DRESS
IMPRESS
PREPPING FOR NEW POSSIBILITIES U1622062, U1624005, U1620888, U1622513
FOCUS ON
TWO PART EVENT
UNEMPLYOMENT
INTERVIEW CLOTHING DRIVE
PREPARATION
VISION • To improve the employment rate.
VISION, MISSION, OBJECTIVES
MISSION • Our mission is to give the tools and confidence in interview preparation for individuals to become employed.
OBJECTIVES • To raise a minimum of 900 pieces of clothing. • To attract at least 300 attendees. • To involve 20 stylists (fashion students, stylists). • To involve 30 interviewers.
COMPETITION
COLLECTING THE CLOTHING • Picking up the clothing by volunteers.
EVENT (1) DETAILS
STUDENT INCENTIVES • Motivating students to donate their clothes.
CLOTHING DRIVE • Collecting professional clothing on UEL’s campus.
CHANCES OF WINNING • 3 pieces of clothes: 1 entry • 5 pieces of clothes: 3 entries • 8 pieces of clothes: 5 entries
RAFFLE DRAWING • Entering students into a raffle by Student ID numbers.
INTERVIEW STYLING • Styling by a volunteer UEL fashion student / stylist. • Giving a time slot of 15 minutes.
EVENT (2) DETAILS
• Attending a 20 minute mock interview.
MOCK INTERVIEWS
TARGET MARKET UNEMPLOYED INDIVIDUALS
UNIVERSTIY OF EAST LONDON •
Students (~ 16,000)
(The Complete University Guide, 2014) •
Faculty members
•
Turn2us, unemployed, London •
Newham •
16+
(London’s Poverty Profile, 2014)
VENUE DURNING HALL • Earlham Grove London, E7 9AB
(Aston-Mansfield, 2015)
UEL DATABASE • Website • Student E-Mail
MARKETING
GENERAL TOOLS
LECTURES
• Social Media
• Classroom visits
• Posters & flyers
UNIQUE LEARNING EXPERIENCE
WHY ARE YOUTH ENGAGEMENT
JOB OFFER
PROFESSIONAL SKILLS CONFIDENCE REAL-LIFE EXPERIENCE
WE DIFFERENT?
CONCLUSION
• The Complete University Guide (2014) University of East London. Available at: http://www.thecompleteuniversityguide.co.uk/east-london-uel/ (Accessed: 5 December 2016). • London’s Poverty Profile (2014) Unemployment by borough map. Available at: http://www.londonspovertyprofile.org.uk/indicators/topics/work-and -worklessness/unemployment-map/ (Accessed: 5 December 2016). • Aston-Mansfield (2015) Durning Hall Room Hire. Available at: https://www.aston-mansfield.org.uk/durning-hall-room-hire (Accessed: 5 December 2016).
References