DMA 2021 Event Brochure

Digital Media Awards 2021

Digital Media Awards 2021

12.11.21 / Conference Centre Dublin

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ConteNTs

Digital Media Awards 2021

4 Best OOH Digital Campaign 5 Best in Sustainable Development 6 Best Use of Video 7 Best Conversion Strategy 8 Best Brand 9 Best Strategy 10 Best Technology Innovation 11 Digital Student of the Year 13 Best in Financial Services 15 Best in Retail & Consumer Goods 16 Best Social Media 19 Best Native Content 20 Best Website 25 Best Podcast 26 Best Search Campaign 28 Best in Government & Not for Profit 31 Best Integrated Media Strategy 33 Best Newcomer 35 Best Integrated Digital Campaign 37 Best Collaborative Campaign 38 Best Creative 39 Best Use of Mobile 41 Best Use of AI 42 Best Blog 43 Best Small Agency 43 Best Agency 44 List of Prizes 45 Judges

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Digital Media Awards 2021

Ashville is delighted to welcome you all to this year’s Digital Media Awards 2021. As one of many live events that was postponed originally due to COVID-19, we are extremely grateful and thankful that we have been allowed to go ahead this year and to welcome you all to a live, in person event.

The time since the preceding awards has been difficult for everyone, from the self employed to the largest industry and tonight we will celebrate those that overcame the struggles and hurdles that no one could have predicted. The resilience and adaptability of digital companies across Ireland is recognised worldwide, and tonight we are thrilled we can celebrate these companies face-to-face.

We would like to say a huge thank you to all of our judges for the time they spent laboriously reviewing each entry and creating our current list of finalists. We would also like to thank the entrants for their time and efforts in submitting high quality applications. We appreciate that we are still working in difficult times and your efforts have made tonight possible!

Thank you also to our sponsors, who with your support have helped to shape and grow these awards for another year Thank you, and best of luck to all of tonight finalists Ashville Media, Digital Media Awards 2021

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Digital Media Awards 2021

Best OOH Digital Campaign Ardmore Belfast Telegraph Sparking Debate with COVID19 triggered Outdoor.

Oliver Sure GAA OMD Ireland Virgin Media – Proving the effectiveness of OOH impacting and delivering online sales Omnicom Media Group Programmatic Digital Out of Home Excellence PML Group Bank of Ireland talks Location In Dynamic Mortgages Campaign PML Group JUST EAT delivers Dynamic OOH as part of our everyday lives

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Digital Media Awards 2021

Best in Sustainable Development Edelman SSE Airtricity Eco Explorers Club OMD Ireland & Javelin SSE Airtricity – This is Generation Green

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Digital Media Awards 2021

Best Use of Video Bord Gáis Energy GAAGAABox Campaign Bua Marketing Leitrim’s Best Kept Secrets CarsIreland.ie CarsIreland Car Reviews Central Bank of Ireland COVID-19 Video Series Fifty-Three Six Fifty-Three Six // eir / #ThatOneDay 2021 Mediaworks, part of Core Irish Life Health Embracing Change Newpark Hotel Newpark Hotel Lockdown Studios OMD Ireland & RTE 7UP Free and Battle Of The Food Trucks OMD Ireland Driven 2.0 Red Square Media NDA- Get up and move Teneo Samsung ‘Everyday Epic’ The National Lottery and Starcom, part of Core Celebrating Jackpot Wins with Waterparks

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Digital Media Awards 2021

Best Conversion Strategy All human Irish Life Health Core Optimising our Paid Social Conversion Infrastructure to Ramp up Sales Fifty-Three Six Fifty-Three Six // FAI // #WeAreOne iProspect Ireland & Kaspersky Hacking Global Growth in Cybersecurity Irish Life Getting Smart with Investing izest Group / Midnight Kaliedy OMD Ireland Charging Leads for Renault ZOE in 2021 PHD Media Free Now to Choose FREE NOW Wolfgang Digital & Bodyslims No Cookies? No Problem! How We Drove 1 Million Euro In 5 Months By Putting First-Party-Data First

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Digital Media Awards 2021

Best Brand Greencastle Media Group Her.ie IMAGE Media IMAGE Media The National Lottery and Starcom, part of Core The National Lottery, Ireland is back dreaming VROOM Digital Doolin Ferry Co – What SEO is all a-boat!

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Digital Media Awards 2021

Best Strategy 256 How Vizor Software moved into the Digital era with 256 Irish Life Getting Smart with Investing Life Style Sports Life Style Sports Delivering Christmas TBWA Dublin Serious Character Teneo Your Personal Best The Irish Times DAC Breakingnews.ie VROOM Digital Doolin Ferry Co – What SEO is all a-boat!

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Digital Media Awards 2021

Best Technology Innovation audioXi Saving an Icon, Using Dynamic Digital Audio to Reverse Brand Decline – Cadbury Snack CarsIreland.ie Typesense search on CarsIreland.ie Dentsu Ireland AI Optic-X: A Transformational Journey of Creative Intelligence to Bank of Ireland’s Performance Campaigns Fuzion Communications IACP 40th Anniversary Campaign Spark Foundry & Core Investment HSE – Listen up! We have a vaccine for you.

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Digital Media Awards 2021

Digital Student of the Year Orla Donworth (Limerick Institute of Technology ) Irish National Stud Digital Consultancy Project Sarah Sweeney (Limerick Institute of Technology ) Social Media Strategy for O’Donovan Productions Lynda Galvin Social Media Campaigns

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Digital Media Awards 2021

Best in Financial Services Central Bank of Ireland COVID-19 Video Series Central Bank of Ireland Digital-First Public Engagement Dentsu Ireland AI Optic-X: A Transformational Journey of Creative Intelligence Applied to Bank of Ireland’s Performance Campaigns iProspect Ireland A 55% CPQ Drop? You can quote me on that Irish Life Getting Smart with Investing KBC Bank Ireland Digital with a Human Touch Starcom, part of Core X WH AIB Backing Students to make a difference for the next generation TOTEM Branding A Game Changer – valid8Me Wolfgang Digital & Zurich Ireland Smart Savings = Great Growth

Sponsored By

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#DMA2021 #FINALISTS #GOODLUCK

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Digital Media Awards 2021

Best in Retail and Consumer Goods Carat Cadbury Snack, Saving an Icon with a digital first strategy Havas Media Real People, Real Kitchens, Real Expertise Kindora Kindora Life Style Sports Life Style Sports Delivering Christmas OMD Ireland Doritos Quest Pluto Get FLIPZ & Chill – Virtual Sampling VROOM Digital Digital Helping Build a Brand That Allows Irish Parents to Shop Ethically.

VROOM Digital Sinead Keary The Label: Building Brand Awareness for the Best in Basics Wolfgang Digital & Intersport Elverys From c-suite afterthought to c-suite sweetheart Wolfgang Digital & Littlewoods Ireland From Fast Fashion to Slow Cookers!

Wolfgang Digital & Woodie’s Woodie’s Woodie’s Woodie’s, there’s no better ROI in DIY! Sponsored By

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Digital Media Awards 2021

Best Social Media Bord Gáis Energy GAAGAABox campaign Carat Utilising the Irish Obsession with weather to drive Halls Consideration Core Chicken Fillet Roll, KFC’s Best Performing Irish Product Launch Ever Core Optimising our Paid Social Conversion Infrastructure to Ramp up Sales Core Samsung S20 FE, Launch of the Phone for the People by the People iProspect Ireland Ireland Goes Nuts for Cadbury Nuttier Mediaworks, part of Core McDonalds #LovinItLive

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Digital Media Awards 2021

Best Social Media PHD Media Ireland CUPRA Full Funnel AV Campaign – fuelled on real-time search data PHD Media Ireland & Pluto Department of Health, SciComm Collective Social Media Campaign Pluto #100Consent Smarts Connecting the Community: Global Bartenders in Lockdown Starcom, part of Core X WH AIB Backing Students to make a difference for the next generation TBWA Dublin Serious Character Wolfgang Digital & Littlewoods Ireland Googling Facebook to deliver a record breaking season for Littlewoods

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Advertise

with us

To get your message in front of the hospitality sector please contact Trish Murphy, Sales & Sponsorship Director, Ashville Media Group +353 (1) 432 2231

+353 (0)86 837 9246

Trish.Murphy@ashvillemediagroup.com

Hotel & Catering Review Magazine is proud to sponsor 18 the Best in Native Content Award for DMA 2021 A5_HCR_DMA Awards Brochure 2021_ND_V1.indd 1

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Digital Media Awards 2021

Best Native Content Goss Media Goss.ie x Bumble Staying Connected campaign Havas Media Real People Real Kitchens, Real Expertise Just Eat Ireland Take Your Tastebuds on Holiday OMD Horse Racing Ireland – Racing on Your Terms OMD Ireland & RTE 7UP Free goes native with Battle Of The Food Trucks

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Sponsored By

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Digital Media Awards 2021

Best website CarsIreland.ie New CarsIreland.ie Platform Emerald Guitars Emerald Guitars Kooba Bord Bia Bloom Kooba Cash & Carry Kitchens Kooba Dignity Health Global Education Kooba Flipdish Kooba Holoplot Kooba Institute of Directors in Ireland Kooba LIA

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Digital Media Awards 2021

Best website Kooba Vizor Open Design & Digital Helping Airlines Take Off OPEN Design & Digital Here’s to Freedom Squaredot Client Solutions Squaredot Squaredot Agency The Savoy Collection The Savoy Collection YUM Creative Agency The Paint Hub by YUM Creative

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Ireland’s premier purpose-built podcast studios Audio | Video | Production | Events Get in touch:

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Digital Media Awards 2021

Best Podcast Edelman Irish Distillers: A Perfect Blend Foe I Love That Ad Lovin / Spark Foundry / Jameson Distillery Bow St The City Speaks, Street Art Series National Gallery of Ireland National Gallery of Ireland Podcast RTE RTE’s Future Now, Future Next in association with ESB Teneo Under Construction with Chadwicks The Irish Times The Irish Times Women’s Podcast Yellow Path Productions Ltd. The Witness: In His Own Words

Sponsored By

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Digital Media Awards 2021

Best Search Campaign Havas Media Insuring performance through owned media Havas Media Ireland Hyundai – Driving onto Better Paid Search iProspect Ireland A 55% CPQ Drop?

You can quote me on that iProspect Ireland Ireland Aer Lingus: Flying up the search results iProspect Ireland Workplace: Connecting people through search OMD Ireland SEO Superhero’s: How OMD empowered 68% more foster carers to change a child’s life

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Digital Media Awards 2021

Best Search Campaign Spark Foundry part of Core Three Reasons To Switch Starcom part of Core Becoming the Tiger Kings of Retail VROOM Digital Doolin Ferry Co – What SEO is all a-boat!

VROOM Digital Putting a Spotlight on Search Wolfgang Digital & Intersport Elverys From c-suite afterthought to c-suite sweetheart Zenith part of Core Going for Gold Backing Winners, Not Losers

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Digital Media Awards 2021

Best in Government & Not for Profit Core Intervening to Reduce Road Deaths During the Pandemic Crawford Art Gallery #YourNationalCollection at Crawford Art Gallery in collaboration with IMMA Good as Gold Translating the Christmas Shoebox Appeal to Digital Irish Cancer Society Daffodil Day 2021 Mediaworks, part of Core Proving compassion has no borders – The Trócaire Story National Gallery of Ireland National Gallery of Ireland at Home

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Digital Media Awards 2021

Best in Government & Not for Profit OMD Horse Racing Ireland – Racing on Your Terms Pluto #100Consent Spark Foundry & Core Investment HSE – Listen up!

We have a vaccine for you.

TBWA\Dublin The Great Irish Bake 2021 Teneo Shine a Light Night 2020 VROOM Digital Adapting Quickly to a Crisis – Raising Critical Funds For Vulnerable Children Globally

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Digital Media Awards 2021

Best Integrated Media Strategy Carat Apache Pizza’s Triple Decker Box- Triple the Pizza, Ten Times the Revenue Dentsu Ireland & Kaspersky Making the Right Moves in a Risky Game Havas Media The Greatest Christmas Gift Is A Home Mediaworks, part of Core Irish Life Health – Embracing Change OMD / HAVAS The Welcome In Between, reconnecting Jacobs through human and data driven insight OMD Ireland & Javelin SSE Airtricity This is Generation Green Wolfgang Digital & Woodie’s Woodie’s Woodie’s Woodie’s, there’s no better ROI in DIY! Zenith, part of Core KFC Chicken Fillet Roll

Sponsored By

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About Us About Us EVAD IT Solutions was founded in 2005 with specific values at the

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ICT We professionals. but out customers success, is to attract and retain an excellent and diverse group ICTin professionals.

With over 15 of years the industry, EVAD has experienced exponential

growth by partnering with multi-million, global companies to bring, With 15 years in the industry, EVAD has experienced costover effective, enterprise level solutions to our clients all exponential over the world. growth by partnering with multi-million, global companies to bring, cost effective, enterprise level solutions to our clients all over the world.

How We Empower You How Wethe Users Empower EVAD Empower that Empower yourYou business, allowing your teams to focus on your core business functions. Our ICT Support Teams are always only a Call, Email, or IM away!

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Why choose EVAD? Why choose EVAD? We offer a unique approach to ICT support services by acknowledging the critical importance of communication, commitment, flexible, friendly diversified support.

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Digital Media Awards 2021

Best Integrated Digital Campaign iProspect Ireland & Kaspersky Hacking Global Growth in Cybersecurity Life Style Sports Life Style Sports Delivering Christmas Lovin Vodafone X Campus Sessions Mediaworks, part of Core McDonalds #LovinItLive PHD Media Free Now to Choose FREE NOW RTE Raising Vital Funds For The Other Pandemic: Darkness Into Light 2021 RTE RTE’s Future Now, Future Next in association with ESB Spark Foundry, part of Core Vhi Virtual Women’s Mini Marathon: A digital campaign with physical results Starcom, part of Core X WH AIB Backing Students to make a difference for the next generation Wolfgang Digital & Littlewoods Ireland From Fast Fashion to Slow Cookers!

Wolfgang Digital & Bodyslims No Cookies? No Problem! How We Drove 1 Million Euro In 5 Months By Putting First-Party-Data First Wolfgang Digital & Woodie’s Woodie’s Woodie’s Woodie’s, there’s no better ROI in DIY! Sponsored By

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Digital Media Awards 2021

Best Collaborative Campaign Carat Cadbury FC x OTB Sports, taking the show off road to online Carat Cadbury’s Secret Santa Magical Moments IMAGE Media Fitbit Wellness Weekender iProspect, Carat & Dentsu AI Optic-X – A Transformational Journey of Creative Intelligence to Bank of Ireland’s Performance Campaigns LADbible Ireland LTD LADbible Ireland x Lifestyle Sports x TikTok Lovin Vodafone X Campus Sessions Newpark Hotel TEAM – Together Everyone Achieves More | Newpark Hotel’s 12-month Digital Journey OMD Ireland, Havas Media & RTE 7UP Free, Battle of The Food Trucks Reach x Foe x Carat What is Ireland Curious About RTE Raising Vital Funds For The Other Pandemic: Darkness Into Light 2021 Starcom, part of Core X WH AIB Backing Students to make a difference for the next generation Teneo Samsung – All Terrain Sponsored By

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Digital Media Awards 2021

Best Creative audioXi “Hey Alexa, Let’s Create 512 Dynamic Digital Audio Ads ” – Vodafone Ireland Babelfís Graduate Attributes Programme izest Group / Midnight Kaliedy izest Group / Midnight POCO Rebrand Kooba Bord Bia Bloom The National Lottery and Starcom, part of Core The National Lottery, it could be you

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Digital Media Awards 2021

Best Use of Mobile CarsIreland.ie CarsIreland.ie Endless Mobile Scroll FlexiDrive FlexiDrive izest Group / Midnight Tackle Your Feelings Schools App The National Lottery and Starcom, Part of Core Shake, Pick, Play with the new National Lottery App

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Save 22*03*22date the

Now in their 32nd year, the Gold Medal Awards are recognised as the leading independent awards programme for the Irish hospitality industry. Judged by industry experts, the Hotel & Catering Review Gold Medal Awards recognise and reward excellence in hospitality and catering operations across the island of Ireland. These awards encourage and applaud hotels, restaurants, guest houses, spa and leisure facilities, event caterers, healthcare caterers, site caterers, as well as individuals and teams, that achieve the highest standard of product and service in the industry.

PROUDLY SPONSORED BY

For more information visit: hotelandcateringreview.ie/awards 40 Jill Thornton, Senior Event Manager or contact Phone: 01 640 1700 | Email: jill.thornton@ashvillemediagroup.com Untitled-10 1 1C_GMA 2022_Save the Date_ND_HCR_Oct 2022_V2.indd 1

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Limited number of Category Sponsorships remaining, for more information contact Trish Murphy, Sponsorship Director Phone: 086 837 9246 | Email: trish.murphy@ashvillemediagroup.com 26/10/2021 22/10/2021 14:18 11:55

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Digital Media Awards 2021

Best Use of AI Dentsu AI Optic-X – A Transformational Journey of Creative Intelligence to Bank of Ireland’s Performance Campaigns VROOM Digital Putting a Spotlight on Automation Growth

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Digital Media Awards 2021

Best Blog Fathom a Low & Behold company The Fathom blog – fathom.pro/blog iProspect Ireland Cpl: Helping job hunters in their search iProspect Ireland Workplace: Connecting people through search OMD Ireland How Orchard Fostering’s Blog empowered 68% more foster carers to change a child’s life Tiger Paws Tiger Paws Junior's Stories

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Digital Media Awards 2021

Best Small Agency Avalanche

izest Group

Bua Marketing

Practice Hook

Dotser

Squaredot Agency

Each&Other

Tribe Digital

Fifty-Three Six

Willows Consulting Ltd

Best Agency This category is awarded to an agency that utilises digital and traditional media platforms to excite, enthuse and inspire.

Winner will be announced on the night.

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Digital Media Awards 2021

List of prizes Lifestyle Sports Gift Voucher for €250 x 2

JustEat Gift Voucher €100

TCL Mobile Handset

Castle Leslie Hotel Voucher for Afternoon Tea

Free Now €100 Credit Voucher

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Digital Media Awards 2021

Judges Aisling O’Sullivan

Board Director, Starcom - part of Core

Alan Devlin

CEO, EDOT Innovation Fund

Avril Crotty

Freelance Marketer

Charleen Murphy

Social Media Influencer

Ciarán Maher

CEO and Co-Founder SQUARE1

Colin Baker

Presenter, Ireland AM

Damian Gordon

Lecturer, The Technological University of Dublin

Edel Walsh

Associate Director, EY Ireland

Ellen Kilgallon

Digital Marketing And Lead Generation Executive, Talenthub

Elish Bul-Godley

Content Marketing Consultant, Content Plan

Eoghan O’Mara Walsh

CEO, The Irish Tourism Industry Confederation (ITIC)

Emmet Ryan

Business and Technology Reporter

Ellie Doyle

Co-Founder at Talenthub Recruitment

Emer Lawn

Managing Director at Starcom Ireland

Graham Morris

Founder at Connexus Recruit, Co-Founder at Conscia

John Carty

Lecturer and Researcher, Galway International Hotel School, Galway – Mayo Institute of Technology (GMIT)

Laurence Veale

Lauren Walsh

Design for Digital Consumer Products Industry Manager, Google Ireland

Mark O’Brien

Lead Engineer, Eaton Corporation

Marija Grishin

Assistant Professor in Marketing UCD

Pat Brereton

Professor, The School of Communication DCU

Dr. Kevin Byrne

Rick McKee

Head of Department of Management and Digital Media at Technological University Dublin

Robert Farrell

Managing Director of The Pierce Partnership Lecturer and Trainer

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45 MAGAZINE TITLES ▲ 10 EVENTS ▲ 3.6 MILLION REACH

DID YOU KNOW Ashville Media Group is Ireland’s largest publishing and events company.

You’ve almost certainly read our magazines or attended our events.

Our mission is to connect your brand with the largest audience in Ireland.

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(01) 432 2200 ▲ www.ashville.com

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