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ASEAN is now fully embarked on military modernization and is the fastest-growing region for military spending in the world. Recognized as one of Asia’s most important military and internal security events, Defense & Security 2015 provides a special window of opportunity to the Asia Pacific region.
ASEAN
2015 marks the historic union of ten ASEAN nations to form the ASEAN Community (AC). In keeping with the event ASEAN is now fully embarked on military modernization, making it the fastest-growing region for military spending on the planet. The powerful combination of these ten ASEAN nations is a unique development and presents a special window of opportunity for military manufacturers.
In 2015, ASEAN defense spending will surpass that of Europe for the first time in over half a millennium. By comparison Asian countries outside ASEAN have only accelerated their military modernization in the last few years. A decade ago, Asian nations (excluding Australia and New Zealand) were spending $100 billion less on their militaries than the 26 European countries in the North Atlantic Treaty Organization (NATO). The International Institute for Strategic Studies pegged Asian defense spending last year at $287 billion - an 8.6 percent annual growth rate - while European spending declined to $262 billion, an average 3.6 annual drop. Today no country can take security for granted. And with the increasing number of airports in the region the need to adopt more modern security infrastructure is urgent. Maritime ports and services also present great opportunities. The current seaport security market in ASEAN is USD 1.97 billion but is expected to exceed 4 billion by 2015. Coast guard agencies are seeking a variety of technologies such as Vessel Traffic Monitoring Systems, Automatic and Long Range Identification Systems and Maritime Patrol aircraft. Expenditure in seaport security is projected to remain strong, rising by 110% to USD 15.8 billion in 2015. Security now includes container screening devices, high energy X-ray systems and automated explosive detectors. The maritime security market is presently USD 3.12 billion and will rise to USD 6 billion by 2015. With rapid economic development and geo-political instability in the region member states are now substantially increasing their defense spending which will make Defense & Security 2015 of even greater significance. Now the leading Tri-Service Asian Defense & Security Exhibition, Conference and Networking Event, the 2015 show will be one of the biggest and most important Defense & Security exhibitions ever held in the region.
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UNITY EXTENDS TO ALL THREE SERVICES Defense & Security 2015 is a biennial event and has now been running for ten successful years. The show represents all three military areas – Land, Sea and Air, plus a world-class Security section. Defense & Security 2015 is expected to further establish the show as a must-attend event for military and security related companies looking to do business with ASEAN. The huge 2015 exhibition will host over 400 world-class defense & security companies. Top names from the previous show included: AM General, Arsenal 2000 JSCo, Armscor, Aselsan, Atlas Elektronik GmbH, BAEs, Beretta, BrahMos Aerospace, CETC International, Ceska Zbrojovka, CPMIEC, C.N. ROMARM, Diehl, Daewoo Shipbuilding, DSM Dyneema, EID, Forjas Taurus S.A, General Starlight, Glock, Harris, IMI, Lockheed Martin, MBDA, Minotor-Service UE, Navantia, Nexter, OtO Melara, PIAP, PT Dirgantara, Rafael, Rohde&Schwarz, Roketsan, Rostec, SAAB, SME Ordnance, ST Kinetics, Thales, Tawanzun, Terma, Trijicon, Ukrspecexport and many others.
WHY DEFENSE & SECURITY IS A MUST-EXHIBIT EVENT • • • • • • • • •
Fully supported by the Thai Ministry of Defence and the Royal Thai Armed Forces Expands business opportunities in the ASEAN military and security market Over 400 world leading defense and internal security companies from 50 countries Neutral Thailand is an ideal place to showcase defense and internal security related products covering all Services & Internal Security Over 13,000 quality visitors and decision-makers from 50 countries Over 300 official delegations and non–official delegations representing over 25 countries led by the Ministers of Defence or their representatives Live Demonstration. Attendees will be invited by the Thai Defence Ministry or the exhibiting company Special Activities and International Seminars relating to current issues in the defense and internal security industry Outstanding business networking opportunities
This year over 19 National Pavilions are expected from Belarus, China, Czech Republic, France, Germany, Israel, Italy, Romania, Russia, Singapore, South Africa, South Korea, Switzerland, Sweden, Turkey, Ukraine, UK, USA and Thailand.
SEA THE 4 UNIQUE CONCEPTS As in the past, the show is open to defense and internal security professionals only and is based on 4 unique concepts.
1. Static Display
Exhibitors can exhibit a wide variety of defense and security equipment. Previous items included everything from bullet-proof vests and medical tents to armored vehicles, Humvees and flight simulators.
SPONSORSHIPS By positioning your company as a Defense & Security 2015 sponsor you will gain prestige, recognition and stand out from the crowd. The sponsorships are done on a first come first served basis. Don’t delay, reserve your participation now for high profile recognition of your company.
2. Technical and Special Seminars/Presentations
Each edition of the event allows for 20 seminars and presentations to be given by exhibitors. All have proved of great interest and are particularly popular. Most attendees are invited by the Thai Ministry of Defence as guests with particular relevance to topics selected by the organizing committee.
3. Live Demonstrations
These are arranged by contacting the show organizer a minimum of 7 working days before the show begins. All demonstrations are conducted under the supervision of the Thai Ministry of Defence. Attendees can be invited by the Ministry or the exhibiting company.
4. Networking Opportunities
These will include the Opening Ceremony, Executive Luncheon, Official Luncheon and Cocktail Party.
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“Defense & Security provided the perfect stage to present our products and services to important ASEAN decision makers.” Mr.LI Bo Business Manager CETC INTERNATIONAL
“Defense & Security is one of the most important events for us. It’s an exhibition where we have considerable time to present our products and services to major visiting ASEAN delegations. An excellent show!” Ms. Susanne Dalskog VP Communications SAAB Asia Pacific Page 5
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Defense & Security 2013 was a highly successful show and fully booked six months ahead of its opening. Over 200 official delegations from more than 25 countries were represented by Defence Ministers, Chiefs of the Army, Navy and Air force. High ranking military officials are again at the 2015 event and will come from India, Cambodia, Brunei, China, Indonesia, Laos, Malaysia, Myanmar, Pakistan, Singapore, the Philippines, Vietnam, South Korea, Sweden, Turkey, Israel, Poland, Italy, France, Germany, Canada, Spain, United Kingdom and the United Arab Emirates.
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DEFENSE & SECURITY 2013 HIT THE BULLSEYE!
Some of the key ASEAN and Thai Delegations that visited Defense & Security 2013 included: Pehin Dato Mohammad Yasmin Umar
Minister of Energy at the Prime Minister Office, Negara Brunei Darussalam
Dr. Herry Darwanto M.Phil
Expert Staff of Economics of Minister of Defence, Republic of Indonesia
Col. Khamlleng OUTHAKAYSNE
Deputy Chief of General Staff Department of Lao People’s Army, Lao People’s Democratic Republic
YB Dato’ Seri Hishammuddin Bin Tun Hussein
Minister of Defence, Malaysia
Gen Datuk Raja Mohamed Affandi Bin Raja Mohamed Noor
Chief of Army, Malaysia
H.E. Lt. Gen. Wai Lwin
Union Minister for Defence, Republic of the Union of Myanmar
Dr. Mohamad Maliki Bin Osman
Minister of State, Ministry of Defence & Ministry of National Development, Republic of Singapore
Lt. Gen. Vo Van Tuan
Deputy Chief of General Staff, Vietnam People’s Army, Socialist Republic of Vietnam
FACTS AND FIGURES THAT CONFIRM DEFENSE & SECURITY A NOT-TO-BE-MISSED EVENT 12,647 Visitors came from 43 countries for the Defense & Security 2013 show Angola, Australia, Austria, Bangladesh, Belgium, Brunei, Bulgaria, Cambodia, Canada, China, Finland, France, Germany, Hong Kong, India, Indonesia, Israel, Italy, Japan, Korea, Malaysia, Myanmar, Netherlands, Norway, Oman, Pakistan, Philippines, Poland, Portugal, Qatar, Russia, Singapore, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand,Turkey, U.A.E., UK, USA, Vietnam
12,647 Visitors came from 43 countries
THAI Delegations….
Gen. Yutthasak Sasiprapa Gen. Nipat Thonglek Gen. Prayut Chan-O-Cha ACM. Prajin Juntong ADM. Polawat Sirodom ACM. Songtam Chokkanapitag Gen. Surasak Kanchanarat Gen. Sontisak Vittayaaneknan Gen. Worapong Sanganetra ADM. Jakchai Poocharoenyos ACM. Adisak Klansnoh Pol.Lt. Gen. Ruangsak Jarit-ek Gen. Somchai Wisnuwong Maj.Gen. Kolchai Suvanboon
Deputy Minister of Defence Permanent Secretary of Defence Commander in Chief, the Royal Thai Army Commander in Chief, the Royal Thai Air Force Deputy Permanent Secretary of Defence Deputy Permanent Secretary of Defence Deputy Permanent Secretary of Defence Deputy Permanent Secretary of Defence Deputy Chief of Defence Forces, the Royal Thai Armed Force Deputy Commander in Chief, the Royal Thai Navy Chairman of Advisory Board, the Royal Thai Armed Force Assistant Police Commissioner-General Chairman on the Armed Forces Committee, the House of Representatives of Thailand Chairman on the Armed Forces Committee, the Secretariat of the Senate of Thailand
“Defense & Security is proud to be recognized as one of Asia’s most important military and internal security events … a window of opportunity to one of the fastest growing regions in the world.” Page 6
VISITOR
Local 81%
Land 27%
Others 14%
*List of delegation sorted by countries in alphabetical order.
Security 29%
Overseas 19%
SECTORS INVOLVED
Sea 12% Air 18%
Private Security Agencies 6% Manufacturer semi-finised products and materials 7% Police 1% Training 6% Stockeer/Supplier 14% Manufacturer 8%
Others 7% Armed Forces 31%
BUSINESS ACTIVITY
Defense Industry 9%
Ministry of Defence 12% Procurement 3% Consultancy 7%
DEFENSE & SECURITY is focused on trade only covering private & public sector personnel and decision makers in the defense and internal security industry around the world.
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THE OFFICIAL POST SHOW SURVEY “The official Post Show Survey for Defense & Security 2013 revealed that over 86% of exhibitors were satisfied with the business opportunities presented. Almost 98% would participated again in 2015 with one third stating they will take a much bigger exhibiting space.” Not satisfiled 0% Not so satisfiled 14%
Business opportunities
Extremely satisfiled 10% Quite satisfiled 76%
May not participate 2% May participate 41%
Will participate 57%
Participating plan for exhibition in the next 2 years
86% of exhibitors were satisfied
will participate a smaller booth 1%
99%
Will participate same size or larger booth
will participate a larger booth 24%
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Almost
98% VISITOR PROFILES
“This is undoubtedly a must-exhibit event for us. We will be back for sure in 2015.”
Mr. Jean Michel Domitrovic Executive Vice President Business Development Nexter Systems
will participate a booth same size as this time 75%
Ms. Alona Levintal Director Marketing & Communications SIBAT, Israel Ministry of Defence
With full backing from the Thai Ministry of Defence, Defense & Security 2015 will feature an outstanding program of technical presentations and International Seminars and Conferences. All will be delivered by top international experts. These seminars and presentation have proved to be very popular. Exhibitors also take part and present products and opinions to the target audience. Please contact our representative for more information.
confirmed or would participated again
Size of Exhibiting Space
“Defense & Security 2013 was one of the best shows for us. We were treated with utmost respect, discretion and famous Thai hospitality. Feedback from our members was great. We consider positively attending again in 2015.”
TECHNICAL PRESENTATION AND INTERNATIONAL SEMINARS
“Defense and Security was an excellent opportunity for the UK to showcase its capabilities in the defence, security and disaster relief sectors and reflect its continued commitment to Thailand. Feedback from the attending UK companies has been very positive and we look forward to the opportunity of attending in 2015". Mr. Adam Thomas UKTI DSO spokesman for Defence and Security. United Kingdom
• Defense & Security 2015 is restricted and for professionals only • The exhibition is opened to international military personnel and focused on high-ranking officials from the Army, Navy, and Air force of various Asian Countries. Invitations are also extended to Chiefs of Police, Customs, Coast Guard, the Ministry of Interior, and other government and private security organizations.
EXHIBITOR PROFILES The 2015 exhibition will feature a full display of defense and internal security equipment that will include weapons systems, guns, missiles, tanks, UAV’s, transport vehicles & vessels, satellites, telecom & a wide range of electronic defense technology. Manufacturers of fire control systems, launchers and other important military systems and hardware will also be present. The Internal Security section, will display equipment covering security products such as CCTV, intruder alarms, access & electronic security, personal hand guns, body armour, riot control equipment, protective gloves, night-vision technology, communication jamming devices and many other cutting-edge products from major manufacturers.
AIR
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EXHIBIT RATES
Indoor Shell Scheme
SALES AGENT OFFICES For further information and booking, please contact our worldwide sales agent offices:
Indoor Raw Space : USD 580.-/sqm Indoor Shell Scheme Package : USD 680.-/sqm Note: Participation rates are subject to 7% VAT Remark: The organizer reserves the right to adjust the participation rate should the exchange rate between Thai Baht and US Dollar changes significantly.
“Defense & Security 2013 was our first official participation. It was a perfect start and we were fully satisfied with the show. We will be back at Defense & Security 2015 with a larger space.”
“Defense & Security has become the gateway to the ASEAN defense procurement market.” Mr. Enrique Tejuca González Fairs and Exhibitions Manager Navantia (Grupo SEPI)
Mr. Yakup TAŞDELEN Head of International Cooperation Department Undersecretariat for Industries, Ministry of Natioanal Defence, Turkey
Represent Market in:- China Ms. Fiona Fu Bussiness Manager Exhibition Dept.2 North International Exhibition Co. Ltd. Room1102-1103, Holiday Inn Central Plaza, No.1 Cai Yuan Street, Xicheng District, Beijing, China 100053 Tel: +86 10 8351 2835 Fax: +86 10 6354 7531/97 E-mail: fyyfiona@msn.cn ; fionafu@northexpo.com.cn Website:www.northexpo.com.cn ____________________________ Represent Market in:- France Mr. Jocelyn de Virel GICAN 60 rue de Monceau Paris, 75008 France Mobile: +06 80 91 73 97 Tel: +33 1 56 59 15 15 Fax: +33 1 45 63 59 37 E-mail: jocelyn.devirel@gican.asso.fr ____________________________
THE VENUE Defense &Security 2015 will be held at IMPACT Convention and Exhibition Centre. IMPACT has easy access to the expressway system and is convenient for reaching anywhere in Bangkok. The venue is only 30 minutes from central Bangkok and 45 minutes from Suvarnabhumi Airport. The venue is also located next to the Armed Forces Supreme Command Headquarters - the perfect venue for DEFENSE & SECURITY.
Represent Market in:- Germany Mr. Peter Eikmeier PEXPO SERVICES Münchener Str. 11b, D - 85646 Neufarn Federal Republic of Germany Tel: +49 892 035 3492 Mob: +49 171 358 0683 Email: peter.eikmeier@pexposervices.de Website:www.pexposervices.de ____________________________
SECURITY Page 10
Represent Market in: - Austria, Belgium, Bosnia, Bulgaria, Croatia, Denmark, Finland, Greece, Hungary, Luxemburg, Macedonia, Norway, Poland, Romania, Serbia & Montenegro, Slovakia, Slovenia, Sweden, The Baltic States(Estonia, Latvia, and Lithuania) Mr. Stephen Orr Akazienhofstrasse 47 9020 Klagenfurt Austria Tel.: +49 162 915 02 35 Email: stephen.orr@mpgbonn.de ____________________________
Represent Market in:- India Mr. Vishal Mehta / Prateek Singh Media Transasia Ltd 323, Udyog Vihar, Phase-IV, Gurgaon-122016, Haryana, India Tel: +91 124 475 9625 / 609 Fax: +91 124 475 9550 Email: vishal@mediatransasia.com ____________________________
Represent Market in:- Italy Ms. Ida De Mari Ediconsult Internazionale s.r.l. Piazza Fontane Marose, 3 16123 Genova, Italy Tel: +39 010 583 684 Fax: +39 010 566 578 Email: fiere@ediconsult.com ____________________________
Represent Market in:- Spain, Portugal Mr. Antonio Terol Fairs & Exhibitions c/Miguel Angel 6 E-28010 Madrid, Spain Tel: +34 91 310 29 98 Fax: +34 91 310 29 98 Email: antonio@terolgarcia.e.telefonica.net ____________________________
Represent Market in:- Korea Mr. Enoch Jeong UBM Korea Corporation 8F, Woodo Bldg., 214, Mangu-ro, Jungnang-gu, Seoul, 131-861, Korea Tel: + 82 (0)2 6715 5400 Fax: +82 (0)2 432 5885 Email: enoch.jeong@ubm.com ____________________________
Representative Market in:- Switzerland Mr. Hanspeter Faeh Fair Management Ltd Poststrasse 11 P.O. Box 666 CH-8212 Neuhausen am Rheinfall Mobile: +41 79 743 85 54 Tel: +41 52 670 05 08 Fax: +41 52 670 05 08 Skype: fairmgt Email: hanspeter.faeh@fairmgt.com ____________________________
Represent Market in:- Singapore Ms. Katherine Heng Singapore Manufacturers' Federation 2 Bukit Merah Central #03-00 SPRING Singapore Building Singapore 159835 Tel: +65 6826 3031 Fax: +65 6826 3068 Email: katherineheng@smafederation.org.sg ____________________________ Represent Market in: - South Africa Mr. Kallie Vlok Armscor 370 Nossob Street, Erasmuskloof X4 Private Bag X337, 0001 Pretoria Republic of South Africa Tel: +27 12 428 2075 Fax: +27 12 347 8016 E-mail: kalliev@armscor.co.za ____________________________ Represent Market in:- South America and Canada Ms. Pauline PILTANT P&C International 6 rue José Maria de Hérédia 75007 Paris Tel US : +12 02 49 91 465 Tel Brazil : +55 11 30 42 11 70 Tel France : +33 6 47 27 49 87 Email: dsthailand@pandcinternational.com ____________________________
Represent Market in:- Taiwan Ms. Meiyu Chou UBM Asia Ltd., Taiwan Branch Room 306, 3rd Floor, No. 51, Keelung Road, Section 2, Taipei City, 110, Taiwan Tel: +886 2 2738 3898 Fax: +886 2 2738 4886 Email: info-tw@ubm.com ____________________________ Represent Market in:- Turkey Mr. Engin ER NTSR Fuar ve Gösteri Hizmetleri A.Ş. Ekinciler Cd.Erturk Sk.No:5 Kat:3 Kavacik 34810 Istanbul-Turkey Tel: +90 216 425 6300 Fax: +90 216 425 6302 Email: engin.er@ntsr.com.tr ____________________________ Representative Market in:- United States of America Ms. Gerri Cozic Kallman Worldwide, Inc 4 North St., Ste. 800, Waldwick NJ 07463-1842 USA Mobile: +1 201 888-3516 Tel: +1 201 251 2600 Fax:+1 201 251 2760 Email: gerric@kallman.com www.kallman.com ____________________________
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Official Supporting Publication:
Supporting Publications:
Defense & Security 2015 503/23 KSL Tower, 14th Floor, Sri Ayuthaya Road, Phyathai, Bangkok 10400, Thailand T. +662 642 6911 ext 121 F. +662 642 6919-20 E-mail: info@asiandefense.com Website: www.asiandefense.com
Official Supported by: