Insights in Five:
How Original Content, Payment Tiers, and the Metaverse Make Disney+ Streaming Magic A Suzy Micro Report
September 2022
Insights in Five:
How Original Content, Payment Tiers, and the Metaverse Make Disney+ Streaming Magic Newer streaming services have plenty of challenges to face. They have to compete with industry giants like Netflix, and there’s also the all-important subscriber stickiness to maintain. What streaming services do consumers like best? Are they interested in ad-supported payment tiers? We asked 1000 Americans about their preferences, especially regarding Disney+.
50% of Americans have used Disney+ in 2022 to watch movies, TV, and documentaries.
Americans’ top three favorite streaming services are:
57% Netflix
30%
50%
Amazon Prime Video
TAKING A DEEPER LOOK:
23%
19%
Disney+ HBO Max
41% of consumers added their Disney+ video subscription in the past year.
33% Hulu (w/ ads)
56% Americans are interested in ad-supported payment tiers. The platforms they most want to use that payment tier on are:
41%
43% Netflix
33% HBO Max
41% of Disney+ viewers are interested in connecting with Disney in the metaverse.
30% Disney+
28% Amazon Prime Video
24% Peacock
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The content that appeals most to Disney+ viewers are:
42%
39%
Disney originals
Key Takeaways Oldies, But Goodies With nostalgia as a megatrend for the 2020s, it’s not surprising that Disney’s original content is the most appealing content for Disney+ streamers. 20% of respondents who said Disney+ is one of their favorite streaming services said it was because of “movies”. 66% of the parents with kids at home used Disney+ this year, possibly to bring up the next generation of Disney fans.
Pixar films
Meeting The Mouse in the Metaverse 36%
24%
Marvel Cinematic Universe
Over 40% of Disney+ streamers said they are interested in connecting with Disney in the metaverse. Perhaps surprisingly, the age group most interested isn’t Gen Z. Instead, nearly a third (27%) of 35-49 year-olds said they were very interested in connecting with Disney in the metaverse.
Star Wars franchise
Nurturing the Disney Audience
21%
National Geographic content
Since launching in 2019, the Disney+ subscriber base has grown, even when most other major streaming players have seen subscriber churn. Consumers are interested in the ad-supported payment tiers, with 56% of respondents willing to watch ads to cut costs. With a third of those consumers interested in an adsupported Disney+ option, it’s a great opportunity for Disney to grow and maintain its subscriber base.
Bottom Line: Consumers may want to cut costs, but they still want to enjoy their favorite Disney+ content. The “Never-Grow-Up” adults are looking for new ways to connect with Disney.