How Original Content, Payment Tiers, and the Metaverse Make Disney+ Streaming Magic

Insights in Five:

How Original Content, Payment Tiers, and the Metaverse Make Disney+ Streaming Magic A Suzy Micro Report

September 2022

Insights in Five:

How Original Content, Payment Tiers, and the Metaverse Make Disney+ Streaming Magic Newer streaming services have plenty of challenges to face. They have to compete with industry giants like Netflix, and there’s also the all-important subscriber stickiness to maintain. What streaming services do consumers like best? Are they interested in ad-supported payment tiers? We asked 1000 Americans about their preferences, especially regarding Disney+.

50% of Americans have used Disney+ in 2022 to watch movies, TV, and documentaries.

Americans’ top three favorite streaming services are:

57% Netflix

30%

50%

Amazon Prime Video

TAKING A DEEPER LOOK:

23%

19%

Disney+ HBO Max

41% of consumers added their Disney+ video subscription in the past year.

33% Hulu (w/ ads)

56% Americans are interested in ad-supported payment tiers.

The platforms they most want to use that payment tier on are:

41%

43% Netflix

33% HBO Max

41% of Disney+ viewers are interested in connecting with Disney in the metaverse.

30% Disney+

28% Amazon Prime Video

24% Peacock

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The content that appeals most to Disney+ viewers are:

42%

39%

Disney originals

Key Takeaways Oldies, But Goodies With nostalgia as a megatrend for the 2020s, it’s not surprising that Disney’s original content is the most appealing content for Disney+ streamers. 20% of respondents who said Disney+ is one of their favorite streaming services said it was because of “movies”. 66% of the parents with kids at home used Disney+ this year, possibly to bring up the next generation of Disney fans.

Pixar films

Meeting The Mouse in the Metaverse 36%

24%

Marvel Cinematic Universe

Over 40% of Disney+ streamers said they are interested in connecting with Disney in the metaverse. Perhaps surprisingly, the age group most interested isn’t Gen Z. Instead, nearly a third (27%) of 35-49 year-olds said they were very interested in connecting with Disney in the metaverse.

Star Wars franchise

Nurturing the Disney Audience

21%

National Geographic content

Since launching in 2019, the Disney+ subscriber base has grown, even when most other major streaming players have seen subscriber churn. Consumers are interested in the ad-supported payment tiers, with 56% of respondents willing to watch ads to cut costs. With a third of those consumers interested in an adsupported Disney+ option, it’s a great opportunity for Disney to grow and maintain its subscriber base.

Bottom Line: Consumers may want to cut costs, but they still want to enjoy their favorite Disney+ content.

The “Never-Grow-Up” adults are looking for new ways to connect with Disney.