5 Rising Food & Beverage Trends in 2022 1
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New Kid on the Block: Cannabis Beverages
Tea Time! “Lychee,” a popular tea flavor, has seen a 125% increase in searches over the past five years.
The market for cannabis beverages is forecasted to grow 21x within the next five years¹.
Lychee-based product launches increased by over 55% last year.*
Popular Types? Tea (34%) Lemonade (32%)
48% of consumers consume cannabis products.
Seltzer/sparkling wine (24%)
Of those, 17% consume cannabis beverages.
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14% of those familiar with lychee tea say they consume it weekly.
Vegan Meat: Here to Stay
*Source: the Mintel database
A third (35%) of Americans indicate that they currently eat plant-based meats.
BONUS! Up and Coming Trends
Thankful for (plant-based) turkey! An estimated 10%² of the 45 million turkeys sold for Thanksgiving in 2021³ were plant-based. 14% of those familiar with lychee tea say they Most often consumed plant-based meats: consume it weekly.
1. Sesame Milk: dairy-free and nut-free milk
Chicken (61%) Beef (60%)
2. Date Syrup: nutrient rich sugar alternative
Ground Meat (49%)
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3. Crystal Boba: naturally citrus flavored boba pearls
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Gut Check
The Keto Kraze
76% of consumers report gut health is important to them.
Sales of certified keto products in the US reached $455M⁵ over the past 13 months — a 31.5% year-over-year increase.
The market for functional beverages is forecasted to grow to $265B by 2030⁴.
The most important factors to keto dieters? Low- (21%) or zero-carb (12%), taste (13%), and protein content (11%)
Top probiotic products: Kombucha (21%) Yogurt (55%) Supplements (29%)
SOURCES 1. 2. 3. 4. 5.
https://www.marketdataforecast.com/market-reports/cannabis-beverages-market https://www.forbes.com/sites/jeffkart/2021/11/12/an-estimated-45-million-plant-based-turkeys-will-be-gobbled-up-this-thanksgiving/?sh=10b2714e7323 https://www.mashed.com/659893/the-shocking-number-of-turkeys-sold-each-thanksgiving/ https://www.prnewswire.com/news-releases/functional-beverages-market-worth-265-9-billion-by-2030---exclusive-report-by-insightace-analytic-301467892.html https://www.spins.com/resources-future-of-natural-products-5-signs-of-growth/