Designer : Asma ALJaber Project : Brading , Identity Program Instuctor : Ms.Maha ALdoubiae Class: Graphic design 2
BRAND GUIDELINES
CONTENTS 4
INTRO
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GRAPHIC ELEMENTS
5
IDENTITY LOGO
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Color Palette Wrong use Logo on images
6 7-8 9-10 11-12 13-14 15-16
Logo Logo Clear Space Logo Plavcement Logo Sizes Logo Colors Monochrome logos
21-22 23 24-29
WELCOME ! TO THE NEW EVENTASIA BRANDGUIDELINES. These guidelines are going to make us look uniqe Follow these guidelines as you creat and external communications.
TYPOGRAPHY
WATS’RE ABOUT We are Professional film maker for special events,graduated from UK,US,& UAE. Based in Riyadh.
DESIGN EXAMPLES Visual Examples
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OUR LOGO
Symbol
We bulit the idea based on letter E it is the first letter of Eventasia and it represents clapperboard. Then we moved on to the idea that every occasion Is surronded with love, on the middle of the heart there is a jewel witch represent luxury occasion, and on the top of letter E there is Clapperboard which represent the compeny’s work. So the logo contains letter E, heart, and a jewel.
IDENTITY
THE LOGO 5
Logo
Our logo is the most visible element of our identity.
Logotype
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LOGO CLEAR SPACE
8.507 mm 4.491 mm
To ensure that our signature versions are clearly visible in all applications, surround them with sufficient clear space free of type, graphics, and other elements that might cause visual clutter to maximize the recognition and impact of our identity. To ensure the integrity and legibility of the logo lock-ups, the area directly surrounding them should be protected. When the logotype or full name is used, a clear space of 8.507mm the symbol’s height should be maintained. In special circumstances when a 8.507 mm clear zone isn’t available or possible, use the second option of 4.491 clear space.
8.507 mm Clear space
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LOGO PLACEMENT We like to avoid placing the logo smack dab in the middle of an area. On any given format landscape or vertical the preferred logo placement is in any corner position, or center aligned at the right or left.
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LOGO SIZE There are no predetermined sizes for the Eventasia logo. Scale and propor tion should be determined by the available space, aesthetics, function and visibility. There is no preset maximum size for the logo. In print the minimum size is 35.098 mm . 56.747 mm
Large scale use 11
35.098 mm
Small scale use 12
Color logo on white backround
LOGO COLOR Our logo or background color may be any color within the Demand Media color palette. Contrast is important use a white logo on color backgrounds and a color logo on white backgrounds.
Whith logo on color backround
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MONOCHROME LOGOS The preferred color for our logo is in one of our vibrant colors. In some cases, a full color logo may not be practical or possible due to limitations in printing. For these instances we may use a gray version (made as a 64% tint of black) or a one-color black or white logo.
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64% Black logo on white background
White logo on 64% black background
Black logo on white background
White logo on black background
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COLOR PALETTE Our care colors are what give usexcellence and elegance, and That what your event Befits.
C : 18 R : 212 M : 22 G : 104 Y :57 B : 142 K : 4
GRAPHIC ELEMENTS
R : 130 C : 56 G : 189 M : 62 B : 125 Y : 23 K:6
COLOR PALETTE 17
C:4 R : 247 M : 4 G : 244 Y :4 B : 244 K : 0
R : 163 C : 40 G : 177 M : 23 B : 182 Y : 24 K:4 18
PLEASE DON’T...
LOGO ON IMAGES Our logo may also be used on an image background with 70% white logo.
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YPOGRAPHY IS AN IMPORTANT ASPECT OF OUR BRANDIDENTITY. our typographic style contributes to our distinctive aesthetic. Adobe Caslon Pro is used for the Eventasia logo type.
TYPOGRAPHY
ABCDEFGHIJKLMNOPQRSTUV WXYZabcdefghijklmno pqrstuvw x y z 0 1 2 3 4 5 6 7 8 9 = & * # @ ? ! / + (.,:;) 21
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STATIONARY
DESIGN EXAMPLES
VISUAL EXAMPLES 23
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WEBSITE 26
DESIGN MATTERS If you’ve just read these guidelines, you have our appreciation. It means you share our belief in details and quality. We know applying these principles takes time and effort, but the stories we tell in all our Eventasia communications will be stronger for it. If you ever have additional questions about our visual identity and its application in design, don’t hesitate to contact Asma@aljaber.us Thank you. 27
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