Pizazz by Asma Aljaber

PIZAZZ IF YOU WANNA CATCH US BE ONE OF US

IF YOU WANNA CATCH US BE ONE OF US

CONTENTS 5

CHAPTER1: PROJECT DESCRIPTION AND DESIGN METHODOLOGY

CHAPTER 2: RESEARCH METHOD AND DATA COLLECTION

CHAPTER 3: DRAW REQUIREMENTS

CHAPTER 4: PROTOTYPE

CHAPTER 5: COOPERATIVE EVALUATION OF THE PROTOTYPE APPENDIX THE FINAL FORM

CHAPTER 1

PROJECT DESCRIPTION Interactive advertising are usually akin to the traditional objectives of advertising, to sell a product. This in turn means that many of the traditional elements of advertising impact and effectiveness remain relevant, even within the scope of interactive media. There are many different facets to interactive advertising, including varying methods and types. Using many different types of cognitive tools and advert presentations, organizations can enhance the impact of their campaigns with this type of advertising. Accordingly, the telecommunications companies in Saudi Arabia lacks the interactive advertising to attract customers in a different way for television commercials annoying and sometimes unrealistic. Therefore, the project is an interactive advertising for Virgin Mobile company which is non-famous in Saudi Arabia. 6

AIM OF THE PROJECT The goal of the project is the speed of the Internet with the Virgin Mobile company in terms of Interactive advertising which has the potential for Pick up sounds of the device close to it and imparted a reaction to sound frequency on lighting and so frequency lighting power with the power of audio frequency, By employing Arduino device to helps the success of the project idea.

TARGET AUDIENCE Mobile phone users and the general population in the age group 14 to 40 years

SOFTWARE USED Arduino is an open source electronics platform based on easy to use hardware and software. Arduino boards are able to read inputs light on a sensor, a finger on a button, or a Twitter message and turn it into an output activating a motor, turning on an LED, publishing something online. You can tell your board what to do by sending a set of instructions to the microcontroller on the board. To do so you use the Arduino programming language (based on Wiring), and the Arduino Software (IDE), based on Processing. Adobe Illustrator is a professional quality graphic art program. Its applications are diverse, from creating print to web graphics and, for our purposes, posters. Although the program is complex and requires a significant amount of time to truly master, it is quite easy to learn the basics and create work with a professional appearance.

DESIGN APPROACH METHODOLOGY User Centered Design

DEVICES USED Arduino is an open source electronics platform based on easy to use hardware and software. Sound sensor Main chip:LM393, Electret condenser micrphone Working voltage: DC 4-6V, The Maximum induction distance is 0.5M , Size:32mm*17mm*8mm(length*width*height) LED streps is a flexible circuit board populated by surface mounted light emitting diodes (SMD LEDs). Adapter 12v 2A Output: 12V 2A 5.5 x 2.1 mm plug center positive For the Led Strip, Led string lights, Wireless Router, Power Suppl. Transistor Tip 41B Fairchild Semiconductor Bipolar Transistors - BJT NPN Epitaxial Sil datasheet, inventory.

CHAPTER 2

RESEARCH METHODS Qualitative and Quantitative approaches Qualitative approach Do you know what is the Interactive advertising ? Yes / No Do you think that the Saudi telecom companies lack the Interactive Advertising? Yes / No Do you interact with advertising for telecoms often? Yes / No What attracts you in interactive advertising? Yes / No In your opinion which Saudi telecom companies containing the more attractive interactive advertising? Yes / No

RESEARCH METHODS Quantitative approach Do you know what is the Interactive advertising ? Do you think that the Saudi telecom companies lack the Interactive Advertising and why? Do you interact with advertising for telecoms often? What attracts you in interactive advertising? In your opinion which Saudi telecom companies containing the more attractive interactive advertising and why?

CONCLUSION Results of the study showed that Most people see interactive advertising in the commercial market. A large portion of people do not know what are the interactive advertising, Most of them believe that the Saudi telecom companies lack the Interactive Advertising strongly. So it has to be clarified to people by view interactive ads at places coexist people In abundance. The display of the Declaration and the idea of it is that attracts the majority of people. The whole People in the entire study say that Zain most attractive company in its Display of interactive advertising.

CHAPTER 3

DRAW REQUIREMENTS

CHAPTER 4

PROTOTYPE Making a prototype is a very important step in the design process. Most errors occurs on this step, and fnding mistakes on early step will save our time and effort.

CHAPTER 5

COOPERATIVE EVALUATION OF THE PROTOTYPE Tasks list 1- The ability to scan the code through any program, such as ( Bakodo Snapchat - Twitter). 2- know how to start the music. 3- Know how to face the Microphone of their device in advertisements board. 4- See the light appearing from the words. 5- The ability to read the words clear. 6- Understand the idea and the goal of the Advertising.

PARTICIPANTS IN THE TASK

EVALUATING PARTICIPANTS

APPENDIX Quantitative approach Responses Response 1 Do you know what is the Interactive advertising ? Yes . Do you think that the Saudi telecom companies lack the Interactive Advertising? Kind of. Do you interact with advertising for telecoms often? Yes What attracts you in interactive advertising? The idea . In your opinion which Saudi telecom companies containing the more attractive interactive advertising? Zain Company.

Response 2 Do you know what is the Interactive advertising ? Yes. Do you think that the Saudi telecom companies lack the Interactive Advertising? Yes. Do you interact with advertising for telecoms often? Yes What attracts you in interactive advertising? Show style . In your opinion which Saudi telecom companies containing the more attractive interactive advertising? STC Company.

Response 3 Do you know what is the Interactive advertising ? Yes. Do you think that the Saudi telecom companies lack the Interactive Advertising? Yes. Do you interact with advertising for telecoms often? Yes What attracts you in interactive advertising? Show style . In your opinion which Saudi telecom companies containing the more attractive interactive advertising? Zain Company. 24

Response 4 Do you know what is the Interactive advertising ? Yes. Do you think that the Saudi telecom companies lack the Interactive Advertising? Yes. Do you interact with advertising for telecoms often? Yes What attracts you in interactive advertising? Colorful . In your opinion which Saudi telecom companies containing the more attractive interactive advertising? Zain Company.

Response 5 Do you know what is the Interactive advertising ? Yes. Do you think that the Saudi telecom companies lack the Interactive Advertising? Kind of Do you interact with advertising for telecoms often? Yes What attracts you in interactive advertising? Show style . In your opinion which Saudi telecom companies containing the more attractive interactive advertising? STC Company. 25

Response 6 Do you know what is the Interactive advertising ? Kind of. Do you think that the Saudi telecom companies lack the Interactive Advertising? Kind of. Do you interact with advertising for telecoms often? Yes What attracts you in interactive advertising? The idea. In your opinion which Saudi telecom companies containing the more attractive interactive advertising? STC Company.

Response 7 Do you know what is the Interactive advertising ? Yes. Do you think that the Saudi telecom companies lack the Interactive Advertising? Kind of. Do you interact with advertising for telecoms often? Some times What attracts you in interactive advertising? The idea . In your opinion which Saudi telecom companies containing the more attractive interactive advertising? Zain Company. 26

Quantitative approach Responses

THE FINAL FORM

IF YOU WANNA CATCH US BE ONE OF US

By Asma ALJaber Digital Media & Interaction Design Lecturer : Ms. Haifa Alwahby 2016 - 2017