Frozen Lime Asia - Company profile

harmonising Revenue Distribution Sales Marketing i n h o s p i ta l i t y

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Frozen Lime Asia Pte Ltd was established in Singapore with the vision of being the preferred service partner in revenue, distribution, sales and marketing management for Asia’s hospitality and tourism sectors.

We partner with clients to help evaluate realistic demand and optimisation of prices and room inventory. We also assist in generating sales and building brand awareness in the relevant target markets.

C R E AT I N G T H E IDEAL SYMBIOSIS F O R H OT E L S

Frozen Lime is strongly positioned to advise businesses at every stage of the sales cycle on how to keep pace, forecast and optimise their distribution channels in order to achieve their strategic objectives.

SERVICES

UNIQUE F L AV O U R SALES R E P R E S E N Tat i o n

Revenue

• • • • • •

Revenue Audit Remote Revenue Management RMS System Recommendation Revenue Management Training Pricing Methodology & Analysis Forecasting & Budgeting

• Identify Target Markets • Individual Sales Calls & Face-time with Decision Makers • Provide Competitive Market Intelligence • Presence in Trade Shows & Exhibitions

“

M a r k e t i n g w i t h o u t d ata is like driving with y o u r e y e s c lo s e d. ” ~ Dan Zarralle, Social Media Specialist

C R E AT I N G T H E I D E A L S Y M B I O S I S F O R H OT E L S distribution

• Distribution Audit • Remote Distribution Management • System Analysis & Review • Distribution Management Training • Channel Management Review & Recommendation • Third-party Intermediary Negotiation & Contracting

MARKETING

• • • • •

Media Relations Campaigns Digital PR & Marketing Branding

Frozen Lime offers a unique blend of revenue and distribution best practices, as well as sales representation with the goal of increasing our clients’ market share.

We help to save costs through shared costs and headcount as well as provide unbiased recommendations.

“

T h e i d e a l s y m b i o s i s i s c r e at e d t h r o u g h c l e a r c o m m u n i c at i o n b r o u g h t a b o u t by c o h e s i v e revenue, distribution, sales a n d m a r k e t i n g s t r at e g i e s .

H a r m o n i s i n g t h e s e l e a d s to increased revenue and success.� ~ Founders, Frozen Lime

DY N A M I C A P P R O A C H At a time when the global business environment holds increasingly complex and strategic challenges, the methodology organisations adopt to manage their revenue and sales goals today will define their competitive position tomorrow.

We believe that following a more holistic and innovative approach towards implementing revenue management, distribution, sales and marketing strategies is what is needed to successfully tackle current and future distribution complexities.

DISTINCTIVE CHARACTERS Jagdish Sandhu and Serene Law – founders of Frozen Lime – are committed and passionate about sharing their knowledge of the hospitality and tourism industries.

With over 40 years of combined experience in keen analytics, sales and forecast, they take on a dynamic approach for clients who seek their expertise.

Jagdish Sandhu CEO S e r e n e L aw VP +65 9363 5538 serenelaw@frozenlimeasia.com

Serene has 30 years of hospitality sales and marketing experience holding leadership positions in various international hotel brands such as Westin Hotels & Resorts, Four Seasons, Shangri-La Hotels & Resorts, Frasers Hospitality and Meritus Hotels & Resorts. She also held a leadership position at Wildlife Reserves Singapore.

+65 9751 1459 jagdishsandhu@frozenlimeasia.com

Jagdish has extensive experience in the hospitality industry as a Revenue Management and Distribution specialist, managing diverse teams under leading hospitality brands such as The Ritz-Carlton, Shangri-La Hotels & Resorts, Banyan Tree Hotels & Resorts and SilverNeedle Hospitality.

Throughout her career, she has dedicated herself to honing her sales and marketing skills, determined to not only exceed her goals but also help her teams go beyond their comfort zone and become successful on their own journey.

Jagdish likes to challenge the norm and think outside the box for solutions. She is always open to share her knowledge on technology and keen sense of what is the next big thing that will impact tourism through workshops, round-tables and conferences.

Constantly living an active lifestyle, Serene likes to travel and cycles in her spare time. Serene is also an avid animal lover who adopts animals in the Singapore Zoo through donations.

In her spare time, Jagdish believes in giving back – she volunteered as a relief worker during the Tsunami and Pakistan earthquake.

She is also an avid animal lover.

3 1 6 T A N G L I N R O A D • # 0 2 - 0 1 P H O E N I X PA R K • S I N G A P O R E 2 4 7 9 7 8 WWW.FROZENLIMEASIA.COM • T +65 6661 0646 • F +65 6801 0699