7 minute read
BUSINESS
‘Lizzie Pure’ Opens Kids Collection in Lenox Square
By Marcia Caller Jaffe
One good turn deserves another. Epstein School mom Liz Korn, aka Lizzie Pure, was featured in the AJT in October touting that despite the pandemic, her luxury branded store Pure Atlanta in Lenox Square mall was thriving. Only she knows if a twinkle in her eye envisioned opening an adjacent children’s concept Pure Kids this month. “For many years we have offered a curated assortment of luxury kids’ designers like Fendi, Givenchy, Balmain, Versace in our flagship store Pure Atlanta, which is a destination for well-traveled celebrities and tastemakers. We’ve had clients fly in from Vegas just to shop the Pure kid’s section. This enthusiasm urged me to give it a separate space to build
Lizzy Pure, pictured with husband Brian, opened as a separate identity.” From in-
Pure Kids next to Pure Atlanta in Lenox Square. fant Versace crib shoes to Fendi scooters for birthday photos, Korn carefully curates every category and created this new fun space that kids want to visit.
Growing up in Davie, Fla., she graduated Florida State University and got her MBA at Florida Atlantic University in Boca Raton. She also operates Pure stores in Houston, Miami and Charlotte, and was recently featured in Forbes magazine, “Meet Liz Korn, Owner of the Cult Retail Store Pure Atlanta” (Feb. 3).
Korn started the first kids’ section after she had daughter Esther, who is very passionate about fashion and expressing her creativity through her wardrobe. “She could be found in my closet trying on my clothes. I wanted to dress her like me, in designer looks to match my style. It was challenging to find premier designers in America, and that’s when I decided to add this category. Now we offer mainline ‘mini-me’ styles from the most coveted collections, which allow children to dress exactly like their parents.” Korn is a social media star, often seen posing with rappers and high-profile celebs. “Now we are honored to have two stores in the luxury Neiman Marcus wing of Lenox, one of the best malls in America. We are looking forward to a time where we can celebrate the opening with friends, family, and the city we love so much.”
Mattress Maven on Top
By Marcia Caller Jaffe
Ken Green operates Save Big Mattress in Smyrna and Riverdale and recently took the leap to add online sales in heavy ticket items to his business model. “E-commerce has a lot of moving parts in almost another world of retailing, which I had to get my arms around: How to balance someone walking into a store and talking to a live person versus typing it in on the computer and ‘bingo!’”
Green, who has an MBA in finance from New York University, initially went with Amazon, which approached him to sell his electric/adjustable beds. Then Green took the leap. “I learned a ton from them, but decided to do it myself, and now have 10 websites in addition to the stores.” As one of the largest dealers in Georgia, Green now oversees a mix of 80 percent retail, 20 percent ecommerce.
Green is a licensed Sealy and Sterns & Foster dealer, in addition to many other brands.
Adjustable beds, also known as “power bases,” are changing the industry. He also sells traditional box springs, weaving around a shortage of wood and the scarcity of some materials such as foam during the pandemic. During COVID, people invested in improving their home living spaces, while Green managed to keep a healthy inventory (800 to 1,000 at any one time) to arrange a quick delivery.
An expert marketer, Green extols many innovations and trends. “There are all sorts of high-tech options to consider in buying a mattress: copper infusion, which some tout as antimicrobial, with cooling and health benefits. Bamboo materials, which wick moisture. There are high risers and some with storage underneath. Hybrids are very popular now with the bottom half traditional coils and the top half memory foam.”
He concludes, “Bottom line, we are winning in this industry.” Joking, he adds, “Note that we are currently sold out of a hybrid bed made with CBD oil.”
Ken Green said learning e-commerce was a rewarding challenge.
Atlantan Returns to Start Therapy Practice
Natalie Udwin recently returned to Atlanta and opened Sprocket Therapy, an occupational therapy practice in Sandy Springs.
The graduate of the former Greenfield Hebrew Academy (now Atlanta Jewish Academy) and Woodward Academy opened the Georgia branch of Sprocket Therapy, which offers “colorful, community-based occupational therapy services to kids and adults with a heavy emphasis on feeding therapy, primitive reflex integration and sensory integration therapy.”
“We have a strong infant development program too,” said Udwin, who operates the practice with her wife Barb, who is also an occupa- Natalie Udwin and wife Barb at an awards tional therapist. The couple and program for women in business. their young son Ari recently moved from Nashville and joined Congregation B’nai Torah, where Udwin was a member before she left Atlanta. Ari also attends camp there.
Retired Doctor Opens Dunwoody Orthopedics
Dr. Paul Richin retired from Emory Orthopaedics in Decatur last fall only to realize there was a growing need for personalized care in Dunwoody. So at the beginning of this year, he started The Orthopedic Cortisone Injection Center in Dunwoody with his son Daniel. The small orthopedic office caters to the needs of patients in pain that are intimidated by the big box medical practices, Paul Richin said. It Father-son team Dr. Paul Richin, right, and offers convenience along with Daniel started new orthopedic practice. one-on-one visits with a boardcertified orthopedic surgeon.
The overall goal in starting the practice, Richin said, was to bring top-notch big city care while still keeping the feeling of small-town convenience and personalization. “We schedule patients for same day appointments. Convenience being one our main goals, we strive to evaluate and treat all in one visit. After a long period of social distancing, we look forward to meeting you, treating you, and welcoming you into part of our medical care community.”
Richin, a member of the Atlanta Jewish community for more than 40 years, was one of the first members of Temple Emanu-El and has continued to be an active member ever since.
In the City Camps Marks 10 Years, Expands Tween Space
While celebrating its 10th anniversary, In the City Camps is also innovating in the tween space, offering specialty experiences in four areas – innovation, sports, performing arts, and visual arts – next month only. Each Tween Academy is offered in collaboration with The Weber School, led by an expert in the field and is geared towards rising sixth through ninth graders.
In the City Camps is also “taking full advantage of Midtown’s spaces, including Ponce City Market, Chabad Intown, and the Beltline.”
Founder and CEO Eileen Snow Price started the Jewish camps in her backyard a decade ago. “This has been a dream come true for me. It’s amazing to be in the heart of the city and using spaces that give our campers a unique experience.”
The Intown location of ITC was sold out and is running through June. “We are so appreciative of the support of the intown Jewish and real estate communities for embracing us,” Price said. “Our campers are loving the experience and we couldn’t be happier.”
Soccer: Campers participate in sports at In the City Camps on the Atlanta BeltLine.
JIFLA Names First Young Professional Committee
Jewish Interest-Free Loan of Atlanta earlier this month announced the organization’s first-ever Young Professional Committee class, “composed of Jewish leaders and advocates from across metro Atlanta committed to the Jewish values of tzedakah (charity), gemilut hasadim (acts of kindness) and supporting the community at large. This committee will advise the organization on new loan programs, advocacy ideas, and serve as JIFLA ambassadors to other young professionals.
“Members of the inaugural class represent the diversity of our Jewish community, JIFLA stated in the announcement. This forward-thinking group of professionals will reach new audiences to share the good work of JIFLA.”
The 2021-2022 JIFLA Young Professional Committee includes:
Meagan Bilus, HBO finance manager; Michael Bilus, Wells Fargo financial analyst; Jacob Cynman, CDRW partner, co-founder; Jason Feldman, JMF Inc. PR & Communications Agency, founder; Eli Franco, Compass, agent experience manager; Lindsay Fried, Simply Admissions, founder; Elli Friedman, Aprio, private client services tax associate; Alex M. Joseph, GRSMB, attorney; Nir Levy, OneTable, field manager; Jonathan Newburgh, Community Foundation for Greater Atlanta, impact investment associate; Nata Saslafsky, Lib Properties, loan officer: and Rabbi Samuel Kaye, The Temple, assistant rabbi and committee advisor.
In addition, JIFLA also installed its executive board, including:
Laura Kahn and Adrienne Litt-Bishko, co-presidents; Avi Binstock, treasurer; Debbie Kalwerisky, secretary; Merrie Edelston and Daniel Frank, loan committee cochairs; and Lisa Marks, board trustee; and Jay Kessler, board trustee emeritus.
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