BUSINESS ‘Lizzie Pure’ Opens Kids Collection in Lenox Square By Marcia Caller Jaffe One good turn deserves another. Epstein School mom Liz Korn, aka Lizzie Pure, was featured in the AJT in October touting that despite the pandemic, her luxury branded store Pure Atlanta in Lenox Square mall was thriving. Only she knows if a twinkle in her eye envisioned opening an adjacent children’s concept Pure Kids this month. “For many years we have offered a curated assortment of luxury kids’ designers like Fendi, Givenchy, Balmain, Versace in our flagship store Pure Atlanta, which is a destination for well-traveled celebrities and tastemakers. We’ve had clients fly in from Vegas just to shop the Pure kid’s section. This enthusiasm urged me to give it a separate space to build Lizzy Pure, pictured with husband Brian, opened as a separate identity.” From inPure Kids next to Pure Atlanta in Lenox Square. fant Versace crib shoes to Fendi scooters for birthday photos, Korn carefully curates every category and created this new fun space that kids want to visit. Growing up in Davie, Fla., she graduated Florida State University and got her MBA at Florida Atlantic University in Boca Raton. She also operates Pure stores in Houston, Miami and Charlotte, and was recently featured in Forbes magazine, “Meet Liz Korn, Owner of the Cult Retail Store Pure Atlanta” (Feb. 3). Korn started the first kids’ section after she had daughter Esther, who is very passionate about fashion and expressing her creativity through her wardrobe. “She could be found in my closet trying on my clothes. I wanted to dress her like me, in designer looks to match my style. It was challenging to find premier designers in America, and that’s when I decided to add this category. Now we offer mainline ‘mini-me’ styles from the most coveted collections, which allow children to dress exactly like their parents.” Korn is a social media star, often seen posing with rappers and high-profile celebs. “Now we are honored to have two stores in the luxury Neiman Marcus wing of Lenox, one of the best malls in America. We are looking forward to a time where we can celebrate the opening with friends, family, and the city we love so much.”
Mattress Maven on Top By Marcia Caller Jaffe Ken Green operates Save Big Mattress in Smyrna and Riverdale and recently took the leap to add online sales in heavy ticket items to his business model. “E-commerce has a lot of moving parts in almost another world of retailing, which I had to get my arms around: How to balance someone walking into a store and talking to a live person versus typing it in on the computer and ‘bingo!’” Green, who has an MBA in finance from New York University, initially went with Amazon, which approached him to sell his electric/adjustable beds. Then Green took the leap. “I learned a ton from them, but decided to do it myself, and now have 10 16 | JUNE 30, 2021 ATLANTA JEWISH TIMES
websites in addition to the stores.” As one of the largest dealers in Georgia, Green now oversees a mix of 80 percent retail, 20 percent ecommerce. Green is a licensed Sealy and Sterns & Foster dealer, in addition to many other brands. Adjustable beds, also known as “power bases,” are changing the industry. He also sells traditional box springs, weaving around a shortage of wood and the scarcity of some materials such as foam during the pandemic. During COVID, people invested in improving their home living spaces, while Green managed to keep a healthy inventory (800 to 1,000 at any one time) to arrange a quick delivery. Ken Green said learning e-commerce An expert marketer, was a rewarding challenge. Green extols many innovations and trends. “There are all sorts of high-tech options to consider in buying a mattress: copper infusion, which some tout as antimicrobial, with cooling and health benefits. Bamboo materials, which wick moisture. There are high risers and some with storage underneath. Hybrids are very popular now with the bottom half traditional coils and the top half memory foam.” He concludes, “Bottom line, we are winning in this industry.” Joking, he adds, “Note that we are currently sold out of a hybrid bed made with CBD oil.”
Atlantan Returns to Start Therapy Practice Natalie Udwin recently returned to Atlanta and opened Sprocket Therapy, an occupational therapy practice in Sandy Springs. The graduate of the former Greenfield Hebrew Academy (now Atlanta Jewish Academy) and Woodward Academy opened the Georgia branch of Sprocket Therapy, which offers “colorful, community-based occupational therapy services to kids and adults with a heavy emphasis on feeding therapy, primitive reflex integration and sensory integration therapy.” “We have a strong infant development program too,” said Udwin, who operates the practice with her Natalie Udwin and wife Barb at an awards wife Barb, who is also an occupaprogram for women in business. tional therapist. The couple and their young son Ari recently moved from Nashville and joined Congregation B’nai Torah, where Udwin was a member before she left Atlanta. Ari also attends camp there.
