The Atlas Society 2022 Annual Report

Page 22

Sociedad Atlas – Our Sister Spanish Division Two years ago we began translating some of our most popular “Draw My Life” videos into Spanish, and the massive positive response inspired us to experiment with additional Spanish language content, culminating with the launch of a dedicated division within The Atlas Society for Latin America and Iberian audiences: Sociedad Atlas. Under the tireless leadership of Antonella Marty, a widely recognized author and sought after speaker now representing The Atlas Society at venues worldwide, Sociedad Atlas expanded to include Spanish language social media channels, interviews, Instagram Takeovers and videos. Most recently Antonella recruited 9 business leaders to join Sociedad Atlas’ Entrepreneurial Advisory and Academic Council, and wrapped up the filming of 31 videos based on her book, Objetivismo: Preguntas y Respuestas.

Worldwide Social Media Engagement Sociedad Atlas social media pages—Facebook, Instagram and Twitter—now have a cumulative following of over 10,000!

10 Spanish Draw My Life Videos with 9M+ views! Mi nombre es Venezuela Mi nombre es Ayn Rand Mi nombre es Capitalismo Mi nombre es Propiedad Mi nombre es Envidia Mi nombre es Peter Diamandis Mi nombre es Victimización Mi nombre es Chip Wilson Mi nombre es Gratitud Mi nombre es Victimismo Mi nombre es Ucrania

22 Annual Report

TOP LATIN AMERICAN ENGAGEMENT

Argentina & Chile


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