A Message From Our CEO For most of the last six years I’ve prioritized pioneering creative content that would appeal to young people. The strategy helped us build an enormous community of highly-engaged young people, for the majority of whom The Atlas Society’s videos, graphic novels and social media have served as their first introduction to the ideas of Ayn Rand. More recently, thanks to your generosity, we’ve had the opportunity to recruit an all-star team of scholars to provide programming that invites young people on the next stage of their intellectual journey. Now more than ever, young people are searching for answers about life’s purpose, struggling to make sense of today’s tribal politics, and worried about crime, international instability, and their own economic prospects. As Ayn Rand observed, most young people “have never heard of philosophy, but they sense that they need some fundamental answers to questions they dare not ask.” Rand’s philosophy of Objectivism provides those answers. Over the last year, we’ve dramatically increased the opportunity for young people to find the answers they need—not just here in the United States, but increasingly internationally, by: • Hosting a minimum of four discussion groups and webinars a week. • Foreign language video content reaching tens of millions worldwide. • Doubling our presence at student conferences and other events.
And providing a clear alternative to both the socialism and identity politics of the left, and the religious nationalism of the right. You’ve rewarded our results with increased investment, making 2021 our strongest on record in terms of revenue growth. When we ask donors (new, returning, and increased donors) why they chose to support our work, with so many other organizations competing for their donation dollars, the words we hear most frequently are “energy,” “creativity,” “entrepreneurial” and “attitude.” At The Atlas Society we adopt an attitude of gratitude—for the tremendous privilege of advancing Ayn Rand’s ideas, for the opportunity to work with such enthusiastic, positive and talented colleagues, and of course for confidence and camaraderie with our deeply appreciated donors, who make our work possible. Thank you for your support, and for this opportunity to report on the great strides your generosity has made possible this past year.
Jennifer Grossman, CEO The Atlas Society
4
Annual Report
