ESSENTIAL HABITECH

BEGIN A DESIGN CONVERSATION WITH INFINITY

Best seats in the house: enjoy the Infinity Seating experience from a range of models within Habitech’s Wisdom Flagship Theatre

The limitless bespoke possibilities of Infinity Seating Solutions will nurture your relationship with interior design pros, says product manager, Gio Scatola.

As you’ve probably noticed, we’re living through a boomtime for home cinema. Two years of upheaval have fostered a profound shift in the work/ life balance toward new leisure and lifestyle experiences in the home. Primed with ever easier content delivery and turbo charged with furlough cash, the idea of large-scale home cinema has never been quite so mainstream.

So much so that developers and estate agents are now mobilising the dream of designed home cinema spaces to promote luxury homes and MDUs. Alongside individually tailored bathrooms or kitchens, bespoke media rooms are today considered a worthy part of the custom shopping list for potential buyers. The market is expanding fast, and there’s a potential bonanza waiting for cinema integrators - especially those willing to speak the language of room design with developers and interiors pros.

Why? Because the concept of home cinema in the popular imagination is as much about the look and feel of the room as it is about immersive AV. And while demand for dedicated rooms remains strong at the very highest level, new design energy elsewhere has allowed home cinema spaces to escape the limitations of the traditional model to become more fluid multi-use ‘media room’ environments - as much a part of the home lifestyle as the kitchen or dining room, and as likely to fall within the remit of any affiliated interior design team.

START THE CONVERSATION

It’s here, inside the media space, that CI technicians and interior designers can share an interest in furniture. No doubt they’ll be expecting you to pitch in with a vision of identical leather chairs in serried rows, but pick a seating brand with a heritage of immaculate bespoke fulfilment and you’ll be talking their language, gaining rapport, and winning business.

Cue Infinity Seating Solutions, our new cinema seating brand. It’s unlike anything they’ve seen, and the perfect place to begin the design conversation. For a start it’s a luxury brand, as meticulously crafted as Boca do Lobo, Fendi, Linley, Tetrad, Bentley Home or any other highend furniture names, so it will look gorgeous inside or outside the cinema environment. Second, it’s hand-made by the UK’s only manufacturer of specialised cinema seating, and purpose-built for media rooms. Third, Infinity is ecologically trendy. Long before it was fashionable, the company decided not to offer or promote animal products. Instead, it uses faux leathers and velours, which can be recycled, as well as an innovative synthesis of plant-based Cork fabric (Cork leather) and Ultraleather, together with recycled foams, latex foams, super-durable, eco-friendly EkoPly frames and FSC beech frames. The result is sustainable, cruelty-free, environmentally friendly furniture, complete with all the native beauty and precision of a high-status luxury product. Unlike rivals, Infinity is luxury furniture, guilt-free.

But most compellingly, Infinity Seating Solutions’ existential commitment to bespoke fulfilment gifts it with a unique advantage when it comes to dealing with the design community. From as many as seven design ranges available from Habitech, and in close consultation with Infinity’s craftsmen and women, wonderfully bespoke seating emerges from thousands of material, colour, and style permutations to deliver stunningly original, one-of-a-kind furniture. Naturally, in the purest tradition of bespoke manufacturing, Infinity can also deliver a brand-new design from sketches, photos and ideas supplied by the client. The possibilities are endless.

Infinity Petherton comfort awaits our guests in the Wisdom Experience Room

IF YOU DREAM IT, YOU CAN HAVE IT

Your customers and design colleagues can choose from powered Recliner chairs available with good/better/best mechanisms, Armchairs and matching two or three-seater Sofas, smaller Auditorium chairs, large Daybeds perfect for lounging in front of a favourite film with the kids, and Powerloungers, combining Daybed, (or Armchair with a leg-extension) and a powered electric Recliner.

Style options available from Habitech include the most affordable, best-selling ‘Cooper’ range, the art-deco ‘Teardrop’, ‘HalfMoon’ and ‘Holloway’ ranges, the contemporary ‘Diablo’ and ‘Prince’ ranges, and the ‘Petherton’ Range, named after the road in Islington, where the founder John Jenkins had his first tiny workshop back in 1964.

Customers can further personalise the design of each seat with armrest variants, legextensions, electric footrests, footstools, inset, oval and swivel tables, consoles, hidden wireless chargers, cup holders, embroidery, mech-tech, kick plates, cushions, protective seat covers and shoe bags. There are limitless ways to create an original and irresistible invitation to relax. And if your customer feels like a change of colour or texture, the team will ‘re-bespoke’ any Infinity seat through the company’s exclusive reupholstery service, whenever the fancy materialises.

BEST SEATS IN THE HOUSE

So, while Infinity is perfect for formal cinema rooms as you’d expect, it’s also the definitive design-led champion for the new generation of media rooms and the perfect opportunity to engage with interior design pros. If you’re already working with an interior designer, make Infinity Seating Solutions your first conversation, and if you’re not, seek out the main man or woman and let Infinity do the talking. When so much of what we do is about design, particularly for media rooms, you’re best placed to suggest Infinity for rooms elsewhere in the home as well, because it competes on quality and price with the high-end furniture brands and has so much innate practicality to offer. For instance, Infinity’s high-end commercial build quality comes with commensurate levels of fire proofing and stain-resistant durability, way above the standard usually associated with resi furniture. Spill wine, it wipes off. Infinity Seating Solutions’ furniture is not only beautifully distinctive and superior - it stays that way for longer.

And your fellow design pros are sure to be impressed with a heritage of partnerships with some of the most prestigious and demanding commercial clients, including the QEII ocean liner, Abbey Road Studios, the Barbican Arts Centre, UCI, Odeon, Empire, Everyman Cinemas, and Pathé in France and Switzerland. Unlike so many far-eastern competitors, Infinity bears all the hallmarks of a high-end evolution, meeting the highest standards of professional fulfilment for over five decades. What’s more, local supply squeezes lead times down to as little two weeks on standard elements, rather than the usual 24 weeks from overseas suppliers.

An irresistible invitation to relax: Infinity’s ‘The Prince’ Daybed - perfect for Media Rooms Engage interior designers with the peerless bespoke quality and durability of Infinity furniture, including ‘The Prince’ two-seater

SEIZE THE MOMENT

Why not invite your contacts within the design community to visit Habitech for the full Infinity experience. Try The Cooper Recliners, The Prince single Armchairs and Daybeds in the Wisdom Flagship Theatre, The Petherton Lounger in the Sonance Cinema and Wisdom Experience rooms, or the Diablo in the Sonance Architectural room.

Infinity’s peerless design abundance will satisfy their demand for unlimited bespoke quality and fulfilment, and their customers’ desire for exclusivity in every measure. Seize the moment, ask the question, start the conversation, and change the mindset forever. Appropriately, the possibilities are infinite.

Infinity’s custom design abundance is also available for the most affordable ‘The Cooper’ range

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