ESSENTIAL HABITECH
BEGIN A DESIGN CONVERSATION WITH INFINITY
Best seats in the house: enjoy the Infinity Seating experience from a range of models within Habitech’s Wisdom Flagship Theatre
The limitless bespoke possibilities of Infinity Seating Solutions will nurture your relationship with interior design pros, says product manager, Gio Scatola. As you’ve probably noticed, we’re living through a boomtime for home cinema. Two years of upheaval have fostered a profound shift in the work/ life balance toward new leisure and lifestyle experiences in the home. Primed with ever easier content delivery and turbo charged with furlough cash, the idea of large-scale home cinema has never been quite so mainstream. So much so that developers and estate agents are now mobilising the dream of designed home cinema spaces to promote luxury homes and MDUs. Alongside individually tailored bathrooms or kitchens, bespoke media rooms are today considered a worthy part of the custom shopping list for potential buyers. The market is expanding fast, and there’s a potential bonanza waiting for cinema integrators especially those willing to speak the language of room design with developers and interiors pros. Why? Because the concept of home cinema in the popular imagination is as much about the look and feel of the room as it is about immersive AV. And while demand for dedicated rooms remains strong at the very
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highest level, new design energy elsewhere has allowed home cinema spaces to escape the limitations of the traditional model to become more fluid multi-use ‘media room’ environments - as much a part of the home lifestyle as the kitchen or dining room, and as likely to fall within the remit of any affiliated interior design team.
START THE CONVERSATION
It’s here, inside the media space, that CI technicians and interior designers can share an interest in furniture. No doubt they’ll be expecting you to pitch in with a vision of identical leather chairs in serried rows, but pick a seating brand with a heritage of immaculate bespoke fulfilment and you’ll be talking their language, gaining rapport, and winning business. Cue Infinity Seating Solutions, our new cinema seating brand. It’s unlike anything they’ve seen, and the perfect place to begin the design conversation. For a start it’s a luxury brand, as meticulously crafted as Boca do Lobo, Fendi, Linley, Tetrad, Bentley Home or any other highend furniture names, so it will look gorgeous inside or outside the cinema environment. Second, it’s hand-made by the UK’s only manufacturer of specialised cinema seating, and purpose-built for
media rooms. Third, Infinity is ecologically trendy. Long before it was fashionable, the company decided not to offer or promote animal products. Instead, it uses faux leathers and velours, which can be recycled, as well as an innovative synthesis of plant-based Cork fabric (Cork leather) and Ultraleather, together with recycled foams, latex foams, super-durable, eco-friendly EkoPly frames and FSC beech frames. The result is sustainable, cruelty-free, environmentally friendly furniture, complete with all the native beauty and precision of a high-status luxury product. Unlike rivals, Infinity is luxury furniture, guilt-free. But most compellingly, Infinity Seating Solutions’ existential commitment to bespoke fulfilment gifts it with a unique advantage when it comes to dealing with the design community. From as many as seven design ranges available from Habitech, and in close consultation with Infinity’s craftsmen and women, wonderfully bespoke seating emerges from thousands of material, colour, and style permutations to deliver stunningly original, one-of-a-kind furniture. Naturally, in the purest tradition of bespoke manufacturing, Infinity can also deliver a brand-new design from sketches, photos and ideas supplied by the client. The possibilities are endless.
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