ESSENTIAL AWE
Bowers & Wilkins is the perfect partner for high-performance home cinema
AWE, BOWERS & WILKINS AND ROTEL –A FORMIDABLE PARTNERSHIP FOR CI AWE begins a new partnership delivering the advantages of Bowers & Wilkins into the custom install channel. Monday 16 August 2021 was a seismic day for UK custom installers. On this day, Sound United, the global force in audio manufacturing, announced that AWE Europe would be the exclusive UK CI distributor for the renowned loudspeaker brand, Bowers & Wilkins, and audiophile electronics company, Rotel. The partnership has been positively received by dealers and it’s clear to see why.
What’s In It For Bowers & Wilkins Dealers? To reflect the premium nature of the brands, AWE will supply Bowers & Wilkins and Rotel under selective distribution agreements. Products from each brand will only be available to approved CI dealers at trade pricing displayed on the AWE website. Existing Bowers & Wilkins and Rotel dealers are pre-approved as an accredited Dealer on the AWE system.
14 OCTOBER 2021
Underpinning this strategy will be AWE’s proven commitment to the highest standards of service and support, in line with the premium reputation of these two performance-led brands.
What will this mean in practice? Firstly, AWE will build substantial stock at its warehouse in Epsom, with the aim of providing next day delivery on a vast range of Bowers & Wilkins and Rotel products across the UK. Ordering efficiency will also be improved for integrators, as Bowers & Wilkins and Rotel join other Sound United brands; Denon, Marantz, and Definitive Technology already at AWE, streamlining multiple brand orders. On the service and support front, AWE’s experienced team with a wealth of CI technical knowledge will be on hand to assist dealers with product specification and system design advice, supported by the manufacturer’s own product experts.
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