Auge de México

Digital Magazine

P.38

e-Quallity:

Leadership in Software Testing DIGITAL DOWNLOAD

FIRST TRIMESTER 2016 | No 03, GRUPOAUGE.COM.MX

MEN IN AUGE: MAKING OPPORTUNITIES OUT OF CHALLENGES P.20 jorge vergara - manuel herrera - raymundo gómez flores - josé medina mora enrique michel - antonio leaño

Apreciable Lector: Jalisco se distingue por su gente que se arriesga a soñar, innovar y emprender; gracias a ellos, seguimos escribiendo la historia de éxito de nuestro estado y destacando en el país como ejemplo de desarrollo económico y progreso social.

Nos complace que leas estas palabras como un incentivo para que te adentres en el contenido de esta publicación y conozcas a quienes con su esfuerzo contribuyen a generar prosperidad y empleo.

La innovación, la tecnología y las oportunidades, son características que distinguen a la industria jalisciense y son el pilar del bienestar que está cambiando a nuestra sociedad para hacerla cada vez más justa para todos.

Para seguir cosechando logros, es importante que llevemos a los empresarios e inversionistas que creen en Jalisco y su gente, el mensaje del potencial que nos ha consolidado como una tierra de progreso y oportunidades.

Por ello, el Gobierno del Estado se suma a los esfuerzos que realizan empresas como Grupo Auge para impulsar el desarrollo de nuestra entidad vinculando el tema de la tecnología digital con herramientas de negocios como la revista Jalisco: Auge de México.

Nos alienta que publicaciones como ésta reconozcan el esfuerzo de quienes a través de sus actividades diarias, aportan su talento y creatividad para que todos tengamos mejores empleos, mejores oportunidades y sobre todo, la posibilidad de ejercer plenamente nuestro derecho a ser felices.

Por ello, es un gusto compartir la majestuosidad de Jalisco a través de la calidez y el trabajo de su gente en el marco de sus bellezas naturales así como la intensa actividad productiva que nos caracteriza. ¡Gracias por hacer de Jalisco el Auge de México!

Atentamente Mtro. Jorge Aristóteles Sandoval Díaz Gobernador Constitucional del Estado de Jalisco

EDITORIAL LETTER

JALISCO: CAPITAL OF INNOVATION María Eugenia Jiménez Zaragoza, President of Grupo Auge.

Currently, Jalisco is a state that stands out in México by its business force, directed by great leaders that transformed their dreams into a reality that created jobs, wealth and welfare to society. In this edition, you will meet six entrepreneurs with great careers that made a positive contribution to the integral development of our state and our country.

It is my pleasure to present in this issue a special interview to a great leader that thanks to his legacy, heritage, cultural vision and business undertaking in the academic world, made the world turn around to see Jalisco; Raúl Padilla.

Information technologies revolutionized the way of doing business, and even more, they have modified the way of living and creating a society.

This issue dedicates a great part of its content to top ted (Technology, Entrepreneurship and Development) where Jalisco and Mexico create more and more edge-cutting proposals.

Luckily, we had the collaboration of the Inter-American Development Bank’s cio, Nuria Simo, who tells us about the technological transformation to promote innovation in Latin America.

The work of the Ministry of Innovation, Science and Technology (sicyt by its Spanish acronym) is also very important. Headed by Jaime Reyes Robles, whose achievement is narrated in this pages, as well as the way in which he consolidated our state as the Capital of Innovation.

A section that you should read carefully is “Entrepreneurs”.

There you will read about the marvelous stories of young entrepreneurs that are making a difference in the business world thanks to their new way of facing challenges and giving solutions.

Finally, you are cordially invited to join our next edition dedicated to the National Auge, in which we proudly include Mexico’s success stories and how its projects are part of the Auge de México.

CONTENT

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

MeN in auge

Cover

Mexico’s business force represented by six men from Jalisco that gamble everything for the Mexican identity in business.

P. 20

TECHNOLOGICAL TRANSFORMATION FOR LATIN AMERICA AND THE CARIBBEAN Nuria Simo, cio at Inter-American Development Bank talks about the world’s perception on Latin American in matters of innovation.

P. 12

Raúl Padilla López

Cultural view and vanguard in Latin America.

P. 66

Section Leaders Alonso Niño Cota

Jesús Enrique Ramos

Jaime Reyes Robles

Ma. Georgina García

Jürgen Damm Rascón

Jalisco: Latin American Silicon Valley.

Tourism and innovation

Educative intervention in the industry of technology.

Remote assistance: Elders and disabled people.

First division venture.

P. 40

P. 80

P. 100

P. 108

P. 118

9

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

TECHNOLOGY

THE ART OF INNOVATING AND UNDERTAKING IN LARGE COMPANIES Special issue on the technological work of Roger Viera, General Director of Pounce Consulting Group.

P. 30

grupo auge María Eugenia Jiménez Zaragoza president grupo auge

Alejandro de León Jiménez general director

Alejandra Reynoso

administrative director

María Eugenia Jiménez Zaragoza executive director

ENTREPRENEURSHIP

ENTREPRENEURS: STRONG ECONOMIC INFRASTRUCTURE

Antonio Lancaster, Marisa Lazo y Ulises Navarro.

P. 36

Fernanda Robles Jiménez general assistant

David Carrillo Armas, Mtro. Arturo Martín Pérez Díaz editorial staff

Mtro. Arturo Martín Pérez Díaz, David Carrillo, Lylyana Avilés

estyle correctors

sedeco, Isabel Trigo Ramírez,

Patricia Romo Sahagún

business documentation and journalism

DEVELOPMENT

CREATIVE DIGITAL CITY

Creative revolution of the urban environment in Guadalajara.

P. 44

Lylyana Avilés, David Carrillo Armas, Arturo Cervantes Galván, Rick Alaniz multimedia and graphic design

Lylyana Avilés, David Carrillo Armas

editorial design, copy editing and layout

Rick Alaniz

photography

Lylyana Avilés photo editiing

Erika Karina García Padilla translator

Arturo Cervantes Galván digital platform

TOURISM

COSTALEGRE

Diversity and wealth in the coast of Jalisco.

P. 84

David Carrillo Armas, Lylyana Avilés, Emiliano Hernández Torres, Mayte Asencio Community manager

Montserrat León Partida public relations

Ricardo de León Jiménez comptroller

Mara Marcela Venegas Mercado accounting advice

Óscar Jiménez Zaragoza administrator

EDUCATION

ROBOTICS CLUSTER: AUGE OF STARTUPS

Jalisco with a future-looking approach and leadership.

P. 102

SPORTS

JALISCO: NATIONAL LEADER IN SPORTS Power in sporting disciplines in the international spotlight.

P. 120

Auge de México is Business Promotion and Auge publication S.A. de C.V. with the reservation of the exclusive use of the title Jalisco: Auge de México, 03201203131255450001 date September 13, 2013.

Issued by the Dirección General de Derechos de Autor. Certificate of title and content is in process.

Any reproduction, total or partial, by any process whatsoever, nor electronic, mechanic, photographic or recorded, without the express authorization of the editorial, is prohibited. Fomento y Auge Empresarial S.A. de C.V. is not responsible for incurring in any involuntary errors or mistakes made in the information of this issue. © D. R. Fomento y Auge Empresarial S. A. de C. V. Av. Novelistas 5137 Col. Jardines Vallarta 45027, Zapopan, Jalisco +52 (33) 3673 2001 +52 (33) 3944 4006 www.grupoauge.com.mx contacto@grupoauge.com.mx Auge de México - Digital Magazine Hecho en México

CONTENT EDITORIAL Editorial Message.

P. 6 Jalisco: National economic force.

P. 7 People in Auge. Business events of great importance.

P. 124

IN THE WORDS OF…

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

BerryMe. First blueberry wine in Mexico.

P. 78 Velas Vallarta Resort. 2016 yachting year in Mexico.

P. 82 B Nayar. Investor’s paradise.

P. 88 Carestream. High-tech innovative solutions.

P. 106

CULTURE Voices in the arts of the living cultures.

P. 70 Creative Routes.

P. 71 Social venture: transform Mexico.

P. 72

TOURISM

dem bañuelos. Health: main ingredient in life.

P. 112

Yelapa. Destination in Auge.

P. 90

agydsa. Confidence in your table.

Talpa and Mascota. Magic that catches you.

P. 98

Value of technology.

By César Castro Rodríguez P. 16

Prentis Golf Discovery. Discover a sport filled with emotions.

P. 122

MUNICIPALITIES IN AUGE

Visionary and entrepreneur women.

By Patricia Flores Ozuna P. 18

Michaud. Appearance of success: A consciously made suit.

P. 126

OUR LEADERSHIPS

Kokoro - Care & Style. Innovation in the fashion and beauty industry.

P. 130

Digital economy.

By Margarita Solís P. 14

Universidad Autónoma de Guadalajara Aspiring to excellence with values.

P. 28

P. 114

TECHNOLOGY

e-quality. Leadership in software testing.

P. 38

Mexican computer apps.

P. 32

sp connect. Your best ally in information

ENTREPRENEURSHIP

technologies.

P. 42

Nextline. Professional talent network.

P. 46 Jalisco Logistic Center.

World-class industrial territory.

P. 52 American Chamber Guadalajara Chapter Leader in foreign investment attraction.

P. 56

Jalisco, ideas and entrepreneurship epicenter.

P. 34

DEVELOPMENT Jalisco, capital of innovation.

P. 48 Coparmex Jalisco. Creating more and better companies.

P. 50

Siembra Capitales. Work to transcend.

P. 58

Digital Mexico. Transparency and useful information.

P. 54

Stefermärc. Confidence in infrastructure and electromechanical industrial engineering.

P. 64

Outsourcing and offshoring.

Breaking boundaries.

P. 60

palcco. Culture and Communication Palace.

P. 74

ict. Strength of the region.

P. 62

Cabo Corrientes. Heavenly diversity among beaches and mountains.

P. 92 Atotonilco. Auge in Altos de Jalisco.

P. 94 San Juan de los Lagos. World-class municipal visión and trascendance.

P. 96

HEALTH ijam. Promoting respect and inclusión for

the elders.

P. 110

editorial board María Eugenia Jiménez Zaragoza president grupo auge

Alejandro de León Jiménez general director

Raúl Padilla López

president of fundación universidad de guadalajara a. c.

Juan Rafael Mejorada Flores

general coordinator of business competitiveness, secretaría de desarrollo económico de jalisco

Dr. Héctor Enrique Salgado Rodríguez

general director of the instituto tecnológico superior de zapopan

Dr. Bernardino Castillo Toledo

director of cinvestav campus guadalajara

José García Macías

general director of corporative macías dueñas

Patricia Flores Ozuna

journalist

allies

12

THE AUGE OF MÉXICO

13

FROM THE INTERNATIONAL PERSPECTIVE

TECHNOLOGICAL TRANSFORMATION TO PROMOTE INNOVATION IN LATIN AMERICA AND THE CARIBBEAN - Nuria Simó, cio of the Inter-American Development Bank -

After almost a decade of economic growth, Latin America and the Caribbean need more innovation to advance their levels of development and reduce inequality. To do so, countries should take action to improve competitiveness, bringing innovation to all levels, and generating an increase in productivity; the great unfinished business of our region.

To support the transformation our economies need, the Inter-American Development Bank (idb) is conducting a thorough internal technological renovation to improve processes and corporate and operational systems.

These improvements will allow the idb to manage development projects more efficiently by supporting, facilitating collaboration with customers.

In order to meet the needs of governments and businesses, which require more and better solutions in these times of macroeconomic uncertainty, we have addressed a profound renewal that is based on four main pillars: 1. Redesign corporate processes and replace several outdated systems in 2015 for financial, procurement and budget management.

This process will continue in 2016 with the incorporation of human resources management.

2. Redesign the operational processes and replace several outdated systems using the latest available technology, the new system is being developed in phases with deployments that began in early 2014 and will continue until the end of 2016.

3. Migration to systems using cloud technology for all employees of the Bank, giving our institution greater flexibility and agility to respond to the challenges of the region in the coming years.

4. Renew the management of data and information by adopting the latest technology and providing users with self-service tools to design and get their own reports and dashboards; and

promote open data and the use of analytics to better manage resources and decision-making based on high quality information.

As Chief Information Officer of the idb since April 2014, I am pleased with the progress in each of these four pillars. I am also proud of the information technology team that, with their professionalism and commitment to the region, has made possible this in depth renewal.

However, changes do not end here: the digital revolution offers a unique opportunity for the idb to support countries and companies in Latin America and the Caribbean to innovate and create opportunities to boost productivity and regional integration.

IN THE WORDS OF...

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

DIGITAL ECONOMY

COLLABORATIVE SOCIETY AND INTERNET OF THE THINGS - By Margarita SolĂ­s, general director of Innovation, Enterprise and Social Development of the Ministry of Innovation, Science and Technology of Jalisco. -

We all have wondered what the future awaits us and how must we prepare for this challenge.

Like never before, the digital economy of the 21st century will allow the world citizens to define and improve their surrounding, learning, collaboration and exchanges in a local and global way, influencing with greater autonomy in their future.

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

IN THE WORDS OF...

Jeremy Rifkin (2014), in his work The Zero Marginal Cost Society, The Internet of Things, the collaborative commons and the eclipse of capitalism, speaks of a change in the economic paradigm.

The innovation and the information and communication technologies (ict) have generated an efficiency level in the elaboration and delivery of goods and services that make the marginal production cost tends to zero; let’s consider the current cost of producing and delivering music or books in Internet.

This new model implies challenges and opportunities for those people that have participated for years in the chain of traditional value: edition, style correction, printers, wholesalers, retailers, etc. This applies to other sectors and raises the need to redefine the business models.

The Internet of Things (IoT) is a technological paradigm that will allow communication and interaction of the digital, physical and the virtual like never before, thus, their use will offer greater visibility, efficiency and convenient decision-making in diverse fields.

The IoT European Research Cluster (ierc) is an organism whose aim is to address the large potential for IoT-based capabilities and to coordinate the

15

convergence of ongoing activities of all actors; it also describes possible applications and binds together information on global projects.

In Mexico, there’s are an increasing interest and ongoing specific actions from the government, academy, chambers, associations and industry in the subjects of innovation, ict, Internet of Things, entrepreneurship, digital inclusion and other elements that define a digital economy.

Faced with this scenario, the network collaboration is the most important concept since it applies for people and things. The trend is that everything will be “smart”, in other words, it is expected an intelligent performance based on information.

The government’s main challenge will be to ease the citizen’s access to Internet; the academy will have the mission to understand the opportunities for the young and professionals in the new economy, to offer them guidance and the proper training. The main challenge of the industry is to identify the competitive advantages and the sustainable business models, whereas the young face the challenge of understanding the context, define their future and of preparing themselves to reach it in this global competition.

IN THE WORDS OF...

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

THE VALUE OF TECHNOLOGY IN THE DEVELOPMENT OF SOCIETY

- By Cesar Castro Rodriguez. President of the National Chamber of the Industries of Electronic, Telecommunication and Information Technology (canieti by its Spanish acronym). –

Nowadays, access to technology is a crucial factor in society because it simplifies the quality of life and makes it more optimal and efficient. In other words, the Auge of a society is directly related to its technological development.

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

IN THE WORDS OF...

The Internet of Things (IoT) is produced in every sector with multiple uses for the benefit of society. Thus, there are smart cars, refrigerators and clothes that represent an evolution of the Information and Communication Technology (ict), which are continuously developing and will hardly be able to stop.

The talent of TapatĂ­os and the vision of the state government regarding technological matters stand out, since many of the smart products, such as automotive systems, shoes, shirts, clocks, among other wearables, are produced in Jalisco.

In addition of the Ministry of Innovation, Science and Technology, Jalisco also has a digital agenda with the goal of making connectivity accessible to

17

all social classes and, mainly, to give the people a positive content such as health and education in benefit of the most vulnerable classes.

Additionally, the technological development also means an important area of opportunity for governmental institutions and the private sector. Both face the great challenge of anticipating which sectors will the workers be distributed to, whom in the medium term will be displaced by technology.

Jalisco is among the three states of Mexico –the others are Yucatan and Mexico City- that have moved forward in the creation of an ecosystem where local talent can work in the innovation and technological development so they can be translated into a better quality of life.

IN THE WORDS OF...

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

WOMEN

ENTEPRENEUR AND VISIONARY - By Patricia Flores Ozuna, Journalist. -

Women represent more than 50% of our country’s population and their inclusion in the enterprise scope, although it’s not recent, it’s still very limited as far as the number of entrepreneur women in relation to the number of men that choose to be independent.

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

IN THE WORDS OF...

Nevertheless, new areas of opportunity have opened for the female sector, this will drive them to venture and found a company. Thus, we find women who have created their own companies and concepts in different areas, going from the gastronomical sector, such as restaurants, bars and bakeries, to those who have dare to go further. For instance, manage a fleet of airplanes, create boutique hotels and promote mountain tourism, without leaving aside the fashion industry; where we find outstanding designers of clothes, jewelry, leather, footwear and accessories.

Women have become highly productive and visionary; they have innovated by training themselves and going beyond in order to dare to face new challenges.

19

In Jalisco we have an important bouquet of entrepreneur women who, without neglecting their vocation of mothers, wives, daughters and sisters, became company leaders and learned to face their fears.

Many even have had the opportunity to represent our country abroad, contributing with brightness and prestige to Mexico.

Fortunately, nowadays public and private institutions turn their looks to see the women, recognizing their great potential and talent, which creates new companies. Without a doubt, they are the new Amazons that nourish and renew our homeland, constituting a new generation that will contribute to the takeoff and development of our country in this 21st century.

MEN IN AUGE

Lead a company to success is a task for great men creative minds that are able to make an opportunity out of a challenge. In Grupo Auge, we are convinced that the future of a country lies in the identity of its people. For this reason, we had the privilege to talk with a group of business men from Jalisco that have invested years of work in the consolidation of dreams that now are a reality to Mexico’s business force and a source of inspiration to new generations of entrepreneurs.

ENTREPRENEURSHIP BUSINESS

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

EDUCATION TO WIN Jorge Vergara Founder of Grupo Omnilife In Mexico work is hard and dreams are big.

Streets are filled with talented people, skillful students and potential entrepreneurs. The question is: How to encourage the next generation of Mexican entrepreneurs?

The great Jaliscience entrepreneur, Jorge Vergara shares his vision on business education in the country and tells us the commercial strengths of the state that saw him grow and made him succeed.

With the integration of the first school of entrepreneurship in America, young talent will be able to aspire to a new lifestyle where leadership will become a quality to create companies.

Grupo Omnlife’s president points out that we must change the “study and you will succeed” paradigm, not because it is incorrect, but because we have come to a point where job creation has raise as a barrier for the young people’s success, this means that we have a great number of graduates without jobs.

“It is time to direct the national educational programs towards entrepreneurship by projecting and encouraging the students’ ideas for the creation of a new generation of entrepreneurs.

If there is the willing to do it, then there is the possibility to make it happen.”

Both, old and new entrepreneurs must keep in mind that the long-term business vision is the correct one. In developed countries, it is normal to talk about project with a 30 years term goals with objectives that involve an integral growth that creates jobs and wealth for the common good.

Mexican entrepreneurs must leave aside the short term vision and focus on creating a new company for a lifetime; a company for society.

“Jalisco stands out by its excellent quality of manufacture and labor force. We have responsible and educated people.”

With a great career and international presence, Jorge Vergara insists in the importance of changing the Mexican business culture based on teaching and helping. Clear examples of Guadalajara’s quintessential vocation are the exhibitions, niche where the city has positioned itself as a convention center of México and Latin America.

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

23

ENTREPRENEURSHIP BUSINESS

BELIEVE IN MEXICO TO CREATE IN MEXICO Manuel Herrera Vega National president of the Confederation of Industrial Chambers (concamin) Recently, the president of concamin participated in the federal government’s work tour through the Arabic Peninsula and he shared three key points for the development of a competitive industry in Jalisco.

“People should believe in themselves and believe in Mexico. We have the potential to grow at the same level as the world’s main economies. We are convinced that our country will grow until it is positioned in the top seven economies of the world”.

The industrial sector has a big challenge ahead, a task that needs a great alliance for a new generation of industrial politics formed by three pillars that join productive chains with the combined efforts of the government, academy, creative people, and researchers who create ideas to make a change.

The first pillar consists on impelling competitiveness and productivity. Mexico has made its way in the global trade framework, which drives it to look for alternatives that distinguish it from its rivals. But, how will it achieve the task? The answer takes us to the second pillar; added value.

Innovation and design are quintessentially the added value of international productivity; both have been present in the world’s greatest commercial companies. Despite denominations, sectors or categories, innovation is the main factor of competitiveness in companies. In Jalisco, we are aware of it; this is why great institutions such as the Ministry of Innovation, Science and Technology, as well as mind, were created. Both institutions are examples of the government and private sector’s commitment to boost the industry’s added value.

Finally we have the productive linkage. The national content of Mexican exports is 30%, in other words, 70% of the country’s exports are imported. By attaining a local supply chain, we will generate a supply for the exporting sector and create productive activities for the entire population that can strengthen Mexico’s commercial and industrial identity.

“Sectors with a great potential must be linked to technological trends. Business owners and entrepreneurs must believe in Mexico and create in Mexico.”

ENTREPRENEURSHIP BUSINESS

MAN DETERMINES HIS OWN FATE Raymundo Gómez Flores Founder of Grupo Empresarial G: Controller of Minsa, Dina, Almer and GIG “Mexico has just transformed, the country’s economic activity has great possibilities. New generations will take advantage of this Mexico since they are more motivated and better prepared.

It is time to welcome them.”

His opinion aims to nationalism, the strength that the Mexican industry has, built with effort and years of hard work to establish itself as the supporter of its citizens –young people mostly- that are preparing to reveal the country’s economic leadership.

There is a generation gap among the experienced and the new entrepreneurs, which is a long-term opportunities incubator for an integral development in the areas of education, trade, and economy among others. This movement started with the structural reforms of the federal government, that, without a doubt opened a scenario that is good for the consolidation of the Mexican business force.

“The challenge for the young entrepreneurs is to work hard, get trained, study and prove their abilities to the business world.”

Talk about Jalisco is to talk about a land of opportunities, of one the main economic centers in the country; this is why it is considered as the leader state in business tourism. In Guadalajara leaders are shaped, people who lead the country in an active way. It is a city with excellent advantages where there aren’t general rules to success; everyone makes their own way to success.

“With or without mobile phones, we do what we want to do, but must be willing to do it.”

Raymundo Gómez Flores strongly believes that man determines his own fate, a truth that never changes and that allowed him to continue his business career in spite of the recessions and economic crisis he has faced.

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

LONG-TERM PROJECTS José Medina Mora Icaza President of Coparmex Jalisco and CompuSoluciones From the perspective of José Medina Mora, President of Coparmex, the attraction of international investment from the main firms of electronics and high technology has only been possible due to the strengths and advantages that the state offers.

The first advantage is the numerous universities of Guadalajara’s metropolitan zone that allow the talent development that companies require, as well as its communication routes and internet connectivity areas. Areas where Jalisco maintains its national leading position with the biggest number of places with free internet connection.

Two more strengths for Jalisco’s technological ecosystem are its quality of life and the setting of anchor companies that have created the development of a whole supply chain that attracts new capitals as well.

Furthermore, Jalisco has opportunity areas to reach a better development in technological industries and to attract new investments. Some of these are the development of specialized talent –engineers in particular, the addition of new air cargo direct routes to Europe and Asia and the increase of bandwidths and life conditions in Guadalajara.

Another big opportunity that we have in Jalisco is the substitution of imports through development programs for local suppliers. We have to align the supply chain to provide more national content in an industrial development plan in the states and Mexico.

“Jalisco must take advantage of our innovations and business ventures to reach new business models that distinguish us from other states.”

A future vision and the long-term setting of goals are also essential for the development of Jalisco and Mexico. The big advances in companies and nations are achieved with long-term strategic planning.

“Technological business that invested in Jalisco told us is that they hope to double their investment within the next five years, which gives us a perspective on how we are regarded abroad. We are an attractive state to invest in.”

ENTREPRENEURSHIP BUSINESS

25

ENTREPRENEURSHIP BUSINESS

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

TRAINING AS A COMPETITIVENESS FACTOR Jaime Enrique Michel Velasco General Director of Mazapán de la Rosa s. a. de c. v.

The task made by the synergy between academy, government, private initiative and society in the promotion to the training the workers, has established as an essential factor in Jalisco’s competitiveness.

Personnel training added to the natural talent of the Jalisciences gave its Auge to Jalisco. These factors offer the opportunity to stand out in the national and international environment, attracting global investments in the electronics, automotive and candy industries.

“In Jalisco there are transnational electronic companies that are very pleased with the state’s labor force. The automotive industry and the production of sweets and snacks have a great future too, because more than 65% of the candies produced in Mexico are from Jalisco.

The result of training the labor force is reflected in a productivity increase and awareness on doing the right thing. This way we can offer quality labor force and products.

Education is the base of good society and now that we have seen the government’s high commitment in examining the teachers and their training, I believe that now it is going to be very different.”

To Jaime Enrique Michel Velasco, right now, opportunity areas are in the field and in infrastructure development. “An integral organization of the productive chains is necessary, as well as support to farmers to achieve selfsufficiency of supplies, which are currently just imported products.

“Jalisco must focus in developing the necessary infrastructure that allows it to have a greater competitiveness for the next 30 years. In addition, the development in telecommunications will allow national companies to compete in a more stable ground with the foreign companies.”

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

27

ENTREPRENEURSHIP BUSINESS

MEXICO WILL BE ITS EDUCATION Antonio Leaño Reyes Rector Universidad Autónoma de Guadalajara “Education represents a right and a need. It has a strategic place in the establishment of individual levels in life.” Innovation is one of the main paths to promote a change, and the key to innovate lies in making new and different things. The greatest authority of the first private university in Mexico, points out that people’s health and happiness, financial security, opportunities, and social status are affected by education.

Jalisco must achieve optimal conditions in educational systems to reach the integral development of its citizens, as well as meeting their needs on basic and higher education, strengthen the offer of specialized technical training and increase the offer of higher education.

A strategic aspect is to encourage the learning of foreign languages, English in particular, which is connected with competitiveness, social mobility, jobs, better salaries, and access to the international business world. If we reach these factors, Mexico will have great opportunities to establish in the current economic structure and delete the linguistic barriers that slow down the global academic integration and mobility.

“Our educational system must place innovation in the center where knowledge and professional duties come together. In this perspective, the rapprochement between schools, business, government and people is a priority.”

Antonio Leaño states that it is everyone’s duty to provide a quality educational system that ensures the best learning conditions for students to have the necessary skills to get into the productive sector and have a responsible engagement with society in order to improve their life conditions.

“The task is to achieve a better social justice and the incorporation to the economy of knowledge, since Mexico will be what its education is.”

28

JALISCO’S PRIDE

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

Universidad Autónoma de Guadalajara

ASPIRING TO EXCELLENCE WITH VALUES Universidad Autónoma de Guadalajara (uag) is the first private university in México, leader in academic training through values. An institution of culture, science, education, arts, sports and technology, with an educational system that covers education from preschool to doctorate programs.

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

29

JALISCO’S PRIDE

- 1 million square meters of academic, sportive, and services facilities - More than 130,000 graduates, 60,000 doctors employed around the world.

- More than 2,000 foreigner students.

- More than 100 partnership agreements with institutions from 20 countries.

- UAG’s health system has 2 hospitals and 17 clinics.

- More than 500 extracurricular events each year.

- More than 40 sports and academic disciplines.

Leader in higher education and formative influence on men and women capable of contributing to society’s welfare and prosperity. uag is different because in addition of preparing students academically and professionally, it also educates them with the highest values.

On March 3rd 1935, the students Carlos Cuesta Gallardo and the brothers Angel and Antonio Leaño Alvarez del Castillo, supported by teachers and a great part of Jalisco’s society, founded the first private university in the country that will later become the biggest and most important university in the West of Mexico.

Currently, it has more than 1 million square meters of academic and service facilities, where more than 15,000 students from all states of the republic and different countries attend to its educational programs. uag offers 39 bachelor degrees and more than 65 postgraduate studies with certifications from national and international organisms. More than 130,000 graduates have successful jobs around the world; standing out the nearly 16,000 American doctors graduated from this House of Studies.

www.uag.mx

/UAG.MX

UAG PILLARS - Educational quality - Art and cultura - Professional practices - Values - Multicultural environment - Languages - Sports - Exchange programs - Job offers

CAMPUS UAG: - Ciudad Universitaria - Instituto de Ciencias Biológicas - Tesistán - Lomas del Valle - Santa Anita - Zapopan - único - Colima - Nayarit - Tabasco

Contributing to Mexico’s development Universidad Autónoma de Guadalajara is an active promoter of the integral development of people that transform their surroundings through professional activity and multiple productive projects. uag complements its educating activity of professionals in service of society with universities that support students with internships, mainly in the tourism and health sectors. Good academic internships with excellent high-level graduates influence in the development of Jalisco and Mexico.

@uag_oficial

uag@uag.mx

01 800 3683 600

30

SPECIAL

- Roger Viera, General Director of Pounce Consulting Group.-

THE ART OF UNDERTAKING AND INNOVATING IN LARGE COMPANIES The technological sector in Mexico revolutionized with the vision of Roger Viera; one of the greatest entrepreneurs in the international market.

He is part of different entrepreneur boards, and soon, he will share his ideas and experiences as ceo in the book Management by Put4202, a guide to undertake addressed to young entrepreneurs.

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

SPECIAL

From his business philosophy, Viera states that the entrepreneur’s life begins with the technological development and dies when creation stops.

His experience when working with different cultures such as the United States and India helped him to take risks by developing projects, reason why he is convinced that you can reach success with discipline and effort.

With his own resources, Roger Viera will carry out the first Techweek in Mexico, based in the biggest entrepreneur event in the United States. Fifty of the world’s most important ceo’s from the technological giants such as Dell, Dropbox and Google will attend to this event.

Its work in Pounce Consulting is a clear example of the highly competitive Mexican market in the world’s technological framework. He won’t be intimidated by anything, this company’s work reflex the quality and innovation focused on big trends like the Internet of Things (IoT), wearables and technology that promotes the modernization in society.

Pounce Consulting Group International Award Arch of Europe Category Gold 2015 Endeavor Global Entrepreneur Endeavor International Selection Panel Turquía 2013 A’ Design Award Category Various Team Andrea Luna and Alfonso Ramos Good Design Award Category Electronics

Pounce Consulting Group is a Jaliscience company from with over 10 years of experience and projects all around the world. Recently, the Pounce Consulting Group received the International Award Arch of Europe 2015 in the gold category, as well as the Good Design Award, the most important design award at international level, granted by The Chicago Museum of Architecture and Design and Metropolitan Arts, where companies like Apple, ibm and Motorola also competed.

In 2013, during the Endeavor International Selection Panel in Turkey, Roger Viera’s work was recognized, and he was awarded with the Endeavor Global Entrepreneur.

Currently, it is the only house of design specialized in software and manufacturing of new technology in Mexico. Among its most advanced products are the electronic ballot box; led luminaries; banking safety tablet for credit cards, among others. In addition, Pounce Consulting works on the design, development and production of electronic electric meters, proving that the Mexican talent is globally accepted.

31

TECHNOLOGY BUSINESS

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

APPS

MEXICAN COMPUTER APPS TAKING BUSINESS TO THE NEXT LEVEL

The use of intelligent mobile devices in our country increased in the last years; it is estimated that 84% of Mexicans have a mobile device and many even have access to two devices, which could be smartphones, tablets and portable videogames with Internet service (data from iab Mexico).

In this edition, your magazine Auge, selected a series of computer applications (apps) on safety, entrepreneurial solutions and videogames to demonstrate the human talent of Jalisco that conquered global markets and placed Jalisco in the global panorama.

Taco Master

Sec App

Test your ability and prepare tasty tacos as fast as you can.

This app is known worldwide has premium plans for specific needs whether it is for natural persons or companies.

The Videogame Taco Masters, developed by Jalisciense company Kaxan Media Group, is one of the Mexican apps with more downloads since its conception in 2011. Only Just in Play Store, it has more than a million downloads and its presence is estimated in 180 countries, where it shows the Mexican gastronomy.

Available on: iOS - Android - Nokia - Windows phone Category: Videogames

Pozol Ha!

In Chiapas, the National Videogames Competition mx was carried out during the National Week of the Entrepreneur. The winning project was the one developed by the brothers Erick and Edgar García Aquino, with a game for mobile devices about the culture of Chiapas, being his main element the traditional drink “pozol”.

Available on: iOS - Android Category: Videogames

This App allows you to track down your friends and relatives andwarn them in case of danger thanks to its geofencing technology, which delimits frequent places through GPS. When you leave your safe zone, the app will send automatic notifications to your contact network.

Available on: iOS - Android Category: Personal safety

Wepow

It facilitates the selection of human resources for the company. Wepow offers solutions of video Interviews that allow to know the essence of the candidates to a vacancy and not only their experience. With a series of products that adapt to the needs of each Wepow client. It obtained an international cover from its offices in Guadalajara.

Available on: Web - iOS - Android Category: Productivity

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

TECHNOLOGY BUSINESS

Speak On

Its mission is to remove the language barriers and ensure communication around the world.

Thus, Speak On is an instant messaging app that allows you to communicate in your native language with the option of translating to more than 60 languages in real time, with new characteristics and edge-technology in the matter of safety.

Speak On, proudly from Jalisco, has near half a million downloads and an excellent profile that allows it to compete against other apps that are already consolidated.

Available on: iOS - Android Category: Instant messaging

Kueski

This online loan platform distinguishes by the ease of making financial proceedings using your computer from the comfort of your house and office. Avoiding with this, the unnecessary paperwork and time wasting in lines.

Available on: Web Category: Finances

Sky Hero Game

With a theme based in the story of Niños Héroes, Sky Hero Game, became a viral phenomenon since its launching in 2012. Designed by the independent videogames and mobile apps developer: Kokonut Studio.

Escape from a ruthless surprise attack during an exciting free fall from your iPhone, iPad, or iPod touch.

Available on: iOS - Android Category: Videogames

Voxfeed

Manuel de la Torre and Gustavo Lopez created the app Voxfeed with the idea of making a platform that allows Internet users to make money by recommending its favorite brands in Twitter. Until now, the platform gave near half a million dollars to their influencers. Its market continues to grow in benefit of companies that manage to position their products in very competitive markets.

Available on: Web Category: Productividad / Social

Billpocket

Until a few years ago, it was inaccessible for small companies and independent professionals (freelance), to receive payments with cards, but Alexander Guízar and Carlos Farías decided to do something about this, so they created Billpocket: a mobile app that turns a smartphone or tablet in a payment terminal.

With Billpocket, it is time to see the billing in the company grow.

Available on: iOS - Android Category: Productivity / Finances

Ooyala

The company founded by the Tapatíos ex-googlers Bismarck and Belsasar Lepe (along with Sean Knapp), couldn’t be left out of the list.

In spite that it wasn’t developed exclusively for mobile apps, it has a strong impact in the multimedia materials of the Web. Ooyala is one of the most important premium video platforms in the world. Its main function is to improve and to personalize the experience of the use of production and audio-visual advertising through an effective connection between the Web users and its clients; among which are espn, Rolling Stone and cnn, among others.

33

ENTREPRENEURSHIP BUSINESS

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

JALISCO: EPICENTER

OF IDEAS AND ENTREPRENEURSHIP During the past few years, the economy sector transformed thanks to the power of creativity at the same time that a new generation focused in business and innovation venture with high value ideas arose.

Jalisco is the best example of this powerful creative transformation. For the last months, Jalisco was host of great events with connection to the enterprise world, which enriches its entrepreneurial curriculum as power in the Auge of business.

According to the National Institute of Statistic, Geography and Computer science (inegi by its Spanish acronym), the impact of these events in our city is reflected in the creation of small and medium companies (smes). In a national level, they contribute to 52% of the gross domestic product (gdp) and 72% of the employment in the country.

WOBI - Make it possible!

Startup Weekend World

For the second time, Jalisco was host of wobi on Entrepreneurship, thanks to the joint work of the Chamber of Commerce of Guadalajara and the Ministry of Economic Development (sedeco by its Spanish acronym). For two days (Nov. 24-25), more than 3,500 young people and entrepreneurs interested in undertaking, gathered in Auditorio Telmex to show their business innovating projects.

Create one startup in 54 hours? That was the weekend experience from November 13-15, where resources were facilitated to transform ideas into reality.

The event was formed by workshops and startup alley and it had an excellent program of activities in the main stage that included exhibitors such as Steve Wozniak, co-founder of Apple; Ben Casnocha, co-founder of LinkedIn and Gustavo Santoalalla, winning musician of the Oscar, Golden Globe and Grammy.

Beginning Friday, ideas that were developed during the following days were slowly arising, and

by Sunday night, those ideas took shape and appeared were submitted to a jury impelled by Google for Entrepreneurs.

Makers, Fashiontech, Drones, Health, Social Innovation, Gaming, Fintech and Champs were the ones that integrated the greatest Startup Weekend of the world.

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

ENTREPRENEURSHIP BUSINESS

35

TECHNOLOGY AND INNOVATION ARE PRESENT IN JALISCO, CITY WHERE THE FIRST FESTIVAL OF DRONES IN THE COUNTRYWAS CARRIED OUT (MEXICO DRONE FEST), IN ADDITION TO BEING HOST OF CAMPUS PARTY UNTIL 2018.

Epicenter Festival of Innovation The party of the innovation in Mexico Epicenter was carried out in November 4-7 in several strategic venues: Mind, Musa and HackerGarage, where the ideas were connected to create, transform and build open cities filled of knowledge.

Conferences, concerts and special activities were the program of this magnificent event that promoted subjects of impact investment, smart cities and connection with Silicon Valley among others. The special guests were Mario Valle, from Electronic Arts; Edgard Gouveia Jr, founder of PlayTheCall; Enrique Jacob, president of the National Institute of the Entrepreneur (inadem by its Spanish acronym) and for the recreation of the imagination, were invited bands like Plastilina Mosh, Emjambre and Who Made Who.

Jalisco Campus Night A night filled with creativity, community and networking, focused on building bonds among the entrepreneur community that gives continuity to the successful edition of Campus Party Mexico.

Important speakers from the different industries related to technology and social ecosystems were present since September.

Eugenio Perea from PerSe Capital, Alexander McKelligan from vr-mx Studios, Mark Alazraki of “We, the poor” and Maria Makarova from Technovation are some of the names of the speakers that seek to change the world through innovation and technology. In addition, Jalisco Campus Night allows a special time for famous startups to share their successful experience with the attendees, in which Blablacar, Luxoft, Samaya, Voxfeed and Wepow stood out.

Jalisco Campus Night has the purpose of maintaining alive the innovating activity that happened in Campus Party–annual event that will take place in Guadalajara for the next three years.

ENTREPRENEURSHIP

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

BUSINESS

ENTREPRENEURS

POWERFUL ECONOMIC STRUCTURE WITH A FUTURE In our quest for Jalisco’s most representative entrepreneurs, we had the opportunity to see revolutionary projects that expand our business horizon.

This kind of initiatives, diverse and successful, are living proof that it is not enough just to have an idea; it is mandatory to have a business infrastructure and the human talent to make it shine.

We had the pleasure to talk with three entrepreneurs from Jalisco who shared with us their experiences and points of view in the art of undertaking.

UNDERTAKING IS MORE THAN JUST A PASSION Antonio Lancaster President of the Coordinating Council of Young Entrepreneurs from Jalisco (ccejj by its Spanish acronym).

Antonio Lancaster, young and dynamic doesn’t only represent Jalisco’s entrepreneurs, but he is also part of the network of young people that revolutionized the national economy.

If there was a dictionary edited by Antonio Lancaster, what will be the definition of Mexican entrepreneur? Someone that makes decisions and takes constant risks driven by the opportunities that rise along the way. Is someone that creates, develops and comes out of the comfort zone. The Mexican knows that undertaking is more than just a passion.

As an entrepreneur, you have experienced the process of creating a company out of an idea, do you consider Jalisco as a land of opportunities?

Totally, the state’s privileged location allows it to be a global enterprise. Currently, the business development has been promoted through infrastructure and promotion for investments.

Faced with the challenge of undertaking, what do you recommend to new entrepreneurs to lower the risk of investment? I would recommend them to set their own pace and don’t get carried away by promises, always have something to back you up. They have to be more organized and have an administrative record of production and sale.

Administrative discipline is essential. www.ccejj.mx

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

ENTREPRENEURSHIP BUSINESS

AUGE IN HER OWN STATE Marisa Lazo Founder of Pastelerías Marisa Marisa showed us that you can be a prophet in your own state by sharing her personal experience and Auge in business.

What does undertaking mean to Marisa? To me, it means to passionately perform the activity that you enjoy the most and to make a business out of it. Enjoy what you do can be transformed into your product’s added value, because what you do with a smile in your face can transform into an excellent service. There is always something more to give than your adversaries.

What would you recommend to all those who have an idea and are about to start a new company? Don’t ask for a big loan, learn to save money. To reduce the risk of investment, my main advice is that after undertaking, you should move forward one step at a time in the company’s development with firm steps and without acquiring big debts. When you invest or undertake, starting with just a little can reduce the margin of error. Besides, throughout the years you start to really get to know your company and the market. www.pasteleriasmarisa.com.mx

SUSTAINABLE INNOVATION AND TECHNOLOGY Ulises Navarro Co-founder of Newen wobi selected him as the Entrepreneur of Mexico

and this was just the beginning. With his wash-free detergent, he managed to get into the business world.

Are opportunities made or do they just arrive? We create opportunities by ourselves with our daily work.

Which is the biggest obstacle that an entrepreneur has to face? In many cases I believe that the risk creates too much fear and uncertainty. At the end of the day it is that same fear what hold backs the project, affecting it. That happened to our company, however, it is something that you have to learn to deal with and something that helps us to make better decisions.

What would you recommend to reduce that fear?

When you undertake you have the benefit of applying the Fast Fail to make changes and validate ideas, which allows you to develop better strategies and decisions without a high risk or big losses in the future. www.newen.mx

37

38

JALISCO’S PRIDE

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

e-Quallity

LEADERSHIP IN SOFTWARE TESTING e-Quallity, a specialized player with a clear vision of the future and a smart expansion plan, stands out in the heart of the Mexican Silicon Valley. It offers to both, national and international clients, services that increase the quality of the software products that they either commercialize in a sector or acquire for their economic activity, generating important savings as well as greater control and efficiency.

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

39

JALISCO’S PRIDE

“A testing company with comparable assessment results is hard to find in the world. Only companies in high-risk industries (e.g. space, military) achieve higher scores.”

- Martin Pol, Lead Appraiser, Polteq, The Netherlands Regarded as one of the most dynamic and innovating companies in Jalisco, with very high quality levels, e-Quallity is recognized in the specialized Information and Communication Technology (ict) sector as one of the best testing companies in the world. The founders of e-Quallity, who have scientific background and come from the academic world, launched e-Quallity more than ten years ago to develop technology and services for an still nascent testing industry in Mexico, which in some cases was not ready to adopt its novel services. Nowadays, e-Quallity successfully commercializes them in Mexico and the south of the United States, based on its organizational culture that embraces the values of Excellence, Innovation, Leadership and Grow as a Team.

With a comprehensive services offer specialized in software testing, e-Quallity aids its clients to reduce the risks of acquiring or releasing low quality software, helping them to save: - Time, by reducing rework caused by the correction of defects; - Money, by assisting them to avoid releasing or acquiring low quality products that will require expensive maintenance; - Problems during the execution of a project caused by underestimating important activities such as the correction of sub-products;

- Losses of intangible assets, such as the undermining of a brand due to poor quality or the loss of credibility for missing delivery dates for a software product.

Mexico is one of the 10 main suppliers of ict services in the world and its position is improving thanks to the great growth that it is having.

Guadalajara, specifically, has established itself as the Mexican Silicon Valley thanks to its excellent higher education institutions, to the strong and increasing presence of global companies, and to the dynamic group of innovating smes, in which e-Quallity is a significant player.

In a global software testing market, considered to be worth around 40 billion dollars per year, growing at a two digits rate, e-Quallity plans its expansion throughout the Americas in the next five years, to become the market leader in Latin America. e-Quallity’s systematic approach to Innovation, as well as its commitment to Excellence and its ambitious Vision that inspires and motivates other companies, makes Jalisco proudly recognize the work that this company has done for over ten years, with a trajectory full of relevant achievements.

www.e-quallity.net

E-QUALLITY BUSINESS UNITS:

Lab testing, applying a process certified under

international standards, with e-Quallity’s own metrics and heuristics.

Staff Augmentation, to complement test teams in e-Quallity’s or the client’s facilities.

Training in Software testing, to help Test Engineers to quicky increase their productivity.

Consultancy in Software Testing, to improve the clients’ test teams or to carry out applied research projects for them.

SoftLanding, to efficiently launch test teams with high quality standards, so they can quickly achieve high effectiveness.

FROM WHICH E-QUALLITY OFFERS: Automated functional testing Security testing Performance testing Testing for mobile devices

/eQuallityCorp

@eQuallityCorp

publicaciones@e-quallity.net

(+52) (33) 3030-6909

SECTION LEADOR DEVELOPMENT

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

- Alonso Niño Cota, President of Jaltec and Vice-president of concamín. -

JALISCO

LATIN AMERICAN SILICON VALLEY

Currently, Jalisco is a land of opportunities, a fertile ground where great business projects emerge and provide a privileged position in national competitiveness to the state. Due to the Auge of the state’s technological industry, today, we are known as the Latin American Silicon Valley, a comparison that carries a series of challenges and tasks that will launch the economic activities in our city.

Our state’s technological sector began its expansion approximately 40 years ago, in a new era where great transnational companies like Kodak and Motorola, and later Hp and IBM, began their productive activities in the state.

Throughout the years, the academic consolidation of universities in Jalisco has allowed a creation of human talent that distinguishes by its quality. Global companies have their eyes in the local labor force, triggering a series of commercial deals that have actively benefitted the citizens.

By ratifying this commercial boost, we will host the Creative Digital City, which is a reflection of the positive outcome and the strengthening of the technological cluster in the region. The project –which is still growing- gives us the task of promoting the state’s productive chain. The incorporation of Mexican talent to this project will produce a generation of patents that will transform the country’s business landscape.

The main challenge that faces the technological sector lies in the opportunities that we offer to young entrepreneurs and

business owners to establish a mental labor that in addition of attracting foreign investments, can produce a local welfare in a nationalistic platform.

Mexico can make a difference and transform weaknesses into opportunity areas. Currently, traditional sectors like the garment, footwear, food, restaurant, and building industries, among others require a technological innovation in all their processes; from manufacture and administration to commercialization and marketing.

The industry in Jalisco has shown its interest in the need and has set up the goal of incrementing its international competition to stop the comparisons with the Silicon Valley and convert into an example of commercial Auge.

Jalisco is not only an industrial destiny; it is a global business force with high quality mental labor.

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

“Jalisco is land of opportunities with great human talent. An example of business strength and mental labor.”

SECTION LEADOR DEVELOPMENT

41

42

JALISCO’S PRIDE

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

sp connet

YOUR BEST ALLY IN INFORMATION TECHNOLOGY sp connect gives technological support to efficiently connect your company with customers

and strengthen loyalty bonds and consumer research. The company has a service desk that answers your doubts 24/7 and thus guarantees your company’s development.

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

43

JALISCO’S PRIDE

sp connect services:

- Network - Unified communications - Contact centers - Security management - Unified calculating - Data center - Support

Business apps: - Market study - Phone surveys - Collection management and raising services - Data updating - Complaints and suggestions support - Products and services sales - Requests - Customer relationship management (crm) - Telemarketing - Customer service and information center - Emergency centers

Thanks to the effective actions carried out by its founder, Sergio Cerros Contreras, sp connect has the leadership in the incorporation of Information and Communication Technology (ict), position that is guaranteed for being Cisco’s partner.

The Contact Center Service of sp connect, essential in any company or organization, offers several benefits due that it is a strategic place for interaction; a place to know your clients and to increase the satisfaction level.

The key to create competitive advantages are business strategies focused on clients as well as the proper tools and it services. sp connect provides different services, such as technical support, data administration, connectivity and security whether it is locally or in the world class cloud, directed to high value business process perceived by the client.

In addition, the Contact Center increases the company’s fidelity and profitability with the analysis of information obtained through communication channels as well as social networks, e-mails, phone calls and videos.

Through its diverse services, sp connect makes the contact with your clients easier by strengthening the commercial relation and simplifying business procedures to create a positive and tangible impact through results that contribute to the Auge of Mexico.

With the service that sp connect provides, companies now have a constant innovation, cost reduction, low maintenance and reduction of the administration.

www.spconnet.com

(+52) (33) 3777 5180

DEVELOPMENT BUSINESS

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

CREATIVE DIGITAL CITY

CREATIVE REVOLUTION OF GUADALAJARA’S URBAN SURROUNDINGS Uno de los proyectos más trascendentes en Jalisco es Ciudad Creativa Digital (ccd), una ambiciosa propuesta que incluye un ecosistema urbano destinado a impulsar y catalizar la industria creativa, tecnológica, cultural y social.

ccd will promote the

area’s infrastructure and economic activity, as well as a positive articulation in the social sphere.

One of the most important projects in Jalisco is the Creative Digital City (ccd by its Spanish acronym), an ambitious proposal that includes a urban ecosystem destined to promote and catalyze the creative, technological, cultural and social industries.

Located in the heart of Guadalajara’s historic center, ccd proposes the transformation of the urban appearance and the promotion of the area’s economy through specific programs in matters of technology, infrastructure, safety, sustainability and reinforcement of the social structure.

The project’s master plan has the characteristic of being dynamic, since it is designed to achieve

the highest standards and to respect the duties of different official regulations.

How did CCD start?

This project arose from the need to increase the country’s exports. Studies are made in the country to identify which sector has a greater growth; showing the creative media and the Information and Communication Technologies (ict) as industries with a growth above the world’s gross domestic product (gdp).

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

This is how this project was born. A project that catalyzes ideas through urban renewal as key element for investment that includes structures with corporative purposes, housing and public spaces, among others.

The first step is the Creative Complex, composed of three buildings with four parking levels. The first level will be rented by companies from the technological sector that will operate in the area.

How will CCD affect the environment?

The sustainable development is taken into account in the infrastructure design. Air conditioner at ground level, ventilation and natural lightning, solar energy, efficient use of water treated in buildings as well as active projects of road mobility and the flow of visitors are also taken into account. cdd’s urban structure will create favorable

conditions in the area, such as connectivity, a broad internet bandwidth, video surveillance,

DEVELOPMENT BUSINESS

45

economic recovery and other actions that will provide an attractive life style to the area.

How will this promote Jalisco’s economic force?

Historically, Jalisco is an excellent provider of human talent. The creative, electronic and agro-industry sectors have grown in a great way thanks to the academic and professional offer of the best universities, which produce an exceptional mental labor.

This talented team works for transnational corporations as a developer of wealth and patents that, unfortunately, don’t stay in the country.

Creative City’s main goal is to create optimal conditions for the development of our talent and to keep the intellectual property to contribute to the local economic income.

One of cdd’s priorities is to give support to entrepreneurs and business owners, reason why the Venture Capital Fund was created. The Fund has the goal of institutionalizing, connecting and

extending the life process of new projects. We will also have the support of the Data Center, which has three specific goals: equip companies with digital infrastructure, strengthen the neighborhood’s economy and manage the Smart City’s urban lab.

46

JALISCO’S PRIDE

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

NEXTLINE, PROFESSIONAL NETWORK OF TALENT

SMART CONNECTION BETWEEN THE YOUNG AND THE PROFESSIONAL WORLD The strategic connection to meet the needs of human talent and the opportunity of the creation of new companies; this is the main goal of Nextline, one of the best structured proposals in the world of business that guarantees the optimization of the professional relation and to fill the companies’ vacancies with the best candidates.

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

47

JALISCO’S PRIDE

Nextline is the connection bridge among the most important spheres for the economic development: private initiative, academy and the professional talent.

The state’s main universities proudly recognize its value proposal, which promotes the undergraduate and graduate’s talent to begin their career in the professional world by means of an innovation dynamic that joins the professional and productive force with the increasing demand of the companies of suitable profiles for their vacancies.

Nextline is the professional network specialized in offering smart services through its web platform. It optimizes the recruitment process of enterprises through advanced techniques of smart segmentation, virtual validation of abilities, analysis 360, virtual interviews and psychometric tests.

Part of the innovation of Nextline services is that in addition of offering a connection with the professional world, it also promotes the networking, where young people can find their next partner, thus, generating creative ideas and the creation of new business and companies.

Pride of Jalisco The education in Jalisco looks to promote the Auge of the technological sector, with the training of qualified professionals, ideal to support the increasing industry that generates a never before seen economic income.

Companies like Nextline strengthen Jalisco as a business power by impelling the capacities and skills of the labor force, helping through innovating solutions to solve the unemployment problematic in our country and avoiding the talent drain by the lack of opportunities.

Nextline optimizes the process of corporate recruitment through advanced techniques, analysis 360, virtual interviews and psychometric tests.

Nextline is the online platform where graduates and undergraduates will leave their personal mark, projecting a quality professional profile suitable for the strategic positions with the business environment that marks the state’s economic growth.

Now that your company has clear challenges and objectives, surely in Nextline you will find support to hire the suitable human resource for managerial and operation positions. To go with Nextline is to connect the talent that you need.

Be part of the Network!

www.nextline.mx

/nextlineMX

@nextlineMX

contacto@nextline.mx

(+52) (33)1543 8641

DEVELOPMENT

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

BUSINESS

JALISCO

INNOVATION CAPITAL With great advances in the matter of innovation, technology and development, Jalisco closed 2015 as a center of world-wide events, placing the state in the world’s spotlight as the capital of innovation of Mexico.

In this context, Jalisco demonstrated its Auge by becoming one of the entities with greater job creation, attraction of Foreign Direct Investment (fdi), and the best index of exportation. Jalisco also broke annual records in contribution to the Gross Domestic Product (gdp) of the last 11 years with a 6.4 percent.

9th China LAC Business Summit The 9th China-LAC Business Summit contributed with an important economic income to the state with more than 80 million dollars in product transaction and with great possibilities for the globalization of Jalisco’s brand.

The relations with the international community are a key piece in Jalisco’s economic development.

With this in sight, the ninth edition of the Chinalac Business Summit was carried out in the extraordinary facilities of the Palace of Culture and Communication (palcco by its Spanish acronym).

This business forum was a result of the diplomatic relation of the Presidency of Mexico with China, in which aspects concerning the tequila exportation and the production of berries were contemplated, as well as the commercialization of products from the agro-industrial and textile sector.

More than 2,000 people participated as representatives of the private initiative, academic sector and the government, where 74% of the attendees were Mexican and 20% Chinese.

The event had 200 stands that along with conferences and panels, meant an important economic income of 80 million dollars in product transaction and great possibilities for the globalization of Jalisco’s brand.

5th OECD World Forum The Organization for Economic Co-operation and Development (oecd), along with the National Institute of Statistic and Geography (inegi by its Spanish acronym) carried out the fifth edition of the World Forum of the oecd, which analyzed specific examples of social development of the nations.

The event focused in the subject “Transforming policies, Changing lives”, in addition to the presentation of the report “Measuring the well-being in the Mexican states”, including conferences regarding employment, income, health, home and security.

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

13th Business Summit Jalisco was host of the most important economic and business event of the country, where the country’s structural reforms and their commercial impact in the technological and pharmaceutical fields, as well as agri-business, life sciences and automotive industry were analyzed; placing Jalisco in the national spotlight of business.

The main theme was “Innovation as driving force of the economic development” and had as guest speakers, the president of Mexico Business Summit, Miguel Alemán Velasco; the president of the National Industry of Auto parts, Oscar Albin; the 2008 Nobel Prize of Economy, Paul Krugman and Frédéric García, President of the Executive Council of Global Enterprises

IEEE Smart Cities Conference 2015 Guadalajara is known as a smart city by the Institute of Electrical and Electronics Engineers, (ieee) the biggest world-wide professional association in the area of innovation and technological excellence for the benefit of the humanity. It is due to the manufacturing force, corporative areas, working talent and its vast academic supply in Information Technologies that it is recognized as the driving force of the economy of the Mexican West.

DEVELOPMENT BUSINESS

49

Consequently, Guadalajara was elected as host of the Smart Cities’ first conference, where workshops, tutorials, exhibitions and a hackaton dedicated to entrepreneurship took place.

The hackaton was endorsed by the Ministry of Innovation, Science and Technology (SICyT by its Spanish acronym).

Global Forum on Food and Agriculture Since 2014, Jalisco established itself as agricultural leader in the country by contributing with 11% of the Gross Domestic Product (gdp) in the national primary sector, thanks to the production of agave, green maize, blueberry, chia and raspberry; strengths that were recognized by the Global Forum.

This magnificent Forum, reunited 6,000 experts from more than 13 countries, that participated in 28 conferences, 9 programs and had 32 hosts, with the objective of encouraging the transformation of the field and agriculture in a smart way through technology and Big Data.

The productive power of Jalisco is demonstrated with the figure of 6,048,819 tons of food and fruits, as well as the exportations by 2,521 billion dollars to countries like the United States, Switzerland, Japan and Germany.

Guadalajara, Smart City Prototype recognized as the driving force of economy of the Mexican West thanks to the manufacturing force, corporative fields, labor talent and vast academic supply in Information Technologies.

DEVELOPMENT BUSINESS

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

COPARMEX JALISCO CREATING MORE AND BETTER COMPANIES One of the best business centers in Mexico is Coparmex Jalisco; an organization from the private sector that promotes the creation of new companies and jobs that strengthen Jalisco’s economic development in business.

The strategies of Coparmex include two annual events that influence in the goal of creating and consolidating companies: Business Point and Entrepreneur’s day.

Punto Empresarial

In Coparmex Jalisco you have a strategic partner that will give great support to your company. Learn more in: www.coparmexjal.org.mx

Carried out between April and March, it is an event where experienced entrepreneurs from every sector, authorities and opinion leaders gather with the purpose of sharing proposals to encourage reflection and actions that can translate into a greater good for society.

The main subject of the first edition in 2015 was “Trust building”. The main guest was Colombia’s former president Andrés Pastrana, who gave a lecture about trust building directed towards politics.

There was also a panel formed by Claudio X. González in the educational subject; Diego Petersen with the political point of view and Roberto Hernández from the perspective of administration of justice.

For this year, the subject for entrepreneurs and society will be “Challenges of Justice: Corruption and Impunity”, which includes a lecture with Denisse Dresser, “Estado de Derecho, Nuestro Gran Pendiente”, on March 2nd in Expo Guadalajara. www.puntoempresarial.com

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

DEVELOPMENT BUSINESS

51

The Employers’ Confederation of the Mexican Republic (Coparmex by its Spanish acronym), emphasizes in encouraging entrepreneurs in order to strengthen the companies that are expanding.

Entrepreneur’s day In past editions, we had different public figures such as Lyn Heward, from Cirque du Soleil; Denisse Dresser, Mexican political scientist and journalist; Ken Segall from Appel Computers; Juan Verde, co-director of the 2012 political campaign that made Obama president.

This year, the Entrepreneur’s Day will be on September 27th with the subject “Social Business Responsibility”, where the award Premio Emprendedor Coparmex will be granted.

Both, Punto Empresarial and Entrepreneur’s Day are callings to gather entrepreneurs in order to create spaces of unity and exchange of experiences in the development and Auge of Jalisco’s companies.

What we are looking for in this forum is to help the Jalisco’s entrepreneurs to transcend and give them the tools to be the best economic promoters of the country.

52

JALISCO’S PRIDE

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

LOGISTIC CENTER JALISCO

WORLD-CLASS INDUSTRIAL TERRITORY Located in a privileged position, the Logistic Center Jalisco (clj by its Spanish acronym) sells lands and rents industrial units for national and international companies providing services of equipment and world-class infrastructure.

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

53

JALISCO’S PRIDE

Companies with expansion plans look for a strategic location in their selection process that guarantees the efficient operation of their supply chain, communication routes and security; factors that the Jalisco’s Logistic Center has.

Located in km 11 of the freeway from Acatlán de Juárez to Ciudad Guzmán with direct connection to three access routes: the freeway, the highway and the railroads; all of them from the industrial hall Guadalajara-Manzanillo. Setting up the entrance gate for merchandise to the Guadalajara Metropolitan Zone and the national territory. clj has urbanized lots with all the basic services, electrical energy of medium and high tension, telecommunications, abundant water at very competitive costs, natural gas and residual water treatment plants. In addition, they are currently in process of establishing a intermodal terminal of railway load and a customs section that will give services of load, download and storage of merchandise.

An example of the trust that industrialists have in clj is the settling of nine companies in the area; fact that represents an important economic income to Jalisco, with the attraction of foreign direct investment (fdi), the creation of 800 jobs and the expansion to 5,000 in next the five years.

Without a doubt, today the large companies have the Logistic Center Jalisco as a destination in their path to success.

www.clj.mx

Companies settled in Logistic Center Jalisco: - Tresmontes Lucchetti - La Marina - Qualatex - Requiez - Radec - Monte Oliva TW - Grupo Occidente - Wiese

It offers all the resources for the industry operation: - Urbanized Lots - Electrical Energy of medium and high tension - Abundant water at very competitive costs - Natural Gas - Wastewater treatment plant - Intermodal terminal of railway load (under construction) - customs Section (under construction)

/CentroLogísticoJalisco

@CLJ México

info@clj.mx

(+52) (33) 3615 6498 (+52) (33) 3615 6622

DEVELOPMENT BUSINESS

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

DIGITAL MEXICO TRANSPARENCY AND USEFUL INFORMATION OPEN GOVERNMENT www.gob.mx/mexicodigital

In the last ten years the use of Internet among the Mexican population increased in a significant way, going from 13 to 51 million cybernauts. The Federal government took advantage of this tendency through the National Digital Strategy, to modernize services and proceedings in a virtual way that allow an open government, transparency and access to useful information.

In the digital era, time can be saved and the competitiveness of the country can be increased by eradicating inadequate practices and replace them with information in open formats like open data. Auge is pleased to present the details of this national project.

National Digital Strategy

Nowadays, Mexicans have developed a close relationship with technology. In Mexico is located what some experts denominate the “Latin American Silicon Valley”, due to the importance of this sector in the economy and social life. This is how the administration of Mexico’s president, Enrique Peña Nieto, implemented an action plan in which technology and innovation contribute to the country’s development. Discover the impact in the relation citizen-government.

What is it?

A plan of action that is implemented by stages during the current six year term of office with the objective to promote the adoption and development of Information Technologies and Communication among Mexicans.

What changes will it bring to the citizen?

The Ventanilla Única Nacional program (www. gob.mx) through which the citizens will be able to receive services of the National Catalogue of Proceedings through digital means stands out. In addition, the government’s website will be useful for the citizen as a means to communicate in an open, transparent and inclusive way; offering apps and tools like the submission of complaints.

How will the entrepreneurial force be supported?

Through integral strategies, the plan will impel the electronic commerce and the mobile banking. In addition, data generated through the ICTs will be used to promote the development of msmes, as well as innovating economic activities.

Which other objectives are there?

Improvements in services and public sectors are taken into account.

Education: the educational offering through the online platform of large-scale open courses will be extended in: MéxicoX (mxtelevisioneducativa.gob.mx).

Culture: promotion and access to the cultural agenda through conaculta.

Health: implementation of the Electronic Clinical File, as a system of register, as well as mechanisms of Telesalud and Telemedicina, to increase the range of the health public services.

Electronic tools of Local governments

In the international context, different governmental organizations have displayed successful cases in electronic tools. According to the investigation of

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

DEVELOPMENT BUSINESS

Index of Electronic Tools of Local Governments, made by the Mexican Institute of Competitiveness (imco by its Spanish acronym), in more than 60 American cities, a digital app is used to report faults of the public services. Thus, in Santiago de Chile exists an online tender system; in Barcelona, a system of payment of procedures and in New York, a map of economic activities by zone.

A good electronic government strategy is one in which the citizen can receive inspections, obtain permissions, ask for services, and participate in tenders, as well as paying taxes and proceedings.

The system of electronic government in Mexico has significant advances. The general results of imco’s investigation, which evaluates 45 municipalities and 9 delegations in the use of electronic tools and information for the citizens, places the cities of MÊrida, Colima, Hermosillo, Zapopan and Aguascalientes, in the first places, emphasizing benefits in information, interaction, transaction and experience of the user.

Old-fashioned practices citizen-government

- Wait in line to obtain a proceeding - Go to the governmental offices to obtain information - Not having a direct mechanism to communicate with the authorities - Extensive and difficult processes - Little or null transparency in the granting of permissions and tenders

Benefits to the citizen with electronic government - Effective use of mobile digital tools - Georeference information systems - Automation of processes - Direct service and information sufficiency - Online payments - Open government

55

56

JALISCO’S PRIDE

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

AMCHAM Guadalajara

LEADER IN FOREIGN DIRECT INVESTMENT ATTRACTION American Chamber is the strategic place to have access to first-hand information and where the decision-makers of the most important companies in Mexico agree.

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

57

JALISCO’S PRIDE

The great Auge of business in Mexico is mostly because of the services that the American Chamber of Commerce of Mexico a. c. (AmCham) offers. It has around 1,500 associated companies in the country, which represent 70% of the foreign direct investment in Mexico (fdi).

AmCham has become a center of business and successful investments, thus, establishing Mexico as one of the best destinations to make an investment. The partners of AmCham receive great benefits with their membership, such as the access to exclusive information and the privilege to be part of an innovating business community focused in the cohesion and creation of business relations.

AmCham chapter Guadalajara was founded in 1965 by Don Adolf B. Horn Jr., creator of Helados Bing. Since then, the chamber has been the strategic place to promote continuous education, transparency and best practices of the partner companies in diverse sectors that go from the high technology, food, drinks, tourism, education, consultancy, human capital, financial services, health, distribution and logistics, among others.

AmCham’s key to success is the work philosophy based on a positive attitude in urgent matters so that things happen and to obtain the best business community.

Among the great projects in which the American Chamber has cooperated is the North America Free Trade Agreement (nafta), but mainly, their greatest achievement lies in the creation of opportunities for the growing sectors in order to strengthen the creation of a dynamic corporate ecosystem in the state through more than 40 events and committees that are made year after year. Their mission also implies the support to Mexican companies so they can compete in the global market where they offer consulting in international trade, promotion and support in American visas proceedings and Global Entry, to mention a few.

The partners of AmCham are companies with social responsibility and great business vision that have decided to strengthen their operations by exporting or importing consumables from the United States.

www.amcham.org.mx

/Amchamgdl

@amcham_gdl

acastaneda@amcham.org.mx

+52 (33) 3634 6606

58

JALISCO’S PRIDE

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

SIEMBRA CAPITALES

WORK TO TRANSCEND Siembra Capitales (sc) is in charge of the consolidation and diversification of Grupo Empresarial G and it is also developing projects of national importance in the sectors of energy, infrastructure and trade.

Something that distinguishes sc is that in its business model vision, it looks for the strengthening of new generations of entrepreneurs, providing resources and experience to achieve their growth and success.

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

59

JALISCO’S PRIDE

The enterprise specializes in identifying opportunities in the market and providing smart capital in different companies and sectors, by adding value, innovation and experience.

Another value is that sc has the support of Grupo Empresarial G, which has more than 45 years of experience; it operates as a holding company for companies like Minsa, Dina, Almer, GIG and Mercader Financial.

So far, sc participates in various sectors with companies like High Tech, Helados LaLoo’s, Minkab, Delisource, and Cerveza Ruda, among others.

SC stands out because not only do they identify opportunities, they also create them. The dynamism and future approach that the second generation of entrepreneurs in has done to business lead to a quick expansion and growth that reflects in more companies and jobs, as our economy requires.

Siembra Capitales is defined as the work aimed to produce results and benefits in the future.

Siembra Capitales partners are successful actionoriented entrepreneurs, able to make a decision in the right moment, willing to make strategic alliances in different business models.

Now, its expansion project leads them to search the creation and to issue the first successful Capital Development Certificate of a group from Jalisco.

This will be a great opportunity for companies that have a proven business model and require a smart capital, with a clear chance of climbing and that are opened to a new society with a major investment.

sc proposal’s is to impel the development of young people in the business environment as a necessary condition in Jalisco’s economic development.

www.siembracapitales.com

/siembracapitalesmx

@siembracap

info@siembracapitales.com

(+52) (33) 3678 0300

DEVELOPMENT BUSINESS

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

Outsource2Lac 2015

OUTSOURCING AND OFFSHORING

November 11 - 13 2015

BY BREAKING BOUNDARIES, THEY CONTRIBUTE TO GLOBAL ECONOMY

+1000 participants

Every day, globalization encompasses more and more aspects of the industry and daily life.

36 countries

Each day are created more business concepts that promote the cooperation between countries, with strategies that go from manufacture and production to the human talent and intangible services.

50 international buyers

Outsourcing and offshoring are strengthening in Latin America’s economic development. Our country, for instance, has turn into an outsourcing paradise to world-class companies due to its location, labor force and free trade agreements.

40 million dollars in purchase expectations

Outsource2Lac 2015, the most popular outsourcing and offshoring forum in Latina America and the Caribbean was carried out by the Inter-American Development Bank (idb), along with Jalisco’s Government and ProMéxico. Its main objective was to exchange the latest trends in the global services sector through forums, plenary sessions and business press conferences.

550 Latin American offering companies

Grupo Auge was part of this event and, along with ProMéxico, we witnessed the positive outcomes of each participants involved in the project.

22 Latin American and Caribbean stands of promotion agencies and 3 governmental stands from ProMéxico, Government of Jalisco and Creative Digital City.

1350 business meetings

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

DEVELOPMENT BUSINESS

Public figures: Elena Achar Head of the Export Promotion Unit Victor Gutiérrez canieti’s National President Jaime Reyes Secretary of Innovation, Science and Technology Jalisco Fabrizio Opertti Chief of Trade and Investment at Inter-American Development Bank

Plenary sessions: “The new normal: offshoring on the frontier of technological transformation” “The age of automation” “Software in the age of disruption” “Emerging players & LAC in the global marketplace: from competition to collaboration” “Servicification of goods: from comparative to created advantage” “Crowdsourcing and crowdfunding for services exporters”

Participant associations in business meetings: ProMéxico China Information Technology and Service Alliance (citsa) Association of Strategic Outsourcing (astra) India’s National Association of Software and Services Companies (nasscom) National Outsourcing Association (noa) European Outsourcing Association (eoa) Sourcing Industry Group National Chamber of Electronic, Telecommunications and Information Technology Industry (canieti) Ministry of Innovation, Science and Technology in Jalisco

61

DEVELOPMENT BUSINESS

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

PROMÉXICO GLOBAL GUADALAJARA - BUSINESS PRESS: INFORMATION AND COMMUNICATION TECHNOLOGY (ICT)

PROMÉXICO ICT: STRENGTH OF THE REGION

2 days of conferences, panels and stands The industrial development of the West region has a relevant place in our country’s consolidation as great exporter and destiny of investment.

+900 participants

This growth stands out in Aguascalientes, Guanajuato, Michoacán, San Luis Potosí and Jalisco; states that have established themselves as the technological industry’s cradle, where the support of ProMéxico played a decisive role.

+445 commercial appointments

Sectors like the food and agriculture, automotive, electrical, creative industries, fashion, design and information technologies are the launching points of this economic development –which creates thousands of jobs.

26 international buyers

ProMéxico Global was the strategy to reach a space for dialogue and exchange of ideas, promoting business and foreign trade in order to connect international buyers with Mexican suppliers, thus, benefiting our productive plant.

+100 exporters 13.6 million dollars in short term exportation sales

The ProMéxico Global event took place in Guadalajara and exceeded all expectations. Learn more about the work that this important institution does to lead Mexico to its Auge.

+ 100% medium and long term growth With these action, ProMéxico impels the business environment and promotes the states’ exportations in order to consolidate the country as an international business platform through the exporting culture.

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

DEVELOPMENT BUSINESS

63

64

JALISCO’S PRIDE

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

Stefermärc

CONFIDENCE IN INFRASTRUCTURE AND ELECTROMECHANICAL INDUSTRIAL ENGINEERING Business expansion plans now have a guaranteed success during challenging and difficult times with the support of Stefermärc Industrial Solution, that 20 years in the construction of civil works and final assembly of electromechanical equipment and electrical sub-stations.

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

RESPONSIBLE PERFORMANCE: Certifications - iso 9001:2008 - iso 14001:2004

65

JALISCO’S PRIDE

Its major assets are the construction, service and support to companies that demand world-class quality. In Stefermärc Industrial Solution’s they are used to the services that specialized companies like the Federal Commission of Electricity (cfe by its Spanish acronym), Siemens, Howden, Elementia, Sacyr and Apasco require.

The conviction of Jaime Charvel Rivera, founder of Stefermärc in 2005, is to maintain a high level of satisfaction of the industry needs. “We have managed to combine a team of experienced professionals and a network of suppliers of goods and services with high quality standards.”

Stefermärc firm has stood out by the punctuality in its commitments and the quality of its processes by having the certification ISO 9001:2008 and by the regulatory compliance in the matter of industrial safety.

www.stefermarc.com.mx

An extra that clients find in Stefermärc is that thanks to its iso certification 14001:2004, they will be able to fulfill the legal and regulatory requirements in environmental matters with the purpose of preventing pollution.

The values that make the company unique are the respect of its commitments, because it offers an honest treatment, and the responsible performance by following clear processes under the leadership concept; thus, being the first one to use the most recent technology.

The users of Stefermärc know that by expanding their industrial plants or incorporating new electrical equipment, they will receive a complete service; making the opening of new plants easier in convenient times, with direct benefit for the growth of the work sources that represent the business expansion.

contacto@stefermarc.com.mx

Stefermärc Industrial Solution, 20 years in the construction of civil works and electromechanical equipment assembly.

(+52) (33) 3110 1103

66

PORTADA

67

PORTADA

RAÚL PADILLA LÓPEZ CULTURAL VIEW AND INNOVATION IN LATIN AMERICA

A future where creativity and knowledge of people are the main treasure, this is the inspiration that guided Raúl Padilla López, President of Fundación Universidad de Guadalajara a. c., to make Jalisco to transcend in the arts and culture. In this edition of Auge, he tells us his next step: The Intellectual Center and the first Certified District in Mexico.

Learn more about the view of a man that has contributed to culture, creativity, and to the development of Guadalajara’s economic force.

Raúl Padilla López was born in Guadalajara in 1954. During his presidency in Universidad de Guadalajara, he impelled a great academic reform that promoted the decentralization and autonomy of the highest house of studies in Jalisco by joining the campuses and offices through the University Centers and the Red Universitaria Jalisco. This action encouraged promising projects that now are the insignias of our city.

Jalisco is considered the core of the culture in Mexico, how does Raúl Padilla encourages the cultural development in the Mexican society?

Science, culture and knowledge are fields and social practices that go along and give feedback to each other. I have dedicated most of my professional career to the strengthening of these three cores of human development through high impact projects for Universidad de Guadalajara and Jalisco that, with a local origin, have already reached a global impact.

What does it mean to you to represent the most important cultural events in Jalisco?

To me, it is an honor to lead a part of the efforts that made in Jalisco for a future in which creativity and knowledge of its people are our main treasure and strength, and mainly, a future with highest levels of welfare and justice for everyone.

Universidad de Guadalajara has consolidated as the main institution destined and committed to the state’s cultural and scientific development. If we add our great festivals, such as fil, ficg and Papirolas to the daily offer of our alma mater, there is no doubt that the extent and reach of the academic community is preponderant inside and outside Jalisco.

Which are the most significant challenges that you have faced by promoting Jalisco as the Mexican core of culture?

As it is known, Jalisco is a privileged state when it comes to national identity symbols. All of them have a close and deep relation with our history, people and our land. Supported in these roots but always looking further, we fight for a symbol that beats in the future. A future where more Jalisciences will have the idea of becoming a state with a strong collective building in knowledge and innovative ideas. A wellinformed population that takes part in the fate of its territory is our main desire.

The last edition of the International Book Fair (fil by its Spanish acronym) exceeded all expectations, this year it will celebrate 30 years without interruptions. Where did the idea of making a book fair come from? Did you ever think about the great success that this fair will have?

Both, its origin and success are born from Jalisco’s society, from its needs and dreams, its challenges, work, and commitment with the project. In short, it comes out of the appropriation that each one makes of the fair.

Currently, parents that came when they were children, come with their children. If we think about it, this can help us see the intense social procedures that Jalisciences live in culture as well as in other areas, and where I personally see good times coming.

68

Latin America is the guest of honor for the next edition of fil, how was this decision made? Which role does Latin America represents in culture?

At least to us Mexicans, Latin America is our big house, our common cultural space. In this vast territory, we can distinguish and relate many historic events and cultural benchmarks that are common in the different nations that constitute Latin America.

This is why it is very important to us to make the great party with all our “great family”, many of these beloved relatives are countries that have been with us in previous editions (Chile is an outstanding example). We want it to be an unforgettable moment, and I am sure that it will be.

Now that fil has reached its consolidation, it recreates and redesigns itself, what is its destination now? Where is it going?

The consolidation speaks of its right handling and orientation. We hope that it will be the quintessential place of encountering of the different agents and networks involved in the

PORTADA

development of the written culture. The greatest facts of the fair are the appropriation by the book lovers and that it is an authentic cultural oasis for the community of Jalisco.

Just a few days away from the most solid celebration of films, ficg 31 changes its venue to the heart of UdeG in av. Vallarta. How does this change impel the cultural tourism in Guadalajara?

In the International Film Festival in Guadalajara (ficg) we are aware that this event has established itself as an essential part in the life of the citizens of Jalisco, and that without a doubt, it is also part of its metropolitan identity.

This is why, as of this edition, we have decided to return to the heart of the city; return to our origins.

This year we will use significant places of the city, such as Rectoría of Universidad de Guadalajara, Cineforo, Museo de las Artes, Teatro Diana, Paraninfo UdeG, Rambla Cataluña and Teatro Jaime Torres Bodet, to mention just a few, which will be venues of the festival. This way we will reach a greater number of people and we will get even closer to those that want to enjoy the great variety of activities that we have prepared.

How does the Ibero-American film industry moves forward given the invasion of the media in Hollywood, and recently in Bollywood?

As you know, the national film industry is experiencing a boom thanks to the success of several Mexican creators in the film industry of the world’s popular films. Their success is also due to the national thriving tradition in the industry and to the infrastructure built in this time, as well as to the training and education of professional agents in this field. ficg has been a space where this development has its correlate. In general, the Ibero-American film industry is moving forward.

Mexico is the perfect example of it.

According to the National Chamber of the Cinematographic and Videogram Industry (canacine by its Spanish acronym), Mexico is the 4th country with most movie attendance in the world. We must take advantage of this and strengthen this cultural trend, as well as to keep moving forward to the Festival’s consolidation as a strategic project for the social, cultural and economic development of our city.

PORTADA

69

“A renowned city, that is a cultural lighthouse, took in our society to show what we are and what we will be.”

- Raúl Padilla López

Regarding Guadalajara, the activity and passion for movies has exponentially developed in the last three decades, and currently, it is the main stage in the world to enjoy and appreciate the IberoAmerican cinema.

By making city. With the Centro Cultural Universitario we developed a new way of making city. It is a catalyst of ideas as well as a built-in urban platform, well planned and sustainable, connected to the world.

Jalisco: world-class cultural lighthouse

Design to explore, learn, create and reflect, it causes curiosity, it awakens thoughts. A window open for exchange and a meeting place where creative energy connects with the arts, economy, science and society.

Centro Cultural Universitario (ccu) is one of the most attractive projects. In what way will it renew the idea that already exists in Jalisco regarding culture?

centro cultural universitario (ccu)

We foster creativity and we encourage the local population towards the economy of ideas.

Jalisco is a creative and cultural state in the way to a new economic route: Economy of Ideas. Since 2004, Universidad de Guadalajara along with the Government of Jalisco and the Government of Zapopan, created the Trust fund for the Centro Cultural Universitario, a place where our institution strengthens the performance of its three main functions, which are education, research and spread culture.

Centro Cultural Universitario expands the economic route of the state and the region. It is a project that attracts tourism through the creative economy. This way we open a space to show Mexico’s natural wealth and capitalize its infrastructure.

What does ccu means to Raúl Padilla? What do you expect from this great event?

The Centro Cultural Universitario creates pride and a sense of belonging to our city and to our community. It is everyone’s development and we can all benefit from it. It strengthens the city in a cultural, creative and moving vocation. It shows us to the world. It moves the state into the attraction of investment and talent. This is good to the state and to Mexico. It makes us grow bigger.

How is ccu conformed? What benefits will it bring the economic sector in Jalisco?

How to build a truly creative city?

It is an urban district where people will work, live, study, and have fun and at the same time will create welfare and a life of high quality to our community with a regional impact that will benefit 22 million people that live in the Center West region of Mexico.

A successful city needs a variety of options to satisfy all categories of its population in order to have happy and satisfied people.

The Centro Cultural Universitario from which the Distrito Cultural is born, will be the intellectual center and the first certified District in Mexico.

We encourage the citizens’ creativity towards the economy of ideas.

As Carlos Fuentes said, “With our First World culture with can come out of our Third World.”

How can we promote culture and creativity as an economic force in a successful society?

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

CULTURE

VOICES IN THE ARTS OF THE LIVING CULTURES The Mexican culture has elements filled with breath of passion. Literature is an excellent example of how the soul of the artist puts down its roots in verses and written stories to describe the dreams or experiences.

Outstanding works of Josías López Gómez: - Elek’ k’op - Thief of words - Te’eltik ants - Woman of the mountain - Sakubel k’inal jachwinik - The lacandona aurora - Spisil k’atbuj - Everything changed

In the most recent edition of the International Book Fair (fil by its Spanish acronym), Guadalajara celebrated the written expressions in the XII International Gathering of Writers of Indigenous Languages, where the assistants experienced the mysticism and ancestral wisdom of the native towns of Mexico and the rest of America.

The languages Zapotec, Mayan, Wixárika, Purépecha and Tojolabal mixed together with the Mapuche and Panamanian poems thanks to special guests, such as ‘Aitsarika Angélica Ortiz López, Victor Terán, Sol Ceh Moo, Fabricio Gaxiola Moraila, Arysteides Turpana and Elicura Chihuailaf, among others.

The written literature and oral tradition stood out with each activity as part of the millenarian knowledge kept in the memory of the elders, waking up the society’s interest in knowledge, appreciation and pleasure for the verbal arts expressed in other languages.

The event finished with the Award Ceremony of Indigenous Literatures of America (plia by its Spanish acronym), award that recognized the career of writers in indigenous languages in a continental level, granted unanimously to the writer from Chiapas, Josías López Gómez, who writes in Bats’il k’op or Tseltal.

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

71

CULTURE

CREATIVE ROUTES

CULTURE OF TOURISM AND ENVIRONMENT FOR JALISCO In the outskirts of Guadalajara metropolitan area exists a wide variety of footpath landscapes and constructions that well-deserved should have the title of cultural heritage for being authentic Creative Routes.

We often forget about the wealth and beauty of the localities near the metropolitan area because we let ourselves dazzle with merely urban artistic manifestations.

For example, In Jalisco we have the volcano of Tequila, which is surrounded by 103 kilometers of

footpaths, ideal for horseback riding and cycling, which connect the cultural and natural attractions of the Region Valles, such as: Presa de la Vega, zona de las Piedras Bola, Ruta del Peregrino, Guachimontones, the Palacio de Ocomo, ranchs, fields, the Bosque de la Primavera and the tourist railroad.

With the objective to rescue Jalisco’s archaeological and cultural heritage (tangible and intangible), these Creative Routes will extend to the zones of Costalegre (Costa Sur), the Shore of Chapala (CiÊnega) and the Ruta de la Plata

(Altos Norte), for the benefit and enjoyment of our neighbors and international visitors, who will be able to appreciate the creative tourism.

These Creative Routes make it easier for more people to know the celebrations, crafts and gastronomy of Jalisco. With this alternative that the Natural Sustainable Tourism promotes, the economy of the settlers of the rural communities in Jalisco is benefited, thus, their quality of life increases.

What are you waiting for? Come, the Creative Routes are waiting for you!

72

JALISCO’S PRIDE

SOCIAL VENTURE:

TRANSFORM MEXICO

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

73

JALISCO’S PRIDE

Uniendo México attracts: Tourism, foreign investment, economic development, cultural movements, artistic manifestations and social cohesion.

Uniendo México con Conciencia: through the organization of the development of digital platforms we will accomplish projects of cooperation in benefit of the Mexican sustainability in matters of ecology, economy, culture and education.

From the critical eye of the citizen is created the true peaceful sustainable revolution which will be transformed into a message, that can be conveyed through the arts, in search of a universal benefit. Uniendo México means to build hope, to give the country a sense of identity through the social inclusion of urban projects through art, agriculture, projects of drinking water and technological knowledge transfer in the heart of the cities.

This initiative is born from the vision of Emilio Chalita, who has organized a proposal of artistic intervention in urban walls in order to transform them in an art gallery on the streets and thus create a nice environment for the citizens, at the same time that tourism, economic development, social communication and internal national collaboration are promoted.

This initiative evolves through projects of cooperation with the private and public initiative in specific actions, such as an easy access to drinking water in affordable prices and the reduction of plastic bottles pollution.

www.uniendomexico.com www.emiliochalita.com

The next step is to promote home-made agricultural systems with backyard gardens to reconnect the citizen with its sustainable roots.

Similarly, the long term objectives are to promote the transfer of technological knowledge through virtual academies that teach web programming, robotic development and 3D design in an estimated period of five years.

In addition of breaking boundaries and overcoming obstacles, Uniendo México will join and connect the different sectors of society in the benefit of human evolution. In addition of being a living example of integration, unity and collective social change.

Uniendo México calls all Mexicans to join this initiative and get involved in the integral improvement of the vulnerable and emblematic zones of each city.

If you are an artist and you are looking to convey an effective message to society, fulfill your goals and be part of the next artistic revolution in benefit of sustainability.

/uniendomexicoac

contacto@uniendomexico.com emilio@emiliochalita.com

+52 (044) 33 1003 0491

74

JALISCO’S PRIDE

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

PALCCO

CULTURE AND COMMUNICATION PALACE The Culture and Communication Palace (palcco by its Spanish acronym) was inaugurated with a magnificent gala by the tenor Javier Camarena and Jalisco’s Philharmonic Orchestra conducted by Marco Parisotto, in Theater José Pablo Moncayo, gathering outstanding public figures.

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

75

JALISCO’S PRIDE

GREAT CULTURAL INFRASTRUCTE - José Pablo Moncayo Theater - Hall Jose Rolón - Massive spectacles: Foro Sidral aga - Business center - Meeting place for communications: Cyberspace of digital communication - Mexico’s first museum of radio and television: MURTV - Tribute to scenic arts exponents from Jalisco: Hall of Fame - Artistic exhibitions: Walk of art - Dance and music schools

All attendees agreed that this project establishes Guadalajara Metropolitan Area as Mexico’s capital of culture and business; a place that was built to establish the city as leader in Conferences and Conventions.

Gerardo Ruíz Esparza, secretary of Communications and Transportation went to the event in representation of Enrique Peña Nieto, President of Mexico.

Additionally, Roberto López Lara, General Secretary of the government of Jalisco attended in representation of the Governor Jorge Aristóteles Sandoval Díaz, stated that the Culture

and Communication Palace improves the cultural and artistic offer of Jalisco.

A tribute was held in honor of two of the most important Mexican song writers in the history of music, José Pablo Moncayo and José Rolón, and the theater and main hall were named after them.

The event included the exposition of the inaugural plaque, which had a presidium of public figures, where Pablo Lemus, Zapopan’s municipal president said that his government is proud of having such an important forum for the arts, communication and shows in the municipality.

www.palcco.com

/PALCCO

The presidium was formed by José Pérez Ramírez, palcco’s founder president; Enrique Pereda Gómez, President of the Mexican Chamber of Television and Radio Bradcasters; Gerardo Ruíz Esparza, Secretary of Communications and Transports; José Luis Martínez Hernández, General Director of International Affairs of the Ministry of Culture and Amadeo Díaz Moguel, General Director of Radio, Television and Cinematography of the Ministry of Interior.

@palccogdl

(+52) (33) 1561 0490

78

JALISCO’S PRIDE

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

BerryMe Wine

THE FIRST BLUEBERRY WINE IN MEXICO BerryMe Wine has arrived to your table so you can enjoy a new flavor. A smooth, young and subtle wine that, unlike the traditional grape wine, contains more than 300% antioxidants and very few types of tannin since it doesn’t rest in barrels. This is BerryMe, made one hundred percent out of blueberries.

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

79

JALISCO’S PRIDE

Innovation and performance in a nonexistent market. BerryMe positively influences in the transformation of the world’s wine industry where the market saturation and the lack of innovation had already created an unattractive and non beneficial atmosphere for the entrepreneur community, stagnating in the taste of a segment of consumers.

BerryMe now opens the market in wider segments attracting young adults that wish to experience something new and exquisite.

Following its inspiration, determination and creativity, Joaquin and Antonio Lancaster joined strengths to venture in the detection of a business opportunity that led them to create one

www.berrymewine.com

/BerryMeWine

of the most successful brands of the beverage sector in Mexico, commercializing their products throughout the country, as well as in the United States and Hong Kong.

With experience in the agriculture industry, they created a wonderful concept that benefits from the native production of berries in Jalisco to make a light and fruity wine; perfect for sharing with friends anytime.

BerryMe is cheerful, juicy, full and elegant. Made in Valle de las Moras in the south of Jalisco, each bottle overflows quality to make every moment of our lives an unforgettable occasion.

@BerryMeWine

contacto@berrymewine.com

“By cultivating dreams we harvest fruits”

(+52) (33) 3616 7004

SECTION LEADOR TOURISM

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

- Jesús Enrique Ramos Flores, Secretary of Tourism in Jalisco. -

TOURISM AND INNOVATION

APPS AND BIG DATA: CHANGE HAS ARRIVED

Mexico has great competitive advantages in the tourism sector, however very few imagined that innovation would arrived to the tourism industry. The use of applications and the Big Data transformed the way that travelers enjoy and spend their time.

Tourism in Mexico became professional by adding the use of technology to its different touristic attractions of beach, mountain and city. The use of technology makes it easier for the traveler to plan a trip and to return back home.

In addition to their privileged location, Mexican destinies have great connectivity potential, a wide touristic inventory and the capacity to create quality touristic products.

Although their stays are short, their travels are more often, creating more economic income than the one produced by long stays in far away destinations.

If we add trendy elements for the travelers, we can have an integral infrastructure that eases the flow of people and information, reducing costs of transaction and creating a greater access to the younger market, which has grown significantly in the past few years.

Technological trends that make an impact In the tourism reality:

Young traveler: Spotlight for national tourism Travelers have drastically changed their habits, thus decreasing conventional tourism and opening the gates to the rising and personal tourism. Right there is where an opportunity area in which Jalisco is starting to established itself as leader in the touristic activity rises.

Currently, tourists plan their trip taking into account the following points: - Closer destinations - Shorter stays - Economic caution – Value for money Mobile apps for travel planning - Travel mode that combines business with pleasure: Bleisure Young tourists around the world are travelling more and more, spending and exploring new destinies.

Travel agencies renew themselves: Internet and social networks have established themselves as one of the main sources of information for consumers before, during and after their trips.

Mobile apps. The traveler uses the apps while in the destiny to plan what to do, where to go, where to eat and so on. Apps are also used by hotel chains as a medium to maintain the guests, to get to know their preferences and to increase the direct sales once the guest arrives to the hotel, offering different products during their stay.

Big Data. This concept is associated to the treatment and analysis of big digital data volumes. Big data’s smart management will allow an instant recreation of the services that seemed invisible for tourists. This is the trend that is going to make more impact in the sector in the next years.

Service personalization. Ability to offer a complete modification of services according to the user profile based on micro segmentation in sales campaigns and improvements in travel experiences.

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

SECTION LEADOR TOURISM

81

“The strategic basis adopted by the federal government to cover this new tourism stage involve productivity, diversification, specialization and professionalization.”

Technology: ourism’s new ally.

82

JALISCO’S PRIDE

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

FMV CUP 2016 consolidating Vallarta – Nayarit as a spectacular coastal region for yachting.

VELAS VALLARTA RESORT

2016 YACHTING YEAR IN MEXICO fmv cup is a great event that was born from the great success that yachting has had in méxico in the last years. the boost of yachting of the mexican sailing federation through the mexican sailing circuit has had the participation of foreign athletes.

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

83

JALISCO’S PRIDE

“There is nothing more enticing, disenchanting, and enslaving tan the life at sea.”

- Joseph Conrad

The first edition of fmv cup will have more than 2,200 yacht racers and hundreds of national and foreign tourists that will enjoy the Pacific Coast in Bahia Banderas for a period of four months, thus, establishing Vallarta-Nayarit as one of the most important hosts for yachting.

Velas Vallarta: Inspiration and host of great events.

REGATAS: February 19-27 PV Race San Diego

Sailing in Bahia de Banderas is a matchless experience that you can live in the comfort of Velas Vallarta.

February 25-28 Wesmex Int. Small Boat Regatta

Velas Vallarta is located in front of the 10 acres turquoise beach in Bahia de Banderas, with view to the mountain ranges of Sierra Madre.

February 28 - March 05 Mexorc International Regatta

Velas Vallarta offers a great variety of services.

Its sophisticated hotel is a family resort with spectacular facilities, a faultless service and all the comforts to have an unforgettable experience.

March 09-13 Banderas Bay Regatta April 04 - May 30 Laser World’s Championships

www.velasvallarta.com.mx

/velasvallarta

@velasvallarta

reservations@velasresorts.com

01-800-823-8809

TOURISM

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

COSTALEGRE

DIVERSITY AND WEALTH IN THE JALISCIENCE COAST

In order to know the coast of Jalisco, it is necessary to go deep into Costalegre and enjoy a tour through the beautiful beaches, some of them virgin, and colorful towns that offer an atmosphere of peace, adventure, adrenalin and celebration.

Grupo Auge made a tour through three of the beaches that hide beautiful landscapes that captivate by its diversity and magnificence. An idyllic majesty that neither storms nor natural phenomenon have been able to reduce.

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

85

TOURISM

Boca de Tomatlán

Tenacatita

Punta Pérula

In the coast municipality of Boca Corrientes is located a beach simply called by the locals “Boca”. The ideal place to lie down on the sand and let yourself pamper with its atmosphere of serenity in the seaside.

With turquoise waters, warm sand, countless coral reefs and mangroves, Tenacatita is one of the beaches with greater diversity in Costalegre.

Travelling to Punta Pérula is like teleportation to a world where stress and worry don’t exist.

The bay is distinguished by its extremely calm waters, ideal for water activities, such as swimming, diving, snorkel and kayak. Enjoy the local gastronomy is a must do; characterized by the fishing, it will allow you to taste fresh and high quality seafood.

The Horcones river comes all the way from the mountains to flow into the coast, forming a spectacular and unique landscape of fresh and salty water by the river’s course and its trace in the beach that changes year after year.

Crossing by sea and land along the bay of Tenacatita (formed by the beaches of Manzanilla, Boca de Iguanas and its homonym) we can see a great amount of animal species like clams, octopus, roseate spoonbills, dolphins and crocodiles.

The atmosphere of Tenacatita, embarked us on the adventure with an intense sun that warmed up our skin after plunging us into its transparent waters dyed of greenish and celestial tones.

Our senses were delighted by the beach of thin and golden sand, at the same time that we spiritually connected with its natural surroundings, framed by the great diversity of flora and fauna; a complete sanctuary of numerous birds.

Formed by 11 islands and their characteristic cove, Punta Pérula will pamper you with its waters of light swells and palapas; a place where you will enjoy a gastronomy of fresh fish.

To talk about beaches is to talk about Jalisco. With 351 kilometers of coast, the state has demonstrated its leadership in sun and beach tourism thanks to its privileged location, infrastructure and natural beauty.

88

JALISCO’S PRIDE

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

B NAYAR

INVESTORS’ PARADISE B means to be fulfilled and at peace with yourself, others and nature. The alphabet’s first consonant, whose origin is house, family’s home. This is B Nayar, a paradise for those who invests in relaxation, fun and luxury.

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

10 reasons to invest in b nayar - Flexibility - Beach club - Security - Location - Exceptional beach - Financing - Capital gain - Support - Exchange

89

JALISCO’S PRIDE

You will not only be surrounded by the bay, you will also find ideal places for each family member, protected natural surroundings, food, traditional beverages, sea, peace and a privilege view.

B Nayar is a tourist resort with 60 hectares, 2 controlled access points in Punta Mita and Boulevard Riviera Nayarit, with 24/7 security, firstclass infrastructure, large streets and boulevards.

Located in La Cruz de Huanacaxtle in the stunning Riviera Nayarit, it is an extraordinary place to acquire a holiday residence where you will be surrounded by a privileged natural ecosystem near the International Airport Gustavo Díaz Ordaz in Puerto Vallarta.

www.bnayar.mx

/bnayarmx

@bnayarmx

Along with B Pichilingue in Acapulco, B Nayar is part of B Resorts; pioneers in the commercialization of luxury real estate tourism with fractional ownership concept.

Peace, calm and comfort is what you will find in the chalets or condominiums with 2, 3 and 4 bedrooms with wide areas and the best ocean view.

Riviera de Nayarit is the best place to invest.

Learn more about B Nayar’s real estate concept and spend the day in its beach club.

contacto@bnayar.com.mx

01 800 727 4727 (+52) (329) 295 6070

TOURISM

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

YELAPA

DESTINATION IN AUGE Yelapa is one of the best kept secrets of the coast of Jalisco. With a diversity of magical places that will make you fall in love, it is a bay bathed by the sun and caressed by a calm swell. Yelapa is one of the most exclusive beaches in Cabo Corrientes with access through the sea.

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

91

TOURISM

Lagunita Hotel Set deep in the lush jungle of Sierra Madre, this hotel enjoys a magical atmosphere where time seems to stop. The simplicity of its architecture cheerfully harmonized with the enchantment of the jungle and the whisper of the swell. Its privileged location allows you to enjoy majestic dusks while the beat of nature surrounds you with its sounds and colors.

Casa de los sue単os With a tradition of over 40 years in the community, it is the perfect place to combine relaxation with adventure. Covered with creativity and an artistic atmosphere in a natural ecosystem, located in the mangrove zone of Yelapa, its history is filled with great characters and cosmopolitan travelers.

Oasis by the river Its name says everything: a place that will surprise you with its views and beautiful decorations. It is the quintessentially meeting point to enjoy different activities like yoga, croquet and artistic exhibitions.

Restaurante Rogelios This restaurant displays the tropical gastronomy, where the most representative dishes of the coastal region of Jalisco can be tasted. Ideal to enjoy the pleasure of food without leaving the beach.

Restaurante Jardines Angelina Founded on the sixties, it owes its name to its founder Angelina Lorenzo Andrade and to the beautiful garden that garnishes the facilities.

Its menu began with an extravagant cuisine consisting on turtle, deer, lobster and wild boar.

Currently, you can enjoy its famous beach dishes such as fried calamari rings, octopus as well as fish and shrimp tacos.

92

MUNICIPALITY IN AUGE

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

CABO CORRIENTES

HEVEANLY DIVERSITY AMONG BEACHES AND MOUNTAINS Set deep in the coast and mountains ranges of Jalisco, Cabo Corrientes is the municipality with the most beautiful beaches and rain-forests, in BahĂ­a de Banderas, border to the south with Puerto Vallarta, it combines white sand and wealthy vegetation with spectacular cliffs.

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

Las Animas, Caletas, Majahuitas, Quimixto and Yelapa are some of the heavenly destinations with great variety of activities to enjoy, from heavy swell –ideal to surf- to calm waters that are perfect to enjoy with the family.

Fifty percent of Bahia de Banderas belongs to Cabo Corrientes with its 20 km coast set deep in Costalegre. Its diversity in flora and fauna is abundant because it is the only municipality in Jalisco that has both, flora and fauna. For this reason it offers a great variety of microclimates.

The localities of El Tuito, Juntas and Los Veranos offer unforgettable landscapes where you can have a warm coexistence with the locals.

93

MUNICIPALITY IN AUGE

Each year, more than a million tourists arrive to this lush municipality named as one of the most beautiful towns in Jalisco for its people, government and visitors.

The work that its Municipal President, Engineer Prisciliano Ramírez Gordián has done, established Cabo Corrientes as a national benchmark in the development of tourism in the areas of beach, mountain, adventure and ecotourism. There are just too many reasons to enjoy and live an unforgettable experience in this paradise.

www.cabocorrientes.gob.mx

Cabo Corrientes is: - Las Ánimas - Caletas - Majahuitas - Quimixto - Yelapa - Pizota - Corrales - Mayto - Tehuamixtle - El Tuito

/ayuntamientocabocorrientes

(+52) (322) 2690 090

94

MUNICIPALITY IN AUGE

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

ATOTONILCO

AUGE IN ALTOS DE JALISCO A municipality with cheerful and hardworking people, this is Atotonilco; the land of opportunities for investments, as the development of its tequila and agriculture and livestock industries show.

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

95

MUNICIPALITY IN AUGE

Feria del Vergel: A showcase that attracts cultural shows of the Mexican states as well as states from abroad. Costa Rica and Colombia were the countries invited in the 2015 edition. In addition, there is the mariachi gala, cuisine and pyrotechnics that characterize Atotonilco.

Regarding the industry, these factories deserve a special emphasis: Tequila 7 Leguas, Don Julio, Don Nacho, El Viejito, Quijote, Reserva de los González and Tequila el Patrón, the only tequila with premium category in the world.

The people of Atotonilco are very proud of their roots, says the municipal president Miguel Ortega Guzmán, who is an enthusiastic promoter of the development of this locality, which is part of the region Altos de Jalisco.

Altogether, tequila companies produce 26,000 liters daily, among which we found recognized brands of great prestige. The eggnog “Atotonilli” is also produced, famous in Mexico and abroad.

As authority, Miguel Ortega desires that each Atotonilquense can build their own success story through different support programs. He is a president that worries about health, reason why he offers the social health service to the most exposed groups of the population, in addition of promoting jobs in the industries of the region for the families of Atotonilco.

(20 - 30 November)

Other valuable assets of the municipality are the main tourist ares, such as Ecological park Taretán, Los Sabinos, Historical Center, Parroquia de San Miguel Arcángel, Templo del Sagrado Corazón, Restaurante La Violeta and the Waterfall de Las Hormigas.

National Encounter of vintage cars: More than one thousand collection cars gather in the regional park Los Sabinos. Organized by the Atoto Classic Club association, this gathering has established itself as one of the most important vintage cars showcase in the West of Mexico. (9 - 10 April 2016)

It is also known as “The orchard of the Altos de Jalisco” for its lush vegetation and for the prodigy ground that made it famous in the production Persian lime. Currently, Atotonilco is the main exporter of Persian lime in Jalisco.

However, Atotonilco is also is a town filled with culture and unique traditions. It deserves to become a magical town for its rich inventory of tourist attractions and landscapes.

Its architectural beauty and the natural reserves are spectacular. Among them is the temple of San Miguel Arcángel, which was designed by the architect Adamo Boari, the same creator of Bellas Artes in Mexico City.

Calles Compuestas: Celebration dedicated to the Immaculate Conception in the novena prayers.

The streets are filled with papel picado and all around there are dances, pilgrimmages, songs and masses dedicated to the Virgin.

(30 November - 08 December)

Locals and visitors enjoy the different festivities that happen in the municipality throughout the year, among which the following stand out:

www.atotonilco.gob.mx

/AtoGobMx1518

(+52) (391) 917 0016

96

MUNICIPALITY IN AUGE

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

SAN JUAN DE LOS LAGOS

WORLD-CLASS MUNICIPAL VISION AND TRASCENDANCE With 80,000 inhabitants, San Juan de los Lagos has taken tourism to another level. In the niche of religious pilgrimages, it is host of more than 7,000,000 visitors each year, establishing as an authentic leader in the religious tourism at a national level.

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

97

MUNICIPALITY IN AUGE

Visionary leadership For the second time, Alejandro de Anda Lozano leads the presidency of San Juan de los Lagos.

First a citizen and then municipal president, his simplicity and his closeness to people define him. His political strategy is based in an open government where each inhabitant of San Juan can reach him in the search of a tangible solution to the challenges that the city faces.

Main tourist attractions: - Cathedral Basílica Santuario de la Virgen de San Juan de los Lagos (18th century) - Capilla del Primer Milagro (17th century) - Templo del Calvario (17th century) - Parroquia de San Juan Bautista (1648) - Municipal palace (18th century) - Plaza de Armas (18th century)

His visionary purpose is to convert San Juan de los Lagos into a quintessential tourist center in the country. With the support of state and federal organisms, he is constantly working in promoting and driving an integral infrastructure in tourist services for the millions of visitors that arrive each year.

San Juan de los Lagos’ support to the economic development of Jalisco has great significance since its economy is continuously growing. This is why it is expected that new industrial parks can be built in the following years to establish an innovative perspective of the city.

San Juan de los Lagos is a transcendental city in the industry and the religious tourism, reason why it is a municipality in Auge.

Business vision Founded between 1542 and 1550, San Juan de los Lagos stands out in the commercial area thanks to the economic activities of the primary sector.

Its leadership in poultry farming, pig farming, stockbreeding and milk production marks a significant growth in the region’s economic income. The textile trade and traditional candies stand out as well.

The Holy city of San Juan salutes you, oh pilgrim Faith and hope of catholic worshippers has become true intangible treasures that mark the beginning of the most beautiful activities that are carried out with dedication and devotion in the municipality: the pilgrimages dedicated to Virgin of San Juan de los Lagos.

Main economic activities: - Religious tourism – second place at national level - Pig breeding – second place with biggest production in the country - Egg – first place in national production

www.sanjuandeloslagos.gob.mx

/HAyuntamientoSanJuandelosLagos

(+52) (395) 785 0001

TOURISM

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

TALPA AND MASCOTA MAGIC THAT CATCHES YOU

The magic of the certified towns is spreading throughout Jalisco. Two more municipalities earned the official label of “pueblo mágico” (magic town). They are Talpa and Mascota, which stood out in religious and ecological tourism.

Talpa de Allende Its name is in honor of the independence hero Ignacio Allende and to the Nahuatl term that means “above the ground” or “high ground”. Life here spins around the connection of the natural and the spiritual world; its surroundings are covered in wildlife and in its heart beats a strong worship to Virgen del Rosario de Talpa.

With a legacy of hundreds of years, once you arrive to Talpa you will see the famous Arch of Talpa and the Basilica de Nuestra Señora del Rosario de Talpa, a sanctuary flanked by columns and filled with curtains.

This cult is the beginning of the town’s festivities where the Day of la Candelaria stands out. Over the years, this day has become the regional fair of Talpa’s pilgrimages (January 25 - February 2), along with the pilgrimage in March in honor of Señor San José.

Walking on the streets you will immediately sense the delicious smell of birria and the traditional candies from family recipe books as well as the fresh aroma from the Bosque de Arce, the biggest forest in Latin America with more than 56 hectares of pines, tree ferns and maple trees.

With more than 3.5 million visitors per year, the tourism in Talpa has diversified. In addition of the religious festivities, you will be able to enjoy ecotourism activities such as the Aranjuez waterfall, Cerro de la Guerra and the tree of Chilte, which is the main source for the traditional handcrafted figures.

Talpa de Allende is the driving force of economy of the towns of Ruta del Peregrino (pilgrimage route), comprised by the municipalities of Ameca, Guachinango, Mixtlán, Atenguillo, Mascota, Talpa and San Sebastían del Oeste.

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

TOURISM

99

Mascota This town is an important part of Ruta del Peregrino and Ruta Mágica de la Sierra. It rises among deers and snakes to make us enjoy its traditions and its cultural and natural attractions.

The customs of Mascota come to life on Sunday nights in the main square with live music in the kiosk; the meeting point for locals and foreigners. Men walk around in the opposite direction to women in the main square leading to the romanticism and flirting while the bells of the Temple’s big tower announce the blessing of the Holy Sacrament.

Walking by Hidalgo street you will find houses with big walls and gates that form small and triangular gardens that characterize the town’s environment.

Pozole and the kindness of the neighbors will make you feel at home.

You can’t miss the Mascota river, Arroyo de la Plata and their beautiful lakes that are nourished by springs and undercurrents. The main lake is Juanacatlán, which is thought to be a flooded volcanic crater whose water comes from an undercurrent and small springs.

One of the town’s biggest attraction are the cycling routes where you can enjoy the beautiful scenery and immerse yourself throughout the region.

You can also venture out to extreme activities such as hiking, trail run, take a boat trip, practice kayak, jet ski and even take a ride in a quad.

SECTION LEADOR EDUCATION

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

- Jaime Reyes Robles, secretary of Innovation, Science and Technology Jalisco. -

EDUCATIVE INTERVENTION IN THE INDUSTRY OF TECHNOLOGY AUGE AND EDUCATIONAL PROMOTION

Jalisco has an excellent public and private infrastructure that eases the academic development of high level professionals. This is helpful to the technology sector, which receives technicians and engineers that are destined to direct a strong industry that in 2015 registered more than 19 billion dollars in exports.

One of the greater priorities in the Ministry of Innovation, Science and Technology (SICyT by its Spanish acronym), is the public higher education. With thirteen technological institutes, two technological universities and one polytechnic university, more than 21,000 students received education from an academic group of 1,800 teachers through a technologyoriented educational system.

In spite of this, the enterprise sector’s demand on human talent is greater than the educational offering, reason why new reforms are needed, as well as innovation in academic projects that can stabilize the labor and student force.

Digital University. Taking the conversion from analogical to digital as an example, the university will start up the economy of knowledge, where education is transmitted through real projects that determine the kind of knowledge that the student needs, rejecting the unnecessary or irrelevant projects for the student’s education. Therefore, the time spent in classrooms and classes will be reduced.

Dual education. Students will leave the classrooms to go to the industries; there they will pass 65% of their time as students. This will reduce the impact suffered when

they graduate and it will try to integrate them into the professional world. It is estimated that only 45% of the graduates have a job directly related to their field of studies, but the hope is that with this model of education, the number will increase up to 85%.

The development of technological institutes that work as pole of regional economic and social development is promoted thanks to the connection between the different campuses of Universidad de Guadalajara and the institutions that form the SICyT, thus, taking advantage of the wealth of each of the 12 regions in which Jalisco is organized, to make the access to technology easier to companies.

In Mexico, we are used to import technology and apply it later. In other words, while we are recognized as an exporting region of products of the primary sector, we are seen as great importers of products of the secondary sector.

The Dual Education model tries to promote a cultural change in society in order to develop our own technology and to create a monetary flow that will promote the Mexican economy.

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

SECTION LEADOR EDUCATION

101

“A country or a region that does not develop its own technology is not sustainable.”

“A true university is one that produces knowledge and conveys it to the next generations.”

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

EDUCATION

ROBOTICS CLUSTER AUGE OF STARTUPS

JALISCO WITH A FORWARD-LOOKING APPROACH AND LEADERSHIP In Jalisco, with a forward–looking approach and leadership in the era of knowledge, the authorities and private initiative created the country’s first cluster of robotics. The goal is to promote, attract and show the capacities of the regional surroundings to undertake innovating projects, including the transfer of knowhow, as well as economic support through government funds.

«In the past, we haven’t been leaders in robotics, but in the future there is nothing that prevents us from being it.»

- Francisco Castañeda Jiménez. President of the Robotics Cluster

Currently, robots play an important role in popular culture thanks to science fiction and its projection in literature and movies. Nevertheless, it is a technological sector that registers a solid growth that emerges as one of the most impressive industries in the near future.

Growth in all senses According to information from the Ministry of Economic Development (sedeco by its Spanish acronym), the electronics sector registers an amount of almost 20 billion dollars in exports.

This shows that the industry of high technology continues to grow in Jalisco, bringing along projects such as the Robotics Cluster and the increase of professional academic courses on engineering. All these in order to give support to

the 650 technological companies which developed in the last decade.

Located in the building Mexico Innovación y Diseño (mind by its Spanish acronym), the cluster is formed by the Ministry of Innovation, Science and Technology (SICyT by its Spanish acronym); a network of enterprises, research centers and institutions of higher education.

The concept was born in 2013 during the Week of Mexico in Taiwan, starting operations in 2015 by creating a series of events to benefit the society through training, project development with private and public funds, productivity, representativeness, legal and tax consultancy services, as well as the knowledge production, intellectual property and startups.

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

EDUCATION

Playing today, generating value tomorrow During last year’s autumn with special guests and more than 150 participants, the Jalisciense Robotics Match took off in the facilities of the Instituto Tecnológico de Zapopan (itsz by its Spanish acronym), which is one of the actions that were carried out by the state authorities to science and technology among children, teenagers and young people. The purpose is to let them have a closer approach with robotics and awaken their abilities in the area, as well as to forge themselves as engineers in the future.

It is important to demonstrate that this type of events were successful thanks to the outstanding work of the young Jalisciences in the global competition of robotics, organized by the National Aeronautics and Space Administration (nasa) and the Massachusetts Institute of Technology (mit), in which 179 teams of 14 different countries participated.

Technology used by the participants: - Lego Education - Arduino - Raspberry - Udoo - BeagleBoard

103

106

JALISCO’S PRIDE

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

CARESTREAM

HIGH-TECH INNOVATIVE SOLUTIONS Carestream’s specialty is the applied technology used in analog x-ray, computed radiography and direct digital x-rays, Carestream is leader in medical imaging due to its excellence in customer service and its world-class quality standards.

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

107

JALISCO’S PRIDE

In Carestream, investigation and innovation allow the development of the most advanced technology to be adapted in clinics, individual hospitals, wide networks and whole countries.

Carestream has an employee base that is keen on offering high quality solutions to their customers, a product portfolio that is leader in the market, and a financial strength to invest in the future, Carestream takes advantage of its past success to grow and innovate in the future.

They currently have the leadership in the world market of: radiology and medical informatics, X-ray solutions, medical printing systems and dental equipment.

They also have the great development in Medical Printing Systems, Picture, Película, Digital Intraoral Plate Systems, Digital Intraoral Sensors and Dental Digital Panoramic Imaging.

An example of Carestream’s leadership is the only and portable x-ray system Carestream DRXEvolution, which is composed of a fully automatic pillar that folds up, with a wireless DRX detector. It is a truly x-ray room on wheels that can be moved to any place and provide high-quality pictures, it can be easily handled and that spin 360 degrees with one hand.

Providing service to more than 90% hospitals worldwide Introducing DRX-revolution

www.carestream.mx

/CarestreamLAR

@CarestreamLAR

The company is leaded by Alberto Caballero Brousset, Carestream’s president and general director in Latin America and the Caribbean; and Miguel Nieto Ramos, general director in Mexico. Both men are believers of the company’s philosophy: “The customer is the beginning and end of everything we do.”

Carestream is the heir of more than 100 years of experience of Eastman Kodak Company, becoming independent from such firm in 2007, and creating a solid team of specialized human talent.

infor-mx@carestream.com

(+52) (33) 3134 6200

SECTION LEADOR HEALTH

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

- María Georgina García Martínez, president of the Cluster in the Medical Hospital Industry in Jalisco. -

REMOTE ASSISTANCE: ELDERS AND DISABLED PEOPLE

In Jalisco, the Cluster in the Medical Hospital Industry moves forward in its path to innovation and technological development with a high impact in society, this is why the cluster has started a new project based on software and hardware specialized in remote assistance, as well as a modern call center.

This will allow the offering of preventive care for the elders and for disabled people through panic buttons and remote assistance devices based in Communication and Information Technologies (cit).

The project is ready for its pilot implementation stage in Guadalajara. It will give free service to 500 people that will be able to access to monitored information on physical, psychological and social activities through two devices: Panic buttons activated in case of a medical emergency.

The user will be able to activate it during a critical moment and it will immediately redirect the call to the call center through the platform Galeno. The alert will be sent to five previously assigned numbers. This way we can assist and intervene when needed.

Proactive calls promoting health and its follow-up through qualified personnel. These are calls for the promotion of specific campaigns that are linked to the Health Ministry, as well as a follow-up on medical treatments, interest for the mental state of the patient and different activities focused on the prevention and care.

The project is supported by different international proven models such as Fundación Once in Spain, (currently Ilunion by its Spanish acronym), with which a link of cooperation exists for the transfer of knowledge and technology, making it suitable for the specific needs and characteristics of the inhabitants of Jalisco.

A similar model of assistance for this vulnerable sector doesn’t exist in the country. A model that allows people to have a remote, strict and permanent monitoring with the help of technology making it easier for them to stay home and dignify their life standards and lifestyle without invading their privacy.

The population that will be benefited from this remote assistance can be wide. According to numbers from the 2013 census made

by Inegi, in Jalisco there are 671,323 people over 60 years old, which represents the 9% of population. This is why the Cluster in the Medical Hospital Industry of Jalisco is currently developing a model that can be spread throughout the population of the municipalities of Jalisco with the purpose of multiplying the benefits and social impact.

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

The Cluster in the Medical Hospital Industry moves forward thanks to its project of remote assistance for elders.

SECTION LEADOR HEALTH

109

HEALTH

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

IJAM, PROMOTING RESPECT AND INCLUSION FOR THE ELDERS With the goal to promote the special and priority attention for the elders, IJAM (by its Spanish acronym) evaluates, designs and applies public policies in the areas of health, employment, economic promotion and recreation in order to promote respect and social inclusion.

The hiring of personnel of 60 years and over is rare in our country, unlike other nations where it is very common to find the combination of experience with youth.

The Jalisciense Institute for the Elders (ijam by its Spanish acronym), as part of the Ministry of Development and Social Integration of the Government of Jalisco (sedis by its Spanish acronym), is a decentralized public organism that began its activities on August 28, 2013.

The director of the Institute, Alma Salas Montiel, with the instructions of the Governor of Jalisco, Jorge Aristóteles Sandoval, has carried out a series of agreements with different public and private organisms, settling down bridges that are helpful for the improvement of the conditions of the elders in the state.

Activities that contribute to the recreation, physical, artistic, social and human development are carried out in the state’s municipalities, in addition of the free legal advice and assistance. ijam is linked to the Social Programs of dif, sedesol, sedis, coedis, ineejad and inapam by its Spanish acronyms.

Currently, there’s a population of 671,000 elders in Jalisco, many of them don’t have a job or a pension, neither their own economic resources nor from relatives to help them to survive.

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

Mexico experienced a demographic transformation in which the number of people of 60 years and over increased. For this reason, the structured public policies focus on giving attention to this segment of the population.

Nevertheless, it is necessary to join efforts between the public and private sectors with the purpose of solving a part of the issue.

For those companies that want to help or that have the symbol of Social Responsibility Company (csr), a great opportunity opens to fulfill their assignment to actively contribute to the improvement of the social, economic and environmental surroundings. The hiring of personnel of 60 years and over is rare in our country, unlike other nations where it is very common to find the combination of experience with youth; something that impels the development and growth of the enterprise sector by optimizing its competitive situation as an added value.

The companies in Jalisco have the great opportunity to pay attention to this segment of the population. If they dare to hire their services, surely they will be pleasingly surprised; this is what the experience of ijam guarantees.

HEALTH

111

112

JALISCO’S PRIDE

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

DEM Bañuelos

HEALTH: MAIN INGREDIENT IN LIFE With a deep inspiration to serve, DEM Bañuelos distinguishes as a professional clinic in mammogram studies, ultrasound, colposcopy, pap smear and laser surgery with cuttingedge technology, focused on the early prevention for each of its patients.

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

High Technology - Innovating Voluson E6 de ge technology hd live.

- hd-live Technology, shows the face of the baby.

- Tomographic ultrasound imaging (tui), diagnosis of the fetal heart and brain - Ultrasound hd-flow.

- Bidirection doppler technology, vascular examination , study and detection of venous and arterial pathologies.

113

JALISCO’S PRIDE

Something that distinguishes dem bañuelos is the respectful and decent treatment that patients receive, making out of each medical appointment, a formidable life experience in health care.

Since January 2011, with the visionary leadership of Dr. Mónica Bañuelos Contreras, each patient has a life expectancy in dem Bañuelos, where the user finds confidence and security in every clinical study and lab test.

Without a doubt this company, inspired in prevention, will be remembered by its patients as a warm place where private medicine is within everyone’s reach, with first-class services and a high human sense. It is clear to dem bañuelos that thousands of women are exposed to many dangers that can be treated with an early detection: “If you

www.dem-banuelos.com

save a woman, you save a family”, this is the main reason to provide a specialized service to women, which are the pillar of family and society.

By the quality of their services, companies like Grupo Salinas, Modelo and coparmex Jalisco among others, trust in dem bañuelos, for the prevention and health care of their human talent. dem bañuelos also stands out as an educational institute with a masters degree, workshops, specializations and a course in medical ultrasonography with the recognition of the prestigious Universidad Autónoma de Guadalajara (uag).

/dembanuelos.diplomados

@dembanumonica

dem.medic@gmail.com

+52 (33) 3615 1526 +52 (33) 3615 8146

114

JALISCO’S PRIDE

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

AGYDSA

CONFIDENCE ON YOUR TABLE Aceites, Grasas y Derivados s. a. de c. v. (agydsa) is the leader company in quality in the oil industry in Mexico. With its own production, distribution and sales network, it is prepared to timely meet the market needs, guarantying supply with a personalized service and technological innovation in every process.

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

115

JALISCO’S PRIDE

Agydsa is formed by production plants, corporate units and distribution centers located in more than 110 cities throughout Mexico. Each year, it grinds more than 650,000 tons of oil seeds supply of its commercial brands where the following stand out: Aceite Cristal, Aceite Kartamus, Manteca Vegetal Cristal, Manteca Vegetal Flor de los Altos, Manteca Vegetal Abajeña, Manteca Vegetal Tapatía and its main product, Aceite Canoil.

Agydsa’s production plants are a model of automation and continuous improvement. They have the Environmental License and Clean Industry certifications, issued by the Ministry of Environment and Natural Resources (semarnat by its Spanish acronym).

Each day a thousand homes enjoy healthy food prepared with agydsa’s products.

Corporativo aceites, grasas y derivados s. a. de c. v.

- agydsa - patrona - gosa - mosa - soba

Canoil: healthy by nature Nowadays, the 100% canola oil is the healthiest to eat because it maintains the seed’s natural and nutritional properties.

Its high nutritional content in Omega 3, in balance with Omega 6 and 9 also helps to prevent heart diseases and the oxidation of cells.

Agydsa’s value lies in its products’ quality and in the high commitment that it has with society by promoting the economic development of the regions where it is sell. Only in Jalisco Agydsa is the source of employment of 1,200 families, in addition, it is a proud sponsor of charities and organizations like Teletón.

agydsa is:

- Aceite Canoil - Aceite Cristal - Aceite Kartamus - Manteca Vegetal Cristal - Manteca Vegetal Flor de los Altos - Manteca Vegetal Abajeña - Manteca Vegetal Tapatía

www.canoil.com.mx

contacto@canoil.com.mx

(+52) (33) 3880 3880

SECTION LEADOR SPORTS

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

- Jürgen Damm Rascón, Tigres uanl soccer player. -

FIRST DIVISION VENTURE

By definition, the art of undertaking is an action that covers all sectors of human activity, from business to the world of sports. Especially in soccer, starting a career is a challenge that begins at an early age and is filled with sacrifice, commitment and mainly, effort.

Undertaking can become a habit. I, as a soccer player, can relate my sporting activity with daily life. In other words, when you are in the field, your mission is to score a goal into the opponent’s goal area by kicking and avoiding obstacles. Life is the same, by undertaking an activity or a new business; you must overcome tests and have the eyes on your target.

It gets very difficult when you know your value and great potential but your work is not recognized. In times like these, it is necessary to change your perspective and focus all efforts in yourself, in competing with yourself and overcoming your records so when the time to shine comes, you will be more than ready to beat your rivals.

There is a winner and a loser in each game, competition or world cup. You can’t always win, but you can always learn. At the beginning, we suffer with each defeat, but we must make the commitment to ourselves to get up and face all challenges.

In soccer, we have very clear that even though we don’t win the title; the team must recover with energy and get back to the next game with more strength and character to successfully rise from defeat. In soccer, life and business, it is not always possible to achieve goals. Sometimes, things go well but if not, you must keep fighting.

Soccer is a very dynamic sport with great speed. To be named as the second fastest player in the world is an advantage that has taken me to stand out in the soccer field, but that’s not everything in the world; you can’t be the best without effort and hard work.

Many define success as the top of power and wealth; however, I think that succeeding in life is to achieve the goals you set out as a kid. I believe in God, my success comes from him. It is an honor to be part of the First Division of Mexican Soccer, at such an early age.

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

“The art of undertaking is an action that includes all sectors of human activity, from business to the world of sports; where a scoring a goal is the same as conquering business goals.”

SECTION LEADOR SPORTS

119

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

SPORTS

JALISCO, NATIONAL LEADER IN SPORT IN THE INTERNATIONAL SIGHT

For the sport in Jalisco, 2015 had no precedents. The athletes demonstrated their dedication and courage by prevailing in the main national matches and highlighting the name of Jalisco, which was recognized by its strength in several disciplines.

As part of its sport path, Jalisco had an excellent contribution in the medal ranking of 2015 Pan-American Games Toronto; even obtaining the direct pass to the next Olympic Games of Rio 2016 in some categories.

With this exemplary performance, Jalisco stood out as a champion of the President Award, granted by the National Sport System (sinade by its Spanish acronym) to the state with the best results in the National System of Competitions.

President Award of Mexico

Sport by the National Commission of Sport (conade by its Spanish acronym), who defines the absolute champion of the appraised President Award. Jalisco won this award for the first time.

Events of the National System of Physical Education and Sport:

The philosophy of the athletes in our State is focused in the objective of obtaining the first places in each match. With this in mind, Jalisco stood out as winner of the most important prize in a national level, which is granted to the organization with the best results in eight sport competitions that are made throughout the year.

- National Olympics - Universiada Nacional - National Games of elementary schools - National Games of of Secondary schools - National Games of Highschool - paralimpiada nacional - Popular National Games - Indigenous National Encounter

These events form the National System of Physical Education and Sport, and are set up according to what is established in the Regulation of the General Law of Physical Education and

In 2014 the first President Award was given to Nuevo Le贸n, next were Jalisco and Baja California in a tie, followed by Sonora, Estado de Mexico

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

and Mexico City. The award is given each year, where 34 states compete, each one conformed by its own team of athletes: Federal entities, Mexico City, Universidad Autónoma de México and the Instituto Politécnico Nacional.

Competing to win The effort and discipline of each athlete were reflected in the results of 2015, promising a 2016 filled of success and direct passes to the world’s greatest event: Olympic games Rio 2016.

In addition to obtaining the President Award, Jalisco broke the record of medals obtained in the National Olympics 2015, with a total 1,024 medals.

Throughout 2015, Jalisco’s athletes participated in 106 international events, obtaining 306 medals; 105 gold, 99 silver and 102 bronze; placing the state as a protagonist in world-wide events.

Recognized athletes For the second time, the diver from Jalisco, Iván Alexander García Navarro received the State Sports Award, which is granted by the Federal Government through conade to the athletes with the most outstanding results throughout the year.

Similarly, volleyball player Samantha Bricio, was elected as Player of the Year 2015 by the American Association of Volleyball Trainers (avca), honor that adds to the one of National Player of the Year

by EspnW, in addition to the nomination of Player of the Year of the Pac-12 Conference, as well as being part of the All-American selection.

SPORTS

121

122

JALISCO’S PRIDE

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

MOBILE ACADEMY PRENTIS GOLF DISCOVERY

DISCOVER A SPORT FILLED WITH EMOTIONS The Mobile Academy Prentis Golf Discovery is born in Guadalajara with the purpose of being a seedbed of future golfers that wish to get involved in an enterprise, familiar and friendly environment. The door to the sport of success.

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

123

JALISCO’S PRIDE

The Mobile Academy Prentis Golf Discovery gives lessons with a unique and exclusive methodology for the basic teaching of this sport through effective tools that allow the students to properly develop themselves in the golf courts. The program is based on the “Manual of Theoretical and Practical Golf for Beginners”, which has been successfully published in Guadalajara’s main bookstores.

“A place to discover golf but mainly to discover yourself.”

-Prentis

It improves the psychological and physical condition of those who practice it.

Stress control, team work and the ability to keep calm in difficult situations.

Mastering the techniques of this sport involves a self-discovery of each player’s personal character, reason why the golf course is an excellent place to do business, since you will get to know the qualities of those you plan to be professionally involved with.

With great talent and excellent treatment, Licenciada Blanca Laura Vázquez Aguilera shows her spontaneous temper and her visionary character by undertaking the golf specialized education. An unmet task in the country in spite of being a sport included in the next Olympic Games Río 2016. Thus, it is the first professional golf academy in Mexico.

Blanca Laura explains that the proposal has had a great acceptance because its objective is to simplify the access to this sportive circle of new golf lovers that wish to be part of a golf fraternity, where the culture of competitiveness is shared in an enterprise environment. The course is comprised of 11 golf clinics that can be taken personally or in group.

“This is the most important innovation in golf, where the main thing is to evoke the excitement of a country and that people can practice golf and receive the benefits that this sport offers globally.”

Prentis Academy Discovery Golf also has the goal of promoting Jalisco’s economy through the businesses that are carried out in the golf course; a trend that has spread successful around the world.

It is time for your better swing; it is the moment to contact the Mobile Academy Prentis Golf Discovery, your access ticket to the most successful emotions in the world of business.

www.prentis.com.mx

/PrentisGolf

@PrentisGolf

relacionespublicas@prentis.com.mx

+52 (33) 35 99 0848

124

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

PALCCO

OPENING OPERA GALA This was how we celebrated the birth of one of the most important cultural projects of Jalisco, by enriching our identity as Tapatíos. Congratulations to our country’s arts and culture!

125

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

NEXO BANREGIO

CONEXIÓN CRÉDITO In the networking breakfast to announce the event Credit Connection, the strengthening of young people was promoted, as well as the transformation of the business environment though business venture.

126

JALISCO’S PRIDE

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

MICHAUD

APPEARANCE OF SUCCESS: A CONSCIOUSLY MADE SUIT The supply of garments won’t be the same now that Michaud provides an interest proposal of custom-made suits and fashion concepts for the young audience that represent confidence, elegance and style.

The concept was design by Alan Mares Michaud, who revolutionized the activity of custom-made garment making and selling of accessories.

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

127

JALISCO’S PRIDE

Now Michaud leads this company with a dynamic leadership and the mission to meet the needs of its clients in relation to apparel and appearance: “We attend both particulars and companies that require excellent quality clothes as well as counseling in professional appearance.”

In this modern tailoring, available in social networks and web pages, you will be able to find cutting-edge fashion where you will receive a completely personalized consulting before, during and after your purchase with the certainty that the garments will always be flawless.

Michaud will always give support to make adjustments in sizes or customization.

Since December 2014, Jalisco has the important proposal and design of Michaud, covering the global fashion trends under the concept of suit yourself, with a wide portfolio of suits, jackets, pants, coats, shirts, custom-made shoes, cuff links, accessories and the most important thing, personalized consulting in appearance.

What makes Michaud’s proposal unique is that the garments have a guarantee on manufacture and design. This professionalism and reliability can be noticed in the timely deliveries. All these so you can wear your new professional appearance in the right moment with attractive prizes.

The young adults that worry about their first business meetings with highly qualified executives now have an ally, where they will receive consulting on the best styles to convey a dynamic, friendly, distinguished and secured appearance.

www.michaud.mx

/Michaud.mx

alan@michaud.mx

(+52) (044) 3317 642 388

130

BUSINESS LEADER

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

KOKORO - CARE & STYLE

INNOVATION IN THE FASHION AND BEAUTY INDUSTRY In a market where trends are constantly renewing, remain at the forefront is an act that creates advantages in the world of business. Kokoro – Care & Style proved its value by maintaining a portfolio with the best and up-to-date products and services in Mexico’s fashion and professional beauty sector in Mexico.

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

131

BUSINESS LEADER

Education as a guide to undertake and innovate Kokoro - Care & Style’s undertaking is one of the main factors of its development as specialized products and furniture distributor, providing effective solutions to each need in the beauty salon.

Making its way in the industry, Kokoro stands out for including educational and training methods in each of their products. In other words, through the training and expert update of customers, hairstylists, and makeup artists, Kokoro offers an added value in user experience to increase market participation of the distributed products.

The constant search of innovative products in the world provides an unparalleled diversity of its commercial portfolio. Its customers’ businesses will offer new proposals in specialized services, have more incomes and captivate massive markets with innovative brands such as Kativa. A luxury division for a selected audience can be created with brands like Living Proof and unite, establishing ahead of the competition.

Kokoro – Care & Style is always at the forefront in trends and innovations. It is an example of success in representing the beauty of all Latinas in the world.

Kokoro - Care & Style are beauty, professionalism and lifestyle with the best brands: Bosley

tigi

Macadamia Professional Macadamia Natural Oil

unite kativa

®

www.careandstyle.com.mx

/Care&Style

@careandstylemx

servicioacliente@careandstyle.com.mx

(+52) (33) 1107 6323