SANMINA

Digital Magazine

Javier Carral Trigueros EVP SANMINA Mexico

P.44

SANMINA:

Consolidating the manufacturing and export industry of Mexico

DIGITAL DOWNLOAD

SECOND TRIMESTER 2016 | No 04, GRUPOAUGE.COM.MX

FOREIGN TRADE: THE AUGE OF EXPORTATIONS IN MIDDLE EAST P.36 BRANDS OF INTERNATIONAL TRANSCENDENCE

4

The Quadruple Helix: cutting-edge strategies for Mexico

- Business strength – Government – Academy – Society -

THE AUGE OF MEXICO

5

FROM THE INTERNATIONAL PERSPECTIVE

THE INFLUENCE OF THE FOREIGN POLICY OF MEXICO

IN THE INTERNATIONAL OPPORTUNITIES FOR THE COUNTRY. - By Chancellor Claudia Ruiz Massieu – Secretary of Foreign Affairs. -

The international presence of Mexico is not new but the terms and languages of our relationship with the world have changed significantly during the past thirty years.

We went from having a connection based in cultural affinities to an opening underpinned in our commercial exchanges, tourism, investments and cooperation in science and technology.

Our contacts have diversified too. Along with the strengthening of our relationship with our traditional partners: North America and Latin America, we are now looking for new alliances and markets in the regions that, in the xxi century, are at the forefront in innovation and economic growth, such as Asia Pacific, the Arabian Peninsula and India.

Partnership, which will give us access to 6 new countries, adding 155 million consumers for the Mexican products.

From the diagnosis of the new international scene, from the beginning of his governance, the President Enrique Peña Nieto defined a vision to establish a modern and proactive foreign policy, not only focused in the defense, but also in the active promotion of concrete interests that are seen in tangible results.

Currently, our country is the 15th economy in the world and we have 12 free trade agreements with 46 countries, which give us access, in preferential terms, to the 60% of the world’s market, which means a total of 1.2 billion potential consumers.

Only with United States, our bilateral trade has grown 547% since the beginning of nafta and, recently, we ratified the Trans-Pacific

Regarding tourism, last year we reached a new historical record with over 31.2 million visitors and an economic income of over 17 billion dollars. Since 2012, this industry has increased 37%, and in 2015, Mexico was among the top 10 international destinations in the ranking of the World Tourism Organization. This achievement was thanks to the dynamism of the private sector, the determined action of the government and our natural and cultural wealth, since we are the 4th country with greater diversity in the world and the 6th with more recognized places by unesco as Heritage of Humanity.

In light of this great potential, a major focus of the international tours of the President Peña Nieto, and those of the Ministry of Foreign Affairs, is the promoting of opportunities of trade, investment and tourism, as well as a closer collaboration with the private sector.

For example during the recent work visits to Europe, groups of Mexican entrepreneurs

accompanied the delegation in order to strengthen and opening new spaces with strategic partners through meetings and signed agreements. Germany has 1,835 signed agreements operating in Mexico, which create around 120,000 direct jobs. United Kingdom is one of the main countries that sends tourists to Mexico, with more than half million in 2015. The Netherlands is our third greatest investor with significant companies such as Unilever.

All these efforts are framed in the premise of inclusive development, meaning that the benefits of national development can be exploited by entrepreneurs of all sizes, and can be also translated in more jobs for workers in industries that offer greater salaries.

The foreign policy as a way of public service is the one in charge of translating the presence and excellent political dialogue that Mexico has with the world. A dialogue based in initiatives and actions that have a positive impact by transforming and improving the reality, opening doors, opportunities and prosperity.

- Business strength – Government – Academy – Society -

6

The Quadruple Helix: cutting-edge strategies for Mexico

INDUSTRIAL COMPETITIVENESS

By Manuel Herrera Vega, President of concamin

The talent of Mexicans is the best resource that our country has to make a better industrial competitiveness and face the actual challenges on economic and social matters.

The productivity of our economy can increase substantially through applied innovations and technological development, training of productive talent, the promotion of industrial competitiveness and the strengthen of the productive linkages with inclusion of the sme’s, that can make a difference of what is made in Mexico in the face of our main business partners and competitors.

Convinced that the industry is where we can create a higher amount of jobs, added value to products made in Mexico and successfully compete outside the country; we established the Group of High Level for the Industrial Competitiveness, where we set up the bases for the settlement of a National System of Industrial Competitiveness, with competitiveness simulators, and regional and national agendas based in the World Economic Forum model, using the National Index of Competitiveness, which we will create along with the shcp, the Ministry of Economy, Banxico and inegi.

On this matter, one of the immediate needs of the industry is the connection of the academy and the industry, to guarantee that there will be graduates with the required knowledge and abilities that will allow us to face the challenges of the global economy of knowledge in permanent change.

For this reason, it is priority for concamin to strengthen the links with the academic sector through different mechanisms that can make a virtuous circle where the educational offer covers the need of the labor market.

Through our agenda for the creation of talent, promoted by the Ministry of Public Education, the main goals of this connection are: promote the development of a business and innovation culture that focuses in the improvement of competitiveness of the Mexican economy; perform curricular activities along with the academic sector; create internships, visit and exchange programs; promote the transfer of technology and knowledge as well as scholarship programs for the first job, among others.

We, industrial entrepreneurs, believe in Mexico, therefore, we create in Mexico.

- Business strength – Government – Academy – Society -

The Quadruple Helix: cutting-edge strategies for Mexico

7

ABILITIES OF THE EDUCATION SECTOR

By Itzcóatl Tonatiuh Bravo Padilla Rector of Universidad de Guadalajara

The characteristic that defines the society of knowledge is that it has become the main asset in the growth of nations.

Universities have established as a highly demanded asset because they are the main creators of knowledge, although they are not the only ones, and because they are inserted in the dynamic of global competitiveness.

In the case of Mexico, in addition of carrying out functions of professional training, scientific research and dissemination of culture; universities have developed an essential role to create civic and democratic values.

Faced to current challenges, the schools of higher education need to endorse the quality of the offered services, as well as designing new approaches and strategies. It is important that universities promote creativity, entrepreneurship and team work, as well as the capacity of its professors and graduates in order to communicate efficiently in their mother tongue and other languages.

In order to reach this goal, it is necessary to strengthen the relationship with governmental, productive and social sectors to share projects that contribute to the scientific and technological development, to the solution of social problems and to improve the quality of life of people.

In accordance with its public good character and inherent right, it is urgent that our country applies policies that favor every citizen’s access to higher education in order to maintain its potential as a social mobility factor and to promote inclusion, sustainable development and pacific coexistence.

- Business strength – Government – Academy – Society -

8

The Quadruple Helix: cutting-edge strategies for Mexico

SOCIAL COMMITMENT: CONCRETE ACTIONS

By Patricia Roxana Chávez Gracián, creator of Fundación Roberto Chávez Gracián

The quadruple helix would not be complete without the participation of society, who sometimes is, represented by nonprofit social institutions that look to solve the issues that affect the city, with humanitarian solutions that improve the life quality of people in challenging situations, by offering them a new opportunity of comprehensive growth.

In memory of my father, who taught me the power of words, who forged me in work and business, and mainly, who inspires the unity of my family; we have created the Fundación Roberto Chávez Gracián for vulnerable groups due to age or disability.

This institution has no economic objectives and it does not accept religious, social or racial discrimination. Its mission and raison d’être is to give support to people, groups, sectors and regions of limited resources for the improvement of its life quality. We also work hard to settle and increase the survival conditions and the development of indigenous communities and vulnerable groups.

It is a priority, within the work of the quadruple helix, to raise awareness, motivate and promote actions in benefit of those that due to adverse situations do not have a voice or access to a platform of social assistance or rights commission.

Through these words, I invite the readers to get involved in social initiatives that create and promote charity activities in favor of social institutions, as well as to join and demand public actions that transform our city into an example of social commitment for other communities.

- Business strength – Government – Academy – Society -

EDITORIAL LETTER

MEXICO: VISION AND WORK IN AUGE María Eugenia Jiménez Zaragoza, Presidente Grupo Auge.

It is an honor to introduce to you this new edition of Auge de México, whose main effort is to present to our readers the cultural wealth of our country by being a highly receptive territory for tourism, filled with culture, archeological and colonial paradises and vineyards. As well as working people and people of faith that takes pleasure in a cuisine that is recognized as Heritage of Humanity; cradle of visionary entrepreneurs that transform the international economy day by day.

These virtues are promoted, strengthened and exploited by the recent tourism activity that is carried out in the country, same that is commented here for you; our opinion leaders. You will find that the areas of this sector that stand out the most due to their important involvement as investment creators, are the sectors of business, education, culture, health and viniculture.

I thank the messages from the president, Enrique Peña Nieto and the Secretary of Foreign Affairs, Claudia Ruíz Massieu, whom allow us to know the place of Mexico as a world strategist for the development of business.

We are very excited to have on the cover of this issue to the iconic entrepreneur native from Jalisco, Jorge Vergara. The talk that we had with him allowed us to see the passion that he has in every single one of his projects, as well as proving our impetus to show a Mexico that strengthens each day in its expansion and comprehensive development.

On the other hand, I would like to recognize and share with you the work of Asociación Sueños y Esperanzas a. c., which offers comprehensive attention and care to the most vulnerable groups of our society: abandoned and abused children. There, children receive a second chance, this is why I would to express my support to its cause and invite all readers to join in their new project that seeks to build an orphanage.

I would like to invite you to be part of the transformation of this country since I strongly believe that the values, ideas and the work of visionary Mexicans shape up the synergy that will maintain and increase the Auge de México.

9

CONTENT

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

tHE QUADRUPLE HELIX

Cover

Cutting-edge strategies for Mexico.

P. 04

Foreign trade The Auge of exportations in Middle East.

P. 36

Jorge Vergara

The businessman that wants to change the country.

P. 32

Section leaders Bosco de la Vega

Enrique de la Madrid

José Galicot Behar

Francisco Ramírez Yáñez

Ricardo Vega-Montiel

The Mexican value.

Tourism as economic platform.

Art in the Mexican industry.

Comprehensive and quality college education.

Mexico: global destination of the medical tourism.

P. 38

P. 76

P. 88

P. 122

P. 130

11

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

BUSSINESS

Jalisco

grupo auge

María Eugenia Jiménez Zaragoza president grupo Auge

Breaking records in foreign direct investment.

Alejandro de León Jiménez

P. 40

Adriana Leticia De la Cruz Siordia

general director

administrative director

Montserrat León Partida public relations

María Eugenia Jiménez Zaragoza

tOurism

Tourism competitiveness

executive director

Ilce Betsabe Mancera, Berenice Lomelí general assistant

Increasing the value of Mexico for the international traveler.

David Carrillo Armas, Aram Alejandro Mena

P. 80

David Carrillo, Lylyana Avilés

editorial staff

estyle correctors

Isabel Trigo Ramírez Correspondent

Lylyana Avilés, David Carrillo Armas, Arturo Cervantes Galván, Rick Alaniz

CULTURE

TIJUANA CULTURAL CENTER - CECUT

Institutional benchmark of the Mexican northwest.

P. 90

multimedia and graphic design

Lylyana Avilés, David Carrillo Armas editorial design, copy editing and layout

Rick Alaniz, Ángel Gutiérrez photography

Lylyana Avilés photo editiing

Erika Karina García Padilla translator

Arturo Cervantes Galván digital platform

GASTRONOMY

Gastronomic routes

Tradition, culture and Mexican attraction.

P. 106

David Carrillo Armas, Lylyana Avilés, Darbo Scalante Community manager

Ricardo de León Jiménez comptroller

Mara Marcela Venegas Mercado accounting advice

Óscar Jiménez Zaragoza administrator

EDUCATION

The best universities in mexico P. 124

HEALTH

the value of the medical tourism P. 134

Fernanda Robles Jiménez, Mtro. Arturo Martín Pérez Díaz Collaborators

Auge de México is Business Promotion and Auge publication s. a. de c. v. with the reservation of the exclusive use of the title Jalisco: Auge de México, 03201203131255450001 date September 13, 2013.

Issued by the Dirección General de Derechos de Autor. Certificate of title and content is in process.

Any reproduction, total or partial, by any process whatsoever, nor electronic, mechanic, photographic or recorded, without the express authorization of the editorial, is prohibited. Fomento y Auge Empresarial S.A. de C.V. is not responsible for incurring in any involuntary errors or mistakes made in the information of this issue. © D. R. Fomento y Auge Empresarial S. A. de C. V. Av. Novelistas 5137 Col. Jardines Vallarta 45027, Zapopan, Jalisco +52 (33) 3673 2001 +52 (33) 3944 4006 www.grupoauge.com.mx contacto@grupoauge.com.mx Auge de México - Digital Magazine Hecho en México

CONTENT

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

EDITORIAL

CONSTRUCARR. Building the social progress of Mexico.

P. 66

Daniel De Paul. The first impression matters.

P. 142

People in Auge. Business events of great importance.

P. 140

E-Quallity. Specializing the technological sector in Mexico.

P. 68

Comunidad creativa. Creative community.

Core of the economy and significance.

P. 28

Editorial letter.

P. 09

IN THE WORDS OF...

Puerto Vallarta: International Conventions Center.

By Juan Mejorada P. 14 Added value of the growing economy.

By Humberto Inzunza P. 16 Destinations for a healthy life style.

By Adrián Murillo P. 18 Craft tradition as a symbol of the Mexican identity.

By Rodo Padilla P. 20 Summer wines.

By Marco Antonio Amador P. 22 If you save a woman... you save a family.

By Mónica Bañuelos Contreras P. 24

OUR LEADERSHIPS

Centro Cultural Universitario - CCU. Cultural rock of the west of Mexico.

P. 30 INDEX - CONCAMIN. Promoting the Mexican economy.

P. 42 SANMINA Mexico. Consolidating the manufacturing and export industry of Mexico.

P. 44 GP Logistics. Providing logistics solutions of global quality.

P. 48

Nube. Revolutionizing an industry in Mexico.

P. 70 CDS Parking Inc. At the forefront in automation and apps for parking lots.

P. 72 PROMODESA. Creating business opportunities for investors.

P. 74 Grand Hotel Tijuana. Live the Grand experience.

P. 78 AEROTRON. Unique experience in executive aviation.

P. 82 CANACO PV. National Chamber of Commerce, Service and Tourism of Puerto Vallarta, Jalisco.

P. 84 MIND. National model of innovation and design for the industrial sector.

P. 92

SPECIAL

BUSSINESS

The role of innovation in the Mexican economy.

P. 46 Tijuana Innovadora.

P. 60 Cross Border Xpress - CBX. The first binational bridge Tijuana - San Diego.

P. 64

CULTURE

Mexico. Archeological paradise.

P. 96 Religious tourism. The latent opportunity in the cultural tourism industry.

P. 100 San Juan de los Lagos. Promoting the religious tourism.

P. 102

GASTRONOMY Culinary art.

P. 104

MURTV. A unique museum in Mexico.

P. 94

Wine tourism. The art of the Mexican wine.

P. 116

AP & ALZATI. Legal and fiscal certainty to make succesfull decisions.

P. 98

HEALTH

Servicios Gastronómicos CAS. Trust and quality for industrial dining rooms.

P. 112 Tequi-Bus. The first tequila traveling museum in the world.

P. 118

The development of true foods for the preservation of health.

P. 138 editorial board

María Eugenia Jiménez Zaragoza president grupo auge

Alejandro de León Jiménez general director

ABAX. Powerful strategy for business.

P. 52

The Butchery Prime Rib House. A pleasure for your palate.

P. 120

Pequeños Emprendedores. Entrepreneur children: economic strenght of the future.

P. 54

UNIVA. Organizing the professional and technological training of Mexico.

P. 126

Juan Rafael Mejorada Flores

APRO. Vanguard and innovation in human resources.

P. 56

Gardhí Vila. Comprehensive legal experience for a globalized Mexico.

P. 128

general director of the instituto tecnológico superior de zapopan

SISME. Strengthening the competitiveness and productivity of the manufacturing companies.

P. 58

SIMNSA. Leader in the medical tourism industry.

P. 132

La Prensa San Diego. The weekly newspaper of the Latino community in Southern California.

P. 62

Vemont Clinic. Safety and innovation in plastic surgery.

P. 136

Raúl Padilla López

president of fundación universidad de guadalajara a. c.

general coordinator of business competitiveness, secretaría de desarrollo económico de jalisco

Dr. Héctor Enrique Salgado Rodríguez

Dr. Bernardino Castillo Toledo

director of cinvestav campus guadalajara

José García Macías

general director of corporative macías dueñas

Patricia Flores Ozuna

journalist

IN THE WORDS OF...

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

PUERTO VALLARTA:

INTERNATIONAL CONVENTIONS CENTER - By Juan Mejorada, General Coordinator of Competitiveness sedeco Jalisco. -

Jalisco has transformed into an important cultural and business center in Latin America with a unique impression in its traditions and the maximum expression of Mexico. It reaches every corner in the world with its mariachi, charros and its captivating tequila.

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

IN THE WORDS OF...

We can’t talk about Jalisco without mentioning Puerto Vallarta, a place that, through the years, has established and strengthen as a wonderful tourist destination of high class, where its gastronomy and exceptional weather make of it an unforgettable and unique experience.

The greatness of this beautiful harbor is now growing in the business tourism.

Thanks to Puerto Vallarta’s International Conventions Center (cic by its Spanish acronym); the business stage in the coast has transformed into the greatest economic promotion center in the Mexican Pacific.

15

cic can lodge more than 6,000 people on the inside and 21,000 on the outside areas. It is home of the majesty architectural work that is set deep in the limits of the estuary El Salado. It is the only place whose income has been used for the preservation and protection of this protected natural area, which makes it a socially and environmentally responsible company.

Through institutions like the Ministry of Economic Development of Jalisco, the invite is for every entrepreneur leader that looks for a unique platform to launch your event to the highest level in one of the most beautiful cities of the country.

IN THE WORDS OF...

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

ADDED VALUE

OF THE GROWING ECONOMY - By Humberto Inzunza, President of The Council of Economic Development of Tijuana (cdt). -

The success of a city is the result of a strategic planning that doesn’t depend on the time a politic is in power or on economic influences. Public participation united with the vision of the private sector are a factor that can exploit the social and economic development of a region, and, even more when they are involved in the different levels of the government.

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

IN THE WORDS OF...

The steps to reach a shared vision for a world class metropolis are guarantying the governability and increasing the life quality. In the Council of Economic Development of Tijuana (cdt), we have worked with our governing document: Metropolitan Strategic Plan 2034. Its main goal is to promote the economic, social and cultural development for the metropolitan area of Tijuana, Tecate and Playas de Rosarito, through its sectors and commissions, following the case of success of the rearrangement plan Bilbao Metropolis 30, in Spain.

Tijuana continues its hard work in order to achieve this goal by 2034, this is why it is very important that the other Mexican cities follow its example. The added value of the growing economy lies not only in the wealth accumulation, but in a city model in a short, medium and long term that includes information of the metropolis, better jobs, investment in human resources, articulacion on the social action, metropolis of the services for a modern region that

17

is tourist and industrial, urban regeneration, mobility and accessibility.

Altogether, these actions will establish Tijuana, Tecate and Playas Rosarito as the main center in the Northeast.

In addition of the Metropolitan Strategic Plan 2034, cdt has managed to establish its main objectives for Tijuana since its foundation in 1997, such as the crossing points El Chaparral and Otay II, Centro Metropolitano de Convenciones, Museo Interactivo El Trompo, Consorcio and TecnolĂłgico de Baja California, among others.

All of this is just a part of the mission that we have in the Council for Economic Development of Tijuana to establish our cities as mainstays of innovation and modernization for the future generations, and thus, contribute to the Auge de MĂŠxico.

IN THE WORDS OF...

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

DESTINATIONS FOR A HEALTHY LIFE STYLE

- By Dr. Adrián Murillo, President Consejo de Marca Saludable S. A. de C. V. -

One of the recurrent thoughts of any human is to improve his or her life style, especially when talking about health. But, where to begin? How to obtain it? This can often turned into a conflict, driving us away from our goals. Nevertheless, a niche in the market that establishes different cities as “healthy life destination” is growing in our country.

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

IN THE WORDS OF...

19

Nowadays, the main health concerns are chronic diseases like diabetes, hypertension, overweight or obesity; as well as the mental sufferings like stress and depression, since they affect both, quality and life expectancy.

Mexico has a great opportunity to develop alternatives that meet theses needs and than can be added to the many options that are already offered in the health tourism.

organic food stores or cooking courses is being promoted to develop a tourist product that promotes a healthy life style; one that approaches the visitors, in a complete and holistic way, to be healthy in every moment of life.

The Cluster of Medical Services of Baja California is an example of innovation as far as the creation of destinations for a healthy life style. Its strategic plan involves local products that aren’t traditionally considered as services that contribute to health, but that are also within its complementary offer. In Tijuana specially, the participation of restaurants, gymnasiums, natural and

In conclusion, integrating destinations for a healthy life style adds value to the increasing industry of health tourism, which increases the economic income, promotes the quantity and quality of jobs and improves the life of the producers and the consumers.

This encourages visitors to come not only looking to solve existing health problems, but to find solutions that, besides healing, prevent sickness.

IN THE WORDS OF...

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

CRAFT TRADITION

AS A SYMBOL OF THE MEXICAN IDENTITY - By Rodo Padilla, sculptor and artisan in stoneware ceramics and bronze. -

The Mexican identity begins with its roots, traditions and folklore. Each expression of our society’s daily routine transforms into unique pieces that represent the values of Mexico due to the Indigenous legacy and the Spaniard heritage.

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

IN THE WORDS OF...

Whether it is with sculptures and paintings that decorate from corporative facilities to galleries and museums sponsored by the private sector, the Mexican art expands to the business world –a rarely visited market- where crafts are a main part of the movement.

As sculptor and artisan, I have confirmed that the Mexican art promotes and shapes the identity of companies, in the same way exactly in which traditions and customs do to society’s integral development. This means that through art, companies can reinforce their enterprise’s philosophy, values, mission and vision.

Crafts are the popular expression of a country with a rich cultural heritage.

Each piece represents its own identity; my creations are eternal values made

21

art. They are inspired in the warm and renowned personality of Mexicans: kind, friendly, simple and, the most important, happy.

Renowned brands from the business world have used a fat man, bikers, and men with hats, but among others, my figures represent the achievements, acknowledges and executive gifts that give an added value to their corporate identity.

El gordito is a reflection of the craft turned into art, a manifestation of the Mexican identity that is part of the Auge de México with its rooted presence in the trade, development and economy of the country.

IN THE WORDS OF...

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

SUMMER WINES

- By Marco Antonio Amador, Sommelier from Vinos La Cetto. -

Wine is a pleasure that can be enjoyed all year long since it offers a great variety of colors, aromas, flavors and styles. If we truly want to please ourselves with this delicious and millenarian drink, we must open our mind and awake our senses to begin a new and fun life style.

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

IN THE WORDS OF...

I remember that time where I offered a glass of Cabernet Sauvignon Rose to a renowned entrepreneur and he told me: “ “No thanks, I only take red wine”, along with a phrase that echoed in my head: “I do know about wine”. I say to you, with sadness, that there are many people who think this way because of ignorance or lack of adventurous spirit to discover the wonders that the magical world of wine offers.

Some recommendations at the time of drinking wine are: 1. - Enjoy it with your partner or friends.

2. - Although we will always have a favorite wine, we should dare to try something new.

23

3. - Read the labels can give us valuable information.

4. - Read and share articles on winemaking will give us the possibility of understand and enjoy this drink more.

5. - Temperature in which it is served is very important, the recommendation of the producer is usually in the back label.

Although, it is a fact that depending on the taste or the mood of the people is what will be chosen at the time of eating or drinking, it is also a reality that accepting a recommendation and daring to experiment can surprise our senses in a great way.

Adventuring into a new experience, is a experience that will hardly be forgotten.

IN THE WORDS OF...

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

IF YOU SAVE A WOMAN...

YOU SAVE A FAMILY

- By Dr. Mónica Bañuelos Contreras, Co-founder dem Bañuelos. -

Women are the spiritual support of their families, and sometimes, they are also the economic support of their homes. Nevertheless, there are three silent killers that don’t distinguish between location, age, social class nor marital status: breast cancer, cervical cancer and osteoporosis. When raising awareness on the importance of this subject, we contribute to the creation of a healthy society because “if you save a woman, you save a family”.

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

IN THE WORDS OF...

25

We all have an important woman in our life that can fulfill the role of wife, mother, daughter, sister or she can be you. Health is life’s main ingredient, and most of the times, we do not appreciate it, until we lose it.

medical consultation and annual medical check-ups. Our children listen to what we say but they imitate what we do, by seeding the culture of preventive medicine, we will harvest our family’s health.

There is a commonly used expression in Mexico: “Family is the most important thing, I would do anything for my children”. Nonetheless, our actions express the opposite. If we don’t have the culture of preventive healthcare, we can take away the most precious thing our children’s have: their mother.

Every two hours a woman dies due to cervical cancer, and, in most cases, it could have been avoided with an early diagnosis. Feeding, genetics, sedentary lifestyle and certain lifestyles contribute to the development of these diseases, but the imminent danger is the lack of information, fear, or sometimes, machismo too.

I ask you, the reader. When was the last time you had a breasts self-exam, a colposcopy or a densitometry?

I know that I am addressing to women. However, the role of men can also make a difference in the health of the family. An early diagnose makes the difference.

It is important to teach our daughters to do the breasts self-exam and to take care of their body through healthy habits, such as good feeding, exercise,

Don’t waste time or give priority to material things. Health is not everything, but without it, we can’t do anything.

Love yourself and choose to be alive.

28

SPECIAL

- Mauricio De Font-RĂŠaulx Rojas, General Director of Centro Cultural Universitario. -

CREATIVE COMMUNITY CORE OF THE ECONOMY AND SIGNIFICANCE The creation of urban spaces that combine the life style and demographic changes of high technology industries with captivating center that have cultural services is essential in order to promote the economy of ideas and capitalize the creative industry for the result of an improvement in conditions to participate as a complete country in the world competition.

Universities and institutions focused on research are a bastion in the creative economy since they constitute a great source of competitive advantages because they act as a platform for experimental projects of the private sector, providing the industry with technology, talent and tolerance.

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

Nonetheless, universities can’t do it without help, the community must have the ability to absorb and take advantage of the innovation and technology that they create. They must also aid to the establishment of the range of services that make up the life style and quality of the place that creative people demand.

The combination of this with an economic infrastructure that allows the extension of a creative atmosphere, will allow the capitalization of the creative industry to the comprehensive development of any region.

Building a environment of people: creative city To create a strong business environment, it is necessary to promote a general strategy committed to attract and retain people, especially creative people that for their profile will always be looking for ideas that show their potential and intellect.

This scheme must be open to diversity by working actively to develop a cultural exchange. In Jalisco stands out a project that has recently expanded its frontiers to form a new creative city where education, industry, entertainment, culture and economy converge; this is the Centro Cultural Universitario (ccu).

ccu has fostered an ecosystem

where every form of creativity can emerge and grow as far as its capacities allow it.

Centro Cultural Universitario is a model of capitalization of ideas and culture that will help to have a better economic growth in the region, being a role model for other states to guarantee a solid future of the creative industry and the generation of ideas in Mexico.

SPECIAL

29

30

BUSINESS LEADER

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

CENTRO CULTURAL UNIVERSITARIO

CULTURAL ROCK OF THE WEST OF MEXICO Centro Cultural Universitario is a place that was created for the appreciation and joy of the artistic expressions; it improves the life quality of the community in Jalisco, giving a comprehensive and innovating infrastructure where culture, business, education, recreation and life in community are shared.

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

31

BUSINESS LEADER

The influence zone is of 22 million people under an open and receptive scheme with the diversity and creativity, ccu manifests as a dynamic and stimulating zone that favors the cultural exchange in the cosmopolitan zone of Jalisco, Mexico and the world in an atmosphere where safety, integrated mobility, sustainability and the access to every urban services are in a single place.

Thus, given its conception as a “generator of self-esteem for society”, the construction projects of each one of its facilities were elaborated with world class specifications by national and international companies that used innovating, sustainable and low-maintenance materials for its construction.

Building of ccu: - Auditorio Telmex - Plaza Bicentenario - Library Juan José Arreola - Centro de Instrumentación Transdisciplinaria (citrans) - Conjunto de Artes Escénicas - Museum of Environmental Arts - Contemporary Art Hall

For this reason, the district is perfect for the national cultural tourist development, and locally, it magnifies the Guadalajara Metropolitan Area (amg) and revitalizes its depressed zones to increase the quality of life of the people and create an economy of ideas. With this goal in mind, it was created the Trust of the University Cultural Center which is the development of a public and private investment of approximately 11 billion pesos.

The buildings that form ccu are Auditorio Telmex, nominated as the best theater in the world by Pollstar magazine in 2008, which gives back twice the investment to the city in hotels and services; Plaza Bicentenario, biggest public square in the amg; Public Library of the State of Jalisco, Juan José Arreola, which has 3 million information units, including 400,000 historic documents and can hosts 3,600 users simultaneously; Centro de Instrumentación Transdiciplinaria (citrans), which has the most advanced research team of Universidad de Guadalajara to provide specialized services in the industry. There is also the Conjunto de Artes Escénicas, which will have 5 rooms for 3,620 attendees; Museum of Environmental Sciences, a museum of living things and the future, with the main purpose of understanding the city and inspiring the nature preservation, and finally, Contemporary Art Hall, which will have two of the most important art collections in the country.

ccu is seen as

a dynamic and stimulating zone that favors the cultural Exchange between Jalisco’s cosmopolitan society.

This is how ccu is seen as a generator of self-esteem and social change, a place where traditional community will consume cultural products and will establish as the greatest cultural rock of the country in order to created ideas for daily life.

www.centrocultural.org.mx

/ccu.tulugar

@ccu_tulugar

amendoza@centrocultural.org.mx

+52 (33) 1377 5300

32

COVER

33

COVER

JORGE VERGARA

THE BUSINESSMAN THAT WANTS TO CHANGE THE COUNTRY Few days after the launching of the TV program Shark Tank Mexico, the man behind the biggest nutritional products company in the world, Jorge Vergara, talks about his life, business vision and his perspective on the land that saw him grow.

Grupo Auge recognizes the importance of his career, which inspires the new generation of entrepreneurs that has surprised locals and foreigners with risky but successful decisions.

The Jaliscience magnate sees a change in the economic culture of Mexico, a transformation that will be a breeding of ideas and opportunities for the expansion and consolidation of national companies.

In the year in which Grupo Omnilife celebrates its 25th anniversary, the panorama of Jorge Vergara starts to clarify and expand, since currently it is a live example of the commercial expansion, opening its way to South America.

Having the iconic facilities of Estadio Omnilife as background, the visionary man from Jalisco confirmed a new strategy that will redefine the way in which Mexicans watch soccer. Chivas TV makes its way in an era where streaming is the key for the main media outlets. A change that will be successful and that will also launch his prestige in the sports world at international level.

In Jalisco the growth of Jorge Vergara is wellknown through Omnilife, Chivas and recently, the real estate business. What is the key that has taken your companies to success?

The key is to always search for innovation, with this, you attract benefits for the people that chase results and not money. Persistence and determination have made us the company that we are now; these have led us to make the most of opportunities. I strongly believe that growth is produced in every single one of us. We are the only company from Jalisco with presence in South America.

How has been the commercial expansion process of Jorge Vergara?

When I started expanding my horizons and decided to extend Omnilife to South America, people in Guadalajara called me crazy. Their perspective was limited only to United States.

Since then, I confirmed that we, Mexicans, lack the vision of growing to other parts of the world. It is a fact that, even though many people still don’t believe, we have competitive projects that can result very interesting to other countries.

The speech of Vergara has maintained constant throughout the years. His strengths come out in hard times. Thus, in the middle of an economic crisis (existential too), Jorge Vergara discovered that it is best to rely on yourself than to rely on a company to move forward.

Since that moment, one of the guidelines that took his company to success started. “People that takes care of people”, and he confirmed it in the recent celebration of the 25th anniversary of Omnilife. “My goal is that they succeed in life (independent suppliers). I will never be busy for any of you, since my main interest is that you achieve your goals, that you grow, change your lives and that you share the benefits of Omnilife with your family.”

Is the Mexican coherent in goal fulfillment?

Mexicans are learning to undertake and expand. Previously, they only look for their personal interests, to make money, be rich and enjoy it. We have been working on changing this perspective and on giving the Mexican entrepreneurs a vision of growth.

34

COVER

“I believe that there is potential in Jalisco.�

35

COVER

“We have been working on giving Mexican entrepreneurs a vision of growth.”

chivas - sport club guadalajara

Eleven Mexican players that contribute to change the country’s moral leadership.

What drives Jorge Vergara to continue developing successful companies?

How does the passion for sports influences in business?

I believe that successful people must give back to society. I am very stubborn, I have to make Jalisco change. One of the reasons that I got into soccer is because we must achieve a significant change through sport activities. I am convinced that the day I achieve this, it will radically change the culture of children. But, why do I continue being so stubborn? Because I believe that we have a great potential in Jalisco.

It was proved in a study made in Costa Rica, that when Deportivo Saprissa was champion, the country’s productivity increased 22%. It is the same in Mexico, especially with the million followers of Chivas.

Now that you mention soccer, was Chivas always in your plans?

Four years before the purchase of Chivas, I started planning it with a clear objective: to create a team of eleven Mexican players that will help me change the moral leadership of the country.

It is said that men writes history with daily work, how would you like to be remembered?

The truth is that it doesn’t really matter; I’m not here to be remembered. I want to transcend with a clear objective, which is Omnilife and Chivas; transcend with the number of lives I have changed over the course of my life.

Is Jorge Vergara happy?

Yes.

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

BUSSINESS

BEST GROUND

TRANSCENDENCE IN THE MEXICAN PRODUCTION IN THE MIDDLE EAST Best Ground started its adventure with the Fair Trade concept. Currently, it has established as the company that joins a set of brands that look for the market penetration of Mexican products in the Middle East market.

With the vision and strategy set in the port of Dubai, possibilities have no limits, since the distribution phase of the national products has the most efficient and innovating infrastructure in logistics terms. Thus, those brands interested in seducing the taste of the inhabitants of Arabic countries can establish in the best current scenario.

The quality parameter of Best Ground is extremely high, since the base of its success lies in the process of representation of brands that have place their trust in this company. For this reason, the main strategy for the search of ideal opportunities

is the permanent analysis on market trends for the brands that have an emerging vision of export. Best Ground is seen as the more relevant guide, during these processes, to consolidate the globalization of these companies.

The initiative that pretends to generate its own production stands out in its plan of growth, as well as providing a stimulus to national farmers to incorporate them and complement them on the quality standards of their products, since that is precisely, one of its main added values.

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

BUSSINESS

Its main product is honey from agave, thus the collaboration with farmers has expanded by securing more than 152 farmers under the slogan of “fair trade”. This allows them to offer their products and obtain greater profits, a better quality of life, and, mainly, growth and international expansion of its production.

Precisely, it is thanks to the incorporation of its different branches and brands that have made very clear that their projects can’t be based just in a financial perspective, since they are convinced that, if so, they wouldn’t obtain the expected success.

In addition, the transcendence of the product is achieved through the success in the entire chain –from the farmer to the consumer. This dynamic has led them to become a reliable company and to obtain the certification of Organic Company.

The path travelled has not been an easy one for Best Ground. Nonetheless, the effort is worth it and is thanks to them that today; there is the possibility of exporting national products to the Middle East, Asia and Africa. However, above all this, today, they are a fair company that extends the opportunity of collaboration and growth that contribute to strengthen the Auge of the Mexican companies.

EXPORTATION TO: - America - Europe - Asia - Oceania

[ BEST GROUND PRODUCES: ] ORGANIC AGAVE SYRUP ORGANIC AGAVE INULIN Tequila

AGAVE SUGAR

Best Ground Group Companies

DRIED FRUIT PREBIOTIC SYRUP HONEY

ChIa

37

SECTION LEADOR BUSSINESS

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

- Bosco de la Vega Valladolid, Vicepresident of the National Agricultural and Livestock Council (cna). -

THE MEXICAN VALUE

PROMOTING THE AGRICULTURAL AND LIVESTOCK SECTOR FOR THE ECONOMIC DEVELOPMENT OF THE COUNTRY

In economic terms, the Mexican agricultural and livestock sector has had a great dynamism in the last years. For the first time, we have a positive balance in the country’s food and agriculture balance. In addition, we have the first place in the world in the exportation of products like avocado, tequila, beer, cucumber, mango and guava. Additionally, we are among the first places in other products such as berries, maize, watermelon, tomato, lime, honey and bovine products. This is a clear example of the value that our sector and our field for the country’s economy.

We have always thought that the agricultural and livestock sector is strategic for the country because from our experience and contact with the producers, the crops and the earth, we recognize the value and the quality of products. We realize the importance of what we do by offering goods of the highest quality to Mexican homes, which assures an income to all those that worked in the production.

For this reason, we understood that to boost the sector also means to boost a national economic dynamics. This helps us to solve highly important matters, such as assuring the supply of basic food for the people and to preserve the great food diversity that our country has and that belongs to everyone.

We see the sustained growth of this industry in recent years as the basis that will allow us to have a greater growth in the future.

If we succeed in the boosting of the Mexican field with the right politics and programs, with the organization and support of the Mexican producers; we will become a global productive and exporting power.

We know that to recognize the value of the Mexican agricultural and livestock sector means accepting a great responsibility to promote its growth and to take advantage of the opportunities.

To promote the investigation in the sector and the use of technology, are necessary actions to increase productivity and competitiveness.

This is what we look for because we also know that by doing it, we work along with many other Mexicans and succeeded in the increase of income of the small and medium producers, at the same time that we promote its organization in productive chains and clusters. The value of our field is undeniable –economically speaking- and we know that by stimulating its growth, we boost the national economy.

We strongly believe that recognizing its value, its products and producers, is to accept both the sector’s economic potential and its importance to us, to Mexico.

Our products are distinguished by unique features, such as their flavors, textures, and aromas; all of them are symbols that speak of their quality. The credit of the sector is also for us, to feel proud of the great esteem that Mexicans have towards our products.

By recognizing the value of the Mexican food sector, we accept the importance of promoting and investing in it.

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

“By recognizing the value of the Mexican food sector, we accept the importance of promoting and investing in it.”

SECTION LEADOR BUSSINESS

39

BUSSINESS

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

JALISCO: BREAKING RECORDS

IN FOREIGN DIRECT INVESTMENT In the first trimester of 2016, Jalisco is the second state in the country with greater receptions of attractive new investments and a contribution of 14.5% in Foreign Direct Investment (fdi) at national level.

With a 6% growth regarding the same trimester in 2015, Jalisco has proven to be an outstanding state that offers certainty, infrastructure and a favorable environment for the reception of foreign capitals. This is demonstrated in the confidence that Israel, Germany and United States have in our country, by being the main investors during the three first months of 2016 with an investment of over 991 million dollars.

At national level and regarding the received volume in the sector, Mexico City establishes above Jalisco with 2 billion 181.1 dollars, then there is Nuevo Leรณn with 778.7 million dollars, Estado de Mexico with 699.2 million dollars and, finally, Baja California with 481 million dollars.

Of the total of fdi that Jalisco receives, 61% is from the new investments (having the first place in the country), 16% is from the reinvestment of

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

BUSSINESS

41

utilities and the remaining 23% from accounts in companies. The manufacturing industry covered 85% of the total, standing out the pharmaceutical industry with 643 million dollars and the industry of transport equipment manufacturing with 247.2 million dollars. Moreover, the financial services sector obtained the second place with 110.6 million dollars.

Regarding the pharmaceutical industry, Israel was the biggest investor in this section, mainly because of the purchase of the Mexican pharmaceutical rimsa by the Israeli company teva for 2 billion 11.7 dollars.

investments in jalisco by country Israel – 641 million dollars – 56% Germany – 220 million dollars – 19% United States – 130.5 million dollars – 11%

42

NATIONAL PRIDE

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

INDEX - CONCAMIN

PROMOTING THE MEXICAN ECONOMY Representing the more influential enterprise force of the country, index stands as the global industry of Mexico in the maquila and manufacture exportation. With achievements and concrete actions that promote the economic development on great scale, they have consolidated “Integrado en México” as fundamental part of the productive linkage, as well as business encounters that tie Multinational Tractor Companies of the country with Suppliers and regional smes.

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

Building a Mexico of the first world

Creating opportunities for the national industry

With presence in 24 states of the country, Consejo Nacional de la Industria Maquiladora y Manufacturera de Exportación A. C. (index) is an organism that represents the general interests of its members by analyzing and improving the exportation surroundings. It offers fiscal and legal certainty because it is the government’s consultancy agency; and it strengthens projects and initiatives for the model of suppliers of the Encadenamiento Productivo de la Industria Nacional (concadena).

The alliance between two of the most important organisms of the business sector index-concamin, has created a breeding of opportunities in the industry, standing out the B2B National Business Encounter and concadena.

With a fifty years experience in the sector, today, index is one of the main sources of wealth and employment in the country. It reflects the developed Mexico that exists today; a country that competes at global level, a country committed to productivity through cutting-edge technology that offers a successful atmosphere attached to the culture of law, one that talks respectfully with authorities to propose solutions and alternatives that allow us to see, touch and feel the Mexico that we all want.

43

NATIONAL PRIDE

B2B National Business Encounter: With a national and international call, it has as main goal to connect the regional certified supply with exporting tractor companies, with the goal of reducing importations and increase competitiveness in the foreign trade. Its new edition will be held in Mexico City on July 5 and 6. It expects to surpass the numbers registered in 2015, such as effective business appointments that consolidated a negotiable demand of more than 3 billion dollars, with a high purchase viability by 961 million dollars with national suppliers.

between buyers and suppliers, based in the negotiable demand of the firsts. This smes model of development, through governmental support and competitive financings, expects to encourage national suppliers to be part of the supply chain of exporting companies and to achieve a greater national industrial and economic development and a greater competitiveness of the global sector.

Closely tied, both projects derive from the leadership of Lic. Luis Alonso Aguirre Lang, Vice-president of concamin and president of the Commission of Development of National Suppliers of the National Council index.

Their effective strategies and decisions have positioned the surrounding immex (Decree for the Development of the Manufacturing, Maquiladora and Exports Services Industry, immex Decree) as a pillar in the economic development of the nation, establishing their plan of growth as a canon for their implementation in the different regions of the country.

concadena: Encadenamiento Productivo de la Industria Nacional is the result of a virtuous circle that begins with the B2B Business Encounter Source: INEGI, National Institute of Statistics and Geography.

THE IMPORTANCE OF THE MANUFACTURING SECTOR IN THE NATIONAL ECONOMIC DEVELOPMENT

Fotografía por Agencia Fotográfica Punto de Acceso Empresarial.

www.index.org.mx

/index.nacional

@INDEX_Mexico

(+52) (55) 2282 9900

44

NATIONAL PRIDE

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

SANMINA MEXICO

CONSOLIDATING THE MANUFACTURING AND EXPORT INDUSTRY OF MEXICO SANMINA Mexico is an inclusive company of the highest international profile that is directed by Mexicans and has offices in 5 states in Mexico, 15,000 collaborators and 11 plants. It provides high technology products and Mexican mental labor to the markets of world consumption.

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

45

NATIONAL PRIDE

sanmina is part of the industrial exportation sector; it addresses its efforts to create an adequate business environment in Mexico for capital attraction and the consolidation of a platform of opportunities for the national labor force. It also contributes in the favor and development of creativity and social talent, creating a productivity culture, competitiveness and social responsibility in every community where they have industrial plants.

It is the first contract manufacturing industry in Jalisco, and it has relations with Mexico since almost 30 years. It serves, mainly, the automotive, aerospace, medical and telecommunication sectors. Furthermore, the company acknowledges its positioning in a challenging industry that follows trends. For this reason, it looks for the constant innovation to be at the forefront in the new advanced manufacturing and automation processes, as well as the creation of projects of post-manufacturing generation of added value and the design of environment friendly products.

This is how the company has taken advantage of the demographic bonus to attract people with the necessary skills to industry. This will generate a competitive legal framework in terms of fiscal, foreign trade and competitiveness; thus, assisting in the reinforcement of the industry as the main economic motor of the country. sanmina has offices in Jalisco, Chihuahua, Nuevo Leรณn, Tamaulipas and Mexico City.

This is legitimized by various quality certifications, environmental care and social responsibility, among which the National Exportation Award, National

Logistics Award, National Work Award, Socially and Family Responsible Company Award, and the National Quality Award stand out. Moreover, the company has a wide scope of certifications in international systems and standards.

To this day, sanmina continues growing in the power industry by producing consumables and tools for the companies that work in the fuel extraction in the world. It is also in constant training and preparation to face the manufacturing generation 4.0, which will revolutionize the current conception of the industry.

www.sanmina.com

/SanminaCorp

@Sanminacorp

(+52) (33) 3668 9800

BUSSINESS

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

THE ROLE OF INNOVATION IN THE MEXICAN ECONOMY Efforts are made to make innovative processes that can have a direct relation to the country’s competitiveness and economic productivity. With initiatives endorsed by the Ministry of Economy, the World Bank and the Government of the State of Baja California (sedeco by its Spanish acronym), canieti promotes the value of innovation in the private sector, showing results that motivate the Mexican entrepreneur leaders to transcend in the business world.

Innovation is not exclusive for the business sector, it is an area of opportunity for governmental institutions and private initiative; it is a challenge for everyone.

translated into greater clients or a greater market, which results in bigger sales.

The northwest region of canieti has great talent and mental labor to take any sector’s companies towards the path of innovation under the direction of Lic. José Francisco Elizondo Siller. Baja California is a state that works in the technological development with the goal of being a state – led by highly competitive companies in the globalized world- that is able to create its own products.

The strategy Méxicoit was launched in the area of Information Technologies (it), a brand of the local industry of it created to show, represent and promote the offer of the set of technologies, talent and current abilities that are in the country.

If a company innovates in its production process, its value will save time, reduce waste and make its process efficient. If there is innovation in the improvement of services, then, without a doubt, that will be translated into greater sales and more satisfied clients. If you dare to innovate creating a new product, and, it is accepted, the result will be

From the acquired experience in Méxicoit, emerged Méxicofirst, an initiative that has as main goal, the generation of human capital, with the purpose of strengthening the country’s labor force.

In quality as well as in amount, these strategies attract foreign investments that locate our country as an economic development player.

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

BUSSINESS

47

Lic. JosĂŠ Francisco Elizondo Siller canieti northwest regional president.

It is important to add that innovation is not exclusive for the enterprise sector, it is an area of opportunity for governmental institutions and the private sector; it is a challenge for everyone.

Nowadays we see more innovating sectors like the automotive, aerospace, electronic and the medical, sectors that develop along with the information and communication technologies.

Innovating means facing new challenges, with the eyes set on a result that will be a complete experience, rich in growth opportunities along with creative minds. This translates into successful and leading companies that will be a source of inspiration for new generations.

canieti promotes the value of innovation in the

private sector, showing results that motivate the Mexican entrepreneur leaders to transcend in the business world.empresariales mexicanos a trascender en el mundo de los negocios.

48

NATIONAL PRIDE

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

GP LOGISTICS

PROVIDING LOGISTICS SOLUTIONS OF GLOBAL QUALITY Strengthening its national leadership in logistics solutions, GP Logistics establishes as a benchmark of innovation, quality, trust and social value. Its coverage of systems and its associates with regional expertise have strengthened its business growth due to leader clients in the sales of products of commodity, agro-industry, and chemicals, industrial and automotive.

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

GP Logistics is leader of National Cross Dock in Cold Chain and it is the 3PL operator with greater facilities in the country, with its own operations and the biggest distribution capacity in TR2.

GP Logistics in: - Mexico - United States (Houston, Texas)

- Latin America

49

NATIONAL PRIDE

Today, its legacy and path of over 35 years shape the successful company that offers comprehensive logistics solutions that are essential in the supply chain of the companies by connecting the production systems with the final market.

The corporate and operating structure of GP Logistics characterizes by the broaden knowledge and experience that allow for the rapid decision-making with a personal approach to the client to develop and incorporate any solution to the supply chain.

Each objective of GP Logistics is addressed to the creation of synergies to offer comprehensive solutions in every aspect of the trade logistics, among which stand out the following: storage, freeze and dried refrigerators, national distribution, devolutions and POP material.

Committed with the economic development of the country, its significant network of employment and its support to national and foreign companies, have established it as the best allied in logistics procedures, expanding its scope with offices in Houston, Texas.

Cuadalajara, Jal:

www.grupoporteo.com.mx

/GrupoPorteo

@GrupoPorteo

comercial@gporteo.com.mx

(+52) (33) 3283 4800 Houston, Tx:

001 (+52) (713) 4294 369

52

BUSINESS LEADER

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

ABAX: POWERFUL STRATEGY FOR BUSINESS

SOLUTION TO COMPLEX ADMINISTRATIVE PROBLEMS Abax, with an excellent proposal of competitive consulting, helps the companies in their goal of increasing their productivity by offering them integral solutions in the administration of human resources.

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

53

BUSINESS LEADER

The winning concept of the firm is based in the identification of the corporate needs of each of its clients, as well as giving them specialized solutions. This flexibility and adaptability in the business environment makes it an attractive offer without rivalry.

For its flawless entrepreneur philosophy of discipline, order and fraternity work environment, the consulting firm, specialized in human resources, will surely be remembered, by clients and strategic partners, as a model in the Mexican west by its ability to solve any complex situation.

“In Abax we don’t just work for your company, we work as a part of it”.

The experience of Abax endorses the growth of the companies that enjoy its services. Abax has had a fast growth since its establishment in September 2014. Abax now has offices in the main cities of Mexico, such as Puerto Vallarta, Mexico City, Monterrey, Puebla, León and Baja California; with a staff of 300 associated professionals.

Many companies have difficulties to grow due to the constant change of legal provision, this is why Abax creates functional services, from beginning to end, to solve the problems that face its clients.

Solution in human resources, legal, accounting and audit issues.

Entrepreneurs that are busy making their companies profitable, receive consulting for the economic improvement. Once this administrative problem is solved, they can focus in their companies and increase their productivity.

www.abax.mx

atencionaclientes@abax.mx

01 800 890 7660

54

NATIONAL PRIDE

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

PEQUEÑOS EMPRENDEDORES

ENTREPRENEUR CHILDREN: ECONOMIC STRENGHT OF THE FUTURE Pequeños Emprendedores is a nursery of great ideas for children and teenagers that offers successful tools to entrepreneur children in order to mark the future of society while they discover their talents and abilities to give back to society, allowing them to grow in a personal level.

Pequeños Emprendedores is the first training center on values and human growth focused in the undertaking of children. Within its strategy, they have created an educational model where children understand, analyze and realize the needed foundations and tools to be successful in life. The program lasts 11 months, and it ends in the framework of Expo Pequeños Emprendedores, carried out in Guadalajara, Jalisco.

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

55

NATIONAL PRIDE

Dream, create and undertake With the objective of training children to learn to know themselves, what they can become and achieve what they want in life, each year the Expo Pequeños Emprendedores is carried out, a unique event in Latin America, which celebrated its third edition last April.

There, each small entrepreneur presents their developed products during the training program, at the time that visitors get involved in activities and workshops focused in finances, undertaking, leadership and team work. In addition, there are also presentations addressed to parents and conferences where established entrepreneurs share their stories.

A successful story This concept innovates and refreshes the entrepreneurship in Mexico; it is a creation of Carla Pedroza, who with a family committed to training in the business area and human development, decided to meet the lack of selfawareness of talents and life goals that adults carry from their childhood. Thus, the opportunity of making an extension of the training that is addressed to children and teenagers arises.

“For many years I realized that adults lack the knowledge about their talents, life goals, strengths and weaknesses, but mainly, I realized that they didn’t make what they truly wanted.”

Carla Pedroza, creator and founder of the concept.

Many people categorized this project as something impossible to make, however, thanks to the support of Lic. Adriana Corona Gil, Ambassador of Pequeños Emprendedores, what started as an idea, transformed into a reality that, today, is a company committed to guide the children in the discovering of their abilities to they learn to do what they truly love, learn to have dreams and goals, and, mainly, they can know how to reach them.

With pilot tests that started in 2009, the concept began 4 years later and gave its founder the title of Young Entrepreneur of the Year in the Business Development Congress of 2014.

/pequenosemprendedores @expopequenos

- Pequeños Emprendedores. Training program in human development, values and undertaking in 11 months.

- Entrepreneurial summer. Summer

courses focused on innovation, leadership, undertaking, creativity and finances.

- Healthy eating has never been this fun. Nutrition and cuisine workshop.

- Who am I, what do I want and where am I going? Workshop on human development self-cognition for teenagers.

Expo Pequeños Emprendedores is an event that remains in the world’s business panorama and that will shortly be imitated in other states of Mexico.

www.pequenosemprendedores.mx

Educational programs:

- Expo Pequeños Emprendedores.

Event focused in the promotion of the undertaking of children. Each small entrepreneur presents its developed products during the training program of 11 months.

contacto@pequenosemprendedores.mx

(+52) (33) 3687 0166 (+52) (33) 13 646389

56

NATIONAL PRIDE

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

APRO

VANGUARD AND INNOVATION IN HUMAN RESOURCES With over 1,500 collaborators and offices in Guadalajara, Monterrey and Mexico City, APRO designs human talent solutions and manages integral projects for Mexican and transnational companies under an international certified system of quality management focused on results.

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

57

NATIONAL PRIDE

Since 1987, apro has recognized that the greatest wealth of a nation is its human capital, reason why it has integrated this as a main axis in its clients’ business structure so they can achieve results under a humanist model; one that is efficient and of high quality.

The company directed by María Teresa de Jesús Delgado Gómez, with the main goal of becoming the Human Resources Department of the world’s startups, has developed programs to intervene and collaborate in this economic sector through actions that contribute to its growth and that increase its competitiveness.

Thus, to talk about apro is to talk about an integral, visionary and committed business model that takes into account the work and welfare of people.

apro is constantly updating its guidelines to continue at the forefront in its area, participating and achieving numerous awards at international level, such as the iso 2001:2008 certification, WeConnect and the Certificado de Modelo de Equidad de Género, being the first company in Jalisco to have it.

www.grupoapro.com.mx

/grupo.apro

Its tools of development, innovation and transcendence allow its clients to soften the operational uncertainty that exists in the globalized industry.

One of the main goals of this company is to provide connections and solutions for each human talent and organization. The company has demonstrated the strategic need of the companies to have an allied expert in Human Capital.

info@grupoapro.com.mx

(+52) (33) 3647 7601 (+52) (33) 3647 7603 (+52) (33) 3647 7604

58

NATIONAL PRIDE

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

SISME

STRENGTHENING THE COMPETITIVENESS AND PRODUCTIVITY OF THE MANUFACTURING COMPANIES sisme is an initiative from Jalisco with social responsibility in charge of strengthening the

competitiveness and productive processes of the manufacturing companies through its outsourcing service of personnel. It is focused on the satisfaction of its clients and in the improvement of the life quality of the labor force.

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

59

NATIONAL PRIDE

David Juliรกn Vargas Gรณmez founded sisme in March 2014 to meet the needs of the companies in terms of cost reduction by manufacturers and equipment, with the goal of creating a synergy with productive value that allows its clients to focus in the key areas of their companies, in order to achieve a fast adaptation to changes in the production systems.

All this is possible thanks to the provision of human capital of sisme, specialized in the value chain of manufacturing, in addition of various procedures to improve the optimization in the areas of operation, management and certification. Its model is based in a new executive structure on-site that is assigned to each client under a system of quality management.

Another element that allows sisme to stand out in its branch is its social commitment by creating jobs with competitive salaries and its specialization in

manufacturing systems of high technology products with dedicated personnel and highly qualified facilities. Thus, it is possible to develop specialized systems in assemblage, logistics and storage, according to the different needs of its clients.

Currently, sisme is competing to achieve the certification iso 9001:2015 and the certification Igualdad Laboral y No Discriminaciรณn, granted by the Ministry of Work and Social Welfare (stps by its Spanish acronym), looking for its positioning as the strongest, more reliable and safer company in the ranking of its niche at national level.

www.sisme.com.mx

/sisme.com.mx

contacto@sisme.com.mx

(+52) (33) 3461 9883

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

BUSSINESS

TIJUANA INNOVADORA

Since 2010, the Tijuanenses live and offer the world an Auge model of inclusion and social regeneration where the recognition of the daily work, the sense of belonging, industrial innovation, undertaking and culture converge in a transversal way.

Tijuana Innovadora is the sum of the work and effort that the society of Tijuana makes with the goal of restoring and promoting its image at national and international level. Thus, twice a year the city is host of presentations, panels and workshops of experiences and researches of Nobel winners, transnational entrepreneurs, athletes, scientists and artists, as well as the participation of outstanding Tijuanenses and a wide area of commercial network.

The activities focus their attention on emphasizing and showing the sectors that create an economic development in Baja California, making emphasis in the reinforcement of the bonds that this organization has with the state of California, since both form the “Mega Region” of innovation, and both are the epicenter of the binational life between Mexico and the United States.

It is possible to celebrate this due to the visible innovating mark of the industrial productions that Tijuana exports to the world, such as televisions, pacemaker components, and aerospace technology, among others.

Although the biannual program is displayed as the greatest showcase of the initiative, throughout the year are carried out exhibitions, concerts, sport festivities and environmental workshops. There, it is possible to “waste time in a positive way”, to share in the “House of Ideas” and to create “Art in the Industry”.

Thus, Tijuana has demonstrated that the reconstruction of the social structure is possible by taking back public spaces, with the revaluation of the work, and the implementation of a business culture that bets for the human capital and mental labor.

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

61

BUSSINESS

The components for peacemakers are manufactured in Tijuana for over 10 years, which has given a second chance for thousands of hearts around the world. Two thirds of the production of these equipments are exported to the United States and the rest are distributed to Europe and other countries of the world.

The main products of the sector manufactured in Tijuana are: cardiovascular, of neuromodulation, orthopedic implants, that are components that help heart rate and neurostimulation.

The established companies transfer products to Mexico to be more competitive, with engineering technologies that are not usual in the industry.

Biannual editions of Tijuana Innovadora 2016

Creative and cultural industries

2014

The Mexican Diaspora

2012

On the way to greatness

2010

The Smart border

62

INTERNATIONAL PRIDE

AUGE DE MEXICO INTERNATIONAL ECONOMIC BENCHMARK

LA PRENSA SAN DIEGO

THE WEEKLY NEWSPAPER OF THE LATINO COMMUNITY IN SOUTHERN CALIFORNIA The oldest Latino newspaper of San Diego, California, La Prensa San Diego has been growing under the leadership of its new Publisher & ceo, Arturo Castañares. The weekly newspaper started on December 1, 1976 and is San Diego’s only bilingual newspaper, reaching up to 40,000 copies per week.

AUGE DE MEXICO INTERNATIONAL ECONOMIC BENCHMARK

63

INTERNATIONAL PRIDE

Mr. Castañares bought La Prensa San Diego on July 31, 2015 to become the third publisher of the newspaper in its 40-year history. La Prensa San Diego started in 1976 by Daniel Muñoz, a community college professor of Chicano Studies.

At the time, there were no Latino media outlets in San Diego, so Professor Muñoz started a community newsletter in Spanish to inform the community about important issues. That year, the newsletter officially became La Prensa San Diego, and after 2 years, became bilingual in Spanish and English.

“I want to increase the scope of our newspaper into new communities of San Diego to better inform Latinos and raise awareness of the important challenges that we face.”

Arturo Castañares Since 1989, Mr. Castañares has worked in politics and government, from the California State Legislature to assisting 74 political campaigns.

During 1999 and 2000, Mr. Castañares also worked for the White House as an Advance Team member for Vice President Al Gore’s official travel.

The main focus of La Prensa San Diego is to inform and educate the Latino community on important issues and to help increase Latino voter participation in elections in order to gain more influence in changing laws that affect them.

The newspaper has endorsed Hillary Clinton for President in this year’s elections based on the racist and anti-immigration positions that Donald Trump has taken.

la prensa san diego.

“In recent years, Latinos have become a larger share of the voters in the US, and politicians, including President Barack Obama, have had to respond with real action.”

- Established in December 1, 1976.

- Latino’s community weekly newspaper.

- 24,000 to 40,000 weekly copies.

Throughout many years of involvement and support of issues, La Prensa San Diego has become an important part of the Latino community in San Diego and its new Publisher wants to continue building the influence of the newspaper, hoping to maintain this work for the next generation.

Mr. Castañares also serves as Chairman and ceo of Manzana Energy, Inc.; a development company specialized in solar energy systems, biomass to fuels technology, and artificial turf installation projects. Castañares’ parents emigrated from Mexico and he was born in San Diego, so his bicultural, bilingual background helps make La Prensa San Diego an effective medium to talk to and for the Latino community.

laprensasd.com

/LaPrensaSD

@LaPrensaSD

+1 (619) 425 7400

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

BUSSINESS

CROSS BORDER XPRESS (CBX) THE FIRST BINATIONAL BRIDGE TIJUANA - SAN DIEGO

Approximately 119 meters divide the Airport of Tijuana from the border of The United States; a length that can be easily crossed on foot in five minutes. Cross Border Xpress (cbx) is a closed binational bridge that offers to cross the border in a faster and safer way, without obstacles.

“Our countries are united by history, but a joint future is what unites us more.�

Enrique de la Madrid, Secretary of Tourism.

After more than seven years of planning, designing and licenses in governmental organizations in both countries, in December 2015, the first bridge that directly connects a building in United States with a foreign airport terminal began operating.

Cross Border Xpress will offer services to more than two million users annually, making a faster transfer for travelers who use the facilities of the International Airport of Tijuana to travel from or to the United States, faster. According to estimates, this border concept will create growth opportunities in the facilities of the airport in a 40%, with the

appearance of new lines of transportation that go to Tijuana as an alternative solution to the busy Airport of San Diego.

This will promote the image and infrastructure of Baja California as a vital center of binational air services, creating conditions of competitiveness and expectative of economic growth in the region.

The formal inauguration of the bridge was carried out in March with the presence of the Chancellor Claudia Ruiz Massieu, Secretary of Foreign Affairs; Enrique de la Madrid, Secretary

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

BUSSINESS

65

of Tourism; Gerardo Ruiz Esparza, Secretary of Communications and Transport; Francisco Arturo Vega de Lamadrid, Governor of Baja California; and Kevin Faulconer, Mayor of San Diego.

In order to use the facilities of the Cross Border Xpress, and to avoid the long rows with unexpected delays of the terrestrial ports of entrance of San Ysidro and Otay Mesa, the users will only be required to present their boarding pass for the Airport of Tijuana, ticket cbx, and passport or valid visa.

The crossing bridge constitutes an excellent opportunity for the increase of users of national airlines that connect with the International Airport of Tijuana, which offers 30 destinations in Mexico and the world, including direct flights to Shanghai and Oakland.

Within the facilities of cbx is installed the Office of Customs and Border Protection of the United

States, as well as duty free stores. In addition, in the Mexican side, it is located the Office of Immigration and Customs.

The binational bridge Cross Border Xpress is the result from the collaboration between the governments of Mexico and the United States in their commitment to modernize and optimize the border relations between both countries; serving as example of diplomatic relations around the world.

During the first trimester of 2016, the International Airport of Tijuana, with the operation of the cbx, increased 38% the offer of airplane seats in its network of current routes

Photographs by Harrison Photography

66

NATIONAL PRIDE

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

Construcciones y Carreteras S. A. de C. V.

BUILDING THE SOCIAL PROGRESS OF MEXICO construcarr is a company committed to quality, sustainable growth, safety and health for

every single one of its collaborators. A company that builds infrastructure projects in land our hydraulics.

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

67

NATIONAL PRIDE

Twenty years of experience endorse its commitment to Mexico by being part of the commercial plan of the country thanks to the building of multiple projects that are translated into a better communication in small towns and big cities, as well as the strengthening of the national economy to boost hydraulic works in benefit of agriculture.

All of this is reinforces with its flawless ethics code that has led the company to obtain certification on quality, environment, safety and health in the workplace (iso 9001, iso 14000 and ohsas 18000).

Safety and trust are synonyms of construcarr. The execution of its developments is made at the fullest and in the agreed time with its clients, emphasizing in the environmental care and assuring the best conditions of each construction for many years. ppp: Guadalajara-Colima Highway

Under the direction of Engineer Ricardo Luna Valencia, the strengths of construcarr turn into a reality in excellent collaborators, trained in the best practices of the sector; cutting-edge technology and a leading team; as well as global certifications.

Each one of its strategies distinguishes by its flexibility and dynamics, adapting to the political, economic and social changes that intervene yearly in the construction industry.

Within its growth strategy, construcarr works in the business diversification through participations in ppp (public-private partnership), synergies with competitors (now partners) and public institutions. On the other hand, they also develop projects in the area of housing. These are all actions that are directed towards job creation to improve the quality of life of Mexicans.

Construcciones y Carretera s. a. de c. v. is a company in Auge that boosts the social progress of MĂŠxico by developing infrastructure projects that improve the communication, accelerate trade and strengthen tourism; actions that create a significant economic income for the country and its people.

www.construcarr.com

empresa@construcarr.com

+52 (33) 3606 0784

68

NATIONAL PRIDE

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

e-Quallity

SPECIALIZING THE TECHNOLOGICAL SECTOR IN MEXICO From Mexico to the Americas, e-Quallity offers world-class specialized quality control services that help its customers to improve the software products they develop or acquire, contributing to the boom of this industry, one that impacts and transforms more critical aspects of our lives every day.

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

69

NATIONAL PRIDE

With headquarters in Guadalajara, the Mexican Silicon Valley, e-Quallity offers a wide range of specialized software testing services to national and American clients.

Mexico is one of the top 10 providers of Information and Communication Technologies, with an increasing market share and a growing domestic market.

The clients of e-Quallity are organizations with formal software development or acquisition processes, in sectors demanding high quality products.

Software testing is an industry on its own whose value is estimated to be worth approximately 40 billion dollars per year with two digits growth rates.

- Luis Vinicio León -

In this highly competitive and meticulous sector, the leadership of e-Quallity’s ceo, Luis Vinicio León, has strongly contributed to the position of the company as a highly specialized supplier with world-class software testing services.

E-QUALLITY BUSINESS UNITS:

Since testing is usually an activity that is not part of the companies’ core-business, there is a marked global trend to outsource it to Test Centers of Excellence.

With its testing processes that are internationally certified under the specialized quality models tmm and tpi –proof of its high quality level, e-Quallity has a comprehensive services offer to help its clients to: • reduce the risks of releasing or acquiring low quality software, contributing to increase the customers’ level of satisfaction and loyalty; • decrease re-work, lowering therewith both costs and time-to-market; • diminish the Total Cost of Ownership, by applying testing practices that increase productivity in software development and decrease maintenance costs.

Mexico proudly recognizes the successful career of e-Quallity, a company that, during its more than 10 years in the market, has proven to be:

• Staff Augmentation, to complement the

customer´s test teams with testers in e-Quallity’s facilities.

polteq, a

specialized Dutch company, declared after performing an evaluation on the processes of e-Quallity: “A testing company with comparable assessment results is hard to find in the world. Only companies in high-risk industries (e.g. space, military) achieve higher scores.”

• highly specialized, with one of the highest quality levels in the world, leader in its sector; • thriving, dynamic and with excellent innovation abilities; • scalable, thanks to its technology, its knowledge of the labor market, and its abilities to generate, to systematize and to transfer know-how.

www.e-quallity.net

• Laboratory tests, applying a process certified

under international standards, with e-Quallity’s own metrics and heuristics.

• SoftLanding, to efficiently launch big test teams

which quickly achieve high quality standards and high effectiveness.

• Consultancy in Software Testing, to

diagnose and improve the clients’ test teams; or to carry out applied research projects for them.

FROM WHICH E-QUALLITY OFFERS: • Automated functional testing • Security testing • Performance testing • Testing for mobile devices • Localization testing With both conventional and agile methods

/eQuallityCorp

@eQuallityCorp

publicaciones@e-quallity.net

(+52) (33) 3030 6909

70

NATIONAL PRIDE

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

NUBE

REVOLUTIONIZING AN INDUSTRY IN MEXICO The Internet of Things (IoT) revolutionized the industry of liquefied gas; the vital input for industries, stores and homes. Nube is born with the goal of providing gas companies with the necessary tools to optimize their commercial, logistics and distribution areas. Its technology and model look to improve the operation and quality of the service, as well as the transparency for its clients. Thanks to the vision of its founder, Chris Gnanakone, Nube represents a great step for the industry of liquefied gas and a pride for Jalisco.

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

NATIONAL PRIDE

71

First IoT platform in Mexico.

The idea emerged in Mexico and it is the first IoT platform that is made by engineers from Jalisco, in the Mexican Silicon Valley.

Nube emerges from the need of establishing the supply of domestic, commercial and industrial gas as an innovating, open, immediate and proved process for suppliers and consumers.

This initiative already has a patent in United States, strong investors and a powerful team of professionals from Mexico.

The development and positioning of this pioneer product is possible thanks to the introduction of IoT technology, which allows the digital and remote interconnection to different objects, such as air conditioning or lightning, as well as basic services, such as electricity or gas consumption, simplifying daily life and revolutionizing the industry.

Latest technology in smart living.

The control of distribution chains and marketing of the product will be carried out through a gear linked to the internet. Consumers will be able to know their exact gas consumption and order the refueling through an application, according to their needs; moreover, the supply companies will reduce their costs by knowing their demand in real time.

For this reason, the main beneficiary is the supplier because thanks to the characteristics of the gear and the app, the company will be able to give efficient services, increase its quality index and avoid delays and cancelations.

The gears of Nube track the gas level expressed as percentage and pass this information, along with the available charge of the gear, to the Nube service, provided by Sierra Wireless through an integrated identity module of gsm (sim). Therefore, the fears and distrusts of the ruling gas industry in the country will be eliminated.

Thus, every day, this service will send a measuring of the tank level to the commercial service, and weekly to the personal services.

Contributing to the comprehensive development of the country.

Technology applied correctly to solve a need, allows the support of the economic development of a specific sector.

Nube brings solutions for the specific needs of the Mexican market in two dimensions; first, to the consumer, since it will provide the necessary tools to make timely informed choices about the provided quantity and the exact price; and to the industry and commerce, by offering them quality, transparency, immediacy and control over the refueling.

This way, in addition of creating jobs and providing experience in IoT platforms to the labor force, the reputation of Mexico in the technological sector will increase, and Guadalajara will continue with its position as the capital of innovation.

Nube is synonym of social commitment. The real gas consumption can be a great obstacle in daily life because the cylinders of liquid petroleum gas (lpg) are located in places that are hard to reach.

By implementing the technology of Nube, the quality of life and economy of homes improves.

Therefore, Nube is committed to face the regional opportunity areas in terms of the technological gap through the financing, training and protection of intellectual property. Today, Nube is a revolutionary idea for the country, which arrives

www.nube.gs

to change the way in which basic services are seen in Mexico. Thanks to the geographical position, communication routes and mental labor, Nube found in Jalisco an enabling environment to overcome the obstacles created by the lack of technology, as well as to show its creations and initiative at international level.

(+52) (33) 2001 6828

72

NATIONAL PRIDE

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

CDS Parking Inc.

AT THE FOREFRONT IN AUTOMATION AND APPS FOR PARKING LOTS With an experience of more than 12 years, cds parking inc is innovation in the manufacturing of equipment for automated parking lots worldwide. Their technology is proudly developed in Guadalajara, Jalisco, and their creativity has led them to develop pioneering apps in the field, that will solve one of the most common problems in the city: parking.

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

73

NATIONAL PRIDE

Rodrigo and Rafael Pérez started in 2002 with no capital, a pickup truck, a cell phone and courage.

Nowadays, they are the directors of one of the most important companies in the automation of parking lots with their own technology and exclusive customization for every client.

Their equipment includes car counters that generate reports and statistics; entry barriers to control de access with fingerprints, card and numeric keypad; automated cashier with the maximum safeguard security, money control and theft protection alarm; as well as machines in the entrance and exit with assistance for each user. cds parking inc has a wide stock of spare parts

and the local manufacture of all of the equipment.

So, they offer an immediate local support that gives certainty to each one of their clients and users.

Cutting-edge automation with digital applications In addition to automation, cds parking inc has adopted an innovative software and a digital application that will renew the way of parking in the city, for drivers as well as for parking lots managers.

It is not only the quality but also the efficiency and power given to parking lots that distinguishes our equipment.

cds softcloud: It is the only software compatible

with many devices that the manager will use to control in real time what is happening in the facilities.

It is for those who provide parking services and uses the cloud to access anytime and anywhere.

Apparkame: The firs app that allows to search, hold and pay a parking lot from a smartphone.

Within its features, the user will be able to do the following actions: - Find the nearest parking lots.

- Know how many parking spaces are there.

- Lay away a parking space for an specific date and time.

- Pay the parking space with a bank card.

- Save their favorite parking lots.

- Get access to information about schedules, fees and services of each parking lot.

- Digital tickets with QR codes.

- Timekeeping of the service.

- Assistive guidance to each parking lot.

cds parking inc is a rising company that

incorporates the Internet of Things (IoT) to offer mobility, traffic and safety road solutions in order to improve the citizens’ quality of life, as well as improving the economy development in the country.

México:

www.cdsautomatico.com

/CdsAutomatico

@cds_automatico

ventas@cdsautomatico.com

01 800 831 2202 San Diego:

1 (619) 331 2961

74

NATIONAL PRIDE

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

PROMODESA

CREATING BUSINESS OPPORTUNITIES FOR INVESTORS The promotion of development and a guarantee experienced in a successful investment is the specialty of one of the most important companies in the construction sector in Mexico, Promodesa. Its career began in Guadalajara, and currently, it has expanded with projects in different countries of the American continent.

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

75

NATIONAL PRIDE

In Mexico, today, promodesa is leader in planning and commercialization of shopping malls.

Its history and legacy began 20 years ago with the investment on Liverpool department store in Guadalajara; a project that seemed risky for the experts. Nonetheless, the tenacity and vision of its director, Cristina Ojeda, achieved the same success that the store had in Mexico City, which would later be repeated with Palacio de Hierro.

Iconic buildings to promote the Auge de MĂŠxico.

Most shopping malls in the West of Mexico have been intervened by promodesa, setting a model for the expansion of the sector, which hadn’t been previously known and, now, it represents a high rate in the investment destined for the construction industry.

In addition, promodesa joins the peak of the tourism in Mexico; an activity that in the last few years, has registered a significant increase in its income. From this idea emerges Latina Promohoteles, which will promote the development of hotels with an aggressive plan of growth for Hotel 6 and Estudio 6; brands that will strengthen the commercial offer and lodging in the main markets of Mexico and Latin America. promodesa represents the glory of the construction sector in Mexico, a company that has well-established company with a large career in the conception of projects that contribute to the architectural and urban beauty of the country with edge developments and luxury living.

Today, promodesa is a company in Auge.

www.promodesa.com

/PromodesaMex

@Promodesa

info@promodesa.com contacto@promodesa.com

+52 (33) 3560 2670

SECTION LEADOR TOURISM

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

- Enrique de la Madrid Cordero, Secretary of Tourism. -

TOURISM AS ECONOMIC PLATFORM OF THE COUNTRY

On a global scale, tourism has great economic impact and the tendency is that its contribution keeps growing. To have an idea o this, it is expected that the hospitality subsector, only, will generate an revenue of 550 billion dollars in 2016, an amount that is equivalent to the size of complete economies such as Sweden or Argentina.

Mexico is not the exception, in fact, we are among the leader countries, since in the last years we have established the tourism activity as one of the sectors with greater impact in our economy.

In 2014, the tourism represented 8.5% of the gdp, surpassing other important sectors such as the construction, mining, primary or financial, and insurance services, as well as presenting a significant greater growth rate to the rest of the economy.

In the matter of currency generation for the country, tourism had a growth of 37% in the period of 2012-2015, and in this last year, 17,457 million dollars were registered. This is a new historical maximum, whereas the tourism balance in 2015 had its greater historical surplus; ascending up to 7,356.7 million dollars. That is 11,4% more than in 2014, and 71.4% more than the one in 2012.

As job creator, the tourism activity represents a source of employment for 3,803,000 people in a direct form, and the unwto estimates that it employs other 5,633,000 in an indirect form. In the last decade, tourism has created nearly 800,000 direct jobs and an estimate of 1,200,000 in an indirect form; this means more jobs than any other representative sectors like the primary and the automotive sector.

In addition, the sector has a high employability in vulnerable sectors; it is the first employer of young people in proportional terms (20.3%); the second employer of women (56.8%); and third employer in the Southeast of the country (24.8%). At regional level, tourism receives a greater relevance, there are states whose GDP depends on this activity in a greater way, like Quintana

Roo and Baja California Sur, where it represents 77% and 53% respectively. Or states with a high degree of marginalization, like Guerrero, where the tourist gdp is 36% of the total, and where the activity represents a great opportunity of social development.

These numbers prove that tourism is one of the great success stories of our country in economic matters; not only have we managed to revert the stagnation that experienced the sector until before 2013, but last year, we obtained record numbers in the main indicators.

Specifically in 2015, the country received an historical maximum of 32.1 million international tourists, which strengthened our first place position in Latin America, and our place within the Top Ten of the world’s tourism, where we went from the tenth to the ninth place. Not only have we been successful internationally, but also the domestic tourism –which represents around 88% of tourist consumption- generated more than 83 million hotel registrations; another historical record thanks to a 11.4% growth in relation to 2012.

Results show the effort made to increase the competitiveness of our destinations through actions in the matter of infrastructure, investment, promotion, innovation and diversification of the offer.

But it is also necessary to say that, in this sense, there is still a great growth potential given the variety of attractions that our country has; since there are economies with similar size than ours where the tourism contributes in a still greater proportion, like the Spaniard, where tourism gdp represents 12% of the total.

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

“The Auge of tourism in Mexico is the result of the effort made in actions of infrastructure, investment, promotion, innovation and diversification of the offer.”

SECTION LEADOR TOURISM

77

78

NATIONAL PRIDE

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

GRAND HOTEL TIJUANA

LIVE THE GRAND EXPERIENCE In a city that has everything, the biggest hotel of Baja California establishes its commercial strategy by innovating with services that adapt to the economic models of the region.

Capitalizing the new tendencies on national tourism, Grand Hotel Tijuana has an option for each traveler in an architectonic complex that is iconic in the border city.

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

Three hotels in one The concepts that form Grand Hotel Tijuana are designed to satisfy the market the luxury, business and medical tourism.

Grand Club. Located in the last floor, with the most spectacular view of Tijuana, its atmosphere has many details of luxury and magnificence. The penthouse has its own restaurant, reception and lounge; besides, each area has privacy and security that has no equal.

Grand Tower. Dedicated to the traveler of business and conventions, its style combines luxury with functionality and flexibility, which characterizes the enterprise’s activities. Each

79

NATIONAL PRIDE

room has what’s needed to offer the greater comfort and to provide the best service in the best facilities.

Grand Care. Pioneers in this concept, Grand Hotel Tijuana revolutionized the medical tourism of the city by offering a hybrid of a traditional room with all the specifications and characteristics of a hospital room.

Taking care of each detail, its personnel highly trained staff is aware of the specifications required by each patient in addition to adjusting the service and facilities for an easier access to wheelchairs, special beds, medicine administration, and transfers to the airport or hospital, among other facilities.

www.grandhoteltj.com

/GrandHotelTijuana

Moreover, Grand Hotel Tijuana is host of important events and conventions all year long in its 18 halls, equipped with the best infrastructure in telecommunications.

Its location and dimension make this hotel a unique in its type, because, unlike the great hotel chains, it has a familiar origin, full of pride and tradition.

Without interfering with its binational conception and the trust that foreigners have in Grand Hotel Tijuana, each action of its General Director, Adrián Bustamante González, promotes the growth of the tourism in Tijuana and is an example of the Auge de México.

@GrandHotelTijua

01 800 026 6007 1 866 472 6385

TOURISM

TOURISM

COMPETITIVENESS Increasing the value of Mexico for the international traveler Tourism in Mexico continues growing in the global outlook. The government of Mexico holds a clear position regarding the direction of tourism towards a multisector industry where the different productive sectors work together to create currencies, jobs and social mobility.

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

TOURISM

Results and efforts of the different levels of the government have established the country as an attractive tourist destination; one that is safe, sustainable and competitive. Grupo Auge analyzed the progress achieved by this sector and the possibilities that result of the work done in the country by the current government.

According to the World Tourism Organization (unwto) Mexico holds the 9th position regarding the visits of international travelers and the 17th in currency income. This represents a 9.5% increase, more than twice the world’s growth in 2015.

In the past edition of anato Tourism Showcase 2016, Enrique de la Madrid, ministry of tourism, stated that in spite of the economic phenomenon that our country faces, the exchange rate has been an incentive for the attraction of international travelers that see Mexico as an attractive and affordable destination. This will allow the tourism to strengthen as one of the main motors of economy, by registering in 2015 incomes of 17457 billion dollars.

Visit Mexico and its digital marketing strategy With creative marketing campaigns and a concise promotional planning, the website VisitMexico.com, a digital marketing strategy of the Mexico Tourism Board (cptm by its Spanish acronym), is now the third most successful website for tourism in the world in Facebook, just after Australia and United States.

In the world, mainly in countries with low temperatures, Mexico stands out as a holiday paradise with high added value. VisitMexico has stood out by its creative campaigns, which include videos and physical activities, that had nearly 18 million visitors in 2015, as well as 5.6 million followers in social networks.

Mexico and the Cirque du Soleil: Luzia Mexico in partnership with Cirque Du Soleil presented the launching of “Luzia” as part of this year’s promotional campaigns to identify projects of major significance that contribute to the dissemination of our country’s tourist attractions in different world scenarios. “Luzia” is a worldclass circus inspired in the Mexican history, music and culture.

Luzia is the combination of the Spanish words luz and lluvia (light and rain), and it is the first show in the history of the company that is inspired in a country. It will go through 450 cities across the world for at least seven years and it will have 45 actors from 15 different countries, among which

5 are Mexican. The total investment was 47.5 million dollars and it is expected to cover around five markets per year.

Business tourism Not all strategies are directed towards holiday destinations. Business tourism has established as an attractive sector for the international industry. It is estimated that this niche spends 53% more than tourists that travel for pleasure.

In 2015, Mexico hosted 206 international conferences, forty one events more than 2014.

Guadalajara, Cancún and Mexico are the leaders in this area. It is estimated that the business industry creates 800,000 jobs per year with a hotel occupancy of 29.6 million rooms.

81

82

NATIONAL PRIDE

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

AEROTRON

UNIQUE EXPERIENCE IN EXECUTIVE AVIATION Aerotron is a company that operates in the entire American continent and has facilities in Puerto Vallarta and Guadalajara. This year it celebrates 30 years since its foundation, and, it has proven to be one of the most outstanding options in Mexico and the world in the rental, sales, maintenance and management in executive aviation. Moreover, it is also the agent of the brand Cirrus at national level in sales and maintenance, as well as the representation and acquisition of any kind of aircraft.

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

83

NATIONAL PRIDE

This Mexican company, pioneer in the sector, has stood out because it offers a service that is constantly exceeding international standards on safety and quality. It has 99 highly qualified employees, certifications such as aoc, Oficina Despacho, Permiso Taller, cbp Overflight and awards such as Argus Gold Rated and flt Plan like the fbo #1 in Mexico.

Its main goal is to connect its high profile clients so they can make business among them as well as enjoy the tourist offer that Costalegre has to offer, in an efficient, safe, discrete and comfortable way 24/7. In addition, they have rental service of executive planes in every country of America.

It has two fbo (Fixed-base operator), one in Puerto Vallarta and the other in Guadalajara, which have the best facilities for clients and pilots. They also give a specialized maintenance service and refueling.

Aerotron offers administration services, reservations, lodging and transport coordination to its clients. In its facilities you can check arrivals, scales and departures of your international flights. In the last months, they expanded its aircraft fleet with the models of Cirrus, sr22t, LearJet 60 and Pilatus pc12.

Currently, Aerotron focuses almost every effort in the obtaining of the certifications dot and faa for the services of Aerial Taxi and aircraft maintenance for its positioning in the world.

Guadalajara, Jal:

www.aerotron.com.mx

Guadalajara: recepciongdl@aerotron.com.mx Puerto Vallarta: aerotroninfo@aerotron.com.mx

(+52) (33) 3284 2300 Puerto Valarta:

(+52) (322) 226 8440

84

BUSINESS LEADER

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

CANACO PV

NATIONAL CHAMBER OF COMMERCE, SERVICE AND TOURISM OF PUERTO VALLARTA, JALISCO The growth in memberships of 242% throughout the last year, show that the canaco in Puerto Vallarta is the Chamber with more representation and confidence for entrepreneurs of the coastal region of Jalisco.

With a portfolio of 980 members that generate a 35% of the Gross Domestic Product of the region, canaco Puerto Vallarta represents, guides, promotes and defends the interests of the commercial sector of the Jalisco municipalities in Puerto Vallarta, Tomatlรกn, Cabo Corrientes, San Sebastiรกn, Mascota and Talpa de Allende.

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

Through the management of Teresita Marmolejo LĂłpez, canaco has developed a solid position as the most representative institution of the region in 2015-2016 by exponentially growing the memberships and adding the work along with 30 representing commissions in the 3 different national levels of the government.

Puerto Vallarta has become the main economic generator in the State of Jalisco, being the host

85

BUSINESS LEADER

city of national and international events with an attendance of 4.2 million tourists every year. canaco is the main organization in charge of

focusing business services in this sector by detecting the needs and using technology to reinforce this organization. These actions are carried out through the professional and technical services offered by experts in business and management under a model of humanist approach.

www.canacovallarta.com

/canaco.puertovallarta @canacovallarta

The National Chamber of Commerce in Puerto Vallarta provides the necessary attention to entrepreneurs and trading partners so they can receive training and consulting in the developing of good practices, and a national and international positioning of their products and services, with the main objective of sustaining the economic activities of the region and improving their inhabitants’ quality of life.

presidencia@canacovallarta.com

(+52) (322) 224 4545

SECTION LEADOR CULTURE

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

- José Galicot Behar. President and founder of Tijuana Innovadora. -

ART IN THE MEXICAN INDUSTRY THE PRESENCE OF ART IN THE WORK PLACE

After the closure in 2011 of the facilities of Sala Anguiano Rutas, located in the former Municipal Palace of Tijuana, the board in charge decided to create an innovating program where everyone could see the works of art donated by the widow of Raúl Anguiano. This led to the creation of the first “homeless museum” of the border called Arte en la Industria.

The program began with exhibitions in important textile factories of the health and electronic sector, with the goal of approaching art in a subtle and recreational way to work places without affecting the company’s production. For the first time, those who do not usually go to cultural centers, now have the privilege to see and get to know about high quality works of art, which they can share with their loved ones during the family weekends organized by the companies.

Arte en la Industria expands its horizons and now it is everywhere. It has spread throughout the community thanks to the phenomenon of Tijuana Innovadora, which is present in schools and companies that have opened their doors to this innovating concept, such as Medtronic, Carefusion in their plants of Tijuana and San Diego, ca; Turbotec, djo Global, 3d Robotics, Plantronics, CST and Foxconn, among others.

It has such an influence that in the places where it has been displayed, places concerning art have been named after the program. Examples of this are: El pasillo del arte, in the Carefusion company; Galería Raúl Anguiano in Universidad de

las Californias Internacionales (udci); Sala Raúl Anguiano in Medtronic; Galería Bustamante in Grand Tijuana Hotel and El Rincón del arte in municipal libraries.

An outstanding aspect is that the program increases its presence in more places, reason why it requires a greater collection. In 2013, they had 440 works, which by 2015 increased to 565, and in 2016, it is expected to have a total of 750 works in order to reach more sites in a simultaneous way.

In addition, there were 35 exhibitions in 2013 and in 2014 the number grew to 48. In 2015, 80 exhibitions were made and for this year, they expect to reach a total of 100 exhibitions with around 60000 attendees.

Finally, the program, which began with 54 pieces of the teacher from Jalisco, Raúl Anguiano, expands to more places through new works from emerging local artists, who gladly show their talent, such as Lilia Castro, Mario Valadez, Enrique Ciapara, Bertha Ruiz, Antonio Pazos, Enrique Chiu and Juan Manuel Nieto.

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

SECTION LEADOR CULTURE

89

“For the first time, those who do not usually go to cultural centers, now have the privilege to see and to get to know about high quality works of art.”

“Arte en la Industria began with 54 pieces of Raúl Anguiano and, currently, it also displays the talent of emerging local artists.”

CULTURE

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

TIJUANA CULTURAL CENTER INSTITUTIONAL BENCHMARK OF THE MEXICAN NORTHWEST

Since its establishment, nearly 34 years ago, the Tijuana Cultural Center (cecut by its Spanish acronym), located two kilometers away of the border with United States, has established as the institutional benchmark of the Mexican northwest by its architectural majesty and rich artistic offer.

It is displayed as an innovating hall to increase the culture and quality of life of the inhabitants of Baja California, as well as for the people with Mexican origin that live in the south of California, cecut is the only infrastructure of the National Council for Culture and Arts (conaculta by its Spanish acronym) that is located outside the capital of Mexico.

The facilities have four buildings in an area of 3.5 hectares, which are a Theater, Central building, Domo imax and El Cubo. There, you can find the botanic garden, an aquarium, a coffee shop, reading halls, rehearsing rooms, the museum of

Californias, and the playground, among others.

Its construction design, in charge of architects Pedro Ramírez Vázquez, Manuel Rosen Morrison and Eugenio Velázquez has been displayed to resemble the cenotaph project for Isaac Newton conceived by Étienne-Louis Boullé.

In 2015, more than 17,000 cultural activities were carried out there, gathering nearly 2 million participants. This shows the wide knowledge and social acceptation that “La Bola”, the nickname of cecut, has had since the beginning; making it one of the biggest symbols of the city.

The offered activities are very diverse; from theater, opera, dance and concerts, to permanent and temporal exhibitions that include international film exhibitions, imax and professional training with credits, some of them of binational character.

cecut is many things; it is a laboratory, a multicultural artistic platform and a school with a clear vocation and commitment to transnational cooperation and human development. There and in all places of Mexico, you will find live culture that’s emerging and ready to be felt.

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

91

CULTURE

Artistic activities: summer camp, cinema, concerts, conferences, story tellers, courses and workshops, dancing, meetings, heritage exhibitions and visual arts, festivals, lectures, roundtables, music, opera as well as book launch, magazines, editorial projects and theatrical plays.

Workshops: - For children: chess, plastic arts, singing, crafts, literary creations, contemporary dance, folkloric dance, corporal expression, jewelry with organic and recycled material, music, theater, Tai-Chi and yoga for laugh, among others.

- For artists: professional courses in different artistic disciplines.

- For teachers: Art Appreciation credit courses and New trends in the Teaching of Arts.

92

NATIONAL PRIDE

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

MIND

NATIONAL MODEL OF INNOVATION AND DESIGN FOR THE INDUSTRIAL SECTOR Mexico, Innovation and Design is the gathering of companies, universities, research centers, government and civil associations to foster initiatives that promote the economic development of the country. mind is a space to serve the industry and society.

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

93

NATIONAL PRIDE

In the growing competition for the attraction of investment and talents, those that don’t keep up with the technological, organizational and trade changes, will be left behind. Therefore, from Jalisco and to Mexico, the greatest possible quantity of resources must be addressed to the promotion of innovation. mind is the greatest allied in Mexico since they are industrials and entrepreneurs that create opportunities to transform the national reality. It is the project that emerges from the industrial sector to create competitiveness through the added value that supposes the innovation and design.

involved agent in the industry. In addition, it is also the reflection of an innovation model in institutional management that can be imitated in every level. mind provides consultancy and support services for the development of projects through the methodology of innovation units.

They have a center of innovating materials in its facilities and a training area of CampusMind, as well as strategic information tools. mind is a unique model in the world. mind is the place where ideas are born.

mind carries out its functions by providing the needed services of design and vanguard to every

www.mindmexico.com

/mexicomind

@mindmexico

mind is an essential

project for the development of the industry in Mexico.

Eventos@mindmexico.com

+52 (33) 3002 6100

94

NATIONAL PRIDE

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

MURTV

A UNIQUE MUSEUM IN MEXICO Located in Jalisco, in the biggest cultural complex of the country, where the highest artistic expressions live (Palace of Culture and Communication - palcco), rises the Museum of Radio and Television (murtv), an experience that surrounds you in a unique trip through the avatars and the scope of the radio and television in the world.

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

95

NATIONAL PRIDE

For over a hundred years, radio and television have represented the dreams and aspirations of each member of the society. Children, teenagers, young people, adults, elderly, men and women, they all have succumbed to the influence that this industry has in the popular culture. Information, entertainment, fantasy and imagination are concepts that have been redefined due to their transformation they have experienced when going through the media. murtv wants to show the idea, birth, development and the social acceptance of the radio and television as an instrument, technology and a means for the expansion of information, culture and communication.

With an historical, technical and didactic perspective, murtv is a significant example of the equipment and systems that have been invented in the development of telecommunication, as well as the talent and the artists that have stood out through its evolution.

gallery of fame

Honoring the excellent exponents of music, composition, singing and performing arts; rises the Gallery of Fame, a place to destined to the recognition of artists, sponsor companies and record labels that have promoted the development of the broadcast; standing out the Pabellรณn Jalisco and its artistic legacy that distinguishes our state.

www.palcco.com

/PALCCO

@palccogdl

(+52) (33) 1561 0490

CULTURE

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

MEXICO

ARCHEOLOGICAL PARADISE Currently, Mexico has the 4th place in the world in cultural tourism due to the multiple aesthetic and historical experiences that offer their 40,000 registered archaeological sites. These constructions allow us to know, understand and appreciate the mighty cultural transformations of this territory, at the time that they catalyze the economic and social development of the communities in which they are set deep.

Mexico has watch the birth of ancestral civilizations whose legacy has marked a definite milestone in the evolution of humanity. Thanks to the constant efforts and activities carried out by different national and international institutions, it is possible to show to the world the social, economic and political structures of these cultures, that lasts today in the archaeological and artistic heritage of the country.

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

97

CULTURE

Tajín Located in the region Totonacapan in the state of Veracruz, is the biggest archaeological concentration in the country. As ancient capital of the Totonaca civilization, it pays tribute to the god Quetzalcóatl in 196 hectares covered with temples, altars, ball games, palaces and houses, where it is still possible to appreciate the reliefs and original painting fragments.

Its fundamental jewel is the Pirámide los Nichos, unique in the world by its ornamental chiaroscuro technique, which shows a different perspective depending on the movements of the sun.

Monte Albán In Oaxaca, it is recognized as one of the oldest cities founded in Mesoamerica. Capital of the Zapotecos, it stands out because it was established as a political; it is considered to be the cradle of the emerging of the state as a structure of social organization.

On the other hand, Mitla, characterizes by its sui generis Mixteca ornamentation of stone mosaics.

Palenque In the state of Chiapas, it is a unique environment that combines the natural beauty of the rain forest with the Mayan architectonic inheritance, which allows it to offer excellent alternatives for the cultural tourism and for adventure or ecotourism.

The greatest stepped pyramid of Mesoamerica, was an important religious center in Auge of its time, which developed decorative techniques with stucco that had never been seen before. To this day, it continues to be one of the main sites of study of the Mayan civilization in the world due to the great amount of inscriptions and hieroglyphics it has.

Chichen Itzá Tinum, municipality of Yucatán, with an area of 6.5 km2, divided in two architectonic zones: a traditional Puuc style to the south, and the central zone, with the most impressive and known structures.

In 2007, the Pyramid of Kukulkán or El Castillo, with its engravings of the Tolteca soldiers was declared as one of the new 7 wonders of the world. It is surrounded by temples, several platforms, a ball game center and the stone that represents the Mayan calendar.

These and all the archaeological destinations of Mexico sustain in the modern search of its own reconstruction and knowledge of each other.

Inclusion in the list of unesco’s Cultural Heritage of Humanity: Tajín: 1992 - Chichen Itzá: 1988 - Palenque: 1987 - Monte Albán: 1987

Here, tourism finds a place of atypical social interaction that grants a experience of a transcendental life.

98

NATIONAL PRIDE

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

AP & ALZATI

LEGAL AND FISCAL CERTAINTY TO MAKE SUCCESSFULL DECISIONS The litigation and the legal and fiscal counseling is increasing regarding the economic and political situation of the country, affecting directly to the economic and social sectors of high level companies. ap & alzati is the specialized firm that is constantly providing comprehensive, legal and business solutions, consultancy services, training and specialized services to give certainty and security in the decision-making.

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

99

NATIONAL PRIDE

Founded in 2002 by law and accounting professionals with over 35 years of experience, ap& alzati offers legal services and expert advice to individuals and companies in the different branches of the private and public legal system. Its facilities are located in strategic places to serve companies in Jalisco, Nayarit, MichoacĂĄn, Ciudad de Mexico, Estado de Mexico and Quintana Roo. Under the leadership of Alfredo Pimentel Alzati, ap& alzati is legal and fiscal certainty, confidentiality, well being assets and certainty to make decisions. With the incorporation of Juan JosĂŠ Ramirez Perez as a new partner, the expertise in knowledge and relationships has increased in order to offer a higher quality level to its clients, ensuring better results in each business as a result of the specific application of their corporate services, such as administrative litigation, planning, fiscal defense, industrial and intellectual property, estate planning, accounting services and outsourcing. ap& alzati stands out due to the incorporation

of its legal department, which is in charge of managing judicial and extrajudicial collection, legal protection and criminal law, they also have a fiscal department working in administrative law suits, collaborating with clients that face audits by diverse local and federal authorities, integrating their accounting for the timely attention.

Nevertheless, they have a third department which is in charge of legal and fiscal planning in order to improve strategies to avoid future risks.

ap & alzati is the result of

the union of professionals of law, finances and accounting with the goal of offering to companies and people, legal, financial, accounting and consultancy services specialized in the different branches of Law.

ap& alzati consolidates as a firm in Auge

thanks to its portfolio of high level clients, a comprehensive vision and its social commitment, which has led them to work on the creation of a civil association with the goal of giving legal and fiscal advice to communities and people of limited resources in Jalisco.

www.apandalzati.com

/apandalzati

admon@apandalzati.com

(+52) (33) 3611 1261 (+52) (33) 3611 1262

CULTURE

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

RELIGIOUS TOURISM LATENT OPPORTUNITY IN THE CULTURAL TOURISM INDUSTRY

With 84 cathedrals and 196 churches, historical and former convents, Mexico has a wealthy cultural and artistic wealth that establishes it among the most important religious tourist destinations in the world.

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

101

CULTURE

Most visited religious facilities per year: 17 million tourists

- Basilica de Guadalupe, Mexico city.

National and international pilgrimages promote the intercultural dialogue and contribute to the tangible and intangible protection of its sanctuaries, fostering the development of the communities where they are established and offering their guests enriching spiritual experiences.

Mexico, a country characterized by a deep devotion since pre-Columbian times, has carried out projects that have established sacred places throughout its territory. Nowadays, there is a great variety of destinations –dedicated to Virgin Mary or not- for the religious tourism, where the pilgrim will feel a deep welcome from the community. This welcoming will allow the pilgrim to strengthen the faith and find the long-awaited interior peace.

The most outstanding national destinations by number of tourists per year are: Basilica de Guadalupe in Mexico city, Basilica Catedral de Nuestra Señora de San Juan de los Lagos in Jalisco and the Santuario del Santo Niño de Atocha in Zacatecas.

Currently, the religious tourism stands out as a staying of 2-3 nights, determined by significant dates that relate to the festivities of a saint or the Virgin.

6 million tourists

- St Peter’s Basilica, Vatican.

According to the World Tourism Organization (unwto), the religious tourism creates an economic income of over 17 billion dollars per year.

7 million tourists

- San Juan de Los Lagos, Jalisco.

Sixty four per cent are national tourists that come mainly from the states of Mexico city, Puebla, Guerrero, Jalisco, Oaxaca and Chihuahua. The remaining tourists come from United States, Spain, Colombia, Germany and Argentina.

As recipients of around 34 million visitors per year, the requirements of this sector have contributed to the fast development in the areas of hotels, restaurants, finances and agencies, as well as a powerful commerce of religious articles.

6 million tourists

- Our lady of Lourdes, France.

6 million tourists

- Pio of Pietrelcina, Italy.

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

CULTURE

SAN JUAN DE LOS LAGOS PROMOTING THE RELIGIOUS TOURISM Set deep in the region of Los Altos de Jalisco, San Juan de los Lagos was established in 1542 by Fray Miguel de Bolonia, who brought a small missionary image of the Virgin of The Immaculate Conception; which would later start a tradition that still remains and has turned into the tourist destination of the municipality.

San Juan de los Lagos receives more than 7 million travelers per year, establishing as one of the most visited cities in the world as a religious tourism.

The image is originally from Pรกtzcuaro, from the xvi century, and its height is around 50 cm. The Virgin is standing with the hands together in the chest, as a symbol of Immaculate conception.

She wears a blue cape filled with stars.

In her back, the semicircle that represents the holiness is held by two angels that hold a blue cord around the head of the Virgin with the inscription of mater inmaculata ora pro nobis (Holy Mother pray for us).

Her mythic story begins in 1623, when she brought back to life the daughter of a family of acrobats, who died when she fell on a sword. To show their gratitude, the father promised to restore the image of the Virgin, because according to the story and the locals, the atrium where the image stood since its arrival in 1542, was damaged and the image began to deteriorate. He completed his mission and the current image in the church is the same that the one that the father of the resurrected girl restored.

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

Over the years and with the royal authorization to populate San Juan de los Lagos with Spaniard families, from 1633 the miracles started to gain popularity and followers. The image of the virgin has been located in three different places: first, since 1641 in the Capilla del Primer Milagro, built

by Diego de Camarena; then, since 1682 it was in what is now known as Parroquia de San Juan Bautista; and finally since 1769 it is located in the current basilica, which was built by orders of the bishop of Guadalajara, Carlos de Cervantes, and in 1972 obtained the name of cathedral.

Regarding its architecture, the interior of the basilica-cathedral is one of the most beautiful that exists in Mexico with a Doric order above a Latin cross with gothic ribbed vaults, a great height and amazing golden decorations. Its façade is a good example of the transition between the baroque and neoclassic style. The Virgin is displayed from her altar, built in pink quarry from the region.

CULTURE

Its location and the favorable quality of the highway (around 145 km from Guadalajara), the Basilica receives around 7 million pilgrims each year, which makes it the second sanctuary in Auge in Mexico, only after the Basilica de Nuestra Señora de Guadalupe, in Mexico City.

At international level, it establishes at the level of the Sanctuary of the Virgen of Lourdes in france.

Even though it is a center that receives hundreds of devotees and visitors each day, the religious festivities with more followers are the Purificación de la Santísima Virgen María and Fiesta de la Candelaria (January 23 and February 2), with 2 million visitors that come mainly from Estado de Mexico, Mexico City and Guanajuato.

103

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

GASTRONOMY

Culinary Art The gastronomy in Mexico has known how to standout in the world as an identity component, creator of authentic experiences that invite all palates to know and recognize the majesty of our country in each dish. Proof of this is the inclusion of this tradition as Intangible Cultural Heritage by unesco in 2010.

Since 2010, the Mexican gastronomy holds the naming of Intangible Cultural Heritage by unesco.

A great amount of the Mexican culinary art is protected by designation of origin due to its strong connection with the ancestral values and knowledge about the transformation of food. In addition, it has promoted its warm, global and attracting image that establishes Mexico as a tourist destination of first level.

At the forefront of international tendencies, the tourism sector takes advantage of gastronomy as a motor of local development by offering its guests, whether national or foreign, the possibility to discover different flavors and the elaboration techniques of over a hundred years old that can’t be found anywhere else. This is because everything is mixed in the Mexican kitchens; from the effort and victories of centuries before to memories and family anecdotes.

Cooking and the praxis around it don’t only appear in the form of cultural identification, but they also imply a wealthy economy of taste that manifest in the infrastructure of the restoration and the food industry of the country. This culinary production has obtained favorable results at international level, mainly in products such as cookies, cacao, candies, fruits and sweets. It is to say that Mexican food has indulged many palates around the world.

Without a doubt, the central axis that rules and puts together this diversity is the triad of the cornfield –maize, beans and chili- since these are found in every stage of the Mexican food development, from pre-Hispanic myths to almost every dish in the Mexican diet. This triad, as well as the chocolate are considered to be essential food because of their nutritional values and their

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

properties to transmute with other ingredients, thus, creating scents, colors, flavors and textures that are unmistakable and unequalled. In Mexico only, the diner is the taster and the cooker at the same time, because they are allowed to choose the complements; obtaining this way a personalized result.

Mexican gastronomy is more than just mole, sauces, tamales and tortillas; it is an ancestral foundation that endures through time and feeds back according to the demands of the modern world. Culinary art is in Auge, satisfying the most demanding palates and achieving and encountering with the live, transcendental and historical spirit that characterizes Mexico.

GASTRONOMY

105

GASTRONOMY

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

Gastronomic Routes Tradition, culture and Mexican attraction

From Baja California to Yucatรกn, our country has a gastronomic heritage that is enjoyed in every bite. Sea cuisine, millenarian drinks and traditional familiar recipes have shaped a culinary art that distinguishes Mexico from other countries.

Grupo Auge with the guidance of the Ministry of Tourism visited the 18 gastronomic routes that form the panorama of the Mexican Cuisine, an Intangible Cultural Heritage of the Humanity granted by unesco.

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

Route 1

The rustic stoves among vineyards and aromas of the sea Baja California and Baja California Sur In the biggest peninsula of Mexico, where sea and desert merge on an eternal hug, we can enjoy the heavenly diversity of the region’s vineyards. Where you will also be able to taste sea food in its most fresh and natural form.

Gastronomic resources: Red lobster/ Cesar Salad / Pescado al disco Grilled clam / Wines / Beer / Margarita

107

GASTRONOMY

Route 2

Route 3

High mountains, waterfalls and rivers showing the majesty of Sierra Tarahumara, are elements that lead to seductive aromas from our country’s best steaks.

Known as the Barn of Mexico, the state of Sinaloa distinguishes by its agricultural abundance and its immense sea, which is used by Mazatlán, one of the cities with more gastronomic culture in the country.

Two world’s kitchen Chihuaha

Gastronomic resources: Beef cuts/ Discada / Apple and pecan nuts Flour tortillas / Tamales chacales / Sotol / Tesgüino

Garden and sea tables Sinaloa

Gastronomic resources: Marlin / Ceviche / Shrimps / Aguachile / Pescadillas Chilorio / Coricos / Guacavaqui / Brandy

Route

Route 5

Route 6

The main ingredients of the cuisine of Michoacán are the myths and legends that are in each centimeter of its territory. Honoring one of the greatest Mexican traditions, the altar for the deceased overflows with food, candies and drinks.

Traditional markets offer a range of colors and flavors that only the ingredients of the region can obtain. The pre-Hispanic tradition coexists along with great architectonic contrasts.

Tradition and vanguard converge in the country’s capital. The perfect scenery to enjoy pre-Hispanic dishes that have arrived to this day through family recipes that, without losing their essence, give their own touch to each dish.

Gastronomy dedicated to the deceased Michoacán

Gastronomic resources: White fish / Charales / Milpa leaf / Carnitas Corundas / Ate de membrillo / Nieve de pasta / Charanda

Route of the markets Morelos, Guerrero and Estado de México

Gastronomic resources: Huauzontle / Cuitlacoche / Tlacoyos of bean and broad bean / Jumiles / Tequesquite / Maguey worm / Chorizo

Today’s flavor Mexico City

Gastronomic resources: Sopes / Guajolota (Torta de tamal) / Romeritos / Dobladas (Quesadillas) / Tacos al pastor

Route 7

Route 8

Route 9

As witnesses of great battles, feats, triumphs and defeats, Querétaro and Guanajuato are historic sites that combine colonial constructions with cultural activities that converge to the rhythm of their vast gastronomy.

Music and tequila are usually served with the dishes of Jalisco. Jalisco, one of the most important cities of Mexico, rises as one of the states with greater tourist and gastronomic development, with a desirable natural diversity.

One of the greatest gastronomic delights of our country is to enjoy a sea dish under a palapa on the beach, especially when you catch your own food and cook it at the moment.

Gastronomic resources: Guamishes / Nata / Enchiladas queretanas y mineras Gorditas / Pollo al cuñete / Charamuscas / Potajes

Gastronomic resources: Birria / Torta ahogada / Pozole / Borrego al pastor Jericalla / Tequila

Dishes with history Querétaro and Guanajuato

Cuisine with the sound of mariachi Jalisco

Sea flavors Nayarit and Colima

Gastronomic resources: Salsa huichol / King prawn / Pescado zarandeado Salpicón de pulpo /Coconut soup / Tuba / Sopitos

GASTRONOMY

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

Route 10

Route 11

Route 12

Built in 1869 to honor the “Father of the homeland”, Don Miguel Hidalgo, this beautiful state is the home of barbacoa and fresh pulque.

When you visit it, you will be reconnected with your Mexican roots at the same time that you enjoy its regional cuisine.

The cuisine is rich and diverse, it reunites the aromas of sea with the tropical flavor, the legacy of seafood with the tradition of meat and the cultural activities with the adrenaline of nature.

The cuisine from Veracruz transports you. The aroma of its coffee and its vanilla is worthy to take back home. Its variety is never enough and the kindness of its people is captivating.

Gastronomic resources: Jaibas rellenas / Chichimbré / Carne a la tampiqueña Plátano / Empipianadas / Bocoles / Tortas de la barda

Gastronomic resources: Coffee / Vanilla / Caña de azúcar / Zacahuil / Molotes Chilpachole de jaiba / Mole de Xico

Route 13

Route 1

Route 15

In a land where traditional festivities seem to never end, it is not a surprise that there is a typical dish for every moment, including the widely-known 7 moles Oaxaqueños.

The miscegenation of the colonial era transcended with the blend of sweet and salty and soft and spicy. With the fusion of cultures, Mexico enhanced its cuisine and its traditional heritage that we gladly enjoy today.

The cocoa bean –which in the past was used as an exchange currency by our ancestors, today is one of the most precious treasures of the Mexican cuisine, the same that contributed to the creation of chocolate.

Gastronomic resources: Mole poblano y de olla / Chile poblano y en nogada Quelites / Chalupas / Sidra / Rompope / Pulque

Gastronomic resources: Cacao / Butifarras / Cochito horneado / Caldo Chuti Mumu Tamal de bola / Pejelagarto / Pigua / Mone / Potse / Pozol

Route 16

Route 17

Route 18

The cultural value and the archaeological legacy that shelters the Mayan zone has no equal, as well that it has served as a tourist platform that captivates each traveler with majestic landscapes and exceptional dishes.

In this region lie customs that date back from the viceroyalty era of the New Spain. Dishes with Spaniard and Mexican heritage that combine craft techniques such as the metate with European spices and ingredients.

It is said that in the north you eat better; its cuisine fills us with an excellent mix of cuts and selected wines that are perfect companions of the beauty and diversity of its urban and natural landscapes.

Gastronomic resources: Cazón / Octopus / Pinguas / Papadzules / Dzic de venado Dulce de nanche / Panuchos / Poc Chuk / Agua de Chaya

Gastronomic resources: Asado de boda / Lengua en salsa de almendra / Menudo Cabrito / Enchiladas potosinas / Pollo de San Marcos

Gastronomic resources: Asado de puerco / Pan de maíz / Machaca / Bacanora Queso flameado / Frijoles maneados / Chimichangas

The culture of maguey Hidalgo

Gastronomic resources: Escamoles / Maguey / Chinicuiles / Trucha / Pastes / Salsa borracha / Barbacoa / Pulque / Agua miel

The thousand flavors of mole Oaxaca

Gastronomic resources: Tlayudas / 7 moles oaxaqueños / Caldo de piedra Manchamanteles / Chocolateatole / Mezcal / Menguanitos

The mixed ingredients of Mayab Campeche, Yucatán and Quintana Roo

From the sea to the lagoon Tamaulipas

The sweet ancient flavors Puebla and Tlaxcala

The mining seasoning Zacatecas, Aguascalientes, San Luis Potosí

From coffee to vanilla Veracruz

The route of cacao Chiapas and Tabasco

Entre cortes y viñedos Nuevo León, Coahuila, Durango and Sonora

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

GASTRONOMY

109

112

NATIONAL PRIDE

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

CAS FOOD SERVICES

TRUST AND QUALITY FOR INDUSTRIAL DINING ROOMS For over 20 years, cas has provided an industrial restaurant service conceived under the innovative perspective that takes safety, trust and hygiene into account as the 3 most basic pillars that hold their customers’ productivity.

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

113

NATIONAL PRIDE

cas is aware that a varied, balanced and homemade seasoning diet; a friendly environment; and a human and personalized service are key to the efficient production; thus, they are constantly updating their menus, service processes and food safety. Moreover, concerned about diner’s health and wealth, cas offers special diets for employees with medical conditions, such as high blood pressure or diabetes; for those with a vegetarian or vegan lifestyle; and those concerned about their calories intake.

One of their competitive advantages is having a consolidated organizational structure with marketing, management and quality control areas— this last, in charge of auditing and verifying that safety and hygiene standards are in accordance with the Official Standards in force—a physician, a nutritionist and a executive chef, whose main task is to design complete and varied menus biannually.

It should also be noted that once in a month special menus and settings are planned to break out the routine and celebrate special festivities like Valentine’s Day. With an experience of providing service to dining rooms for 3 and 4 thousand diners a day, cas supports talent and generates jobs locally contributing to increase Mexicans’ quality of life. In this regard, by the end of December this year, cas expects an employee workforce of 500 highly qualified people and around 2 thousand indirect jobs.

Thanks to its commitment and service, cas together with the Ministries of Health and Tourism, grant the Distintivo H to certify hygiene procedures in companies that manage food and beverage.

Additionally, they are working together to grow this initiative State-wide in Jalisco.

www.sgcas.com.mx

bnajera@sgcas.com.mx

(+52) (33) 3344 9500

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

GASTRONOMY

WINE TOURISM THE ART OF THE MEXICAN WINE Mexico, holder of the first vineyard in the American continent, has preserved the authenticity of its wine heritage through the combination of edge-technology and mental labor in the elaboration of more than 200 types of wine that has been internationally multi-awarded.

National warehouses export their products to more than 30 countries.

Wine tourism has drawn the attention of the Mexican investment because it has been demonstrated that it provides a firm base to promote the economic development of the winegrowing regions of the country by creating new and numerous jobs while securing its historical and cultural heritage through the connection with the tourist communities where they are located.

The country’s wine tourism experience has no equal because it offers unique landscapes, walks through vineyards and the direct contact with

wine experts and the production methods to discover colors, aromas and textures that only the Mexican wine can offer.

The wine routes in the country lodge many great international companies, as well as a wide offer of companies, mostly familiar companies, producers of craft wine.

The European Union, cradle of the greatest wine producers, has recognized a great potential in Mexico for the winegrowing infrastructure development due to the high quality of the grapes

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

GASTRONOMY

Wine is produced in certain parts of the world that meet specific ground, climate and geologic characteristics.

This is best known as the “Wine strip”, which is located between latitude 30º north and 50º south, geographically speaking.

that emanate from its ground and the technological process in the elaboration of the drink.

The state of Baja California establishes as a benchmark in the matter by lodging 90% of the national wine production. Its prestige comes not only because its territory is located within the “strip of wine”, but also because their producers have decided to undertake in the path of innovation and constant training.

Baja California lodges the first and main “Wine Route” in Mexico, which has 23 of the 32 wine producers and winegrowing in the region. In the Wine Route you can visit the producers, a great variety of restaurants, hotels, museums, art galleries and craft centers, while enjoying the festivities around the wine drinking and harvest, such as the “Festival de la Vendimia”.

Mexico opens its vineyards and wine cellars to wine lovers, professionals and connoisseurs as well as to amateurs; inviting them to discover a unique wine that feeds, cures and energizes.

117

118

BUSINESS LEADER

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

TEQUI-BUS

THE FIRST TEQUILA TRAVELING MUSEUM IN THE WORLD Creating economic income for the different involved productive chains, the first Tequila Traveling Museum in the world (midt) arrives with the concept of “Tequi-Bus”; a unique strategy that combines digital platforms and edge-technology with tradition and culture of tequila.

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

119

BUSINESS LEADER

Smart tourism The objective of “Tequi-Bus” is to offer the opportunity, to the tourist and visitor, to live a unique experience and to know the origin of the ancient drink of tequila; saving the person more than 5 hours, because in just 25 minutes, the visitor will get to know everything about the processes, folklore, mariachi and the region’s traditional drinks.

Through rooms and first-level facilities with smart screens, the different processes of tequila making, mezcal and table wine will be known. In addition, a real mini-distiller will offer tasting to the assistants.

Innovation and technology for the tourism sector The Tequila Traveling Museum will hit the economic development of the state of Jalisco in its first stage, to later extend its influence area to other states through franchises.

General Director, Lic. Armando Sánchez Kotasek developed this project from the beginning; investigating the different cultures in a surrounding that can be applied with technology, folklore, gastronomy and flavor of tequila.

“With edgetechnology, the bases for a better tourist future, a Smart Tourism, will be builtz”.

The contribution of MIDT has social, cultural, educational and commercial benefits for the manufacturers of tequila, agronomy, glass industry, packing, textile, and tourism, among others. It will generate a great expectation for the product commercialization and diffusion of cultural spaces, thus, activating the local economy and improving the life quality of each region.

Tequi-Bus will become the ambassador of tequila at national level and will be able to unite the sister cities of the world through the exportation of this business model to any country. In addition, the same concept will be developed for the Museum of Mezcal and Table Wine as our country’s representative drinks.

ceo, midt Armando Sánchez Kotasek.

Tequi-Bus: The first Tequila Traveling Museum in the world that combines digital platforms and edge-technology with tradition and culture of tequila.

www.museoitinerante-deltequila.org

www.tequila-shop.mx

armandokota@hotmail.com

Office: 33 1597 3373 Cell Phone: 331155 3619

120

NATIONAL PRIDE

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

THE BUTCHERY PRIME RIB HOUSE

A PLEASURE FOR YOUR PALATE

The Butchery is the first restaurant in Guadalajara that is specialized in aged steaks of Black Angus Prime quality. With a warm, sober and modern atmosphere, their facilities create an outer image parallel to the gastronomic experience of their exquisite menu. A physical beauty that leads you to the spirituality of pleasure in your palate.

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

121

NATIONAL PRIDE

The concept created by Juan Pedro Navarro Ibarra is formed by one of the most emblematic dishes in the world of meat; the Prime Rib, as well as a perfectly selected wine cellar.

Thanks to the vision of Carlos Gรณmez af Trolle, The Butchery stands out by the quality of their products and a relaxed decoration that combines the natural textures of carved wood with the structure and hardness of the brick.

Each night in The Butchery has no equal, the art that strategically decorates the place is perfectly combined with live jazz music, the unique feature of each dish and the distinguished customized service.

The mixture of their range of aged steaks and the recommended blend make The Butchery one of the best Steak Houses in Mexico. Without a doubt it is an experience that cannot be missed.

Participant of Festival come 2015 and Intermoda 2015

Certificate in usda Prime by Certified Angus Beef.

Each Black Angus Prime cut is previously aged wet for 20 days wet and dried for 20 more days.

www.thebutcheryprime.com

/thebutcheryprime

@TheButcheryPrim

adm.thebutchery@gmail.com

(+52) (33) 3615 9999

SECTION LEADOR EDUCATION

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

- By Presbyter Francisco Ramírez Yáñez, Rector of univa. -

COMPREHENSIVE AND QUALITY COLLEGE EDUCATION AS STIMULUS FOR THE DEVELOPMENT OF NATIONS

A university must think and act to the needs of a globalized and postmodern society that characterizes by rapid changes, high competitiveness, and massive circulation of information and abolition of frontiers. Its millenary vocation of training people for their own improvement and the planet’s becomes the impelling platform to change and transform into the society that we all want. It is in this reality where we must re-address the university education towards a new inspiration with the goal of giving fair and appropriate answers.

The direction that we have chosen in Universidad del Valle de Atemajac (univa) is to have an impact in the transformation of society through the education of students with integrity that are committed to their source communities. We believe that it is there where a true change can be done; the change that we need. We hope that the actions of our students can have a positive impact in the development of the regions where we are present.

My bet as President of the Federation of Private Mexican Institutions of Higher Education (fimpes by its Spanish acronym) is to achieve a comprehensive training of quality in universities too.

The 110 joint private institutions of higher education have committed with the nation by getting involved in the continuous improvement and assurance of the criteria established by our accreditation system.

Currently, there are 36 schools that have reached the record of excellence, granted by the Ministry of Public Education in recognition to their educational quality and for reaching the maximum result in accreditation “lisa y llana”.

As President of the Organization of Catholic Universities in Latin America and the Caribbean (oducal by its Spanish acronym), I have the commitment, along with the 102 associated universities, of developing activities of collaboration that are addressed towards the improvement of the quality of comprehensive education, as well as to strengthen the research activities and community service. In this Latin American university we will continue to improve the main task, which is to seek the truth and create meeting platforms between faith and reason, through dialogue, as instruments that contribute to the improvement of social and cultural conditions in our countries.

The main purpose of my commitment with college education in univa, fimpes and oducal, is the comprehensive training of youth, because they will guide our destiny as a country and as Latin American continent. College students are the hope that we have for being better human beings and being responsible of our physical and social environment. They are the current and future leaders, who with their aspirations, work and commitment, will make a better place of coexistence, harmony and peace.

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

The university must think and act to the needs of a globalized and postmodern society that characterizes by the rapid changes.

SECTION LEADOR EDUCATION

123

EDUCATION

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

THE BEST UNIVERSITIES IN MEXICO The main universities in Mexico have stood out by their constant search of elements that allow them to develop attitudes of innovation and as an incentive for the creation of international industrial projects of information, technology and technical assistance to the general industry.

UNAM (Universidad Nacional Autónoma de México) At the historic forefront by its social responsibility commitment and its connection to the economic sectors of the country. The cultural and sports activities stand out, as well as the most diverse academic offer in bachelors and postgraduate studies in the country. unam also has many connections with different countries.

IPN (Instituto Politécnico Nacional) With its slogan “Technique at the Service of the Country”, it has international recognition by the quality and social impact of its academic programs of bachelors and postgraduate studies.

UDG (Universidad de Guadalajara) Through its University Network, it characterizes for being the main educational institution in the West of Mexico. It promotes research and scientific international cooperation in sustainability and technology, honoring its humanistic principles.

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

EDUCATION

125

UP (Universidad Panamericana) For almost 50 years, Universidad Panamericana has established as a higher education institution with academic solidez, scientific rigor and vivencia of values in a Christian humanism that looks for the truth and is committed with it. Their facilities are a fusion of tradition and modernity.

ITESM (Instituto Tecnolรณgico y de Estudios Superiores de Monterrey) Its main commitment lies in educating entrepreneur leaders with human sense that can be internationally competitive. It looks for the creation of new ideas and to make them possible through the coherence and diversity of the global culture.

ITESO (Instituto Tecnolรณgico y de Estudios Superiores de Occidente) iteso is part of the 228 universities in the world that

share the educational tradition of nearly 500 years of the Company of Jesus. Its educational model is characterized by creating and giving the scientific and technological knowledge at the disposal of the community to build a fairer world.

UAG (Universidad Autรณnoma de Guadalajara) Its vision is based on creating welfare and progress to the communities through the formation of professionals, inspired by analysis, resolution and self-learning. It is proud of its non-political and secular composition with international projection.

UNIVA (Universidad del Valle de Atemajac) Its philosophy is sustained in the continuous dialogue between faith and culture, constantly implementing its own centered pedagogy in the search of truth, freedom and the transcendental meaning of the human being. Its vision is centered in establishing with the permanent promotion of the common good.

These strategies and results confirm the commitment of the Mexican universities with society and with the creation of new talents, course after course. In this way, its investment in cognitive infrastructure is meaningful for the creation of a new business culture based on mental labor, that is increasingly characterizing Mexico and that is seen as a diversifying, including and sustainable vocation.

126

NATIONAL PRIDE

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

UNIVA

ORGANIZING THE PROFESSIONAL AND TECHNOLOGICAL TRAINING OF MEXICO Universidad del Valle de Atemajac (univa), with 11 offices in the country, has become one of the best educational options in Mexico by providing high school, bachelor and postgraduate studies that meet the real needs of society and it has an academic structure that is sustainable, human and coherent with its catholic identity.

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

In 1962, it emerged as an educational project and today, univa has more than 65,000 successful graduates in the public and private fields. The prestige of this university is because of its commitment with the learning of its students, the acceptance and support of entrepreneurs and its relationship with governmental areas and the recognition of bishops and archbishops of different dioceses.

Its social vocation is clear because it contributes in the professional and technological training of people with scientific tools and with strong basis in human, Christian, moral and politic values that seek to cover and build a path towards the common good and peace. univa is made up of a highly qualified faculty staff in academy and praxis, as well as entrepreneur students that are visionary and comprehensive.

Regarding its infrastructure, it is characterized by first level facilities and edge-cutting laboratories.

127

NATIONAL PRIDE

It also has the Centro de Desarrollo Físico Integral (cedefi) for fitness, a business incubator, language center, and the Centro de Investigación y Desarrollo Científico, where 16 engineering laboratories will be opened soon. On the other hand, it offers a wide exchange program and professional internships thanks to its connection with over 300 universities in the world.

Currently, univa stands out for being at the forefront in the offer of curricular programs. Thus, the new bachelors of Production of Visual Media, Medicine and Animation (with a high demand of candidates and employees) are some of its more competitive options.

Currently, the graduate presbyter Rector Francisco Ramírez Yáñez has set all efforts in increasing inside the academic life the Comprehensive Plan of Development 2016-2020, and to achieve its new institutional accreditation by fimpes and to strengthen the univa System.

www.univa.mx

/UnivaGuadalajara

@SistemaUNIVA

informacion.univa@univa.mx

1 800 3690900

128

BUSINESS LEADER

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

GARDHÍ VILA

COMPREHENSIVE LEGAL EXPERIENCE FOR A GLOBALIZED MEXICO

Since Mexico is the second country with more free trade agreements (fta’s), Gardhí Vila offers its services as an experienced and dynamic legal firm that offers advice, consultancy, support and training to its clients, with an international vision.

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

129

BUSINESS LEADER

In the search to contribute to the market diversification, promote the incorporation of the Mexican economy with the international, and contribute to the competitiveness growth of the country, foreign trade as praxis is one of the biggest opportunities for the Mexican business minds.

For this reason, GardhĂ­ Vila has established as one of the national leaders in the legal sector by acknowledging the potential of the country as a State with a privileged geographical location and human talent with great potential in the world. If offers knowledge and professional experience acquired in the public and private sectors.

From an empathetic, formal and committed perspective, this firm offers, in matters of foreign trade, consultancy in procedures to obtain export and import permits; verification of customs classification of merchandise according to the current tax and custom laws; preventive audits on foreign trade; lawsuits against resolutions from authorities where tax credits are determined; consultancy in the annual financial report of companies in the immex program and finally, training of personnel in the customs department of those companies that operate within the foreign trade.

In addition, GardhĂ­ Vila is formed by specialized lawyers in Administrative law, acquisitions and fusions, urban development, corporate law,

fiscal and criminal law. Moreover, it has an approach and special practices in Intellectual Property, Mediation and Arbitration in sports and entertainment, among others.

This is how this complex, recognized by publications such as Chambers & Partners, patent iam 1000, Managing ip Manual and Corporate intl since it combines experience with youth to accompany its clients in the protection of their interests and ideas.

www.gardhivila.com

/gardhivila

@GardhiVila

gardhivila@gardhivila.com

(+52) (33) 1204 0477

SECTION LEADOR HEALTH

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

- By Dr. Ricardo Vega-Montiel, President of the Medical, Dental and Hospital Cluster of Baja California. -

MEXICO: GLOBAL DESTINATION OF THE MEDICAL TOURISM

Mexico has great resources that have presented it to the world as a mandatory tourist destination.

This concept is expanding and specializing in the different commercial sectors of the industry; establishing as leader in the niche of medical and welfare tourism thanks to the Auge of the medical sector, which now offers a great infrastructure in diverse specializations of plastic and bariatric surgery, ophthalmology, dentistry, advanced medicine and oncology, among others.

Where does the proliferation for the medical tourism comes from? Currently, people are seen as entities in multiple facets and the dynamic of competitiveness requires the acquisition of better tools for the daily performance. In this way, the importance of having the feeling of wellbeing and individual satisfaction grows day by day. This means that it is necessary to maintain a level of self-esteem that is rewarding enough to contribute to a good level of competitiveness.

On the other hand, beauty is related to wellbeing and the best practices for life style. In this context, some alternatives can help to improve the situation of self-perception, and go from banality to being a necessity. This is where the exploration of alternatives that can meet this need and desire begins; resulting in a growing industry that combines health and welfare services with tourism.

There is a close and dynamic relationship with the medical tourism in the border zone. Baja California, specially, has a very special place in the mind of the binational citizen that looks for quality, convenience and warmth of the health services.

Currently, this region receives more than 1 million foreign patients thanks to its capacity in the network of primary and complementary services that meet the needs and possibilities of almost every segment.

Medical tourism is considered as one of the most important industries in the region, which in 2013 registered a direct economic income of 47.5 and an indirect economic income of 19.3 million dollars. It is worth mentioning that 61% of this income was registered just in the city of Tijuana, which is the capital of this sector in Mexico. In this year, the sector continues is constant growth, and, it is estimated that the number of economic income will surpass the 1 billion pesos.

Baja California is the first state in Mexico with a public policy exclusively for the medical tourism. This only represents the beginning of the reinforcement of the sector, which will shortly be imitated in other states thanks to the current initiative federal legislative level to boost this industry, which is currently emerging in the cities of Guadalajara, CancĂşn, Puerto Vallarta and Monterrey, among others.

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

“Baja California is the first state in Mexico with a public policy exclusively for the medical tourism.”

SECTION LEADOR HEALTH

131

132

NATIONAL PRIDE

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

SIMNSA

LEADER IN THE MEDICAL TOURISM INDUSTRY The industry of the medical tourism has become a relevant economic subject in the world.

In the state of Baja California only, more than 1.2 million visitors from the United States and Canada, arrive in search of medical, dental and pharmaceutical services.

Médicos Nacionales s. a. de c. v. (simnsa) made the impossible possible. Eighteen years ago, and for the first time in history, a Mexican company was allowed to offer health services to American citizens in Mexico.

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

In the state of California, simnsa obtained the license of Binational Health care, and thus, in 1999 it became the first and only Mexican health company to be certified by the Health Department of California.

With a network of more than 400 physicians, specialized in the different branches of medicine, simnsa insures one hundred thousand people, mostly residents of Tijuana who work in San Diego.

It is also the exclusive provider for companies such as Healthnet, Aetna, Blue Cross and now Scripps, a renowned hospital company.

Currently, the tower has eight floors for clinical services, which include primary and specialized attention, a complete dental clinic, stem cells with cutting-edge technology, an ambulatory surgical center, medical spa, radiology and a laboratory.

The success of simnsa lies in its training and infrastructure. Their facilities have cutting-edge technology and the quality of its bilingual service has no equal. In addition, its system of diagnosis comprises a digital platform with electronic files for each of its patients.

133

NATIONAL PRIDE

simnsa is trained to respond to every health necessity that could appear, including cardiovascular surgery, transplants, neonatal cares, and cancer among others.

than 150 million dollars. Located only blocks away of the border of San Ysidro-Tijuana, it will start operating by the end of 2017. The hospital will be one of the biggest and most modern hospitals in the Northwest of Mexico and will be a member of the Health Plan and Scripps Health, two of the most renowned medical institutions in the world. With this strategy, the medical tourism will have an increase of 30%, representing an economic income of a billion dollars per year. simnsa’s innovation and administrative system have revolutionized the health tourism and welfare, establishing Mexico as the world leader.

The Binational Hospital of simnsa will have 200 beds, which will make it the Baja California’s biggest hospital, with technology and equipment to meet the needs of emergency services, cardiology, neurosurgery, oncology and labors.

This has resulted in the next opening of its own Binational Hospital with an investment of more

San Diego, Ca:

(+52) (619) 407 4082 www.simnsa.com

/simnsahealthplan

Tijuana, B. C.:

01 800 800 1491 Mexicali, B. C:

(686) 555 6322

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

HEALTH

THE VALUE OF THE MEDICAL TOURISM Our country is seen as the leader in the health tourism due to its infrastructure on hospitals and transportation, as well as its regional competitiviness and highgly qualify medical staff.

The tourism medical sector in Mexico incorporates hospitals with cuttingedge technology, governmental support, professional suppliers, educative institutions and legal and commercial consultancy.

In the last years, Mexico has transformed in order to offer a wide variety of specialties and medical procedures to be up to the services offered in some developed countries. Thus, it has stopped being a country recognized by the services of dentistry, ophthalmology and cosmetic surgery that the border cities offer, to become a world-wide center for health treatments.

This connection allows the patient to organize health packages according to his or her needs and budget, characterized for its bilingual attention, transportation (round trips: origin city- destination city; shuttle: transportation hotel-hospital-hotel), medical expenses and accommodation; as well as some sightseeing of the most characteristic places of the state.

The medical tourism sector in Mexico incorporates hospitals with the latest technology with the governmental support, constituting itself with professional suppliers of tourist services and schools, as well as legal and commercial advice.

On the other hand, the association between hospitals and hotels near them is intended in order to make the project more inclusive. The main advantage that tourists of this sector find to be treated in Mexico is the cost, since the

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

difference in the price of a surgery can be of up to 80%. These health services include surgeries, preventive treatments, diagnoses, rehabilitation, and therapies, among others.

Mexico has 12 programs certified by the JCI (Joint Commission International) and 122 hospitals certified by the Ministry of Federal Health and 115 of those have certified international standards. In addition, we have the tenth position in the world and the second at continental level in number of specialized doctors, with 62.3% of the total.

It is important to mention that Mexico not only bets for the attention of patients with high income (like India and Brazil do), but it tries to diversify to offer solutions to medical problems of patients with different budgets, in an integral context of health that ties medicine with recovery activities, recreation and relaxation, that only the varied climate of the country and the hospitality of their people can offer.

HEALTH

135

136

NATIONAL PRIDE

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

VEMONT CLINIC

SAFETY AND INNOVATION IN PLASTIC SURGERY Located in Tijuana, Baja California, it is directed by the Certified Plastic Surgeon, Ricardo Vega. Vemont Clinic specializes in esthetic procedures and medical spa, strengthening edgecutting technology, certainty, empathy and safety with its patients thanks to the maximum professional quality in plastic surgery.

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

In 2012, Dr. Ricardo Vega was invited by President Barack Obama and its cabinet to the White House as one of the 150 Hispanic leaders. In 1998 he founded Vemont Clinic after obtaining his title and certificate as aesthetic and reconstructive plastic surgeon. His professional ethics focuses in giving personalized assessment that is suitable and accurate for each patient, providing them with the maximum security and with certified medical specialists for each surgical procedure that it offers.

They are aware that each patient that attends the clinic –among which are beauty queens and fitness champions- go there to have a dream life; reason why the clinical team has a main goal to set realistic goals in the achievement of expectations that will have a positive impact in the quality of life and self-esteem of each patient.

137

NATIONAL PRIDE

The clinical group is constantly updating inside and outside the country to secure first level services and treatments. Thus, Dr. Vega is an active member of the Mexican Association of Plastic, Reconstructive and Aesthetic Surgery, a. c.; International Society of Aesthetic Plastic Surgery; and, San Diego Plastic Surgery Society.

Moreover, he is Founding Member of the College of Plastic Aesthetic and Reconstructive Surgeons of Baja California and president of the Dental Medical and Hospitality Cluster of Baja California, one of the most important clusters in Mexico.

Among the procedures that Vemont Clinic offers, surgeries to improve the body outline stand out, such as increase and breast reduction, liposculpture and abdominoplasty, facial

rejuvenation, as well as non surgical treatments and post-surgery therapies that use ultrasound, radio frequency, phototherapy and endermology, among others.

As part of the expansion of Dr. Ricardo Vega, Vemont Clinic is currently transforming to add molecular procedures to its aesthetic procedures.

This will receive a new name: BioSurgical Care, which will incorporate cell therapy with frozen tissues, chelation, orthomolecular medicine and the application of stem cells as contributors in regeneration and revitalization.

San Diego, Ca:

www.ricardovega.com

/plasticsurgery.vega

info@ricardovega.com

1 (619) 946 1074 Tijuana, B. C.:

(+52) (664) 686 5599

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

HEALTH

THE DEVELOPMENT OF TRUE FOODS

FOR THE PRESERVATION OF HEALTH

One of the most important social aspects that exploit the comprehensive development of any country is a healthy life style.

This is achieved by combining good eating habits with sport and preventive health actions. Currently, there are endless options to exercise and nourish our body, nonetheless, physical inactivity and highly processed foods contribute to the bad eating habits of Mexicans.

Benefits: improvement of the immunologic system, prevention and recovery of some specific diseases, control of the mental and physical conditions, delay on the aging process.

International statistics place Mexico in the world’s first places of overweight and obesity in all ages, linked to cardiovascular diseases and diabetes, which are the main reasons of death.

If we continue with the same strategies to deal with this big health problem, it is predicted that by 2050, Mexico will be the fifth place in obesity in general (Lancet 2016).

Seven of ten Mexican adults suffer from overweight and obesity (National Survey on Health and Nutrition ensanut 2012). Overweight

and obesity obey causes of many factors, however, the modification on eating habits and life style are fundamental to stop and revert this national public issue on public health.

From the Cluster of the Medical Hospital Industry of Jalisco, they have undertaken innovating actions that are strategically connected to the Food Industry Chamber, the Agricultural and Livestock Council of Jalisco and the Safety Network along with the medical sector, in the search of promoting the

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

HEALTH

development of true foods with the technological development, tracking of the product, food safety in the chain of value and with biotechnology addressed to nutrition and health.

The World Health Organization (who) is making efforts on promoting the availability of these kinds of foods in order to increase nutritional safety. We highlight three very important concepts for a good nutrition: Healthy food It lacks ingredients or has, in small quantities, substances that can create any chronic degenerative diseases (diabetes, hypertension or kidney damage) when its consumption is repetitive –which might be related to the quantity of needed calories and with the quality in connection to the necessary balance to the different nutrients in the diet.

Safe food Diseases that are transmitted by food are an important load for health where chemical, microbiologic and zoonotic dangers, present risks for the human and animal integrity.

“Take care of your body; it is the only place you have to live.”

Jim Rohn

Functional food It has a healthy effect beyond its nutritional effect, showing specific medical advantages, including prevention and treatment of diseases. As a result of these nutritional enhancements with biotechnology, shortly, the industry will be offering a greater number of foods that contribute to health preservation with special interests in elders.

Functional ingredients: amino acids, antioxidants, sweeteners and low energy sugars, dietetic fiber, prebiotic phytoesterols, proteins, vitamins and minerals.

139

140

AUGE OF MEXICO GROWTH AND COMPETITIVE LEADERSHIP

XIV ADOLF HORN

GULF TOURNAMENT United for a good purpose, entrepreneurs and commercial leaders gathered in benefit of the Social Innovation Center canieti in the exclusive country club El Cielo in Guadalajara.

141

AUGE DE MEXICO GROWTH AND COMPETITIVE LEADERSHIP

IX AWARD

ADOLF HORN Gathering important figures of the business, politic and social environment, the Coordinating Council of Young Entrepreneurs of Jalisco (ccejj by its Spanish acronym) carried out its ninth edition of the Adolf Horn Award to recognize the young entrepreneur of the year, which was granted to León Reffreger; creator of Borra del Café.

142

NATIONAL PRIDE

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

DANIEL DE PAUL

THE FIRST IMPRESSION MATTERS With nearly 30 years of experience, Daniel De Paul makes suits with the highest quality standards in Mexico and under a business structure that honors the exclusivity of custommade design for politics, great entrepreneurs and high society figures.

AUGE DE MEXICO NATIONAL ECONOMIC BENCHMARK

143

NATIONAL PRIDE

Daniel De Paul makes art because he is aware that wearing a custom-made suit that acts as the reflection of a socioeconomic status; it is the key element for the life style development of the powerful men in Mexico.

To obtain the final result, his tailoring completely brakes the industrial dynamics related to the productive sector of low and medium cost. Daniel de Paul highlights the perfect fabric and cut, at the time that he favors the personalized treatment from the measurements to the final delivery of the garments, distinguishing by his commitment and responsibility in delivery and time.

This is because Daniel De Paul uses fabric of fine wool that go from titles super 100 to super 200, categorized by the Wool International Commission due to the title, tightness and fineness. Fabrics offered by the best brands in the world such as Scabal, Vitale Barberis, Guabello, and Holland & Sherry, among others.

The linings, contrast or matching buttons, name or initials embroidery and the designs, are edge elements that this tailoring adds according the current trends. His creations are sample of the craft and familiar tradition that began with his father, Don JesĂşs De Paul Solano, a master cutter that dressed great figures of the social and political elite of the Mexican West for forty years.

With a legacy of quality, perfection and learning that he received from Italian and Spaniard teachers, Daniel De Paul adds his craft design and sensibility to the social and cultural development of Mexico, embellishing the image of its inhabitants.

www.danieldepaul.com.mx

/DanielDePaulMx

@danieldepaul

productora@dpaul.com.mx

(+52) (33) 3331 263 508 (+52) (33) 3331 263 518