José Antonio Meade: For the Future México

JOSÉ ANTONIO MEADE KURIBREÑA Candidate to the presidency of Mexico 2018

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The entrepreneurial ecosystem transforms for the consolidation of the national economy.

GRUPOAUGE.COM.MX | JUNE 2018

MEADE: FOR THE FUTURE MEXICO P.34

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ExpoGrow 2018

New paradigms to create companies that evolve and transcend.

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SIEBER INTERNATIONAL Investment in real estate in New York and Miami from Mexico.

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IEBS

Technology and innovation for the education 4.0 P.32

FIETS

Technology and health industry for the future Mexico.

AUGE OF THE FUTURE MEXICO By: María Eugenia Jiménez Zaragoza, President Grupo Auge.

María Eugenia Jiménez Zaragoza President grupo auge

Alejandro de León Jiménez General director

David Carrillo

Editorial director

Alejandra Sánchez Grajeda General coordinator

Lylyana Avilés

Image and design coordinator

Rick Alaniz

Official photographer

Luis Romero Pacheco

Without a doubt, the decision that Mexicans take in this election season will be a watershed for the composition of the Mexico of the future, where institutions, academy, and society work together to reach a greater development, but mainly, to eradicate the problems that afflict the nation such as impunity, corruption and insecurity.

We bet for the talent of Mexicans and join to share relevant content to form the next leaders, entrepreneurs, and professionals that will direct the country in the next years. We believe in the new generations that carry innovation in their DNA, young people born with technology in their genes and that developed disruption in their minds.

I thank entrepreneurs and opinion leaders that have trusted our publication to share their perspective on the world of business in Mexico and the world. This time, we had a great experience on our talk with the candidate José Antonio Meade. It is also a pleasure to be part of significant events for the implementation of innovation in the Mexican companies such as ExpoGrow, Industrial Summit, and FIETS, among others.

Thus, this edition of the Auge de México focuses on the future Mexico; a Mexico that we are all betting for and we all want to see it transformed into a strong world economy.

EDITOR’S PICK: A person’s level of

It is imperative to

when she or he allows

are a social entity

leadership comes

the individuals of the

group to express their

ideas and is capable of keeping them together.

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AUGE DE MÉXICO | LETTER FROM THE EDITOR

build companies that that transforms the surrounding, not

only companies that generate utilities.

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Winner correspodent photographer

Arturo Cervantes, Lylyana Avilés, David Carrillo

Digital platform and social networks

Erika Karina García Padilla Translator

Isabel Trigo Ramírez

Correspondent

Ricardo de León Jiménez Comptroller

Óscar Jiménez Zaragoza Administrator

Auge de México is a publication of Fomento y Auge Empresarial S.A. de C.V. with the reservation of the exclusive use of the title Jalisco: Auge de México, number 03201203131255450001 dated September 13, 2013. Issued by Dirección General de Derechos de Autor. Certificate of title and content is in process. Any reproduction, total or partial, by any process whatsoever, nor electronic, mechanic, photographic or recorded, without the written authorization of the editorial, is prohibited.

Fomento y Auge Empresarial S.A. de C.V. is not responsible for incurring in any involuntary errors or mistakes made in the content information within this volume. © D. R. Fomento y Auge Empresarial S. A. de C. V. Av. Novelistas 5137, colonia Jardines Vallarta 45027, Zapopan, Jalisco. +52 (33) 3673 2001 / +52 (33) 3944 4006 contacto@grupoauge.com.mx Auge de México - Digital Magazine Made in Mexico

CONTENT

SIEBER INTERNATIONAL The only agency that simultaneously offers two investment products in real estate in the most attractive markets in the world: New York and Miami.

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IEBS Specialized education where the use of new technologies and innovation are the basis of learning for every student.

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NVI Women are the core of this Mexican brand. They strongly believe in women’s reach and influence in the current society.

AUGE DE MÉXICO | CONTENT

COVER

JOSÉ ANTONIO MEADE The Mexican that wants to change the country

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ALMER The biggest general storage in the country has a technological structure based in organizational intelligence.

“INNOVATION IN THE FOOD SECTOR TRANSLATE IN THE INDUSTRY 4.0 AS BENEFIT FOR THE COUNTRY.”

LEADER’S REVIEW…

MASAYI GONZÁLEZ UYEDA

Throughout his career, he has had different positions within the food industry. Since 1997, he has focused on the incorporation of innovation within diverse sectors and institutions such as concamin, Water Council, Security Council of Jalisco, the Council of Social and Economic and Participation of Guadalajara.

PRESIDENT OF THE CHAMBER OF THE FOOD INDUSTRY OF JALISCO (CIAJ) AND VICE-COORDINATOR OF THE COUNCIL OF INDUSTRIAL CHAMBERS OF JALISCO (CCIJ).

INNOVATION IN THE INDUSTRY THE SIGNIFICANCE OF INDUSTRY 4.0 IN THE FOOD SECTOR The food sector represents the greatest contribution to the manufacturing GDP in Jalisco. It is formed by more than 12,000 companies, of which 98% are small and medium companies. It supplies more than 150,000 direct jobs and contributes with the 13% of the national food production.

This is only a preamble of the importance of the food sect5or for the country’s economic development, for this reason, the role of innovation must be pivotal and included in the agenda of the companies to continue the through the path of competitiveness and continuous improvement, strengthening the other industries and contributing to the quality of life of Mexicans.

As president of The Chamber of Food Industry of Jalisco (CIAJ), in the Chamber, we are constantly working in the boost of technology in the Industry 4.0. Mainly, we motivate companies to fulfill the certifications

and quality systems to reach certainty in their processes that can provide order and governance to know what is being made in the company in individual form, in other words, we want to have the certainty of what happens with the production and each particular product at every moment.

These certifications create quality and innovation, but they also bring along a great challenge, a series of great data that place the entrepreneur in a dilemma, spend time on managing data or the business.

This is where digitalization of information facilitates the flow of data to make more accurate and efficient decisions. However, even in this stage of the process, we are not entering in Industry 4.0 yet. We will be there when production and manufacture systems generate data that makes a follow up of the product, raw material, finish product until this arrives at the final consumer; from the manufacturing process until the time of delivery. This brings benefits for the industry such as rejection control, control of dead times, management and manufacturing and logistics control, this is to know on real how and where the product is.

This collection of big data will help us to know if the product is moving or not, and mainly, the answer to the consumer, our main objective in the entire process. All this technology implementation will give the entrepreneurs the accurate knowledge so they can later modify their strategies and business models based on the needs of the consumer and the races of the product within the manufacture that will determine if the operators, machinery, and processes are efficient or not.

These productivity data translate into the consumer’s trust of always receiving the same product, without changes. This way, the satisfaction, and experience, from the first purchase to the most recent one, will be the same.

With the implementation of Industry 4.0, the food sector in Jalisco will continue to develop for the benefit of the economy and continue increasing its commercial value that, until 2017, was estimated to be 130,000 billion pesos with 2,936 billion dollars in exports.

In addition, Industry 4.0 requires to implement this technology of data collection through sensors and automation systems in the modules of manufacture, production, sales, logistics, delivery and tracking to always know the location of the product, the area of production, the delivery process, in which manufacture point is it, if it in on the route inside a vehicle, in the warehouse or selling point.

AUGE DE MÉXICO | LEADER OF INNOVATION

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TOP MANAGEMENT IN MEXICO PERSPECTIVES FOR 2018

“MEXICAN EXECUTIVE LEADERS AGREE THAT AN IMPROVEMENT IN THE CAPACITY FOR INNOVATION IS A KEY FACTOR TO CREATE GREATER UTILITIES.”

“IN SPITE OF UNCERTAINTY, WORLD ECONOMIES HAVE MOVED FORWARD CORRECTLY.” “BUSINESS SECURITY OF THE NATIONAL ECONOMY WILL CONTINUE ITS PROCESS IN SPITE OF UNCERTAIN FACTORS.”

This year supposes a great change for the country’s economy and development, this is because in addition to the upcoming elections, the North American Trade Agreement is still to be defined and new lines are starting to open in the international market with other partners. Nonetheless, the business sector has proven that it goes beyond governments and administrations, its strength doesn’t lie in political aspects, but it has found its resilience value to continue to consolidate and contribute to the improvement of society.

The global network of professional firms, KPMG made the thirteen edition of the annual study “Perspectives of Top Management in Mexico 2018” with outstanding results about the perspective of the country’s economic development of almost 1,000 senior executives distributed throughout the country in medium and big companies established in Mexico.

On the matter, Roberto Cabrera, KPMG partner national leader of consulting in Mexico states: “We live in a time of important changes for the economy and business, in Mexico the following stand out North American Free Trade Agreement, elections 2018,

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new tenders of oil fields, a new tax control through information technologies, among others, which indicate a path of uncertainty but, in spite of this, Mexican business leaders are optimist regarding the economy’s progress, and, more particularly, in the transformation of their own businesses.”

The economies of the world have moved forward correctly, and this is what the business leaders in Mexico are seeing. Today, the subjects that should be considered in the strategy are being discussed.

First, 11% of senior executives consider that the impact in the renegotiation of NAFTA will increase the profitability of companies; while 54% say that it will remain as it currently is; 17% say that it will diminish, and 18% think that it won’t be affected.

Faced to this situation, it is estimated that the main business processes that will be impacted by the renegotiation of NAFTA are the business of supply chain, regulatory subjects, logistics and distribution, transfer prices and tax reports.

A more intern subject with high relevance these days are the presidential elections 2018. On the matter, 11% of the company’s leaders say that profitability of their company will increase against the impact in the electoral race; while 68% has an opinion that it will maintain and 21% that it will diminish.

Regarding the results of this edition, Agustín Vargas, partner leader of corporation taxes in KPMG states: “Faced to the different subjects in the national agenda, the planning of scenarios has is especially important to identify possible impacts in the operation of companies.”

Another subject that stood out in this edition of Perspective of Top Management is the strategies to which organization will direct their efforts to improve their competitiveness. Answers confirmed five objectives that address the joint work by the private and public initiative to benefit the consumer, at the same time that they maintain or increase their utilities. By order of importance: customer service, innovation, costs reduction, process improvement and performance, and finally, the development of human talent.

and improvements in information technologies (IT) are a key factor to create more utilities. While the computer services in the cloud, data analysis (data and analytics) and cybersecurity will be the initiatives that will boost national competitiveness. For this, 62% of business people are planning on investing in this type of technology on the shot and medium term.

“TOP MANAGEMENT IN MEXICO IS IN LINE WITH THE URGENT NEED OF INNOVATION IN OPERATION MODELS.” “Top Management of companies is in line with the urgent need of transforming their businesses and operative models with innovation, in the light of the evolution of the new behaviors of consumers, disruptive technologies, regulatory policies, and globalization. We live in an unprecedented time for disruption, which can appear in months, or even days, thus, having a consistent approach and standardized tools is crucial”, states Roberto Cabrera when analyzing the results of the study.

In conclusion, Cabrera claims the business security that the national economy will continue its path in spite of the uncertain factors. He maintains that resilience is one of the best tools to promote the growth of organizations in the country and that the most prepared businesses today will have more success tomorrow.

The influence of Industry 4.0 with its implementation of technology innovation is also present in the plans of the national business ecosystem.

The top Mexican leaders agree that the improvement in innovation capacity, a greater investment in the development of human talent

AUGE DE MÉXICO | CONTENIDO INNOVATION

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THE LEADERSHIP THAT MEXICO NEEDS

If we could objectively define a leader, we could talk about the skills that some people have to communicate with a group of people and also to influence people’s emotions in order to direct them. In the same way, we can also say that a person has the level of leadership when he or she allows the individuals of the group to express their ideas and keep them united in adverse or stable situations. Finally, we could conclude that the purpose of the mentioned skills is that a group of people can act or perform activities for the fulfillment of a previously posed objective through a person.

People don’t want to be controlled, they want to be guided.

In the working ecosystem, diverse studies have concluded that the great majority of employees (with exceptions) want to do a good job.

However, the results are not always the desired ones. Why? We could argue if guilt lies in the employees, in the circumstances or in the leader, but the question that we should be posing ourselves is, how?

How can it be possible that the wanted goals are not reached when the circumstances are favorable and when there is the willingness in the employees? The answer is the way in which they do it, it is simply a reflection of the leader they work for. Then it is the leader’s fault, or, more specifically, his or her lack of vision as a leader.

Leadership starts in the heart, not in the mind. The only thing that can distinguish a leader from any other person is that he or she has followers; without followers, there is no leader. In addition, leaders

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“A leadership level is reached when a person allows the individuals of the group to express their ideas and is able to keep them united.” don’t choose their followers, but these choose their leaders.

For years there has been the discussion about the origin of a leader; are you born with it or do you become one? Studies indicate that leaders are made because of circumstances in their lives in which they acquire a series of behaviors that are the product of their interaction with diverse social cores, from their family, friends, school to the adverse circumstances that strengthen their character and vision.

If certain behaviors and skills are efficiently used, any person can become a leader in any activity or social-professional group. In his researches about leadership in World War II, psychologist Kurt Lewin highlighted three styles of leadership that until now, continue to be the most common in the world of organizations.

1. Autocratic or authoritarian leader This leader is always demanding things and expecting its immediate realization. The leader’s influence method is based on a reward or punishment system. This leader focuses the power on his or herself and doesn’t allow group intervention; in other words, the leader makes decisions without the participation of the followers.

Under this leadership, people will only do what they have to do, at the moment that they have to do it. This causes a constant decayed state of mind.

When the leader can be trusted, followers have a lack of commitment.

2. Democratic leader The characteristics that define this type of leader are defined by his or her cooperative character.

The democratic leader consults actions and decisions with the individuals that make up the group. This leader encourages the group’s participation in important subjects and keeps a healthy mood in the group. Moreover, the goals set by the democratic leader are always focused on the common good and promote individual growth. For this reason, the majority of the goals are reached and the feeling of failure is practically non-existent. Democratic leadership is based on collaboration and participation.

3. Liberal leader or laissez-faire The French expression laissez-faire means “allow to do”. Applied to leadership, its main feature is that the group is everything. This style is characterized by a complete liberation of the group in decisions, and the leader’s participation is minimal or non-existent.

A bad organization is usually present in this group and it encourages to a polarized behavior of rivalry among individuals or of zero action in the common good. The role of the leader is then null and he or she is not being held accountable of the group.

Even though studies affirm declare that democratic leadership is the best, autocratic and liberal leadership are still present in multiple companies and organizations. For this reason, a leader must keep his or her mind in the following points: - The true leader is known because, somehow, his or her people always show a superior performance.

- A leader is great, not because of his or her power,

“THE ORIGIN OF A LEADER HAS BEEN DISCUSSED FOR YEARS: ARE LEADERS BORN AS SUCH OR DO THEY BECOME ONE?”

“THE WAY IN WHICH AN EMPLOYEE DOES A JOB IS MERELY A REFLECTION OF THE EMPLOYER’S CONDUCT.”

“STUDIES CONFIRM THAT DEMOCRATIC LEADERSHIP IS THE BEST.”

but because of the ability to empower others.

- Loyalty to a leader reaches the highest level when an employee has had a personal growth thanks to the leader’s guidance.

- A leader knows how to adapt the guidance style to each moment and person, thanks to this, people do things because they want to and not because they have to.

- A leader listens to suggestions. Is a thinking being that doesn’t get carried away by impulses, excellence is the main goal.

- Has self-confidence, separating emotions and maintaining the independence of criteria. A mature leader always agrees (if true) with a team member, even though the idea or proposal is against the previous approach of the leader.

- In case of any problem, a leader avoids to blame to third parties and takes responsibilities.

In conclusion, the acquisition of these qualities requires a great motivation, long-term effort, continuous training and a strong emotional commitment from the leader.

AUGE DE MÉXICO | CONTENIDO INNOVATION

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ALMER TRANSFORMING THE INDUSTRY THROUGH TECHNOLOGY Almacenadora Mercader is the biggest general warehouse in the country. Even though it has over 80 years of experience, the last 30 years from the private sector marked the difference and made it able to transform the industry through technological innovation.

almer has more than 80 years of experience, but for more than 30 years, the company changed from public to private, being the technological innovation the main strategy to get the confidence in credit auxiliary organizations and promote the monetization of work capital of different industries.

In spite its main approach to the storage of agricultural bulk, nowadays, they have diversified towards other products, from steel and tequila to product formulas and storage of tires through their Warehouse Management System (wms). almer’s consolidation is also because of its function as financing, risk management and verification agent, as well as the management of enabling storages through deposit certificates (cedes by its Spanish acronym) to capitalize and monetize our country’s great factors for importation and exportation of merchandise, as well as the mobilization of fuel and hydrocarbon products. The great success of the company

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AUGE DE MÉXICO | NATIONAL PRIDE COMPANY

is thanks to their own system to measure risks, which they created and patented. This technologic structure measures different risks, both in the enabling of storages and in the verification services that control in real time each stock. The 579 warehouses have hundreds of thousands in stock value that are controlled and protected in case of any economic, legal, finance, geographic and operative risk.

Technology has been an advantage that they offer to their clients and that has transformed the sector. Different general warehouses of deposit and auxiliary credit organizations created an organization named Almacén Seguro (safe warehouse), which has self-regulation and guarantees the operation and emission of deposit certificates of goods.

This organization uses technology developed by almer since its innovative implementation is much more complete than the current regularization.

Thanks to their risk management systems, development banks for credit organizations offer the best-differentiated rate to almer for the brokerage under its implemented technology that measures more than 90 variables focused in the 5 types of risks that exist: legal, financial, commercial, operative, and safety and geography.

These indicators of risk levels allow random visits to impede that the levels of stock decreases or that quality undermines affecting creditors.

Also, they have been pioneers by implementing the plan piso with the greatest credit institutions of the country, a system design to verify stock in the guarantee. From the first year of the system’s operation, they were able to reduce the number of incidences to practically 0% thanks to its control system in real time to notify of any change or disposition of the stock in the guarantee.

“ALMER HAS OVER 80 YEARS OF EXPERIENCE, BUT FOR 3 DECADES AGO, IT TRANSFORMED FROM PUBLIC TO PRIVATE COMPANY.”

“TECHNOLOGICAL INNOVATION HAS BEEN A FUNDAMENTAL PART OF ITS STRATEGY TO HAVE THE TRUST OF THE SECTOR.”

For all these reasons, almer is the biggest general warehouse for deposit of the country, with a technological structure in organizational intelligence that has transformed not only the company but an entire industry or credit auxiliary organizations and general warehouses.

CONTACT 01 800 00 25637 @AlmacenadoraMercader www.almer.com.mx

“ITS TECHNOLOGY HAS TRANSFORMED THE SECTOR AND OTHER INDUSTRIES.”

AUGE DE MÉXICO | NATIONAL PRIDE COMPANY

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SIEBER INTERNATIONAL INVESTMENT OPPORTUNITY IN THE MOST ATTRACTIVE COUNTRIES OF THE UNITED STATES. Sieber International is the only agency with the capacity of offering two investment products in a simultaneous and parallel form in the most attractive markets of real estate in The United States: New York and Miami.

Ruedi Sieber, CEO, and Broker of Sieber International is an economist graduated from the University of St. Gallen, one of the top three universities in Europe. He also has a postgraduate degree in finances and a great career in transnational investment institutions.

His work has resulted in the formation of one of the most important investment firms in the world.

Sieber International provides international investors the opportunity of investing in the market of Miami and New York, with a series of services and consultancy that facilitate the purchasing and management processes in the same way that an investment in their home country would work.

Expanding to Guadalajara, the firm offers the option of buying and selling real estate with more sophisticated approach form an investment point of view. If there is someone interested in acquiring a property to live, spend the summer or as a second house, the

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firms provides the same efficiency than other agencies and brokers, but they also provide an added value, which is the investment. Moreover, they offer a series of services that sum to the purchase of the property to make it so easy to manage and develop as if the client was doing it in the hometown. Within the offered services, there is also legal advice, tax assistance and a personalized portfolio of investment that perfectly adapts o the payment and fund needs available for the client.

Sieber International offers its clients an investment portfolio self-sustainable and easy to manage. In other words, they guarantee the rental of the acquired property with the objective that the investment will be able to sustain by itself, in addition of covering other expenses like maintenance cost and property tax.

Focusing especially on the Mexican market, the firm presents the opportunity of acquiring a property in the United States with only 25%

of the initial value, guaranteeing that through an American financing institution, the client will be granted the remaining 75% with a historically low-interest rate. This makes the investment on a property easier, especially when it comes to the two best investment markets in the world.

By comparing the real state market with the performance of the stock market in the last 75 years, we can conclude that the value of real estate has surpass the stock market by nearly 400%. This confirms that real estate are the most secure investment that can be made in The United States. Thi is an investment vehicle that, in spite of giving a performance a little lower on a short-term, on the long term it becomes one of the most secure and reliable investments in history.

“THE REAL ESTATE MARKET IN NEW YORK IS THE MOST ATTRACTIVE IN THE WORLD.”

“THEY PRESENT THE OPPORTUNITY OF ACQUIRING A PROPERTY IN THE UNITED STATES WITH ONLY 25% OF THE INITIAL VALUE.”

Currently, within the 10 investment markets in the world, New York is on top because of the consolidation of its real estate market and its outlook. Living in New York is becoming more expensive every day, which creates a high return on investment.

Miami is the second most important discharge port in the United States, and it is a meeting point between the country and Latin America.

These factors have placed the city within the top 10 investment markets in the world. For the Mexican client, in particular, Miami is one of the most interesting options because the prices are favorable and it is an ideal place to being investments in real estate.

“SIEBER INTERNATIONAL PROVIDES INTERNATIONAL INVESTORS THE OPPORTUNITY TO INVEST IN THE MARKETS OF MIAMI AND NEW YORK.”

Moreover, another product that the firm offers to Mexican investors is to be part of a group of highlevel real estate developments. In this scenario, the investment can be lower but reporting an attractive return of investment with the option of always withdrawing with the invested amount and an additional gain, without counting the return interests acquired during the investment time.

As part of their expansion plan, Sieber International will begin its presence in Guadalajara with a first visit on June 10 to 15, with the goal of making personalized reunions with entrepreneurs and leaders of the region, in addition of offering a reception to the future investors.

CONTACT @sieberinternational

México: +52 55 1168 9780

sieber_international

Mexico (celular): +52 1 55 3723 8483

contact@sieberinternational.com

USA: +1 305 456 2401

www.sieberinternational.com

USA (móvil): +1 305 305 4854

AUGE DE MÉXICO | EMPRESA ORGULLO NACIONAL

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IEBS – INNOVATION AND ENTREPRENEURSHIP BUSINESS SCHOOL THE SCHOOL OF INNOVATION BUSINESS AND ENTREPRENEURS With students in 53 countries, iebs offers a real alternative to the traditional teaching model, with an innovative learning system to train people with an entrepreneurial spirit from innovation, ethics, and sustainability.

Innovation is without a doubt, the key to competitiveness and consolidation of companies.

From Spain, iebs has had an impact in the world of business thanks to its vision of forming new business leaders that encourage innovation and entrepreneurial projects.

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workstation in a fruitful way. Unlike other academic organizations, students are not only memorizing things that will be forgotten eventually, but iebs programs are designed to meet the needs of students in the working world.

During the financial crisis of the last years, traditional teaching products have had a stagnation in their progress. However, the digital world has deployed and torn down geographic, cultural and social interaction barriers. This is how iebs was born, a bet for the online world with a revolutionizing learning model that transform the value chain of teaching.

Placing students as the center of the learning system has been the key to the positioning of iebs as the first native digital business school in the market. They have bet for a quality model, applying management models of the digital world like agile methods and automation in all the phases of the students’ learning process.

Moreover, because it is online, they have students in 53 countries throughout the world.

In the traditional system, the teacher and the educational institution are the centers of value. iebs, on the other hand, places its students and their learning as the nucleus of the educational process so they can acquire skills that allow them to use the acquired knowledge in their

Average students of iebs are professionals with intermediate positions in organizations that want to make a change in their careers to speed their growth. They are usually between 30 and 35 years old looking for learning alternatives that are directly applied

AUGE DE MÉXICO | NATIONAL PRIDE COMPANY

to their position in business, training and digital marketing. Entrepreneurs and top executives also represent a significant part of their list; people with the goal of adding to their companies new competencies in digital innovation and of having the ability of manage those from their leadership position.

“IEBS IS THE FIRST NATIVE DIGITAL BUSINESS SCHOOL IN THE MARKET.”

To iebs, it is fundamental to offer an excellent high-quality service. This is possible thanks to the implementation of technology innovation in its business model: - Technology systems completely connected to processes of data management, orientating students with apps of artificial intelligence and machine learning. Also, the use of predictive algorithms provides solutions to address in a personalized way the needs of each student.

- The saved resources derived from the use of technology are reinvested to continue offering a service of greater quality and differentiate from the competition.

- Finally, because it’s an online system, they gather several online information to put the students’ perception into data. In other words, they know in advance the student’s learning behavior thanks to data processing and co-relationship with the academic system that helps them answer questions that haven’t been made. iebs combines two methodologies in its academic offer; the first one is related to an artificial intelligence system connected to the web that identifies trends in knowledge and business level in the world. With these data, then the second methodology is applied to analyze information and transform it in training activities to make a prototype that, in case of being feasible, is included in the catalog of offered courses. It is important to note that these technological methodologies are the same ones used in Apple and Google.

In conclusion, iebs bets for a transformation in which the use of new technologies and innovation are the learning basis of each of its students through a personalized process, directly applied to the sector in which they develop.

NEW TECHNOLOGIES AND INNOVATION ARE THE BASIS OF LEARNING IN IEBS.

OSCAR FUENTE CASTRILLEJO, CEO, AND FOUNDER OF IEBS

CONTACT (+34) 696 316 447 @iebschool iebschool www.iebschool.com

AUGE DE MÉXICO | NATIONAL PRIDE COMPANY

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“MY MISSION IS USING MY PASSION FOR TECHNOLOGY TO BENEFIT SOCIETY.”

LEADER’S REVIEW… Entrepreneur and investor, for over fifteen years, he has been part of the foundation of for technological startups; he is also an ambassador of Boomtown Boulder, Co, a technology business accelerator and incubator of entrepreneurial projects. He is an entrepreneur with a passion for the Internet of Things with the goal of yielding benefits for communities and regions in the whole world.

CREATE AND REPEAT

THE BUSINESS MODEL THAT MULTIPLIES INNOVATION

My personal mission in life is using my passion for technology with the goal of yielding benefits to the community, at the same time that I am an example to shape the future of our society. My goal is to give, and this concept is shown in different ways, from helping a homeless in the street, to using my experience in technology to positively transform the society.

One of the reasons why I created Nube was to use the Internet of Things to yield benefits to people. Nube is a technology solution that measures the amount of gas available in a stationary tank, this way, the consumer and supply company are always aware of the availability or lack of gas. This solution uses high technology through a smart living device, a mobile application and a complete connectivity between device-company-user.

Gas supply through pipes and tanks moving in the streets and avenues has disadvantages such as unsafe situations in case of any malfunction or defect of the container, traffic in big cities and environmental damage. Thus, the Nube solves this problem and benefits the industry and society.

Nonetheless, our purpose of creating Nube goes further. Our key value in the creation of this company was to build a technology architecture that could be applied in other solutions of the Internet of Things for other sectors or detected problems.

The technological architecture that we use in Nube can be repeated and duplicated in other industries; more specifically, we have visualized three projects that address social issues in different areas.

CHRIS GNANAKONE FOUNDER AND CEO OF NUBE – SMART LIVING

soap and shampoo dispensers in hotels, eradicating the use of thousands of bottles used daily for this purpose.

The third area of opportunity is smart lighting for smart cities. Through movement sensors and natural light, we can save a huge amount of resources by only using the necessary light to keep the streets lighted in the night.

In conclusion, technology can be applied to any sector and is a key factor for the growth of companies. Life is changing fast and technology has played an important role in the improvement of the quality of life. Companies must change their business model and adapt it to replicate it in different sectors to benefit the society.

The first area is agriculture through the irrigation process. This industry is one the biggest and strongest in Mexico, for this reason, the use of technology in their irrigation system could optimize the use of water and improve the quality in their products, making them healthier too. The second area is the plastic in the world.

The use of plastic in different countries is frightening, we should remember that this is a non-biodegradable material that can only be dismissed through responsible recycling. One of the solutions that can help this system is the incorporation of

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THREAT INTELLIGENCE SAFETY FACED WITH TECHNOLOGICAL SYSTEMS OF THE INDUSTRY 4.0

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AUGE DE MÉXICO | CONTENIDO TECNOLOG�A

There have been many discussions about the benefits that technological implementation brings to companies through artificial intelligence systems, automation of processes, robotization, big data, and others. Although there is still infrastructure missing in information technologies and communication in the country to fluently develop in this ecosystem, part of this challenge is to understand the risks it has, mainly the leak of valuable information that can compromise the know-how of companies, confidential data of consumers, as well as direct attacks on the illegal market.

Threat intelligence is a recent concept that has found its peak in the business sector because of the disclosed figures three years ago, where the estimated financial loss was around 400 million dollars, caused by registers of databases and code lines whose security were compromised.

By definition, threat intelligence is the needed knowledge to prevent possible security threats.

In other words, it is the set of collected data, evaluated and applied to contravene attacks, vulnerabilities, and malware or commitment indicators. Its objective is to provide the needed tools to make decision-making more efficient in risk situations of the companies. Even though, prevention is still the most efficient strategy in these circumstances.

With digitalization and implementation of technology in companies, they should take into account that there is a whole world of virtual threats that are looking to create uncertainty in the environment to capitalize these actions in the black market. Attacks can go from data theft to virtual kidnapping of complete networks.

In other words, the reach of the digital world as part of the dynamic of Industry 4.0 is also within the reach of natural adversaries of the economy’s development. The challenge lies in validating if the collected or stolen information is precise or valuable or not and if it can be used in an effective and opportunistic way. Most of the times, attackers or hackers don’t even know what they are acquiring, they only seek to obtain information that they can monetize to their favor through methods of data analysis.

Collaboration is a unique approach for security intelligence because of the speed in which it can review intelligence and diversity of experience within the community to analyze the information of the attack. Polls estimate that two third parts of the budget for security are used to protect the network, and less than a third part is used to directly protect data and intellectual property of the organizations.

This indicates that there are some vulnerabilities in the companies that can unleash processes that put the digital and intellectual property at risk.

“THREAT INTELLIGENCE IS THE NEEDED KNOWLEDGE TO IDENTIFY AND PREVENT POSSIBLE THREATS TO SECURITY.”

By not aligning the budgets of security with the most valuable assets of organizations, security teams leave the company vulnerable from an intern perspective.

Moreover, in many companies, it is a tradition to focus on resolving problems instead of preventing them. In the digital world, it is vital to pay attention to strategic activity in the long term to protect the actives of information and databases.

“COMPANIES MUST TAKE INTO CONSIDERATION THAT THERE IS A WHOLE WORLD OF VIRTUAL THREATS THAT ARE LOOKING TO CREATE UNCERTAINTY.” Currently, with the increase of attacks and the growing demand of digital security, it is vital to eliminate any opportunity that fosters unintended disclosure of information that can benefit attackers. Moreover, an adequate combination of people, processes, and technology allows the organization to effectively minimize vulnerabilities that surround them and reduce general risks.

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DIGITAL ECONOMY HOW TO DO BUSINESS FROM A SMARTPHONE?

“ECONOMY, AS MANY OTHER SECTORS IN THE CORPORATE LIFE, IS DIGITALLY THOUGHT.” A person that still thinks on the traditional economy as the protagonists of the current development, doesn’t have a smartphone; which is practically impossible since different statistics conclude that at least 70% of the active population in big cities have access to at least one smartphone.

The economy as many other sectors in the corporate life is thought digitally. Daily, the virtual structure made up of devices, networks, platforms and applications that promote the economic growth and competitiveness of companies and organization is strengthened.

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Industries that use e-commerce are increasing every day; industries that find e-commerce to be relevant to the increase their catalog of potential clients’ that are capable of acquiring their services or products through a mobile device. For this reason, companies that want to keep competing in the current market must be part of the digital era.

Business leaders have to realize that traditional methods from 50 or 60 years ago are obsolete, and even though they had success for many decades, they are no longer a rival to the progress and development of the world economy. It is not an excuse to maintain a traditional or conservative profile if the idea is to stay in the market without joining the technology era.

Even though many organizations see digitalization as a tool to address daily administrative needs, they must take a step forward in order to avoid that the rivals and disruptive ideas cause losses, or bankrupt.

Consumption habits of people have changed in a way that it is no longer necessary to go to a store to acquire services or products.

With a tap in our gear’s touchscreen, you can have access to endless buying options.

Within this new technology era, not only the nature of products, their value and production chains have been modified, but also consumption patterns have changed.

Thus, all companies need to redesign their business model with the goal of knowing and understanding their clients’ information to effectively communicate with each one of them.

With this in mind, the strategies in business direction have focused on understanding the client and focusing production to satisfy the needs in a digital way. Nonetheless, in order to offer the best service and succeed, companies must address their efforts to create a corporate culture that is completely digital.

Since Mexico is a country with a growing economy and a transnational industry, there are big companies within its territory that meet a wide range of needs in a digital way. Nonetheless, the current challenge is to transform small and medium companies to add them to the digital economy and avoid its oblivion by the part of the consumer, because while digital disruption can be a threat to local businesses, it also created growing opportunities that are fast, concise and lasting. It all depends on the understanding of the business people in the digital ecosystem and their interaction with the user.

This evolution leaves no option but to transform the offer type of companies, in such a way that they have to analyze the buying process of their clients in order to know their preferences and offer them what they are looking for, having the ability to change. The goal could be to consider a smartphone as the mechanism to make business.

In conclusion, the Mexican industry has the big challenge of strengthening its infrastructure of information and communication technologies to grant a constant connection of the inhabitants through their mobile devices. In this manner, companies will have the chance of connecting with their users in a complete way, the 24 hours of the day and establish a relationship that benefits the economic development of the

“THE COMPANIES THAT WANT TO KEEP COMPETING IN THE CURRENT MARKET HAVE THE DUTY OF BECOMING PART OF THE DIGITAL ERA.”

“THE DIGITAL ERA HAS TRANSFORMED THE NATURE OF PRODUCTS, ITS CHAINS OF VALUE AND CONSUMPTION PATTERNS.”

regions. The fact that an economy shouldn’t have to focus its efforts on digital transformation will become obsolete. A country that doesn’t bet for digitalization will be sink in face of underdevelopment and as a consequence, it will have a weak labor market and a greater level of unemployment.

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TECNOTANQUES

INNOVATING IN THE SECTOR WITH TECNOLEVEL In the last few years, Mexico has been a benchmark with a growing potential, mainly in the automotive, mining and food sectors, this represents diverse opportunities for the Mexican companies that provide services and products.

Offering the market quality solutions, an outstanding service and products of excellent quality, in addition to integrating the technology factor, are key to establish as the best suppliers for the companies.

For this reason, TechnoTanques has very clear the objective that the service that they offer to their clients is vital to maintaining its leadership in the sector. Thus, they have worked hand in hand with experts and made a working team continue to provide the best comprehensive solutions in storage for water and different substances depending on capacity and resistance through innovation.

TechnoTanques is a proudly Mexican company that integrates products and services of great quality by offering storage solutions for liquids through different industrial tanks with cutting-edge features that allow

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its use with water, alcohol, fertilizers, acids, phosphates, chlorides, and molasses, among other substances.

Its business plan has two particular features: innovation in its service and quality of its products since the tanks are manufactured with the best raw sources and first level processes. Each tank is a supply solution made of high-density polyethylene. The company has a complete coverage in the country and it has a significant experience and specialization in the equipment of industrial hydraulic and chemical storage, with the greatest capacity in the market.

The only tanks with technology.

With its slogan “TechnoTanques is more technology”, the company has added the only wireless device of water level, that, in addition

of being useful in tanks, it is ideal for cisterns, water tanks and more.

Technolevel is a new advanced technology ideal to measure the fill percentage of water level in a wireless form through Bluetooth, sending information to a mobile device in a practical, efficient and simple way.

Tecnolevel is useful to measure fill levels in different water containers in different industries, such as the industry of water purification, in chemical and food industries where the processes require a filling control or lack of water distribution.

“TECHNOTANQUES IS MORE TECHNOLOGY. THE ONLY DEVICE THAT MEASURES WATER LEVEL IN THE MARKET.”

To conclude, TechnoTanques is the only company in Mexico that offers constant innovation to its clients, with solutions in water and chemical storage of up to 40,000 liters of capacity to cover the needs of the food, chemical, metal, agricultural, water purification, sanitation and mining industries.

“TECNOLEVEL IS USEFUL TO MEASURE THE FILLING LEVEL IN DIFFERENT WATER CONTAINERS IN DIFFERENT INDUSTRIES.”

CONTACT 01 800 6815700 33 1706 3046 Tecnotanques Tanques Industriales info@dinamicaensoluciones.com www.tecnotanques.com

AUGE DE MÉXICO | NATIONAL PRIDE COMPANY

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WIPRO

THE GROWTH OF ARTIFICIAL INTELLIGENCE IN MEXICO’S BUSINESS The country’s business ecosystem is in a digital transformation process and a growth of strategies based on Artificial Intelligence (I.A.). There are still challenges that the country must face to fully enjoy the benefits that this kind of technology innovation has for the benefit of the country’s economic development.

The country’s business ecosystem is in a digital transformation process and a growth of strategies based on Artificial Intelligence (I.A.).

There are still challenges that the country must face to fully enjoy the benefits that this kind of technology innovation has for the benefit of the country’s economic development.

Currently, companies are starting to implement benefits that adopt technological advances that imply new forms of Artificial Intelligence.

Applications are becoming more common every day in the life of companies in different industries, such as automotive, bank, security, airspace and retail.

The applications of this technology go from complex subjects such as prediction of macroeconomic flows, search and mapping of the human genetic code, or even for matters directly related to the business ecosystem such as customer support. In this last one, by implementing the use of chatbots, (programs

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that are able to communicate with a person in practically a natural language) is easier to offer personalized support to the client 24 fours a day.

The use of Artificial Intelligence is key to know the consumer. By providing a relationship model that includes information on the clients’ behavior, interest, personal preferences, the value propositions, what type of communication they want, what they don’t want to hear, among other things, then we reach a closer relationship between the client and the company or the offered services and products. The main advantage is that most of the times, consumers are not aware that they are interacting with Artificial Intelligence, which speaks about the progress of this technology.

Nonetheless, to reach the success of this strategy based on these technological advances, the coordination between every department of the company is required.

This is with the goal of changing the current systems and maximizing the return on investment as soon as possible. Every business needs to prepare their organization for Artificial Intelligence, improving their workforce, providing monetary investment and working with experts in technology.

By reducing costs, delivery times, discovering new trends and offering new services, companies that adopt and integrate Artificial Intelligence will be able to combine a solid digital capacity with proactive strategies, which will bring greater profit and a wide performance margin during the first years.

Companies are prepared to keep investing in innovation due to profits that are predicted regarding cost and time saving, but the lack of infrastructure of IT and access for the talented people, are currently placed as the main challenges that the country must face to guarantee a continuous improvement in the matter.

“THE USE OF ARTIFICIAL INTELLIGENCE IS KEY TO KNOW THE CONSUMER.”

“WIPRO HAS POSITIVELY TRANSFORMED THE INDUSTRIAL AND BUSINESS ECOSYSTEM WITH THE IMPLEMENTATION OF INNOVATIVE TECHNOLOGY.”

In spite of this, technology will continue to burst in business and Artificial Intelligence will have a similar impact in each organization. Wipro has developed robots through systems installed in servers that evaluate and program new applications for business.

This is just an example of how Wipro has positively transformed the industrial and business ecosystems with the implementation of innovative technology. Moreover, thanks to its automation processes, they have reached an upturn in Mexico thanks to the growth in the market of Artificial Intelligence in the country, with operation centers in Mexico City, Guadalajara, and Monterrey.

CONTACT Wipro Limited Wipro Limited Wipro Limited www.wipro.com

“ALL COMPANIES NEED TO PREPARE FOR ARTIFICIAL INTELLIGENCE, IMPROVING THEIR WORKFORCE, MONETARY INVESTMENT AND WORKING WITH EXPERTS IN TECHNOLOGY.” ANKUR PRAKASH, VICE-PRESIDENT IBERO-AMERICA & GLOBAL MANUFACTURING WIPRO LIMITED.

AUGE DE MÉXICO | NATIONAL PRIDE COMPANY

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FIETS

INTERNATIONAL FAIR OF STRATEGIES AND TECHNOLOGIES FOR HEALTH 2018

The connection between technology and the health industry is a leading subject for the development of the future Mexico. FIETS 2018 will arrive to Expo Guadalajara the next 26, 27 and 28 of July to promote the technological implementation in the country’s medical sector.

The goal of FIETS is to bring to the country’s health sector the current technological trends of the world. Industry 4.0 is getting stronger in the industry and forcing the medical institutions to renew their processes and adopt new innovating formulas to continue with their competitiveness level and give the patients the best options for their recovery.

In the next edition of FIETS 2018, three subjects will be under the spotlight allowing the contribution of the attendees to the discussion on how these matters influence in the future

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of the industry with medical technology that provides a faster and more accurate diagnosis, as well as the empowerment of the patient by giving them more information on their health status in real time.

1.Regulation of devices in Mexico.

Technology is moving faster than the formal regulation marked by the law. This is an opportunity area because it turns its implementation in health services faster and more efficient with the goal of offering the best treatments and diagnostic systems to patients.

On the other hand, the proliferation of new and better medical devices in the market follow the technological trends of the health sector to improve the welfare of people. This scenario of implementation of technology in services, directly promote the sector’s competitiveness, at the same time that it promotes the development of new business lines that can strengthen the regional economy and attract new foreign markets to the country.

comprise an exhibition floor of 9,000 square meters with an estimate of 5,000 attendees. Also, the Forum FIETS will have 300 participants, 7 lectures, 1 debate and 2 work tables of the main medical developments that have gain strength in the last years.

2.Medical tourism.

Mexico offers a geographical paradise in the area of tourism. The diversity of ecosystem is extremely relevant, in addition of the advantage of being neighbors of the United States. The country has the chance of strengthening the industry of medical tourism with the implementation of innovative technology in a sector that has gain strength in Baja California and Mexico City, and that can duplicate in other destinations such as Puerto Vallarta, Riviera Maya, Oaxaca and other cities.

The event will be held in Expo Guadalajara on July 26, 28 and 28, with exhibitors like Humberto Javier Potes González, Isaac Moisés, Abadi Dueck y Enrique Fajardo.

In addition, FIETS-U joins for the first time to the forum. A place for the academic sector directed to students and professionals with a Meeting Pitch, where business ideas are expressed to find investors and associates.

Medical tourism in Mexico offer advantages regarding global competitiveness because tourists will find an excellent professional level of physicians at affordable prices. The specializations with highest demand in the sector are cosmetic surgery, dental care, cardiovascular, orthopedics, cancer, fertility, weight loss, and imaging.

3. Universalization of health services This subject has aroused different critics and polemics over the years. from an objective perspective, the universal coverage of health services is preparing to be the future of the industry, however, from the private initiative and public institutions, this supposes a series of challenges to form new business models.

With these subjects as basis, FIETS will

“TECHNOLOGY IS MOVING FASTER THAN THE FORMAL REGULATION SET BY THE LAW.”

“THE GOAL OF FIETS IS TO BRING THE HEALTH SECTOR CLOSER TO THE TECHNOLOGICAL TRENDS OF THE WORLD.”

CONTACT www.fiets.mx

“TECHNOLOGICAL TRENDS OF THE HEALTH SECTOR ARE LOOKING TO IMPROVE THE WELFARE OF PEOPLE.”

@FIETSGDL

AUGE DE MÉXICO | NATIONAL PRIDE COMPANY

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JOSÉ ANTONIO MEADE THE MEXICAN THAT WANTS TO CHANGE THE COUNTRY

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“Undertaking means innovating.

Mexico has the possibility to become a regional hub of entrepreneurship.”

Without a doubt, the upcoming national elections will be a watershed in the country’s political situation that will define the path of a society that has been working hard to get through for the last years.

Several leaders have decided to make the direction of the nation their goal in view of a global uncertainty and protectionism. José Antonio Meade has taken a step forward to take Mexico to the future with a direct and concise speech that grants security in his action plan, supported by a professional experience that has led him to have significant positions in governmental agencies of high level.

In our talk with the candidate to the presidency of Mexico, we addressed three subjects regarding the future of the country’s business and industries: the role of Mexican youngsters in the economic development; technology outlook, Industry 4.0 and digital economy; and lastly, the connections and strengths of the private initiative in Mexico and the world.

1. The role of young Mexicans in the economic development What is the role of young people in your schedule for Mexico? Currently, the dreams and aspirations of our youngsters are very different from the ones of past generations. Now, youngsters want to be their own bosses, they want to use technology to start a business, they want to live in the world of shared things, they have values that make them part of a generation that is especially willing to undertake in a country that doesn’t have a public

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policy that allows them to do it. Young women and men will be the boost of Mexico to become the global player that it is meant to be.

To face the great challenges of young people, I will always have the dialogue in the first place in order to listen to the particular needs of the youngster, to empower them and solve along with them the challenges that we face as a country.

Youth is a synonym of venture. In which way can Mexico prepare a fertile ecosystem to hold and develop disruptive ideas of the new generations?

Undertaking -almost always- means to innovate; in this sense, youngsters are always at the forefront. Mexico has, without a doubt, the opportunity to become a regional hub of entrepreneurship.

Young entrepreneurs will have all my support. I will triplicate the budget for the support of entrepreneurs, promoting more and new schemes of public and private financing. Moreover, to build the human capital, I will promote education and training to undertake in higher education; the process of openness of the micro, small and medium companies will be simpler, we will create a network of incubators that promote research and special schemes to undertake, universities will be innovation and business centers. Mexico will become the world’s capital of talent. We will have quintessential education and options for youngsters to venture and work.

2. The significance of Mexico in the technology outlook How is the technology development included in your Proposal for Mexico? Every aspect of our life is being affected by exponential technologies, which are the great enablers of the digital economy and industry 4.0. In light of this, scientific research centers and the education system must transform radically.

The industrial policy must compel foreign companies with technology base to do two things: transfer knowledge and train our people.

In order to achieve this, we must also modify the models and mechanisms for the transfer of knowledge and technology in the industry, as well as the connection with scientific research centers and the systems of higher and technical education.

Currently, education, science, and technology are moving hand in hand with innovation. It is key to foster the collaboration between universities so they can create new college degrees and promote transdisciplinary research considering the fast transformation in the 36

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professional world. Universities should focus on these degrees: analysts and developers of the Internet of Things (IoT); architecture processes and virtual reality; data science; organ designers and biotechnology; robot scientists; designers in artificial neural networks; robotic systems administrators; therapists in artificial and social empathy; 3d printer; prosthetic robotics; engineers in medical nanorobotics; lawyers specialized in technologic development, cybersecurity, and drones.

Moreover, by reinforcing infrastructure, we will be correctly supporting Mexican talent. By improving the quality of the Regulatory Framework, there will be more facilities to start a business based in technology and more technology clusters will be developed in different parts of the country. With these implementations, the relationship between investment and infrastructure with innovation and organizational impact will be redefined, and they will expose more commercial and industrial applications for the Mexican technological innovation.

When will we be able to see the Digital Mexico that has been promoted for the past years? Digital Mexico is not reduced to infrastructure, connectivity, and e-government services. It presupposes a more educated Mexico and a new paradigm for the training, retention, and attraction of talent. Therefore, we need to promote investment in three main fields to achieve Digital Mexico: in digital infrastructure and connectivity; in education and science and technology development applied; in models of transfer of technology and knowledge of the foreign industry that operates in Mexico.

In the context of industry 4.0, what are your proposals to accelerate the adoption of digital methods that promote a greater commercial competitiveness and a greater economic growth? We must design the necessary infrastructure to grant access to connectivity to every Mexican, in addition to the preparation of talent to manage these technology skills and extracts useful information to face the dynamism of the industry.

We have different industries and organizations, both, public and private, oriented to the development of scientific, technological and innovation activities. These have the quality and transcendence to be known and appreciated in the world. Nonetheless, we are still a long way to go to move forward in the consolidation of the skills that we already have, and thus, strengthen the Science, Technology, and Innovation Center (CTI).

We will be at the forefront with outcomes of greater commercial competitiveness and economic growth with the boost to the system of Science, Technology and Innovation Centers and with the development of a platform for young Mexican talent that seeks to adapt the new conditions for the needs of the country.

My proposal is to foster a CTI system that is dynamic and competitive, connected to the needs of the country, a platform for Mexicans to create solutions for the world and form communities that add urban sustainable and resilient development. The intention is for CTI to become the motor for the development of an entrepreneur and innovative country in which youngsters can find opportunities for their progress and that CTI is an ally for the growth and welfare.

3. Connections and strengths of the private initiative in Mexico and the world “Digital Mexico is not reduced to infrastructure, connectivity and e-government services. It presupposes a more educated Mexico and a new paradigm for the training, retention, and attraction of talent.”

Why does the Mexican entrepreneur must join the project Everyone for Mexico? Because it is the only proposal that offers the proven capacity and commitment with stability

«El México Digital no se reduce a infraestructura y conectividad, y servicios de e-gobierno.

Presupone un México mejor educado y un nuevo paradigma para la formación, retención y atracción de talento».

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and economic certainty. Because it is the only proposal that represents to move forward with the implementation of the reforms that our country needs. Because it is the only proposal that answers on how to achieve a better inclusion that provides a boost to growth. Inclusion in three slopes: women, the regions of the south and southeast and of those that haven’t had the opportunity to develop their talents. This inclusion will be through the program Avanzar Contigo.

of protectionism after a global financial crisis irretrievably blended with intolerance to one another and resulted in the World War II. Having various countries flirting with protectionism is serious, but the greater risk is that we fall into the escalation of protectionism where our productivity is damage, and with that, the welfare of Mexican families.

Free trade has brought many benefits to Mexico. In every case, we have to be sure that the benefits of free trade get to the entire country and to every social group.

It is estimated that corruption decimates the business development in Mexico. How will the nation eradicate this situation? In my government I will be relentless against corruption, for this, I will promote an agenda with five central elements. First, recover what has been stolen, public servants blamed of corruption must prove the origin of their wealth, and if they don’t do this, we will take back the money to return it to society. Second, give full autonomy to public ministers to investigate and punish corrupts, whoever they might be. Third, proprietary certification with 7 of 7, where each year, we will all prove the evolution of our proprietary situation so incomes can be consistent with the lifestyle. Forth, I will lead a government without jurisdiction and I will promote more severe sentences to inhibit dishonest actions. Fifth, transparency and open hirings as the fundamental basis; a public commitment of clarifying the recipient of contracts and the amount handled; the same as I did during my position in the Secretary of Finance and Public Credit.

Mexico must be open to other ideas, other countries and to the free trade with the whole world. We have been pioneers of the global economy for several years. We are and will continue to be an open economy, a country that opens the doors and holds ties. In the current global outlook, is key to contribute to make free trade a global rule, and as one of the most open economies of the world and in the top 15, we must lead by example.

What is your position about the protectionist position that different world economies have adopted? The last wave

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Where must Mexico turn the eyes to continue strengthening its exporting vocation? In order to strengthen our current trade vocation, we will improve the infrastructure in highways, railroads, airports, and ports because these infrastructures boost the internal and exportation markets, as well as the global and local tourism. It is also necessary to have a State of Law that is strong, legal certainty and good institutions in order to have productive companies. This way, we will be able to capitalize our privileged geographic location, to consolidate Mexico as a global logistics pole; a geographic bridge between the United States and Canada with Latin America, and towards Europe and the Asia-Pacific region.

“THE BEST WAY TO PROVIDE CERTAINTY TO NATIONAL AND INTERNATIONAL MARKETS IS BY HAVING A PRESIDENT WITH EXPERIENCE AND KNOWLEDGE TO FACE THE INTERNAL AND EXTERNAL CHALLENGES.”

The integration of Mexico with its commercial partners is based in structural aspects, in our deep economic, political, demographic and geographic synergies.

For years, we have built our trade opening; we have 12 treaties with 46 countries in addition to 41 trade agreements. We must deepen the integration with our current trade partners and promote agreements with new ones, diversify exchanges to different regions of the world, such as Asia, Australia, Latin America and Europe.

In the light of uncertainty, we need to establish the key factors that make us resistant to the variations of the international environment. I believe that the best way to provide certainty to national and international markets is by having a president with experience and knowledge to face the internal and external challenges. Keeping confidence in our nation and in someone, like me, who has the experience and competence of conducting it by the path of growth with stability and legal certainty.

Particularly, it is very important to negotiate an agreement with The United Kingdom by the time it exits the European Union; it will important to establish a new way of understanding our relationship with Asia (specifically with South Korea, Japan and China, our current partners) and establish new relationships with the emergent markets, such as Cambodia, Laos, Vietnam, Philippines, Malaysia and Indonesia, which are growing above 5%, and will become significant strategic alliances.

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“THE INDUSTRY OF HIGH TECHNOLOGY HAS UNDERSTOOD THAT THE COMPETITION IS BETWEEN REGIONS.”

LEADER’S REVIEW… His institutional experience and in business organisms has allowed him to make initiatives of industrializations in different sectors. Throughout his career, he has actively participated in the direction of the Directive Council of the Chamber of the Food Industry in Jalisco (ciaj), in the National Council of Packer of Cold Meats, and the Mexican Board of Meat.

INDUSTRIAL REGIONS GOOD PRACTICES AND STRENGTHENING OF THE SECTOR The business and industrial sectors of Mexico, especially in Jalisco, have overcome the financial crisis and uncertainty situations such as the trade openness and international competition.

These sectors have strengthened and grown to position itself beyond governmental changes; the industry in Mexico continues to grow and create significant leadership in different sectors.

An example of this is that Jalisco has all the industrial sectors that exist in the rest of the country, except for oil extraction. Having all these sectors turn our state into one of the richest in the diversity of productive chains among the different industries.

Jalisco has 8 industrial sectors that are in the top five places to contribute to the national GDP. The state has the first place in the country in the agro-industry sector and in processed food and drinks.

Moreover, we have the second place

in furniture production, with 11% of the national value. The jewelry sector contributes with nearly 25% of jewelry design in gold and silver. On the same way, Jalisco contributes with 8% of the value of the country’s constructions, and in the electronics industry, we have the fourth place, with first place in exportation.

This growth and great industrial development is because of the influence of high technology companies established in the state, which have created an interesting business culture in matter of certifications and quality that have permeated to other sectors and have formed a strong industrial ecosystem that is currently working on the implementation of digitalization processes and control of companies to join the Industry 4.0.

Companies that form the high technology sector started to protect each other, regardless of their situation as direct or indirect competitors. This provoked an opening to fight their good practices: maintaining interest in millennials, motivating employees to avoid high personnel rotation, as well as being inclusive, among others. This sector consolidated by understanding that they were making an ecosystem based on the region. If one company wanted to leave, sooner or later the other companies will leave too, like a domino effect.

DANIEL CURIEL RODRÍGUEZ COORDINATOR OF THE COUNCIL OF INDUSTRIAL CHAMBERS IN JALISCO (CCIJ)

Moreover, additional efforts of other institutions such as Talent Land, Open mind, Creative Digital City, among others, in addition to the support of governmental institutions, have formed an industrial ecosystem with a high level of incubation and venture.

This vision is not isolated from the high technology sector, but it has spread to other industries and has had a direct influence on its growth. Crop fields are an example of this; this sector has taken a significant role in matters of protected crops and hydroponics, which are the implementation of technology and good practices.

Jalisco has leveraged technology to its favor, consolidating as a national leader on the matter. For this reason, the industry in Jalisco will continue to be reinforced in order to continue offering quality jobs, a sustainable economic growth and a better quality of life for its people.

There are approximately 400,000 business unities in the state, from which 39,000 represent the industrial sector, generating 40% of formal jobs, this means 760,000 jobs in Jalisco.

Their maturity in getting along with the competition obeys a sense of belonging and protection. They understood that beyond competing with each other, they were competing with regions and that their region’s strengthening guaranteed the perpetuity of their business model.

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THE INFRASTRUCTURE FOR THE FUTURE MEXICO STRATEGIES TO STRENGTHEN THE SECTOR

The convergence between energy, transportation, sustainability, and technology has transformed the sector of infrastructure in the world. Mexico must design a strategy to leverage global trends without ignoring the needs of the cities and the future of the economy based on infrastructure.

From the recent changes in the labor force lead by the millennial generation, we can talk about a growing wave of people that avoid the circulation in cities and work from the comfort of their houses as home-office. This people also shop through digital media and move through app services.

This lifestyle drives the public and private sector to rethink their strategies of infrastructure implementation to leverage the development of new generations to their interests.

This will evidence the skill of the sector in the future to stop the misuse of the current existent infrastructure. The reality is not that people stop using it, but that people will use it differently, which is an opportunity for investors of leveraging the current infrastructure and extracting more with what they already have. Thus, new investments will be more focused on the specific needs of the population, personalizing infrastructure depending on the region and the lifestyle of its inhabitants.

Infrastructure will continue to be public, for this reason, transparency is a must in order to consolidate the trust in the sector and generate a positive answer that ensures the social, economic and environmental profit of investments.

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Governmental institutions should understand that infrastructure triggers the development and has a positive impact on the welfare of the population, as well as incentivazing foreign investment and improves the quality of life.

However, it will be the responsibility of the public agenda to determine which projects will be carried out and, who will the beneficiaries be.

This imminent clash of general interests will create a conflict in certain sectors of society, this is why there must be initiatives to build bridges and come up with solutions. Something that must be pivotal in any decision that will be made, is that infrastructure can’t be based only in meeting the current needs, but it has to be designed to cover future requirements.

Sustainability will stop being an environmental concept and will become an essential factor in social, financial and operational matters. In other words, projects will be self-sustainable without affecting the natural ecosystem, at the time that it creates a cycle of social, economic and operative life, without the need of using other structures. This doesn’t mean that infrastructure will become individual, on the contrary, with the creation of self-sufficient unities, a collaborative environment that meets the needs in different zones of the region will be created.

“THE CONVERGENCE BETWEEN ENERGY, TRANSPORTATION, SUSTAINABILITY AND TECHNOLOGY HAS TRANSFORMED THE INFRASTRUCTURE SECTOR IN THE WOLD.”

The use of Big Data and other information and communication technologies will provide exact information to optimize the use of the current infrastructure and predict the medium and long-term needs. Moreover, the use and implementation of technology and innovation will be the answer to social problems of great impact, providing effective solutions to a large extent.

Finally, the infrastructure developed in the country will have to look up for its inhabitants and will have to exclude interests that are not characteristic of the regional needs. Thus, resources destined to subjects of infrastructure will have to increase and

“THE STRATEGIES OF INFRASTRUCTURE IMPLEMENTATION WILL HAVE TO BE REFORMULATED TO LEVERAGE THE DEVELOPMENT OF NEW GENERATIONS TO ITS FAVOR” carefully select their destiny. For that matter, the selection of suppliers will have to be strictly careful to give opportunities to the local participants above the international experience, only with these, the local economy will be a boost and significant sources of employment will be created.

AUGE DE MÉXICO | INDUSTRY 45

THREE KEYS TO FOSTER THE INDUSTRY CHALLENGES OF THE PUBLIC AGENDA OF MEXICO “THE MEXICAN ENTREPRENEUR NEEDS A NATIONAL LEADER THAT CAN BE AN EXAMPLE OF TRANSPARENCY AND CERO TOLERANCE TOWARDS CORRUPTION.” Just a few days away from the election of the country’s top leader, we must not forget that there are challenges for the Mexican industry that must be addressed from the public agenda to guarantee the continuity of the advance that this sector has had in its contribution to the national welfare. This is because not only do these produce utilities, but they generate significant sources of employment, sustainability, and influence in the regions.

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We take three challenges for the public agenda that will be defined by anyone that sits in the presidential chair. These are aspects that in addition to impacting the rest of society, are key to strengthen the competitiveness of industries.

Fight against corruption Without a doubt, the expectation of Mexicans is to have a leader that takes responsibility of the power imposed in him or her and does an exemplary administration, mainly in the matter of transparency and fight against corruption. A leader with zero tolerance for the activity that is estimated to affect every industry and contribute to the loss of 10% of the gross domestic product (GDP).

According to different polls, 90% of the CEO’s consider that corruption and bribery are the main threat to their business. The advantages of reaching an economy that is corruption-free will be reflected in a tangible and intangible form in a business culture that is translated into benefits for everyone, producers, intermediaries and the final consumer.

Public security In sectors like tourism, real estate and, mainly, trade, public security is the principal subject in the development of their business. Touristic destinations like Acapulco and Cancún have seen their growth as international beaches deteriorated because of the current situation that involves the insecurity caused by the presence of criminal groups.

This has to lead a great part of the national investment to foreign markets that have greater public and market security. Moreover, the international investment also stops because of the fear of being involved in an internal war zone that could stop the value of return on investment.

“THE FIGHT AGAINST CORRUPTION, PUBLIC SECURITY AND REDUCTION OF THE TAX BURDEN ARE MOTORS TO ACCELERATE THE ECONOMIC DEVELOPMENT OF THE COUNTRY.”

Incentives and reduction of the tax burden Several government administrations have added to their agenda the subject of the tax burden.

However, even though there has been some progress on the matter, entrepreneurs continue to face barriers that stop their fast growth.

The main premise is that if long bureaucratic proceedings of legally establishing a business and the tax rate to companies are reduced, informal economy will be highly reduced and many companies will consolidate and provide more to society through employment and contribution to the gross domestic product (GDP).

On the other hand, the industrial sector has to make a commitment of establishing growth strategies based in innovation and product development, an improvement of processes and performance, and an increase of the quality and satisfaction of the client. With these actions, competitiveness will remain, and with the implementation of industry 4.0, Mexico will continue to be one of the economies with greater growth in the world.

“THE INDUSTRIAL SECTOR HAS TO MAKE A COMMITMENT OF ESTABLISHING GROWTH STRATEGIES BASED IN INNOVATION.”

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INDUSTRIAL SUMMIT 2018

PROMOTING INDUSTRIAL DEVELOPMENT WITH TECHNOLOGY 4.0 The influence of Industry 4.0 in the growth and diversification of the Mexican industrial sector is the premise of the expo, forum and workshop Industrial Summit 2018, which will be held on September 26-28 in the International Convention Center of Puerto Vallarta.

Technological advances transform our reality every day in every area, from commercial, cultural, economic and, of course, industrial.

Industrial Summit 2018 is the organization committed to bringing the trends and advances made in the world to Mexico, this is with the goal of accelerating the transformation of industrial processes of the country with the fourth industrial revolution.

In this next edition, they bet for the Mexico of the future with a vision of becoming in 2030 in one of the greatest economies in the world. For this reason, they have organized

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an event comprising different areas to answer the needs of each sector of the industry, from construction, equipment, human capital, financial services, governmental ministries and sustainability to logistics and transportation.

These are all done under the premise of the influence of technology and innovation 4.0.

Is clear the excellent work being developed by business people and industrialists to strengthen the Mexican economy. Several sectors have grown, such as the case of the industrial manufacturing and energetic alternatives, to mention just a few.

Industry 4.0 is in charge of perpetuating this work since automation processes, big data and the Internet of Things optimize and improve results that are translated into a greater productivity and competitiveness to raise utilities and investment in the country.

More precisely, the diverse elements that constitute the Industry 4.0 are the main subjects that will be addressed in the keynote speeches and discussion panels like artificial intelligence, big data and the Internet of things; as well as its variables in virtual reality, collaborative robotics, maker culture and augmented reality.

Technology of Jalisco, with their respective directors, José Palacios Jiménez and Jaime Reyes Robles, offered 1,500 scholarships to high degree students of the main faculties and institutions in postgraduate studies to attend the event and, thus, diversify their training with the talks and subjects.

Industrial Summit 2018 will set on the table the main trends and innovations in technology to transform the industrial sector in Mexico with speakers, panels and pavilions focused on the subjects of the future, which will strengthen the national and global economies.

The great speakers attending the event are: David Hanson, creator of Sophia the Robot; Sergio José Gutiérrez, considered the best digital strategist of the world; Iván Pelayo, vice-president of Digital Factory, Process Industries and Drives of Siemens Latin America; Jorge López Morton, international vice-president of the Mexican Council of Foreign Trade; Diana Zhou, manager of market strategy of Virgin Hyperloop One; and Manuel Gutiérrez Novelo president and co-founder of TDVision, ImVR, SanMillanProductions and AlterTraining.

The next 26, 27 and 28 of September, the International Convention Center of Puerto Vallarta will be formed by four pavilions: Internet of Things, startups, robots and big data. Also the exhibition floor with stands for logistics, platform equipment, cold storage, energy, industrial safety, financing, industrial ships, sustainability, epoxy floors, arcotechos, and many more.

“INDUSTRY 4.0 GIVES CONTINUITY TO THE BUSINESS AND INDUSTRIAL EFFORTS FOR A BETTER MEXICO.”

“INDUSTRIAL SUMMIT 2018 WILL BE HELD IN SEPTEMBER 26, 27 AND 28, IN THE INTERNATIONAL CONVENTIONS CENTER PUERTO VALLARTA.”

It is worth mentioning that this time, academy and universities will have a significant role in the forum of Industrial Summit. Together with the Ministry of Economic Development of Jalisco and the Ministry of Innovation, Science and CONTACT 01 (55) 7100 0945 @industrialsummit

“THE EXHIBITION WILL HAVE AS THEMATIC FOCUS THE TECHNOLOGY TRENDS AND INNOVATIONS TO TRANSFORM THE INDUSTRIAL SECTOR OF MEXICO.”

contacto@industrialsummit.com www.industrialsummit.com

AUGE DE MÉXICO | NATIONAL PRIDE COMPANY

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GP LOGISTICS

GENERATING VALUE TO THE PRODUCTIVE CHAIN Faced to the deployment of Industry 4.0 as a factor of competitiveness in the economies, GP Logistics is on the forefront to move along with different companies towards the Mexico of the future with a series of personalized logistics services for each sector and customer.

Industry 4.0 is the complete digitalization of chains of value from suppliers to customers through the integration of technologies of data processing, smart software, and sensors to predict, control, plan and produce in a smart way, creating more value to the entire production chain.

with an added value of digitalization and innovation in its business model, operation or products in a supply chain. This supply chain is becoming more competitive, globalized and extended; as well as the irruption of new collaborative models to offer new growth possibilities.

In our country’s particular case, even though we know what’s coming because of infrastructure and other junctions, we are still behind in its implementation, which can’t delay more than 5 years, otherwise, our competitiveness will be affected. Companies must transform their distribution networks, increase their labor force and investment in technology.

All of this comes with a series of challenges such as the management of safety in the case of new risks, the fulfillment of different regulation about the informatics treatment of data that have an impact in the logistics and the need of having a new approach in everything that is related to human resources.

GP Logistics has quickly adapted to add the transformation and implementation of digital advances in the industry. The company has a strong vision in innovation as a competitive requirement for Mexican companies. This has implied a total change of paradigm to be able to provide personalized, flexible and low-cost logistics

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GP Logistics offers an answer of “digital aptitude”, which consists on the integration of data analysis and social supply chains to provide a better traceability and predictability, in addition of handling more competitive costs through the implementation of solutions of smart storage through innovation of WMS and TMS.

With more than 30 years of expertise, GP Logistics is a 3PL operator with a comprehensive logistics model thanks to its design of personalized processes that facilitate the flow of goods and services from the place of origin to the consumption point, connecting external and internal movements as well as entries and exits. In other words, the company takes into account the material and input suppliers, manufacturers and distribution chain with the goal of meeting the requirements of the clients or consumers.

The goal of its business model is to increase levels of service of each of its clients and minimize costs.

Its solution model offers flexibility, in contrast with the rigidity of the past logistics formulas. Also, the company adapts fast to the demanding dynamism of the current market by reducing answer times and minimizing pauses.

“INNOVATION IS A COMPETITIVE REQUIREMENT FOR THE MEXICAN INDUSTRIES.”

“GP LOGISTICS HAS QUICKLY ADAPTED TO PAIR WITH THE TRANSFORMATION AND IMPLEMENTATION OF TECHNOLOGICAL ADVANCES IN THE INDUSTRY.”

Finally, GP Logistics has a distribution network of 15 warehouses in the country to cover 100% of the national territory. This provides a solid structure to its clients to help them expand their markets and deliver their products to any point in the country without the need of investing a single resource.

Its extended portfolio of services has solutions for each link of the supply chain. Nonetheless, its biggest expertise is found in the agricultural sector, where it has the biggest infrastructure in the market, as well as the retail sector where GP Logistics lead the last mile concept.

CONTACT (33) 3283 4800 comercial@gporteo.com.mx @GPLogisticsMx

“GP LOGISTICS HAS A DISTRIBUTION NETWORK THAT COVERS THE ENTIRE MEXICAN TERRITORY”

www.gplogistics.com.mx

AUGE DE MÉXICO | NATIONAL PRIDE COMPANY

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STRATECH QUICK GUIDE TO DO BUSINESS WITH INDIA

Doing business in other countries is one of the best options in this global atmosphere of politic and economic uncertainty caused by globalization. For this reason, many companies in the world are turning to India to make them their business ally, including Mexico.

In light of the recent NAFTA negotiations, Mexico must take steps to strengthen its economy, and the first step in that direction would be to reconsider its reliance on textile trade with The United States and strengthen its existent relationships with other trade partners.

Latin American governments and businesses want to reduce their excessive dependency on China and diversify their imports as part of their long-term strategy. With the look of Mexico on other not-so-traditional trade routes, India has the opportunity to move forward so Mexican companies can import the needed materials and products for their industries.

Doing business with India is one of the best options in this environment of economic and politic uncertainty in the world. However, do you know how to find the best company to make

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business with? Stratech gives us a quick guide with six useful tips that will help you: 1.Website. It is the first place to go to, the common myth is thinking that the better the website, the better the products; however, may kindly check websites of local companies in your city and you may realize that you do not always get what you see.

2. Company’s name. Ltd, Pvt Ltd or without Ltd? Financial records of companies that end with Ltd are available On Site or you can ask them by email. This means that you can know whether a company is profit or loss-making, and, more importantly, you can know how big or small the company is in terms of turnover. If it is PyT Ltd or a proprietary company, you can access to its information in the Registrar of Company in the website of the Ministry of Corporate Affairs of the Indian government.

3. Reputation in India. Social networks can be a great showcase for companies, but these also point out the complaints and discontent of customers, therefore, you should make a research of the relationship with the users in the region.

“MEXICO MUST TAKE THE NEXT STEPS TO STRENGTHEN ITS ECONOMY.”

4. Time for delivery. It has been observed that many companies from India often agree to a scheduled time for delivery but are unable to keep up to it. These can cause troubles to the buyer, in such scenario; you need to sign an agreement with penalty clauses in terms of delivery date, as this can protect the company if such delay happens.

5. Representative. Sometimes it is good to work with a local representative of your Indian company.

Please note that the time zone in both countries is opposite, which could mean late nights for you or your clients. Having a representative in the same time zone helps.

“INDIA HAS THE OPPORTUNITY TO MOVE FORWARD IN THE TRADE WITH MEXICO SINCE WE ARE SETTING OUR EYER ON NEW TRADE ROUTES.”

6. Sampling. Finally, it is important to point out that Indian companies are flexible enough to provide requested samples. It is only a good and serious company that supports in sampling as and when desired.

“LATIN AMERICAN GOVERNMENTS AND BUSINESSES WANT TO REDUCE THEIR EXCESSIVE DEPENDENCY ON CHINA AND DIVERSIFY THEIR IMPORTS AS PART OF THEIR LONG-TERM STRATEGY.”

CONTACT rajeshi@stratech.in www.stratech.in

AUGE DE MÉXICO | EMPRESA ORGULLO NACIONAL

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“INNOVATION OF THE ENTREPRENEUR MUST BE CONSTANT AND ANALYTIC.”

LEADER’S REVIEW…

TONY GRESATI

With nearly 20 years of experience in the manufacture and confection sector, throughout his career in Grupo Allen, he has always kept innovation in mind as a key factor for competitiveness and constant improvement in the business ecosystem of the state and the country.

OPERATIONS DIRECTOR OF GRUPO ALLEN

PROBLEM SOLVER THE TRUE VOCATION OF THE MEXICAN ENTREPRENEUR The first mistake entrepreneurs make is working to make money. We know the saying “poor company, rich entrepreneur”, which obeys the bad culture by the desire of obtaining money. A good entrepreneur understands that money is the consequence of job and very focused vision; a vision that allows the contribution to society, to the time that generates utilities as a consequence.

My career started at the age of 19 in Grupo Allen, a family company dedicated to the manufacturing of equipment of industrial security, or, industrial uniforms.

The area in which I decided to work was manufacturing and dressmaking because of their high level of dynamism, movement, and treatment with human talent. In these 18 years that I have worked with the company, I have had different positions, and I am currently a partner and director of operations. In all this time I have learned

to maintain commercial and personal relations, to understand employees, clients, and directors, but mainly to understand their different visions and the generational variety between them.

These varieties in the different generations present in the present working force have caused a contrast between the traditional way of doing business and the current way of working of the young entrepreneurs, always distinguished by their disruptive proposals of high risk and with the involvement of high technology and innovation.

However, there is always a characteristic among successful entrepreneurs, regardless of gender, age or experiences, and this is their vocation to solve problems. My work is not fabricating uniforms, it is to protect workers in their job. I analyze the detected problematic and create a team solution of industrial safety that adapts to the needs of workers to protect them and guarantee a more efficient performance with a high level of comfort in their working area. I provide solutions reflected in the right uniform, for the right employee, in the right area of the right company.

The innovation of the Mexican entrepreneur must be constant and analytic, it must maintain its approach to the market needs and to the consumer’s lifestyle.

A problem solver innovates by offering solutions within his or her sector in a personalized form, always aware that the offer is well-documented and ready to be proved in the detected problematic. If you, entrepreneur, have this vision, you will be working daily in searching and finding the best way to reach as many people as you can to offer them the product or service that they need but do not know yet that they need it.

Moreover, the business sector must be strong faced with the challenges that could happen in the business ecosystem.

In Jalisco, many companies are familiar companies; I would advise them to always stay together and beat obstacles together.

Most of the times, innovation is the result of a joint work; an entrepreneur can’t do everything on his or her own, least of all, could he or she individually innovate in such a competitive market.

The solution of problems goes hand in hand with innovation. Part of my values as an entrepreneur and as part of my company is to be at the forefront of trends and upgrades to meet the needs of our clients in a personalized form. A person that is not constantly innovating is impoverishing the people that surround her or him and that person is destined to fail.

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According to data from The National Institute of Statistics and Geography (INEGI by its Spanish acronym), there are more than 30 million young people in Mexico, representing 25% of the total population. One out of four people are part of the young generation, from which 15 work mostly in the informal sector. However, what is the connection between these numbers and the national economic environment?

“MORE THAN A QUARTER OF THE MEXICAN POPULATION IS REPRESENTED BY YOUNGSTERS.”

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Young people represent over a quarter of the Mexican population. From the approximate 120 million inhabitants, 30 millions are among 15 and 29 years old. This represents a demographic power of great magnitude that takes the direction on the country’s economy, and as such, it must be attended in a strategic way to guarantee a fruitful future for the country’s development.

Being young nowadays is not easy, with the last changes in matters of education, work and, mainly, retirement provision, reaching financial safety is a challenge for those that are just starting their professional training.

Moreover, they are attacked through the media’s about the incomprehension of the still dominating older generations about their lifestyle.

If Mexico wants to boost its economy and growth, it is necessary to break this paradigm and provide opportunities to youngsters. As country, we have created a homogenous speech that ignores the components that integrate the largest group of the population.

This issue exists in every Latin American country, where six of each ten youngsters do not have a job, do not go

to school, or receive training nor information about employment. In other words, young people are unemployed or immersed in the informal economy.

Currently, it is a serious problem that worsen as the years go by, and these young people represent the totality of the productive force. By not having current establishment opportunities in the formal system, they will continue to grow in poor conditions within informal business and trade. This represents an alert point for the economy, because by not establishing a formal status, the development will be affected and the intentions of making the country a world power will be completely stop.

However, how can we understand the new generations, and, mainly, how can we leverage their potential? An example has caught the attention of the media: youngsters are not television consumers, instead, they create their own audiovisual material and their attention focuses on fulfilling the goals of virtual worlds.

In other words, they are transforming the relationship between society and consumption. Industries can take advantage of this concept to transform their business models and listen to a cautious market. Nevertheless, beyond the obtainment of utilities with them, the public and industrial sector should empower them so

they can continue with their vision and lifestyle, and thus, continue with an industry that transformed because of them and for them.

According to institutions such as the National Council of Science and Technology (CONACYT by its Spanish acronym), to encourage society and an economy based on knowledge, it is vital to bet for young people because they are the driving force of the scientific, technologic and

“IF MEXICO WANTS TO BOOST ITS ECONOMY AND GROWTH, IT IS ESSENTIAL TO CREATE OPPORTUNITIES TO YOUNG PEOPLE.” innovation development. If the country’s scientific and technologic development it depends on youngsters to have a positive impact on the economy and society, then Mexico has a great growth potential.

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COMPANIES FOR THE HUMANITY THE SEARCH FOR THE DEVELOPMENT FOR SOCIETY

“BUILDING COMPANIES THAT ARE A SOCIAL ENTE TRANSFORMING THE SURROUNDING IS A MUST.” The trend to have the title and certificates of socially responsible or inclusive companies have become a trend these past years, and even though these certifications may seem part of a solution, we can’t stop thinking that it might be a mask to avoid the main issue: companies are generating wealth instead of welfare.

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Gerardo Wijnant, an expert in fair trade stated: “Without a doubt, we are facing a strong crisis of credibility and trust in the actions of the organizations and institutions from different areas, but more particularly in companies focused on the economy, and, sadly, in many companies or business clusters.

This discredit is a real fact, not the product of a Machiavellian mind or senseless conspiracies, but the result of ethical violations in the way of acting, by not paying attention to a society that wants clarity and coherence between actions and words.

The ruling economic model is being questioned since many companies to maximize their utilities they have disrespected their employees, their surrounding and their consumers, without considering that the decisions made have a negative impact in the building of a happy, respectful and comprehensive society.

According to the World Economic Forum, 1% of the reach people on a world scale has half of the world’s monetary wealth, and 50% of the total of rich people on a world scale has 99% of the economic wealth of the world. These numbers reveal that the only goal of the organization is to generate wealth. It is a must that we build companies that have a greater purpose than utilities and that are what they are meant to be, a social entity transformer of the surrounding.

The companies of the new era, regardless of their commercial are of technological advances, must differentiate by having their key indicators, the measure of income and generated utility, but also, the impact (in number of people helped) that they generate to the world; this type of companies are the ones that will truly be distinguished in the future.

Christian Felber in his proposal of Economy of the Common Wealth (EBC by its Spanish acronym), sustains that the essence of the model of the new economy is the resolution of the contradiction between the values that govern the markets, such as selfishness, greed, and irresponsibility. On the other hand, the values that flourish our human and ecologic relationships are universal values that are part of our constitutions, such as dignity, solidarity, justice, and democracy. Economic value, instead, is no constitutional values.

“COMPANIES ARE GENERATING MONEY INSTEAD OF WELFARE.”

The solution to the questioning of both models changes the two main rules that guide the behavior of economic actors, the pursuit of profit and competence for the contribution to the common good and cooperation.

The inadequate action for some companies, or even better said, of some executives or company owners, infringing the rights of consumers, and of their own workers, and affecting their surrounding and the environment. They damaging other companies that do care about the common good and take good decision and actions.

Mexican entrepreneurs must always keep in mind this perspective for the development of their business and tear down the well-known phrase: “Rich entrepreneur, poor company”. This perspective, within the wise leaders, aims the bankruptcy of companies by losing competitiveness with disruptive business ideas, but beyond this, it will also lead to bankruptcy to their influence zone, community, and the country. Maybe, the negative effects are not reflected in the present, but they will certainly reach each person on the plant, businesspeople, employees, rich and poor.

“Organizations must stand out by having in their key indicators the measure of income and generated utility, but also the positive impact that they create to the world.”

AUGE DE MÉXICO | COMMERCE 61

AP&ALZATI LITIGATION AND LEGAL AND TAX CONSULTANCY FOR YOUR COMPANY ap & alzati is the perfect ally for your company because of their innovation and personalized services, in addition to their discretion and efficiency in entrusted matters, always achieving security, calm and trust of their clients.

The firm was created in February 2002, as a result of the union of law and accounting professionals with an experience of over 35 years. The goal is offering specialized legal and consultancy services in different branches of law –private and public– to legal and natural persons.

They have joined the experience and preparation of each of their partners to offer clients the highest quality level in the hired services, guaranteeing the most optimal results in each business as a result of the specific application to their corporate services.

AP & ALZATI has a legal department in charge of the judicial and extrajudicial collection, Amparo and penal related to property crimes.

Moreover, they have a tax department in charge

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of tax and administrative litigation, in addition of collaborating with their clients that are being subjected of audit acts from diverse local and federal authorities, integrating their accountability for the prompt support of such acts.

In addition, as a prevention, they have a third department that handles tax and legal planning with the intention of implementing strategies to avoid future risks to their clients.

Their main distinctive is their personalized attention, absolute confidentiality, real-time and digitalized information, as well as their working and specialized experience in each of the branches that they handle. Moreover, they characterize by the offered services, in addition to the strategic alliances with other firms to obtain the best results in the offered services.

Their services are increasing in relation to the economic and political situation of the country, which sometimes has direct economic and social repercussions to their clients, and to those that approach to them to ask for consultancy, training, and services.

“AP & ALZATI IS THE PERFECT ALLY FOR MEXICAN COMPANIES THAT ARE LOOKING FOR LEGAL AND TAX CERTAINTY.”

“THEIR VISION IS TO MAITAIN AND ENSURE CALM, TRUST AND SAFETY OF THEIR CLIENTS.”

CONTACT (+52) (33) 3611 1261 (+52) (33) 3611 1262 AP & ALZATI admon@apandalzati.com PART OF THEIR VISION LIES IN TRANSPARENCY AND FIGHT AGAINST CORRUPTION.

www.apandalzati.com

AUGE DE MÉXICO | NATIONAL PRIDE COMPANY

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CEMER-UNITAE

IMPLEMENTING INNOVATION PROGRAMS FOR THE KIDNEY TRANSPLANTS IN MEXICO The chronic kidney disease (CKD) has become a public health issue that requires an urgent comprehensive strategy that covers all areas, from prevention to the right treatment for patients that are in the last phases of this condition.

It is well-documented that in Mexico, the cases of CKD increase each year. According to the National Center of Transplants (CENATRA by its Spanish acronym), so far this year there are currently 14,352 patients in the waiting list for a kidney transplant, with only 1,191 transplants performed, a number that is insufficient.

With the objective of answering this demand and providing an alternative to this issue, the medical team of the Unity of Transplant of High

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Specialty (UNITAE) has been making efforts on creating an infrastructure that provides more opportunities for people to have an access to a kidney transplant.

It is worth mentioning that for the last three years UNITAE has stood out in our country by being the medical-surgical team that has performed more kidney transplants in the country in the private sector. Achieving similar results or even better than many kidney centers in The United States and Europe.

They have implemented innovating programs that offer options of kidney transplant for complicated cases, with personalized protocols of desensitization for ills with previous transplants or multiple blood transfusions, in addition of carrying out exchange projects between non compatible donors and receptors non compatible, which is known as kidney transplant with crossed donation, a practice that widens the opportunities to more patients in order to concrete a transplant.

Among their accomplishments, UNITAE together with the Medical Center of Kidney Diseases (CEMER by its Spanish acronym) performed five kidney transplants with a living-related donor in less than 24 hours on January 30, 2018. Chirurgical interventions were consecutively made.

Different specialists were part of this experience, such as specialists in multiorgan transplants, nephrology, urology, transplant medicine, anesthesiology, and a highly-trained nursing team. Surgeries were performed within the facilities of Centro Médico Puerta de Hierro Sur, located in the metropolitan area of Jalisco. It’s worth mentioning that none of the patients with transplants presented any complication, and they were released with a normal kidney function on the forth post operatory day.

UNITAE has provided solutions on their area, and even though there is still a long way to go, it is truly admirable the work that they do, whose only purpose is to improve the quality of life of the people that have CKD through a kidney transplant, predilection therapy in the treatment of this horrible disease.

“CEMER AND UNITAE WORKED TOGETHER TO PERFORM FIVE KIDNEY TRANSPLANTS WITH A LIVING-RELATED DONOR IN LESS THAN 24 HOURS.”

“CEMER-UNITAE BET FOR THE IMPLEMENTATION OF MEDICAL PROGRAMS TO PERFORM KIDNEY TRANSPLANTS IN OUR COUNTRY.”

CONTACT +52 (33) 1522 0000 01 800 99 01 046 @CEMERJalisco @TrasplanteRenal www.cemer.mx

AUGE DE MÉXICO | NATIONAL PRIDE COMPANY

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VILA

THE FIRM THAT TRANSCENDS BORDERS WITH CLIENTS FROM THE 5 CONTINENTS vila is the leading firm of lawyers in Mexico, representing international clients of

different sectors, which in addition to having a wide network of partners in the world.

They specialize in every area related to intellectual property.

In a changing, open market of new technologies, protection of intellectual property has acquired a fundamental role. Not only this, but it has become an essential part of the business agenda of the private sector, and now, it has also taken relevancy in the macroeconomic aspects of the sectors and public administrations.

Intellectual capital has taken a relevant place as an essential intangible asset that must be protected to be maximized as a true tool of competitiveness and differentiation within the diverse sectors of the industry and trade. vila is the leading attorneys and advisers firm in

Mexico, with offices in Guadalajara and Mexico City. Within its practices that are included in every aspect of intellectual property, such as brand protection, patents, copyrights, licenses, litigation in intellectual property, management of intangible portfolios, valuations, as well as the application of

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the already mentioned services in the world through a network of qualified partners in the countries that represent the main economies in the world.

The firm has transcended borders since now, it represents clients from the five continents in diverse sectors, such as aeronautics, energetic, pharmaceutical, technologic, textile, gastronomic and automotive; having the vision of providing personalized services, with global knowledge on business which gives them the ability to transcend with their clients.

Their main differentiator from other firms is that

vila has established a unique methodology,

which consists in approaching cases from a preventive and compliance perspective, with a close and direct accompaniment with their clients. Moreover, before starting with their cases, clients receive a formal project of the referred matter, where the methodology of the

“IN A CHANGING AND OPEN MARKET OF NEW TECHNOLOGIES, THE PROTECTION OF INTELLECTUAL PROPERTY HAS ACQUIRED A FUNDAMENTAL ROLE.”

“VILA HAS ESTABLISHED A UNIQUE METHODOLOGY CONSISTING ON APPROACHING CASES FROM A PREVENTIVE AND COMPLIANCE PERSPECTIVE.”

case, estimated times, expected results and applied investment are detailed in a clear and precise way. This translates into the service proposal that the firm develops from a preventive and strategic point of view, always with a direct and constant communication with the clients.

Every case that the firm handles, are personally handled by partners and associates instead of delegating them to structures that don’t have the required ability or experience to achieve the expected success. vila actively participates in different forums about the specialty area of intellectual property, in which their partners and associated re constantly invited, such as speakers and experts on the matter, which allows them to communicate and share the acquired experience in the filed among the professionals that attend these events.

Moreover, vila has pro-bono and community assistance programs, where they give free consultancies to university entrepreneurship programs, chambers of industry and trade, as well as to NGOs of research and academy. vila attended the 140th Annual Meeting of the International Trademark Association inta 2018, held in Seattle, Washington on May 19 to 23. vila participated in the panels, conferences and discussion forums about the main subjects related to international law on intellectual property.

CONTACT +52 (33) 1204 0477 @vilalawyers info@vila.com.mx www.vila.com.mx “ALL THE CASES THAT THE FIRM HANDLES ARE PERSONALLY HANDLED BY PARTNERS AND ASSOCIATES.”

AUGE AUGE DE DE MÉXICO MÉXICO | EMPRESA | NATIONAL ORGULLO PRIDE NACIONAL COMPANY

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“TECHNOLOGY IN INNOVATION MAKES US MORE PREPARED INDIVIDUALS WITH GREATER REACH.”

LEADER’S REVIEW… Her interest in technology has led her to study her value to society and develop initiative in digital inclusion, connectivity, infrastructure, and software. Throughout her career, she has worked in private initiative, as well as public institutions committed to the creation of technology innovation for startups, SME’s, and transnational companies.

THE VALUE OF INNOVATION IN LIFESTYLE EXPONENTIAL TECHNOLOGIES FOR THE SOLUTION OF SOCIAL ISSUES Technology is constantly transforming our way of living, from the way of interpersonal interaction to the way in which we communicate and learn. Technological innovation is a key factor that determines the lifestyle of individuals.

Currently, the world’s trend is that the vast majority of people live and will live in cities.

For this reason, the concept of a smart city is becoming an increasing need for countries and world economies.

The so-called smart cities are no longer a matter of technology application in the urban environment, but they are an answer to the current social issues such as housing, mobility, water and health supply and public services. Technology is still providing mega data that have to be handled with a great responsibility and analytic criteria, at the same time that it comes across with information of regional matters, such as the flow of water currents,

earthquakes, and other natural factors to create efficient solutions that guarantee the sustainability of big cities.

Thus, a smart city must go beyond data, antennas, internet and connectivity infrastructure. There must be analytical criteria to determine and examine relevant informative bases to maintain and improve the quality of life of the citizens by ruling a correct regulation of territory and housing.

An example of this is the project that India is carrying out to establish 300 smart cities in its territory.

This proposal goes beyond its technological labor in the world; it is a solution to the issue of its communities with a high index of the population that will keep growing. In our state, Guadalajara is part of the network of smart cities. It is currently doing studies and laboratory tests to think and propose a solution of immediate application for real issues like transportation, caring for air quality, access to education and health services.

These are the fundamental needs for human beings that can be met through a perspective of technological innovation.

As part of our job in the Ministry of Innovation, Science, and Innovation of Jalisco, we are working for the Mexico of the future, betting for startups and strengthening the ecosystem of innovation by developing evolution plans in the general manufacture to create business models of specialized manufacture in the country. Every time that the ecosystem has reinforced a network of innovative infrastructure, such as the Center

MARGARITA MARÍA SOLÍS HERNÁNDEZ GENERAL DIRECTOR OF INNOVATION, BUSINESS AND SOCIAL DEVELOPMENT OF THE MINISTRY OF INNOVATION, SCIENCE, AND TECHNOLOGY OF JALISCO.

of Software, the Center of Advanced Manufacture, Center of Innovation of the Internet of Things, and the Center of Social Innovation of High Impact, among others, we will all continue to endorse startups to promote their initiatives of technology entrepreneurship of high impact, create patents and intellectual property that generate wealth in the region and continue to contribute to the future creation of jobs.

We live in an economy of global collaboration and knowledge disclosure.

Technology has not endowed with skills and knowledge to be individuals with more preparation and reach. This raises our capacity for thought and creativity to increase our lifestyle level.

We strongly believe in the equity of opportunities for everyone, regardless of their gender, age or social situation. For this reason, a part of our vision to increase the quality of life is addressed to young women that are about to begin a professional career, in order to motivate them to explore the opportunities that information and communication technologies offer for every area of interest. Particularly, the technology area is a field of action for women in their path to learning and academic interaction to form an excellent education that leads them to have great incomes, telework, life flexibility and other benefits that easily adapt to any lifestyle that they wish to adopt.

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THE FUTURE PROFESSIONS PERSPECTIVES BEYOND SHORT TERM

“WE LIVE IN A CONSTANT CHANGING ERA WHERE LABOR MARKETS CHANGE YEAR AFTER YEAR.”

“THE PRESENT EDUCATIONAL SYSTEM IS NOT EVOLVING ON THE SPEED THAT SOCIETY NEEDS.” Disruptive ideas, entrepreneurial ecosystem, industry 4.0, globalization, crisis… nowadays, there are endless circumstances that have a direct or indirect influence on the training of the future professionals. We live in a constant changing era where labor markets change year after year, and with these, the future of the workforce. But, what should be the current focus of the students to stand out in the future?

Private initiative has declared it more than once, the current education system is not evolving on the required speed for society’s needs. Faced with this circumstance, companies have opted to establish training centers because they prefer to invest themselves in the training of their employees than wait for universities to provide this. But the question remains, should young students start working before finishing their studies?

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There is no correct or wrong answer, macro trends point to a complete transformation of the industrial and business sector influenced almost completely by technology innovation. Many would think that professions related to Information and Communication Technologies, informatics or computer engineers will be the ones to dominate the working reality of the future, but this vision falls short.

The trend of humanity is focusing on big cities, which will have to provide basic services like water and food provision. If people are focused on creating robots in cities, who will grow the crops and manage natural resources?

When we speak about the professions of the future, it’s impossible not to think on powerful sectors that create employment, but will the current sectors exist within a decade? It is important that we will be able to manage the change because companies are changing. We need to be more curious and restless.

One of the most prominent arguments in the selection of careers of the future is that we, as individuals that are part of a community, have to be aware that employment as a lasting position will disappear. Jobs are connected to concrete projects and mobility, and it will be an essential requirement. The value that will determine professional success will be granted according to the person’s ability to adapt to new situations.

Everything will be more interdisciplinary and connections will be more important.

These are the 6 professions that are forecasted to be active and effective in the future:

1. Nanomedicine 2. Big Data analysts 3. BIM architecture 4. Environmental architects 5. Agriculture engineers 6. Consumer manager 7. Finance consultants in networks 8. Growth hacker 9. Content creators for networks

“EMPLOYMENT AS A LASTING POSITION WILL DISAPPEAR. JOBS WILL BE CONNECTED TO CONCRETE PROJECTS.”

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Will culture be a key element of the exerted force to cause a movement and change in the result of an innovation and transcendence organization? In GROW Incubator of creative minds, they are convinced that the change of culture comes from within. For this reason, they carried out ExpoGrow 2018, an event to transform the perspective of Jalisco within the sector of innovation and entrepreneurship.

«LOS NUEVOS PARADIGMAS HACEN QUE CAMBIE NUESTRO LENGUAJE FRENTE A LA ACCIÓN DE TRABAJAR».

The result of an organization that transcends is directly proportional to the value proposition to the market and its collaborators. Now, the paradigm of work has changed, from being a place of suffering to being a place where you can express the best of every person and help others.

The new paradigms also change our language faced with the action of working. We go from working to provoking, from working to creating, from working to enhance.

ExpoGrow

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ExpoGrow 2018 showed us the new paradigms to create companies that evolve, remain and transcend time.

The one-day event was designed to share innovating practices that promote evolution, permanence, and transcendence of companies. Those who attended were able to hear the experiences, proposals, and practices that encourage evolution, permanence, and transcendence in their businesses.

In the event’s most recent edition, Ed Catmull, president of Pixar and Disney Animation Studios, was the main speaker in the conference “Inspiring to the infinite and beyond”. During his talk, the responsible of the animation of Toy Story shared that many people have tried to

formulate and categorize inspiration and creativity, however, creativity is not only a source of ideas but an alchemy between people that allows the fusion of art, business, and innovation.

Sharing the program with Catmull was Rubí Flores, CEO of Grow Incubator of Creative Minds, who gave a speech of “Hatch to intra-entrepreneurship”. Her premise is based on her conviction that the truth movement has to be formed within. She shared one part of the programs and learning experiences that she has designed to transform society so people can have a culture that favors the creativity and innovation of companies, starting with the change of culture of a traditional system based in practices of the industrial era to design and creation of a culture 4.0, being more collaborative, more human, more creative and more digital.

Also, Dr. Leonardo Ravier, International Promoter of Self-management in Spanish-speaking countries, stated that there are no recipes for business success, and only if companies are aware and act quickly to meet the real needs of the market, they will prevail.

However, acknowledging the fundamentals principals

of organization self-management (new business paradigm) will allow give them a guide to implementing the “what” and “how” of their particular way of doing business. When companies do not recognize these principles, they will have to pay a high price to continue in the market.

The event was held in PALCCO on May 4, where directors, leaders, business people, writers, researchers, and

“THE RESULT OF AN ORGANIZATION THAT TRANSCEND IS DIRECTLY PROPORTIONAL TO THE VALUE PROPOSAL TO THE MARKET AND ITS COLLABORATORS.” influence people were able to find inspiration to develop new ways of creating and managing their businesses.

The event was a huge success, without a doubt, we are anxiously waiting for the next edition in 2019.

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PUEBLA: 30 YEARS AS PART OF UNESCO’S WORLD HERITAGE.

ITS BAROQUE INFLUENCE DENOTES THE BEAUTY OF THE CITY

PUEBLA DE ZARAGOZA WAS THE FIRST INDEPENDENT CITY IN THE NEW SPAIN PUEBLA HAS 9 PUEBLOS MÁGICOS THROUGHOUT ITS GEOGRAPHY

By the end of 2017, Puebla celebrated the 30th anniversary of its historical center as unesco’s World Heritage Site (The United Nations Educational, Scientific and Cultural Organization). Its prestigious level is thanks to its transcendence, which goes beyond a region or country; it is a legacy that shapes a culture of humanity. From Auge de México, we celebrate the wealth of one of the most representative cities in the country and the world.

Congratulations!

The Heroic Puebla de Zaragoza was the first city to obtain independence in the New Spain, and from then, it has been in a constant cultural and social renovation, which has allowed it to stand out as the cradle of sovereignty and as a center of transformation because many of the most significant historical events of our country such as the Battle of 5 de mayo took place there, as well as events of great significance the Mexican revolution.

At the foot of the Popocatepetl volcano, the city of Puebla was founded in 1531 and its trace its attributed to the angels, reason why it is known as Puebla de Los Ángeles or Angelopolis. It is strategically located between the port of Veracruz and Mexico City, becoming the second most

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important city in the colonial times. Its beautiful landscapes, great weather and magnificent art and architecture gave the city the recognition of “Reliquary of America”.

Due to the commercial traffic from Asia and Europe towards Mexico City, Puebla received oriental influences that can be seen in its fine taste for Talavera (pottery from the region) and its baroque style that embellishes its historical sites.

Also, its culinary art improved so greatly that it is currently a synonym of the national gastronomy with recipes that combine Spaniard, French, Arab and Mexican flavors.

Puebla’s art, tradition, and heritage are known in the entire world thanks to the great religious buildings from the XVI and XVII centuries; palaces and houses covered with stunning tiles, and, mainly, for the spectacular baroque neighborhood that combines the aesthetic concepts of those times in Europe and America.

In addition of the religious and civil architecture, the wealth of Puebla distinguishes by the magisterial artworks in its museums or in the traditional dishes of the region, valued as national treasures, such as mole, chalupitas, sweet potato, and chile en nogada, among others. Also, its crafts and Talavera ceramics are tributes to the regional talent that combines with the fairs and parties that take place throughout the year.

The legacy of Puebla was honored as part of the celebrations, and the government urged to join efforts to attain a city of peace, progress, and prosperity in the current era. In words of its municipal president, Luis Banck, the government is constantly working to build a thriving, fair, inclusive, friendly and organized city, “it is not by chance that the first independent city in the New Spain is an inclusive and participative city, the most transparent of all, that knows that moving forward in the path of transformation and progress, can we build our dreams, prosper and be happy.”

Another priceless place of the world’s culture is the Palafoxiana Library, considered as one of Mexico’s Historic Monuments and Memory of the World by unesco for its faithful reflection of the European cultural and intellectual heritage. It was founded in 1646 as the first public library in America. The safeguarded information comprises

a collection of books from the year 1473 to 1821, with more than 41,000 books and unique manuscripts as part of its bibliographic selection.

The governor of the state of Puebla, Tony Gali pointed out: “The citizens of Puebla proudly take care of our past and lay the foundation of our present to secure a promising and progressive future; a future that will have solid grounds by maintaining our roots in our memories.” unesco considers that it is mandatory to know the religious architecture of the city with its highest representatives: The Cathedral, Santo Domingo Temple, Rosario Chapel and the Temple of the Company of Jesus. Regarding its civil architecture, the Antiguo Seminario Tridentino can’t be left out, the Palafoxiana Library, the Municipal Palace, Casa de las Muñecas,

PUEBLA IS PART OF THE LEGACY OF 2,619 MONUMENTS AND WORLD HERITAGE SITES. Casa del Alfeñique and other houses that embellish the city’s streets. Regarding the intangible heritage, the worship to Señor de las Maravillas in the Temple of Santa Mónica and the great culinary recipes of the region.

Aware of its history and roots, the state of Puebla is filled with culture and customs that make the more than 14 million tourists fall in love with it. Its activity goes beyond the capital city since the state is currently one of the entities with more towns with the denomination of Pueblos Mágicos (magical village) which are 9: Atlixco, Chignahuapan, Cholula, Cuetzalan, Huauchinango, Pahuatlán, Tlatlauquitepec, Xicotepec, and Zacatlán.

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NVI STORE EMPOWERMENT OF WOMEN IN THE BUSINESS SECTOR Mexico can be a leader in Latin America for the empowerment of women and shortening of the gender gap. Fostering spaces and opportunities for women to be a factor of change and development in the different fruitful areas that benefit the structure of society.

The businesswoman from Jalisco, Ivonne Díaz de Sandi is an example of the impact that a woman reaches when business vision and sensibility come together; an approach to the family values, persistence, strength and the support that a network can provide.

As founder of NVI, she has formed a business vision that places women in the center of the productive activity; Ivonne states that when a woman has learning, growth, and decent employment opportunities, the benefits are not only for her, but her empowerment directly impacts in a positive way to the coming generations that transform the concept of value of women, as well as the country’s development.

Throughout her 30 years of career, she promotes the economic and emotional independence of women through fashion and beauty. The women clothing brand NVI, with design and manufacture in Mexico, reflects the strength, autonomy, and beauty of each woman. The line of hair products KPL are the perfect addition.

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Ivonne is also the founder of NVI Evolution, an academy that is a place of growth and development, with consultancy in finances, business, human development and emotional intelligence among others. Her goal is to encourage women with opportunities to start their own business, inside or outside the brand, as well as using the business ecosystem to find their purpose in life.

The proposal of NVI Evolution seeks to contribute in different levels: - Opportunity to join the supply chain through the confection of garments or encouraging them to start their own business, where they will be their own bosses, with a secured job by the manufacturing of garments of the brand.

- Influence in women that are immersed in thoughts of inability to get through without a male figure or by the constant worry of not being self-sufficient.

- As incubator and cradle of entrepreneurship through the connections with design schools and universities to give a place to designers that are about to begin their career by incorporating to the line of NVI, exposing their name in the formal market of fashion in Mexico.

Currently, the businesswoman Ivonne Díaz de Sandi has all her attention in taking this proposal to every woman and thus, contributing to society with business projects that she has personally proved to be the ideal area to improve living conditions.

Projects like this are a clear example of the significance of creating opportunities for women in every sociocultural level to have a more productive, mature and equal society

“THE CORE OF NVI IS WOMEN BECAUSE THEY STRONGLY BELIEVE IN A WOMAN’S REACH AND INFLUENCE IN THE CURRENT SOCIETY.”

“AN ACCOMPLISHED WOMAN BRINGS BENEFITS TO HERSELF, BUT HER EMPOWERMENT ALSO HAS A POSITIVE IMPACT ON THE DEVELOPMENT OF SOCIETY.”

CONTACT 3615 7857 @NVIstore nvistore www.nvistore.com “NVI HAS REPRESENTED MEXICO IN THE WORLD, FOR EXAMPLE IN THE VANCOUVER FASHION WEEK.”

AUGE DE MÉXICO | NATIONAL PRIDE COMPANY

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AMERICAN CHAMBER The mission of American Chamber is to promote sustained trade and investment between Mexico and United States, through the promotion of public policies that contribute to improve the environment for business. Now, AmCham groups around 1,450 companies that represent 21% of the National GDP and create formal jobs, with 2.5 million direct jobs and 6 million indirect jobs. From these companies, over 300 represent the membership of AmCham Guadalajara.

AmCham has a National Network of 26 Committees, 10 of those are located in Guadalajara, which thanks to the participation and experience of their specialists, AmCham is permanently working on strategic matters to produce a more productive environment.

As a result of the committees work, AmCham formed the urgent commitments that the government has to face in the next years with the support of the private sector. These commitments are in the Strategic Agenda 20182024, which poses concrete actions in four axis: Safety and Rule of law; Bilateral Relationship; Competitiveness; and Energetic Agenda.

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On April 9, in the context of the unprecedented electoral process that we are currently living in Mexico, AmCham received the four candidates to the presidency in its 101 General Partners Assembly. By order of appearance: Margarita Zavala, Andrés Manuel López Obrador, Ricardo Anaya and José Antonio Meade presented their main proposals on the axis that form the Strategic Agenda of AmCham.

This constructive dialogue was very positive since informing, exchanging points of view and voting are fundamental actions of the civic responsibility that we promote.

Challenges and opportunities in the change of administration.

AmCham’s main interest faced with the current national situation is that those in the electoral race have a clear picture of the challenges that Mexico faces and that they provide a governmental project with well-sustained and viable proposals to face urgent matters such as: • Bilateral relationship Mexico - United States.

The United States is our most important commercial partner, and Mexico is a strategic ally for the U.S. in terms of business, security, education and cultural exchange. AmCham has been very active in the process of modernization of NAFTA, through their participation in Cuarto de Junto and they are optimist, trusting that NAFTA will successfully advance.

In conclusion, NorthAmerican companies will continue to invest in the country, and Mexico will continue being a strategic ally for United States and Canada.

In over 100 years ensuring a better environment for business, the partners of American Chamber trust in Mexico and demand conditions that create trust for the investment, the market and the growth of companies. their commitment is to continue to encourage the urgent commitments included in their Strategic Agenda, emphasizing the value of American companies in Mexico and the significance of guaranteeing the safety for people and for the operation of businesses.

“AMCHAM HAS 101 YEARS EMPHASIZING THE VALUE OF AMERICAN COMPANIES IN MEXICO.”

• Security and Rule of Law. The strengthening of the Rule of Law is the main responsibility of the government in every level, and it is a priority for the members of AmCham.

Trust in authorities and institutions is basic to attract investment. Providing a clear and longterm legal framework is crucial for the foreign investment.

• Competitiveness AmCham promotes a permanent dialogue between the government, American and local companies, educational institutions and society about the boosts that attract investment, make companies more competitive, and support the economic growth.

• Energy In the next 25 years, the energy sector will become a growth motor for Mexico due to its capacity to create investments that translate into good and service that are more complex.

CONTACT +52 33 3634 6606 Amcham GDL @amcham_gdl www.amcham.org.mx

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DORANTES, ARANDA Y ASOCIADOS

Redefining the values in the business sector

The values that shape the structure of Dorantes, Aranda and Associates distinguish by the search of a positive transformation through their clients for the sector, as well as for the firm, but mainly for the country.

VALUABLE BENCHMARK Their vision of zero tolerance to corruption has placed them as one of the more committed firms to the country’s welfare.

With nearly 40 years of experience, the firm Dorantes, Aranda and Associates have implemented a change in their business model to continue being the strategic ally of the main protagonists in the economic development of Jalisco and the rest of the country.

Their services specialize in matters of civil, commercial, administrative, and amparo, among others, which guarantee to each one of their clients, a complete a true consultancy, ideal to fulfill the expansion, institutionalization, and business consolidation goals.

Moreover, with the new generation of leaders in charge of the company’s legacy, have opened the path to the real estate market, which offers investment opportunities for Mexican entrepreneurs.

Their contribution to the national development is to always look after the wellbeing of their clients, with a vision of zero tolerance to corruption to diminish the sense of uncertainty that afflicts the country’s institutions.

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The firm has offices in Guadalajara and Puerto Vallarta with a wide a portfolio of clients in three areas : foreign entrepreneurs that see investment opportunities, the establishment of a company, and expansion or creation of societies in Mexico; legal entities already established that search for the protection of their properties and corporate consultancy in the tax and legal sectors; and last but not least, the new companies and ecosystem of entrepreneurship in general.

The main goal of Dorantes, Arand, and Associates is to always offer a positive experience to each customer and endorse their growth plans. Authenticity at the time of creating solutions have allowed them to consolidate as one of the best legal firms in the country.

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VOLTEO: RE-IMAGINING DIGITAL TRANSFORMATION The international company has distinguished for being a technological ally of companies to ensure their growth and consolidation in the global market.

Since 2013, Volteo has supplied IoT and ServiceNow solutions for the automation of processes with the use of edge technology. The company is known as a leader in sales, service, training, and solutions of the Internet of things (IoT) and in the platform ServiceNow. Volteo re-imagines digital transformation through the Service Management and the Internet of Things (IoT). This strategy’s trademark is the automation and simplification of business processes, in addition to a technology management to produce the best results.

Its vision as Service Management lies in its collaboration with ServiceNow, a platform for the automation of processes with the use of edge technology that activates productivity and reduces costs in companies. Its implementation is on the rise, for this reason, Volteo will expand its workforce, creating new and better jobs for the region that allow the comprehensive growth of society through its industry.

VALUABLE BENCHMARK Volteo re-imagines the digital transformation through Service Management and Internet of Things (IoT).

In addition, Volteo designs and develop IoT solutions for each aspect of the business. Locating intelligence where it belongs, or in other words, locating it everywhere. Volteo also applies the management of edge services to extend the administration of existent information technologies to IoT in order to know, understand and execute in a more effective way.

Volteo is formed by a team of consultants, engineers and architects of technology solutions, with facilities in United States, India, Costa Rica and Mexico. Our country means a significant location for the development of the company’s goals, with offices in Mexico City and Guadalajara.

Placing Mexican entrepreneurs as a key element in its commitment to achieving collaborations with its clients, with the intention of offering solutions that grow and supply the needs of the constant business evolution derived from the digital and technological era. The main goal is to be part of the success stories of its allies in a regional, national, and global level.

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OPTIMA FINANCIAL

Intelligent finances for the smart industry Through a business model focused on clear leasing and leaseback, the partners of Optima Financial direct opportunities to the industrial, agricultural, logistics, medical, and transportation sectors.

VALUABLE BENCHMARK Through clear leasing and leaseback, Optima Financial strengthens the main sectors such as agricultural, industrial and manufacturing sectors.

Optima Financial has formed its experience by the union of four highly specialized partners in corporate banking, legal firms, private leasing companies, and global companies. Focused on clear leasing and lease back to strengthen the industrial sector with a diversity of clients from the agricultural, industrial and manufacturing fields, to those related to services and trade.

Their main goal is to provide a growth platform for small and medium companies that are starting operations or searching to take a step forward to establish as big companies and that need an investment to produce greater utilities.

Through the clear leasing, clients of Optima Financial can expand their business lines or increase their production capability to obtain utilities without the need of making great investments. Through a monthly rent, the client will be able to use the equipment and at the end of the contract, the client will be able to acquire it to the already established purchase value.

On the other hand, leaseback is the inverse part of clear leasing. Optima Financial buys equipment or production lines to companies that require liquidity, then they pay it on one payment and lease them through a leasing contract to the same legal entity. The main advantage is that companies can turn into liquidity the value of their fix asset to invest it in other areas and make that money more profitable.

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Finally, before signing the agreement, Optima Financial gives comprehensive advice to each of their clients in order to provide them security and trust that they will be able to support their payment capacity, but mainly, that through applied studies they will have an outlook of the scope o their investment and production.

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PANIAGUA CORPORATIVO

Trust and protection in legal services and social safety With legal services, corporate law and social safety, Paniagua Corporate has established a high level of trust in the business sector of Mexico by protecting corporations according to their field of business.

Made up by specialized lawyers, Paniagua Corporate’s mission is that their clients don’t have any legal issue. They establish legal foundations for companies to help them grow and have a legal safety to carry out their businesses.

Their consultancy services focuses on micro, small and medium companies of any sector of the industry. The catalog of clients is very diverse, from academic institutions to companies that provide services. But mainly, they are allies of companies that are in adverse legal situations, as well as those that are just starting in the business world and need to acquire legal knowledge according to their area as prevention, trust and security measures.

The formal relationship with their clients begins with a legal audit, an analysis on all the documents and legal processes of a company. from this moment, the entrepreneur now has the complete trust of continuing their business without risks or problems triggered by legal matters. Also, they are protected from attempts of fraud or bad faith.

VALUABLE BENCHMARK The diversity in their legal services and social security provides trust to entrepreneurs to carry out their businesses without any problem.

On the other hand, their experience in matters of social security has lead them to become in the perfect ally of companies to create strategies that benefit both, the entrepreneurs and their collaborators, covering also the obligations employer-employee, ensuring and protecting both positions in the work relationship.

Paniagua Corporativo was created more than 20 years ago as a consultancy firm specialized in social security. However, the diversity in their clients’ were their main motivation to expand in legal matters, offering a diversity in services that cover entirely the needs of the companies. For four years, with the naming of Jacobo Israel Paniagua Lòpez as General Director, they have begin a national expansion plan with four offices in the main cities of the country.

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BESTGROUND: HONEY, BIO HONEY, AND THE NON-GMO PROJECT Best Ground International is pleased to announce that Biomieles, the honey collection, and processing plant has achieved the certification granted by The Non-GMO Project.

VALUABLE BENCHMARK Through the simple lease and lease-back, Optima Financial strengthens the main sectors, such as agricultural, industrial and manufacture sectors.

Genetically Modified Organisms (GMO) appeared in the nineties to help the agriculture industry. From then and on, the debate about the use of GMO’s in food has caused the skepticism among consumers about its benefits and possible health and environmental issues.

The increase of products launched with “Non-GMO” declarations has been growing, especially in products conceptualized as healthy and natural. The Non-GMO Project is a non-profit organization committed to the preservation and construction of sources of non-transgenic products, providing also verified non-transgenic options.

The program Non-GMO Project has been particularly influential in North America, in 2016 it represented 13.5% of all the transgenic-free claims in the United States and Canada.

For this reason, Best Ground International is pleased to announce that Biomieles, it’s honey collection and processing plant has achieved the certification granted by The Non-GMO Project. This achievement belongs to every person that is part of the company’s operation.

Biomieles collects, processes and exports organic and natural honey. It is known for its good fabrication practices, its collaboration with national and local beekeepers, and its participation in Calakmul Project.

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Biomieles, as part of Best Ground, is committed to being the best on this ground, and the executives share this philosophy with all their collaborators.

Now, they will commercialize Mexican organic and conventional honey produced according to the Non-GMO standard.

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oOMOVIL: TURNING A CONVENTIONAL APP INTO EXTRAORDINARY Augmented reality is an essential support in subjects of advertising and marketing. oOMovil turns your app into a powerful sale tool for your business.

oOMovil turns an ordinary app into an extraordinary app. This is done through the creation of a mobile app that their clients need with comprehensive solutions through the multiple tools and technologies that they have. Moreover, they combine it with augmented reality, which is the combination of elements of the real and virtual world in the same experience. oOMovil is made up of two concepts: the possibility of playing with technological trends and being an active element in the social transformation with mobile technology. This has allowed the company to characterize as an intern strength that lies in its relationship with its collaborators.

Each new line of business is treated as an outsourcing to make their employees participant partners of the company. As a result, oOMovil has had a high level of loyalty from their “internal partners” and has become the cradle of the entrepreneurial ecosystem for the strengthening of the industry through ideas generated and developed by the well-established companies by hands of entrepreneurs that are part of the company’s payroll.

VALUABLE BENCHMARK oOMovil is a promoter of the implementation of mobile technology, augmented and virtual reality to strengthen the productive sectors.

Nearly six years after its creation, oOMovil is an advocate of technology to give freedom of speech to society, with the goal of motivating and promoting a renovation of the social model that is benefited with the creation of opportunities, projects, and economic development.

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AUGE DE MÉXICO | COMPANY WINNER

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16TH GULF TOURNAMENT ADOLF HORN

The 16th edition of the traditional Gulf Tournament “Copa Adolf Horn” was held in El Cielo Country Club on this past May. Organized by AmCham Guadalajara and CANIETI Occidente, 118 players participated in the event to enjoy a day of business networking with social impact.

The raised funds were destined to the creation and of Center of Social Innovation (CEDIS by its Spanish acronym) in Acortar Distancias A. C., an academy for the education and professional development of women. The project consists of basic education, training, skills developments and technological abilities for their job reinsertion.

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AUGE DE MÉXICO | PEOPLE IN AUGE

AUGE DE MÉXICO | PEOPLE IN AUGE

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ExpoGrow 2018

For the first time in Mexico, Ed Catmull, co-founder of Disney Pixar and President of Walt Disney Animation Studios, offered a keynote speech as part of the program of ExpoGrow 2018, which took place in PALCCO on May 4. The event also had the participation of speakers in the subject of innovation and industry 4.0 like Rubí Flores, Leonardo Ravier, and Ichak Kalderon Adizes, among others.

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AUGE DE MÉXICO | PEOPLE IN AUGE

CANON ZOOM IN PROJECT GUADALAJARA 2018

One of the photograph events that has established as a reference in Mexico is Zoom in Project from Canon, which has captured the attention of thousands of people. It arrives at our city for the first time with special guests like Rodrigo Prieto, Gaz Alazrak, Moi Chiver, Lindsay Adler, Chumel Torres, Héctor Márquez, Ricardo Arzacoya, and Mauricio Ramos.

AUGE DE MÉXICO | PEOPLE IN AUGE

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