FRAGILE
fi
Short lm made by online fundraising (crowdfunding)
January 2016
Production Timing Troupe Storyboard Cast Set Inspections Funds
Studying crowdfunding world | February 2016
Crowdfunding Online fundraising
fi
Grassroots micro nance that mobilizes people and resources
Studying crowdfunding world | February 2016
what we need
funds
perks
what you get
Studying crowdfunding world | February 2016
art of asking how do we let people pay for...?
ask without shame give a reason to trust you
from risk to trust
Studying crowdfunding world | February 2016
build tribe rst Collective engagement process Understanding where you can go
shorter is better fi
30/40 days Avoid downtime
Planning | February 2016
Teasing
Crowdfunding
Engagement
20 days
40 days
∞
Physical
Digital
Campaign teasing
Campaign teasing | March 2016
Physical presence Questionnaires Costumes Flyers Events
Campaign teasing | March 2016
Digital touchpoint Buzz! Updates Celebrity endorsement Teaser
Crowdfunding
Crowdfunding | 7 Aprile – 16 Maggio 2016
Crowdfunding | 7th April – 16th May 2016
Perks Understanding the possibilities Who are they interested in? Exchange content Exchange experiences Tone of voice
Crowdfunding | 7th April – 16th May 2016
Crowdfunding | 7th April – 16th May 2016
Schedule of events Word of mouth Contamination Interaction Scenography
Crowdfunding | 7th April – 16th May 2016
Differentiated contents Family members Friends Friends of friends Neighbors
fi
Of cial song
Donation tutorial (many friends / relatives did not understand how to donate)
Crowdfunding | 7th April – 16th May 2016
Updates Step by step Be accompanied Final rush
Crowdfunding | 7th April – 16th May 2016
Copywriting Short texts necessarily? Slogan Tone of voice
Engagement
Preproduction | May-June 2016
Show Preproduction Processing phases Location Props Storyboard
Set | July 2016
Show Backstage Postproduction
Post-production | September 2016 – ∞ The editor's timing was unpredictable.
Stay focused Trailer Teaser pills Troupe presentation Stimulate the imagination
«Fragile's troupe presents itself to your eyes in a" boyish "version, when, not frightened, we were the small fruit of a great fear. "
Projection + Final events | 7th April 2017 One year later
Gather Greetings Thanks To close
Projection + Final events | 7th April 2017 One year later
Gather Greetings Thanks To close
Think outside the box. Thanks.