FRAGILE Crowdfunding

FRAGILE

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Short lm made by online fundraising (crowdfunding)

January 2016

Production Timing Troupe Storyboard Cast Set Inspections Funds

Studying crowdfunding world | February 2016

Crowdfunding Online fundraising

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Grassroots micro nance that mobilizes people and resources

Studying crowdfunding world | February 2016

what we need

funds

perks

what you get

Studying crowdfunding world | February 2016

art of asking how do we let people pay for...?

ask without shame give a reason to trust you

from risk to trust

Studying crowdfunding world | February 2016

build tribe rst Collective engagement process Understanding where you can go

shorter is better fi

30/40 days Avoid downtime

Planning | February 2016

Teasing

Crowdfunding

Engagement

20 days

40 days

∞

Physical

Digital

Campaign teasing

Campaign teasing | March 2016

Physical presence Questionnaires Costumes Flyers Events

Campaign teasing | March 2016

Digital touchpoint Buzz!

Updates Celebrity endorsement Teaser

Crowdfunding

Crowdfunding | 7 Aprile – 16 Maggio 2016

Crowdfunding | 7th April – 16th May 2016

Perks Understanding the possibilities Who are they interested in?

Exchange content Exchange experiences Tone of voice

Crowdfunding | 7th April – 16th May 2016

Crowdfunding | 7th April – 16th May 2016

Schedule of events Word of mouth Contamination Interaction Scenography

Crowdfunding | 7th April – 16th May 2016

Differentiated contents Family members Friends Friends of friends Neighbors

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Of cial song

Donation tutorial (many friends / relatives did not understand how to donate)

Crowdfunding | 7th April – 16th May 2016

Updates Step by step Be accompanied Final rush

Crowdfunding | 7th April – 16th May 2016

Copywriting Short texts necessarily?

Slogan Tone of voice

Engagement

Preproduction | May-June 2016

Show Preproduction Processing phases Location Props Storyboard

Set | July 2016

Show Backstage Postproduction

Post-production | September 2016 – ∞ The editor's timing was unpredictable.

Stay focused Trailer Teaser pills Troupe presentation Stimulate the imagination

«Fragile's troupe presents itself to your eyes in a" boyish "version, when, not frightened, we were the small fruit of a great fear. "

Projection + Final events | 7th April 2017 One year later

Gather Greetings Thanks To close

Projection + Final events | 7th April 2017 One year later

Gather Greetings Thanks To close

Think outside the box.

Thanks.