Authoritti5.0 Magazine - Issue #46 by Authoritti5.0 Magazine

THE MAGAZINE COACHES & CONSULTANTS HAVE BEEN WAITING FOR!

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OCTOBER 2021 | ISSUE #46

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STRATEGY HACKS FOR ENTREPRENEURS

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TAKE AIM, PART 3 - EVERYBODY’S A CRITIC.

VIDEO – ITS ALL IN THE ANGLE!

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HOW TO TARGET BY AGE ON LINKEDIN WHEN NO FILTER IS AVAILABLE

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WHY WORKING OVERTIME IS BAD FOR YOUR MENTAL HEALTH AND HOW SELF AWARENESS CAN HELP

PAGE 48 BUILDING A BUSINESS GROWTH MINDSET

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Nir Eyal THE GREAT DISTRACTION

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EDITOR'S NOTE The world is in a state of distraction. Adults are distracted socially and emotionally. Children are distracted with technology and “fitting in” to social constructs and yet I think we are missing the entire point of distraction and its true meaning. We have become a society that can’t think for ourselves, ask pragmatic questions and watching Netflix and reality TV is somehow widely accepted as entertainment. To be honest, all of this is nothing but a distraction – if it consumes you. For a vast majority, thinking has become “too hard” or “too time consuming”. Stillness is uncomfortable and boredom creates distress and severe uneasiness. Where are we heading? I am asking a serious question here. Dreams can’t be designed in the mind when we are distracted. Innovation is lost when we are distracted on meaningless swiping on social media. If we want to design our life, we must come face to face with the things that are distracting us that ultimately move us away from our goal.

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By Mary Henderson | Photos by Mauro Palmieri

The ultimate price to pay is living an unfilled life, lost dreams and repeating the same legacy that every generation before us left. In this issue of Authoritti5.0, there is only ONE person in the universe who could help me unpack my concern about the distracted economy and that is best-selling author Nir Eyal, who wrote the book Indistractable. Nir is in one word – OUTSTANDING. He is pragmatic, grounded and brings an innerstanding of distraction by combining his academic and entrepreneurial expertise. His wisdom is captivating and I encourage you to listen to the podcast interview because you will get a feel of his conviction and passion on this topic.

I have one goal for this magazine and that is to provide you as much value as possible in the form of challenging your paradigm and taking action. If you have any ideas to make this magazine better, please email us: support@maryhendersoncoaching.com Your input really matters. Enjoy this issue!

The interview on the following pages is deep and we cover a lot of ground. You will find his perspective refreshing, encouraging and actionable. I highly recommend you purchase his book which has a free supporting workbook. You can get it here: www.nirandfar.com/indistractable. Enjoy this month’s issue. It is packed with outstanding articles from the best content contributors who make this magazine so meaningful.

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CONTENTS 2 EDITOR'S NOTE 4 COVER STORY 25 SMALL BUSINESS: ANGELA VITHOULKAS VIDEO – Its all in the Angle! 30 MINDFULNESS: FALGUNI KATIRA Why Working Overtime Is Bad for Your Mental Health and How Self Awareness can help (Part 1/2) 35 GROWING, SCALING AND IMPROVING YOUR BUSINESS: JOHN KNOTTS Building A Business Growth Mindset 40 CAREER DEVELOPMENT: GINA RILEY Not Getting Promoted? It Might Be Time to Examine Your Executive Presence Part 3: GRAVITAS 48 LINKEDIN: JILLIAN BULLOCK How to target by age on LinkedIn When no filter is available 54 COPYWRITING: LEE ROWLEY Take AIM, Part 5 - Everybody’s a Critic. 59 VIRTUAL ASSISTANT: LINH PODETTI Instagram for Businesses: How a VA can help

64 PERSONAL DEVELOPMENT: LOUISE TAYLOR THE HIDDEN HERO - We want to know you… 70 MANIFESTATION: MARIA DAVIS Manifest Moon Magic 75 ENTREPRENEURSHIP: MICHAEL THIEMANN Strategy Hacks for Entrepreneurs 80 MONEY: NATALIE ELISHA GOLDBERG Money Minute 83 NEUROSCIENCE: OMOZUA ISIRAMEN What Does the Brain Have to Do with It? 89 TOOLBOX: JAN SANTOS The Battle between Audio Interface vs Mixer Which is better for podcasting? 93 BUSINESS TOOLS 94 PODCAST OF THE WEEK 95 SUBSCRIBE TO AUTHORITY5.0 MAGAZINE 96 TUNE IN TO THE AUTHORITY5.0 PODCAST 97 PROMO

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WRITTEN BY: MARY HENDERSON

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LAYE RIN

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THE GREAT DISTRACTION AUTHORITTI5.0 MAGAZINE |

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Mary:

Nir Eyal is the bestselling author of Hooked: How to Build Habitforming Products, and Indistractible: How to Control Your Attention and Choose Your Life. He has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include Eventbrite, Anchor.fm, Kahoot, refresh.io, Happy Bits, PresenceLearning, 7 Cups of Tea, and Engagement Partners. Oh my God, Nir, that is a lot. Welcome to Authoritti5.0 Nir:

Thank you so much. It's great to be here, Mary. Thank you for having me. Mary:

I am super excited to interview you today because this issue is called “The Great Distraction,” and distraction is something that I have spent many years trying to overcome myself, I think more on the emotional level than anything else. And honestly, I've got so many questions I want to ask you in this short time that we have. So to set the scene, let me ask you just for the sake of our audience, based on your research, how do you define distraction? Nir:

That's a great place to start, by the way. You and I are members of a very illustrious club of people who are distractable.

The best way to understand what distraction is, is to ask ourselves whether we know what distraction is not, what the opposite of distraction is.

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I would say most people today are distracted and have struggled with distraction for a very long time. You know, we like to think it's our cell phones or the internet causing distraction. But you know, distraction has been with us for at least the past 2,500 years, because that's when the Greek philosopher Plato talked about this very same problem. He called it akrasia, the tendency to do things against our better interests. So this is not a new problem. This is not something that technology suddenly foisted upon us. Humans have always struggled with distraction. And I think it's such an important skill to learn how to overcome distraction. Because look, there is no area of your life that is not dependent upon your ability to control your attention. Whether it's your physical health, your mental health, your relationships, your business – everything requires you to be able to concentrate your attention. This is truly how we choose our life. And so it's really a macro skill. You want to read more books. You want to exercise more. You want to spend more time with your family and feel connected to others. You have to be able to control your attention. The world is really bifurcating. There are people who allow their time and attention to be manipulated by others, and people who stand up and say, “No. I will decide how I control my time and attention because I am indistractable.” So what is distraction? Let's start with that. It's a great question, because I think it's something we kind of gloss over. AUTHORITTI5.0 MAGAZINE |

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We tend to think we know what that word means, but it's good to stop for a second and ask ourselves, “Do I really understand what a distraction is?” The best way to understand what distraction is, is to ask ourselves whether we know what distraction is not, what the opposite of distraction is. Most people will tell you the opposite of distraction is focused, but that's not exactly right. If you look at the origin of the word, the opposite of distraction is traction. Traction and distraction are opposites; they both come from the same Latin root trahere, which means to pull. And you'll notice that both words, traction and distraction, end in the same six letters, ACTION. This reminds us that distraction is not something that happens to us, but rather it is an action that we take.

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So by definition, traction is any action that pulls you towards what you said you were going to do. You were going to do things with intent, things that move you closer to your values and help you become the kind of person you want to be. Those are acts of traction. The opposite of traction, distraction, is any action that pulls you further away from your goals, further away from your values, further away from becoming a kind of person you want to become. So I tell you this, Mary, because it's very important. This isn't just semantics. It's very important to understand that any action can be traction or distraction. Let me give you an example. For years I would sit down at my desk and say, “Okay. I've got that big project. I think that's at the top of my to-do list.

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“No more procrastinating, no more delay. I'm going to do that big project. Here I go. I'm going to get started right now. Nothing's going to end up getting in my way. I'm not going to get distracted, but first let me check some email, right? Let me do those two or three easy tasks on my to-do list. Let me do those first real quick, just to get some momentum. It’s still work-related stuff, right?” Am I being productive if I'm checking email and I'm doing stuff on my to-do list? Well, no, it’s still a distraction because it's not what I planned to do with my time. Even if you're doing something else that's work-related, it's still a distraction. And I would argue that's the most dangerous form of distraction, because you don't AUTHORITTI5.0 MAGAZINE |

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even realize that you're distracted because distraction has this terrible way of leading us to do the urgent and the easy work, as opposed to the hard and important work we have to do to move our lives and careers forward. Conversely, anything could be traction as long as you plan for it. If it's something you do with intent, as Dorothy Parker said, “The time you plan to waste is not wasted time,” then it’s not a distraction. So if you want to go on social media, you want to play video games, you want to take a walk – whatever it is you want to do with your time and attention is fine. There's nothing morally inferior about how you spend your time, as long as you do it with intent. As long as you say to yourself, “I'm going to do this according to my values and my schedule, not someone else's.” Mary:

I love that because that brings a whole new layer over the top of distraction, and you're right. And I'm guilty of this. You know, when I have a project I'm focused. This is what I want to do today. I want to get this out of the way. And then suddenly, I've got all these other important things that aren't really important and I find myself at three o'clock not having done anything. So in your book, you quote the famous ancient Greek philosopher. Now I love great philosophy. I have a Greek heritage, so naturally I was drawn to this quote: “By pleasure, we mean the absence of pain in the body and trouble in the soul.” I can't tell you how much I love that quote. Then you add to that by saying the drive to relieve discomfort is the root cause of all behavior while everything else is a proximate cause. Pointing the finger outside of you only brings more of what you don't want, which then becomes the actual distraction. Am I understanding that correctly? Nir:

Absolutely. So, now that we understand traction and distraction, we have to ask ourselves what prompts us to take these actions. We have two kinds of triggers, and the first kind is the one that most people blame on distraction; it's called the external trigger. These are the pings, the dings, the rings, anything in your outside environment that can lead you off track. But here's the thing. We know time studies find that it’s only 10% of the time that you get distracted. It's because of some pinging or ringing in our outside environment. So of course the question is, what's the other 90%, right? What's the root cause of all this other distraction? And here we have what we call internal triggers, which are uncomfortable. Emotional states that we seek to escape from include AUTHORITTI5.0 MAGAZINE |

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There's nothing morally inferior about how you spend your time, as long as you do it with intent. As long as you say to yourself, “I'm going to do this according to my values and my schedule, not someone else's.”

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boredom, loneliness, fatigue, uncertainty, stress, and anxiety, which account for 90% of our distractions. Ninety percent of the time you pick up your phone, you're not picking it up because of a ding; you're picking it up because of a feeling that brings you to where you start on your journey to becoming indistractable. You have to start with mastering these internal triggers, or they will become your masters. One of the fundamental revelations of my book over the past five years of research into the psychology literature is that the vast majority of distraction begins from within, because time management is pain management. Let me say that again. Time management is pain management. If you don't understand what that discomfort that you are trying to escape from is, you will always get distracted by something, whether it's too much food, too much news, too much booze, too much football, too much Facebook.

you with this. Anybody can adopt just a few quick techniques that helps them master these internal triggers so they don't become your master.

t doesn't matter. You're going to find a distraction unless you understand what that emotional trigger is. That uncomfortable emotional state is driving you to look to escape that discomfort oftentimes in a distracting, unhealthy manner. So that's where we have to start mastering the internal triggers. And let me tell you, I've read all the literature. I've read all the books about focus, procrastination, distraction, and productivity. None of it will work if you don't first start by mastering your internal triggers. The good news is you don't have to see a psychotherapist to help

And I think something that we're not really tapping into is the real meaning of emotional triggers. On the other hand, as I discussed with you last time, the emotional trigger or the destruction for me in terms of having a physical ailment on my body was keeping me distracted. It was this pain in my wrist. And I was distracted 24/7 until I decided to ask a different question: Could there be an emotional trigger that I'm not willing to confront? And maybe if I go there that will open up a different of discussion or an understanding or a discovery about myself. So I explored that. What happened is that the

Mary:

And that brings us to two things I want to raise about those internal emotional triggers, because I think that emotional triggers are something that a lot of people bypass. If you look in the corporate landscape, you know they call experts in to train the executive team on emotional intelligence. So they treat it like a thing that you have to learn. But how can you teach somebody who has emotional triggers suppressed at such a deep core level? That person can't learn emotional intelligence if their emotional state is actually keeping them distracted because they're not willing to go there. So things in their life are playing out disguised differently. They could be a terrible boss, a mean friend, husband, son, daughter, whatever. So that brings one layer of confusion.

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But oftentimes in modern society, we have been told that feeling bad is bad and that's not true. Feeling bad is not necessarily bad; feeling bad is a signal. AUTHORITTI5.0 MAGAZINE |

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We make money just like we make time. We spend money just like we spend time.

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distraction on the actual wrist was no longer my distraction, but then you could say, what then is the emotional trigger? That opened up a much bigger dialogue in me, gave me a much bigger inner discovery about some unresolved issues, and I found a level of peace and fulfillment in that. Now, is that what you're saying? When you're talking about emotional triggers that we've got to go deep in and really understand how to resolve those very things that are keeping us distracted?

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these groundbreaking insights in terms of what pain is. We used to think that if you feel any kind of physical pain, it’s always associated with some kind of damage in the body, and we're learning that that's not necessarily true. There are many forms of damage that you can't perceive. For example, you can't feel early-stage cancer, even though that's very damaging to the body. And there are cases of people in battle chopping off their arm and they don't feel a thing, right? So pain does not necessarily always correlate with damage.

Nir: Absolutely. And I appreciate you sharing your personal journey. I But oftentimes in modern appreciate you being vulnerable society, we have been told that because we are discovering feeling bad is bad and that's not

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true. Feeling bad is not necessarily bad; feeling bad is a signal. It's telling you some piece of information, and it's up to your brain to process that information in an adaptive, helpful manner. But what oftentimes happens in our society, particularly due to the self-help industry, is that we are sold this bag of goods that says that we're never supposed to feel bad. We're always supposed to be happy. We're always supposed to be contented, and we should escape discomfort at every turn because that pain is somehow bad. So you know I used to suffer from back pain. And the old way of doing things was don't move too much. You feel pain, so don't move. You don't want to stress that out. But the more I dug into the literature around pain management, the more I realized that actually, you mostly want to do the opposite. Of course, if you break your arm, yes, you want to immobilize it. But that's a shortterm thing, right? You do that for a few weeks, maybe a couple of months, but after that, it heals. You want to move that muscle; you need to retrain the body to ignore the pain symptoms that you're feeling. That's how we retrain the brain to ignore those uncomfortable sensations. And interestingly enough, the same is true when it comes to our psychological pain as well. When we teach ourselves that there's nothing wrong with feeling stress, there's nothing wrong with feeling anxious, bored, fatigued, whatever the case might be, that means we're on the right path to learning a skill that others don't have, to doing work that others AUTHORITTI5.0 MAGAZINE |

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The most popular idea these days is that technology is addicting us, that it’s hijacking our brain, and there's nothing we can do. And it turns out that these are myths...

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don't want to do. That's a great thing. So it's really about reimagining those internal triggers, so that we can lean into that discomfort to use it as rocket fuel to propel us forward, rather than what most people do, which is to try and escape it. They escape it with a pill, with a drink, with a scroll to try and take their minds off of the discomfort. And sometimes that actually makes the pain either psychologically or physiologically worse, because you're not teaching your brain to deal with that signal and to ignore it. Every second of your life, billions of bits of information enter your brain, but your brain constantly has to filter out and just narrow in on what it's focused on. If you’re speaking with somebody, you're ignoring the temperature of the room or the sounds outside. There are a million things that your brain is filtering out. Mary:

I love boredom. I completely and

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utterly embrace it because I just thrive in it. When I'm bored, I'll pick up a book, I'll read, I'll do something. I think I've got my whiteboard, but I do it to my children as an experiment. You know, I removed all of their gaming. Their computers, XBoxes, everything. And so they couldn't actually access that as a way of doing something. I wanted to see what they look like when they're being themselves. And what happened was my eldest son was getting really anxious for a few days and asked me “Why did you take that away?” And I told him there are plenty of other things to do. And then what happened – both of my children play piano – and my eldest son pulled out his keyboard, plugged it into his MAC and started to making music. So when you allow the child or the adult to actually step into that place of the unknown, because boredom is “I don't know what I'm going to do,”

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All human motivation is about the desire to escape discomfort. We used to think that motivation was about pleasure and pain. AUTHORITTI5.0 MAGAZINE |

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Human motivation is not about the pursuit of pleasure and the avoidance of discomfort. In fact, it's about the desire to escape discomfort.

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suddenly magic really does happen. And we have not been taught even in the school system that boredom is awesome. It's all about you got to do, do, do constantly. For me, this idea of boredom almost unlocks that notion of distraction. It's like you don't go to a place of distraction. You go to a place of creativity.

reactive work, like reacting to notifications, to emails, to meetings, to people's requests all day long. This is how most people spend their time. And the funny thing is they complain about it. They say, “Oh, I'm so distracted. I can't find time to focus,” but really deep down inside they love it. Why? Because it prevents them from Nir: having to feel bored for even a Right? You know, one of the second. It's only when we can sit things I talk about in the book is down and reflect, when we can the difference between highwork without distraction that we performers and low-performers. can be creative. One of the signals that we see is that high-performers will make Can we strategize? Can we time in their day for what's called plan? The only way we can do reflective work, whereas lowthat is to do is plan that time in performers do nothing but our day and hold it sacred to do that reflective work. Now, I'm not saying all day long needs to be spent doing reflective work. Your day involves some amount of reactive work. I get that. But the problem is that the vast majority of people out there, the low-performers, don't make time in their day to reflect. So what happens, they're running real fast in the wrong direction because they never take time to sit there for a second with their thoughts. People hate reflecting on what's going on and wondering if their business going in the right direction. Is their family life going in the right direction? Mary:

I agree. So I want to shift the gear a little bit and go to entrepreneurship. As you know, in our current digital landscape, everyone's an entrepreneur, the buzz word for the moment and probably for the last 10 or 15 years. We are in an information world that is full of every conceivable answer you can AUTHORITTI5.0 MAGAZINE |

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possibly imagine. And I think this becomes dangerous when the obsession to consume content never materializes into a measurable ROI. And yet we can see that there is no shortage of free master classes or webinars, from how to become a concert pianist in 30 days to how to make a million dollars without any skills. So the glut of micro content, I believe, has become the world's greatest distraction. And I see this with my own business, Nir, because many people consume a lot of my free content for months, if not years, before they realize I can't solve this problem myself. So the question is, why are people not placing a currency on their time? Why instead are they genuinely obsessed with distractions? Maybe this comes back to what you were saying before about the high-performers and the low-performers who love distractions. So what's going on there? Nir:

Yeah. I love that you used the word currency because it's no coincidence that the way we talk about time is the same way we talk about money. We make money just like we make time. We spend money just like we spend time. We pay attention just like we pay with dollars and cents. What's interesting, though, is that people are so stingy with their money, right? We split checks. When we go out to lunch with a friend, we clip coupons. We debate whether we should buy a 99 cent app in the app store. But when it comes to our time, the one thing you can't make more of, we should act differently. We can always make more money, but we cannot make more time. I don't care if you're Jeff Bezos or Bill Gates, you can't make more time either. So it should be the opposite. We should be stingy with our time and generous with our money. But these self-help junkies that jumped from one program to the next without actually implementing any of this stuff? It's another distraction. Self-help can absolutely be a distraction. I've met these people who consume, consume, consume and never create. And then they wonder why. Well it's because they're using content as a distraction, as an escape from having to deal with stuff, right? So the solution to this, the important thing you have to do here, starts with step one that we talked about: mastering the internal triggers. But that's only step one of four.

a value. Values cannot be taken away from you, but money can be. So if it can be taken away from you, it's Step two is to make time for traction, which involves not a value. If you are to actually walk the walk, as turning your values into time. What are values? Values opposed to saying, “I value this. I value that,” what you are defined as attributes of the person you want to value has to have a place in your calendar. That's the become. Values are different, by the way, from things solution. So yes, maybe staying informed is important you value. Money is not a value. Financial wealth is not to you. AUTHORITTI5.0 MAGAZINE |

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constraint that forces you to That's great. That's one of your make trade-offs. So you have to values. Where is that time on ask yourself, “Okay. If I spend X your calendar? How much time number of hours doing one would the person you want to thing, is that going to leave time become spend on self for my other values?” And so I'm development, on learning? And forcing you to make trade-offs it's a wonderful thing, but if you based on those constraints, as don't plan the time in your opposed to this terrible to-do list calendar what's going to happen technique, which people never is every time you feel bored, seem to finish. And then they stressed, or anxious, you're going start to think that somehow to turn to that or any number of they're broken, day after day, other distractions. But if you plan week after week, year after year that time, if you say to yourself, because they didn't finish “Hey, I'm going to spend one everything on their to-do list. hour a day on reading or selfAnd there’s nothing wrong with development” or whatever the them. But there is something case might be, wonderful. But wrong with this stupid technique now what it's forced you to do is we keep using when it doesn't to work under constraints, right? work.

because that's what they believe. But I don’t want you to measure your productivity based on not finishing anything, okay? The metric is not about finishing; the metric is, “Did you work on what you said you were going to do for as long as you said you would, without distraction?” ’Cause here's the kicker. The people who simply measure themselves by whether they were able to do what they themselves said they were going to do without distraction end up finishing more. They actually finish more than the people who are devoted to checking little boxes on their to-do list. Because the people who keep the to-do list don't prioritize properly. They don't make trade-offs properly. They Nir: And so keeping a timebox don't stick to the task at hand; Constraints. They don't feel calendar is much more effective, they get distracted every five good, but they make us better. but there's one more thing I want minutes because there's no We don't like having constraints, to say here, which is we need to constraint telling them to stay but it turns out when we put stop measuring our productivity focused. those constraints on ourselves, and our self-worth in many we actually do much better. We cases, based on how many little Mary: rise to the challenge. It's almost boxes we check off. That's one of I love how you've challenged the like if I were to ask you to tell me the reasons that these to-do list status quo because most people all the words you can think of methods are so bad, by the way. who start their career in that start with the letter T, you I'm not saying don't keep a to-do corporate are all taught this might say one or two words. But list, or don't write things down. ideology around time if I ask you to tell me all the I'm saying don't run your life by a management and to-do lists. names for animals that start with to-do list. And if you're not using Those two connections go handT, that constraint makes it easier: a schedule for when you're going in-hand for a lot of executives. turtles, tigers. You can think of to do those things, you're And no wonder why they're many more things that start with shooting yourself in the foot. So getting distracted on LinkedIn in a letter T when there's a what happens with these to-do the morning, then email in this constraint. And that goes for our lists? When we measure project, then many other things. calendars, which is why to-do ourselves based on how many So, let me ask you this: Where lists and specifically running your little boxes we checked off, we does discomfort then actually life on a to-do list is so terrible have this reinforcer every day come from? I mean, are we so because with to-do lists, you can that shows we didn't finish separate from our true self that add more and more and more. everything. And then we start we actually hate being all alone hearing people saying these with ourselves? Is it that we've It's endless. There's no ridiculous things like they’re no never been told that discomfort constraint. Whereas when you good at time management, or is okay, but this is how you deal use what's called a timebox they have a short attention span. with it? Where does the trigger calendar, which is a technique I of discomfort start? What has to teach in the book, you have a And then it becomes true happen to a human being to Mary:

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start to become constantly distracted? Nir:

The answer is that all human motivation is about the desire to escape discomfort. We used to think that motivation was about pleasure and pain. Jeremy Bentham said this; Sigmund Freud said this. If you ask most people “What's the seat of human motivation?” they'll tell you some version of carrots and sticks. Not true. Human motivation is not about the pursuit of pleasure and the avoidance of discomfort. In fact, it's about the desire to escape discomfort. Everything you do you do is for one reason, the desire to escape discomfort. And it's perfectly normal. It's perfectly natural. In fact, we've done studies on snails that have only two neurons. The most

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simple brain we can find is in forward in life – wanting more, these freshwater snails, and they wanting better. So there's only have two neurons. nothing wrong with that discomfort. We shouldn't try to One neuron is to detect the escape it in any way, shape, or presence of food, and the other form. We should learn to harness is to cause the discomfort to get it, to serve us as opposed to us them to go get the food. So we serving it are hardwired to constantly feel discomfort, because that is what Mary: motivates us. But you ask “What About the internal trigger, the do we have pleasure for?” task, and the temperament Pleasure is there to create a when it comes to dealing with memory that we seek to pursue distractions: Can you walk us next time the brain doesn't want through that process? You know, what feels good. It wants what just at a high level and why it is felt good. And so even when we important? desire something pleasurable, that's a source of wanting, Nir: craving, lusting. All of these Sure. So this is back to strategy. things are psychologically Number one is about mastering destabilizing. So that's why I say those internal triggers. We feeling bad is not bad. It's that talked about that a little bit. discomfort, that perpetual Number two is making time for disquietude that makes us traction. We talked about how better. That's what propels us important it is to actually know AUTHORITTI5.0 MAGAZINE | 17

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Everything you do is for one reason, the desire to escape discomfort. And it's perfectly normal. It's perfectly natural.

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what you want to do with your time. Number three is hacking back the external trigger. So there are all kinds of practical things we can do to remove those external triggers like our phone, our computer, but also our kids, right? Coworkers meetings, all these things can also be sources of distraction. And it turns out we can do something about every one of those external triggers. And then finally, the fourth step is to prevent distraction with pacts, which is where we use what's called a pre-commitment device to make sure that as the last line of defense, we don't get distracted. I just want to make sure people understand there's a four-part model here, but we're going deep on number one. So when it comes to mastering those internal triggers, there are three big things we can do there, which is to see that trigger differently. We've been talking a little bit about that, so that we don't think about that discomfort as necessarily a bad thing. We think about it as rocket fuel. If you look at highperformers, if you look at amazing athletes, actors, comedians, you will always find there's some kind of itch. They're looking to scratch something to prove something that drives them forward. That's uncomfortable, right? And sometimes that leads them to escape it with addictions and all kinds of bad things.

that. And then finally, perhaps most important, is reimagining your temperament. We know that many or most of us carry around these self-limiting beliefs. “I'm no good at time management.” “I'm not a morning person.” “Heck, I'm a Sagittarius.” Whatever the case. The most popular idea these days is that technology is addicting us, that it’s hijacking our brain, and there's And sometimes it actually propels them to work nothing we can do. And it turns out that these are harder to prove something to the world. So myths, and if we are thoughtful about our harnessing that discomfort can be actually very temperament and specifically what we allow our self adaptive if we do it in the right way. So that's all image to be and how we want to see ourselves, that about reimagining those triggers, not thinking has a very profound impact on our behavior so we can that pain is always a bad thing or that discomfort choose. We can choose our temperament. should be always escaped. Sometimes it should be harnessed. Mary: That’s amazing. We've touched on entrepreneurship, Then the next part is about reimagining the task, but I also think we need to touch on relationships thinking about it differently, and this is where I because I'm not just talking about your partner. I'm teach you how to do what's called play. It turns talking about relationships with coworkers, your circle out that play can be a very practical tool to help of influence, your children. How do we get us get through a difficult task. And the kicker indistractable with relationships that are energy- and here is we don't have to actually enjoy it, that time-consuming that ultimately actually distract us psychologists believe that play doesn't from moving towards our goals? necessarily have to be fun. Nir:

It turns out that play can just be a tool to help us So there's a whole section in the book on how to build get through a difficult task long enough to indistractable relationships. There's also a section on sustain our attention. So I show you how to do how to build an indistractable workplace, which is AUTHORITTI5.0 MAGAZINE | 19

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super important, right? What I discovered in my research is that distraction in the workplace is nothing but a symptom of a larger dysfunction. So I teach you exactly how we build an indistractable workplace. I profile several companies that used to have a very bad distracted workplace culture. And now they've overcome that problem. I also teach you about how to raise indistractable kids. I mean, if you think distractions are bad now, just wait a few years; it's going to only become more distracting, right? There are going to be more new technologies between virtual reality and augmented reality. And who knows what other realities; you know, this is this critical skill of the century. We have to teach our kids how to control their time and attention. So I teach you how to do that as well in the book. But when it comes to our relationships, we spread what's called social antibodies, teaching each other

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new norms, new manners, when there's some type of new technology or new behavior that has destructive consequences. So the good news is we've been here before, with a much more insidious form of distraction – smoking – that I remember when I was a kid. I grew up in the eighties, and we used to have ashtrays in our living room. Everybody did.

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I remember one of her friends came over, and she was very offended. She was asked to go smoke outside, but today, not doing so would be ridiculously rude.

So this is how we change society. This is how we change the world. Just like my mom had a moniker calling herself a non-smoker, we can adopt this moniker of being indistractable. Sounds like it's I'm guessing if you were born meant to be a superpower, after the 1980s, this sounds right? So when we describe crazy. If someone came over, ourselves as someone who they didn't even ask if they could schedules their time, who turns smoke. They just assumed that off their notification settings, they could smoke in your living who makes sure they have these room. Everybody did this. So techniques ready so they’re not what happened? Was there a law constantly at the whim of passed that said you can't smoke everyone’s needs, it might sound in someone's private residence? a little strange. But is it that No. What happened was people much more unusual than like my mom, who was a nonsomeone who eats a vegan diet smoker, one day threw away the or someone who wears religious ashtrays. My mom said, “I am a garb? Yeah, it's a little bit non-smoker. If you'd like to different, but it's something we smoke, you'll kindly go outside.” have to do for the sake of And at first, oh my goodness. ourselves and for society to People were very shocked. become indistractable to AUTHORITTI5.0 MAGAZINE |

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declare it to ourselves as well as others.

attached. You can get that at www.neonfar.com, and yeah, it's a great place to start your journey.

Mary:

So in the end, is it critical for us to be very clear on our goals in every area of our life, so that we can be conscious of what will and won’t add value to us? Nir:

Well, I would tweak it a little bit. I would say, be very clear about your time. That goals are a little bit tricky, right? That it's very hard for people to imagine what their longterm goals are. Where do I want to be on my deathbed? What do I want? That's heavy. What's not heavy, what everyone can do right now is to ask yourself, “What would I want to do with my time tomorrow? How would the person I want to become spend their time tomorrow? How much time would they devote to themselves for selfcare, for prayer, meditation, reading, video games.” It doesn't matter as long as whatever it is aligns with your values. How would you spend your time with your relationships? Do you give the people you love in your life the little scraps of time that's left over, or do you devote time to them because they're important to you? And then finally your work: What's the right balance between reflective work and reactive work in your day-today work life? Mary: That's amazing. And also, I might mention right now that you do have a workbook to support your book Indistractable, which is free, and you can download it on your website and it's added like 89 pages or something. It's a really amazing workbook. I loved it.

Amazing. So, Nir, we've come to the end of this amazing interview, and of course, I could speak with you for another hour and ask you a million other questions, but just to bring the human side of Nir into this, which I ask every single person, if you could meet one person who is no longer living, who would it be and what would you ask or what would you want to know? Nir:

This is a really good question. And it's a tough one. I think the first person I would think of is my grandfather on my paternal side, who was a Holocaust survivor. And he lost his wife and two children in the camps. And he ended up marrying the only surviving Jew in his

Nir:

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WRITER'S PROFILE

village, who became my grandmother. They had one child, my father, and when I was three years old, my family immigrated to the United States. And that was the year that my grandfather passed away. I think it was just too much for him to lose his only son after going through so much. So I never really got to meet him. I would have loved to get to know him.

Mary is an internationally recognised Personal Branding Expert who knows how to commercialise a Personal Branding into a monetisable online (and offline) business. She is a speaker and author of a number of fictional & non-fictional books and the founder of Lights Cameras Action – an end to end online coaching program exclusively designed for coaches, consultants, startups and business owners that take them from idea to productisation and demonetization in months.

Mary:

I just got goosebumps, when you just said that, really overwhelming goosebumps. Amazing. You are just an amazing person yourself. Can I just say I enjoyed your book? You give so much. I just pray to God that your movement spreads widely right now in our world. This is exactly what we're looking for. We need people like you and your messaging, which is very clear and adds value to every human being, regardless of age, race, color, et cetera. So I want to say thank you so much for anyone who wants to get in touch with Nir, for speaking engagements or a podcast interview. You can find him on LinkedIn at https://www.linkedin.com/in/nireyal/ or his website, which is https://www.nirandfar.com/indestructible, and his personal website, which is https://nirandfar.com. There's a whole heap of information there about him. So thank you, Nir, so much for your time. I know you're busy. I know you've got a family. I know your schedule is absolutely packed, but this is really, really meaningful to me. And I'm just glad that I can get your message out there through my medium. Nir:

Oh, my pleasure. And I'm so appreciative for that. Thank you so much for spreading the word and helping make the world more indistractable. I really appreciate it, Mary. It was a pleasure talking to you. Thank you.

CONTACT MARY: maryhendersoncoaching.com

Mary Henderson

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turn challenges into changes and stress into success

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BUSINESS

VIDEO – It's all in the Angle! By Angela Vithoulkas

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When you communicate your message with people or an audience via video or audio content, it can be a very intimate exchange. Think about it for a minute. Its just you and them. Your either looking at them via the camera or they are listening to you via headphones – video or podcast. You’re connecting and it can be powerful. I’ve long believed that video was going to be the main tool for me to deliver either my own message or someone else’s. It’s why I founded SME TV & Podcast YouTube Channel, and why business owners ask me to help them tell their story. Over the past 10 years we have recorded more than 3000 podcasts and nearly 300 episodes of SME News & Views for our channel. Everyone has a story, but business owners are often either too shy or too busy to consider staring in their own production. And even if they can get other media to tell a tiny piece of their story, its usually only a 90 second clip. My biggest gripe – and what inspired me to start SME TV, was that the interviewer or journalist usually had no idea about my business other than what they read from my bio. We are all so much more than that right? When you consider the science of buying, what influences customers to pick you or buy your product, what decision is made and when it’s made, its nearly always going to come back to trust and what you did to earn it.

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how your story will look and sound, and its not always about convenience. Let’s begin with basics like where, when, and why! I bet you thought I was going to say hair, makeup, and lighting, right? Nope. Those are way down the list. Still very very important (Im hardly one to say otherwise), but not part of the infrastructure of delivering your story. Where: think about what the place represents in terms of noise, distractions etc. You don’t want a fabulous piece recorded where you look amazing and sound so great that your already writing your Oscar acceptance speech only to later see you got video bombed by a shifty by stander…..Studios can feel clinical and often lack warmth but make up for it in other ways – like incredible lighting and technical brilliance. When: I always recommend for my clients to pick a time of day or day of the week when they will be fresh and least likely to be stressed. If your tired it shows, no matter how great the lighting or the concealer or any other trick you might have (I have a couple, DM me and I will share). Tired is in the eyes, not just around them.

The customer experience begins with how you tell your story, and there can be no more powerful way to do this than with video.

Why: this is literal. Why do you want to do a video or podcast? It must have a purpose, otherwise you will produce rubbish and damage or set back your brand. Credibility and trust can’t be bought, again no matter how great the lighting, a lack of substance from the talent (that’s you 😊) will send any piece dark.

Now I’m not saying that it’s that simple – pick up a tripod, slap on your iPhone and suddenly your Spielberg…No. It doesn’t work like that. Maybe it can for those who are mini celebs, or who are feeding a vanity channel. It works well for those who have that rough look to their brand and for doing those short bursts of content that suits them. But if you want to stand out in a noisy world you need to define

Ok, Im going to gloss over the hair and makeup and just say get a professional, assuming of course you’re getting a professional piece done. If you’re shooting yourself, then I recommend you make an effort to look presentable. Im a great fan of professional hair and makeup for ANY occasion when it involves something that could be shared thousands and thousands of AUTHORITTI5.0 MAGAZINE |

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times. But when Im doing the iphone self- stuff, I will often go without makeup because that’s the tone of my message. BUT, whatever your brand look is, do yourself a favour and remember that potential clients or customers will watch. Presentable doesn’t mean little effort, it means you’re not going to the ball Cinderella, but you’re not cleaning the fire place either. So much for glossing over this bit. Whether you choose to do a one off video, a series, produce a stream to spinoff your brand or make a documentary of your product (yep, even products have a story separate to their owner) if you do nothing else, make a storyboard. Plan it. Visualise it. Pay attention to the details because others will 100%, and its less stressful that way. I once took a crew to shoot 10 videos for myself in one day on location. If we hadn’t done a storyboard, I never would have been able to ad lib to camera (its hard to memorise a script). What I love the most about interviewing business owners on SME TV is sharing their shine. It’s the way people light up when they talk about their business – what they produce or sell. That’s what I strive for, everybody and every business has a story, you just need to care enough to find it, and care enough to share it.

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CONTRIBUTING WRITER'S PROFILE

Angela Vithoulkas is a multi-awardwinning business owner who has forged a successful career in public, business, and corporate life. She is the founder and host of a new YouTube Channel - SME TV And Podcasts. Angela’s many awards include NSW Entrepreneur of the Year as well as Telstra Women’s Business Owner of The Year. In 2017 Angela was named one of Australia’s Top Nine Influential Female Entrepreneurs.Angela’s political career began in 2012, since then she has been twice elected City of Sydney Councillor and Founded The Small Business Party – running local, State & Federal Elections.

CONTACT ANGELA: @angelavithoulkas www.linkedin.com /in/angelavithoulkas/

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IT DOES NOT MATTER HOW SLOW YOU GO SO LONG AS YOU DON'T STOP

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MINDFULNESS

Why Working Overtime Is Bad for Your Mental Health and How Self Awareness can help (Part 1/2)

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Despite the fact that not many employees enjoy working overtime, and also considering that many industries prefer it if their employees didn’t work overtime, there is still a huge number of people who are spending more than 50 hours a week on their jobs.

ambition. Some of them are business owners looking to take their enterprise to the next level. Others are under a board of directors and may be under pressure to hit targets and therefore strive to either achieve goals or outperform the targets.

This comes even amongst the solid research showing that working overtime can cause a whole host of physical as well as mental issues. From stroke and heart disease to depression and anxiety, it seems surprising that even with the risks involved more people continue to work overtime.

This exposes them to the serious physical and mental issues that is associated with working overtime.

In this post, we aim to learn more about the downsides of working overtime and what we can do to create self-awareness. But before we can dive into that, it’s important to understand why many people opt to work overtime in the first place.

Why People Work Overtime

There are many reasons that could push a worker to working overtime. Some of these include: Having too much work that needs completion at a specified date Too many meetings at the office that consume time that would otherwise be spent working Office distractions that cause employees to lose focus on their work thus resulting in a pile up of work Excessive number of emails that require responses which consumes time that could be spent working The striver syndrome where the worker tries to appear hard working While overtime is mostly associated with workers in less senior roles which take direct orders from authority positions such as managers, it’s important to note that there are plenty of people in management positions that work over time. One of the main reasons why management including vice presidents and other leading positions work over 40 hours a week is due to

The Striver Syndrome

This is where a worker, by their own wish clocks in more working hours than the rest of the employees. Often, the goal is to increase visibility and appear harder working with an aim of getting a promotion or a raise. While hard work is often thought of as a good thing, it can cause some serious physical and mental issues. An issue that often props up in workers with striver syndrome is an inverse relationship between quantity of work and quality. Furthermore, working overtime also tends to lower productivity and morale of the worker. That said, there are more serious mental issues that can result from working overtime that one needs to consider. As employers, many conscientious organizations, are very mindful of their employee’s mental health. They conduct a variety of courses, call in experts and provide innumerable resources to enable their employees become aware of the repercussions of overwork. They empower and support their employees to strike a healthy work life balance. Work needs to get done and we cannot undermine the importance of excellent customer service, frictionless customer experience across various online and offline channels, technology challenges and so on. But it is very important to remember that behind all of this work, the humans supporting the organization also have responsibilities towards their own selves and others. Healthy and happy employees are far AUTHORITTI5.0 MAGAZINE |

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How to Reduce Employee Overtime

To reverse any adverse effects of working overtime, there are a number of things that you will need to consider:

1.Overtime Should be the Exception and Not the Rule You should only work overtime when you have pending issues that are highly important for the business. This will leave you with the rest of the week to work normal hours and will help ensure both mental and physical health. Furthermore it will keep you motivated.

Falguni Katira is a professional transformation coach that helps leaders change their habits and thought patterns barring them from their path to holistic success. Clients who participate in her coaching program are positioned to adapt to change and maintain their competitive edge in all the dimensions of life, including spiritual, intellectual, career, finance, love/ relationship, family, social, and health / fitness.

2.Consider Working from Home You’ll find that working from home is far more rewarding than clocking in extra hours at the office. This is because you feel less pressure to work and it gives you control over the ideal time for you to sit and work. For instance, this could be after you’ve taken time to relax and unwind. In the next issue we will look into the impact of working overtime on mental health and how self-awareness can play a big role in taking back control in our hands and make a difference for ourselves as well as the organization.

CONTACT FALGUNI: www.falgunikatira.com

@falgunikatira @falguni_aastha @aasthabhagia

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Be yourself; everyone else is already taken.

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GROWING, SCALING AND IMPROVING YOUR BUSINESS

BUILDING A BUSINESS GROWTH MINDSET BY JOHN KNOTTS

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GROWING, SCALING AND IMPROVING YOUR BUSINESS

"A business growth mindset is the belief of a business that it is fully capable of growing and is fully responsible for its own growth." I was on Neil Patel’s Ubersuggest platform this past week. I was researching keywords and phrases. Specifically, I was researching terms related to “business growth.” The phrase “business growth mindset” came up. The search volume was low at 110 with a high difficulty factor of 62. What this meant was that it would be hard to get in front of only a few people using “business growth mindset.” However, the phrase, “what is a business growth mindset,” had an impressive score of 12,100 with about the same difficulty factor (61). This piqued my interest. “Business growth” by itself had only a search volume of 2,400 with an even higher difficulty factor of 70. I was very interested in the concept of this business growth mindset that everyone was looking for. Do you know what a business growth mindset is? If you do not, you are not alone. The concept of a growth mindset was made famous by Carol Dweck in her 2006 book, Mindset: The New Psychology of Success. A growth mindset in people means that they believe that their most basic abilities can be developed through dedication and hard work.

Whereas those with a fixed mindset view these abilities as being fixed and cannot be improved. Over the years, the concept of a growth mindset has been discussed ad nauseam. Almost so much that it is become nothing more than noise too many people. That brings us to the often-asked question these days, “What is a business growth mindset?” The funny thing is that when you Google this question, you get answers for a growth mindset! So, what is a Business Growth Mindset? If a growth mindset in people is a belief in oneself that your abilities can be developed, then a business growth mindset is focused on the business’s abilities and not a person’s. A business growth mindset is the belief of a business that it is fully capable of growing and is fully responsible for its own growth. If this is true, then the next question is, “how do you build a business growth mindset?” Building a business growth mindset is accomplished through three specific steps.

Step One. Believe that growth is fully possible. Many businesses believe that their growth is limited by many different factors, such as its market, its brand, its products, its employees, etc. Conversations about potential growth often start with, “We can’t because…”

To build a business growth mindset, a business must first remove the word “can’t” from its vocabulary. Like a person, this is selfdefeating, negative self-talk. Henry Ford once said, “Whether you think you can, or you think you can’t – you’re right.” “Can’t,” is really another way of saying “I choose not to.” However, it is much easier to AUTHORITTI5.0 MAGAZINE |

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say “I can’t,” when you follow it up with, “because…” When you say, “I can’t because…” You are essentially blaming the reason you choose not to do something on something you feel is out of your control.

CONTRIBUTING WRITER'S PROFILE

As they say, “When you change the way you look at things, things start to change.” Start by saying, “I choose not to,” and you will find that you are the only one to blame.

Step Two. Understand the six ways to grow your business. Once you realize that you are in full control of your business growth, then the next step is to understand how to grow. If you do not know how to grow, you might revert to saying, “I can’t because I don’t know how.”

Business growth – making more revenue – occurs because of six activities: 1. Increase the number of customers and thus the number of sales you have. 2. Create more products (tangible items) to sell to existing customers and to attract new customers. 3. Create more services (intangible items) to sell to existing customers and attract new customers. 4. Adjust your prices up or down to influence positive revenue growth. 5. Create recurring revenue opportunities in your business to build more predictable growth long term. 6. Bundle products and services into convenient packages to encourage more sales of products and services.

When you understand the six different ways to build business growth, then you can easily move to step three.

As a personal and professional business coach and consultant, John Knotts has been growing, scaling, and improving businesses for over 25 years. John portrays himself as a Success Incubator with his company Crosscutter Enterprises. His deep thought leadership on #business and #success can be found on LinkedIn, Facebook, Twitter, and his website, www.crossctr.com.

Step Three. Create and implement a growth plan. Actively creating and implementing a plan that promotes business growth initiates both the Law of Attraction and the Law of Action.

When you write down your plans, you are officially describing your intentions to grow your business. These positive thoughts, backed by a belief and understanding, impacts the physical energy of your business. This is the Law of Attraction at work. Implementing the plans is enacting the Law of Action to make it happen. Since you already believe that business growth is fully possible, you cannot choose not to move forward without good reasoning. And, since you know how to grow, you recognize that you are fully capable of growing your own business. Building a business growth mindset is not easy. Just as many people struggle, businesses struggle as well. However, you can create this mindset in your business through these three steps. It all starts with you.

CONTACT JOHN: @successincubator

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E Y O U .

BE L EC

FE. CELEBR I L E AT T A R

C E L E B R A T E

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CAREER DEVELOPMENT

NOT GETTING PROMOTED? IT MIGHT BE TIME TO EXAMINE YOUR EXECUTIVE PRESENCE

PART 3: GRAVITAS

By Gina Riley

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transition success. The BOD’s careful process gave candidate’s ways to showcase the perception of their executive presence, ability to build trusting relationships, and ultimately their leadership abilities. This is last of a three-part series based on the works of Sylvia Ann Hewlett, author of Executive Presence: The Missing Link Between Merit and Success. The book is based on a national survey and the agreement of 4000 professionals (including 268 senior executives) on the crucial aspects of EP that determine the strength of our ability to influence others and the way people perceive and subconsciously respond to us. I was conducting a CEO search for a large healthcare provider of a vulnerable patient population. The board of directors were deeply committed to the mission of serving people with high-quality, affordable care. They sought a caring leader who not only embraced their compassionate mission but also brought strength of conviction to speak hard truths, or as they would say, “truth to power.” What actions and characteristics would they look for during the interview process? The top candidate would need to project the ability to calm people down and gain their support despite differences of opinion. They would concurrently bring authority, sensitivity, and emotional intelligence. This board of directors was seeking a leader with executive presence and the universal dimension of gravitas or possessing key qualities and behaviors people want to follow. While EP is subjective, it is a powerful concept for aspiring leaders to understand if they want to attract and keep people’s attention. EP is about building trust in one’s ability to lead during trying times and is a significant element of career

As Hewlett describes in her book, our ability to lead and persuade others depends on a combination of three universal dimensions of executive presence, however, they do not carry equal weight. The first two dimensions of EP are Appearance (how we look) and Communication (how we speak). The most important element of EP is gravitas or “how we act”. There are six key behaviors that comprise gravitas: confidence and grace under fire, decisiveness, integrity, emotional intelligence, reputation and standing, and vision and charisma. AUTHORITTI5.0 MAGAZINE |

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Confidence and “grace under fire” ranks the most important at 79%. It is about composure while facing a crisis and confidently knowing you can do the job without projecting conceit. On one hand, “you will make mistakes and suffer the mistakes of others,” according to Hewlett, but on the other you earn trust of followers by “falling on your sword” and admitting mistakes.

A core aspect of showing gravitas, ranked at 70%, is decisiveness and “showing teeth.” It is not about making difficult decisions; it is about taking a stand when those around you are unwilling to pursue a risky course of action. The behaviors that showcase decisiveness may be seen as stereotypical male characteristics, such as assertiveness, aggression, and toughness. Women have a double-edged sword here. They have a harder time appearing to be decisive. If a woman confidently delivers a decision, she can be seen as insensitive, aggressive, unfeminine, and unlikeable. On one hand, they can come across as overbearing. Yet without the confidence to

decide, she risks being perceived as unsure and not viewed as executive level material. It is important to discern when to “show one’s teeth” and chose the right time and place to insist on a course of action. Integrity or “speaking truth to power” was rated at 64%. People look for honest leaders who have the courage to take an opposing view and share their thoughts candidly. We respect our leader when their values shine through as they call things as they see them and engage with intellectual integrity.

You’d have to be living under a rock if you haven’t realized the importance of Emotional Intelligence, which is the ability to gain people’s trust by reading them correctly. Rated at 61%, the most effective leaders understand people’s feelings and show compassion by reading the room and helping them move forward when they are stuck. In fact, Hewlett writes, “acting insensitively actually compromises your ability to gain buy-in from employees.” As Jeff Bezos famously said about one’s reputation, “Your brand is what other people say about you when you're not in the room.” AUTHORITTI5.0 MAGAZINE |

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In today’s time, everything we say and do publicly is discoverable. It is up to us to manage our brand reputation, otherwise, you allow others to fill in the gaps for you. At 56% importance, your reputation and standing are a key contributor to one’s perceived gravitas. Finally, the last element of gravitas, rated at 50% importance, is transmitting vision and charisma. An aspiring leader needs to project a vision people rally behind. There are many ways people damage the perception of their EP and gravitas, which impacts their ability to lead. A few blunders Hewlett draws attention to are: Lack of integrity Sexual impropriety Flip flopping Inflated ego or bullying Shallow or light weight Off color or racially insensitive jokes On a positive note, there are many ways to deepen your gravitas. At the top of the list is the ability to show humility. One way to broadcast humility is to surround yourself with people who are better or more skilled than you at their respective jobs. If you couple humility with generously giving others credit, then you have made a powerful step in amplifying your executive presence. While you are at it, empower others to build their own EP! Other ways of boosting your gravitas and EP are sticking to what you know, smiling more and projecting happiness, snatching victory from the jaws of defeat, and driving change rather than be changed. To secure and keep the top CxO spots, you need to have executive presence in addition to the core functional expertise and essential talent to perform the job. As Hewlett says, is it any wonder “that we’re drawn to leaders who keep their promises, keep their cool, and show compassion as well as courage in making the truly hard choices?” Every year it seems we say, AUTHORITTI5.0 MAGAZINE |

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CONTRIBUTING WRITER'S PROFILE

“these are unprecedented times” – but if history tells us anything, we should expect worldwide events to continue impacting us personally and professionally through our businesses, governments, world health, and climate. On a final note, my experience conducting executive searches for Talence Group has given me opportunities to help our client companies build interview processes and train interviewing teams how to create effective skillbased questions. Effective questions are the key to giving candidates ways to showcase their executive presence. In my opinion, those who earn top CxO positions should strongly demonstrate they have developed the six critical aspects of gravitas.

Gina Riley Consulting & creator of the CareerVelocity System™. She is a career transition coach who helps leaders customize their career stories to land jobs where they can leave a legacy. She is an Executive Search Consultant for Talence Group.

As Hewlett writes, “If you have that depth of experience and those vital skills, gravitas is all that between you and that top job. It can’t be faked, but it can be cultivated.”

CONTACT GINA:

If you missed the first two articles in the series, feel free to send me a personalized connection request on LinkedIn to connect – and mention the Executive Presence series. I would be happy to share a copy with you via LinkedIn messages.

ginarileyconsulting.com

@ginariley

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"We do need hope, of course, we do. But the one thing we need more than hope is action. Once we start to act, hope is everywhere.” - GRETA THUNBERG

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HOW TO TARGET BY AGE ON LINKEDIN

When no filter is available

By Jillian Bullock AUTHORITTI5.0 MAGAZINE |

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There are some great filters on LinkedIn.com to help you get a list of potential prospects and even more using their Sales Navigator tool, but neither of these has an age filter.

With a little creative thinking, however, there is a great resource that might be able to help. No, it's not quite as good as a proper filter within LinkedIn, but it is a great place to start when you need this kind of specificity. Let's start with the list of the generations as a refresher starting from the baby boomers, as some are still in the workforce. Baby Boomers 1946 to 1964 (57-75 years old) Generation X 1965 to 1980 (41-56 years old) Millennials 1981 to 1995 (26-40 years old) Generation Z 1996 to 2010 (11-25 years old) If we look at their ages and assume that they went to University or College straight after graduating high school, then we have a place to start. No, it's not foolproof considering some people on the list will be mature aged students, but it sure does go a long way to finding people and prospects via an age filter when non is available. Let's say you want to start with a target market between 40 and 45 years old. Start with selecting a university and click on the alumni tab. In this example we're using the university of NSW.

The problem with that is that many business owners and salespeople have a generational or specific age group target market for their products or services. But the filters don't help with that kind of detail on this platform.

That means they were born in 1975 to 1980 then graduating high school probably between 1993 and 2002. If they went straight into university, even if they only lasted the one year (as long as they've listed it on their LinkedIn profile) most would have graduated in within these years and therefore come up in the search results when you add these details into the ‘Start Year’ and ‘End Year’ filters (screenshot below).

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What occupation they have now, and what they studied while at UNSW.

In this example you can see that there are over 29,000 people to further filtered down from the results, but the majority should nicely fit within your target market now. You can now see where they are currently residing and even the major company’s they work for such as Westpac or the NSW Department of Education as shown in this screenshot below.

What the top skills are on their profiles and how you are connected.

But of course, you’ll want to be able to click through to them all and really take a deeper look at each profile. All the results are down under those bar graphs ready for you to look over.

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CONTRIBUTING WRITER'S PROFILE

As you can see where there’s a will there’s a way. LinkedIn might not provide the best filters for this kind of search, but with some clever thinking you can mostly work around it.

Jillian Bullock, the LinkedIn Ninja Down Under is a LinkedIn trainer, author, podcaster, consultant and award-winning, fully certified 'LinkedIn Ninja'. Jillian is a qualified member of the PSA (Professional Speakers Australia) and the only LinkedIn trainer in Australasia to be recognised by LinkedIn HQ, San Francisco as an “Independent LinkedIn Expert”.

CONTACT JILLIAN: https://linkedinninja.com.au/

https://www.linkedin. com/in/jillianbullock/

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TAKE AIM, PART 5

Everybody’s a Critic. BY LEE ROWLEY

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Hey there fellow leaders, entrepreneurs, and diehard fans (both of you)! I’m Lee Rowley of Lee Rowley Copybranding, and we’re about to enjoy another slice of my not-quite famous but magically delicious Avatar Immersion Method… pie, I guess? Anyway, last time we talked about coming up with your own perception of who your ideal buyer is. This includes not only the basic demographic information, but also situational and psychographic information - what stresses them out, what hopes do they hold, what influences them, etc. This time, let’s begin diving into your ideal buyer’s world and discover who they are from their own words. This will help you understand your buyer more clearly in two ways: 1. By showing you where you’re missing the mark. Many times, we use ourselves or someone we know as the basis for our avatar (whether we realize it or not), and this can cause us to make assumptions that could be incorrect. Immersing in your buyer’s world helps you identify and eliminate false assumptions. 2. By providing you with additional insights. You may understand your buyer on a surface level, but going deeper lets you discover those “gems” - connection points you can use to stand out in potential buyers’ minds. Over the next few articles, we’ll cover several fertile places where you can cull insights. Today, let’s start with reviews in general. I mean, everybody’s a critic! We love to share our opinions about the things we buy, the books we read, the shows we watch… pretty much anything anyone says, thinks, or does, really. Thankfully, the dirty ol’ Internet has provided a wealth of places for them to share away… and for savvy marketers and business folk like us to nose in.

COPYWRITING

Here are a few of my favorites: Amazon: If you’re going fishing for information, it makes sense to start in the biggest lake in the world. If you’re a product seller, this is a solid place to find out how buyers are responding to similar products. Checking out reviews of relevant books on Amazon can also provide useful insights. Google My Business: With 158 million monthly searches, Google My Business is an excellent place to find out what customers and clients think of competing businesses. Facebook: I’ll cover Facebook in greater depth in a future article, but for now, we’ll focus on business page reviews. Of course, these are just a few of the many places where you can find reviews. If you can find a review site that’s dedicated to your niche (e.g., Angi for home improvement and repair services), so much the better - you’ll find more relevant information and less “filler.”

What should you look for in reviews? You know I’m a sunny kind of guy, so I love to look for people talking about what they like. When you find glowing reviews, take note of the things reviewers say - if you see similar words and phrases across multiple reviews, it can help you understand which aspects of your product or service will excite buyers the most. Of course, not all reviews are positive. In fact, a buyer who has had a poor experience is 9 times more likely to leave a review than one who has had a positive experience. This means that with the good, come the gripes. You’re likely to find negative reviews that reveal important clues about buyers’ unmet needs and wants. These reviews are incredibly insightful, because they show you how you can differentiate yourself from competitors by

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fulfilling those wants and needs.

COPYWRITING

CONTRIBUTING WRITER'S PROFILE

My absolute favorite type of review: The “pros and cons” review. I see these most often on Amazon - they’re fantastic for diving into your buyer’s mindset because the reviewer has already broken everything down into… well, pros and cons. These tend to be somewhat more analytical reviews, which can provide a bit of balance against all the glittery fun-time five-star reviews and the venom-spewing one-star reviews. Now, don’t expect to find gold right away. Maybe you will, but maybe you’ll have to wade through a few dozen reviews to find something interesting. It doesn’t matter. The important thing is that you “get” your customers better than your competitors do. Groovy? Okay, well, I’m out of space for this issue, so be sure to check out the rest of the talented professionals sharing their wisdom here in Authoritti5.0, and we’ll see you back here next time. Happy immersing!

Copywriter, comic, curmudgeon that’s Lee Rowley. In a world of flaccid, lukewarm marketing, Lee crafts copy that connects, persuades, and endears… giving his clients the leverage to render their competition irrelevant. His signature livestream, Lee After Dark, underscores the depth and complexity of human nature that eludes copywriters and marketers today.

CONTACT LEE: @theleerowley

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VIRTUAL ASSISTANT

HOW A VA CAN HELP INSTAGRAM

FOR

BUSINESSES:

BY LINH PODETTI

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It’s easy to be drawn into the world of funny memes and beautiful brunches on Instagram. But Instagram is no longer just an image-based platform, so if you’re lacking a clear vision and just posting on Instagram for the sake of it...then you’re wasting valuable time and effort.

“If you’re lacking a clear vision and just posting on Instagram for the sake of it… then you’re wasting valuable time and effort.” Over the years, Instagram has transformed into an effective content marketing machine and audience building tool. It hosts all different types of content that businesses can utilise to their advantage resulting in a stronger online brand and business growth. This requires the right resources and time dedicated to using features that can benefit your business such as: Instagram shop, swipe up links, reels, guides and more.

What’s your Instagram Strategy? Having an Instagram Virtual Assistant by your side can help your business to reach new Instagram marketing goals… but it all starts with a solid strategy. So before we continue, do you know the answers to these 4 key questions? Q1: Who is your target audience? Knowing who you’re trying to reach is the most crucial step of your social media roadmap. Look at your competitors and clients to come up with Customer Avatars of your ideal target audience to understand what type of content they consume, what pages they’d follow and hashtags or location tags they’d search. Q2: What kind of content should I create?

VIRTUAL ASSISTANT

You’ll need to tailor your content towards your customer’s needs and interests. Consider your customer’s pain points as well as what type of content they would like to consume on different days of the week. For example, you might want to save your new eBook announcement on the Monday while your funny Reels are scheduled on the Friday. Q3: How do I distribute my content effectively? Understand the features of Instagram, and create a variety of content to engage with your followers, such as Instagram photos, carousels, IGTV, reels, stories, highlights, guides and tap to shop links. The more features you can utilise and test, the more you’ll learn about how to better distribute your content - remember, there’s no one size fits all approach. Q4: How will you engage with followers and leads? The secret to growing your page is Instagram Engagement. This means that you’ll need to have someone dedicated to responding to comments, following similar pages, liking other posts and sending direct messages when it’s appropriate. This is a time consuming task that is perfectly suited for an Instagram Virtual Assistant (VA).

Let’s talk about Instagram VAs When it comes to Instagram, uploading videos, writing captions and commenting on photos all sounds nice and easy. But, it is very timeconsuming and takes you away from highervalue tasks. Our VAs are remote assistants mainly based in the Philippines, who are experienced in managing Instagram accounts to help clients reach their objectives. As the business owner, by hiring an experienced and reliable Instagram VA, you can focus on spending time with your clients, and focusing on strategy and business growth while your VA runs your Instagram account in the background. AUTHORITTI5.0 MAGAZINE |

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What can an Instagram Virtual Assistant do? Design Instagram content using tools like Canva, Photoshop, InDesign Edit Instagram videos such as stories and reels Fill out the Instagram content calendar Write Instagram captions Generate Instagram hashtags, location tags Schedule Instagram content using scheduling tools like Later Instagram hashtag research Manage and update Instagram shop Tag Instagram products in posts Manage Instagram inbox Manage Instagram engagement Create Instagram reports Competitor research Create Instagram Story Highlights Create Instagram filters Create Instagram guides Manage Instagram tagged posts Update and optimise Instagram bio Create Linktree profile for bio link Manage IGTV videos and series Manage your Instagram and Facebook Ads Run and manage Instagram giveaways and competitions Manage your Instagram Influencer Outreach Think about all the social media tasks that you handle right now that you could easily outsource to an Instagram VA and imagine the freedom you’ll have when you stop spending hours on Instagram tasks every day.

VIRTUAL ASSISTANT

CONTRIBUTING WRITER'S PROFILE

Linh Podetti is a serial entrepreneur, currently a co-founder of Dawn Media Productions, a video marketing agency and a business coach at Outsource Masters, an online coaching community, teaching aspiring entrepreneurs how to build their own virtual assistant business.

But remember that you’re not paying your VA to potter around, you’ll need to clearly define exactly what it is that you are trying to achieve and have measurable and trackable results. Have your VA keep track of the statistics and watch your online presence grow with more engagement happening, as well as additional leads and potential customers coming through your marketing and sales funnel.

Get a FREE Instagram Checklist We know there’s a lot to cover when it comes to Instagram so here’s a step-by-step checklist that we’ve developed to help you effectively manage and grow your Instagram account.

CONTACT LINH: @linhpodetti https://linhpodetti.com/

Download today:

outsourcingangel.com/freeinstagram-checklist/

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science is simply the word to describe a method of organizing our

curiosity TIM MINCHIN

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PERSONAL DEVELOPMENT

THE HIDDEN HERO - WE WANT TO KNOW YOU… BY LOUISE TAYLOR

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What would happen if your leads REALLY got you!! I mean in the way that your best clients get you. YOU KNOW You have incredible wisdom. You know you need to get out there more. People LOVE WHAT YOU DO! You’re a guide. You’re a sage. You are TRUSTED! BUT.. The problem is 1. Not enough people know who you are 2. You’re losing sales to fancy marketers or ‘Insta-Coaches’ who don’t have the experience or provide the same value as you 3. You are sabotaging, overthinking or fatigued when it comes to online marketing

I believe NOW is the time your voice will be heard.

PERSONAL DEVELOPMENT

has shown us there are other drivers and motivators, and these often relate to the stage of life, career or business your client is at.. More resilient people may have learned how to navigate the tough times, and to pivot in life – but they still want to feel safe, and secure. People want snapshots..not the whole movie.

Give them YOUR STORY, YOUR GLORY AND YOUR GORY! BE REAL - Show them who you are BE RELATABLE – Give them the high’s and lows BE RELEVANT – NOW Content that connects with their current need.

The 7 motivators Emotional Momentum Model™ we have developed based on human science, helps our clients to understand how If… you know how to deeply connect with hearts , goals and dreams of people who don’t different people are motivated towards goals, yet know you, and offer a commercial solution and where their clients are at in the cycle. Here’s a few of these motivators. Its that meets their higher needs. important to dive deep into understanding behaviour of humans and what makes them Let’s face it…. take action. The world has gone looney tunes. 3 of these include: When people are in crises. What do they want? What do they need? VARIETY CONNECTION What’s the psychology behind the way you CHALLENGE speak on video? In understanding how to communicate in a crisis – its important to understand the IF YOU DON’T KNOW WHERE psychology behind why you say what you are YOU ARE HEADED – NO-ONE going to say. When you think of Maslow’s ELSE WILL. Hierarchy of Needs – we know that physiological needs, safety, love and belonging, esteem, and self actualisation are a Your Video Campaigns also need structure. ladder to self fulfilment. It’s hard for someone to focus on their higher purpose if they are RULE #1 KNOW WHERE YOU ARE GOING. worried about their next meal. IMAGINE for a moment that you are on a track However, as time has evolved, human science as if you were a runner. The goal line is ahead. You can draw this if you want. AUTHORITTI5.0 MAGAZINE |

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PERSONAL DEVELOPMENT

You see a banner above the goal line . On that banner write down the goal. It could be the name of a product or program you are selling. Next to the goal write down the $$$ figure you are aiming to achieve. EG: Signature of Confidence Mastermind Program - $1million (had to take the opportunity for a free plug of our upcoming program ☺

RULE #4 CHOOSE 1-3 POINTS FOR EACH TOPIC AND OFFER AMAZING VALUE

RULE #2 PICK A THEME:

RULE #5 THE BRAIN NEEDS SHORT HITS. PEOPLE WONT WATCH YOU FOR A HALF HOUR OR AN HOUR UNLESS YOU ARE ENGAGING WITH THEM AND KEEPING THEM ACTIVE

Now you have a goal – Choose a theme. For example: We just ran a series called Signature Kingdom Brand. So that was the theme. The theme should relate to the end goal. RULE #3 CHOOSE A NUMBER OF TOPICS WHICH RELATE TO THE THEME:

If you’re a talker like me – you’ll need to use your sticky notes to list your key points. Make sure you stick to what you are going to say and don’t ramble . Unless you’re really funny – then you can ramble a little.

BREAK DOWN YOUR CONTENT INTO BITE SIZES: WE CALL THEM SOCIAL SNIPPETS.

of ads. You have a short time to Ensure the topics all relate to the end program Think You are creating ads, but you’re not or product offer – so people are experiencing connect. going to sell in each one. relevant information that will entice them to buy. 30 SECOND SNIPPETS 2 MINUTES SNIPPETS Here’s the 6 topics we picked for our 5 MINUTE SNIPPETS Signature of Confidence Mastermind 30 MINUTES – PODCASTS, INTERVIEWS audio/visual marketing plan, and why. 45 MINUTE MASTERCLASSES THE METHOD THE MESSAGE

BUILD INTRIGUE RELATE TO GOAL PAIN POINT HOW CAN YOU GET MORE CONFIDENT BEING HEARD MODEL FOR ACHIEVING THEIR GOAL WHAT DO THEY NEED NOW?

What is a Signature Kingdom Brand? How to have a 6-8 Figure Mindset What’s holding you back with money? Articulate your value – How to How to share effectively on social Kingdom Influencers Model and Mindset High Value Offer – How to create it

CALL TO ACTION:

For longer content , invite people to a call to action, or to join you in your group, event or masterclass to hear more. If you want to audit your content and understand how to really connect and motivate leads to take action – Join me on our Signature Of Confidence Challenge by sending me a message and I will provide you the details. RULE #6 GIVE THEM AN EXPERIENCE THEY WON’T FORGET

STORIES ARE KEY! ENTERTAIN – DON’T BE BORING ASK RELEVANT QUESTIONS EDUCATE HAVE FUN WITH IT

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PERSONAL DEVELOPMENT

CONTRIBUTING WRITER'S PROFILE

RULE #7 USE ENGAGING METHODS - Mix it up

Try different forms of video. Go with super short content below. Instagram Reels Stories on Linkedin, FB and Insta Tik tok – get the kids to teach you Lives – people will jump on in the moment – I’m a personal fan of lives because it makes me feel like I’m talking to people not just to a camera Insta TV

Louise Taylor is a globally respected Speaker, Peak Performance Coach and Neuro-strategist and Creator of Neuro-flow™ system, Money Mindfit™, Sales Mindfit™ and Clarity Programs. Louise specialises in helping individuals and companies to develop a positive money mindset, emotional agility - and approach leadership & business challenges with innovative commercial and people strategies.

Finally - BE REAL! You’re the hero, guide or leader they are waiting to hear from.

CONTACT LOUISE: www.louisetaylorglobal.com

@louisetaylorglobal

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THE ONLY

BAD WORKOUT IS THE ONE THAT

DIDN'T HAPPEN

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MANIFESTATION

MANIFEST M O O N M A G I C B Y :

M A R I A

D A V I S

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The Moon has always had a rich dark mystery, illuminating potential and possibilities, igniting connection through the soul and spirit. The Moon possesses a great pull, a yearning for something more. It’s a catalyst for inspired action.

So, make a wish! Each New Moon represents new, ripe energy. It’s right there, ready and waiting for you to create. New Moon energy is a beacon for hope, the signal for a new start. It’s a clean slate, a Universal opportunity. During the new moon phase, we’re invited to take inspired action. It’s the perfect time to make a wish and ask for what you truly desire. Let go of your need to control how it’ll come to pass. Instead, sit back and witness the Universal cosmic intelligence deliver your desires in its own mystical and magical ways. This is a truly magical time. Making a wish is easy. Your Manifesting New Moon Ritual At the time of the New Moon handwrite 3-8 wishes. Write them in the positive with gratitude. As if it has already been delivered. My practice is I begin my New Moon wishes with “Thank you for . . . “ Burn or bury them. Here’s how your statements may look like: “Thank you for my vibrant health.”

MANIFESTATION

Thank you for the unexpected (insert your figure) dollars in my bank account.” “Thank you for the (insert your number) beautifully aligned clients.” Whatever you desire, ask for it! If you don’t ask, you don’t receive. Articulate it with the belief that it will transpire and witness the Universe deliver. Once you’ve written your wishes burn or bury them. Give them to the Universe to deliver. This is an important part of the ritual, for it signifies a deep trust in you and the Universe. You trust yourself because you know what to ask for. For the good of all. You trust in the Universe because you believe that everything will come to pass in perfect alignment. For the good of all. The Universe delivers in mysterious ways. Now, keep in mind that to make the New Moon wishes there’s a 3-day time window.

Go on, make a wish! It might just come true. I know, I was skeptical too. But after having witnessed so many wishes come true for me and my clients over the years, I’ve learned to trust this process. Your wishes are always granted. All you need to do is ask and work with the mysteries. We know the Moon is there in the sky. We see it. It’s the Moon’s energy that holds the mystery. Its gravitational pull, its energetic connection. It illuminates the undercurrent and ignites the mystery of the mind, body, and soul.

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MANIFESTATION

CONTRIBUTING WRITER'S PROFILE Make some magic! Co-create! Conspire with the Universe! We need more magic in the world. We need your magic. Don’t you think? Time to make a Wish and manifest with the Moon.

Happy Manifesting! Maria Davis from Maria Heals, teaching leadership and personal development. Sharing practical magic to entrepreneurs so they share their gifts with a wider audience and make more money.

CONTACT MARIA: www.mariaheals.com www.linkedin.com/ in/mariadavis8

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MAYBE IT'S NOT ABOUT THE HAPPY

ENDING maybe it's about the story

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ENTREPRENEURSHIP

STRATEGY HACKS FOR ENTREPRENEURS BY DR. MICHAEL THIEMANN

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ENTREPRENEURSHIP

Today’s time is characterized by rapid changes, the associated uncertainties, and the lack of clear root-cause relationships, mainly due to the increased complexity. That was not always so. I can still remember times when markets developed slowly and steadily. There were a few dominant companies around every industry around which many more suppliers and buyers companies settled. This situation could also be called a stable system in which the classic management styles of command and control and corporate models are predominant, which are organized like a machine and in which humans are only an operational and optimized resource.

tokenization, and IoT, artificial intelligence alone offers other great opportunities that no company should miss. Even the artists described above can benefit from tokenization if I look at the development of non-fungible tokens on my own, with which digital files such as memes or computer-generated art-works can also be identified and marketed as individual pieces.

But this has not been the case for over 30 years. Since then, many new technical and behavioral trends have been at work. These have dramatically changed the way we do business and live together and will continue to do so.

DEFINE A COMPETITIVE BUSINESS MODEL

KNOW YOUR TRENDS Let's look at the example of digitization. As the COVID-19 crisis has shown, precisely those companies were affected that have not done their digitization homework in the last 20 years. Admittedly, digitization is challenging to implement for companies that live from a physical performance that cannot be produced in an emotionally convincing manner virtually, as is the case with many artists or adventure restaurants. Virtual food does not make anyone happy, and eating delivered dinner at home alone is no substitute for a 3-star restaurant. For other companies, however, this does not apply. They have to make the customer journey a positive experience for their customers, including digital touchpoints. Those who started here long ago have a clear advantage over those who only begin in the crisis. That is why it is important to be fundamentally familiar with trends and use them early for our company. It is about the early detection and exploitation of opportunities. With big data,

Ultimately, trends are nothing more than change processes that offer opportunities and their development and destabilize old, previously stable systems around a dominant player. Seizing this opportunity is what it is all about.

Let's look at the management style associated with changes and, above all, adaptive business models. A business model should aim to maximize the possible value of your offer. It is more important that the model defines the “JOB TO BE DONE” (JBTD) from the customer's point of view and that it is about the value perceived by the customer that your offer offers. The business model is about the interaction of this perceived customer value with the resources and processes used by the company, However, I have noticed that many companies are still defining themselves in terms of their products. They pride themselves on offering this product, and most of the time, they only offer this product. Unfortunately, they are not alone and usually end up in a price war. Think better in terms of results for your customers. What is the JTBD? What pain points do your customers get to when trying to get this job done? Let's take the example of a drill: The drill product is certainly not the one that the buyer is fundamentally interested in. As a result, the buyer wants a hole in the wall, in the piece of wood, or somewhere else. It doesn't matter whether the hole is achieved with a laser with a drill or

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CONTRIBUTING WRITER'S PROFILE otherwise. If you follow this logic, it is clear from the start that if we give the customer tips, tricks, dowels, repair kits for incorrectly drilled holes, and other beneficial offers in addition to the drill, which help that the JBTD can be completed successfully without significant problems, the customer will always find the offer better than even the cheapest offer for a simple drill. Companies have to think a lot more about valueor offer-stacks that address various customer pains around the JTBD. This makes it relatively easy to break out of price competition and win customers through the premium offer and maximize customer lifetime value. In addition, this way I manage to achieve a strong competitive position.

3 TAKEAWAYS FOR YOUR BUSINESS STRATEGY Know relevant trends and their direct or indirect effect on people to have opportunities on your radar early. Deliver results to your target customers. Use an offer stack with which you can solve as many problems of their JTBD as possible. Your business model should maximize the customer's perceived value, and your processes and resources should be geared towards that. To create these opportunities and customer values faster than your competition in times of upheaval, agility in management style and the organization is essential for survival.

Dr. Michael Thiemann has been helping companies to successfully and sustainably position themselves through innovative and people focused business models for over 30 years. He offers his Europe-wide activities as an interim manager, consultant, coach, keynote speaker and project manager under the Strategy-Lab brand around innovation, corporate strategy, business models, processes and financing.

CONTACT MICHAEL: https://www.linkedin .com/in/strategy-lab/

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POSITIVITY IS A MUST

spread good vibes

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MONEY

MONEY MINUTE BY NATALIE GOLDBERG

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The statistics are staggering.

MONEY

CONTRIBUTING WRITER'S PROFILE

Why are we working so hard to build our businesses if the overwhelming majority fail in the third generation? As they say, T-shirts to T-shirts in three generations... Here's why... 1. A lack of communicated family values 2. No money meetings with the family allowing people a space to voice their wants, needs, hopes and dreams 3. No written manual around the money and business (a trust plan properly funded with life insurance is part and parcel of the written plans) 4. Marriage of children to spouses that either cause a divorce and go after the business wealth or that in law who isn't happy with how his/her spouse is being treated in the business and wants more 5. An unspoken resentment between siblings about who deserves more All of these issues can be solved with a successful succession plan. The cornerstone of that plan is a family constitution, a dynasty trust and a written plan around the business requiring regular family meetings. Don't forget, you also need an A+ team of experts around you to ensure the company takes advantage of the latest and greatest opportunities afforded to us in the tax plan. That's your money minute. Prosper and plan!

Natalie Elisha Goldberg, Esq., an award-winning attorney, bestselling author, a nationwide speaker about women and money, and a fearless cheerleader for her clients’ success. Her clients include celebrities, influencers, athletes, business owners, and real estate owners.

CONTACT NATALIE: @natalieelishagold www.goldbergllp.com

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NEUROSCIENCE

WHAT DOES THE BRAIN HAVE TO DO WITH IT? By Omozua Isiramen

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Place and Setting Standing in a conference room, preparing for the workshop on leadership I was about to conduct. Participants come in, take their seats, I begin by welcoming them all. Next, I hold up a large image of a brain and tell them we will get to meet and understand our amazing asset: the brain. Immediate Reaction A hand goes up and the participant wants to know if this was the leadership workshop and why we were talking about the brain. My Response: All is well. You are in the right room and right workshop. We are talking about the brain because everything starts with the brain and how we navigate it in all our processes, actions and encounters. Simply trust the process here. Leadership - the kind needed to operate and thrive with approaches that befit the 21st century - is not a concept that can be treated like a label or a necessity one addresses now and then to appear on top of things. With the needs of today, leadership requires more than only the traditional approach or avoiding the reflection or work needed to bring about true change. When leadership is done with the brain in mind, you as a leader not only reap the rewards of your work, understanding and effort but the way you support, manage, motivate, and influence others becomes facilitated and doable with ease. Leadership is a Verb - it creates, contributes and is something you do It is dynamic and allows energy flow. It makes you own your role and responsibility about ‘now’ when you aim for change or transformation as the past impacts the present and it is the perspective and approaches you adopt that determine if you break or make things. In addition, whatever is focused on today allows future possibilities (near and far) to come to fruition.

NEUROSCIENCE

Authentic and committed leadership understands that occurrences in our lives and business rarely have a straightforward cause-effect relationship. Brain-friendly leadership understands that a problem identified is never isolated but a part of something bigger. It is not something you summon at leisure rather it must be practised and mastered on a professional and personal basis. It is about having an adaptive mindset that allows you to be able to continue learning even while under pressure, but also navigating change during periods of transformation and systemic change. There are myriad things beyond our conscious awareness that need to be tackled for long-term results and are worth putting in the effort for effective leadership, a positive impact and contribution to the space one is in. Being flexible and mastering the ability to zoom in on a problem for resourceful solutions, but also zoom out to get clarity and capture the bigger picture of all the elements within the systems and patterns below the undercurrent of whatever needs focus is a must-have, powerful skill that calls for an understanding of our greatest asset - the human brain, its importance in all and everything we humans aim to achieve. Some Brain Facts for Reflection: The brain’s main task is to keep us safe and alive and whilst it does this, it saves energy and does everything possible to avoid pain and everything that appears to be a threat or danger (real and unreal). Survival is everything as far as the brain is concerned. The brain fears loss of Status, Connection & Belonging, Finance, Health, Safety. If you are a leader, you can imagine that a brain that feels unsafe will struggle to be productive or innovative.

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NEUROSCIENCE

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High-performance, productivity, well-being, creativity and personal mastery, self-motivation, discipline, and resilience are all possible when we learn to be CEOs of the brain by adopting a positive behaviour, carrying out actions that promote the release of neurotransmitters thus boosting the performance of the brain. The brain thrives when soaked in neurotransmitters like DOS - dopamine (reward, happy hormone), serotonin (worry less/feel good) and oxytocin (trust and love) and other highly needed chemicals like melatonin (sleep well), enough adrenalin for motivation and endorphins for more happiness. The brain does poorly when exposed to a nonstop release of the stress hormone, Cortisol. In this chronic state, wellbeing and all the things needed to thrive efficiently in the fast-paced world we live in become hard to achieve in the long run. For the brain to serve us, we need to understand the role our brain plays in all we do, how to optimize and maintain it (do all it takes to be neuro agile and able to use more of our brain capacity to excel). Why does the brain matter in business, leadership, and life? All you need to make decisions, plan, evaluate, negotiate is handled by the “thinking brain.” All you need to navigate your emotions, selfregulate, and build self-awareness, tap into insights for creativity is handled by the “emotional brain.” The brain bathed in oxytocin, for example, allows room for trust and this promotes connecting and relating well with others. In businesses and organisations alike, this is the desired state you want the brains of your people to be in for intergenerational collaboration, diversity, and inclusion to be possible among many other benefits. When basic human needs are met and the

NEUROSCIENCE

brain feels safe, being able to focus on what it takes to self-actualize, attain mastery in this volatile world that is serving up change at a rapid rate becomes possible. Having a mission and leaving a footprint becomes a reality because leadership goes beyond theory and concept alone. Everything is possible amidst the opportunities and challenges we face daily which is why being intentional and attentional when leading matters.

The brain is the coast of many great monuments. Your ability to exploit the power of your brain is what makes you a leader. Leadership emerges from a positive mindset! ~ Israelmore Ayivor Picture the following: Experiencing your hair stand on end, repeatedly, despite all you have in place, technical skills and know-how present, business wisdom, talent, and mission? Feeling overwhelmed by the obstacles you can’t identify but may feel are there? Well, this is no surprise because a brain in this state is reactive and will focus all energy on survival and safety as it perceives a lot if not everything to be a threat or dangerous. Things like lack of communication, uncertainty, little or no recognition, no autonomy, management styles that come across as unfair, no sense of belonging and purpose are all things that can trigger this danger/threat response in people.

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CONTRIBUTING WRITER'S PROFILE Consider the impact a triggered brain can have on your business and bottom line if the brain is not added to the equation.

No more can we ignore the fact that the world we live is one in which one brain talks and relates to another brain. The mindset and what drives the human process at hand matters. With the insights we have today from neuroscience and growing research on the brain, we have the means to run our brains for effective leadership, great results and a life that feels good from within. The brain - understood in an accurate manner - is the best point of departure for leadership and everything that is possible. Having a neuro agile brain allows us confidently use our brain potential to out-create, out-think and outlearn to lead the way effectively and help those we lead to be and do more too. The great thing about humans is that we all have a brain and are all equipped with a builtin, natural capability to learn and unleash our potential to create and be more if we choose. With nurture and clarity on what to do as one strives forward, each (aspiring) leader can selfmotivate, move from surviving to becoming one’s best version on any day and thriving as CEO of the brain and all outcomes you can create. Interested in becoming a brain-friendly, more effective leader who has long-lasting impact? There is no better time to learn, grow and lead with the brain in mind. Let’s talk.

Omozua Isiramen is a High-Performance Brain & Neuro Agility Trainer and Certified Life & Executive Neuro-Leadership Coach. Founder of CWO Solutions - Executive Coaching with Omozua, Co-Founder of the Systemic Neuroscience Consulting Group Neuro-Link’s Regional Corporate Business Partner & Lead Master Trainer for NAP™ and High Achiever Emotional Intelligence™ and CoCreator of the 3-to-5 BrainSystem Code™ and Signature Impact Leadership Program. In her work as a Certified High-Performance Brain & Neuro Agility Trainer; Executive Intelligent Leadership and Neuroscience Coach, she uses emotional mastery and neuroscience-based approaches to empower & prepare clients’ hearts & heads to take the journey from where they are to where they want to be by bravely accessing and optimizing their limitless brain potential. Power Slogan: Be CEO of Brain

CONTACT OMOZUA: Email: takeaction@omozua.com Website: https://www.omozua.com/ linkedin.com/in/omozuaisiramen/ AUTHORITTI5.0 MAGAZINE |

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The

AUTHORITTI Toolbox

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THE BATTLE BETWEEN AUDIO INTERFACE VS MIXER

FOR R E T ET B S I H WHIC DCASTING? PO

By Jan Santos

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Most podcasters find it difficult to choose between these two hardware devices as they don’t know all the similarities and differences between these two. That’s why we’re going to discuss the audio interface and mixer so that it’ll help you choose which one is right for you. Everyone in their podcasting journey faces this question at some point of time. Almost all the podcasters start with a simple USB mic or the mic available with their laptop and start recording their podcast. Sooner or later when they want to record a better quality of audio or have more than one person featuring in the podcast, the question comes. Though audio interface and podcast mixer are interchangeably used by many, they serve different purposes. Both have their way working and use cases.

WHAT IS AN AUDIO INTERFACE?

An audio interface is a device which connects external sound devices such as a microphone or musical instruments to the computer. It converts the analog audio signal to the digital audio signal so that it can be understood by the computer. Think of it as an external sound card. Audio interfaces have mic preamps built directly in the XLR inputs for mics. interfaces connect to a computer’s inputs via USB, FireWire, or PCI cable.

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WHAT IS A MIXER?

ike the audio interface, let’s first answer what a mixer. A mixer has multiple inputs, so if you want to record from multiple microphones and get them into your computer, the mixer is the way to go. It can record multiple audio signals and combine them, so you get each track on your computer. A mixer gives you control over your XLR inputs with volume faders and equalizers that can be applied to each individual input directly. All while recording. It’s a great piece of audio equipment when you have multiple guests on your podcast. People usually talk at different levels, so it’s great when you’re able to adjust each mic’s inputs one by one.

DIFFERENCES BETWEEN INTERFACE AND MIXER A mixer is more versatile compared to an audio interface. You’ll have more options for sound adjustments with inputs and outputs depending on your needs. So with guests, it’s useful to personalize each one.

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Audio interfaces weigh less and more portable than mixers. If you’re planning to travel, audio interfaces are more forgiving. Normally, a mixer is not easily portable, because of its huge ports and knobs. On the other hand audio interfaces are easily portable as their size and shape are quite compact.

CONCLUSION Audio interfaces are used when you require studioquality sound by connecting your microphones and other sound instruments if you have any. An audio interface boosts up the sound level so that you’ll get the best output which you can make even better in the post-production process. A mixer is a great option for more flexibility and versatility. If you’ll be podcasting live and music is also included in your podcast content, then go with a mixer. If you need more control over your recording, and the separate channel and tracks before you start editing, then you should go for a mixer. You’ll save lots of time in post-production. Finally, it completely depends on you which one you should choose, audio interface or mixer depending on your needs and budget.

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CONTRIBUTING WRITER'S PROFILE Jan Santos is a Branding Coach from the Philippines. He runs The Creative Talk Podcast on Apple/ITunes and Spotify and YouTube, supporting designers and entrepreneurs to stand-out and establish a market competitive edge. His goal is to solidify ones branding and identity, ensuring the business to be unique and memorable by means of creating a consistent visual style, goal and focus.

CONTACT JAN: @thecreativescoopjansantos @thecreativescoopjansantos

Jan Santos

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BUSINESS TOOLS

Book Of App Of The Month The Month

In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more. Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us. Inside, Eyal overturns conventional wisdom and reveals: Why distraction at work is a symptom of a dysfunctional company culture - and how to fix it What really drives human behaviour and why "time management is pain management" Why your relationships (and your sex life) depend on you becoming indistractable How to raise indistractable children in an increasingly distracting world. Audible is available on Amazon. The book and supporting workbook is available here: https://www.nirandfar.com/indistractable/

Timbre Cut, Join, Convert Mp3 Audio & Mp4 Video Timbre is like a Swiss Army knife. It's both a video and audio editor, but it gives you only the essentials. When you first open up the app, you're greeted with a simple UI showing you all the available audio editing tools. You can Join audio files together, Cut parts from it, Split files into two, change its Speed or Volume, and even Reverse the audio. If you have a file you can't play, Timbre will let you Convert it into MP3, WAV, FLAC, M4A, AAC, and OPUS—among other formats. Scrolling down a little will show you Timbre's video editing tools. In addition to the same basic options of cutting, joining, and splitting, you also get the ability to add Watermarks to your video, Create a GIF from it, or Resize it. There's also the option to convert to MP4, AVI, FLV, WEBM, MKV, or MPEG.

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PODCAST OF THE WEEK

PODCAST OF THE MONTH

NAME OF PODCAST: The Psychology Podcast with Scott Barry Kaufman Welcome to The Psychology Podcast with Scott Barry Kaufman, where we give you insights into the mind, brain, behavior and creativity. Each episode we’ll feature a guest who will stimulate your mind, and give you a greater understanding of yourself, others, and the world we live in. Hopefully, we’ll also provide a glimpse into human possibility!.

Learn more at: https://podcasts.apple.com/us/podcast/t he-psychology-podcast-with-scott-barrykaufman/id942777522

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