Authoritti5.0 Magazine - Issue #59 by Authoritti5.0 Magazine

The magazine INDUSTRY EXPERTS have been waiting for!

AUTHORITTI

5.0

NOVEMBER 2022 | ISSUE #59

What Happens Without A Plan? PAGE 22 Need Luck to Make Your Next Career Transition? PAGE 27 Embodying Success PAGE 51 Self-abandonment and your sales process Page 57 What is Human Design & How It Can Help Magnetise Your Clients Page 81

Humans, ENTERTAINMENT & Technology

Steve Hoffman

USD $0.00

90+ PAGES

NOVEMBER 2022

AUTHORITTI5.0 MAGAZINE

EDITOR'S NOTE I have a love hate relationship with technology. On one hand, I rely on it in every aspect of my life and on the other hand I think about the future – especially when chips can be implanted in our body to apparently make our lives easy and seamless. No thanks. I don’t want computer chips in my body. The thought of logging into my virtual PC through a chip in my brain is not something I find attractive or will sign up for anytime soon. But then there is AI (artificial intelligence) and this is something that I believe most humans don’t understand, me included. This is why in this month’s issue, I invited Steve Hoffman to be my featured guest to help me understand the future of technology and the impact AI will have in our world. By the end of the interview, I was excited and felt a sense of relief because when you hear it from the source and someone who is

EDITOR

By Mary Henderson | Photo by Melinda Hird

immersed in the world of AI, you can rest assured that any fears you had about AI will probably be abolished by the time you finish reading this interview. I have to say that this interview was one of the best I have had. Steve is an absolute rockstar in this field and moves within tight circles in Silicon Valley. He speaks common sense; he is pragmatic and a really awesome human. This is why we must always seek information from experts. This interview is a perfect example of this. What I was buying into was and is not the truth because the reality is there are amazing companies doing amazing things with technology including AI for the betterment of humanity. Steve is one of those people who is doing just that. I think one of the greatest outcomes of technology is that it has taken away the barrier to entry in so many industries. For example, you can start your own TV show on YouTube and become an influencer in your own right.

You can start a motivational channel on TikTok and have millions of people share your content to their network or you can become a bestselling author without a publishing contract. None of this would be possible without technology as we know it today. The content you read in this magazine are from people I have met through my social media network based on mutual respect for each other’s work ethic and specialisation. There is so much scope and possibility when technology is used for good and not for bad. What are your thoughts about AI and the future of technology? Send me a message on LinkedIn, I would love your thoughts. I am sure Steve would love to hear from you after you read this incredible interview. Enjoy this issue of Authoritti5.0.

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CONTENTS 2 EDITOR'S NOTE

4 COVER STORY

22 GROWING, SCALING AND IMPROVING YOUR BUSINESS: JOHN KNOTTS What Happens Without A Plan?

27 CAREER DEVELOPMENT: GINA RILEY Need Luck to Make Your Next Career Transition?

35 NEUROSCIENCE: OMOZUA ISIRAMEN Here's How to Prevent Burnout Even in a Work Culture That Glorifies It

45 VIRTUAL ASSISTANT: LINH PODETTI 5 Tips To Grow Your YouTube Channel with Virtual Assistants

51 MIND & BODY: MARY MACDONNELL-HOCKLEY Embodying Success

67 MANIFESTATION: MARIA DAVIS Can Directions Give You Direction?

75 MINDFULLNESS: FALGUNI KATIRA 3 Tips to Manage and Inform Opinions of Self and Others

81 ONLINE VISIBILITY STRATEGIST & HUMAN DESIGN BUSINESS EXPERT: JULIETTE STAPLETON What is Human Design & How It Can Help Magnetise Your Clients

89 TOOLBOX: JAN SANTOS Podcasting Masterclass For 2022

93 BUSINESS TOOLS 94 PODCAST OF THE MONTH 95 SUBSCRIBE TO AUTHORITY5.0 MAGAZINE 96 TUNE IN TO THE AUTHORITY5.0 PODCAST

57 AUTHENTIC SELLING: MIRNA BACUN Self-abandonment and your sales process

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COVER

Steve

HOFFMAN

BY MARY HENDERSON AUTHORITTI5.0 MAGAZINE

NOVEMBER 2022

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Mary Have I got a guest for you! Buckle up, because this is going to be the ride of your life. Let me start by introducing my guest, Steve Hoffman, also known as Captain Hoff. He is the chairman and CEO of Founders Space, a global innovation hub for entrepreneurs, corporations, and investors with over 50 partners in 22 countries. He is also a venture investor, founder of three venture-backed and two bootstrapped startups, and author of several award-winning books, including Make Elephants Fly, Surviving a Startup, and The Five Forces. He also has a podcast – Founders Space Podcast. Oh my God. I need to take a breath after that. There's so much going on there. Steve. Welcome to Authoritti5.0. Steve Mary. It's fantastic to be here. Mary I'm not sure if you've realized that this magazine and podcast are actually called Authoritti5.0, which essentially is the merging of technology and human. So this fits you to an absolute! Steve I like to think of myself as a cyborg. Mary Exactly. Steve I am living the future now.

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Mary That is why you are here, to take us on that journey into the future. So in some ways we can prepare ourselves, but I really want to talk about the merging of entertainment and technology from a few different angles in our interview today, the first being entertainment, but in the form of social media. I love how you explain the way Netflix makes decisions on the type of content it creates. That is based on consumer feedback or a consumer feedback loop using AI technology. And it makes sense to me to gather your data and give the consumers what they want. It’s common sense. But, I want to divert to social media if I may, because my audience members are heavy content creators and are most active across all social media platforms. So how is AI going to impact the way content creators create content in the future? What will content look like a year from now? For example, I've seen a huge shift on Facebook and definitely LinkedIn. And it seems like AI is creating a resonant field that we are all subconsciously tapping into. What are your thoughts on that? Steve It comes down to the algorithms and how they use our data. At the end of the day, we post on Facebook, Instagram, and TikTok – doesn't matter. But we care about getting some reaction, that people are liking what we do, that they're sharing it, that they're commenting on it. These are the things that mean something to us because if we put it out there and nobody responds, we stop posting. There's an interplay between what we create and how the algorithms and data work. So the algorithms for each of the different social networks are different, and they use data in different ways. What they all do, though, is measure engagement. Their goal is to get us engaged, and even more important, if a post gets initial engagement at a certain level, then it gets propagated to more and more people. You can see that when there are comments on stuff, it just keeps going. Now whether it's conscious or subconscious, if a post got a lot of engagement, we’re going to post more. So let's say we are posting stuff about animal species going extinct because we care about that, but it's not getting much engagement. We may decide not to post more on that topic. Maybe it's just depressing our friends, even though it might be good for them to know about it. But this other topic is getting a lot of responses!

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It could be a silly thing about a Hollywood star or Elon Musk or whatever the flavor of the day is, but everybody's responding to it, so we tend to post more of it. And there's a bright side and a dark side, right? The bright side is the system giving us what we want. So, the algorithm’s looking at us personally, seeing what we like and giving us more of that, and it’s also seeing what the general mass of people responds to and giving them more of it. It's increasing our engagement, and shaping the conversation and changing what we post, how we post, how we react to stuff.

Now Facebook wasn't designed to do it in that way, because Facebook is more about your friends. And there are barriers to getting content out to people outside your immediate circle. Instagram is sort of in between, and on Twitter, each person has a different way of analyzing the content and how it would play in their ecosystem. So, what we're

seeing is a really interesting world where these algorithms are helping influence us. And then of course our behavior influences the algorithm. So, it's a loop, right? Mary Absolutely. So, does this mean that we are truly entering the edutainment economy? Would you call it that?

WE CARE ABOUT GETTING SOME REACTION, THAT PEOPLE ARE LIKING WHAT WE DO, THAT THEY'RE SHARING IT, THAT THEY'RE COMMENTING ON IT.

Knowing this, if you're in marketing and you want your message about important stuff to resonate and spread widely, even have it go viral, hopefully, you are going to craft totally different types of messages on every platform. For instance, TikTok is supposedly the best algorithm for discovery. You could be a startup founder, a businessperson, or you could be doing crazy videos where you're jumping through hoops of fire or whatever else will catch people's attention, and you can become a brand on TikTok. If you create the right content, it can go super viral, super-fast.

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Steve Yes. You know they talk about the information economy where there's information out there, and we even look at the news. And traditional media has totally responded to social media and its algorithms, because if you want your TV show or your news broadcast to go viral, you're going to be looking at how these systems work and you're going to adapt your content. And there are tons of clickbait out there and all these other things that don't really have a lot of substance, but they can get you to respond and that's enough to propagate them and more and more people are producing them. So, all of media now is really under the influence of these algorithms and data from social media, because social media is so powerful. It is the discovery platform; it is the way we find content. We used to sit and channel-surf. But the average person isn’t doing that anymore. We're discovering stuff through social media, through our friends, through TikTok, and places like that. And that's what's defining the trends.

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There are times in our life where we want to lean back for extended periods and be engrossed in the content.

Mary Steve, based on what you just said, does this mean that the average person has a strategic and deliberate approach to platforms like YouTube, for example, that create content exclusively for their target audience and are actually developing their own show like an Oprah show? Clearly, this approach works. It draws a lot of attention and builds a massive audience with millions of subscribers. Is this what we're talking about? You’re a movie producer, you know how TV stations work, how Netflix works – are they looking at acquiring these types of niche influencers who are self-creating their own success? Is the future of this economy? Steve Yes and no. There are different types of media. I was a Hollywood TV development executive among the many other things I did in the past. And, the media's changed a lot since I had that job. And luckily I chose to transition from traditional media very early on because I saw the future was in the intersection of technology and entertainment and media. Now, if we look at how people consume entertainment, how they consume media, and how they consume news, we see it doesn't really matter. Depending on the type of entertainment, there are different viewing and engaging habits. The are times in our life when we want to lean back for extended periods and be engrossed in the content. This is long-form entertainment like movies, Netflix series, TV series, and HBO. And there's this content on YouTube, which is longer too. But when we want that type of content, we go to different places, like HBO Max, to

Netflix, Hulu, or any similar services. Even YouTube has a certain section for its long-form entertainment. For the most part, we're looking for something that will entertain us for maybe half an hour. It could be much longer, of course; people binge-watch for hours on end, but that's what we want. And that type of entertainment is designed completely different because it's not designed as quick bites that we would share; it's designed to basically be subscription-based services. So we're paying for it. We want to get this real highquality content, but they're still using data to recommend different content to us. It doesn't matter if it's Netflix or Hulu, they're looking at what we want and they're using this data, but they're using it in a different way. It's much more personalized to what we want as opposed to personalized for us to engage by engaging other content. If you're on Netflix or Hulu and stuff like that, you're not leaving comments on this. It's not that type of content. It tends to be solo, although you could watch it with somebody else, most people just consume it by themselves. The short-form content is much more social, and it tends to be much shorter because it's what people have time for on their breaks – when they're multitasking when they're on their phones. They can take maybe 30 seconds or even five minutes to check out the short-form content like what TikTok has. They don't want long content, but they may want content with substance. So there's content that's just pure entertainment; there's content that's news-based. There's comedy content that will get you a laugh, and there's content that will educate you, or

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inspire you. It’s all there but in a completely different form. So, that's how these media channels are playing out in our lives. We're adopting multiple media channels for different things. Mary Absolutely. So you understand movies, you understand AI, and that's a big part of your background. Let's say you are sitting with an entrepreneur having a coffee, and they ask you for your advice on how to be seen, how to be heard, or perhaps how to start a movement for a worthy cause. When you put on these two hats, movies, and AI, what does that conversation sound like? What advice are you giving them? Steve So when I give people advice, I tell them AI is not your enemy, although some people think it is. It can have positive and negative effects on society. AI can have a positive social effect, bringing us together over content that we wouldn't otherwise see that helps us connect with our friends and exchange opinions. Of course, all these ideas can also be very negative as they propagate content that isn't good for society, or maybe just wastes our time. Let's call it junk food media.

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If you want to promote a brand or your business, whatever it is, you need to be effective in today's world, not lost in the morass. So you’d better understand this and how AI works. It's about who comments on your stuff, whom you engage with, and who shares it. Are you interfacing with the right influencers? Will this have power? All of this matters. And if you take it to the next level as a content creator, this is where the next competitive environment will be for all of us out there who want to promote our companies, our brands, media, and ourselves. Whoever you are, you're going to be using AI more and more. It won't just be these algorithms on these social networks, but you will actually be using AI to create your content. That is the next open frontier. And those tools and technology are coming to you today. Mary Yes, absolutely. Steve, I want you to put your startup hat on now. You know I use technology in a really big way in my business. We've built a whole platform that allows me to deduce data from an individual, so I can help them define their brand essence using data that's based on their truth because they're importing information, which is the truth. And we are using that information to design their brand profiling, etc. I have found that to be

AI CAN HAVE A VERY POSITIVE EFFECT SOCIALLY, AND BRING US TOGETHER OVER CONTENT THAT WE WOULDN'T OTHERWISE SEE THAT HELPS US CONNECT WITH OUR FRIENDS AND EXCHANGE OPINIONS Mary Tons! Excellent analogy! Steve Tons of it out there. However, we have to learn how to use AI effectively in our lives. It's really important because if we don't understand how AI works, we don't understand how people are using data. We can't make educated choices on what media we consume as media creators.

incredibly powerful because they're not trying to be somebody else; they're unapologetically themselves. We're just using data based on them. And that is it. There's nothing else that's influencing that. So a lot of those who listen to this podcast and read this magazine have a service-based business. I have a service-based business as well, and I wonder: What does the future of a service-based business look like? I don't believe that just showing up to a meeting

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with your compendium and taking notes and spitting out information based on your 20 years of experience is okay; I think that we need to go deeper than that. And this is where I think technology's going to play a really big role in the two different consultants who show up: One has an aspect of technology in their business that can pull out real information that can be used. The other one is based on past experience and no data. What is your view on that? Steve Well, past experience is always going to be valuable, but if you don't have data in your arsenal today, you can't compete because these tools are coming online. Now, they're extremely powerful, so why wouldn't you want to know everything about your customer or your client? You should be using the latest tools to get as much information and prepare yourself as well as possible to service them, to give them the value you promise that you can. And data is extremely valuable. Let me give you just one great example. Facebook did a study and asked people about the content they liked. What content would they click on? Would they click on the video about global warming or the cute cat video? Would they read this article or that article? And people would say they’d definitely watch this video but not

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that other one. They’d click on this article, but not that one. Then FB asked its AI the same question, which basically looked at everything these people did on Facebook. What would this person do? What FB found was that people do not know themselves as well as their AI does. They might say they’re definitely going to click on that article about Ukraine because they want to know what's going on, but they actually clicked the cat video! Their AI knows that 80% of the time they are clicking on the cat video, even though they say they’re not going to watch it. We want to be like our self-image, not who we actually are. So if you're serving clients, you want to know who they actually are, and you also want to know who their customers are. If you're going to help them achieve their goal, you can't know them just based on your past experience or your assumptions because they are going to be wrong and they're going to be biased, right? Human beings aren't good at data. We don't process data well. If you read anything by Nobel Prize winner Daniel Kahneman who wrote all about human bias and cognitive functions, you’ll see that human beings do not understand themselves very well. They do not process data very well. Our brains weren't designed to do this. Algorithms do it extremely well, but

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they are only as good as the data. So if your data is fundamentally flawed, the algorithm's going to be flawed. If you're pulling from a good source of data, the algorithm is going to give you great answers. It doesn't really matter what business you are in. Every single business on this planet can be made more intelligent, and the ones who figure it out and use those tools to rethink how they do their business will be the winners. That's how capitalism works. If you produce, if you can do something better, you are going to survive. Mary And, Steve, you are talking about everyone, regardless of the size of their business. We have to embrace it in some shape or form to actually also grow as an individual and grow as a business. Is that what you're saying? Steve Absolutely. So let me give you some concrete examples of how AI is going to totally change the service industry and every other industry. There are AI algorithms that can take a low-resolution photograph and make it look like it was super high resolution. Super clear. Why is this so important? Well, think about it. If you're a content creator, and you can only pull low-res content, you're not going to post it, right? So that excludes a ton of content out there, public domain content, old photographs of people, old videos

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IF YOU'RE SERVING CLIENTS, YOU WANT TO KNOW WHO THEY ACTUALLY ARE, AND YOU ALSO WANT TO KNOW WHO THEIR CUSTOMERS ARE AUTHORITTI5.0 MAGAZINE

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with a simple AI algorithm that cost almost nothing, you can upgrade. You can access all this content and make it look like it was a picture taken yesterday, huge at very high quality There's a platform out there called OpenAI, founded by Elon Musk and others in 2019. Microsoft is a huge investor. OpenAI has this new GPT-3 algorithm, its latest version of their algorithm, out there. And they have a function on it where you can literally describe a picture, and it'll draw it for you. My son put a black-haired boy talking to a red-haired girl on a cell phone and boom; it created this picture and it looked really cool. Think about that for marketing. Think about branding. You can just describe something, and it's an image. Let me give you another example. There is software out there right now that I and a lot of bloggers are using. Literally, it can write a blog article in AI. All you do is give it a headline, and it writes the article for you. Of course, you still want to edit the article, but it saves you an enormous amount of time. Mary Absolutely; time is currency, so these types of AI tools play a positive role in our lives. So to your point, we have to see how AI can add value to our lives, not how we can create fear in our lives. Steve Exactly. So using AI constructively can make you a superhuman because all of a sudden you can spend three hours or less writing this article for a client that you might have originally spent three days writing. Let’s say they come to you and they need something on the latest teen fashions and the trends going on right now. You'd have to research all that to figure it out. So you type in

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“teen fashions,” and all this stuff comes up, pulled from this massive amount of data that you have to read and use. That’s basically what the Ai is doing: digesting all the content on the internet. Literally, they have huge server farms. You would never be able to do it. And then AI can rewrite it because it has these language algorithms that can rewrite. So there's no plagiarism; plagiarism checks are built into the software tools. It can take the latest teen fashion articles, pull all this content, rewrite it for you in a non-plagiarized way, and you can just publish it. Mary That's unbelievable. Steve It is unbelievable. Mary Steve, let's look at the other side of AI. What about things like facial recognition on my phone? Putting my thumbprint on it? Putting my credit card in there, which actually does freak me out? Should I be worried about that? Steve Of course, we live in a post-privacy era, whether we like it or not. You know, your phone is not only a tracking device of where you are geographically at any time, but it's tracking everything you do. They’re gathering your data about the apps you use, and you have very little knowledge, very little control. And like I said, Facebook is starting to know more about you and your preferences than you do. Knowledge is power, and this power can manipulate you. We've seen it used in elections in very negative ways, manipulating people, and it will continue to do this.

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KNOWLEDGE IS POWER, AND THIS POWER CAN MANIPULATE YOU

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We are pawns in this big experiment that's going on right now with data and AI. But we have to be aware of the positive side – making us super productive, and giving us more of what we want. In the future, I'll be walking out outside, and I'll wonder where I should eat. Instead of scrolling through Yelp, I will just say, “Where should I eat?” The AI will know my food preferences and will say, “Let me book a restaurant for you. I know you love Vietnamese food. I'm looking at this great Vietnamese restaurant and I'm going to order for you.” So you won't even have to order. You can literally show up there, and the food will be on the table. That's our future travel. Where do you want to go next? Maybe you want to go somewhere exciting. AI's going to figure it out for you. It’s going to book the hotels, knowing that you don't like to spend too much money. So it’s going to look for the best deal. All of this will be handled, and you'll be like super happy. AI will propagate because it's so good and it gives us so much value. AI is just a tool, right? If it's used responsibly, it can give us enormous amounts of value in our life, it can make businesses far more productive, and it can entertain us. Of course, if the tool like any weapon or any tool is in the wrong hands of the wrong people, it can be used to exploit and manipulate people, and take us down a very negative path. Our goal as a society is to make sure these tools are used in responsible ways. Mary I really love that because I think

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that a lot of people have this real fear around AI and it is used for the negative, not for the positive. And I think that when there are people like you behind these types of technologies, but also conversations at a much higher level, we really need to look at how we can create this for the social good of humanity or the betterment of humanity. So, tell me what changes you see happening within the next five years in startups, entrepreneurship, and especially service-based businesses that sell solutions to solve complex problems. Steve Yeah. So, if people really want to go wild on this whole idea of AI and where it's headed and how it will reshape our lives, business, and culture, they can read my book, The Five Forces that Change Everything. It goes super deep on some of these questions, as well as the ethical and political questions. In a practical sense, AI is going to change everything about the way we live. You cannot overstate the impact it's going to have because it has a compounding effect. It gets into every nook and cranny of what we do. Let me give you another concrete example: deep fakes. We know a deep fake is basically an AIcreated image that looks just like us. It could look like anybody like President Biden, Donald Trump, or whoever you want. I can create a deep fake of myself now, and in the future, these are going to be hard to distinguish. And not only the deep fake of my image but my voice.

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AI IS GOING TO CHANGE EVERYTHING ABOUT THE WAY WE LIVE. YOU CANNOT OVERSTATE THE IMPACT IT'S GOING TO HAVE BECAUSE IT HAS A COMPOUNDING EFFECT.

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THEY'RE ALWAYS GOING TO GRAVITATE TOWARDS THE SIMPLEST POSSIBLE WAY TO DO ANYTHING I don't have time to interface with all my clients. They like my Captain Hoff personality and want startups come to me all the time, asking questions, but I can't talk to every individual startup. But in the future, I will be able to create a Captain Hoff avatar, which will be powered by AI. So it'll have a huge knowledge base of what I know about startups in general and all these rules about them. It will have digested all of the books that I've written. It will know what advice I would give based directly from my book. And instead of maybe reading my book, somebody will come up an entrepreneur and say, “Captain Hoff, can you help me with my startup? I have this question and this question and this question,” and Captain Hoff, the avatar, will give that startup oneon-one service that I would never be able to do. And if you are out there and wanting to engage customers, wanting to engage clients, or wanting to do different media, we may be using our avatar as our second self or third self. You can replicate it an infinite number of times. So your avatar could be out there right now during a podcast interview. Maybe I can't do the podcast interview because I'm flying to Europe. Talk to my avatar. In the future, you may not even know the difference; you could think it's me, even when it isn’t.

It could get that good. And if you think about celebrities and brands, you see that everybody's building their brand; there are online celebrities who talked about that. A lot of us will be licensing out our image and our avatar to appear in a movie or on a TV show. We won’t need to be there; we could be sitting on a beach, sipping Daiquiris while our avatar does our work. Mary Well, where does metaverse fit into all of this? Because I don't know, and I haven't embraced it at all. But how does that fit into all of this? Is that going anywhere? Are people embracing it? I read that Facebook had a massive loss. What's going on in that space? Steve Facebook's whole metaverse push was silly. What it’s been pushing was a great way to distract people from all Facebook's problems. I can paint a new direction, a new image of Facebook; it changed its name and all that great branding strategy. But the actual implementation of the metaverse that it envisioned was based in large part upon its acquisition of Oculus, the virtual

reality thing. And the bottom line is, first of all, most people did not and still do not really care about virtual reality at the level of quality it has been delivered to date. But there's a niche audience that absolutely loves it. But 98% of the people out there are confused. It's an awkward interface. It takes a long time to do stuff in VR. Imagine Mark Zuckerberg's vision, and he's super smart, but we all make mistakes, right? We all have our blinders on. And he had his big blinders on, and he got blinded, even though he's a tech guy. He got blinded by the coolness factor and potential of VR. But that coolness potential hasn't manifested itself in our lives, because at the end of the day, people want to get stuff done. They want to achieve a result. They're always going to gravitate towards the simplest possible way to do anything. So, the simplest possible way to interact on the social network is not to sit down, put on a clunky VR headset, go in there to this virtual space, interact with people and their people.

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It takes a long time. It's awkward and not that productive. In two seconds, I can be on Instagram and message somebody, read their messages, find updates, and get in and out really quickly in 30-second chunks. You can't do that in VR. That's the number one barrier. Number two, study after study has found that people don't want to interact with random strangers in a VR world for very long. Yes, there's a novelty factor. It's cool. You know, go into this VR world, boom, boom. But then most of us have had enough with these random people who are there. We just don't have time for that. It's not getting anything done. Now, we did see an explosion in virtual land purchases on the blockchain. So there's the Decentraland sandbox, and a whole bunch of other sites that don't require you to put on a headset. They just require you to go in, usually on your PC, and navigate through this virtual world. Of course, VRS have been around a while. This whole metaverse has been around a while. Second Life was a huge fad. And then it died away, because people don't really care about engaging with other people in these virtual spaces, whether it is with a headset or a third world, just on your computer.

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But why these next-generation ones took off was not because of the metaverse. It was because people were speculating on buying digital assets. So they had made a fortune in these cryptocurrencies online and they said, wow, NFTs. You know, I could buy virtual land. I could buy a virtual third home in this virtual world. How cool is that? I bet if I bought one now, if I got in early, somebody else is going to pay maybe a thousand times more than what I paid. So people started to pour money into this and those virtual things went way, way up. What happened, though? It's sort of a fools game, right? The last one holding these virtual objects, whether it's an NFT, a virtual home in a virtual world, or land, usually someone has way overpaid and gets stuck taking a huge loss. As the novelty wore off, we haven't seen the sustaining power because you need to hit real needs, like in any business. If it's not more entertaining than an interactive game that people love, if it's not more entertaining than a Netflix movie, if it's not more entertaining than looking at our feed on a social network, people are going to go back to the other ones. They're not going to persist. And that's what we've seen. Mary Do you think NFTs are dying as well? Because I saw a big hype and I'm starting to see it come down again. So what's your take on NFTs?

PEOPLE WILL PUT DOWN THE PHONE AND ACTUALLY ENGAGE WITH YOU AND IGNORE THE MESSAGES IN A SUSTAINED CONVERSATION AUTHORITTI5.0 MAGAZINE

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Steve I've been saying this since the beginning that they're way overvalued. Since the early days, what it came down to was speculation. A lot of people thought they could get in early and flip these fast, just like they've done with tokens. And I don't call it investing. I call it pure speculation, and although you can make a lot of money in speculation, you have to know when to buy and know when to sell. People became Bitcoin billionaires and all these other things.

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WHOEVER OWNS THE RIGHTS IN THIS COMMUNITY SHOULD ASK:

But the NFTs are even kind of sillier because you can make an endless number of NFTs about anything, unlike Bitcoin, which has a limited supply and it could be argued that it's a store of value, like gold. These NFT people are just producing an endless supply of them. Now some like the big ones like Bored Apes have a limited number. There are only 10,000 of these apes, but even those got way overbid. And what can you do with those NFTs at the end of the day? You can put them on your Facebook profile, but then anybody click on them, download them, and put them on their Facebook profile. And even though you bought the NFT, you don't really own it. You own an instance of it on a specific blockchain, but unless they give you other rights according to the law or the trademark rights in certain countries or territories, what you can do is very limited. An investor group formed a DAO, which is a Decentralized Autonomous Organization. They bought the rights to a rare copy of the book of Dune. They actually thought they owned the copyright, but no. All they owned were the rights to this specific book of Dune, not the copyright or the trademark. They thought they were going to make a fortune by making the next Dune products, movies, whatever, but they found out that no – they don't own anything that would allow that.

COVER

And this is where people are waking up, and the speculation always dies out. So the lasting value of NFTs is directly correlated to a couple things. First, it’s correlated to what actual intellectual property rights the NFT comes with. You have to read the fine print. In the most cases, 99.9% come with nothing, except the right to resell it on a certain platform. Second is the platform itself, which frequently is community- based. So NFTs can be based around comic books, around movie characters, or around Harry Potter. And whoever owns the rights in this community should ask: Is it a sustainable community? Will people value that NFT for the community because our communities are social things? People want to have a certain cachet in the community. In a game community, many people will spend a lot of money on game items that literally dress them in cool armor, so they look super cool. If you play Legal Legends or other things, and you tie NFTs into these types of communities where that community generates the value and that community has staying power, then perhaps an investment in these NFTs is a reasonable one. Because you know this community isn't going away, you believe that over time it'll become more valuable, or you don't care.

IS IT A SUSTAINABLE COMMUNITY?

You just value owning that NFT in the community for the social recognition. It gives you status. It gives you other factors could be enhanced with actual capabilities within a game or a world like that. So, I do believe in NFTs in those cases. I'm not anything like a hater; I'm a tech guy. I love these things. So, I do believe there's value to NFTs, but you have to be very careful. And if you are just following the lemmings, you're going to go off a cliff.

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Mary Absolutely. So in terms of what we've spoken about in this interview, where does the human come into it? And I'm asking that question because the last two years we've been housebound, we've been using Zoom. Everything's been through a screen; actually, a 100% of my business is over Zoom. I don't physically have meetings with anyone because 85% of my clients are international, but I do need that human connection, Steve because things are different when you are with humans. So what role does the human play in AI technologies, all this stuff that's happening within the next five to ten years? Steve Well, hopefully, this technology will enhance the quality of our lives because at the end of the day, our lives are what we live. Do we want to have all our relationships on Zoom and social networks? I don't think most people want that. Rates of depression, medication use, and substance abuse have been going up worldwide, especially during the pandemic because people were trapped in their houses and this was their only outlet. And it's not how we, as biological beings, were designed to function. If we don't have that in-person face-to-face interaction, the human touch, it feels like we're in an isolating environment. It can be very depressing for a lot of people. And it changes our behavior in not-so-positive ways. So these factors are important things to consider when you, your kids, spouse, or friends are using social media. We need to limit how we use all of this technology and use it responsibly for ourselves because it’s so easy to get sucked in. There's so much going on that it can take over our lives if we let it. One positive thing I've noticed is when smartphones first came out and went mass market, everybody had their iPhone or Android. You'd go to a party or out to dinner. And everybody was on their phone all the time, just ignoring the people around them. I've noticed that at least among the people I'm interacting with these days, people will put down the phone and actually engage with you and ignore the messages in a sustained conversation, which for a period of time seemed like a threat. If you were having lunch with somebody, they would pick up the phone every time a new notification came in. And that was totally annoying, but people have adjusted for the most

COVER

part. And if they don't, I don't really hang around them because I find it quite rude that they're on their phone, while we're supposed to be having lunch. My point is we can get control of this technology. We can use it effectively to enhance our lives. It doesn't have to become a negative unless we let it be. Mary Steve, who do you predominantly work with? Do you work with startups? Do you work with large organizations or individuals? Steve All of them. Founders Space is a startup hub, an entrepreneurial hub about innovation. We help entrepreneurs innovate and go to market, raise capital, and build their businesses. That was the core of our business – helping everybody from across the United States, and from around the world, come to Silicon Valley to get their company going. That was Founders Space's original mission, but we grew. And we grew internationally; we now have over 50 partners in 22 countries. I spend 70% of my time traveling, which I think is really cool. I meet face-to-face with people all over the world who are doing this. We work with governments like in the country of Georgia I just returned from. Now I'm going to Austria to work with its government. Then I will fly to South Korea to work with the government and its startups. And then I may fly to Kazakhstan to meet its president and work with their team. And then the following month in October, I'll be in Uzbekistan. And we also work with big corporations that want to innovate. We consult with giants like Qualcomm, Intel, and Huawei. We have consulted with them and actually helped them innovate and connect with entrepreneurs and build ecosystems. And then for me personally, the most fun I have is when I'm with really creative people who want to make a positive impact, who want to make positive changes using technology. So, I know all these issues we talked about today so well because I'm thinking about them day and night. And I'm thinking about the negatives and the positives. So how do we take these technologies, these great entrepreneurs, brilliant minds, and put them to use to make our world better?

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Mary Do you think that companies really do care about using AI for the betterment of humanity or do they use it because they can? I just feel sometimes that there are a lot of sinister people and companies. Do you think that companies genuinely care about the betterment of humanity?

Steve So some companies do, and some don't. A lot of it comes down to corporate culture, which is dictated from the top down, not from the bottom up because the bottom level has to conform to what the people at the top are doing. Companies like Facebook are a very poor example because I don't know that Mark Zuckerberg has a moral compass. He has demonstrated that he will do whatever's good for Facebook, which is what's good for him and his shareholders, and his wealth. He will not put the brakes on all sorts of data use that is to the detriment of users and society. He's only done it under pressure from politicians and the media, which hit him back hard, and public opinion went against him. Look, I'm talking about him now because he has become much better, but not of his own volition. So I do not trust him as a leader from the top down setting Facebook's goals for our betterment unless he sees the light and converts into a socially responsible human being. He may do that someday,

COVER

but to this point, he has not. A lot of companies have a Zuckerberg in them; it's not just Facebook. But it's not that Zuckerberg is evil. He's acting out of self-interest, which can be good in capitalism. We like to say that Adam Smith's enlightened self-interest would be nice, but he's sort of missing the enlightened part. So we want our leaders to make ethical choices. Whenever you are running a business, you are making ethical choices. You could say you’re just a business person, but you are never just that. You are a citizen of society with a lot of power. How will you wield it? How will you use this power? And this is not new to the society. This has always been true. The Robber Barons, the Carnegies, the Rockefellers of the world at first maybe looked very unscrupulous. But most of Carnegie’s money went to all these foundations and great things. So people are a mixed bag. You know Zuckerberg isn't all bad, right?

He's given to charity, he's founded hospitals, he’s given to schools. Let's not totally paint him into a corner. He wants to win, but most businesses want to win. So a lot of times they will make compromises on what to do. And most entrepreneurs aren't pure evil or pure good; they're somewhere in the middle. You look at Patagonia, a company that veered more towards the enlightened side, leading the charge when it wasn't even fashionable to be more sustainable. And you see entrepreneurs out there who are really doing amazing things. Those are the ones I want to support. If you can AUTHORITTI5.0 MAGAZINE

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WE WANT OUR LEADERS TO MAKE

ETHICAL CHOICES demonstrate to me that it's in your DNA as a human being that you really care about those things, I want to support you. Let's support them with our dollars and with our time. If we see entrepreneurs who are really more cutthroat, really more concerned about the bottom line even at the expense of users, the expense of society, let's try to not give them our time, our attention, our dollars. Mary Yeah. I'm with you one hundred percent. Steve And it comes down to all of us, right? We can't just blame them and say, well, I have no choice. We always have a choice. Mary Absolutely. Oh my God. I love that. Oh, we could just do a whole segment just on that topic. Now there's one final question that I ask all my guests and that is, if you could meet someone who is no longer living, who would it be? What would you ask? Steve So I would want to meet Maimonides, an ancient Jewish philosopher. I'm Jewish, by the way. I would ask him: How can we as human beings get ourselves to forego our self-interest and do more good in the world instead of focusing on more of what we want? How can the most ambitious of us who want so much overcome our ambition? I think all of us suffer from this a bit, and all of us could be doing more good. I know absolutely that I could be spending more of my time doing good, rather than trying to benefit myself, and I know people who do this, actually take that step in a serious way. We'll do it in small ways, but like totally transforming who we are and what we do. And how could more of us do that?”

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WRITER'S PROFILE Mary is an internationally recognised Personal Branding and Online Specialist who helps industry experts turn their knowledge, wisdom and skills into a 6 figure+ online business and become a recognised brand in their niche or industry. Mary is also the founder of Lights.Cameras.Action an end to end coaching program designed to get industry experts to commercialisation in 24 weeks. She is also the founder and Editor in Chief of Authoritti5.0 Magazine. Mary I love that! I got goosebumps when you said that, Steve. So how can people get in touch with you? Steve I'm super easy to reach. You can reach me by simply going to FoundersSpace.com. I'm there. All my books are there, Make Elephants Fly, Surviving a Startup, and The Five Forces. Tons of videos, and tons of content. You can also find me on virtually every social network, just search for Captain Hoff or Founders Space. LinkedIn is a great place. I respond to all my social media. Mary Dana, we've come to the end of the interview. And I always like to ask my guests this one last question: If you could meet someone who is no longer living, who would it be and what would you ask or what would you want to know? Steve Thank you, Mary. You are a great interviewer, and I mean that because I'm only as good as the interviewer who asks the questions. You are just wonderful to talk to. Thank you for having me.

You can contact Steve here:

www.foundersspace.com www.linkedin.com/in/foundersspace

CONTACT MARY:

www.maryhendersoncoaching.com

@MaryHendersonCoaching @MaryHendersonCoaching @MaryHendersonCoaching AUTHORITTI5.0 MAGAZINE

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GROWING, SCALING AND IMPROVING YOUR BUSINESS

What Happens Without A Plan? By John Knotts

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GROWING, SCALING AND IMPROVING YOUR BUSINESS

During his 1962 State of the Union Address, John F. Kennedy declared, “The best time to repair the roof is when the sun is shining.” How often do we put off strategic, business, and preparedness planning? Everyone knows that, if you own a business, you should have a plan … right? So, what really happens when you don’t have a plan? I mean, it’s not like anyone dies right? On Valentine’s Day, February 14, 2021, all of Texas was hit with one of its deadliest natural disasters, unofficially referred to as Winter Storm Uri by the Weather Channel. 246 confirmed people died due to a lack of planning! The Electric Reliability Council of Texas (ERCOT) failed in its mission when the entire state was plunged into below-zero Fahrenheit temperatures. Electric companies across the state, at ERCOT’s direction, initiated rolling blackouts to protect the Texas electrical grid. Over $200B in damages later, five ERCOT board members resigned, and a sixth potential member withdrew his application to the board. All six of these members lived outside of Texas! What happened? Even though a massive winter storm, which blanketed 75% of Texas in 2011, pointed out challenges with Texas winter preparedness, these issues went unresolved. What was worse is that ERCOT board members, earning $500K to $800K annually, failed to have a contingency plan should a disaster of this magnitude occur. Exacerbate the entire problem with a state full of people that also did not have the plan to respond to these types of freezing temperatures. AUTHORITTI5.0 MAGAZINE

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GROWING, SCALING AND IMPROVING YOUR BUSINESS

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This was the result of not planning. Some people might say, “Well, you couldn’t have planned for that to happen.” To which I wholeheartedly disagree.

GROWING, SCALING AND IMPROVING YOUR BUSINESS

CONTRIBUTING WRITER'S PROFILE

Aside from being a personal and professional business coach and consultant (coachsultant), my wife and I own a 100-acres equestrian business. There are 40 horses under our care on the property – 40 living, breathing animals – three-quarters of which belong to our customers. For us to not have the plan to deal with disasters such as this is unconscionable. Just like it was for the ERCOT Board. Thus, we have a Disaster Preparedness Plan, which includes a checklist for dealing with freezing weather conditions. When the storm hit, and our power was shut off in the middle of the night at -6 degrees Fahrenheit (-21 Celsius), our water well went out. We were one among thousands across the Texas Hill Country that lost their well. Horses drink five to ten gallons (18 to 38 liters) of water a day! Our well wasn’t fixed for two weeks!!! However, we have a plan – a plan that was created when the sun was shining.

As a personal and professional business coach and consultant, John Knotts has been growing, scaling, and improving businesses for over 25 years. John portrays himself as a Success Incubator with his company Crosscutter Enterprises. His deep thought leadership on #business and #success can be found on LinkedIn, Facebook, Twitter, and his website, www.crossctr.com.

Damage, across the farm, still cost us over $12K, but we survived, and all the horses and employees were fine. If we were without a plan – if we were not prepared – this would have been much, much worse! So, the next time you ask yourself about the value of a plan, consider the real ramifications. We are in the fourth quarter of 2022, and this is the time for you to set down some time to plan for the new year. Consider the potential impact of not having a strategic, business, and preparedness plan. If you would like to see how to quickly build a Preparedness Plan, here is a short 22-minute video on the subject: https://youtu.be/AfMCb-86pOQ.

CONTACT JOHN: @successincubator

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CAREER DEVELOPMENT

NEED LUCK TO MAKE YOUR NEXT CAREER TRANSITION? Nine ways to increase your odds of landing a job faster

By: Gina Riley

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Wouldn’t it be great if we could wave a magic wand and teleport ourselves into our next best job when we felt ready? If you are like me, you don’t have a magic wand and haven’t crossed paths with a wizard or fairy godmother, either.

IF YOU’VE BEEN WAITING TO GET NOTICED AND PLUCKED OUT OF OBSCURITY FOR YOUR NEXT JOB, IT IS TIME TO PULL YOUR HEAD UP FROM YOUR DESK AND TAKE PROACTIVE STEPS TO ENSURE A FULFILLING FUTURE.

CAREER DEVELOPMENT

Remember, your resume and LinkedIn profile are not static.

DON’T BE AFRAID TO TWEAK AND MODIFY THEM TO MIRROR THE KEY QUALIFICATIONS THE COMPANY IS SEEKING. YOUR CAREER IS EVOLVING AND SO SHOULD THE WAY YOU HIGHLIGHT YOUR SUCCESSES AND MARKET YOURSELF.

If you want your next career transition to go more smoothly, create your own magical luck with the following practical steps outlined below.

PLAN A FEW STEPS AHEAD What do you want to do in three years? Five years? A decade from now? Would you like to move up the ranks? Gain exposure to multiple job functions? Before you can plan to get where you want to go, you need to make a target. Make a list of jobs, industries, and target companies to provide the focus for your time and attention. Then, gather job descriptions and use them to make a list of the common keywords and phrases, skill requirements, and the outcomes the companies are seeking from qualified candidates. Once you have a working list, conduct research and hold informational meetings with people who are working in your ideal jobs to find out the qualifications and experiences that have made them successful. Find out if you may encounter perceived skill gaps you’ll have to explain or plan to gain experiences that will qualify you to compete for the jobs you want to target. Stay focused on your goals and spend your time wisely so you benefit from the long-term strategies you put into place.

PREPARE YOUR MARKETING AND MESSAGING Create marketing messages that speak the language of future decision-makers. This may come in the form of your resume, LinkedIn profile, and what you write and speak about. Use the information you uncover in the research phase to update your resume and LinkedIn profile to increase the probability you will populate in searches conducted by talent acquisition professionals.

DROP THE “SPRAY AND PRAY” JOB APPLICATION APPROACH The “spray your resume” and “pray for a response” approach is when you spend most of your time applying to visible opportunities on job boards or company websites, then wait for a response.

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CAREER DEVELOPMENT

Applying to visible, posted jobs is a viable part of a job search, however, according to Steve Dalton, author of the 2-Hour Job Search, as an outside applicant, you have only a one in thirteen chance of landing the job over an internal referral. Applying through job boards should be a small fraction of the time you spend on your total job search.

If you have a few perceived skill gaps, then you will need to rely on a solid networking strategy to make sure you are equipped with the honest information you need to address these gaps. Do this by holding informational interviews with people who are doing the job you desire and asking them about the essential skills they use to excel at what they do.

Before applying to a visible job, consider doing research to find connectors who can help you get your application materials in front of decision-makers for consideration (recruiters and the hiring manager). These people can be identified if you’re willing to spend the time searching for them. If you choose to apply first, do not let the sun set before you do this work on the back end.

According to Elizabeth Zeller, Chief Financial Officer for the Oregon Child Development Coalition says contributing to your network and overcoming perceived skill gaps is key “because that’s when your network comes through for you” and you can “use it strategically” when considering key influencers to tap into. “Look at skills and experience gaps critically” and see if you “can fill out one aspect.” Make a continuous learning plan which could include “pro bono volunteering in the community or taking on a special project.”

Additionally, avoid frustration by applying for jobs for which you are most qualified because decision-makers will first focus on candidates who closely fit the requirements.

SHOW CONTINUOUS LEARNING BY ADDING TRAINING, EDUCATION, AND CERTIFICATIONS Employers love continuous learners who stay on top of the latest skills. Make yourself a hot commodity by adding new credentials to your career portfolio and weave this into your marketing and interview stories. Need some ideas on what would be the most valuable way to spend your time? Conduct informational conversations with people who are doing the ideal work you would like to do and ask them what skills they use that make them successful on the job. You can also speak with mentors or coaches for this advice, too.

ADDRESS PERCEIVED SKILL GAPS PERCEIVED SKILL GAPS ELEPHANT IN THE ROOM.

ARE

THE

When decision makers are interviewing, they are trying to assess if you have the knowledge, skills, and abilities to do the job and if you’d addressed similar situations in the past.

NOT ALL INTERVIEWERS ARE SKILLED AT ASKING THE RIGHT QUESTIONS TO FIND OUT IF YOU HAVE THE SKILLS REQUIRED AND WILL WALK AWAY ASSUMING YOU LACK WHAT THEY NEED.

BE A VALUABLE CONTRIBUTOR IN YOUR NETWORK AS A CONNECTOR, VOLUNTEER, OR CONSULTANT Contributing to your network in a variety of ways can increase your fortune. You could expand your network by volunteering for causes you believe in or align with your field or industry. By surrounding yourself with the right mix of people, you’ll be exposed to multiple perspectives and diversity of thought which can lead to the generation of new ideas and insights. Take time to serve others by building mutually beneficial relationships and help provide people with access to opportunities. As HR pro Angela Shaw, SVP of Talent for Amplify Credit Union says, “It goes back to putting deposits in the bank.” The work you put in upfront may come back to you in the form of new business, new customers, speaking engagements, or a new job opportunity. Another way to create your own luck is to offer value as a consultant to prospective target companies. As Shantanu Gupta, CEO of Cascade Systems says, “Offer help without any expectations. Don’t expect the outcome of your helping will result in a job offer. Have conversations. Offer your wisdom, your guidance and your brain. The job found me when the timing was right – following all the conversations that laid the groundwork for the opportunity to present itself. You have to keep your network up, even if you don’t know if it will bear fruit. Do your research and listen first to show you understand their problems.”

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CAREER DEVELOPMENT

You could even consider volunteering to take on a mission critical project internal to your current company. John Knotts, owner of Crosscutter Enterprises says, “If you are in a company now, look for what’s broken and offer to fix that.”

CREATE AND ACTIVATE A THOUGHT LEADERSHIP PLAN TO BECOME KNOWN AS THE GO-TO EXPERT IN YOUR SPACE AND TOP-OF-MIND WHEN OPPORTUNITIES COME UP, CREATE CONVERSATIONS AROUND A VIRTUAL “WATER COOLER.”

Create Your Own Luck Success Story “Two years before becoming a full-time coach I decided to focus my coaching (side hustle while being an engineering manager) on developing managers. I didn't look for a job in coaching, I booked a room and invited managers in my network to come for free manager coaching. 6 responded and for 3 months I coached them to success. I learned a lot about what it takes to run a cohort. When a full-time role opened up - I could already show experience and testimonials! Bottom line- don't wait for the opportunity to do the next thing. Start doing the next thing even if it's only 1% of your time. I still look back and I’m amazed how things turned out. I didn’t plan the next opportunity; I did what felt like a good next step. I guess the universe always generates opportunities and we just need to be ready to see them.”

Nir Megnazi, Leadership Coaching Program Manager, Intel Corporation

Thought leadership could include speaking, writing, going to events, posting on LinkedIn or other business forums, and highlighting great people by shining a light on them. You don’t have to be the expert at everything! Demonstrate you are a continuous learner by sharing what you know and by inviting others to join in on the discussion. One of the best ways to share your knowledge and expertise with others is to create discussions on LinkedIn about topics related to leadership and team development, your industry or field, or the latest trends and advances in technology. Sprinkle in a balance of showing your human side with times of success and failures that afforded you an opportunity to learn. As Mary McDonnell, Director of Esteem Builders LTD says, “The quality of the content you share on social media indicates your commitment and engagement in current trends and research.”

PREPARE A FINALIST PRESENTATION MY FAVORITE SECRET WEAPON, PARTICULARLY FOR EXECUTIVE-LEVEL JOB SEEKERS, IS TO PREPARE A “FINALIST PRESENTATION,” IN THE EVENT YOU BECOME ONE OF THE FINAL TWO OR THREE CANDIDATES WHO INTERVIEW OR PRESENT TO A BOARD OF DIRECTORS AND LEADERSHIP TEAM. The presentations I help my clients put together to showcase their career influences and leadership approach, explain their career history and unique value proposition, and how their values are tied to the company values. The presentation also provides candidate insight into what might be expected should they step into the role based on what they’ve learned during the interview process.

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With a customizable finalist presentation in your back pocket, you will be in a position to offer to present and conduct a Q&A with the key stakeholders. It is unlikely the other finalists will be this far along in their interview preparation process, thereby giving you a leg up against the competition.

CAREER DEVELOPMENT

CONTRIBUTING WRITER'S PROFILE

Channeling your unique value proposition into a finalist presentation will place you a cut above others. Simply going through the process of creating one, even if you never use it, will help you prepare for every round of interviews. According to Jennifer Davis, Chief Marketing Officer for Learfield, it is vital to understand “where you are gifted and skilled, and the problems you uniquely solve” so you can focus on targets who have those problems.

AND FINALLY, BE RESPONSIVE “A job search is a time-consuming and emotionally draining affair. I do not blame you for wanting to turn off the faucet of constant communication and hide under a blanket for a while. Unfortunately, that impulse is more likely to hurt your efforts than help you land your next job. One of the best tips for getting a job is to be available and quick to respond,” suggests Arpad Szakal, Principal Consultant at executive search firm Cormis Partners, “Be sure you are responsive to recruiters and prospective employers. In most cases, they are reaching out to multiple candidates at once. Those who take the longest to reply (or make the mistake of ignoring the messages altogether) will likely not get a second chance, especially at the beginning of the hiring process. Be on the ball!”

Gina Riley Consulting & creator of the Career Velocity™ System. She is a career transition coach who helps leaders customize their career stories to land jobs where they can leave a legacy. She is an Executive Search Consultant for Talence Group.

REMEMBER, YOU ARE IN CONTROL! In the end, it is up to you to put yourself in the line of sight for opportunities. Don’t wait to be plucked out of obscurity and do not assume your hard work will be rewarded with a tap on the shoulder to move into your dream job. Instead, act with the nine suggestions above so you are ready when the opportunities come up. They usually present when you least expect it! In closing, as Shantanu Gupta says, “Remember, you have the power to make your plan, control your time and attention, and can choose ways to help others and serve your network.” You have got this. It is your time. Activate!

CONTACT GINA: www.ginarileyconsulting.com

@ginariley

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TELL ME WHO YOUR FRIENDS ARE AND I'LL TELL YOU WHO YOU ARE

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NEUROSCIENCE

HERE'S HOW TO PREVENT BURNOUT EVEN IN A WORK CULTURE THAT GLORIFIES IT BY OMOZUA ISIRAMEN

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NEUROSCIENCE

STRESS IS A NORMAL PART OF LIFE - BURNOUT IS NOT We tend to lump stress into one big “bad” category. But in actuality, stress comes in many shapes and sizes and is not all negative. Stress can often accompany a positive event, for example starting a new job or giving a presentation at work. Good stress is called eustress and can

useful.

Eustress

can

provide motivation, energy, and focus, to help you

perform

optimally

and

increase

productivity. On

biological

level,

stress

normal

physical response that happens whenever you ask your body to adapt or respond in some way to its environment. Technically, you are I don't have to tell you that modern life is

stressing your body when you ask it to get up

seriously stressful. And it was even before

out of a chair, learn a new skill, or exercise. In

the pandemic. That just added a whole new

your brain, when stress is not severe you are

layer of stress on top of what was already

given time to recover, it can even cause neural

there. One survey found that nearly 90% of

connections to become stronger.

respondents in more than 40 countries felt that their work lives got worse during the

So, stress is an essential and normal part of

pandemic. And more than 60% felt that they

living. Burnout is not.

were experiencing burnout. The problem arises when stress becomes an In

2019,

the

Organization

almost constant state and chronic condition.

defined burnout as a syndrome associated

Stress is a fact of life, but extreme and

with

unrelenting pressures can lead to a debilitating

chronic

unmanaged.

World stress It

Health at

begins

work with

that

goes

constant,

excessive demands and unrealistic goals. The demands can feel like the employers are squeezing their employees for every bit of

physical and mental state called burnout.

BURNOUT IS REAL

their time and labor, life, and soul. A lot of

There is no doubt about it. Life and jobs have

those

gotten

demands

are

not

actual

job

stressful.

According

the

requirements. They are the unspoken cultural

research article, "Work Stress as a Worldwide

expectations in societies that glorify burnout

Problem in Present Time," the statistics tell us

as a kind of "badge of honor" and a measure

that work-related stress is a global issue and

of success and self-worth.

that excess stress affects about one out of four workers.

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NEUROSCIENCE

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NEUROSCIENCE

Negative professional outcomes: Job dissatisfaction, absenteeism, disability pension, job demands, job resources and It's important to address burnout because it has

serious

consequences

for

individuals'

physical and mental health — it's a risk factor for depression, substance abuse, and even suicide. Burnout can also be contagious and spread throughout entire workplaces. Research

has

problems,

linked

including

disturbances,

burnout and

many sleep

substance

abuse. The article, "Physical, psychological and

occupational

consequences

BEST STRATEGIES FOR BURNOUT RECOVERY AND PREVENTION Situational factors are the biggest contributors to burnout. Resolving burnout often requires

hypertension,

depression,

presenteeism.

job

changes at the job, team, or organizational level that are beyond an individual's control. However, there are steps you can take on your own once you’re aware of the symptoms and the underlying factors causing them.

burnout: A systematic review of prospective studies," states that burnout was a significant predictor of: The following physical consequences: hypercholesterolemia, type 2 diabetes, coronary heart disease, hospitalization

due

cardiovascular

disorder, musculoskeletal pain,

PRIORITIZE SELF-CARE

changes in pain experiences, prolonged fatigue, headaches, gastrointestinal issues,

replenish your physical and emotional energy

respiratory problems,

to be able to give your best to your job. You do

severe injuries and mortality below the age of 45 years. The following psychological effects: insomnia, of

psychotropic

this with your lifestyle habits — all the things you know you should do, like prioritizing sleep, nutrition,

exercise,

social

connection,

and

practices to manage stress and promote wellbeing, like meditating, journaling, and being in

depressive symptoms, use

You have to take care of your own needs to

and

antidepressant

nature.

medications, hospitalization for mental disorders and psychological ill-health symptoms. AUTHORITTI5.0 MAGAZINE

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If you just cannot find the time for self-care

Can you talk to your superior about the

activities, take a week to look at exactly how

stressors?

you’re spending your time. For each block of

Are there ways to reshape your job in order

time, record what you’re doing, whom you’re

to gain more control or to focus on the

with, how you feel, for example, drained or

most fulfilling tasks?

energized, and how necessary the activity is.

Is there a way to isolate or shield yourself

Of course, we all have to do things we do not

from the people, parts of the organization,

particularly like, but this can help you identify

or parts of the job that frustrate and stress

incidents you can cut. Look for opportunities to

you?

limit

Could you build some positive, supportive

your

exposure

tasks,

people,

and

situations that aren’t essential and put you in a

relationships to support and assist you?

negative mood. And increase your investment

Are

in things that boost your energy, allow you to

delegate or sub out to ease your stress and

rest, or spend time nourishing yourself.

free up your time?

there

stressful

parts

you

could

If you cannot do anything to alter the situation to be healthier for you, the one thing adjust you can always do is change your perspective. In any situation, you can take a close look at your thoughts and assumptions and work with them to reframe your mindset. Altering your perspective can buffer the negative impact of the inflexible aspects you can't control or change. Some things to consider are: What aspects of the situation are beneficial and good for you? Is the job helping you achieve a bigger picture, long-term goal? What are the parts of the job you do well

SHIFT YOUR PERSPECTIVE

and excel at?

While rest and replenishing activities can help ease exhaustion and burnout, they don’t begin

What parts of your job are meaningful to you?

to address the root causes of burnout. Back at the office, you still face the same stressful, impossible

conditions

You

two

have

that

choices

caused

here:

burnout.

change

the

circumstances or change your perspective. The first thing to do is look at the situation and see if there is an opportunity for you to influence constructive change. Some things to consider are:

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REDEFINE SUCCESS You do not have to buy into the idea that being successful

means

being

stressed

and

overworked. The article, "Hustle Culture Can Be Toxic— Here’s How To Navigate It Successfully," says:

SET CLEAR BOUNDARIES

"In a culture that glorifies busyness, it’s easy

For many of us who worked from home during the pandemic, the line between "at work" and "not at work" became very blurry. In a hustle culture that already encouraged workers to be "on" 24 hours a day, seven days a week, it became normal to reply to emails at all hours and have Zoom meetings at any time of day. Many companies want to continue the practice even when you're back in the office.

and set some clear boundaries between the two. You need downtime when you don't have to even think about work. Whether you work nine to five in an office or are the CEO of your own business, you need clear start and end times for your workday. This is especially important if you work from home.

Turn off work notifications on your phone. email

accounts

most

overwhelmed.'

Hustle

culture

teaches us that there’s always more: more money to make, a bigger title or promotion, and a higher wall to climb. However, the only thing waiting at the finish line will be burnout." Think about what success means to you — not your partner, your parents, or your neighbor. is chasing what society tells you success looks like. But what does it look like for you? The thing is, going down this route often means going after things that don’t truly matter to you. To center yourself, the article suggests that you consider these questions: What does success look like to you? Not

Some suggestions for setting boundaries are: different

'the

One of the biggest traps in our hustle culture

You have to realize that you are not your job

Use

to get caught up in the hype and compete for

for

your

personal and work life. Do not check work email outside of work

what’s expected from parents or spouses or colleagues, but what do you consider success? It may mean the freedom to work on your schedule, financial independence, or being home for dinner every night.

hours. Create rituals that signify the start and end of your workday. Make a date with yourself after work to do something restful, healthy, or fun, and keep it! Learn how to say "No!" Create and stick to a schedule.

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CONTRIBUTING WRITER'S PROFILE

What does your ideal day look like? Is it similar to what you’re currently doing? If not, how can you make it so? What type of life would you lead if there were no "ifs" or "buts?" What does success look like to you? Not what’s expected from parents or spouses or colleagues, but what do you consider success? It may mean the freedom to work on your own schedule, financial independence, or being home for dinner every night.

Omozua Isiramen is a Neuroscience Transformation & Peak Performance Specialist who provides sales professionals, business consultants, executives, and leaders with a comprehensive methodology to decode their own unique brain signatures so they can elevate their personal and professional lives in all areas by attaining neuro agility and emotional mastery. Her Programs, Brainification and The ManYOUfest Code help individuals and teams to develop brain fitness and mental flexibility to have a fast, flexible, and focused mind to reach their potential.

Take a moment to reflect on what it is that you’re after and how you’re taking care of yourself while you reach it.

CONCLUSION: Burnout

can

often

feel

debilitating,

insurmountable, and irreversible, but it's not. The

feeling

being

stressed

and

overwhelmed is a clear signal to you to make some changes. By understanding the symptoms

and

causes

burnout

and

CONTACT OMOZUA: Email: takeaction@omozua.com Website: www.omozua.com/ linkedin.com/in/omozuaisiramen/

adopting healthy practices, you can recover and set a framework for prevention.

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VIRTUAL ASSISTANT

5 TIPS TO GROW YOUR YOUTUBE CHANNEL WITH VIRTUAL ASSISTANTS

BY LINH PODETTI

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VIRTUAL ASSISTANT

When you scroll through the news feeds of any social media platform right now, you’ll notice that the majority of the best-performing content is video content. It’s clear that consumers are watching more video content than ever before and YouTube has risen to be the second most frequently used platform around the globe! YouTube Marketing is a fast way to gain reach and exposure, so let’s talk about some of the benefits of YouTube Marketing and how a Virtual Assistant can help.

Reach a Worldwide Audience One of the biggest advantages of YouTube is the opportunity to reach a diverse audience that would never otherwise come across your business. Here are some of the ways that a Virtual Assistant can help your channel easily engage with audiences from different countries: Closed captions: With any YouTube Video, it’s important to ask your Virtual Assistant to add and edit your closed captions using an SRT file. This allows your video to be more accessible to different audiences and different languages. Keyword research: The title, video tags, and video description all contribute to YouTube’s Search Engine. To increase the visibility of your videos, your Virtual Assistant should conduct keyword research to determine the best way to optimize your YouTube Videos. YouTube SEO Tools we recommend include:

Ahrefs Keyword Explorer VidIQ Vision TubeBuddy Global Trending Topics: Your Virtual Assistant can also conduct research into trending topics globally (or in your chosen countries) that are relevant to your channel using real-time data from: YouTube Trending dashboard (based on your country) Popular on YouTube page (globally) Google Trends for YouTube Keyword Tool for YouTube With a Virtual Assistant looking after these tasks for you, you open up your channel to a diverse range of viewers which creates a costeffective way to promote your business.

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Evergreen Content that Lives on Forever A YouTube video remains on the platform indefinitely, allowing you to still reach new audiences, even years after you’ve posted your video! So we encourage you to think of YouTube as your long-term marketing strategy and an effective form of content marketing. In order to make the most of your evergreen YouTube content, your Virtual Assistant can help you: Create Downloadable Content: In our educational YouTube videos, we often ask our viewers to download free content from a landing page. Your Virtual Assistant can help you set up your landing page as well as put together your ‘lead magnet’ in the form of a downloadable template, checklist, eBook, or anything else your audience might be interested in. For example, one of our most popular Outsourcing Angel videos is ‘Instagram Virtual Assistant’ where we promote our FREE Instagram Checklist available on this landing page. Although this video was uploaded in February 2016, we are still seeing new downloaders every day.

VIRTUAL ASSISTANT

Link to your Website and Social Media Channels: In your video descriptions, your Virtual Assistant should add links to all your relevant channels and useful downloads so that your evergreen content can still drive viewers to these links. YouTube Cards and End Screens: Your Virtual Assistant should also design your YouTube End Screen and add any of your related videos to this section after your YouTube videos to continually drive viewers to other evergreen YouTube content on your channel. Generate Ideas: If you’re ever stuck for video topic ideas then your Virtual Assistant is your go-to! In addition to industry and trend research, your Virtual Assistant can compile a list of frequently asked questions from your leads to brainstorming content ideas with you that will always be relevant to your channel.

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CONTRIBUTING WRITER'S PROFILE

Featured in Google Search Results YouTube Videos are now considered just as important as text-based websites in Google Search Results. This means your Virtual Assistant can help you increase your Google SEO by: YouTube Optimisation: Best practices for YouTube Marketing include: YouTube keywords for titles, descriptions, and tags Categorizing your video Designing and uploading a custom YouTube thumbnail Embedding your YouTube video on other sites Have your YouTube name match your domain name as this helps with your YouTube Optimisation Repurpose your YouTube video by sharing it on other platforms. Our Virtual Assistant shares our YouTube videos on Facebook, Instagram, and LinkedIn to increase viewership and searchability. Increase Engagement: YouTube and Google’s Algorithm will prioritize content that receives higher engagement. Your Virtual Assistant can help you achieve this by engaging and subscribing to related YouTube Channels and responding to all your comments. As you can see, there are so many things that Virtual Assistants can bring to your YouTube Channel. We’d love to help you get the assistance you need to boost your Youtube channel! Book a FREE Discovery Call with us today and let’s have a chat!

Linh Podetti is a serial entrepreneur, currently the founder of Outsourcing Angel, a virtual assistants agency and the co-founder of Dawn Media Productions, a video marketing agency. Linh is passionate in helping entrepreneurs achieve freedom by empowering them to build a business that will free up their time to be with their loved ones.

CONTACT LINH: @linhpodetti www.linhpodetti.com

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MIND & BODY

BY: MARY MCDONNELL-HOCKLEY AUTHORITTI5.0 MAGAZINE

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It was a Saturday morning, and I'd snuck back into my study to do some more research, even though I’d promised myself the day before I was finished for the week. However, the attraction of the research paper on my desk was proving irresistible. It was too wet to go out. The rain was pouring, and I had a hot water bottle supporting the small of my back. I was happy. My husband called me from another room. 'Mary, you are going to want to see this TED Talk', he said. I very much doubted that I would want to see it as my mind was elsewhere. I wanted to read, make notes in preparation for Monday, and stay snuggly warm in my study. I walked into his study and he gave me his chair. ‘Give her two minutes while I put the kettle on. I sat reluctantly facing his computer screen and pressed play. There she was, Dr. Jill Bolte Taylor, giving a talk that would change my life forever. Her life as a neuroscientist started as a result of her brother who developed the brain disorder schizophrenia. Yet, her most remarkable insight into the workings of the human brain was to come when she, herself, had a stroke.

MIND & BODY

It's fascinating to hear a neuroscientist explain what it’s like to have a stroke. Her logical, analytical mind engages us as she retells chronologically what happens during a hemorrhage while at the same time, the right/creative side of her brain engages us in the story. I have received criticism in previous relaying of this information for the explanation of how the brain processes information in two distinct ways, depending on which side of the brain is most active. Yet we know we have two cerebral hemispheres, which neuroscientist Dr. Jill Bolte Taylor elegantly refers to as having two distinct personalities,

The right hemisphere functions like a parallel processor while our left hemisphere functions like a serial processor. The two hemispheres do communicate with one another through the corpus callosum which is made up of some 300 million axonal fibers but other than that the two hemispheres are separate because they process information differently. We literally can think and process the information simultaneously in two distinctly different ways. Some people have a fairly even balance between the two types of processing, while others are biased towards either creative or logical. This raises the more fundamental issues of how we process and, in particular, filter information and the ways in which this activity informs our behaviors and mindset. Understanding the process is important because often what we have experienced in the past creates the template for our thinking and behavior right here, right now.

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How you behave and act Consider how often you repeat a particular behavior even when you know it is bad for you…. Why do you do this? It’s curious, but frequently it feels safe to be in a failing pattern. I realize it sounds unlikely, but it’s true: The path is familiar, and you know what to expect, even though it is not what you want or need. You also know that if and when things go wrong again, someone will pick you up or console you in a certain way. Knowing what is coming can be comforting, even when everything fails. It is unfortunate that part of our hardwiring means we repeat destructive behaviors. We do so in the mistaken hope that they will provide the best and safest way forward. However, the good news is that with the right help and support, it is possible to break the negative cycle ‘that always happens to me. Put another way, the left side of the brain, your logical processor, is stuck in a negative loop while your creative brain, the parallel processor, considers the answer. We just need them to communicate with each other. Notice what stops you When you’re afraid or unsure of what success is for you, that is when you allow outside forces to intervene, and you are likely to become distracted. It is at that point that small distracting

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MIND & BODY

activities become irresistible, such as sorting out a drawer, online surfing, or even reorganizing a room. Alternatively, you might get headaches or other aches that overwhelm or distract you. At a molecular level, your mindbody is saying, ‘No – don’t go there. You don’t know what that success path is like; I can get you out of there. Here’s a headache. There is an alternative. Take a moment to imagine how your life would be if you were to set your sights on the successful completion of a project or task. Notice the positive feelings running through your body. Experience how empowered you are to help others; run this scenario in your head as often as possible. Make success your ‘goto’ thought. Notice how your shoulders relax, and your chin rises slightly as you do this exercise. Essentially, this visualization technique helps create new neural pathways. Give yourself time to think. As a result, you might find that you feel lighter than before; you might find that you can also access tangible solutions to any obstacles to your progress. Another powerful, simple somatic technique to immediately release negative stress is tapping on the appropriate acupuncture points using EFT. It removes and redirects unwanted energy at a cellular level. Again, the breakthroughs possible through this modality are compelling, especially when you feel overwhelmed or stuck.

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CONTRIBUTING WRITER'S PROFILE

The key is to access a change process that empowers you. When you access the right technique for you, motivation kicks in because you are dissolving physiological and psychological blocks to your progress. Essentially, transformation happens when you are in a healthy and healing relationship with your mind-body. In the past, distractions might have taken you off course. However, you are now ready to grow in a new way. You are ready for the change you deserve.

Mary McDonnell-Hockley is an EFT Specialist, who helps Business Owners & Senior Executives release blocks to their progress while increasing productivity and self-worth.

(Source) My Stroke of Insight Dr Jill Bolte Taylor

CONTACT MARY: www.marymcdonnellhockley.com marymcdonnell-hockley

A AU UTTH HO OR RIITTTTII55..00 M MA AG GA AZZIIN NEE

5551

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AUTHENTIC SELLING

ABANDONMENT AND YOUR SALES PROCESS BY MIRNA BACUN

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In a perfect world, sales would be a natural process of exchange between people that need certain things and people that have the needed things others desire - so why do sales seem so hard and complicated today? One word: self-abandonment. In today’s article, I am going to talk about how to align your whole sales process to your core values and beliefs - in other words - how to sell energetically aligned to your true self. If you look at sales as an exchange of goods (which it is), we can comfortably say that sales have existed since the beginning of time. If it was not for sales - we most certainly would not live in the world we live in today. The exchange of goods and services was (and still is) needed for humanity to live as a whole. But, what’s changed? Why does it seem so hard (and sometimes so icky) to sell to people? Why does it feel so bad when people are trying to sell us? When did sales become this cursed process where it feels uncomfortable to ask for an exchange of goods or services for money? Did money somehow corrupt this natural exchange that has helped us to grow as a species? Some people would think so.

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In the very distant past, we’ve exchanged goods that we have for goods that we don’t. Let’s say you were a farmer and you had a lot of apples this year, but you needed pears. Your neighbor had more pears than he needed, but he needed apples. The exchange would be natural you would give a surplus of your apples to your neighbor in exchange for his pears, and vice versa. Everyone would be happy and that sale would feel natural. Money was invented as a means for that exchange. Let’s say you had more apples this year that you could exchange, and your neighbor needed apples but he didn’t have the pears that you needed. What could he have offered you in exchange for your apples? You got it right - money. And honestly, if he didn’t have another means of exchange for what he needed, you might not find anyone with a surplus of pears to exchange your apples for, and your apples would go to waste. Nobody would win. Now, if your neighbor had something else to exchange, like money - he would be able to give you money for your apples and allow you to find someone that has a surplus of pears that you could exchange for that money.

But it is my firm belief that this is not the case.

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This would bypass you have to find a person that needs apples and has a surplus of pears - because that one person might take a lot of time to find, and your apples would go to waste. In a nutshell, money was supposed to help with the exchange and act as a tool to make sales faster and not allow already limited resources to go to waste. Keep in mind that the biggest problem our ancestors had was a lack of resources you couldn’t buy GMO-produced apples on the Internet. If you had a surplus of apples one year, you would want to make every apple count, right? So, while most believe money is evil and the reason why sales today seem so hard, I want to give you a different perspective and give you an understanding of the underlying agreement of sales - it’s the exchange between a person that has something others NEED. So, what’s happening today? We have a surplus of everything. On a global scale, even if it seems we don’t - we do. If you don’t have something - and you need it - you can make it, borrow it or buy it.

AUTHENTIC SELLING

Car salesmen are a good example, and that’s why we use them as a synonym for pushy, manipulative sales. To be honest - today - if you need to get somewhere, you have a lot of options. Your basic problem (need) is to get from point A to point B. You can walk. You can get a train or a tram. You can use your bike. You can borrow someone else’s car. You can take a taxi. You can ask a friend to drive you. Your need or problem is solvable in a million different ways. You don’t need a car because you have options. So what does the car salesman do? The makes you believe you can’t get to point A to point B without a car. And not any car - THEIR car.

Now.

And they sell you the IDEA of you not being able to get your need met and your problem solved without HIS solution.

This is where the tricky part comes in.

Without his car.

If sales is a natural exchange for getting what we need - living in a world you can get everything you need makes you have to work hard for that exchange to occur naturally.

Deep down, you are very aware that you have options. A LOT of other options to getting your need met and your problem solved, but you react to the story the car salesman is telling you.

And this is where subconscious manipulation of human needs and disalignment comes in.

And this is where the dis-alignment and self-abandonment start to creep in.

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It’s not about you believing the car salesman - it’s about you not trusting yourself you have other, less costly options to getting your need met and your problem solved. And that is the root of absolutely every uncomfortable feeling you have connected to sales because you self-abandon and the alignment of you to yourself, your core beliefs and values get crushed. Sounds crazy right? But think about it for a second. Self-abandonment means you disregard your common sense, your gut instinct, and your values to someone else’s story which you take as the truth. You buy the thing, and feel happy for a while, just to feel like crap later on. Why? Because deep down you know you have not listened to yourself and you self-abandoned. You disregarded sense.

your

common

You disregarded your truth. You disregarded your values. You disregarded your beliefs. Self-abandonment goes both ways. You self-abandon when you sell in a way that doesn’t feel good to you. In a way that’s not aligned with your core values.

AUTHENTIC SELLING

If you are like me then manipulating someone into buying your service is not an option. And when you try to do it (because others told you that’s the only way to sell) you throw your values out the window. You self-abandon. The same thing goes when you are buying things you don’t need and get tricked into believing that you do. You self-abandon and someone else’s story.

believe

You know, self-abandonment is at the root of every sales process today, whether you are aware of it or not. It’s the only thing that makes the sale. When I work with clients, they come to me in a state of selfabandonment and are looking to get to a point where the farmer was he had something others needed and others had something he needed - and it was a natural exchange. There was nothing shady about it. And everyone won. So, how can you get from a state of self-abandoning in the way you sell to others (and in a way that you buy)? The first step is to realize how much self-abandonment plays a role in today’s marketing and sales processes. Without being aware of that, you’ll never be able to change that process.

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Start to pay attention to how it feels in your body to sell your products and services the way you’ve been selling them so far. Are telling the truth and trying to find people that resonate with that truth or are you trying to make someone else believe your story? Are you making them your potential clients self-abandon, too? Secondly - stop believing other people’s stories and start believing your own. You CAN find people that genuinely need what you have. They still exist. They always will. Sales are and always will be, at their core, a natural exchange of what we need. Thirdly, ask yourself - who is winning in your sales process? Is it just you or are your clients winning as well? You see, self-abandonment always shows up in your body as an uncomfortable feeling because our bodies carry energetic vibrations through emotion. The body never lies. When I work with clients, especially in sales role-plays, I always ask them a question: “How does it feel in your body when you said or asked that?” They instantly know the answer, and the feeling in their bodies starts to be a GPS for them. If asking certain questions in the sales calls doesn’t feel right - you know you are not in alignment with yourself. If you are not in alignment with yourself - you are self-abandoning. It’s simple as that. Hopefully, you got some understanding of what the core of your nagging feeling about sales is. Self-abandonment has a very strong energetic imprint and working on being more aware in your sales calls and your sales process will do wonders for you.

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CONTRIBUTING WRITER'S PROFILE

ONCE YOU STOP ABANDONING YOURSELF, YOU’LL START TO ATTRACT CLIENTS THAT DO NOT SELF-ABANDON - THE CLIENTS THAT KNOW WHAT THEY WANT, ARE ACTION-TAKERS AND ARE WILLING TO DO THE WORK. AND THAT’S WHEN YOU’LL START TO EXPERIENCE REAL JOY IN YOUR BUSINESS AND YOUR SALES PROCESS.

Mirna Bacun is a 7-figure business owner and a former LinkedIn lead generation expert. Today she focuses on teaching service providers the art of authentic selling through DMs, 1:1 and group sales calls by using the power of science and neuroplasticity.

CONTACT MIRNA: @mirnabacun @myr.bacun

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MANIFESTATION

CAN DIRECTIONS GIVE YOU DIRECTION

by MARIA DAVIS

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MANIFESTATION

Imagine making a promise to each of the directions, invoking elemental magic, and casting a spell for you and your business. Can you see yourself in your place, in your space of business? Can you see yourself promising your business that you will: Bring in money for sustenance and support. Be of service to your client-soul family and welcome them in. Take

inspired

and

consistent

action to propel you forward daily. Cultivate good systems in your business

that

provide

foundation and scaffolding for growth and expansion.

In the South, you give your business the courage to grow. The ignition and fuel to support the next steps. The

warmth

nourishment

needed to invigorate and provide inherent

DECREE THESE PROMISES IN EACH OF THE DIRECTIONS.

and

vitality

the

expansion projects. Here you plug in and regenerate.

Decreeing in the East gives your

In the West, you connect to the

business a voice. Ask for clear

emotional body, which steers you in

guidance through connection and

the direction of love. Love for you.

communication. Pay homage with a

Love for your clients. Love your

candle and a crystal. Devote your life

service. Here you plug into the feel

force, your breath, part of you, and

to heal releasing resistance, building

commit to sustaining this presence

resilience,

in business. A clear path is now set.

challenges into opportunities.

and

turning

your

Here you find the right words for content programs.

marketing,

offers,

and

The North is where your business structure lives – your business

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MANIFESTATION

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systems.

Here,

boundaries

are

MANIFESTATION

Stand in the middle of your

explored to ground and energize.

space.

You build your team. North is where

Find

you

compass app you can download

plug

celebrating

into

your

them.

strengths, You

also

the

directions

using

to your phone.

acknowledge your weaknesses to

Walk in each direction.

build and develop them.

Imagine a circle as you walk the directions

And in the southeast – fire, and air – you build your wealth corner. Here

Walk to the East stating:

you set your space, collecting things

“I

that make you feel wealthy and

communicate clearly every time.”

remind you that you have the power

High-five the east direction with

to create wealth. Build a devotional

your right hand.

reclaim

voice,

altar. You can include your favorite wealth goddess, a candle, coins,

Walk clockwise to the South, stating:

amulets, jewelry, written intentions,

“I reclaim my courage, so I take

wealth

citrine,

inspired action. I commit to growth.”

green aventurine or ametrine, and

High-five the south direction with

clear Quartz.

your right hand.

crystals

such

HERE IS A WEALTH RITUAL TO RECLAIM YOUR POWER TO CREATE WEALTH.

Continue walking your circle of faith, hope,

and

trust.

The

sacred,

supportive wealth creation space you are invoking and creating. Walk to the West stating: “I reclaim my emotions, the water that runs through me. I will not judge. I offer compassion to support my connections and empathy. As I grow, I will feel to heal.” High-five the west with your right hand.

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MANIFESTATION

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Walk to the North stating: “I reclaim my heritage which makes me

strong,

ancient

standing

wisdom

on I

great

fulfill

destiny. I acknowledge my ancestors

MANIFESTATION

YOU HAVE NOW COMPLETED THE RITUAL, INVITING THE MAGIC OF THE ELEMENTS TO DRIVE SUPPORT, GUIDANCE, AND ENERGY WHEN NEEDED.

who continue to support me and my soul's mission.” High-five the north with your right hand.

The

deep

magic

yours

galvanize, cultivate, and recalibrate as needed. The magic works when you work it. Note: Do this ritual each financial quarter. Honor

you

and

your

business,

providing a safe, secure, sacred

YOU HAVE NOW INVOKED THE CIRCLE OF WEALTH AND GROWTH AROUND YOU AND YOUR BUSINESS.

container for you and your business growth. Don’t underestimate this magic. It is deep and committed to you.

Walk back to the Center. Place your

Annual and Energetic Quarters are

left hand on your heart stating:

also Financial Quarters. Is this a

“I reclaim my connection to higher

coincidence? Nope!

realms. Inviting them for guidance

Everything really is connected. Do

and support as I grow.”

your ritual with each change of

Put that right hand back in the air to

seasons. Here are the dates to guide

high-five Spirit.

you:

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MANIFESTATION

CONTRIBUTING WRITER'S PROFILE

Solstices:

June

20th

21st

and

December 21st or 22nd. Equinoxes: March 19th to 21st and September 21st to 24th. The high-five gesture is a physical declaration of your power to activate the Circle. Stand strong and embodied as you stamp your approval on your future self, opening the path to wishes coming true.

HAPPY MANIFESTING! HERE’S TO YOUR GROWTH AND EXPANSION!

Maria Davis from Maria Heals, teaching leadership and personal development. Sharing practical magic to entrepreneurs so they share their gifts with a wider audience and make more money.

CONTACT MARIA: www.mariaheals.com www.linkedin.com/ in/mariadavis8

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MINDFULNESS

Tips to Manage and Inform Opinions of Self and Others

B Y

F A L G U N I

K A T I R A AUTHORITTI5.0 MAGAZINE

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MINDFULNESS

We all have opinions and make frequent judgments about

other

people,

our

society,

and

various

issues. Let’s remember that no one is entitled to our opinions just as we aren’t entitled to theirs. No one ‘needs’ to fit into our criteria and we don’t need to fit into theirs.

SELF AWARENESS: Knowing who we are and what our innate strengths and weaknesses are helps us be true to what we can do and how much effort we need to put in to be where we want to be. Other people’s opinions do not bother us when we are aware of our true self.

SENSE OF RESPONSIBILITY AND OWNERSHIP: When one takes full responsibility for their own actions

bothered

well

other

inactions, people’s

they

opinions.

not

get

That

because they are fully conscious of the fact that they

gave

their

best

shot

and

take

full

ownership of the outcome. They are aware there is a lot to learn. They derive satisfaction by giving 100% each time in everything they do.

EMPATHY: Our ability to empathize with others is a huge strength that differentiates us from others

and

helps us understand and appreciate many different points from

different Operating

view.

When

empathetic

angle,

possibilities from

approach

empathy

of sheds

the

realize

a a

given new

situation all

the

scenario.

light

situation or event. Empathy also helps keep our ego in check by remembering and believing that all contributors have positive intent and that there could be more than one way to look at things.

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MINDFULNESS

Opinions, when provided in a constructive manner, help with 3 aspects...

#1 GROWTH: Self awareness is the foundation of growth. When we hear varying opinions on a certain topic, we learn about new possibilities that we didn’t think existed

growth.

Many

elements

change

were

achievable.

times the

combined

society

reform

That’s

help

well.

personal

opinions to

bring

key

about

Like-minded

people,

whose opinions on certain issues match, can join forces to turn their vision into a reality. That’s the growth of society at large.

#2 GAIN PERSPECTIVE: We tend to learn a lot from the people around us. It is said that a collective mind is much smarter and

Rightfully people

powerful so.

the

than a

individual

collective

same

vision

mind.

setting,

and

have

where

similar

opinions in regards to execution or tactics, it opens

dialogue

and

encourages

creative

thinking that makes the process enjoyable. This mental

and

cultural

diversity

helps

widen

our

perspective and opens our mind to new avenues and possibilities.

#3 BECOME A TEAM PLAYER: It takes a lot of humility to hear opinions about our work or actions done with great intent in mind and

the

best

our

ability.

Constructive

opinions encourage us to think differently and to accept ideas and perspectives shared by others. Oftentimes process

opinions

and

enhance

help it

us for

change the

part

better.

our This

enables us to work with each other’s strengths in a group setting and join forces to bring ideas to fruition.

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MINDFULNESS

CONTRIBUTING WRITER'S PROFILE

Take opinions with a grain of salt, take feedback a bit more seriously, and take your self awareness very seriously. We can

only

grow

and

become

bigger,

better person by being fully aware of where we stand today. Let’s take the journey inwards first in order to grow outwards – ‘Go inward to grow outward’. Use your discretion and make this a life worth

living

–

the

way

you

deem

appropriate, on your terms, no opinions attached – for we get only one life and it’s

too

precious

wasted

bothering about other people’s opinions, for that’s what they are at the end of the day – opinions and not facts!

Falguni Katira is a professional transformation coach that helps leaders change their habits and thought patterns barring them from their path to holistic success. Clients who participate in her coaching program are positioned to adapt to change and maintain their competitive edge in all the dimensions of life, including spiritual, intellectual, career, finance, love/ relationship, family, social, and health / fitness.

CONTACT FALGUNI: www.falgunikatira.com

@falgunikatira @falguni_aastha @aasthabhagia

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ONLINE VISIBILITY STRATEGIST & HUMAN DESIGN BUSINESS EXPERT

WHAT IS

HUMAN DESIGN & HOW IT CAN HELP MAGNETISE YOUR CLIENTS

BY JULIETTE STAPLETON AUTHORITTI5.0 MAGAZINE

NOVEMBER 2022

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Human Design is a relatively new concept, but it is gaining popularity, spreading like wildfire among people on the journey of self-discovery and realizing their potential. Some refer to Human Design as a “user manual.” Some say it is “permission to be you.” It had been an obsession for 1,5 years before I officially decided to use it in my business. Now it is a compass to help my clients build online visibility and market their business in a way that feels safe, enjoyable, and empowering in the way that is authentic to them and how they are designed to operate. That is precisely how I felt when I came across it in early 2020. It took over simply by reflecting who I was so accurately, both my struggles and insecurities and my gifts, my strengths, and my potential. Generating your Human Design chart is simple. Unlike a personality test that you may take while in a very “dark” or too “elated” place and get the results reflecting the emotional state you were in at the time of the assessment. Your Human Design is more an energetic imprint that defines certain fixed energies you are broadcasting to others and receptors where you are constantly receiving such broadcasts from others. It is the science of energetics and how we interact through electromagnetic forces in our auras. You may call it “vibes.” Or perhaps you experienced being with someone and suddenly feel unexplainable sad or start thinking about things that are not important to you. This can happen when you have some openness picking up on other people’s energetic transmissions that you then amplify in the form of emotions, thoughts, fears, and beliefs that do not belong to you. Human Design traditionally divides humanity into four types: Projectors (20%), Generators (70% including

ONLINE VISIBILITY STRATEGIST & HUMAN DESIGN BUSINESS EXPERT

Manifesting Generators), Manifestors (9%), and Reflectors (1%) of the population. Before continuing, I just want to mention that Human Design is an incredibly accurate system because it doesn’t put anyone in a box. We are using these labels to identify specific energetics and traits. However, everyone is unique because there are so many other elements at play – just like in DNA, creating an extraordinary and unique energetic imprint that shows what themes are consistent for you and where there is room for expansion and gathering wisdom. You can get a surface-level free chart here. Personal development and business have always been intrinsically connected, so here is how you can boost your business by experimenting with your design.

KNOW YOUR BUSINESS ENERGETICS: Each type has a specific aura and how it feels when interacting with others. In this section starting from this article, I will expand a little more in this section. It will indicate whether what you are reading is drawing you in or repelling you. If the latter, please do not waste any more time. Still, if you are amazed at what I describe, this may change how you show up in business and in life forever. Generators and Manifesting Generators Generators have an open and enveloping aura. I always feel like I am being hugged. It is an aura focused on groups, contribution, collaborations, and togetherness. It is a perfect aura to have for building communities and exchanging services. When it comes to taking action, Generators are designed to respond to what life presents them. It does not make them in any way less powerful.

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In fact, it is like a beautiful dance they have with the Universe as their partner, sending them signs, nods, and nudges along the way. When a Generator only takes action in response to that little cuethey become a magnet for perfectly aligned opportunities and people appearing in their lives as if by sheer luck. Synchronicities are a huge sign of living in alignment for a Generator. The difference between a generator and a Manifesting Generator is in their personal rhythms. Generators’ pace is slower and steadier, and they do well when they master one step at a time. Manifesting Generators can handle several projects at a time, and their attention tends to switch much faster. They do well when they allow themselves to leave a project the moment they become bored with it and focus on something else - only to come back and finish it at a different stage. This way, they manage to handle so much more than any other energy Type. Projectors Projector’s aura can be described as the light of a cinema projector. It shines an intense beam on the other; it penetrates it and allows the Projector to “see” deep into the other, making Projectors such brilliant guides. They are also gifted with a great sense of systematizing and organizing things and people to achieve better efficiency. As a Projector, I have developed so many efficient shortcuts that save me hours of work and something that would take me 2 hours. I can now create in 15 minutes using a system I developed. Projectors are not focused on groups. They focus on one individual at a time. But the energy of a Projector’s aura is very, very focused. Suppose the recipient does not actually see and recognize this beautiful energy in a Projector. In that case, it can create all sorts of friction, from resistance to

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accepting advice to completely not acknowledging the Projector’s gifts and contribution. Therefore the strategy for Projector is only to give guidance when invited. They need to wait for the invitation from those who see and recognize the Projector as a guide. That does not affect our visibility. This only affects one on one situations and also opportunities. While waiting for those invitations, Projectors must focus on mastering their area of expertise and build their visibility to be seen and recognized and set the stage for the invitations to come. Getting into the zone, creating or studying something of true interest to me produces fabulous strong energy. That energy attracts invitations, even when what I am studying is not directly related to my business. It is that losing yourself in the zone as time slows down” kind of magic. Reflectors Reflectors literally reflect those around them. They have no ‘broadcasting” definition, and they constantly sample and reflect the energies of others. But to protect them, their aura is quite resistant, so just like a mirror, the energies are reflected. Still, Reflectors do not connect to others too deep, like Projectors or Generators. Reflectors need to be very careful who they allow in their world because they will always be affected by the definition and conditioning of those around them. Reflectors’ brand identity and voice may and will change over time, and embracing this fluidity is perfect. But they are affected by cosmic influences more than any other type. To achieve clarity and make any important decisions, they need to wait out (often a full Lunar Cycle) to see if it still feels correct.

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Manifestors Manifestors have a closed and repelling aura, the opposite of Generators. They are not here to be with others. They are here to ignite others into action, are very independent, and their aura resists penetration. In fact, when approaching a Manifestor, your aura will contract. That can cause a sense of suspicion. This is why their aura is called ‘repelling,” – but in reality, I have the most magical experiences with Manifestors I guide and know. It is all about that energy that leads to Manifestor’s purpose to understand their impact on others. This is where their wisdom comes into place. By the way, Manifestors are some of the loveliest people I know. The aura density is all about the mechanics of their interaction with others. Manifestors are extremely independent and designed to initiate action without waiting on anyone. Their strategy is to inform those directly involved about what will happen. It is not about asking for permission. They do not need anyone to follow what they are doing. Still, by informing others, Manifestors can avoid the unpleasant confusion and resentment others may feel when they do not expect Manifestor’s move.

YOUR DECISION MAKING AUTHORITY The next area where human design helps in business is making decisions. What strategy to use, who to listen to, to launch or not to launch, what email sequence would convert more readers, all those questions and more require deciding on. Yet, with Human Design Authority, you can ensure that your decisions are correct for you. They are not made out of lack or fear of missing out or simply because you think you should do something because that is “the way” they do it. There are seven types of authorities. It is fascinating actually to explore and experience yours. This is one area that will allow you the most alignment, not just in your business but in life in general. The correct decisions are

ONLINE VISIBILITY STRATEGIST & HUMAN DESIGN BUSINESS EXPERT

never made from the mind. If the body was a vehicle, the mind would not be driving it. It is a passenger, very talkative, and distracting at times. Still, your energetics, your Authority, is truly in control. Unless you allow your Authority to “drive” your vehicle, you will always face making misaligned decisions and regretting them later. When you discover, practice and then intimately know how your body responds when you make a decision, it will give you freedom and security. It will guide you on what content to create, who to engage with, whose programs to invest in, and whom you allow into your own business is very empowering.

YOUR BRAND IDENTITY Finally, I found many practical applications in marketing by looking at a Human Design profile. You can embrace it and lean into your natural gifts for specific types of content or angles you can take when expressing yourself. As one of my clients described discovering her Human design profile energetics, “It is so accurate, it’s creepy.” But you should have seen her face when she finally felt free from trying to “be of value,” which took her out of alignment with how she should be showing up - by simply showing her in action. When she started showing up this way, her creativity soared, and she felt so much more inspired and empowered by her visibility. Her engagement went through the roof (one post even went viral)! It shows how you are designed when you are yourself. At the same time, it shows how others see and perceive you. It may not be so apparent to you until you become aware of it. You can then make that frequency even more magnetic to draw in the right people. What does it tell you? It will give you permission to be an introverted loner if that is where you are at your happiest. Or it will remove the need to create a “me me me” show and focus your energy entirely on building your network. No self-shaming.

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It will help you identify your specific type of wisdom. Is it about long-term visions? Is it about practical solutions at hand? Is it about the deep understanding of the core that offers security? Is it allowing others to feel safe when they make mistakes? Or is it just about you getting lost in your own creative process? When you know what your profile identifies, you can build your offers, content, and marketing strategies around the magnetism of that specific energy. You can use specific words that identify it in your copy, define your unique selling point, and so much more. The conviction this gives your brand voice is incredible because you are not trying to be something that is not natural to YOU. You embody your authenticity, and that pulls in the right people as if by magic. To learn more about your design, check out Marketing Blueprint By Design™ here.

ONLINE VISIBILITY STRATEGIST & HUMAN DESIGN BUSINESS EXPERT

CONTRIBUTING WRITER'S PROFILE

Juliette Stapleton is an online visibility strategist. She mentors coaches and experts using Human Design to re-align their marketing with their authentic selves. Juliette is internationally recognized for her direct, non-traditional marketing methods. She teaches how to show up online confidently, build strong positioning as an authority in your niche, and attract perfectly aligned clients and opportunities. Juliette is a seasoned podcast host, a passionate speaker, and a writer featured in Forbes talking about staying visible in uncertain times. She is an active contributor to Entrepreneur, Influencive, Addicted2Success, and multiple other major online publications. She is an expert on building online visibility and positioning as an authority in your niche.

CONTACT JULIETTE:

www.juliettestapleton.com

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TOOLBOX

The

AUTHORITTI Toolbox

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TOOLBOX

HOW TO START A PODCAST:

by Jan Santos AUTHORITTI5.0 MAGAZINE

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TOOLBOX

Podcasts are a popular medium worldwide. New podcasts are created every day on a variety of subjects. With the number of resources available today, it’s never been easier or cheaper to launch a podcast. If you’re looking for a guide that walks you through how to start a podcast, you’re absolutely in the right place. Starting a podcast isn’t difficult, but there are a number of steps you’ll need to go through in order to get it launched. In this Simple Steps In Podcasting tutorial, we’ll walk you through every step of the process. Let’s get started!

g n i n n a Pl This is the initial (often overlooked) stage to make a podcast. You’ll want to spend a good amount of time here before you move on. Feel free to get out a notebook or a whiteboard so you can start planning your podcast like a pro.

c i p o T A e s o Cho You want your podcast to be focused on a particular topic or niche. This may sound obvious but choosing a topic you like talking about is the cornerstone of podcasting. It not only helps you produce engaging content but it also is a key factor in consistently creating new episodes for your audience to enjoy.

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TOOLBOX

t s o h o C A Pick Do you have a friend, business partner, or coworker that you want to co-host with? It can be much easier to start podcasting if you have a co-host. You will naturally have a more engaging conversation if you both share your points of view on a topic. It can also be helpful to have someone to keep things on track. Plus, you can split additional tasks of editing, promoting, and more. There can be downsides though. You’ll want to make sure both of you are committed to it for the long term. And it helps to set a schedule from the beginning so you know when you will be recording every week.

Style Interview shows are popular, but that doesn’t mean you have to do one. You can do solo (or co-hosted) shows half the time and interview shows the other half. One big benefit of doing interviews is that they help a ton with getting new listeners – especially if you make it easy for your guest to share with pre-written templates and graphics.

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l a n o i s s e f o r P G et A I ntro Music Radio Creative is the best place to get professional-quality voiceovers and intros. Having a third party introduce you just takes your perceived value up a notch, which is a great way to stand out when first starting a podcast. We’ve explained how to create a standard podcast. We’ve taught you how to start an episode and how to end a podcast. But you aren’t limited to this format. Feel free to experiment with your own methods and ideas. Create whatever makes the most sense for your show and pleases your listeners.

A great podcast intro goes a long way toward increasing listener engagement and is foundational to any successful podcast.To hook your listeners, make sure to introduce yourself and your podcast and give a brief overview of the episode’s content. Avoid long intros and make sure to state the benefit for listeners clearly, so they'll want to stick around for the whole episode!

TOOLBOX

CONTRIBUTING WRITER'S PROFILE Jan Santos is a Branding Coach from the Philippines. He runs The Creative Talk Podcast on Apple/ITunes and Spotify and YouTube, supporting designers and entrepreneurs to stand-out and establish a market competitive edge. His goal is to solidify ones branding and identity, ensuring the business to be unique and memorable by means of creating a consistent visual style, goal and focus.

CONTACT JAN: @thecreativescoopjansantos @thecreativescoopjansantos

Jan Santos

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BUSINESS TOOLS

Book Of App Of The Month The Month

Drawing on examples of the hottest innovators in Silicon Valley, this step-by-step guide will show you how to develop, test, and launch your impossibly big idea to success. Almost every major company today has made innovation its number one priority. Yet fewer than one in four executives believe their organizations are effective innovators. The pressure to innovate and the price paid for failure keeps rising, while most companies haven't progressed at all. They are still using the same antiquated techniques pioneered decades ago. This is why some of the biggest corporations in the world manage to lose entire markets to startups they've never heard of. In today's world, everyone will need to innovate to stay competitive. It doesn't matter if you're a startup founder, corporate executive, small business owner, freelancer, or professional, there's a technology out there that's going to upend your industry. And if you aren't able to harness it to your advantage, someone else will. Innovation is no longer an option -- it's the price of admission into the business world. Available on Amazon: https://www.amazon.com/Make-Elephants-Fly-ProcessInnovation/

The Quik app picks your best shots, syncs them to music, adds cinematic transitions, and creates a shareable video. With a GoPro subscription, your shots auto-upload to the cloud while you charge your GoPro, then a stunning highlight video is sent to you, ready to share. A Quik subscription gets you unlimited mural backup at 100% quality. For GoPro camera owners, the GoPro subscription gets you all that *plus* full backup of all your app media. Post your favorite shots to your private Mural within the Quik app and never lose track of them in the black hole of your phone’s camera roll again. Powerful yet simple editing tools that give you manual control in a multiselection timeline. Syncs clips, transitions, and effects to the beat of your music or GoPro music. Take ultimate control of video speed—super slow, fast or freeze—at multiple segments in a clip. Get high resolution photos by capturing a frame from any video. Find a theme that tells your story with cinematic transitions, filters, and effects. Filters Exclusive filters optimized for environments like snow and water. Share directly from Quik to your favorite social media apps.

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PODCAST OF THE MONTH

NAME OF PODCAST: Founders Space - Startups, Entrepreneurs & Investors - Steven Hoffman (Captain Hoff) Founders Space taps into our global network of creators, innovators, and entrepreneurs. Every episode brings you incredible insights into how to reinvent your business, yourself, and your future. Founders Space is one of the leading startup hubs in the world, with over 50 partners in 22 countries. Forbes and Entrepreneur Magazines ranked Founders Space as the #1 incubator for overseas startups.

Captain Hoff (Steve Hoffman) is the podcast host and CEO of Founders Space. He's also a venture investor, serial entrepreneur, and author of several award-winning books. These include “Make Elephants Fly” (published by Hachette), “Surviving a Startup” (published by HarperCollins), and “The Five Forces” (published by BenBella).

Learn more at: https://podcasts.apple.com/us/podcast/ founders-space-startupsentrepreneurs-investors/id1576753974

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