Authoritti5.0 Magazine - Issue #48

THE MAGAZINE COACHES & CONSULTANTS HAVE BEEN WAITING FOR!

AUTHORITTI

NOVEMBER 2021 | ISSUE #48

0.5

Stop Talking Try Listening

to Prospects

To Yourself!

Like They’re

Page 19

Imbeciles Page 45

Controlled Growth

How To Make

Page 29

Your Brand

How does

Standout On

casting a

Instagram Page 83

spell feel?

Page 68

JONATHAN PALMAR THE RISE OF VIDEO MARKETING

USD $0.00

S

P + 90

E G A

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

EDITOR'S NOTE Do you see yourself as a media company? If you have a presence on social media and you are creating or curating content, you are a media company AND video is going to be BIG in 2022.

In fact, I truly believe that YouTube will lead with not just content but individuals like you and me who will start their own TV show, build up a community and monetise it. I mean who needs an agent to be the next Oprah. You can literally do it yourself.

There is a niche for every possible problem or passion on the planet and there is no shortage of content creators who can provide a supply of content to continue to feed their beloved fans and followers.

Video is one of those mediums that you either love or hate.

EDITOR

By Mary Henderson | Photos by Mauro Palmieri

I think most people don’t like getting in front of a camera for many reasons and yet it is such a low barrier to entry. I mean you don’t need a state-of-the-art studio to create video content – you just need your iPhone or Android and some decent lighting.

In 2022, my focus is going to be video, specifically merging YouTube and LinkedIn Live together. I have my branding ready to go and will be launching ‘The Mary Henderson Show’ January 2022.

There are only a handful of people that are brilliant [viral] video content creators and Jonathan Palmer is my goto guy. His fame has grown on LinkedIn exponentially. Why? Because he creates meaningful and useful video content. He is a master of his craft and I wanted to get inside the head of someone who can command 100K+ views in every video he launches.

One thing I learned from Jonathan is that you really need to tell a story when it comes to video content, regardless who you are targeting.

In today’s digital economy we are all buying attention and to rise above the white noise we need to release our creativity to a whole new level.

I hope you are considering video content as part of your content strategy in 2022. I don't think you will be sorry for your efforts.

Enjoy this issue of Authoritti5.0 Magazine. Don’t forget to listen to the Authoritti5.0 podcast interview on iTunes, Spotify and most other podcast platforms.

AUTHORITTI5.0 MAGAZINE | 2

AUTHORITTI5.0

CONTENTS 2 EDITOR'S NOTE 4 COVER STORY 19 SMALL BUSINESS: ANGELA VITHOULKAS VIDEO - It's all in the angle 24 MINDFULNESS: FALGUNI KATIRA How To Cultivate Self-love 29 GROWING, SCALING AND IMPROVING YOUR BUSINESS: JOHN KNOTTS Controlled Growth 34 CAREER DEVELOPMENT: GINA RILEY How Your Next Executive Job Finds You Featuring Angela Shaw 45 COPYWRITING: LEE ROWLEY Stop Talking to Prospects Like They’re Imbeciles 50 VIDEO MARKETING: DENNIS YU 3 Hidden Reasons I Totally SUCK at Video Marketing 55 VIRTUAL ASSISTANT: LINH PODETTI Set-up Your Social Media for 2022

60 PERSONAL DEVELOPMENT: LOUISE TAYLOR How to lead from your spirit, not just your soul 68 MANIFESTATION: MARIA DAVIS How does casting a spell feel?

73 ENTREPRENEURSHIP: MICHAEL THIEMANN Why live streaming will be essential and valuable for you too.

77 NEUROSCIENCE: OMOZUA ISIRAMEN Re-wiring your Brain for the Festive Days and Family Gatherings |Combating Holiday Stress and Anxiety 83 TOOLBOX: JAN SANTOS How To Make Your Brand Standout On Instagram 86 BUSINESS TOOLS 87 PODCAST OF THE WEEK 88 SUBSCRIBE TO AUTHORITTI5.0 MAGAZINE 89 TUNE IN TO THE AUTHORITTI5.0 PODCAST 90 PROMO

AUTHORITTI5.0 MAGAZINE |

3

AUTHORITTI5.0 MAGAZINE

DECEMBER 2021

TI MA

E• AU

JONAT

N

T

GAZI

HORI

T

COVER

N A H

MARY HENDERSON

LMA R PA

BY

AUTHORITTI5.0 MAGAZINE |

4

DECEMBER 2021

Mary: Jonathan. Welcome to Authoritti5.0. It's absolutely awesome to have you on the front cover of the magazine and the podcast.

Jonathan: Such an honor! This is my first-ever magazine cover. I never thought that I would have such an honor to be on a magazine cover. Thank you.

Mary: Today is a really special day for me because you are my number one content creator on LinkedIn. And I know that you're big on YouTube as well, and let me tell you why. When I think of personal branding, I think I must give my prospects and my community an ecstatic brand experience by providing value and

AUTHORITTI5.0 MAGAZINE

being consistent. And this is what you do extremely well. Your approach to content literally should be taught at university. I'm not joking; I'm actually serious. I want to step into the mind of Jonathan Palmer. When you think of video content, what are the three things that you must check off your list?

Jonathan: Well, the first thing that every video needs is a reason to stop you from scrolling, right? Because this is modern-day society, and we don’t have to sit through a commercial anymore.

This isn't an advertisement. Literally, the power's in the people's hands to scroll. So because of that, you have to have something that gets them to stop and be curious enough to watch and engage. So there needs to be a question or something that stands out

COVER

that gets them to say, “Okay, now that I've stopped, I need a reason to watch.”

Then, in the last element there has to be some degree of value because despite the fact that we might stop, despite the fact that we may be curious, we want an answer. If the answer does not satisfy us, we will never check it out again. So you have to have those three elements in order to get people's attention, maintain it, and ensure that they come back for more.

Mary: What you do needs to be taught in university, because you do have a science in the way that you produce your content. I was listening to an interview with Sean Cannell from Think Media, who has 1.75 million subscribers on his YouTube channel.

AUTHORITTI5.0 MAGAZINE |

5

DECEMBER 2021

He was saying that the future of YouTube video is to master your strategy. We have seen a rise of video consumption during the pandemic across all social media platforms. Do you think that the pandemic has created a new video culture that we're starting to see emerge as the new normal way of consuming and creating content?

Jonathan: Absolutely. You know, another angle that I look at is Instagram. Recently, they spoke about the fact that they're becoming more of a video-centric platform as opposed to photo. I think we're recognizing that there are certain elements of this that are permanent, and there are a lot of people who share the belief that what is happening online is actually more real than what is happening in the outside world. It's almost like we go out and we gather resources to come back inside to the real world, which is the online one. And it's not necessarily that I agree with it, but based off all of the different elements of the pandemic, I understand that this is a new reality for all of us and our ability to communicate online through video is super important.

I just want to address this because when you look at Elon Musk or Jeff Bezos or Mark Zuckerberg, you realize these are personalities that are primarily introverted. They're not the most outgoing guys, but if I think back to all of the most profound things they've said, and especially the most profound thing that Bill Gates has said, it's always documented on video. I remember seeing them speak about it.

So despite the fact that these are not the most outgoing people, the way that we remember the messages that they're sharing is through video. And because of that, I do feel like if you're an executive, if you're an authority in your field, you need to have this skillset right now.

AUTHORITTI5.0 MAGAZINE

YOU HAVE TO HAVE THOSE THREE ELEMENTS IN ORDER TO GET PEOPLE'S ATTENTION, MAINTAIN IT, AND ENSURE THAT THEY COME BACK FOR MORE.

COVER

Mary: That’s absolutely right. We've moved into this space of video to get our messaging out, being clear on our mission and who it is that we want to start a conversation with. If we look back say three to five years ago, there was the rise of the so-called LinkedIn influencers and to be honest, 99% of those people are what I would call poor influences. Or actually, as I would say, #poorinfluencers. On the outside, they look like self-proclaimed rock stars but create amateurish content with zero value at all.

They desperately want the vanity metrics. Now that's one side of the coin, and they get thousands of likes and engagement, but to me it's just noise and nonsense and a waste of an opportunity. Now I see your content usually gets extremely high engagement. But the difference is that your content is 100% in service to your community. I get massive value watching your video content. I actually watch the entire video from beginning to end based on what I've just said.

What do you think the future of influencers actually looks like? Is it about really being clear on your value proposition and ensuring that you give value, based on what it is that you know? Or is being an influencer about wanting to be famous for being famous?

Jonathan: That's such a brilliant way of looking at it. I think more and more people are starting to recognize the individuals who cut corners, the individuals whose messages are hollow. There are a lot of these influencers and you can see that over time, they're having less and less influencer impact on the platforms because like anything else, when a new trend starts, you have the diffusion of innovation. The early adopters do not have to be skilled, but as time progresses and more people with

AUTHORITTI5.0 MAGAZINE |

6

DECEMBER 2021

higher skillsets start to adopt these new platforms and these new art forms, the standards are getting higher and higher.

So the individuals who commit themselves to creating the best content, being the most valuable, serving their audience the most, not just selling to them, are naturally going to be the ones who start to stand out.

Mary: I think another thing to add to that, Jonathan, is the focus should not be on the vanity metrics. The focus really needs to be on creating content, just for the people that you want to serve, whether that's a hundred people, a thousand people, or a hundred thousand people in your network.

I'm not interested in creating videos where I'm going to be doing tap dancing. It's not me, and my audience would find that of no value. Would it give me 5,000 likes?

Probably, but I'm not interested in those 5,000 people because I can't actually serve them. So I think when you talk about value, I'd like to add one more bit to that and it's not about serving everybody. Serving to a hundred people and getting 10 comments are ok, if they are real.

AUTHORITTI5.0 MAGAZINE

COVER

I UNDERSTAND THAT THIS IS A NEW REALITY FOR ALL OF US AND OUR ABILITY TO COMMUNICATE ONLINE THROUGH VIDEO IS SUPER IMPORTANT.

Jonathan: That is such an excellent point. You know, one thing that I want you to know is be specific with that, especially with LinkedIn, because you will see that people connect with everyone. And then what happens is they essentially shoot themselves in the foot because when they go through their feed, it’s full of irrelevant content because they connected with all these irrelevant people. That's great for Facebook, possibly Instagram, but if you're there to do business, it will muddy up the water. And then you'll say to yourself, “Well, LinkedIn doesn't work for me.” It doesn't work for you because you connected with all these people.

There are two types of people on LinkedIn. There are the people who are interested in being an influencer and being authorities in their field. And there are individuals who

AUTHORITTI5.0 MAGAZINE |

7

DECEMBER 2021

18

AUTHORITTI5.0 MAGAZINE

COVER

to be celebrities and they see the opportunity on LinkedIn because the algorithm is sweet, right? So they say to themselves, “Okay, I can make my Hollywood ambitions come true, and I can get the dopamine hit on LinkedIn because of the algorithm.” But a lot of people lie to themselves. They don't realize that they’re chasing celebrity, not authority. And there is a very fine line between the two, but it does get confused. The one thing that I would challenge people to look at is something you could do right now. If you go through your last five posts and you cannot identify what you do for a living based on them, you need to reevaluate your content altogether. Because in those last five posts, it should be more than abundantly clear what it is that you do for your audience.

Mary: I love your content and Shay's content because it is in context. I always use you as an example, Jonathan, even with my own clients, if you want to be seen as the authority, put your content into context.

You’re in the business of creating video content. So what you present on LinkedIn, regardless of what the messaging is in terms of the actual script, it’s in context. I'm looking at how you show up. I'm looking at the structure; I'm looking at what is this person trying to show me? What do I need to take away from this? I'm looking at the structure, how you structure your content, the value, the takeaway, the call to action, and how you wrap that up in video production.

So it's in context. I believe you. I trust you.

I want to have a conversation with you.

What people do is they get off the rail and they want to be famous. But this is where the danger zone is. And we're not talking here about 15-year-olds, we are 30-, 40-, 50-year-olds who literally want to be famous. And as you said, LinkedIn still provides opportunity for people to go down that path. But I think content in context with what it is that you actually do in terms of the solution that you bring to the world is

AUTHORITTI5.0 MAGAZINE |

8

DECEMBER 2021

fundamental.

Jonathan: That is such a great point. It discourages me and it hurts me when I see people who work incredibly hard on their content and their messaging.

They don't get the vanity metrics. And then somebody that has higher vanity metrics judges them because they don't get those vanity metrics. And I'm like, listen, this individual may not have the numbers that you think they need, but this individual I trust with my life. So don't allow anybody to mislead you in that way. There is a big, big difference.

Mary: Jonathan, you're a video producer, creator, and writer. You know all of the above, and you're brilliant at it. Can you unpack the layers of how to create a brilliant video that gets attention? What are the key elements that it must have?

Jonathan: A lot of people say that you reach expert level when you can take a difficult thing and make it look easy. I feel like I'm the opposite. I take an easy thing and make it look very difficult because the reality is you do not need all of the elements that I put into video to be effective. I do that because for me, it's art; while some people are watching Netflix, I edit videos. That's something that I'm very passionate about. But with clients, with individuals who are listening to this or reading this, it is something anybody can do. And it really doesn't take as much production as people think. But the reality is if you have an impactful message, if there was an order of things, I would recommend to any business owner or entrepreneur, or anyone who wants to put content out there like marketers or salespeople, I would say, at the core of it, you need to start every video with something that's relatable.

Something that your audience

AUTHORITTI5.0 MAGAZINE

immediately can say, this is me. This person's talking to me. So what are the things that we all experience? Pick something like that to open your video with, for example, losing your keys in the morning when you've got to drop the kids off at school, or the argument in the office about does coffee smell better than it tastes? Just pick something that gets people's attention that's relatable. Then from there, tell some type of personal story, something where your audience can say, this person is like me, they've experienced something just like I have. From there we want to use an analogy or a metaphor to connect it to what we do in business, right? So an example would be, “This relates to an experience I had in my office. I'm an executive and I work for this firm,” and then you slowly start introducing some piece of value for your audience, whether it's a tip or some type of solution.

And don't overwhelm them. A lot of people go in one direction or the other, so there'll be no value to the video, or there'll be way too much. And let me explain that. You don't want to give people the instructions to build a house because nobody's taking notes while they're watching your video. Instead, give them advice on how to clear their desk or something simple: one takeaway, one piece of valuable advice that they can apply immediately. And they can take that and feel like you gave them some value. I would say a relatable topic, some type of personal story attached to it, a metaphor to connect it to your business, one piece of simple, valuable information, and then a call to action. Whether it's tagging somebody in the comments who could use this piece of advice, this call to action is less in your face.

You're asking them to tag somebody else instead of telling them to comment or like it directly. And what we're learning about the algorithm, which is

COVER

super interesting, is that the algorithm today actually rewards people who click on your profile more than a like, or a comment. So you want to drive people to check out your profile. If you got value out of this video, go click on my profile and check out some of the other pieces of content that I've created. And that's a great way to take advantage of the algorithm.

Mary: What do you think the one mistake people make when creating video content? What's the one thing that you see all the time?

Jonathan: They introduce themselves. Your name is right above the video, so you don't need to introduce yourself. That's like the people who wear a nametag, but then still feel they need to introduce themselves. But as statistics prove, you have three seconds to get your audience engaged that will determine whether they like or comment or whether they move on. And if you start with your name, they're going to look at you like you're a doofus because right above your video is your name. And they're going to think “ This person doesn't have the appropriate amount of gray matter to get my attention. So I'm going to move on.”

Mary: I think that a lot of people get nervous when they're on video. What I find really irritating is when someone gets on a video and says, “This is my first video and John’s blog challenged me to just tell my story.” Listen, I'm not interested in your story. I don't care about your dog, your cat, or dropping off your kids at school. That's the life I lead every day. Give me something that I don't know, otherwise, it's a wasted opportunity and that's what turns people off. But as you say, that's why I love having a structure because once you understand that formula, then

AUTHORITTI5.0 MAGAZINE |

9

DECEMBER 2021

you can just create little micro bits and put it together. You'll get much more attraction from the right people. So should the videos you create for LinkedIn and YouTube and Instagram all be different or can we use the same content?

Jonathan: That's such a brilliant question. So with YouTube, we know that between 8 to 11 minutes is the sweet spot. I have to check, but I think 10 minutes is when you can start to monetize your videos.

People go to YouTube because it's a search engine. So they're already going with the mindset that they're looking for answers, where on LinkedIn or Instagram it's discovery. So people are discovering your content, but they weren't necessarily searching for what it is that you do, or the services that you provide. It's a completely different mindset. That's why Instagram and LinkedIn videos have to be shorter because people are not expecting to see you today. They weren't looking for you. So, that's why I recommend that videos on LinkedIn be between 30 seconds to 1 minute.

AUTHORITTI5.0 MAGAZINE

Folks are going to look at my videos and say, “Wait a second. Jon's videos are three minutes long. It is a hundred percent ego.” I'm going to be honest: I love it because I love the art of it. But if my focus was only in providing value to my audience, the videos would never go over a minute. But because I like the sound of my voice, I like putting a bunch of art into my video. I make them three minutes long, but it's not what I recommend to clients. I'd say, keep it around a minute. That's the sweet spot.

Mary: I would say that the majority of people who see your content watch the whole video. I know I do. Why? Because you actually do provide value. I understand and appreciate the art, but I also find them entertaining, I have a laugh, and I do get value out of it. I actually think that it's not necessarily ego. I can see that you are brilliant at it, but the value that you provide way supersedes the ego part of it. So there is a big difference because the ones that are producing egocentric content like Beat Box, music or whatever, and they're 40+, which is very sad. I just find that

COVER

weird. What you do is educate. Your content is like a micro masterclass.

You produce one piece of content per week and you get massive exposure. I think that if you check your statistics, you’d see that people come back and watch your videos over and over again.

Jonathan: Mary, that's something I really wanted to touch on because I'm empathetic. A lot of people may wonder why I'm on LinkedIn. I know I don't look like the typical business professional, but I really am there for business professionals specifically. And I'll say this: There are a lot of influencers that will preach about needing to create 160 pieces of content a day and needing to be posting on every platform. When I was starting out, I went in with the mindset of thinking about the single mother who has two jobs. And I'm thinking about the young executive who’s just starting out. I'm thinking about the 55-year-old woman who’s starting a new career. They cannot create content every single day. So if I could just be a case study of

AUTHORITTI5.0 MAGAZINE |

10

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

COVER

someone who creates content once a week, but fills it with value, then I feel like that is something anybody could do. Maybe they can't do it the exact same way. Maybe the metrics won't work out the exact same way, but I wanted to prove that the algorithm ensures that when you create great valuable content, people will continue to come back. And that algorithm will not dock you just because you're there once a week. If you're always a part of the community and you do your best to bring value to your audience, it doesn't have to be an every day thing. And that was really something that was important to me when I was starting out. And I've stuck with that. I hope that I'm proof that you don't have to do it every day, but it does have to be valuable.

Mary: It really does have to be valuable. So what is the best way to find a hot topic for video content? Because I think most people get stuck on the actual topic of their video.

Jonathan: If you Google symptoms, you’re going to get the results that have the best SEO, and so everybody's gonna end up having cancer and AIDS. So, that's why you don't Google symptoms, right? Google is not a great resource when looking for content ideas. I actually turned to YouTube because it's the number two search engine. What I do is I enter my industry in the YouTube search and then I filter by views.

When you filter by views, these are the types of pieces of content that people are actually searching for without SEO being a factor because it's driven by the views. I would encourage anybody who’s creating content, whether it's video or articles, to go to YouTube. It's actually a great resource. The second one is www.askthepublic.com.

It's another brilliant resource, full of hundreds of thousands of different questions that are trending on Twitter, LinkedIn, YouTube, Google, Instagram, everywhere. And between those two resources, you could have hundreds of pieces of relevant content that your audience is really looking for answers about.

Mary: Most people who are on a platform like LinkedIn are there to be seen and heard as the go-to expert. And yet very few are generating leads. Most are pushing content that is leading them to a dead end, which really causes a lot of pain in the heart. Like it's a really, really big deal. So to be seen and heard on LinkedIn, what would you say are the three things that can get you attention that most people are not doing?

Jonathan: Let’s say you have a booth at a conference. I'm sure you've been to quite a few conferences in your life at this point. You’re professional, and you are very good at what you do. What people tend to do when they have booths is sit behind the booth and wait for people to come to them. And what happens? You might get some interest, but to be a lot more effective, you have to actually walk around the conference

AUTHORITTI5.0 MAGAZINE |

11

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

COVER

I WOULD ENCOURAGE ANYBODY WHO’S CREATING CONTENT, WHETHER IT'S VIDEO OR ARTICLES, TO GO TO YOUTUBE. IT'S ACTUALLY A GREAT RESOURCE. jonathan palmar

AUTHORITTI5.0 MAGAZINE |

12

DECEMBER 2021

floor, you have to go around the expo, you have to hand your cards to people.

You make contacts, you walk up to other people's booths, and you ask them, “What do you do? How do you provide value?”

What I'm trying to say through this is that the version of that scenario on LinkedIn is commenting. I feel like it's such a long start, especially on a place like LinkedIn, so be the best comment on a post that is going viral. I'll follow, let's say five individuals that always seem to get a lot of engagement on their content that is good and relevant to what I'm doing. I would find other video creators who also have high degrees of engagement. I would try to get my comment as soon as they post it. I'd figure out that they post around this time. On this day, I would leave five comments. Five comments, five individuals, and make sure that my comment was the most valuable comment possible because then I could get a bunch of likes on that comment.

AUTHORITTI5.0 MAGAZINE

started to build my presence, my profile. I still do the commenting because I think is very important and a critical part of the puzzle, especially on LinkedIn. Jonathan: I wanted to add something to that because it actually reminded me of something. You said, a part of your process was building your profile. I feel another lost opportunity that happens all the time is you'll have a prospect.

They see your posts. They fall in love with you. They want to do business with you, but then they click on your profile and they don't have an easy way to reach you. How many times have you had to call the cable company, the water company, whatever, and you could never find their phone number?

And you're looking here, and you're looking there. And there's so much friction between you and this thing. And I think a lot of people on LinkedIn do have prospects who want to do business with them, but because there's not an easy way to access them, they lose the opportunity.

And then what ends up happening is when people see their posts, right below it is my comment. And especially when I was just starting to scale, I was just starting to stand out. I would always try to be that person. And over time I built a lot of my following just based on having a valuable comment, because the reality is comments are content. You can take that comment and turn that into a piece of content. So I would say that this is a whole thing that people are completely missing out on.

Another opportunity on LinkedIn is the featured section, which is the real secret. Take your featured section, have a link to your product page, an inquiry sheet, an intake form, or something that gives your prospects an easy way to reach you. When we started having our clients do that, they started converting tenfold because of something as simple as reducing the steps to get to them, reducing the friction between them. It made such a difference.

Mary: That's what I did when I started becoming serious on LinkedIn. That's exactly how I built my following as well.

I just commented, and I went hard on that. That was my priority. I think actually for a whole year, that was literally my primary focus. Then I

Mary: I love that. That's a really important one as well. So let me just shift the gears a little bit. I am now in the process of creating a strategy for my LinkedIn live and combining that with YouTube, because I believe the future of content is becoming your own media company.

COVER

THE INDIVIDUALS WHO COMMIT THEMSELVES TO CREATING THE BEST CONTENT, BEING THE MOST VALUABLE, SERVING THEIR AUDIENCE THE MOST, NOT JUST SELLING TO THEM, ARE NATURALLY GOING TO BE THE ONES WHO START TO STAND OUT. AUTHORITTI5.0 MAGAZINE |

13

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

COVER

AUTHORITTI5.0 MAGAZINE |

14

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

As Sean Cannell says, “You have to be extremely strategic in the execution.” Now, given you are a video creator producer, what is your view on this, Jonathan?

Jonathan: I couldn't agree more. What is an influencer? What is an influencer actually influencing? If there's anything that I want to be identified as if we use the word influencer, it's influencing something very specific. I feel like the most important people in history were very good at one specific thing. They were known for it. They weren't these influencers that just influence thought in totality. No, they were very good at one specific thing.

And as media continues to change, social media continues to change the people who will be the most effective. They are the ones who are great at one specific part of the process. And if we're talking about the ability to send an inbox message, they were the absolute best at sending one. You know, even with something as simple as that, those

IN YOUTUBE, THERE'S SO MUCH OPPORTUNITY AND IT'S LIMITLESS. ALSO, THE MONETIZATION SPEAKS FOR ITSELF.

COVER

people are going to be the ones who stand out the most, especially because we're talking about search engines here, we're talking about YouTube. People are putting in very specific searches, so if you could be the expert at that very specific thing, you'll hit it rich easily.

Mary: Absolutely love it, and just touching on YouTube, because we're sort of focused on LinkedIn, I do think, Jonathan, that YouTube is still a massive opportunity. If you treat it like you are a TV show or a TV channel, like your own Netflix and create a series of episodes based on the area of expertise, targeting a very specific audience, you will win. I truly believe that LinkedIn combined with YouTube is lethal. What do you think because you're a big supporter of YouTube as well? How do you see YouTube playing out?

Jonathan: YouTube is going to be the final survivor. I believe that so deeply in my heart, and that's why I'm starting to convert more and more of my attention over there. YouTube is very unique in the sense that it continues to grow exponentially, it's a search engine, and the way that it's formatted it will always exist. There will always be a need for it. This isn't something that's driven by algorithms. This is a resource that continues to grow and exponentially. I can see very much how Facebook, Instagram, and LinkedIn could all be trends because they all serve very specific purposes. But with YouTube, the fact that it's long-form content and the way that it seems to be operating, I would be going all in on it and using LinkedIn as a platform to launch your YouTube, because there's so much opportunity and it's limitless. Also, the monetization speaks for itself.

The fact that people can make money off of their content based on searches is enough for me to believe there's a future for anybody, If they really apply themselves.

Mary: I absolutely agree with you. Okay. So now we've come to the end of our interview. And there's one question I ask everybody. Who would you like to meet that is no longer living? What would you want to ask? Or what would you want to know?

AUTHORITTI5.0 MAGAZINE |

15

DECEMBER 2021

Jonathan: I always think of those people who were extraordinary in some area of their life, and I'd wonder how they would answer it. I was 27 relatively recently. A lot of artists, a lot of musicians, a lot of comedians, actors will pass away at 27. They’ll take their own lives. Unfortunately, you know, God bless them. But a lot of them hit a certain degree of success, and it was either like substance abuse, depression, all these things that hurt them. I would love to get into their head because there are elements of that, that I do understand now. And I do realize that this idea of having, vanity metrics and likes and comments and people in your inbox and people appreciating you and adoring your work, it's not everything. You start to lose attachment, lose connection to it.

And this is something that I fought so hard for. And then when you're on the other side of it and you realize this isn't

AUTHORITTI5.0 MAGAZINE

everything, it actually feels very numb.

I'm very indifferent about it. You start questioning what all of this is about when you set your goal to be this thing you reach it, and then it's not what you thought it would be. It can be very discouraging. So I'd love to get into their head and kind of better understand what would have made them happy, what could have changed their direction, because I think I'm still fighting with that myself.

Mary: It's interesting that you say that because I think that where we're heading as a society is pretty scary on one hand, and on the other hand, it's exciting. But the other thing that excites me, Jonathan, is that once upon a time we looked at Hollywood stars as the bee's knees, and I actually think that's dying out. I think that what we're looking at is, which is why YouTube is so powerful, that anyone can create their own stardom in anything that they

COVER

want and not have to actually rely on some role model who looks like plastic fantastic. I don't want to look picture perfect. I just want to be me. And I want to love that version of me and just bring what I can to the world in my little niche, servicing a little niche part of the community out in the big wide world and not have to be governed by how I need to look or how I need to act, or what brands I need to be wearing. I think that this is a massive opportunity, especially for the next generation of our children. I've got an 11-year-old who's basically interested right now in one thing – starting an Amazon business.

It's all he can think about. He's already interested in the next 10 years of his life because he's not governed by wanting to be like someone else.

Jonathan: I really do believe the power is in the people's hands. These are not executives who work for these big corporations that are pushing a specific

AUTHORITTI5.0 MAGAZINE |

16

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

COVER

WRITER'S PROFILE Mary is an internationally recognised Personal Branding Expert who knows how to commercialise a Personal Branding into a monetisable online (and offline) business. She is a speaker and author of a number of fictional & non-fictional books and the founder of Lights Cameras Action – an end to end online coaching program exclusively designed for coaches, consultants, startups and business owners that take them from idea to productisation and demonetization in months.

agenda. People are waking up and realizing that they have the ability to speak up and say, “This is unacceptable. We don't want to subscribe to that anymore.” And they're there. They're doing it with their eyeballs, even the dollars. Their eyeballs are dictating who gets big and who doesn't. And the fact that we have an opportunity right now is a little bit of a Wild West. It's not regulated. We have the ability to create these things on our own. I encourage anybody who's listening to take advantage of the moment right now because I guarantee it's not going to be like this forever.

I've never seen it be such an open field for people to create their own thing, with an opportunity to make it themselves. And you don't need anything. You could have a cell phone, a selfie stick, a little $200 camera, and you could be everything in a very specific niche. If that's what you want to do, there will never be another opportunity like this.

Mary: I’m a big fan of yours, Jonathan. Thank you for your time. This has been such a wonderful opportunity and such a real deep, deep, deep discussion. And I know that people would find it an absolute value. So thank you.

CONTACT MARY: maryhendersoncoaching.com

Mary Henderson

@jonathanpalmar AUTHORITTI5.0 MAGAZINE |

17

AUTHORITTI5.0 MAGAZINE

E

ANK H F T

QUOTE

U

L

B

DECEMBER 2021

HAVE AN ATTITUDE OF GRATITUDE.

AUTHORITTI5.0 MAGAZINE |

18

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

SMALL BUSINESS

VIDEO

– It's all in the Angle!

BY ANGELA VITHOULKAS AUTHORITTI5.0 MAGAZINE |

19

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

When you communicate your message with people or an audience via video or audio content, it can be a very intimate exchange. Think about it for a minute. Its just you and them. Your either looking at them via the camera or they are listening to you via headphones – video or podcast. You’re connecting and it can be powerful.

I’ve long believed that video was going to be the main tool for me to deliver either my own message or someone else’s. It’s why I founded SME TV & Podcast YouTube Channel, and why business owners ask me to help them tell their story. Over the past 10 years we have recorded more than 3000 podcasts and nearly 300 episodes of SME News & Views for our channel.

Everyone has a story, but business owners are often either too shy or too busy to consider staring in their own production. And even if they can get other media to tell a tiny piece of their story, its usually only a 90 second clip. My biggest gripe – and what inspired me to start SME TV, was that the interviewer or journalist usually had no idea about my business other than what they read from my bio. We are all so much more than that right?

When you consider the science of buying, what influences customers to pick you or buy your product, what decision is made and when it’s made, its nearly always going to come back to trust and what you did to earn it.

The customer experience begins with how you tell your story, and there can be no more powerful way to do this than with video.

Now I’m not saying that it’s that simple – pick up a tripod, slap on your iPhone and suddenly your Spielberg…No. It doesn’t work like that. Maybe it can for those who are mini celebs, or who are feeding a vanity channel. It works well for those who have that rough look to their brand and for doing those short bursts of content that suits them. But if you want to stand out in a noisy world you need to define how your story will look and

SMALL BUSINESS

sound, and its not always about convenience.

Let’s begin with basics like where, when, and why! I bet you thought I was going to say hair, makeup, and lighting, right? Nope. Those are way down the list. Still very very important (Im hardly one to say otherwise), but not part of the infrastructure of delivering your story.

Where: think about what the place represents in terms of noise, distractions etc. You don’t want a fabulous piece recorded where you look amazing and sound so great that your already writing your Oscar acceptance speech only to later see you got video bombed by a shifty by stander…..Studios can feel clinical and often lack warmth but make up for it in other ways – like incredible lighting and technical brilliance.

When: I always recommend for my clients to pick a time of day or day of the week when they will be fresh and least likely to be stressed. If your tired it shows, no matter how great the lighting or the concealer or any other trick you might have (I have a couple, DM me and I will share). Tired is in the eyes, not just around them.

Why: this is literal. Why do you want to do a video or podcast? It must have a purpose, otherwise you will produce rubbish and damage or set back your brand. Credibility and trust can’t be bought, again no matter how great the lighting, a lack of substance from the talent (that’s you 😊) will send any piece dark.

Ok, Im going to gloss over the hair and makeup and just say get a professional, assuming of course you’re getting a professional piece done.

If you’re shooting yourself, then I recommend you make an effort to look presentable. Im a great fan of professional hair and makeup for ANY occasion when it involves something that could be shared thousands and thousands of times. But when Im doing the iphone self- stuff, I will often go without makeup because that’s the tone of my message. BUT, whatever your brand look is, do yourself a favour and remember

AUTHORITTI5.0 MAGAZINE |

20

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

SMALL BUSINESS

AUTHORITTI5.0 MAGAZINE |

21

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

SMALL BUSINESS

CONTRIBUTING WRITER'S PROFILE

that potential clients or customers will watch. Presentable doesn’t mean little effort, it means you’re not going to the ball Cinderella, but you’re not cleaning the fire place either. So much for glossing over this bit.

Angela Vithoulkas is a multi-awardwinning business owner who has forged a successful career in public, business, and corporate life. She is the founder and host of a new YouTube Channel - SME TV And Podcasts.

Angela’s many awards include NSW Entrepreneur of the Year as well as Telstra Women’s Business Owner of The Year. In 2017 Angela was named one of Australia’s Top Nine Influential Female Entrepreneurs.Angela’s political career began in 2012, since then she has been twice elected City of Sydney Councillor and Founded The Small Business Party – running local, State & Federal Elections.

Whether you choose to do a one off video, a series, produce a stream to spinoff your brand or make a documentary of your product (yep, even products have a story separate to their owner) if you do nothing else, make a storyboard. Plan it.

Visualise it. Pay attention to the details because others will 100%, and its less stressful that way. I once took a crew to shoot 10 videos for myself in one day on location. If we hadn’t done a storyboard, I never would have been able to ad lib to camera (its hard to memorise a script).

What I love the most about interviewing business owners on SME TV is sharing their shine. It’s the way people light up when they talk about their business – what they produce or sell.

That’s what I strive for, everybody and every business has a story, you just need to care enough to find it, and care enough to share it.

CONTACT ANGELA: @angelavithoulkas www.linkedin.com /in/angelavithoulkas/

AUTHORITTI5.0 MAGAZINE |

22

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

QUOTE

WELL DONE IS BETTER THAN

WELL SAID BENJAMIN FRANKLIN

AUTHORITTI5.0 MAGAZINE |

23

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

MINDFULNESS

HOW TO CULTIVATE of Self-Love

BY FALGUNI KATIRA AUTHORITTI5.0 MAGAZINE |

24

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

Self-love is something that makes you feel good.

You loving yourself is important because at some point in life it affects how you live with others, what you eat, even how you cope with life. Selflove puts you in your right state of mind and makes you know yourself better. The goal is to make yourself feel good at all times.

What is self-love?

Self-love starts from within. One should be ready to appreciate the little things happening in life.

Living an extravagant lifestyle may make one feel good but again one can lack self-love with all of it. Self-love entails having a positive attitude, good energy, and trying new things or ideas.

It is also about accepting growth from within. This helps one gain the courage to tackle different circumstances that may occur in life.

Ways to develop self-love It takes time to build self-love. These are some tips that can help you develop self-love.

Put yourself first Mind what you feel, want, and know. People’s opinions will always be there, some to put you down and others to praise you but it is important to listen to yourself first before listening to others. Love yourself more always.

Know what’s important for you Needs are usually important than wants.

MINDFULNESS

Some things or behaviors might make us feel good but sometimes they are not important. We should always choose things that add value to our lives and walk away from things that make our life stagnant.

Wants might waste your time and money and you feel good for some time only to fade away quickly. Things that last tend to always bring good memories and keep you happy.

Take good care of yourself It is important to mind our health bet it spiritual, physical, social, or mental health. Mind who you are with, what you do and what it impacts in your life. Mind what you eat or take, often listen to your body, and have proper sleep.

Know what you want Sometimes NO is a good answer. Put limits on things that don’t make you feel comfortable.

Anything that affects your well-being can easily affect your self-love. Some life responsibilities may take away your time and energy, just know to do it and take it easy with yourself.

Give yourself space Protect yourself from people who don’t let you grow and mind who you invite to your life. Peer pressure from friends can easily change your life.

Don’t waste your time on people who never like it when you succeed or grow, be it, friends or family.

Learn to let go We learn from our mistakes. Mistakes should never be our downfall at any given chance. Learn to accept and move on and be careful not to repeat the same mistakes. Be accountable for your mistakes, acknowledge what you did and be patient with yourself.

AUTHORITTI5.0 MAGAZINE |

25

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

MINDFULNESS

AUTHORITTI5.0 MAGAZINE |

26

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

MINDFULNESS

CONTRIBUTING WRITER'S PROFILE Know your purpose Set goals in life and be determined to achieve them. Be open-minded and open to trying new things/ideas. You will love yourself more when you see yourself achieving what you’ve always wanted. Learn to express yourself freely and never be afraid of failing.

Listen to yourself Emotional health is important. Always listen to what your brain and heart are communicating to you. Ignorance from what you feel might, later on, lead to frustrations and disappointment. Appreciate emotions and take time to understand what message your emotions are trying to pass.

Instead of fighting your emotions, learn how your body reacts in certain situations and always take it easy. Also, be positive with your thinking and talking.

Self-awareness can boost your confidence. Be able to identify and acknowledge your uniqueness. Be it beauty, fame, kindness or any other thing, use it and love yourself the way you are.

In the next article we will explore the importance of self

Falguni Katira is a professional transformation coach that helps leaders change their habits and thought patterns barring them from their path to holistic success.

Clients who participate in her coaching program are positioned to adapt to change and maintain their competitive edge in all the dimensions of life, including spiritual, intellectual, career, finance, love/ relationship, family, social, and health / fitness.

love and how to cultivate a loving relationship with our own self and others.

CONTACT FALGUNI: www.falgunikatira.com

@falgunikatira @falguni_aastha @aasthabhagia

AUTHORITTI5.0 MAGAZINE |

27

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

QUOTE

MAKE

LOVE NOT

WAR AUTHORITTI5.0 MAGAZINE |

28

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

GROWING, SCALING AND IMPROVING YOUR BUSINESS

Growing, Scaling, and Improving Your Business

CONTROLLED

GROWTH

BY JOHN KNOTTS AUTHORITTI5.0 MAGAZINE |

29

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

GROWING, SCALING AND IMPROVING YOUR BUSINESS

Do you know how to control the growth of your business? Do you even know what controlled growth means?

Business growth, at its core, is pretty

simple. To grow your business, you sell

more products and services, you add more customers, and you make more revenue.

Making more revenue is the primary focus of most business owners, at least the for-

profit business owners. However, as I have shared with many of my articles on here,

before there is too much work on your plate.

Capacity considers all the resources that

are consumed by your operation, such as hours, space, equipment, people,

resources, etc. Capability represents your knowledge, skills, and abilities to do the job.

Typically, growth involves a combination of more than one thing in your business.

on LinkedIn, and with Forbes, business

If you have not determined your capability

complexity in your business.

some point in your business growth.

growth will always equate to added

and capacity limits, you will struggle at

Therefore, I often discussed the

The second step once you know your

improvement with growth. As your

find ways to keep your growth from

importance of combining scale and business grows, these techniques help you continue to grow. This complexity often requires you to exceed your current

capabilities and capacities. Without scale and improvement your business suffers.

There is; however, a way to control your growth so that you do not exceed your

current capabilities and capacities. Thus, you can continue to grow without having to scale or improve.

How do you do this?

First off, you need to determine your

current appetite for growth. You need to know how much work you can handle

current capability and capacity limits, is to exceeding these limits, while you are still increasing revenue.

Not an easy task, but totally doable.

Here are three ways to do that…

1. Increase the value of your products and services so that you can increase your

prices. If you simply increase your prices without increasing value, your sales will probably decline. The goal is to sell the

same amount at a higher revenue without increasing your internal cost. This will result in a higher profit margin.

2. Find additional ways to monetize the

AUTHORITTI5.0 MAGAZINE |

30

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

GROWING, SCALING AND IMPROVING YOUR BUSINESS

AUTHORITTI5.0 MAGAZINE |

31

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

GROWING, SCALING AND IMPROVING YOUR BUSINESS

resources you already have in ways that you

CONTRIBUTING WRITER'S PROFILE

have not previously considered. This helps you find ways to make more money from existing resources when they are not being used by your current processes.

3. Figure out ways to offer complimentary new products and services to existing customers.

This is the typical, “Do you want fries with that,” upsell question.

By working within your capabilities and

capacities, you can continue to grow your

revenue without breaking the business. It just takes some awareness and innovation.

Business growth does not always have to be a

“sell more” discussion. There are many ways to control that growth.

As a personal and professional business coach and consultant, John Knotts has been growing, scaling, and improving businesses for over 25 years. John portrays himself as a Success Incubator with his company Crosscutter Enterprises. His deep thought leadership on #business and #success can be found on LinkedIn, Facebook, Twitter, and his website, www.crossctr.com.

CONTACT JOHN: @successincubator

AUTHORITTI5.0 MAGAZINE |

32

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

QUOTE

We travel not to escape life but for life not to escape us.

ANONYMOUS AUTHORITTI5.0 MAGAZINE |

33

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

CAREER DEVELOPMENT

HOW YOUR NEXT EXECUTIVE JOB FINDS YOU

FEATURING ANGELA SHAW

BY GINA RILEY AUTHORITTI5.0 MAGAZINE |

34

DECEMBER 2021

How does volunteer leadership open you up to one corporate leadership opportunity after another?

According to Angela Shaw, volunteer leadership is playing the long game to ensure career transition success. Shaw is an accomplished Human Resources professional who was recently sought out to become the Chief People Officer of Juiceland, a growing, independently owned juice concept company.

She is the past president of the Austin SHRM; past Diversity, Equity, and Inclusion Director for the Texas SHRM; adjunct professor at the University of Austin in Texas; and she sits on the boards of Peloton University and the YWCA of Austin. She is a dynamic public speaker who gave a TEDx talk in 2019, “Busting the Stereotype of the Angry Black Woman.” A servant leader who is devoted to diversity and workforce readiness, Shaw sees volunteer leadership as the key to unlocking her last three successive career moves.

AUTHORITTI5.0 MAGAZINE

I invite you to read Shaw’s inspiring story about overcoming the challenges and bias she has faced as a Black woman, how she tenaciously continues to map out her career path with goal setting, and how she builds authentic relationships through community volunteer leadership.

I am grateful to our mutual connection, Ricklyn Woods, for introducing us. You were a guest on her podcast, “So You Want To Work In HR?” I listened to it three times!

Your strategic and intentional way of building your brand through volunteer leadership is powerful and will inspire many people. I was struck by you saying you are no different or better than anyone else.

When I think about the privileges people have, I don’t think only in terms of skin color, if someone went to college, or if they grew up with a silver spoon. While I grew up lower class, I came from a two-parent household. I grew up in an actual house with a backyard. I ate meat every day. I consider that privilege, too.

CAREER DEVELOPMENT

My experiences define me. Bad or good, I didn’t let anything stop me.

I saw barriers as challenges.

I believe everybody can use their tenacity to work toward their goals.

AUTHORITTI5.0 MAGAZINE |

35

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

CAREER DEVELOPMENT

When we look at equal pay and look at the intersection with people of color, whether Hispanic, Black, or Asian, we see we are all at different levels when it comes to equal pay. These intersections impact our ability to have these conversations, negotiate, or even to apply for a job because we don’t feel qualified.

While I acknowledge this privilege, I would say my experiences define me.

Bad or good, I didn’t let anything stop me. I saw barriers as challenges. I believe everybody can use their tenacity to work toward their goals.

Anyone can be successful.

Since your career path is untraditional … would you tell me how you got into HR? My love of HR started as a line employee and the love I had for myself.

I encountered situations that did not feel right or weren’t fair. I wanted to give equal experiences to everybody else, and I loved the powerful way I

could help others and make a positive impact. My career has grown by setting and meeting goals. Now, I can say I am at a level or position of real power. I don’t think it’s vain to say I have a position or power, especially if I use it in good ways. I use my power to positively give back to people in my community. I want to start this movement of good HR and its intersection with DE&I. As you progressed through your career, what were your primary career goals?

To increase my title, which increases my power, and to affect generational

wealth within my family. I feel like money is an area people don’t like to talk about because it’s taboo or it is negative. I didn’t come from money.

Since my parents were not able to pass it down to me, my biggest goal is taking care of them in their golden years.

They had challenging lives and careers, and now is time for them to have some fun. I also want to increase my own wealth and show my nieces and nephews you don’t have to let your race, gender, or any factor you represent stop you. Don’t give other people the power to stop you.

Do you think women have a harder

AUTHORITTI5.0 MAGAZINE |

36

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

CAREER DEVELOPMENT

AUTHORITTI5.0 MAGAZINE |

37

DECEMBER 2021

What I found was the key to career movement is less about who you know and more about who knows you. A lot of people need to be speaking your name in rooms that you’re not in.

AUTHORITTI5.0 MAGAZINE

CAREER DEVELOPMENT

time talking about money than men do?

to apply for a job because we don’t feel qualified.

Yes, and I would also say it’s intersectional. There are many factors that lessen the likelihood you’ll talk about money. We all know the dominant race is the white race, right?

We all know it’s true and it’s OK to say it. Almost any other race is going to struggle with some of the freedoms of conversations.

Being able to go after generational wealth helps you, your family, and your community. This is about me impacting my family and other Black people in my community.

When we look at equal pay and look at the intersection with people of color, whether Hispanic, Black, or Asian, we see we are all at different levels when it comes to equal pay. These intersections impact our ability to have these conversations, negotiate, or even

Do you think it is a lack of exposure to this information? Is it about money or seizing opportunities in general?

It is about access.

Early in my career, I thought I should be making more money, so I put together a proposal for my boss. She asked me to present it to her boss.

When I handed him a copy of the proposal, he literally took the packet of information and threw it across the table and said, “Who told you that you can ask for more money?”

This shaped the rest of my career because I knew I didn’t need anyone’s permission to ask for more money. I’m always going to ask and tell other people they can ask, too. The work I produce tells me I can ask for more money and what my worth is.

It might seem weird to ask a person what they make, but I ask and if they tell me, great! That’s how we get information. I had a discussion with an executive recruiter about my compensation goals. I told her I wanted to make $250,000. The response was, “HR people don’t make that.” What I really think they meant was Black women in HR don’t make that.

These moments have defined me.

They left me thinking I don’t need permission, and I won’t let other people decide for me based on information that is not true.

AUTHORITTI5.0 MAGAZINE |

38

DECEMBER 2021

When have you felt the most stuck in your career and how did you overcome it?

The first time I felt stuck was ten years ago. I couldn’t get into management for a variety of reasons. I had my certification in HR but hadn’t quite finished my degree. There was no lightning bolt with the world opening up to me.

Although I felt prepared, I couldn’t figure out why opportunities weren’t coming to me. Five years later, I finally gained traction and moved into management; however, I continued to struggle to get to the next level and couldn’t figure out what I wasn’t doing right.

AUTHORITTI5.0 MAGAZINE

CAREER DEVELOPMENT

ONCE I STARTED TAKING ACTION AND BUILDING REAL RELATIONSHIPS, I STARTED TO SEE A REAL CHANGE. I STARTED TO CREATE SITUATIONS WHERE OPPORTUNITIES NATURALLY OPENED UP.

So, ten years ago I decided to change my viewpoint. It was about me. I needed to take control. Using my ambition and changing my mindset were key. I worked on really preparing myself for the next level. I wanted to be the most prepared person in the room.

Once I moved into management, I recognized it wasn’t about me being prepared anymore, but rather I needed to figure out how to create more opportunities for myself.

What I found was the key to career movement is less about who you know and more about who knows you. A lot of people need to be speaking your name in rooms that you’re not in. How do you create those relationships for people to do that?

Once I started taking action and building real relationships, I started to see a real change. I started to create situations where opportunities naturally opened up. I wasn’t asking for jobs; instead, I got to know people. I found ways to help people first before I started to get any dividends from it. I was just making deposits in the bank.

I also spent a lot of time in the first five years of the last ten focusing on my professional development, so I could learn and speak about all the parts of HR. I worked to be the most knowledgeable person in the room, and then I once I felt ready, I figured out ways to show I was ready.

Did you have role models, mentors, or sponsors who helped you along the way?

Not necessarily a specific person but there were many who mattered.

Every manager I’ve had who gave me a salary raise, a title, or promotion, I give each of them value and kudos. They did a great thing.

They empowered an amazing person – me. Thanks to one such boss and his sponsorship of me, I got my HR certification before I got my degree because it was a quick win to give me credibility.

There were times my organizations weren’t able to provide a professional-development budget, and I put it in my own personal budget to develop myself because I wanted to be the most qualified HR person.

Let’s help others crack the code of discovering and getting in the line of sight of opportunities. What were some keys to your successful career transitions?

It goes back to putting deposits in the bank. I’ve worked hard the past six years at developing relationships and wasn’t looking for immediate withdrawals. I was playing the long game by entering relationships and asking how I could help other people.

The real key to my success is through building multiple bodies of work and volunteer leadership.

AUTHORITTI5.0 MAGAZINE |

39

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

CAREER DEVELOPMENT

THE REAL KEY TO MY SUCCESS IS THROUGH BUILDING MULTIPLE

bodies of work and volunteer leadership.

AUTHORITTI5.0 MAGAZINE |

40

DECEMBER 2021

If you start volunteering at the point you are looking for a job … you won’t get long-term benefits because you have not built long-term relationships. … You need to continue giving, even after you feel like you received what you were looking for – you still do it.

I first started with my HR community’s professional association, and I have used this as a platform to grow outside of work. I built my brand as a servant leader and somebody who gives back to the community. Then, I branched out into other board positions outside of the HR community.

This work is visible to people. They can see the great things you do for others. I became a public speaker. I now teach.

People are seeing and feeling value from this.

I heard you say on Ricklyn Woods’ podcast people may be reluctant to take on a board seat if it is not a paid position.

I’ve never had a paid board position yet. I’ve always seen the value of these

AUTHORITTI5.0 MAGAZINE

roles beyond money. There is personal value being a servant leader and helping others. I aligned with boards where I believed in their mission, and I get so much more than I can even say out of that experience.

When you serve on boards that align with your values, you end up surrounding yourself with people who get to know what you stand for. They end up wanting to help you when situations come up. These are the people who speak your name in rooms you are not in. This is the value you can’t quantify. I just can’t tell people how valuable that is.

Has this helped you improve your odds of getting in the line of sight when opportunities come up?

Yes! You are serving with people who are like you. They are ambitious. They are connected and have a network they can introduce you to. It pays dividends when you least expect it.

If you start volunteering at the point you are looking for a job and that is the only time you spend volunteering – and quit when you have a job – you won’t get long-term benefits because you have not built long-term relationships. You may have to give a lot before you get anything from it. You need to continue giving, even after you feel like you received what you were looking for – you still do it.

I’ve had the most movement and title progressions, and made more money in the last three years because of these activities than I’ve had in my entire career. It comes from ten years of work I put into developing myself, building relationships, and volunteer leadership.

It is not instantaneous. But it eventually comes – and it comes back to you big!

CAREER DEVELOPMENT

current job? What caused the outgoing HR person to think of you?

The initial connection was made through volunteering in my local HR community three or four years ago. We met at an event, had a great spark, and we stayed in touch over the years.

She called me one day and shared she was leaving her job for a new opportunity and thought I’d be a great fit. I didn’t know it was coming. I didn’t ask for it. In fact, I wasn’t looking for a job.

She thought of me because I’d built a reputation, and she could speak to the reasons why she would recommend me. It was never because I gave her a résumé or my elevator speech.

What experiences informed where you are today that people might not expect to hear?

Because I present myself as very confident, people are surprised to know what a struggle I feel like it’s been for me. They see the title and quick movement, but they don’t know I’ve been in the industry for over twenty years. There were days when I was sad, and I couldn’t get a callback after reaching out to people. I spent two years reaching out to people trying to make individual connections and never got a response. That’s what people don’t see.

I realized I had to do something different. That is when I turned to volunteer leadership and being out in the community.

How do you suggest people be strategic and intentional with the ways they stand out? How do they make a mark with, as you say, “undisputable results”?

How did you get found for your

AUTHORITTI5.0 MAGAZINE |

41

DECEMBER 2021

18

AUTHORITTI5.0 MAGAZINE

CAREER DEVELOPMENT

I was head of HR in an organization where HR did not have a seat at the table. I literally wasn’t a part of strategic conversations. The first thing I did was change the view of our department by figuring out why we weren’t connecting with the rest of the organization. We weren’t visible and present, people didn’t know who we were, and they didn’t understand the value we could bring.

I started inserting HR and volunteering anywhere HR could help. We made promises and delivered on time with great customer service. People in the organization started to feel supported, and HR was seen and heard.

We started hearing that our team was amazing and helpful.

I started getting invited to the table and became involved with the strategic conversations around the organization with other leaders. You need a seat at the table and allies to be successful.

When we talk about leveling the playing field, that is specific to diversity factors and being underrepresented. DE&I and discussing bias are hard for people whether it is conscious or not. People are not going to level the playing field for you, which is why you need to be putting in work to create those opportunities for yourself.

Many people wait to be recognized and plucked from obscurity for their next best job. You talk about leveling the playing field and controlling one’s destiny. How have you effectively done this for yourself?

When we talk about leveling the playing field, that is specific to diversity factors and being underrepresented.

DE&I and discussing bias are hard for people whether it is conscious or not. People are not going to level the playing field for you, which is why you need to be putting in work to create those opportunities for yourself.

Find ways to be visible, seen, and heard.

Everyone has a finite amount of time, so I suggest you figure out what your passions are, define how much time you can spend, and where you’ll have the greatest impact.

I initially started with my HR association community because I felt I would have the biggest impact. Then, I branched out into other board positions that weren’t related to HR. It was a progression.

Then, after serving as president of the HR association in my community and serving on boards outside of HR, I became a public speaker, which allowed me to share my passion for HR and DE&I. I’ve gone from submitting proposals to being asked to do paid speaking engagements. It has always been about setting goals and working towards them.

Many people are afraid to “toot their own horns” and put their successes and thought leadership out. How does a person get over their fear of what others will think? Don’t we need social proof of our successes?

You need to know it is OK. Just do it. Every time I make a post on LinkedIn, I think about it a couple of times before I post it. Most of the time I just put it out there anyway. Look at other people’s examples or talk with people about your ideas and what you’d like to put out there. More often than not, people will encourage you to put yourself out there. Find a support system while you are doing it.

You have a passion for HR, especially DE&I.

What doors have you opened for yourself by creating opportunities and asking for a seat at the table?

AUTHORITTI5.0 MAGAZINE |

42

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

What are some of the biggest barriers people of color face when it comes to uncovering unadvertised jobs?

CAREER DEVELOPMENT

CONTRIBUTING WRITER'S PROFILE

People of color are missing opportunities because they either don’t know the right people, they’re not in the right circles, or don’t have the confidence or know how to level that playing field for themselves. I think preparation meets opportunity. I’ve been lucky enough to create these opportunities for myself, get into some rooms, and to know some people. But having opportunities is key.

What advice would you give to allies? What are ways companies can develop practices to ensure a diverse leadership-level candidate gets an opportunity when so many jobs are obtained from relationships?

Allies can help create opportunities for people who are excluded. We shouldn’t be afraid to talk about this. Think about how you can create opportunities. Speak people’s names in rooms they are not in. Ask yourself whose name you are speaking. When you can push someone up, support them.

It starts with diversifying your circle. If all the people in your circle look like you, then that’s typically who you are going to speak up for. If you look at your leadership page and there is no diversity, then you have work to do. Start speaking these names and help create opportunities.

We need to get beyond making corporate statements and marketing on your website that we value diversity. There is real action and work to be done. Now that people are back to in-person events, I am noticing what people are posting does not represent diversity. In this day and age, who is still posting pictures that don’t have diversity in them? It happens a lot. Every ally should want to represent what they say they believe in.

Gina Riley Consulting & creator of the CareerVelocity System™. She is a career transition coach who helps leaders customize their career stories to land jobs where they can leave a legacy. She is an Executive Search Consultant for Talence Group.

What would you leave people with? Anything I didn’t ask you that would help others?

First, set goals and create opportunities for yourself. Set one goal and start to work towards it. Recognize you have some power and activate it. How will you activate your power to create opportunities? Whether it’s volunteering, professional development, just attending an event – do that.

Thank you. That’s the perfect way to end the conversation!

In conclusion, I encourage people to consider volunteer leadership to open unexpected doors and unlock unforeseen opportunities. Use Angela Shaw’s example as a way to navigate and land incremental leadership roles through the power of planning, goal setting, and using one’s voice to ensure people are speaking your name when you are not in the room.

CONTACT GINA: ginarileyconsulting.com

@ginariley AUTHORITTI5.0 MAGAZINE |

43

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

QUOTE

IT DOES NOT MATTER HOW SLOW YOU GO SO LONG AS YOU DON'T STOP

AUTHORITTI5.0 MAGAZINE |

44

AUTHORITTI5.0 MAGAZINE

G TO PR N I K OS L A

CT S

STO

T

COPYWRITING

PE

P

DECEMBER 2021

LIKE THEY’RE IMBECILES.

BY LEE ROWLEY

AUTHORITTI5.0 MAGAZINE |

45

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

I’m guilty. I admit it.

I’ve been staring at the screen for about two hours, trying to figure out what in samhain I’m going to write about for this month’s copywriting column.

I mean, I wrote a half an article of horse-crap about what copywriting resources I’d recommend to a new copywriter. But seriously, who cares about any of that? Let emergent copywriters figure that stuff out on their own. (Or maybe I’ll circle back to it in a future issue.)

Anyway, since I’m half-full of bourbon and don’t feel like writing about that anymore, I’m going to pivot to another topic that’s sacred to my shriveled little heart - the rhythm and tone of copy.

See, most copy coaches teach copywriters to write to people like they’re idiots. We're talking sentences that barely surpass “See Spot Run” in terms of complexity here. That’s because the copy world assumes that anyone with money in their pocket is an imbecile, and can’t process sentences with more than a half-dozen words.

Are you an imbecile? I’m reasonably sure I’m not, and I have it on good authority that you aren’t either.

And we’re people, right? If you and I walked up to another person on a random street in a random city, it would be likely that the person would be roughly similar to you and me in terms of general biological and psychological makeup, right?

I mean, we all stress out about the same crap health, status, money, possessions, relationships, identity, and mortality. To spew a bit of quasi-zen poppycock here, we’re all made of the same star-stuff.

COPYWRITING

What I’m getting at here is that if you find yourself on a sales page, blog post, social media post, or whatever, and you sense a condescending, “let me treat you like an idiot” tone to the copy… how are you going to respond to that?

“OMG I LOVE YOU! TAKE ALL MY MONIES!” *swoon* In your dreams, McFly. You’re going to respond the way most people would - you’re going to pop smoke and never look back. <sarcasm> That’s great for business. </sarcasm> Copy, like any form of writing, has a particular cadence, tone, and overall “feel.” And it’s not the robotic Frankencopy that template-wielding copy coaches are championing.

It’s engaging, rhythmic conversation that makes your reader feel included, understood, and valued.

It’s a seamless connection between your world and theirs, earning their trust through precise touchpoints that make each reader feel like an “audience of one.”

The Avatar Immersion Method, which I have written about in previous issues of Authoritti5.0, is one way to create that connection.

This involves jumping inside their minds - and getting to know them better than they know themselves - so you are seen as a trusted advisor, rather than a seller.

Another way (and one that I haven’t revealed anywhere else until now):

AUTHORITTI5.0 MAGAZINE |

46

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

COPYWRITING

AUTHORITTI5.0 MAGAZINE |

47

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

COPYWRITING

CONTRIBUTING WRITER'S PROFILE

Read the books they read. Follow the influencers they follow, and read their posts and articles.

Why? So you can talk to them in a way that they’ll instantly recognize, trust, understand, and trust.

You’ll pick up on similarities in tone, rhythm, and cadence, and topics. You’ll find the same syllable patterns over and over, because they carry readers to the next sentence. You’ll find the same tone across many of the people and works that influence them - a tone that speaks to their personal biases, experiences, and aspirations,.

Remember, people don’t really want “different” - at least not most people. What they want is what they already recognize, but in a new, exciting, and personally validating way.

By taking notes from what influences your audience, you can connect what they already know to what you want them to believe. Building a bridge makes it much easier for your prospects to cross the river.

Anyway, I’m super-glad this article worked out, and I hope that you’ll refrain from thinking of your prospects as imbeciles when you’re writing content or copy. If you want to earn their trust, you owe them the courtesy of understanding where they come from.

Copywriter, comic, curmudgeon that’s Lee Rowley. In a world of flaccid, lukewarm marketing, Lee crafts copy that connects, persuades, and endears… giving his clients the leverage to render their competition irrelevant. His signature livestream, Lee After Dark, underscores the depth and complexity of human nature that eludes copywriters and marketers today.

I’ll be back next month with… I don’t know, but it’ll be something else to help you get better results from your content and copy. Au revior!

CONTACT LEE: @theleerowley

AUTHORITTI5.0 MAGAZINE |

48

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

QUOTE

The ones who are crazy enough to think they can change the world, are the ones who do.

STEVE JOBS AUTHORITTI5.0 MAGAZINE |

49

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

VIDEO MARKETING

By Dennis Yu

3 HIDDEN REASONS I TOTALLY SUCK AT VIDEO MARKETING AUTHORITTI5.0 MAGAZINE |

50

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

I'm a former search engine engineer trying to adapt to TikTok, Instagram, and all these other social networks. I tell everyone that I don't have the time-- and that singing and dancing are not something I want to do. I just turned 47 years old, which is more than double the average TikTik user.

Here's how you and I don't get left behind, like our parents who were befuddled by VCRs that blink 12:00 forever, unfixed since the last power outage...

PROBLEM 1) Don't have time-- the most common excuse.

You know, it takes more time to make the excuse about why you're too busy to make a 15 second video than to just do it. Procrastinating is just another way of saying you don't want to do it, as you and I well know.

SOLUTION: record always.

When you're in a Zoom call, just hit the record button: whether you're the client, coach, or attendee, record those meetings! You'll be able to repurpose the video into social media snippets, transcribe into blog posts, and so forth. Zero extra time required by you, clients, or partners. Use the steps in the "Content Factory" and your team of virtual assistants will process the content, just like Tesla factories crank out Model Y's down the assembly line.

Just pretend the camera isn't even on and you'll get the most natural video snippets. Of course, watch your language (unless you're GaryVee) and don't say anything that could get you in trouble later!

PROBLEM 2) I don't like how I look or sound.

Hey, I'm bald and embarrassingly 50 pounds over my ideal body weight. But you know what I've learned from seeing thousands of

VIDEO MARKETING

successful entrepreneurs who have grown their business via video marketing?

SOLUTION: YOLO. They realize that nobody actually cares. Cell phone screens are so small and people scroll so fast-- nobody is stopping to zoom into the pimple on your face or mock your stuttered phrases. I was once in a video shoot with a celebrity (who shall remain nameless). She was so obsessed with her make-up and getting the lighting just right that we filmed for only 3 minutes after spending a whole day on camera placement. The cell phone video we made after the official shoot had more "authentic" and believable content. And it performed better in our marketing campaigns than the one which clearly looked like a TV commercial.

Not everyone is as spunky and well-spoken as Mary Henderson. Welton Hong doesn't even speak English as his first language, but he's making a one minute video every day-- whether he's traveling, in the office, with clients, or at a restaurant. And it's been critical to his growth into the top digital marketing firm for funeral homes (cue the dead jokes).

PROBLEM 3) I don't have the fancy equipment or pro-level skills.

The iPhone is replacing the amateur videographer. And you'll see videos on YouTube where an expert videographer with a cell phone competes with a novice that has a $100K RED camera. Guess who makes the better videos?

SOLUTION: Your phone is your best camera, because the best video is the one you actually make.

The big shift in 2022 is professional videographers who are switching to iPhones to film most of their content, especially when traveling. Who wants to lug around all that gear,

AUTHORITTI5.0 MAGAZINE |

51

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

VIDEO MARKETING

AUTHORITTI5.0 MAGAZINE |

52

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

VIDEO MARKETING

CONTRIBUTING WRITER'S PROFILE

CEO of BlitzMetrics, a digital marketing company which partners with schools to train young adults.

We offer courses, implementation, and consulting.

anyway? A proper camera weighs nearly 10 pounds, which will tire even those of us with muscles. It takes me 10 minutes to set up my gear-- and by then, I probably will have missed the moment or been too bothered to pull out a giant camera with various accessories.

My gear of choice is an iPhone with a Rode Wireless Go 2, which has two microphones. Perfect for interviews. And the pros all know the #1 thing that ruins video is bad sound-- so get a mic as your top consideration when filming.

My personal mission centers around mentorship from my experience with helping people from all walks of life grow their expertise in digital marketing, sharing his insights from managing campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.

With social media increasingly telling stories in 15 second increments on cell phones (vertical, not landscape), a professional video camera is out of place I hope you take these tips to dominate your marketing with video in 2022!

The irony of writing about video is like dancing about architecture. But if you follow me on the social networks, you'll see that I practice what I preach. And I'd love to hear how you're doing!

CONTACT LINH: @dennisyu AUTHORITTI5.0 MAGAZINE |

53

WORDS TO LIVE BY:

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

QUOTE

Everyone has to start somewhere. Today is a perfect day to create something beautiful.

AUTHORITTI5.0 MAGAZINE |

54

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

VIRTUAL ASSISTANT

Set-up your

SOCIAL MEDIA for 2022

BY LINH PODETTI AUTHORITTI5.0 MAGAZINE |

55

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

This year, the pandemic really disrupted traditional ways of communication. Most businesses had to make drastic changes to their content marketing plans while their consumers were turning to digital channels and consuming content more than ever before.

In fact, according to SEMRush, about 68% of marketers expect to increase their digital content marketing budgets next year.

VIRTUAL ASSISTANT

A VA can either use a Social Media Schedule that you’ve created and help you fill in the blanks through their own research and recommendations, or they can use the Social Media Template that we’ve created for 2022 which includes all the important dates, events, hashtag trending days and things to note like sales periods.

But we believe that it’s not about how much money you spend, it’s how effectively you allocate it to the right resources. This is where outsourcing to Social Media Virtual Assistants comes into play.

Your business by now should be adjusted to operating online throughout the pandemic. If this is you, then it’s time to scale your business and start delegating cumbersome tasks such as Social Media to a Virtual Assistant (VA) located in the Philippines (for a fraction of the cost of local employees too!)

What can a Social Media VA do?

For more than 10 years, my company Outsourcing Angel has recruited, trained and on-boarded the most experienced and reliable VAs for hundreds of clients. These clients are seeking freedom to focus on high value tasks while a VA can look after running their social media channels. But what exactly can these VAs do?

Set-up your Social Media Schedule One of the most time consuming tasks involves setting up your Social Media Schedule for platforms like Facebook, Instagram, LinkedIn and YouTube.

Download Social Media Schedule template for 2022 Get a FREE copy of our easy-to-edit template to use with a VA here: outsourcingangel.com/calendar2022 Create your Social Media Content Don’t just post content for the sake of posting!

With tools available like Canva, your VA can easily design content based on your social media schedule and strategy as well as source shareable content from other pages. There are also additional design tasks such as creating social media banners, stories, story highlights and filters that your VA can assist with too.

Scheduling content Instead of wasting your time scheduling daily social media posts and taking yourself away from the core of your business, imagine delegating all of this to a Social Media VA instead. Your VA can use tools such as Buffer,

AUTHORITTI5.0 MAGAZINE |

56

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

VIRTUAL ASSISTANT

AUTHORITTI5.0 MAGAZINE |

57

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

Hootsuite, Sprout Social, Coschedule and Later to schedule and manage your content across multiple channels. All you need to do is review the content before it goes live!

VIRTUAL ASSISTANT

CONTRIBUTING WRITER'S PROFILE

Social media engagement If your page is currently leaving comments and direct messages unanswered, that’s a lost opportunity and a bad first impression of your business to your audience. A VA can help you develop a two-way conversation by staying active, answering questions, addressing complaints and thanking people (or pinning their comments to the top) when you receive positive feedback.

Building your network In addition to creating two-way conversations, it’s important that some of them are initiated too! Your VA can dedicate at least an hour a day to building your network by following relevant pages and as well as liking and commenting on the social media pages of your leads and potential customers too.

Set-up your social media shop If you’re an eCommerce page, you’ll need to set-up your Facebook Shop Feed and tag products in your posts and ads to make your content shoppable.

Manage social media ads Social Media VAs can help you set-up Facebook and Instagram ads based on your content and briefs. Once the social media ad campaign has finished, your VA will be able to gather the results and insights for you to analyse the performance of your ads too.

Linh Podetti is a serial entrepreneur, currently the founder of Outsourcing Angel, a virtual assistants agency and the co-founder of Dawn Media Productions, a video marketing agency. Linh is passionate in helping entrepreneurs achieve freedom by empowering them to build a business that will free up their time to be with their loved ones.

Final thoughts If you want to see your business grow bigger and faster, hiring a Social Media VA can be an essential part of your business. You’ll be able to concentrate on your high-value duties while your VA is looking after the researching, creating, scheduling and engagement.

CONTACT LINH: @linhpodetti https://linhpodetti.com/

AUTHORITTI5.0 MAGAZINE |

58

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

QUOTE

IT'S THE MOST BEAUTIFUL TIME OF THE YEAR AUTHORITTI5.0 MAGAZINE |

59

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

PERSONAL DEVELOPMENT

How to lead from your spirit, not just your soul

BY LOUISE TAYLOR

AUTHORITTI5.0 MAGAZINE |

60

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

PERSONAL DEVELOPMENT

You were born for such a time as this. Esther 4:14

Have a deep personal confidence in their identity

The heart of the human drive is spiritual at its core. Ignore this, and you’ll be ignored.

Have an unwavering belief that people can create and overcome anything Take a stand for something and hold to that belief with unwavering courage Are extremely agile

I recently coached one of the most successful people I have met. His main concern was his ability to lead others through this terrible time, while trying to achieve the commercial goals his team was under pressure to deliver.

He was literally in tears as he spoke about the confusion, the constant anxiety and stress in the business, and how many of his team were struggling with their mental health and performance.

In these times, human beings have limited emotional capacity to focus - so we must focus on what is most important to them.

This means, as leaders, we need to be raw, real and relevant.

We cannot ignore the hidden desires, dreams

Surround themselves with the people who will pull them forward and challenge them Seek guidance and support from experts quickly in order to solve new problems they haven’t yet encountered Relate to where people are at NOW Show their tribe a unique way out to rapidly cross to the other side of fear Understand what drives human motivation at the deepest level Give people a way to solve a NOW problem that is costing them time, money or peace of mind.

THE BREAKER, THE CHAMPION AND THE SHEPHERD describe some of 3 of 8 Spiritual leadership behaviours and characteristics I help clients to understand – in order to MOVE people forward, when in a state of confusion, fear or distraction.

meaning for them.

Ask yourself which of these you relate to, and how you can better lead, market or help others in a more connected, inspiring and effective way.

The most influential leaders today:

THE BREAKER – Baby we were born to run

and fears of the people we lead, as if we do – we will only lose them to a cause that has more

Equip themselves with a strong toolbox of

In 2016, I went to France to visit my sister.

emotional, commercial and spiritual skills

AUTHORITTI5.0 MAGAZINE |

61

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

PERSONAL DEVELOPMENT

AUTHORITTI5.0 MAGAZINE |

62

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

We drove down to the South of France and parked at a beach.

The sun was setting, it was warm and clear, as we left the car and stepped onto the sand. In the distance, we noticed forms that seemed to be moving further down the beach. As we waited, we realized we were seeing 2 magnificent, strong white horses coming towards us, galloping fast along the sand.

PERSONAL DEVELOPMENT

This BREAKER experience must propel them forward into another level of exciting personal adventure, achievement of goals, deeper impact, peace, energy, zest, wealth and passion.

Not everyone has the capacity to be a BREAKER. It takes a certain gift, anointing and skillset.

How do you know if you can be a BREAKER?

There was electricity in the air, as we heard them galloping past – and in that moment – I felt the energy, might and power of these amazing creatures.

I found myself realizing that my favourite clients feel like those galloping horses. They love to run hard and fast. They need freedom to run, the lack of restraint, so that their internal fire, passion and beliefs cannot be contained in any box. They can break down if not looked after well. They are impatient to get to the goal.

They HATE being restricted or pushed into something they don’t believe in.

THE BREAKER The BREAKER is a person who can invite people to step over a self imposed line into a new experience of life, so they can rapidly break out of disempowering situations or habits.

A BREAKER knows how to find the gold inside, and cut to the root of the issue which is holding someone back.

A BREAKER has a history of success!

The first step to breaking others forward is to learn how to break forward yourself.

Can you remember a time where you broke into a new experience, season or level of success quickly?

If you think of yourself as a seed, what ‘soil’ or environment best causes you to break forth out of the ground and produce fruit?

Let me suggest to you that your soil must include spiritual, emotional, practical and commercial components. Think of these as the necessary nutrients, and if one is missing – you will not grow as quickly.

A breaker is someone who can create quickly, and who pulls people forward, rather than laboring in the past or current fear.

A BREAKER will challenge the status quo and identify opportunities or solutions never seen or heard before.

The BREAKER refuses to not achieve the goal, or allow others to remain stuck.

AUTHORITTI5.0 MAGAZINE |

63

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

PERSONAL DEVELOPMENT

Don't gain the world and lose your soul, wisdom is better than silver or gold.

AUTHORITTI5.0 MAGAZINE |

64

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

Breaking people INTO THE new is a RAPID process which allows them to move faster, instead of having to test and retest.

The kinds of clients who love to work with a BREAKER coach or leader are visionary, charged, high performers, purpose driven and passionate, generous leaders.

Being a BREAKER leader sets you above the crowd. Causes others to see you. To notice you and to spread the story of their incredible results because they believe in your work.

THE CHAMPION The CHAMPION has a way of bringing others together for a cause that is BIG. The CHAMPION Inspires humans with who you see them to be. The Champion will shoulder their cause.

They believe in their people, before they even believe in themselves.

The champion helps others to make their mark. To discover themselves and to be discovered.

The CHAMPION will not settle for anything other than a WIN! The champion is full of FIRE. The CHAMPION knows where he/she is going and will not stop until they reach that place in their mind.

The CHAMPION can win souls, hearts and minds easily. They are CONNECTED to something bigger than themselves.

PERSONAL DEVELOPMENT

Are you a CHAMPION? And if so – who is CHAMPIONING you?

THE SHEPHERD The SHEPHERD has a way of reading people’s mail.

They are a safe place to land and find calm, clarity and rest.

They whisper into people’s hearts the insight which other leaders won’t know to say, and say it in a way that is completely meaningful to the person.

A SHEPHERD has wisdom of the ages. They understand human needs at a deep, instinctive level.

The SHEPHERD gives you permission to breathe and regroup.

If you want to motivate others, whisper to them what is inside of their dreams, and they will resonate with your words. Recognise what they desire, and why they are stuck.

A SHEPHERD builds trust long term. They truly care.

The SHEPHERD is present with the people, considers their plight and problems, looks out for them, keeps them safe. Encourages and counsels them. Guides them with good advice.

The SHEPHERD will stay the course with the people. They don’t set and forget them. They will remember the things that others won’t and be considerate of the timing and season of the people they serve.

AUTHORITTI5.0 MAGAZINE |

65

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

PERSONAL DEVELOPMENT

CONTRIBUTING WRITER'S PROFILE

Louise Taylor is a globally respected Speaker, Peak Performance Coach and Neuro-strategist and Creator of Neuro-flow™ system, Money Mindfit™, Sales Mindfit™ and Clarity Programs.

Louise specialises in helping individuals and companies to develop a positive money mindset, emotional agility - and approach leadership & business challenges with innovative commercial and people strategies.

Connect with me to discover more about yourself, and to grow in a deeper relationship with yourself, God and your team by recognising the hidden spiritual gifts you carry and how you can use them to grow faster.

The old ways of leading are gone. If you want to tap into a deeper level of understanding, peace, confidence and creativity – now is the time to reach deeper into your very soul and spirit – and find the hidden answers that the world is waiting for you to discover, and share.

CONTACT LOUISE: www.louisetaylorglobal.com

@louisetaylorglobal

AUTHORITTI5.0 MAGAZINE |

66

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

QUOTE

y a t S ! e t i l Po MANNERS ARE IMPORTANT Always say please, thank you, you're welcome, and excuse me!

AUTHORITTI5.0 MAGAZINE |

67

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

MANIFESTATION

How does casting a spell feel?

BY MARIA DAVIS

AUTHORITTI5.0 MAGAZINE |

68

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

How would it feel if you were speaking in front of a huge audience…

Imagine being on the pulpit, at the lectern, and suddenly, you paused. Then you conjured, ignited, surged with energy, and threw it out to the audience. Now they can plugin too.

Plug into you. Plug into your message. Receive the gift of your wisdom.

Now they sit attentively. They become immersed. They shift from where they are to where they want to go.

Is that something worth defining?

Oh yes! It sure is, and it’s been proven by many teachers, mentors, and coaches.

They may not call it spell-casting. Yet it is indeed what they are doing. They are mesmerizing the audience. Casting a spell for heightened connection, new awareness, and the ability to plug into higher vibrational states.

Have you ever felt compelled by a speaker? An emotional charge builds inside of you. An unexpected connection emerges between the both of you.

Pumped-up energy overcomes you.

Well, believe it or not, that’s a spell!

A conjuring, a wisdom beyond the realm of just physical matter.

It’s a quantum shift. It’s a change, a transformation from the inside out.

Can you remember one of these occurrences in your life? When have you leaned forward and opened your heart to receive? Afterward, you walk out feeling lighter, slightly elevated, your posture is straighter, even a little bit more ascended.

MANIFESTATION

You see, a spell or magic accelerates, magnifies, and amplifies energy. It’s a quantum theorist’s dream and a nightmare to define. It’s a magician’s prerogative, and it’s a muggle’s everyday unconscious experience.

Every day I see spell casting. When it’s done consciously, it’s the most powerful societal cultural change activism there is. It begins from the inside out. It begins with a decision. Then we spend a lifetime collecting the evidence that magic and spells are real.

By the way, other words for spell may be: Focus Intention Goals Mission Vision Manifesting If you want to learn how to cast a spell consciously with vigor, belief, and wisdom, practice!

Another really important part of this matrix is to know your energy. Undercurrents as well as overtures. There is a whole industry built on defining and clearing undercurrents - have you heard of blocks?!! It’s a billion dollars industry.

The trick is (should I say, the spell is) to find your teacher and then allow them to support your clearings, healings, and ultimately light up your unique ascension path. So you can be more visible, share your wisdom, have the support you desire. Cast spells daily.

The only spell you need to perfect is the one you cast on yourself. Believe it. Focus and manifest your deepest desires!

If you are anything like me and the thousands I have coached, kindness and world peace mixed with freedom are somewhat of the desired narrative.

AUTHORITTI5.0 MAGAZINE |

69

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

MANIFESTATION

AUTHORITTI5.0 MAGAZINE |

70

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

Go on cast a spell! Say something 3 times with intention belief and focus… and it will appear!

MANIFESTATION

CONTRIBUTING WRITER'S PROFILE

Happy Spell Casting!

Here’s the step-by-step process for your magical-spell casting.

1. Set a clear intention.

2. Focus on it with belief.

3. Take Inspired Action. If you’re not sure about what to do, ask your guides “what should I do next?” Expect a concrete answer.

Be the best version of yourself!

Maria Davis from Maria Heals, teaching leadership and personal development.

Sharing practical magic to entrepreneurs so they share their gifts with a wider audience and make more money.

Healing and magic for all.

CONTACT MARIA: www.mariaheals.com www.linkedin.com/ in/mariadavis8

AUTHORITTI5.0 MAGAZINE |

71

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

QUOTE

nothing is ever perfect. it is what you make of it. emily giffin

AUTHORITTI5.0 MAGAZINE |

72

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

ENTREPRENEURSHIP

WHY LIVE STREAMING WILL BE ESSENTIAL AND VALUABLE FOR YOU TOO.

BY DR. MICHAEL THIEMANN

AUTHORITTI5.0 MAGAZINE |

73

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

ENTREPRENEURSHIP

Everyone knows that image and sound strongly affect the audience, as they directly address the emotions and, unlike words, do not have to be given their language or meaning first. That's why I started my podcast Trends, Innovation, and Business Model last year, in which I talked to executives and entrepreneurs about what their challenges were or are and how they have overcome them or want to solve them.

In order to enable direct engagement of the audience, I decided this year to hold the podcast as a live event and stream it directly to YouTube, LinkedIn, and FaceBook.

Since the relaunch of the new format in September alone, I have produced ten episodes every Tuesday, which have become the starting point for my creator strategy. I interviewed personalities with very different experiences who shared their wealth of experience and knowledge with a lot of joy and enthusiasm.

But what makes it so interesting to do live streams at the moment?

According to a study by Statista, live video streaming alone exploded from 1.1 billion hours in 2019 to over 27.9 billion in 2020. Although there are many helpful videos that help customers and already serve as an essential source of information for them, the audience's desire for live streams is strong. Many videos lack authenticity and possible interaction. They appear too clinically clean, and the presenter is aloof. That's why you should start using live streams for your brand.

Pre Consideration Before starting your live content production, you should be clear about your target audience and their big problems, needs, and wishes.

What help are you trying to provide them?

Think in personas and imagine what interests these persons have?

AUTHORITTI5.0 MAGAZINE |

74

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

What language style does your audience prefer?

What would you talk about if you met them in person?

Where does your audience live?

ENTREPRENEURSHIP

CONTRIBUTING WRITER'S PROFILE

In your key message - like in any other content creation - it is not about you; it is about them. Which problem do you solve for your audience?

Which formats are available to you?

After defining a clear target group, including their problems and wishes, the starting point is undoubtedly a strategy including an implementation plan.

Easy to start with are live interviews or Q & As. You can interview someone in your company or invite an industry expert to your live show. I recommend some pre-agreed topics and questions with some scripting on your side.

But the show is no theatre spectacle but an open flow talk, which should be authentic and not acted.

If you are about to launch your product, you can present them in a live show with some real customers and explain the offer and their results.

Convenient are live tutorials in which you show your audience how to do something themselves by following your simple instructions or roadmap to success or using one of your products. Your up-sell is then, for example, your master class in which you are doing it together with them.

For corporates, a behind-the-scenes live-take makes you very authentic and trustworthy. Stream your corporate or industry live event straight to your audience so that they can participate.

Dr. Michael Thiemann has been helping companies to successfully and sustainably position themselves through innovative and people focused business models for over 30 years. He offers his Europe-wide activities as an interim manager, consultant, coach, keynote speaker and project manager under the Strategy-Lab brand around innovation, corporate strategy, business models, processes and financing.

When you are clear about the target audience, message, and CTA, choose the right platform for you. The usual suspects are available here. With Google / Youtube, LinkedIn, or Facebook / Instagram, you can already reach billions of people and thus your target customers too.

Good luck with your first live streaming

CONTACT MICHAEL: https://www.linkedin .com/in/strategy-lab/

AUTHORITTI5.0 MAGAZINE |

75

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

QUOTE

turn challenges into changes and stress into success

AUTHORITTI5.0 MAGAZINE |

76

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

NEUROSCIENCE

Re-wiring your Brain for the Festive Days and Family Gatherings COMBATING HOLIDAY STRESS AND ANXIETY

BY OMOZUA ISIRAMEN

AUTHORITTI5.0 MAGAZINE |

77

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

Christmas, and family gatherings are believed to be the happiest holiday season for many.

Unfortunately, as the holidays get closer and closer, you may notice that your emotionality, stress levels, internal tension, and that of those around you gradually rise.

What Causes Such Internal Tension and Rising Stress Levels During the Holidays?

Family Systems– Spending time with family during the holidays is a tradition many maintain but also a great source of stress. Relationships with family can be complex, riddled with unhappy memories from the past. Not being able to fully be oneself as the family dynamic often puts us in roles we have outgrown, ignores our growth and shows little acceptance of who we have become and that our values are different causes problems and stress.

Expectations– The holidays are only ever as good as what we create in our mind. Our imagination of how things should be during the holidays can cause stress if the reality does not meet up to what one envisioned.

Financial Demands– This season has a high financial demand from high travel costs, the obligations related to getting the perfect present, cooking perfect meals, entertaining everyone at a high level. These things can put people under pressure and dampen the holiday spirit.

Habits (Old Neural Pathways)– Old patterns and limiting behaviours used to deal with past hardships, traumatic moments and are no more befitting for situations we face now cause problems. The more we use them, the more these neural pathways are strengthened in our brains.

Change– A whole range of emotions connected to different experiences we may have had are

NEUROSCIENCE

triggered during the holidays. So much is reflected upon. Some of which are sad and difficult to process and can cause poor states of mind.

The Brain Plays a Big Role in how you Cope Over the Holidays As already established, we are faced with both stress and happiness during the holidays.

Cortisol, our primary stress hormone, can fluctuate a lot over the holiday breaks.

Dealing with the stressors we encounter calls for what E. Braaten, an associate professor, calls the Shifting Set which are shifting cognitive strategies we use to respond to the changes and demands of the setting we find ourselves in.

Applying shifting set can be challenging at any time, as it is, but even more so during the holidays as it calls for the cognitive flexibility to focus attention and quickly adapt to changing situations (a neuro agile brain.)

The shifting set matters because it includes skills we use daily in our lives and work like planning, being attentive, organising, remembering details, updating focus, and managing time.

The holidays make us need to pay more attention than we normally would to responsibilities, communication and things that need doing, which in turn uses up the limited mental energy of the brain.

The acute holiday stress levels we experience, if allowed to run unchecked, can push the brain’s PFC into overdrive and as we know the brain is all for survival – even if this means being reactive non-stop.

The Brain is the Most Sensitive Detection System of All.

AUTHORITTI5.0 MAGAZINE |

78

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

NEUROSCIENCE

AUTHORITTI5.0 MAGAZINE |

79

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

There is nothing as draining and unresourceful for a person as his or her brain in a ´threat detection` mode in settings like negotiations, feedback sessions, holidays and family gatherings that do not really call for this.

Thinking About What is to Come Experience which gives us an extensive range of practical knowledge serves as the brain’s source of patterns which it uses to process how we react or respond i.e., if this, then that.

This is precisely how and why we can find ourselves acting on our mispredictions, reacting to times when reality does not match up with our expectations and when what we anticipated does not crystalize as planned.

Past experiences of the holidays and family gatherings make many people handle these times like there is some recurring danger or threat ahead. This makes being highly mindful of our attention so vital: the interplay between information, energy, and relationships, and how this relates to the brain – how everything is processed during the holidays and other cognitive demanding settings.

Helpful Questions to Navigate Ones Focus How am I processing the load of information coming my way? Resourcefully or in an acutely stressed manner?

What thoughts, feelings and emotions are occurring to me as I relate with others and what is happening around me?

What energy and mindset do I need to move forward to enable a win-win for everyone?

How is my thinking impacting my behaviour right now?

Am I operating as the CEO of my brain right now or is it running me? ***

NEUROSCIENCE

Brain-Friendly Strategies to Help You Get Through the Holidays and Family Gatherings Mindfulness– There is power in being able to deal easily with what can be overwhelming brain chatter- possessing a high level of emotional agility and mastery. This is what applying mindfulness practices can do for you: improve your connection with others, reduce internal stress and anxiety, decrease frictions in your relationships, and raise your understanding and ability to actively listen.

Compassion and Acceptance– More often than not, the concept: It is as it is, applies to a lot of things we encounter during the holidays.

Accepting this helps to avoid negative thoughts and unresourceful inner chatter. Embracing the fact that we are each unique and going through our own challenges helps us to be more understanding and to have compassion for ourselves and others.

Do not take things personally– The brain reacts with freeze, flight, and fight (even faint) when in a reactive state fighting all the inner wars and how the period is perceived. Appreciating everyone’s humanness and communicating as honestly as possible with others about how things are occurring to you is the best way to change perception and appreciate the possibility of the holidays.

Practicing the sacred pause– Taking a deep breath for 2-3 seconds helps you to step into responding rather than reacting to occurrences.

This practice helps you to be more intentional in your response to whatever happens - you can cultivate patience and lowers impulsive moves this way.

Service Work– Volunteering your time and providing others with help can positively boost your mood, raise your state of happiness and lower tension and anxiety.

AUTHORITTI5.0 MAGAZINE |

80

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

Have a Budget– Be clear on what you can spend during the festive period, agree ahead of time, and communicate clearly with others about acceptable alternatives, so no one ends up experiencing financial strains of any kind.

NEUROSCIENCE

CONTRIBUTING WRITER'S PROFILE

Be Active– The benefits of moving are vast and help the brain to deal with poor moods and high stress levels. Exercising increases natural dopamine (a natural mood enhancer) in the brain. Maintain a routine during the holidays to help you feel at ease with the intense feasting and family activities. Cardio, Yoga, interval training, and outdoor walks or hikes are just some of the things you can do.

Spiritual Reflection– What do the holidays mean to you? The holidays can serve as a great time to awaken your inner awareness and enhance your body, mind, and soul connection. Do things to find balance, internal calm and needed insights. Benefit from meditation and writing down what the essence of the holidays is to you. Practice gratitude, focus on sharing with others, perform small acts of kindness. Be still and find your calm spot within. *** The holiday season can certainly be more than a period you dislike, driven by negative thoughts, emotional hijacks, stress, and an inability to let go of negative perspectives.

With the help of our greatest asset: the brain (neuroplasticity), we can learn how to deal better with stress signals and enter the holidays with a more positive perception and create a new experience that benefits all.

Omozua Isiramen is a High-Performance Brain & Neuro Agility Trainer and Certified Life & Executive Neuro-Leadership Coach.

Founder of CWO Solutions - Executive Coaching with Omozua, Co-Founder of the Systemic Neuroscience Consulting Group Neuro-Link’s Regional Corporate Business Partner & Lead Master Trainer for NAP™ and High Achiever Emotional Intelligence™ and CoCreator of the 3-to-5 BrainSystem Code™ and Signature Impact Leadership Program.

In her work as a Certified High-Performance Brain & Neuro Agility Trainer; Executive Intelligent Leadership and Neuroscience Coach, she uses emotional mastery and neuroscience-based approaches to empower & prepare clients’ hearts & heads to take the journey from where they are to where they want to be by bravely accessing and optimizing their limitless brain potential.

Power Slogan: Be CEO of Brain

You can get clarity and learn to look at this period with a new lens.

CONTACT OMOZUA: Email: takeaction@omozua.com Website: https://www.omozua.com/ linkedin.com/in/omozuaisiramen/ AUTHORITTI5.0 MAGAZINE |

81

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

TOOLBOX

The

AUTHORITTI Toolbox

AUTHORITTI5.0 MAGAZINE |

82

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

TOOLBOX

d n a r B r u o Y e k a M How To

m a r g a t s n I n O t Standou N SANTOS

BY JA

AUTHORITTI5.0 MAGAZINE |

83

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

TOOLBOX

1.Focus On Visuals

3.Showcase Your Brand

Instagram is still a visual platform, so the way your account looks can make or break your brand.

Highlight your areas of expertise. Share your learning. This must be seen from your bio to your content.

Focus on PROFILE PHOTO + FONTS USED + COLOR PALETTE + STYLE & VIBE

Be specific +Avoid using technical terminology that your tribe doesn’t understand + Use icons or emojis for highlight bullet points.

2.Have a Clear Voice How does your content sounds like? Does it connects to your brand character or style? Is it something your tribe wants? Are they communicating in the same way?

4.Simplify Value Provide your tribe nuggets of learning that are beneficial to their journey. Tangible content that they can use for their business or as they start their daily life.

AUTHORITTI5.0 MAGAZINE |

84

DECEMBER 2021

AUTHORITTI5.0 MAGAZINE

Example: Share tips, facts, resources and recommendations (podcast, books, videos etc)

TOOLBOX

CONTRIBUTING WRITER'S PROFILE Jan Santos is a Branding Coach from the Philippines. He runs The Creative Talk Podcast on Apple/ITunes and Spotify and YouTube, supporting designers and entrepreneurs to stand-out and establish a market competitive edge.

His goal is to solidify ones branding and identity, ensuring the business to be unique and memorable by means of creating a consistent visual style, goal and focus.

5. Establish A Strong Digital Footprint Back up your teachings with social proof. Create value packed content. Your content should give your tribe a glimpse of what you talk about or your content can also act as a strong support to what you claim, share or stand for.

Instagram is a Strong Digital Footprint for brands that are in Clubhouse.

CONTACT JAN: @thecreativescoopjansantos @thecreativescoopjansantos

Jan Santos

AUTHORITTI5.0 MAGAZINE |

85

NOVEMBER 2021

AUTHORITTI5.0 MAGAZINE

BUSINESS TOOLS

Book Of App Of The Month The Month

Headspace: Meditation & Sleep In today’s concrete jungle, the life of an entrepreneur and business leader can be perilous. Each day brings the possibility of new opportunities, unforeseen risks, and inevitable emergencies. At every turn, technology is either friend or foe (and sometimes both). The enemy isn’t just across town; they’re across the globe, waging cybersecurity attacks in constant succession. Everyone is fighting for the same customers, employees, resources, protections, and market share.

The name of the game? Do more with less.

The mission? Protect your bottom line.

Headspace is your guide to meditation and mindfulness for everyday life. Learn meditation and mindfulness skills from world-class experts like Headspace co-founder Andy Puddicombe, and develop tools to help you focus, breathe, stay calm, and find balance in your life — whether you need stress relief or help getting restful sleep.

Courses: Learn skills to help deal with stress and anxiety, relax your mind, and more.

Stress & anxiety meditation: Managing Anxiety, Letting Go of Stress Falling asleep & waking up meditation: Sleep, Restlessness Work & productivity meditation: Finding Focus, Prioritization, Productivity, Creativity Movement & sports meditation: Motivation, Focus, Training, Competition, Recovery Physical health mindfulness and meditation courses: Mindful Eating, Pain Management, Pregnancy, Coping With Cancer Student guided meditation: Dealing With Distractions, Leaving Home

AUTHORITTI5.0 MAGAZINE |

86

NOVEMBER 2021

AUTHORITTI5.0 MAGAZINE

PODCAST OF THE WEEK

PODCAST OF THE MONTH

NAME OF PODCAST: Selling with Love (Formerly known as Superhumans at Work) by Jason Marc Campbell If your business Is on a mission to provide authentic value and achieve a positive impact, society doesn't just need you to think about sales and marketing. It needs you to be great at them. Don't let companies that lack integrity continue to dominate the conversation.

Selling with Love Podcast is designed to shift your way of thinking about sales, unlocking your ability to further your mission without hesitation and with- out compromise. Achieve results and do it your way.

Join Jason Marc Campbell as he brings world class experts in sales, marketing, abundance mindset and self mastery; who will help you unlock your potential.

Once you know how to do it and you truly understand why it's so important, you'll be unstoppable in your growth and impact--and even more aligned with your core value.

(Formally known as Superhumans at Work by Mindvalley)

Learn more at: https://podcasts.apple.com/us/podcast/ id1489932627?mt=2&ls=1

AUTHORITTI5.0 MAGAZINE |

87

NOVEMBER 2021

PROMO

AUTHORITTI5.0 MAGAZINE

[FREE MASTERCLASS] ACCESS LINK BELOW: www.maryhendersoncoaching.com/masterclass-4-step-sales-funnel

CLICK HERE TO GET ACCESS AUTHORITTI5.0 MAGAZINE |

88

NOVEMBER 2021

AUTHORITTI5.0 MAGAZINE

PROMO

E H T O T N I TUNE

AUTHORITTI5.0 MAGAZINE |

89

NOVEMBER 2021

AUTHORITTI5.0 MAGAZINE

PROMO

AUTHORITTI5.0

T ' N O D S S MI .

T OU AUTHORITTI5.0 MAGAZINE |

90