Authoritti5.0 Magazine - Issue #44 by Authoritti5.0 Magazine

THE MAGAZINE COACHES & CONSULTANTS HAVE BEEN WAITING FOR!

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AUGUST 2021 | ISSUE #44

Page 27 Adding that LinkedIn personal touch

Page 42 7 ways to connect authentically with others

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Vision, Authority & Reach

Organic Reach Myth or Reality

Page 67 Not Getting Promoted? It Might Be Time to Examine Your Executive Presence

Lea Turner

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ORGANIC REACH STILL WORKS

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EDITOR'S NOTE If you told me five years ago that I would transition from investing in Facebook ads to organic Linkedin posts and build a six figure per month business, I would have laughed in your face. In August 2018, I decided to transition all of my learnings and effort from Facebook to Linkedin and O-M-G my life changed, within 30 days. I am not exaggerating when I say this. I didn't use any guru tactics. I didn't have to worry about what all my competitors were doing. I just decided to be 100% myself and test the landscape. Within the first 90 days of consistent posting, I quickly figured out the system and how to make it work for me. Think about this scenario for a minute. I was spending approximately $5K-$10K per month on Facebook ads to spending $0 on ads and my ROI was beyond belief. Not only that, but I was and still am attracting my PERFECT client.

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By Mary Henderson | Photos by Mauro Palmieri

Making organic lead generation work FOR you and not AGAINST you requires a well thought out system and patience. In this month's issue of Authoritti5.0 Magazine, I wanted to put this idea to the test and I found the perfect person that has proven month on month that organic lead generation is ALIVE and still works. Meet Lea Turner, the Linkedin queen who turned her natural state of being into a superstar and built a six figure business a long the way. There is no slowing her down either. She is dominating month on month. Her followers are growing like wildfire and her business is showing no signs of slowing down. The best part is, she is 100% organic. So, if she can do it and I can do it then you can do it. All it takes is understanding your audience, being yourself and being strategic and deliberate in your marketing. One of the great aspects of organic growth and reach is the process you learn a long the way. When you learn and gain feedback

you can refine your process and strategy. Plus, you get to know your audience at a much deeper level and you know where to start a conversation from. In this month's issue, welcome Linh Podetti and Natalie Goldberg to the editorial team. Both are active on Linkedin and are authorities in their area of expertise. I am sure you will enjoy their articles and the value they will bring to your inbox each month. I hope you enjoy this issue of Authoritti5.0 Magazine. Please don't forget to email your feedback and what you love about the magazine to: support@maryhendersoncoaching.com. Your input really matters. Enjoy this issue!

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CONTENTS 2 EDITOR'S NOTE 4 COVER STORY 23 BUSINESS: ANGELA VITHOULKAS Organic Reach 27 BRANDING: DR. MICHAEL THIEMANN Vision, Authority & Reach 32 MINDFULNESS: FALGUNI KATIRA 7 ways to connect authentically with others 36 CAREER DEVELOPMENT: GINA RILEY Not Getting Promoted? It Might Be Time to Examine Your Executive Presence 42 LINKEDIN: JILLIAN BULLOCK Adding that LinkedIn personal touch 47 GROWING, SCALING AND IMPROVING YOUR BUSINESS: JOHN KNOTTS A Focus on Business Growth 52 COPYWRITING: LEE ROWLEY Take AIM, Part 3 - The Lasagna Kerfluffle

62 PERSONAL DEVELOPMENT: LOUISE TAYLOR How to have a $140K payday, The 3 biggest Organic Marketing Mistakes, and how Hustle is soooo 70s!! 67 MANIFESTATION: MARIA DAVIS Organic Reach - Myth or Reality 72 MONEY: NATALIE ELISHA GOLDBERG Money Article 75 LEADING WITH BRAIN IN MIND: OMOZUA ISIRAMEN Converse, Impact and Build Your Legacy with Organic Reach 81 TOOLBOX: JAN SANTOS How to Get A Solid Lighting Setup for Your Video? 85 BUSINESS TOOLS 86 PODCAST OF THE WEEK 87 SUBSCRIBE TO AUTHORITY5.0 MAGAZINE 88 TUNE IN TO THE AUTHORITY5.0 PODCAST 89 PROMO

57 VIRTUAL ASSISTANT: LINH PODETTI Outsource your admin tasks to a Virtual Assistant

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LEA TURNER

NOSREDNEH YRAM YB NETTIRW LEA TURNER'S PHOTOGRPAHY BY:

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Mary: If you don't know Lea, you're about to learn who she is. Lea is somebody that I met on LinkedIn and she just blew me away. And of course, because this issue is all about organic reach, I can tell you, this is the absolutely perfect person to talk to about organic reach, especially on LinkedIn. Leah is passionate about making LinkedIn marketing easy, effective, and fun for everyone. She has harnessed the power of this abundant community spectacularly since October 2019, which has entirely changed the financial future for her and her gorgeous son. She openly shares what she has learned so that others can do it too. Lea went from 400 followers to 80,000 connections and followers combined in just 18 months with over 750 inbound clients. Let me just repeat that: That's 750 inbound clients without using growth hacks or engagement pods, without spending a penny on ads, and without doing cold outreach. She trains individuals and companies how to use LinkedIn. And thank God. Can I just say that we've got a normal person who can teach the normal way of growing your business on LinkedIn through organic reach? No smoke and mirrors or scarcity tactics. She teaches people how to use LinkedIn to increase their brand visibility, create strong, engaged professional networks, gain regular inbound leads, start posting relatable content that starts conversations, and also not make people work 24 hours a day to see some type of engagement. She knows what she's doing. I can assure you and overall, can I just say, Lea, you are just outright awesome.

Lea: Thank you. It's an absolute honor. I was so excited when you invited me to be on the cover! I have to be honest: When I saw you in Clubhouse and everyone was really excited, then you popped up on my feed, leaving a comment, I was like “This is exciting!” Mary: This issue is all about organic reach. I love organic lead generation because to me it’s the best way to speak directly to the people you want to start a conversation with and literally take them on a journey without sleazy, desperate marketing tactics. But before we start talking about the power of organic reach, let's start with your story. What do you want the readers and the listeners to know about your beautiful spirit self?

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Lea: I think probably the most important thing is that it happened without me, meaning I didn't go out to attain influencer status on a social media platform. I was and still am a lone parent. My son was four at the time. He was in childcare, and the world was about to go into global lockdown. I started engaging on the platform just to try to get a few more leads from my transcription business, which turned into like 60 paying clients in the space of about four months. And I grew my team from just me to six, and then COVID hit and my traction was entirely accidental. I wasn't chasing numbers. I didn't even know my numbers were unusual. It wasn't a factor in what I was doing. I was doing what I was doing because it was fun for me. And I was networking and making useful connections and learning, which was probably the biggest thing for me. So I went into LinkedIn with the idea of what can I do to help other people, what potential business relationships can I establish? I wasn't looking necessarily to make money or to be influential or to go viral. At first I was very intimidated by the platform because I didn't feel like I belong. I don't look corporate. And I've always been told that I will never be able to be in the corporate world because I don't look the part and no one will take me seriously. It was just sort of drilled into my head that it wasn't an option for me.

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"I have a bit of a love/hate relationship with the word authenticity because I never came to LinkedIn with this agenda of, “Oh, I'm just going to be me.” It's what you are when you stop trying to be something else and you just decide to forget posting to impress other people." AUTHORITTI5.0 MAGAZINE |

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I think that honesty and transparency are really important, and that includes the bad bits – the bits where you screw up, the bits where you don't know something and you ask for support. AUTHORITTI5.0 MAGAZINE |

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And then people started to pay attention, and people that I didn't think I would ever be able to have conversations with messaged me saying, “Oh, I really love what you're doing.” So it was organic from the very beginning. It was completely unintentional, and it happened completely naturally. And that's when I started looking back and thinking, “What am I doing differently from other people that this is working so well?” And there were unfortunately a lot of people that dismissed it due to looking different, which is something that I've had to kind of battle against. But you don't scale a six-figure business by just people following you because of how you look. They're coming to me because I also know what I'm doing and that's probably been as big a surprise to me as anybody else. I've managed to start and scale the business in that way, all based on community. But I guess the biggest difference is that I've always gone in with how much I can give my community, not how much they can give me; giving to me has been the bonus for me. When I look around at all the other people doing very well, I think it's about what you can do for everybody else. And then they want to do things for you because they see you’re a valuable part of their community. Mary: You just hit on a valuable point here, which leads me beautifully into the next question I want to ask you about authenticity, which is mentioned a lot. You know, a lot of people have got their version what authentic means, and we know that authenticity is what sells, but at your core, it’s about the way you show up, the language you use, your tone of voice, your actual essence. And it’s YOU – Lea Turner – being unapologetically and authentically yourself. On social media, so many people want to be like somebody else and hope that it will take off, but it never does. AUTHORITTI5.0 MAGAZINE |

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One of the things I always tell my clients is to turn things on their head. Forget that this is a social network.

I think going back to this notion of being your true, authentic self, obviously you're working with clients to also establish their brand visibility, but correct me if I'm wrong: Authenticity in terms of getting to that core DNA of that individual plays a hell of a role in the way, not just how you shop, but actually in the way that you write your posts on a platform like LinkedIn. Lea: One of the side effects that has come is that I started just teaching people how to use LinkedIn, but very quickly the people that were attracted to work with me were high-level lawyers that want to create this sort of brand and thought leadership and influence within their space. But they were worried about bringing who they really are to the platform, thinking people are going to judge them. Actually, what it does is open the gates for other people like them who feel oppressed by having to conform. I'm a single mum. I've got tattoos. All of that makes people go, ah, it's not just me. And that connects people so powerfully. I have a bit of a love/hate relationship with the word

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authenticity because I never came to LinkedIn with this agenda of, “Oh, I'm just going to be me.” It's what you are when you stop trying to be something else and you just decide to forget posting to impress other people. I'm going to forget sticking to this script that I feel makes me a professional, and I'm just going to talk about today. This is who I am. For example talking about being a parent, love mountain bike adventures, traveling, or even talking about a dog with a missing leg. Like whatever it is, you're bringing all of that to the platform because there's so much more dimension to a person than just what they do for money. One of the things I always tell my clients is to turn things on their head. Forget that this is a social network. Think about yourself in a real event, face-to-face with a real potential client. I can guarantee you if you're in a social environment, you will talk about things that aren't business. You'll talk about where your kids go to school or the last nice restaurant that you went to, or the quality of the wine at the event or something like that. And you'll connect on something you've got in common. You break the ice and then the business conversations flow so much more naturally because you’re both relaxed. There's no AUTHORITTI5.0 MAGAZINE |

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I keep a couple of posts to use on days where I'm not really feeling it, but I also will be totally honest.

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agenda. There's no ulterior motive to the conversation, and the conversation evolves naturally. That is so much more comfortable for everybody involved to find that common ground to talk about first. I posted a picture of my puppy and 400 people posted pictures of their own dogs. And they were all communicating with each other in the comments and sharing stories of their dogs. And I got four bookings straight off the back of that by the dog lovers. And people go, oh no, it's Facebook content, but it’s human content. And we're connecting with dog lovers who are passionate about being dog lovers. So we talk about them and it leads to business conversations as it does in face-to-face ones. But people forget that when they go online, and they start trying to be something different or have different conversations and essentially end up being a sandwich board for that business that everybody just walks past. Mary: These are priceless tips right there. Honestly if anyone just got anything out of this interview thus far, what you just said about just being normal and not treating it as a social media platform is just absolute gold. Lea, you and I are creating amazing success on the platform, organically, but we have very different target audiences and very different goals. I can see where people are over-trying, which almost repels others. What do you think people are doing wrong on the platform that's resulting in little or no engagement, or zero lead generation? What would you say are the three things that people do wrong? Lea: First is that they don't engage. They just sit up there on their throne and expect everybody to come to their content. And it doesn't work like that. A king who sits on his throne and admires his kingdom might be a good king, but the king who goes down amidst the crowd and shows love for his kingdom and his people is the king people will die for. And that is the king you want to be of your own content. You need to go down into your audience. You need to get to know people. You need to work the room. You need to have those conversations and support other people. You cannot just post content. Like you're walking into a conference center, shouting your opinion and leaving. No one cares.

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I think that honesty and transparency are really important, and that includes the bad bits – the bits where you screw up, the bits where you don't know something and you ask for support.

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I think another one is forgetting that you are actually trying to sell. So people go too much the other way. And they'll just post all this social content and forget to talk about what they do. You need to be posting social proof. You need to be asserting your authority within your space and showing that you do know what you’re doing. You don't have to do it in a sales way, but you can still have conversations and post content that allows people to know that you know

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what you're doing by sharing tips, by sharing insights, by talking about client successes. I think the third is where people just constantly repost other people's content with no context, which does nothing for their personal brand. They're just chasing likes and numbers. And those likes and numbers are never going to convert into business. I never say to my clients, “I'm going to make you go viral.” If you hit on a post that has potential to be a viral post, make sure your headline and profile are properly aligned before you put that out because that one could go big, but you're not going to convert a random viral post to business. You need to have that context, and you need to make sure that your other elements are right because you might get loads of profile views. So make the most of that. I see so many of these big accounts and all they do is post 20 times a day, but it's just videos of other people's content and it tells you nothing about them. Often they won't even say why they're sharing it. They're just sharing it to get those numbers. You might get those numbers, but they don't convert to clients. Real confidence comes from real support. When you have an audience, if you post something and then 300 people like and comment on it, because you've arranged for them to do that in a pod, AUTHORITTI5.0 MAGAZINE |

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that does nothing for your self-esteem. It does nothing to educate you on what content resonates with your audience. If you take it from the bottom and you learn and you grow and you experience interactions from your real audience, that goes straight to your heart and it fills you with that confidence. You don’t ever want to create more empty numbers from an arranged engagement group because when you leave that engagement group, your selfesteem will completely tank because you have no real engagement. Mary: If you're not trying to start a conversation with the end client, that really impacts your engagement as well, because if somebody is in there, a teacher, for example, that's of no value to me, because I don't serve the academic community. Being proactive is key. However, there are so many people who post every day, they get zero engagement, and they definitely get zero leads. A few month ago, I spoke to somebody and she basically had only made one $5,000 sale in the last two years and yet she posted on LinkedIn every day. And so clearly she needs help, and then I saw her a few days later on LinkedIn, basically outright lying. I was really thrown back because I thought, why did you do that? But it just brought up something for me

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in that moment. And I thought, I can feel that you're lying. And I really truly believe that it's BS on an invisible level. What are your thoughts on that?

I love the diversity of the content that we're putting out there, and I think there are people that will harness the opportunity to tell these overly in-depth stories that aren't true.

Lea: I totally agree you can really feel your energy. So I keep a couple of posts to use on days where I'm not really feeling it, but I also will be totally honest. I posted last night, and I was feeling down because I had just had it. I've had a really productive week, and I got a lot done, but there's a lot going on right now. I am physically, mentally, and emotionally drained with everything that's happening. And I didn't hide that. I wrote a post that said, “I don't want people to just see this glossy, amazing successful entrepreneur. I want people to know that this is a struggle and I'm struggling down in the trenches with them as well.” I think that was really important. I think that honesty and transparency are really important, and that includes the bad bits – the bits where you screw up, the bits where you don't know something and you ask for support. And something that I've been really hot on is to say, “I don't know this thing. Can you tell me, can you offer me your advice?” And it's a really powerful way of connecting with your community and saying, “I respect you and I want you to offer me support AUTHORITTI5.0 MAGAZINE |

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But the energy in a post is so powerful. I have had posts that I've literally shot from the hip as they've happened in that moment. And they've gone super viral because the readers can feel the passion in my words. And some of my clients are exactly the same. They've put posts out as they happen. And people just immediately connect because it comes across exactly how they feel in it. There's no overthinking. And that energy is so powerful. And I think that helps in my comments section. When I write, I write with the excitement I'm feeling; often, it's quite childlike. Some of the excitement that I feel I get really, really buzzed about is great feedback or an event that's coming up. I don't try and hide it and sound professional. I'm like, “I'm so freaking excited!” because I genuinely am. And people read that and they go, “I feel excited for you because I can feel your excitement.”

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I think the biggest thing is just not knowing how to find their ideal clients. They're like, “I just scroll my newsfeed and I don't know who to engage with.” LinkedIn is your main conference room.

Mary: You've just validated something that I talk about a lot, including to my own clients. And that is so many of these self-proclaimed influencers are constantly talking about the algorithm and how it's changing and mind you, not one of them has a computer science background. So quite frankly, I know nothing about algorithms in terms of how they work. What you just said resonates with me, because it is the truth of why a post goes viral. It's got nothing to do with the algorithm. I've also tested this; I play a lot with headlines. Some of my posts just get very little engagement. Some of them go absolutely off. AUTHORITTI5.0 MAGAZINE |

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The only thing I was playing with on that day was exactly to your point, the headline and what I was feeling. When I ride in that moment of something that happened with so much emotion and conviction, it goes off; when I ride more on the linear level and it's more intellectual, it doesn't go off. So I find it incredible that there are all these algorithm experts out there, but in actual fact, all it comes down to is common sense, a pragmatic approach, and it is all about the energy and how you show up on the platform. Lea: Just take it back to ordinary human psychology. If you think about any time in your life that you have connected with a total stranger like at a funeral, wedding, concert, or a sports event – those are highly charged emotional environments that can create a connection with a stranger. So if you want to connect with a load of strangers, it needs to be something that evokes an emotion. And it doesn't matter how good your grammar is. It doesn't matter how much your text is. It doesn't matter whether you're using emojis or pictures. None of that matters. What matters is what I'm taking away from that and if I feel connected. I did a post where I was talking about when I was out in the park with my son, and he ran into a man who was in a wheelchair. And he asked the man why he was in a wheelchair. And the guy, who was a real Scottish guy, threw his head ack, looked, and said, “Can you catch me?” and shot off across the park. I stood there just like, well, I didn't expect that. We ended up walking around having a chat, and he was saying that he missed his family. It was nice to hang out with some people because it was during the COVID lockdown. I wrote a post about it and it went really viral, like a million views. It was crazy because I said, “The next time you see someone in a park or on the road, say hello.

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They miss people.” And it was that message that was so powerful. It let people know who I am as a person, and what goes around my head. And it was written from my heart around the time that it happened. Mary: I think the humanization element is the missed opportunity and contextualizing it. For me it’s really important. It's like, here's a story also related to business, life, learnings, or trials and tribulations. But I feel that is the missed opportunity. What are your thoughts on that? Lea: I completely agree. I love the diversity of the content that we're putting out there, and I think there are people that will harness the opportunity to tell these overly in-depth stories that aren't true. But I absolutely love to see beyond the business person. I want to know why they're working hard. Know who is behind the business, like why you're doing it. And the trust is the how, and you need to have all of those things to create a full picture of who this person is. And that will automatically make you want to work with that person over just a random person, some-one that you care about and that you're invested in. If you want to create this community and you can feel what all these different aspects of people that you've worked with, you’ll get recommendations from people that trust you. Mary: So when you work with clients, what are the top three pain points that you would say they have? Is it content visibility, leads? What is the most common struggle that people have on the platform? Lea: I think the biggest thing is just not knowing how to find their ideal clients. They're like, “I just scroll my newsfeed and I don't know who to engage with.” LinkedIn is your main

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A king who sits on his throne and admires his kingdom might be a good king, but the king who goes down amidst the crowd and shows love for his kingdom and his people is the king people will die for. And that is the king you want to be of your own content. You need to go down into your audience. AUTHORITTI5.0 MAGAZINE |

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conference room. There are lots and lots of other rooms off there that you can go and explore and find people to have conversations with. I still think growing their network full of people that are useful or interesting or inspiring, or they can actually do business with is probably the biggest pain point that I noticed. Another is the confidence and the imagination to create content. I think there's a huge block between what they see other people posting and their thought that they don't have anything like that. And then I dig down and say, “Tell me about this or that, and they go, blah, blah, blah.” And I say, “Well, that's great. And that would be really interesting.” Then I explain why those things are interesting. And all the lightbulbs start coming on. They've got content flooding, they thought of their headline, and other stuff. You need to write this down because it will go out your head. But then it's not looking at your daily life. Think about the things that are valuable. That's a massive one. And I think the third one is a slight insecurity about how people will react to what they put out there. Like their comments, who’s seeing it. They'll be like, “I don't want my ex colleagues or people I went to school with or people I used to work with to think X about me.” I'm like, “Why do you care?” And they don't know. I ask “Are you planning on doing business with them? Are they going to be your clients? If not, why does it matter? Block them, remove them, unfollow them, just ignore them. When they start seeing you generate leads on LinkedIn, they'll be coming to you and asking how you did it and if you can help them.” I've had a guy on Clubhouse who only ever posted about business. I don't think he was getting leads on LinkedIn. And then he posted a personal story and boom, four leads. So he started doing them twice a week, and he got more leads because they could just see him as more than just a businessman. They could relate to him. It's uncomfortable for a lot of people at first. But remember: You don't just go to talk business on the golf course. You talk about your

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wife or about the new car you're going to get, right? Why don't you do the same on LinkedIn? And they go, “You're right.” Mary: So what about the technical side of the post? I know Andy Foote talks a lot about the technical side, for example, how many hashtags you should have on there and whether you should have the connect button or the follow button, etc. What about the technicalities? Is there anything that you believe is an absolute must have technically on your profile or in a post? Lea: You need to have a picture that makes people want to talk to you. You need to look approachable. You need to be looking directly at people and smiling, and you need to have a headline. Your headline can have 220 characters, but the first 45 are visible everywhere. In every comment, every reply to a comment, every connection request, you will see the first 45 characters of your profile title. If you use those first 45 characters to tell your ideal client exactly what you do for them, then every single thing you do on LinkedIn will bring people to your profile. So your profile needs to be optimized. I don't know that much about hashtags. I say to my clients, don't use hashtags to get seen. I use hashtags to get found when someone's looking for it, like deciding where something goes inside a filing cabinet. So others can go to those hashtags and engage, and that will help you to get seen more in them. But the two big things for me are having a picture that people will recognize and a headline that grabs people’s attention. Mary: What about the type of posts? Because today I read that LinkedIn has now allowed 3000 characters in a post versus 1200 characters. So now it means that you can write a lot more in your posts. The reason I want to just touch on that is because I think articles in LinkedIn

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Nobody reads them unless they're in the academic space. I guess that's putting your content into context. I understand that. But honestly, all the posts that I've done that have been articles hardly get any engagement, and I actually think that the move to 3000 characters is a really good one.

someone who knows what they're talking

Lea: I think it's a really good idea. If I don't know you and you post a 600-word article or a 6,000-word article, am I going to stop and read it? Probably not. If I really know you and I know you’re interested in my subject matter and I write about it, I'm going to give you maximum impact in very minimum time. I do short videos on making sure your profile photo is public because so many people get that wrong. In 30 seconds, I just changed the game for people on LinkedIn. Suddenly strangers that didn’t know me got a great experience with very minimum commitment from me or them on the platform. Now, because I've built up that credibility as

you're doing 3000-word posts, it's not going

about and will provide value, if I post a 3000word post, people will stop and read that because they know that they enjoy what they get from me, whether it's a short post or a long post, short video, a longer video. But if you're just straight out of the stables and to work. By building your credibility up so people know they're getting valuable information from you, I think you'll do very well. Mary: So what about being omnipresent? What's your view on that? I think that LinkedIn is one platform, but I think that you also need to have exposure on other platforms and more important, off social media platforms. What's your view on that? AUTHORITTI5.0 MAGAZINE |

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Lea: A hundred percent. I nearly had my account banned for three hours and I was like, oh my God. All because I had a rainbow emoji in my name. This time last year, I put a rainbow emoji on my LinkedIn profile title name and then it became synonymous with my brand and everybody would say, “Every time I see your name, I see the rainbow and I stop.” And I was like, okay. So this has become a really strong part of my brand, but I also was aware that you're not technically allowed to have any emojis in your profile title on LinkedIn. So it was like, there is a chance that at some point I’m going to have it taken away. Somebody reported it or multiple people reported it and unfortunately, because of my profile, I definitely have people that are not my biggest fans. I got locked out of my account and was told I had to change it. And so I took it out, and I logged on to the UK government website that lets you legally change your name because I was just like, screw this. They said I have to have it legally, like it has to be my legal name, so I made my name legally Rainbow. I just had this moment of madness and I was like, I'm really going to do this. And the only thing that almost stopped me was the paperwork because I had to change my passport and driver's license. This was going to be annoying, but it was still a good idea so I said, screw it. I'm doing it anyway. I legally changed my name because I'd always been Leanne Elizabeth, but no one's ever called me Leanne, not for like twenty-five years. So I wasn't sad to say goodbye to Leanne; changing it to Rainbow was hilarious. This made me feel so happy. And I love rainbows. I've got a tattoo of a rainbow and my son is obsessed with rainbows. This was such a good personal branding move. I posted the certificate online saying that I legally changed my name to Rainbow and it went viral. And then I wrote to LinkedIn and said, “It's legally my name now. Can I have it in my profile?” So I put the emoji back and then the UK press picked up. I was in the newspaper as the woman who changed her name to Rainbow. It was a bit random and then LinkedIn banned me again because I had my name pronunciation on my profile as a man singing Rick AUTHORITTI5.0 MAGAZINE |

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You need to have a picture that makes people want to talk to you. You need to look approachable. AUTHORITTI5.0 MAGAZINE |

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Astley’s ‘Never gonna give you up’ and someone reported my name pronunciation as well. So I was just being targeted and kicked off the platform. Then there was this big thing and everyone was posting to get me back on the platform. And they brought me back after like three hours and apologized and refunded my premium membership. But it was just so silly. Mary: When you're building a brand, you can actually leverage something that you believe is genuinely an extension of who you truly are that pays massive dividends. When I see that little emoji also in my feed, I know it's you and I stop to read your post and make a comment. Even if I don't have time to comment, I'll always like it. I'm totally on the team, Lea. I trust you. I'm all in. I think leveraging your brand signature is fundamental. Lea: A hundred percent. I always say to my clients, “You can change your profile photo to include a ring or wear your brand colors and bring the brand colors into your banner and create that visibility.” When you see Coca-Cola, you think red. If you see McDonald's, you think golden arches. We don't remember words as well as we remember colors and images. So to make those connections, I see the pink in your profile, and I'm like, it’s Mary. I always notice because you've got that black and white picture and the pink ring and it stands out for me. And so I always know that it's you and I always stop.

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Mary: I ask everybody this question: If you could meet somebody who is no longer living, who would it be? What would you want to ask or what would you want to know? Lea: Oh, it's going to get sad now. My dad. I lost my dad when I was 10, to cancer. I'd want him to meet my son, and I'd want to know what parts of me are like him, because I never really got to find that out. My mum didn't know him when he was very young because they didn't get married until my dad was nearly 30. I'd want to know how much of who I was when I was young was like him and how much of himself he could see in me now. And is he proud of me?

COVER

WRITER'S PROFILE Mary is an internationally recognised Personal Branding Expert who knows how to commercialise a Personal Branding into a monetisable online (and offline) business. She is a speaker and author of a number of fictional & non-fictional books and the founder of Lights Cameras Action – an end to end online coaching program exclusively designed for coaches, consultants, startups and business owners that take them from idea to productisation and demonetization in months.

Mary: When I was on your website last night, just before this interview and was gathering some information to put some context to our conversation today, when I saw your little boy, I just thought you actually are an amazing woman. Your little boy is so lucky to have chosen you as his mother. You really are a role model, not just to other parents, but other business owners. You genuinely are an incredible role model. So if your dad's listening to this interview, I’m confident that he's going to say, “That's my girl.” You are a very, very beautiful human. I am honored to know you. I really am. And I'm so glad that we connected. I'm honored that you're on the front cover of this magazine. People get to feel you and learn more about you, and I just want to say thank you so much for agreeing to be on the front cover and to be interviewed as well.

CONTACT MARY: maryhendersoncoaching.com

Mary Henderson

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"To describe my MOTHER would be to write about a HURRICANE in its PERFECT power."

MAYA ANGELOU

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BUSINESS

ORGANIC REACH By Angela Vithoulkas

GRO

NIC •

• HC

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Great customer service is based on having clarity about who are your customers, what they need from you and then delivering it with gusto. It is a powerful way to organically grow your business as happy customers refer others to you. This is how you construct a sustainable and flourishing business, whichever industry you are in. Customer loyalty is founded on extraordinary customer service and satisfaction. For SMEs going through repeated lockdowns the challenges keep mounting up and staying connected with your customers is vital. You need your clients to return to you, even as habits are changing and new routines emerge. So how can you stay connected? How can you keep building on that vital relationship even when you can’t see your treasured customers face to face? For many the answer is in refocusing on their digital presence, crafting a digital eco-system that has customers at its core. Creating a place online for your customers to stay connected with you will nurture both you and your tribe. It will keep all of you in touch with your business and reconnect with the powerful sense of community. The lived reality of many SME’s is working within the business is so consuming that having time to work on the business often comes a distant second. Many SME’s simply don’t have a digital presence, or if they do, it is at a bare minimum, maybe just a social media page. Designing a digital eco-system that becomes a hub for your customers can start from a simple social media page. The key is being consistent. Consistent with your messages, look and feel, tone of voice, connection with your customers (audience) and frequency of posting. It is taking what you are doing in your face to face interactions with your customers and translating that online. Begin with the social media platform where your customers hangout, whether that’s

BUSINESS

LinkedIn, Facebook or Instagram or another. It is the starting that matters. If you aren’t a social media expert, and very few of us really are, then stick with the basics and build from there. Just as you have already done with your business, many of the practices are the same. All social media networks are based on a pay-toplay business model. But don’t let this lead you down the path of boosting every post so it becomes a paid advertisement. That is not going to work for you and your customers. Just as your marketing strategy for growing your offline business includes paid advertisements and word of mouth marketing, so too should your online strategy. Except it is call paid posts and organic posts. Plus, that is what the social media platforms want from you too. They want business pages to have a mixture of boosted (paid) posts and organic posts because your audience responds better to it. The reward is given in the form of more of your audience will see BOTH types of your posts. So what should you be posting? With the focus on customer service the content needs to be about your customers, about what they are need and value, especially given the circumstances of lockdown. It is a far more human to human approach, about supporting each other and creating content that is sharable. If a key element of your customer service is friendliness and warmth then your posts need to celebrate this too. For practical solution based customer service then share posts that are about tips and advice. Alternatively, for the making connections style customer service model your posts need to keep offering connections. Just as your face to face customers respond best to the look and feel of your business space they AUTHORITTI5.0 MAGAZINE |

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do the same online too. Posts with appealing visuals images, PDF’s, videos - are liked, commented and shared more.

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CONTRIBUTING WRITER'S PROFILE

Personal branding comes into this as well, customers love seeing the business owner and staff in the social media posts. These posts can have 10 times as much engagement so don’t be shy, get yourself and your team into the mix. The question of balance between organic and paid posts is answered more often than not by testing and listening to your audience, just as you do with products and customers all the time. Starting with a small advertising budget, for instance $25 over five days, and seeing how that works for one post will let you test the waters. Back it up with four organic posts with all five sharing a consistent message about your business. Look to learn from each step, each experiment. Maybe you’ll find enhanced results for your organic posts by sharing them in groups, commenting on other business, group and personal pages? Test out different hashtag strategies as well as different posting times. Does it work to post three times a week, once daily or something inbetween? Most importantly, do reply to comments and shares as this is important to the social media platforms but especially to your growing online community.

Angela Vithoulkas is a multi-awardwinning business owner who has forged a successful career in public, business, and corporate life. She is the founder and host of a new YouTube Channel - SME TV And Podcasts. Angela’s many awards include NSW Entrepreneur of the Year as well as Telstra Women’s Business Owner of The Year. In 2017 Angela was named one of Australia’s Top Nine Influential Female Entrepreneurs.Angela’s political career began in 2012, since then she has been twice elected City of Sydney Councillor and Founded The Small Business Party – running local, State & Federal Elections.

Once you start you can grow. Next steps could be reviewing the stagnant website project, testing out other online selling platforms and their distribution channels, adding another social media platform where your customers are spending time or joining groups that appeal to your tribe. Make sure you’re consistent across all channels and you’ll be able to grow your organic reach. Lockdowns can feel like a period of scary chaos but they can be turned around into a productive period of connection and foundation building. You can keep fostering a supportive customer like to hang out and be with you and the team.

CONTACT ANGELA: @angelavithoulkas www.linkedin.com /in/angelavithoulkas/

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Don't worry so much about tomorrow that you miss today /RE

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BRANDING

Vision, Authority & Reach Why without your values, your vision, and your authority your brand lacks the foundation.

By Michael Thiemann AUTHORITTI5.0 MAGAZINE |

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BRANDING

Problem

Vision

From my conversations with entrepreneurs during the COVID-19 crisis, I hear the following problem in particular: >> Although I am active on all social media and have tens of thousands of followers, I hardly win a customer for my products and services. <<

My vision is that entrepreneurs, founders, or selfemployed people can benefit from my experience and knowledge so that they can better discover their entrepreneurial future, develop it through promising business ideas, and achieve it successfully through sustainable, innovative business models.

When I then ask what their strategy for their presence on social media looks like, the almost monotonous answer comes up:

This vision is nice, but how can I make it a reality? To do this, I need answers to the following questions:

>> We place ads on social media that are connected to our landing page and on which our products are described and explained in an effective way. <<

How do I ensure that my target customers find out about me and my help via social media, that they find it valuable and then want to make use of it?

Some of them work together with the selfproclaimed lead generation experts who, with supposedly tried and tested frameworks, procure qualified leads for you, as if by magic, and who also clog my inbox with DMs every day.

Building Trust and Authority

Dear reader, honestly, you are certainly familiar with this problem of follower lead conversion from your own experience and I, too, have gone through a learning process in the last 5 years, the results of which I am happy to give you in this article so that you don't repeat my errors. Let me start with the following questions: Would you buy something online from a stranger if you saw their ad on social media? Would you change your mind if you saw the same ad, or variations on it, over and over? There is no way I would do it, no matter what product or service it is. Above all, I lack confidence in the person, expertise, and functional and emotional product properties. Buying is always something rational and emotional, with the emotional being the first prefilter before I consider something in depth.

To do this, the target customer must recognize you on social media as a trustworthy and competent partner. It's about your authority, especially if you're not an A-level star. As recognized above, pure buy-me-buy-me posts and ads do not trigger a reaction and do not in the least prove your competence, but rather your despair. That's why I use a holistic strategy that builds on valuable and informative content for your target customers and that is adapted indepth, layout, and address depending on the medium.

Content Strategy For this purpose, I have developed my content strategy, which aligns with the vision described above and offers valuable help and information on the most important topics of my target customers.

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Anker is my podcast, which goes into the next season after the summer break in August 2021 and which I will now make completely live. Why do I do this? The podcast is my weekly constant that always goes live on the same day, at the same time, but anyone can also access it as a recording via YouTube, LinkedIn, Facebook, Instagram but also as audio via the common podcast platforms, like iTunes. Furthermore, the script is the basis of my posts, in which essential topics are taken up in short form with relatively little effort.

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CONTRIBUTING WRITER'S PROFILE

But how do I know which of my content resonates with my target customers?

Manage Engagement Initially, I assumed a basic interest in my target customers through a suitable topic search and selection, but in the end, you only see it from the reaction to your content. By reactions, I don't just mean the likes, but rather the comments, visiting your web or landing pages, sending DMs or even subscribing to your channel, newsletter, or online magazine. It's about building a relationship with my audience that I want to help. This step is not about selling anything, but about your systematic management of target customer engagement. It's about getting a one-time visitor, a follower to a returning prospect who trusts you and sees value in what you deliver. The better and more responsive you are, the more he'll even become your fan. Only when you have established this trusting relationship with your target customer will he / she also buy your products or services, and most of the time without being asked, without classic advertisements. In addition to the content strategy, scalable social media processes are also important so that you can meet a growing number of relationships.

Dr. Michael Thiemann has been helping companies to successfully and sustainably position themselves through innovative and people focused business models for over 30 years. He offers his Europe-wide activities as an interim manager, consultant, coach, keynote speaker and project manager under the Strategy-Lab brand around innovation, corporate strategy, business models, processes and financing.

Seamless Integration So that buying doesn't become a torture for your target customer, you need a completely online-suitable buying process that is seamlessly integrated into your content marketing strategy. But that's another topic, which I would like to present in another post here. Get into contact with me to unleash the power of organic growth for your company.

CONTACT MICHAEL: https://www.linkedin .com/in/strategy-lab/

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POSITIVE MIND

POSITIVE VIBES

POSITIVE LIFE

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MINDFULNESS

ways to connect authentically with others By: Falguni Katira

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An authentic person is defined as someone who is himself at all times, in front of everyone and always. When a person is authentic, it means that he acts in ways that genuinely shows how he feels, who he is at the core of his personality and the values he has in life. Authentic people are themselves rather than putting on different faces around different people, or tailoring their personality based on context. Personal authenticity is the daily expression of their core beliefs and personality. To be authentic, you need to accept yourself for who you are, and treat others with respect. Authentic people display a consistent set of values, and don't change their behavior from one conversation to the next. To connect authentically with others, do these 7 things 1.Be fully present. Being present will lead to greater authenticity because you'll be able to fully focus on the experiences, conversations, and interactions you're having in the present moment with the right audience. The people you're engaging with will be able to tell you're engaged and present by your presence and interaction, and will perceive this as a sign of personal authenticity. They will feel seen and heard, which is a great relationship building attribute. On the other hand, inauthentic people are inclined to let their minds wander during interpersonal interactions. In interpersonal settings, this behavior can be perceived as insincere or rude. 2. Trust your intuition. Intuition is the inner voice or gut reaction which helps you make decisions and informs your behavior. In terms of ethical decisions, your personal intuition can also form a “moral compass” to help guide you in making personal decisions. Intuitions play a vital role in relationship building too. Following your intuition will help you make

MINDFULNESS

the right decisions that are aligned with your true personality. They help you act in a stable way, rather than making decisions based on what you perceive to be popular opinion or social expectation. 3. Be Expressive. Talk about your opinion fearlessly when it matters to you. Authentic people are comfortable speaking their mind and communicating when they have a problem or are appreciative of something.If you feel inhibited to speak your mind, feel fearful, feel intimidated by others or realize that you frequently only say what you think those around you expect to hear, you're likely behaving in-authentically and not being true to yourself. For example, express gratitude to those around you. Try saying something like, “Thank you for helping me with this project” or “Sorry that was a mistake on my end”. Be clear and articulate in expressing your thoughts and feelings. 4. Ask for help. Genuine people accept that they aren't perfect and ask for help when needed. Authenticity is not the same thing as perfection. Asking those around you for help is a sign of humility and authenticity, and shows that you respect the skills and talents of the people in your life. For example, if you've been struggling with managing your work and need support from your colleagues, ask them for help without worrying about their response. Be clear, transparent and direct with your ask. 5. Be vulnerable. Share relevant personal experiences about yourself and be open about your flaws as you start to trust others. Don't reveal everything if you don't need to. If you keep your true self hidden, you'll find it hard to build an authentic relationship with others. They will also be unable to trust you and be open to you about themselves.

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MINDFULNESS

CONTRIBUTING WRITER'S PROFILE On the other hand if you do not share your experiences vulnerably, others will not feel comfortable doing the same with you and due to lack of vulnerability, relationships do not form nor deepen. 6. Listen to others. To build authentic relationships, listen to others with genuine interest, not just to respond or react impulsively. Contribute to the conversation as needed with substantial inputs only, but always make the other person feel heard by taking interest in everything they are sharing. a. When we give others undivided time and attention, they are bound to reciprocate. We can build authentic relationships by listening to others actively and intently. 7. Embrace your uniqueness. Respecting another person’s point of view requires us to be respectful of our own uniqueness too. Not everyone sees things in the same wavelength. i. With this being said, authentic connection requires all the concerned parties to see things fully in the right light and not just as black and white. Finally, as a reminder, building authentic connection requires one to be speaking their voice when necessary and standing their ground when necessary. Moreover the most important requirement to build authentic, deeper relationships with people requires radical self awareness to look inward and know who you truly are at your core.

Falguni Katira is a professional transformation coach that helps leaders change their habits and thought patterns barring them from their path to holistic success. Clients who participate in her coaching program are positioned to adapt to change and maintain their competitive edge in all the dimensions of life, including spiritual, intellectual, career, finance, love/ relationship, family, social, and health / fitness.

CONTACT FALGUNI: www.falgunikatira.com

@falgunikatira @falguni_aastha @aasthabhagia

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KEEP APART

A Y T S TAY S M A R T S TAY S M A R T S TAY S M A R T S SMART KEEP APART AUTHORITTI5.0 MAGAZINE |

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CAREER DEVELOPMENT

NOT GETTING PROMOTED? IT MIGHT BE TIME TO EXAMINE YOUR EXECUTIVE PRESENCE

PART 1: APPEARANCE

By Gina Riley AU6HORITTI5.0 MAGAZINE |

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One of my clients missed out on an important internal career move last year. When she asked for constructive feedback from the interview team, she was told she was lacking in Executive Presence. EP is a subjective and powerful concept because it impacts others trust and perception of our leadership abilities. This perception of us plays a significant role in our upward mobility and career transition success. The good news is we have the power to shape and change our Executive Presence! This is one of a three-part series based on the works of Sylvia Ann Hewlett, author of Executive Presence: The Missing Link Between Merit and Success. The book centers around the three universal dimensions of Executive Presence, which are Appearance (how we look), Communication (how we speak), and Gravitas (how we act). These dimensions underpin the strength of our ability to influence others and the way people perceive and subconsciously respond to us. This article tackles the importance appearance plays in people’s perception of our Executive Presence. In subsequent articles, I’ll cover Communication and the most important element of all, Gravitas. The information about the three elements of Executive Presence is backed by research from the Center for Talent Innovation (now Coqual). They ran a national survey of 4,000 professionals, which included 268 senior executives and found leaders have agreement on what matters most when it comes to our ability to persuade others through our EP. The study also indicates the three pillars do not carry equal weight. Let’s cover appearance, or “how you look”. On one hand, only 5% of those surveyed identified appearance as being of highest in importance. On the other, it is the first critical filter that can be an initial hurdle impacting our subsequent interactions. How we look impacts others’ perceptions about the confidence we have in ourselves, our likability, and our trustworthiness. According to a Harvard Medical School study, people will size up another person and make their first judgement in just 250 milliseconds. Think about this. If you could control just one thing and immediately improve others perception of your Executive Presence, you could adjust your appearance. But what aspects of your appearance should you be paying attention to?

According to Hewlett’s research, it is a function of, “what you do with what you’ve got” and “looking the part” above anything else. Here are the aspects of appearance that matter in rank order: With a rating of 35% importance, being polished and groomed stacks the highest. It is a signal to your competition you are in control. Second, is physical attractiveness at 19%, which is a signal you take care of yourself. When you take care of yourself, you are telling the world you will take care of what matters. The research finds this can be unfairly correlated with weight, particularly for women. Dressing for the job you want, not the one you have, falls under the next category rated at 12% which is wearing simple, stylish clothes. This is about using your body as an extension of your brand by appropriately showcasing your individuality. Next, being tall was rated at 6%. For men, however, their leadership potential based on height is unfairly rated at 12%. Finally, the sixth aspect of appearance was rated at 6%, being youthful and vigorous. For the ladies out there, you’ll find it interesting the two aspects of appearance that rate more important for women than men are physical attractiveness and

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CAREER DEVELOPMENT

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Women have a shorter window of “age acceptability” and need to be seen as “vital” or youthful.

vigorous. According to the research, women have a shorter window of “age acceptability” and need to be seen as “vital” or youthful. Hewlett’s qualitative research shows the most important aspect to this is signaling your fitness and wellness and that “looking well put together demonstrates respect for yourself and the organization.” There are appearance blunders people make that impact their Executive Presence. What is particularly disheartening is the respondents in the CTI’s survey generated a list of blunders and unwritten rules twice as long for women than for men! For women, it ranges from sporting a bleach blonde hairdo, flashy jewelry, over-the-top makeup, plunging necklines, bitten nails, and many more. For men, its discolored or crooked teeth, unkept clothes, dandruff on the shoulders, obvious hair piece, obesity, and visible piercings or tattoos. What we wear and how we wear it communicate how

earnest we are about our mission, shows we have good judgement, and discipline. It signals we are confident and in control. What we wear should attract attention to our professional abilities versus sidetrack or derail them. There is good news here. To be considered a leader, one can diligently create an appropriate image. You could even enlist help! One way to do this is to tune in to the leaders in your own organization. What are they wearing? How do they stack up against the top aspects of appearance? Reflecting on a time when I worked at Intel over twenty years ago, I remember a respected senior HR leader who was always elegant and put together in an appropriate way for the high-tech environment. One day, she was in a rush to drop her kids off and get to work on time. She laughingly showed us the paint job on her toenails.

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She wanted to wear open-toed sandals but didn’t have time for fresh polish to dry, so she only painted the toes showing at the top and left the rest bare. Her attention to detail sticks with me to this day.

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CONTRIBUTING WRITER'S PROFILE

If you are not sure how to evaluate your Executive Presence and how it stacks up against the research, start by asking trusted leaders in your organization and remain open to constructive feedback. Those who demonstrate willingness to modify their appearance while remaining authentic to themselves may receive a visual edge not previously enjoyed in the past. What you wear should enhance how you feel about yourself and boost your confidence, so make sure the changes you make are right for you and appropriate for your audience. I recommend you check out Hewlett’s book and the appearance strategies that build confidence in yourself and trust from others. As you tune in to what your appearance is projecting about you, you’ll earn latitude to create a signature style that helps you stand apart from others down the line. In the next article, you’ll see how Communication plays a role in Executive Presence.

Gina Riley Consulting & creator of the CareerVelocity System™. She is a career transition coach who helps leaders customize their career stories to land jobs where they can leave a legacy. She is an Executive Search Consultant for Talence Group.

CONTACT GINA: ginarileyconsulting.com

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It's a state of mind

THINK LIKE A BOSS

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ADDING THAT LINKEDIN PERSONAL TOUCH

BY JILLIAN BULLOCK AUTHORITTI5.0 MAGAZINE |

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LinkedIn is the platform for you to build trusted professional relationships. What better way is there to start a relationship than with a conversation? I mean, you wouldn’t meet someone new and go in for a hug before you said hello, right? Especially these days ;o) But recently LinkedIn has reduced the amount of outbound connection requests by a lot, so hitting the connect button and not adding a personal message could be a big mistake. It’s a missed opportunity to start a conversation and build a lucrative business relationship without it.

Here are some ideas that might be a great conversation starter for your connection requests. Look through their content and mention something they posted that resonated with you Mention a post in Group you both share Mention a post from their Company Page Refer to a piece of content you both engaged with

The same can be said for accepting connection requests simply because they ask. Without taking the minute to send the invitee a personalised message as a follow up, the opportunity is wasted to start that business relationship on the right foot. Growing your network requires time and strategy. You must ask yourself;

Refer to the (virtual) event you both attended Refer to the discussion you had recently when you met Mention a mutual friend or business partner (don’t guess just because the person comes up as a mutual connection doesn’t mean they know them)

“how are you going to define who you invite into your professional network?” The first step is mapping out a process of sending and requesting new connections and sticking to your own connection criteria. It’s best to completely customise the connection request based on what prompted you to connect such as being inspired by the content they created. But saying something like ‘we have connections in common’ or ‘you see synergy’ is not only lazy, it’s 15 years behind the times, and it makes most people up-chuck a little in their mouth! Making people feel repel on the first conversation is never a good start.

Mention a Podcast episode or book that you think they’d like (not yours) Offer a referral to a connection of yours If you really really don’t know where to start perhaps creating some brief templates that you can pop in the ‘Add Note’ section of your connection requests to save time and get you started, but be sure to add a personal touch to every message. The message should differ from person-to-person but the main body of the note could be consistent and clear throughout if you are well and truly stuck.

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A study found that 122 million people received an interview through LinkedIn with 35.5 million having been hired by a person they connected with on the site. So it’s unsurprising that 3 people are hired through LinkedIn every minute. AUTHORITTI5.0 MAGAZINE |

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What I personally find crazy is that LinkedIn says, and I quote,

CONTRIBUTING WRITER'S PROFILE

“At this time, there’s no option to personalize your invitation by adding a message when connecting via mobile devices, mobile browser, and the LinkedIn Lite mobile app.” Apparently, this LinkedIn Help Answer was updated only 2 months ago! However, for years now it is very easy to click on the 3 dots to the right of the ‘Connect’ button and select ‘Personalise Invite’, as demonstrated in the image below. A Personalised Invite gives you the exact same 300 characters that you get on the desktop.

Jillian Bullock, the LinkedIn Ninja Down Under is a LinkedIn trainer, author, podcaster, consultant and award-winning, fully certified 'LinkedIn Ninja'. Jillian is a qualified member of the PSA (Professional Speakers Australia) and the only LinkedIn trainer in Australasia to be recognised by LinkedIn HQ, San Francisco as an “Independent LinkedIn Expert”.

This LinkedIn employee that updated the LinkedIn Help Answer (https://www.linkedin.com/help/linkedin/answer/118) regarding this needs some basic training before they are allowed to ‘update’ official LinkedIn Help sections surely.

CONTACT JILLIAN: https://linkedinninja.com.au/

https://www.linkedin. com/in/jillianbullock/

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QUOTE

THINK AND WONDER, WONDER AND THINK. - Dr. Seuss

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GROWING, SCALING, AND IMPROVING YOUR BUSINESS

A Focus on Business Growth By John Knotts

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The linchpin to growing, scaling, and improving a business, is business growth. Without growth, a business stagnates and does not change. When no complexity is added through growth, there is little need to scale and improve, unless scaling and improving are what is holding your business back from growing. However, this article is focused strictly on business growth. There are six essential ways to grow your company: 1. Add more customers. 2. Sell more products. 3. Sell more services. 4. Adjust your prices. 5. Create recurring revenue. 6. Bundle your products and services. Growth is categorized at a higher-level as either “organic” or “inorganic.” This month’s Authoritti5.0 theme is specifically on Organic Growth. So, I wanted to specifically address this article from a business growth sense. Growth in business essentially means, “To make more revenue.” This does not mean the company makes more money, because that statement focuses on net profit. A business can make more revenue and actually make less money overall. This happens because adding revenue typically stresses a business with added work and complexity. These things can imbalance your profit margin (Revenue Expense). So, what is the difference between organic and inorganic growth?

GROWING, SCALING, AND IMPROVING YOUR BUSINESS

Thus, inorganic growth means to add something external to the process to produce more revenue for your company. Inorganic, in business growth, means to add more via external methods. The first way to grow – adding more customers – in an inorganic way, could be to open a new store to bring in new customers to your company. So, if inorganic means leveraging external means to grow, then organic growth is based on internal means. That means, you focus on internal sales. Let us take a look at the six ways to grow a business (increase revenue) and apply an organic method example to each.

1 2 3 4 5

1. Add more customers. This could involve going to your existing customers and asking or seeking referrals for new customers. 2. Sell more products. If your customer has bought one of your products that they needed, perhaps there are other products that you produce in the same area that your customer might also want. 3. Sell more services. Typically, when someone buys a product, many companies add an offer of a service warranty to the options. Think about when you buy a car, how they will offer a warranty as an additional charge.

Let us start with inorganic growth. When growing, most businesses typically start with inorganic growth. The best way of looking at the differences between organic and inorganic is to think about it in a farming concept.

4. Adjust your prices. Increasing revenue can occur by raising and lowering your price. By raising your prices, you make more with every sale. Lowering your prices can drive more sales of a product or service. When you have a recurring product or service, you can increase revenue with current customers using this method.

Organic farming basically means to produce production without the use of chemical fertilizers, pesticides, or other artificial (external) agents. Hence, those organic vegetables you had in your salad yesterday.

5. Create recurring revenue. Turning a onetime purchase with current customers into a recurring revenue opportunity, is an organic approach to this method. Let us say your customer buys your product about once a

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GROWING, SCALING, AND IMPROVING YOUR BUSINESS

Amazon.com employees spend two days every two years working at the customer service desk — even the CEO — in order to help all workers understand the customer service process.

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month at a premium price. You might offer them a lower monthly cost if they buy it on an annual subscription and they get the product every month like clockwork.

GROWING, SCALING, AND IMPROVING YOUR BUSINESS

CONTRIBUTING WRITER'S PROFILE

6. Bundle your products and services. We see bundling options with bigger companies, where they have different, yet related services. If you buy them as a bundle, you save money, but the business sells more – would you like the value meal with that sandwich? When you have a bundle option, the first people you should offer it to is your current customers. The reason most businesses start with inorganic growth is because they do not have enough current customers to engage organic growth. Thus, they focus with external activities. Over time, as a business grows, they can start to look at organic growth opportunities – this typically involves a scaling activity. Jack Welch was known for his shift to a strictly organic growth focus with General Electric (GE). When Jeff Immelt replaced Welch, he returned GE to embrace inorganic growth. The strongest of businesses employ both an organic and inorganic growth model, with your sales team and company, using both approaches.

As a personal and professional business coach and consultant, John Knotts has been growing, scaling, and improving businesses for over 25 years. John portrays himself as a Success Incubator with his company Crosscutter Enterprises. His deep thought leadership on #business and #success can be found on LinkedIn, Facebook, Twitter, and his website, www.crossctr.com.

However, with growth comes added work and increased complexity. Therefore, you need to always examine your need to scale and improve as your business grows.

CONTACT JOHN: @successincubator

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COPYWRITING

TAKE AIM, PART 3

THE LASAGNA KERFLUFFLE

BY LEE ROWLEY

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Hey there, business owners, coaches, marketers, and folks who just want to see what ridiculous thing I’ll say next! I’m Lee Rowley - we’re picking back up on how to use my Avatar Immersion Method to clearly define your ideal buyers and fine tune your marketing message to appeal only to them. In last month’s installment, I explained what the Avatar Immersion Method (AIM for short) is. To recap, this method simply involves paying attention to what your most likely buyers are doing and saying when they don’t realize you’re listening. In short, it lets you get inside of their heads, so you can better understand how to create engaging marketing for them. Notice I said, “FOR them.” As in, the goal should be to improve some aspect of their lives by introducing them to the benefits and (yes) features of your offer… not to sell the product or service. Anyway, this time, let’s look at why it’s so important to get this kind of feedback. Traditional approach: “Ask, silly.” It doesn’t matter how passionate we are about what we do - if it doesn’t satisfy a customer want or need, we’re not going to be able to sell it. So naturally, we need to figure out what their needs and wants are, so we can align our marketing accordingly. Most “gurus” will tell you that the best way to find out what your audience wants is to, well… ask them. Just send out a survey or post a poll on social media, and you’ll have all the information you could ever use. On the surface, this seems like solid advice. In fact, I do it, and to some degree, it works. But there are two problems with feedback gathered this way: Problem 1: People don’t always know what they want.

COPYWRITING

But Henry Ford *may* have said, “If I’d asked people what they wanted, they would’ve asked for faster horses.” (Some dispute this quote, but I wasn’t there and neither were you.) Point being, it can be tough for your ideal buyers to articulate what they actually want. If most of us had that level of clarity, we would’ve already figured out a solution by now. Depending on how severely the problem impacts a person, they may know what they want (i.e, the relief) but not know how to get it… or they may only be peripherally aware of the problem at all. This means that the feedback you receive could be unreliable, or at least incomplete. Buyers don’t know what they don’t know, after all… and when pressed for an answer, they’ll typically guess. Problem 2: Direct feedback is often gated. When you ask buyers about what they want and need, you also encounter “gating” as an obstacle to reliable data. Gating is the mental process of filtering thoughts and softening them into a socially acceptable format before they become spoken/written. The answers you get could be skewed by dozens of factors - the respondent might worry about “sounding dumb,” saying something offensive, providing bad feedback, etc. Here’s an example I often use in coaching sessions to illustrate gating: Let’s suppose that you’ve just met new friends, and they’ve invited you to their home for dinner. One of them tells you you’re having lasagna. Since this is one of your all-time favorite dishes, you’re really excited! Later that evening, your hosts uncork the wine and pass oversized plates of steaming lasagna around the table.

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You notice a strange-yet-familiar aroma wafting from your plate - what on Earth could that be? As soon as you take your first bite, it becomes crystal clear what that aroma is.

COPYWRITING

CONTRIBUTING WRITER'S PROFILE

Sauerkraut. You peek between the layers of lasagna, and sure enough, you see heaps of mushy, steaming sauerkraut where the pasta sauce should be. Just then, one of your hosts calls your name and asks, “How do you like the lasagna?” A flurry of rather unpleasant words dive-bomb your brain. One of your inner voices is grumbling, “Like it? I could start a war with it. This is by far the most vile, disgusting swill I’ve ever tasted. Why would you do that to a fellow human being, you monster?” But instead, you force your best-practiced smile and say, “So amazing! I never would’ve thought of this in a million years - how do you come up with such innovative recipes?” That’s gated feedback. “Safe” contexts invite ungated feedback. The juiciest intel often comes from “ungated” feedback, which is just the opposite of what I described above. Ungated feedback is made up of the everyday things people say when they’re among friends or like-minded people, or perceive themselves as protected by anonymity. If you say what you really mean in a closed group of likeminded folks, you’re likely to receive positive support and attention from other members. So people seek out these groups as a way to “be themselves.” This makes these gatherings ideal places to find out what your ideal buyers are really thinking.

Copywriter, comic, curmudgeon that’s Lee Rowley. In a world of flaccid, lukewarm marketing, Lee crafts copy that connects, persuades, and endears… giving his clients the leverage to render their competition irrelevant. His signature livestream, Lee After Dark, underscores the depth and complexity of human nature that eludes copywriters and marketers today.

Similarly, people who would never dream of shouting at a business owner in public... will completely let loose in an online review. Online, they can be as visceral as they want with no real consequences. Folks are more likely to leave positive feedback online, too. This gives you the advantage of discovering what people like and want more of, as well as what they’d like to see done differently. Ungated feedback can give you insights none of your competitors have - insights that can give you a serious competitive edge. Next time, we’ll go spelunking in people’s minds together I’ll show you one of the hottest entry points to the human brain you’re likely to find these days. Stay tuned, and be sure to check out the other articles in this issue!

CONTACT LEE: @theleerowley

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WHO DOESN'T LOVE COFFEE? "I am a coffee fanatic. Once you go to proper coffee, you can't go back. You cannot go back."

- Hugh Laurie

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VIRTUAL ASSISTANT

Outsource your admin tasks to a Virtual Assistant

by Linh Podetti

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IT’S TIME TO SHIFT YOUR MINDSET So you’re running a business, managing employees, scheduling meetings, answering phone calls, organising all your documents AND talking with clients… isn’t it just exhausting? You may think this is part of regular entrepreneurial life, but what’s really happening is that you’re spending too much time doing low impact work, instead of focusing on customer relationships and strategically building the business. One of the most life-changing moments in business for me was when I shifted my mindset from “I’m so busy” to “what’s the best use of my time?”. Then when I discovered the world of Virtual Assistants (VAs), my business grew from zero to 6-figures in the first year. I eventually decided to start my own VA recruitment agency Outsourcing Angel, to help business owners achieve the same results as me using the power of VAs.

“Everyone should focus on their strengths. Do you want your Sales Team to focus on sales, or do you want them worrying about the admin work? Your VA can handle everything else in between”

VIRTUAL ASSISTANT

SO… WHAT ARE VAS? A VA is essentially a staff member that works for your business remotely. At Outsourcing Angel, the majority of our VAs are located in countries like the Philippines, Indonesia and Singapore while our clients are located in Australia, New Zealand, UK, US and Canada. One of the main reasons why entrepreneurs and businesses begin outsourcing work to VAs is due to the obvious cost saving benefits.

“Instead of hiring a full-time employee for a smaller job, you could outsource it to someone at a more cost-effective hourly rate while receiving quality work in return” Administrative tasks in particular can be a real time-waster and a hassle for business owners, so think about how valuable your time is and how efficient you could be with a VA looking after your day-to-day tasks instead. WHAT CAN AN ADMIN VA DO? A more appropriate title here would be – “What CAN’T VAs do for you?” Here are some of the most popular tasks that our Outsourcing Angel clients assign to their VAs: Managing emails, filtering out spam Responding to inquiries and customer service tickets Booking appointment, sending follow-ups

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VIRTUAL ASSISTANT

Sending greeting cards, invitations and

3. If you’re unsuccessful in receiving

reminders

applicants for your job, pay for

Organising travel plans and arrangements Bookkeeping and issuing invoices

advertisements to get more views 4. Collect all job applicants and look

Online research and data entry

through the CVs to shortlist

Creating letterheads, document

5. Contact shortlisted candidates to

templates, forms, presentations

organise an interview

Publishing blog articles

6. Prepare VA interview questions

Moderating website comments and reviews Scheduling social media posts into a

7. Attend all the interviews with your shortlisted candidates

scheduling tool

8. Create a skills and personality test

Moderating social media comments

for the best candidates

and messages

9. Analyse your notes to determine

Create social media pages and groups Updating website inventory

WHERE CAN I FIND A VIRTUAL ASSISTANT? There are two options you can take when

which candidate you would like to hire 10. Put together a VA agreement with your terms and conditions 11. Make a job offer to the VA 12. Request payment information and set-up recurring payments 13. Create an email and set-up

hiring a VA. There’s the DIY approach of

accounts for your VA

hiring yourself, or you can go through a

14. Create a timesheet or logbook for

company like Outsourcing Angel to hire a

your VA to track their working hours

VA for you. So let’s compare the step-by-

15. Collect invoices from the VA for

step process for both options:

Option 1: Hiring a VA yourself 1. Create a Job Description (JD) 2. List your JD on job sites and VA forums

each payment cycle 16. Begin on-boarding the VA on your platforms and systems 17. Start training the VA on how to work with you 18. Create performance evaluations along the way

or websites like Freelancer

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VIRTUAL ASSISTANT

CONTRIBUTING WRITER'S PROFILE

Option 2: Hiring a VA through an agency 1. Book a free consultation with our Outsourcing Expert to tell us all your needs 2. We create a VA Strategy for you which includes the VA requirements and the package best suited to your business 3. Once approved, we then source suitable VAs from our trusted talent pool 4. Shortlisted candidates then go through a Panel Interview with our management team 5. We issue the skills, technology and personality tests with the candidates 6. If they pass, our HR Manager shares the best candidates with you 7. Our HR Manager will organise the interviews and will also be present to make sure all bases are covered 8. You’ll then choose your VA and we hold your hand through the on-boarding 9. We also look after any contracts, work agreements, performance evaluations, timesheets, payroll, and

Linh Podetti is the CEO & Founder of Outsourcing Angel, Australia's leading outsourcing agency, helping hundreds of clients find reliable and dedicated Virtual Assistants. She's also the Co-founder of DAWN Media Productions, a video marketing agency and business coach at Outsource Masters, helping aspiring entrepreneurs on how to build their own virtual assistant business.

CHOOSE WHAT’S BEST FOR YOU You can see that the clear differences between hiring a VA yourself or through an agency is in the allocation of time, preparation, and back-end work. The decision is really up to you and the VA recruitment experience and resources you have available.

CONTACT LINH: @linhpodetti https://linhpodetti.com/

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O N L Y

PHOTOGRAPHS

L E A V E

O N L Y

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PERSONAL DEVELOPMENT

HOW TO HAVE A $140K PAYDAY, THE 3 BIGGEST ORGANIC MARKETING MISTAKES, AND HOW HUSTLE IS SOOOO 70S!!

BY LOUISE TAYLOR

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(Flashback: “Do the Hustle “ aah… my disco days). Hustle is one of my most unfavourite words. I know – I’m not very cool these days. The marketing ‘gurus’ tell you to hustle your way to a million dollar business. Call me old fashioned, call me wise, or don’t call me baby. But hustling doesn’t work. What I’m about to share with you are the number one keys we have used to help hundreds of clients create $40K, $100K and $200K days through organic marketing only, without the hustle, fear and doubt. 3 of the most common mistakes, turn offs and fears which cost money, time and frankly – are embarrassing: 1.No clarity? Confused about your ideal someone? Questioning yourself? You’re burning your tyres baby. It’s not a numbers game. Well – it is and it isn’t. But first, understand exactly who you want to truly work with. Make sure it's someone you would enjoy working with. Stop caring about the critics, remembering the ones who got away. Get a handle on the psychology of the person you are marketing to. Understand human behaviour. Learn about exactly what drives your client before you waste precious time marketing to them. Clearly know what they dream about, care about, worry about. Make sure they are resourced enough to work with you. Understand their drivers. Their emotional and practical pain points. If you hadn’t noticed – the world is made up of unique individuals!!! What motivates and drives me is different to what may drive another in my field. Stop punching in your keywords and flogging your bots! Not every zebra in the zoo likes eating carrots baby. (caveat – don’t feed your zebra a carrot). 2. Lack of patience demonstrates desperation. It tells me you have a low level of confidence in the way you think about money, your message, and how to interact like a human being. It frankly tells me you’re an amateur. ZERO confidence in your product, your maturity or your confidence to provide something of value to me. People can smell desperation from a mile off. Don’t be smelly. How do I know you’re desperate? Bad timing – The answer is no – I don’t want to marry you on the first date, or even the 2nd or 3rd. I’m not that kind of girl. Don’t try to sell me something until you fully

PERSONAL DEVELOPMENT

understand me, know me and understand my needs, wants or values. Don’t be the boy at the prom trying to kiss every girl. The reason why most people fail to attract, connect and engage with a potential buyer is the inability to recognise how to pace with the buyer, know where they are at. Understand how they like to buy and process your information. When to build rapport, when to ask questions. Play the long game. 3. Superficial and transactional interaction – Organic marketing in the online world requires a high degree of sales and communication expertise. It’s like a dance. Don’t flatter me with your messages telling me how great my content is. I can see right through it. I’m not even ready to meet you, let alone buy from you. And if and when we do meet - don’t make it all about you!!!! That tells me your true heart intention and needs are higher than your capacity to give or be generous. But you’re mature – you don’t do this stuff do you? THE MARKETING LADDER TEST: What would happen if your organic marketing results transpired into a $140K payday? How would you feel? Here’s 3 keys from the 7 Stages in what I call the “Funnel of Love” which we teach our clients so that they can create a 6-7 figure expert brand – fast! #1 ATTRACTION: PULL RATHER THAN PUSH: Think about people who are attractive to you. What do they exemplify? What is it about them that makes you want to be around them? Confidence and what I call ‘posture’ comes from within. How deeply confident are you when you are speaking or sharing content, or interacting with clients? Attracting the ‘fish’ or client is also a skillset. Does your content speak directly to the needs of the ideal client? Are you boring? Do you educate, entertain and engage? Does your brand clearly articulate what you believe in? Be relevant. First ask yourself – do you have 100% clarity about your product, your brand, your ideal ‘someone’, your sales process, and why they need it - If not, go back to the drawing board. Do you have a clear sales process? Do you know why you are offering a specific product to that particular person?

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#2 ATTENTION AND POSITIONING:

PERSONAL DEVELOPMENT

CONTRIBUTING WRITER'S PROFILE

There are 2 types of attention. Your own, and that of your potential clients: 1.Are you focused, or are you getting distracted? (which to me means loss of traction). Are you clear and focused as to which platform you should be spending most of your time on? 2. Are you positioned with other eagles? Do you cultivate and collaborate with people who you respect and admire? Have you nurtured conversations and relationships which elevate your positioning? Do you know how to go about this process? #3 IT’S NOT ALL ABOUT YOU: I can’t tell you how many times I’ve had conversations with people I’ve met who I thought were successful leaders and experts, and yet – when I meet them – it’s a one sided conversation, which tells me the state of their heart, and whether they have the capacity to give, to collaborate, or whether its completely about their own agenda. Are your interactions meaningful? Do you behave like a ‘human’ or are you switching into what you think should be some sort of ‘salesy’ mode when you have conversations. Be intentional about your time, but remember everyone you speak to is not necessarily a client, but could be an important and instrumental partner, referrer or affiliate. Do you start to overthink what you will say to someone when you first meet them online? Do you verbally vomit in your messages or phone meetings? Assumptions, mind reading, following a script don’t work!! How do you want someone to feel about you when they have interacted with you? Listen to your instincts.

Louise Taylor is a globally respected Speaker, Peak Performance Coach and Neuro-strategist and Creator of Neuro-flow™ system, Money Mindfit™, Sales Mindfit™ and Clarity Programs. Louise specialises in helping individuals and companies to develop a positive money mindset, emotional agility - and approach leadership & business challenges with innovative commercial and people strategies.

Don’t waste any more precious time trying to convince people to buy you. If they are not ready to receive what you have – that’s cool – but call it. It’s time to let go of the hustle. Get into your flow. You’re unique and you’re human. Your organic marketing is about human to human, heart to heart connection. So let go of the hustle. We’re not getting any younger. It’s not the 70’s anymore.

CONTACT LOUISE: www.louisetaylorglobal.com

@louisetaylorglobal

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ons you have i t a t are imi l th y l eo on n e

yourself.

No dream is

QUOTE

or et f us yo es

too big .T h

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MANIFESTATION

ORGANIC REACH MYTH OR REALITY BY MARIA DAVIS

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I was asked to write about the power of organic reach.

MANIFESTATION

I set my intention to get visibility, position my credibility to attract leads that will lead to profitability.

I went what?! Is this true? Is there power in organic reach? Or do we have to pay for advertising. The myth is that connection has been diluted because of fluid algorithms, structures, systems. That seems to have reduced the organic reach that was once available.

I realised it was a fallacy that I had bought into that one could sit back and still connect with a tribe. There is work to be done.

Here I am kicking all that to the curb.

Goals 10 Podcasts in one month Full transparency I reached my goal in 2 months Guest spots on FB Lives Speaking gigs 2 new optins - my clients are loving and sharing Social media engagement has increased.

I’m here to share that it’s absolutely possible. The power of organic reach is ever present. Don’t buy into the rhetoric that is being espoused. I hear so many of my clients buying into it. Yep they come to me thinking it’s the only way to grow their business. Well, it’s not!! Organic reach is real. And I’ll prove it to you. This year has been my best year in business. And my funnel is wonderful. I had set aside a budget for Facebook Ads and to be honest, I was prepared to sit back and watch the money roll in.

I got to work and set clear goals.

So here’s what I learned about the power of organic reach. It isn’t a myth and it does exist. I got really clear about my goals. My message has always been consistent but now defined and on point.

I got all my ducks in a row. Low and behold, shock to the system, a betrayal of the biggest proportion (so it felt to me!), Facebook disabled my account. OMG what??????!!!!! What was I going to do? How would my business grow without the ads? I took it personally. Of course, I’m a red blooded emotional sensitive Italian - it happens! Sat in the stew. Then got motivated. I started to brainstorm all the ways to build my platform and truly test the power of organic reach.

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MANIFESTATION

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These are the lessons learned:

MANIFESTATION

CONTRIBUTING WRITER'S PROFILE

Build relationships Be of service Have clear defined currency goals - both energy and money. Gamify what you can Know your numbers Delegate as much as you can All you need to do is cultivate real connection with your tribe. Do your inner and external work: Be present and define your vision. Sensationalise and embody it. External - know your stats. What’s working and what’s not. Always be ready to test and measure.

Until next time: enjoy the journey! With love

Maria

Maria Davis from Maria Heals, teaching leadership and personal development. Sharing practical magic to entrepreneurs so they share their gifts with a wider audience and make more money.

CONTACT MARIA: www.mariaheals.com www.linkedin.com/ in/mariadavis8

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SEE THE WORLD

N T U E V RE D A

A W S A I T LET TRAVEL FILL YOUR SOUL! AUTHORITTI5.0 MAGAZINE |

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MONEY

MONEY ARTICLE BY NATALIE ELISHA GOLDBERG, ESQ.

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Hate your corporate job?

MONEY

CONTRIBUTING WRITER'S PROFILE

But scared to quit... Because you also want to be a homeowner and you know that the W2 is the holy grail when it comes to qualifying for a mortgage? Your heart wants to be a coach, consultant or entrepreneur. So how do you take the leap? Are you destined for a life of misery so you can apply for a 30 year mortgage? NOPE. Here's how you can still qualify for a mortgage and be a newly self employed freedom fighter, I mean, entrepreneur. 1. Create a living trust. You become the beneficiary of that trust and the trust stipulates that you must get a certain income in perpetuity monthly. In our example, let's say $5,000. You get the trustee of the trust (which could be you) to write a letter to the mortgage company explaining this stream of income. 2. You open a bank account in the name of the trust. 3. You fund the bank account with 3 years worth of the monthly payment the trust said you would have. In our example $5,000 x 36 months = $180,000.

Natalie Elisha Goldberg, Esq., an award-winning attorney, bestselling author, a nationwide speaker about women and money, and a fearless cheerleader for her clients’ success. Her clients include celebrities, influencers, athletes, business owners, and real estate owners.

4. You make a direct withdrawal happen monthly starting today for $5,000 a month to your personal account (in your personal name). 5. You apply for the mortgage. 6. Congratulations! You just took your cash that was not helping you qualify and turned it into an income stream that the mortgage regs qualify as income. 7. Enjoy your new home and your new entrepreneurial status. And, as Maui says in Moana (a favorite movie for this mom of two toddler girls)... YOU'RE WELCOME!

CONTACT NATALIE: @natalieelishagold www.goldbergllp.com

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hat

o l you

i o

r u P

ou r pa y e ss u s

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LEADING WITH THE BRAIN IN MIND

CONVERSE, IMPACT AND BUILD YOUR LEGACY WITH ORGANIC REACH BY OMOZUA ISIRAMEN AUTHORITTI5.0 MAGAZINE |

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What makes a conversation powerful? Is it the person you're talking to, the topics you choose to discuss or the difference in knowledge that all parties involved share? Or is it the ability to reach out organically? Reaching out organically is starting a conversation void of expectations, rewards and ulterior motives. It's about communicating as a human being and acting as your honest self, rather than a charade looking to gain something from the interaction. Many people have an immediate distrust of salespeople for example, primarily because communication is not organic; it's forced and entered under the guise of an ulterior motive. Despite common thoughts, human beings are generally good at perceiving when communication is one way, which explains why even with the rise of social media, faking it until you make it is no longer an appropriate strategy to long-term success and happiness. Even so, organic communication is a viable and often sought after method of legacy building. Consider the person(s) you've looked up to in your life; what do they all have in common? Gandhi, Mandela, Wole Soyinka, and those who create movements, empower those around them and change the world for the better do so through organic communication.

They embrace who they are, their ideas and convey their beliefs through confidence, selfesteem, self-awareness and without the expectancy of immediate reward. As the world has seen repeatedly, these people appear to have a gravitational pull, drawing those around them into their cause.

LEADING WITH THE BRAIN IN MIND

Organic communication influences, motivates impacts and contributes to forming the world as it is. Its influence doesn't stop face to face, especially given the rise of the digital world, social media and online communication. Yet, even behind a screen, the same principles apply - without confidence, self-esteem, selfawareness, the ability to self-regulate and the desire to impact the world, our communication still falls flat. These things all start with the brain - a neuro agile brain.

The Truth Behind Organic Communication Organic communication is happening around us on a smaller scale daily. When we think of those who have made an impact, we gravitate towards those who have shifted the world as we know it, yet the desired impact is a subjective measurement itself. Who is to say that impacting a specific group of people is more impactful than a singular person? In reality, no one can; your own measurement of impact is determined by what you truly value, believe and hold dear to your heart. There will always be people that don't find value or impact through the actions of others, but this is great news - You can't please or impact everyone. It also means that organic communication isn't a hereditary trait; it's something we can learn.

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LEADING WITH THE BRAIN IN MIND

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Learning to Reach Out Organically We can build our ability to organically communicate daily, just like any other skill or muscle. One element that can hold us back is becoming fixated on the end destination rather than the journey. As an example, a poor salesman enters the call targeting the close rather than focusing on adding value or identifying if the fit is right.

LEADING WITH THE BRAIN IN MIND

responses thoughtfully and organically.

#2 Identify what ripple effect you want to have on the world What do you want to be known for? Understanding this question is likely one of the hardest things to do yet will significantly impact the way you carry yourself in conversation. Knowing the impact you want to

Subtle shifts in focus like this enable us to communicate authentically and have organic conversations, not forced for rewards or outcomes. Consider your professional career for a second; how many business relationships were built when your first communication was founded on two humans interacting as humans, not money machines or numbers.

have on the world will direct how you

Below are my recommendations for those looking to hone their authentic communication skills. I consider these points when selfreflecting on the ripple effect I want to have on the world.

to you in your own life

#1 Detach yourself from the outcome Whether we like to believe it or not, our choice of vocabulary and questions we ask become heavily influenced if we are chasing an outcome. It is almost impossible to listen with intent and ask thought-provoking questions with something lingering on our minds. So, before each conversation, I like to consider a few things I want to know about the other person or the topic of discussion. This allows me to listen with intent and communicate my

communicate, what you value and how you want to help or aid those around you. This is when you'll notice others begin to gravitate around you.

#3 Identify what matters

Each of us has different self-esteem and selfconfidence levels, influencing how we choose to communicate and who we choose to correspond with. I have found both invaluable when communicating organically with others, and I attribute these to the ability to identify what matters in my own life. By doing so, I can take responsibility for the ripple effect I'm creating in my area of interest and those that it influences the most. Similarly, focusing on these key areas continuously builds upon my own selfawareness and aids in taking on new challenges or discussing topics to which I am unfamiliar.

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Embracing Organic Reach

LEADING WITH THE BRAIN IN MIND

CONTRIBUTING WRITER'S PROFILE

Reaching out organically can often leave us vulnerable; we're putting our cards on the table and, more often than not, communicating with strangers that might be looking for an opportunity to take advantage. However, I offer a counterthought - being vulnerable allows others to see us as we truly are and without hesitation. Seeing our inner selves creates comfort and helps build confidence between those communicating providing a more thought-provoking conversation.

*** Being fully aware of the impact of your actions in your life and on others, recognizing your strengths, and unique personality attributes can be an extremely challenging adventure. It requires a strong capacity for introspection and reflection. Book a free 45-minute consultation call and find out what you can do to get on track and build the selfawareness required to be the master of your own life www.omozua.com or send me an email at takeaction@omozua.com

Omozua Isiramen is a High-Performance Brain & Neuro Agility Trainer and Certified Life & Executive Neuro-Leadership Coach. Founder of CWO Solutions - Executive Coaching with Omozua, Co-Founder of the Systemic Neuroscience Consulting Group Neuro-Link’s Regional Corporate Business Partner & Lead Master Trainer for NAP™ and High Achiever Emotional Intelligence™ and CoCreator of the 3-to-5 BrainSystem Code™ and Signature Impact Leadership Program. In her work as a Certified High-Performance Brain & Neuro Agility Trainer; Executive Intelligent Leadership and Neuroscience Coach, she uses emotional mastery and neuroscience-based approaches to empower & prepare clients’ hearts & heads to take the journey from where they are to where they want to be by bravely accessing and optimizing their limitless brain potential. Power Slogan: Be CEO of Brain

CONTACT OMOZUA: Email: takeaction@omozua.com Website: https://www.omozua.com/ linkedin.com/in/omozuaisiramen/ AUTHORITTI5.0 MAGAZINE |

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The

AUTHORITTI Toolbox

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TOOLBOX

HOW TO GET A SOLID LIGHTING SETUP FOR YOUR VIDEO? B Y

J A N

S A N T O S

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Learning how to get good lighting for your videos can be intimidating for beginners. If you’re just starting out with video production, lighting your video shoot can be tricky. There is a big difference in how our eyes perceive light compared to a camera lens. Set up 3-point lighting The most common setup for lights is called three-point lighting. It consists of a key light, a fill light, and a backlight (sometimes called a “hairlight”). Imagine that your subject is at the center of a clock, with the camera at six.

TOOLBOX

The backlight located somewhere between one and two, separates your subject from the background. This creates depth and prevents a flat-looking shot. Your backlight can be hard light (no diffusion), as it won’t create shadows visible to the camera on the subject’s face. Look at your subject through your camera’s lens. That way, you’ll be able to see your lighting as your viewers will see it. This perspective may reveal issues you couldn’t see with your own eyes. Three-point lighting will serve you well if you want to make YouTube videos, demo videos, webinars, and much more!

The key light is located approximately at four. It should be the brightest of the three and provides the bulk of light to your subject. The fill light is approximately at eight, and eliminates shadows caused by the key light. Your fill should be about half the intensity of your key so that it still eliminates shadows, but doesn’t produce a flat-looking shot due to the fill and key lights matching too closely.

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TOOLBOX

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TOOLBOX

CONTRIBUTING WRITER'S PROFILE Jan Santos is a Branding Coach from the Philippines. He runs The Creative Talk Podcast on Apple/ITunes and Spotify and YouTube, supporting designers and entrepreneurs to stand-out and establish a market competitive edge. His goal is to solidify ones branding and identity, ensuring the business to be unique and memorable by means of creating a consistent visual style, goal and focus.

Do yourself a HUGE favor and prepare and plan properly. The good news is that you don’t have to be a professional to get great lighting! Ready to level up? Take your video content to the next level.

CONTACT JAN: @thecreativescoopjansantos @thecreativescoopjansantos

Jan Santos

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BUSINESS TOOLS

Book Of App Of The Week The Week

Happiful:

The Positive Mental Health App

People think that when you want to change your life, you need to think big. But world-renowned habits expert James Clear has discovered another way. He knows that real change comes from the compound effect of hundreds of small decisions- doing two push-ups a day, waking up five minutes early, or holding a single short phone call.

If you are looking for easy access to a network of health and well-being professionals as well as inspiring articles to support your personal growth? Happiful has you covered. Search for a professional in your area, find a local support group, read articles or read our monthly magazine for free all in one place. Link: https://apps.apple.com/app/applestore/id1281540146?mt=8

He calls them atomic habits.

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PODCAST OF THE WEEK

PODCAST OF THE MONTH

NAME OF PODCAST: STAR COACHES

The STaR Coach Show was created for professional coaches. Whether you are an Executive Coach, a Life Coach, a Business Coach

Learn more at:

or perhaps considering whether you would like to

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become a coach the show was created for you.

tar-coach-show/id1165163313

STaR Coaches is all about sharing Strategies, Tools and Resources about the field of coaching. Authors, speakers, successful coaches and industry leaders will share their expertise and wisdom in many different areas-business building, skills sets, internal coaching, external coaching, frameworks and so much more. Each show will run between 20 to 40 minutes and can be accessed on your mobile devices so that you can listen while you exercise, commute, cook, clean, relax or whatever works for you.

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