Helping Others is Contagious, and You Don’t Need to Wear a Mask by Ed Attanasio
When I got my first writing assignment from Autobody News in 2006, I was excited. I was also a little anxious because I knew very little about the collision repair industry at the time. I also don’t know anything about cars, and can’t even change my own oil. So, I’ve been basically faking it for the past 15 years! At my very first SEMA Show, I met some of my fellow automotive journalists and picked their brains about hot topics to write about and other tips they were willing to share.
Ed Attanasio is now the publicist at Oscar’s Place, a donkey sanctuary in Hopland, CA
One veteran reporter painted a rather unpleasant picture of the state of the industry and all of its issues. He described insurance companies coercing auto body shops into bad— and unprofitable—“partnerships,” and midnight shops sneaking around and doing unsafe and poor-quality repairs performed by shady types not afraid to break local regulations while cutting corners on every repair. My first impression was wow— this is going to be a lot of fun. That reporter’s account of the industry turned out to be a gross exaggeration. Yes, there are positives and negatives as in any industry, but in the end, the good things outweigh the bad. I have never seen a midnight shop—because I don’t stay up that late—and most shops must perform quality work to keep the doors open. Plus, unless you’re an investigative journalist, you normally end up writing about the more successful
shops and collision-related companies out there. One thing I noticed right away is many body shops—from large MSOs all the way to mom-andpops—aren’t afraid to help local nonprofits and people in need in each of their respective communities. Giving cars to deserving people is a perfect charity model for body shops because it involves the shops, their employees, local vendors and the insurance companies that normally provide the vehicles to be given away. The National Auto Body Council (NABC) Recycled Rides program has turned into a huge nationwide effort, with collision repairers all over the country getting involved. Since its inception in 2007, they have given away more than 2,500 vehicles valued at $36 million, and more than 300-plus auto body shops have been involved. Many shop owners covet the opportunity to be involved in the program, while others do not. One shop manager told me, “We are in the business of fixing cars, not giving them away!” But then he attended an NABC Recycled Rides event at a SEMA Show one year and was so moved he changed his mind, and now the shop gives away two or three vehicles every year. When people see others helping those in need, it creates a ripple effect, and pretty soon it takes on a life of its own. Helping people is infectious and there’s no vaccine for it. Once it gets in your blood, you’re hooked. I don’t often remember famous quotes, but for some reason this one from Muhammad Ali stuck with me: “Service to others is the rent you pay for your room here on earth.” When I began witnessing these Random Acts of Kindness (RAKs) with body shops stepping up to help others, it made a strong impression on me. My first thought was how can I give back? I’m not rich, so donating money is not an option. So, I began looking around for things that I could do as a writer and an artist. I have been to countless car giveaways over the years and every time I cry. I am a crier, what can I say?
40 DECEMBER 2021 AUTOBODY NEWS / autobodynews.com
One of the first ones I attended took place in 2007 in Northern California’s East Bay, when Mike’s Auto Body gave five cars to deserving families during the holidays. Eventually, they asked me to be their Santa Claus at their annual presentations, and of course, I was happy to oblige. This
Attanasio started the Pandemic Pet Project, using his art to raise more than approximately $100,000 for 200-plus pet rescues all over the world
month, Mike’s Auto Body will be giving away its 100th vehicle as part of its 21-year Benevolence Program. Over the years, I’ve interviewed a lot of people in the collision repair industry who are well-known for their charitable efforts.
Jimmy Lefler, the owner of Lefler Collision and Glass, embarked more than a decade ago on an amazing journey to help people in Myanmar, formerly Burma. Lefler, his family and some of his crew work closely with an organization, Uncharted International, that has 12 orphanages with more than 600 orphans in Myanmar. He established a home for elderly widows, a human trafficking recovery center and The Loom House, which provides jobs for the children who grow up in the orphanages and for the women who, without a job, would end up in horrible situations. Another article I wrote recently was about Kendrick Paint & Body, a third-generation MSO with eight locations in Georgia. This shop sponsors more than 40 to 50 charitable events every year, giving lunches to first responders and raising monies for organizations such as SafeHomes Domestic Violence Center, American Red Cross and the City of Augusta, just to name a few. In another story I wrote, Tim
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