C/O - Arts Admin s.
C Group – M From - AVM
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www.avmcgroup.net
T: 0203 092 7481
Angela M ic angela@ hanitzi av M: 0758 mcgroup.net 465 272 7 lun VJ Choo oup.net cgr vj@avm 0 8241 60 M: 0778
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2 All Visu al Medi ums Commu nication Studios
are traditionally Fine Artists, and Digital Designers combined. Since the beginning in 1996 we have been unbounded across mediums in the production of solutions. Past solutions have included the combination of performance, projection, and audience participation. Or even canvas based imagery digitised to become part of an animated solution online.
Currently with the evolution from AVMC Studios into AVMC Group our boundaries are even more open to the opportunities of combining even more diverse media.
Day by day our 'eyes' see more. We add to our dimensional existence through our experience of events across time. What we add is what we believe we want. We make emotional and physical attachments through association and in the pursuit of beautiful things. AVMC Group 'extrapolate' the
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The 'palette' used for the resultant visual annotation of this investigation ranges from human performers/dancers/artists/musicians, to Hi-Res Projectors, HD Cameras, Post-Production 3D Design and Development, Processing, Arduino Boards, C++, Kinetic sensors, installation and more.
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investigation of this pursuit. Our investigative mediums are unbounded and crossing over digital media categorisations as well as traditional art classification. The content of our solutions, as they evolve, are quite often 'Open-Ended'. Our tools include, (but not limited to), a combination of 'Projection Mapping' 'Social Media', 'Web Technologies' explored through a methodology of 'Interactive Art'.
'In pursuit of beautiful things'...
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Through AVMC Group Networks
http://www.facebook.com/AVMCGROUP - We regularly bring large groups of creative minds from all sectors together including 'Physicists, Coders to Sculptors, Artists, musicians through to Designers.
Through Advertising & PR
www.avmcstudios.com Commercialising & promoting the artist. Business advice
Supporting the conceptual artist with commercial and corporate underpinning.
Through Training – www.avmctraining.co.uk 'Teach a man to fish' policy.
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We have been known to put on a good PR/Network event or two. Combining mediums to provide Advertising and Design solutions are only 'partly' what our group can do.
We also collaborate with charities such as UNICEF & VSO to provide charitable events that become fund-raising days and fun nights out. 'AVMC Group' R&D the ‘Latest Technologies’ and it's functionality is creatively formed into 'New Design Solutions'.
Our creative solutions can be developed into many finished formats ranging from:
Advertising Campaigns Viral Ads Interactive Advertising for Mobile/Tablet Interactive Experiences Concept Development Art Direction Bespoke Jewellery Merchandising & Product Design Online Creative Courses Fully immersive Interactive Events Exhibition Planning & Design Spatial Design Marketing, PR & Recruitment
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Designer, Typographer, Visual
Communicator and Concept Developer.
About the Team
Co-founder of AVMC Group, AVMC Studios, AVMC Training and a University of the Arts London Lecturer. Experience
working with many organisations and industries ranging from the BBC to Saatchi & Saatchi.
An
gel
a M ich a “I conceptualise new ideas and bridge thenitz i gaps between technology and creativity. My skills and experience cover a wide variety of disciplines.
ken
spo k
ree
,G
lish
Eng
Directing, Typography, Font
ges
Information Design, Conceptualising for Advertising, Branding & Identity, Art
gua
Specialties: Design for Print, Design for Web,
Lan
My vision is to bring creativity to the masses and introduce new learning methods for people and businesses to become even more innovative.�
Creation, Digital Art, Illustration, R&D,
User Interface Design, Interactive Design, Social Media, Mobile Apps, Future Technologies, Consulting, Lecturing,
Training, Public Speaking.
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Born in Mauritius, raised in London since the 70's. A creative, conceptual
strategists and practitioner across many mediums. Co-founder of AVMC.
n u l o o h C VJ
Trained fine-artist, University Lecturer in Future Technology and Digital Media Production
International. Copy writer, advertising, marketing and PR specialist.
Futurist and technology expert.
Business guidance advisor, mentor, public speaker, project manager, creative director, HUI, GUI savvy, digital designer, graphic designer, product designer, jewellery designer, fashion designer, illustrator, film and post production specialist, coder, philosopher, cook. Languages spoken English, Mauritian Creole, Hindi (badly), and Techonese.
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Combined skills include but not limited to: Typography Traditional and Digital Font Design Concept Design and Development Storyboarding Drawing Painting
Project Management Research & Development Market Research Marketing PR Event Management Advertising Illustration Graphic Design Photography Exhibition Design Print Design Information Design Product Design and prototyping
HTML, CSS, JQuery and PHP CMS / LMS WordPress ActionScript 3
Digital Design Web Design Multi Media Design Motion Graphic Design Animation Mobile and Tablet Design Android & iPhone App design Film Making & Editing Production & Post Production
3d Studio Max Cinema 4D
Sound Design and Production Spatial Dvesign
Processing and Arduino Projection Mapping Augmented Design
Choreography Performance Art Interactive Art New Media Installation Art Participatory Art Performance Direction and Creation Lighting
Fashion Design Holographic Design Sound and Media Evolution Artificial Intelligence implementation Robotics Design Practitioners of Quantum theories in Nature, Art and Design Humanists
SEO Online Social Networking Semantic Web
CS6 Master Collection Final Cut Pro After Effects
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AVMC Group use 'Think-Tank' solutions on a regular basis. The anthropology observed throughout our creative endeavours lend themselves to the expressive culmination of art, performance and technology concepts. These concepts are quite often open-ended.
Concept 01 –
'Dance across Borders'
combining technology with performance. A combination of real and projected dancers on stage performing together. The projections are beamed live from Greece to the London based stage.
Concept 02 – 'Ring & Dance' combining
technology, performance and audience participation. Dancers on stage surrounded by phones, responding choreographically to the rings. The phones are rung by members of the audience. The rate of calls and the position of the handsets will direct the evolution of movement. A translation of choreography annotation, eg Labanatation, into interpretative dance forming an example 'Audience Participatory Performance'
Concept 03 –
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'Trend & Show'
combining technology and installation. A data base of trending words searched for on the web (or within a dedicated website eg, Arts Admin Forum) will be accessed and cross searched against Google Images, the qualifying images will appear as a series of animated stills projected on a large canvas. The images will only appear when a person walks towards or near it displayed in a foyer/reception area.
Maurice Benayoun is a Parisian interactive artist
who was very interested in virtual reality art in the '90s. One of his pieces was even described as "the first Metaphysical Video Game.” His most famous piece
was The Tunnel under the Atlantic, which allowed patrons to dig a virtual tunnel between Pompidou Centre in Paris and the Museum of Contemporary Art in Montreal.
Thomas Charvériat is another Parisian interactive artist, but he specializes in using LED, video, SMS, light sensors, and sound to interact with the spectator, putting together everyday objects to produce
interactive works.
Nathaniel Stern utilizes performance and video to develop his interactive art pieces. He also often asks his
viewers to participate in his pieces by contributing their body movements. For example, his installation,
enter:hektor had participants chasing projected words with their arms and bodies in order to trigger spoken word in the space.
A famous example of participatory art is the Theatre of the Oppressed. Created by Augusto Boal in Brazil in the '60s and then further expanded into Europe, the Theatre of the
Oppressed allows the audience to become active, in
turn transforming into "spectators" by exploring, analysing, and altering their reality. The audience becomes both the spectator and the creator by participating in these pieces, thus bridging the gap between the audience and the artist.
In 1957 Allan Kaprow coined the phrase “happenings” to describe an event or art gathering with a select group of people that would get together to create art or performances. These
“happenings” are often difficult to describe as each event would be completely different from one another. A
“happenings”of the same performance would have a
different outcome every time because each event depends on the
participation of the audience. These “happenings”were intended to break down the fourth wall between performer and spectator and create a sense of support instead of criticism. They also emphasized the organic connection to art and its environment, and were highly unpredictable as they had no set agenda or philosophy.
Lynn Hershman Leeson is an American artist and film maker. One of her most famous works of art is called LORNA, which is the first interactive laser artdisk
that tells the story of an agoraphobic woman that never leaves her room. Viewers had the option of directing her life into several possible plots and endings and could access information about her past through clicking on objects within the room.
12 Our Heroes:
AVMC Group Summary Our services are offered to Arts Admin. Offered....
Our services offered to the Arts Admin artists.
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Thank you
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for taking time
to browse through our
thinking.
Angela Michanitzi, VJ Choolun
GROUP
Www.avmcgroup.net T: 0203 092 7481 Angela Michanitzi – angela@avmcgroup.net M: 0758 465 2727 VJ Choolun – vj@avmcgroup.net M: 0778 600 8241