A Guide to Avocados in Culture

We all love avocados for their delicious taste, and rightly so. But the superfood’s popularity has expanded well beyond the culinary world. Take a quick walk past your favorite boutiques and pop-ups, and you’ll find avocados emblazoned on pajamas, socks, ties and t-shirts, cushions, greetings cards, gift wrap, and lunch boxes. Avocado earrings, anyone? Online you’ll find hundreds of Instagram accounts dedicated to everything from delicious avocado recipes to funny puns. Miley Cyrus even has an avocado tattoo. Beauty influencers create their own avocado products, from face masks to hair treatments. People have even turned half of a pitted avocado into an edible, eco-friendly engagement ring box. The avocado is truly a part of modern Western culture. On Instagram alone, there are 10.6 million uses of the hashtag #avocado. Even #avocadotoast has been used over one million times! Gwyneth Paltrow certainly gave it great play in her 2013 cookbook, It’s All Good. Thank you, Gwynnie. Nowadays we’re in a supercharged superfood explosion. We predict that avocados will become even more ingrained in fashion, home decor, body art, and online culture. They were always too cool to be confined to mere plates.