Avocados & Social Media

#AVOCADO AVOCADOS & SOCIAL MEDIA

#AVOCADO

Over the last decade, Social Media has become the spiritual home for avocados, featuring in the profiles and pages of celebrities, influencers, chefs, restaurants, and brands. The fruit's cultural significance has accelerated the popularity of whatever content it stars in: witty slogans, recipe and skincare videos, avocado art, and fashion. It seems that every industry and content style have found distinctive roles for the avocado. Its popularity has become a self-fulfilling prophecy. The more avocado content you see, the more content you want to be fed, so to speak, whether digitally or physically! It's basic supply and demand on an exponential, digital scale. With over 10.6 million hashtags on Instagram, #avocado exists as the most popular produce item on the platform, and the fifth most popular single food item behind chicken, eggs, bacon, and steak. We've seen people proposing to their partners using an avocado as a clever ring box—a trend first seen online and propelled along the influencers' arc into the real world. The question is how far can the influence go? Avocado for president, anyone?

@AVOCADOFRUITOFLIFE #AVOCADO