Avrion help Jumbo Inflatables Improve Sales with CRM Software
Company Nam e Riders for Health Company Nam e
“We have experienced improved efficiency in all areas of sales and customerrelated issues. All the functions are simple to use and very adaptable for managing any administrative problem.” - Cheryl Gibson - Jumbo Inflatables
Jumbo Inflatables
Industry Other Community, Social and Industry Personal Leisure Service Activities
URL www.riders.org www.jumbo.co.uk Number of CRM Users 15 Business Benefits •
Evolutions of system along
Business Challenges with Company growth Some info here • Complete documentation of
each transaction •Solution Centralised system •Maximizer Increased Enterprise efficiency 9 CRM SQL • Sales monitoring • Business expansion Business Benefits • One central database for all information www.avrion.co.uk • 100% reliability • Increased efficiency in managing Day of Champion ticket sales • Significant time saving when sending monthly email newsletter • Ability to track all events, plus grant and sponsorship applications • Quick and easy in-depth searches
Com pany back ground With over 30 years experience in the inflatable industry, Jumbo Inflatables is one of the leading manufacturers of inflatables in the UK. The company is an amalgamation of several leading companies in the field such as Pleasure & Leisure, Supabounce, Inflatable Fun Factory and Leapfrog. Play Concepts, which manufactures soft play equipment and offers an indoor play installation service, is also part of the group. Jumbo’s customer base is broad, with the company serving local authorities, showmen, rental companies, and corporate clients, both in the UK and the rest of the world. The company employs in the region of 40 people and has extensive premises in Hinckley, Leicestershire. Following considerable investment last year, Jumbo’s factory is now fully equipped to expand its sales. Joining Forces One of the major challenges that the company experienced in combining several companies into one lay in ensuring that the right systems were in place to enable the business to operate efficiently. “New systems have to be devised to suit changing circumstances and as the company grew it became apparent that there was much room for improvement in this area,” explains Jumbo Inflatables’ Account Manager, Cheryl Gibson. “Customer service is always a main concern and problems were encountered with tracking the customer history, progress of orders through the factory as well as following up with after sales service. It became apparent that a good CRM system might offer the right solution.” A Paper-Free World Initially, once the CRM solution was installed by Avrion, the priority was to input three years' customer history, including customer information, products purchased, invoices, buying patterns etc. It was a big job, but the company is delighted to now have all its records on one central system. “To start with, it took some time to get used to documenting every transaction, phone call, note and so on,” says Cheryl, “but it took away the reliance on notepads, lists and memos. The sales team has found the system to be a powerful tool for dealing with customers; all the relevant information is in a central place, which is readily accessible.” Multifunctional Elsewhere, says Cheryl, the search function assists in compiling management reports, mail lists, sales campaigns and locating vital information. “Using hotlists to provide a daily reminder of tasks to be completed saves time and ensures nothing vital is missed,” she continues. “Sales are improved as follow-up calls can be easily scheduled and every stage of the selling process can be monitored.” Trouble-Shooting One area that had caused problems for the company was management of the repair service offered to Jumbo customers. Units need to be booked in for repair, collected, repaired, re-delivered and the tracking process was laborious. Using avrion’s CRM solution, once the initial booking is made on the calendar, a hotlist task is set up to arrange collection of the unit. A repair sheet detailing work required is produced as a document and copies distributed to the repair department and warehouse. When the unit has come into the factory and been repaired, another hotlist task ensures payment and re-delivery take place. The work carried out is entered as an opportunity on the system so there is a permanent record. Any subsequent queries can thus be dealt with.
“We have experienced improved efficiency in all areas of sales and customer-related issues,” says Cheryl. “All the functions are simple to use and very adaptable for managing any administrative problem. The combination of emailing, calendar, address lists, contacts, documents, customer information and hotlisting make this system indispensable to the sales team.” Potential W inner Cheryl says avrion has provided the company with a system that ensures a customer service of the very highest standard while maximising the group’s sales potential. “More quotes are generated into sales with timely followups, full sales potential can be achieved and after-sales satisfaction properly recorded, and comprehensive reporting functions allow sound, effective management of all sales/customer related issues.”
Company Nam e Jumbo Inflatables
Industry Leisure
URL www.jumbo.co.uk Business Benefits • • • • • •
Evolutions of system along with Company growth Complete documentation of each transaction Centralised system Increased efficiency Sales monitoring Business expansion
www.avrion.co.uk
A Helping Hand Cheryl reserves particular praise for avrion, which installed the system and provides after-sales support to ensure that the company doesn’t feel all at sea with the technology. “Avrion were extremely efficient at setting up the system with the minimum of disruption and provided good on-site training on two separate days. The first day provided basic information and then after a period of getting used to the system the next training day was useful to sort out specific problem areas. The help desk have also been helpful in addressing any operational queries.” Final Verdict “Avrion delivered a solution that is very adaptable as well as simple to operate,” says Cheryl in her final analysis of the system. “I would say its versatility is the main characteristic of this system. After 12 months the system is now being fully used by all the sales team and has greatly improved its effectiveness. The days of searching for a pen and a bit of paper are now just a distant memory!”
W hy Avrion? With avrion, you will attain a prospect and customer management system that can make your business more efficient. We support you in “The sales team has found the system to be a powerful tool for line with your dealing with customers; all the relevant information is in a business needs, so that you gain a central place, which is readily accessible.” robust, cost- Cheryl Gibson, Jumbo Inflatables effective solution. We are clear about how we work as team, with our suppliers and with you, our clients. We only recommend CRM applications that we have evaluated and approve of. Assisted by our avrion client care process, our teams deliver the right results across a wide variety of industries and organisations. Our avrion client care process has been designed so that the work is as simple and painless as possible for you ensuring our responses are perfectly aligned to the complexity of your needs, making certain that nothing is overlooked and that every CRM solution is a success. Please visit our web site (www.avrion.co.uk) to understand more about how we work, and why we are consistently recognised as a leader in our industry.