University of Gloucestershire builds Stronger Relationships with local Businesses using a Tailored CRM Solution delivered by avrion
Company Nam e Riders for Health University of Gloucestershire
Industry Education Other Community, Social and Personal Service Activities
URL URL www.glos.ac.uk www.riders.org Number CRM Users BusinessofBenefits •15
Easier access to valuable information across the Business Challenges University departments • Improved communication Some info here between University departments Solution •Maximizer Greater depth of 9information Enterprise CRM SQL on each company and contact record held provides greater Business Benefits insight for each system user • One central database for all and ultimately more effective information communication with them for • 100% reliability the University •• Increased efficiency New opportunities forinlocal managing Champion businessesDay areof more visible ticket sales allowing more effective • Significant time when management of saving this process sending monthly email • The Centre for Enterprise & newsletter is more widely Innovation • Ability toatrack all events, plus used as valuable resource grant withinand the sponsorship university and the applications local economy •• Quick and easy in-depth Total implementation visibility searchesit to be integrated enabled with other IT Projects
www.avrion.co.uk
University background The University of
“Avrion really understands that we have different needs to commercial sectors and worked closely with us to shape the solution around our specific requirements.” - Laura Crabb, Marketing & Operations Manager, Centre for Enterprise & Innovation
Gloucestershire plays a key role in the local and regional economy with a range of services to business, employers and organisations. The Centre for Enterprise & Innovation is the gateway to the talents and expertise of hundreds of academic staff who can provide an indispensable resource when specialist knowledge is required. The role of the Centre for Enterprise & Innovation is to develop new ways of making the knowledge and skills of research, consultancy, knowledge transfer, short courses, conference services and business networking events available to the local regional economy.
Supporting growth With its knowledge transfer work increasing, the Centre for Enterprise & Innovation decided to upgrade CRM system to allow more users to access the information across the University. With more people getting involved in the work, the department wanted to further co-ordinate efforts and connect different departments in order to share the information available. To support the move to a greater number of users, the University of Gloucestershire needed a solution provider that could effectively implement the upgrade and provide technical support and training. Avrion’s proven philosophy of partnership was one of the key reasons that the University of Gloucestershire selected them to implement the upgrade. As a provider for life, avrion has won many Awards recognising its ability to respond to individual customer needs by utilising advances in technology to adapt to changes in business environments.
Meeting the dem ands of an educational environment The way in which the Centre for Enterprise & Innovation utilises their CRM system is different to a commercial environment where solutions are used to store and manipulate units and numbers. The Centre focuses on building relationships with local businesses and needs to show the depth of each relationship and demonstrate how this information can be useful to other individuals and departments across the University. Providing access to more users has allowed the Centre for Enterprise & Innovation to become more visible to other departments. In addition to encouraging people to use the system, the Centre acts as a central resource by fulfilling requests for reports on specific companies or clients that are of interest to different faculties of the University. The University of Gloucestershire has four campuses around Gloucestershire and avrion completed the technical upgrade at each site, which was followed by in-depth training to help each individual user extract the best features for their own requirements. With more people accessing the CRM system, the benefits of having the solution have become much clearer to many more people. In addition, the Centre for Enterprise & Innovation, with continued technical support from avrion, has been working with several other departments to migrate their own data into the system, making small adjustments where relevant to make sure it is a useful tool for everyone.
With government funding granted for this specific project, the Centre for Enterprise & Innovation was able to assist other departments that did not have the time or resources to invest in a CRM project. With up to date market information available to more users, the solution is already providing a return on investment. The depth
of information available has not only improved the relationship the Centre for Enterprise & Innovation has with existing businesses, it has also opened up new opportunities and improved communication across the University internally. Avrion’s clearly communicated business processes provided the University with total project visibility at every stage, which allowed them to develop the solution further and integrate it with other projects. The Gloucestershire Enterprise Network is an online network for businesses in the county where members showcase to each other what they do. Avrion has developed a link so that when new members join the network, the information is automatically added to the system.
Company Nam e University of Gloucestershire
Industry
The next stage of development for the University is to provide users with remote access via the web. Making the solution more flexible will allow them to make more data available to more people and encourage everyone to provide up to date information on an ongoing basis.
Education
URL www.glos.ac.uk
W hy avrion? With avrion, you will attain a prospect and customer management system that can make your business more efficient. We support you in line with your business needs, so that you gain a robust, cost-effective solution.
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Easier access to valuable information across the University departments Improved communication between University departments Greater depth of information on each company and contact record held provides greater insight for each system user and ultimately more effective communication with them for the University New opportunities for local businesses are more visible allowing more effective management of this process The Centre for Enterprise & Innovation is more widely used as a valuable resource within the university and the local economy Total implementation visibility enabled it to be integrated with other IT Projects
www.avrion.co.uk
We are clear about how we work as team, with our suppliers and with you, our clients. We only recommend CRM applications that we have evaluated and approve of. Assisted by our avrion client care process, our teams deliver the right results “The CRM solution has made the Centre for Enterprise & across a wide variety of Innovation’s work much more visible across the University with industries and people valuing the centre and its information as a resource for organisations. Our avrion their own departments.” - Laura Crabb, Marketing & Operations Manager, Centre for Enterprise & Innovation client care process has been designed so that the work is as simple and painless as possible for you ensuring our responses are perfectly aligned to the complexity of your needs, making certain that nothing is overlooked and that every CRM solution is a success. Please visit our web site (www.avrion.co.uk) to understand more about how we work, and why we are consistently recognised as a leader in our industry.