How a Pain Free Implementation Left Pink Telecom Sitting “Avrion provided the ideal Business Partner, interacting with Pink in a patient and informed manner. Their staff have always been both knowledgeable and approachable and ultimately delivered the CRM package we required”
Company e CompanyNam Name Riders for Health Pink Telecommunications PLC Industry Industry
Other Community, Social and Telecommunications Personal Service Activities
URL URL
www.pinktelecom.co.uk www.riders.org
Business Number of Benefits CRM Users •15
Visibility across sales, marketing and customer service with live reporting Business Challenges •Some Centralised, info here easy to use system • Able to send targeted, Solution customised mail shots to Maximizer Enterprise CRM SQL customers simply9 and effectively Business Benefits • Every stage of the sales cycle • One central and database for all is recorded measured information track • Management • 100% reliability performance and output, • Increased in which has efficiency paid dividends to managing Daybottom of Champion the business’ line ticket sales • Much simpler system for Pink • Significant IT time saving when Telecom’s staff to maintain sending monthly email newsletter • Ability to track all events, plus www.avrion.co.uk grant and sponsorship applications • Quick and easy in-depth searches
- Ian McNamara, Administration Director, Pink Telecom
Pretty Company background Pink Telecommunications PLC is one of the UK’s best known and longest established independent telecommunication resellers. Established since 1983, Pink has helped thousands of satisfied customers by providing Voice and Data networks ideally suited to their requirements and pride themselves on providing unparalleled levels of service within its sector. They aim to back their flexible billing platform and cheaper calls with an unrivalled level of professional account management in the industry’s ultimate installation experience.
No such thing as plug and play When Pink Telecom was looking at overhauling its CRM infrastructure, Administration Director, Ian McNamara, reviewed a range of CRM products and invited avrion to discuss Pink Telecom’s specific requirements. Ian realised that for the CRM infrastructure to work for Pink Telecom, he needed to look beyond functionality and consider whether the implementation would fit with Pink Telecom’s business requirements as not all businesses are the same. It was the strength of avrion’s consultancy that made Pink Telecom ultimately chose its recommendation.
Consolidate to accumulate As a leading telecoms reseller, Pink Telecom deals with a large number of sales calls, leads and inbound customer services enquiries. Like many technology businesses success depends largely on its sales performance, so having a centralised sales tool for its teams to populate efficiently is integral to business success. The key issues facing Pink Telecom were how to better monitor sales and pipeline performance and how it would integrate its e-shot and market-base data systems. There was also the question of combining its existing sales and marketing databases, including Excel Spreadsheets, into a coherent and malleable database. With the advance in CRM systems it has become easier to merge all sales activity from opportunity logging to e-mail marketing campaigns in one system. Pink Telecom approached avrion to look at how it could take advantage of a consolidated CRM system. Following avrion’s advice they worked together to implement the CRM solution as a training database so that its sales team could get to grips with the new functionality and make any recommendations for fine-tuning the set up before it went live. Reports were extracted and analysed to ensure that they gave meaningful insights for Senior Management to fine tune the sales and marketing operations. Once all the testing had been completed, the system was rolled out to staff in September 2004.
Administration Director Ian McNamara has seen many improvements since the system went live. “The benefits of having visibility across all its sales teams helps keep track of performance and has paid dividends to our business’s bottom line” he said. “The centralised system also means that IT administration is now easier and more efficient. Most of all, Pink Telecom’s sales teams now see the benefit of a single CRM system where they capture every stage of the sales cycle from a response to a trade advert right through to a six figure close”.
Company Name Pink Telecommunications PLC
Industry Telecommunications
URL www.pinktelecom.co.uk
Business Benefits • •
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Visibility across sales, marketing and customer service with live reporting Centralised, easy to use system Able to send targeted, customised mail shots to customers simply and effectively Every stage of the sales cycle is recorded and measured Management track performance and output, which has paid dividends to the business’ bottom line Much simpler system for Pink Telecom’s IT staff to maintain
www.avrion.co.uk
Why Avrion? With avrion, you “We needed to bring together our various sales and marketing will attain a databases into a single, malleable and coherent system and prospect and avrion delivered exactly what was needed to achieve that customer management objective.” system that can - Ian McNamara, Administration Director, Pink Telecom make your business more efficient. We support you in line with your business needs, so that you gain a robust, cost-effective solution. We are clear about how we work as team, with our suppliers and with you, our clients. We only recommend CRM applications that we have evaluated and approve of. Assisted by our avrion client care process, our teams deliver the right results across a wide variety of industries and organisations. Our avrion client care process has been designed so that the work is as simple and painless as possible for you ensuring our responses are perfectly aligned to the complexity of your needs, making certain that nothing is overlooked and that every CRM solution is a success. Please visit our web site (www.avrion.co.uk) to understand more about how we work, and why we are consistently recognised as a leader in our industry.