Aware Soho Jubille Collection Mens Underwear

JUBILEE COLLECTION UNDERWEAR

COVERING YOUR ASS SINCE 2001

Sales and Press Office Aware Soho Ltd 34 Webb’s Road London SW11 6SF - UK sales@awaresoho.com www.awaresoho.com

For the last 10 years, Aware has been covering the ass of many Londoners. Quite literally… Established in 2001 on fashionable Old Compton Street (Soho - London) as the first ever men’s underwear store in the UK, Aware gained international recognition when it launched its first collection a few years later. Aware’s Soho store quickly became an institution where A-list celebrities and fashion designers from Alexander McQueen to Domenico Dolce and Stefano Gabbana would drop in when in town. The quality of our materials and the comfort of our underwear are second to none. Our elastic waistbands are amongst the softest on the market and at this price, you won’t find better quality anywhere else and your customers will be the first to tell you! Our Spring Summer 2012 underwear collection is a celebration of what makes London one of the most exciting cities in the world. The waistband of our beautiful Buckingham range is directly inspired from the Union Jack, the British national flag, which has become iconic the world over and is part of so many other national flags such as that of Australia or New Zealand. It is a quirky way to reaffirm our pride of being a London brand. In anticipation of the 2012 Olympic Games, your customers will LOVE this range! The tank top in the Buckingham range is a tribute to Elizabeth II, our dear Queen, whose face is one of the best-known in the world. It is the perfect tank to go clubbing or walk along the beach on a hot summer’s day. God Save the Queen! In the same breath, our Fit For A King range is also very tongue and cheek especially when referring to underwear! Isn’t it what fashion is all about though? Playing with codes and bringing fun in your customers’ lives. Our Fit For A King tank top is destined to become one of the best sellers of our collection. It will look great worn over a pair of jeans or at the gym.

The Athletic range runs across our three collections of underwear, swimwear and gymwear. It is sporty, easy yet fashionable and has a very clean unfussy look. We love the contrast pouch on the briefs and shorty, and of course the jockstrap is a must for any sportsman, righ?... Watch it as it will sell out very quickly for you! Our Hyde Park collection is targeting a more sophisticated customer with its highly fashionable elastic waistband and cool green shades. The logo is very subtle as we have only used the outline rather than a big bold logo. Discerning customers will most certainly appreciate this simplicity. The retro look of our Recyclable range with its funky 1980s colours, will definitely hit a note with customers who love the current vintage frenzy. The combination of bright orange and royal blue works so perfectly that everyone falls in love with it. There is something very “San Diego” about this range, very Californian. It merchandises fantastically well with our gymwear collection too! Pink is always a great seller for us and this season we have decided to go all Magenta with our Neon Soho range. It’s bright, it’s fun, it’s just like the neon signs that you may walk past in Soho or on Piccadilly Circus, it’s just very “London”. Make sure you stock up as every preview of this range to carefully selected customers proved that it was a hot, hot, hot winner! Old Compton Street is at the heart of Soho. That’s where we had a store for 9 magical years! Old Compton Street is the place where everyone goes: tourists, media people, bankers, gallery owners, gay men, straight girls, it is a fun street with lots of small coffee shops, independent stores, some lovely restaurants and the relaxed live-and-let-live atmosphere that epitomizes London so perfectly. This range combines bright Lemon and Black to illustrate the fact that Soho is as much a day as a night destination. The Soho element of our brand is almost the same size as our logo on the elastic waistband as we are very proud of our brand’s Soho heritage. We hope you enjoy our Spring Summer 2012 underwear collection as much as our ever-growing number of retailers and customers around the world. Every day, everywhere, Hundreds of men are becoming Aware.

BUCKINGHAM

U101

Jockstrap White

U102

Sports Briefs White

U103

Shorty White

U104

Boxer White

AVAILABLE FROM FEBRUARY 2012

COVERING YOUR ASS SINCE 2001

®

BUCKINGHAM

U105

Tank Top White

AVAILABLE FROM FEBRUARY 2012

COVERING YOUR ASS SINCE 2001

®

SOHO NEON

U201

Jockstrap Magenta

U202

Sports Briefs Magenta

U203

Shorty Magenta

U204

Boxer Magenta

AVAILABLE FROM FEBRUARY 2012

COVERING YOUR ASS SINCE 2001

®

SOHO NEON

U207

Sports Briefs White

U208

Shorty White

AVAILABLE FROM FEBRUARY 2012

COVERING YOUR ASS SINCE 2001

®

ATHLETIC

U302

Sports Briefs White

U303

Shorty White

AVAILABLE FROM FEBRUARY 2012

COVERING YOUR ASS SINCE 2001

®

ATHLETIC

U305

Tank Top Tomato

AVAILABLE FROM FEBRUARY 2012

COVERING YOUR ASS SINCE 2001

®

OLD COMPTON STREET

U501

Jockstrap Lemon

U502

Sports Briefs Lemon

U503

Shorty Lemon

U504

Boxer Lemon

AVAILABLE FROM FEBRUARY 2012

COVERING YOUR ASS SINCE 2001

®

FIT 4 KING

U601

Jockstrap Royal

U602

Sports Briefs Royal

U603

Shorty Royal

U604

Boxer Royal

AVAILABLE FROM FEBRUARY 2011

COVERING YOUR ASS SINCE 2001

®

FIT 4 KING

U605

Tank Top Royal

AVAILABLE FROM FEBRUARY 2012

COVERING YOUR ASS SINCE 2001

®

RECYCLABLE

U702

Sports Briefs White

AVAILABLE FROM FEBRUARY 2012

COVERING YOUR ASS SINCE 2001

®

AVAILABLE FROM FEBRUARY 2012

U705

Tank Top Clementine

U706

Tank Top White

COVERING YOUR ASS SINCE 2001

®

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