Plan, then set and forget

Planning and scheduling your content is a great time-saving way to maintain consistent visibility with your audience without spending hours managing your social media. This approach allows you to efficiently balance your busy schedule of selling properties without sacrificing your online social life.

When it comes to specific content, certain types lend themselves well to advance scheduling. For instance, you can conveniently schedule new listings, upcoming auctions, or open home posts ahead of time.

Streamline your content management and stay organised by using a content calendar.

TIP:

An effective approach to maintain consistency in creating social media content is to give certain days a theme.

On that day, each week/fortnight/month you’re going to post the same kind of content.

Download a Content Calendar for real estate agents, available as a Google Sheet.

MONDAY

New listings day. Give your followers a sneak peak of a property you, or someone in the team, have just listed and encourage them to enquire.

TUESDAY

Testimonial Tuesday’s. Every alternate week, share vendor and/or buyer’s testimonial reviews.

WEDNESDAY

Personality Wednesday. Create your own content that gives followers a personal 'flavour' of you. Keep it fun, quick and easy.

THURSDAY

Open Homes day. With active buyers eagerly planning their weekends to check out various properties, post information about your listings that are open for viewing and encourage them to visit.

FRIDAY

Fortnightly Friday Feature. Showcase a current listing.

WEEK 1

WEEK 2

WEEK 3

WEEK 4 MON

THURS

FRI

The above calendar suggests 3-4 posts a week, these can easily be added to with great content you share from other sources as well as content provided by NZSIR and SIR global. There is also a lot great content on access.sir.com (go in and find it!).

TIP:

RateMyAgent has developed Connect Facebook, as part of their Everywhere Reviews package, to help boost your social proof as a trusted agent. When your vendor or buyer writes a review, the RateMyAgent system will prompt them to copy and post it to your Facebook Reviews.

Link your Facebook business page to your RateMyAgent account.