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Key steps to boost your Facebook posts effectively

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Goal

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Access a complete step-by-step guide on how to boost your Facebook posts.

Audience

Click the Pencil icon, located to the right of Audience details

• Gender: All

• Age: The default range is 18-65+, but ensure you choose the most appropriate age of the audience you would ideally like to see your post.

• Location: Enter your specific region/ town/city and adjust the radius to your desired distance. To remove a location, click the X.

• Detailed targeting: It’s not necessary to add interests, as you don’t want to limit the reach of the post. By refining your target audience based on the relevant demographics above, you can ensure that you reach the right people.

NOTE:

Facebook often includes interests by default, so make sure to remove them.

Duration

The recommended duration is over 6 days. If you’re promoting a time-sensitive event, a shorter or longer duration may be appropriate.

NOTE: The longer the duration, the more you’ll spend. However, the more you spend, the more people you’ll reach.

Budget

We recommend starting with a budget of $10-$20 for a duration of over six days. The minimum daily budget is $1.70, so adjust accordingly.

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