Boosted posts or sponsored Ads?

The distinction between these two options can be confusing. One way to simplify it is by understanding that they differ based on their functionalities.

BOOSTED POSTS

Boosting a post is a simple way to promote an existing post from your Facebook page. It allows you to reach a larger audience by paying to increase the post’s visibility in the news feed.

They are quick and easy to set up, but they do offer limited targeting options and optimisation features compared to sponsored Ads.

SPONSORED ADS

This option provides more advanced features for Ad creation, and gives you greater control over targeting, budgeting, and Ad placements.

Sponsored Ads are not published on your Facebook page or Instagram profile; instead they are seen by users as they browse Facebook and Instagram.

Typical placements where your Ads may be appear on Facebook and Instagram:

News Feed

Story’s

The right-hand column of the Facebook desktop interface

Facebook Marketplace

NOTE:

Effectively managing sponsored Ads requires a more advanced approach. They are created through the Meta Ads Manager platform, which can be quite challenging to navigate.

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