Video tips

Make it fun and personable. This is social media; people enjoy seeing content that is familiar and relatable.

Get To The Point

Attention spans on social media are generally short, so aim for videos that are concise and captivating.

Evoke Emotion

Offer a glimpse of what could potentially be theirs, allowing them to envision their lives within the home. Use a conversational tone, avoiding scripts and speaking naturally, as you would in person.

INCLUDE A CALL-TO-ACTION

Guide viewers on what to do next after watching your video. Encourage them to call you to arrange a viewing or get in touch to have their house appraised.

Use Captions

Many social media users prefer watching videos with the sound off. Adding captions also enhance the overall appeal of the video.

How to add captions to your Facebook Reels.

How to add captions to your Instagram Reels.