FASH20031 Portfolio

FASHION COMMUNICATION AND PROMOTION FASH20031 N0510751

CONTENTS PAGE SELF PROMOTION PAGE 4 - SUMMER PROJECT PAGE 5 - WHAT AM I LIKE? Moodboard constructed of 10 things that represent myself.

PAGE 6 - I KNOW WHAT YOU DID LAST SUMMER Reflective writing about my time spent over summer during an internship.

PAGE 7 - SELF PROMOTION Self promotion work including business cards, inspiration, logo design and development.

PAGE 9 - CV AND COVERING LETTER Curriculam vitae in a classic and creative form and example covering letter for internship application.

PAGE 11 - ONLINE PORTFOLIO Cargo Collective - a site I use to showcase my work online.

PAGE 12 - SEMINAR ACTIVITIES AND MOVING MANIFESTO Collection of activies from seminars that helped to me to create a moving image.

ALL WALKS PAGE 15 - WHAT IS BEAUTY? Group task where we had to produce our idea of “beauty” in a photoshoot.

PAGE 17 - VISUAL MERCHANDISING Visual research task from London: new concept for a store window.

PAGE 18 - DIVERSITY NOW My competition entry for Diversity Now; distorting images from our What Is Beauty shoot.

PAGE 19 - LORD WHITNEY Workshop with Lord Whitney and image created.

SELF PROMOTION

WHAT AM I LIKE?

I KNOW WHAT YOU DID LAST SUMMER...

During the summer break, I interned for Lewis and Leigh PR, a young boutique based PR agency in Brick Lane; helping to promote new, young and upcoming designers. I worked alongside the managing director, senior press officer and showroom manager and as a team we delegated tasks between each other and got things done a lot quicker whilst enjoying ourselves. I chose to apply for this internship as I am fascinated by the PR and events industry and this is where my career aspirations fundamentally lie. Over the summer I learnt a variety of different skills to do with the PR industry as I was able to learn about every different aspect involved. I assisted with meetings for new clients, helped with call ins and returns, organised events, communicated with stylists and magazines, and learnt how to write press releases. One of my favourite experiences was helping with the OFF STRAND event and pop up store.

The event was put on my Pitchouguina, a designer that was a client of Lewis and Leigh. The pop up store was a great success and I was also able to go to the press preview event. Another event that I was able to help out with was the showrooms for London Fashion Week, with one of my favourite designers being Christian Cowan-Sanluis.

BUSINESS CARD INSPIRATION I spent quite a few seminars and sessions in the library and at home trying to get inspiration for my business card idea. As quite a minimalist person, I already knew that I wanted to stick to a colour scheme of black and white and that if any shapes were going to be used they would have to be simplistic. I decided to compile a selection of some of my favourite Pinterest finds that helped me to get inspired for this project.

F I N A L

D E S I G N

Design development document: http://issuu.com/aysenmiller/docs/ design_development/0

AYSEN MILLER

FASHION CREATIVE WWW.CARGOCOLLECTIVE.COM/AYSENMILLER WWW.AYSENMILLER.BLOGSPOT.CO.UK AYSENMILLER@LIVE.CO.UK

AYSEN MILLER fashion communication and promotion 150 Gilmore Road, Lewisham, London, SE13 5AE | 7 Colville Street, Nottingham, NG1 4HQ | 07712249038 cargocollective.com/aysenmiller | aysenmiller.blogspot.co.uk | aysenmiller@live.co.uk

PROFILE I am a self-motivated, hardworking and enthusiastic individual with creative goals. I am able to work independently and as part of a team, and I work well under pressure. I am a keen and lively, outgoing individual that enjoys a challenge and I am able to use my initiative. I have a very strong work ethic and aim to complete every task to the fullest.

EDUCATION I am currently in my second year at Nottingham Trent University studying an undergraduate degree in Fashion Communication and Promotion. I am extremely passionate about my course and thoroughly enjoy learning about every different aspect of the industry. I work hard to meet all deadlines and I received a 2:1 in my first year.

Prior to university, I studied at Townley Grammar School for Girls (2006-2013) completing: 3 A Levels: English Literature - B, French - B, and Textiles - C 10 GCSEs: A*-B (English Literature & Language, Maths, Science, French, German, Dance, Textiles, ICT and RS.

SKILLS & QUALITIES I am creative and organised with a wide range of interests and I am able to adapt to any task I am given. Strong communication skills especially when working within a team environment. A visual communicator with attention to detail, I am well mannered and reliable and listen well. Trained in Adobe software including: Photoshop, InDesign and Illustrator.

WORK EXPERIENCE Bartender, Stealth and Rescue Rooms (December 2014 - Present Day) - Work various hours over weekdays and weekends which require me to be extremely flexible. Tasks include setting up the bars, making cocktails, house keeping, dealing with customer complaints, overseeing concerts and gigs - all which require me to have an easy going attitude and adaptabl approach to situations.

Studio Assistant, Lewis and Leigh PR (June - September 2014) - Worked with a fashion PR agency in Brick Lane; updating social media, assisting with appointments, doing call ins and returns, contacting clients and magazines, organising events, helping with styling shoots and updating press reports.

Social Media Intern, Clothes Show Live (December 2013) - I spent a week with Haymarket at The Clothes Show Live where I spent the majority of my time within the social media village; this required me to set up for interviews, updating social media, looking after celebrities, take pictures to put on Twitter and Facebook and also help the guest bloggers in the blogger bar with their reports about the show. Whilst working at The Clothes Show Live I was also requested to help with the sales team and the marketing team which involved data capture and assisting in the choice of placement for posters and advertisements.

Sales Assistant, River Island (May - September 2013) - First retail position which required me to use initiative and be a good team player. Duties including working on the cash desk, dealing with complaints, handling money and cashing up, helping on the footwear department and in the stockroom, helping with deliveries, being a fitting room assistant, and replenishing and keeping the shop floor in order.

Waitress, Cafe des Arts (June 2012) - Worked for a week in Monaco, South of France doing jobs from cleaning and preparing the restaurant, to taking orders, and serving food and helping out in the kitchen. During my time I learnt valuable customer service skills which the manager said had improved throughout the week.

Marketing Intern, Coty Inc ( 2010 & 2012) - Worked with the Rimmel London global marketing team on two separate occasions carrying out general administrative work, stock handling, doing research into competitive mass market brands, evaluating new products, assisting presentations and putting together small projects. The time spent here allowed me to gain experience into the marketing department and allowed me to broaden my horizons into the working world.

INTERESTS & ACHIEVEMENTS I am an active member of the Fashion Society in Nottingham. I also have a Pinterest, Polyvore and personal blog which I like to update regularly. I am also extremely interested in dance, singing and songwriting and attended a music theatre school for 12 years; appearing in regular TV productions/competitions such as Euro Disney, Don’t Stop Believing & Comic Relief - Does Glee Club, where we came first place. In regards to my studies, I am a very hardworking student and I ensure that I meet all deadlines. My enthusiasm, drive and communication skills have also allowed me to become a form prefect in previous years at school, which included organising charity events and fundraisers.

Brand Ambassador, Radley (November 2014 - January 2015) - Spent 4 days a week in the John Lewis fashion accessories department as a brand ambassador for Radley hnadbags. My role included greeting and serving customers, tidying and replenishment, working in the stockroom, visual merchandising, writing trade reports to send to head office as well as helping out other areas of the department when requested by customers.

Bartender, NG1 Club (February - September 2014) - First trained as a bartender, need to be quick on my feet and adapt to various situations.

Serving customers, making cocktails, keeping the bar clean, assisting with stock deliveries, reporting to my supervisor, and on a Saturday night running the bar on the upstairs floor on my own.

REFEREES Mark Belahya (Manager)

Koral Webb (Managing Director)

Stealth and Rescue Rooms Nottingham NG1 mark.belahya@dhpgroup.com 07477 946 155

Lewis and Leigh PR The Old Truman Brewery, Studio 59 91 Brick Lane, E1 6QL koral@lewisandleighpr.com 07825 251 690

WORK EXPERIENCE

AM

Bartender, Stealth and Rescue Rooms (December 2014 - Present Day)

AYSEN MILLER FASHION CREATIVE PROFILE I am a self-motivated, hardworking and enthusiastic individual with creative goals. I am able to work independently and as part of a team, and I work well under pressure. I am a keen and lively, outgoing individual that enjoys a challenge and I am able to use my initiative. I have a very strong work ethic and aim to complete every task to the fullest.

EDUCATION I am currently in my second year at Nottingham Trent University studying an undergraduate degree in Fashion Communication and Promotion. I am extremely passionate about my course and thoroughly enjoy learning about every different aspect of the industry. I work hard to meet all deadlines and I received a 2:1 in my first year.

Prior to university, I studied at Townley Grammar School for Girls (2006-2013) completing: 3 A Levels: English Literature - B, French - B, and Textiles - C 10 GCSEs: A*-B (English Literature & Language, Maths, Science, French, German, Dance, Textiles, ICT and RS.

SKILLS & QUALITIES I am creative and organised with a wide range of interests and I am able to adapt to any task I am given. Strong communication skills especially when working within a team environment. A visual communicator with attention to detail, I am well mannered and reliable and listen well. Trained in Adobe software including: Photoshop, InDesign and Illustrator.

INTERESTS & ACHIEVEMENTS I am an active member of the Fashion Society in Nottingham. I also have a Pinterest, Polyvore and personal blog which I like to update regularly. I am also extremely interested in dance, singing and songwriting and attended a music theatre school for 12 years; appearing in regular TV productions/ competitions such as Euro Disney, Don’t Stop Believing & Comic Relief - Does Glee Club, where we came first place. In regards to my studies, I am a very hardworking student and I ensure that I meet all deadlines. My enthusiasm, drive and communication skills have also allowed me to become a form prefect in previous years at school, which included organising charity events and fundraisers.

150 Gilmore Road, Lewisham, London, SE13 5AE | 7 Colville Street, Nottingham, NG1 4HQ | 07712249038 cargocollective.com/aysenmiller | aysenmiller.blogspot.co.uk | aysenmiller@live.co.uk

- Work various hours over weekdays and weekends which require me to be extremely flexible. Tasks include setting up the bars, making cocktails, house keeping, dealing with customer complaints, overseeing concerts and gigs - all which require me to have an easy going attitude and adaptabl approach to situations.

Brand Ambassador, Radley (November 2014 - January 2015) - Spent 4 days a week in the John Lewis fashion accessories department as a brand ambassador for Radley hnadbags. My role included greeting and serving customers, tidying and replenishment, working in the stockroom, visual merchandising, writing trade reports to send to head office as well as helping out other areas of the department when requested by customers.

Bartender, NG1 Club (February - September 2014) - First trained as a bartender, need to be quick on my feet and adapt to various situations. Serving customers, making cocktails, keeping the bar clean, assisting with stock deliveries, reporting to my supervisor, and on a Saturday night running the bar on the upstairs floor on my own.

Studio Assistant, Lewis and Leigh PR (June - September 2014) - Worked with a fashion PR agency in Brick Lane; updating social media, assisting with appointments, doing call ins and returns, contacting clients and magazines, organising events, helping with styling shoots and updating press reports.

Social Media Intern, Clothes Show Live (December 2013) - I spent a week with Haymarket at The Clothes Show Live where I spent the majority of my time within the social media village; this required me to set up for interviews, updating social media, looking after celebrities, take pictures to put on Twitter and Facebook and also help the guest bloggers in the

blogger bar with their reports about the show.

Whilst working at The Clothes Show Live I was also requested to help with the sales team and the marketing team which involved data capture and assisting in the choice of placement for posters and advertisements.

Sales Assistant, River Island (May September 2013) - First retail position which required me to use initiative and be a good team player. Duties including working on the cash desk, dealing with complaints, handling money and cashing up, helping on the footwear department and in the stockroom, helping with deliveries, being a fitting room assistant, and replenishing and keeping the shop floor in order.

Waitress, Cafe des Arts (June 2012) - Worked for a week in Monaco, South of France doing jobs from cleaning and preparing the restaurant, to taking orders, and serving food and helping out in the kitchen. During my time I learnt valuable customer service skills which the manager said had improved throughout the week.

Marketing Intern, Coty Inc ( 2010 & 2012) - Worked with the Rimmel London global marketing team on two separate occasions carrying out general administrative work, stock handling, doing research into competitive mass market brands, evaluating new products, assisting presentations and putting together small projects. The time spent here allowed me to gain experience into the marketing department and allowed me to broaden my horizons into the working world.

REFEREES Mark Belahya (Manager) Stealth and Rescue Rooms Nottingham NG1 mark.belahya@dhpgroup.com 07477 946 155 Koral Webb (Managing Director) Lewis and Leigh PR The Old Truman Brewery, Studio 59 91 Brick Lane, E1 6QL koral@lewisandleighpr.com 07825 251 690

AM AYSEN MILLER FASHION CREATIVE 150 Gilmore Road, Lewisham, London, SE13 5AE | 7 Colville Street, Nottingham, NG1 4HQ | 07712249038 cargocollective.com/aysenmiller | aysenmiller.blogspot.co.uk | aysenmiller@live.co.uk Saturday, 8 February 2014 RE: Lewis and Leigh Social Media Intern Position My name is Aysen Miller and I am 19 years old. I am currently studying an undergraduate course in Fashion Communication and Promotion at Nottingham Trent University.

I am extremely interested in the social media intern position at Lewis and Leigh as I have a strong social media presence and believe that in this role I could work well within the company. I would love the opportunity to be able to spend valuable time gaining further insight into the fashion industry in this way, whilst gaining more hands on experience.

The degree that I am studying covers a variety of different roles within fashion from styling, journalism and visual merchandising to PR and events – which is the area I am extremely interested in. Lewis and Leigh would be a good platform for me to gain work experience as it is the area where my careers aspirations are fundamentally based. I would relish the opportunity to represent the company, to be part of a dedicated, hardworking fashion forward team and to be able to work with and represent the best emerging talents in fashion. Living in London and moving up to Nottingham, I have been exposed to a variety of fashion tribes and styles and if I were able to obtain work experience at Lewis and Leigh I believe that it would open my eyes to a great deal more and that is what excites me about this company.

I believe that I am most appropriate for this role as I can bring a very strong work ethic as well as a friendly, enthusiastic attitude to the workplace. I enjoy mastering new skills as well as interacting with new people and put all my skills and effort in place when working within a team. I am able to follow a brief yet also use my own initiative and individuality where permitted when working on different projects which is an area that I excel in. I am extremely familiar with a wide range of different social media and have been for a long time which is why I believe I would be very suitable in this role. I bring passion and enthusiasm to everything I do which I why I think this position would be right for me.

I look forward to hearing from you.

Regards, Aysen Miller

http://www.cargocollective.com/aysenmiller

SEMINAR ACTIVITIES

GIF & STOP MOTION WORKSHOP

MOVING MANIFESTO

ALL WALKS

‘What is Beauty’ Photoshoot

VISUAL MERCHANDISING

For this brief we had to work in groups to come up with a new creative concept for a brsnd that needed a visual merchandising solution. The brand that we ended up with was All Saints. Using our research from London and our creative knowledge we had to curate design outcomes that would be relevant to the brand.

One of our main inspirations for these moodboards was Surrealism, as it was a topic we had been researching as a team for quite a while. We found that it fit in quite well with the brief as we were pushing the boundaries of the design challenges, and whilst still keeping All Saints’ brand essence, we were able to provide a fresh and innovative visual merchandising solution.

D I V E R S I T Y

N O W

The concept of beauty and the perfect body image is something that we challenge in our society everyday.

Normal body ideals are often scrutinised by the media leading to a miscommunication and breakdown in what ‘beauty’ actually is. “Beauty is in the eye of the beholder” but due to certain social and cultural contexts, these ideas are often distorted. The human form may be seen one way, yet interpreted in another. Often people are always trying to be what they are not to fit in with modern day society’s perception of beauty and this is what I have tried to capture through this image. There is no need to change. Everyone is beautiful.

L O R D

W H I T N E Y

“Inspiration doesn’t have to come from artists and designers, it begins when you’re a child.”

Lord Whitney is an art direction company started by Amy Lord and Rebecca Whitney, who graduated from a Graphic Design course in 2006. During their workshop our brief required us to take inspiration from a household object and create a short film that conveys the sense of the object but has a completely different visual output.

Instagram video link: http://instagram.com/p/x2actTJXfZ/