Azad news edition 57 by Azad News Middle East

Azad News UAE 8-14 August 2014,12-18 Shawal 1435

Email:azadnewsuae@yahoo.com

Mob:00971 56 118 6007

Edition 57

Pakistani Expatriates Celebrate Independence Day The 68th Independence day of Pakistan was Celebrated with Dignity and Honour on Thursday 14 August2014 across the United Arab Emirates.

azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.

Azad News UAE 8-14 August 2014,12-18 Shawal 1435

Email:azadnewsuae@yahoo.com

Mob:00971 56 118 6007

Edition 57 Pg1

PEACE TALK FAIL AND BLOODSHED CONTINUE IN GHAZA

azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.(Pg1 )

Azad News UAE8-14August 2014, 12-18 Shawal 1435

Email:azadnewsuae@yahoo.com

REGION’S US$15 BILLION ANNUAL ICT SPEND BOOSTS GITEX TECHNOLOGY WEEK PROPOSITION Leading ICT Event in MEASA Highlights Huge Investment Potential for Multinational Companies and Home-grown Technology Entrepreneurs Eyeing Emerging Growth Markets By Qadeer Ahmad Siddiqui Dubai UAE: ith regional ICT s p e n d i n g projected to cross US$ 15 billion this year and hit US$ 20 billion by 2020 (Source: International Data Corporation), this year’s GITEX TECHNOLOGY WEEK - the largest ICT event in the Middle East, Africa and South Asia (MEASA) – is primed to solidify its position as the premier gateway to the world’s fastest-growing and investment-rich ICT markets.Positive spend in the developing regional ICT market has spurred exhibitor demand to an alltime high and the majority of floor space at the region’s m o s t i m p o r t a n t marketplace to showcase cutting-edge trends and

agendas is already sold out. The significant demand increase has yielded early commitments from new country pavilions including the Czech Republic, Singapore, and Switzerland. Africa, a huge ICT growth market, is strongly represented this year with Nigeria selected as the show’s Official Country Partner. With Ericsson, Philips, Redington, Sage, AT&T, Equinix and many more leading international brands already on-board, GITEX TECHNOLOGY WEEK will feature the world’s top ICT brands in 12 sector-specific technology industries supporting four industry-leading themes: Smart, Cloud, Big Data and Mobility.Spanning more than 100,000 square metres of exhibition space, GITEX TECHNOLOGY WEEK – returning to Dubai Wo r l d Tr a d e C e n t r e (DWTC) from 12-16 October, 2014 - will gather more than 142,000 ICT professionals, 25,000 Clevel executives and over 3,700 exhibitors from 61 countries.GITEX Te c h n o l o g y W e e k

continues to evolve yearon-year and this year is no different - our largest show to date will cover every aspect of the global ICT spectrum and showcase a raft of significant technology and mobile innovations that will shape our future societies for decades to come,said Trixie LohMirmand, Senior Vice President, DWTC.Our 34th show will host cuttingedge technology demonstrations, engaging conference programmes, wide-ranging discussion forums and unparalleled networking opportunities for tailored sectors across the ICT industry. Exhibitors, visitors and the industry at large can expect a dynamic offering in-line with this year’s governing theme of ‘Reimagining Our

Future’.As one of the world’s top ICT events and a leading international ICT industry authority, GITEX TECHNOLOGY WEEK continues to enhance cross-border ties in delivering innovation, nurturing investment opportunities and driving the global dialogue on technology adoption across MEASA and beyond. The strategic choice of Nigeria – which has Sub-Saharan Africa’s highest unique mobile subscribers at 48.8 million (Source: GSM Association / GSMA) - as the 2014 show’s Official Country Partner continues the trend.Nigeria is home to Africa’s largest economy and population and is one of the continent’s most exciting ICT markets,” said Peter Jack, Director General of Nigeria’s National Information Technology Development Agency (NIDTA). “Nigeria’s ICT growth potential will be amplified via the country’s National Broadband Plan 2013-2018, which aims to enable economic and social development by increasing national 3G wireless coverage to at least 80% of

the population by 2018. GITEX Technology Week offers NIDTA a unique platform to highlight Nigeria’s abundant investment opportunities and build networks with potential partners from across the world.With GITEX Technology Week presenting strategic investment inroads into the lucrative Middle East and African ICT markets, a host

of international exhibitors and visitors will benefit from an evolved attendee experience integrating the latest ICT innovations. The new ‘On Tr a c k f o r t h e S m a r t Experience’ initiative will feature paperless mobile registration, smart networking and interactive n a v i g a t i o n a n d marketing.Elsewhere, GITEX TECHNOLOGY WEEK 2014 will also debut a range of innovative and exciting industry features including Industry Briefings - a key component of this year’s GITEX Trends where more than 1500 delegates and 150 speakers will debate tech trends in cutting-edge, sector-specific knowledge platforms; Developer Days, a series of dedicated workshops, tech demos, training programmes and networking activities offered by leading OS platforms designed to enhance developers’ inshow experience; a Social Plaza hosting the Influencers’ Reception; the Bloggers Tweetup and Tech Talk Blogger Programme which will double

attendance from regional bloggers.Expanded event features include the official press reception ShowStoppers, online community ConneXions, live streaming of social media, trending topics and tech news via the Content Hub, the 2nd GITEX Hot Stuff Awards recognising top gadgets and GITEX TV - the 53-screen in-house b r o a d c a s t

presence.Enhanced interactive elements include the GSM Exchange Zone, a platform for the mobile product industry, the C-Level Majlis Lounge for senior executive networking, free Smart Sessions for knowledgesharing, the Retailers and Distributors Lounge and the SME Zone.In addition to the GITEX Hot Stuff Awards, the GITEX Student Lab will recognise leading students in the field of technology innovation and connect them with industry professionals, while the 2nd GITEX Cloud Awards will identity and recognise cloud computing excellence in the Middle East and Africa.On the fringes of GITEX TECHNOLOGY WEEK, the second edition of the GSMA Mobile 360 Series: Middle East, a dedicated platform for senior executives from the region’s mobile industry, and the fourth edition of InfoComm MEA, the leading showcase of the latest professional audiovisual communications technology in the Middle East and Africa.

gro wth, dou blin g its sale

owing to its interior roominess, safety, quality, comfort and fuel efficiency. Nissan has now given its acclaimed sedan a step up in terms of distinctive styling, connectivity (Nissan Connect). The original Sunny was launched in the Middle East under Datsun brand in 1966 and is part of the Nissan and the Regional

Automotive Heritage across its ten generations. Sunny is one of the top selling models in the region. The 2015 Sunny builds on this solid foundation and strengthens Nissan’s presence in the increasingly popular B-Sedan segment.Speaking at the occasion, Samir Cherfan, Managing Director at Nissan Middle East, said: “The Middle East is a key market for Nissan and the Nissan Sunny in particular is one of our top selling models in the region and contributes to around 15% of our total sales. We expect this model to make a notable impact on our

s volumes by FY16.While delivering on its recognized class-leading strengths, the latest model boasts enhanced technology with a new styling taking its cues from Nissan latest design direction.The 2015 Sunny comes with a bold, refreshed front, rear and interior design including a bigger front grille and boomerang shaped headlamps, while chrome detailing around the car gives the sedan a classy appearance. It also features upgraded interiors complete with a redesigned center console in piano black finishing, display audio system, and a new

premium steering wheel w i t h a d d e d functionality.Sunny comes with a 1.5L petrol engine and includes four spec variants with prices starting at $ 12,380. Full pricing details are as follows: Sunny 1.5L Grade S SV SV Comfort Package SL Price (USD) 12,380 13,150 14,022 14,700 Price (AED) 45,500 48,300 51,500 54,000

Edition 57pg2

MOX IT BRINGS GERMAN PREMIUM ONLINE SHOPPING TO UAE AND MENA AUDIENCES VIA A SMART BUYING EXPERIENCE By Qadeer Ahmad Siddiqui Dubai UAE: OX iT, the Middle East’s lifestyle es h o p p i n g destination, is giving the discerning Middle Eastern shopper signature offers on some of the world’s top brands through the premium and fresh portal www.moxit.com. The MOX iT community is being invited to fabulous experience s across Gadgets,

THE 2015 NISSAN SUNNY MAKES ITS DEBUT IN THE MIDDLE EAST •The 2015 Nissan Sunny is the refreshed 10th Generation – Sunny Introduction dates back to the 60ies •Sunny is key volume driver in the Middle East with 15% of Nissan total regional sales – Nissan plans to double its Sunny sales volume by Fy16 •The 2015 Nissan Sunny, class-leading in roominess, safety, quality, comfort and fuel efficiency is now enhanced with premium styling and connectivity •Sunny range competitively priced starting from $ 12,380 (AED 45,500) in the GCC By Qadeer Ahmad Siddiqui Dubai UAE: o d a y, N i s s a n launched its 2015 model Sunny in the Middle East. The new sedan will be available from all Nissan dealerships across the region from August 1st.The 2015 Sunny has a strong global heritage

Mob:00971 56 118 6007

fashion & accessories, adventure, travel, wellness and entertainment.MOX iT

invites its lifestyleconscious audience to a smart online buying experience. Same day delivery for most items, a completely intuitive site, and authentic offerings from some of the world’s most recognisable brands, create a sophisticated and alluring shopping destination.We combine German reliability and technical know-how with a dynamic retail environment that is very much on trend and stocks the latest styles from premium brands. We have created a convenient, simple and trustworthy shopping journey. We offer customer service 7 days a week, and our customers benefit from a very high level of security. That is why they trust us with their details – 60 percent of our sales are through credit cards. And to this compelling mix, we have added the fastest industrywide delivery, and unique loyalty programmes where our customer community is rewarded for shopping with us.” said Debbie Baertschi, CEO of MOX iT.The Middle East is rapidly becoming a hub for online retail, with an estimated 135 million Internet users. Almost 50

percent of consumers across the MENA region have reported making an online purchase once a month, driving B2C ECommerce sales to an expected USD 15 billion by 2015, up from an estimated USD 9 billion in 2012. Research indicates that online games, computer software, entertainment and accessories are the most popular item categories online.Debbie Baertschi, CEO of MOX iT, continues: “Our MOX iT community

wants genuineness, and c o o l , l a i d - b a c k sophistication in what it

consumes. Our shoppers value style, but are also enjoy entertainment and adventure. They want to shop smart and find excellent deals but without compromising on quality, trust or convenience. We know our shoppers well and have tailored the shopping experience to their preferences. Our online shop allows us to be available 24/7 to save on expensive retail spaces and costs. It benefits our customers to save on all their favourite genuine brands and experiences by enjoying up to 50 percent less on the prices.Online shopping is definitely coming into its peak in the UAE. In fact, 60 percent of surveyed UAE residents say they are planning to purchase a deal online in the next month. MOX iT wants them to experience an online destination that chooses from select brands in established luxury and fashion as well as upcoming trends. MOX iT also wants them to enjoy their shopping journey, and return over and over. The idea is to provide a complete smart buying experience as opposed to a one-off transaction.

ANDY MURRAY STARS IN NEW GLOBAL ADVERTISING CAMPAIGN FOR RADO By Qadeer Ahmad Siddiqui Dubai UAE: ennis superstar Andy Murray is the star of the new print advertising campaign for his official watch partner, Rado. A global ambassador for the Swiss brand since May 2012, Andy features in a range of action shots on court.The photo shoot took place in Valencia, Spain on May 1st at the end of Andy’s clay court training block, and

lifting the trophy as he became the first British man to win Wimbledon for 77 years in 2013. The watch has green details and

By Qadeer Ahmad Sioddiqui Dubai UAE: he leading port management and logistics company Gulftainer today announced that it has

support teams to provide faster response, lower-cost support while improving e n d - u s e r satisfaction,Sharma added.At Gulftainer, we selected Nexthink through its partner Anzema to support its ambitious growth targets by enhancing its IT infrastructure.Gulftainer aims to grow its global footprint to reach 35 terminals across 5 continents and handle 18 million TEUs (twenty-foot equivalent units) by 2020.

Such an ambitious plan requires secured and streamlined IT operations. With Nexthink, Gulftainer will have complete visibility of its IT environment and will be able to monitor daily c h a n g e s i n t h e development of its IT activities to ensure safe and efficient port operations and third party logistics. Furthermore, Nexthink will help Gulftainer to reduce the large number of PCs and applications currently being used in its business, thereby offering significant cost savings to the c o m p a n y. R e a l - t i m e analytics from Nexthink brought significant benefits to Gulftainer and facilitated us to establish a more proactive IT support system, that we did not have before,said Vinay Sharma, Group IT Manager at Gulftainer.We are able to implement compliance standards, IT governance, application standardization, application use and realtime visibility of our IT infrastructure. Nexthink allows us to strengthen internal security, identify problems quickly and help

prioritize efficiency and security compliance in our Global IT operations,said Ramesh Shivakumaran, Group Director Business Services.To consistently achieve best-in-class performance, our IT infrastructure and endpoints must be permanently available to ensure the continuity of business services delivered to our end-users and customers around the world.Ahmed Seleem, Regional Manager at Nexthink said, “An efficient and robust IT infrastructure is crucial for complex operations such as those run by Gulftainer which has a large number of endusers in various locations, such as administration or customs. With Nexthink, Gulftainer has the advantage of being able to monitor each and every IT activity from a single interface in real-time. This offers Gulftainer significant cost savings and reduced downtime, ensuring that its customer service o u t p e r f o r m s competitors.Esslam Ibrahim, Vice President at Anzema said, We are proud to support Gulftainer’s vision to achieve best-inclass performance and expansion. The visibility and real-time IT analytics provided by Nexthink allows Gulftainer to easily detect the issues in its IT environment and prevent problems even before they are reported.

SPECIAL NEEDS FAMILIES CELEBRATE EID AT CENTRO BARSHA

directly before the start of the clay court season.In each shot, Andy is wearing his Rado HyperChrome Automatic Chronograph from the Court Collection: the watch he wore when

GULFTAINER SELECTS NEXTHINK TO SUPPORT ITS GROWTH To support its ambitious 2020 growth plans; port management and logistics provider adopts IT analytics solution.

By Qadeer Ahmad Siddiqui Dubai UAE: o celebrate the end of the holy month of Ramadan, Centro Barsha invited young adults from the Special Needs Families Development

reflects Andy’s mastery of

t h e g r a s s court.Shooting the action pictures is incredibly difficult, due to the speed of Andy’s serve. The shutter speed of the camera was set to 1/800th second making Andy’s movement faster than a racing car. These are generally shot at 1/400th 1/600th of a second. T h e n e w campai g n starts running globally f r o m J u n e 2014.

Centre to enjoy an EID Dinner with their parents.Centro Barsha has chosen to support SNF in order to highlight the admirable work of this often

April 2007 as an extension of the SNF Group in Dubai, United Arab Emirates. The aim of the Centre is primarily to provide an institution for young adults with special needs who are in need of occupational and vocational training and for members to join hands with the special needs fraternity in Dubai. Furthermore, we collectively aim for future inclusion of students into the common workplace and to be

o v e r l o o k e d organisation.The SNF Development Centre commenced operations in

independent in a variety of daily activities. http://www.snfgroup.com/Ab out-Us.aspx

azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg2 )

FOCUS ON LIVE RADIO BROADCASTING AT 6TH SHARJAH MEDIA CENTRE’S RAMADAN MAJLIS Presenters praise Sharjah Ruler’s participation in live broadcasting as inspiration for government officials to directly communicate with people

Azad News UAE 8-14August 2014,12-18 Shawal1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Edition 57pg3

KHALAF AL HABTOOR HOSTS SHEIKH SABRI, MUFTI OF PALESTINE AND IMAM OF AL-AQSA MOSQUE By Qadeer Ahmad Siddiqui Dubai UAE: halaf Ahmad Al Habtoor, Chairman of the Al Habtoor Group, welcomed Sheikh Ekrima Sabri to his Majlis in Dubai on Tuesday July 15, 2014. Sheikh Sabri is the Mufti of Palestine, and Imam o f A l - A q s a Mosque.Sheikh Sabri expressed his best wishes to Al Habtoor on the occasion of the Holy Month of Ramadan.Al Habtoor and Sheikh Sabri talked about the status of the Al-Aqsa Mosque, which is located in the heart of Jerusalem. They raised concerns over the repeated attacks by Israeli settlers who threaten the security of the mosque and its congregation on a daily basis.Al Habtoor emphasized his support for the Palestinian cause and his strong solidarity with his brothers in Palestinian to full their aspirations to recover their legitimate historical rights. He said,I have always given close attention to the Palestinian plight, as I am

aware of their suffering at the hands of the Israelis. I am pleased to do all I can to a l l e v i a t e t h e i r suffe r i n g .S h e i k h S a b r i

expressed his gratitude to the UAE for its continued support of the Palestinian people. He commended the fraternal and humanitarian initiatives undertaken by the Emirates to promote the Palestinians' attachment to their land and sacred symbols.The Khalaf Ahmad Al Habtoor Foundation (KAHF) has recently offered 500 food rations to the Palestinians under the initiative of Ramadan aid convoys. It also contributed a sum of US$180,000 to help create job opportunities for the refugee farmers who suffer from food insecurity, in two areas in the West Bank.

DUBAI’S RETAILERS ENJOY BRISK BUSINESS AHEAD OF ‘EID IN DUBAI’ Fashion, electronics, home appliances are most popular purchases during ‘Ramadan in Dubai’ By Qadeer Ahmad Siddiqui Dubai UAE: t is raining discounts in Dubai from fashion, to electronic goods, home ware and designer apparel, resulting in the on-going ‘Ramadan in Dubai’ organized by Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM) witnessing another year of enthusiastic buying and selling, and malls reporting

an increase in footfall.As ‘Ramadan in Dubai’ paves the way for two eagerly anticipated mega events occurring one after another ‘Eid in Dubai’ and Dubai Summer Surprises, retailers are going the extra mile to woo expatriates and tourist shoppers. Fashion apparel, home furnishings and electronics top the list of most popular purchases

75 % percent offered at malls and retail outlets in Dubai.Nadeem Khanzadah, Head Retail, Jumbo Electronics, said:Ramadan in Dubai is an exciting time for consumers, and the city’s retail experience is unparalleled during this time of year. The Holy Month also

presents retailers with lucrative opportunities, given that a large number of families are looking to engage in communal activities including shopping and dining.The consumer electronics market in the UAE has been enjoying a great run this year, with research analyst Gfk estimating the sector to be valued at AED17 billion. Our revenue growth during the

By Qadeer Ahmad Siddiqui Dubai UAE: harjah Media Centre’s Ramadan Majlis held its 6th session at Expo Centre Sharjah last Monday, in the presence of Sheikh Sultan bin Ahmed Al Qasimi, Chairman of Sharjah Media Centre alongside directors of more than 20 Sharjah government departments and authorities as well as presenters of live broadcast programmes in the UAE. Moderated by HE Mohamed Khalaf, Manager of Sharjah TV & Radio, the session was attended by presenter Abdullah Bin Khusaif (Abu Rashid) from Ajman Radio, presenter Rashid Al Kharji from Noor

Secretary General of the Sharjah Executive Council, HE Riad Abdullah Eilan as Director-General of Sharjah Municipality, HE Khalid Jasim Al Midfa, Director General, Sharjah Commerce and Tourism Development Authority, HE Hussein Al Mahmoudi, Director General of Sharjah Chamber of Commerce and Industry, Dr. Khalid Omar Al Midfa, Director General of SMC, HE Osama Samra, Director of Sharjah Media Centre, Eng Khalid Bin Butti Al Muhairi, Director of the Department of Planning and Survey in Sharjah, His Excellency Khalifa Al Shaibani, General Manager of 'Wekaya', HE Hisham Al

Dubai Radio, and Mohammed Ghanim Mustafa, Director General of Ras Al Khaimah Radio.Sheikh Sultan bin Ahmed Al Qasimi, Chairman of Sharjah Media Centre, praised the role played by live broadcast programmes in enhancing communication between the government and the people and finding appropriate solutions to various issues. He added that the programmes have gained increasing popularity in recent years, due to their credibility and the judicious use of social media sites as platforms to reach a greater audience.The session was attended by HE Khamis Bin Salim Al Suwaidi, Chairman of the Department of Public suburbs and villages, HE Mohamed Ali Al Noman, Chairman, Sharjah Commerce and Tourism Development Authority, HE Ali Salem Al Midfa, Chairman of the Sharjah International Airport Authority and HE Hana Saif Al Suwaidi Chairperson of Sharjah Environment and Protected Areas Authority.The session was also attended by HE Sultan bin Butti Al Muhairi,

Madhloum, Director of Art Directorate at the Department of Culture and Information in Sharjah, Aisha Saif, Secretary General of Sharjah Education Council, and Dr Jasim Khalfan, a national activist, in addition to a large number of senior officials from various government departments and entities, as well as cultural and media figures.HE Osama Samra said that the session has provided a unique platform for direct discussion between presenters and officials, which perfectly fits Sharjah’s endeavour to build an integrated structure for government communication, under the directives of His Highness Sheikh Dr Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah. He added that these programmes not only solve problems, but also help to support communities through donation and awareness campaigns.HE Mohammed Khalaf welcomed the attendees and said that the goal of the session was to hear the opinion of government officials on live

ROCKWELL AUTOMATION APPOINTS DATA MEDIA SYSTEMS GLOBAL FOR AUTOMATION UNIVERSITY CLASSIC Data Media Systems Global which specializes in the energy sector in the region will organize the free manufacturing event in KSA. By Qadeer Ahmad Siddiqui Dubai UAE: ockwell Automation, the world’s largest company dedicated to industrial automation and information, has appointed Data Media Systems Global (DMS Global) to organize the Automation University Classic from 9th to 10th September 2014 at the Sheraton Dammam Hotel & Towers, Saudi Arabia. The two-day event is open to everyone interested in leading-edge automation solutions, from engineers to business managers. Packed with the latest technology & information, participants can enjoy a unique chance to experience Rockwell Automation products and solutions first-hand. Hedwig Maes, Rockwell Automation President EMEA, commented, Saudi Arabia has been identified as a strategic and fast growing market in the EMEA region. Therefore, an event such as Automation University is key to communicate a strong message about Rockwell Automation as a company as well as the strength of our portfolio. In order to execute this, we are glad to have DMS Global to organize this event as they have the p r o v e n expertise.Mohammed Loch, President & CEO of DMS Global, also made a statement, “Saudi Arabia is the biggest market in the

NOOR BANK, QATAR ISLAMIC BANK AND WARBA BANK SUCCESSFULLY LEAD ARRANGE US$155 MILLION ISLAMIC FACILITY FOR REPUTED OIL SERVICES COMPANY By Qadeer Ahmad Siddiqui Dubai UAE: oor Bank, Qatar Islamic Bank (QIB) and Kuwait’s Warba Bank, the mandated lead arrangers (MLA), announced the successful closure of a US$155 million sharia compliant receivable backed syndicated financing facility for a UAEbased Jafza entity.The facility is a pioneering landmark transaction that enabled the obligor to successfully securitise its future receivables g u a r a n t e e d b y multinational oil and gas c o m p a n i e s (MNOCs).Noor Bank acted as lead arranger and book runner for the facility besides its role as the a c c o u n t b a n k , documentation bank, sharia coordinator, as well as investment and security agent. The facility was designed to refinance existing debt and finance the company’s future c a p i t a l expenditure.Hussain Al Qemzi, GCEO, Noor Investment Group, and CEO Noor Bank, said:Islamic financing is asset-backed,which delivers greater security to the obligor and financiers. We are pleased to have led the facility that allows us to support our obligor in achieving its financial goals. On the other hand, working with our partners, QIB and Warba Bank, has once again enabled us to benefit from the vast potential that the regional market holds.The synergy has also contributed to the development of a sustainable economic model and the growth of the Islamic economy within the Middle East.Bassel Gamal,Group CEO,QIB commented:The signing of this agreement c o n f i r m s t h e B a n k ’s strategy and commitment to providing innovative Islamic financial solutions t h a t m e e t t h e requirements of regional corporate clients.This partnership between Noor Bank, QIB and Warba Bank is a testament of the strong cooperation between regional Islamic financial institutions to support strategic projects.This is another confirmation of our

broadcast programmes and their views on how to boost outreach. He expressed his appreciation for SMC’s initiative in organising this Ramadan session which brought

value and popularity to such programmes. This was apparent with the participation of government officials interacting with people’s comments and feedback.Mohammed

presenters together with their audience, enabling them to share suggestions and feedback. Khalaf said that live broadcast programmes are similar to the complaints and suggestions box placed at government department, adding that although the former is live, but both tools a i m t o s o l v e problems.Media personality Rashid Al Kharji detailed the various live broadcast programmes presented in the UAE, saying that the oldest one was broadcast in October 1983 through Dubai Radio presenting Dubai International Airport traffic reports.He added that the telephone conversation of His Highness Sheikh Dr Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, with a live broadcast programme recently has inspired many government officials and directors to do the same, thereby making communication with officials easier and faster.Presenter Abdullah bin Khusaif said that the live broadcast program is a tool to measure the people’s satisfaction, a fact that adds

Ghanim said that live broadcast programmes are platform for transparent and honest discussion of issues. He added that many Arab and foreign countries have replicated the UAE’s success and launched similar programmes on their stations. He urged his colleagues to make sure of the information they receive, to be unbiased to any party, and to maintain credibility.The closing session of Sharjah Media Centre’s Ramadan Majlis will be held tomorrow, Wednesday, under the title The Freej Dialogue’ session. Moderated by Abdul Aziz Al Musallam, Director of Heritage and Cultural Affairs at the Sharjah Department of Culture and Information, the session will host Dr Fatima Al Saegh, professor of History at the United Arab Emirates University; Dr Hamad bin Sarai, professor of Old History at the United Arab Emirates University; Nasser Al Kass, head of Ibn Majed Folklore Association in Ras Al Khaimah; and Hassan Ibrahim Al Fardan, Chairman of Al Fardan Group and a renowned pearl expert.

MAJID AL FUTTAIM PARTNERS WITH ‘THE SAMENESS PROJECT’ TO SUPPORT LABOURERS IN THE UAE ‘Together we make a difference’ campaign joins host of initiatives launched during Ramadan By Qadeer Ahmad Siddiqui Dubai UAE: ajid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa, is partnering with The Sameness Project to launch its Together we make a difference’ campaign to support labourers in the UAE.The campaign will see a number of Majid Al Futtaim’s iconic brands contribute to offering

for blood pressure and offer GP consultation for all workers.Through the campaign, Majid Al Futtaim aims to touch the lives of one thousand labourers making connections with each individual by also gifting them finger printed cups’ that showcases the idea that‘Together,we make a d i ff e r e n c e . M a j i d A l Futtaim has rolled out several community based initiatives during the holy month of Ramadan to support causes and underscore its commitment to giving back to the community. One of the many stand out community initiatives, the ‘Make a difference’campaign which supports underprivileged families in the UAE, received a tremendous response from the community. Last year 30,000 bags of donations containing clothes, books,mobile phones and toys were distributed to families through the Red Crescent UAE.During Ramadan,the Majid Al Futtaim Charity Foundation produced and distributed 10,000 Qur’ans in Africa and Sri Lanka. Through Zakat donations to their charity partners the organisation also supported tuition and medical treatments for 200 students.

pioneering role in supporting the overall Islamic economy growth.The transaction underlines the mandated lead arrangers' commitment to structuring and promoting risk optimal innovative sharia compliant solutions for its customers. More i m p o r t a n t l y, t h e transaction supports the strategy of the MLAs to expand into the promising developing markets and provide sharia compliant financing solutions to newer markets and d i v e r s e customers.Shaheen Al Ghanem, Deputy CEO, Warba Bank, said: "We are indeed very excited about this transaction; this is one of the many deals that Warba expects to bring to the market in this calendar year. We very much value our strategic relationship with Noor Bank and QIB, pre-eminent leaders in the regional financial markets.Al Ghanem reiterated that the transaction is in line with Warba's strategy to tap into the developing markets with significant potential for sharia compliant products in a risk optimal manner. Warba Bank is uniquely positioned to deliver exceptional financing solutions to its customers and is actively pursuing corporate finance activities globally with special emphasis on MENASA and with key focus on supporting the socially responsible lines o f businesses.Incorporated in 2006, the obligor is a world-class oil services company that has significant operations in surface oil-based services in the Middle East. The obligor serves the entire Middle East North Africa (MENA) region and enjoys a dominant market position with a stable customer base.The company offers a complete range of oil services and has appropriate infrastructure to cater to MNOCs.The obligor has concluded a number of acquisitions to foray in other regional and international markets and is actively seeking to penetrate the Saudi Arabian market.

MINISTRY OF ECONOMY AND KOREA INSTITUTE OF PATENT INFORMATION ENTERS SECOND PHASE OF COLLABORATIVE AGREEMENT Aims to Develop UAE’s IP Infrastructure towards Establishing Country’s First Dedicated Patents Center By Qadeer Ahmad Siddiqui Dubai UAE: he UAE Ministry of Economy and the Ministry of Strategy and Finance of the Republic of Korea are set to implement the second

delegation met with Dr Ali Ibrahim Al Hosani, Assistant Undersecretary for Intellectual Property, and Khalfan Al Suwaidi, first half of 2014 has in fact during Ramadan, as Dubai’s Industrial Property jumped by 20% compared to allure as a leading shopping region. The International Director, as well as other the same period last year, destination continues to Society of Automation (ISA) officials from the Ministry with sales rise across grow.Retailers are also Europe, Middle East, Africa of Economy.Dr Ali Al popular categories such as benefiting from the mega p h a s e o f t h e i r Conference and Expo was Hosani said: “Work is mobile phones increasing ‘Summer is Dubai’ collaborative agreement, held in Dammam and going according to by 30%, tablets by 25%, and promotion that is running seeking to further develop hosted by Saudi Aramco schedule to develop the new experiences to televisions by 10%.He across Ramadan in Dubai, the UAE’s intellectual and organized by DMS labourers working at the UAE intellectual property added:DFRE has Eid in Dubai and Dubai p r o p e r t y r i g h t s Global. So it is no wonder P u l l m a n R e s i d e n c e rights system and continually supported the Summer Surprises, offering infrastructure as a step t h a t m u l t i n a t i o n a l r e f u r b i s h m e n t at City establish our own national local retail industry with a full shoppers spending AED towards establishing the corporations such as center for patents that Centre Deira.The initiative calendar of events during 200 at a participating mall country’s first center for Rockwell Automation are is part of Majid Al Futtaim’s meets the highest the year that attract a the opportunity to win prizes patents. In its new phase, holding their events in the international standards sustainabi significant number of up to AED 4 million in prizes. the collaboration will Kingdom too and it is a and criteria. Such an lity vision residents and visitors to the The second leg of the oversee the compilation of privilege for us to be achievement will have f o r city. We expect to see these campaign commenced on a diagnose study on the involved with the great impact on innovation improved strong shopping trends 15 July and will run until the c u r r e n t i n t e l l e c t u a l Automation University as and investment in the UAE health and continue as we approach last day of Eid. Shoppers property rights landscape well.The event promises to and support the country’s safety the Dubai Summer have the chance to win in the UAE and a case attract hundreds of vision of creating a standards Surprises, which prizes of up to AED1.5 study on the best practices delegates from various end diversified knowledgeamong commences during just after million in cash and of Korea. It will also include user companies and based economy. Khalfan labourers. the Eid-al-Fitr holiday. AED500,000 in shopping capacity building vendors across the Middle Al Suwaidi, Industrial Starting in Shoppers have much to look vouchers. The final leg of the workshop and seminars to East and beyond. It also August, Majid Al Futtaim P r o p e r t y D i r e c t o r, forward to in terms of great campaign between 2 August share the project outputs offers an opportunity for employees will distribute said:The UAE’s joint deals to buy gifts for close and 5 September will see w i t h a l l p r o j e c t automation professionals, care packs full of everyday project with Korea comes family and friends. lucky shoppers winning 6 stakeholders in the equipment manufacturers in line with the Ministry of essentials from Carrefour BMW Luxury cars and AED UAE.The decision was and service providers to and health experts from the Economy’s strategy to 500,000 in shopping taken during a meeting s h a r e a n d e x c h a n g e newly launched City Centre reinforce intellectual vouchers. Meanwhile, with a visiting delegation experience and explore the property rights through Clinic- Deira will be visiting shoppers can also avail from the Korea Institute of latest products and most the construction site to cooperation with countries themselves of attractive Patent Information (KIPI) recent innovations and conduct free health checks that have international bargains and deals to the UAE. The KIPI technologies. know-how. including discounts of up to azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg3)

WHAT YOU DIDN'T KNOW ABOUT GENEVA The birthplace of the World Wide Web surprises visitors along the road less travelled

Azad News UAE 8-14 August 2014, 12-18 Shawal 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007

BLACKBERRY REINFORCES MOBILE SECURITY LEADERSHIP WITH ACQUISITION OF SECUSMART By Qadeer Ahmad Siddiqui Dubai UAE: lackBerry Limited (NASDAQ: BBRY; TSX: BB), a world leader in mobile communications, has entered into an agreement to acquire Secusmart GmbH, a leader in highsecurity voice and data encryption and antieavesdropping solutions for government organizations, enterprises and telecommunications service providers in Germany and i n t e r n a t i o n a l l y. T h e transaction is subject to the satisfaction of certain customary conditions, including the receipt of regulatory approvals.We are always improving our security solutions to keep up with the growing complexity of enterprise mobility, with devices being used for more critical tasks and to store more critical information, and security attacks b e c o m i n g m o r e sophisticated,said John Chen, Executive Chairman and CEO, BlackBerry. The acquisition of Secusmart underscores our focus on addressing growing security costs and threats ranging from individual privacy to n a t i o n a l s e c u r i t y. T h i s acquisition bolsters our security solutions with leading voice and data encryption and antie a v e s d r o p p i n g technologies, and furthers BlackBerry’s security leadership in end-to-end mobile solutions.BlackBerry and Secusmart have previously partnered to offer Secusmart’s innovative technology to customers that have the most demanding security needs. In fact, last year, the SecuSUITE for BlackBerry® 10 solution was selected by Germany’s Federal Office for Information Security for

classified communications for the country’s highest public officials. Through this collaboration, the two companies have provided Secusmart-equipped BlackBerry smartphones to a significant number of German government agencies and almost all German government ministries and leaders, including Chancellor Angela Merkel.This transaction is a fantastic opportunity to accelerate growth in the market for high-end secure communications solutions, driven by the need to combat electronic eavesdropping and data theft,said Dr. HansChristoph Quelle, Managing D i r e c t o r o f Secusmart.Secusmart and BlackBerry’s solution already meets the highest security requirements of the German federal authorities and NATO for restricted communications.We see significant opportunities to i n t r o d u c e S e c u s m a r t ’s solutions to more of BlackBerry’s government and enterprise customers a r o u n d t h e world.BlackBerry’s acquisition of Secusmart is the latest demonstration of the company’s commitment to being the first name in enterprise mobile security. This commitment is why BlackBerry customers include all G7 governments, 16 of the G20 governments, 10 out of 10 of the largest global enterprises in each of the pharmaceutical, legal and automotive industries, and the five largest oil and gas companies. BlackBerry has more security certifications than any other vendor and is the only mobility solution to receive Full Operational Capability(FOC) approval to run on U.S. Department of Defense networks.

CREATIVITY GETS A FREE HAND AT MODHESH CRAFTSVILLE IN CITY CENTRE MIRDIF By Qadeer Ahmad Siddiqui Dubai UAE: hildren with a knack for arts and crafts are finding themselves thoroughly engaged at

Modhesh Craftsville in City Centre Mirdif. The unique zone in the mall is encouraging children of all ages to unleash their creativity as they design and build their own masterpieces this ‘Eid in Dubai’ and also Dubai Summer Surprises (DSS), which kicks off from 2 August this year. Offering all the kids in town a

wonderful learning platform during their long summer breaks, Modhesh Craftsville at City Centre Mirdif has turned into an artsy hub of a kind where budding artists are being showered with all the inspiration they need to transform recycled materials

such as clay and Popsicle sticks into exciting objects of artistic beauty that they can take home.Dubai’s favourite mascot Modhesh is also popping in at Modhesh

Craftsville to surprise the busy creators and to encourage their creative passions during a fun Meet a n d G r e e t o p p o r t u n i t y. M o d h e s h Craftsville at City Centre Mirdif will have its doors open for children until 3 August, after which they can head to City Centre Deira from 10 – 16 August and to The Dubai Mall from 20 -26 August to engage in a fun-filled and innovative s u m m e r throughout DSS. The ‘Eid in Dubai Eid Al Fitr’ and the 17th edition of D S S i s organized by the Dubai Festivals and R e t a i l Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM). DSS 2014 will run from 2 August – 5 September, under the theme, “The Fun Side of Summer.

By Qadeer Ahmad Siddiqui Dubai UAE: nown as the world’s most expensive city and home to the world's priciest club sandwiches, Geneva has long been admired for its’ rich history, abundant cultural activities and as the guardian of the worldrenowned CERN, Palais des Nations (UN Head Office), legendary watch and jewelry companies including Patek Philippe and Piaget. Hosting more than 30 museums and galleries and a whopping 13 Michelin-starred restaurants under its belt, the city is a destination most epicureans and culture vultures dream about. The city is also a haven for the adventurous traveller; with bountiful outdoor excursions like mountain biking, rock climbing, horseback riding or rushing down the river in a raft or kayak. However, Geneva proves it has many more tricks up its sleeve with these surprising new discoveries. One of the most iconic historical hotels i n E u r o p e , t h e InterContinental Genève is nestled in the heart of the city. It has played host to noteworthy influencers of their time such as Ronald Reagan, Ray Charles, Kofi Annan, Che Guevara, Martin Luther King, Ronald Reagan, Fidel Castro, Bill and Hillary Clinton, and Sheikh Zayed bin Sultan Al Nahyan over the years. It is famed in its present day for the recently refurbished Residence suites designed by New York based Tony

Edition57pg4

BABAK GOLKAR THE RETURN PROJECT September 24 – November 8, 2014 By Qadeer Ahmad Siddiqui Dubai UAE: abak has developed a distinct practice that engages critical investigation and renegotiation of spaces between cultural and socioeconomical registers. With The Return Project, the artist seamlessly operates inside, and positions his work within, the parameters of a commercial system, interjecting the value constructs governing the contemporary art world. The project dismantles the artistic object and the artistic persona within their own contemporary systemic conditions by skewing the established points of r e f e r e n c e s a n d relationships that seemingly authorize how and where the true value of art resides.An object is purchased from a store and brought to the studio for photo documentation. The object is then dissected, collaged and reconstructed into a new consumer article and photo documented in its new state. The two photographs, forming a diptych, are printed in the same scale as the original object. Throughout the process original tags and labels are kept intact. The new object, accompanied by the tags and receipt are then returned to the store for a full refund. The store’s return policy (often 7-10 days) determines the timeframe for the studio process. The returned object – that is, the art object - enters and circulates in the inventory of the store and is

once again available for sale, but at the store’s determined price. The leftover cut-off pieces from the reconstruction process are reassembled to form a residual object to accompany the diptych. A small gesture in the large scheme, each action is planned and executed around a particular concept and is autonomous. Aside from the method that determines the project, each piece/action zooms in on a contemporary issue at stake, ranging from geopolitics and global economy to cultural shortcomings and a r t h i s t o r i c a l limitations.Taking a stance, yet equally embracing the inherent anonymity, The Return Project, operates within and disrupts the limits of policies in systems that offer goods in a competitive market. The Return Project employs notions of performativity through two, often disproportionate, contexts that of everyday retail and the rarefaction of the gallery context.

10 WACKY RIDES AVAILABLE FOR A SPIN The most extraordinary rides from Carmudi’s enormous 200,000+ collection! By Qadeer Ahmad Siddiqui Dubai UAE: f your reaction to a generic four-wheeled drive is: BORING! Then take a pit stop atCarmudi. It’s a platform that has the wackiest of rides available for spin this season. With a collection of over 200,000 automobiles to choose from, you are bound to hit upon something beyond conventional. Although Carmudi is dedicated to cars, motorcycles and commercial vehicles, its Kerem Kuyucu, MD of Carmudi Middle East explains, “every now and then we get some crazy r e q u e s t s . R e c e n t l y, someone wanted to sell super luxe Camels through Carmudi in the Middle East.So finding mini-golf carts or over 100 year-old vintage models doesn’t raise eyebrows anymore. At least these are machines running on engines. What’s remarkable is that within a span of 6 weeks, the online car marketplace has doubled its offering from 100,000 to 200,000+ rides. “We are in the business of speed and horsepower. We cannot afford to take our eyes off the fast lane. If our

largest yellow cut precious stone in the world whichfetched a record $16.3 million at a Sotheby's auction in Geneva. Most number of Roses in Geneva can be found at the rose garden ‘La Roserarie’ in the Parc de la Grange on the south side of Lake Geneva holding over 10,000 fragrant roses. Oldest monument in Geneva is St. Peter’s Cathedral built between 1160 – 1289. Oldest pieces of history in Geneva are the Old Arsenal which is a series of canons decorated by mosaic portraying Caesar’s arrival in the city during 58 B.C and the Niton Rocks believed to have been used for sacrifices in the Bronze Age. They were baptized as Neiton and Neptune and were used by General Guillaume-Henri Dufour to establish the level of the lake in 1864. Most secret passage in Geneva is opened only one day a year during the Escalade and situated nearby St. Peter ’s Cathedral. World’s largest seconds hand is found on the Flower Clock at the edge of the Jardin Anglais, measuring more than 2.5 metres. A symbol of Geneva, the floral timepiece comprises of eight concentric circles

and the colours change each season. World’s longest wooden bench spanning 120 metres is located on the romantic Treille Promenade and is made from 180 wooden boards. Most cost-effective shopping in Geneva is at at Plainpalais Flea Market. A place where you can pick up antiques, records and vintage clothes while mingling with locals. Most bohemian area in Geneva is Paquis and Les Grottes: Try one of the area’s many ethnic restaurants and abundant street shops. The Schtrumpfs Building defies description located at 23-29 Rue Louis-Favre in Les Grottes it is a fantastical architectural icon designed by three architects aiming for the most unconventional building possible. Most fascinating car park in Geneva is the St. Antoine car park also known as L’Esplanade Saint Antoine which doubles as an archaeological site. Most cost effective travel method in Geneva is offered by certain hotels, hostels and camping sites as they give away Geneva Transport Cards to their guests, enabling them to travel for free on buses, trains and boats for their entire stay.

LPG SIGNS PARTNERSHIP WITH EASTERN MANGROVES HOTEL & SPA BY ANANTARA LPG enters the hospitality market to offer tourists top treatments in body slimming and antiaging By Qadeer Ahmad Siddiqui Dubai UAE: rench beauty brand LPG, the world leader in natural cellular stimulation, has partnered with Eastern Mangroves Hotel & Spa by Anantara, the first luxury five-star city hotel of

user is passionate about a 300,000 USD Corvette, we offer that. And if a 500 USD ride is what you are going for, then we give you exactly that. It’s all about choices. And at Carmudi, we give plenty,says Kuyucu. So in case you are digging for something beyond usual, take a look at this infographic:

Chi. Today, it continues to cater to the likes of the Saudi Royal family and the ruling family of the United Arab Emirates. Most expensive bottle of wine sold at an auction with a Guinness World Record was auctioned at Christie’s in Geneva for $304,375 by Michael Ganne for the 1947 French Chateau Cheval Blanc on November 16, 2010. Most expensive residential neighbourhood in Geneva is the picturesque Billionaires district where you can glimpse Villa Diodati where authors Mary Shelley and Lord Byron challenged each other to a writing competition, the end resulting in the classic novel Frankenstein. Most expensive diamond in the world sold was at a Sotheby’s auction for $83 million. The Pink Star, a 59.60-carat oval cut pink diamond and still holds the world record for the highest jewellery sale. Most expensive diamond in the world per carat with a Guinness World Record is $1,375,938 for a 7.03-carat fancy vivid blue modified rectangular brilliant-cut diamond which was sold at Sotheby's in Geneva on 12 May 2009. Largest diamond in the world sold was the 100.09 carat Graff Vivid Yellow, the

Anantara in Abu Dhabi, to offer the hotel’s discerning guests its signature Lipomassage body slimming and Endermolift anti-aging treatments.Set to become a hot-spot for both business and leisure travelers, Eastern Mangroves Hotel & Spa by Anantara can now include in its luxury spa the highly effective LPG treatments which are worldwide recognized in cellular stimulation with its exclusive 100% natural and non-invasive body slimming and anti-aging techniques. Backed by extensive research and anchored on French t e c h n o l o g y, L P G ’ s Lipomassage and New Endermolift treatments gives you a healthier skin, providing a total face and body solution for high-end guests to experience natural treatments to enhance their body shape and maintain a fresh and youthful glow for their face.Ludovic Loffreda, CEO of LPG Bella Concept

said: “We are excited to partner with Eastern Mangroves Hotel & Spa by Anantara and offer guests beauty solutions, from head to toe, that last. Business travelers nowadays have jampacked schedules and back-to-back meetings. With their busy schedules, they need to unwind and experience top end spa offerings that are not only relaxing but also help them achieve their slimming and anti-aging goals. Working together, we’ll deliver new generation face and body treatments.” “Today is about putting the customer first and making sure their hotel stay and their experience with our brand is extremely rewarding,” said Daniella Swanepoel, Assistant Spa Manager, Eastern

Mangroves Hotel & Spa by Anantara. “Together with LPG, we are in the forefront of offering luxury spa treatments centered on creating balance and a feeling of well-being for our customers so they stay fit, healthy and young at any age.The LPG treatments are executed in the hotel’s dedicated LPG face and body slimming room. Hotel guests can choose from a range of effective and results-oriented treatments which include: LPG Endermolift Anti-aging

Cellular Stimulation A 100% natural anti-aging technique to re-densify the skin and reduce the signs of aging, Endermolift offers immediate results, including a healthy glow and a natural, soothing lifting effect. Each session’s results add up to fill in wrinkles from within, redefine contours and clarify the complexion. LPG Android Lipomassage Treatment (35 Minutes) This treatment is for women with an apple-shaped or ”android” silhouette, in other words those whose upper body (stomach, back, arms) is predisposed to fat storage. LPG Roll’in helps tp slim down fat cells resistant to physical exercise and dieting. In addition, LPG Roll’out action tones the skin. Session after session the silhouette slims down and roundness disappears. LPG Gynoid Lipomassage Treatment (35 Minutes) This treatment is for women with a pear-shaped or “gynoid” silhouette. In other words, those who lower body (hips, buttocks, legs) are predisposed to fat storage. The combined action of LPG Roll’in and Roll’ out helps to slim down fat cells and firm the skin. The additional LPG Roll’up action harmoniously resculpts shapes and effectively smoothes orange-peel skin. LPG Body Firming Treatment (45 Minutes) Beginning with consultation and body fat measurement, each treatment is specifically designed to slim down fat cells, smooth cellulite, firm the skin or resculpt your figure. Your certified therapist will help choose the right treatment

for you. LPG Sports Recovery (20 minutes) Look and feel your best with the sports recovery programme which helps to relax joint stiffness, improve motor function and assist the recovery process after intense workouts. This particular treatment is recommended for active guests who play different sports such as golf, soccer, tennis, basketball and many others. LPG Cellulite Slimming Treatment (60 Minutes) This treatment is an upgrade to the 45-minute LPG session, utilising the benefits of LPG along with specific serums and an active body mask to increase circulation and penetrate deep into the layer of the skin for optimal cellulite benefits. A consistent series of these are recommended for best results. Eastern Mangroves Hotel & Spa by Anantara and LPG invite guests to experience the ultimate LPG pampering and slimming treatments for a delightful and soothing experience. The treatments provide relaxation therapy that has positive effects on both health and beauty. For spa reservations at the Anantara Spa at Eastern Mangroves Hotel & Spa by Anantara call+971 2 656 1 1 4 6 o r e m a i l easternmangroves_spa@ anantara.com

SUHOOR GATHERING HOSTED BY SELLANYCAR.COM A CELEBRATION OF 1 YEAR SUCCESS By Qadeer Ahmad Siddiqui Dubai UAE: e l l A n y C a r. c o m celebrated their 1 year of success on 23rd July 2014 held at Sofitel Jumeirah Beach Residence. An evening attended by 50 people from the press, special guests, and staff.SellAnyCar.com has launched as the Middle East’s first car buying service that guarantees it will purchase any car within 30 minutes following a free

online valuation and free car inspection. We have been very successful for a short span of time. Within a few months, we have

opened 7 branches in several Emirates, and then we have spread to Turkey and KSA months back”, Saygin Yalcin concluded C E O o f SellAnyCar.com.Being the fastest and most convenient car buying service, it is important for us to be reachable to our prospective clients within the shortest possible time, no matter what your location is. Looking at our growth rates, we are

already one of the largest car buyers in UAE”, Saygin Yalcin added.

azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg4)

Azad News UAE 8-14 August 2014, 12-18 Shawal 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007

Edition57 pg5

AZAD BAZAAR

azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg5)

EBERHARD & CO. PAYS TRIBUTE TO ITALIAN LITERATURE GABRIELE D’ANNUNZIO By Qadeer Ahmad Siddiqui Dubai UAE: he watch-making company Eberhard & Co. pays tribute to one of the greatest interpreters of nineteenthcentury Italian literature, admired throughout the w o r l d : G a b r i e l e D’Annunzio.The 150th anniversary of the author’s birth has been celebrated with events dedicated to the poet’s literary production, taste and aesthetics and the Swiss company rounds off the celebrations with a special limited edition of one of its most representative models, the Extra-fort “Ardisco non ordisco.Born in Pescara in 1863, D’Annunzio was one of the most prominent protagonists on the European cultural scene between the 19th and 20th centuries: a poet, novelist and playwright, but also a politician, soldier and aesthete, a socialite, a modern personality who lived his life like the “superman” that he portrayed in his works. Driven by the ambition to fulfil this role under any circumstance, he was one of the most fervent interventionists during the 1st World War, in which he played his role despite being over fifty at the time.He took part in many

Azad News UAE 8-14 AugustT 2014, 12-18 Shawal 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007

Edition57pg6

BURJEEL HOSPITAL ABU DHABI World Hepatitis Day – 28th July 2014 Attributed to: Prof. Dr. Hassan Siegfried Abou-Rebyeh, Consultant – Gastroenterology. By Qadeer Ahmad Siddiqui Dubai UAE: Below is some helpful information on the awareness of viral Hepatitis: Key facts Hepatitis A • Hepatitis A is a viral liver disease that can cause mild to severe illness. • Globally, there are an estimated 1.4 million cases of hepatitis A every year. • The hepatitis A virus is transmitted through ingestion of contaminated food and water, or through direct contact with an infectious person. • Hepatitis A is associated with a lack of safe water and poor sanitation. • Improved sanitation and the hepatitis A vaccine are the most effective ways to combat the disease. Hepatitis B • Hepatitis B is a viral infection that attacks the liver and can cause both acute and chronic disease. • The virus is transmitted through contact with the blood or other body fluids of an infected person. • More than 780,000 people die every year due to the consequences of hepatitis B. • Hepatitis B is preventable with the currently available safe and effective vaccine.

Hepatitis C • Hepatitis C is a liver disease caused by the hepatitis C virus: the virus can cause both acute and chronic hepatitis infection, ranging in severity from a mild illness lasting a few weeks to a serious, lifelong illness. • The hepatitis C virus is a blood borne virus and the most common modes of infection are through unsafe injection practices; inadequate sterilization of medical equipment in some health-care settings; and unscreened blood and blood products. • 130–150 million people globally have chronic hepatitis C infection. • A significant number of those who are chronically infected will develop liver cirrhosis or liver cancer. • 350,000 to 500,000 people die each year from hepatitis C-related liver diseases. • Antiviral medicines can cure hepatitis C infection • Antiviral treatment is successful in 50–90% of persons treated, depending on the treatment used, and has also been shown to reduce the development of liver cancer and cirrhosis. • There is currently no vaccine for hepatitis C, however research in this

SPECIAL SPA PACKAGES GALORE DURING DSS 2014 Discounted spa rituals to offer added value for residents and visitors during the 17th edition of the region’s much-awaited summer festival

toothbrushes, razors and nail clippers—with an infected person. Symptoms • Patients, which are infected by a viral hepatitis might feel one or several of the following symptoms • Jaundice (yellowing of the skin and eyes) • Feeling tired • Stomach ache • Nausea • Diarrhea • No appetite • Fever • Headaches Treatment • New medication is available which increased the success of treatment and cure rate for Hepatitis C significantly. • Chronic hepatitis B cannot be cured but can be successfully controlled with specific medication • Viral Hepatitis A and Hepatitis E are usually selflimiting diseases

SHOPPERS CELEBRATE ‘EID IN DUBAI’ WITH HELLO KITTY AT THE DUBAI MALL By Qadeer Ahmad Siddiqui Dubai UAE: he world’s most popular cat, Hello Kitty and her friends enthralled shoppers at The Dubai Mall at a live stage show, as part of celebrations associated with the seventh edition of ‘Eid in Dubai Eid Al

watchmaker puts into creating its collections, always connected with the contemporary man’s evolution. Watches of timeless character, an expression of the marriage between a tradition that is over a century old and constant innovation, both t e c h n i c a l a n d aesthetical.The close link between Eberhard & Co. and Gabriele D’Annunzio is cemented by a great love for the world of motor sports and one of its greatest p e r s o n a l i t i e s : Ta z i o Nuvolari. The poet was a friend and supporter of the driver, one of the greatest of all times. Both avid fans of speed and challenges, the two personalities, completely different and distant but bound by friendship and mutual respect, met in 1932, when D’Annunzio gave the driver one of his photos with a dedication and a little gold tortoise with the words “For the fastest man in the world, the slowest animal”. This tortoise, the driver’s lucky charm, can be found on the dials in the collection of Ta z i o N u v o l a r i chronographs dedicated by Eberhard & Co. to the “flying Mantuan”, a motor racing legend.From driver to poet.This time Eberhard & Co. is paying tribute to the author from Pescara with a

include Talise Spa at the Burj Al Arab, at Jumeirah Emirates Towers and at the Madinat Jumeirah, Saray Spa at Dubai Marriott Harbour Hotel & Suites and at the JW Marriott Marquis,ShuiQi Spa & Fitness at Atlantis The Palm, The Spa at The Address Dubai Mall, B/Attitude Spa at Grosvenor House, Caracalla Spa and Health Club at Le Royal Meridien Beach Resort & Spa, Satori Spa at Bab Al Shams Desert Resort & Spa, SpaZen at Radisson Royal Hotel, Taj Spa at Taj Palace Hotel,Ahasees Spa & Club at Grand Hyatt, Club Olympus Spa & Fitness at Hyatt Regency, So Spa at Sofitel Dubai The Palm Resort & Spa, Amara Spa at Park Hyatt, Emirates Grand Spa at Emirates Grand Hotel, Griffins Health Club & Luxury Spa at JW Marriott Hotel, Heavenly Spa at The Westin Dubai Mina Seyahi Beach Resort & Marina, Hero’s Health Club at Crowne Plaza Deira, Armonia Spa at Sheraton Jumeirah Beach Resort, Chocolat Salon & Mobile Spa in Business Bay, Al Asalla Spa at the Dubai Ladies Club, Angsana Spa outlets across the city, Al Shehana Medical Spa in Dubai Healthcare City, Chrysalis Spa at DAMAC Maison, Conrad Spa at Conrad Dubai, De La Mer Day Spa on Jumeirah Beach Road, Jannati Spa at the Dubai Women’s Association, the Maven Spa and the Prana Ladies Spa at Uptown Mirdif Mall, SensAsia Urban Spa outlets across the city, Spa Cordon in DIFC, and SpaDunya Colour on The Walk at Jumeirah Beach Residence.

Fitr’.Taking to the stage with a great song-and-dance performance, the costumed Hello Kitty team left every member of the audience feeling all charged up after they took time off from their shopping sprees at The Dubai Mall, to catch their favourite cat in action. Children gathered around the stage to cheer for their favourite character and her pals during the 25-minute show. Shoppers, meanwhile,

made the most of the festivities at the mall, as they bagged great bargains on a wide range of merchandise from home décor to consumer electronics, fashion to jewellery, and much more, in addition to enjoying the lively Hello Kitty Show packed with plenty of fun and laughter.The Hello Kitty Show will continue at The Dubai Mall during ‘Eid in Dubai’ and Dubai Summer Surprises (DSS), until 3 August 2014 with three shows daily at 5pm, 7:30pm and 9:30pm. ‘Eid in Dubai Eid Al Fitr’ and DSS are organized by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM). DSS 2014 will run from 2 August 5 September, under the theme,The Fun Side of Summer.

FORECASTING LABOUR MARKET TRENDS CRITICAL TO SAFEGUARD REGIONAL GROWTH SAYS NEW STUDY By Qadeer Ahmad Siddiqui Dubai UAE: n a recent development to understand emerging human capital trends, Informa Middle East and The Talent Enterprise have joined forces to launch the region’s first and only Labour Market Confidence IndexTM. Based on opinions of more than 1000 professionals from the Middle East and North Africa (MENA) region, the flagship research study will present some of the key indicators of employment, wages,youth employability and nationalisation.With the region poised for economic growth, dramatically changing patterns of expatriation, multiplying cohorts of young people entering the workplace and the fastest growing rates of female participation in the formal labour market

anywhere in the world, employers are asking for a clearer insight into the future of work in our region. This is particularly true in the UAE in preparation for Expo 2020. The annual MENA Labour Market Confidence Index aims to address that need,said Radhika Punshi, Consulting Director of The Talent Enterprise.

brand new interpretation of the Extra-fort model, produced in an edition that is limited to just 150 pieces, to celebrate the 150th a n n i v e r s a r y o f D ’ A n n u n z i o ’s b i r t h . A n automatic chronograph with elegant and harmonious lines, a 41 mm steel case and a face that reflects the great personality of the man to whom it is dedicated: black with white contrasts, personalised with the author’s signature, the 150th anniversary date and the famous motto “Ardisco non ordisco” in a Liberty style font adorning the profile of the 30 minute chronograph counter at 3 o’clock.D’Annunzio’s signature is also etched on the back, which is closed with 6 screws. 50 m waterproof, this special Extra-fort is available with a crocodile strap or “Chalin” steel bracelet.

DUBAI’S CONFECTIONERY BUSINESS REGISTERS INCREASE IN SALES DURING ‘EID IN DUBAI’ CELEBRATIONS Leading sweet shops offer top quality Arab delicacies to residents and tourists By Qadeer Ahmad Siddiqui Dubai UAE: he sweets and confectionery business in Dubai has been delivering great savoury experiences to residents and visitors alike with a large number of consumers purchasing top quality sweets and delicacies for their loved ones in the final days of the Holy Month of Ramadan, and continuing to do so during the ‘Eid in Dubai -

Fattah, Chief Accountatnt, Al Baba Sweets. Initiatives like Eid in Dubai, Ramadan in Dubai, DSS and the rest of the festivals and celebrations that take

a rapidly developing global city is prompting more tourists and family and friends to choose Dubai as preferred destination to visit over Europe. The

place during the year in Dubai have helped boost our sales thanks to the growing numbers of tourists who visit Al Baba to buy gifts and enjoy our sweets. Being in the industry, Lebanese sweets are now on demand not only by Arabs but by all nationalities”. The biggest clients during Eid are UAE nationals as they order in large quantities , as part of the Islamic and Arab culture to present sweets to relatives and friends on the occasion of Eid.People love our delicacies and today we have opened three branches in Dubai and one in Abu Dhabi,” adds Mahmoud.Another fascinating discovery Malatya Pazari, - straight from the heart of Turkey, woos tourists and residents with its mouthwatering delicacies. The Malatya Pazari store in Deira City Centre, which captures Istanbul’s Byzantine architecture, old spice Bazar and its little traditional markets on both shores of the western and eastern Istanbul, has been attracting large number of shoppers. Randa adds: “We have decided to invest in the most traditional Turkish delight brands so tourists and residents in Dubai from all nationalities can enjoy the very best of Turkey. Sales dropped during the first days of Ramadan, which is normal, but we continue to run special offers all the way until Eid.Although we have only opened at City Centre recently, Eid is the peak sales period for us. Additionally, most of the local residents and Arabs place orders for presents as Eid gifts for their loved ones. We expect sales to rise by at least 50%.Dubai’s reputation as

influence of various cultures on the cuisine along with exciting yearround events including the DSF, DSS and Eid in Dubai, make it a very attractive proposition.Jalel Ghayaza, the President of premier confectionery store Delice says: “From Dubai to Harrods, our delicacies are now showcased as the “best chocolates in the world”. The idea was inspired by the tradition of homemade sweets in Tunisia but with a modern feel, people loved it and today the products are showcased at Harrods in London. We are proud of t h i s m i l e s t o n e achievement and hope for more.Delice was established in Dubai as a result of a contemporary vision to present traditional Tu n i s i a n s w e e t s a n d confectionery in a new and elegant manner. The idea was born out of a collective desire to deliver the experience of families gathering together to produce homemade delicacies during the holiday and festive season.He adds: “Eid in Dubai is a very important time for us, as we record a sales surge that triples in value over the rest of the months of the year, and the same during Ramadan, when sales double over the month. There is a marked increase in orders in the last two weeks of Ramadan in preparation for Eid, especially from neighboring countries including Qatar and KSA.Delice is well-known worldwide for its highly original products. The store uses only the highest grade of cacao, almonds, and other raw materials, such as natural colorants, fresh fruits, and the best packaging material and design to reflect the goodness of its hand-made

By Qadeer Ahmad Siddiqui Dubai UAE: isitors from around the world can look forward to a rejuvenating summer in Dubai with the return of the ‘DSS Spa Packages,which promises a relaxation experience like no other.Featuring a host of

unbeatable spa promotions and add-ons, the campaign will run throughout Dubai Summer Surprises from 2 August to 5 September, 2014. Around 34 of the city’s most renowned spas are participating in the muchawaited initiative offering their most sought-after restorative treatments on discounted prices promising every spa enthusiast the opportunity to escape into a world of tranquillity at one or more of these popular relaxation centres.The promotions comprise invigorating massages, facial treatments, moisturizing therapies, energy boosting rituals and stress-buster spa journeys, in addition to complimentary access to top recreational facilities, as well as various fitness and nutrition programs. Altogether,spa goers can look forward to a complete head-to-toe revival this summer with premium remedies at a bargain.The ‘DSS Spa Packages’ 2014 is a unique collaboration between Dubai Festivals and Retail Establishment (DFRE) and 34 spas in Dubai.The campaign aims to cement Dubai’s position as the Spa Capital of the Middle East and to offer both residents and visitors an unforgettable relaxing experience during summer.Participating spas

area is ongoing. Hepatitis D • Viral Hepatitis D causes can pose an infectious risk only to patients who are already afflicted from chronic viral hepatitis B infection Hepatitis E • Every year there are an estimated 20 million hepatitis E infections, over 3 million acute cases of hepatitis E, and 56,600 hepatitis E-related deaths. • Hepatitis E is usually selflimiting but may develop into fulminant hepatitis (acute liver failure). • The hepatitis E virus is transmitted via the faecaloral route, principally via contaminated water. • Hepatitis E is found worldwide, but the prevalence is highest in East and South Asia. • A vaccine to prevent hepatitis E virus infection is not yet available globally. Prevention • Currently, vaccination is recommended and available for Hepatitis A and B • Clean water and food and avoidance of tap water in some countries can prevent the spread of viral hepatitis • Don't share personal i t e m s — s u c h a s

risky military actions: the air raid on Pola, the flight over Vienna, the Bakar mockery and especially the occupation of Fiume. The latter operation figured in what was to become one of the most famous of D’Annunzio’s sayings, Ardisco non ordisco” (I don’t plot, I dare), an open challenge to government and institutions, but also the expression of a determined man with firm convictions, an extraordinary personality who dominated the literary and political scene of the period.The author’s sensitivity and attention to evolution and the man’s modernization process is evident in his literary output a blend of classical and contemporary texts in a refined, noble style - and in the life of the “Vate” (Poet), always attentive to technology, m e c h a n i c s a n d innovation.“O rinnovarsi o morire!” (Man must either renew himself or die); this neatly sums up D’Annunzio’s entire career, characterised by a continuous “renewal” of forms, themes and modes bearing witness to the futuristic influence of those times.These same values link Eberhard & Co. to D’Annunzio: the same sensitivity and technical research that the Swiss

E i d A l F i t r ’ celebrations.The Middle East has been known for the production of quality dates and other innovative sweet products, and old and new entrepreneurs in the sweets and confectionery industries are eagerly crafting unique tastes for consumers during this busy period of the year for the sweets trade.The Media Centre of Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), and organisers of ‘Eid in DubaiEid Al Fitr’ celebrations, spoke to leading sweet manufacturers in Dubai to get a sense of how Eid impacts their business and the significance of the sweets industry to the economy of the country. Al Baba Sweets, known for its delicious Lebanese sweets and delicacies first opened in 1950 in Lebanon, while the first shop in Dubai was opened in 2001. The store’s delicious Baqlawa and Kunfe attract people from all walks of life all through the year but Ramadan and Eid remains the most popular season for the purchase of sweets.We are known for using the best quality raw materials in our ingredients. We started with one shop in Dubai and now we have three. No doubt, sales witnesses a big rise during Ramadan and we start preparing a few days before Eid to cater to customers who order large quantities.Our normal sales rise by 4 to 5 times above average, while sales go up to 10-12 times above average during Eid,says Mahmoud Abd Al

produce. Delice also offers its products in specially decorated boxes with the possibility of made-toorder options engraved and made of 24 carat gold.On the occasion of Eid Al Fitr, we have designed and produced a limited edition box with special engravings to signify the occasion of this Blessed festival. Our boxes are also designed to keep the sweets and confectionery fresh. We also do not leave our products on display for

more than 60 days, as we are keen to ensure freshness. This is well within the strict health and safety codes in place by the health authorities.Today Delice operates three boutiques in Dubai, one boutique in Bahrain and one in Armenia.A surge in sales has been witnessed at the popular sweet shops like Bateel too, which combines Arabic knowhow and experience with European techniques to present its clientele with a product that is both unique and premium. Mohammed Abu Baker, Sales Manager at the wellknown Bateel commented: “Our sales have doubled in the period leading to Eid Al Fitr, with orders usually surging during the last 10 days of the Holy Month and demand for sweets, chocolates and baked items increasing.We are also very keen to offer a distinct selection of dates, chocolates and baked confectionery from the beginning of Ramadan to suit the tastes of our clientele, in addition to packaging them in elegant wrappings to suit all tastes and occasions. All our dates are sourced from our own plantations in the south of Riyadh which produce over 20 different types of dates. The dates are then processed in two of our facilities; one situated in Saudi Arabia and the other in Dubai’s Investment Park.Bateel confirmed that prices during the peak Eid al Fitr season will remain stable throughout their boutiques and cafes in the Emirates, Saudi Arabia, Oman, Bahrain, Indonesia, Russia, India, Jordan, Pakistan, London, Malaysia, Morocco, Azerbaijan and Turkey.

azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg6)

PEOPLECERT AND THE IRANIAN TECHNICAL & VOCATIONAL TRAINING ORGANIZATION (TVTO) SIGN A 10-YEAR COOPERATION PLAN FOR THE ENHANCEMENT OF SKILLS IN IRAN Azad News UAE 8-14 August 2014, 12-18 Shawal 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007

FLEXIBLE RELAY SOLUTION FROM ROCKWELL AUTOMATION SIMPLIFIES SAFETY IMPLEMENTATION By Qadeer Ahmad Siddiqui Dubai UAE: uardmaster 440CCR30 safety relay configures through Connected Components Workbench software Machine builders can now easily implement required safety functions while improving productivity with the Allen-Bradley Guardmaster 440C CR30 safety relay from Rockwell Automation. Users can program the safety relay through the free Connected Components Workbench software from Rockwell Automation. Connected Components Workbench software reduces programming time and helps increase productivity by allowing users to create, control and monitor a safety system in the same software environment as their standard control. The Guardmaster 440C-CR30 safety relay meets PLe, SIL 3 per EN ISO 13849-1 and IEC 62061. It is ideal for applications requiring four to nine safety circuits and control of up to five zones. Machine builders across all industries are seeking safety solutions that go beyond meeting compliance requirements to helping significantly increase both configuration and operation productivity,” said Pankaj Shrivastava, Business Leader Architecture & Software, Rockwell Automation. “The flexible, compact Guardmaster 440C CR30 safety relay configured via Connected Components Workbench software meets their needs for improved s a f e t y, u p t i m e a n d productivity.The distinct graphical user interface and drag-and-drop capabilities of the software help guide users through a simple process of selecting certified safety function blocks for the safety relay. Once programmed, an

THE BERKELEY SHOWCASES THE PININFARINA SERGIO CONCEPT Maybourne Hotel Group proudly displays the impressive one-off Pininfarina Sergio Concept at Ferrari Atelier in the iconic Berkeley Hotel By Qadeer Ahmad Siddiqui Dubai UAE: he Berkeley, one of London’s most prestigious five star hotels and part of the Maybourne Hotel Group, has housed Ferrari Atelier since 2011. This August the hotel has the honour of showcasing the unique Pininfarina S e r g i o Concept car which was officially unveiled during the 2013 Geneva

some of the greatest car legends as well as a Senator for life, who passed away in 2012 at the age of 85. Leading Pininfarina for 40 years Sergio contributed

Motor Show. Nestled in the dedicated Personalisation Room which was modelled on the Atelier at the Ferrari factory in Maranello, Italy, the car is currently on display in this iconic Knightsbridge location attracting many curious eyes and ultimate motor fanatics.The Pininfarina Sergio Concept car has been produced in honour of Sergio Pininfarina renowned automobile designer who conceived

creating the 360, the 328 and the F40 models. The tribute Pininfarina Sergio model is a futuristic, sporty looking two-seater barchetta based on the Ferrari 458 Italia featuring the standard drivetrain found on the rear midengine, rear-wheel drive supercar, the 4.5 liter V8, which is rated at 570 HP. The 0 to 100 km/h sprint takes just 3.4 seconds and top speed stands at 320 km/h.

embedded Modbus interface allows the safety relay to easily communicate diagnostic data to Allen Bradley Micro800 controllers , Allen-Bradley PanelView graphic terminals or Allen Bradley CompactLogix controllers. Leveraging the embedded communication capabilities and the software allows users to easily monitor, troubleshoot and quickly modify their applications, including performing partial or conditioned shutdowns, as needed. Five status and 16 user-configurable LEDs on the safety relay’s faceplate provide local diagnostics to further aid in status reporting and troubleshooting.With 22 onboard safety I/O points, including six configurable I/O, the Guardmaster 440C CR30 safety relay is the ideal solution for applications requiring multiple safety zones. Without growing the footprint, the safety relay also can be expanded with two standard Micro800 plug-in modules to support 16 additional standard I/O points, saving valuable safety I/O points for user safety systems. The safety relay also permits interoperation with multiple standard-control platforms, enabling the safety control to remain the same even if the standard control changes.

ScanSnap success story reaches new milestone GLOBAL SALES OF FUJITSU SCANSNAP DOCUMENT SCANNERS BREAK THE THREE MILLION MARK •ScanSnap success story started in 2001, first two million units sold by June 2012 •Another million ScanSnap scanners sold in less than two years •Key to success: delivering on customers’ expectations By Qadeer Ahmad Siddiqui Dubai UAE: orldwide sales of the Fujitsu ScanSnap series now exceeds three million units, representing another milestone in the success story of this personal document scanner product line. The first two million ScanSnap scanners were sold between July 2001 and June 2012, and Fujitsu achieved the three million milestone in less than two years later making ScanSnap the second best selling document scanner range of all time beaten only by Fujitsu’s own fi Series range of professional document m a n a g e m e n t scanners.More and more companies, and particularly small and medium enterprises (SME), are seeing the need for document management solutions and the benefits of digitising documents", says Mike Nelson, Vice President at PFU Imaging Solutions Europe Ltd. "Delivering on our customers’ expectations is of utmost importance to us, through easy-to-use solutions, innovative technology and the highest quality of customer service. This is the secret of the ScanSnap growth and we

Edition57 pg7

heavily in the bond between Ferrari and Pininfarina

By Qadeer Ahmad Siddiqui Dubai UAE: EOPLECERT (www.peoplecert.org ), the global certification organization, and the Iranian Technical & Vo c a t i o n a l Tr a i n i n g Organization (TVTO) (www.irantvto.ir), today announced the signing of an agreement which commits the two parties to a 10-year cooperation plan for the elevation of technical skills and vocational education in Iran.Affiliated to the Iranian Ministry of Cooperatives, Labor and Social Welfare, TVTO is responsible for the provision of vocational training and research through 700 public centers across Iran, mobile training teams in remote areas and 14,500 governmentauthorized private training institutions.PEOPLECERT is a global leader in the c e r t i f i c a t i o n i n d u s t r y, delivering millions of exams in 24 languages 125 countries through a global network of test centers and an award-winning online proctored exam service.The agreement covers a wide range of services, including the delivery of certifications PEOPLECERT already offers worldwide and the recognition of the Iranian public certifications through international quality standards, enhancing TVTO’s aim to demonstrate its ongoing investment to the people of Iran and its commitment to the fight against social & professional exclusion, through internationalization of its certification programs.In line with TVTO charter and policies of the 11th government of the Islamic Republic of Iran, one of TVTO’s key aims is to increase its presence in the

international education and training community which will lead to employment opportunities for our people worldwide. Partnering with a global certification organization such as PEOPLECERT creates a unique opportunity for TVTO to deliver current, globally-recognized qualifications and reach professionals from different industries with different skills, experience and career paths. Moreover, PEOPLECERT’s state of the art solutions and global experience will help us introduce innovative learning and certification techniques that will transform Iran’s vocational training sector and ultimately contribute to the development of our society overall”, says Dr. Koroush Parand, Deputy Minister and President of TVTO.On signing the agreement, Byron Nicolaides, PEOPLECERT’s Chairman & CEO, also added: “We are impressed with TVTO’s range of quality programs and the commitment of TVTO to harmonize with the international standards. PEOPLECERT has a long track record in working with governmental bodies and developing innovative & locally customized exam delivery solutions that match cultural and regional needs. Through this experience combined with T V TO ’s d e d i c a t i o n t o becoming a pioneering technical and vocational r e g u l a t o r y b o d y, t h i s agreement will contribute to the enhancement of skills, a n d u l t i m a t e l y, t h e enhancement of Iran’s position as stronghold for technical and vocational education.

NISSAN REPORTS NET INCOME OF 112.1 BILLION YEN FOR FIRST QUARTER OF Fy2014 By Qadeer Ahmad Siddiqui Dubai UAE: esults for three months to June 30,2014 (TSE report basis - China JV equity basis)* Q1 Y-O-Y Net revenue ¥2.47 trillion ($24.13 billion/€17.60 billion) +10.4% Operating profit ¥122.6 billion ($1.20 billion/€880 million) +13.4% Ordinary profit ¥148.8 billion ($1.46 billion/€1.06 billion) +29.6% Net income ¥112.1 billion ($1.10 billion/€800 million) +36.7% Based on average foreign exchange rates of JPY 102.2/USD and JPY 140.1/EUR Nissan Motor Co., Ltd. today announced financial results for the three months to June 30, 2014.Operating profit rose to 122.6 billion yen for the first quarter of the 2014 fiscal year, representing a 5% margin on net revenues that climbed 10.4% to 2.47 trillion yen for the period.Nissan continued to make progress in the first three months of the fiscal year as encouraging demand for new products, benefits from recent plant investments, and

improving market conditions in North America, China and Europe combined to lift both revenues and profits," said Carlos Ghosn, president and chief executive officer. "Nissan is well placed to deliver on its outlook given our continued product offensive along with measures to enhance competitiveness, build market share and the ongoing benefits of our A l l i a n c e s t r a t e g y. T h e improvement reflected particularly strong unit sales growth in the key markets of the U.S. and China, up 14.1% and 21.1% respectively. The company also benefited from rising demand for award-winning products including the Qashqai, Rogue and X-Trail, all derived from the Common Module Family developed within the Renault-Nissan Alliance.During the first quarter of FY14 Nissan sold 1,240,000 vehicles globally, a 6.0% rise yearon-year.The company continued to expand its zero-emissions leadership. Total sales since launch of the all-electric Nissan LEAF have passed 124,000 units and it continues to be the bestselling EV in history. Nissan

took zero-emissions into the light commercial vehicle segment with the June launch of e-NV200, which offers versatility and c l a s s - l e a d i n g r u nning costs.Nissan also provided a financial update on a management pro forma basis which includes the proportionate consolidation of the results of the joint venture in China. Pro forma results for the first quarter show that net revenue increased to 2.69 trillion yen, up 7.2% year-on-year. Operating profit was up 32.3% versus the same period last year, to 155.8 billion yen, resulting in a 5.8% operating profit margin, an increase of 1.1 percentage points. FY2014 Outlook:Nissan reaffirmed its global sales forecast for fiscal 2014. The company expects to sell 5.65 million units this fiscal year, up 8.9%. New plant capacity will come onstream in markets such as Mexico and Brazil. Fullyear sales of new models including Nissan Qashqai and Rogue, Datsun GO and Infiniti Q50, will contribute to the momentum.Based on this sales outlook, Nissan

maintained forecasts first issued to the Tokyo Stock Exchange in May 2014. Calculated under the equity accounting method for our China joint venture for the fiscal year ending March 31, 2015, the forecasts showed: Nissan FY14 Outlook - TSE report basis - China JV equity basis Net revenue 10.79 trillion ($107.9 billion/€77.07 billion) Operating profit 535.0 billion ($5.35 billion/€3.82 billion) Ordinary profit 620.0 billion ($6.20 billion/€4.43 billion) Net Income 405.0 billion ($4.05 billion/€2.89 billion) Calculated on exchange rate of JPY 100/1 USD and JPY 140/1 EUR *Since the beginning of fiscal year 2013, Nissan has reported figures calculated under the equity method accounting for its joint venture with Dongfeng in China. Although net income reporting remains unchanged under this accounting method, the equity-accounting income statements no longer include Dongfeng-Nissan's results in revenues and operating profit.

JUST FALAFEL SPICES IT UP AS IT ENTERS THE INDIAN MARKET Opening its first restaurant in Bangalore By Qadeer Ahmad Siddiqui Dubai UAE: ust Falafel’s food journey continues with the next chapter of the story unfolding in India. The street food provider is tying up with well-known property developer and hospitality company Prism Properties to launch its first restaurant in Bangalore. Moving into the Indian market in such an

important location cements Just Falafel’s ambitions to enter the dynamic market.Bangalore known as the Silicon Valley of India is very cosmopolitan with its huge growing global community. The population’s demand for new restaurants is growing at a fast pace, reflecting the appetite for eating out in India. The city’s reputation for its trendy lifestyles is the perfect fit for Just Falafel’s fast casual dining concept that provides artisanal street food in upmarket surroundings. The restaurant is sure to be a hit with the growing young and hip professional market that frequents the city and its tech parks that are major IT business hubs.Prism Properties which is a prominent property developer in Southern India, that has diversified into the hospitality market with its subsidiary “Courtyard hotels and Resorts” and “Earth First Foods” is an experienced operator with excellent knowledge of the Bangalore market. This tie up with Just Falafel is the next step of the company’s plan to enter into the food and beverage arena, given the huge demand that is being seen in the sector. Just Falafel’s core brand values of “Good food served fast” in an authentic, healthy

way is very appealing for the burgeoning fast casual dining market that is set to expand significantly in the country.Bangalore, also known as the Garden City of India, due to its abundance of trees and fertile plains which will be an excellent location to source the local ingredients that are such an ingrained part of Just Falafel’s philosophy.Just Falafel will offer its core menu, but will also infuse the flavours of Bangalore to deliver a truly authentic street food offering to its new customers. Director of operations Suvidh Chordia, is excited to begin the food journey with Just Falafel as he sees the “growing demand for eating healthy, organic and wholesome food making Just Falafel an attractive brand for the Indian market” and is looking forward to welcoming customers to its first restaurant in Bangalore. Mohamad Bitar founder of Just Falafel is well acquainted with the Indian market with his wife Reema Shetty, who co-founded the Just Falafel, hailing from the country. He says.Since the beginning it has been our dream to deliver old world flavours derived from the street to a global audience. We are delighted to introduce our ethically sourced ingredients that are the base of our healthy, nutritious cuisine”.Just Falafel, a brand that stands for justice in all that it does, is expanding internationally and is set to roll out in 18 countries across the globe. With it being the number 1 Falafel franchise in the world its entry into the Indian market marks an exciting next phase for its global expansion.

WIN 25 PRIZES DAILY WITH SAMA DUBAI’S ‘WIN WITH DSS’ COMPETITION Visitors to Ibn Battuta Mall and Mercato have chance to win fabulous prizes throughout DSS By Qadeer Ahmad Siddiqui Dubai UAE: he 17th edition of Dubai Summer Surprises (DSS) brings with it a unique opportunity for both visitors and residents to enjoy valuable shopping deals and fun-filled, family-

general questions about the mall as part of the contest. A rotating wheel featuring various options such as ‘Try Again’, ‘Congratulations, you have won’, etc. will offer contestants another chance to enter the competition. In addition, families and individuals will have the

oriented entertainment throughout the city. As part of the forthcoming summer extravaganza, visitors participating in Sama Dubai’s ‘Win with DSS’ competition stand the chance to bag 25 prizes daily all through DSS while enjoying fabulous discounts on designer apparel, home ware and home décor, electronics goods, and much more. Set to run from 1 August to 5 September, the competition will be held from 6pm until 7pm on Thursdays, Fridays and Saturdays at the two participating malls - Ibn Battuta Mall and Mercato. During the competition, one musician from the team of organizers will play short pieces of popular songs as a hint for audiences to identify the track, which is one of the ways for shoppers to enter the competition. The hosts of the competition will also ask questions related to DSS, educational zones and

opportunity to participate in interactive drawing and cupcake-making competitions. Each day, 25 prizes and gifts will be given away, of which 10 will be handed out to mall-goers chosen randomly by Sama Dubai’s TV crew and the remaining 15 will be distributed on stage. The ‘Win with DSS’ competition will be held at Ibn Battuta Mall on 1, 2, 7, 8, 9, 14, 15 and 16 August and at Mercato Shopping Mall on 21, 22, 23, 28, 29, 30 August and 4, 5 September, 2014. Dubai Summer Surprises (DSS) is organized by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), and organizers of DSS. DSS 2014 will run from 2 August – 5 September, under the theme, “The Fun Side of Summer.”

aim to build on the trust that our customers around the world have in the ScanSnap series.The ScanSnap series of THE 17TH ASIAN GAMES INCHEON 2014 ARE NEAR! personal document scanners set the pace for innovations in technology. By Qadeer Ahmad Siddiqui one of the biggest comprised of watches from The Fujitsu company PFU Dubai UAE: sporting events in the classic to sporty, with introduced the first oday, Tissot’s highworld. The Asian unique designs, to suit ScanSnap in July 2001. tech countdown Games will definitely e v e r y t a s t e . T i s s o t Since then PFU has clock, located in front be an event to be P r e s i d e n t , F r a n ç o i s delighted many customers of Incheon City Hall, marks proud of. Whether it is Thiébaud stated « We have around the world, with total 50 days to go until the f o r t h e a t h l e t e s been working tirelessly with global sales surpassing festivities start, with the themselves, the ones the Incheon Asian Games o n e m i l l i o n u n i t s i n opening ceremony of the taking part in the Organising Committee D e c e m b e r 2 0 0 9 , t w o 17th Asian Games on organisation, or the (IAGOC) for the last few million units at the end of September 19, 2014. With a billions of fans and years with the help of the June 2012 and three million Swiss Watch company as supporters across m a n y v o l u n t e e r s a n d at the end of April 2014. In O f f i c i a l T i m e k e e p e r , Asia, for which Tissot partners without whom its commitment to meeting preparations could only be has also created a none of the Games would the changing needs of on time! The Tissot timing special collection for a be able to take place. customers, PFU is further team is already set and time to remember. T o g e t h e r , w e h a v e developing the ScanSnap ready to welcome the The watches are organised the vital services series according to the 13’000 athletes at all 49 s y n o n y m o u s w i t h to ensure the smooth needs of different markets competition venues. They Tissot’s Timekeeping running of all of the and client requests, in order will be providing the latest precision as well as challenges. The 17th Asian to provide products that technologies in the field to reflecting the dynamic Games Incheon in 2014 are support the businesses and the participants who have nature of the event. set to be a spectacular lifestyles of a wide range of been training for years for The collection is event. users. azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg7

HOTELS SET TO ENJOY HIGH OCCUPANCY LEVELS DURING ‘EID IN DUBAI’ CELEBRATIONS AND DUBAI SUMMER SURPRISES By Qadeer Ahmad Siddiqui Dubai UAE: s Dubai gears up to roll out festive fun for families throughout the ‘Eid in Dubai-Eid Al Fitr’ celebrations and the Dubai Summer Surprises (DSS) that will follow, hotels are looking ahead to a successful season, following a sharp increase in bookings by families from across the GCC region.The seventh edition of ‘Eid in Dubai’ to celebrate the occasion of Eid Al Fitr, and the 17th edition of DSS 2014, from 2 August to 5 September, are being organized by the Dubai

Dubai Festival City are offering competitive family packages to woo guests during the holiday period . These include free breakfast, l u n c h a n d accomodation for free for children below 12 years, late checkout until 4pm, up to 25 per cent discount for bookings that are made 10 days in advance, a number of special offers from their restaurants, special offers from Spa InterContinental

Holy Month of Ramadan, celebrate Eid with their families. It is lovely to see the young children going

festivals and events taking place in Dubai, thanks to Dubai Festivals and Retail Establishment”.Mr. Tarek

Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM). The combined celebrations and festivities will run for 40 consecutive days, embracing and showcasing the core values of joy, family bonding and everything that can help the family to enjoy an unforgettable experience in Dubai during the Eid and summer holidays. Hotels expect an upswing in occupancy levels with large numbers of families from the GCC region keen to take advantage of the festive ambience and diverse holiday offerings that await them in Dubai over a longer period this year. Besides, families are being tempted to visit Dubai by a range of special packages, promotions and entertainment that are being offered by the hotels during the citywide celebrations.InterContinent al Dubai Festival City and its sister hotel, Crowne Plaza

and free shopping vouchers that can be used at Dubai Festival City Mall. Emirates Grand Hotel is offering discounts of up to 15 per cent for a weekend stay, both during Eid and Dubai Summer Surprises while its Pearl Lounge restaurant is offering families the opportunity to enjoy a sumptuous Eid Brunch Buffet plus activities for the whole family for AED 149 per person. Children below five get to eat for free and children between 5 and 12 years are entitled to discounts of up to 50 % on their meals. Guests can also avail themselves of special offers at the hotel’s other restaurants including Tal Al Amar and the Turkish Shisha Lounge.The spa at the hotel has a special offer of a full body massage for 60 minutes plus 30 minutes full body scrub for only AED 400. Mr. Gerald Lawless, President and CEO of Jumeirah Group, said: Eid is always a very special period for people from all over the world, who come to

around Dubai in their best clothes and enjoying the holiday. Eid is a culmination of the month of fasting when all Muslims can relax, feel good about their accomplishment for Ramadan and enjoy some special time with their family and friends. At Jumeirah, we look forward to welcoming guests from the GCC and all over the world to come and enjoy this truly special occasion.Peter Foster, D i r e c t o r, S a l e s a n d Marketing, Intercontinental Dubai Festival City Group, said: “We are fully prepared for the Eid holidays and we are counting a lot on family tourism, especially familiesfrom the GCC region. We have witnessed occupancy gradually increasing toward the end of Ramadan and we expect occupancy levels to reach 90 per cent by the first day of Eid. We are also anticipating occupancy levels to remain stable in the months to follow, as a result of the beginning of the tourism season and the

Aouini, Manager, Emirates Grand Hotel, said: Emirates Grand Hotel has played a prominent role in attracting guests from the GCC region, especially during the holiday period. Hence, even for Eid, we do expect a good influx of guests from the GCC markets, and we expect this to boost occupancy levels at our hotel. Dubai is always striving to ensure that the destination is promoted well to attract tourists, and this makes me confident that DSS 2014 will also contribute towards the success of the hospitality sector”.Margaret Paul, Resort General Manager, Madinat Jumeirah, said:We are proud that Madinat Jumeirah has mirrored the success story of Dubai to create a multi-award winning resort attracting guests from all over the world. Our tenth anniversary celebrates the history and culture of Arabia while demonstrating exciting new beginnings.

Azad News UAE 8-14August 2014, 12-18 Shawal 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007

MOVIE MANIA GRABS THE SPOTLIGHT AT CITY CENTRE DEIRA By Qadeer Ahmad Siddiqui Dubai UAE: hoppers to City Centre Deira were left thoroughly entertained with the amazing live show featuring about a dozen international performers who took to the stage for Movie Mania, a spectacular song-and-dance event that was hosted by the mall, as part of the 'Eid in Dubai - Eid

Al Fitr' celebrations and ‘Dubai Summer Surprises (DSS).Movie Mania, which concluded its final show on 3 August, was a fitting

tribute to the most celebrated soundtracks of all times. Visitors of all ages enjoyed the biggest hits of the past decades including Hairspray’s ‘You Can’t Stop the Beat’ and Slumdog Millionaire’s ‘Jai Ho’.

Themed around a starry movie awards night, the show gave mall-goers the opportunity to be a part of the musical event as the host announced the ‘award nominees’ for the ‘Best AllTime Movie Soundtrack’ while playing the live clips of the soundtrack before an excited audience.One of those who enjoyed the show was Kapil Bhatia, an Indian national who brought along his children, Seema and Dhruv, to the inmall event. He said: "I love the vibe in the shopping malls in Dubai during the

festivities. They come alive with wonderful shows like

BBC WORLDWIDE’S HIGHLY ACCLAIMED BLUE PLANET IN CONCERT TO OPEN ABU DHABI’S VOLVO OCEAN RACE STOPOVER Bi-lingual show to open Destination Village on Corniche Breakwater - December 12 By Qadeer Ahmad Siddiqui Dubai UAE: BC Worldwide’s highly acclaimed Blue Planet in Concert will open the Abu Dhabi stopover of the 2014/15 Volvo Ocean Race (VOR) on December 12 marking the show’s Arabian

this one which my children absolutely adored. City Centre Deira is an amazing mall with its holiday decorations and offers and

this show is just the icing on the cake.Indeed, most families to the mall agreed that the entertainment lineup at City Centre Deira continues to be worldclass. Emeka Mbaneme from Nigeria, said, "My kids and I enjoy coming to Dubai during the holidays. It is busy with people who l i k e t o celebrate a good break. This mall, right now, is filled with happy faces. Also, this show is quite a great way to add smiles on the faces of shoppers. It's the perfect break to all the shopping, walking and eating we do around here.The 17th edition of Dubai Summer Surprises is organized by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM). DSS commenced on 2 August and will run until 5 September, under the theme,The Fun Side of Summer.

AFTERNOON TEA DELIGHTS ON THE DUBAI CREEK By Qadeer Ahmad Siddiqui Dubai UAE: heraton Dubai Creek H o t e l & To w e r s Offers Creekside Guests and Visitors an Iconic Twist on Afternoon Ritual.The classic custom of Afternoon Tea, originating in England in the 1840s, is set to delight creekside guests and visitors, with the Sheraton Dubai Creek Hotel & Towers offering the afternoon ritual from 01 August.The iconic creekside hotel is offering the time-honoured tradition at The Lobby Café, labelled the social hub of the neighbourhood, from 3:00pm to 6:00pm daily.The ritual of Afternoon Tea has developed a strong heritage for more than a century, a heritage we can relate to given the Sheraton Dubai Creek’s more than 35-year history in this city. We are pleased to introduce the legacy of a f t e r n oon tea to our discerning guests, giving

Edition57pg8

them the opportunity to experience a century-old tradition amongst a longstanding icon in Dubai,said Stuart Sage, Executive Chef at Sheraton

Dubai Creek Hotel & To w e r s . T h e S h e r a t o n Dubai Creek’s Afternoon Tea serves a delectable assortment of scones, cakes and sandwiches alongside a selection of house tea, and is priced at AED 120. For more information p l e a s e c o n t a c t lobbycafe.reservations@s heraton.com or reach out via social media on @sheratondxb on Twitter, or @sheratondubaicreek on Instagram.

premiere.Having previously played to sell-out audiences in the USA, Europe, the Far East and Australia, Blue Planet in Concert combines spectacular, specially cut high definition footage from the award winning TV series The Blue Planet with the emotional and evocative musical score performed by a live orchestra. The show will raise the curtain on the three-week stopover c e l e b r a t i o n s . Tw o 9 0 minute evening performances of Blue Planet in Concert will be shown on December 12 and 13 on a 10-metre wide screen placed on a purpose-built, floating stage in the waters off Abu Dhabi’s stunning Corniche and will be accompanied by a 78-piece orchestra led by a celebrity guest conductor.The skyline of Abu Dhabi and the surrounding marine environment will provide a superb and appropriate backdrop to the spectacular scenes featured in Blue Planet in Concert. We hope that the proven mix of breathtaking footage combined with beautiful and evocative live orchestral music will help to

set the tone for the stopover celebrations to follow,” said Mat Way, Commercial Director of Live Events at BBC Worldwide.Hosted by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi), the stopover festival will take place in a 30,000 square metre, purpose-built VOR Destination Village on the UAE capital’s Corniche Breakwater, packed with edutainment and entertainment highlighting Abu Dhabi’s union with the sea and its maritime heritage. There’ll be dhow

racing, pearl diving showcases, traditional sea shanty performances, ocean conservation exhibitions and activities such as beach clean-ups and turtle conservation talks.The stopover is a tremendous international showcase which propels our winter watersports credentials and marine heritage to the fore among the global sailing community,said Sultan Al Dhaheri, Acting Executive Director Tourism, TCA Abu Dhabi.This is when four centuries of maritime heritage will connect with today’s greatest ocean adventure in the world’s m o s t e x c i t i n g destination.Up to 200,000 people are expected to visit Abu Dhabi’s VOR Destination Village, which will be open to the public from December 12 until January 3, when the race fleet departs for its next endurance sailing leg to Sanya, China.

WORLDCODE "LADY CERAMIC" : BLEND OF PERFECTION FROM SAINT HONORE The ultimate expression of sophistication, ceramic plays a starring role on the new WORLDCODE by SAINT HONORE. By Qadeer Ahmad Siddiqui Dubai UAE: AINT HONORE brings out the intrinsic beauty of this noble material, offering the WORLDCODE "Lady Ceramic" collection in a white or black version. Presented on a sleek dial that marries a mother-ofpearl centre with either a satin or classic finish or with 11 diamonds, the WORLDCODE “Lady Ceramic” will fulfil the desires of women looking for an elegant, chic watch.A sensual material with a soft feel and silky appearance, but also scratch-proof, ceramic takes pride of place on the 35 mm case and the specialised strap.Everything about the WORLDCODE "Lady Ceramic" demonstrates SAINT HONORE’s mastery: the silver steel or rose gold PVD vertical inserts in the bracelet, the steel or rose gold bezel with elegantly designed Roman numerals, the twotone crown topped with white or black ceramic, the date encircled with steel or rose gold PVD, the integrated deployment clasp and more. The WORLDCODE "Lady Ceramic" offers a fascinating combination of details, all combined with supreme feminine appeal.SAINT HONORE

has thought of everything, for every taste and in every colour. Classic women will choose the white version with silver touches, while the bolder spirited will opt for the black version with touches of rose gold and a d i a l s e t w i t h 11 diamonds.An intense allure, a sporty chic design that will appeal to women the world over in search of that rare pearl. WORLDCODE “Lady Ceramic », technical details: -Black (or white) ceramic case, 35 mm, crown set with black onyx -Stainless steel bezel, rose PDV finish -Black mother of pearl dial (or white) in center, set with 11 diamonds (1 mm - 0,05 carat) -Quartz movement -Black ceramic strap, “touches of rose”, on special deploying buckle -Water resistant to 30m -SWISS MADE

Dubai. All of the local population, especially our Muslim colleagues who have been fasting during the

INTERNATIONAL STYLE ICON KIMORA LEE SIMMONS TO SHARE HER STYLING SECRETS IN DUBAI THIS DSS By Qadeer Ahmad Siddiqui Dubai UAE: his summer, fashionistas in Dubai can look forward to showcasing their most stylish self with confidence. The Creative Director of KLS and fashion mogul Kimora Lee Simmons is arriving in the city on 10 August to host an interactive style session at The Dubai Mall Fashion Catwalk during Dubai Summer Surprises (DSS) 2014. The fashion soiree, which is being presented by Dubai Summer Surprises as part of the line-up of events and activities for the on-going 17th edition of the a n n u a l s u m m e r extravaganza, will be hosted by Kimora Lee Simmons, where she will take to the stage in style to offer the fashion-conscious in town, valuable advice on how to dress for the occasion and according to one’s personality, as well as useful tips and tricks on accessorizing with day w e a r, e v e n i n g w e a r, abayas, and more. She will also interact with the audience throughout the

session by taking questions in between each look. Guests will watch three leading Dubai personalities from the fashion industry outfit models from head-totoe, featuring clothing and accessories from Galeries Lafayette, the forefront of retailing in Dubai. Stylists will take their pick in womenswear, abayas, eveningwear, jewellery, luxury, accessories, shoes, beauty, and more from a coveted ensemble of renowned fashion labels and brands.The latest fashions of designer brands including Coco Box, Gerard Darrel, Paul Ka,

Poca & Poca, Queen of Spades, Reiss, Sohad Acouri and more, will take centre stage at the event. In addition to clothing, Mac makeup artists will be revealing the latest trends in makeup on the models, with Jacque La Coupe salon showcasing the hot new looks in hair styling.The invitation-only event is organized by Maven Marketing & Events, the region’s leader in e n t e r t a i n m e n t marketing.Kimora Lee Simmons is a highly acclaimed fashion d e s i g n e r, l i f e s t y l e entrepreneur and beauty maven well known for being the face of Chanel, her hit docu-reality series Kimora, Life in the Fab Lane, and as the former President and Creative Director of Phat Fashions, comprising the Phat Farm and Baby Phat brands. In 2011, she joined JustFab as President and C r e a t i v e D i r e c t o r, developing an exclusive collection of shoes and bags for the online subscription-based brand, which is currently the world’s largest online

footwear retailer boasting 800,000 members and $500 million in sales volume in its fourth year. Continuing her legacy in fashion, Simmons is launching a new designer KLS line this fall internationally, with the global ecommerce site launching in October, and plans to bring the luxurious yet versatile collection to the bustling retail sector in Dubai. She will be meeting with top distributors and buyers while in Dubai, offering them a sneak peak of the designer collection of exquisitely crafted, multifunctional statement pieces designed to meet the diverse needs of the modern woman’s richly faceted lifestyle.The 17th edition of Dubai Summer Surprises is organized by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM). DSS 2014, commenced on 2 August and will run until 5 September, under the theme, “The Fun Side of Summer.”

NOOR BANK APPOINTS NEW TREASURER By Qadeer Ahmad Siddiqui Dubai UAE: oor Bank announced the appointment of Damian White as Tr e a s u r e r, w i t h responsibility for managing the bank’s trading activities, investment portfolio and the sale of market based treasury products to customers. As Chairman of the Asset and Liability Committee, he is also tasked with asset and liability management of the balance sheet. Hussein Al Qemzi, GCEO of Noor Investment Group and CEO of Noor Bank, said: “Damian’s career in treasury with key financial institutions across the world has enabled him to become a

highly experienced and s k i l l e d t r e a s u r e r. H i s experience within the region will offer local insights, while his global work will enable him to draw upon international best practices in the management of our treasury function. I am confident that he will make a significant contribution to Noor Bank’s growth and further develop and sustain our treasury department’s

leading position.Previously, White served as Group Treasurer of Al Rajhi Bank, based in Riyadh. Before moving to the Middle East he was associated with the National Australia Bank, Melbourne, as Head of Group Funding, where he was responsible for raising approximately US$30 billion of capital and term funding from global markets annually. White served also

as the Head of the Funding Desk at Lehman Brothers Tr e a s u r y, b a s e d i n London.Damian will report directly to Hussain Al Qemzi, GCEO, Noor Investment Group and CEO, Noor Bank. Omar Anwar, Head of Treasury Sales; Ibrahim Bitar, Head of Sukuk Desk, and Tuan Ahamath, Head of Money Markets, will report to Damian. A former Infantry Officer in the Australian Regular Army, White holds an MBA from Melbourne Business School and a Queen’s Commission from the Royal Military College, Duntroon, Australia. For further details, please visit: www.noorbank.com or call 800 6667.

azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg8)

AZAD SPORTS Azad News UAE 8-14 August 2014, 12-18 Shawal 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Sports Edition 57

LEXUS RC F CLAIMS ONE-TWO FINISH IN FOURTH ROUND OF SUPER GT500 CHAMPIONSHIP ZENT CERUMO’s triumph at the Sugo raceway continues the blistering performance of Lexus Racing cars this season By Qadeer Ahmad Siddiqui Dubai UAE: he ZENT CERUMO racing team of Yuji Tachikawa & Kohei Hirate driving their #1 Lexus RC F secured their

first win of the season by clinching Round 4 of the 2014 AUTOBACS Super GT series (GT500 class) which took place at the Sugo International raceway in Japan on 20 July, 2014. The KeePer TOM Lexus RC F team of Daisuke Ito & Andrea Caldarelli finished second as Lexus RC F vehicles dominated the action, securing four of the top 5 positions. The reigning Super GT500 class champions, the ZENT CERUMO team had a time of 1:47'49.984 to win the 79-lap race.With this latest win, ZENT CERUMO driver Tachikawa becomes the sole holder of the record for most GT500 victories, with 16 wins now to his credit, while for Hirate, the weekend triumph at the Sugo raceway marks his sixth win overall. Meanwhile, the secondplace finish in Round 4 has propelled the KeePer TOM Lexus RC F team to the top of this season’s points table.According to Takayuki Yo s h i t s u g u , C h i e f Representative, Middle East and North Africa Representative Office, T O Y O TA M o t o r Corporation, “Lexus Racing cars have delivered outstanding performances all season long, and the one-two finish at Sugo raceway provides further confirmation of the extraordinary quality and durability of these highperformance machines. Motorsports provides an important platform for Lexus to showcase the limitless possibilities of its cars, and our consistent success at some of the most grueling race events this year will encourage us to strive even harder in our quest to be a recognized

leader in the world of motorsports.In an exciting contest marked by intermittent rain and multiple position changes, the ZENT CERUMO team’s decision to stick with slick tyres even as a number of others dived into the pits for wet tyres proved to be a masterstroke, as the rain cleared shortly to give the ZENT team a 20-second lead.The car had a good balance in the race, so just by running normally I was able to keep building a lead,” ZENT driver Kohei Hirate said. “We never knew when it was going to start raining again so I pushed and tried to build up as much of a lead as I could, and eventually I was able to turn the car over to (codriver) Tachikawa with about a 20-second lead.The race started under cloudy skies, with rain falling shortly after the start. Reckoning the rain might continue, the pole-starting PETRONAS TOM RC F immediately returned to the pit to change to rain tyres, as did the 2nd-place starter 1 0 0 R AY B R I G N S X CONCEPT-GT, only for the rain to cease abruptly by the 5th lap, forcing the teams that had changed to rain tyres to return to the pit once again to change back to slick tyres, thus handing them a hefty time loss. Making the most of this turn of events were KeePer TOM, who zoomed from 5th position on the grid to the head of the pack, and ZENT CERUMO, who clawed their way to 2nd place having started from the 11th position. With the ZENT’s team’s pace exceeding that of KeePer TOM's, they finally moved clear on the 18th lap to take the lead, and held on admirably through the end to be first past the checkered flag.The next round of the Super GT series is scheduled to take place at the Fuji International Speedway in the second week of August.

JUDICIAL COMMISSIONER FINDS ANDERSON AND JADEJA NOT GUILTY By Qadeer Ahmad Siddiqui Dubai UAE: is Honor Gordon Lewis AM, the J u d i c i a l Commissioner, has found both England’s James Anderson and Ravindra Jadeja of India not guilty of breaching the ICC Code of Conduct.The Judicial Commissioner reached his decisions following a sixhour hearing, which took place via videoconference. Witnesses, including some Indian and English players, provided evidence and

were cross-examined by the respective legal counsels.The ECB and A n d e r s o n w e r e represented in the hearings by Nick De Marco while Adam Lewis QC represented Jadeja.The hearings were also attended by the two team managers, the ECB’s Paul D o w n t o n , t h e B C C I ’s Sundar Raman and MV Sridhar, the ICC’s General Manager Cricket, Geoff Allardice, and the ICC’s Ethics and Regulatory lawyer, Sally Clark.

BATSMEN DOMINATE LATEST RELIANCE ICC PLAYER RANKINGS Herath, Perera and Moeen Ali lead bowlers’ charge By Qadeer Ahmad Siddiqui Dubai UAE: ashim Amla of South Africa has returned to the top three, Sri Lanka’s Angelo Mathews has achieved a career-best ranking and Ian Bell of England has earned a place in the top 20 of the latest Reliance ICC Player Rankings for Test Batsmen, which were released on Friday morning.Amla, who scored 139 not out and 25 in Colombo to inspire his side back to the number-one Test ranking, has earned 34 ratings points for his achievement, which has help him leapfrog Australia’s David Warner a n d S h i v n a r i n e Chanderpaul of the West Indies into third position.He now trails second-ranked Kumar Sangakkara by 11 ratings points, while AB de Villiers is sitting on top of the tree on 899 ratings points.Mathews led his side’s spirited fightback in the second Test when he scored 63 and 63 not out. This performance has given him a lift of four places to a career-high sixth position.Mahela Jayawardene’s 165 was the cornerstone of Sri Lanka’s 421 in the first innings and for this effort, the former Sri Lanka captain not only won the man of the match award but was also given a rise of four places that has put him in 14th spot.At Rose Bowl, England’s colossal first innings total of 569 for seven declared revolved around Ian Bell’s 167, Gary Ballance’s 156, captain Alastair Cook’s 95 and debutant wicketkeeperbatsman Jos Buttler’s 85. In the second innings, Cook contributed 70 not out, Ballance chipped in with 38 and Bell scored 23. As such, there were no surprises when the latest rankings reflected significant changes to their respective rankings.Bell has gained five places to

return to the top 20 in 19th position, Ballance has rocketed 16 places to a career-best 31st spot, Cook has moved up seven places to 22nd spot and Buttler has made an entry on the table in 63rd spot.The only positive news for the India batsmen was the improvement in Ajinkya Rahane’s rankings. The middle-order batsman scored 54 and 52 not out to rise nine places to a careerbest 26th position.Sri Lanka spinners Rangana Herath and Dilruwan Perera lead the bowlers’ charge in the Reliance ICC Player Rankings for Test Bowlers while James Anderson and Moeen Ali of England have also headed in the right direction.Herath had figures of four for 71 and five for 40 and these performances have given him a push of seven places to put him in eight position. Off-spinner Perera had match figures of eight for 129 and he was rewarded with a jump of 10 places that has put him in career-best 29th place.Anderson, who collected the man of the match award for his five for 53 and two for 24, has moved up one place to seventh, while Moeen’s second innings figures of six for 67 that spun India out for 178 after being set a target of 445, has stormed 34 places to 38th position.India’s Ravindra Jadeja and Bhuvneshwar Kumar have also improved their rankings. After gaining three places, Jadeja is now in 25th spot while Kumar is now in 32nd position after rising two places.South Africa’s Dale Steyn leads the bowlers’ rankings by a distance.There is no change in the top five of the Reliance ICC Player Rankings for Test Allrounders with South Africa’s Vernon Philander leading Shakib Al Hasan of Bangladesh by one ratings point.

AL BATAL IS BACK BETTER AND TOUGHER THAN EVER BEFORE Season 2 of Al Batal has completed production and announces revamped format and coaching teams By Qadeer Ahmad Siddiqui Dubai UAE: l Batal is announcing completion of production of its 2nd Season due to premiere this fall on FOX Movies. The new Season will feature a completely revamped format which focuses on gradually transforming Al Batal fighters into world class athletes.Al Batal is a reality show based on the

PARK DESTOYS THE FIELD

KOREAN DUO SHOOT 67 TO CLAIM THEIR 1ST VICTORY By Qadeer Ahmad Siddiqui Dubai UAE: wo of Sharjah Golf & Shooting Club’s newest members

Korean duo of Mr. Hoseob Park & Joung Du Lee teamed up to win the BMW Members & Guests Social within their very first competition. The two golfers who are clearly very competent produced nines of 36 & 31 for a 67 total, with the highlight being Mr. Joung Du Lee’s net eagle on the par 4 dog leg 10th hole. Park & Lee were visibly delighted and will

surely be back to contend in many of the other events throughout the summer season.With once again a morning and afternoon shotgun set-up allowing for additional teams to sign up, it was scratch team partnership of John Gould & Mike Robson who proved the lower handicapped golfers have the best of the Texas Scramble format as they returned a 33.8 net score, meanwhile another fairly low partnership of fellow pilots Roy Holmes & Kim Kristiansen finished with a 32.8 during the afternoons round. The afternoons back 9 betterball format winning scores could not have proven any far apart, as Peter Boylan & Anthony Gilliam roared to a 7under net 29, whilst a solitary 1 under 35 was good enough for Mukti Rai & Praveen Sharma during the afternoon session.

QUALIFIERS TO TOUR AUSTRALIA AND NEW ZEALAND TO PREPARE FOR ICC CRICKET WORLD CUP 2015 By Qadeer Ahmad Siddiqui Dubai UAE: fghanistan, Ireland, Scotland and UAE to take on local teams as part of ICC High Performance Programme With 200 days to go to the ICC Cricket World Cup 2015, the International Cricket Council (ICC) today announced that the four qualifying teams for the tournament will travel to Australia and New Zealand in September and October 2014. The tours are part of the ICC’s High Performance Programme (HPP), and will assist the qualifiers’ preparations for cricket’s pinnacle 50-over tournament.Afghanistan, Ireland, Scotland and the United Arab Emirates (UAE) will play against state and provincial sides in Australia and New Zealand, as they count down to the ICC Cricket World Cup 2015, which will be held between 14 February and 29 March. During the tour, they will also be able to call on a number of specialist coaches and former players from both countries, to support their training and planning sessions.The team schedules have been developed in consultation with the individual Member Boards, as well as Cricket Australia, New Zealand Cricket and their respective state and provincial associations, and will provide local fans with an early taste of what to expect next year.The tours will get underway when the UAE, the fourth and last Associate team to qualify to the ICC Cricket World Cup 2015, arrives in Perth on 7 September.Shortly after, Afghanistan will arrive in Perth on 14 September, Scotland will arrive in

Hobart on 24 September, and Ireland will arrive in Queensland on 23 September.Reflecting on the importance of these tours, ICC Chief Executive David Richardson said:Helping cricket’s top emerging nations to perform on the global stage is a key part of the ICC’s High Performance Programme, and these tours will provide a great opportunity for the four teams to gain valuable knowledge and experience of the conditions they will face during the ICC Cricket World Cup 2015.All sides have a strong schedule of matches against high-level opposition, and we are grateful to Cricket Australia, New Zealand Cricket and their state and provincial associations for supporting the programme so fully.Chief Executive of the ICC Cricket World Cup 2015 Local Organising Committee, John Harnden, said he was excited to have the teams competing in both Australia and New Zealand.With just 200 days to go until the first match in Christchurch, it’s pleasing to see the tournament build even further momentum. We’re looking forward to welcoming Ireland, Afghanistan, Scotland and United Arab Emirates to Australia and New Zealand in September and October,said Mr Harnden.Both New Zealand and Australia have such a diverse community, which is very passionate about its varied heritage and, in many cases, is very passionate about cricket. We’ll be working hard in the communities in which the matches are playing to encourage fans to get out and support these sides prior to the tournament.

By Qadeer Ahmad Siddiqui Dubai UAE: ew Sharjah Golf & Shooting Club member Mr. Hoseob Park continued his superb form since joining the club just two months back as he took the field apart returning a 6 under score of 42 points in the recent Orient Travel – M a l a y s i a Tr u l y A s i a Monthly Stableford. The ever improving 19 handicapped golfer fired in 9 gross pars showing maturity and skill beyond his handicap level, and I am sure with ability like this he will soon find himself close to a single digit handicap by the end of next season. Five points adrift were two up and coming promising golfers, Pakistani 18 year old junior Mukhzar Mehmood and 19 year old Indian golfer Sinar Suraj. With both golfers playing in the afternoon and finishing on 37 a scorecard countback had to settle the positions, on this occasion it was Mehmood who came home in 18 points who sneaked into the afternoon’s runner-up spot.During the mornings rounds quite surprisingly

for the first time in a long while the average scoring was much lower, with Indian member Amit Kochar winning with a three over 33, his first shotgun victory and a great reward for some excellent golf played over the last year. One behind was ever steady English golfer John Gould who carded 32 points playing from his mere 2 handicap, behind Gould was Vivian Verma who finished on 30 points piping new summer member Anthony Gilliam also via a countback ruling.The two final day’s awards went to Roy Holmes & S.S Son who won the gross awards in the morning and afternoon respectively, a good boost in terms of them making their way into the extremely competitive scratch team side come September.

LE MÉRIDIEN ABU DHABI RAMADAN SQUASH TOURNAMENT 2014 By Qadeer Ahmad Siddiqui Dubai UAE: amadan Squash tournament is being organized by Le Méridien Abu Dhabi for the 14th consecutive year. The event started on the 6th of July and the finals took

Event:Mr. Mubarek Mohsin Runner Up Main Event: Mr. Barath Balaji 3rd Place Main Event:Mr. Alex Pinchin Grand Winner Plate Event:Mr. Karan Malhotra Runner Up Plate Event: Mr. Ryan Barrack

place yesterday, on the 23th of July, followed by a grand Iftar dinner for all the participants. This year 57 contestants from across the region have participated to the Squash tournament that turned into a great success with the efforts of coach Faiz Khan who has been coordinating the tournaments and thanks to our sponsor Irshad. Winners ranking: Grand Winner Main

Mubarak Mohsin the Grand Winner of Le Méridien Ramadan Squash tournament is currently UAE no.2 and ranked no.234 in the world, men category. To c e l e b r a t e t h e tournament Eden Spa & Health Club is offering one free trial class to anyone interested on discovering Squash and 1 free lesson for every 10 session package .

JUDICIAL COMMISSIONER APPOINTED

black belt and MMA veteran FOR JAMES ANDERSON AND RAVINDRA with an impressive 25-11 JADEJA ICC CODE OF CONDUCT record.Currently teaching at HEARING Kuwait Combat Athletics, Ray has been in the game Preliminary hearing to take place after the for over 12 years and is Lord’s Test via telephone conference call considered one of the top MMA coaches in the region. By Qadeer Ahmad Siddiqui Commissioner will address Ray is assisted by coaches Dubai UAE: any preliminary issues that Ole Laursen and VERNON PHILANDER FINED FOR ICC he International need to be resolved prior to Saphaprom Sophaprom CODE OF CONDUCT BREACH Cricket Council (ICC) setting the hearing date and (Khunsuk).French-Algerian has appointed His will also explain the Mehdi Baghdad is Yellow Honour Gordon Lewis AM procedure that will be Team Head Coach. Mehdi By Qadeer Ahmad Siddiqui Dubai UAE: to sit as the Judicial followed at the hearing. fights out of Team Quest in outh Africa’s Vernon Philander has been fined 75 per Commissioner to hear the Anderson has been cent of his match fee after breaching the ICC Code REED DOES IT AGAIN sport of Mixed Martial Arts California, with a 9 - 3 record ICC Code of Conduct case charged under Level 3 and is a regular sparring of Conduct during the third day’s play in the first (MMA) that provides against James Anderson of while Jadeja has been By Qadeer Ahmad Siddiqui fighters of Arabic origin with partner with the likes of Dan cricket Test against Sri Lanka in Galle. Philander was England, and will also hear leveled with a Level 2 Dubai UAE: an opportunity to realize Henderson, Chael Sonnen charged with an article 2.2.9 offence of the ICC Code of the charge against India’s charge of the ICC Code of egular Sharjah their dreams. Fighters are and Tarec Saffiedine. Conduct which relates to “changing the condition of the ball Ravindra Jadeja.His Conduct for Players and supporter and Jebel taken through an intensive Baghdad proved his worth in breach of Law 42.3 of the Laws of Cricket, as modified by Honour Gordon Lewis AM is Player Support Personnel as a fighter by becoming the Ali Golf Resort & ICC Standard Test Match, ODI and Twenty20 International training program, led by Australia’s representative by rival managers following Spa member Gavin Reed carefully selected teams of lightweight WBC Muay Thai Match Playing Conditions clause 42.1”. The charge was on the ICC Code of Conduct an alleged incident that took once again proved he is the professional coaches, as World Champion in 2011 as laid following the conclusion of Friday’s play and after Commission and his place on the second day of king of the midweek 9 hole they compete for the title of well as K-1 champion of viewing television footage by on-field umpires Billy appointment, as per Article the first cricket Test at Trent France and Belgium. Mehdi events at Sharjah as he Bowden and Richard Kettleborough, third umpire Nigel Al Batal (The Champion). 5.2 of the ICC Code of Bridge last week.All Level 3 added to his success on For Season 2 Al Batal has is assisted by coaches Llong, all from the Emirates Elite Panel of ICC Umpires, Conduct for Players and breaches carry a penalty of Jorge Lopezand Cédric fourth umpire Ruchira Palliyaguruge as well as match Tuesday 29th July. Reed recruited 12 passionate the green and walk of with a Player Support Personnel, between four and eight E s c u d e r o . D u b a i - b a s e d referee Jeff Crowe.The incident that led to the charge who has a string of wins and semi-pro fighters, 2 worlddouble bogey 6. was finalised after the Suspension Points while FAST Athletic Training being laid took place in the afternoon when Philander was top 3 positions was actually The Division 2 prize on the class MMA coaching teams, Team will be providing captured on footage changing the condition of the ball by England cricket team Level 2 offences carry a fine fairly surprised to win both 1 professional athletic evening went to impressive responded to the Notice of of between 50-100 per cent p r o f e s s i o n a l a t h l e t e - scratching the surface with his fingers and thumb. The the Division 1 prize and conditioning team and youngster Michael Charge.The ICC also of applicable Match Fee standard coaching and footage, which was not aired during live coverage, was overall trophy when he Beisenwenger who shot a implemented an extensive t r a i n i n g i n s t r e n g t h , viewed by the umpires after the close of play.The penalty confirmed that the Judicial and/or up to two returned a one under 19 t r a i n i n g a n d n u t r i t i o n steady level par 18 points, Commissioner has Suspension Points. Two c o n d i t i o n i n g a n d point score. This was also was accepted by Philander without contest so there was no Beisenwenger who is one program. All designed to nutrition.This coming fall 12 need for a hearing.Penalties for offences included in Level convened a preliminary suspension points equates after he no scored the first of two German brothers help shape the contestants fighters, eager to prove to 2 of ICC Code of Conduct can range from 50 per cent to hearing after the Lord’s Test to a ban of one Test, or two hole, not correcting the into better, tougher and playing at the club is on the morning of Tuesday ODIs, depending on which the world they have what it 100 per cent of a player’s match fee and/or two Suspension distance measurement smarter fighters. steadily improving his 22 July. This will take place type of match is scheduled takes to become the best, device to his preferred Points. Two Suspension Points equates to a ban of one handicap which now stands A m e r i c a n R a y E l b e , will have an opportunity to Test, or two ODIs, depending on which type of match is via telephone conference next for the suspended yardages from meters at 12 from a 24 where it heading the Black Team, is prove just that through their scheduled next for the suspended player. call in which the Judicial player. caused him to overshoot a Brazilian jiu-jitsu (BJJ) began the season. blood, sweat and tears. azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg9)

TISSOT LAUNCHES DEDICATED QUICKSTER FIBA LIMITED EDITION 2014 By Qadeer Ahmad Siddiqui Dubai UAE: issot launches a limited edition watch dedicated to the FIBA Basketball World Cup Spain 2014. The inspiration comes from timing some of the most important matches in the world, as Official Timekeeper of FIBA since 2008. Tissot is known for its accuracy, which is the reason it makes such a good Timekeeper. The Tissot Quickster FIBA Limited Edition 2014 bears that famous precision that will further be showcased during the FIBA Basketball World Cup 2014, from August 30 to September 14, 2014 in Spain. During the tournament, Tissot will be providing fairness to the teams, that have already proven themselves in the FIBA Continental Championships and that will now be aiming for a worldwide recognition. This is what the Tissot Quickster FIBA Limited Edition 2014 stands for. Only 2014 of these watches, with the FIBA Basketball World Cup logo engraved on the caseback, will be produced. The love of the game is illustrated by a bright orange aluminium ring reminding wearers of the basketballs that rule the courts, the shadow of which is cast on the dial with a special black-onblack finish. The embossed surrounding of the counters give it a bold attitude fit to compete, while other details such as orange indices in the counters and stitching on the leather strap add to its stylish and sporty look. Tissot President François

Azad News UAE 8-14 August 2014, 12-18 Shawal 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007

BOLLYWOOD STARS SALIM AND SULAIMAN MAKE IT A NIGHT TO REMEMBER By Qadeer Ahmad Siddiqui Dubai UAE: ne of the most celebrated awardwinning music director-duos from India

Kurbaan, Dor, Rab Ne Bana Di Jodi, Ladies vs Ricky Behl, Satyagraha, Kaal, Aazaan and many more, the dynamic band mesmerized their fans, compelling them

Edition57pg10

THE HELLO KITTY SHOW WOWS FAMILIES AT THE DUBAI MALL By Qadeer Ahmad Siddiqui Dubai UAE: i t h t h e commencement of Dubai Summer Surprises, The Dubai Mall has prepared a number of

Ali Al Awar, who watched the Hello Kitty show with daughter Mahra, said: "I like taking my kid to this kind of shows. She enjoys it a lot. The music and the dances

took to the stage at the ‘Eid Mubarak Salim Sulaiman Live in Concert’ held recently at the Dubai World Trade Centre, as part of the ‘Eid in Dubai- Eid Al Fitr’

celebrations. Accompanied by Shraddha Pandit, a leading playback singer, Sreerama, Indian Idol 5 winner, Vipul Mehta, Indian Idol 6 winner, Raj Pandit, a young multi-talented artist from India, and other renowned musicians orchestrating the live music – brothers Salim and Sulaiman enthralled the audience with a string of super hit tracks that left the audiences in high spirits throughout the concert. The entire team was welcomed by several rounds of applause as they began to weave musical magic on stage, with an entertaining mix of foot-tapping, emotional and heartwarming songs.Featuring their chartbuster numbers from blockbuster Bollywood albums such as Fashion, Band Baaja Baaraat,

to dance and sing along till the end.The audience was also treated to a pleasant surprise in the form of Javed Jaffrey’s guest appearance during the show. The

versatile Jaffrey, well-known for his work as an actor, dancer, voice artist and choreographer, added a delightful element of fun with his impromptu short performance. All the artists bid farewell to their fans with a final performance on their popular track ‘Chak De! India' while waving the Indian flag on stage.The seventh edition of ‘Eid in Dubai Eid Al Fitr’ was organized by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM).The ‘Eid in Dubai’ celebrations are followed by Dubai Summer Surprises 2014, which commenced on 2 August and will run until 5 September, under the theme, The Fun Side of Summer.

amazing surprises that has heightened the city's festive spirit. One of the most enchanting additions to the DSS 2014 line-up of events and activities is the live Hello Kitty Show that runs at

the mall until 3 August 2014.Hello Kitty and her friends have been enthralling a large number of kids and their parents visiting the mall with a great song-and-dance performance live on stage. In fact, the costumed Hello Kitty team has left every member of the audience feeling all charged up after they took time off from their shopping sprees at The Dubai Mall, to catch their favourite cat in action. Children gathered around the stage to cheer for their favourite character and her pals during the 25-minute shows.Lebanese national, Dubai-based Mohammad Sabbouh, who watched the show with his son Omar, said:This kind of entertainment creates a lively environment. It makes the mall more festive, and it gives the guests the opportunity to avail themselves of different experiences other than s h o p p i n g a n d dining”.Meanwhile, Emirati

are wonderful they add to the bustling vibe of the mall. I feel that something special is happening whenever I see shows like this one, so I really think it's great.Excited and delighted were friends Gela Baser and Yssa Linton,both Filipino.Hello Kitty is such a cute character. I have been liking her since I was little, and until now I have a collection of Hello Kitty stuff. So, it is really wonderful to find this show here in The Dubai Mall," said Gela while Yssa added: I love Hello Kitty and I love The Dubai Mall. There is nothing else I could ask for at this time of the year.The 17th edition of DSS, which is organized by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), commenced on 2 August and will run until 5 September, under the theme, ‘The Fun Side of Summer’.

THE FUN SIDE OF SUMMER’ KICKS OFF TODAY WITH THE 17TH EDITION OF DUBAI SUMMER SURPRISES •World Premieres of Angry Birds Interactive Universe, The Decepticon Clone TRANSFORMERS show and Skylanders Spyro’s Adventures to take DSS to new level •Line-up of attractions and experiences to enhance Dubai’s position as year-round family tourism destination •Prizes worth AED 2 million including 6 BMW cars up for grabs during DSS 2014 from 2 Aug to 5 Sept

By Qadeer Ahmad Siddiqui Dubai UAE: he UAE’s leading finance comparison w e b s i t e , www.compareit4me.com, has expanded its regional f o o t p r i n t w i t h www.compareit4me.qa, the first platform of its kind to be launched in Qatar. Taking cue from its parent site’s successful debut in the UAE three years ago, compareit4me.qa provides a list of various products and offerings from major local and international banks operating in Qatar. It seeks to offer users a convenient and streamlined way of searching, comparing and applying for products such as savings and current accounts, personal loans, credit cards, car finances and home loans.Samer Chehab, Commercial D i r e c t o r , s a i d compareit4me.qa’s entry into the Qatari market comes as the country’s banking sector reportedly leads asset and loan growth in the GCC. According to the Qatar Central Bank, total assets of banks in Qatar reached QAR875 billion (USD240 billion) in 2013, with deposits increasing by 41 per cent. Loan portfolios also grew by 25 per cent in the first quarter of 2014.When looking for any form of finance, it’s critical to do your research, compare offers from all the

Thiébaud said: Being associated with such an international sport as basketball underlines our dynamic nature and our values of precision and performance. In turn, we will keep rising to the challenge of ensuring that success and victory at that level are firmly rooted in precision and fairness. Offering exclusive timekeeping services and unique designed watches also gives our passionate customers an additional reason to be proud of their c o m m i t m e n t t o Tissot.Patrick Baumann, FIBA Secretary General and International Olympic Committee (IOC) Member, said:We are extremely thankful to Tissot for creating a limited edition watch to commemorate the 2014 FIBA Basketball World Cup. Those lucky enough to get their hands on a Tissot Quickster FIBA Limited Edition 2014 should make sure to cherish this unique souvenir and specially made time piece long after the first-ever FIBA Basketball World Cup is over. It is through this type of initiative that our relationship with Tissot a FIBA Global Partner since 2008 has improved year after year and delivered great benefits.

MODHESH WORLD HERALDS COLD SUMMER FUN By Qadeer Ahmad Siddiqui Dubai UAE: xperience the Coolest Ice Rink and Ice Slopes in UAE It’s as cold as winter again in UAE, at least with two of the most exciting activities on ice – The Ice Rink and The Glide Track at Modhesh World located at Dubai W o r l d T r a d e Centre.Whether you are a professional ice skater or an experienced ice hockey player or a novice and just want to have fun on ice or even if you want to learn how to skate for the first time, you would surely enjoy the Ice Rink, and one of the most visited attractions in Modhesh World, the Glide Track, which has received more than 10,000 visitors since it opened on June 28.My daughter is an international champion in Ice Skating and she really enjoyed it here, not only because its one of the best ice skating rinks in the world, but there are also plenty of games and arcades to keep her engaged inside Modhesh World says Tania, a British

COMPAREIT4ME.QA LAUNCHES YARDSTICK FOR QATAR BANK OFFERINGS Comparison website to provide impartial information on the Gulf nation’s USD240bn industry

citizen as her daughter Thea soared to enjoyment at the Ice Rink. Thea is a 6 year-old kid who recently won the gold medal on

May 20 this year in an international skating competition held in The Dubai Mall.We also had fun watching the performance of the Queen On Ice” one of the highly anticipated shows in Modhesh World”. The Ice Rink, a delightful -5 degrees zone, is safe and secure with professional and friendly trainers from UK, Russia, Germany and Romania. It also offers special training and courses for several sessions, for individuals and for groups. The Glide Track, on the other hand is an exciting experience as kids slide down on tubes of slippery ice slopes in a rapid, hurricane-like motion. For more information p l e a s e v i s i t www.modheshworld.com.

banks and make an informed decision of what is best for you and your lifestyle,explains Chehab. Previously, comparing a range of banking products meant calling each bank to ask for more information. compareit4me.qa takes this out of the equation and allows its users to easily search through a myriad of offerings and even apply for t h e p r o d u c t s online.Comparison websites remain nascent in the Middle East unlike in developed markets such as the United Kingdom, where more than 52 per cent of residents had used comparison websites to compare banking and insurance products, as per RS Consulting’s latest survey.compareit4me is actively working to highlight the potential of comparison websites in the region and has seen its UAE site as an impressive success story, which they hope to replicate in Qatar. Chehab says the emergence of this segment bodes well for both consumers and banks. compareit4me was built to help consumers make accurate financial decisions, but we also help the banks achieve their goals. By displaying and comparing various offers, we help banks connect with motivated and informed users, who have already gone through the research phase and are now ready to commit,” he adds.

ROGER DUBUIS ORGANISES VIP CONSCIOUS SUHOUR IN ORDER TO HIGHLIGHT CHARITY INITIATIVE By Qadeer Ahmad Siddiqui Dubai UAE: oger Dubuis, a leader in Fine Watchmaking and pioneer of contemporary skeleton calibres, recently organised a VIP Suhour for some of the UAE’s prominent personalities, in order to further their “Time for Change” charity initiative and other projects beneficial to society as a whole. The Suhour was hosted by Mona Bin Kalli, Director of H.H. Sheikha Manal Bint

world.The Excalibur Skeleton Double Flying Tourbillon is a groundbreaker in the world of watchmaking. A masterpiece from a Maison known for its daring technical innovativeness, the timepiece brings together for the first time the skeleton and the double flying tourbillion in an extravagant exercise in style and watchmaking expertise.The timepiece is powered by the extremely technical RD01SQ movement, comprised of 301 parts that ensure greater precision thanks to a differential system that averages the rates of the two tourbillons. As with every other masterpiece from the Roger Dubuis collections, the Excalibur Skeleton Double Flying Tourbillon carries the Poinçon de Genève, the seal of watchmaking excellence. The “Time for Change” auction will run from August 15th 2014 until March 15th 2015. During this time passengers on all Emirates flights and visitors to the Roger Dubuis boutique at E m i r a t e s To w e r s c a n submit bids for a chance to own a collector’s dream. The winning bidder will be invited for a VIP visit to the Roger Dubuis Manufacture in Geneva.Those interested can view and submit their bids for the Excalibur Skeleton Double Flying Tourbillon at the Roger Dubuis Boutique at The Boulevard, Emirates Towers in Dubai up till March 15th 2015. Roger Dubuis Boutique details in UAE The Boulevard at Emirates Towers, Dubai Tel: +971 4 325 2211 The Galleria at Sowwah Square, Abu Dhabi Tel: +971 2 622 7807

Mohammed Bin Rashid Al Maktoum Cultural Office at the Roger Dubuis boutique in Emirates Towers. The function was attended by some of the leading women from UAE society, who got together to discuss various charity schemes for the benefit of society, including t h e R o g e r Dubuis–Emirates Foundation “Time for Change” initiative.We are endless hours of fun for the August to 6 September. The extremely pleased to be GUIDING KIDS AT MODHESH WORLD able to host this gathering of some of the country’s prominent women in an effort to further promote programmes that benefit society as a whole,” said Jean-Marc Pontroué CEO of Roger Dubuis. “This gives us an opportunity to express our gratitude and ongoing commitment to the people of the UAE as we malls and souqs across final week’s draw will see edition to further enhance entire family.DSS 2014 is join together with them in Dubai can take advantage one additional winner bringing to its audiences a the emirate’s position as a celebrating the blessed of special offers and walking away with the mega year-round family tourism superb line-up of events led m o n t h . T h e “ Ti m e f o r by the World Premieres of discounts of up to 70 per bumper prize of this year’s destination. Change” initiative will raise cent on a wide range of promotion, a BMW X5! O r g a n i s e d b y D u b a i the Angry Birds Universe funds for the Emirates merchandise including Interactive Experience at Festivals and Retail Airline Foundation through designer apparel, Establishment (DFRE), an M o d h e s h W o r l d , T h e a silent auction of a unique homeware, electronic agency of the Department of D e c e p t i c o n C l o n e piece: the Excalibur goods, fashion, jewelry, Tourism and Commerce TRANSFORMERS Show at Skeleton Double Flying accessories and much B u r J u m a n a n d t h e Marketing (DTCM), DSS Tourbillon. The timepiece, By Qadeer Ahmad Siddiqui Dubai UAE: more, while getting the 2014 from 2 August to 5 S k y l a n d e r s S p y r o ’ s elieve in your child’s ability to throw and shoot a ball designed exclusively for the opportunity to win great September will be offering a Adventure at City Centre in the ring or in the air, to put up the puzzles partnership, is Roger prizes.Shoppers spending multitude of reasons why Mirdif and City Centre Deira. together and to interact with other kids, from all D u b u i s ’ m o s t i c o n i c AED200 at a participating one should visit or stay in In addition, a range of over the world, harmoniously while having fun. At creation, a true collector’s engaging family-oriented mall stand the chance to win Dubai during the summer. Modhesh World, children are entrusted with tasks, as their item! All the proceeds of the up to AED 2 million worth of With an exciting calendar of experiences and activities loving attendants acts as their brothers and sisters, to auction will go towards the prizes including 6 BMW unique attractions, DFRE are ready to be unveiled in a encourage them to succeed even in their smallest E m i r a t e s A i r l i n e cars. Raffle draws will be will be rolling out “The Fun w h o l e n e w l e v e l o f assignments and missions and learn the values of F o u n d a t i o n ’ s m a n y held each week with one entertainment that Dubai is Side of Summer”, this DSS responsibility while instilling happiness, which they can programs dedicated to person winning a luxury car which is promising to weave kicking off this summer.And, bettering the lives of also utilize as they grow up. every Saturday from 9 its magic yet again with a n a m a z i n g s h o p p i n g children all over the azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg10) By Qadeer Ahmad Siddiqui Dubai UAE: n extraordinary month of events, attractions and experiences await residents and families from around the world, as Dubai’s muchawaited summer festival, the Dubai Summer Surprises (DSS) returns today (Saturday 2 August) for its 17th successive

experience will enliven the atmosphere even more, creating a rush of excitement among shoppers who look forward to giving their wardrobes, home décor and offices a refreshing facelift. Throughout the summer festival, shoppers visiting numerous

30,000 SMILES GATHERED DURING EID AT MODHESH WORLD By Qadeer Ahmad Siddiqui Dubai UAE: ollowing the s u c c e s s f u l conclusion of the Holy Month of Ramadan, families and children opted for superb activities, amazing attractions and endless fun at Modhesh

Azad News UAE 8-14August 2014, 12-18Shawal 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007

Edition57pg11

attacks becoming more sophisticated,said John Chen, Executive Chairman and CEO, BlackBerry. The acquisition of Secusmart underscores our focus on addressing growing security costs and threats ranging from individual privacy to national security. This acquisition bolsters our security solutions with leading voice and data encryption and antie a v e s d r o p p i n g technologies, and furthers BlackBerry’s security leadership in end-to-end m o b i l e solutions.BlackBerry and Secusmart have previously partnered to offer Secusmart’s innovative technology to customers that have the most demanding security needs. In fact, last year, the S e c u S U I T E f o r BlackBerry® 10 solution was selected by Germany’s Federal Office for Information Security for

significant opportunities to introduce Secusmart’s solutions to more of BlackBerry’s government and enterprise customers a r o u n d t h e world.BlackBerry’s acquisition of Secusmart is the latest demonstration of the company’s commitment to being the first name in enterprise mobile security. This commitment is why BlackBerry customers include all G7 governments, 16 of the G20 governments, 10 out of 10 of the largest global enterprises in each of the pharmaceutical, legal and automotive industries, and the five largest oil and gas companies. BlackBerry has more security certifications than any other vendor and is the only mobility solution to receive “Full Operational Capability” (FOC) approval to run on U.S. Department of Defense networks. For more information, visit www.blackberry.ae

OOREDOO GOES LIVE IN MYANMAR Ooredoo Introduces High Definition Voice Calls and Fast, Affordable Internet for all By Qadeer Ahmad Siddiqui Dubai UAE: oredoo, the mobile telecom operator bringing high definition (HD) voice calls and fast internet for all in Myanmar, has announced the availability of its crystal clear voice calls and fast internet services in three of Myanmar’s major cities, Mandalay, Nay Pyi Taw and Yangon, as part of final preparations for commercial launch later this month.Initially Ooredoo will provide a bundle of life-

enriching services free of c h a r g e i n a k i c k o ff promotion. This is the first t i m e t h a t telecommunications services have been so readily accessible for the nation’s people. In another first not only for Myanmar, but globally, Ooredoo is rolling out a next generation, purely UMTS900 network, with some of the most advanced 3G technology in the world, which will also future-proof the network being built. The benefits of this technology include a stronger signal, crystal clear sound and fast internet.As Ooredoo works towards a commercial launch, coverage will rapidly extend beyond these three main cities to include 68 cities and

towns by 15 August, 2014. The company is quickly striving to connect as many people as possible, enabling them to experience lifeenriching and affordable services f i r s t - h a n d . To p a r t i c i p a t e customers need to simply register and purchase a SIM card for US $1.50 (1,500 kyats). SIM cards are readily available from one of Ooredoo’s 6,500 dealers.Dr Nasser Marafih, Group CEO, Ooredoo said: “During the past year Ooredoo has set out to break down all the barriers that have limited the Myanmar people’s access to the best quality voice and fastest internet experience. Our aim is to support Myanmar’s people and help them achieve their vast potential. We believe the services we provide will be transformational and have the ability to bring change to every aspect of our customer ’s lives, from education, to healthcare, in traditional sectors like agriculture as well as driving modern-day ICT development and innovation. As a Group we

are passionate about the ability of our technology to enable human g r o w t h , particularly in nations aspiring for a better, more connected future, and nowhere is this more true than in Myanmar.Ross Cormack, CEO O o r e d o o M y a n m a r, commented: “We are so excited to have met our commitment to bring mobile telecommunications to the people of Myanmar, edging us ever closer to being able to serve the nation’s huge demand for mobile t e c h n o l o g y. A s w e undertake final preparations for launch and optimise the network, we would like to extend an invitation to those living in Mandalay, Nay Pyi Taw and Yangon to try out our next-generation technology, hence our offer of free services during this time. By August 15 we will deliver high definition voice calls, stronger signal and fast internet everywhere we have coverage. We are working hard to deliver our services to as many people

as possible and ensure ready availability of SIMs

innovation. Made by heating the mixed powders at 1800°C in an over pressure atmosphere of nitrogen, it is known for its s u p e r i o r w e a r resistance.The ‘old bronze’ colour gives the watch case a rugged, lived-in appearance. This is a watch that seems to have a story or two to tell about where it has been. The choice of leather for the strap adds to the windswept and mysterious appeal of this undeniably cool and manly timepiece.Hard as nails, light as a feather:The materials may give this DiaMaster its look, but it is the movement that gives the watch its soul. Rado innovations are usually seen in the materials used for the outside of our watches – this DiaMaster also has a Rado innovation on the inside.

Lightness and comfort are two qualities that are always taken into consideration at the design stage of a new Rado watch. As the Si3N4 TiN that is used for the RHW1 is half the weight of high-tech ceramic Rado usually uses, it was important to develop a movement that was equally light, but that suited the personality of the watch. The first stage was to remove the oscillating weight, so this had to be a hand-winding mechanical watch. Next the plates and the bridge, which are traditionally made in brass were replaced by lightweight aluminium. Aluminium is known for its low density and, therefore, for its lightness as well as its durability. In order to make the aluminium parts even more durable, they have been anodised to increase their hardness.

renowned family edutainment destination during the 3 days of Eid from July 28 to July 30,

2014.Angry Birds Universe, based on the most downloaded game in the world, took the No. 1 spot as expected, after its world premiere on the first day of Eid. Fans from all ages of the global phenomenon, were all patient enough to fall in a long queue, to experience the tremendous excitement inside the Angry Birds-theme park which i n c l u d e s , D r o p Zone, Rocket Launcher, Earthquake Table, Gear Station, Wall Climbing, Pulley Power, Magnet Mountain, Car Racing, iPad Station, a humongous Sling Shot, Laser Maze, Climbing

Little Stars Zone, a free area that focuses on sports plus arts and crafts, sponsored by DEWA as part of their mission to improve the lives of children all over the world through instilling the values of preserving our natural resources and the environment. Modhesh World located at Dubai World Trade Centre is open until September 8, 2014 and is considered by many, as one of the most exciting and most popular ‘edutainment’ destinations with the goal of putting a smile in everyone’s face.

By Qadeer Ahmad Siddiqui Dubai UAE: eading international aviation fuel supplier Air BP continues to grow its business in the Middle East with the successful inauguration of

stakeholder in the project, culminating in a safety oversight audit which took place successfully on 29th June.The new location provides HeliDubai with increased flexibility as it enables the operator to

its first off–airport site in the region. The new location, at the HeliDubai Fesitval City (DFC) Heli-pad, was the venue for the test refuelling of HeliDubai’s Augusta 109 by the Air BP operations team in June. Following the successful fuelling, complete control of HeliDubai’s fuelling operations was handed over to its operational team as HeliDubai became the first Air BP customer in the Middle East to sign up to the OMEGA programme. Air BP’s customer focused OMEGA Operations Manual for External General Aviation - product is a tailored operational support and training programme which has been designed to ensure that customers such as airport operators, heliport operators and refuelling contractors can achieve high levels of operating standards when handling fuel. Air BP and HeliDubai worked closely to tailormake from the ground up both the package of fuelling equipment and operating procedures required at the site. The Dubai Civil Aviation Authority (DCAA) has also been a key

balance more efficiently the passenger-to-fuel weight load enabling a greater number of passengers to travel through the heliport. Air BP anticipates that the bespoke fuelling operation will prove to be highly popular with DFC, the operator, and customers alike.We are very pleased to report that this project, which was first conceived in 2012, has finally culminated in the first fuelling at the HeliDubai Festival City Heli-pad.The fuelling was very successful and the operation went very s m o o t h l y, s a i d R o b e r t Gerritsen,Air BP’s General Aviation Business Manager Middle East and Africa.It has been a real team effort to get to the first fuelling at our first OMEGA site in the Middle East, and we are delighted to have realized this project together with the HeliDubai team.The Heli-pad at DFC was opened last year and comprises two pads with a 15 tonne total capacity at the 520 hectare (1,300 acre), premier waterfront urban development.

SEPTEMBER’S LINE UP AT THE MUSIC ROOM

By Qadeer Ahmad Siddiqui Dubai UAE: t’s September! The city has vacationed, relaxed, recharged and is ready for adventure and world class entertainment. Your stage for great entertainment, The Music Room, has lined up events from all over the world and from various musical backgrounds… from

and affordable compatible devices. We are confident that the feedback from our new customers will assist us greatly in enhancing our network in time for our commercial launch.Upon commercial launch Ooredoo will release further details regarding the variety of life-enriching services that will be available to its customers. These will include initiatives that serve the nation’s high demand for education, application’s that help improve maternal healthcare, solutions that help the country’s unbanked and technology that improves the productivity of the nation’s large agriculture sector.

RADO DIAMASTER RHW1 LIMITED EDITION Modern materials and a masterful movement for ultimate lightness By Qadeer Ahmad Siddiqui Dubai UAE: he ability to reinvent, constant innovation and pushing the boundaries to effect real change. If this is Rado, then the Rado DiaMaster RHW1 Limited Edition is the epitome of the brand.The show-stopping stand out piece in a collection of pared-down design watches, the Rado DiaMaster RHW1 mixes the Rado business of hightech materials with the pleasure of adding something new in the world of watchmaking - this time an unusual movement for a high-tech ceramic watch.The case material was chosen for being twice a s l i ght as standard ceramic. Si3N4 TiN is a form of high-tech ceramic composite that Rado has researched and developed in its latest quest for

World with a recordbreaking 30,000 number of visitors from different nationalities visiting the

Wall, Planetarium and most extraordinarily the ‘Be the Bird’ experience where children are propelled into a safe zip line that will knock over huge and soft foam structures, just like in the game itself.The rave and crave for cold weather elevates Ice Rink and Glide Track to the No.2 spot, as they are two of the coolest rides in the region, literally a n d f i g u r a t i v e l y. Professional skaters, beginners and anyone who just wants to enjoy iceskating and ice slopes, chose to have fun with this astonishing attraction, which also offers private skating classes as low as AED 50.00 with professional trainers from Europe.In the third, fourth and fifth positions in terms of popularity is the Horror House, Bump Car and the

AIR BP COMPLETES FIRST FUELLING AT MIDDLE EASTERN OFF-AIRPORT LOCATION HeliDubai becomes first Air BP OMEGA customer in the Middle East

Anodisation changes the structure of the metal near the surface of the aluminium and also makes it easier to colour. In the case of the RHW1 the plates and bridge are black. Aluminium movements were used in pocket watches in the late nineteenth and early twentieth centuries because of their lightness. It was this past trend and focus on lightness that inspired Rado to use such a movement – the RHW1, which is exclusive to Rado for the first time in an extremely light and hightech wristwatch. A s e v e r, t h e R a d o designers have given this limited edition a modern twist to create a watch that oozes 21st century style. Rado: typically unconventional ideas lead to outstanding design.

African stars to a phenomenal British rock n’roll pianist, from Nepalese rockers to Amy’s soul rhythms, an electrifying month is right around the corner. ABOUT THE EVENTS: Friday, 5th September ∞ Ben Waters∞Dhs 100 The UK’s number one Rock N Roll pianist and his band come to Dubai to bring their fiery brand of Rock N Roll, Blues and Boogie! Ben Waters is a favourite of

Jools Holland, the Rolling Stones and the Kinks. His new album “Boogie 4 Stu” features huge names such as Mick Jagger, Keith

Richards, Charlie Watts, Ronnie Wood,Bill Wyman, Jools Holland and PJ Harvey. Saturday, 6th September ∞ Mike Rua ∞Dhs 80 Reggae Loverz’ Crew, Locked Key Entertainment and Dohty Family are bringing to you a talented “Mugithi” singer!From the churches of Nairobi to the stages of more t h a n 3 0 International destinations, Mike Rua has always been passionate about music! Mugithi, a form o f m u s i c originated by the Kikuyu people of Kenya is gaining popularity in Africa and is being introduced across the globe. Featuring Dohty’s Family DJ Daddie Ramosh. One man, one guitar, African rhythms! Tuesday, 9th September ∞ Jam Night ∞Dhs 50 The Music Room’s long running institution of Jam Night sees the stage taken over by Dubai-based musicians who never cease to impress us with their talent. It’s their place and their time. Not one to miss. Friday, 12th September ∞ A m y WinehouseTri bute ∞Dhs 100 Gyp Kenton is the UK’s most authentic tribute to Amy Winehouse! Vocally

a n d visually, she is the Best!“Back to Black” is t h e fabulous b a n d behind G y p , comprising some of the most talented musicians in the UK to creating a fantastic onstage presence! The band premiered in 2008 at London’s Jermyn Street Theatre and were immediately booked to headline t h e Basildon Festival, playing to 25,000 fans. You won’t get enough of them! Friday, 1 9 t h September ∞The Rock Shawarma ∞Dhs 70 R o c k Nation presents The Rock Shawarma, a melting pot of rock, metal, classic rock, punk and indie beats!A night full of surprises featuring the acclaimed international industrial rock quartet from Delhi, CIRCUS; an album launching from UAE’s death metal band, PERVERSION; a dedication to the metal band, IRON MAIDEN by one of the most talented band, FLAMES REIGNITED and a performance by the award

winning quintet, POINT OF VIEW! Support acts from the local scene: Desert Ramblers, Anthems, Riff Raff, Loose Cannons, Core 304, Spitfire and AKB. Friday, 26th September ∞

Robin & The New Revolution ∞Dhs 70 Mainstage presents Robin & The New Revolution, the biggest Rock band in Nepal! Their music is a blend of funk, blues, slow rock and folk tunes mixed with down to earth words elevating patriotism. With 5 albums released and another one coming out, their concerts have been sold out all over the world! They will be supported by local band, Moonshine.

azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg11

AUGUST HAPPENINGS FROM THE FRENCH BAKERY PASCAL TEPPER: Say ‘Bonjour’ to Win Sweet Prizes Pascal Tepper Bakery gives Baskets to first 70

Azad News UAE 8-14August 2014, 12-18 Shawal 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007

Edition57pg12

WORLD PREMIERE OF TRANSFORMERS LIVE SHOW AT BURJUMAN ELECTRIFIES AUTOBOT FANS IN DUBAI Summer celebrations in Dubai kicked off with an action-packed start as characters from the popular By Qadeer Ahmad Siddiqui Dubai UAE: RANSFORMERS series landed in BurJuman for their first-ever stage performance in the Middle East, under license from Hasbro Inc. Media attended a live stage performance on Saturday

2nd August to mark the opening weekend of the 10day show and the launch of Dubai Summer Surprises 2014, a month-long festival of exciting family entertainment and fantastic shopping deals. After the show, journalists and their families enjoyed a Meet and Greet with the three legendary Cybertron inhabitants OPTIMUS PRIME, MEGATRON and BUMBLEBEE before catching the first photo opportunities with a yellow

Camaro similar to the car in the movie franchise and TV series, newly on display in BurJuman.Presented by Dubai Summer Surprises (DSS), in collaboration with BurJuman, ‘The Decepticon Clone’ mall event show will run until August 9th. The 20minute show brings to life the AUTOBOTS and D E C E P T I C O N MEGATRON along with two human actors in three performances daily at 6:00pm, 7:30pm and 8:50pm, each followed by Meet and Greet opportunities offering children the chance for a personal encounter with their favorite onscreen robots.As one of the pioneering players in Dubai’s retail scene and a long-term strategic partner of DFRE events, BurJuman is looking forward to taking part in Dubai Summer Surprises once again. This year marks an important step in our strategic partnership as we collaborate with DSS to bring this highly popular global entertainment brand, TRANSFORMERS, to Dubai with a world premiere

TARGETED ADVERTISING WORKS BETTER A Reminder That One Size Doesn’t Fit All, says TNS By Qadeer Ahmad Siddiqui Dubai UAE: ven in these times of d i g i ta l ma rke ti n g communications, regional marketers would do better to tailor advertising messages than expect onesize to fit all, according to Steve Hamilton-Clark, CEO, TNS MENA, one of the world’s largest custom market research organisations.Research has again shown that there is no cookie-cutter approach t o m a r k e t i n g communications.We may be in a digitally connected world, but it would appear that the same advertising message is best repositioned for each geographic footprint, or even profile.We must go deeper and find out about each segment to ensure the right audience gets the right message and their needs are met,he said.HamiltonClark was citing the TNS AdEvalTM Normative Databank (Norms) c o m p r i s i n g a n amalgamation of consumerbased campaign testing research across regional markets that campaigns that have higher novelty value (i.e. better than expected), affective impact and personal relevance overall are more successful in building strong brands in the long-run.Interestingly, he also confirmed that not all markets respond to same ‘style of message’. For example, advertising message providing great entertainment value

live show i n t h e mall,said L e i g h Regan, C h i e f Operating Officer at BurJuman .BurJuma n will be displaying the yellow Camaro, similar to the car that transforms into BUMBLEBEE, until 5th September, where kids can pose with the car and win great prizes by sharing their pictures online. Dubai Summer Surprises is organised by Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of To u r i s m a n d Commerce Marketing. DSS, which began on 2 August and will run until 5 September, promises a month-long festival of valuable shopping deals and fun-filled, familyoriented entertainment throughout the city.The Decepticon Clone’

becomes more critical in the UAE with one-third of the respondents mentioning the same; whereas ease of comprehension and good fit with brand persona get higher mentions in Saudi Arabia.Although the core message may remain the same, the actual style of delivery needs to be carefully considered. The UAE consumer is open to a dose of humour, quirky facts, and willing to read into the nuances of a tongue-incheek, abstract message delivered in a few words. By contrast, that approach is unlikely to work for the broad spectrum of Saudi consumers wherein the marketer should consider a straight-to-the-point message or storyline that is easy to understand, while guiding the consumer to take specific action,he suggested.TNS MENA’s unique syndicated programme, ‘TNS Brand & Ad Health Tracking Norms’, reflects actual consumer decision-making, with specific focus on Middle Eastern brands. The benchmark spans more than 120 brands, including 45+ FMCG, durable and financial categories across the GCC region.

Regal Ballroom.From 10:00am, teams of 10 will be able to take part in 10 games across 10 separate

arenas, including archery, ‘human fuzz ball’, giant twister, and water relay challenge and more.All proceeds will go to Starwood’s Roads to Awareness (R2A) campaign, a campaign that has been making a positive difference to children in the communities Starwood operates in since 2008.

live events licensee in the region. More details of TRANSFORMERS activities and related promotions can be found on BurJuman’s Facebook page a t : https://www.facebook.com/i tsBurJuman.

Every year between April and November, employees throughout Europe, Africa and the Middle East organise fundraising events to support UNICEF, the children’s rights and emergency relief organisation.Teams wishing to participate in the Indoor Olympics at The St. Regis Saadiyat Island must register by 7 August, with a cost of AED 5,000 per team. Supporters, flags, corporate branding a n d o t h e r promotional materials are allowed. For more information, please contact

wensdae.lucas@stregis.c om or call +971 2 498 8678.

establish ing the universit y ’ s eBusine ss lab, which provides students with a simulate d SME business environ ment.The first of its kind in the UAE, the eBusiness lab is a unique initiative, designed to give students practical use of the industry’s Enterprise Resource Planning (ERP) application by SAP, a leading vendor in integrated business solutions. The lab

itself has b e e n created to replicate that of a typical departmen talized office.Thro u g h simulated business scenarios, students will experience typical departmental sales, procurement, accounting & HR processes often carried out within large corporations and more established SMEs, which allows them to gain hands-on experience of a real-life business environment.Being able to

Pascal Tepper, one of the first-ever Waffle recipes was penned in an anonymous manuscript entitled Le Ménagier de Paris in the late 14th century, after it was discovered that batter or dough could be cooked between two plates.Over the centuries, the recipe has been perfected time and

again and now Chef Pascal brings his version to Dubai, available only at TECOM’s favourite Pascal Tepper French Bakery. At just Dhs 35, Pascal Tepper’s take on the Waffle comes with wild berry compote, whipped cream, organic maple syrup and chocolate sauce.Call 04 454 2408 or visit www.pascaltepperfrenchba k e r y . c o m a n d https://www.facebook.com/ pascaltepperfrenchbakery Keep Cool At Pascal Tepper With Tea Jay, On The Rocks Tea, nicely iced with carefully fused exotic blends: This summer, stay cool and try Pascal Tepper’s own take on the ‘the modern tea culture’ with Tea Jay, a tempting selection of premium organic blends, cleverly brewed and nicely iced using a speciallydesigned, u l t r a contemporary samova.PT’s Tea Jay uses blends of the finest tea leaves, mixed with organic fruits and herbs, cleverly fused at your table, first in hot water, then dribbled over ice. Just Dhs 35 a samova, serves two.For more seasonal eats and treats log onto www.pascaltepperfrenchba kery.com or visit Pascal Tepper French Bakery in Media City, open from 7am until 9pm during Ramadan. For Dine-in, Take-Away, Deliveries and Catering, call

Tepper’s predictions, visit https://twitter.com/pascal_t e p p e r a n d https://www.facebook.com/ pascaltepperfrenchbakery Deliveries increase by 50 Per Cent at Pascal Tepper: Pascal Tepper French Bakery has reported a 50 per cent increase in its delivery sales as the summer season sets in, according to General Manager Michel Saab. “As the Emirates heats up, so has the demand for our delivery service to offices and homes in the neighbourhood,” he said. The delivery arm of the business has expanded to meet higher demands and currently delivers in Tecom, JLT, Marina and Greens. Order between 4pm and 8pm to receive a 15% discount. Click here to see the menu.Call 04 454 2408 o r v i s i t www.pascaltepperfrenchba k e r y . c o m a n d https://www.facebook.com/ pascaltepperfrenchbakery Pascal Tepper’s Delivery Service Expands Footprint: TECOM’s favourite dine-in bakery is upping the ante on its delivery service bringing more of its home-baked cuisine to your office or home front door as it expands its reach to now cover Dubai Marina, TECOM, JLT and the Greens, alongside Internet City, Knowledge Village, Al Sofouh and, of course, Media City. Pascal Tepper’s delivery service kicks off for breakfast right up to a last run at 8:30pm each evening, delivering freshly prepared French fayre, from baked Parisienne baguette with coffee to start the day, to a selection of Chef Pascal’s famous deserts to treat the family, and everything in between from smoothies, to salads, to hand-made chocolates. Order for delivery between 4 and 8pm and receive a 15% off your tab. Call 04 454 2 4 0 8 o r v i s i t www.pascaltepperfrenchba kery.com

TISSOT T-RACE TOUCH ALUMINIUM Athletic boost By Qadeer Ahmad Siddiqui Dubai UAE: perfect match between the Tissot TRace and the Tissot Racing-Touch has given way to the creation of the ultimate modern sports watch – The Tissot . This timepiece shares the Tissot T-Race’s passion for fast motorsports, which further inspires their style. The amazing ability to provide wearers with 11 tactile functions at a tip of a fingertip, comes from its Tissot Racing-Touch side. The Tissot combines the great qualities of two amazing pieces, while transpiring an essence of athletic youth and dynamism. The aluminium touch adds to the sporty look and style as it makes it easy to give it those colourful blue, green, orange and black cases. It also has a great advantage of being very light, making it perfect for a sports watch such as this one. Race EasyIf you are looking for a sports buddy,

CANADIAN UNIVERSITY OF DUBAI CREDENTIAL RECOGNISED AT PRESTIGIOUS INTERNATIONAL CONGRESS By Qadeer Ahmad Siddiqui Dubai UAE: r Ahmad Jaffar, one of the Canadian University of Dubai’s most senior faculty members has been honoured with An Education Leadership Award at the prestigious World Corporate Universities Congress in Mumbai. Dr Ahmad was selected by a panel of judges comprising industry professionals from across the globe.Dr Ahmad, Chair of the university’s EBusiness program, was selected in recognition of his contribution to align quality education with the needs of the industry through a number student-centered learning initiatives including

04 454 2408. Pascal Tepper gives ‘Le Tour De France’ prediction winners prizes:The team at Tecom’s favourite modern dine-in bakery Pascal Tepper has given prizes to “ L e To u r D e F r a n c e ’ prediction winners. More than 15 winners came to receive their prizes. The competition was held on Pascal Tepper ’s social m e d i a c h a n n e l s . To participate in all Pascal

TRANSFORMERS Show is produced and created by Invent Creative & Event Solutions, Hasbro’s official

THE ST. REGIS SAADIYAT ISLAND, ABU DHABI TO HOLD CHARITY INDOOR OLYMPICS EVENT IN SUPPORT OF UNICEF The St. Regis Indoor Olympics Held on 23 August, with All Proceeds Going to Starwood’s ‘Road to Awareness’ Campaign By Qadeer Ahmad Siddiqui Dubai UAE: he St. Regis Saadiyat Island Resort, Abu Dhabi is set to hold an Indoor Olympics charity event on 23 August in the resort’s

By Qadeer Ahmad Siddiqui Dubai UAE: ascal Tepper, the modern dine-in French Bakery located on Dubai Media City’s main drag, is giving 70 baskets as gifts on the 4thof August to the first 70 visitors walk In and say ‘Bonjour’. Visitors can win a nice basket full of fresh Viennoiseries that are hot, fresh, tasty and crunchy. Order for delivery between 4 and 8pm and receive a 15% off your tab. Call 04 454 2 4 0 8 o r v i s i t www.pascaltepperfrenchba kery.com Pascal Tepper Tells The Tale Of The Waffle: According to Master Chef

provide students with exposure to real-life, complex business situations through our eBusiness lab is an excellent way for them to gain a realistic understanding of what it’s like to work in the corporate world,” said Dr Ahmad. “The SAP-ERP system in our eBusiness lab is used by an impressive number of companies including Emirates Airlines, Spinneys and DEWA, along with SME companies both here in the UAE and globally. Our students know that they’re getting an authentic insight into business procedures with a view to gaining a potential head start to future employment upon graduation.

this is it! Not only will you be proud to have the Tissot by your side with its stylish appearance thanks to its aluminium features and smooth synthetic strap, but, it will also push you to go further, no matter what the sport of the day may be. It will measure all your times and laps with its chronograph (add/split/lap) function, not letting you forget how far you need to go, yet giving you that boost by letting you know how far you have already come with its logbook function keeping track. All that’s left for you to do is just go for it, and don’t worry, the compass function will make sure you never lose your way. Features:Swiss made , Q u a r t z movement,Aluminium case Tactile scratch-resistant sapphire crystal with antireflective coating,Water resistance up to a pressure of 10 bar (100 m / 330 ft),Synthetic strap with standard buckle.

ADNOC DISTRIBUTION ANNOUNCES CLOSURE OF AL SAMHA 1, ZAFARANAH AND AL MUSHRIF SERVICE STATIONS FOR GENERAL MAINTENANCE WORK • Service Stations Equipped with Modern Fit outs to Reopen by End-2014 • Customers Advised to Use Nearby Service Stations during Interim Period By Qadeer Ahmad Siddiqui Dubai UAE: DNOC Distribution has announced the closure of Al Samha 1, Zafaranah and Al Mushrif service stations in the emirate of Abu Dhabi beginning 3 August, 2014 for a period of four months. Part of the company’s ongoing efforts to modernise its service station network, the closure will facilitate the deployment of general maintenance works as well as upgrade of equipment and machinery.ADNOC Oasis convenient stores at Al Samha 1 and in Al Mushrif service stations will continue to remain operational during the maintenance period, while the ADNOC Oasis store in Zafaranah will be closed. ADNOC Distribution has also announced the use of alternative service stations to ensure customers are not inconvenienced by the closure. People heading from Zayed Sports City towards Corniche and using Al Mushrif Service Station are advised to use Al Manassir station, while those travelling from the Corniche towards Al Mussafah may use the Khaleej Al Arabi Service station located directly opposite Al Mushrif Station or the Al Bateen Old Market s t a t i o n . A d d i t i o n a l l y, people driving out of Abu Dhabi city and using Zafranah Station are advised to use Al Ittihad Station and Air Wing

service station on Muroor Street, while those driving towards Abu Dhabi via Muroor road may use the Police College station and Al Dana station. Al Samha 1 petrol station, which mainly serves Abu Dhabi Dubai highway, has been provided with six alternative stations. Those travelling from Abu Dhabi to Dubai are advised to use Al Shahama station located before Al Samha 1 station, KIZAD station located after Al Samha 1 and the Sieh Shuaib station. Motorists travelling from Dubai to Abu Dhabi can use Ghantoot station, Al Jaraf Station and Al Samha 2 station located opposite Al Samha 1.Khalid Hadi, Vice President, Marketing and C o r p o r a t e Communications at ADNOC Distribution, said:ADNOC Distribution is keen to fit its service stations with latest equipment and advanced technologies to meet the growing demand for our products and services as well as to upgrade our facilities to the highest international standards. The closure of these three stations is part of our regular maintenance plan which covers our entire service station network.The overhauling will increase our capacity and readiness to cope with the changing customer needs, whether for fuel or other services and products.

BIBF SIGNS MOU FOR ISLAMIC BANKING MBA WITH UNIVERSITY OF BOLTON (UK) By Qadeer Ahmad Siddiqui Dubai UAE: IBF signed an MoU with the University of Bolton (UK) to develop an MBA in Islamic Banking. As per the MoU, which was signed in the UK, BIBF will act as lead content provider for the Islamic Finance subjects and will supervise all dissertations, while the University of Bolton faculty will deliver the core MBA subjects. Graduates of BIBF’s Islamic Finance programmes will be eligible for exemptions from some of the subjects, providing them with a shortened pathway to obtain an MBA with a specialisation in Islamic Finance.The initiative further bolsters our position as the global content provider of choice for Islamic Finance. We expect the new programme to become an attractive means for students globally to develop expertise in Islamic Finance, and for

our graduates to further their studies in the UK.”, BIBF Director Ms Solveig Nicklos said at the signing.According to a recent BIBF research paper, the Islamic financial sector, which in 2012 had an overall asset valuation of more than 1,350 billion d o l l a r s g l o b a l l y, i s expected to create anywhere from 250,000 to 1 million professional Islamic finance jobs worldwide by 2020. The University of Bolton is a leading academic institution renowned for its vocationally-focused and industry-relevant degree programmes with an exceptional track record.

SEGA REPUBLIC IS NOW HOME TO OFFICIAL ‘SONIC THE HEDGEHOG’ MEMORABILIA By Qadeer Ahmad Siddiqui Dubai UAE: ideo game lovers and adrenaline fans can now take home their experiences at SEGA Republic, with official merchandise b o a s t i n g SEGA’s mascot, Sonic the Hedgehog.Loca ted at SEGA Republic in The Dubai Mall the ‘SEGA Store’ will feature children’s accessories, home ware, stationery,

toys and plush, and themed party supplies among others. From iconic collectibles to

branded mugs, bowls, and the most sought-after action figures, the ‘SEGA Store’ will make for the perfect ending to everyone’s visit a t S E G A Republic. Location: SEGA Republic, Level 2, The Dubai Mall For further details, visit www.segarepubli c.com or call 04 448 8484

azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg12)