Azad news edition 51

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Azad News UAE22-28 June 2014,24-30 Shaban 1435

DR SULTAN AL JABER REPRESENTS UAE AT HIGH LEVEL MINISTERIAL MEETING ON MIDDLE EAST PEACE Humanitarian crisis in Syria, situation in Iraq, Middle East peace process and developments in Egypt discussed at high level gathering By Qadeer Ahmad Siddiqui Dubai UAE:

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ritical issues impacting regional peace and the future development of the Middle East were discussed at a high level ministerial meeting in Luxembourg, which was attended by UAE Minister of State, H. E. Dr Sultan Al Jaber, deputizing for UAE Foreign Minister, H.H Sheikh Abdulla bin Zayed.The humanitarian crisis in Syria, the deteriorating situation in Iraq, the Middle East peace process and developments in Egypt were the focus of the discussions, co-chaired by the UAE, Luxembourg and the International Peace Institute (IPI), an independent international not-forprofit think tank. A number of Foreign Ministers together with senior representatives of the Palestinian Liberation Organization (PLO) and International Committee of the Red Cross (ICRC), attended the meeting.Dr Al Jaber said:This was a timely opportunity to exchange views and ideas on developments in the Middle East. In particular, our talks focused on the humanitarian crisis afflicting Syria, the situation in Iraq and their wider impact on the Middle East peace process. The efforts being made to bring stability to Egypt were also discussed.Peace and security are the keys to unlocking economic prosperity and human development in the region. Finding new and

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innovative solutions to the region’s overlapping and interlinked conflicts, is central to creating the necessary conditions for a sustainable future across the Middle East.Among those taking part in the informal working dinner were the Foreign Ministers of Lebanon, Greece, Finland, Italy, the Netherlands, the United Kingdom, Norway, Malta and Sweden, as well as the deputy Foreign Ministers of Slovakia and Bulgaria. Yasser Abed Rabbo, Secretary General of the PLO’s Executive Committee and Peter Maureer, President of the ICRC also participated.The gathering, which followed the Chatham House rule of non-attribution, was the latest in a series of informal ministerial meetings, involving the UAE, which have focused on geopolitical events in the Middle East.

highest level of connectivity rendered possible by Amadeus’ position in the travel sector.

Amadeus’ comprehensive travel content, including over 250,000 hotel properties and 36,000 car rental locations, will also be accessible to Mohebi Aviation LLC.Jose Thachil, General Manager of Mohebi Aviation LLC said: “Amadeus’ cutting edge solutions have supported various agencies in the past to scale up their technology and strengthen their position in the market, which is what we aim to achieve from this partnership. We look forward to sharing a long and fruitful collaboration with Amadeus as part of our commitment to offering best-in-class products and services to our growing clientele base.Fully accredited by the International Air Transport Association (IATA), Mohebi Aviation LLC is a reputed Travel Management Company backed by strong credentials, industry know-how and quality-led services. Since its inception in 1995, Mohebi Aviation has positioned itself as a top choice for multi-faceted travel services by travelers in the region.

CITIZEN ECO-DRIVE FLAGSHIP MODEL 2014,CITIZEN ECO-DRIVE SATELLITE WAVE F100 Recognizing 40 timezones around the world. World’s thinnest *1 light-powered satellitesynchronized watch *2 with the world’s fastest signal reception speed *3. By Qadeer Ahmad Siddiqui Dubai UAE:

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ITIZEN proudly announces Eco-Drive SATELLITE WAVE F100, our flagship model for 2014. It boasts the world’s fastest satellite signal reception speed and world’s thinnest design with quicker hand movements to display the precise time anywhere in the world. In 2011, CITIZEN took watch technology to new heights, launching Eco-Drive *4 SATELLITE WAVE, the world’s first watch capable of syncing with satellites in space to display accurate time anywhere in the world. Two years later, Eco-Drive SATELLITE WAVE-AIR debuted with a stunning full-metal case and the world’s fastest signal reception speed thanks to radically improved antennae sensitivity. Since its inception, the Eco-Drive SATELLITE WAVE series has enjoyed accolades from around the world.This year, we are launching the next-generation of this revolutionary satellite-synchronized technology. Thinner and lighter, CITIZEN EcoDrive SATELLITE WAVE F100 features the world’s fastest signal reception speed and 40 time zones.CITIZEN has long spearheaded watchmaking innovation, The preeminent feature of Eco-Drive SATELLITE WAVE F100 is speed. The watch not only achieves the world’s fastest signal reception speed from up to three seconds, but its satellite-inspired case and band design evoke a sense of pure speed.To realize the world’s thinnest light-powered satellite-synchronized watch of 12.4mm *5CITIZEN uses proprietary lightweight titanium, making this watch not only thin but also lightweight and comfortable. To complement the speedy hands

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POTENTIAL.COM ANNOUNCES THE TOP 3 WINNERS IN HADAFI; THE WOMEN ENTREPRENEUR PROGRAM

By Qadeer Ahmad Siddiqui Dubai UAE:

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ollywood actress Vidya Balan, in Dubai to promote her detective comedy Bobby Jasoos, July 3 release Bobby Jasoos, the Nationalaward winning star plays the feisty Hyderabad-based amateur private eye Bilkis Ahmed a.k.a Bobby. The movie chronicles her journey to become the best detective in her town.

•Free interactive program designed to help Women entrepreneurs succeed in business •Top 3 winners to receive prizes totaling more than $50,000 •Program to be expanded across the Arab World

MAJID AL FUTTAIM COLLABORATES WITH FAYEZ AL SAEED TO “MAKE A DIFFERENCE THIS RAMADAN” •Emirati singer and composer Fayez Al Saeed joins annual charity donation drive; encourages the community to give back to the needy •‘Make a Difference this Ramadan’ now in its 8th successful year, collecting everyday essentials for underprivileged families in the region •This year marks Majid Al Futtaim’s largest collective effort with 13 malls across the UAE, Bahrain, Egypt, Lebanon and Oman supporting the campaign

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• UAE-based travel service provider to benefit from Amadeus Travel Wizard • Agreement marks milestone achievement for Amadeus Gulf madeus Gulf, a leading technology partner for the global travel industry, has signed a strategic partnership agreement with Mohebi Av i a t i o n L L C , t h e dynamic travel solutions and services division of Zainal Mohebi Holdings, at the Arabian Travel Market (ATM) that took place from 5-8 May, 2014.The partnership enables Amadeus Gulf to provide rich air and nonair content to Mohebi Aviation LLC, along with state-ofthe-art products and services such as the recently launched ‘Travel Wizard’. The integrated hub allows travel agencies to benefit from a wide range of Amadeus smart solutions including Amadeus Selling Platform. Graham Nichols, Managing Director Amadeus Gulf, said:The UAE is one of the fastest growing travel destinations in the world, with government and private sectors collaborating effectively to develop quality infrastructure and facilities. This priority, in addition to the many attractions the region holds for tourists, positions the UAE’s travel market on the fast-track for unprecedented growth. Amadeus is pleased to expand its presence in the market, and be a part of the revolutionary transition that the travel landscape in the region is undergoing.Mohebi Aviation will additionally benefit from Amadeus’10-year distribution agreement with 13 airlines from the Arab Air Carriers Organisation (AACO), besides enjoying the

BOBBY JASOOS

Mob:00971 56 118 6007

By Qadeer Ahmad Siddiqui Dubai UAE:

AMADEUS GULF SIGNS STRATEGIC PARTNERSHIP WITH MOHEBI AVIATION LLC

By Qadeer Ahmad Siddiqui Dubai UAE:

Email:azadnewsuae@yahoo.com

movements, we have crafted titanium into a strikingly streamlined case and band with aerospace-like metallic luster and mirror-finish texture.Additional improvements included recognition of the 40 times zones, allowing the watch to display the correct time anywhere. The dial design is inspired by the solar panels used to power orbiting satellites. While paying homage to outer space, the hollowed push buttons design at 2 o’clock and 4 o’clock simulate the fuselage of navigational satellites.What’s more, the watch features the world’s first *6 LightLevel Indicator for CITIZEN’s EcoDrive technology. By showing the amount of electricity generated by light reflecting on the dial in seven levels, the wearer can gauge the charge level in any given situation. Accuracy of the time indication has been radically improved as well from ±15 seconds per month to ±5 seconds per month. A pleasure to wear, a thrill to connect to space. All the excitement of speed and cuttingedge technology comes with this new watch. Look to CITIZEN for watches that celebrate living life ahead of the curve. *1, *3, *6: As of March 2014 as a light-powered satellitesynchronized watch (according to the research data by CITIZEN WATCH C O . , LT D . ) * 2 : S a t e l l i t e synchronized watch captures the date and time signals sent by satellites from space orbiting 20,000 kilometers above the earth – bringing ultra-precise timekeeping to wherever people are on the face of the Earth. *4: Eco-Drive is CITIZEN’s proprietary technology that powers watches using any natural or artificial light source, eliminating the need for replacing batteries.

By Qadeer Ahmad Siddiqui Dubai UAE:

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“THE SUSTAINABILITY OF SME'S IN VIEW OF THE CURRENT ECONOMIC CLIMATE” TAKES CENTRE STAGE AT HIGH-LEVEL PANEL DISCUSSION Dubai Knowledge Village Hosts Fastest Growing Network of Decision Makers at the ‘Breakfast Club’ By Qadeer Ahmad Siddiqui Dubai UAE:

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xperts and industry leaders discussed and analysed key factors that impact the SME industry given the current climate in the region, at Dubai Knowledge Village’s (DKV) exclusive Breakfast Club.The event is part of a series of networking initiatives organised by DKV to bring together industry professionals and decision makers to highlight current, critical and challenging issues, as an effort to support the overall economic development of Dubai and the wider region.The session, titled The Sustainability of SME’s in View of the Current Economic Climate”, tackled key areas that would impact SMEs, including Dubai’s rising cost of living and its impact on smaller businesses, and the effect of this inflation on SME’s profitability. Panellists in the Breakfast Club discussed if SME’s will be forced to lay off employees and curb expansion plans, and if they will afford the average pay adjustment of 5% predicted in 2014. Regulatory adjustments to protect SMEs and their competitive ability were also among the topics debated during the event.The panel included high profile figures related to the SME sector, such as: Alexandar Mathew Williams, Director of Strategy and Policy Division on Board, Dubai SME – Mohammad Bin Rashid Establishment for SME Development; Marwan Mohammed Al Suwaidi, Director of Finance, Khalifa Fund for Enterprise Development; Ali Ahmad Abdulla Alwan, Owner of Fixit Express; and Tahany Taher, Director of Community Business Banking at National Bank of Abu Dhabi. The discussion was moderated by McClelland Jr., President and CEO of Centre House Ltd.Hosting the event, Dr. Ayoub Kazim, Managing Director of TECOM Investments’ Education Cluster commented, “Through our events, such as the Breakfast Club, Training Open Week, and the TECOM SME Builder, we aim to continuously support the development of the economy and contribute to Dubai’s sustainability.In Dubai, SMEs account for over 95% of the private enterprises and contribute to nearly 40% of the emirate’s GDP. SMEs are leading economic growth and job creation in the UAE today, accounting for more than 42% of its workforce. It is therefore a top priority this sector has access to cutting edge knowledge, technology, funding and markets. There is a strong will in the region to create a supportive environment for SMEs, and with many governments and businesses in the region coming forward with incentives and programmes, a promising future lies ahead for home-grown entrepreneurship. Yet, more is needed to provide for the push forward for

SMEs, as they are vital to the region’s growth.Despite their integral role in the development of the economy, many SMEs continue to face difficulties securing financing at sustainable rates.

In fact, the UAE’s total bank lending to SME’s is around 3.85%, when its target is 24.3%. This is due to the fact that banks focus on big loans for big corporations.Yet, the government has had great efforts to support SMEs and overcome the challenges they face. In fact, the government of Dubai has launched a body dedicated to supporting SMEs: Dubai SME, the SME development agency of the Department of Economic Development (DED). Supported by those efforts, there is a growing realisation that SMEs are often more lucrative for financiers than big firms.Sheikh Khalifa, President of the UAEA newly approved law also represents a significant step by the UAE government to support SMEs. His Highness Sheikh Khalifa Bin Zayed Al Nahyan, President of the UAE, has approved Federal Law No 2 of 2014, which categorised SMEs and established a dedicated council. The legislation granted SMEs exemptions from customs tax for equipment, raw materials and goods for production purposes. It also exempted them the payment of bank guarantees that companies must pay per new worker.The UAE government support is also prevalent through several initiatives it has launched, such as the Dubai SME and the Khalifa Fund.Marwan Al Suwaidi commented: “At Khalifa Fund, we have several pillars such as the Bidaya, Ziyada, and Tasnee’e’ programmes that provide funding to nationally-owned start-ups, SMEs and industrial organisations. Besides funding, we have been supporting SMEs in terms of procurement, capacity building and the overall fostering of the entrepreneurial culture.Ali Ahmad Alwan said:The UAE provides various facilities for SMEs, through various means like ease of doing business, transparency, and financial support.McClelland Jr. commented saying: “As an expatriate SME, the challenges are different for us, but the UAE government still provides us with the products and services we need to be successful. What I learned today is that there are more facilities available to me, even within the entities that focus on Emirati national development.

otential.com, the Education Technology (Ed-Tech) leader for lifelong learning in the Middle East and Africa, today announced the conclusion of the 2nd cycle of Hadafi, its women entrepreneurship program. The interactive online program, which aims to support women who are passionate about entrepreneurship and business, was initially launched in Saudi Arabia and is currently being expanding across the Arab world and beyond. Hadafi, a Massive Open Online Course (MOOC), is a free of charge program which aims to reach out to Women who would like to turn their passion into a successful enterprise. The program supports them in enhancing their business skills through a series of weekly webinars, startup tools, exposure, prizes and financial support. Hadafi is supported by global and regional headline partners such as Dell, Intel Corporation, Zain KSA, and Harvey Nichols KSA.Each cycle of the program lasts for five months and consists of three phases including: an awareness phase, a training and development phase, and an awards phase which took place on 14 June at the Ritz Carlton JBR in Dubai. The Top 10 finalists were shortlisted from over 1000 submissions representing six countries: Saudi Arabia, Qatar, UAE, Tunisia, Jordan, and Palestine, and competed for the top 3 positions.The top 3 winners were, first rank, Noura Al Harithy from Taef, Saudi Arabia, second rank, Mariam AlMutairi, from Riyad, Saudi Arabia, third rank, Qamar AlTa r a w n e h , f r o m A m m a n , Jordan.First place winner, Noura Al Harithy, introduced Wardat Store an online store for selling and marketing products of Taif roses of all kinds (including aromatic, cosmetic, household, etc . Mariam Al Mutairi, the runner up, presented “Ivant”, a platform that helps build an online social network and community for people to manage and organize events. IVant assists individuals to organize, plan and promote events easily through its online tools. Third place winner, Qamar Al Tarawneh, created ABJAD an innovative glove that has alphabets on it and which enables hard of hearing individuals to communicate with others. ABJAD is a product that bridges the communication gap between individuals with hearing impairments and the general public without the need for prior knowledge

of sign language.Winners won cash, product prizes and services such as incubation, post event coaching, online marketing support, totaling more than $50,000. They also got a chance to meet with investors at the event.Shadi Banna, Managing Partner of Potential.com commented We are very excited in the positive response that Arab women demonstrated by being part of the Hadafi program and community. This has prompted us to expand our investment in the program and the various services provided to participating women so we help increase their chances of success in their ventures.Dave Brooke, General Manager for Dell Middle East, said At Dell we are committed to assisting entrepreneurs and helping them to overcome the challenges they face with technology solutions designed to enable them to maximize their opportunities. We are already involved in a number of entrepreneurial programs such as the D e l l Wo m e n ’s E n t r e p r e n e u r Network. Supporting Hadafi provides another way in which we are able to encourage and celebrate the entrepreneurial spirit.In addition to the headline partners listed above, other leading local and international took part of the Hadafi program and community. This has prompted us to expand our investment in the program and the various services provided to participating women so we help increase their chances of s u c c e s s i n t h e i r ventures.Organizations such as the UAE Higher Colleges of Technology, Riyadah, BCI Group, Girls in Tech, Mena Apps, Dubai Business Women Council, Al Nahda Society, AllWorld Network, Makeen, Qotuf, and 3eesho have also supported the program.Banna concluded:We would like to thank all our partners for supporting this initiative. They have enabled us to provide this program for free. We believe that the region has huge untapped potential that is represented in Women who are still not actively participating in the economy and through this program we aim to empower them to succeed in their career as entrepreneurs or employees.The 3rd rollout of HADAFI program will be launched in October 2014 and women from all across the Middle East and North Africa region are invited to register and benefit from this amazing opportunity.

HMH CEO LAURENT A. VOIVENEL AMONG KEY SPEAKERS AT HOSPITALITY BUSINESS SUMMIT IN DUBAI By Qadeer Ahmad Siddiqui Dubai UAE:

a u r e n t A . Vo i v e n e l , C E O , H M H Hospitality Management Holdings, was among the key speakers today at the Hospitality Business Summit organised by CPI

more than half of the market's room stock. But in Dubai, 5-star hotels dominate with a market share exceeding 60% and about a 50% of pipeline supply leaving a huge gap and opportunity for budget hotels that we are keen to penetrate with

Media Group in Dubai. Taking part in a live panel discussion on 'Growing the 3-star Market', Laurent highlighted the drivers of midmarket as well as spoke about the challenges of competing in a costconscious segment.The scale of opportunity in the region for budget hotels is unprecedented. The number of visitors travelling to the region is projected to double reaching 136 million by 2020 compared to 54 million in 2008. Laurent said,The region including Dubai is seeing strong economic and tourism growth owing to increasing stopover traffic, rapidly expanding low-cost carriers, growing inter-regional travel, increased airport capacity, new emerging source markets and a growing middle class that is fueling the demand for budget hotels. In addition, a lot of local and international companies are cutting down on their annual travelling budgets and seeking affordable accommodation".Capitalizing on this soaring demand for quality budget accommodation in the GCC, HMH had recently reiterated its commitment to enter budget segment with ECOS Hotels. Laurent stressed, "Existing hotel stock in the Middle East, including the UAE, is predominantly geared towards luxury and up-market accommodation. In more mature hotel markets, such as the United States and Europe, mid-scale and budget accommodation comprise

ECOS Hotels.Talking about the expansion plans for the 'no frills' B & B brand, Laurent said,ECOS Hotels is a smart choice for investors offering strong investment opportunity because of lower construction and operating costs and quick and high return on investment. To start with we have three different projects under consideration in the UAE and the first of these will be developed in Dubai.Laurent believes it is the best time to do so as Dubai is once again leading the way in the region having given a tax reprieve to investors developing mid-market hotels by exempting eligible hotels from 10 per cent municipality fee levied on the daily room rate for a period of four years if the construction permit is granted between October 1, 2013 and December 31, 2017. Another key trigger has been Dubai Expo 2020. 25 million people are likely to visit the Expo, of which 70% will come from outside the UAE pushing the demand for hotels. According to industry sources a little over 6000 new hotel rooms are expected to come on the Dubai market by 2015, taking the emirate's total hotel room stock to just over 65000. It is looking to have 80,000 hotel rooms by 2020, meaning more than 15000 new hotel rooms may be built before the event. Dubai is going to have 2443 economy hotel rooms by 2017 in addition to those planned and under construction.

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ajid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa, has enlisted the support and celebrity influence of Emirati singer and composer, Fayez Al Saeed to create added awareness of its annual charity campaign, Make a Difference this Ramadan.The regional initiative was launched today, by way of a press conference hosted by Fuad Mansoor Sharaf, Senior Director Property Management, Shopping Malls for Majid Al Futtaim Properties, Fayez Al Saeed, Emirati singer and Mohammed Abdullah Alhaj Al Zaroni, Manager, Red Crescent UAE, at the Sheraton Dubai Mall of the Emirates Hotel.Now celebrating its 8th year, the Make a Difference this Ramadan campaign supports underprivileged families in the UAE and region with donated essential supplies.Make a Difference this Ramadan is one of Majid Al Futtaim’s most successful and sustainable community initiatives, and with each year, we are overwhelmed by the tremendous support and generosity displayed by the community and our valued retail partners,” said Fuad Mansoor Sharaf, Senior Director – Property Management, Shopping Malls for Majid Al Futtaim Properties. “Make a Difference this Ramadan has been a significant advocate of Red Crescent’s humanitarian efforts across the UAE, and with the support of talented artist Fayez Al Saeed as our campaign ambassador this year, we are optimistic that donations for this worthy cause will be greater than ever”. Fayez Al Saeed, often referred to by his fans as the ‘Ambassador of Tunes’ for his multi-talented approach to singing, songwriting and composition, has collaborated with some of the most famous celebrities in the Arab world. This Ramadan, Fayez is leveraging his regional popularity to inspire others to give by acting as a voice and campaign ambassador for Make a Difference this Ramadan.Starting the first day of Ramadan and into Eid, the Make a Difference this Ramadan campaign will launch across Majid Al

Futtaim’s 13 shopping malls across the region in five marketsmaking it the largest joint effort to-date. This includes its seven shopping malls in the UAE: City Centre Ajman, City Centre Deira, City Centre Fujairah, Mall of the Emirates, City Centre Mirdif City Centre Sharjah, and My City Centre Nasseriya plus malls in Bahrain, Egypt, Lebanon and Oman.Special collection boxes will be placed in key areas of the malls, encouraging shoppers to donate any of four essential items: clothing, books, reading glasses and mobile phones. Over the years, the Make a Difference this Ramadan drive has also welcomed other items such as non-perishable food items, gently used electronics, toys for children and even wheelchairs. In the UAE, Majid Al Futtaim has partnered with the Red Crescent to ensure the timely and appropriate distribution of all donated goods through their humanitarian network.The Holy Month of Ramadan is a time to embrace the ideals of giving and charity, and I am pleased to lend my support in driving forward Majid Al Futtaim’s Make a Difference this Ramadan charity campaign this year,” said Fayez Al Saeed.This is a meaningful campaign that has benefitted many families in the UAE, and through our collective efforts I hope we can encourage even greater numbers of residents, of all ages and backgrounds, to give back to the community.Majid Al Futtaim’s Make a Difference this Ramadan campaign has enabled us to support thousands of families across the UAE, providing them with essential items that enhance their day to day lives,said Mohammed Abdullah Alhaj Al Zaroni, Manager, Red Crescent UAE.The charity campaign has grown with each year, thanks to our continued, collaborative efforts.This Ramadan, we are optimistic that we can make a significant difference.The Make a Difference this Ramadan charity campaign underscores Majid Al Futtaim’s commitment to giving back to the community. Last year, more than 30,000 bags were collected and distributed to underprivileged families through the Red Crescent UAE.

AL NABOODA AUTOMOBILES UNVEILS EXCLUSIVE VOLKSWAGEN OFFERS TO MARK HOLY MONTH OF RAMADAN A host of offers for Dubai and Northern Emirates customers By Qadeer Ahmad Siddiqui Dubai UAE:

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s any savvy car customer knows, Ramadan is the prime time to purchase a new vehicle. This year A l N a b o o d a Automobiles, the sole distributor of Volkswagen in Dubai and the Northern Emirates, is leading the way with two promotional offers available now until the end of the Holy Month. Customers will be able to choose between the Value Package Offer and the Cash Offer.The Value Package Offer features one year free insurance, five years free service up to 75,000kms, five years road side assistance and warranty with unlimited mileage, a four month deferred payment option, a Pro-Tech gift box and petrol card voucher worth AED500.The second option, available exclusively to Al Nabooda Automobiles customers, includes discounts up to AED22,000, five years free warranty with unlimited mileage, three years free service up to 45,000kms and three years road side assistance.Each Ramadan package also includes free vehicle registration for one year as

well as the peace of mind that comes with purchasing a German engineered car from one of the most respected automotive dealers in the

UAE.Thierry Seys, General Manager at Volkswagen, Al Nabooda Automobiles, said: “We thrive on being recognised in the UAE market as a reliable, affordable and unique volume brand.I’m confident that our Ramadan promotion to mark the Holy Month will be very popular here with our loyal customers who appreciate the range of models Volkswagen offers.The Ramadan packages are available now at all Volkswagen showrooms in Dubai (Sheikh Zayed Road and Deira), Sharjah and Fujairah. The offers exclude Golf R, GTI, Beetle and Tiguan 1.4L.

SHERATON DUBAI CREEK HOTEL & TOWERS INTRODUCES LIVE JAZZ MUSIC ENTERTAINMENT AT THE ICONIC CREEKSIDE HOTEL Indulge in Live Jazz Music by the Famous Bobby Hamilton on Iconic Dubai Creek By Qadeer Ahmad Siddiqui Dubai UAE:

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heraton Dubai Creek Hotel & Towers has introduced the famous jazz musician Bobby Hamilton to Dubai Creek, who will be performing live at the hotel`s lobby and the signature restaurant Vivaldi by Alfredo Russo for their guests every evening.Hailing from Phoenix Arizona, Hamilton started playing at the tender age of eight years old. With more than 25 years of experience, he is a widely acclaimed jazz musician with nearly three decades of experience across several countries. Hamilton’s experience extends to performing in theatre groups and orchestras.Guests can indulge in his soulful music daily for two hours from 7:00pm onwards in the lobby while checking-in at the hotel`s reception, relaxing in the lobby, or while enjoying their evening coffee at The Lobby. He will also be entertaining the diners at Vivaldi by Alfredo Russo from 9:30pm onwards every day.


Azad News UAE 22-28 June 2014,24-30 Shaban 1435

AL FAROOQ OMAR BIN AL KHATTAB MOSQUE TO HOSTS RAMADAN RECITERS By Qadeer Ahmad Siddiqui Dubai UAE:

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l Farooq Omar Bin Al Khattab Mosque and Centre in Dubai will host wellknown reciters to lead the Tarweeh and Tahajjud prayers during the Holy month of Ramadan. The Ramadan recital itinerary will be as follows: 1-4 Ramadan: His Highness Sheikh Abd El Wali Al Arkani Imam of the King Abdullah Mosque in Jedda 5-9 Ramadan: Sheikh Dr. Fares Al Mustafa Imam of Al Farooq Mosque Omar Bin Al Khattab 10-12 Ramadan:Sheikh Saad Said El Ghamedi Former Imam of the Prophet's Mosque in Medina 13-18 Ramadan:Sheikh Saleh Mohammad Al Ansari Imam of the Seif Mosque in Mecca 19-23 Ramadan:Sheikh Abd El Majid Al Arkani Imam of the Al-Khodr Mosque in Jeddah 24-25 Ramadan:Sheikh Dr. Fares Al Mustafa 26-end of Ramadan:Sheikh Dr. Mohammad Abdallah Ghilan Imam of Al Nakheel Mosque and reciter in the Prophet's Mosque In addition to the recitals by the wellknown Imam’s, the Al Farooq Omar Bin Al Khattab Mosque and Center will also host a series of extra

activities, organised through the Khalaf Ahmad Al Habtoor Foundation, which is based at the Mosque. These will include Quran memorisation sessions for children, as well as daily religious lectures provided by Sheikh Dr. Fares Al Mustafa after the Asr prayer. There will also be lectures on the virtues of Ramadan available for non-Arabic speakers.As part of the Mosque’s Iftaar project, which is organised annually, there will be some 1,000 fasting worshippers welcomed daily over the Holy Month to share Iftaar in air-conditioned tents set up in the courtyard.An Iftaar program has also been specially designed for nonMuslims in order to familiarise them with the traditions and customs over Ramadan, as well as the faith aspects practiced during the Holy month.The Al Farooq Omar Bin Al Khattab Mosque and Centre will also be distributing a fasting calendar and guideline supplement along with a CD of the Holy Quran recitations by the Imams of the Mosque.The Al Farooq Mosque, which has been acknowledged as one of the UAE’s ‘most beautiful mosques’ can accommodate more than 2,000 worshippers. However, a large airconditioned tent with loud speakers has been set up to accommodate additional worshippers. The Mosque expects to receive more than 100,000 worshippers during the Holy Month.

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CHASING TIME From 5 June 2014 to 18 January 2015, The Olympic Museum in Lausanne is hosting a new exhibition entitled Chasing Time By Qadeer Ahmad Siddiqui Dubai UAE:

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rom 5 June 2014 to 18 January 2015, The Olympic Museum in Lausanne is hosting a new exhibition entitled Chasing Time,

which takes the visitor on a journey through time, as it is experienced in sport, socially, technologically and artistically.It is no coincidence that the

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ational Real Estate Company (NREC), has assigned mSquared Shopping Centres as retail consultants for The Reem Mall, the new retail, leisure, dining and entertainment destination in Abu Dhabi. The UAE-based mSquared will provide The Reem Mall with retail development, leasing and asset management services as work on the Mall gets underway. Construction for The Reem Mall is scheduled to begin at the start of 2015 and the project will take around three years to complete, officially opening in 2018. Shane Eldstrom, NREC’s Vice President Development, said:The Reem Mall project is now in full swing and we are in the process of hiring and working with the best consultants and advisors.The strategic insight and vision that the project team brings will ensure that The Reem Mall sets a whole new standard for the entire region. It will bring around two million square feet of A-class retail experience, offering customers in the UAE the complete day out.An investment of around US$1 billion will be put into The Reem Mall project and will include around 450 stores, 85 restaurants, and a range of entertainment features across three floors.Co-founder of mSquared Rashid Doleh commented: “We are working closely with NREC to provide a bespoke retail strategy that will set the foundations for The Reem Mall. Our early involvement allows us to add substantial value to the project through design and revenue optimisation, front end cost savings, operational efficiencies and project impetus. Our paramount focus is always on defining the correct retail experiences for the target audience.Collaboration with our retail partners ultimately translates into long term opportunities for all stakeholders, and an asset that is geared for growth in value in the

future.mSquared is a highly specialised retail consultancy company providing retail development, leasing and asset management services to a number of high profile projects and developers throughout the Middle East region, CIS and in Africa. The company currently has responsibility for approximately 7 million square feet of retail development and leasing space, and continues to grow from strength to strength.The Reem Mall will introduce some completely new brands to the Middle East and will also contain some of the largest hypermarket space in the region. The project is to go through a single-phase construction period that will last around 30 months.Shane Eldstrom added:The Reem Mall will offer our customers everything from fashion to film to footwear to fun. The Mall will contain some of the world’s most popular brands and some of the best food and drink establishments available. It will be opening at just the right time whilst Abu Dhabi’s retail and tourism industries are booming and Reem Island alone will be home to around 200,000people.Established in Kuwait in 1973, NREC has grown into one of the largest real estate companies in the region with ventures across the Middle East and North Africa. NREC has assets exceeding US$ 1.9 billion and manages 80 million square feet of land.The organisation houses subsidiaries and entities across a range of countries including the UAE, Egypt, Jordan, Iraq, Lebanon, and Libya. The portfolio of projects completed or under development, includes office space, mixed use centres, industrial parks, residential communities and super-regional malls. The Reem Mall will be one of the largest and most ambitious projects that NREC has undertaken and more announcements on the Mall’s progress are to be made over the coming period.

DUBAI WELCOMES WORLD’S FIRST REAL MADRID CAFÉ By Qadeer Ahmad Siddiqui Dubai UAE:

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eal Madrid brings the fabled football club’s exciting world to Dubai with the establishment of the world’s first ever Real Madrid Café at The Beach Mall in JBR.The two-level dining destination, which can accommodate up to 375 guests, recreates the myth and magic of one of the world’s most exciting and beloved football clubs. Real

scintillating and vibrant experience, where they can mingle with football lovers, and indulge in mouth-

Olympic motto starts with “Faster”. Time is one of the essential elements for designating winners and losers and for establishing records. Time, in a sporting context, is measured and quantified, but it also incites enthusiasm and passion. The passage of time is inexorable, but this exhibition aims to show Man’s ingeniousness and the artistic creativity that can lead to the observation and study of time, be it in painting, s culpture, mus ic or cinema.Through inventive scenography by Lorenzo Greppi, the visitor discovers a route organised around nine themed sectors, which clearly illustrate the changes and evolution of the perception of time throughout history. This scenography observes the evolution of the understanding of time, starting at the natural and cyclical notion of the Ancient Games, passing through the first stages of linear time and clock time, and ending at the production of highly specialised systems for measuring and recording time, thanks to the manufacture of high-precision instruments today. The information is punctuated with sociological and philosophical points of view. Quotes from athletes are presented alongside others from writers, while sporting activity, as it relates to Time, dialogues with the arts.The works on display include chronophotographic images by Marey; Pianola, a work by Mel Brimfield created in 2012 as a tribute to Roger Bannister’s record; and a metaphorical work by Michelangelo Pistoletto entitled The Etruscan on the

RADO ESENZA CERAMIC TOUCH FIBONACCI COLOURS Natural brilliance and high-tech shine By Qadeer Ahmad Siddiqui Dubai UAE:

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eautiful blue, glamorous green and opulent orange: these are the colours that feature on the new high-end jewellery pieces from Rado in its ground-breaking Esenza Ceramic Touch family. Chosen not only for their beauty, but also for their hardness, durability and natural brilliance, these gemstones are precious in more ways than one.The sensual curved shape of the case may suggest pure femininity, but when it comes to materials Rado is not known for its soft side. The cases and bracelets are made from lightweight, scratchresistant and super shiny polished hightech ceramic. This sensual material is incredibly comfortable to wear and its hypoallergenic properties make it skin friendly and tantalisingly touchable. In stark contrast to the shiny black are the 534 naturally gorgeous precious stones that appear on each dial. The natural

hongololo Lounge at Johannesburg International Airport has been named this year’s Best Airport Lounge in Africa and the Middle East region at the prestigious Priority Pass Lounge of the Year Awards. Now in their tenth year, the awards recognise excellence within the Priority Pass network of over 700 airport lounges worldwide.The Shongolo Lounge faced tough competition from 87 other Priority pass partner lounges across Africa and the Middle East, but the relaxed yet luxurious atmosphere along with the African themed décor, helped convince

lifestyles, for example using lounge access as a means to travel in style and comfort, without going to the expense of business class flights. Brands wishing to reach this increasingly savvy group should ensure lounge access sits front and centre of any customer incentive programme.We congratulate the Shongololo Lounge on its achievement. Over the past 10 years, Priority Pass’s Lounge of the Year Aw a r d s h a v e g i v e n t h e m o s t comprehensive overview of the quality of the world’s airport lounges based on members’ own opinions. In order to win, lounges must demonstrate the strongest commitment to excellence,

Priority Pass members that it was the best airport lounge out of the selection.Charmaine Richards, General Manager, Menzies Aviation from the Shongololo Lounge said:We are delighted that we have received this prestigious award. We feel that our lounge showcases the best of African luxury and hospitality. We pride ourselves on our warm and professional staff which makes the essential

day in, day out.Priority Pass received over 84,000 votes from members in this year’s poll, an increase of 44 percent compared with last year. Members vote on a set of criteria covering overall lounge quality, including refreshments, staff, business facilities and overall ambience.Recognition for Bahrain and Dubai:The Dilmun Lounge at Bahrain International Airport was highly commended for the African and Middle

S watering, Spanish-inspired dishes. “We’ve created a distinctive menu combining traditional Spanish favourites, such as gazpacho, omelletes and paella; along with a wide selection of international specialities, as well as beverages and snacks,” said Rene Rojas, Senior Restaurant Manager.The dining experience is complemented by the football-inspired interiors, proudly recreating the world of Real Madrid in an indulgent setting, whilst at the same time providing panoramic views of the Arabian Gulf.At Real Madrid Café, passionate lovers of Real Madrid can also purchase merchandise and memorabilias of their favourite football club, and can watch exciting football matches from the world’s best leagues as well as games from the forthcoming FIFA World Cup 2014 championships in Rio de Janeiro, Brazil via massive, wall mounted plasma screens strategically installed in the two level café.In addition, to mark the occasion of the FIFA World Cup 2014, Real Madrid Café is giving a 15% discount to all guest who will be wearing their country’s football t-shirts when visiting the restaurant.

MANERO PowerReserve. The Course of time at a glance. By Qadeer Ahmad Siddiqui Dubai UAE:

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lassic design meets technical know-how.With an integrated power reserve indication and the high-precision CFB A1011 Manufacture caliber, the Manero PowerReserve from the Lucernebased watch brand Carl F. Bucherer combines high functionality and sophisticated technology –indicating at all times power is remaining.The power reserve indication is a classic design element with a tradition of its own. Originally used in marine chronometers, it soon became an established feature of wristwatches too.The power reserve indication displays the current state of tension in the mainspring and the residual power in terms of hours. In the Manero PowerReserve, the functionality and design of the power reserve indication are perfectly combined, creating a striking and unique watch face.Functionality at a glance:On a semicircular indication at 3 o’clock, a hand shows the power remaining. As the power is used up, the hand slips into a red shaded area. The day of the week (at 9 o’clock) and the special big date (at 11 o’clock) can also be read at a glance, as can the integrated small seconds at 6 o’clock. The black dial is divided into an outer ring and an inner ring, which are differentiated by color. While all functions are found on the lighter-colored inner circle, the outer darker circle is segmented by rose

side of their beauty is underlined in the Fibonacci setting of the stones, which is often seen in plants and flowers. The pattern is a perfect harmony of proportion. A touch sensation :Blue sapphires are known for their beauty and durability only a diamond is harder. Orange sapphires are rare and mysterious while green tsavorite garnets are a vivid, radiant green and are known for their amazing shine. But the magic doesn’t end with the gemstones, as Rado’s patented ceramic touch technology is incorporated into each silky smooth ceramic case. With the gentle touch and sweep of a finger along the side of the ceramic case – left for hours and right for minutes – time can be made to fly by or can be turned back in a single stroke. Activated by touch alone these watches are a perfect balance between jewellery and timepiece. Too tempting not to touch

SHONGOLOLO LOUNGE AT JOHANNESBURG INTERNATIONAL AIRPORT NAMED BEST AIRPORT LOUNGE IN AFRICA AND THE MIDDLE EAST By Qadeer Ahmad Siddiqui Dubai UAE:

Madrid Café, part of the Real Madrid World, offers a vibrant mix of dining, entertainment and retail experience for football lovers, especially passionate fans of the Real Madrid football club.We are very excited to open the doors to the very first Real Madrid Café in the world, and privileged that it will happening right here in Dubai, a city that is equally passionate about football and food,” said Khaled Al Muhairy, Chairman, Ginza Holdings, an established name in the food and beverage industry in the region, and operators of Real Madrid Café.According to Muhairy, Real Madrid developed the F&B concept based on the essence and ambiance of the world of football, specifically leveraging the Real Madrid’s past and present and those who have made it what it is today. “The Real Madrid Café is where football and the world that revolves around the Club come alive, evoking its achievements, players and facilities, visually showcasing testimonies of its myths, as well as the greatest and most unforgettable moments in its history,added Al Muhairy.Real Madrid Café offers a

including the Poème symphonique for 100 metronomes by György Ligeti on 29 June; and three performances of Stéphane Verrue’s play, Tempus Tic Tac, from 29 through 31 August. Omega is setting up Time Workshops led by Omega Timing veteran Peter Huerzeler, who has attended 17 editions of the Olympic Games.Finally, an educational programme entitled Time for Learning invites young visitors to discover the importance of time in sport and to understand the notions of duration and speed.Tackling the subject of Time in sport could be limited simply to measuring sporting Time. However, this notion leads us way beyond measuring performance, no matter how sophisticated this aspect may be. Chasing Time allows us to explore the subtle relationship between Time and sport, an echo of Man’s constant ambition to measure himself a g a i n s t t h e Ti t a n s . E x h i b i t i o n curator:Kath Woodward is Professor of Sociology at the Open University, UK. She has published extensively on the social and cultural aspects of sport, for example Sporting Times, (2012), on time and temporality in the Olympics and Embodied Sporting Practices, (2009) and Sex, Power and the Games, (2012) and Globalizing Boxing, (2014). She also works on introductory social sciences, Social Sciences: the Big Issues (3rd edition 2014) and psychosocial approaches, Psychosocial Studies, 2014.Scenography: Lorenzo Greppi:With a background in classical training as a specialist architect in the restoration of ancient monuments, Lorenzo Greppi eventually orientated his career towards research in the museography sector and exhibition scenography. His achievements include: The Natural History Museum of Venice, Museo della Terra in Latera and the recent Museum of Fashion and Clothing in Gorizia, which was inaugurated in March 2014. Currently he is working on the integrate layout of the Mineralogical Museum in Agordo, the Venice Lagoon Museum and the Museum of the Battle of Vittorio Veneto.

gold markers. This optical variation provides a pleasing transition to the 18 Kt rose gold case, which is 42.5 mm in diameter and 12.54 mm in depth. The timepiece is beautifully complemented by the black alligatorskin strap.Classically inspired movement:At the center of the Manero PowerReserve is the Manufacturer’s own CFB A1011 automatic caliber, which in this model is integrated in a Manero for the first time. As a further development of the CFB A1002 Manufacture caliber, the CFB A1011 shows the power reserve by means of a hand, recalling classic elements of watch design. A particular feature of the movement is the peripherally mounted and bidirectional oscillating weight, which supplies power to the automatic gear train. The patented dynamic shock absorption system known as “Dynamic Shock Absorption” (DSA) offers the ultimate in efficiency and reliability.In its design and its t e c h n o l o g y, t h e M a n e r o PowerReserve skillfully combines classical and modern components – making it always up to the minute.

difference to our travellers. We know how to deliver both business facilities and luxury to our travellers and we’re pleased that it is clearly being recognised by our members.South Africa's scenic beauty, culinary excellence and sunny climate have made it a popular holiday destination for travellers across the world. Ten million people visit South Africa each year and with Johannesburg being the main gateway into the country, the provision of airport lounges and other facilities are crucial to serve the wide range of travellers passing through.Stephen Simpson, Global Marketing Director for Priority Pass, said:As airports become busier, we believe the lounge is a key moment of truth for a new global class of discerning consumers. This group is looking for smart ways to upgrade their

East region and also named global best for business facilities. This is the seventh time that the Dilmun Lounge has won an award, having previously won the Best Lounge in the Middle East and Africa region four times, and the Best Refreshments award once.Dubai International Business Class Lounge at Dubai International Airport was named for having the best refreshments. The lounge caters to the wide cross section of guests that pass through and the refreshments are made to suit all times of the day and all types of travellers. This is also the seventh time that Dubai International Business Class Lounge has won an award, including being the regional winner twice in 2006 and 2007. The overall global award went to Club Kingston, at Kingston Norman Manley International Airport in Jamaica.

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MEMBERS OF MASDAR INSTITUTE’S YFEL PROGRAM EXPLORE SATELLITE REMOTE SENSING AND GIS TECHNIQUES

HUNGARIAN LANGUAGE EDITION OF KHALAF AHMAD AL HABTOOR: THE AUTOBIOGRAPHY RELEASED IN BUDAPEST

Global Environmental Sensor and Monitoring Technology Market to Grow 5.9% to US$17.6 billion in 2019

Best-selling autobiography now available in three languages (English/Arabic/Hungarian)

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NREC RECRUITS MSQUARED AS RETAIL CONSULTANTS ON THE REEM MALL By Qadeer Ahmad Siddiqui Dubai UAE:

past, present and future.A rich schedule of events backs up the exhibition. These include A meeting with… philosopher Raphaël Enthoven on 11 June; a series of three concerts,

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total of 20 members of Masdar Institute of Science of Technology’s Young Future Energy Leaders (YFEL) program explored new vistas in the technology and applications of satellite remote sensing and Geographic Information System (GIS) for mapping and monitoring the natural environment during a course in the UAE.The satellite and earth observation course titled ‘Remote Sensing and GIS’ was part of the year-long schedule of special courses offered in technology, policy and leadership for the p e r s o n a l a n d p r o f e s s i o n a l development of YFEL members. Led by two faculty members Dr. Prashanth Marpu, and Dr. Marouane Temimi, Associate P r o f e s s o r s f r o m Wa t e r a n d

Environmental Engineering program, Masdar Institute, the course covered a range of remote sensing and GIS tools and techniques used to address environmental issues at local, regional and global scales.The first module provided participants with an understanding of remote sensing and its applications for mapping and monitoring the natural environment, while the second module offered students an introduction to GIS and its applications in spatial analysis of location-enabled data. The third module included a visit to the Emirates Institution for Advanced Science and Technology (EIAST), a strategic initiative that aims to inspire scientific innovation, technological advancement and sustainable development in the UAE.A report from market intelligence and research firm BCC says the global environmental monitoring business that includes sensors, monitoring equipment, ancillaries, network equipment, and larger remote systems, such as satellite and GIS, is expected to perform strongly in the coming years. The overall sales for environmental sensor and monitoring technology were valued at US$13.2 billion in 2014 and recent industry analysis shows that the market will grow to approximately US$17.6 billion in 2019, representing a compound annual growth rate (CAGR) of 5.9% for the five year period.Zainab Al Ali, Program Manager, YFEL, said:Each course organized during the year is designed to equip YFEL members with the expertise required for working independently. The satellite and earth observation course benefited participants in

terms of hands-on experience in satellite data analysis, digital image processing, and generation of maps and manipulation of layers of spatial information.We are grateful to the UAE leadership for their consistent support to this outreach program and hope the YFEL members will use the techniques they have acquired during the course at the workplace as

well as for pursuing higher learning.Participants were provided with hands-on experience in satellite data analysis, digital image processing, and generation of maps

and manipulation of layers of spatial information. Technical areas such as multi-spectral and multi-temporal analysis, supervised and unsupervised classification, change detection and GIS topics were also part of the course.Sultan Al Sallami, YFEL member, said: “I am extremely glad that I attended this workshop as it was so interesting and useful. I had some background information about satellites, sensors and electromagnetic radiation but remote sensing and satellites image processing was a very good addition to my knowledge.Another YFEL member Aneesa Ijaz Rabbanii felt that technology has come a long way and GIS can act as an advance alert system to predict natural disasters based on probabilistic calculations. “GIS can also be useful as a monitoring and tracker system to ensure smooth running and planning. In academics it can help study environments such as deserts or marine areas that can only be observed otherwise by air. We studied the geological evolution of the Oman-UAE mountains, an extremely tiring feat if done on foot, but we accomplished this within a matter of weeks with remote sensing techniques,she said Part of the Masdar Institute’s Outreach Program, YFEL offers young professionals and students from the UAE and abroad an opportunity to become more engaged in finding solutions to the world’s biggest challenges achieving energy efficiency and tackling climate change. It also aims to bring young professionals closer to government representatives, business leaders and other organizations active in the area of alternative energy and sustainability.

MOHAMMED BIN RASHID SCHOOL OF GOVERNMENT HOSTS FIRST DUBAI SMART CITIES FORUM By Qadeer Ahmad Siddiqui Dubai UAE:

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ohammed Bin Rashid School of Government (MBRSG), a research and teaching institution focusing on public policy in the Arab world, today hosted the first session of the Dubai Smart Cities Forum. The event facilitated discussions on issues related to the Dubai Smart City initiative that was announced in February 2014 by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.The forum that brought together decision makers from the public and private sector addressed systemic approaches that need to be

factored into future urban planning for the development of smart city projects. Logistical challenges towards facilitating collaboration among government authorities, service providers, communications providers and ICT solutions providers were also discussed.Delivering the keynote address, His Excellency Ahmad Bin Byat, CEO, Dubai Holding and Vice Chairman of the Board of Trustees for Mohammed Bin Rashid School of Government, said: “Smart city projects, in general, revolve around people more than anything. We measure the smartness of a city by what it offers to residents and visitors in terms of improving their efficiency and productivity or enriching their quality of life. Our goal is not just to make Dubai a smart city but to make it the smartest city.What we are witnessing in Dubai is a massive transformation more than just technological change. Service providers, government or private, are increasingly under pressure to meet the growing requirements of the public. We face the challenge of creating a connected city in which the public and private sector work together with individuals in an integrated ecosystem. We hope through this forum to benefit from the available resources of knowledge and expertise.Rashik Parmar, President, IBM Academy of Technology and Dr Hichem Maya, Head of Business Transformation Services, SAP, led the session. Highlighting the impact of a smart city on the government, transport,

health service and standard of living, Rashik Parmar said: “The challenge the city faces is creating a journey that binds the whole city together. A smart city is not just about hi-tech, it’s about engaging

people and responding to their needs. The city should be able to talk to its residents through seamlessly interconnecting systems to facilitate their lives in the best manner possible while making optimum use of the resources.Dr Hichem Maya said: “A smart city improves living standards, transforms governments and boosts economic prosperity. If we are to achieve this objective, we need to ensure that the public and private sector is flexible, agile, innovative, and capable of engaging individuals and communities.Dr Ali Sebaa Al Marri, Executive President, MBRSG, said:The Mohammed Bin Rashid School of Government is pleased to support the leadership of the UAE in stimulating a conversation on smart cities. This initiative marks the first in a series of sessions held as part the Dubai Smart Cities Forum. The seminar drew upon the experience and ideas of industry experts on challenges and best industry practices. Our goal is to help nurture a knowledge repository that serves as a ready reckoner for institutions in the UAE and abroad.Mohammed Bin Rashid School of Government is committed to promoting good governance through enhancing the region’s capacity for effective public policy. The School uses a four-pronged approach, which includes applied research in public policy and management, academic programs in public policy and administration, executive education programs and knowledge forums for scholars and policy makers.

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halaf Ahmad Al Habtoor has released his best-selling autobiography ‘Khalaf Ahmad Al Habtoor: The Autobiography in Hungary. The Hungarian language edition of the journey of his life to become one the most respected and successful businessmen in the region was unveiled at a launch event at Lotz Hall, Paris Department Store in Budapest on Wednesday, June 11, 2014. Al Habtoor said, “It is great to see my book, which took over two

years to write, in a third language. I hope to release it in more languages in the future.In the book Al Habtoor recalls his life against the backdrop of momentous world affairs and events. The story recounts how a child of Dubai rose to become Chairman of one of the Middle East’s biggest business empires. It gives examples of his failures, successes and lessons learned through life experiences. Khalaf Ahmad Al Habtoor: The Autobiography was first released in English and Arabic in 2012. The Foreword of the book was written by former US President Jimmy Carter. The Autobiography has already hit multiple best-seller lists and has become research material for educational purposes. The Preface and the first two chapters are used as part of the syllabus at Zayed University in Dubai. At the Hungarian launch, Al Habtoor said, “My book is an education roadmap for all ages, it has turbulence… happiness, sadness and it is comical as well.He admitted, “There are a lot of mistakes in my life, a lot of errors… I didn’t inherit

ALPHA 77 II KEEPS SHOTS RAZORSHARP WITH RECORD-BREAKING 79POINT AUTOFOCUS SYSTEM • New A-mount camera with world’s highest phase-detection AF point count – 79 points with 15 cross points • Translucent Mirror Technology delivers ultra-fast, intelligent AF tracking and up to 12 fps burst of up to 60 full-resolution frames • 24.3 megapixel Exmor™ CMOS image sensor delivers wide ISO 100-25600 sensitivity range By Qadeer Ahmad Siddiqui Dubai UAE:

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ony Middle East and Africa FZE today announced the launch of the new Alpha 77 II with boosted image quality and 20 per cent increased sensitivity over its predecessors for detailed stills and full HD video, even in low light.Building on the heritage of Sony’s much-loved original Alpha 77 and Alpha 700, the Alpha 77 II gives advanced amateurs a string of enhancements in a tough, weatherresistant body. New-generation 79 point phase detection Auto Focus (AF) system.Alpha 77 aids accurate focusing and performs well in low light ,Sharp tracking focus for stills and full HD movies,For the first time ever, the Alpha 77 II features no less than 79 autofocus detection points, including 15 cross points within the most frequently-used central area of the sensor. This aids super-accurate focusing, even with horizontallystriped subjects that confuse many other cameras.There’s also a dedicated F2.8 AF point placed horizontally in the centre of the sensor. This centrally-mounted sensor supports apertures up to F2.8, ensuring maximum AF precision when using large-aperture lenses. The AF system also performs well in low light, accurately locking onto subjects in scenes with illumination levels as low as EV-2 (ISO100) where even the human eye can struggle to discern fine detail.Whether you’re framing through the viewfinder or on screen in Live View mode, Sony’s unique Translucent Mirror Technology maintains razor-sharp tracking focus on your subject, including stills and Full HD movies. This powerful new system is less likely to be distracted by other objects like a rogue balloon moving across your shot at a football match. It performs brilliantly in lowlight conditions, capturing crisplyfocused images of moving subjects on moonlit nights. Shoot a continuous burst of 60 full-resolution frames at up to 12 fps,Capture maximum JPEG images at continuous shooting speed.The new edition of the camera provides nonstop shooting stamina outpacing m a n y professional cameras. The Alpha 77 II can capture a nonstop burst of up to 60 full-resolution JPEG images at a maximum continuous shooting speed of approximately 12 frames per second (in Continuous Advance Priority AE mode). 24.3 megapixel Exmor™ CMOS image sensor with improved sensitivity:Perfect images with details and low noise performance A showcase for Sony’s worldleading expertise in imaging sensing technology, the 24.3 megapixel Exmor™ CMOS image sensor features the same gapless on-chip lens structure as used in the acclaimed Alpha 7R . Together with flawless image detail, low-noise

performance is assured across a wide sensitivity range of ISO 100 to 25600.The high-resolution sensor is partnered by the same evolved BIONZ X image processor featured in the Alpha 7 and Alpha 7R. Around three times faster than Sony’s previous BIONZ engine and optimized for the Alpha 77 II, it employs detail reproduction, diffraction-reducing and areaspecific noise reduction technologies that contribute to amazing image definition, rich colours and textures with stills and Full HD video. OLED Tru-Finder and 3-way tilting LCD :Enables precise composition with a wide viewing angle,Alpha 77 II LCD enables creative flexibility.Framing and focusing is a pleasure through the clear, bright XGA OLED Tru-Finder™ with 2,356K dot resolution. With three times higher contrast and resolving power, it displays exactly what’s in the final image, letting y o u accuratel y judge the effects o f adjusting focus, exposure and other settings before firing the shutter. A wide viewing angle and high eye-point are complemented by a newly-expanded choice of brightness settings, plus colour temperature adjustment for even more comfortable, accurate composition.As featured on the fullframe Alpha 99, the Alpha 77 II also features a detail-packed 3.0-type (7.5 cm) Xtra Fine LCD that moves three ways for near-limitless creative flexibility. Easily shoot from high or low angles, in portrait or landscape orientation, handheld or with a tripod. In addition, the Alpha 77 II is equipped with WhiteMagic technology which significantly improves screen visibility, even outdoors in direct sunshine.Tough enough for serious enthusiasts:Alloy body allows comfortable handling.The tough, light magnesium alloy body of the Alpha 77 II is engineered to withstand the demands of serious enthusiasts in search of that perfect shot. Positive, comfortable handling is enhanced by the large, contoured grip. Dust and moisture-resistant seals around main buttons and controls are complemented by double-layered protection around all openings including media slot and terminals. In addition, the camera’s durable shutter unit is rated for 150,000 activations. The Alpha 77 II is available across all Jumbo Electronics showrooms and select electronics retailers in UAE.

AZIZI DEVELOPMENTS RECEIVES ESCROW SALE APPROVAL ON 2 PROJECTS IN AL FURJAN •Escrow accounts will support Azizi Developments commitment to provide affordable, quality housing •Escrow accounts approved for Azizi Feirouz, Azizi Yasamine Azizi Development escrow accounts are under ADCB bank

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anything myself. I made myself by learning from my errors and my mistakes.Dezsö Matyi, Founder of the Alexandra Group, publisher of the Hungarian language edition, told the audience that through Al Habtoor’s “extraordinary” title, “We get to know an exceptional person from its pages, who is not just simply one of the most successful businessmen of the world, but much more than that: he has a true heart, and a great sense of humour.” He added, “It is a thoughtful and serious book, and at the same time just as entertaining and inspiring.In addition, he praised Al Habtoor for helping to put Dubai on the world map.I was considering why the United Arab Emirates is the most successful of all the countries with similar geographic conditions in the Arabian Peninsula, and as the second largest city why exactly Dubai became the icon, the symbol of the region.And I figured out that every country becomes what it is by its people. Like in the case of the Emirates: it could become a major player in the world’s economy because the country’s life is characterised by such charismatic leaders as Mr Al Habtoor, who values collaboration and open mind.Al Habtoor is a well-known figure in Budapest. He purchased the famous Le Méridien Budapest on the banks of the River Danube in 2011 and has visited the historic city many times.I am very fond of Hungary,he said.The people here are very friendly and have always made me very welcome.

zizi Developments, a sister concern of Azizi Investments, one of the GCC’s most dynamic real estate developers, receives approval on 2 escrow accounts for its projects in Al Furjan. Al Furjan is a residential property development at the Palm Jebel Ali in the UAE.The Escrow Compliant Plots are fully been paid for. All funds received from the initial unit sales have gone into the Escrow account, specifically tied to the project. Operated out of ADCB bank, the recently approved 2 escrow accounts will further support Azizi Developments commitment to provide affordable and quality housing. The Al Furjan development will comprise of four specific villages: North, South, East and West, that will share the same streetscape designs, network of pathways and access to amenities.These plots have a total area of 35,587 and 37,339 square ft each respectively.Azizi Developments, well

known for its strong fundamentals is believed to have a strong competitive edge among its peers due to its geographical diversification and extensive network of relationships.Commenting on this approval, Mr Mohsen Kamel (CEO), Azizi Development said,We are extremely pleased to have received the approval on the first 2 projects at Al Furjan. Our strong dedication and utmost dedication along with our strategic partners allows us to locate properties in growing areas with significant upside potential while staying ahead of competition. Al Furjan is one of our key projects and we look forward to developing the planned properties with utmost attention to detail and rich architectural elements.Azizi Developments will be developing 10 Residential projects and 7 hospitality related projects. The construction of Azizi.Feirouz and Azizi.Yasamine has already been started and is estimated to be completed by the 4th quarter of 2015.

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FORBES MIDDLE EAST REVEALS THE TOP 500 COMPANIES IN THE ARAB WORLD 2014 Combined revenues for the top 500 stand at $383.67bn, while net profits reach $71.68bn Industrials sector records the highest volume of companies with 107 entries By Qadeer Ahmad Siddiqui Dubai UAE:

of the market, whether that means adopting the latest technologies, t a magnificent award establishing stable and effective ceremony held in Dubai, corporate governance, bolstering Forbes Middle East the legal and regulatory celebrated the region’s corporate environment, or ensuring that success and revealed the future growth is both financially publication’s highly-anticipated and environmentally sustainable r a n k i n g o f t h e To p 5 0 0 in line with compliance policies Azad News UAE 22-28 June 2014, 24-30 Shaban 1435 Companies in the Arab World and procedures.For the evening’s Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Edition 51pg3 2014.In front of an audience of special event, The Investor For distinguished guests, the award Securities joined forces with INNOVATION WATCH THE FIFA WORLD CUP 2014 ceremony acknowledged the Forbes Middle East as the Title RENAULT TARGETS AUTONOMOUS LIVE AT THE AJMAN PALACE HOTEL & achievements of some of the top Partner. Other esteemed partners companies across the region that helped make the evening a DRIVING FOR 2020 RESORT including FGB, Dubai Islamic great success included Al Tayyar By Qadeer Ahmad Siddiqui Dubai UAE: Bank, du, Aramex, Saudi Travel Group, Janabi Group, Elite By Qadeer Ahmad Siddiqui Dubai UAE: utonomous vehicles are a Investment Bank, Kuwait s the football fever grips Executive Services, Elegant real step towards mobility of Projects Company, Dar Al-arkan the globe with FIFA World Resorts and Skyline University the future, as well as Real Estate Development Co., Cup 2014, football lovers towards enhanced safety. Loss of and Americana Group. Other top in Ajman can catch the action live time, tiredness, stress, wasted fuel… companies awarded on the night on a gigantic screen at Nojoom Such is the lot of the modern-day included Saudi International rooftop lounge at The Ajman motorist, on roads that are becoming Petrochemical Company, Dubai Palace Hotel & Resort from June increasingly congested. In these Investments, Al Tayyar Travel 12 to July 13. General Manager conditions, why not permit yourself Group, The National Shipping Ferghal Purcell said, “The football to just settle back and become a mere Co. (Bahri), Fawaz Abdulaziz passenger? NEXT TWO is Renault’s AlHokair Co. and Saudi Cement vision of an autonomous electric Co.Following the award ceremony, Osman Sultan, CEO of Lounge will be serving up a World vehicle for the year 2020. Renault du; and Hussein Hachem, CEO of Cup Club Sandwich with a l i n k s c o n n e c t i v i t y w i t h t h e Aramex; took to the stage to beverage of your choice from the delegation of certain driving witness the revealing of their menu for only AED 69 net per functions, giving motorists useful respective companies as the cover person. Adding to the fun is a daily extra free time, while improving stories for this month’s coveted raffle for audiences where the safety. Carlos Ghosn, CEO Renault issue of Forbes Middle correct guess of the final score declared: “Thanks to the NEXT East.Speaking during the event, wins a hot or cold beverage, juice TWO autonomous prototype, future:One of the greatest lessons College, Emirates Airline, HMG, Hannah Stewart, Executive or dessert. The prize for the semi- Renault’s aim is to take up position 30kph on main roads.An Automated I have learnt is that innovation and T h e A m e r i c a n H o s p i t a l , season is in full swing with national final is dinner for two in Encore right now in this field of advanced Valet Parking function which Editor at Forbes Middle East, vision are vital to success, a belief M o n t e g r a p p a , C o n f i s e r i e teams of 32 countries competing in Bistro and for the final, one night technology which we believe will permits the vehicle to park itself said: “These companies are the shared by our partners tonight, Sprüngli, DMTV and Dubai Eye the FIFA World Cup tournament and stay in a Deluxe Room with a sea reach the marketplace by around completely autonomously in car legacy of our time. They are Forbes Middle East. Attention 103.8. in order to bring the games live for view.So those eager to catch the 2020. With NEXT TWO, we wanted parks equipped to cater for bringing diversification to the must also be paid to the evolution our guests we have set up a special FIFA frenzy head to the Nojoom to combine the worlds of delegated automated vehicles. This includes region’s economies and carrying air-conditioned tent with a large lounge rooftop lounge at The Ajman driving and connectivity. Not only both finding a parking place and the ARTISSIMA ART GALLERY COLLABORATES screen at the Nojoom lounge. What Palace Hotel & Resort. For will autonomous driving enhance necessary manoeuvring. On board DUBAI ISLAMIC ECONOMY is amazing is the atmosphere as fans reservations call 06-701 8864 or safety but it will also free up time for Renault Next Two, people can above WITH ICON ART PRODUCTION DEVELOPMENT CENTRE OPENS cheer their favourite team to e m a i l : n o j o o m . l o u n g e @ t h e drivers. Being connected will enable all ensure that this time is either Performing arts to enter the gallery with unique JV SUBMISSIONS FOR ISLAMIC ECONOMY victory”.In addition to the incredible ajmanpalace.com them to make the most of this extra productive or pleasurable by tapping By Qadeer Ahmad Siddiqui Dubai UAE: football experience, Nojoom AWARD 2014 time by providing them with access into the benefits of a hyperconnected rtissima Art Gallery and Icon to new in-car services such as video- mobile lifestyle. With its based on Al Gergawi:“The Award is an incentive for Art production reached a THE EMEA REGION'S MOST conferences, on-line shopping, open source connectivity system, the supporting and developing Islamic Economy” m e m o r a n d u m o f travel information and more.Thanks Renault vehicle picks up all available SIGNIFICANT FREE MANUFACTURING By Qadeer Ahmad Siddiqui Dubai UAE: understanding to bring the different to apply for the awards.Dr Sayd to simple but ingenious sensor networks (3G, 4G, Wi-Fi, etc.) and is EVENT COMES TO DAMMAM, KSA nder the patronage of His Farook, Global Head Islamic worlds of art to the film world and technologies, Renault Next Two compatible with all operating Rockwell Automation is pleased to announce H i g h n e s s S h e i k h Markets at Thomson Reuters, said performing arts to the art frees the driver from the task of systems. People on-board will find that the first leg of Automation University Mohammed Bin Rashid Al Thomson Reuters is honoured to galleries.Aurela Cuku, Managing driving to give him spare-time back everything they would expect to find Maktoum, Vice President and Prime manage the Islamic Economy Award Partner, Artissima Art Gallery and arguably the EMEA region's most significant in precise and useful situations at home or in the office – in complete Minister of the UAE and Ruler of in conjunction with DIEDC. The Zakir Hussain, CEO of Icon Art and exciting free manufacturing event is with:The delegation of driving safety, while the vehicle takes care of Dubai, and in line with the directive Islamic economy as one of the largest Production reiterate their objective to coming to Sheraton Dammam Convention functions in congested traffic up to the journey by itself. of His Highness Sheikh Hamdan bin identifiable market segments across bring different types of art forms to the and Exhibition Center, Dammam in Kingdom Mohammed bin Rashid Al Maktoum, borders is set to shape the aspirations people through various mediums, of Saudi Arabia on the 9th-10th September PIRELLI’S SUMMER PROMOTION Crown Prince of Dubai, Dubai of a young population of more than including film.We started with an Italian tyremaker announces SAR50 cashIslamic Economy Development 1.6 billion. It is important we identify objective to bring our artists to each By Qadeer Ahmad Siddiqui Dubai UAE: bringing together solutions and back offer on every tyre purchased in the Centre (DIEDC) in conjunction with and recognise trailblazers who have Emirate in the UAE as well as has grown tenfold, has not been he event is specifically specialists. On average each event Kingdom of Saudi Arabia Thomson Reuters has opened inspired and shown the way for encourage the film production world to explored in films made locally.Zakir d e s i g n e d t o g i v e runs 10 parallel sessions, with a total submissions for the second Islamic others towards shaping this ethical use art venues in their productions to from Icon Art Production adds, professionals in the fields of of 65 sessions per day. The last round reach the wider audience. As a Film and “Recently we Invested over 10 Million m a n a g e m e n t , e n g i n e e r i n g , of events saw 400-500 people at each Dirhams to upgrade our maintenance, purchasing and IT an venue. Rockwell Automation is also equipment to Support opportunity to discuss current and joined by many of its technology F e a t u r e F i l m s , T V emerging challenges with industry partners, in a large central show area Commercials, Music Videos colleagues, technical specialists and (averaging 1,000m2), where demo and several corporate Films business consultants... all in a walls, mock ups and industrya n d e v e n t s i n D u b a i r e l a x e d , f r i e n d l y, n o n - s a l e s specific applications are re-enacted By Qadeer Ahmad Siddiqui Dubai UAE: UAE.Icon Art production environment.Due to continuous for the benefit of visitors.Already ith ambient temperatures nudging high-40s Arabian summer can will promote Artissima a s s e s s m e n t o f t h e s h o w s ' w i t h a t e n - y e a r p e d i g r e e , be extremely harsh on tyres. Proper tyre maintenance is therefore gallery as a shooting programmes and differing regional Automation University has been tantamount this time of year to ensure safety while on the move. l o c a t i o n f o r T V needs, Rockwell Automation tailors phenomenally well received Pirelli Middle East recognizes this and has therefore launched a brand new C o m m e r c i a l s , T V the direction and content, helping to everywhere it has been held thanks to cash-back promotion in the Kingdom of Saudi Arabia.Applicable on the Programs, Talks Shows, make the information, technology its ability to deliver what people purchase of any of Pirelli’s cutting edge tyres from the 16 sizes included in the events, Interviews and and advice at the shows the best really need to know.As the event is offer the cash-back offer, which began on June 1, 2014 will run for two workshops and seminars possible fit for the local and free to attend, places at each event months until July 31. In this promotion buyers get 50 Saudi Riyals cash-back TV Production market leader, Icon Art Economy Awards.Launched in 2013, economic paradigm.Nadim Najjar, based on the creative requirement of contemporary issues facing the are always in great demand, so for every tyre purchased. In essence, anyone who buys a full set of four tyres Production is already playing a crucial the annual award seeks to recognise Managing Director, Middle East, local and international production in visitors. And, thanks to the parallel anyone wishing to visit the show is from the sizes included in the promotion, can get a substantial cash-back of role in supporting the increase of innovative world-class business Africa and Russia/CIS, for Thomson Film, TV and Events Production. By streams and sheer variety of what is encouraged to register their interest 200 Saudi Riyals. The sizes included in the promotion are as follows: International filmmakers coming to initiatives and ideas that are sharia- Reuters, said: “The Islamic Economy collaborating with Artissima Art on offer, users are able to tailor a e a r l y . T h e y c a n d o s o a t 235/55R18TL100V SC-VERD, 225/5OR17TL98YXL NEROGT, Dubai from abroad and we would like compliant and contribute to the social Award initiative in partnership with Gallery, we also want to offer Producers p r o g r a m m e t h a t s u i t s t h e i r www.automationuniversity.eu.Anyo 245/65R1711H XL S-VEas, P245/60R18 104H SC-VEas, 225/55r17TL 97Y to show film makers what the art world and economic welfare of the Muslim DIEDC is an opportunity to and directors an inspiring venues with requirements; meaning they don't ne experiencing any of the issues P7 CINT(AO), P265/65R17TL 112HRB M+S SC-STR, 225/45R17TL 91W in Dubai has to offer as backdrops to p o p u l a t i o n . H i s E x c e l l e n c y recognise the individual efforts and art from around the world as Dubai miss out on vital sessions or have to f a c e d b y m a n y m o d e r n P7, 215/45R17 91W XL P7, 255/60R17 106V SC-VERD, 285/65R17TL their productions,added Aurela.As one Mohammed Al Gergawi, Chairman progress being made. In recognising makes its mark in the field of art and sit through presentations that do not manufacturing enterprises really 116H SC-VEas, 245/65R17TL 111H XL S-VERD, 225/60R18TL (CHINA) of Top 10 Production Houses in Dubai of the Executive Office of His the business leaders of the Islamic culture.With Artissima Art Gallery’s concern them.Held at different should come along. Feedback from 100W P7, P195/60R15TL 88H P4 FOUR, 205/55R16TL 91W P7 CINT, UAE, Icon Art production is set to Highness Sheikh Mohammed Bin e c o n o m y, w e a r e n o t o n l y mission to expose the world of art EMEA venues every year, each event past events shows that most visitors 175/70R14TL 84T P1 Cint VERDE, 205/55R16TL 91W P7 CINT (MO). promote and support Local and Rashid Al Maktoum and Chairman of acknowledging their efforts but also through film andwith Icon Art takes place over two days offering leave with new ideas, new directions International Production for Feature D u b a i I s l a m i c E c o n o m y inspiring a new generation of Production’s resources and expertise, multiple hands-on labs, live demos, and, in some cases, the wish that the SAIFUL SAION TOPS THE Film, Short Film, TV Programs, Music Development Centre, said: “The change-makers to take the Islamic both parties intend to collaborate to seminars and industry sessions event was longer. Video, TV Commercials and Events LEADERBOARD Islamic Economy Award strengthens Economy forward.The Islamic provide a one Stop Solution for Productions. The world of art, which the UAE’s position as a pioneer in Economy Award will recognise production requirements. THE HOTEL SHOW LAUNCHES NEW By Qadeer Ahmad Siddiqui Dubai UAE: this important sector. We have aimed global and regional leadership within INTERNATIONAL VILLAGE he extremely likeable BEAUTY BEATS to set a global benchmark with the the following eight categories: Saifulnizam Saion topped the EXHIBITORS CAN NOW CHOOSE TO BE award that seeks to articulate the 1.Islamic Finance - Islamic leaderboard in the recent Dubai: Capital of Islamic Economy microfinance, SME & Venture WITHIN THEIR OWN REGION Centro Sharjah Midweek 9 Hole vision of His Highness Sheikh Capital Financing, corporate or INTERNATIONAL COUNTRIES TO HAVE Medal supported by Mekar on M o h a m m e d B i n R a s h i d A l sovereign sukuk issuing entities, Wednesday 18th June. After a four OWN IDENTITY Maktoum. DIEDC, in accordance takaful and retakaful, Islamic way tie at the top with all golfers with the direction of His Highness b a n k i n g , a n d I s l a m i c f u n d By Qadeer Ahmad Siddiqui Dubai UAE: with information that relates to finishing on 2 under net 34 the Sheikh Hamdan bin Mohammed bin management he Hotel Show, which takes specific exhibitors from the regions competition standings had to be R a s h i d A l M a k t o u m . H e 2.Food & Health - Agriculture, place in Dubai from 28-30 they have chosen so that when they settled using the scorecard added:Through organizing the ingredients and manufacturing, S e p t e m b e r 2 0 1 4 , h a s arrive at the show, they can easily countback procedure. It was Saiful second Islamic Economy Awards, we retail, logistics, research and product launched a new and dynamic identify their international pavilion and Bernie Benavidez who couldn’t reiterate our keenness in providing a development and food services, International Village dedicated to of choice.Simona Novelli, Senior be separated until the countback platform that highlights the cosmetics, personal care, and specific products showcased by their Director at the Birmingham went as far back as their 1st hole with Saiful having recorded a net birdie to capabilities of different institutions pharmaceuticals country of origin.The largest Chamber of Commerce who will be kick off his round and therefore in doing so also claiming the Overall Winners working in Islamic Economy. We are 3.Media - Entertainment shows, international showcase of its kind for part of the UK Trade & Investment prize for the event. Benavidez sadly missed out on top spot but settled for c o n f i d e n t t h a t h o n o u r i n g publications, social media, and the industry, the new Country group to support The Hotel Show winning the Division 2 standings for golfers with handicaps of 12 and above. organisations and individuals that mobile apps Pavilions will include representation explained why this new area is an The two other golfers in the mix on 34 then both had to battle it out for the support the Islamic economy and 4.Hospitality and Tourism - Family from Belgium, China, France, important addition to the event. We Division 1 title, on this occasion it was regular Korean winner Golden Kim develop its sectors will drive greater friendly travel, meetings, incentives, Germany, Greece, India, Italy, are delighted to have an official UK who edged out Ramli Sulaiman. The final prize on the day went to ever advancement and innovation.DIEDC conferences and exhibitions (MICE), Philippines, Portugal, Spain, Turkey, pavilion for the first time in many improving Malaysian golfer Justin Wee who scooped the Division 2 announced that nominations for the medical tourism, and Hajj/ Ummrah Thailand and the UK.The Hotel years showcasing the best of British Runners-Up spot, a superb 9 holes of golf was only dampened by a card second round of the award via the 5.Waqf and Endowments Innovative Show Dubai 2014 is the foremost innovation. Recognising the wrecking 9 at the par 4 2nd hole, otherwise it most likely would have been w e b s i t e solutions, government managed and platform for the hospitality industry, potential within the UAE, we have Wee’s tournament. www.islamiceconomyaward.com private awqaf/waqf management w h i c h g i v e s e x h i b i t o r s t h e identified this as a priority market for are currently underway and will close services, and cross-border waqf PALMYSTRY KNOW YOURSELF opportunities to get in touch with UK exports and two leading on 7 October 2014. The award 6.SME Development Technology, almost 17 thousand visitors from all organisations are coordinating the winners will be announced in the 4th incubation, training, infrastructure over the region, looking for the best UK presence, both the BCI Overseas quarter of 2014.Hussain Al-Qemzi, and SME Eco System development. supplies for their hotels and resorts, Fairs Division and BCFA.The new member of the DIEDC board and 7.Islamic Economy Knowledge and this is exactly what they will find area of the show floor in Halls 3 and head of the jury panel, said:DIEDC’s Infrastructure - Research and within the Italian Pavilion. Italy is a 4 of the Dubai World Trade Centre is initiatives, including the Islamic educational institutions or initiatives, very important touristic pole which expected to attract all elements of the Economy Award 2014, have drawn compliance and standardisation attracts more than 47 million foreign hotel supply chain.This initiative i n c r e a s e d a n d c o n s c i o u s 8.Islamic Arts - Artists, fashion and visitors yearly, and due to this strong comments Christine Davidson, participation from diverse industries jewelry designers demand for hospitality solutions, the Event Director - helps elevate the in their commitment to contribute to In addition, a ‘Lifetime Achievement country has developed an enormous global nature of the Hotel Show, the Dubai Capital of Islamic Award’ will recognise an outstanding potential in terms of hotel supplies giving an identity to each country Economy vision. We are confident business leader for demonstrating and furnishings, so much so that and it’s own individual products and the second Islamic Economy Awards inspired leadership while positively nowadays the phrase “Made in Italy” services. Of course there will still be w i l l s t r o n g l y o u t p a c e t h e influencing the Islamic economy and is well known and appreciated all many of the world’s leading brands participation registered at the making an impactful contribution to over the world.” Commented Serena that choose to exhibit under their inaugural edition last year. We invite the sector. F l o r i a n , P r o j e c t M a n a g e r , own brand elsewhere in the show, change-makers and key influencers COREXPO ITALIA.Suppliers to the but for those wanting to be within industry will benefit from being part their own region’s showcase, this is SIX HOPEFUL RACING PROS TRAVEL TO SILVERSTONE of their own pavilion as visitors on now the perfect solution.We would AFTER MIDDLE EAST NISSAN PLAYSTATION® registration will be asked to identify like to welcome more international which countries they are interested designs, products and services so we GT ACADEMY FINALS in viewing products from. Once now have the perfect location for By Qadeer Ahmad Siddiqui Dubai UAE: identified, they will then be targeted them. champion, who won his first race at the 2013 Britcar issan and Sony PlayStation® have again 1000km after making the transition from SPARK*’S ‘STOP CHILD ABUSE’ held the Nissan PlayStation® GT Academy gaming.Anyone owning a PlayStation® and a copy Middle East challenge in Dubai, with six of Gran Turismo 6 has been able to enter the contest ADVERTISING CAMPAIGN FOR DUBAI dynamic Gran Turismo gamers now getting the online or by attending a Nissan PlayStation GT COMMUNITY DEVELOPMENT chance to become real professional car racers. The Academy live event throughout the Middle East. GT AUTHORITY EXHIBITING AT CANNES high-octane, high-pressure event in which 28 Academy is a unique concept created by Darren finalists from around the Middle East competed has Cox, Global Head Brand, Marketing and Sales Agency’s work currently leading the second NISMO, who set out to prove a gamer with round voting shortlist of 91 top agencies from outstanding driving skills in the virtual world could 34 countries perform equally well in a car on the tarmac. The idea By Qadeer Ahmad Siddiqui Dubai UAE: has succeeded brilliantly.Cox says:It’s great the ubai-based creative agency winners from the Middle East have been selected. Spark* has had its We now look forward to putting them through their humanitarian campaign for paces at Silverstone. Salman Al-Khater made the the CDA Child Protection Centre transition from virtual to real-world driving shortlisted for inclusion as part of the effortlessly and won his very first race. I’m sure this ongoing Cannes Lions Advertising year’s eventual winner from the Middle East will be days of excitement as gamers went hard at it in a bid Festival. The campaign is in the equally talented.” to move to the next phase and hopefully become a running for the Advertising The race camp at Silverstone in August will settle VFS GLOBAL RECEIVES RECOGNITION Community Together (ACT) professional racing driver after the tutoring at which of the six champs from the Dubai showdown FROMAL-NASR SPORTS CLUB FOR Silverstone. It’s been great fun for all concerned and Tributes Awards at the Palais des the event will pave the way for one of the Festivals in Cannes. The agency’s COMMENDABLE SERVICE contestants getting a spot behind the wheel work has been nominated via the GCC Club Cup Champions Al-Nasr Sports Club with Nissan and becoming a racer for real ACT Responsible Expo 2014, which football team visits VFS Global Visa on the tarmac.Motor sport is becoming forms part of this prestigious s u s t a i n a b i l i t y , e q u i t a b l e Application Centre in Wafi Mall to express development and social International Festival of Creativity more popular by the day in the Middle East just been staged over two days at the Dubai World appreciation for the company’s exceptional responsibility, in a bid to highlight The integrated campaign is titled and Nissan is delighted to be making a Trade Centre. The six victors will be taken to service contribution in this unique way via the ‘Paper Child’ and includes a Cinema how creativity is used to raise Britain’s famous Silverstone circuit and undergo a Nissan PlayStation® GT Academy. Commercial, Press Ads, Radios, awareness of the world’s most By Qadeer Ahmad Siddiqui Dubai UAE: comfortable, quick and seamless as race drivers’ boot camp to determine the overall pressing issues.Following ACT Outdoor & Activations. It was Congratulations to the six winners and s a mark of appreciation for possible for all applicants and for our Middle East GT Academy winner who then gets the Responsible’s forum postings, shortlisted to be showcased after good luck at Silverstone.Cherfan says e x c e p t i o n a l s e r v i c e client governments.Al-Nasr Sports opportunity to be a professional track racer. The top judges at the Cannes Lions round one by an eminent jury that entries for this year’s challenge had extended to them by VFS Club had recently outplayed Oman’s gun Gran Turismo gamers who will be heading to International Festival of Creativity viewed over 10,000 ads in the increased five-fold on last year’s inaugural Global, Al-Nasr Sports Club football Saham in the final of 29th GCC Club Silverstone are: Hadi Abdel Hadi (Lebanon), Bahaa shortlisted it for inclusion as one of category of «Alert», «Inform», event.Robert Fisher, general manager of team, the winners of the GCC Club (Khaliji 29) at the Al Maktoum Abdel Hadi (Lebanon), Mohamad Jamal Ghandour 45 advertising campaigns in Round « R a i s e A w a r e n e s s » , a n d Sony Computer Entertainment in Middle Cup, today visited the VFS Global Stadium in Dubai to lift the (Lebanon), Walid Al Ghamdi (Saudi Arabia), Yasser Two under the category ‘Equal «Commit».This is incredible news East, Africa, Turkey, and India has hailed Visa Application Centre in Wafi prestigious trophy for the very first Al Mansoor (Saudi Arabia) and Ahmed Khaled Rights and Protection.’ The festival everyone at Spark* was already the second GT Academy event in the UAE Mall. Led by Mr Mohamed (Saudi Arabia).The Nissan PlayStation® GT is currently underway in the south of passionate about playing a part in as a “resounding success”.The GT Ahmed Kahoor, Director of AlAcademy was launched in Europe in 2008 and the France, running from June 15-21, such an important social campaign Academy continues to illustrate how the Nasr Sports Club, the players concept has proved highly successful around the has the skills to take on top-level racers for real on with online polling opened for which is raising awareness of the virtual and real world can combine in such a presented Ms Yummi Talwar, world. It was introduced to the Middle East last year. the track. Samir Cherfan, managing director, Nissan people wishing to vote for their C o m m u n i t y D e v e l o p m e n t seamless and productive manner. Regional Head Middle East, The Middle East’s 2014 winner will follow in the Middle East, says the challenge at the Trade Centre favorite campaign before the big win Authority’s Child Protection Centre VFS Global, a special letter tyre tracks of Qatari Salman Al-Khater, last year’s had “exceeded all expectations.We have seen two - a powerful force for social good in is announced by David Lisnard, thanking the company for its the UAE. It is even more thrilling to Mayor of Cannes on Friday, June outstanding service in the HOT SUMMER PACKAGES AT THE SHERATON DUBAI CREEK HOTEL & TOWERS have the high quality of our work for 20th, 2014.We would like to thank h a n d l i n g o f t h e i r v i s a Pay Less and Stay More This Summer t h e everyone applications for various involved in organisation Schengen countries, UK, and By Qadeer Ahmad Siddiqui Dubai UAE: stay), and guests staying for three nights at the iconic their brand new rooms and suites, as well as being helping us to recognised on Australia, through-out the past he Sheraton Dubai Creek Hotel & Towers gathering place can enjoy up to 20% off their stay. just walking distance to Deira City Centre, and the produce such t h e w o r l d year. Present on the occasion time.VFS Global began operations has unveiled a myriad of summer specials at Families can ‘bring the whole flock’ for a group Gold and Spice souks. The hotel is just minutes from a memorable s t a g e a n d were some of the top executives in the UAE in 2004 starting with their iconic creekside venue, offering a getaway, enjoying 50% off childrens’ rooms, free the shopping, entertainment and business districts of campaign shortlisted for from VFS Global team including Mr Australia operations in Dubai and wealth of deals guaranteed to make summer relaxed, kids’ meals for children under 12 years, an online Dubai, with Dubai Mall a short 10 minute drive that has not presence at Mohamed Al-Safadi, Special Abu Dhabi. It now has 31 Visa luxurious and memorable for travellers.Following Rio 2 game, and more. Starwood Preferred Guest away.Terms and conditions apply to all special o n l y one of the Projects Middle East.Receiving the Application Centres in the UAE and Ramadan, booking a getaway at least 30 days in members searching for their ‘suite spot’ can take offers. resonated most famous letter Ms Talwar said,Ensuring the 16 in Dubai serving 18 client advance at the Sheraton Dubai Creek hotel will advantage of a suite promotion made available w i t h a d v e r t i s i n g highest levels of service is a constant governments in the UAE and 16 in attract a special 30% discount (5 nights or more exclusively to Starwood members, including infestivals in the a u d i e n c e s top priority for VFS Global around Dubai. room Club Lounge services, 3,000 bonus world,” said a c r o s s t h e the world, and we are truly gratified Starpoints, complimentary daily buffet breakfast, Yusuf Pingar, region, but and heartened by this gesture of Alhigh-speed internet and welcome VIP amenities in M a n a g i n g D i r e c t o r , also struck a Nasr Sports Club. It is extremely the hotel’s preferred Club rooms and Suites.Visitors Spark*.Spark*’s campaign for the chord with rewarding and hugely motivating to can also earn up to AED 150 per night towards their Child Protection Centre found its individuals and organizations be recognised for the highly dining experiences, redeemable throughout their way to Cannes Lions after it worldwide. And we are not resting dedicated work the entire VFS stay at the hotel’s restaurants and bars.Dubai is a impressed representatives of ACT on our laurels - the team is already at Global team puts is to serve our popular summer holiday destinations thanks to Responsible, a Swiss-based, non- work planning phase two of the applicants and clients with major summer events, including the Dubai Summer profit humanitarian organization. campaign, which will focus on excellence. Our global objective is Surprises (DSS) shopping festival and many other ACT Responsible aims to collect the empowerment, along with other to make the overall visa application attractions. Sheraton Dubai Creek Hotel & Towers best advertisements that promote campaigns for social initiatives by e x p e r i e n c e a s c o n v e n i e n t , offers spectacular views over Dubai Creek from CDA.” concluded Pingar.

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that success to international soil. Almost every sector was hit by the economic downturn, but this list shows just how far the Middle East has come. The Top 500 Companies in the Arab World is testament to an exciting time here in the Middle East and it is thanks, in part, to the passion and drive of our formidable corporations that this was able to happen.Also commenting on the special occasion, Hayssam El Masri, Advisor to the Board of Directors at investment services company, The Investor For Securities, drew on his own experience and shared his view on how companies can push towards a more prosperous

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SPECIAL SUMMER 2014 BAGS

EMIRATES AIRLINE FESTIVAL OF LITERATURE LAUNCHES CAMPAIGN TO

FIFA FUN WITH FRIENDS AND FAMILY AT CITY WALK By Qadeer Ahmad Siddiqui Dubai UAE:

By Qadeer Ahmad Siddiqui Dubai UAE:

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THE ECONOMIST PRAISES SHARJAH’S EFFORTS IN WATER CONSERVATION

hich books have entertained, thrilled and inspired the people of the UAE? The Emirates Airline Festival of Literature has launched a new campaign to find out.The UAE’s favourite books campaign will be conducted in three stages and divided into English and Arabic for adults and children. The final list of books will be announced at the 2015 Festival.Festival Director Isobel Abulhoul said of the campaign,Everyone has that one book that was life-changing and that they return to over and over again.The LitFest would like booklovers from all over the country to nominate their favourite books in English and Arabic so we can compile a list of the books that have shaped our lives.The first stage of the campaign is live online https://www.surveymonkey.com/s/ UAE-Favourite-Books -where

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RAMADAN 2014: HEALTHCARE; EDUCATION; TRAINING Diabetes, Exercise, Diet and Fasting By Qadeer Ahmad Siddiqui Dubai UAE:

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s it Ok for me to fast during the Holy Month of Ramadan, if I am living with diabetes?During fasting, about eight hours after the last meal our bodies start to make use of energy stores to keep blood glucose (sugar) levels normal. For most people, this is not harmful.However, a problem can occur if you are living with diabetes, such as the risk of high glucose levels following the larger meals that we eat before and after fasting at Suhoor and Iftar.Of course, this year the fasting period is long (15 hours in the UAE) meaning that the risk of Hypoglycaemia (high blood sugar levels) and dehydration (lack of water) are high.It is very important that anyone living with type 1 diabetes understand that they are at a higher risk compared to those with type 2 diabetes when fasting during the Holy Month of Ramadan.It is crucial that if you are a type 1 diabetes patient and intend to fast, that you are closely supervised and ensure that your blood sugar is regularly monitored to mitigate health risks.If you are living with type 2 diabetes, generally it is perfectly safe to fast during Ramadan provided that you talk to your doctor about your plans and prepare yourself well.But, it is not safe for everyone living with type 2. Your ability to fast safely often depends on your prescribed medication, and therefore it is really important for you and your doctor to assess your medication programme before the start of Ramadan and/or your fast. Your doctor will guide you to create a fasting plan which works for you.A lot depends on how well your diabetes is controlled, especially if you’re prone to either frequent high blood sugar levels (Hyperglycemia), or low blood sugar levels (Hypoglycemia).For example, if you are taking certain tablets and/or insulin, fasting carries the risk of Hypoglycaemia, or high blood glucose levels during a fast are a possible risk, and in extreme cases, can lead to Diabetic Ketoacidosis (DKA), a serious condition requiring hospital treatment.What happens to my body during fasting?During fasting, at about eight hours after the last meal our bodies start to use energy stores to keep our blood glucose (sugar) levels normal. For most people, this is not harmful.However for someone living with diabetes, especially if you take certain tablets or insulin, you are at risk of Hypoglycaemia (low blood glucose levels), Hypoglycaemia, (high glucose levels) and dehydration (lack of water).If I am living with type 1 diabetes, is fasting risky?In general, people living with type 1 diabe¬tes are at very high risk of develop¬ing severe complications, and are strongly advised to not fast during Ramadan.If you are living with type 1 diabetes and really do want to fast, you must consult with your doctor before embarking on the daily fast.What are the risks if I fast and I am living with type 2 diabetes?If you are living with type 2 diabetes and have successfully embraced a healthy lifestyle by maintaining a normal body weight through a practice of a balanced diet and regular physical activity, the risks associated with fasting are quite low.However, following a period of fasting if a very large, excessive meal is consumed there is a potential risk of post-meal Hyperglycaemia after the pre-dawn and sunset meals.One simple solution is to distribute energy intake over two to three smaller meals during the non-fasting interval. This may help you avoid post-meal Hy¬perglycaemia.As with diet, your daily exercise should be less intense to avoid episodes of Hypoglycaemia.If you are taking prescribed oral medications and insulin, do consult your doctor to discuss the risks, which will vary from person to person. If I am living with diabetes, do I need to go on a special diet during Ramadan? The good news is if you are already following a balanced diet, as is recommended for everyone, living with type 2 diabetes or not, then there is a big chance that you do not have to change the ingredients of your diet. In fact you should eat as you normally do, with the only difference being the time you eat your meals, rather than quantity or type of food consumed. The Ramadan diet should be kept simple and contain foods from all the food groups including:Bread, cereals or rice.Meat, chicken, fish or beans.Milk, laban or yogurt.Fruits and vegetables Iftar is the meal that breaks the fast, just after sunset, after the long hours of fasting. It is important however

that it remains a meal and does not become a feast!One other thing to be particularly aware of is the risk of increasing blood sugar levels after Iftar, especially if you eat sweet food. Also, you must take special care to drink plenty of water during the nonfasting hours, so that you remain comfortably hydrated during fasting hours.At Suhoor you should eat starchy carbohydrates which release energy slowly, such as multigrain bread, oat-based cereals, basmati rice together with beans, pulses, lentils fruit and vegetables. Other foods which will keep your blood glucose levels more stable throughout the fast include pitta bread, chapattis and semolina. As with all meals, eat sensibly, do not over eat and remember to drink plenty of water.What are the risks of fasting while living with diabetes during pregnancy?Pregnant women are strongly advised not to fast, and indeed Islam releases a pregnant woman from fasting during Ramadan. However, some still like to fast and if diabetes (including gestational diabetes) is also present, this is considered a high-risk scenario that requires intensive care. Pregnancy involves a state of increased insensitivity to insulin and insulin secretion.During fasting, blood glucose levels are generally lower but post-meal glucose and insulin levels remain substantially higher in healthy pregnant women than in women who are not pregnant. Elevated blood glucose levels during pregnancy may be associated with increased risk for major congenital abnormalities.It should also be remembered that the issues concerning the management of type 1 diabetes and type 2 diabetes also apply to pregnant women, along with more frequent monitoring and insulin dose adjustment.Is it Ok for children to fast, and what are the guidelines? In Islamic teaching, children are not required to fast for Ramadan until they reach the age of puberty. However, in many families, younger children enjoy participating and are encouraged to practice their fasting.It's important to make children aware of what fasting involves and to then to practice fasting for a few hours at a time, although fasting for children under the age of seven or eight isn't advisable.Children living with diabetes who choose to fast during Ramadan do pose a management challenge for paediatricians as the majority of guidelines and data on safety and metabolic impact of fasting are based on practice and studies on the adult population. It is very important that fasting only takes place under the watchful eye of the child’s doctor.Here are some recent seasonal quotes from ICLDC’s s p e c i a l i s t s : I C L D C ’s D e p u t y Medical Director, Consultant Diabetologist and Endocrinologist, Dr Saf Naqvi:Pregnant women are strongly advised not to fast, and indeed Islam releases a pregnant woman from fasting during Ramadan. However, some still like to fast and if diabetes (including gestational diabetes) is also present, this is considered a high-risk scenario that requires intensive care.It's important to make children aware of what fasting involves and to then to practice fasting for a few hours at a time, although fasting for children under the age of seven or eight isn't advisable. Indeed, in Islamic teaching, children are not required to fast for Ramadan until they reach the age of puberty.It is good to take some moderate exercise just before you break your fast at Iftar, and again just before going to bed, as well as right before Suhoor.It will be quite warm during Ramadan this year and outdoor exercise might not always be the best option, so try climbing the stairs. Start slowly and gradually with two flights at a time and refrain from pushing yourself too hard during the first few days.ICLDC’s Internal Medicine Specialist, Dr Farhana Bin Lootah:Exercise is an important contributor to achieving and maintaining a healthy lifestyle, and can help reduce the risk of developing diabetes by 58 per cent.As simple as it may sound, a brisk walk for 30 minutes a day, five times a week greatly reduces the chance of developing diabetes.Exercise is especially effective in minimising the risk when part of a three-way combination of a regular exercise practise, a balanced diet and maintaining a normal body weight.It makes absolute sense to maintain an exercise practice throughout the Holy Month, just changing the times for exercise and food intake according to the Ramadan guidelines.

culinary voucher to be used at the Coral Beach Resort, Sharjah Hotel whilst also bagging a hefty pro shop voucher each to be spent on any items they so wish.

A Journey across the World – From Abu Dhabi and Back’ saw 600 students perform

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n the evening of June 18th, 2014, Aldar Academies’ proudly presented Musical Celebration – A Journey across the World. The 600-student charity concert was held in honour of Special Care Centre in Abu Dhabi and was hosted at the Emirates Palace Theatre. Aldar Academies’ students raised a total of 131,710 including an AED 100,000 donation from A l d a r. T h i s e v e n t sought to help the Special Care Centre reach its goal of raising AED 25 million to build a new centre in Al Bahia for 400 children. In

attendance were Mr. Mohammed Al Mubarak, Chairman of Aldar Academies, Nilay Ozral, Chief Executive Officer of Aldar Academies and over a thousand many proud parents of the students.Showcasing the talents in different musical styles including Arabic, Samba, Pop, and Jazz, the students performed music and cultural performances from countries around the globe including the UAE National Anthem and Military march as well cultural performances including a Nabati poem, Watani and Biladuna; instrumental music titled Captain Jack’s Hornpipe and Shark Attack; classic film medleys from Chitty Chitty Bang Bang and Les Miserables; and also recent pop favourites including Pharell William’s Happy and Katy Perry’s Roar.Aldar

Academies' schools programmes are developed based on current educational research, which ensures students are prepared to enter the work force as contributing members

of society. Programmes are regularly reviewed, developed and adapted taking into consideration the future generation’s role in an ever-changing world, connected by new t e c h n o l o g y. T h i s p h e n o m e n a l expansion reflects the great confidence of parents, students, and Abu Dhabi's education authorities in

CYBERSOURCE AND AMADEUS PARTNER TO HELP TRAVEL ORGANIZATIONS OPTIMIZE FRAUD MANAGEMENT OPERATIONS ACROSS BOOKING CHANNELS By Qadeer Ahmad Siddiqui Dubai UAE:

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yberSource, a Visa Inc. company (NYSE:V), and one of the world's leading providers of eCommerce payment management services, has formed a strategic global partnership with Amadeus, a leading technology partner for the global travel industry. The agreement brings an integrated travel reservation and fraud management solution to airlines,

travel agencies and other travel o r g a n i z a t i o n s worldwide.Leveraging CyberSource’s global expertise in fraud management, the innovative solution integrates a fraud management system, Decision Manager, into the dedicated travel Amadeus Payment Platform (APP). Decision Manager helps travel organizations accept more legitimate bookings while identifying potential fraudulent transactions and lowering operational costs.The combined solution will enable travel businesses worldwide maximize revenue, reduce costs and improve the customer payment experience across multiple channels including online, mobile, face to face and call center.We are delighted with the integration of CyberSource to the Amadeus Payment Platform for travel,” said Celia Pereiro, Head of Travel Payments at Amadeus.This

Aldar Academies’ model.Our British curriculum, specially adapted to the UAE and taught by professionals of international calibre, ensures that our students have access to world-class education while enjoying a stimulating multi-cultural setting where intellectual development is nurtured alongside personal growth. Our students enjoy the extra advantage of a diverse and creative, teaching and learning programme in Arabic language and Islamic studies where appropriate.

•Developer to Reinvest Funds into Expanding Dubai Project Pipeline By Qadeer Ahmad Siddiqui Dubai UAE:

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to partner with Amadeus to provide travel companies and their customers with a fast, safe and seamless buying experience, irrespective of device or location.CyberSource Decision Manager assists travel companies in identifying fraud faster, more accurately and with less manual intervention. Data insights are derived via sophisticated modelling of more than 60 billion transactions that Visa Inc. and CyberSource process annually worldwide, including transactions across multiple payment types and sales channels, spanning online, call center and mobile. The transaction data is supplemented by 260 detector tests and time-tested statistical risk models, which can be localized by region to further expand the depth and breadth of transaction pattern visibility.

20 & 21 June Friday & Saturday Brazilian Carnival 8:00pm-8:30pm, 9:00pm9:30pm, 10:00pm-10:30pm, 11:00pm-11:30pm 20 June Friday Football Freestylers 8:30pm-9:00pm, 9:30pm-10:00pm, 10:30pm-11:00pm, 11:30pm-12:00am 20 & 27 June, 4 & 11 July Friday Photo opportunity with Fuleco mascot - official mascot of 2014 FIFA World Cup Brazil 8:00pm-12:00am Venue: THE BEACH opposite JBR

14 EMIRATI STUDENTS FROM MASDAR INSTITUTE TO ATTEND TWO-WEEK WORKSHOP ON INNOVATION AND ENTREPRENEURSHIP AT MIT Special Sessions, Site Visits to Incubators and Start-up Companies Scheduled to Foster Entrepreneurial Spirit of UAE Nationals By Qadeer Ahmad Siddiqui Dubai UAE:

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group of 14 UAE national students from the researchoriented Masdar Institute of Science and Technology have begun their first-hand experience of the entrepreneurial and diverse culture that are part of the technology, engineering, and innovation-focused programs of the Massachusetts Institute of Technology (MIT) during a two-week summer workshop in the US, it was announced today.The Masdar Institute students are being led by Dr. Behjat F Al Yousuf, Dean of

of the region's property landscape. The developer’s unrivalled portfolio of property offerings and services has firmly consolidated the company’s pioneering status in the industry.

‘New Horizons’ Study Finds Parallels in Young People’s Digital Attitudes across Borders By Qadeer Ahmad Siddiqui Dubai UAE:

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oredoo today announced the launch of a new study, ‘New H o r i z o n s : I n d o n e s i a ’s Digital Generation,which examines the aspirations of young people across Indonesia. The release builds upon the body of research developed through Ooredoo’s online survey, ‘New Horizons: Young, Arab and Connected’, which surveyed more than 10,500 young adults in 17 countries across the MENA region at the beginning of 2014.Taken together, both reports represent some of the most in-depth research yet undertaken on young people’s digital attitudes and aspirations. The data also provides an interesting opportunity to compare and contrast young people’s attitudes in the MENA region and Indonesia, the world’s fourth most populous nation. Among the top findings of the Indonesia’s Digital Generation research: •91% claim that the Internet is encouraging them to become more entrepreneurial and 83% are intending to, or have already, set up a business online. •Nine out of 10 young people in Indonesia are optimistic about their prospects in the coming year. •When asked about the role of technology in society, 95% believe that it opens up communication channels to promote peace and

FIFA FEVER CONTINUES TO SOAR AT THE BEACH. JOIN THE CROWDS AND CHEER FOR YOUR FAVORITES! By Qadeer Ahmad Siddiqui Dubai UAE:

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will provide our customers with a customised and enriched travelpayment fraud solution, helping them optimise business operations, increase acceptance rates and facilitate a smooth consumer payment process.Simon Stokes, Head of CyberSource EMEA & APAC, said, “With a track record of delivering results for major airlines, travel agencies, hotel chains and other travel suppliers, we are excited

OOREDOO’S NEW RESEARCH HIGHLIGHTS SHARED ASPIRATIONS OF YOUNG PEOPLE IN THE MIDDLE EAST AND SOUTHEAST ASIA

DEYAAR SELLS 5.98 ACRES LAND IN TEXAS

eyaar Development PJSC (Deyaar), a customerfocused, trusted and valued developer with in-depth market intelligence and property management expertise, today announced the sale of its 5.98 acre land in Houston, Texas.The Dubaibased developer aims to reinvest the funds into expanding its project portfolio in Dubai. Saeed Al Qatami, Chief Executive Officer, Deyaar Development PJSC, said: “The sale is in line with our overall strategy to direct our investments into developments particularly in Dubai and the GCC at large. Given the resurgence that the real estate market is witnessing, Deyaar will continue to evaluate opportunities in new markets that have the potential to add value to our existing investment portfolio.Deyaar is well-positioned to play a pivotal role in the development

ate: Running until 13 July, 2014

Event:2014 FIFA Activities at THE BEACH Brief: Come to THE BEACH with friends and family to take part in a host of activities for 2014 FIFA World Cup Brazil. Whether you’re looking to paint your face in your favorite team’s flag colours, dance to Brazilian beats with the carnival parade, groove with the football freestylers or pose with Fuleco - FIFA’s official mascot for a photo - there’s something for everyone at the leisure and entertainment destination. Timing: Please see schedule below Daily until 13 July Daily Face Painting Sunday - Wednesday 6:00pm-10:00pm Thursday- Saturday 6:00pm-12:00am Daily until 13 July Daily Purchase 2014 FIFA Merchandise 10:00am-12:00am 19,20,26,27 June & 3,4,10,11 July Thursday & Friday FIFA/THE BEACH merchandise giveaways 8:00pm12:00am

ALDAR ACADEMIES SCHOOL STUDENTS RAISE AED 131,700 FOR ABU DHABI’S SPECIAL CARE CENTRE

By Qadeer Ahmad Siddiqui Dubai UAE:

TAKE PART IN A HOST OF ACTIVITIES AT THE BEACH FOR 2014 FIFA WORLD CUP BRAZIL

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I o f c u l t u r a l p r o g r e s s . S E WA Chairman emphasised that the rational consumption of water in Sharjah stems from Tarsheed’s awareness campaigns and general objectives.SEWA’s Tarsheed, according to Dr. Al Leem, has recently visited a number of housewives in Sharjah’s suburbs to make them aware of the importance of water conservation. It has also sent awareness messages in the form of posters and text messages, as well as TV and radio ads.SEWA Chairman noted that Sharjah’s rationalisation of water consumption has exceeded the geographical boundaries of the UAE, urging one of the world’s most prestigious magazines to praise the emirate in this regard.The Economist pointed to SEWA’s free distribution and installation of water-saving devices, which reduce consumption of water by up to 40%.

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By Qadeer Ahmad Siddiqui Dubai UAE:

By Qadeer Ahmad Siddiqui Dubai UAE:

ndian Sharjah Golf & Shooting Club member Tariq Deenah romped home to overall victory in the recent Coral Reach Resorts Midweek 9 Hole Bogey competition held at SGSC on Sunday 15th June. A un blemished scorecard with no losses against the course enabled Deenah to finish with a score of 4up after adding pars/wins at the 2nd, 6th, 8th & 9th holes.Deenah managed to finish 2 holes clear of his nearest rival which coincidentally happened to be his friend and playing partner Abdul Moiz Khan. Khan finishing his round extremely strongly with 7 straight pars after a solitary bogey at 2nd hole to win the Division 1 prize. Khan managed to also just edge out Gavin Reed (EGF) via a countback ruling after he had also equaled the score. Both golfers received a

Azad News UAE 22-28 June 2014, 24-30 Shaban 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007

THE BURBERRY SALE

DEENAH ROMPS HOME IN CORAL BEACH RESORT BOGEY

By Qadeer Ahmad Siddiqui Dubai UAE:

he Economist, a weekly international news and business publication, has confirmed that Sharjah’s per capita consumption of water is consistent with the recommendations of the United Nations (UN), pointing to the emirate's numerous efforts in water conservation.A report by Sharjah Media Centre mentioned that the magazine, in a recent issue titled The World in 2014, commended on the fact that daily water consumption in Sharjah is estimated at around 200 litres per person, which is the average recommended by the UN.The Economist praised the efforts made by Sharjah Electricity and Water Authority (SEWA) to rationalise Sharjah’s water usage, which is the least in the UAE.It listed water sources in the UAE in general and the main challenges facing these sources in the near future.Dr. Rashid Al Leem, Chairman of SEWA, said: "Under the directives of His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, UAE Supreme Council Member and Ruler of Sharjah, to make Sharjah Electricity and Water Authority one of the world bodies known for preserving wealth, particularly the wealth of water, Tarsheed Initiative was introduced with the aim of raising awareness of the need to conserve natural resources, especially water, which is the lifeblood of every city and a feature

everyone has the chance to nominate their favourite book. This will be used to compile the base list leading to the launch of the second phase in September where readers will have the chance to vote for their favourite books within the list. The voting process will continue till March 2015 when the final list will be announced at the Festival.The Emirates Airline Festival of Literature, which is part of the Emirates Literature Foundation, will take place in Dubai from 3 to 7 March 2015 under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE VicePresident & Prime Minister and Ruler of Dubai, and in partnership with Emirates Airline and the Dubai Culture & Arts Authority (Dubai Culture), the Emirate’s dedicated Authority for culture, arts, and heritage.For more details of the Festival please see www.emirateslitfest.com

Date: Running until 13 July, 2014 Event:2014 FIFA activities at CITY WALK Come to CITY WALK and take part in a host of activities for 2014 FIFA Wo r l d C u p B r a z i l ! W i t h entertainment galore for friends and family, CITY WALK is the perfect neighborhood in Dubai to revel in football festivities. Whether you want to paint your face with your favorite team’s flag colors, purchase your favorite team’s jersey, groove with the football freestylers or pose with Fuleco FIFA’s official mascot for a photo, the outdoor lifestyle destination is the place to be. Ti m i n g : P l e a s e s e e schedule below Until 13 July Daily Face Painting 6:00pm-10:00pm 17 June – 13 July Daily Purchase 2014 FIFA Merchandise 10:00am-12:00am 21, 27 June & 4 July Saturday & Friday Football Freestylers 8:00pm-12:00am 21,28 June & 5 July Saturday Photo opportunity with Fuleco mascot - official mascot of 2014 FIFA World Cup Brazil 8:00pm-12:00am Venue: CITY WALK – At the junction of Al Wasl and Al Safa Road

ate:Running until 13 July, 2014

E v e n t : 2 0 1 4 F I FA Activities at THE BEACH, opposite JBR Brief:Fun-filled activities continue at THE BEACH, opposite JBR to get the crowds cheering for 2014 FIFA World Cup Brazil. Great for friends and family, the leisure and entertainment destination offers exciting activities such as face painting for kids and adults or a photo opportunity with Fuleco the Armadillo FIFA’s official mascot. THE BEACH also gives a chance to purchase 2014 FIFA merchandise from the official fan shop. Timing: Please see schedule below Daily until 13 July Daily Face Painting Sunday - Wednesday 6:00pm-10:00pm Thursday- Saturday 6:00pm-12:00am Daily until 13 July Daily Purchase 2014 FIFA Merchandise from the official fan shop 10:00am-12:00am 27 June & 4,11 July Friday Photo opportunity with Fuleco mascot official mascot of 2014 FIFA World Cup Brazil 8:00pm-12:00am Venue:THE BEACH opposite JBR

understanding and the same percentage believetechnology is the basis of a modern, forward-thinking and functional society There are strong parallels in the MENA region, where New Horizons’ research found that: •Nine in 10 young MENA citizens believe that access to the Internet can help them realise their personal aspirations for employment and entrepreneurial opportunities. •81% of young Arabs are optimistic about their immediate futures, despite reporting significant economic and educational hurdles. •91% also believe that technology is the basis of a modern, forwardthinking and functioning society, but that its potential as an economic tool has not yet been realised for young people across MENA. More than1,400 men and women aged between 18 and 30 from Indonesia participated in the online survey. The research highlights the appetite for more advanced Internet penetration among Indonesian youth, as well astheir attitudes towards economic and education related issues, particularly in relation to finding a job and starting a business.H.E. Sheikh Abdullah Bin Mohammed Bin Saud Al Thani, Chairman, Ooredoo, said “Indonesian youth are hungry to

improve their career prospects, educate themselves, become more entrepreneurial and broaden their horizons by connecting with each other and the rest of the world. This research demonstrates that young people in Indonesia understand the transformative power of technology and the opportunities provided by ICT. They share the same ambition to contribute to their society as their MENA peers, in addition to their willingness to use digital technology to better their lives.Responses captured by the research are overwhelmingly positive about the potential social and economic benefits the ICT sector could for Indonesia. However, the main barrier to realising Indonesia’s potential remains basic infrastructure, according to respondents. When asked how they would rate the Internet connection speed provided by telecommunication operators, only 62% considered it to be good. Of those in rural locations, 60% who have Internet access were frustrated by poor Internet coverage and 82% with slow connections.Respondents said that these frustrations are preventing them from taking full advantage of the Internet, with 91% claiming that they do not spend as much time online as they would like to.Many respondents recognised the importance of using the Internet for business purposes (99%), to search for skilled workers (96%) and to source funding online (97%). However, when asked how easy they believed it was to carry out these kinds of activities, a significant number said that they found it difficult.The research identified an increasing appetite for smartphones across Indonesia, with 58% of respondents claiming they regularly use a smartphone that is connected to the Internet. In rural areas, 60% of respondents want to be using smartphones, trading in their basic mobile phones within the next 12 months. Tablet usage is expected to increase by 8% but uptake will be hindered by initial costs of the tablet devices.Alexander Rusli, CEO of Indosat, said:This is an extremely exciting time for Indonesia as it enters a critical stage of its digital evolution and Indosat is proud to be an integral part of this journey. The study supports our belief that ICT has a vital role in helping the country’s young people realise their full economic potential and it provides valuable insights for identifying opportunities to help them do so. Indosat, alongside our parent company Ooredoo, is committed to enriching peoples’ lives and stimulating human growth in the communities where it operates and we know the New Horizon study findings will help us and others to continue this work.

Students, and Dr. Irfan Saadat, Professor, Electrical Engineering and Computer Science.The program aims to provide participants with an opportunity to receive hands-on exposure to entrepreneurship, business, and emerging technologies. Comprising special sessions as well as site visits to incubators and start-up companies, the workshop will foster the entrepreneurial spirit among the Emiratis. Guest speeches, discussions about books and case studies illustrating important lessons for new entrepreneurs will also be part of the workshop.Dr. Fred Moavenzadeh, President, Masdar Institute, said: “The summer workshop at MIT will provide Emirati participants with a global perspective on innovation and building additional capabilities. The support of the UAE leadership continues to enable us to offer specially designed courses to the youth. We believe the

workshop will prove beneficial to the participants in their academic and professional lives.Participants will choose between two options – one on the MIT Professional Education (PE) course on ‘Energy, Sustainability, or the second being Life Cycle Assessment’ or ‘Beyond Smart Cities’.The program will include interactive sessions on innovation, workshops at the MIT Self Assembly Lab, and methodologies to help build innovation-driven start-ups. The UAE national youth from Masdar Institute will also get an opportunity to visit some of the most successful young startup companies at the MassChallenge Accelerator, the innovation district in Boston, and museums.Mouza M. Al Kaabi of the Engineering Systems and Management program believes the workshop will increase her understanding of 3D printing and connect it with recent findings in the field to further prepare her for her research work.Al Kaabi said:The workshops in 3D printing are related to my research topic. I read about Skylar Tibbits and the self-assembly lab when I first decided to work with 3D printing as a tool for sustainable design. I am also exploring smart materials to understand the methods and tools used to make the composite materials, to reach certain properties that outperform the conventional material used in today’s construction. I hope to conduct this research that will be tested through 3D printing.

FLYING COLOURS CORP. ACHIEVES QATAR MAINTENANCE APPROVAL Completes MRO activity on first Qatari registered Bombardier Global Express By Qadeer Ahmad Siddiqui Dubai UAE:

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lying Colours Corp., the Canada-based completions, refurbishment and maintenance specialists, announced today that it has received approval from the Qatar Civil Aviation Authority (QCAA) to carry out maintenance work on business aircraft registered in the State of Qatar. The approval, which was awarded on June 17th, means that a full range of regular and line maintenance work can be undertaken a t F l y i n g C o l o u r s C o r p ’s Peterborough, Canada-based facility on business jets originating from this vibrant Middle East region.QCAA status enables Flying Colours Corp. to undertake continuing airworthiness and maintenance work on aircraft, including all those under its Transport Canada Civil Aviation (TCCA) approval including the full Bombardier Challenger range, Bombardier Global Express, and the Dassault Falcon family.A dedicated maintenance team from Flying Colours Corp. has already started MRO work on its first Qatari registered aircraft at its Peterborough facility a Bombardier Global Express which will be re-delivered to a charter operator customer next week. It is anticipated that this aircraft will be the first in a series of aircraft to be worked on for this particular operator.This is another great achievement for Flying Colours Corp.” commented Sean Gillespie, Executive Vice President,

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We are very pleased to receive the approval for Qatar as demand for private jet travel throughout the Gulf region has significantly increased. It further expands our maintenance service portfolio and helps to grow our client base. We hope too to develop our business from this region now that we have this important approval.This latest approval adds to the existing broad range of maintenance approvals that Flying Colours Corp. has achieved. Current approvals include CAAC, GACA, Transport Canada, FAA, EASA, Cayman Islands, and the Isle of Man, Combined, these certifications enable the business to offer on-going services to private aircraft on the relevant varying registries. AS9100 certification for St Louis, Missouri operations:In other news, Flying Colours Corp. is pleased to report that on May 22nd it was awarded AS9100 certification at its St. Louis, Missouri, USA facility. The world renowned quality management system adopted by the aerospace industry, follows attainment of the certificate at Flying Colours’ Peterborough, Canada-based HQ last year. Compliance to AS9100 further d e m o n s t r a t e s t h e c o m p a n y ’s commitment to deliver quality products and services to its customers by fostering continual improvement in business processes and customer satisfaction and enhanced consistency and stability.

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BLACKBERRY Z3 TO LAUNCH IN THE MIDDLE EAST By Qadeer Ahmad Siddiqui Dubai UAE:

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lackBerry Limited (NASDAQ: BBRY; TSX: BB), a world leader in mobile communications, today announced that it will bring the BlackBerry® Z3 smartphone to the Middle East. The new stylish smartphone is expected to be available in United Arab Emirates (UAE) and Kingdom of Saudi Arabia (KSA) in the month of July followed by Qatar, Bahrain and Kuwait later this summer. Starting today, the BlackBerry Z3 can be pre-ordered in the UAE through the BlackBerry Store in the Dubai Mall. Consumers who purchase a BlackBerry Z3 smartphone in July can benefit from an exclusive app offer. They simply have to login into the BlackBerry World™ storefront from their BlackBerry Z3 in the month of July and download a selection of free premium apps worth AED200.The BlackBerry Z3 extends the BlackBerry® 10 platform to a new generation of customers in the Middle East and offers them more ways to connect, share and be productive with an experience built on reliable, secure communications. The BlackBerry Z3 features a stylish design with a 5” touch display, an unrivalled messaging and typing experience, exceptional battery life, is equipped with BlackBerry 10 OS version 10.2.1 and is Android app compatible1. Key features include:

•BlackBerry Hub The ever present BlackBerry® Hub lets you access all your work and personal email, BBM™, text messages, social media updates and notifications in one place, with the ability to “peek” into the BlackBerry Hub from anywhere, so you’re always only one swipe away from what matters to you. The Hub can be customized to identify priority messages and to filter the message list by various criteria that you can then activate with a simple pinch gesture. •BBM – BBM on the BlackBerry Z3 includes all the latest features of the popular mobile social network like BBM Channels and BBM Stickers. •BlackBerry Keyboard – The BlackBerry Keyboard learns what words you use and how you use them, then offers them up to you so you can type faster and more accurately. It gives you the best typing experience on a touchscreen, complete with multi-language support that lets you type in up to 3 different languages at the same time. •Time Shift & Story Maker The BlackBerry Z3’s Time Shift camera feature lets you capture a group shot where everyone is smiling with their eyes wide open. You can also use Story Maker to bring a collection of photos and videos together, along with music and effects, to produce an HD movie that you can instantly share on

YouTube. •BlackBerry 10 Browser The BlackBerry 10 browser sets the industry benchmark for HTML5 performance on smartphones, and is incredibly fast, with fluid and responsive scrolling and zooming. The browser includes many advanced features, supports Azad News UAE 22-28 June 2014, 24-30 Shaban 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007

multiple tabs, lets you browse sites privately, includes a reader mode, and integrates with the platform for easily sharing content. You can even save web pages for later viewing. •Instant Previews & Reply Now Be more timely and responsive with Instant Previews that bring BBM, SMS and email message to you no matter what you are doing on your BlackBerry Z3. You can even reply to your BBM or SMS messages in any app, or swipe to the BlackBerry Hub to respond. If you get a phone

call that you can’t answer right way, you can instantly silence the call and send a Reply Now response through BBM, SMS or email to let the caller know you’re busy •Fast, Easy Sharing The BlackBerry Z3 learns how you share and who you share with, helping you reduce the number of steps and amount of time it takes to get your files, photos, or documents to where they need to go. Touching “share” in any app provides suggestions on who and how to share your files based on who you’ve shared with in the past, and the feature only gets smarter the more you use it.Android apps can be downloaded directly from the Internet through the BlackBerry Browser allowing you to enjoy some of the world’s most popular titles. However, not all Android apps are supported and compatibility may vary by smartphone and/or source.

INCREASED SOCIAL MEDIA USAGE IN ARAB REGION IS ENABLING CITIZEN ENGAGEMENT FOR BETTER GOVERNMENT SERVICES •Twitter Registers 5.8 Million Active Arab Users; Facebook Arab Users close to 82 Million •Saudi Arabia Accounts for 40% of Arab Twitter Users, Egypt Constitutes 24% of Facebook Users in Region •Over 17 Million Tweets Produced Daily in Arab World •UAE Leads in LinkedIn Penetration, Qatar Registers Highest Facebook Penetration while Kuwait Notches Highest Twitter Penetration

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of the respondents reported visiting official social media pages or using their personal social media accounts for sourcing information on public services. Of the 63% who do utilize government social media pages, 74% only use it to access information on government services and entities, while giving feedback, sending complaints or new ideas to government ranked lower.Fadi Salem, Director of the Governance and Innovation Program at the Mohammed Bin Rashid School of Government, and co-author of the report, said: “We are still in a beginning of an era where technology is empowering the public and allowing for collaboration opportunities between government and society. With around 82 million Facebook users and 5.8 million active Twitter users in the Arab world today, more than 22 percent of Arabs are actively using social media platforms in innovative ways.Additionally, the report findings suggests that increased connectivity, coupled with the low levels of quality and accessibility of public services in the region prompted many civil society structures to utilize social media tools to fill gaps in service delivery. “Social media is providing a growing space for the ‘3rd sector’ in many Arab countries. Around 42% of respondents in our research said that civic organizations in their country were using social media to deliver some services that the government was not providing. This not only highlights the disruptive nature of new informational flows facilitated by social media tools, but also the relatively low levels of trust between government and society,Salem added.Growth of social media usage in Arab world has been consistently strong, with the number of users in 2014

MINIMAL INVASIVE SURGERIES REDUCE IMPACT OF BLOOD LOSS International Modern Hospital offers keyhole surgeries with a host of benefits for patients By Qadeer Ahmad Siddiqui Dubai UAE:

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ith the impact of blood loss during surgeries becoming a major concern, the concept of keyhole surgeries is largely gaining prominence. Through recent advancements in medical techniques, minimally invasive methods have become the standard for many procedures, making transfusions even less necessary.International Modern Hospital (IMH), a private general hospital offering a variety of services with multiple specialties in Dubai,conducts several types of minimal invasive techniques and alternatives for a number of surgical procedures. While there are many benefits to this procedure, one of the main reasons is reduced impact on blood loss, which sometimes leads to patient deaths. Speaking about the

techniques, Dr. Rohit Kumar, S p e c i a l i s t G e n e r a l Surgeon,IMH,said,Minimal invasive surgery enables us to make sure that blood is not wasted during surgical procedures. With smaller incisions being made during this procedure, a patient stay is shorter and recovery time is faster, there is also reduced scarring and lesser infections during surgery.Marking the recent World Blood Donor’s Day on 14th June, IMH has taken a pledge to spread awareness about the importance of conserving and contributing blood, whereby it is available during emergencies, added Dr. Rohit. “As part of our commitment, we are planning to organize events to encourage blood donation by coordinating with volunteers, patients and the community at large, to support this noble cause.

DUBAI TRADE LAUNCHES “TRADESHIELD” ONLINE CARGO INSURANCE PLATFORM Dubai Trade and ADNIC host cargo insurance forum Customers are now able to obtain online insurance bringing closer the vision of a single window for trade in Dubai By Qadeer Ahmad Siddiqui Dubai UAE:

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ubai Trade, the premier cross-border trade facilitator, and Abu Dhabi National Insurance Company (ADNIC), one of the region’s leading providers of insurance solutions for individuals and corporates, have organised a forum to announce the official launch of Tradeshield for online cargo insurance. Entitled The Importance of Cargo Insurance in Trade and Logistics, the half-day forum held today at the Address Dubai Marina Hotel, saw industry professionals

come together to discuss the key issues and developments in the cargo insurance sector, including recent advances in e-commerce in the region. Industry expert, David Phillips the President of the National Association of Freight & Logistics, was also a key host and speaker at the forum. On announcing the launch of Tradeshield, Dubai Trade CEO, Eng. Mahmood Al Bastaki, said: “We are committed to realising the vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum for a smart government and ‘Smart Dubai’. Tradeshield is a platform that fits the strategic direction, meeting the needs of the trade and logistics community with an easy to complete and efficient way of insuring their shipments.We have seen a growing demand for cargo insurance services over the past years” added Al Bastaki. “Initiating Tradeshield service came after observing the importance of protecting and securing the interests of the companies and traders while s h i p p i n g t h e c a rg o , w h i c h guarantees its customers’ loyalty and ensures the success of the business transactions”. ADNIC has a long standing expertise in providing cargo insurance solutions for clients across the UAE and the Middle East, and was the first insurance company to join “Tradeshield” platform. Tradeshield is an easy to use platform offering direct integration to marine and

increasing by a whopping 49% on Facebook, 54% on Twitter and 79% on LinkedIn since May 2013. Analyzing demographics, the report reveals that the UAE has the highest rate among Arab countries in terms of LinkedIn penetration at 22.4%, while Qatar climbed to first place in Facebook penetration with 61% of its population using Facebook, followed closely by the UAE with 58%. On Twitter, Saudi Arabia has 40% of all Arab active users, however, Kuwait enjoys the highest penetration rate with 11.4% of its population active on the microblogging platform.Racha Mourtada, Research Associate with the Governance and Innovation Program and co-author of the report, said: “Our research shows that social media in the Arab world is dominated by young men under 30, with only 1 in 3 social media users in the region being a woman. Given this young tech-savvy population many governments in the Arab world have come to realize the importance of proactively engaging citizens in finding innovative ways of delivering public services that are inclusive, citizen-centric, responsive and cost-effective. Respondents in our survey agreed that engagement through social media for service delivery presented benefits such as increased service accessibility, improved quality of services, inclusiveness and reduced costs. They also indicated a need to increase government responsiveness to citizens’ feedback on social media platforms, in order to encourage citizen trust in and utilization of these channels.The sixth Arab Social Media Report, which is available for download at http://www.arabsocialmediareport. com is the latest of the series spearheaded by the Governance and Innovation Program at the

Mohammed Bin Rashid School of Government. This edition also reveals that Twitter users in the Arab region generated more than 533 million tweets in March 2014. It additionally states that the number of LinkedIn users in Arab countries increased from 4.7 million to 8.4 million during the past year. Meanwhile, Arabic language continues to be the fastest growing language on different social media platforms, with Arabic tweets generated standing at 75% of total tweets in the region in March 2014.The Governance and Innovation Program at Mohammed Bin Rashid School of Government conducts research projects focusing on policies for government innovation and development through leveraging information technologies in the Arab states. The program’s agenda includes policy and scholarly research, policy advisory and regional development activities. It aims to support policy makers for advancing participatory, inclusive and transparent government models, and enable more responsive and efficient governance through effective adoption of information technologies.

AS REGIONAL ONLINE RETAIL GETS CHALLENGING, NAIL THE DEAL APPOINTS BR COMMUNICATIONS FOR PR ACTIVITIES •e-Commerce in UAE to hit $10 billion mark by By Qadeer Ahmad Siddiqui Dubai UAE:

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he e-Commerce industry has witnessed a tremendous growth in the region and particularly in the UAE by hitting 2.5 billion USD in 2014, according to a report by Frost & Sullivan. This, coupled with the Information and Communication Technology (ICT) growth, has given a huge impetus to online retail platforms. With the eCommerce industry set to hit the 10 billion USD markby 2018; it has become inevitable for online retail businesses to communicatethe right offerings to the right audiences on

tim e.K eepin g this i n mind, Nail the Deal, a leading online retail portal in the region, has joined f o r c e s w i t h B R Communications,the leading newly established PR and Marketing agency in the Middle East. The partnership will help build awareness and serve to strengthen services to clients, for both parties, in terms of PR, Social Media and marketing campaigns. As the competition in the region is ever

building, it has become imperative for the leading online shopping destination, Nail the Deal, to be more ambitious than ever.The appointment will see BR Communications lead all corporate communication projects for Nail the Deal across the MENA region. Commenting on the partnership, Gaurav Aidasani, Co-Founder of Nail the Deal said, “BR Communications team inherently understands our brand, business challenges and communication requirements in the local market. We look forward to partnering with them t o rev

olutionise the online shopping destination for brand new goods, as well as the impact of eCommerce in UAE, and wider Middle East.Bahaa Fatairy, Managing Director of BR Communications FZE said, “Nail the deal is one of the most acclaimed online retail brands and leaders of eCommerce industry. We are excited to add the global online retail market leader to our portfolio and it’s testament to the great talent we have managed to attract.

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ith the rise of airborne and water-borne diseases, it is imperative for moms and dads to take extra care and protection in ensuring that their families and kids live in a safe and clean home environment.The recent spread of the potentially fatal Middle East respiratory syndrome, called the MERS virus, has become more serious and urgent, according to the Wo r l d H e a l t h O r g a n i z a t i o n . Preventive health care is a must. Prominent direct-selling company QNET has come up with a total home care solution to make sure the air that your family breathes is pure, clean and fresh and the water that you and your family drinks has been purified, alkalized and energized and your home is spotless clean.QNET’s latest range of Home Care products provide a hygienic, healthy home environment for the whole family which includes:Pure, Clean Air with AirPure2 – a brand new air purification system:The new and improved AirPure2 is a better, upgraded version of the original product. The 4-stage air purification system allows for you to inhale 99.97% pure and energised air. It is like breathing fresh air from the mountain Alps. A new innovation in air purification from Switzerland, the AirPure2 consists of a pre-filter coated with SilverSan® to effectively kill bacteria at the first stage of purification. In the second stage, the HPPTM Filter (High Potential Particle) efficiently removes various particulates including viruses, airborne bacteria such as Acinetobacter, Bacilli, Flavobacterium and Streptomyces; mould spores, human and pet hair; fungi; yeast cells; pollen; tobacco smoke, oil smoke and smoke from synthetic materials; coal dust, grain dust, dust mites, atmospheric dust, tea dust, talcum dust, insecticides; burning wood; paint pigments, smoldering or flaming cooking oil, and liquid droplets. It also absorbs gases and removes unpleasant odors such as tobacco smoke. A unique feature of the AirPure2 is its ability to energise the air in the room with the special Amezcua Air Filter that helps increase your body’s energy levels.For a calming effect, you can also add in fragrance or aromatherapy oil and let its scent diffuse gently throughout the room. AirPure2, which comes in a classy new design and allows you to save precious dirhams with its low electricity consumption. You can feel secure that the air your family breathes keeps them healthy and keeps their lungs in optimal health.Clean and Energised drinking water with HomePure Range.Now that summer has reared its ugly fangs in Dubai, temperatures reach 50C during the day. The number of heatstroke cases in Dubai is on the rise due to high humidity and strong sunlight. Make sure that your family especially your kids drink as many as 8 glasses of water a day to stay hydrated. To leave no stone unturned in ensuring the good health of your

family, invest in QNET’s new range of HomePure devices:HomePure Eaze:HomePure Eaze is lighter on your pocket but bigger on convenience. Designed to look great on your countertop and with easy push-button operation, enjoy fresh refined, filtered water on-hand whenever you want it. With 5 stages of filtration including ultrafiltration HomePure Eaze ensures clean, healthy and great tasting water with natural minerals.HomePure Prefilter:The HomePure Prefilter is a vital add-on to your HomePure water filter if your tap water is of particularly poor quality. Living in the 20th century, with everything industrialized has wreaked havoc on our natural waterways. The Prefilter removes suspended particles larger than 5 microns, such as rust, mud and sediment before filtration thus extending the life of your HomePure Filter Cartridge. It can also be used as a light filter on your shower, dish washer or washing machine. HomePure Alkaline Jug:A new addition to the portable Alkaline Stick, which was designed for people constantly on the go, the new Alkaline Jug provides a permanent, homebased alternative. A member of QNET’s panel of experts, Dr Jeon Hyoung-Tag, Head Scientist at KICET Korea, explains how you can maintain good health with alkaline water. Many of the foods we eat are highly acidifying; as are pollution, stress, alcohol and a lack of exercise. Drinking alkaline water combats the harmful effects of these by restoring vital pH balance. The result is a powerful antioxidant that promotes better absorption of minerals and nutrients while stabilising cells. Clean Germ-Free Home with Nodorsil®:Little things can go a very long way toward making visitors or even yourself fall in love with your home. A clean home is a reflection of your inner self. An organized, beautifully decorated and magnificent at eye level home is surely to be proud of.However, what we do not see with our eyes, are the unseen enemies, germs that are still lurking in our floors, kitchen sinks and cleaning towels even after cleaning with normal cleaning rags, dish cloths and towels.QNET’s newest product, Nodorsil with patented Silversan® technology from Switzerland,wipes out germs and bacteria totally. Built on the Silversan® technology, benefits of silver to guarantee 99% fewer germs not just after the first, second or 10th wash; but even after hundred of washes your Nodorsil cloth’s antibacterial power will stay as strong as the day you got it! Nodorsil comes in three variants such as Microfibre floor cloth with scrubbing strips, Microfibre all purpose cloth with soft strips and Microfibre all purpose cloth with scrubbing pad.All of QNET’s new Home Care range brings back the basics. Breathing pure, clean air, drinking clean and energised drinking water and coming home to a germfree clean home are life’s little blessings.

OVER 11 MILLION FACEBOOK LIKES UNDERLINE WIDESPREAD ACCLAIM FOR DUNKIN’ DONUTS ACROSS REGION Leading International Coffee and baked goods chain operates 74 outlets across the UAE By Qadeer Ahmad Siddiqui Dubai UAE:

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n just over a decade since opening doors for the first time in the UAE, Dunkin’ Donuts has rapidly risen to become the firm first choice for lovers of quality baked goods and coffee across the country. Well connected with the multi-cultural client base that makes up the UAE, the

brand maintains an active presence on social media, with their Facebook page reflecting their popularity in the region with 11 million plus likes. From their small beginnings, today there are 74 Dunkin’ Donuts outlets spanning the length and breadth of the country, another testament to their increasing popularity.The wide range of baked goods and beverages available at Dunkin’ Donuts outlets across the country has proved extremely popular and are well suited to the varied needs of the clientele, whether they are looking for a quick energy recharge after a hectic shopping trip or if they drop in for a more leisurely meal and a chat.A plethora of special offers and innovative products introduced over the years have also captured the imagination of the clients in the UAE, especially those available over the

holidays, Eid and Ramadan periods being well received by young and old alike.Dunkin’ Donuts has always put a premium on working closely with the community to best fulfil our customers’ needs,” said David Rodgers, General Manager of Dunkin’ Donuts Middle East. “We try to tailor our products to suit local

tastes and are extremely pleased with the warm response we have received from across the country.Dunkin’ Donuts outlets in the UAE serve up a wide spectrum of popular products, including their wide variety of doughnuts, delicious hot and iced c o ff e e , h o t a n d i c e d l a t t e s , cappuccinos, coolatta slush drinks, munchkins and other baked goods and beverages. Beginning with a single restaurant in Quincy, Massachusetts, the Dunkin’ Donuts story has been one of epic success. Over the years the international quick serve giant, part of the Dunkin’ Brands Group headquartered in Canton, Massachusetts, has captured the loyalty of a worldwide following and is today present in over 33 countries a n d o p e r a t e s n e a r l y 11 , 0 0 0 restaurants worldwide.

“RAMADAN IN DUBAI” TO SHOWCASE DUBAI’S DIVERSE CULTURAL OFFERINGS IN MONTH OF SPIRITUAL REFLECTION •Highlights include Dubai International Holy Quran Award and Ramadan Forum •Opportunity to be enlightened on Islam and its traditions, and to participate in charitable and community activities cargo insurance. Quotations can be obtained within a few minutes on the website www.tradeshield.ae where customers can compare policies, rates and terms before choosing the desired policy. They complete the end-to-end process of purchasing insurance online including payments using “Rosoom”.Dubai Trade will also soon offer open cover cargo insurance providing blanket cover against loss or damage to all goods moved by a specific carrier or shipper during a certain period of time. Andrew Woodward, Group Chief Underwriting Officer, ADNIC, was also participating at the event. Commenting on the forum and the key discussions that took place, Woodward said:Today’s event has highlighted the need for insurance companies to constantly innovate and meet the evolving needs of clients and customers. Those operating in the cargo and logistics sectors face a number of risks that need to be managed and require insurance solutions that are easily accessible and tailored to suit their business needs. In this increasingly digital age, it is important that these solutions be available online and ADNIC’s ECargo Solution, available through Tradeshield, has been launched to meet that need.Mr. David Phillips, President of the National Association of Freight & Logistics, who delivered the forum’s principle presentation, said: Protecting the business interest during cargo movements is crucial to ensure a successful trade deal for traders and their customers or suppliers. The industry has witnessed a substantial growth in demand on Cargo Insurance services throughout the years. We appreciate Dubai Trade’s initiative in launching the Tradeshield service, which will help many companies in our industry to be more secured and save much of their precious time.

EMPOWER SETTLES FIRST INSTALMENT OF DOHA BANK LOAN

HOW TO MAINTAIN A CLEAN, FRESH AND SPARKLING HOME WITH QNET

According to 6th Arab Social Media Report by Mohammed Bin Rashid School of Government:

By Qadeer Ahmad Siddiqui Dubai UAE: hile the public sector in a majority of Arab countries continues to suffer from mounting deficiencies in terms of quality, efficiency and accessibility of government service, the continued growth of social media penetration in the Arab region is increasing the potential for governments to engage citizen on enhancing public services. Under the title ‘Citizen Engagement and Public Services in the Arab World: The Potential of Social Media’, the sixth edition of the Arab Social Media Report series was launched today by the Governance and Innovation Program at the Mohammed Bin Rashid School of Government.In addition to analyzing patterns, demographic breakdowns and usage trends of key social media platforms across the Arab world, the report studies the influence of social media on reforming and reshaping the delivery of government services, based on a regional survey conducted among several thousand participants across the Arab world. The report revealed that Arabs have positive attitudes towards getting engaged by government through social media for public service design and delivery. As part of the findings of the survey, 55% of the respondents said they strongly support the government’s use of social media for the design and delivery of public services. Respondents also agreed that social media facilitates better accessibility to government entities and public sector officials.However, according to the report findings, social media is still used in the Arab region as a oneway information source for the majority of those who utilize it to interact with government. Only 2%

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ubai is set to further enhance its position as a year-round family tourism destination with the launch of the fourth successive “Ramadan in Dubai”, which will witness a transformation of the city into a hub of Islamic culture and learning, through numerous activities inspired by the spirit and values of the Holy Month.Organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), “Ramadan in Dubai” will run from 29 June to 27 July, giving residents and visitors from around the world the opportunity to savour a unique cultural and community experience in the month of reflection and selfrestraint .Ramadan in Dubai” will allow people to learn, share and feel the true values of the Islamic faith through special events like the Dubai International Holy Quran Award and the Ramadan Forum, and also offer families and children an array of diverse options to keep themselves engaged through activities such as the Ramadan Night Market, Summer Camps, Modhesh World and Dubai Sports World. Ramadan in Dubai” has also galvanized the retail sector into coming up with a number of special offers, deals and discounts aimed at capturing the attention of Ramadan

shoppers.Her Excellency, Laila Mohammad Suhail, CEO of the Dubai Festivals and Retail Establishment (DFRE), an agency of DTCM, said: “With Dubai being a leading family tourism destination , and home to many cultures, ‘Ramadan in Dubai’” will showcase the emirate’s diverse tourism offerings within a modern Arabic setting while still retaining its Islamic values and roots. The various cultural and communityoriented activities of “Ramadan in Dubai” will focus on the values of the Holy Month such as compassion, giving and sharing, and strengthening of family bonds, as well as offering people from different cultural backgrounds a

valuable insight into Emirati, Arabic and Islamic traditions. “Ramadan in Dubai” has been developed for the whole community under a common platform of collaboration between the government and private sectors and it is inspired by Dubai’s To u r i s m Vi s i o n o f increasing tourism arrivals to 20 million by the year 2020. Ramadan in Dubai” is the second part of DFRE’s 2014 summer calendar and a wider “Summer is

Dubai” campaign mounted by DTCM to position Dubai as the summer destination of choice. Other festivals and attractions in Dubai’s summer line-up are Modhesh World, the popular indoor family edutainment destination at Dubai World Trade Centre, which runs until 8 September; Eid in Dubai from 28 July to 1 August, a grand celebration of the Eid Al Fitr festival that will involve people from all communities, and the renowned family summer extravaganza, Dubai Summer Surprises from 2 August to 5 September.From his side, Hamad Bin Mejren, Executive Director of Business Tourism for DTCM and General Coordinator for the 13th

Ramadan Forum, said: “‘Ramadan in Dubai’ festivity is a great way to showcase how Dubai celebrates this joyous occasion. We aim to highlight the many cultural, social and spiritual events that we have to the wider audience. Let everyone enjoy the serenity of the Holy Month.Bin Mejren also added that one of the main components of “Ramadan in Dubai” is Al Multaqa (Ramadan

•District cooling services provider repays an estimated 10% of the five year loan By Qadeer Ahmad Siddiqui Dubai UAE:

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mpower, the world’s largest district cooling service provider, today announced that it has repaid the first installment of the AED 520 million loan to Doha Bank.Commenting on the repayment, Ahmad Bin Shafar, Empower’s Chief Executive Officer said, “We pursue an ambitious strategy to finance our projects through an optimal mix of debt and equity to maximize our shareholder returns. This repayment further validates that we settle all our loans as per the agreed schedule, demonstrating the robustness and sustainability of Empower’s business model and its prudent financial strategy.The company used the loans to finance its operations in the United Arab Emirates, which now includes a portfolio of nearly 1 million Refrigeration Tonnes (RT) of capacity. This is the largest capacity of any single district cooling services provider in the world. Empower secured this loan in August 2013, with

a tenor of 5 years. The repayment of the loan is scheduled to commence from 2014 onwards in ten equal semi-annual installments.Empower is currently providing its services to many landmark projects in Dubai including Jumeirah Beach Residence, Dubai International Financial Centre, Business Bay, Dubai Healthcare City, Palm Jumeirah, Jumeirah Lake Towers, Discovery Gardens, Ibn Batuta Shopping Mall, among others.

TAMOUH RECEIVES WORKING CAPITAL FACILITY FROM MASHREQ Facility to Ensure Sufficient Cash Flow for Upcoming Operational Expenses By Qadeer Ahmad Siddiqui Dubai UAE:

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bu Dhabi-based real estate d e v e l o p e r Ta m o u h Investments, which is responsible for developing 60 percent

of the Reem Island’s master plan, signed a working capital facility with Mashreq Bank, a leading UAE financial institution. The funding will ensure sufficient cash flow for Ta m o u h ’s w o r k i n g c a p i t a l requirements.Joe Ong, Tamouh’s Managing Director, said: “Mashreq has a deep understanding of market dynamics and capital requirements of real estate developers. Having an additional strong financier on board will further drive our enthusiasm to continue construction activity across our developments in Abu Dhabi. With the revival of the Abu Dhabi real estate market, and the support and confidence o f M a s h r e q i n Ta m o u h , i t s management and the projects, we look forward to promising days ahead.Julio De Quesada, Head of Corporate and Investment Banking Group, Mashreq said: “We are delighted to collaborate with Tamouh Investments during this phase of project construction in Abu Dhabi. With the real estate market in

Abu Dhabi continuing its upward trend, companies like Tamouh, who have successful project delivery track records, stand to gain from the return of lender confidence in the market.Tamouh is the master developer responsible for developing a ‘city within a city’ over an area of 3.3 million square meters on Reem Island. Tamouh’s current offerings within the Island include Marina Square, which was completed in 2011, Paragon Bay and City of Lights, currently under construction.Marina Square, Tamouh’s first project on Reem Island, is home to more than 8,500 residents. T h e c o m m u n i t y o ff e r s 3 , 4 4 0 residential units comprising studios, one- to four-bedroom apartments and luxury villas, all smart-home enabled.Paragon Bay, with its beautiful façade overlooking the sea, is a community mall that houses more than 100 specialty retail and dining choices that will cater to Reem Island’s residents as well as to outside visitors and tourists. The mall’s salient features include a yacht club, a five-screen cinema and a marina waterfront. The French supermarket chain Géant has recently opened its doors in Paragon Bay to cater to the residents shopping needs.Meanwhile, City of Lights, which is fast taking shape along the water’s edge over 144 acres, is set for gradual completion from 2014 to 2016. In its Reem Island developments, Tamouh aims to create a vibrant community that promotes sociallyconnected living with expansive green areas and pedestrian walkways. Propertyfinder.ae, one of the largest property website in the UAE, cites Reem Island as the most searched neighborhood in Abu Dhabi in 2013. During the recently concluded property exhibition Cityscape Abu Dhabi, Tamouh showcased its real estate offerings which generated tremendous interest from both investors and potential buyers.

NATIONAL BONDS CORPORATION CONVENES NEW FATWA AND SHARIA SUPERVISORY BOARD By Qadeer Ahmad Siddiqui Dubai UAE:

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ational Bonds Corporation (NBC), the leading shariacompliant savings and investments company in the UAE, has appointed new members to the Fatwa and Sharia Supervisory Board as part of its priority to ensure the effective compliance of its products, financial services and investments to Sharia principles.The Sharia board will also review and evaluate NBC’s contracts, agreements, policies, yearly reports, financial reports, as well as the Zakaah accounts, promotional materials and legal documents.NBC’s decision to appoint new members to the Fatwa and Sharia Control Board articulates the company’s commitment to provide the highest level of Sharia governance across all its operations.Commenting on the formation of the new Sharia board, Mohammed Qasim Al Ali, CEO of National Bonds Corporation, said: “We welcome some of the finest Sharia advisory consultants on board. We are confident their industry intelligence, training and innovation expertise will significantly contribute to the development of Islamic financial services at National Bonds Corporation for the ultimate benefit of the nation.Sheikh Dr Abdul Sattar Abu Ghuddah, an expert at the International Islamic Fiqh Academy in Jeddah, will head the new board. A specialist in comparative jurisprudence, he provides consultancy to a number of corporations and scholarly groups. Sheikh Dr Abu Ghuddah also presides over several Sharia control boards at Islamic banks and financial institutions in Saudi Arabia and abroad. A prolific author and analyst, he has participated in global conferences and forums on Islamic Fiqh, Zakaah and related issues.The board also comprises Sheikh Dr Yousef Abdulla Al Shubaily, professor in Islamic Fiqh at the Higher Judicial Institute in Saudi Arabia, and Assistant Professor at the Open American University. An expert in Islamic economy, he is a member of the

Assembly of Muslim Jurists in America, and member of the Legitimate Committee that reviews the collection system of Zakat in Saudi Arabia. He holds a Doctorate and Master’s in comparative Fiqh, and serves as a legal advisor for a number of charities and Islamic financial institutions in Saudi Arabia, the GCC, and the United States.Dr Mohammad Abdul Rahim Sultan Al Olama also joins the new Fatwa and Sharia Supervisory Board. Currently, Dean of the Faculty of Sharia at the United Arab Emirates University in Al Ain, he is a member of the Fatwa Committee at the Department of Religious and Charitable Affairs. Dr Al Olama also heads a number of Sharia boards in the UAE and has written extensively on modern Islamic finance. He has presented several research papers at industry conferences around the world, and has gained recognition for his research and scholarly contributions. He holds a PhD in Islamic law from Umm Al Qurra University in Mecca, Saudi Arabia.National Bonds Corporation has appointed Minhaj Advisory, a prominent Sharia-compliant consultancy in the region, to provide financial consultation services

ISOBEL ABULHOUL HONOURED WITH DISTINGUISHED CULTURE AWARD By Qadeer Ahmad Siddiqui Dubai UAE:

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Forum), which comprises many events inspired by the values of Ramadan. “We have invited several leading, inspirational speakers from across the region to participate this year as part of Al Multaqa live lectures. These lectures will also have instant translation in various languages. In addition, we are organizing several public Iftars, Ramadan awareness programs for Muslims and non-Muslims, health tips for fasters, and many more.

sobel Abulhoul, Festival Director of the Emirates Airline Festival of Literature, was conferred the Distinguished Culture Award at the 21st Al Owais Creative Award, held on June 22nd at the Cultural and Scientific Association. The bi-annual award recognises Arab writers and intellectuals for literary works and criticism that reflect Arab thought. Abulhoul was honoured for her service to Arab culture through her work with Magrudy’s, the bookshop chain she cofounded in 1975, and with the Emirates Airline Festival of Literature, which recently won the Best Festival Award for the second time at the Middle East Event Awards.Abulhoul, who first came to Dubai in 1968, published several children’s books in Arabic and English and, with the support of the Mohammed Bin Rashid Foundation, initiated Bustan Al Qusas, a new reading and teaching programme which helped teachers write and use their own stories as teaching aids.In 2008, Abulhoul founded the Emirates Airline Festival of Literature, the Middle East’s largest celebration of the written and spoken word. The Festival has grown from strength to strength with each year, bringing together people of all nationalities and ages to promote education, debate and a culture of reading. The Festival has also launched the careers of aspiring writers through competitions, workshops and masterclasses with some of the world’s best authors and literary agents. For years, Abulhoul had endeavoured to establish a literature foundation, a dream that came true in 2013 when HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and also

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the festival patron, issued a Decree forming the Emirates Literature Foundation, and named Abulhoul as one of the trustees on the Board.Abulhoul’s work to promote literacy and Arab culture has seen her being awarded the Cultural Personality of the Year by Dr. HH Sheikh Sultan Bin Mohammed Al Qasimi, the Ruler of Sharjah in 2010, an OBE by HM Queen Elizabeth of Great Britain in 2012 and Cultural Icon of UAE by The 3rd Petrochem GR8! Women AwardsMiddle East 2013.The Emirates Airline Festival of Literature, which is part of the Emirates Literature Foundation, will take place in Dubai from 3 to 7 March 2015 under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice-President & Prime Minister and Ruler of Dubai, and in partnership with Emirates Airline and the Dubai Culture & Arts Authority (Dubai Culture), the Emirate’s dedicated Authority for culture, arts, and heritage. For more details of the F e s t i v a l p l e a s e s e e www.emirateslitfest.com (pg5)


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