Azad news edition 52 by Azad News Middle East

Azad News UAE I - 7 July 2014, 3 - 9 Ramadan 1435

ARADY TO HOST SALES EVENT FOR CENTRAL PARK'S NEW RESIDENTIAL UNITS Developer offers three bedroom duplex and penthouses for the first time By Qadeer Ahmad Siddiqui Dubai UAE: rady Developments, a joint venture between Deyaar Development and Dubai Properties Group, today announced a two-day sales event offering on-thespot sale of penthouses, three and two bedroom duplexes as well as a new range of Studios, one and two bedrooms units at the 48-storey residential tower, part of the Central Park project at DIFC. To be held onsite on 25 and 26 June from 8am 4pm, the event invites potential investors to view the mock-up units and m a k e d i r e c t purchases.Located in DIFC, off Sheikh Zayed Road, the Central Park residential tower is spread across nearly 575,000 square feet and comprises a total of 426 apartments. Insightfully conceptualised to reflect the upscale lifestyle of its residents, the tower is part of Arady’s ambitious Central Park project, a unique development spanning over 1.57 million square feet of commercial and residential space.The three bedroom duplex apartments are approximately 2,500+ square feet and penthouses are over 6,400 square feet in size. The spacious units are part of a complete community where the residents enjoy all the facilities such as retail

restaura nts,gymn asium, swimmin g pool and other services. A r i f Mubarak , Chief Executive Officer, Arady Developments, said:The project provides sizeable investment opportunities as it caters to the growing needs of investors for such niche spaces. This is the first time that Arady Developments is are offering three bedroom duplex and penthouses for on-the-spot sale and, therefore, the event becomes an ideal opportunity for potential buyers to view the new units, understand the value of the project, make direct enquiries, and confirm purchases. We are confident the residential tower at DIFC will provide an inimitable living experience to residents looking for a smart address.Details on the floor plans and project layout are accessible online at www.centralpark.ae. Further information on prices, payment plans and availability of the apartments will be provided at the sales event. Interested buyers are required to present a valid passport in order to proceed with the bookings at the venue.

EXECUTIVE COMMITTEE FOR SICC 2014 CELEBRATIONS UNVEILS DETAILS OF “SHARJAH RAMADAN” By Qadeer Ahmad Siddiqui Dubai UAE: he Executive Committee for the Sharjah Islamic Culture Capital 2014 (SICC 2014) Celebrations has revealed t h a t Sharjah Ramadan festival will be held this Ramadan in Expo Centre Sharjah. The festival, which this year coincides with the celebrations of Sharjah Islamic Culture Capital, will last for 30 days and include numerous Islamic cultural activities and programmes.It will see the participation of 20 countries from around the world and will host 50 international figures. Additionally, it will comprise nine large pavilions, 30 art exhibitions, and five theatrical performances, together with more than 65 lectures, seminars, panel discussions a n d o v e r 3 0 a r t workshops.HE Sheikh Sultan bin Ahmed Al Qasimi, Chairman of the Executive Committee for the SICC 2014 Celebrations, said that Sharjah Ramadan is an Islamic cultural celebration that mirrors Sharjah’s interest in thought, art, media and heritage. “It seeks to provide its visitors with Islamic cultural information in an interesting way and offer them the chance to meet scientists, intellectuals and artists and benefit from their experiences,added HE.He emphasised the significance of holding all Islamic and cultural events under one roof, which will make it easier for visitors to communicate and take part in all activities, pointing out that Islamic

culture, w h i c h inc l u d e s Islamic thought, a r t , heritage a n d social life, is one indivisible whole.HE Sheikh Sultan bin Ahmed Al Qasimi indicated that the spirituality of the holy month of Ramadan required that a large-scale programme be developed in celebration of Sharjah’s crowning as the capital of Islamic culture, reflecting the culture of Islam through read, heard and viewed materials.He lauded the efforts made by coordinators, participants and government entities to organise the Sharjah Ramadan festival in implementation of the vision of HH Sheikh Sultan bin Muhammad Al Qasimi, UAE Supreme Council Member and Ruler of Sharjah, to place the emirate on the global map of Islamic culture.Sharjah Ramadan will cover the cultural, artistic, theatrical and social aspects of Islamic culture. It will, for the first time in the emirate, include an Islamic book fair, as well as a collection of Mamluk Qur’an manuscripts and rare Islamic artworks. Its Majalis will host imminent scientists and artists as speakers.The festival will also include a pavilion for Sharjah TV and another for Islamic lectures, in addition to the Ramadan Majlis, Art Bazaar, Spice Route Markets, Arab and Islamic Heritage Village and Islamic Heritage Theatre.

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DUBAI CHARITY FOUNDER AWARDED TWO WORLD RECORDS •Maria Conceicao earns double Guiness World Record after conquering the 777 Ultramarathon Challenge •Maria Cristina Foundation calls for more partners to support work for needy children in Bangladesh By Qadeer Ahmad Siddiqui Dubai UAE: ubai-based charity founder Maria Conceicao has receiv ed the official confir mation for her double world record succes s from Guinn e s s World Records after conquering the 777 Ultramarathon Challenge, a seven fulld i s t a n c e 5 0 k m ultramarathon that was run on each of the seven continents within seven weeks. Maria completed the challenge in six weeks. She crossed the line of the final ultramarathon in South Africa together with her race colleague Ziyad Rahim, who gained the same record in the male category. Maria’s second record was the fastest aggregate time t o c o m p l e t e a n ultramarathon on seven continents.Maria completed the challenge for her charity, the Maria Cristina Foundation (MCF), which helps educate slum children in Dhaka, Bangladesh, and free them from poverty. The first Portugese woman and third national to summit Mount Everest, Maria has taken a number of other endurance challenges in the past, all aimed at raising

awareness and funds for the organisation. MCF currently supports over 200 children from the slums of Dhaka, Bangladesh, in primary, secondary and college education programs. The group sends children with the most promising potential to schools in Dhaka that provide higher quality and which could give the

children the best possible opportunities to break out of poverty.The 777 Ultramarathon Challenge has certainly raised awareness of the Foundation and its work, but the charity remains in urgent need of funds to help more children stay in school and c o n t i n u e t h e i r education.Appealing for help in supporting the

group’s cause, Maria said:The Foundation is hugely grateful for donations from g e n e r o u s individuals who have been our saviors, but we really need more corporate partners to support our work. There are a lot of companies who can be potential partners, and we appeal to them to consider working with us as part of their CSR program. We know that many are one with us in believing that education is the best way to e r a d i c a t e p o v e r t y. Education empowers children with the hope and tool to dream bigger and achieve more, not only for themselves but for their families a n d t h e communities they live in. MCF has the experience and knowledge required to provide the maximum social impact from any financial support from a partner, so we do hope you consider placing your trust in us.A company can contribute to the work of MCF in a number of ways. Support can be in the form of financial donations, which would contribute generally to the education of the 200 children currently in their programs, or

they can specify to sponsor a number of children under sponsorship and receive regular reports of their progress.Alternatively a company can contribute to the Foundation a small percentage of revenue of each product or service sold. For instance, MCF partner Right Bite, a pioneer in customised healthy meal deliveries, use this method, wherein a portion of Right Bite’s healthy meal plan packages’ sales revenue go to MCF. Another method is where customers are given an option to pay a small amount extra for each purchase, which enables customers to contribute to the cause themselves. MCF are currently developing such a scheme with Fraiche Café in JLT.For those companies with a taste for adventure, there is an opportunity to be directly involved with supporting a challenge. Maria has not one but two new challenges in preparation. After climbing Everest and running a marathon on each of seven continents, they are sure to grab headlines for all involved!For partnership and donation opportunities.

DUBAI SUMMER SURPRISES 2014 HOSTS WORLD PREMIERE OF “ANGRY BIRDS UNIVERSE: THE ART AND SCIENCE BEHIND A GLOBAL PHENOMENON” By Qadeer Ahmad Siddiqui Dubai UAE: ravelling exhibit for all ages to kick-off global tour in UAE Dubai Summer Surprises, the leading summer festival in the region, is proud to host the world premiere of the travelling exhibition Angry Birds Universe:The Art and Science Behind a Global Phenomenon.Dubai Summer Surprises, organised by Dubai Festivals & Retail Establishment (DFRE), runs from 2 August to 5 September and promises a month-long festival of great shopping deals and funfilled, family-oriented entertainment throughout t h e c i t y. R o v i o Entertainment Ltd., in partnership with Jack Rouse Associates (JRA) and Imagine Exhibitions, Inc., developed this unique exhibition to present, in partnership with Live Nation Middle East, an educational and highly interactive attraction unlike any other in the market.Angry Birds Universe will open on 28 July at Modhesh World, one of the region’s most popular indoor family edutainment destinations, at the Dubai World Trade Centre.Based on the popular Angry Birds games, fans of all ages will have fun learning a wide variety of educational concepts in an extremely hands-on environment.

Fans will also have the chance to “be the bird” in a unique, full-body demonstration of Angry Birds physics.H.E. Laila Mohd Suhail, DFRE CEO, said: “We are extremely pleased to offer our Dubai visitors and residents a unique entertainment experience that would take them to a whole new level of interactive fun. Furthermore, this step comes in line with DFRE’s endeavour to create strategic partnerships with l e a d i n g g l o b a l entertainment entities, which has resulted in bringing a world premiere of a game concept that has millions of fans across the world. This will surely cement Dubai’s position as a leading hub for worldclass events.Throughout the immersive experience, families will be introduced to the beloved Angry Birds characters like never before, in an interactive adventure, with approximately 30 hands-on activities, including 10 simple machine birdlaunching stations, four fullbody experiences, six mapstamping stations, 20 iPad gaming stations, and 12 opportunities for personal creativity and hands-on creation. These hands-on activities seamlessly teach STEAM (Science, Technology, Engineering, Art and Mathematics)

concepts and will delight guests of all ages.The exhibition’s most thrilling attraction is a one-of-a-kind “be the bird” experience: safely propelling guests on zip lines to knock over enormous foam structures, just like the Angry Birds

games. In addition, other full-body attractions include a Laser Maze, Climbing Wall, Planetarium, and an oversized Sling Shot a c t i v i t y. A n g r y B i r d s Universe features numerous opportunities for families to work together, b u i l d i n g c r e a t i v i t y, i n n o v a t i o n a n d entrepreneurial skills. For example, parents and children can build and test a variety of structures against the impact of Angry Birds launched by other guests. Additionally, guests of all ages can utilise a state-ofthe-art design studio to explore their creative side through experiments with character design, animation and sound production related to the Angry Birds

games. These exhibits give young visitors an idea of what it’s like to pursue careers in science and technology.Tom Zaller, President & CEO of Imagine Exhibitions, Inc. commented: “The Angry Birds games and characters are both recognised a n d l o v e d throughout the world. Combining this worldwide passion for the games with handson discovery in a three-dimensional setting allows our visitors to truly engage with the Angry Birds characters like never before.The Rovio team is very excited to have our Angry Birds Universe exhibition premiere at Modhesh World in the United Arab Emirates,said Jukka Koivu, Head of Location Based Entertainment for Rovio Entertainment.The Dubai World Trade Centre has an excellent reputation for hosting world-class events, which makes it the perfect venue to bring our games, characters, and STEAM educational elements to life for the very first time in the UAE.Angry Birds Universe: The Art and Science Behind a Global Phenomenon will be open daily from 28 July at Modhesh World in Dubai World.

IMPROVED ECONOMIC CONDITIONS FUELLING CONFIDENCE IN BAHRAIN’S RESIDENTIAL MARKET By Qadeer Ahmad Siddiqui Dubai UAE: ational stability and improved economic conditions are helping to drive growth in Bahrain’s residential property market, according to the latest research from international real estate c o n s u l t a n c y , Cluttons.According to Cluttons Spring 2014 Residential Market Outlook report, the government’s wide ranging investment programme, which is underpinning job creation, is expected to drive future economic growth. The improving sentiment has helped to lift confidence levels amongst investors and developers, who are making a slow, but steady r e t u r n t o t h e market.Similarly, in the lettings market, the increased stability and job creation is helping to drive both demand and rental value growth. Cluttons reports that average villa rents in areas such as Amwaj Islands have edged upwards to BD 1,450 per month from BD 1,400 per month. This gradual increase in rents has been caused by a depletion in existing stock at Amwaj Islands, due to its popularity amongst the expatriate community.The report also points to rising tenant interest in villas in Saar, with average rents rising by 2.5% in Q1 to BD 1,000 per month, which leaves them 10.8% higher than this time last year, making it the best performing villa submarket over the same period. Saar’s close proximity to schools and its strategic location on the coast makes it an attractive option for families who were previously forced to relocate further inland.Cluttons’ Head of Bahrain, Harry Goodson- Wickes said: “The gradual increase in rents reflects the rising demand for villas in this submarket from families, who are relocating to take

advantage of the relatively stagnant rents as national stability levels strengthen, while at the same time upgrading to what they perceive to be higher quality housing.Cluttons’ report also highlights the hydrocarbon sector as a notable generator of jobs and therefore tenants. As multiple sectors continue to expand, the lettings market is expected to benefit from a broadening tenant base. With landlords remaining on the back foot however, Cluttons does not anticipate a rental value surge during 2014.With budgets remaining largely stable, landlords are keen to retain tenants while showing greater flexibility with asking rates. This is expected to further dampen the prospect of any sudden uplift in the performance of the lettings market.Improved economic conditions in Bahrain are also supporting a resurgence in the sales market, where Cluttons has seen a gradual resumption in development and buyer activity. Developers are now returning to the market as confidence returns among investors, with Saudi and Bahraini buyers amongst the most active groups.Goodson- Wickes commented: “With recent increased market activity, off plan sales are picking up once more. For instance, the new 405-unit Fontana Gardens scheme in Juffair was launched in early February and off plan prices currently stand at around BD 900 psm; similar to the rates being achieved in the completed Fontana Towers, highlighting the rising investment appetite, which is being buoyed by the rising confidence in the market”.

STUDENTS WITH SPECIAL NEEDS GAIN WORK EXPERIENCE By Qadeer Ahmad Siddiqui Dubai UAE: fter completing six month work training at Villa Rotana, Rihab Rotana and Rimal Rotana, the second group of special needs students from Rashid Centre for Disabled had an incredible life changing and learning experience. The students have been trained in order to acquire vocational skills to help them in the future with better job opportunities when they graduate from the centre.This hotels initiative, a first-of-its-kind humanitarian project initiated in the UAE in 2009, was launched with an aim to open the door to specialised training of special needs studentsEach year, the project receives in each of the three hotels, between three and six Rashid Centre students selected by the Centre’s management to receive six to eight months of training under the supervision of the Centre’s social assistance cell and the human resource department of the hotels.Mr.

Kinan Al Ghraoui, General Manager of Villa Rotana, Rihab Rotana and Rimal Rotana said: Villa Rotana, Rihab Rotana and Rimal Rotana are always committed to support young students with special needs and make them get familiar with a real work environment.They are gaining professional skills that will help them get jobs in similar areas,Villa, Rihab and Rimal Rotana colleagues fully take the students under their wings and teach them everything they need to know. It's amazing how they embrace the students and maintain high expectations for them." Mr. Al Ghraoui said.Each year after their graduation, the hotels organize a ceremony where all the participants receive a graduation certificate from Rotana Hotels and Resorts.

Azad News UAE I - 7 July 2014, 3 - 9 Ramadan 1435

CELEBRATE RAMADAN WITH A 5-STAR DUBAI HOTEL DINING EXPERIENCE JW Marriott Dubai, for a Ramadan to Remember By Qadeer Ahmad Siddiqui Dubai UAE: xperience Ramadan at one of the premier luxury hotels in Dubai, and break your fast with flavoursome Iftar and

Center in the city’s downtown, this highly recognized event venue in Dubai has planned special food and beverage features for Iftars and Sohours with unique surroundings and spectacular ambience so families and friends can get together during this time of reflection and spiritual devotion. Indulge this Ramadan with a flavoursome Iftar buffet provided by The Market Place featuring live cooking stations, authentic Arabic dishes, sweets and traditional Ramadan

IBEROTEL MIRAMAR AL AQAH BEACH RESORT TAKES TOP HONOURS AT 3RD ANNUAL CULINARY COMPETITION IN FUJAIRAH

T beverages. The Market Place, styled as a traditional Dubai market featuring a host of international flavours, is open every night of Ramadan and with a price of AED 165 per person and AED 60 for children aged 6 to 12, its one of the best Dubai hotel deals in the city! Helping to make this Ramadan one to remember for a lifetime, the JW Marriott

Hotel Dubai is also planning a pre-dawn feast that’s sure to prepare anyone for a day of blessed fasting and spiritual cleansing. Perfect for Sohour, the hotel’s quiet and stylish 24-hour Viennese coffee shop, the Vienna Café, is serving a superb Sohour menu daily from 2 to 4 a.m. during Ramadan. Featuring all the traditional Sohour fare, this special menu is priced at AED 90 per person and AED 60 for children aged 6 to 12. The delightful venue is located in the hotel’s main lobby and also features complimentary Wi-Fi.

UAE-BASED BUSINESSMAN KHALAF AHMAD AL HABTOOR ADDS INTERCONTINENTAL BUDAPEST TO INTERNATIONAL PORTFOLIO By Qadeer Ahmad Siddiqui Dubai UAE: he Chairman of the Al Habtoor Group, Khalaf Ahmad Al Habtoor is the new owner of the InterContinental Budapest.Al Habtoor said, “I am very pleased to add the InterContinental Budapest to the Al Habtoor Group’s hotel portfolio. It is the largest in the city. It has more than 400 rooms and suites and accommodates business and leisure travelers alike. The hotel offers breathtaking views of Budapest – including some of the city’s most iconic l a n d m a r k s . T h e InterContinental Budapest Hotel boasts 180 degree panoramic views of the Danube River and is surrounded by some of Budapest’s landmarks, such as Széchenyi Chain Bridge, the former Royal Palace and the Parliament Building. There are multiple meeting rooms, a state-ofthe-art spa, a swimming pool, and a fitness centre.Al Habtoor said Dubai-based private equity firm PCP Capital Partners advised on the transaction. It is the second hotel to be purchased by the Al Habtoor Group Chairman in the Hungarian capital. In 2012 he purchased the historic Le Méridien Budapest located in the heart of the Hungarian capital.Al Habtoor added, “Budapest is a great city. It has a vibrant tourism industry and the people are very welcoming.The economy grew 1.2 per cent last year and is doing even better this year. Hungary has a stable government with the Prime Minister Viktor Orban’s government being elected for a second t e r m r e c e n t l y. T h e announcement comes just days after Al Habtoor was in Budapest for the launch of the Hungarian language edition of ‘Khalaf Ahmad Al H a b t o o r : T h e Autobiography’. The candid account of the Al Habtoor Group Chairman’s rise from poverty to become one of the most successful and respected businessmen in

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By Qadeer Ahmad Siddiqui Dubai UAE: he 3rd Annual East Coast Culinary & Cocktail Competition, which took place in Fujairah

Sohour selections prepared daily by the skilled culinary staff of the JW Marriot Dubai Hotel. Located next to the popular Hamarain Shopping

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t h e Gulf regio n , h a s alrea dy hit mul ti p l e bestseller s lists across the GCC. The Autobiography, which took more than two years to write, is currently available in three languages: Arabic, English and Hungarian. The Hungarian launch took place at Lotz Hall in the Paris Department Store in Budapest.The Al Habtoor Group is currently embarking on an aggressive expansion drive. It recently added the Waldorf Astoria Dubai Palm Jumeirah to its hotel portfolio, and is building a new landmark in Dubai – Al Habtoor City.The mega project, under construction, will be home to three Starwood hotels: The Westin, the W hotel and the St. Regis. It will also feature a t e n n i s a c a d e m y, a European-style Boulevard, and a Marina on the Dubai Water Canal. It will have the added benefit of being home to the only Franco Dragone Entertainment Group theatrical production in the Middle East and Europe.The permanent water-themed production is exclusively choreographed for Al Habtoor City. Plus, the multi-use development will combine luxury hotel living with five-star residential living.There will be three high-end residential towers with a total of 11 exquisite penthouses apartments; nine of which have up to 20,550 square foot of living space. In addition there will be two ultra-VIP penthouses with 35,000 square foot of super luxury living space scaling over four floors, and with 360 degree panoramic views of the Dubai skyline.The Al Habtoor Group also owns and manages three other hotels in Dubai, two in Beirut, Lebanon and one in Budapest, Hungary.

on 9th June, focused on the culinary highlights that the UAE?s East Coast region has to offer its visitors. This year, in addition to three hundred plus UAE hotel participants, the competition also included five international teams, making it the first time that the competition welcomed global participants. The competition, organized by the Emirates Culinary Guild and the World Association of Chefs, attracted over one hundred senior chefs from across the globe, fifty premium F&B suppliers as well as more than two thousand visitors, many of whom were hoping to catch a glimpse of their favourite celebrity chef in action. The e v e n t or g a n i z e r s w e r e delighted with the wide array of top-notch culinary expertise, which was showcased at the competition, spurring on the battle for both individual and group trophies. The night, however, belonged to the Miramar Al Aqah Beach Resort, who amassed a total of 3,076 points and won a staggering 31 trophies, including the coveted Championship Trophy, as well as 8 gold awards, 11 silver awards and 12 bronze awards. The categories in which the culinary teams from Miramar Al Aqah Beach Resort were victorious included „Tapas, Finger Food & Canapés?,Three Tier W e d d i n g C a k e ?, T h r e e Course Gourmet Arabic Dinner?andPastry Showpiece?, to name but a few. Other regional highlights included victory for Media One Hotel, clinching the „Best Bartender? award, Sharjah Ladies Club winning the „Best in Pastry? category

whilst Best Pastry Chef was awarded to Zabeel Palace Hospitality. Ashraf Helmy – Area General Manager & Area Development Manager for Iberotel Miramar Al Aqah Beach Resort added “ It is really an honor to host such a prestigious venue, I am so proud that we in Iberotel Miramar have started such a great event and now seeing it evolve every year attracting the attention of our colleagues in the industry as well as the media and partners.We are planning to stretch next year event to a two-day culinary symposium so we can gather more innovative chefs to present the latest techniques and culinary concepts to their peers. That will give us more opportunity to include more initiatives in the hospitality industry including environmental undertakings and accomplishments as well as other light / fun competitions to further strengthen the relations between the colleagues across the competing hotels and add a relaxing and more j o y f u l n e s s atmosphere.We?re very happy for our 03 rd overall & 01st ever international culinary & cocktail competition ends on 09th June 2014 with very high note. The amount of medal winners & learning curve that our young chef?s achieved was over whelming. In the other hand we as a team very proud in Miramar to handle this event as an individual establishment and looking forward much bigger and better for next year. It?s our responsibility as main organizer in this event to thank the Miramar Team led by our GM, Emirates culinary guild senior management team led by chef Uwe Micheel, All the sponsored suppliers, international teams, Judges & finally the participants.” Commented K.A.C. Prasad, Executive Chef Miramar Al Aqah Beach Resort and VP ECG East Coast.

EARLY DETECTION HELPS PREVENT ONSET OF DIABETES Tips For A Healthy Ramadan

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RETAILERS WITH LOYALTY PROGRAMS ARE 88% MORE PROFITABLE THAN THOSE WITHOUT: SUMMER PERIOD AN OPPORTUNITY TO REINVIGORATE LOYALTY PROGRAMS AND STAY AHEAD OF THE CURVE UrbanBuz urges retailers to take advantage of summer slow-down by implementing special features to loyalty programs to boost footfall during hot summer months By Qadeer Ahmad Siddiqui Dubai UAE: hile summer is traditionally a slow period in the UAE, Dubai has paid much attention to boosting retail revenues by promotional festivals througho ut the season. M a n y retailers will offer hot deals to attract new customers, making the summer the ideal time to start interesting and fruitful relationships. UrbanBuz, the UAE’s leading customer loyalty platform, believes retailers with agile and dynamic loyalty programs will stay ahead of the curve by reinvigorating their relationships with customers through the introduction of new reward features.Salam Saadeh, Chief Operating Officer of UrbanBuz, said:This summer will provide ample opportunity for shops, salons, spas and cafés to keep customers engaged by structuring offers around schemes such as Dubai Summer Surprises, Ramadan in Dubai and the World Cup. We’re encouraging our partners to keep their programs fresh and relevant. Our platform provides them with features that allow them to easily spice things up, and to increase traffic during slow days or periods. The summer is usually the perfect time for retailers to be proactive and build their in-house marketing infrastructure around a powerful and agile loyalty program.UrbanBuz has identified a number of proven techniques for retailers with loyalty programs to implement in order to stay ahead of the curve. Their focus is on dynamic rewarding to ensure that customers who have shown loyalty to a shop, salon, spa or café benefit accordingly. Tiered rewarding is a feature that helps retailers to treat their customers according to their level of loyalty. It is increasingly recognized that 80% of business volume comes from 20% of customers. Tiered rewarding responds to that trend by offering the best perks and rewards to the most important customers. As outdoor temperatures rise, the summer period is

ideally suited to retailers who are providing services and entertainment indoors. This means summer is also a good time to re-attract lapsed customers.Saadeh added:In a highly competitive landscape it’s important for our partners to check on customers they may have lost touch with, and incentivize them to come back. Targeted promotional emails and offers of bonus points and credit are a good idea. The element of surprise is also powerful: re-engaging lost customers with surprise points on their birthday, or

offering surprise gifts on random dates are a fun and appealing way to drive repeat sales. Loyalty programs work best in partnership with strong social media activity, so elevating brand awareness across online channels should be on the in-house agenda too.UrbanBuz emphasizes the importance of focusing resources on retaining existing customers, rather than channeling a large portion of funds into trying to attract new ones. It can cost 5-10 times more to acquire a new customer, and on average a returning customer spends 67% more in store. Of their own loyalty program, powered by UrbanBuz, Dial A Nail this year reported a 22% increase in returning customers, while Bert’s Café has seen an average transaction size increase of 17%. Azur Spa expects their ‘On Wheelz’ homeservice to be a popular choice this summer, and believes revenue growth from that offering will be boosted by increased retention. With their most loyal customers looking to spend more time enjoying themselves indoors, and new customers returning to do the same, UrbanBuz expects revenues to c o n t i n u e t o g r o w. A successful loyalty program that fully leverages the powerful exposure provided by social media and other online channels should, if run efficiently, provide an ever-growing rate of customer retention.

ARTCODE FROM SAINT HONORE –SPIRIT OF GLAMOUR By Qadeer Ahmad Siddiqui Dubai UAE: h i s y e a r a t Baselworld, the World Watch and Jewellery Show, SAINT HONORE is proud to unveil its magnificent new men’s watch, the ARTCODE. The perfect combination of a classic spirit and a sporty allure, this piece is designed for the stylish, casual, modern man.The ARTCODE owes its particularly seductive brand of relaxed chic to its harmonious architecture and clean lines, as well as its construction that marries polished steel and brushed steel in a pink PVD finish.

top and polished around the side, the bezel is mounted on a 42 mm case bearing curved lugs and a slightly cambered middle, on which is positioned the crown with its specially truncated tapered shape and pronounced grooves.Swiss made, like all SAINT HONORE timepieces, the ARTCODE presents a pure white dial that delivers all indications with perfect readability. With its concave centre and date at 6 o’clock, it is rimmed with a halo of gilt Roman numerals. The two openwork and luminescent hands, also gilt, point to the hours and minutes, while a very slender third moves in

This is demonstrated by its sleek two-tone link bracelet that sits perfectly on the wrist, and its case topped with a bezel featuring six visible screws, which add a bold contemporary look and a t o u c h o f masculinity.Brushed on the

time with the seconds.A symbiosis of power and elegance, the ARTCODE has all the attributes that appeal to men looking for a watch with a restrained virility that can be worn every day.

ALL OSN MOVIE CHANNELS NOW IN HIGH-DEFINITION; OSN’S HD OFFERING INCREASES TO 46 CHANNELS By Qadeer Ahmad Siddiqui Dubai UAE: SN, the region’s leading pay-TV network, is revolutionising the home cinema experience, with the upgrade of two more movie channels to true HighDefinition (HD), making all of OSN’s movie line-up in glorious HD.In line with OSN’s promise to deliver a clear, crisp and compelling television experience, OSN Movies Festival and OSN Movies Kids have joined the networks fast growing HD offering which is now up to 46 channels.David Butorac, Chief Executive Officer, OSN, said: “OSN remains very proud of our unparalleled movie offering. There is simply no better place to watch movies than on OSN. The availability of high definition content is something OSN viewers have come to expect as standard and the launch of a further two HD channels allows us to accommodate the quality programming our subscribers demand. There is no better way to watch a movie than in high definition

and now, OSN subscribers can watch all of our premium films in stunning High Definition.In maintaining our leadership, we look forward to bringing our customers more channels with even more choice of premium content in brilliant HD later this year.OSN’s world-class line-up of HD movie channels include: OSN Movies HD; OSN Movies HD+2; OSN Movies Action HD; OSN Movies Premiere HD; OSN Movies Drama HD; OSN Movies Comedy HD; and now OSN Movies Festival HD and OSN Movies Kids HD.Since January 2014, OSN has launched three new HD channels including Animal Planet HD, Discovery Science HD, and Discovery Network’s TLC HD.

LIMITED EDITIONS AND UNLIMITED CHOICES ALL THROUGH RAMADAN AT ALFUTTAIM HONDA

By Qadeer Ahmad Siddiqui Dubai UAE: ccording to the International Diabetes Federation’s Diabetes Atlas in 2013, around half of the estimated 382 million people living with diabetes worldwide are unaware because the general symptoms are so subtle that they can quite hard to recognise. Abu Dhabi’s Imperial College London Diabetes Centre says that a simple test can determine its presence, stressing that early detection and the adoption lifestyle changes to diet and exercise can help prevent full-blown diabetes. Good health maintenance is as simple and as smart as managing a balanced diet and taking moderate, regular exercise.

Tips For A Healthy Lifestyle During Ramadan And Throughout The Year •A healthy diet is crucial during Ramadan and throughout the year; keep it balanced and avoid fried and sugar-filled foods •Exercise is very important during Ramadan. Try to take moderate exercise, like a brisk walk, each evening before breaking fast, and keep this up throughout the year, at least 5 days per week •Drink plenty of water, avoiding sugar-filled drinks •Watch your weight to avoid rapid weight gain during the Holy Month, and look to maintain a normal body weight through the year by adopting a healthy lifestyle. More information on w w w. d i a b e t e s u a e . a e ; www.facebook.com/diabete

By Qadeer Ahmad Siddiqui Dubai UAE: his Ramadan, Al-Futtaim H o n d a i s offering customers limited editions of the Honda Civic and CRV while offering unlimited choices across its other models.The exclusive Honda distributor in the UAE is offering customers four months deferred payment on the limited edition of the Civic and CR-V which are priced at AED 79,000 and AED 9 9 , 0 0 0 r e s p e c t i v e l y. A l s o during Ramadan, Al-

Futtaim Honda is offering customer’s unlimited choices on the all-new City LX for AED 59,000 which includes Bluetooth and Hand Free Telephone, 7” display audio, cruise control and rear A/C duct, Accord LX-B starting from AED 86,900 which includes sunroof, daytime running lights, 17” alloy wheels and on demand media display. The 7-seater Honda Pilot EX-L for AED 145,000 comes with factory fitted full l e a t h e r i n t e r i o r, sunroof and reverse camera. Customers

can purchase the Accord Coupe starting from AED 94,900 and Odyssey from AED 129,000. Also customers purchasing a new Honda vehicle will receive four months deferred payment, 5year unlimited mileage warranty, up to 100% financing with low interest rates and trade-in facility. For more information, p l e a s e v i s i t http://www.honda.ae/, visit the Honda UAE facebook page: facebook.com/Honda UAE or call 800 H O N D A ( 8 0 0 46632).Al-Futtaim

Honda is exclusive distributors for Honda v e h i c l e s , motorcycles, marine engines, power products and parts in the UAE. Recognised as one of the largest independent Honda d i s t r i b u t i o n companies in the world, Al-Futtaim Honda is supported by a network of 10 modern showrooms, 11 aftersales facilities and five retail part counters located across the UAE. The showrooms are open from 8am to 9pm Saturday to Thursday and 4pm to 8:30pm on Friday.

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Azad News UAE I - 7 July 2014, 3 - 9 Ramadan 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Edition 52pg3

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AL NOOR’S GREETING CARD INITIATIVE Special needs students design bespoke greeting cards for Ramadan and Eid

HARLEY-DAVIDSON REVEALS PROJECT LIVEWIRE, THE FIRST ELECTRIC HARLEY-DAVIDSON MOTORCYCLE H-D Invites Consumers to Ride, React and Shape the Future of this New Bike By Qadeer Ahmad Siddiqui Dubai UAE: o d a y, H a r l e y D a v i d s o n (NYSE:HOG) reveals Project LiveWire – the first Harley-Davidson electric motorcycle.In keeping with the company’s customer-led product development approach, starting next week select consumers across the country will be able to ride and provide feedback on the bike, helping to shape the future of Harley-Davidson’s firste v e r e l e c t r i c motorcycle.While not immediately for sale, Project LiveWire is specifically designed for the purposes of getting insight into rider expectations of an electric Harley-Davidson motorcycle.America at its best has always been about reinvention,” said Matt Levatich, President and Chief Operating Officer, Harley-Davidson Motor Company. “And, like America, Harley-Davidson has reinvented itself many times in our history, with customers leading us every step of the way. Project LiveWire is another exciting, customer-led m o m e n t i n o u r history.Spurred by this heritage, the Project LiveWire Experience invites customers to test ride, provide feedback and learn more about the story of the motorcycle. Even those who don’t yet ride will have the opportunity to feel the power of Project

LiveWire through Jumpstart – a simulated riding experience. A 2014 U.S. tour – kicking off with a journey down Route 66 – will visit more than 30 Harley-Davidson dealerships now through the end of the year. In 2015, the Project LiveWire Experience will continue in the U.S. and expand into Canada and Europe. This builds on many recent reinvention successes for Harley-Davidson.” said Levatich. “In just the last few years, we’ve broadened our reach to serve an increasingly diverse society, as well as reinvented our approach to product development and manufacturing. This has resulted in cutting-edge products like the recently launched Project Rushmore, Street 500 and 750 and this reveal of Project LiveWire.An Innovative Approach to Advance the Possibilities of Personal Freedom This exciting new ride blends the company’s styling heritage with the latest technology to deliver a new expression of the signature Harley-Davidson look, sound and feel.Project LiveWire is more like the first electric guitar – not an electric car,”

said Mark-Hans Richer, Senior Vice President and Chief Marketing Officer, Harley-Davidson Motor C o m p a n y. “ I t ’ s a n expression of individuality and iconic style that just happens to be electric. Project LiveWire is a bold statement for us as a company and a brand.The bike offers a visceral riding experience with tireshredding acceleration and an unmistakable new sound.The sound is a distinct part of the thrill,” said Richer. “Think fighter jet on an aircraft carrier. Project LiveWire’s unique sound was designed to differentiate it from internal combustion and other electric motorcycles on the market.Longer term plans for retail availability of Project LiveWire will be

influenced by feedback from riders along the Project Livewire Experience tour.We offer a no excuses riding experience in everything we do and we are led by what our customers tell us matters most,” said Richer. “Because electric vehicle technology is evolving rapidly, we are excited to learn more from riders through the Project LiveWire Experience to

fully understand the definition of success in this market as the technology c o n t i n u e s t o evolve.Helping Preserve and Renew the Freedom to Ride for Generations:As riding in the great outdoors is one of the best elements of motorcycling, sustainability remains a core strategic focus at H a r l e y Davidson.“Preserving the riding environment is important to all of us,” said Levatich. “Project LiveWire is just one element in our efforts to preserve and renew the freedom to ride for generations to come. As a company that has seen success for 111 years, we think in generational terms about our great riding environments for the next 111 years.Fans can learn more about Project LiveWire, as well as specific dates and locations for Project LiveWire Experience stops at projectlivewire.com. Harley-Davidson also invites anyone who is interested in the possibilities of the future to follow and engage with the company on its social media channels, including Facebook, Twitter and Instagram.HarleyDavidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of HarleyDavidson motorcycle parts, accessories, riding gear and apparel, and general merchandise.

DSOA SIGNS TWO AGREEMENTS WITH BARCELONA AND AMSTERDAM MoUs Complement DSOA’s Goal of Becoming Lead Contributor to Smart Dubai Initiative under Directive of His Highness Sheikh Mohammed Bin Rashid Al Maktoum By Qadeer Ahmad Siddiqui Dubai UAE: ubai Silicon Oasis Authority (DSOA), the regulatory body for Dubai Silicon Oasis, an integrated free zone technology park, has signed two memoranda of understanding (MoUs) the first with Barcelona City Hall and the second with Amsterdam Economic Board - in line with the directive of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, VicePresident and Prime Minister of the UAE and Ruler of Dubai, to transform Dubai into the smartest city in the world,Dr Mohammed Alzarooni, Vice Chairman and CEO of DSOA, signed the first MoU with Xavier Trias, Mayor of Barcelona, in the presence of Manel Sanroma, CEO of Barcelona Smart City, and Jordi Cornet, President of Barcelona Free Zone in Barcelona. The second MoU was inked in Amsterdam between Dr Mohammed Alzarooni and To n J o n k e r , C h i e f E x e c u t i v e O ff i c e r, Amsterdam Economic Board.Under the agreements, DSOA will collaborate on an individual basis with both entities to drive technical and academic partnerships. In addition to the exchange of knowledge and expertise, Barcelona City Hall and Amsterdam Economic Board will offer support to DSOA’s projects and initiatives under the smart city concept. DSO and each of the European organisations will develop research, host joint symposia and exchange knowledge and thought leaders towards exploring

the possibility of implementing innovation projects.Commenting on the agreements, Dr Mohammed Alzarooni, said: Barcelona and Amsterdam have shown remarkable progress in the smart city domain and now lead the concept in Europe. With DSOA playing a significant role towards achieving Dubai’s objective of becoming a smart city in the next three years, it is essential for us to work with best-in-class partners such as Barcelona City Hall and Amsterdam Economic Board.In line with this objective, DSOA will continue to forge ties with l i k e - m i n d e d establishments that can contribute to Dubai’s strategy, built around six key pillars: smart life, smart transportation, smart society, smart economy, smart governance and smart environment.Xavier Trias, Mayor of Barcelona, said: “We are extremely pleased to cooperate with Dubai Silicon Oasis on a key focus area - to create revolutionary hi-tech integrated smart cities. We believe this alliance will help us forge a new model of economic growth based on technology, urban innovation and advanced services to ultimately improve the welfare, health and quality of life of our people.Ton Jonker, Chief Executive Officer of Amsterdam Economic Board, said: “We share DSO’s beliefs and objectives in shaping a global smart city that is sustainable and enhances efficiency of natural resources as well as operations for the greater environmental good. The

Amsterdam Economic Board aims to develop t h e Amsterdam metropolita n area into a leading g l o b a l business h u b i n Europe. We hope to achieve these results by focusing on the three main pillars of sustainable growth, innovation and strategic collaboration. The MoU will help Dubai and Amsterdam learn and grow through each other ’s experiences in achieving their ultimate goals.The Smart Dubai Initiative comprises six key thrusts – Smart Economy, Smart Lifestyle, Smart Transportation, Smart Governance, Smart Environment and Smart Generation – and relies on the three basic principles of communication, integration and cooperation. Through encouraging collaboration between the public and private sectors, the strategy aims to transform Dubai into one of the world’s smartest cities over the next three years through the roll out of 100 initiatives and 1,000 smart services that improve the quality of life in the city.Established as the global capital of smart cities, Barcelona was recently named ‘European Capital of Innovation’ by the European Commission. The city also hosts the annual Smart City Expo Wo r l d C o n g r e s s t h a t serves as a meeting point for companies, public administration, entrepreneurs and

research centres to demonstrate individual capabilities and share best practices on the development of future cities. The event focuses on topics related to energy, technology and innovation, mobility, governance and the economy.Amsterdam is globally recognized for its Amsterdam City Project, a successful example of public-private model project which is catalysed, funded and implemented by the by the EU, the city government, and private stakeholders. According to a report by Frost & Sullivan, Amsterdam has been among the most forthcoming of the 26 smart cities identified, in implementing smart and intelligent systems across the following parameters: smart governance, smart energy, smart building, smart mobility, smart infrastructure, smart t e c h n o l o g y, s m a r t healthcare and smart citizen. A wholly-owned entity of the Dubai government, Dubai Silicon Oasis operates as a free zone technology park for t h e s e m i c o n d u c t o r, microelectronic and other high technology-based companies looking to set up their regional headquarters, as well as research and development facilities in the Middle East and North Africa region.

By Qadeer Ahmad Siddiqui Dubai UAE: ith the holy month of Ramadan and Eid just around the

W Azad News UAE I - 7 July 2014, 3 - 9 Ramadan 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Edition 52pg4

OOREDOO KUWAIT, PART OF OOREDOO, ANNOUNCES THE APPOINTMENT OF A NEW CHIEF EXECUTIVE OFFICER By Qadeer Ahmad Siddiqui Dubai UAE: oredoo Kuwait (Wataniya National Mobile Te l e c o m m u n i c a t i o n s Company K.S.C.Ticker: NMTC) today announced the appointment of Sheikh Mohammed bin Abdullah bin Mohammed Al Thani as Chief Executive Officer of the company.He will succeed M r. A b d u l a z i z I b r a h i m Fakhroo, who has tendered his resignation from the position upon reaching the end of his term. Mr. Fakhroo will move to a new position within the Group and will serve as a member of the Board of Directors of Ooredoo Kuwait. H.E. Sheikh Abdullah Bin Mohammed Bin Saud Al Thani, Chairman, Ooredoo said: “We thank Abdulaziz Fakhroo on the valuable contribution he has made during his tenure as Chief Executive Officer of Ooredoo Kuwait, which was characterised by his p e r s e v e r a n c e , determination and hard work. We look forward to benefiting from his experience in his new role in the Group and on the Board of Directors of Ooredoo Kuwait. We also welcome Sheikh Mohammed bin Abdullah bin Mohammed Al Thani to the role of Chief Executive Officer and wish him every success as he joins us at an exciting stage for the company, which is seeing a number of vital new developments, not least the roll-out of the Ooredoo brand.Sheikh Mohammed bin Abdullah bin Mohammed Al Thani holds a Master's Degree in Finance and Accounting from the

University of Cardiff, Wales, United Kingdom, and a Bachelor ’s Degree in Accounting from Qatar U n i v e r s i t y. S h e i k h Mohammed previously worked in Ooredoo’s Finance Department as Director of Financial Operations, and was subsequently promoted to Senior Director, Budget and Decision Support, and D e p u t y C h i e f O f f i c e r, Finance. Sheikh Mohammed has made several contributions to the field of finance and accounting, through his work in Ooredoo’s Finance Department, and also through his work as a member of the Board of Directors of the Qatar Chapter of the Institute of Chartered Accountants, where he has promoted the profession of accountancy in the State of Qatar and its important role in developing the country's economy. Sheikh Mohammed’s leadership roles has been developed through his work with and support for Ooredoo’s Senior Executive Management, as well as externally, through his work as a member of the Board of Directors for Ooredoo Kuwait where he has strongly supported the company’s progress.

CHEER ON YOUR FAVOURITE TEAM WITH GIORDANO SPORT COLLECTION By Qadeer Ahmad Siddiqui Dubai UAE: ith athletic season heating up, Giordano has rolled out the new Sports Collection. Part of the b r a n d ’s 2 0 1 4 S u m m e r Collection, the new line feature t-shirts, polo’s and shorts that bear sports inspired players’ numbers and team logos.The new

corner, Al Noor Centre for Special Needs have launched a remarkable series of greeting cards. Available in several designs, these cards feature their original artwork, showcasing the student's creative abilities.In this holy month of giving, the officials at Al Noor, hope that the community will come forward to donate generously towards their cause, staying true to the spirit of Ramadan. These creative works of art would be made available to anyone who is willing to make a difference to the lives of several children, at a very modest price. Last year Al Noor received a huge response, thereby enabling Al Noor to further their efforts in helping students with special needs. This year, they anticipate an even better response which will help them fulfill their mission to help the special needs community. Al Noor Training Centre for Children with Special Needs has been providing quality professional care to the Special Needs community of Dubai for the last 33 years. Here children with challenges such as Down’s syndrome, Cerebral Palsy

and Autism are trained with a trans disciplinary approach at ISO certified standards. Furthermore, the Centre also o f f e r s P h y s i o t h e r a p y, O c c u p a t i o n a l T h e r a p y, Speech and Language Therapy, Psychological services, Sports and Music. In the academic year 20132014, Al Noor successfully implemented the Four Blocks of Literacy for all their students, thus enhancing their language and literacy skills. They also placed four more students in corporate offices, reaching a total of a 100 employed students. Their Smiles n' Stuff initiative has gained tremendous momentum and is now online. The training center is now Wi-Fi enabled. The optimum utilisation of these funds has permitted them to give their students top quality education and training.The continued participation of the community with Al Noor children activities and projects, enables us to continue meaningful training and ensure ultimate integration of our children in mainstream society,” said Isphana Al Khatib, Director of Al Noor. You can now purchase the cards by calling Rajan on 04-3404844 ext. 109, Direct 04 3234993, or by faxing on 04-3417275, or b y e m a i l i n g rajan@alnoorspneeds.ae or simply by visiting Al Noor’s fundraising department. Here's wishing you a Happy Ramadan!

QATAR 2015 LAUNCHES ITS RAMADAN EVENT PROGRAM IN ASSOCIATION WITH THE RITZ-CARLTON, DOHA The Ritz-Carlton, Doha to host the official draw for the Qatar 2015 World Championship during the Holy Month of Ramadan By Qadeer Ahmad Siddiqui Dubai UAE: he Qatar 2015 Men’s Handball World Championship Organising Committee and The Ritz Carlton, Doha today

popular sports. His responsibilities include introducing Handball to the community through spreading joy across Qatar during the Holy Month. He will be supporting a healthy lifestyle and encouraging everyone to practice sports. To begin, Fahed will invite 60 children from the Dhreima Foundation for Iftar at the Ritz Carlton, Doha. The Iftar, which will be held on 6 July 2014, aims to leave the children with lasting memories of the Holy Month, and inspire young people to be more active in sports and engage them in the sport of handball.As well as working together during the Holy Month of Ramadan, the Ritz Carlton, Doha will host the official draw for the Qatar 2015 Men’s World Championship that will take place on 20 July 2014.Hoss Vetry, Cluster General Manager, The Ritz-Carlton Hotels, Doha, said: “We are honoured to have been selected by the 24th Men’s H a n d b a l l W o r l d Championship 2015 to be their exclusive and official draw host hotel in Qatar. We believe that The Ritz-Carlton Doha represents all expectation of one can anticipate from the legendary Ritz-Carlton services from all of the ladies and gentlemen.Following the completion of the European play-offs earlier this month, 20 of the final 24 competing nations have been confirmed, with remaining teams set to qualify 29 June.This is the latest in a series of announcements and activities planned across Qatar as the World Championship Draw comes closer. The Qatar 2015 M e n ’s H a n d b a l l Wo r l d Championship Organising Committee plans to inspire the country of Qatar to get involved with the initiatives taking place between now and the official launch of the 24th Men’s Handball World Championship.

announced a partnership that will allow the two organisations to collaborate on a series of activities during the Holy Month of terry shorts and Bermuda Ramadan.Qatar 2015 will shorts are the perfect match sponsor a special themed for the polo’s and tees. The R a m a d a n t e n t o n t h e knitted French terry shorts grounds of the Ritz Carlton, are available in blue, grey, Doha. The Ramadan tent will white and red, plain or with a include activities designed to bold number and stripes encourage the community to details on one leg.Also become more involved with available for this season is s p o r t , p a r t i c u l a r l y G i o r d a n o ’s b e s t s e l l i n g handball.Planned activities performance fabric polos include work with the Qatar that come either in contrast Red Crescent to distribute color tipping collar and small 150 Iftar boxes every day to collection takes inspiration lion applique or in classic workers during the Holy f r o m t h e s p o r t t e a m plain colors. The polos are Month, to demonstrate the uniforms, whose style is made with 100% cotton spirit of giving and to enable always very popular for a making it ideal for summer them break their fast. Dr. casual look. The new and the fabric has excellent Thani Abdulrahman Al collection provides a relaxed resistance allowing for shape Kuwari, Director General, and comfortable athletic retention and quality despite said: “Our objective is to style good for a casual and r e p e a t e d w a s h . T h e spread awareness about the active outfit,” said Ishwar collection is now available in handball game, to engage Chugani, Managing Director G i o r d a n o s t o r e s . A l l the community in our of Giordano Middle East FZE collection pieces along with activities and to uphold the and Executive Director of Giordano’s regular range of traditions of Qatar. We have G i o r d a n o merchandise can also be organised a series of special International.Available as p u r c h a s e d o n l i n e a t events, with a particular part of the Sports collection www.giordano-me.com and focus on the next generation. are collegiate and varsity- w i l l b e d e l i v e r e d a t Hosting the draw during the inspired jerseys. The jerseys’ customer’s door (United holy month of Ramadan will cut and sew details are in Arab Emirates only) within 48 help us projecting to the contrast colors and use hours. A Cash-on-Delivery world the values and CREEKSIDE SETTING FOR THE HOLY MONTH OF RAMADAN different techniques of option is also available for traditions of the State of printing making them really this service. Sheraton Dubai Creek Offers Iconic Gathering Place at Iftar and Suhoor Qatar.Over Garangao, the stand out.Knitted French combined teams from Qatar B y Q a d e e r A h m a d shish taouk, shawarma, Creek will also offer a 2015, Ritz Carlton, Doha and Siddiqui Dubai UAE: kofta and mix-grilled daily suhoor at The SPECIAL SUMMER 2014 PRINTS Qatar Red Crescent will visit uring the Holy m e a t s i n v a r i o u s Lobby Café, where an a Souq Waqif, distributing m o n t h o f marinades, all whilst la carte menu will be goody bags to children there. Ramadan, Hatta e n j o y i n g t h e v i e w s served between sunset The Qatar 2015 World r e s t a u r a n t a t t h e overlooking the pool and and 4:00am.All prices are Championship’s official Sheraton Dubai Creek Creek.Private group iftar i n c l u s i v e o f 1 0 % mascot Fahed will play a key Hotel & Towers will offer a packages are also on municipality fees and role in all events. Fahed r e l a x e d , c r e e k - s i d e offer for groups of 10 or 10% service charge. For represents a young Qatari s e t t i n g f o r g u e s t s more, starting from AED reservations call +971 4 boy who has inherited the b r e a k i n g t h e i r 109 per person. Groups 2 2 8 1 1 1 1 m a i l i n g love of adventure and new fasts.Priced at AED 119 of 30 or more booking by hatta.reservations@sher experiences from his per person, Hatta’s 20 June will be able to aton.com or via: ancestors, but most delicious Iftar buffet will take advantage of the t h e w e b s i t e , importantly, he loves the feature a wide selection early bird Ramadan offer www.sheratondubaicree game of Handball. Fahed’s of traditional Arabic o f A E D 9 9 p e r k.com main mission is to make delicacies, including person.Sheraton Dubai Handball one of the most azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg4)

ALKHAIR CAPITAL ISTANBUL FUND RANKS FIRST IN ANNUALISED RETURNS

CIPRIANI YAS ISLAND BACK IN ACTION Legendary Italian dining concept reopens in a newly furbished marinefront setting By Qadeer Ahmad Siddiqui Dubai UAE: ince its grand opening in 2010, this marinefront gem nestled in the heart of Yas Island has attracted the glitterati and foodies of Abu Dhabi and Dubai. After undergoing a major refurbishment alongside the Yas Marina expansion project in 2013, Cipriani Yas Island has reopened at the peak of its glory, serving guests its notorious Italian fine-dining and now with the inclusion of

the a la carte menu takes diners on a diverse culinary journey through Italy. It features signature dishes from Harry’s bar and Italian classic favorites including the oven baked homemade Tagliolini with Bresaola or the tender, grilled Wagyu Rib Eye steak served with braised chicory. Upon reopening its doors in October 2013, Cipriani Yas Island added the popular sushi bar Yotto in the Lounge giving visitors the option to sample cuisine from the traditional

authentic Japanese cuisine.The service philosophy to serve others as you would want to be served yourself,which was first introduced by founder Giuseppe Cipriani in 1931 with the opening of Harry’s Bar in Venice, is still valid 83 years later. It is recognised as a timeless name in the hospitality sector hosting the likes of Ernest Hemingway and Humphrey Bogart and the birthplace of the Bellini cocktail in 1948 and Carpaccio in 1950 which can be sampled at Abu Dhabi’s very own Cipriani.Cipriani Yas Island brings the heart of Italian hospitality to the tailor-made singular experiences of their guests. With 90% of the culinary and service team hailing from Italian origins, this iconic venue sets itself apart with an unpretentious dining concept focusing not only on the tangible customer experience but with an added soul to the service. In the words of Arrigo Cipriani, son of Giuseppe Cipriani, “We call on man to display his splendid capabilities and we observe with undivided attention, because the little nuances in the quality of his service give a flawless measure of his mind, they tell us frankly what his soul is worth, because to serve is first to love.Serving simple food prepared to perfection,

Japanese menu including the beautifully grilled black cod, with a side of green beans, shitake mushrooms and cherry tomatoes topped with teriyaki sauce.Boasting simple elegance over 12,115 square feet, the restaurant seats up to 300, extending 130 seats into the iconic marine facing terrace and 50 seats in the lounge. Catering to intimate parties and large scale events alike, Cipriani Yas Island vaunts an exclusive private dining room seating up to 30, a private curtail area on the restaurant floor and a grand secluded function room for 50 guests complete with its own separate kitchen and service area. Bolstering its renowned flair for personalised experiences, the restaurant also hosts a cigar lounge with expertly hand-rolled cigars a la minute served during the Formula 1 Grand Prix s e a s o n . W e a r e tremendously lucky to have had the opportunity to witness and remain a crucial part of Yas Island’s growth over the past four years. In line with this growth, we have revamped the restaurant and lounge accenting the simple elegance that the Cipriani brand is renowned for while continually bringing a touch of Italian Hospitality to the Middle East,” says Marco Boito, General Manager.

CITIZEN WINS MULTIPLE AWARDS ON DEBUT AT MILAN DESIGN WEEK By Qadeer Ahmad Siddiqui Dubai UAE: ITIZEN made a successful debut at the Milan Design Week recently, coming away with two awards at their first appearance at the prestigious international design festival. Participating in this international celebration of design to spread their message about the evolving future in watch design, CITIZEN won prizes in two categories at the exposition's official competition, the Milan Design Award Competition. Citizen was adjudged winner in the "Best Entertaining and Best Sound categories. It was the first time in the Award’s history, that one company has won two categories simultaneously.The theme of the installation CITIZEN revealed at the venue, the Triennale di Milano, was "Light Is Time." A magical space was created by employing around 80,000 main plates,the foundation supporting all other components of a watch.The exquisite, dynamic space generated enormous buzz during the expo, drawing around 50,000 attendees over six days. The excitement was so great that the amount of visitors had to be controlled on consecutive days.DGT architect Tsuyoshi Tane, based in Paris, and the CITIZEN design team worked on the installation. Representing the elements of light and time, it was formed according to Mr. Tane's idea: "Light is time. Without light the concept of time never would have arisen.Milan Design Award:Hosted by Elita, the Italian culture association, this was the fourth year of

the Milan Design Award Competition, in which a grand prize and five category prizes are awarded. The venue is the Fiera in Milan, Italy where the MILAN DESIGN WEEK (Salone Internazionale del Mobile di Milano), an international furniture trade show, is held, but the competition is organized separately and is open to participants in installations in the Fuori Salone put on throughout the city of Milan.DGT(Dorell.Ghotmeh .Tane/Architects)DGT is an international architecture practice founded in Paris in 2006, and is directed by Dan Dorell, Lina Ghotmeh and Tsuyoshi Tane. The winner of the international competition to design the Estonian National Museum, (to be completed in 2016), DGT has numerous ongoing projects globally, gaining the practice much attention worldwide. In 2008 U.K.-based ICON Magazine selected DGT among the "20 essential young architects.” In 2012 DGT was a shortlisted finalist for the competition to design the New National Stadium of Japan. DGT has won numerous other prizes including the young architects prize from the French Ministry of Culture (2008), the Architects Association of Milan (2008), and the Red Dot Award (2013).

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OVER 50 MILLION DIABETES PATIENTS WORLDWIDE WILL FAST DURING RAMADAN Top UAE diabetes doctors warn patients to take appropriate precautions and consult medical professionals ahead of fasting; MSD launches information campaign for diabetes patients By Qadeer Ahmad Siddiqui Dubai UAE: O ne in ten adults in the Middle East currently l i v e s w i t h diabetes”Research shows that more than 50 million patients with diabetes worldwide fast during Ramadan despite guideline recommendations for the management of diabetes during the Holy Month. In the Middle East, the Holy Month of Ramadan is expected to start around 28 June and last until 27 July.Diabetes experts in the region are warning against the potential risks patients will be taking, and are advising them to consult their physician on how best to manage their medical requirements during the Holy Month. As part of its focus on supporting the healthcare considerations of local communities, MSD Gulf will again launch ‘The Facts About Fasting During Ramadan’ information campaign to help diabetes patients to plan their dietary and medical calendars. Dr. Abdulrazzaq Ali Al Madani, Consultant of Endocrinology & Diabetes and President of the Emirates Diabetes Society, said:Fasting and changes to eating patterns carry a high risk for people with type 1 diabetes , as well as patients who experience

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severe attacks of hypoglycaemia (low blood sugar) or hyperglycaemia (high blood sugar), and pregnant women with diabetes.” He added:People with type 2 diabetes can fast during Ramadan with little risk, but it is important for the patient to consult his or her doctor before fasting, as it may be necessary to reschedule treatment, whether by tablet or injection, during the month of Ramadan, in order to reduce the risk of hypoglycaemia or hyperglycaemia. Drinking plenty of water during the non-fasting time is important for reducing the risk of dehydration and thrombosis, especially for the elderly.If left untreated, low blood sugar can lead to severe symptoms including loss of consciousness, convulsions or seizures. This is a time when medical professionals need to be very careful about the advice they give to diabetes patients.Dr. Al Madani spoke at the C3 2014 USArab Healthcare Summit, held in New York at the end of April this year. The summit focused on diabetes as a major healthcare concern. During the C3 U.S. Arab Healthcare Summit MSD discussed the latest issues on diabetes with leading

DUBAI’S GLOBAL FASHION CAPITAL CREDENTIALS HOLD WATER UAE selected as one of just three global markets for new look launch of fashionista’s favourite water brand By Qadeer Ahmad Siddiqui Dubai UAE: ubai has been selected as an elite global fashion capital along with New York and Tokyo to enjoy the new look evian bottle. evian,which has long been the water brand of choice for the fashion world and has collaborated with designers including Elie Saab, Diane Von Furstenberg, Jean Paul Gaultier and Issey Miyake for its annual limited edition bottles, recently debuted its new bottle designs it’s first makeover in more than a decade in the UAE,

following hot on the heels of global launches in the US and Japan.The UAE is increasingly being recognized as one of the most important global markets for discerning, brand savvy consumers,” says Renaud Marchand, Middle East Zone director for evian, Volvic Export at Danone.It was no surprise for us to see worldrenowned and fashion icons choose Dubai as the location for its collections, or that that the Emirate was recently named as Trip Advisor ’s top city for shopping and hotels, thanks to the huge range of global fashion brands across some of the world’s most impressive malls.When you add to that the interest in the UAE and indeed across the Gulf in high quality design

and the growing gastronomy scene, it therefore makes perfect sense for us to identify the

Middle East doctors and endocrinologists. This important session was moderated by Kevin Ali, President of Emerging Markets at MSD and featured experts from local health institutions in the region discussing issues related to diabetes and highlighting MSD’s commitment to this major h e a l t h t h r e a t i n Arab countries.An MSDsponsored international survey found that 73% of physicians had identified cultural and religious factors, such as fasting, which impact the glucose control of diabetes patients. In preparation for Ramadan, MSD’s campaign recommends that patients review their treatment plans with medical professionals and take measures to minimize the risks associated with fasting.MSD’s campaign will provide information for patients and healthcare professionals to better manage diabetes during Ramadan. The patient information kit is intended to increase dialogue between patients and doctors. The pack includes a Blood Sugar Tracker to enable patients to record their blood sugar levels ahead of discussions with their physician, as well as a Ramadan calendar for

DUBAI HEALTHCARE AUTHORITY PROVIDES FIRST PAEDIATRIC NUTRITION ACCREDITED DIPLOMA IN THE MIDDLE EAST Nestlé Nutrition Institute collaborates with Dubai Health Authority to offer nutritionists the latest information on child nutrition By Qadeer Ahmad Siddiqui Dubai UAE: ubai Healthcare Authority, with the support of Nestle Nutrition Institute (NNI), signed up more than 70 dieticians from across the Middle East to take part in A m e r i c a n Association for Accreditation approved Dieticians Paediatric Nutrition Diploma, the first of its kind in the region.Held at Habtoor Grand in Dubai, the first seminar was inaugurated by

D UAE as one of our three most important global locations in which to debut our new-look bottle,says Marchand. With its sleeker and cleaner lines, the new evian bottle uses transparency to celebrate its natural mineral water contents. The bottle dons a “label-less” look. Its front features a simplified, elegant reduction of the previous logo design a panorama of mountains which celebrates the water’s source in a corner of the French Alps. This region is protected by the farming community to ensure that evian water maintains its pure, natural form. The bottle’s simple shape and beveled mountain ridges echo the source of the water. The brand’s story is told on the back of the bottle, and evian is carved into the base as a playful design touch.The new bottle design is available now in the 500ml & 330ml sizes at away from home channel (including hotels, restaurants, cafés, petrol stations and cinemas) across the UAE. Additional formats are set to debut in the following months.evian supports upcoming fashion designers based in the Middle East via its partnership with Fashion Forward.

managing daily food and medical intake.Mazen Altaruti, Managing Director of MSD Gulf, said;As part of our commitment to the general health and wellbeing of the communities in which we work, MSD will be working hard to increase awareness of the potential risks that diabetes patients face during Ramadan. Our information kit provides practical advice for diabetes patients who make the personal decision to fast. In addition to the correct medication, a balanced diet is an important part of diabetes management. Our kit will include diabetesfriendly recipes to encourage healthier eating during Ramadan.Diabetes is increasingly regarded as a worldwide epidemic. In 2013 there were 382 million people diagnosed with diabetes, representative of approximately 8.35% of the world’s adult population. Type 2 diabetes accounts for 85-95% of all cases. Over 35 million adults suffer from diabetes in the MENA region. One in ten adults in the Middle East currently live with diabetes, and by 2030 that figure is expected to have risen to one in three. In the UAE there are 1,752 deaths connected with diabetes annually.

His Excellency engineer Easa Al Meedor,General Manager of Dubai Health Authority who gave the opening official talk of the event and joining him is His Excellency, Dr Ahmed Bin Kalban, CEO of the Hospitals Sector in Dubai Health Authority.The course was led by Dr. Wafaa Ayesh, Clinical Nutrition Director at Dubai Health Authority and Professor Sanja Kolaceck, an expert on child nutrition a n d p e d i a t r i c gastroenterology at the Children’s Hospital Zagreb, Croatia.Registered nutritionists from across the Middle East will have to attend the first session this month followed by second session in October in order to get accredited.Professor Sanja Kolaceck will cover a range of paediatric nutrition issues such as under nutrition and its clinical consequences and food

allergies while Dr. Ayesh covered the role of probiotics in healthy nutrition, followed by Dr.Mohamad Abdel Wahab,

Regional Medical Affairs Manager Maternal & Infant Nutrition, Middle East, and his lecture about the role of specific probiotics strains in the Gastrointestinal tract comfort.The diploma course is part of NNI's comittment to foster knowledge, experience and enthusiasm for nutrition in the region.I am extremely pleased to be involved in the first American Association for Accreditation diploma in the Middle East and look forward to welcoming the first class of the programme. The diploma will give experienced dieticians the opportunity to learn more about the key healthcare priorities of children in the region,“ said Dr. Wafaa Ayesh, Clinical Nutrition Director at Dubai Health Authority.Dr. Mohamad Abdel Wahab, added: “It is the NNI vision to actively communicate latest nutrition research and recommendations to pediatricians, nutritionists and health care professionals and ultiamtely benefit children in the region“.Nestlé Nutrition Institute is a not-for-profit organisation that shares leading science based information and education with health professionals, scientists and nutrition communities in an interactive way. Founded in 2005, the Institute fosters Science for Better Nutrition to contribute to the enhancement of the quality of people’s lives.

By Qadeer Ahmad Siddiqui Dubai UAE: lkhair Portfoy Turkey, a subsidiary of Bahrain-based Bank Alkhair, an Islamic wholesale bank, has announced that its Istanbul Fund has been ranked first in annualized returns to end of May 2014. The Istanbul fund’s annualized return is 23.22% and its year to date return is 12.5%. Eurekahedge, the world's largest alternative investment funds research house specializing in hedge fund databases, ranked the Istanbul Fund’s performance ahead of approximately 600 competing global Islamic mutual funds.Commenting on the announcement, Mr. Ali Ilhan, General Manager of Istanbul-based Alkhair Portfoy Turkey, said: "We are very proud to have achieved this ranking acknowledging the excellent performance we have achieved for our investors. Our business in Tu r k e y c o n t i n u e s t o

expand in line with our business plan which provides our clients a full range of offerings to take advantage of the high growth being realized in t h e T u r k i s h market.Commenting on the Istanbul Fund’s performance, Mr. Yousef Al-Shelash, Chairman of Bank Alkhair, who was recognized for his outstanding role in many regional and international institutions and featured as one of the World's 100 Most Powerful Arabs by Arabian Business this year, said:This ranking for our Istanbul Fund, ahead of some 600 Islamic funds g l o b a l l y, i s a n o t h e r example of how the Bank’s refocused business model is achieving its objectives for investors.This achievement confirms that we have the right approach and the right people in Bank Alkhair and we expect to have more good news to share as the year progresses.

UAE LEADS GCC REGION IN EXPORT OF PETROCHEMICALS AND ALUMINUM TO NON-ARAB AFRICAN MARKETS • Raw Aluminum is High Export Commodity to Non-Arab African Market • South Africa is Largest Importer from the UAE By Qadeer Ahmad Siddiqui Dubai UAE: he UAE leads the GCC as the largest e x p o r t e r o f petrochemicals and aluminum to non-Arab African markets, according to a study published by the UAE Ministry on ‘Competitiveness of UAE Petrochemicals and Aluminum exports to nonArab African markets’. According to the report, the UAE’s aluminum and petrochemicals exports to African non-Arab countries in 2012 stood at US$6.5 billion, accounting for only 1.8 percent of their total imports which stood at US$352 billion in the same year.In 2012, five African countries including South Africa, Nigeria, Mozambique, Ghana and Angola received 61 percent or US$3.9 billion of the UAE's total aluminum and petrochemical exports to the continent, with South Africa at the top of the list with US$1.08 billion, followed by Nigeria with US$1.03 billion.More specifically, the study indicates that the UAE’s petrochemicals exports to African non-Arab countries stood at US$249 million, accounting for 2.6 percent of their total imports of US$9.5 billion. The UAE was the 16th largest petrochemicals exporter to South Africa with US$44 million covering only 2 percent of the African country's demand. China

emerged as South Africa's top exporter with a 17 percent share, or US$391 million, of the African country's total petrochemicals imports.The UAE petrochemical exports to Nigeria, meanwhile, stood at US$26 million in 2012 constituting 1.7 per cent of the market. With regards to Tanzania, the UAE is the third largest exporter with a share of 11 per cent at a value of US$50 million. These exports grew by 40 per cent during the period 2008-2012. The study also highlighted that the market h o l d s i m m e n s e opportunities for further expansion and double the petrochemical exports from the UAE. The study also ranks the UAE as one of the top ten aluminum exporters to the non-Arab African countries.In 2012, the five African countries imported US$1.8 billion of aluminum or 73 percent of the continent's total imports of the material in the same year. The UAE’s aluminum exports to South Africa, Nigeria, Mozambique, Ghana and Angola stood at US$38 million in 2012, or 1.5 percent of their total exports valued at US$2.6 billion in the same year. In 2012, South Africa's aluminum imports stood at US$494 million of which US$12 were from the UAE. In the same year, the UAE's aluminum exports to Mozambique stood at US$5 million.

AUDI EXTRA SUMMER PROMOTION STARTS IN DUBAI AND NORTHERN EMIRATES By Qadeer Ahmad Siddiqui Dubai UAE: udi Dubai and Northern Emirates, Al Nabooda Automobiles, announces the start of the annual summer promotion titled “Audi extra. Under the slogan Audi.Extra rewarding” the campaign offers customers superior offers during the p r o m o t i o n a l period.Customers purchasing an Audi A1, A4, A5, A6, A7 or any of the Q models, from 28 June until 5 August 2014, will receive a complimentary peace-ofmind package including 5 years maintenance, 5 years service and 5 years extended warranty, 5 years free road side assistance and one year free insurance.Ali Al Nabooda, General Manager, Audi, Al Nabooda Automobiles explains “The popularity of Audi continues to grow steadily in Dubai and the Northern Emirates, especially with the recent opening of our new

showrooms in Fujairah and Sharjah. Our aim is to expand Audi’s local customer base while continuing to provide outstanding services, excellent products, and unique offers.At Audi, we have our sights set on a sales target of 20,000 units annually in the Middle East by 2020, and customer delight is the way to a c h i e v e t h i s target.Following the launches of the new Audi A3 Sedan and the Audi S8 and A8, Audi’s focus continues to be on capacity and quality. Today, 13 Audi dealerships are operating in the region, which are heavily investing. In 2014 alone, more than 30m USD will be spent in the region for improving service points for our customers. azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg5)

AZAD SPORTS Azad News UAE I - 7 July 2014, 3 - 9 Ramadan 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Sports Edition

DUBAI AUTODROME ANNOUNCES RACE DATES FOR 2014-2015 By Qadeer Ahmad Siddiqui Dubai UAE: D u b a i Autodrome has announced race dates for the forthcoming 2014-2015 motor racing season, with six race days for UAE national racing featuring the prestigious Porsche GT3 Cup Challenge Middle East and also confirming the early January dates for the tenth edition of the 24 Hours of Dubai which this year is backed by Hankook.The 2014-2015 calendar has been streamlined to accommodate the best interests of competitors and teams who sought a less cluttered schedule over the six months in which racing takes place in the UAE.This will not only help competitors to cut costs, it also provides the organisers Dubai Autodrome Motorsport Club (DAMC) an opportunity to create bigger and entertainment packed race days at the region's first motor racing circuit which this year celebrates its tenth anniversary.To celebrate the milestone, the first week of December will feature several high profile events, both at the Autodrome and the Kartdrome, with the highlight of the week being the Dubai Motorsport Festival on the weekend of 4-6 December, on the cards will be races for: NGK Racing Series featuring the UAE Clio Cup,Dubai Autodrome general manager Richard Birch commented:We have an exciting schedule planned for the 2014-2015 season, which as per wishes of competitors is reduced in terms of amount of race dates during the season. This provides the racing community an opportunity to prepare well and deliver six good national status events, while of course ensuring that the Hankook 24 Hours of Dubai will, for the tenth time, be of the highest standards once again.It is a win-win situation for everyone as budgets in motorsport are always an issue, and by reducing the amount of race

dates we have adhered to the wishes of the majority of competitors, while creating an opportunity whereby we can maximise the entertainment element of each event we stage at Dubai Autodrome. We look forward to hosting memorable race days next season.added Birch.Yas Marina Circuit will host the season opener, featuring the NGK Racing Series on 31 October 2014, which will be followed by the Dubai Autodrome's first race of the 2014-2015 season two w e e k s l a t e r. T h e N G K Racing Series will make a second visit to Yas Marina Circuit on 13 March 2015. The final race of the season takes place on 3 April at the Autodrome. Provisional race dates 2014-2015 season at Dubai Autodrome: 14 November 2014 featuring NGK Racing Series, UAE Sportbikes, FG1000 (National Circuit Configuration) 4-6 December 2014 featuring NGK Racing Series, UAE Sportbikes,4-7 FG1000, Porsche ME Cup & Radical ME Cup (GP Circuit Configuration)8-10 January 2015 featuring Hankook 24 Hours of Dubai (GP Circuit Configuration)23 January 2015 featuring NGK Racing Series, UAE Sportbikes and FG1000 (International Circuit Configuration) 26-28 February 2015 featuring NGK Racing Series, UAE Sportbikes and FG1000, Porsche ME Cup & Radical ME Cup (GP Circuit Configuration)20 March 2015 featuring Enduro Race & UAE Sportbikes (International Circuit Configuration) 3 April 2015 featuring NGK Racing Series, UAE Sportbikes and FG1000 (National Circuit Configuration)

FEW PLACES LEFT ON THE 2014 DUBAI KARTDROME RAMADAN CHALLENGE GRID By Qadeer Ahmad Siddiqui Dubai UAE: The 2014 Dubai Kartdrome Ramadan Challenge is shaping up to be a mighty contest as the country's top SWS karters have signed up for the four round series with only a few places left on the grid for drivers wanting to compete ahead of the first round race on Monday night.This year's edition of the popular night time series features a totally new format aimed to further level the playing field, providing every driver with an equal chance while, encouraging consistency and clean driving in all races, coupled

to some of the most attractive prizes ever offered in this form of kart racing in the UAE. The new format, which has the community buzzing, is

summarised below: • Points will be awarded to the drivers for their finishing results in the random grid heats; • Top 15 drivers from the heats, will automatically qualify for the Grand Final at the end of the evening; • Next 16 drivers (P16 to P31) qualify for the Prefinal; • Top five from the Pre-Final proceed to the Grand Final; • Grand Final will be a race between the top 20 drivers on the night. The series will be run over four rounds, and the driver with the most points will be declared 2014 Kartdrome Ramadan Champion and walk away with the grand prize of a full race weekend in the UAE Rotax Max Championship with the highly rated Energy UAE Kart Team, with equally prestigious Tony Kart offering a similar prize for the best placed Emirati driver.Energy UAE Kart team principal Kevin Day said, "Many drivers currently competing in the UAE Rotax Championship emerged through the ranks of SWS and for that reason we want to reward

successful drivers with a fully fledged experience on the national scene. In this way we create a natural link between serious leisure karting and the UAE Rotax Max Championship where our team has a strong and professional presence.Tony Kart team manager Luigi Gariano explained the reasoning behind their involvement, "One of our targets is to promote motorsport in general and obviously the karting field. We would like to provide an incentive to attract UAE nationals into racing. The biggest percentage of Emirati kart drivers compete in the SWS Series therefore we will reward the best placed UAE driver in the 2014 Dubai Kartdrome Ramadan Challenge with one fully funded race in the 2014-2015 UAE Rotax Championship.Additional prizes up for grabs include: Audi R8 Experiences, Camaro Experiences and Single Seater Experiences to take place at Dubai Autodrome.Furthermore all four rounds of the 2014 Kartdrome Ramadan Challenge count towards the SWS Series world rankings,

FACE TO FACE WITH LUIGI GARIANO RECENTLY APPOINTED TEAM MANAGER TONY KART RACING TEAM UAE By Qadeer Ahmad Siddiqui Dubai UAE: uigi Gariano is a familiar face and a popular figure on the UAE karting scene and was recently appointed team manager Tony Kart Racing Team UAE which will contest the 2014-2015 UAE R o t a x M a x Championship.Gariano has been involved in motorsport for almost for decades, starting with motocross and motorcycle enduros at the age of 13. He grew up in the West Ligurian Riviera (Italy) the hometown of the legendary San Remo Rally which was part of the World Rally Championship and through that was exposed to legends such as Walter Rohrl, Henri Toivonen, Marku Alen, Miki Biasion, Hannu Mikkola, Juha

Cars which in turn opened doors to important contacts which he cherishes to this day.He moved to Dubai in 2005 and takes up the story, When I came to Dubai I was involved as a part of the company which Sponsored JMB Team who were running Maserati MC12 in the FIA GT Championship at Dubai Autodrome with Andrea Bertolini, Karl Wendlinger and Philipp Peter. I had the privilege to follow several races in Europe with the Vitaphone Team and that was really an u n f o r g e t t a b l e experience.But invariably "karting was in the veins" and Gariano started gravitating to the local karting scene where he entered some of the SWS races and started managing teams in the Kartdrome

goal is to provide the best professional service available on the local scene. We are aiming to reduce the gap that still exists between UAE drivers and European drivers by providing a proper plan of growth for the drivers, including professional assistance on all levels, driver coaching and telemetry analysis which will be the real innovation and add value for those who race under the Tony Kart banner.We want our drivers to be ready to face international competition with the right skills and knowledge. They need to rise to those standards starting with our UAE championship. We want them to give proper feedback and to feel the real race competition, thus avoiding any kind of 'culture

Kankkunen and many others.But only at the age of 20 did Gariano 'discover' karting. He explained, "I was very attracted to rally of course, but after some time I understood that I had missed one important step in motorsport: Karting!I was already 20 when I had my first karting experience and only a few races convinced me that my mistake to not start by doing karting was really big and since then I have advised all young drivers to start off with karting.Being Italian it is only natural that Gariano is passionate about Ferrari and in Formula 1 he will back them through thick and thin, and at the moment the mention of the Reds who are under performing in Formula 1 at the moment is met with typical exaggerated Italian g e s t u r e s o f despair.Gariano's motorsport journey continued throughout the eighties and nineties as he embarked on collecting as much experience as he could, attending many big events, helping teams and drivers all over Italy for free. Along the way he gained experience testing Touring

Endurance Championship these included Ocean Rubber Racing Team, UAE Arrows, Dubai Falcons Racing Team and currently is the brains behind the Dubai 5 all Emirati outfit.On 1 May 2014 he was appointed to position of Tony Kart Racing Team UAE team manager where he has been tasked to ensure that one of the most famous karting brands which was used by none other than Michael Schumacher - is successful on the flourishing local karting scene.Tony Kart UAE Racing and Scuderia will be both under my management, two racing teams, within one, will provide different services and packages for drivers of all budgets. Tony Kart top package has the clear target to provide European standard services for drivers who are targeting w i n s a n d h a v e championship ambitions, while the Scuderia package will provide basic services for kart drivers owning any brand of kart who want to be part of our team,revealed Gariano.As for the goals, Gariano was adamant, "Mine and the team's main

shock' or big differences when they venture to race abroad.Gariano, who rates Robert Kubica and Lewis Hamilton highly, is an ardent G i l l e s Vi l l e n e u v e f a n because the late Ferrari driver "never was world champion but he caught the heart of all motorsport supporters and especially the trust of Mr Enzo Ferrari. Unforgettable was his race at Dijon in 1979 against Rene Arnoux. Something that should be shown to all racing drivers.The local Rotax Max karting scene under the auspices of the ATCUAE and Al Ain Karting Club has boomed in recent years and Gariano predicts much of the same in future.UAE is the absolute drawcard for karting in the whole GCC and this is just the beginning in my opinion. The potential of the GCC area is huge, but we all must work to develop more and more in order to reach a professional level comparable the international scene,said the Italian.His opinion on what is the cause of this boom in the UAE is clear, "I believe that it was because of a common effort: organisers, teams, drivers. We all

FOUR PLAYERS REPRIMANDED FOR BREACHING ICC CODE OF CONDUCT ON DAY 4 OF PEPSI ICC WCL DIV. 4 Denmark captain Michael Pedersen reprimanded for slow over rate Two players found to have shown dissent; one found to have acted contrary to the spirit of the game By Qadeer Ahmad Siddiqui Dubai UAE: our players Michael Pedersen and Amjad Khan of Denmark, and Amir Ali and Munis Ansari of Oman have been reprimanded for separate Level 1 breaches of the ICC Code of Conduct for Players and Player Support Personnel (The Code) during their sides’ encounter on day four of Pepsi ICC World Cricket League Division 4 in Singapore on T u e s d a y. T h e p l a y e r s admitted the offences and accepted the sanctions proposed by match referee Steve Bernard. As such, there was no need for formal hearings.The charges were brought by on-field umpires Ruchira Pallyaguru and Ahmad Shah Durrani, and reserve umpire Allan Haggo.Denmark captain Michael Pedersen was found to have breached Article 2.5.1 of the Code, which relates to slow over rates. Denmark was ruled to be two overs short of its target after time allowances were taken into consideration.Teammate Amjad Khan was found to have breached Article 2.1.8 of the Code, which relates to “where the facts of the alleged incident are not adequately or clearly covered by any of the above offences, conduct that either: (a) is contrary to the spirit of the game; or (b) brings the game into disrepute.The charge

against Amjad Khan related to several incidents in the Oman innings, when he acted contrary to the spirit of the game by continuously swearing at the opposition.Oman players Amir Ali and Munis Ansari were both found to have breached Article 2.1.3 of the Code, which relates to “showing dissent at an Umpire’s decision during an International Match.The charge against Amir Ali relates to an incident in the 26th over of the Oman innings, where he obviously delayed leaving the wicket after being given out by the umpire.The charge against Ansari relates to an incident in the second over of the Denmark innings, when Ansari spoke to the umpire in an aggressive manner after an LBW appeal was turned down.All Level 1 breaches for minor over rate offences carry a penalty of the imposition of a fine of up to 10 per cent of the applicable match fee per over short for players, and double that amount for the captain, save that, in accordance with the Code, and in particular the regulations contained therein governing minor over-rate offences, players in International Matches other than men’s Tests, One-Day International Matches and Twenty20 International Matches cannot be given any financial sanctions.

whereby the top ranked UAE drivers at the end of the season will progress to the World Finals.This year's Ramadan Challenge race nights take place on 30 June, 7, 14 and 21 July with driver sign-on at 20.15 pm, followed by first practice at 21.20 pm and the first of four heats scheduled to be flagged off at 21.50, with the Pre-final at 23.10 pm and Grand Final at 23.45 pm.Final word to Kartdrome manager Ryan Trutch,We are anticipating a good turn out and with the revised format it will give drivers a better opportunity for their talent to shine through. A big thank you to all our sponsors of the event whom are continually supporting Kartdrome activities for the good of the sport.

worked to develop karting here in the UAE.Already kids who started off at the Kartdrome, before excelling on the local scene, such as Edward Jones and Tom Bale have proven that they can be highly competitive on the world stage. Currently there are several young drivers set to follow in their footsteps.Of the talent learning the ropes on the local scene Gariano says, "I have seen so many young good drivers and I wish to all of them to develop the right experience, to have the right support in order to show their talent not only in the UAE but also abroad.He advises, "All Micro, Mini and Junior drivers need to believe in themselves and to approach this sport with the right behaviour. Be fair and committed then the results will come.As for the year ahead Gariano is cautiously optimistic, "It will be a crucial year because first of all we will have proper professional teams and that will be an advantage for the organisers to have real support from all of them to increase the level of the championship here in the UAE. Consequently we will have some classes which will be extremely competitive and with that there is a lot to do and that's why as a team manager I am already working hard for the upcoming season.In between his karting involvement, earlier this year, Gariano’s insatiable passion for motorsport saw him take time out to manage Team QMMF at the Dunlop 24 Hours of Dubai in January, and take part as co-driver in the San Remo Rally with Patrick Parmeggiani in March.The 2014-2015 karting season will be an intense affair for the likable Italian who has the big task on his hands, but if his track record and passion for karting is anything to go by - look out for Tony Kart drivers at the sharp end of proceedings next season. So look out for Gariano commanding the ‘troops’ in his distinctive Tony Kart colours.

GOLF DAY AT THE ELS CLUB AT DUBAI SPORTS CITY SUPPORTS SOUTH AFRICA RUGBY UNION LEGEND JOOST VAN DER WESTHUIZEN’S J9 FOUNDATION IN FIGHT AGAINST MOTOR NEURON DISEASE By Qadeer Ahmad Siddiqui Dubai UAE: Day organised by Woestyn Boere Hackers Golf Society gets fantastic corporate backing in the quest to raise awareness of MND and improve sufferers’ quality of life.Society’s spokesman Duayne Baron de Waal: “The event was a terrific success in highlighting the work of Joost van der Westhuizen’s J9 Foundation concerning this terrible, debilitating disease.”The Els Club General Manager Chris Brown:We are delighted to be supporting such a wonderful cause.It just feels right for The Els Club to be backing the J9 Foundation, not least because the man whose name our club bears is, like Joost, a South African sporting icon.The Els Club will continue to support causes that resonate with our members and add value to society” Golfers got together for a fantastic cause at The Els Club at Dubai Sports City recently with a golf day to support the South Africa rugby union legend Joost van der Westhuizen’s J9 F o u n d a t i o n . T h e d a y, staged by the Woestyn Boere Hackers Golf Society a t t h e 1 8 - h o l e championship golf course designed by van der Westhuizen’s fellow South African Ernie Els, was part of an ongoing effort to raise awareness of and aid those suffering with Motor Neuron Disease, the same illness that afflicts the 1995 IRB Rugby World Cup w i n n e r. T h e e v e n t , supported by both The Els Club at Dubai Sports City and the club’s sister course in South Africa, The Els Club Copperleaf, also enjoyed significant corporate backing, as a host of companies lined up to provide prizes and resources.Those companies included Waitrose, EgolfOutlet, Oakley, Beyond the Beach, Kenya Airways – which provided two return tickets to Kenya as a prize – Footjoy, Golf House ME, City Max Hotels, Grand Millennium Hotels, Ocean Basket, Nandos, Mediclinic and Driving Force.The Woestyn Boere Hackers run their own Stableford Series League, and league manager Duayne Baron de Wa a l e x p l a i n e d t h e rationale behind the day at the Troon Golf-managed course, as well as the Hackers’ wider aims.Our society has committed to support the J9 Foundation and its Middle East office in raising awareness of and providing a quality of life to those who suffer from Motor Neuron Disease,he said.The league is played throughout the year and every month we are out there supporting the cause and recruiting new members for the fight against MND.Our latest event at The Els Club was a terrific success and we would like to thank both the club and also the many corporate sponsors who were involved for their support in highlighting this terrible, debilitating disease and the work of Joost van d e r We s t h u i z e n ’s J 9 Foundation.The 43 yearold van der Westhuizen, who won 89 caps for his country and was twice a Currie Cup champion with the Blue Bulls in 1998 and 2002 in addition to his World Cup success, was diagnosed with the condition in 2011.Just over three years later the man who captained his country at the 1999 IRB Rugby World Cup can no longer walk, bathe, dress or feed

himself as he endures an illness that is incurable and almost always fatal. The symbol of the fight is a thumbs-up but he was unable to make the gesture because of the ravages of the illness.MND damages parts of the nervous system, gradually leading to paralysis, speech and swallowing difficulties and b r e a t h i n g problems.Duayne Baron de Waal added: “Joost has created a platform through his J9 Foundation to allow people, companies and friends to support quality of life programmes available to MND sufferers and their families.The J9 logo is a symbol of everyone’s willingness to strive forward and never give in, no matter how hard life’s challenges are, and to fight to the end and show true courage and valour.These were qualities Joost demonstrated time and again on the rugby field and now they are qualities he is showing in fighting MND. He was once quoted as saying that, following his diagnosis, he asked ‘Why me?’ Now he says ‘Why not me?’His positivity in the face of MND is incredible, as is his desire to ensure something good comes from some terrible. This is Joost van der Westhuizen’s Legacy to South Africa and the world, to everyone who watched him as South A f r i c a ’s n u m b e r n i n e J9.Van der Westhuizen is no stranger to the UAE and was in Dubai in 2011 following his diagnosis, where he fulfilled a role as an expert analyst during the OSN’s television coverage of the IRB Rugby World Cup.Commenting on the golf day in support of the J9 Foundation, General Manager of The Els Club Chris Brown said: “We are delighted to be supporting such a wonderful cause and it was our pleasure to host a fantastic day at The Els Club at Dubai Sports City, not only out on the course but also in The Clubhouse.It just feels right for The Els Club to be backing the J9 Foundation, not least because the man whose name our club bears, multiple major winner Ernie Els is, like Joost, a South African sporting icon.We are also lending our support on an ongoing basis to Ernie’s Els for Autism project aimed at establishing a ‘Center of Excellence’ in dealing with that disorder, for which there is also no known cure.We are well-equipped to host days such as the one that took place for the J9 Foundation thanks not only to our 18-hole championship course but also because of our extensive off-course facilities with multiple dining options including The Big Easy Bar and Grill and the 261 Restaurant.The Els Club will continue to support causes that resonate with our members and add value to society,he added.Anyone interested in joining the Woestyn Boere Hackers Golf Society or in finding out more about its efforts and support towards the J9 Foundation can contact Duayne Baron d e W a a l o n woestynboerehackers@g mail.com or visit its website:www.woestynboer ehacker.golfleaguegenius. com.

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DRIVE AWAY A SUPERB BARGAIN THIS RAMADAN! Carmudi’s partner dealers put on great car offers to celebrate the holy month in the UAE By Qadeer Ahmad Siddiqui Dubai UAE: ig into your pockets this Ramadan, for this is the time when you can get a superb deal on a car without the hassle of haggling. Car dealers from Carmudi are offering a variety of car deals for the UAE residents to celebrate the holy spirit of Ramadan. So if you are planning to buy a ride this season, make sure to avail these fantastic deals for that extra mileage: 1. Walk away with a free Ipad:As if purchasing a car was not exciting enough, purchasers of vehicles from House of Cars also receive a free Ipad! The Apple device usually costs minimum AED 1800 but you can walk away with one for nothing when you shop during Ramadan through Carmudi. 2. Get free entertainment and an extended warranty:AGMC is offering a free year of insurance with any vehicle, meaning that you make huge savings on what is already a big investment in the vehicle. Moreover, you can get free extended warranty plus 5 years free ‘ConnectedDrive’ for BMW X6’s, providing entertainment and guidance whilst driving as long you stay tuned into Carmudi this Ramadan. 3. Save yourself AED 22,000:A series of great offers are being provided by Al Nabooda Automobiles on Volkswagen motors. You have the choice of 1 year free insurance, 5 years warranty with unlimited kilometres, 5 years roadside assistance, 5 years free service or 75,000 km, 120 days deferred payment, free

registration or a petrol voucher worth AED 500 or the opportunity to save up to AE 22,000. 4. Cash in AED 10,000:Mitsubishi brand holder Al Habtoor Motors also has an awesome range of deals to choose from. To celebrate Ramadan they are offering 5 years free 0% finance on all SUV’s such as Pajero, ASX and Outlander. You are also being offered low deposits and and low finance on all sedans and hatchbacks which include Mirage, Attrage and Lancer Ex. On top of this you are being offered the chance to win AED 10,000, payment after 4 months, free warranty or 100,000 km on Pajero, free warranty and 60,000 km on all other vehicles, free 3M paint protection and free 3M tinting.So to take advantage of these limited time offers, be sure to visit www.carmudi.ae, a vehicle marketplace that enables customers to easily buy or sell their car, motorcycle or commercial vehicle online. Carmudi offers diverse vehicle listings, an intuitive website design and high security standards to avoid fraud.The business platform operates under a high level of transparency through professional photos, updated listings, detailed descriptions, reports and rankings for 100% of its vehicles in each market. At the same time, vehicle dealers get a trusted online presence through a personalized webpage. The Carmudi platform helps sellers manage their inventory in a fast, easy and stress-free way.

BURJEEL HOSPITAL APPOINTS BLUE APPLE AS ITS ADVERTISING AND PR AGENCY By Qadeer Ahmad Siddiqui Dubai UAE: urjeel Hospital, Abu Dhabi’s premier private healthcare facility providing worldclass, specialized and superior healthcare has recently appointed Blue Apple as its Advertising and Public Relations agency in the UAE following a competitive pitch. Blue Apple takes up the post with immediate effect. Clancey Po, CEO, Burjeel Hospital said, We are confident that Blue Apple is the best partner to take the brand forward and implement our communications vision. In the next couple of months, we will be working very closely with Blue Apple to p u t together a brand campaign that satisfies our requirements in intensifying our brand presence in the region and beyond. I look forward to a long term and mutually rewarding relationship".The hospital opened for patients in April 2012 as a Tertiary hospital under the auspices of the Health Authority for Abu Dhabi. Burjeel Hospital has a l l t h e co re me d i ca l , paramedical, and support services delivered by welltrained, credentialed and skilled professionals from internationally-recognized hospitals and universities from North America, Europe and other continents. The hospital has well-stocked inhouse pharmacy manned by experienced pharmacists to take care of all patient needs at any time of the day.

Additionally, Burjeel has a unique fitness center that combines a gym and spa with medical expertise. Burjeel also houses a coffee shop and a restaurant serving the finest and healthiest cuisines from across the world. Combining all-round specialization and expertise with most advanced technology, Burjeel offers the best in diagnostic, curative as well as preventive aspects of healthcare. For further information, please visit www.burjeel.com. Blue Apple is an independent full service communications agency offering innovative solutions on practices of c o m m u n i c a t i o n , engagement and experience (CEE). Their client portfolio includes: Dubai Islamic Bank, Eros Group, Hitachi, TCL, Indigo Properties, BurJuman, Dabur, Bank of Khartoum and more.Vishal Anand, CEO of Blue Apple concluded, "It was an exciting brief and we presented a creative strategy in sync with Burjeel Hospital’s ‘art of healing” positioning, vision and business objectives. The brand campaign we are currently working on will focus on the hospital’s aggressive stance towards clinical excellence and emphasis on providing 7star hospitality service. We are excited and privileged to represent Burjeel Hospital and look forward to joint success and growth.

A CONTRACT WORTH AROUND € 750 MILLION FOR ALSTOM Alstom to supply the first turnkey tramway system in Qatar By Qadeer Ahmad Siddiqui Dubai UAE: lstom, as part of a consortium1, has been awarded a contract by Qatar Railways Company (QRAIL) to supply a turnkey tramway system for a 4-line tram network in Lusail, Qatar. The contract was signed in Paris, France in the presence of the Emir Sheikh Tamim Bin Hamad Al Thani, French President, François Hollande and Patrick Kron, Alstom Chairman & CEO. Alstom’s share of the contract is around €750 million2 including options for 32 additional tramways. The 4line network will cross the city covering a distance of 33 km, including 7km underground and 37 stations. The system is expected to enter commercial service from 2018.Alstom will provide the city of Lusail with its fully integrated tramway system including the design, m a n u f a c t u r i n g , commissioning and servicing of 35 Citadis tramways, power supply equipment (substations, catenary and APS3), signalling and trackworks. The Citadis tram for Lusail will be 32 metres long. It will offer high-end comfort to passengers, thanks to enhanced communications with passenger information and security systems both at

stations and on-board. The tramways will be fully low floor to enable easier access for all passengers. « As of today, Alstom Transport has equipped more than 25 cities with tramway turnkey solutions. Lusail tram project confirms Company’s expertise in all segments of the rail market. Lusail will also benefit from the proven experience of the Citadis tramway, an emblematic product inour range. This new order in the Middle-East demonstrates the success of our global strategy and the strong links we have with the region. » said Henri PoupartLafarge, Alstom Transport President The city of Lusail, located to the north of Doha, is the first city to launch a turnkey tramway system in Qatar. Lusail will be the second tramway system deployed in the Gulf countries by Alstom with APS t e c h n o l o g y. Te c h n i c a l adaptations have been made on the APS solution to enable catenary-free operation in extreme temperatures. More than 1,800 Citadis tramsets have been sold to more than 40 cities in the world and are in operation since 2000. Citadis is environmentallyfriendly and is up to 98% recyclable.Several Alstom sites will be involved in the project including Le Creusot, O r n a n s , Ta r b e s a n d Villeurbanne in France.

THARAWAT FAMILY BUSINESS FORUM AND FAMILY BUSINESS GOVERNANCE CENTER JORDAN ANNOUNCE COLLABORATIVE PARTNERSHIP A Partnership Offering Jordan and the MENA Region Access to Best Practices and Educational Programs By Qadeer Ahmad Siddiqui Dubai UAE: he Tharawat Family Business Forum and the Family Business Governance Center (FBGC), Jordan, today announced a collaborative partnership merging regional efforts to generate awareness on family business matters and to create a platform for dialogue and exchange of ideas for family-owned businesses in the MENA region.It is estimated that family businesses make up between 70 to 90 percent of GDP globally. In a fast growing market like the MENA region, the importance of family-owned businesses has gradually been recognised over the past decade and there is an increased focus on understanding the challenges they encounter.Dr. Hischam El Agamy, Executive Director, Tharawat Family Business Forum, said: “As a regional association, Tharawat is delighted to support and collaborate with national family business initiatives such as the FBGC. Today more than ever, family businesses are at the centre of economic performance, and their sustainability is crucial to our region. Together, our organisations

will gain a better insight into the needs of business families and help us better serve family business members, the business community in Jordan, and the MENA region”.Mr. Luay Abu-Ghazaleh, Founder, FBGC, said: “Family businesses across the Arab world have significant influence as a result of their extensive networks and relationships. This partnership will provide a new approach to economic thinking across the region.Supporting multigenerational families in reaching longevity and growing their businesses in a sustainable way, together, FBGC and the Tharawat Family Business Forum will provide family businesses with opportunities to network with peers, access education programs, and best practices. Both organisations are non-for profit efforts, based on private-sector initiatives and share a strong belief in the strategic importance family firms.

THE SERBIAN BUSINESS COUNCIL UAE INAUGURATION Founding members of the Serbian Business Council in the UAE with President of Irish Business Council Abu Dhabi, Mrs. Noeleen Saeed, 19th June 2014 By Qadeer Ahmad Siddiqui Dubai UAE: he Serbian Business Council in the UAE has been inaugurated on Thursday, 19th June 2014 at Le

Méridien Abu Dhabi.The Serbian Business Council in the UAE is a new established Business Council in the United Arab Emirates supported by the Embassy of Serbia in the UAE in order to create and improve business opportunities and investments between the Republic of Serbia and the United Arab Emirates (UAE). The Serbian Business Council is the official representative of the Serbian Chamber of Commerce in the UAE.The Opening ceremony was attended by more than 150 persons, dignitaries and society guests from United Arab Emirates and Serbia.The opening started with a promotional video of the Tourist Organization of Serbia: "Serbia One journey million impressions. Guests were welcomed by Mirjana Radenovic Ratkovic - Manager of the Serbian Business Council and Mr. Ognjen Sudžum Chairman of the Serbian Business Council who said:Through our activities we will bring back relations between our two countries to the level of the late 70’s and 80’s when UAE and Serbia were both part of non aligned movement

and this was when a lot of Serbian companies were participating in early development of the UAE”.During the evening, HH Mr. Milos Perisic Chargé d'Affaires of the Serbian Embassy in the UAE- has a w a r d e d acknowledgments to donors who helped Serbia with significant donations during and after the floods that have befallen Serbia in the previous period.After the UAE visit of Mr. Zeljko Sertic President of the Serbian Chamber of Commerce in May 2014, an UAE delegation visited back Serbia. About positive experience and greatpotential for cooperation between Serbia and UAE, Mr. Al Nuaimi, Assistant SecretaryGeneral, Federation of UAE Chambers of Commerce, the organizer of the UAE delegationsaid: “We saw a great potential for cooperation. We were very surprised about what we saw in Serbia. It is a very beautiful and safe country with very hospitable people”The Serbian Business Council platinum sponsor, Etihad Airways, has awarded one new SBC member with a free ticket to any Etihad destinations. The S i l v e r s p o n s o r, L e Méridien Hotel Abu Dhabi and Rolling Pin Bakery from Dubai, also awarded attendees with veryvaluable prizes.The Event was closed by one more promotional video of Tourist Organization of Serbia"Soul Food Serbia".The Serbian Business Council UAE is located in the Serbian Embassy in Abu Dhabi.

AL THURIAH LAUNCHES TWO TOWERS WITHIN THE SAHARA COMPLEX Prime location on Sharjah-Dubai border, just 7 km from Dubai International Airport

Azad News UAE I-7July 2014, 3-9 Ramadan 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Edition 52pg7

twofour54 INTRODUCES NEW SCHEME TO DRIVE ENTREPRENEURSHIP AND SME BUSINESS

- Flexible scheme will help widen the entrepreneurial talent pool - Business Centre facility will drive business to partners in media community By Qadeer Ahmad Siddiqui Dubai UAE: w o f o u r 5 4 , t h e commercial arm of the Media Zone Authority Abu Dhabi, has introduced a new flexible entrepreneurship scheme and Business Centre facility to incubate and support entrepreneurs and SMEs.The newly launched entrepreneurship scheme is the latest move by twofour54 to provide services and commit on a larger scale. The scheme is initially targeted at Emirati entrepreneurs, allowing them to obtain a licence in the media zone without the need to rent office space. The company will be provided with two visas for staff and given assistance in developing and growing their business. The Business Centre facility, meanwhile, will allow multiple users to utilise a single physical work station at different times. This model allows SMEs to set up at a low cost and will widen the entrepreneurial talent pool providing support to partners in the media community.Noura Al Kaabi, Chief Executive Officer at twofour54, said: “At twofour54 we embrace entrepreneurial spirit and the volume of entrepreneurs setting up businesses in the UAE continues to grow year on year. We want to be more flexible in the services we offer to make sure local talent gets as much assistance as possible.This latest move will provide young start-ups with an opportunity that would have otherwise not been possible and will enhance twofour54’s ecosystem by offering new options to entrepreneurs. Reinforcing and empowering young people to fulfil their creative potential is vital to building and sustaining our media and entertainment industries.twofour54 also issues visas for expatriate freelancers working in the creative industries, which provide campus businesses with a pool of expertise for

individual projects. Freelancers can apply for six or 12 month sole-proprietor business licences and connect with twofour54’s network of more than 300 partners.When companies set up at twofour54, they are registered with twofour54’s briefing room, a free online service for matching and connecting clients with media agencies and specialists from hundreds of expert service providers. This service allows GCC wide companies to post their RFPs for media and entertainment content briefs digitally, making it easier to send requirements and procure world class services. Giving instant access to more than 300 local, regional and international media and entertainment companies within twofour54, the Briefing Room operates in both Arabic and English.As part of the media community at twofour54, entrepreneurs will be able to access creative lab’s online platform, the first of its kind in the Arab world to enable the region’s creative community to collaborate and find new creative opportunities. By uploading their portfolios and showcasing their talents, users can connect to producers, agencies and broadcasters.In addition, all twofour54 partners can access visa, travel and government services through twofour54 tawasol in the Abu Dhabi campus making it a one-stop-shop for setting up business and licensing processes.

By Qadeer Ahmad Siddiqui Dubai UAE: l Thuriah, a leading service provider to the real estate and c o n s t r u c t i o n i n d u s t r y, r e c e n t l y announced two big milestones Firstly, the Sahara 3 Tower will be completed ahead of schedule and ready for occupancy by residents, space. The spacious flats EROS GROUP – RAMADAN OFFERS 2014 before the end of 2014; serve as a perfect haven secondly, the company f o r f a m i l y m o m e n t s h a s a n n o u n c e d t h e enjoyed amidst well- By Qadeer Ahmad Siddiqui electronic stores for AED 239 HITACHI WATER construction of two more appointed luxury in a Dubai UAE: ITACHI INVERTER D I S P E N S E R high-rise residential l a v i s h s e t t i n g , REFRIGERATORS HWDB3000:The new Hitachi towers Sahara 4 and complemented by floor:Hitachi has come up Water Dispenser surely Sahara 5.The new towers to-ceiling glass windows will be located in the that allow for brilliant rays with the new range of takes a load off your back, Sahara Complex, which is of natural sunlight to Inverter x Dual Fan Cooling with the ‘bottom loading an ideal location at the stream in and brighten the Refrigerators which provides feature’. Now load your water border between Sharjah days.The apartments will a n e w d i m e n s i o n i n bottle at the bottom and and Dubai. Considered be well-equipped with 24- refrigeration cooling. An receive pure water easily and APPMAHAL LAUNCHES UNIQUE SOCIAL the gateway to Sharjah; h o u r s e c u r i t y a n d Inverter controlled system conveniently. With 3 faucets the towers will be easily c o m p l e t e f a c i l i t i e s saves up to 42% energy for for hot, cold & ambient water SHARING NETWORK FOR MOBILE APPS accessible and will have management. Both the the user. Furthermore, the and a child safety lock, the IN ARABIC three hospitals, more than towers will also offer in- two dedicated fans, each for Hitachi water dispenser is a World-first mobile application allows 10 schools and Sahara building relaxation and freezer and refrigerator good buy. It is available in users to see and share applications on Mall in the vicinity. The recreational options like a c o m p a r t m e n t s , Stylish Black color for just towers are strategically swimming pool with independently cools each of AED 699 with a Special Gift their friends' phones and find great new placed to offer proximity to l i f e g u a r d s , a n d a the compartments and Voucher of AED 50.TCL 65” apps easily and effectively major landmarks like supervised gym and delivers chilled air as ULTRA HD SMART 3D D u b a i I n t e r n a t i o n a l health club. Commenting required. Also an additional TV:Cheering your favorite Airport, Sharjah o n t h e convertible compartment team has become much International Airport, announcement,Mr.Raym can be utilized as either a more fun with the TCL 4K By Qadeer Ahmad Siddiqui goal is to help users in ArabAmerican University of ond Khouzami, CEO, Al veggie compartment or as a UHD Smart TVs. The 65” Dubai UAE: speaking markets discover Sharjah, etc.The Sahara T h u r i a h , s a i d , W i t h chiller.Available at all leading TCL 4K UHD Smart TV is ppMahal Ltd. is proud and share great apps for their C o m p l e x i s a v e r y Sahara Complex, we electronic stores with 10 there to give you ‘4’ times the t o a n n o u n c e t h e smartphones. By linking peaceful and quiet area, have created a winning Y E A R C O M P R E S S O R excitement with very high launch of AppMahal - social connections such as and the towers will have formula. A complete WARRANTY at best prices, clarity and wider display. The the first social sharing Facebook to the huge world an amazing view of the package that combines starting from AED 2,399 for TV runs on Android 4.2+ to n e t w o r k f o r m o b i l e of mobile apps, AppMahal way to quickly find good g o l d e n s u n s e t s a t t h e i n g r e d i e n t s o f 610 lts.HITACHI JUICE ensure that the search and applications. AppMahal, enables users to see which mobile applications - and Mamzar beach and the practicality, class and E X T R A C T O R H J E access to content is easier which is available on on applications their friends and specifically for the Arabicgreen foliage of Mamzar s e r e n i t y w i t h a 900P:Beat the heat and stay and faster. It is also powered Google Play, allows all the o t h e r s o c i a l n e t w o r k speaking markets.AppMahal p a r k . T h e b u i l d i n g guaranteed build quality refreshed with Hitachi’s with a dual core processor for users who have downloaded members are using on their was founded in 2014 by a material and fittings that and timely commitment. Juice Extractor. From fresh higher effectiveness and it and logged in through phones, using information team of experts in the mobile will be used for these two This is the success story fruits to vegetables the juice efficiency. The customers will Facebook to see which which is already available space, with many years of towers will be best-in- of the Sahara Towers.The extractor comprises of a be able to watch their favorite applications their friends and and provided through the experience. With an office in class and from leading a p a r t m e n t s i n b o t h l a r g e 7 4 m m C i r c u l a r TV shows and movies in 3D other users have on their social network. AppMahal A m m a n , J o r d a n , a n d construction materials Sahara Tower 4 and Feeding Tube for easy using the TCL TVs. All you p h o n e s a n d s h a r e allows users to find new, uniquely focused on the m a n u f a c t u r e r s a n d Sahara Tower 5 are feeding. Juice is extracted need is the 3D glasses to live a p p l i c a t i o n s a n d interesting and popular Arab-speaking markets, suppliers.Sahara 4 will available for Freehold through a stainless steel an unforgettable experience recommendations between applications without the AppMahal's vision is to serve have 6 floors of reserved ( O w n e r s h i p a s p e r anti–drip spout. With its with family and friends in t h e m . A p p M a h a l i s hassle of searching through the entry point to the world of parking space and 27 Sharjah Government 900w powerful motor and 2 your own house. developed for the Arab millions of apps. AppMahal mobile applications- for the residential floors while Rules and Regulations) to Speed settings fresh juice is Available at all leading m a r k e t b y a n A r a b uses social connections in a Arab population, developed Sahara 5 will have 5 floors GCC nationals and Arabs now available in a jiffy. electronic stores for AED entrepreneur team and its new, effective and exciting by Arab innovation. Available at all leading 7,999. of parking space and 15 with a UAE Resident Visa. floors of residential azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg7)