Azad news edition 54 by Azad News Middle East

Azad News UAE 15-21 July 2014, 17-23 Ramadan 1435

PAKISTAN AMBASSADOR TO UAE, MR. ASIF DURRANI CALLED ON HIS EXCELLENCY ENGR. SULTAN BIN SAEED AL MANSOURI, UAE MINISTER FOR ECONOMY IN DUBAI By Qadeer Ahmad Siddiqui Dubai UAE: akistan Ambassador to UAE, Mr. Asif Durrani called on His Excellency Engr. Sultan Bin Saeed Al Mansouri, UAE Minister for Economy in Dubai on Tuesday. Possibilities of enhancing bilateral trade between the two countries, including joint ventures in the small and medium size industries were discussed. Ambassador Durrani briefed the Minister on investment

opportunities in Pakistan, particularly in the Energy sector. He also apprised the Minister about the ongoing dialogue on Pakistan-GCC Free Trade Agreement; lifting of ban on Pakistani poultry products and hosting of “Made in Pakistan” exhibition in Abu Dhabi and Dubai Senior officials of the Embassy of Pakistan and Consulate General Dubai were also present in the meeting.

STANDARD CHARTERED SAADIQ INAUGURATES ITS FIRST ISLAMIC BANKING CENTRE By Qadeer Ahmad Siddiqui Dubai UAE: he Bank aims to bridge the service and distribution gap between Islamic and Conventional Banking Coinciding with the beginning of the Holy Month of Ramadan, Standard Chartered Saadiq, the Islamic Banking division of Standard Chartered Bank, inaugurated its first dedicated Islamic Banking

Center in the UAE at the Al Khalidiya Branch in Abu Dhabi. Present at the ceremony was Wasim Akhtar Saifi, Global Head Islamic Retail Clients and CEO Standard Chartered Saadiq, Malaysia, along with a host of senior representatives of the bank and some of its Islamic Banking cutomers. The center will offer clients the whole range of Shariahcompliant products and services. The launch of Saadiq Islamic Banking Center comes in response to the increasing demand among Bank’s customers for Islamic Banking Services. Standard Chartered Saadiq offers a wide range of Islamic Banking solutions which are reviewed and approved by world-renowned Shariah scholars.Wasim Saifi, Global Head Islamic Retail Clients & CEO Standard Chartered Saadiq Malaysia, Standard Chartered, said:Standard Chartered Saadiq is the only international bank offering Shariah-compliant retail banking services in the UAE. The launch of our Saadiq Islamic Banking Center is in line with our commitment to enhance our products and services and bridge the service and distribution gap

between Islamic and Conventional Banking. We have a dedicated and qualified Islamic Banking team who are trained to provide our clients with world-class Islamic financial expertise and advise them on the best products and services that match their needs.Sultan Ali Haider, Head of Islamic Retail Clients Middle East, Standard Chartered, said:

Standard Chartered is delighted to inaugurate its Islamic Banking Center in Abu Dhabi, which is a manifestation of our commitment to our clients, especially UAE Nationals and Expatriate Arabs, who are looking for world-class Shariah-compliant retail banking services. The Saadiq Center boosts our capability to meet the strong demand for Islamic Banking in the capital of the UAE. We have timed this launch at the onset of Ramadan to enable our customers to manage their finances and wealth in a Shariah compliant manner during the holy month of Ramadan.Standard Chartered Saadiq is the winner of Euromoney’s “Best International Islamic Bank” award for 2013. Since 2006, Standard Chartered Saadiq has won more than 100 industry awards in recognition of the market leadership position of the business.Standard Chartered has the largest retail distribution network among international banks operating in the UAE with 11 branches, five Electronic Banking Units and more than 90 ATMs and Cash Deposit Machines spread across the country.

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NEW CEILING ENABLES BUILDINGS TO HANDLE GCC’S HARSH CLIMATE Middle East’s Green Building Market Set to Reach USD 23 Billion by 2016, with UAE as Region’s Leader; Dutch Firm Hunter Douglas Launches Ceiling that Resists Corrosion, Handles Wind Speed of 150 km/h, and Lasts 50 Years Without Inspection By Qadeer Ahmad Siddiqui Dubai UAE: utch firm Hunter Douglas has launched a new ceiling that can safely handle the GCC’s harsh climate while promoting sustainable building design.Sustainable building is booming in the Middle East, and is set to grow from USD 17.9 billion in 2012 to USD 23 billion by 2016, according to Green Middle East. The UAE is the region’s leader in sustainable design, hosting more than twothirds of the GCC’s 1,236 LEED-certified buildings, driven by Dubai’s Green Building codes and Abu Dhabi’s Estimada initiative.Unlocking the potential for Middle East developers and architects to design stunning and sustainable buildings, Hunter Douglas has developed a unique ceiling that resists corrosion, handles wind velocities of up to 150 km/hour, and can last for 50 years without inspection.Hunter Douglas has successfully installed the 2,500 square meter ground floor ceiling for De Rotterdam, The Netherlands’ largest multifunctional building, designed by awardwinning firm OMA. The ceiling stretches from outside to inside, and is separated by a glass façade.Kees van Casteren, Associate-inCharge, OMA, said: “We wanted the building’s exterior to cross over into its interior as seamlessly as possible. It was not a system readily available on the market. Hunter

Douglas took up the challenge to create a ceiling that matched our ideas.Hunter Douglas developed a storm-proof construction mounted above the ceiling panels, gave the aluminium

exterior ceiling a corrosionresistant coating, and produced reports on strength and wind load to ensure the ceiling will last for at least 50 years without i n s p e c t i o n . Te r r y Wo u d e n b e r g , P r o j e c t Advisor, Hunter Douglas, said, “The building is situated on the banks of the Meuse River, which means it will face heavy winds, moisture, and corrosion factors. We applied aluminium grids with a corrosion-resistant coating and anchored the ceiling with a more stable back construction, making the ceiling storm-proof.To meet strict lighting and acoustic requirements for the interior ceiling, Hunter Douglas produced the ceiling with two layers. The top layer ’s reflective panels hide lighting and ventilation systems, while the lower layer’s grid ceiling has perforated panels that absorb sound a n d m i n i m i z e reverberation. In between are fluorescent lamp holders, with light bouncing off the reflective surface and spreading inside the building.

SUMMER 2014 AT THE THIRD LINE FARAH AL QASIMI By Qadeer Ahmad Siddiqui Dubai UAE: or the opening Project Space exhibition of the fall season, The Third Line will be presenting works by photographer and musician Farah Al Qasimi.This new body of work is an exploration of surfaces and facades that are meant to construct an imagined ideal. The images include - but are not limited to - beauty salons, photography studios, advertisements or art murals - places where people can aspire to a certain identity or luxury. BABAK GOLKAR The Return Project September 24 - November 8, 2014 The Third Line is pleased to presentThe Return Project by Babak Golkar, the artist's second solo show in Dubai. A brand new body of work, and a break from previous works, The Return Project is a constellation of works where readymade consumer articles are dissected, reconstructed and represented within the commercial conditions of their wholesale environment.Through a variety of media including drawing, print, ceramics, sculpture and installation, Babak has developed a form-based dialectic into human conditions of contemporary time. An underlying current in Babak’s work is the inquiry into the individual’s compromise and negotiation when faced with the suppression and emotional distress of contemporary life.

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CBD ARRANGES AED200 MILLION FOR ACQUISITION OF MÖVENPICK HOTEL JUMEIRAH BEACH Bank committed to supporting the tourism industry of Dubai as a main economic growth driver By Qadeer Ahmad Siddiqui Dubai UAE: ommercial Bank of Dubai announced that it has arranged a financing of AED 200 million on behalf o f B M J B R Properties Limited, a company owned by BM GCC Property Income Fund for the acquisition of Mövenpick Hotel at Dubai's Jumeirah Beach Residence. The deal was originated by CBD – Corporate Banking Team with strong coordination with Bank Muscat Asset Management Team.The deal marks another success in the Bank’s growing list of banking relationships, and further establishes itself in the corporate banking segment in the UAE and across the region. It also highlights the Bank’s commitment to servicing Dubai’s key engines of growth.Mr. Peter Baltussen, CEO of CBD, congratulated BM GCC Property Income Fund with its first important acquisition in Dubai and expressed optimism that the U.A.E. will be able to offer further attractive investment opportunities to the fund.The UAE economy has been growing robustly with trade and tourism as the main engines of growth. This has made the UAE an attractive destination for regional and international investments. The acquisition of Mövenpick

Hotel JBR Dubai illustrates the investors’ confidence in the UAE’s economy in general, and in the sectors with high prospects of

g r o w t h i n p a r t i c u l a r, B a l t u s s e n said.Bank Muscat Asset Management launched the BM GCC Property Income Fund to harness the opportunities in the GCC property market. The fund invests in income yielding properties in the GCC region that generate a stable annual yield of 7 to 8 per cent. Mr. Sulaiman bin Mohamed Al Yahyai, C h a i rma n o f BMJBR Properties Limited, said: "We are committed to working with reputable banks who are able to deliver tailor-made solutions for us. We are happy to have selected Commercial Bank of Dubai who were very supportive and efficient in arranging this acquisition finance for us.A reception was arranged on 24 June 2014 in Movenpick Hotel Jumeirah Beach attended by Mr. Peter Baltussen – CEO of CBD, Mr. Sulaiman bin Mohammed Al Yahyai, C h a i rma n o f BMJBR Properties Limited, along with senior executives of both the organizations.

RAMADAN SPECIAL DISCOUNT ON AFGHAN HAND WOVEN CARPETS AT FBMI SHOWROOM Buy consciously this Ramadan. By Qadeer Ahmad Siddiqui Dubai UAE: BMI, The Fatema Bint Mohamed Initiative observe new opening hours during Ramadan and offer a special discount on carpets.FBMI offer a special Ramadan discount of 25% on all carpets lines and every customer will receive a free gift for every purchase made.Consumers purchasing an FBMI hand woven carpet are making a conscious purchasing decision on a social and on an environmental levels.On a social level:FBMI is a humanitarian initiative that offers women employment in the weaving industry, while also providing them critical social services including training, healthcare and education.FBMI impressive collections of hand woven carpets are traditionally crafted by women in Afghanistan, most of them are widows or live in refugee camps. Buying an FBMI carpet means that consumers are contributing to empowering these women, taking them out of poverty. On an environmental level: All components used for the production of carpets are natural: from the wool bought from Afghan farmers to natural vegetables dyes. Go for ethical consumerism this Ramadan. Ramadan opening hours are 11am to 4pm and 8pm to 10:30pm from Saturday to Thursday. O n F r i d a y, t h e showroom is open from 8pm to10:30pm. Showroom location: 865a on Jumeirah Beach Road, opposite side Burj Al Arab. Tel: +971 4 388 1103 info@fbmi.ae

EBERHARD & CO. PRESENTS LATEST COLLECTIONS AT JCK-LAS VEGAS By Qadeer Ahmad Siddiqui Dubai UAE: The 2014 collection of the Swiss Maison, just back from an amazingly successful presentation at the US - Las Vegas event’s visitors, It was displayed for the first time. First of all the n e w Contograf chronogra ph, a reedition of

t h e homonymou s creation from the 1960s. Most of the original features have been maintained in the new 2014 edition but there are as well many innovative details: the new ceramic bezel with unidirectional rotation, the deployment clasp Déclic (Patented) and the new Chassis® steel bracelet. The screwed-in caseback is personalized with the i n s c r i p t i o n Tr i b u t e t o Contograf 1960s”, expression of a journey through time interpreting the 1960s in a contemporary

way. The visitors discovered the new dial versions of the iconic Chrono 4 - the first and only chronograph in the history of watchmaking with four aligned counters (Patented Registered Design) with an even more sporting feel. The three new versions have a special diamond finish on the Arabic numerals and an “avivage” illuminating their outline as well as 10 plots in relief, with a luminescent insert, either black or white depending on the version. This edition is available with a rubber strap, a black alligator skin strap or a “Chalin” steel bracelet. Among the bestsellers the classic 8 Jours, as well as the Extra-fort, the Chrono 4 Géant Full Injection and the Tazio Nuvolari c o l l e c t i o n , expressions of the Swiss Maison’s constant innovative spirit and sensibility towards man’s evolution in his own t i m e . F i n a l l y, G i l d a expresses the enchanting feminine nature of the Eberhard & Co. woman: its soft, harmonious lines follow the wrist with a clever touch of aesthetic and design, a harmonious marriage of modernity and tradition.

SHEIKH SULAIMAN AL JUBAILAN TO PRESENT A LECTURE ON “ACTIONS WITHOUT WORDS” ON SECOND DAY OF RAMADAN FORUM By Qadeer Ahmad Siddiqui Dubai UAE: n inspirational lecture themed “Actions without Words” will be presented by Sheikh Sulaiman Al Jubailan, during the second day of Ramadan Forum, which is organized by the Department of Tourism and Commerce Marketing (DTCM). To be held on Friday, July 4, 2014 (6th of Ramadan 1435), the lecture will be hosted in Zaabeel Hall at the Dubai World Tr a d e C e n t r e (DWTC) starting at 10:30pm. As part of this year’s e n h a n c e d program, the organizing committee will offer live English translation of the Arabic lectures to ensure that the non-Arabic audience can also benefit from the session. The presenter of the lecture, Sheikh Suleiman Al Jubailan is the Imam of Masjid Anas bin Malik in AlQassim, Unaizah, which is affiliated under the Ministry of Islamic Affairs. The Saudi preacher has conducted a series of lectures in several Saudi TV programs, at the Janadriyah Festival and also participates in several activities and camps organized by the Ministry of Islamic Affairs, in schools, colleges and other institutions in the GCC region.The 13th annual Ramadan Forum is organized by the Department of Tourism and Commerce Marketing (DTCM) and will be held

under the patronage of H.H. Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of the

Mohammed bin Rashid Al Maktoum Foundation. The 12-day forum will run from July 3 to July 14, 2014 at the Dubai World Trade Centre (DTWC), offering a bigger agenda of activities and events this year including educational programs, training workshops and more. More details about the Forum can be found on the links listed below: F a c e b o o k : http://www.facebook.com/al multaqa.ae T w i t t e r : http://twitter.com/multaqara madani I n s t a g r a m : http://instagram.com/almult aqaalramadani Residents can connect with the organizers on WhatsApp: 0502136555

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Azad News UAE15-21 July 2014, 17-23 Ramadan 1435

COMMUNICATION KNOWS NO LIMITS Al Tayyar Group launches a multilingual technical communication center with global reach to meet travelers’ needs By Qadeer Ahmad Siddiqui Dubai UAE: ur customers can now book flight tickets and accommodation of choice within seconds,”says Dr. Nasser Al Tayyar, ViceChairman and Managing Director of Al Tayyar Travel Group.Al Tayyar Travel Group has launched a global technical communication center to answer travel enquiries from customers across the world. The expert team of professional staff can be reached at +966 920 012 333, 24 hours a day.The center is a part of a number of innovative technological services launched recently by the group to provide the best possible customer experience 24/7. The communication center features the latest cuttingedge technologies, which take ease and efficiency to a new level, helping customers to reserve flight tickets, register their information and much more.Commenting on the exciting launch, Dr. Nasser Bin Aqeel Al Tayyar, ViceChairman and Managing Director of Al Tayyar Travel Group, said:This advanced communication center operates around the clock in multiple languages in addition to Arabic. It represents a further step in our progressive strategies aimed at ensuring the sustainability and

excellence of our services.Dr. Al Tayyar explained that the communication center team consists of around 300 highly skilled employees, trained in providing top quality, efficient services to valued customers worldwide.In addition to responding to customer queries, the Al Tayyar team enhances the traveler experience further by offering a range of other services for an unforgettable trip. Such additional services include assistance in hotel and resort reservations, car rentals and shipping arrangements.Al Tayyar Travel Group, a publicly t r a d e d c o m p a n y, i s accredited by the International Air Transport Association (IATA) and is ranked as one of the top 25 companies in the MENA region. The group was established in 1980, with its headquarters located in the Saudi capital, Riyadh, and has more than 3,000 employees in over 350 branches. It also includes 15 companies specialized in travel and tourism in Saudi Arabia as well as 26 offices located at airports across the country. More than 10 a d d i t i o n a l A l Ta y y a r companies can be found outside the Kingdom. Al Ta y y a r Tr a v e l G r o u p provides excellent services to international quality standards.

FBMI AND NORMA KAMALI CARPETS BUY ETHICAL DESIGNED CARPETS By Qadeer Ahmad Siddiqui Dubai UAE: eaving for a Brighter Future” A new collection of

carpets hand woven in the Afghan traditional way. With the collection nearly sold out, there is still a chance to purchase these socially-

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MEGA MALL DEVELOPMENT CRITICAL TO UNLOCKING DUBAI’S VISON, SAYS CLUTTONS By Qadeer Ahmad Siddiqui Dubai UAE: he unveiling of Dubai Holding’s proposals for The Mall of the World will form part of a strengthening mall development pipeline that is critical to unlocking Dubai’s vision, says Cluttons.Dubai Holding has unveiled the details behind its much awaited Mall of the World, which is set to also include the world's largest indoor theme park and a theatre district to rival London’s West End, or New York’s B r o a d w a y. I t f o l l o w s Nakheel’s recently revealed plans for a 6.15 million sqft mall on the Deira Islands, complete with an adjoining night market and amphitheatre.Faisal Durrani, International Research and Business Development Manager at international real estate consultancy Cluttons, commented: “Shopping is already synonymous with Dubai and has proved to be one of the city's key lynchpins in its meteoric rise as the Middle East's business capital. Dubai has a very significant portfolio of existing shopping malls and the string of new mall developments looks set to push Dubai further ahead of the region’s other emerging economies.Dubai's malls have thus far been fairly traditional, offering global retail brands in a single 'shopping destination’. During the last property cycle, we witnessed the inclusion of leisure attractions at some of the city's malls, with Ski Dubai, iFly and the Dubai Aquarium all helping the Emirate's malls position themselves as leisure destinations in their own right.As development across the city ramps up in the lead up to the 2020 World Expo and the Emirate's vision of

playing host to 20 million tourists annually, the focus of activity has moved strongly towards the retail and hospitality sectors. Cluttons currently expects some 7 million sqft of new malls over 1 million sqft in size to enter the market over the next two years, excluding all current city wide mall expansion activity.Durrani added: “With authorities working towards an ambitious annual visitor target, the current hotel and serviced apartment portfolio in the emirate of approximately 80,000 keys is going to have to grow significantly. And it's not just a question of swelling the hotel development pipeline, but a complex infrastructure of leisure and entertainment facilities have to be built to help drive Dubai's vision.The Mall of the World represents a significant milestone in the evolution of Dubai's shopping malls. Not only will the mega project include 100 hotels and some 20,000 keys, it will also offer visitors 7 kilometres of climate controlled promenades, something that is offered nowhere else in the world.Durrani concluded: “I see this as Dubai's answer to London's Oxford Street and Paris’ Champs Elysee, which are both iconic shopping avenues. The added climate control element will for the first time allow the emergence of what will effectively be Dubai's answer to a high street. At the same time, The Mall of the World will pave the way for the next generation of the city's malls, where the shopping element is combined in equal parts with entertainment and leisure facilities, creating destinations in theory own right, while catalysing the development of wider surrounding areas.

WILD WADI OFFERS FREE ENTRY IN EXCHANGE FOR CHARITABLE CLOTHING DONATIONS THIS RAMADAN hand woven carpets designed by New York Fashion designer Norma Kamali for FBMI, the Fatema bint Mohammed Initiative.Following the s u c c e s s o f t h e ‘Empowerment Carpets’ exhibit on Manarat Al Sadiyat in May, Norma Kamali's carpet collection for FBMI will now be on display at Al Maryah Island until October 31st 2014. The 12-carpet collection has received great reviews; a range of black and white resolutely contemporary

conscious unique carpets by Award Winning New York designer Norma Kamali.Weaving for a Brighter Future" carpets collection is in spirit of continuity of FBMI & Norma Kamali's target: empowering Afghan women. Venue: The Galleria on Al Maryah Island, Abu Dhabi Date: Until 31st October 2014 Timings: 10am to 8pm More info: fbmi.ae +971 4 388 1103

‘THE GALLERY’ AT EMAAR PAVILION PRESENTS ‘DOWNTOWN RAMADAN’ EXHIBITION By Qadeer Ahmad Siddiqui Dubai UAE: he captivating beauty of Islamic art will take the centrestage this s u m m e r, a t E m a a r ’ s R a m a d a n t e n t ‘Downtown,and ‘The Gallery’ at Emaar Pavilion in Downtown Dubai.Featuring an inspiring selection of Islamic art from the Londonbased gallery, Ahlan Art, ‘Downtown’ and ‘The Gallery’ at Emaar Pavilion will both be home to a handpicked collection of 27 different paintings entitled ‘Downtown Ramadan’ exhibition celebrating I s l a m i c a r t & culture.Incorporating verses from the Holy Quran, illustrations of mosques, and other elements associated with the Holy Month, the exhibition will feature works across numerous mediums including acrylic, calligraphy, watercolour, mixed media, and photography, by artists from Africa, India, Lebanon,

Pakistan, Syria, and the UK.Visitors to ‘Downtown’ can also enjoy world-class t r a d i t i o n a l a n d contemporary cuisine for Iftar and Suhoor with unparalleled views. Date: Until 31 August 2014 Venues: ‘The Gallery’ at Emaar Pavilion Visiting hours: 9am to 6pm every day Date: Until the last day of Ramadan Ve n u e s : ‘ D o w n t o w n ’ Ramadan Tent Visiting hours: Weekdays (Sunday Wednesday): 6pm to 2am WeekendsThursday Saturday): 6pm to 3am.For more information, please visit www.emaargallery.com www.mydowntowndubai.co m

By Qadeer Ahmad Siddiqui Dubai UAE: onate three items of clothing to support Beit Al Kheir Society and receive free entry every M o n d a y. W i l d Wa d i Waterpark is offering free entry every Monday throughout Ramadan, in return for charitable clothing donations to support Beit Al Kheir Society, a non-profit organisation that provides assistance to the underprivileged families in the UAE.Throughout the Holy Month, every Monday from 7 July 2014, between the hours of 3pm-7pm, guests can enjoy the outdoor waterpark free of charge, in exchange for three pieces of clothing which will be donated to the needy. Special containers will be placed at the registration area where any piece of clothing, in good condition can be d o n a t e d . C h r i s P e r r y, General Manager, Wild Wadi, said: “We have always believed in Beit Al Kheir’s humanitarian efforts

and the Holy Month of Ramadan brings out generosity in each and every one of us, so we thought it was the perfect time to launch this initiative. The success of the campaign will rely on the support of the public and we are hoping to have an overwhelming result, which will bring families closer by spending Monday afternoons with us and consequently support the less fortunate in our community.Wild Wadi has been a keen supporter of sustainability initiatives and has previously supported the World Wild LifeEmirates Wildlife Society and raised funds for humanitarian causes through the annual ‘Swim Around the Burj’ charity event.

SUMMER SHOW 2014 PRESENTS A SELECTION OF ARTWORKS BY ARTISTS REPRESENTED BY THE GALLERY AND THOSE WHO HAVE SHOWN AT THE GALLERY IN THE PAST. By Qadeer Ahmad Siddiqui Dubai UAE: With a series of media ranging across photography, painting, sculpture and installations, Summer Show 2014 will be showcasing the works of Arwa Abouon, Ala Ebtekar, Ebtisam Abdulaziz, Golnaz Fathi, Hassan Hajjaj, Huda Lutfi, Laleh Khorramian, Pouran Jinchi, Rana Begum, Rhea Karam and Sara Naim.The exhibition includes new works, as well as those that have never been shown in Dubai, bringing home works such as Laleh Khorramian’s special project from Art Basel 2013; photographs by Sara Naim, one of the youngest and newest artists on the gallery roster; Ala Ebtekar’s lightboxes from Frieze London 2013; and earlier works by Pouran Jinchi from the 90s, amongst others.

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DUNIA’S AWARD WINNING YOUNG BUSINESS LEADERS PROGRAM RETURNS FOR SECOND YEAR UAE leadership program provides a dedicated platform to help prepare and develop young local talent enter the business world By Qadeer Ahmad Siddiqui Dubai UAE: unia Finance (dunia), a leading U A E - b a s e d financial services provider, is hosting the second rendition of its popular and award winning Young Business Leaders Program. The course is specifically designed for young people who aspire to become the business l e a d e r s o f tomorrow.dunia’s Young Business Leaders Program proved to be a popular and highly successful initiative in its inaugural year, winning recognition for ‘Innovation in Learning’ at the respected Asian Leadership Awards 2013. The significant achievements and overwhelmingly positive feedback about the program in only its maiden year, convinced dunia’s management team to make it an annual feature among the company’s numerous corporate social r e s p o n s i b i l i t y commitments.The complimentary annual program, hosted by dunia over a period of three weeks, offers high school leavers and university students a unique opportunity to combine their academic learning with practical corporate training and leadership skills development.The course runs between July 6th and 24th and exposes participating students to insight and expertise from respected industry leaders and entrepreneurs, giving them a chance to fine tune their leadership skills and commercial understanding. One of the ambitions of the program is to encourage and inspire bright young

people to become ‘job creators’ and not just ‘job seekers’ by daring them to be leaders in whatever they choose to do.This year’s cohort of students comprises of 48 people an expansion of the overall program intake by a third (33%) on last year who all managed to pass dunia’s rigorous and merit based selection process. The 48 young people are a diverse group, with over 11 different nationalities represented in the class of 2014. The selected cohort of talented youngsters covers diverse ethnicities including Egyptian, American, British, Indian, Pakistani, Filipino, Canadian, Turkish, Thai, and Nigerian. Applications to join the program grew by two thirds (66%) compared to 2013, highlighting the growing demand for what is fast becoming known as one of the region’s top internship programs that is committed to high standards and excellence.Selection onto the course included an i n t e r v i e w w i t h management, completion of a standardised test, an essay exercise, and an assessment of their overall GPA. The process was designed to reflect the tough recruitment process for employment in the

business world.Over the course of this year ’s program, students will experience and participate in sessions that cover key topics critical to working in business, interactive workshops and case studies, roundtable discussions with top industry experts, and they will hear inspirational talks f r o m r e a l l i f e entrepreneurs, many of whom started their own thriving companies in the UAE. Commenting, Rajeev Kakar, Managing Director and CEO of dunia, said: This is a comprehensive business program, which gives students exposure to a broad skill set and is aimed at empowering them to take charge of their own future. It serves as an ideal platform to engage with industry leaders and reallife business practitioners, giving the students an authentic feel for life in the commercial world.We want these young people to experience the ups and the downs of doing business, as well as learning about the essential skills needed to succeed, so that they are prepared and ready to be the next generation of business leaders, both in the UAE and in our fast evolving world. As the UAE looks to increasingly

diversify its economy and encourage small firms, a key national objective is to focus on talent development. We hope dunia’s Young Business Leaders Program helps to achieve this objective, by providing an early platform to expose our youth to entrepreneurship and commerce in their formative years, so that they can prepare and equip themselves to become the business leaders of tomorrow.As an organisation that believes in continually learning and developing people’s skills, dunia is committed to leveraging our capabilities to supporting the UAE’s efforts to build a sustainable and competitive economic future.Education and continual learning is one of the four key pillars of dunia’s corporate social responsibility platform, dunia Cares. Under this platform the company is able to progress a range good causes that seek to empower people, enrich lives and enable success. More information on the Young Business Leaders Program can be found on dunia’s website: www.dunia.ae.

DUBAI TO HOST EXTREME SPORTS EXPO The Spearo Extreme Sports Expo 2014 to be held at Skydive Dubai showcasing the latest extreme sports products and activities By Qadeer Ahmad Siddiqui Dubai UAE: ubai will host the Middle East’s first ever dedicated extreme sports exhibition in O c t o b e r, t h e S p e a r o Extreme Sports Expo, introducing fans to the latest the world has to offer in adventure and extreme sporting activities. The expo will be held at the Palm Island drop zone of Skydive Dubai from 9-11th October. Engaging the UAE’s burgeoning extreme and adrenaline sports community, the three-day event will treat fans of sports on land, air and sea to the best international and local equipment and brands. The Expo will be held at Skydive Dubai and will encourage people to experience new activities, with demonstrations and seminars on the latest adrenaline sports being showcased. Many exhibitors will also be offering special discounts on equipment and courses during the three-day event.With a track record of supporting varied sporting events and activities, from horse racing, motorsport and cycling to sky diving, freestyle motocross and car park drifting, the UAE is the ideal place to foster extreme sports

enthusiasm. Zarir Saifuddin, the Editor in Chief of SPEARO freediving and spearfishing magazine and main organizer of the event, said: “The UAE is the ultimate playground for extreme sports. There are so many adventures to be had around the UAE, and we want people to know what’s out there and how to enjoy pushing their boundaries when it comes to sports and exercise. The Spearo Extreme Sports Expo will open up new horizons for extreme sports novices, introducing them to adventures they didn’t know existed, while showcasing the latest gear to take existing enthusiasts to the next level in their chosen sport. In short, it’s a weekend that may change what you do on your weekends for the rest of your life.The expo will feature extreme sports, adventure and outdoor activities within three pavilions – land, air and sea. Manufacturers of equipment will line up alongside operators of adventure sports experiences and Middle East retailers to raise the profile of extreme sports in the UAE. A huge variety of sports will be covered. For those who prefer their

adrenaline rush on land, there will be equipment for everything from superbikes, off-roading, kite buggying, and motocross to rock climbing, mountaineering and trekking, slacklining and mountain biking. In the air section, skydiving, paramotor, paragliding and hang gliding will feature among other activities to take people to the skies. Those looking for fun on water, the sea pavilion will showcase a full range of water sports exhibitors including those for kitesurfing, windsurfing, wakeboarding, stand up paddle boarding, kayaking, jet skiing, and sailing, as well as sports fishing charters and more.Within the sea pavilion there will also be the 'One Breath' exhibition dedicated to the

extreme sports of Freediving and Spearfishing. Competitions and raffles during the expo will give visitors the chance to win extreme sport courses and certifications, tandem skydiving jumps as well as some top class equipment.The expo will be held at the Palm Island drop zone of Skydive Dubai from 9-11th October. Zarir added:he popularity of Skydive Dubai is the perfect example of how extreme sports have been embraced in the UAE, and so it’s a fitting venue for the Spearo Extreme Sports Expo.Companies wishing to exhibit at the expo or participate in sponsorship should contact SPEARO at bookings@thespearoexpo. com. For more information, v i s i t www.thespearoexpo.com

EID GIFT IDEAS AT BUILD-A-BEAR WORKSHOP By Qadeer Ahmad Siddiqui Dubai UAE: uild-A-Bear Workshop® - the world’s only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience.

This July, Build-A-Bear Workshop brings back the My res images for your reference. Meet and personalize your MY LITTLE make the perfect unique gift. 1. RAINBOW 2. PINKIE PIE 3. PRINCESS TWILIGHT SPARKLE 4. RARITY 5. APPLE JACK 6. TRIXIE All of them are priced at: AED 120 / BD 12 / OMR 12 / KD 9.6

Little Pony collection, please find attached lowPONY friend with clothing and accessories to

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SHEIKH SULTAN VISITS RAMADAN FESTIVITIES AT EXPO CENTRE SHARJAH By Qadeer Ahmad Siddiqui Dubai UAE: is Highness Dr. Sheikh Sultan B i n Mohammed Al Qassimi, Supreme Council Member and Ruler of Sharjah, visited the Ramadan festivities being held at Expo Centre Sharjah on Monday night.The one-month-long Ramadan & Eid Fair, which opened at Expo

Centre Sharjah on June 28, is running parallel to the Sharjah Ramadan Festival, featuring a slew of shopping, cultural, religious and entertainment activities. It has drawn nearly 33,000 visitors until July 6.H.H.

Sheikh Sultan was accompanied by Sheikh Sultan bin Ahmed Al Qassimi, Chairperson of Sharjah Media Centre, Mr. Abdullah Bin Mohammed Al Owais, Chairman of Sharjah Chamber of Commerce & I n d u s t r y, M r. S a i f Mohammed Al Midfa, CEO, Expo Centre, SCCI Board members and other dignitaries from Sharjah g o v e r n m e n t departments.This year the Ramadan & Eid Fair is truly special, being held together with the festivities as part of the Sharjah Ramadan Festival and the Islamic Culture Capital celebrations. Going by the visitor response for the first week of the show, we can surely say that Expo Centre has become the centre of all attraction this Ramadan,said Mr. Midfa.Residents and visitors, especially families, have been thronging the venue every evening, with every available space at Expo Centre Sharjah being taken up with Ramadan-

related activities.This is one of the most memorable

By Qadeer Ahmad Siddiqui Dubai UAE: isitors of all ages and nationalities made the most of the first four days of the 13th edition of the Ramadan Forum, which kicked off on July 3, 2014. Organized by the Department of Tourism and Commerce Marketing (DTCM), the 12-day forum is being held at the Dubai World Trade Centre (DWTC) under the patronage of H.H. Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of the Mohammed bin Rashid Al Maktoum Foundation.Mr. Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing opened the forum reflecting

Ramadan evenings I have ever had in my stay decade-long in the UAE. There are so many activities being held at the same time so much so that there is something for everybody at any given point of time,said Mustafa, a visitor at the show with his family.We might come over a second time next week,he added,While the Ramadan & Eid Fair will be held until July 28, the Sharjah Ramadan Festival events will continue at Expo Centre Sharjah until July 31.The display from over 100 companies of an extensive range of lifestyle

products is offering visitors a great opportunity to shop for t h e i r R a m a d a n requirements, while there are several entertainment and amusement activities that are targeted at the entire f a m i l y. T h e ‘ Ta s t e o f Ramadan’ is the toast of the show where visitors are able to enjoy fine food dished out by well-known chefs. Apart from learning how to prepare various cuisines, it also allows them to taste what is being specially made every evening,Mr. Midfa added.Other activities that are popular with visitors include Islamic lectures, Ramadan Night market, B o o k F a i r, g a m e s & workshops for kids, heritage village, charity corner and raffle draws, among others. The Ramadan & Eid Fair is open from 8.30 pm to 1.30 am daily during week-days and 8.30 pm to 2 am on Fridays & Saturdays during Ramadan. During Eid holidays, the visiting hours are from 5 pm to 11 pm. Admission is Free.

RAMADAN FORUM TO HOST LECTURE IN MALAYALAM Sheikh Hussain Salafi to present the Malayalam lecture “Patience: The Key to Paradise” on July 9th at Dubai World Trade Centre (DWTC) By Qadeer Ahmad Siddiqui Dubai UAE: he 13th edition of the Ramadan Forum is set to host a lecture in Malayalam, which will be presented by Sheikh Hussain Salafi on July 9th, 2014 at the Dubai World

FIRST FOUR DAYS OF RAMADAN FORUM CONCLUDE WITH OPENING OF INSPIRING LECTURES & HEALTH AWARENESS CAMPAIGN For the first time, the forum is offering live English translation of Arabic lectures to reach out to a wider audience

on the success of last year’s edition. “The presence of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, at last year’s forum strengthened the impact of the forum like never before. His interest in the activities and events held as part of the forum left everyone, including organizers, participants, sponsors and advocates, completely inspired,he said. Lectures Program :Constituting an integral part of the program are the inspirational lectures, which began on the first day (July 3) of the forum. As part of this year’s enhanced program, all the Arabic lectures are being translated live to English to reach out to a wider audience.The first lecture in Arabic was conducted by Sheikh Dr. Saeed Bin Misfir, titled, ‘How to be Thankful for Blessings.’ In his lecture, Dr. Saeed presented the idea of a ‘triangle of grace’, made of three corners or edges, namely religion and faith, security and stability and good standard of life.The second lecture in Arabic was presented on July 4th by Sheikh Sulaiman Al Jubailan on ‘Actions Without Words.’ The friendly atmosphere at the venue set the tone of the session during which participants had the opportunity to receive gifts by Sheikh Sulaiman, who thanked H.H. Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum for his patronage. During his lecture, Sheikh Sulaiman underlined the power of a smile as an example of a

great ‘action without words’ and classified ‘smile’ as an international language that reaches directly to the hearts of people.Mr. Ibrahim Al Zayyat presented the third lecture in Arabic, titled, ‘Tears of a Fasting Person’. During his lecture, he said, “I’d like to thank H.H. Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum for supporting this event a n d f o r praying for E m i r a t i sheikhs and all the people living in the UAE.” In his session, Mr. Ibrahim also explained the importance of being a person on the path of repentance to God with a goal of returning to him. He also highlighted that those who adopt Islam as a religion during Ramadan and other times are taken good care of by the Almighty God who always directs his followers towards the right path in life. On the fourth day, Sheikh Khalid Ismail presented a lecture on ‘Every Day He Brings Things For His Creation.’ In his talk, Sheikh Khalid explained that if a person has faith in the notion that God brings things for his creation every day, he or she will enjoy a life filled with happiness and comfort. He also added that by praying, people can achieve a stronger connection with the Almighty. On July 7, Sheikh Saleh Al Mughamsi will present the next Arabic lecture, titled, ‘Amongst the First to be Freed.’ The final lecture in Arabic will be hosted on July 14 by Sheikh Omar Abdul Kafi on ‘Chemistry of Happiness.’ The first Bengali lecture will be presented by Sheikh Moti Ur-Rahman bin Abdul Hakeem on July 8 on ‘Foundations of Ramadan’. Sheikh Hussain Salafi will present his talk in Malayalam on ‘Patience: The Key to Paradise’ on July 9. The first lecture in English will be organized on July 10 led by the well-known Indian speaker Dr. Zakir Naik, who will present a talk on ‘If the Label Shows Your Intent, Wear It.’ The second English lecture will be hosted on July 13 by Wajdi Akkari on ‘The Permanent Abode.’ The lecture in Urdu will be presented by Sheikh Dr.

Wasiullah Abbas and Sheikh Zafar Ul-Hasan on ‘Islam and Moderation’ on July 11 and the one in Tagalog will be staged by Omar Penalber and Nuh Caparino who will present a talk on ‘Islam: Past, Present and Future’ on July 12. Health of the Fasting Awareness Campaign :As part of the Health of the Fasting Awareness Campaign, r e s i d e n t s benefitted from the free checkups sponsored by leading hospitals and clinics in Dubai. Awareness campaigns are also being promoted at the children’s tent throughout the 12 days of the forum. On the first day, Dr. Mohammad Azzam Kiasiah presented a short lecture titled “Stomach is the Base of Illness”. He encouraged the audience to adopt healthy eating habits during Ramadan in line with Prophet Muhammad’s (peace be upon him) teachings: “One-third for food, one-third for liquids and one-third for air.” On the second day, Dr. Haiman El Nahal, Sharjah International Holistic Health Centre General Manager spoke about Hijama, the traditional medicine therapy for wet cupping. In his lecture, he shed light upon the wrong assumptions that people maintain on the therapy such as the notion of ruined blood and assured participants of its medicinal benefits. D r. A n w a r D a n d a s h l i , Specialist Dermatologist, Saudi German Hospital, spoke about the importance of using sunscreen lotions to keep skin-related disorders at bay. He strongly advised on the use of sun protection oils not only for children, but also for people with fairer skin tones. On the fourth day, Dr. M o h a m m a d H asaneen, Consultant Endocrinologist spoke about diabetes during a lecture titled, ‘Save Fasting for Diabetes Patients.’ Preacher of the Nation Competition :The final phase of the Preacher of the Nation competition kicked off on the opening day of the forum. The first contestant, Khalid Sadiq Al Rayes, presented a talk on the importance of volunteer work. The second contestant, Ahmad Al

Bastaki, talked about the inspirational nature of prayers and its significance for Muslims. The third contestant, Abdul Aziz Khalid, impressed the audience with his strong speech while paying attention to detail and making excellent use of body language. Abdul Aziz is a blind special needs patient who is constantly encouraged by his parents and school staff to pursue his goals in life. The fourth day contestant was Almeqdam Mohammad Abdul Aziz who spoke about the importance of science and how Islamic doctrines promote the subject. Free Iftar Experience for

Non-Muslims:During the Ramadan Forum, nonMuslims have the opportunity to enjoy a free unique Iftar experience with a program that is designed to introduce the spirit of the blessed month of Ramadan to visitors. To be held at the Dubai World Trade Centre, the program includes a presentation followed by a traditional Iftar and dinner. Individuals, families and corporate groups keen on attending the program can register through the Ramadan Forum website: www.almultaqa.ae The 13th annual Ramadan Forum is organized by the Department of Tourism and Commerce Marketing (DTCM) and is being held under the patronage of H.H. Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of the Mohammed bin Rashid Al Maktoum Foundation. The 12-day forum will run until July 14, 2014 at the Dubai World Trade Centre (DWTC), offering an enhanced and bigger agenda of activities and events this year including educational programs, training workshops and more. More details about the Forum can be found on the links listed below: F a c e b o o k : http://www.facebook.com/al multaqa.ae T w i t t e r : http://twitter.com/multaqara madani I n s t a g r a m : http://instagram.com/almult aqaalramadani Residents can connect with the organizers on WhatsApp: 0502136555

AUTO-PILOT EVOKES CONSUMER CHOICE 70 per cent shorter surveys, leads to 70 per cent more information TNS Norms Study Of 300,000-plus Regional Consumers Shows Shorter Surveys Mean More Info

Azad News UAE 15 -21 July 2014, 17 -23 Ramadan 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Edition 54pg3

AL FAROOQ OMAR BIN AL KHATTAB MOSQUE HOSTS IMAM SAAD AL GHAMDI TO LEAD TARAWEEH PRAYERS By Qadeer Ahmad Siddiqui Dubai UAE: heikh Saad Al Ghamdi, former Imam of Prophet’s Mosque in Madinah, will lead three days of Ta r a w e e h p r a y e r s (Ramadan 10 to 12) at the Al Farooq Omar Bin Al Khattab Mosque and Centre (AFMC) in Dubai. It’s part of a special lineup of events and activities organized by the Mosque during the Holy month. Sheikh Saad Al Ghamdi is known for his soulful voice which is considered to be one of the most beautiful voices in the field of Quran recitation.

His first Quran recitation of the Taraweeh prayer was in the year 1411 AH. Since then he has performed many recordings of Quran verses, including the Surat Al-Ahzab and Surat Al-Zumar – which have earned him a solid reputation. In 1417 AH, Sheikh Saad earned a degree in Al Isnad on the recitation of Hafs by Assem.The AFMC will host four high-profile Quran reciters from the Islamic world to lead the Taraweeh and Qiyaam prayers over Ramadan. This includes Sheikh Saad Al Ghamdi, the former Imam of the Prophet's Mosque in Medina in the Kingdom of Saudi Arabia (KSA); Sheikh Abd El Wali Amer Al Arkani, Sheikh Saleh Mohammad Al Ansari, and Sheikh Abd El Majid Al Arkani. This is in addition to the resident

Imam of the Al Farooq Omar Bin Khattab Mosque, Sheikh Fares Al Mustafa.So far more than 20,000 worshippers have

participated in the Taraweeh prayers at the AFMC.Other activities over the Holy month include Quran memorisation sessions for children, and daily religious lectures by Sheikh Fares Al Mustafa following the Asr prayer. Lessons on the virtues of Ramadan are also available for non-Arabic speakers. There is also a ramadan calendar available at the Mosque. The AFMC has set up an air-conditioned Ramadan tent in the courtyard to provide more than 30,000 meals during the Holy month. An Iftaar program has been developed for visitors from different communities in order to introduce them to the customs and traditions of Ramadan customs as well as the religious aspects of the Holy month.

ALSTOM TO INTRODUCE THREE MAJOR INNOVATIONS AT THE INNOTRANS TRADE FAIR IN BERLIN By Qadeer Ahmad Siddiqui Dubai UAE: lstom Transport w i l l b e a t InnoTrans, the largest trade fair for the railway industry, to be held in Berlin, Germany from 23 to 26 September 2014. On this occasion, Alstom will introduce three major innovations: the very latest version of its Citadis tram, a predictive maintenance tool, and new versions of the Atlas range, its ERTMS solution.Alstom will thus reveal the very latest version of its Citadis tram. More comfortable, more spacious, more accessible than ever before, it has been designed to improve the p a s s e n g e r experience.The new Alstom tram will feature more options than previous versions, enabling it to be adapted in the best way to suit the unique requirements of individual towns and cities.Another innovation to be revealed by Alstom a t I n n o Tr a n s i s a predictive maintenance tool developed to reduce lifecycle costs for its customers. This tool can monitor the state of equipment and forecast its remaining usage time in order to optimise operational availability and maintenance

c o s t s . F i n a l l y, t h e company will introduce new versions of the Atlas range, its ERTMS solution. These solutions are scalable, adapting to various traffic requirements, and can be used in low or high density networks in order to provide a better response to all customer requirements.At the Alstom stand, visitors to InnoTrans will be able to find out about Alstom's latest representative projects, illustrating the company’s proximity with its customers. For example, in the PRASA contract1to supply commuter trains in South Africa, the Group was able to adapt to the specific features of the market and make an offer as part of a joint venture with local companies. Alstom is currently building a local manufacturing facility, which will help to develop the social and economic fabric of the region and also supply trains even more rapidly. South African trains, with South Africans, for South Africans. Alstom will also be exhibiting two regional trains from its Coradia range, a tram and a freight locomotive in the external exhibition area.

Ramadan Forum, nonMuslims have the opportunity to enjoy a free unique Iftar experience with By Qadeer Ahmad Siddiqui to confirm that the Norms a program that is designed Dubai UAE: findings indicate the need for to introduce the spirit of the ata that looks at shorter, more engaging blessed month of Ramadan consumer buying surveys that carefully apply to visitors. To be held at the patterns has behaviour patterns and Dubai World Trade Centre u n c o v e r e d c o g n i t i v e consider consumer ( D W T C ) , t h e p r o g r a m limitations at the point of association between the T r a d e C e n t r e includes a presentation purchase, according to Steve brand and the desired (DWTC).Sheikh Hussain followed by a traditional Iftar Hamilton-Clark, CEO, TNS attributes. The result is that Salafi is a prominent scholar and dinner. Individuals, MENA, one of the world’s survey time can now be and speaker from the Al Aziz families and corporate l a r g e s t c u s t o m m a r k e t significantly reduced while mosque in Sharjah. He has groups keen on attending r e s e a r c h revealing a great deal more been actively promoting the the program can register organisations.Citing the TNS insight into the respondent’s teachings of Qur'an and through the Ramadan N o r m a t i v e D a t a b a n k b u y i n g b e h a v i o u r. B y Sunnah, thereby guiding F o r u m w e b s i t e : (Norms), comprising an consumer conversations applying the ‘Evoked Set’ need to appreciate the fact several people to the www.multaqa.ae The 13th amalgamation of consumer- conducted by TNS across the method across the rules, we that we are born with a unique Prophetic inheritance of annual Ramadan Forum is based research across Middle East. It suggests that can reduce survey time by a fingerprint often constrained knowledge leading to o r g a n i z e d b y t h e regional markets, Hamilton- aside from the four-brand staggering nine minutes from by bounded rationality. At the correct Islamic path. Sheikh Department of Tourism and Clark said that while the brain recall, known as the Rule of an average of 13 minutes to same time, we have a Hussain is a regular C o m m e r c e M a r k e t i n g is impressive, it opts for a Four, in general we store four minutes per survey. At tendency to deploy intuitive preacher in the GCC and (DTCM) and is being held n a r r o w c h e c k l i s t w h e n about eight attributes to help the same time, we have quick decision-making aids to India, continuously engaged under the patronage of H.H. making a retail purchase.Our narrow choice across a found that the results show o p t i m i s e o u r in Islamic Da'wah to lead S h e i k h A h m e d b i n Norms programme shows, category. Hamilton-Clark up to 70 per cent more c h o i c e s , H a m i l t o n - C l a r k people with his deep grasp mooted that the brain system Mohammed bin Rashid Al for example, that we can a l i g n m e n t w i t h a c t u a l concluded.TNS MENA’s on various branches of Maktoum, Chairman of the me a n i n g fu l l y re ta i n a n works on a ‘sort of auto pilot’, behaviour,” Hamilton-Clark u n i q u e s y n d i c a t e d Islamic knowledge. taking mental shortcuts to Mohammed bin Rashid Al average of four brands in a shared.The real value to the programme, ‘TNS Brand Hundreds of residents are Maktoum Foundation. The given category at any one activate complex choices in marketer is that the TNS Health Tracking Norms’, regular attendees at his 12-day forum will run until time. We have labelled this everyday life.We use the Norms programme has reflects actual consumer Khuthuba and weekly July 14, 2014 at the Dubai ‘the evoked set’. The real Rule of Four to hone our exposed a high correlation d e c i s i o n - m a k i n g , w i t h lectures that Sheikh Hussain W o r l d T r a d e C e n t r e value in this realisation is that brand preference and the between brand recall and specific focus on Middle has been hosting for almost ( D W T C ) , o f f e r i n g a n we have identified a qualified Rule of Eight to narrow down actual purchase behaviour, E a s t e r n b r a n d s . T h e two decades in Sharjah. At e n h a n c e d a n d b i g g e r method to better-shape brand or product attributes. It which holds true when we benchmark spans more than the Ramadan Forum, agenda of activities and surveys that encourage more is the combination of these look at a longer purchase 120 brands, including 45+ Sheikh Hussain Salafi will events this year including information by asking less,he rules that powers cognitive history and observe the FMCG, durable and financial present a lecture on e d u c a t i o n a l p r o g r a m s , said.The notion of the recall and hence is of real broader share of spend per categories across the GCC ‘Patience: The Key to training workshops and Evoked Set is the result of value to both the researcher b r a n d . I n d e e d , b o t h region. Paradise’.During the more. more than 300,000-plus and the marketer.He went on marketers and researchers azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg3)

CELEBRATE EID WITH SHERATON DUBAI CREEK HOTEL & TOWERS Recently Renovated ‘Lady of the Creek’ Offers ‘Suite’ Deals for Eid al Fitr By Qadeer Ahmad Siddiqui Dubai UAE: he recently renovated Lady of the Creek, Sheraton Dubai Creek H o t e l & To w e r s h a s announced its ‘suite’ Eid deals, offering three nights for the price of two on the exclusive suites situated high above the Creek skyline.The iconic creekside hotel’s Junior Suite is perfect

for all travellers who want to experience comfort at its very best. A beautifully decorated suite, offering stunning views of the creek and deluxe amenities, the Junior Suite is priced from AED 1,300, excluding 10% service and 10% municipality fees.The Executive Suite - an elegantly designed and spacious suite - offers a separate seating area combined with panoramic views of Dubai Creek or the

city, and is priced from AED 1,400 excluding 10% service and 10% municipality fees.The jewel of the Lady of the Creek’s crown, the Presidential Suite, is lavishly designed and offers unrivalled luxury within its category. The Presidential Suite comes with uninterrupted views of the Creek as well as Dubai’s skyline, and has a separate

bedroom and living room, as well as a dedicated hospitality desk. Priced from AED 3,000 plus 10% service and 10% municipality fees, the Presidential Suite offers a deluxe and spacious home-away-from-home during the Eid break.Terms, conditions and added b e n e f i t s a p p l y. F o r reservations and more information please call +971 4 2 2 8 1111 o r e m a i l reservationsdubaiuae@she raton.com

AL-FUTTAIM MOTORS LAUNCHES ‘JOY OF RAMADAN’ CSR DRIVE Six families will get to drive the all-new Toyota Avanza By Qadeer Ahmad Siddiqui Dubai UAE: l-Futtaim Motors, exclusive distributor of To y o t a i n t h e UAE, has teamed up with Arabic daily newspaper Emarat Al Youm for a philanthropic campaign, ‘Joy of Ramadan’, that will see six Emirati families each receiving a brand new 7-seat Toyota Avanza vehicle to help with their day-to-day family and c o m m u t i n g requirements.Central to one of its core values, community empowerment, the campaign is part of AlFuttaim Motors ' ongoing corporate social responsibility and is a practical example of its commitment towards the c o m m u n i t i e s i t serves.Introduced to the UAE for the first time last week, the new 7-seat Avanza is one of the most p o p u l a r To y o t a M P V s g l o b a l l y, d u e t o i t s exceptional spacious and versatile interior, excellent loading capacity and great safety features, all in a compact and attractive body.For almost six decades Al-Futtaim Motors has been an important part of the UAE community. Above any other, the Holy month of Ramadan is the time of the

year that we really feel compelled to contribute to

this great tradition of giving and, at the same time, putting smiles on the faces of those who need it the most,” said Jon Williams, Managing D i r e c t o r, A l - F u t t a i m Motors.As an integral part of the fabric of this nation, we are delighted to partner with Emarat Al Youm to bring happiness to six families by donating six new Toyota Avanzas. We hope that with the new cars these families will find their daily lives a little easier to manage, he added.Over the next five weeks, all six Avanza vehicles will be delivered to their new owners who were identified by Emarat Al Youm in conjunction with the relevant authorities as deserving some help in their struggle to make ends meet.The six families will benefit from one-year’s free insurance and registration fees for their new Avanza and will also be able to enjoy the car’s excellent fuel efficiency every single day.

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MINISTRY OF ECONOMY COMPILES SUPPLEMENTARY BOOKLET FOR UAE’S AUTOMOTIVE CONSUMERS Booklet Seeks to Increase Consumer Rights Awareness among Community By Qadeer Ahmad Siddiqui Dubai UAE: he Ministry of Economy has compiled and published a ‘Supplementary Booklet for Automotive Consumers in the UAE’. The ministry has mandated all vehicle sellers to make available copies of the booklet in their showrooms for the benefit of clients and buyers. Moving forward, the dealers are required to print the booklet and stock it in easily visible and accessible spots in all their showrooms. The announcement came during the 11th meeting of the Car Dealers’ Council, headed by Dr. Hashim Al Nuaimi, Director of Consumer Protection Department in the Ministry of Economy. The meeting was held at the Liberty Showroom in Sharjah. Led by the Ministry of Economy, the initiative, which is a part of the consumer awareness campaign, is in line with the directives of the Higher Committee for Consumer Protection. Consisting of 26 pages in Arabic and English, the booklet has all the n e c e s s a r y recommendations that protect the interests of consumers. The publication also contains information related to consumers’ rights in aspects such as insurance, exchange of cars and their components, grounds for claiming temporary substitute cars, mechanisms for reclaiming cars, and the unified contracts that have been approved by the Ministry of Economy and are required to be used by all car dealers in the UAE .In the preliminary section of the booklet, the ministry has included recommendations for consumers planning to own and drive cars in the UAE, such as confirming they have received and u n d e r s t o o d t h e d o c u m e n t a t i o n requirements for the purchase of cars. Other information includes car insurance terms and conditions, its requirements, and expiry date. The booklet also offers advice on car maintenance, terms of urgent and periodical maintenance, contacting the seller for repairing damage during the insurance period, and

ensuring the car is wellmaintained.Dr. Hashim Al Nuaimi, Director of Consumer Protection Department, Ministry of Economy, said: “The supplementary booklet is yet another assurance of consumer protection offered by the ministry to car buyers in the UAE as per the Federal Law No. 24 of 2006. The booklet has all the necessary information that consumers need, in addition to directives, which ensure consumer rights and facilitate the ministry’s efforts in offering assistance in the eventuality of a conflict between the consumer and the car dealer, or a complaint related to damage before or after the purchase of a vehicle.The Ministry of Economy consistently makes sure that consumers come first, and is committed to working against fraudulent practices. The first step towards guaranteeing this is to raise consumers’ awareness about their rights that are specified by the law. The second step is represented in creating a safe economic environment nationwide across all economic sectors.Al Nuaimi pointed out that in 2013 the ministry had noticed the commitment of car dealers towards the reclaiming and exchange processes, which are mentioned in the consumer p r o t e c t i o n l a w, w h e n manufacturing flaws are identified in the cars.During the 11th meeting of the Car Dealers’ Council, the ministry, represented by the Consumer Protection Department, discussed common-interest issues such as cases of car theft and the precautions taken by car manufacturers to minimize them. The ministry asked all the dealers to prepare a report on the issue and send it within two months of the meeting.The meeting also discussed the report of the Committee for auto spare parts during which Dr. Hashim urged all dealers to support the Committee in its awareness campaign ‘Jointly between the Ministry and Dealers’, which seeks to disseminate information about counterfeit spare parts a n d i t s h a r m f u l repercussions.

ETHIOPIAN AIRLINES ADDS EIGHTH BOEING 787 DREAMLINER TO THE EXPANDING FLEET By Qadeer Ahmad Siddiqui Dubai UAE: thiopian Airlines, Africa’s fastest growing and most profitable airline, is pleased to announce it has added an eighth Boeing 787 Dreamliner to its rapidly expanding fleet. The new aircraft was delivered on 26th June.This latest additional aircraft will support the increased frequency of flights between London Heathrow and Addis Ababa as the airline moves to a daily schedule from London Heathrow on July 8th. Ethiopian, was the first airline in the world outside of Japan to receive the Dreamliner in August 2012; and was the first airline to bring the new jet to London’s largest hub airport Heathrow. In addition it is already the largest operator of the B787 in Africa and is expecting a further two B787s to join the fleet this year.The existing Dreamliners in the fleet are being utilised for long haul routes between Africa, the USA, Canada and China. Notably passengers flying to the World Cup in Brazil from Africa are enjoying the benefits this technologically advanced aircraft offers. Group Chief Executive Officer of Ethiopian Airlines, Te w o l d e G e b r e m a r i a m comments:The 787 is truly without peers in its category both in terms of passenger comfort and operational excellence. As technology leaders on the continent of Africa we will continue to

Azad News UAE 15 -21 July 2014, 17 -23 Ramadan 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007

ARIK AIR BECOMES FIRST AIRLINE TO LINK UAE AND NIGERIAN CAPITAL ABUJA •Arik Air introduces 5 flights a week to meet growing demand for travel between Dubai and Lagos via Abuja •Airline appoints UAE-based Dadabhai Travel as its General Sales Agent By Qadeer Ahmad Siddiqui Dubai UAE: est Africa’s leading airline, Arik Air, has f u r t h e r consolidated its position as West and Central Africa’s largest commercial airline by expanding its network to

Nigerian population in the UAE continues to increase, the need to connect the city of Dubai to Lagos Abuja was imperative.As the number one airline in West Africa, we have an obligation to ensure that we constantly strive to enhance the service we offer

include the Middle East and becoming the first airline to offer a commercial passenger service between Dubai and Nigerian capital Abuja.Arik Air will launch its first commercial flight on this route from Monday, July 28th, and will operate five flights every week between Dubai and Lagos via Abuja. The operation of the flights on this sector will greatly benefit the growing number of Nigerian nationals living and working in the UAE as w e l l a s U A E businesspersons who travel frequently to Nigeria.While some UAE-based airlines offer weekly flights between the UAE and Lagos, Nigeria’s commercial capital, the Abuja sector remained unserved. Last year, the UAE-Lagos route served more than 300,000 passengers.Dr. Michael Arumemi-Ikhide, Arik Air’s Global Chief Executive Officer, said:This is another exciting moment for us all at Arik Air, not only launching a new international destination, but becoming the first airline to link the capital Abuja to Dubai. As the

travelers who fly with us. Guests on the new route can be assured of receiving Arik Air’s highest safety and service standards,he added.The new flights between Lagos and Dubai recognize the increasing demand for travel between these three very important commercial cities. There is a large community of Nigerian nationals in the UAE and the establishment of flights to Abuja and Lagos will allow them to travel to their home country directly without any delay,” Dr. Arumemi-Ikhide added.The airline has currently deployed a fleet of Airbus A330-200 aircraft on the sector with the aim of providing maximum in-flight comfort, luxury and convenience. Each aircraft is equipped with 30 Premier Business Class seats and 187 Economy Class seats.Arik Air also announced the appointment of the UAE-based Dadabhai Travel, one of the longserving and well-reputed travel agencies in the region, as its General Sales Agent (GSA) for the GCC region.

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ABU DHABI FINANCE MOVE TO THE NEW OFFICE & WINS THE “BEST RETAIL FINANCE COMPANY AT THE BANKER MIDDLE EAST INDUSTRY AWARDS 2014 By Qadeer Ahmad Siddiqui Dubai UAE: bu Dhabi Finance (ADF), one of the U A E ’s p r e m i e r providers of innovative, flexible and transparent residential and commercial mortgage products to the local market, is pleased to announce that it will be moving into its new offices in the iconic, Aldar Headquarters. Set upon an elevated peninsula affording spectacular views of the city, canal and sea, the Aldar Headquarter’s excellent location provides an unparalleled working environment through the integration of exceptional services and facilities as well as proximity to leisure and retail outlets located in Al Dana and throughout Al Raha Beach.The distinctive building was voted the “Best Futuristic Design” by The Building Exchange (BEX) Conference held in Spain. By moving to Aldar HQ, ADF will be very close to the biggest developers in Abu Dhabi (Aldar) as well as being the first financial institution to be based there. After winning “Best Home Finance Product” Banker Middle East Product Awards 2014 in March, ADF is delighted to announce that it has also won the ‘Best Retail Finance Company’ at the Banker Middle East Industry Awards 2014 in June 2014. This is a

t e s t a m e n t t o A D F ’s strategy to provide the best range of residential and commercial mortgage products across the UAE; the Company aims to do this through constant product innovation, partnerships and organic growth. ADF sees the key to achieving this is by continuing to provide the highest levels of transparency and client service in the market. Over the last year ADF has seen a marked improvement in its performance, compared to the same period last year (Q1 2013), profits for Q1 2014 are up 40% quarter on quarter. ADF has also grown its client base 13% and book size 12% respectively (quarter on quarter). Chief Executive Officer of ADF, Chris Taylor said:It is a very great honour for us to win ‘Best Retail Finance Company’ at the Banker Middle East Industry Awards 2014. One of ADF’s core values is One Team, One Goal and winning this award is a testament to the ADF team’s hard work over the last year. I would like to thank the entire team at ADF without whom winning this award would not have been possible.Our excellent new offices in the prestigious Aldar HQ is an important step for us as we grow our business and will allow us to expand our operation in terms of staff.”

CHANCE FOR KIDS TO GET CREATIVE AT LITTLE STARS INTERACTIVE ZONE Zone is among key attractions of Modhesh World By Qadeer Ahmad Siddiqui Dubai UAE: odhesh World has been busy spreading endless family fun since opening its doors on 12 June to celebrate its 15th anniversary, offering children of all ages the opportunity to spend their summer holidays in a useful way by combining entertainment with education.One of the main attractions at Modhesh World at Dubai World Trade Centre is the Little Stars Interactive Zone, an exciting new activity that is sponsored by Dubai Electricity and Water Authority (DEWA), which is aimed at encouraging children to develop a positive attitude towards sports and a healthy lifestyle, and putting a smile on each child’s face.The Little Stars Interactive Zone, located in Hall 8 of Dubai World Trade Centre, entertains children through a variety of activities including sports, creative workshops, learning of foreign languages and birthday parties that

are carried out under the guidance of professional and trained staff in a safe environment. Children can enjoy all these activities for free.Sports activities take place for two different age groups (3-6, and 7-10 years) with each category having its own age-adjusted programme, sports equipment and trainer. Children also have the opportunity to take part in themed ‘parties’ such as Pirates and Princesses while the creative workshops are focused on giving children the chance to take advantage of their imagination to develop good ideas.Adding more excitement to the Little Stars Interactive Zone is the presence of DEWA characters, Noor and Hyatt, who welcome everyone with balloons or a small gift. The Little Stars Interactive Zone is part of the line-up of family fun being offered at Modhesh World, one of the most

popular family edutainment destinations in the region, which runs until 8 September. The wide array of interactive and themed experiences designed to give families and children their most memorable summer holidays in Dubai.Modhesh World is organized by Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM). The opening hours of Modhesh World during Ramadan are 12noon to midnight on all days except Fridays, when it will be from 5pm to midnight. For further information, contact Dubai Tourism Call Centre on 600 5 5 5 5 5 9 o r v i s i t www.modheshworld.com

By Qadeer Ahmad Siddiqui Dubai UAE: ubai Media City’s P a s c a l Te p p e r French Bakery Is open for Dine-in, Takeintroduce the latest Away, Deliveries and technologically advanced Catering during the Holy aircraft with the aim of Month, from 7am to 9pm meeting the high daily. During the Holy expectations of our valued Month, Pascal Tepper’s customers.The Boeing 787 packed and ready to go.For Delivery Team will come to Dreamliner provides just Dhs 35, take-away a box you from 7am to 9pm, and customers with enhanced full of breakfast goodies also offer you 15% off for on-board comfort with including fruit salad, a deliveries between 4pm and greatly reduced noise, crunchy yogurt, two mini 8pm.To ensure you get your higher ceilings, the largest croissants and your pick of a 15% off, just sign-up and windows in the sky, lower tea flavour, or a cup of PT’s download the special cabin altitude so reducing special-blend coffee.Dubai Delivery Voucher online at the effects of jet lag, unique Media City’s Pascal Tepper www.pascaltepperfrenchba lighting, larger overhead French Bakery Is open for kery.com and hand it in to storage and an overall D i n e - i n , Ta k e - A w a y , the delivery team for enhanced travel experience. Deliveries and Catering deliveries to Tecom, JLT, Ethiopian B787s, offer a twoduring the Holy Month. Call M a r i n a a n d t h e class configuration with 24 04 454 2408 or pop online at Greens.Whether it's a business class/Cloud Nine www.pascaltepperfrenchba coffee-to-go, a sandwich or seats and 246 seats in kery.com. Iftar for the entire office, call economy.Ethiopian Airlines 04 454 2408 or go online at is a global Pan-African www.pascaltepperfrenchba carrier currently serving 81 kery.com. international destinations All Boxed Up:Take-Away across five continents with Breakfast Box From over 200 daily departures Pascal Tepper:Skipping and operating 67 modern breakfast is not an option, so aircraft such as the Boeing Pascal Tepper French 777s and Boeing 787s. Bakery has launched a Breakfast Box, nicely azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg4)

Azad News UAE 15-21 July 2014, 17 -23Ramadan 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007

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RESIDENTS, VISITORS FLOCK TO RAMADAN ACTIVITIES AT EXPO CENTRE SHARJAH By Qadeer Ahmad Siddiqui Dubai UAE: CS receives more than 65000 visitors in first fortnight A fortnight into the Holy Month, Expo Centre Sharjah has become the gathering point for one and all, thanks to the confluence of Sharjah Ramadan activities at the venue.Reflecting the popularity of the venue and the events, 65,015 visitors went through the gates since June 28 when the Ramadan & Eid Fair, the Sharjah Ramadan Festival activities and the Islamic Culture Capital celebrations got under way at Expo

Centre.This is the first time that Expo Centre Sharjah is playing host to the entire Sharjah Ramadan Festival programmes along with the Ramadan & Eid Fair. And, this is also for the first time that Sharjah is witnessing such grand celebrations reflecting Islamic culture in all its literary, artistic, intellectual and spiritual splendour,said Mr. Saif Mohammed Al Midfa, CEO, Expo Centre Sharjah.Apart from the events and activities of the Ramadan & Eid Fair targeted at the entire family, we have seen great visitor interest in the Islamic book fair, the Ramadan Majlis, theatrical performances, Islamic lectures, seminars and panel discussions. Most of the Ramadan-related activities have been launched and are in full s w i n g n o w, s a i d M r. Midfa.Events like the ‘Cross Spaces Dialogue’ saw stars from the epic Clusters of Light, a theatrical blockbuster which marked Sharjah’s inauguration as Islamic Culture Capital 2014, descend on Expo Centre, bringing together the who’s who of literary and artistic field at a single place.With a fortnight more to go, we have a lot more in store for everyone. While the fair will help residents and

visitors buy all their requirements for the rest of the Ramadan days and ensuing Eid celebrations, a wealth of other programmes continue to attract visitor

interest,added Mr. Midfa.The Ramadan & Eid Fair will be held until July 28, while the Sharjah Ramadan

Festival events will continue at Expo Centre until July 31. Key attractions at the fair include a multi-cuisine food court, games & workshops for kids, heritage village, charity corner and raffle draws, among others.We have already spent quite a few evenings over here in the past two weeks. Considering the weather, it makes a lot of sense too, especially since everything that we need is available here, including household requirements, entertainment activities, religious & cultural programmes,said Faisal, a visitor at the show.More than 100 companies are displaying an extensive range of lifestyle products at the fair, with the ‘Taste of Ramadan’ section, which features live cookery demonstrations, celebrity chefs & tasting sessions, becoming an instant hit with visitors of all ages.The visitor turnout has been steady right from the start. We are expecting an increase in the footfalls as Eid celebrations near,added Mr. Midfa.The Ramadan & Eid Fair is open from 8.30 pm to 1.30 am daily during week-days and 8.30 pm to 2 am on Fridays & Saturdays during Ramadan. During Eid holidays, the visiting hours are from 5 pm to 11 pm. Admission is Free.

26 FILIPINOS EMBRACE ISLAM AT THE RAMADAN FORUM By Qadeer Ahmad Siddiqui Dubai UAE: mar Penalber and Nuh Caparino inspired 26 Filipino expatriates of Dubai, including 23 women and 3 men, to embrace Islam during the 13th edition of the

Ramadan Forum. Thousands gathered at the Dubai World Trade Centre (DWTC) on Saturday (July

12, 2014) to attend the insightful lecture in Tagalog on: ‘Islam: Past, Present and Future’. Prominent Filipino preachers of Islam, Nuh Caparino and Omar Penalber, spoke about the history of Islam in the Philippines, the importance of the holy teachings of Islam in the everyday lives of followers in the present and the significance of Islam in the future and ‘after-life’ of believers.Nuh Caparino opened the session by explicating the interesting history of Islam in the Philippines, highlighting the early origins of the religion in the country. He stated that the first real hero of the Filipinos, Lapu Lapu, was a Muslim figure who fought hard to protect the faith of the people. “We have only one God, one Creator and his name is Allah. Moreover, Islam was the first religion of the Philippines and therefore we are not changing our religion. We are just returning to the original roots of our faith,” he said. Nuh, who has a wealth of experience in spreading the true teachings of Islam among non-Muslims, has served at prestigious da’wah organizations in both KSA and the Philippines for many years.

Azad News UAE 15-21 July 2014, 17 -23 Ramadan 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007

Some of his notable efforts as an Islamic preacher include delivering Islamic lectures at public places such as corporate offices, hospitals, jails, military camps and various Islamic centres in both the countries, leading Hajj and Umrah pilgrimages, presenting lectures on radio, training preachers and hosting seminars for n e w Muslims.Add ing further to N u h ’ s insights, O m a r P e n a l b e r, a n o t h e r l e a d i n g scholar, explained the value of understanding Qur’an and its holy teachings. He shed light on key noteworthy details and facts about Islamic doctrines, thereby strengthening the faith of Muslims and promoting the teachings of the religion amongst the non-Muslim audience. Since he embraced Islam in 1988, Omar Penalber has been continually spreading the word on the holy teachings in the Filipino community. In 2007, he served as one of the founders and Vice President of the ‘Islamic Studies, Call & Guidance of the Philippines (ISCAG)’ centre. A frequent traveller, Omar hosts a number of lectures on Islam held at public spots including colleges, universities, military camps and more in both the Philippines and KSA.As part of one of the key highlights of the Ramadan Forum, Mohammed Ahmed Qasem, an Indian national, gave an encouraging sermon, on the topic, ‘Prophet Mohammed’ during the ‘Preacher of the Nation’ competition. In his talk, the young participant focused on Prophet Mohammed’s (Peace be upon him) virtues and his valuable teachings.

JETTA BURSTS ONTO THE SCENE WITH LATEST TRACK OFF the pepsi ® beats of the beautiful game album director/photographer indrani travels to india to shoot powerful film showcasing the strength of girls, the game and an elephant By Qadeer Ahmad Siddiqui Dubai UAE: HO:Singer / Songwriter Jetta

Producer Pharrell Williams Director / Photographer / Director of the World Film Forum at the United Nations Indrani W H A T: L o n d o n - b a s e d singer/songwriter Jetta has been winning fans across the globe with her hypnotic soul, pop flavor and unabashed rock & roll energy, with “Crescendo” – the latest track from the Pepsi ® Beats of the Beautiful Game album – no exception. Produced by Pharrell Williams, “Crescendo” is the most recent achievement for 23-year-old Jetta who has had an astounding year, from earning praise for her track “Start a Riot” to more than 28 million views on YouTube for her single "Feels Like Coming Home." The former back-up singer for Cee Lo Green is poised for more success in 2014 when her debut album drops on AVA and Republic Records. “Crescendo” also serves as the score for a powerful film about the influence of football and the impact sport can have on young women. Directed by renowned filmmaker and photographer Indrani, the inspiring short film combines a mix of gritty realism and surreal fantasy while shooting on location in her home country of India. The visual style alludes to Slumdog Millionaire meets The Hunger Games as the camera follows two girls, Maya and Uma, on a

compelling journey centered around football. “We accentuated the narrative drama of the story through the use of dimensional lighting, atmospheric locations, extreme close-ups and highspe e d c a m e r a s , ” s a i d Indrani. The production of the film intensifies the drama to make the story inspiring and unforgettable.The film is indicative of Indrani’s artistic skill working alongside her commitment to women’s and youth empowerment. The Princeton-graduate serves as Director of the World Film Forum at the

United Nations, co-founded SEEschool.org – an empowerment education foundation to uplift women and children – as well as has directed music videos for David Bowie and Alicia Keys.Alongside Jetta and Indrani, the Pepsi Beats of the Beautiful Game album showcases an eclectic mix of rising and celebrated musical artists from around the world, including Kelly Rowland, Janelle Monáe, R3hab, Rita Ora, Don Omar and Santigold, alongside regional favorites Pearls Negras (Brazil), Jolin Tsai (Taiwan) and Hassan El

Shafei (Egypt). These artists’ songs serve as the inspiration for short films by dynamic directors, including Spike Lee, Jessy Terrero, Idris Elba and Diego Luna.The album is part of the integrated 2014 Pepsi football campaign, which includes globally renowned players, a fashion collaboration and an immersive, interactive television creative called "Now Is What You Make It," as it continues to deliver experiences to fans throughout the year that bring them closer to the game they love. WHEN:Each week, Pepsi premieres songs and their accompanying short films on www.pepsi.com/thegame, as well as the artists’ YouTube or Vevo channels. WHERE: “Crescendo” and the complete 11-track album is available for download on iTunes. The “Crescendo” short film can be viewed at www.pepsi.com/thegame. C R E D I T S : T I T L E “Crescendo” (from Pepsi Beats of the Beautiful Game LP) TRACK SINGER Jetta FILM DIRECTOR Indrani EXECUTIVE PRODUCER Frank Cooper III B E AT S O F T H E BEAUTIFUL GAME FILM PRODUCER Jodi Lederman Official soundtrack and film from Pepsi Beats of the Beautiful Game © 2014 PepsiCo, Inc. ? 2014 MSC Sounds PEPSI and the Pepsi Globe are registered trademarks of PepsiCo, Inc.

RAMADAN INSIGHTS FROM ICLDC’S DR FARHANA BIN LOOTAH More information on www.diabetesuae.ae;

THE LAUNCH OF THE JURISPRUDENCE ABSTRACT UNDER THE AUSPICES OF THE KHALAF AHMAD AL HABTOOR FOUNDATION By Qadeer Ahmad Siddiqui Dubai UAE: he Khalaf Ahmad Al Habtoor Ramadan Majlis in Dubai l a u n c h e d t h e Jurisprudence Abstract copublished by the Imam Malik College for Sharia and Law and the Al Farooq Omar Bin Al Khattab Mosque under the auspices of Khalaf Ahmad Al Habtoor Foundation (KAHF).The book was launched in the presence of Khalaf Ahmad Al Habtoor, Chairman of the Al Habtoor Group; Sultan Al Habtoor, Chairman of KAHF Board of Trustees; Dr. Ahmed Abd El Aziz, the Grand Mufti of the Department of Islamic

Affairs and Charitable Activities; Dr. Hafez Abdul Rahman Kheir, Professor of Jurisprudence in the Imam Malik College for Sharia and Law in Dubai and editor of the book; Sheikh Fares Al Mustafa, Imam and preacher of the Al Farooq Omar Bin Al Khattab Mosque, and other UAE dignitaries and the media.Khalaf Al Habtoor talked about the eminent imams who greatly served the Islamic religion, in particular the imams who established jurisprudence schools that contributed to the creation of a broad scholarly movement based on the sciences of Islamic religion. He said that they have laid the foundation for schools providing the basics of jurisprudence concepts, thus those schools now play a significant role in finding adequate solutions to problems and issues faced by Muslims.During the launching ceremony, a debate session was held with the participation of the publisher and the editor. The audience discussed

By Qadeer Ahmad Siddiqui Dubai UAE: rom the desk of Dr Farhana Bin Lootah, Internal Medicine Specialist at Imperial College London Diabetes Centre (ICLDC). 1.What happens to my the content of the book, body during fasting?During which is composed of 10 fasting, at about eight hours volumes. The first volume after the last meal our consists of four chapters’ bodies start to use energy featuringpurity, prayer stores to keep our blood funerals, and charity glucose (sugar) levels (zakkat). The remaining normal. For most people, v o l u m e s h i g h l i g h t this is not harmful. However i m p o r t a n t l e g i s l a t i v e for someone living with outdoor exercise might not issues.Dr. Hafez Abdul diabetes, especially if you always be the best option, Rahman, editor of the take certain tablets or so try climbing the stairs. book, said that Ibn Arafa insulin, you are at risk of Start slowly and gradually Abstract was an integrated Hypoglycaemia (low blood with two flights at a time and j u r i s p r u d e n t i a l g l u c o s e l e v e l s ) , refrain from pushing encyclopedia dedicated by Hypoglycaemia, (high yourself too hard during the the author to the provisions g l u c o s e l e v e l s ) a n d first few days.Of course, of the Maliki jurisprudence dehydration (lack of water). after the sun sets and just (Maliki Fiqh), where he 2.Is there an increased risk before dawn breaks a short addressed issues that are of dehydration in hot but brisk walk for at least 10 rarely touched on in other countries, like the UAE? minutes is a good practise publications. He highlight Yes. Dehydration due to to adopt during Ramadan.If that the author deliberately reduced intake of fluids you decide to pop out to a e l a b o r a t e d o n t h e may become severe in hot mall in the evening, park neglected issues. The book and humid climates like the farther away from the is designed to be a UAE, especially among entrance, walk the extra reference for scholars and those who perform hard distance, and also enjoy a researchers, as it covers physical labour. On top of brisk walk around the mall the most known sayings this, Hyperglycaemia can walkways before your quoted from the Imams of result in the loss of body embark on your seasonal the Malikischool until the fluid through excessive shopping! end of the seventh Hijri urination, and contribute to 4.Do I need to wake up for century.Sultan Al Habtoor depletion of electrolytes in Suhoor?Yes. Long hours w r o t e i n t h e b o o k ' s the body. People with pre- without eating increases introduction, “The school of existing nerve damage may the risk of Hypoglycaemia. Imam Malik Ibn Anas is the develop symptoms of low You must try to eat a meal backbone of the schools of b l o o d p r e s s u r e l i k e at Suhoor just before Islamic jurisprudence d i z z i n e s s o r l i g h t - sunrise and not at midnight given its unique features headedness. This can lead as is common practice. and many characteristics to loss of consciousness This will help to keep your that put it at the forefront of a n d f a l l s s o m e t i m e s g l u c o s e l e v e l s m o r e t h o s e s c h o o l s . T h e leading to injuries, such as balanced throughout the Jurisprudence Abstract is a bone fractures.It is very fast. unique model among important that fluid intake 5.Is it ok to test my blood writings on the Maliki during non-fasting hours glucose in Ramadan while I S c h o o l . H i s a u t h o r from Iftar through to Suhoor am fasting? establishes a distinguished is maintained at a regular Yes, testing your blood jurisprudential approach pace. glucose levels regularly is that aims at enriching a 3.In the UAE it is very hot important and will keep you realistic jurisprudence that during Ramadan. What can safe while fasting. This will touches people's life and people do if they wish to not break your fast. f i n d s s o l u t i o n s t o exercise during the Holy 6. Should I stop taking c o n t e m p o r a r y Month?It is good to take insulin?No. You should provisions.The book will be some moderate exercise never stop your insulin. But distributed free of charge to just before you break your you must speak to your universities, libraries and fast at Iftar, and again just doctor because you may research centers, as well before going to bed, as well need to change the dose as the Department of as right before Suhoor.It will and times of your insulin I s l a m i c A f f a i r s a n d be quite warm during injections. Charitable Activities, the Ramadan this year and Department of Courts and the Islamic beacons across ADNOC DISTRIBUTION LAUNCHES AL the Islamic world. WESHAH SERVICE STATION AT AL ZAID

WORLDCODE GMT TAKING ON THE CHALLENGE OF TIME By Qadeer Ahmad Siddiqui Dubai UAE: ORLDCODE is the sporty chic watch in the SAINT HONORE collection. Following the success of its Diving and Chronograph Ceramic v e r s i o n s , t h e WORLDCODE now comes i n a G M T model.GMT,which stands for Greenwich Mean Time, is a complication that is particularly valued by travellers as it allows them to read off the time in more than one time zone: three in the case of the W O R L D C O D E G M T, i n c l u d i n g t w o simultaneously.While the traditional hands (hours and minutes) give the main time, the addition of an extra hours hand means the time can be read simultaneously in a second time zone on a 24-hour scale engraved on the bezel. Thanks to this bezel and its rotating feature, it is also possible to read the time in a third time z o n e . T h i s n e w WORLDCODE GMT has been slightly modified compared to previous editions, stylishly enhancing its masculinity: it now has a 43 mm round steel case and a bezel with 12 impeccably regular notches. The meticulously screw-locked crown is of exceptional quality.In

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either the black or brown version, the sunray dial is decorated with white luminescent hour-markers and hands to ensure perfect readability in all conditions. The same goes for the red GMT hand with its triangular marking of white luminescent pigment.Because the new Worldcode GMT quartz has no limits, SAINT HONORE has extended its water resistance to 150 metres to appeal to water sports lovers.Available in four variations, mounted on a steel bracelet or leather strap, in a steel or rose gold version, the WORLDCODE GMT has all the qualities a man could dream of, combining an exceptional design with unsurpassed quality at this price level.The new Worldcode GMT takes on every challenge in the air, on the ground or under water and always with that special SAINT HONORE elegance!

CITY IN SHARJAH By Qadeer Ahmad Siddiqui Dubai UAE: DNOC Distribution today announced the opening of the Al Weshah service station at Al Zaid City in Sharjah. Rashed Abdullah Mehyan, member of the Advisory Council of Sharjah, officially inaugurated the 40,000 s q f e e t facility on Al Madam road i n t h e presence of Mohamad Hassan Al Zaabi, Vice President, Retail Sales in Northern Emirates, ADNOC Distribution, as well as senior government and private sector officials. Fitted with six fuel dispensers, Al Weshah service station offers round-the-clock allied services, including oil change and the distribution of a wide range of lubricants and LPG cylinders. The facility also features an ADNOC Oasis store, fast food restaurant and a bakery. The opening of Al Weshah service station marks an important milestone in enhancing the operational capacity of ADNOC Distribution’s network and building upon our expansion plans. The company has leveraged its expertise to provide

excellent facilities and services through this station in order to cater to customers’ evolving needs.To keep pace with the rapid economic and urban development the UAE is witnessing, ADNOC Distribution is

committed to working to set up further world-class service stations as part of its development objectives.ADNOC Distribution is continuously working to enhance its network of service stations across the emirate of Abu Dhabi (Abu Dhabi City, Western Region and Al Ain), Sharjah, Ajman, Umm Al Quwain and Ras Al Khaimah.The company currently operates 300 service stations. The opening of new stations and refurbishment of several acquired stations are projected to take the total number of ADNOC D i s t r i b u t i o n ’s s e r v i c e stations to 400 by 2016, nearly two-fold increase from the company’s 180 service stations in 2010.

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FAMILIES HEAD TO MODHESH WORLD TO SAVOUR FUN EXPERIENCES Kids get pre-loaded game swipe cards and chance to engage in many activities for free By Qadeer Ahmad Siddiqui Dubai UAE: any families have been heading to Modhesh World, the region’s most popular indoor edutainment destination to while away their time usefully, with children getting the opportunity to savour numerous fun experiences that combine entertainment with education.Since Modhesh World opened its doors on 12 June at the Dubai World Trade Centre,

parents with children in tow have been making a beeline to the large family themed facility that is offering a wide array of attractions including games, rides, shows, adventureoriented activities, and much more.Kids stepping into Modhesh World, the home of their favourite friend, the cuddly mascot Modhesh, will instantly feel welcome, excited and energised at the wide array of events and

activities on offer that will keep them engaged in useful activities and entertained all summer long until 8 September, all in a child-safe and temperaturecontrolled environment.F amilies are also

finding out that the best part of their visit to Modhesh World are the free and special offers that await children, starting from the time parents purchase the entry tickets for their kids, which is priced at AED 15 per child. Ticket for adults are priced at AED 10 per person. With the aim of encouraging more children to enter Modhesh World and

ADDRESS DUBAI MALL By Qadeer Ahmad Siddiqui Dubai UAE: arat:Gold Afternoon Tea

Afternoon tea gets a whole new makeover at Karat, where 24-carat gold adorns a gold cage, featuring French pastries with edible gold garnishes. D a t e : D a i l y throughout May 2014 Time: 3pm to 6pm Price: AED 125 per person Na3Na3:Superb Organic Fare Join us as Na3Na3 opens its doors to a sumptuous Organic Brunch. From the farmer’s market to your plate, our dishes are served with fresh seasonal and

locally sourced organic ingredients. Revitalise your living and enjoy the richness in our buffet. Date: Every Friday Time: 12.30pm to 4pm

recipes. Date: Every Friday Time: 7pm to 11pm Price: AED 210 per person including soft beverages; AED 265 per person including selected house

as a value-for-money deal for parents, the organisers are offering every child visiting Modhesh World during the month of Ramadan a games swipe card pre-loaded to the value of AED 10.Children also have the opportunity to enjoy several activities for free including the Little Stars Interactive Zone, an exciting new activity that is sponsored by D u b a i Electricity and W a t e r Authority (DEWA). The Little Stars Interactive Zone, located in Hall 8 of Dubai Wo r l d Tr a d e C e n t r e , entertains children through a variety of activities including sports, creative workshops, learning of foreign languages and birthday parties that are carried out under the guidance of professional and trained staff in a safe environment.

Adding to the excitement at the Little Stars Interactive Zone is the presence of DEWA characters, Noor and Hyatt, who welcome everyone with balloons or a small gift. Another zone where children can engage themselves in activities for free is the Sand Park, where kids will get the feeling of playing on a beach, and also enjoy the giant sliding tubes and swings. At the Teen Lounge, children can enjoy some of the activities for free including video games. Across the sprawling Modhesh World roaming artistes can be seen entertaining children and the organisers are promising more free entertainment for children during the forthcoming “Eid in DubaiE i d A l F i t r ” celebrations.Modhesh World is one of the offerings from Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), and is part of DFRE’s line-up of festivals, celebrations and mega events aimed at further enhancing Dubai’s position as a year-round family tourism destination. The opening hours of Modhesh World during Ramadan are 12noon to midnight on all days except Fridays, when it will be from 5pm to midnight.

ADNOC DISTRIBUTION HONOURS 120 LONG SERVING EMPLOYEES By Qadeer Ahmad Siddiqui Dubai UAE: DNOC Distribution hosted a special ceremony to honour 120 long serving employees for their vital role in consolidating the company’s pioneering industry status and contributing to the expansion of its service and

their skill and capacity development is our top priority. We continuously seek to invest our time, efforts and finances to equip our workforce with the necessary qualifications and skills that empower them to accomplish their tasks to optimal standards.Our celebration today is not only

product portfolio at the national level. Held at St. Regis, Corniche, the ceremony saw His Excellency Abdulla Salem Al Dhaheri, Chief Executive Officer, ADNOC Distribution, presenting certificates of appreciation to the employees for their sustained dedication and higher caliber work through the past years, in the presence of Rashed Abdullah Al Shamsi, Senior Vice President (Admin) at GASCO.On the occasion, Al Dhaheri said: “Employees are ADNOC Distribution’s most valuable assets and

to honor our long serving employees for their dedication, but also to recognize their continuous efforts of inspiring their fellow employees and sharing their wealth of expertise, particularly with our UAE national workforce.” As part of its social responsibility and commitment to fulfilling Abu Dhabi’s economic objectives, ADNOC D i s t r i b u t i o n o ff e r s a n enabling work environment as well as attractive career opportunities and incentives to integrate the best national talent into its workforce.

beverages Madeleine:Après Midi: The Perfect Time for a Stylish Slice of Café Society Experience the joie de vivre of France right here in Dubai. Savour freshly made

tea from an exclusive selection by TWG, which is brewed right in front of your b y o u r ‘ Te a G u r u . ’ Complemented by up to six flavours of Madeleines,

BLACKBERRY Z3 AVAILABLE NOW!

BlackBerry Z3 is officially available from 6th July, at leading telecom retailers and the BlackBerry store in Dubai Mall.

Price: AED 295 per person including soft beverages; AED 380 per person including selected house beverages Seafood Nights Every Thursday:Dive into Seafood extravagance at Na3Na3. Delicacies served at the outlet include spicy gazpacho to lobster tail and tiger prawn. This buffet is a lavish start to the weekend. Date: Every Thursday Time: 7pm to 11pm Price: AED 225 including soft beverages; AED 275 including selected beverages Halla Night :Arabic cuisine takes the centrestage to live music at Na3Na3’s Halla Nights, which will highlight specialty dishes from Syria, Lebanon, Jordan, and Iran. Choose from over 14 different mixed grills offerings, to freshly sought local seafood, created using Chef Hanna’s blend of

guests will be served with through a samovar, with expert advice from our associates. Date: Daily Time: 2pm to 5pm Price: AED 120 for two persons unlimited tea (or coffee) and madeleines All Day Lazy Breakfast “Un Grand Petit-Déjeuner”:Our à la carte Lazy Breakfast on the terrace at Madeleine is for those who enjoy in a charming brasserie-style setting with a choice of excellent breakfast items prepared à la minute. Additionally, the outstanding views of Burj Khalifa make this superb all-day breakfast, an all-round winner. Date: Friday & Saturday Time: Until 5pm For information please contact 04 438 4335 or email infomadeleinecafe@emaar. ae

By Qadeer Ahmad Siddiqui Dubai UAE: xtending the BlackBerry 10 platform to a new generation of customers in the Middle East, the BlackBerry Z3 offers more ways to connect, share and stay productive. Built around reliable, secure communications, BlackBerry Z3 features a stylish design with a 5” touch d i s p l a y, a n u n r i v a l l e d messaging and typing experience, and exceptional battery life. What’s more, the BlackBerry Z3 is equipped with BlackBerry 10 OS version 10.2.1 and is A n d r o i d a p p compatible.With a purchase a BlackBerry Z3 smartphone in July, consumers can also benefit from an exclusive app offer. By simply logging into the BlackBerry World™ storefront from their BlackBerry Z3, they can download a selection of free

premium apps worth AED200; for more information visit http://bbpromo.ae/getexciting.html.That’s not all this season of giving! From June 29 to July 27, all BlackBerry 10 users can enjoy complimentary apps worth AED170. Simply visit http://bbpromo.ae/sharethe-joy.html. Finally, if you love customizing your BBM conversations, BlackBerry has created a special new BBM Middle East and Ramadan Emoticons sticker pack that is now available from the ? #? BBM?shop for iOS, Android and BlackBerry! It's free until the end of July. Stickers are another great example of how the BBM is more engaging and fun for customers. Open BBM, click on the three horizontal stripes and select shop. Happy downloading!For more information about BlackBerry, please visit www.blackberry.ae

Azad News UAE 15 -21 July 2014, 17-23 Ramadan 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007

YOUR DREAM CAR IS JUST A TAP AWAY! Leading car classified Carmudi has rolled out its global app for Android devices By Qadeer Ahmad Siddiqui Dubai UAE: armudi, the world’s fastest growing o n l i n e c a r classified, is all set to change the experience of shopping for car enthusiasts globally. The online car classified has launched a mobile application which will allow users to browse thousands of cars on the go. Hosting over 200,000 vehicles online, Carmudi’s app will give users an excellent experience of buying cars while on the move, thus allowing them the same sense of ease and comfort out and about as they w o u l d experience in front of their PCs at home.The app is available to Android users in 17 countries across Asia, Africa, the Middle East and LATAM. For the convenience of customers, Carmudi has made the app available in 9 different languages.The app features the same usability and filter functions as its computer c o u n t e r p a r t www.carmudi.ae. Customers can filter searches by any means that they wish, from brand to model and year to price. Users can also share listings on various social platforms to gain opinions from friends and family if they are unsure. In addition, the Carmudi app allows for favoriting of listings so that they get instant notifications on their favorite rides.Stefan Haubold, Co-Founder and Global Managing Director of Carmudi, commented, “We want to bring the massive choice of cars to the fingertips of our users. This is a huge milestone for Carmudi. The app will allow millions of users across the globe to find their dream car in just a single tap. We already have over one million

users visiting our website every month. Carmudi is changing the way consumers search and shop for cars. With mobile phones accounting for more than a third of the internet usage in the emerging world, Carmudi’s app will further strengthen its dominance there.Emerging economies are a hotbed for smartphone usage with the expectation of a 33% increase in the number of smartphones that are shipped to such nations as compared to 7% in the developed world.

Furthermore, android is the most popular mobile operating system worldwide with over 52% market share.So if you are looking for that perfect ride, make sure that you download the Carmudi app on the Google play store. The app will allow users to search for the vehicles they want by brand, model and price. If this is not enough, further filters such as age, mileage and even colour are available to make sure that customers are able to find exactly what they want. More features will be added to the app s h o r t l y. T h e b u s i n e s s platform operates under a high level of transparency through professional photos, updated listings, detailed descriptions, reports and rankings for 100% of its vehicles in each market. At the same time, vehicle dealers get a trusted online presence through a personalized webpage. The Carmudi platform helps sellers manage their inventory in a fast, easy and stressfree way.

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NUMBER OF SYRIAN CHILDREN IN NEED INCREASED BY 2 MILLION WHILE UNICEF’S FUNDING CRISIS LOOMS By Qadeer Ahmad Siddiqui Dubai UAE: ell into the fourth year of the Syrian crisis, its impact

disease outbreaks including polio and measles and a break-down of vital services like water, sanitation and education,

on children is becoming ever more devastating, newly-released United Nations data shows. The data, which accompany a revised UN funding appeal for its response to the crisis across the region, shows that 6.5 million Syrian children now need immediate humanitarian assistance, whether inside the country or living as refugees. The number is an increase of more than two million compared to just one year ago.These figures confirm the devastating impact this conflict is having on the lives of Syria’s children,” said Maria Calivis, UNICEF Regional Director for the Middle East and North Africa.Children are seeing their homes, schools, health centres and communities targeted and destroyed. Millions of dreams and hopes are being shattered. This is no time for the world to look away.It’s a sense of loss and fear that Syrian children themselves continue to convey vividly. Ala’a*, 13- year old boy from Aleppo who now lives as a refugee in Turkey, told a UNICEF staffer: “We left our village to escape the bombing. We drove for three hours to get close to the border and once night fell, we walked another three hours to cross into Turkey. There were many checkpoints along the way. I saw people carrying guns and I was scared.The violence, coupled with repeated displacement, mounting evidence of

are prompting UNICEF to redouble its efforts to reach as many children as possible inside war-torn Syria and in the n e i g h b o u r i n g countries.Inside Syria so far this year and despite huge obstacles due to the violence and access restrictions, UNICEF with partners has helped ensure the availability of safe water for nearly 17 million people, as well as supporting the vaccination of 2.9 million children against polio part of an unprecedented regional immunization campaign reaching 25 million children. Meanwhile, as part of efforts to meet the needs of children directly affected by the conflict, UNICEF has provided 114,000 children with education materials and 34,000 chi l d re n w i th psychological support.But lack of funding threatens UNICEF’s ability to continue providing vital assistance to children; the agency has a gap of US$ 487 million to cover its emergency programmes for children inside Syria and in neighbouring countries by end of 2014.We are very grateful to our donors who have been extremely generous. But without fresh resources our operations including life-saving water a n d s a n i t a t i o n interventions for refugees in Iraq, Lebanon and Jordan – will inevitably interrupted and some might be completely stopped, said Calivis.

MOHAMMED BIN RASHID SCHOOL OF GOVERNMENT LAUNCHES NEW WEBSITE By Qadeer Ahmad Siddiqui Dubai UAE: ohammed Bin Rashid School of Government (MBRSG), a research and teaching institution focusing on public policy in the Arab world, has relaunched its website to reflect its growing status as a knowledge repository for the UAE government and society. Integrating the school’s renewed approach to its educational programs, the portal is in line with MBSRG’s aim to attract and retain new and existing users from the private and public sector domains, as well as the wider regional academic landscape. The new website will help reinforce the strategic vision and new branding for MBRSG. It will also enable easy access to information and facilitate two-way communication with audiences via computers and smart devices. Content on the new website is available in both English and Arabic. Dr Ali Sebaa Al Marri, Exe cu ti ve President, Mohammed Bin Rashid School of Government, said: “Communication has rapidly evolved in the past few years into being more interactive and audiences now tune into multiple channels depending on their preferences. Our new integrated, two-way

approach addresses these changing trends.We are keen to engage with our stakeholders on a deeper level and are confident that the new website, coupled with our social media platforms, will allow us to strengthen our communication with them.A news section has been added to keep web users updated with the latest relevant stories. The portal facilitates content and image sharing via social media and reciprocally hosts feeds from similar networking platforms.Mohammed Al Khatib, Director of C o r p o r a t e Communication at MBRSG, said: “This is a translation of our strategic goals of increasing our outreach and engaging various demographic groups in a smart knowledge transfer medium. We have further plans to focus on social media and applications of smart government, smart e d u c a t i o n a n d knowledge.Our website is no longer simply an information tool. We have moved away from a strictly information disseminating model to an interactive one seeking to maximize stakeholder engagement across all crosssections.Salha BuKattara, E- Marketing and Communication Manager at MBRSG, said: “The new portal focuses on

appealing to the visitor’s sensibilities and ensures interactivity through sharing and transferring knowledge and adding value to research and public performance.“In addition to the website, MBRSG is active on F a c e b o o k , Tw i t t e r, LinkedIn, YouTube and Instagram. The school also releases regular podcasts, offering audiences constant and convenient access to lectures, debates and seminars”, Bu-Kattara added.The Mohammed Bin Rashid School of

Government is committed to promoting good governance through enhancing the region’s capacity for effective public policy. The school uses a four-pronged approach that includes applied research in public policy and management, academic programs in public policy and administration, executive educations programs and knowledge forums for scholars and policy makers. The new MBRSG website can be access on www.mbrsg.ae

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RAMADAN AT THE DUBAI MALL

EVIAN BRINGS A TASTE OF THE FRENCH ALPS TO SHEIKH ZAYED ROAD World famous water brand launches its newest bottle packaging in the UAE By Qadeer Ahmad Siddiqui Dubai UAE: he launch of evian’s newly-designed bottle in the UAE has received a big boost with the unveiling of an outdoor display campaign on Dubai’s Sheikh Zayed Road. The giant 3D evian hoarding

recreates the new-look bottles nestled among the mountainous peaks of the French Alps.Located at the service road of Al Manara Street along Sheikh Zayed Road, the larger-than-life installation showcases the design breakthrough of the new bottle as well as extolling the source of its pure and natural water from Evian-Les-Bains. The outdoor display consists of three evian bottles with the French Alps serving as a backdrop, covering a total width of 40 metres, height of 14 meters with a total weight of more than 20 tons. The elements in the outdoor display were each stacked one on top of each other, it would be longer than an Olympic-sized ice skating rink. The launch of the new bottle design is a significant step for evian here in the UAE as we are the first market in the Middle East and the third in the world – along with the United States and Japan – to introduce the new design. With our new bottle, consumers are reminded of the water’s purity and freshness,” said Renaud Marchand, Middle East Zone director for evian, Volvic Export of Danone – responsible for bringing evian to the region.Sleeker and with cleaner lines, the

new evian bottle uses transparency to celebrate its contents: evian Natural Mineral Water, a distinctly pure water, as nature intended. The bottle sports a “label-less” look. Its front features a simplified, elegant reduction of the previous logo design. A panorama of

mountains celebrates the water’s source in a corner of the French Alps - a region protected by the farming community to ensure evian water maintains its pure, natural form. The bottle’s simple shape and beveled mountain ridges echo the simplicity and regality of the water’s home. The brand’s special story is told on the back of the bottle, and “evian” is carved smartly into the base as a playful design touch.Discovered in 1789, and bottled since 1826, evian water traces its roots to the birth of the French Alps. Each drop of evian begins as rain or snow high in the pristine peaks of the French Alps, and then travels through a vast mineral aquifer deep within the mountains before being bottled directly from the spring in Evian-Les-Bains. This unique, 15-year journey is the secret to evian’s purity and unique, natural taste. It’s also a journey that gives it rich and unique minerals. Entirely natural!The new bottle design is available now in the 500ml & 330ml sizes at away from home channel (including hotels, restaurants, cafes, petrol stations and cinemas) across the UAE. Additional formats set to debut in the following months.

Azad News UAE 15 -21 July 2014, 17 -23 Ramadan 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 By Qadeer Ahmad Siddiqui Dubai UAE: elebrate the solidarity and camaraderie of the Holy Month of Ramadan at The Dubai Mall, the world’s largest shopping and entertainment destination, with an array of cultural, traditional, and charity initiatives.An annual tradition, The Dubai Mall will once again provide visitors with daily I f t a r p a c k s encompassing of water, dates, and a Ramadan calendar, which will be distributed at all Guest Service Desks.Each atrium in The Dubai Mall will be adorned with traditional ornaments and will provide culturally enriching experiences that are guaranteed to bring family a n d f r i e n d s together.Headlining The Dubai Mall’s cultural showcase is Emirati artist Mattar Bin Lahej’s ‘Encyclopaedia,’ in the Waterfall Atrium, a sculpture created using multi-coloured stainless steel circles, each embodying information on the Holy Month.Building on the values of generosity, The Dubai Mall has joined forces with Dubai Cares to showcase an engaging environment for little ones to strengthen their learning abilities. The dedicated area will be showcased at the Star Atrium.The Shrine of Prophet Ibrahim (Peace Be Upon Him) exhibit, featuring the cover of the stone that

was used during the creation of the Holy Kaaba and brought to The Dubai Mall visitors by Antique Khan Al Sham, will make for a fascinating insight at the Souk Atrium; while the

Islamic Affairs & Charitable Department will educate visitors on the Holy Month.Melodious Oud and Qanoon music notes by live performers echo across Fashion Avenue offering traditional entertainment and an authentic Arabian a m b i e n c e . T h e performances are held every night from 9pm to midnight; and The Dubai Mall will also be showcasing rich Arabian Hospitality traditions by offering succulent dates, Arabic coffee, all in a relaxed ambiance in Arabian hospitality tents. Time: Opening Hours 10am to 1am daily; Food and Beverage outlets to be open from Iftar until 2am; Restaurants at the Waterfront Promenade will remain open until 3am For more information, please contact The Dubai Mall at 800-382246255 or visit www.thedubaimall.com/ww w.facebook.com/thedubaim all.

By Qadeer Ahmad Siddiqui Dubai UAE: bu Dhabi Media Summit (ADMS) 2014, powered by twofour54, today announced the theme for this year’s event as ‘Driving

change in direction for summit and will cover topics such as the content, its distribution and development funding & Financing. The event will reflect the growth of the capital city,

and Sustaining Future Media in MENA and Beyond’. This year ’s edition will take place at the Rosewood Hotel, Al Marya Island, Abu Dhabi, from November 18-20.This year’s theme highlights the recent developments in the media industry in the

Abu Dhabi and its development as a lucrative business hub for the UAE and the Middle East and North Africa. said Noura Al Kaabi, the Chief Executive Officer of twofour54.According to industry analysts, the global media and

MENA region and further afield. The summit will focus on the future of media and technology and discuss the impact it has on different interactions between corporations, communities and government entities with their target groups.

entertainment industry was valued at $2.1 trillion experiencing 5.5 per cent annual growth up to 2017. In the Middle East the industries was set for a growth of 10 per cent and emerge as the sixth fastest growing market for the same period.Centred on Abu Dhabi’s emergence as a global media hub, the summit will feature a unique combination of high-profile sessions, closed-door discussions and private conversations, bringing together top-tier global media and entertainment players and their counterparts in fastgrowing markets. The exclusive summit, which has previously drawn some of the industry’s biggest names including Bill Gates, Tim Berners-Lee, Rupert Murdoch, James Cameron and Eric Schmidt, has grown to become one of the world’s most preeminent events for the media and entertainment sector.

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fertilizers (ammonia and urea) to the Far East, the GCC fertilizer industry can make a major global contribution to addressing food security challenges by providing access to and efficient use of inputs and resources.While analysts have predicted of a slowdown in growth due to the availability of cheaper feedstock elsewhere, particularly due to the shale gas revolution, the GPCA forecasts that region’s fertilizer capacity will continue to grow at a steady pace.Several multibillion dollar projects will be completed in the next years, which will strengthen the GCC’s fertilizer capacity to over 66 million tons by 2018,” said Dr. Abdulwahab Al-Sadoun, Secretary General, GPCA. “In addition, the industry will further diversify its products portfolio to ensure its longterm competitiveness and profitability.To support the region’s fertilizer industry, the GPCA will host its fifth annual Fertilizer Convention from September 16-18, 2014 in Dubai, United Arab Emirates. Discussions will focus on how fertilizers contribute to global food security.Co- organised with CRU, the independent consultancy group specializing in fertilizers, the conference will provide delegates with an in-depth supply and demand analysis from major markets around the globe, thought leadership from industry experts, and project case studies from the Gulf region and beyond.

Event will reflect Abu Dhabi’s development as a lucrative business hub

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GCC FERTILIZER INDUSTRY SEES GROWTH MORE THAN DOUBLE GLOBAL AVERAGE Increased GCC fertilizer production capacity positively impacts world food security By Qadeer Ahmad Siddiqui Dubai UAE: he fertilizer industry in the Gulf region is growing twice as fast as the global industry average led by the increased investments from petrochemical producers, s a y s t h e G u l f Petrochemicals and Chemicals Association (GPCA).According to GPCA estimates, GCC’s fertilizer production capacity reached 42.7 million tons in 2013, a 4% increase from the previous year, while the global fertilizer industry grew by just 1.7% in the same period. Capacity growth was achieved with several multimillion dollar projects in Saudi Arabia, Qatar and the United Arab Emirates coming on-stream.n 2013, GCC producers exported 20 million tons of fertilizer products to more than 80 countries worldwide,” said Mr. Khalifa Al-Sowaidi, Chairman of the GPCA’s Fertilizer Committee and Chief Executive Officer of Qatar Fertilizer Company (QAFCO). “The GCC industry accounted for approximately one-quarter of global urea trade and for 12% of the global ammonia trade volume in 2013. With double digit capacity growth over the last five years, the GCC industry has demonstrated its potential to be a major global player.With the world population projected to reach over 9.3 billion people by 2050, the International Fertilizer Industry Association (IFA) predicts that world food production has to increase by 60% to feed the world’s future generations.The growth in population and the need to accelerate food production represents a major opportunity for the GCC’s fertilizer producers,” explained Mr. Al- Sowaidi. “As an export oriented market that exports more than 90% of its nitrogen

ABU DHABI MEDIA SUMMIT 2014 TO FOCUS ON ‘DRIVING AND SUSTAINING FUTURE MEDIA’

MINISTRY OF ECONOMY HONORS ITS EMPLOYEES FOR CONTRIBUTING TO SUCCESS OF AIM 2014 By Qadeer Ahmad Siddiqui Dubai UAE: he Ministry of Economy today honored more than 50 employees who contributed to the success of the fourth Annual Investment Meeting, which was held in April under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.His Excellency Eng. Sultan Bin Saeed Al Mansouri, UAE M i n i s t e r o f E c o n o m y, presented certificates of appreciation to employees from the Ministry, as well as the Strategic Marketing and Exhibitions Company that helped organize the forum.During the ceremony, Al Mansouri thanked the recipients for contributing to the success of the forum, which attracted over 5,000 participants from 110 countries including heads of states, governments, m i n i s t e r s , a n d investors.The Annual

Iit will take advantage of global expertise and developments and explore ways to adapt to these changes in other regions.H.E. Khaldoon Khalifa Al Mubarak, Chairman, Abu Dhabi Media Summit and Chairman, Abu Dhabi Media Zone Authority, said: “As part of Abu Dhabi’s evolving role as a dynamic regional commercial hub for the media and entertainment sectors, we look forward to welcoming industry leaders from around the world to the Summit to engage in conversations at the forefront of the media business.This year ’s theme represents a

COUTURE ROOM Investment Forum, organized by the UAE M i n i s t r y o f E c o n o m y, discusses investment opportunities and challenges and seeks to identify ways to overcome obstacles facing cross borders investments. The forum also works as a p l a t f o r m f o r o ff i c i a l s , companies and investors to deliberate on investment opportunities in emerging economies.

By Qadeer Ahmad Siddiqui Dubai UAE: rmenegildo Zegna is proud to announce the unveiling of the new Couture Room designed by Peter Marino to host the Ermenegildo Zegna Couture collection by Stefano Pilati. The Milan Global Store in Via Montenapoleone was the first one to house this new luxury area, launched during the last Milan Fashion Week. The new concept blends the expertise and traditional heritage of Ermenegildo Zegna with the industrial world. The result is a skillful use of exclusive materials in an ivory colour palette, such as the gouged Satinwood,

mixed with antique bronze and dark metals to create a luxurious and intimate atmosphere: ivory plain Oak and Parchment are alternated on the walls, while are also used black Oil-quenched Steel and creamish pinstriped lacquered plaster. The Couture Room in the Milan Global Store is furnished with hand-made wool and silk carpets, as well as vintage armchairs by Tobia Scarpa and Osvaldo Borsani. After the launch in Milan the Couture Room will open in Osaka in July 2014, followed by openings in other cities throughout the world.

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SCHNEIDER ELECTRIC INTEGRATES STRUXUREWARE™ DCIM SOLUTION WITH HP ITSM FOR CONVERGED MANAGEMENT OF IT AND FACILITIES By Qadeer Ahmad Siddiqui Dubai UAE: chneider Electric, a global specialist in e n e r g y management, recently announced at HP Discover that the integration of its Data Centre Infrastructure Management (DCIM) solution, StruxureWare™ for Data Centres, with HP's Universal Configuration Management Database (UCMDB), is complete. Enabling an increased level of communication between IT Service Management (ITSM) and DCIM platforms, this integration provides data centre managers with more cohesive management of data centre assets.Soeren Jensen, Vice President, Enterprise Management and Software, Schneider Electric, said: “Today’s data centre managers are increasingly challenged by enduring silos between IT and facilities that lead to a b r e a k d o w n i n communication, making it difficult to take the first steps towards streamlined operations, improved efficiency and reduced costs.Through this collaboration with HP to provide a holistic approach to managing IT business process assets and workloads, we are bridging the gap between IT and facilities infrastructure and arming IT service providers with the data and insights they need to optimise the efficiency of their facilities.Typically, DCIM and ITSM platforms operate in isolation from each other, with data centre managers utilising different teams and resources to manage change within and between each domain. This increases the possibility of resource conflicts which can be time consuming and costly. By integrating Schneider Electric’s StruxureWare for Data Centres suite with H P ’ s U C M D B , communication and asset data reconciliation between the solutions platforms for DCIM and ITSM will be enabled.The integrated approach allows managers to control both IT services and physical infrastructure within the data centre in a holistic and seamless manner. Access to HP's ‘Single Instance of Truth’ solution provides enhanced

visibility into asset performance and lifecycle of the data centre – based on warranty, lease or other ownership parameters across all HP IT management platforms. Inter-platform asset and event change reporting can also alert data centre operators to potential asset conflicts, such as limitations on infrastructure or service policy violations. Combined, the capability to obtain this level of detail regarding asset performance provides operators with an improved understanding of impact scenarios at the infrastructure, virtual machine, and customer levels. The linkage of IT services and processes to physical assets as well as to power and cooling requirements enables data centre operators to directly associate IT with power consumption. The link allows for the measurement of workloadt o - w a t t s e q u i v a l e n c y, helping data centre managers to capture the true total cost of operations for end-user services. Rick Einhorn, Vice President, Worldwide Data Centre Consulting at HP, said: “Operating DCIM and ITSM platforms independent of one another is not only costly and time consuming, but can make it difficult for data centre operators to manage IT and facility functions smoothly and efficiently.HP's Universal Configuration Management Database will now help customers to effectively leverage Schneider Electric’s DCIM solution, StruxureWare for Data Centres, by enabling enhanced communication with ITSM for more holistic a n d i n t e g r a t e d management of data centre assets.Schneider Electric’s end-to-end DCIM software suite enables data centres to monitor, operate, analyse a n d o p t i m i s e p o w e r, cooling, security and energy. Tested for interoperability and integration, as per HP’s Software Enterprise Management Alliances Program (EMAP), the integration with HP UCMDB is part of StruxureWare Data Centre Operation v7.4 and is available for immediate purchase and installation.

ENERGY SAVING FACTS FOR YOUR REFRIGERATOR Brought to you by Eros Group By Qadeer Ahmad Siddiqui Dubai UAE: id you know around 10% of your home's electrical bill goes to the refrigerator .

Did you know a refrigerator may use 25% more energy than necessary if it is kept 10° colder than needed Did you know placing a fridge or freezer in direct sunlight or next to an oven or other heat source can increase energy consumption substantially. Did you know keeping your refrigerator full actually helps increase energy efficiency because there is less air to cool when space is taken up. Did you know placing uncovered foods in the refrigerator release moisture and make the compressor work harder Did you know the longer the door of the refrigerator stays open, the more hot air gets inside making the refrigerator spend energy cooling it down.

Did you know some new refrigerators are so energysmart they use less electricity than a light bulb. Did you know the larger the refrigerator, the greater the energy consumption. But one large refrigerator will use less energy than two smaller ones with the same total volume.Refrigerators with freezers on top use 10 to 15 percent less energy than side-by-side models of equivalent size. Did you know defrosting improves energy efficiency by using a heater to melt away built-up ice and frost, allowing for the free flow of cold air throughout the compartment. Did you know regardless of how much food you keep in your fridge. The energy saving mode saves energy when you're not using the fridge. Did you know an ice maker and through-the-door dispenser will increase your refrigerator's energy use by 14 – 20%

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AZAD SPORTS Azad News UAE 15 -21 July 2014, 17 -23 Ramadan 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Sports Edition 54

SPANISH SOCCER SCHOOLS JUNIOR TAKEN ON BY FRENCH LIGUE 1 CLUB NANTES

SFS CONFIRMS SUPER SIX SPOT AFTER VICTORY IN WINNER-TAKE-ALL CLASH AGAINST IMG AT RAMADAN INDOOR CRICKET TOURNAMENT AT THE ICC ACADEMY AT DUBAI SPORTS CITY By Qadeer Ahmad Siddiqui Dubai UAE: humping 89-run success means SFS becomes third side confirmed in Super Six, after holder Danube Lions and DBMSC Steel; Oxford Marine and Radio 4 almost there; Pool F still delicately poised with Charterhouse and HSBC both believing they can make it t h r o u g h . To u r n a m e n t involves 24 teams with 54 matches over 20 days to decide the champion team; Grand Final on 19 July; action starts at 8.15pm every evening with free entry for spectators.ICC Academy Head Coach Mudassar Nazar: “That was impressive from SFS. To secure a win as convincing as that when the pressure was on was outstanding. It was the kind of display that will make the other teams sit up and take notice and if SFS can reproduce that kind of form against those other sides in the Super Six then it will be a genuine contender for the title”.ICC Academy Manager Will Kitchen: “The high quality action has been great to watch and as we move towards the Super Six stage that is only likely to continue”.Dubai Sports City General Manager – Sport Business Maqbul Dudhia: “The Ramadan Indoor Cricket Tournament at the ICC Academy continues to produce some great indoor cricket and it is an event we, at Dubai Sports City, are immensely proud of” Follow the Ramadan Indoor Cricket Tournament at www.facebook.com/ICCAc ademy or on Twitter by following @ICCAcademy http://www.dubaisportscity. ae/SFS produced a superb all-round display to crush IMG by 89 runs and seal a place in the Super Six stage of the Ramadan Indoor Cricket Tournament at the ICC Academy.The two sides had each won their opening two matches in Pool D to set up the winnertake-all encounter and it was SFS that rose to the challenge to claim top spot.SFS batted first and racked up an impressive 73 before then producing a consummate performance with the ball and in the field, restricting IMG to a score of minus 16 runs.And by winning the match and the pool, SFS joined holders the Danube Lions (Pool A) and last year’s runner-up DBMSC Steel (Pool B) as sides confirmed as through to the next stage of the tournament.Each match is 12 overs per side and sees eight players batting in pairs for three overs each, with five runs deducted every time a wicket falls.SFS’s score of 73 was impressive but could have been even better but for the fact that three wickets were lost in the final over of the innings. That meant the last three overs of the innings yielded just eight runs, but after three previous three-over periods of 25, 21 and 19 runs it still left SFS in a strong position.And that was a position SFS took full advantage of when IMG set out on its chase for victory. SFS took 12 wickets as only one three-over period

produced a positive number of runs – 13 during overs seven to nine.Player of the match was SFS’s Rinu, who set the tone with the bat for his side, scoring 16 runs as one of the opening batsmen before later bowling one over and taking one wicket at a cost of minus three runs.Although Danube and DBMSC Steel have already sealed their Super Six spots, there are still three berths up for grabs in that next stage of the tournament.Two of those berths look likely to go to Oxford Marine (Pool C) and Radio 4 (Pool E), although both still have work to do in their final matches to make absolutely sure of progress.And in Pool F HSBC is in control of affairs with two wins from two m a t c h e s , b u t Charterhouse, which has won its single match so far, is still very much in contention, with the meeting between the two shaping up as a potential pool decider.There are 24 teams in action, divided into six pools of four, with every team guaranteed a minimum of three matches.The winners of each pool will go forward to a Super Six stage, which will be followed by two playoff matches and then a Grand Final on Saturday evening, 19 July. All 54 matches are taking place at Dubai Sports City, in the largest permanent indoor cricket facility in the country. The six pools are made up as follows: A – Danube Lions, Sport360, Mumbai Kars, Warriors B – DBMSC Steel, Carfare, Park 11, Satwa Prince C – Oxford Marine, Darjeeling, Petrofac, SGS D – SFS, Khyber Oil, IMG Group, NBF E – Radio 4, Crystal Gallery, Trisl Properties, OMD F – Charterhouse, DSC, HSBC, NBQ Reflecting on SFS’s success against IMG and the situation in the tournament, ICC Academy Head Coach Mudassar Nazar, the former Pakistan all-rounder, said: “That was impressive from SFS. We know the players’ quality as they have been regulars in indoor cricket here at the ICC Academy but to secure a win as convincing as that when the pressure was on was outstanding. It was the kind of display that will make the other teams left in the competition sit up and take notice and if SFS can reproduce that kind of form against the other sides in the Super Six then it will be a genuine contender for the title.As for IMG, it was a sad end to the tournament for its players but those players can still be proud of what they have done and hopefully they can come back and use this experience in a positive way.The Ramadan Indoor Cricket Tournament is coming to the boil beautifully and the last ten days of action will be compelling viewing.ICC Academy Manager Will Kitchen said: “The high quality action in this Ramadan Indoor Cricket Tournament has been great

to watch and as we move towards the Super Six stage that is only likely to continue.The tournament, one of the highlights of our indoor cricket action here at Dubai Sports City, is going from strength to strength, and that is hardly a surprise given the players clearly love taking part – and no wonder given they are playing in the largest and best permanent indoor cricket facility in the country, a facility that is used regularly by many of the world’s top players.Every team has been guaranteed a minimum of three matches and when the lights are on and the spectators are cheering and shouting the atmosphere here really is fantastic.As we move towards the Super Six stage, with the best teams set to go head-to-head, we can expect some more outstanding play and with five runs deducted every time a wicket falls, matches really can turn on a moment’s quality or indecision. Every ball really does count.Matches get underway at 8.15 every evening with free entry for all spectators and with those matches taking place in the largest permanent, dedicated indoor cricket facility in the UAE it really is worth coming along to the ICC Academy to see indoor cricket at its very best.Dubai Sports City General Manager – Sports Business Mr Maqbul Dudhia added: “The Ramadan Indoor Cricket Tournament at the ICC Academy continues to produce some great indoor cricket and it is an event we, at Dubai Sports City, are immensely proud of.It is a tournament that brings together many of the best indoor cricketers in this country and with the airconditioned comfort of the arena, the largest permanent indoor cricket facility in this country, things will never get too hot for comfort, whatever the temperatures outside.The tournament also takes place in an arena used frequently by some of the world’s top players.As some examples, in the recent past we have seen the national squads of Pakistan, South Africa and Sri Lanka, as well as teams from the Pepsi Indian Premier League, all take advantage of what it has to offer.But the beauty of the ICC Academy is that those same world-class facilities are also available to anyone and everyone that wishes to use them, and this tournament is the perfect illustration of that fact.And the fact the tournament is taking place in the height of summer is another illustration that, at Dubai Sports City, we offer the

best in sport all the year round.We have not only the ICC Academy but also the Indoor Dome, which is the home of football at Dubai Sports City, featuring our excellent Socatots and Spanish Soccer Schools programmes overseen by former Real Madrid and Spain legend Michel Salgado and Head Coach Inaki Beni.And with our swimming academy and fitness suite set to open at the end of the summer, with The Els Club and the Butch Harmon School of Golf proving hugely popular, and with transport links including the Hessa Street extension and a regular bus service, the F29 from the Mall of the Emirates, meaning we are more accessible than ever, things just keep getting better and better at Dubai Sports City.The Ramadan Indoor C r i c k e t To u r n a m e n t ’ s partners include Sport360 and Radio 4 (both are Media Partners) and Crystal Gallery (Trophy Partner). Th e R a ma d a n In d o o r Cricket Tournament can be followed via Facebook and T w i t t e r a t www.facebook.com/ICCAc a d e m y a n d a t @ICCAcademy.Mr Kitchen added the tournament really is the tip of the iceberg in terms of what the ICC Academy offers.“We have junior coaching from Cricket Cubs, which starts for children of walking age, right through to under-18 level, and we are preparing for our summer camps to start,he said.We have expanded our coaching programmes this year to include off-site activities with GEMS schools across Dubai, something that has proved hugely successful, and our junior squads have toured Kenya and Nepal over the past year.We have just hosted a massive season of outdoor action including matches in the I C C W o r l d Tw e n t y 2 0 Qualifiers, the ICC Under19 Cricket World Cup and the Asian Cricket Council Under-19 Cup, plus practice for Pakistan, South Africa and Sri Lanka’s senior men’s teams and squads taking part in the Pepsi Indian Premier League.We also hosted a pre-tournament camp for five of the six Associate sides that took part in the ICC World Twenty20 in Bangladesh as well as the series between Pakistan and England’s physical disability teams, the second time we have had them as our guests in what were ground-breaking matches.It may be hot outside but thanks to our superb indoor and outdoor facilities we can offer action to all age-groups 365 days a year,” he added.

SOUTH AFRICAN SHOGOLE CLAIMS HIS FIRST WIN AT SGSC By Qadeer Ahmad Siddiqui Dubai UAE: outh African Consul General and new Sharjah Golf and Shooting Club member Mr. Manabile Shogole produced his best ever round at SGSC on Friday 4th July to win the Orient Travel – Malaysia Truly Asia Monthly Stableford. Shogole who didn’t let the warm and humid conditions faze him returned with an excellent level par round of 36 points, with 21 of these

points being picked up on his second 9.One behind on 35 was solid golfer Natheer Dalalaa who also had a much better second half as he came back in 20, however two 7’s put to bed his chances of any overall glory. Dalalaa in the end picking up the winning prize for the afternoon golfers. There was also a close run race for the runners-up spot in the afternoon with Korean member Y.D Kim just managing to see off new SGSC member and U.A.E

By Qadeer Ahmad Siddiqui Dubai UAE: ine year-old Souphiane Ourzik and his family relocating to France to chase the dream of playing professional football; youngster has spent past year working with coaches at Dubai Sports City.Souphiane’s father Mohammed Ourzik: “Souphiane liked the coaching at Spanish Soccer Schools and he was getting more advice from the coaches than ever before. Encouragement is the big thing the coaches transfer to the children and to never give up.Dubai Sports City Football Academy Head Coach Inaki Beni: Souphiane is a great example to all the young players here, a lot of them with real potential, of what is possible. We are going to be following his steps, we wish him the best of luck and whenever he wants, the Spanish Soccer Schools are here for him.Dubai Sports City Director of Football Michel Salgado, the former Real Madrid and Spain legend: “Souphiane is just starting out on a long journey and there is no guarantee of success but the fact he is now in this position is great credit not only to him and his family but also to the Spanish Soccer School coaches who have been superb this year”.Dubai Sports City General Manager – Sport Business Maqbul Dudhia: “Souphiane’s progress is another illustration that for anyone wanting to get involved in football, Dubai Sports ity is the place to be” In its first year of operation the Spanish Soccer Schools (SSS) coaching programme at Dubai Sports City has received the ultimate seal of approval with the news that one of its pupils, nine yearold Souphiane Ourzik, has been taken on as a junior by French Ligue 1 club Nantes.The youngster, who has spent the past 12 months working with the SSS coaches, is all set to relocate with his family to France in order to pursue his dream of becoming a p r o f e s s i o n a l footballer.Left-sided player Souphiane had a trial with the top-flight club during a family visit to France earlier this year and now the deal has been done to allow him to train at Nantes while continuing to pursue his studies.Souphiane’s father Mohammed said he and his son owed a great deal to the work of the SSS coaches, led by Head Coach Inaki Beni.It was an inspiration having Inaki as coach and there were good vibes between the two.That helps,said Mohammed. Souphiane liked the coaching and he was

Order of Merit Champion Michael Harradine via a countback after both golfers returned scores of 31. Harradine who is currently playing of a handicap of +3 was still happy with his third place finish as he begins his season’s campaign at Sharjah.Back in the morning shotgun it was scratch team member George Liu who finished in second spot with a score of 30 points, whilst regular winner Rory Thomson was third with a tally of 29

points.The gross prizes on the day went to S.S Son in the afternoon and surprisingly 13 handicapper Brian Murphy during the mornings round.

getting more advice from the coaches than ever before. He was listening carefully and we found the coaching very good compared to other setups.Encouragement is the big thing that Inaki and his coaches transfer to the children and to never give up.If the children do not do something right then they keep repeating it and repeating until they get it and we can see it. All the c h i l d r e n h a v e progressed.The SSS programme has been developed to enable children to control the game of football through maximum ball possession while, at the same time, emphasising the i m p o r t a n c e o f enjoyment.The coaches have been hand-picked by former Real Madrid and Spain legend Michel Salgado, part of his country’s squad at the FIFA World Cup in 2006, and now Director of Football at Dubai Sports City.Those coaches have the mandate to develop strong football players and encourage the children to live the SSS motto “Play well for football, play well for life” via the values of unity, p a s s i o n a n d skill.Souphiane was born in California but his father is French-Moroccan and his mother is from the Brittany region of France, with the family having been in Dubai for the past two years.He originally arrived at the SSS programme tagging along with his older brother Yaccine but as soon as he started kicking the ball around on the sidelines with Miguel Salgado, Michel’s son, the coaches immediately sat u p a n d t o o k notice.Souphiane came along with Yaccine at the beginning of the season and Michel and I were straight away talking about him – we liked him,said Inaki Beni.He came to us and when we went to Spain to play a tournament earlier this year he did really well.He is a player with a lot of potential. His techniques have improved and although tactically he has to develop a lot, he is nine so he has got time.In France the competition will be stronger and that will help him improve but it is a great example to all the young players here, a lot of them with real potential, of what is possible.We always say the same thing with the young kids, that it is a long process, it is a long path

and they will go year by year and step by step. But the most important thing is always to study very hard with football a consequence of doing things properly in every way.Souphiane has lots of talent and we all hope he can apply that talent to become a real success,” he added.Yaccine, five years older than Souphiane, also trialed with Nantes and although he was not taken on, he will continue to train and play at a feeder club, with Nantes likely to monitor his development over the coming year.Those children and parents interesting in getting involved in football at Dubai Sports City and possibly following in Souphiane’s footsteps can find out more by calling +971 4 448 1555, emailing football@dxbsport.com or v i s i t i n g www.footballacademy.com .Summer camps for children from three years old right through to teenagers are about to start at Dubai Sports City’s Indoor Dome, including its FIFA-approved full-sized artificial pitch.And registrations are also open for the new term of both Socatots, the coaching course for youngsters from walking age to five years old, and also Spanish Soccer Schools, which will be beginning its second year of operation.Inaki Beni added a personal farewell when he said:I am upset Souphiane is leaving us after a year of great work but he is a special talent.What we now need him to do is to focus on his studies, and if he keeps working hard at his football then things will develop naturally in that way too.I am going to be following your steps Souphiane, and wish you the best of luck and remember, whenever you want, we at the Spanish Soccer Schools are here for you.Michel Salgado said: “We are delighted with the progress that Souphiane has made with us here at Spanish Soccer Schools and that progress shows we are doing the right things in the way we are coaching kids at Dubai Sports City. We wish him and his brother well as they pursue their dreams.Souphiane is just starting out on a long journey and there is no guarantee of success but the fact he is now in this position is great credit not only to him and his family but also to the Spanish Soccer School coaches who have been superb this year.And Souphiane’s switch to France is the latest success story in what has been a great first year of operation for the Spanish Soccer Schools programme.We had over 700 children enroll with the Spanish Soccer Schools,

and with more than 100 more at Socatots, things are going very well, especially as those numbers are all set to grow next term.We have worldclass coaches and worldclass facilities and we look forward to teaching more and more children how to play the Spanish way, with unity, passion and skill, over the coming months and years.Kellogg’s is the Official Sponsor of the Dubai Sports City Football Academy and the Spanish Soccer Schools and Socatots coaching schemes, and the exclusive cereal and healthy snacks partner for football at Dubai Sports City.Dubai Sports City General Manager Sport Business Mr Maqbul Dudhia added: This great news about Souphiane is another illustration that for anyone wanting to get involved in football, Dubai Sports City is the place to be.We have world-class coaching and world-class facilities, with outdoor artificial and grass pitches, and our Indoor Dome allows us to stage football 365 days a year, whatever the weather outside.In the past 18 months we have hosted three top European club sides for training Swansea City and West Ham United from the English Premier League, and Russian Premier League side Anzhi Makhachkala and have recently been the location for the football reality show The Victorious broadcast on Dubai TV, featuring our own Michel Salgado and also Argentina football l e g e n d D i e g o Maradona.For adults we have well-established s o c i a l a n d c o r p o r a te football leagues and with all our pitches floodlit we can offer football during the night as well as the day.With the ICC Academy and the Butch Harmon School of Golf in successful operation over a number of years and with our fitness suite and swimming academy set to open later this year, Dubai Sports City is going from strength to strength and will continue to do so over the coming weeks, months and years.Mr Dudhia added:Our facilities here are outstanding and, situated just a few minutes’ drive away from Sheikh Zayed Road,easily accessible.These are exciting times for all of us at Dubai Sports City and there has never been a better time for people to come and see for themselves what we have to offer.We provide the chance for people to get fit or stay fit in comfortable surroundings and really enjoy the very best of what Dubai has to offer from a sporting and lifestyle perspective.”

OOREDOO CELEBRATES WORLD CUP VICTORY More than Ten Million Views of “Simply Do Wonders” Video Online, making it the Most-Watched Branded Video from the Region By Qadeer Ahmad Siddiqui Dubai UAE: ith the FIFA World Cup 2014 ending on a high in Brazil, Ooredoo is celebrating the success of its global communications campaign with sporting hero Leo Messi, which has brought international attention for the brand.Ooredoo’s campaign includes a commercial starring Messi, and a major social media campaign, Simply Do Wonders”, which asked football fans to upload videos of their football “street skills” to an Instagram account.The advert has received more than ten million views online, making it one of the most popular adverts of the summer, and the most-watched branded video from the region. Viewing figures were particularly strong in Indonesia, Qatar, Algeria and Kuwait four of Ooredoo’s key markets. The Simply Do Wonders” contest closed on Sunday, 13 July, and received hundreds of entries from around the world. A shortlist of the best entries has been created, and Leo

Messi himself will pick the winners, who will win a trip to Barcelona to meet their hero..Dr. Nasser Marafih,Group CEO, Ooredoo, said: “We would like to congratulate our brand ambassador Leo Messi on reaching the finals of the World Cup and winning the FIFA Golden Ball as the most outstanding player of the World Cup 2014, a new achievement in his incredible track record. We thank him for his on-going involvement in our campaigns and our mobile health clinic initiative.” He added:We are proud that this campaign has generated international attention during the world’s mostwatched sporting event and united people from many nations in their love of football. This campaign has demonstrated our ambition to make Ooredoo a truly global brand, and to support initiatives that resonate with customers around the world.As the official sponsor of the national team, Ooredoo Algeria was closely engaged with the Algeria National Football Team throughout their World Cup campaign, and the team’s heroic

performance in the FIFA World Cup this year helped bring Ooredoo to a new wave of fans. Algeria returned home with their heads held high after reaching the last-16 stage for the very first time, only being defeated in extra time in a classic match against Germany.Ooredoo has sustained an extensive communication campaign to support “The Greens” across a range of media channels.Ooredoo also launched a special World Cup mobile portal, called the Ooredoo Football Portal, providing exclusive content, social media competitions, and promotions for customers to share the experience of the exciting matches.

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