Azad news edition 59 by Azad News Middle East

Azad News UAE 22-31August 2014,5 Dhul-Qi'dah 1435

SKY’S THE LIMIT! GCC CLOUD MARKET TO POST SEVEN-FOLD GROWTH BY 2020 Regional Market to Grow from USD 91.7 Million in 2013 to USD 669 Million by 2020 GITEX TECHNOLOGY WEEK Cloud Confex to Showcase Latest Cloud Security Solutions, as Cloud Computing Moves into Business Mainstream By Qadeer Ahmad Siddiqui Dubai UAE: s cloud computing moves from hype to the business mainstream, facilitating regional adoption of cloud technologies and virtual storage solutions will come to the fore at this year’s Cloud Confex a specialist, integrated cloud exhibition and conference platform h e l d a t G I T E X TECHNOLOGY WEEK, the largest ICT event in the Middle East, Africa and South Asia (MEASA).With IT research firm Frost & Sullivan predicting the global cloud market will reach more than USD 125 billion by the end of the year, the GCC’s cloud computing market is set to grow from USD 91.7 million last year to USD 118.5 million by the end of 2014 year-on-year growth of 29%.As regional companies large and small move to transfer physical storage, backup, network, security and management systems to the virtual cloud, Frost & Sullivan predict the Gulf’s cloud computing market will post seven-fold growth and expand at a CAGR of 32.8% to reach USD 668.5 million by

2020.The region’s unique business potential will see more than 7,000 key buyers attend the Cloud Confex on 13 October, 2014 - the second day of GITEX TECHNOLOGY WEEK, which runs at Dubai World Trade Centre (DWTC) from 12-16 October, 2014. The Cloud Confex will be held under the theme: ‘Re-think Transformation. Re-think Agility’.Via a wide range of panels, demonstrations and networking events with industry-leading experts, the fifth Cloud Confex will focus on ‘how’ enterprises can truly capitalise on the cloud’s transformational potential and present industry-leading CIOs with best-practise cloud innovation and integration strategies,added Trixee LohMirmand, Senior Vice President, Exhibitions & Events Management, DWTC, the organiser of GITEX TECHNOLOGY WEEK.A diverse range of sessions will explore all aspects of cloud computing agility from technical areas including network, delivery, storage solutions and support services, to how M i d d l e E a s t telecommunications can generate cloud-driven revenue by developing and leveraging assets such as regional data centres and

MPLS networks.In the UAE, sensitive industry sectors such as the public sector, oil and gas, banking, finance and insurance are all set to drive demand for cloud computing security solutions, according to Frost & Sullivan. Revenue from cloud computing security services in the UAE is set to grow from USD 8.7 million in 2012 to USD 72.3 million by 2019.To gain a competitive edge in an increasingly connected

world, more enterprises are harnessing the cloud to extend their business capabilities across an ecosystem of internal teams, suppliers, channel partners, distributors and c u s t o m e r s , ” s a i d D r. Sanjiva Weerawarana, Founder and CEO of WSO2, a Diamond Sponsor of Cloud Confex.As one of the world’s leading providers of cloud-enabled, service-oriented architecture solutions, we are proud to sponsor Cloud Confex and educate companies of all sizes about the benefits and best practices around implementing private, public, and hybrid clouds to gain a strategic advantage and drive ROI.Juniper Networks Middle East, the industry leader in delivering innovation across routing, switching, and security, will serve as Platinum Sponsor of the Cloud Confex.Cloud Confex will also host the second GITEX Cloud Awards a celebration of excellence in cloud computing recognising the advancement and contribution of cloud computing to the business and technology communities. Awards will be given out to end users in five categories including ‘Best Data Centre Infrastructure Project’,‘Best C l o u d S e c u r i t y Implementation Best Virtualisation Solution Implementation, Best Big Data Solution Project’ and ‘Best Government Implementation of Cloud Solution’. With companies allowed to nominate themselves for accolades, the nomination period is open until the end of August at www.gitex.com Running under the theme ‘ReImagining our Future’, GITEX TECHNOLOGY WEEK 2014 is set to attract more than 142,000 ICT professionals, 25,000 Clevel executives and over 3,700 exhibitors from 61 countries.

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PROPERTY NETWORK TO SHOWCASE EXCLUSIVE DEVELOPMENTS BY DUBAI PROPERTIES Flagship Projects on Sale – Starting from AED 652,000 By Qadeer Ahmad Siddiqui Dubai UAE: roperty Network, one of the leading real estate brokerage agencies in UAE, will be hosting an exclusive sales event in partnership with Dubai Properties, one of the leading property developers in Dubai to showcase premium properties by the developer to the individual and corporate investors in Abu Dhabi. The Event will be held on 6th September 2014 at the St. Regis Hotel in Abu Dhabi, Corniche Road and emphasize on some of the flagship developments including Remraam, Manzel Al Khor and Mudon.Since the announcement of the news of Dubai to host Expo 2020, the real estate industry has shown signs of promising growth with investor sentiments getting stronger by the day. As the sentiment and the prices continue to rise, this event offers the investors individual and corporate alike, to benefit f r o m t h e e a r l y trend.Investment opportunities at this exclusive event will include Remraam, an established community in Dubai Land comprising of 1, 2 and 3 bedroom apartments. The

community provides excellent rental and price growth opportunities for buyers. Its close proximity to Al Maktoum International airport and the Expo 2020 being its key demand d r i v e r s . M u d o n Townhouses and Villas are another prime property that will be showcased at the event. Located on Al Qudra Road near Dubai Motor City and Arabian Ranches. Mudon will serve as an exceptional investment opportunity for end users and investors due to its high quality standards at affordable prices. Also on display at the event will be Manazel Al Khor, a premier waterside property development located in the heart of the city - Culture Village on the Creek side offering luxurious 3 bedroom apartments overlooking the Creek.Mr. Furqan Tabani, CEO of Property Network added that “It is important to understand the value associated with the customer’s needs, funds and their thought process of making a decision. This customer oriented approach is embedded deep within our corporate policies which has enabled us to generate a loyal and extensive customer base.

AN INTERNATIONAL MONETARY FUND (IMF) TEAM VISITED DUBAI FROM AUGUST 6 TO AUGUST 18, 2014, TO CONDUCT DISCUSSIONS ON THE FOURTH REVIEW OF PAKISTAN’S IMFSUPPORTED PROGRAM UNDER THE EXTENDED FUND FACILITY (EFF) By Qadeer Ahmad Siddiqui Dubai UAE: n International Monetary Fund (IMF) team led by Jeffrey Franks visited Dubai from August 6 to August 18, 2014, to conduct discussions on the fourth review of Pakistan’s IMFsupported program under the Extended Fund Facility (EFF). Mr. Franks issued the following statement today:The IMF is encouraged by the overall progress made in pushing ahead with policies to strengthen macroeconomic stability and reviving investment and growth. Economic indicators are generally improving, with growth continuing to gain momentum, inflation on a downward trajectory, and credit to the private sector rebounding sharply. GDP growth is now expected to rise by 4.3 percent in fiscal year 2014/15 (to June 30),

compared to a provisional estimate of 4.1 percent in FY2013/14.The meetings and discussions held with Finance Minister Senator Ishaq Dar and Central Bank Governor Ashraf Wathra have been useful. The government of Pakistan’s reform program was broadly on track through end-June.The mission made excellent progress toward agreement on key policy issues going forward. Discussions will be continuing in the coming days via videoconference from Washington, D.C., with the aim of securing a timely completion of the fourth review.The mission thanks the Pakistani authorities and technical staff for their cooperation and reaffirms the IMF’s s u p p o r t t o t h e government’s efforts to implement their economic reform agenda.

ENGLAND FINED FOR MAINTAINING A SLOW OVER-RATE IN CARDIFF By Qadeer Ahmad Siddiqui Dubai UAE: he England team has been fined for maintaining a slow over-rate during the second One-Day International (ODI) against India in Cardiff on W e d n e s d a y. R a n j a n Madugalle of the Emirates Elite Panel of ICC Match Referees imposed the fines after Alastair Cook’s side was ruled to be one over short of its target at the end of the match when time allowances were taken into consideration.In accordance with ICC Code of Conduct for Players and Player Support Personnel regulations governing minor over-rate offences, players are fined 10 per

cent of their match fees for every over their side fails to bowl in the allotted time, with the captain fined double that amount.As such, Cook was fined 20 per cent of his match fee while his players received 10 per cent fines. If Cook is found guilty of one more minor over-rate offence in ODIs over the next 12 months, he will receive a one-match suspension as per the provisions of the ICC Code of Conduct for Players and Player Support Personnel.The offence is contrary to Article 2.5.1 of the code which relates to minor over-rate offences. The penalty was accepted by England without contest so there was no need for a hearing.

EMIRATES CRICKET BOARD AND ICC ACADEMY AT DUBAI SPORTS CITY ANNOUNCE NEW STRATEGIC PARTNERSHIP Agreement provides facilities and support for the UAE national team ahead of next year’s ICC Cricket World Cup By Qadeer Ahmad Siddiqui Dubai UAE: upport includes assistance from ICC Academy Head of Development Mudassar Nazar and strength and conditioning expert Peter Kelly; ICC Academy to host UAE matches against Pakistan A, a New Zealand XI and four ODIs versus Afghanistan.Dubai Sports City President Khalid Al Zarooni:This new arrangement illustrates we are the perfect location for the development of sport within the United Arab Emirates and Dubai Sports City looks forward to playing a key role in the development of UAE cricket over the coming months and beyond.ECB Chief Executive Officer David East:We have truly world-class facilities on our doorstep at Dubai Sports City and by linking up with the ICC Academy in this way we will ensure we make maximum use of them, giving us access to those facilities at a time when we are all at full throttle getting ready for cricket’s biggest showpiece.ICC Academy Manager Will Kitchen:We look forward to playing an integral role in the continuing development of cricket in the UAE not only in the short term but also way beyond next February and March’s ICC Cricket World Cup”.Dubai Sports City General Manager Sports Business Maqbul Dudhia:The ICC Academy represents the best of both worlds for cricket: a facility used by the sport’s leading teams and individuals from all over the world and, at the same time, a place where the game in this country can be developed across the board from the national team right down to grassroots level.The ICC Academy at Dubai Sports City and the Emirates Cricket Board (ECB) today

announced a strategic partnership that will play a pivotal role in preparing the United Arab Emirates (UAE) squad for next year’s ICC Cricket World Cup (ICC CWC) in Australia and New Zealand.The agreement, in the form of a rolling contract, sees the state-of-the-art facility become a hub for the squad’s training.It will also involve the ICC Academy staff, including Head of Development Mudassar Nazar, the former Pakistan all-rounder, and strength and conditioning expert Peter Kelly,assisting in the squad’s preparations for the megaevent. Mudassar will work as the squad’s batting coach and Peter will fill the role of head of sports science.The UAE side will play matches at the ICC Academy’s ovals against Pakistan A, a New Zealand XI and four One-Day Internationals (ODI) against Afghanistan during the latter part of this year.And that is on top of practice on the ICC Academy’s ‘WACA’ and ‘Gabba’ pitches, the surfaces prepared with soil from Australia, ahead of an acclimatisation tour of that country later this month, and an ICC High Performance Programme (ICC HPP) camp at the ICC Academy in November alongside the three other ICC CWC qualifiers Afghanistan, Ireland and Scotland.The ICC Academy will also play a role in assisting the ECB, its players and support staff, in an administrative capacity following the UAE’s move into the top tier of Associate cricket, including managing the ECB’s High Performance Programme. The move up to that top tier follows on from the UAE side securing ICC CWC qualification and ODI status at the ICC World Cup Qualifier event in New Zealand in January and February of this year. Dubai Sports City President

Mr Khalid Al Zarooni said:This new arrangement represents an exciting new development in the success story of Dubai Sports City.It illustrates the fact that we are not only a hub for the sporting world through our worldclass facilities such as the Dubai Sports City Football Academy, the ICC Academy and the Butch Harmon School of Golf but also that we are the perfect location for the development of sport within the United Arab Emirates.Through this partnership, Dubai Sports City looks forward to playing a key role in the development of UAE cricket over the coming months and beyond.ECB Chief Executive Officer David East said: We are delighted to formalise this arrangement with the ICC Academy at Dubai Sports City.The ECB and the UAE national team has already made enormous strides in the past year with qualification for the ICC World Twenty20 and the ICC Cricket World Cup.This agreement will provide us with a fantastic set of resources to continue that progress.UAE National Coach Aqib Javed, an ICC Cricket World Cup winner with Pakistan the previous time the tournament was staged in Australia and New Zealand in 1992, said:This is great news.The fact we are holding training sessions at the ICC Academy which has all manner of the latest technology and resources to assist us can only benefit the

players and me as we seek to develop and also to get ready for the ICC Cricket World Cup.And from a coaching and administrative point of view, to have access to people like Mudassar and Peter will allow us to develop at a rapid rate over the coming months.ICC Academy Manager Will Kitchen, who will manage the UAE’s High Performance Programme as part of the new arrangement, said: “Agreements like this are a key part of what the ICC Academy can do assisting in the development of top Associate sides like the UAE.We will be providing facilities, expertise, staff and resources for the UAE, as well as the other High Performance Programme countries involved in the ICC Cricket World Cup during a HPP camp in November, and we look forward to playing an integral role in the continuing development of cricket in the UAE not only in the short term but also way beyond next February and March’s ICC Cricket World Cup.Dubai Sports City General Manager Sports Business Maqbul Dudhia said:Dubai Sports City is proud to be the location for the ICC Academy, a truly world-class facility.It has already been utilised on numerous occasions by Full Member countries including Pakistan, Sri Lanka, Australia, England, South Africa and the West Indies as well as Pepsi Indian Premier League franchise teams, and will be further utilised by Pakistan, Australia and New Zealand later this year when international cricket returns to the UAE after the summer break.We look forward to this agreement being the start of a long and fruitful relationship between the ICC Academy at Dubai Sports City and the Emirates Cricket Board as all go from strength to strength.

ANNOUNCING ASUS TRANSFORMER BOOK FLIP Innovative laptop with 360-degree rotating touchscreen that flips in an instant for use as a powerful laptop, a responsive tablet, or anything in between By Qadeer Ahmad Siddiqui Dubai UAE: SUS Transformer Book Flip was announced today, a stylish, innovative and affordable Windows 8.1 laptop with a remarkable hinge design that enables the screen to be set at any angle between zero and 360 degrees. Flip is incredibly versatile, and can be used as a powerful laptop, a responsive tablet, or anything in between.Flip is powered by Intel® Core™ up to i7 processors and up to NVIDIA® GeForce® GT840M discrete graphics for seamless multitasking and outstanding performance, whether for productivity, entertainment or playing the latest games. And with two screen sizes available 13.3 inches & 15.6 inches there’s a Flip for everyone!Flip for computing freedom:ASUS Transformer Book Flip features a bright and clear HD 1366x768 touchscreen with a cleverlyengineered hinge that allows the user to rotate it freely up to 360 degrees from the fullyclosed position. Four gears in

the hinge provide a smooth, step-less moveme n t , ensuring that the screen stays exactly where the user wants it while making it effortless to adjust.From standard laptop mode, it’s easy to flip the screen instantly to suit whatever task the user wants to perform whether it’s a media stand for watching a movie or viewing photos, a shared viewer for easy collaboration with friends, family or colleagues, or a tablet for playing the latest games. An automatic keyboard and touchpad lock is activated whenever Flip is used in non-laptop modes, so users won’t have problems with unwanted input.Exclusive ASUS Splendid technology gives rich, deep and vibrant colors to ensure a visually stunning experience for any kind of content.Stylish, powerful, and with incredible sound:Flip is full of clever ASUS engineering, but it’s also designed to be smart

and stylish, with a hairlinetextured finish for a touch of l u x u r y. T h e c o m p a c t aluminum chassis gives Flip strength, durability and elegance.The seamless onepiece chiclet keyboard is ergonomically designed for optimum typing feel, and the large multi-touch touchpad supports Smart Gestures for precise and natural fingertip control.Flip’s incredible design is complemented by superior performance. It uses powerful, energyefficient Intel® Core™ up to i7 processors for superior multitasking and effortless productivity, while the up to NVIDIA GeForce GT840M discrete graphics with 2GB of video memory give Flip more than enough graphics power for smooth video playback or playing the latest games.Exclusive ASUS SonicMaster audio gives Flip the best audio experience in its class. With larger speakers and resonance chambers than standard laptops, the audio quality is

spectacular. Users will experience deeper and richer bass, a wider frequency range,distinct vocals, and pristine clarity. This makes Flip a perfect multimedia partner, with every song, movie or game sounding better thanks to its carefully balanced and dynamic audio.Store everything, share anything:Each ASUS Transformer Book Flip includes ASUS WebStorage, giving users free access to the most complete platform for online living. Files and documents are accessible anywhere from a host of devices. With ASUS cloud services, convenience and intuitive is the main priority, offering users easy storage, sharing, and syncing of everything from business presentations to photo albums and favorite m u l t i m e d i a content.AVAILABILITY & P R I C I N G : A S U S Transformer Book Flip will be available in Middle East from end of August 2014. Please contact your local ASUS representative for further information.

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Azad News UAE 22-31August 2014, 5 Dhul-Qi'dah 1435

BUBBLORANGE BRUNCH AT CENTRO BARSHA This is what happens when you let your chefs loose to play around in the kitchen.

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excellent selection of house beverages including bubbly. Date:Every Friday from 12 September 2014 onwards Timing: 12.30- 04.00 pm Location: c.taste restaurant, Centro Barsha Hotel, next to Mall of Emirates Prices:AED 115 with soft drinks, AED 185 with unlimited selected house beverages.Prices include 10% municipality fee and 10% service change. Type:Open buffet for salad, starters and desserts with an à la carte menu for your main dish.

CITYMAX HOTELS TO ADD 700 ROOMS IN THE UAE BY 2017 By Qadeer Ahmad Siddiqui Dubai UAE: itymax Hotels, a UAE home-grown mid-market brand, has three exciting new p r o j e c t s u n d e r development in the UAE, all scheduled for completion by 2017.All three new hotels will reflect similarities in exterior design with each also incorporating features such as a roof top pool, bar and sun deck. Room interiors are currently under design and will all be an average of 25 sqm in size.On the UAE hospitality scene since 2009, Citymax Hotels has been instrumental in s u p p o r t i n g t h e development of the UAE as an affordable destination, widening the appeal of the city to a variety of different market groups. Promising value for money with a desirable combination of business and leisure features, Citymax Hotels understands the needs of the modern traveller and is committed to providing quality accommodation to the growing number of international travellers and local guests at affordable rates.With mid-market hotel development high on the agenda for both government and private sectors in the UAE, Citymax Hotels is currently expanding its successful business model within the UAE with plans to reach out into the GCC in the next few years” comments COO Russel Sharpe.Citymax Hotels Al Barsha will be welcoming a new tower by 2016. Located close to the existing property it will feature 120 rooms with City Cafe – the all day dining restaurant concept for the group plus one additional Bar. Integrated into the existing operation, guests staying at either hotel will be able to dine in the various outlets and charge it to their room.The next to open will be Citymax Hotels

By Qadeer Ahmad Siddiqui Dubai UAE: he unique Creekside J a p a n e s e Restaurant at Sheraton Dubai Creek Hotel & Towers has proved a fast favourite amongst residents and visitors of Dubai, shooting up TripAdvisor’s list of Best Restaurants in Dubai within four months of reopening.Famed for its true taste of Japan and Asia, theatrical live-cooking stations and fantastic views of the Creek, Creekside is now ranked at #10 on the list, after appearing at #209 following the hotel’s reopening on 9 April that included refurbishing the hotel’s dining venues.We are delighted to see diners choosing Creekside Japanese Restaurant as one of the best in Dubai, and being recognised so quickly as one of the top 10 restaurants in the whole of Dubai on Trip Advisor is a true honour,said Stuart Sage, Executive Chef, Sheraton Dubai Creek Hotel & Towers.We believe we have a truly unique offering with a creekside venue, unrivalled dining options and a more than 35year history of delivering warm hospitality at the hotel, and recognition of this kind, directly from our guests, reinforces our

By Qadeer Ahmad Siddiqui Dubai UAE: hat are the common health problems once faces during summer? Please name atleast 5 in detail along with their causes. How can one treat or avoid it? •Dehydration: Dehydration can happen quickly and suddenly during summer, especially with old people and children. Also after a heavy exercise. To Avoid/ treat: Drink lots of water to stay hydrated •Heat stroke: It is a very serious condition that is characterized by high body temperature, confusion, short rapid breathing, sweating and fast pulse. In case of a heat stroke, the person needs to call the emergency. To Avoid/ treat: Stay away from the direct sun ray and heat. •Food poisoning: If the food is not well protected, refrigerated properly, and kept away from the heat; it can cause food poisoning To Avoid/ treat: keep food away from high temperature areas. •Eye damage: The heat can lead to the dehydration of the eyes. To Avoid/ treat: Always have sunglasses on. Car accidents: the drivers are less focused because of the heat To Avoid/ treat: Avoid driving during the peak hours of heat Which are the common skin problems during summer? How can one treat or avoid it?

CLUB CARLSON RECOGNIZED AMONG TOP HOTEL REWARDS PROGRAMS BY U.S. NEWS AND WORLD REPORT By Qadeer Ahmad Siddiqui Dubai UAE: lub CarlsonSM, the global hotel rewards program from Carlson Rezidor Hotel Group, has been ranked among the top five hotel rewards programs by U.S. News and World Report. The publication evaluated 17 hotel rewards programs and used five key criteria to determine the best: network size, property d i v e r s i t y, g e o g r a p h i c coverage, additional benefits and ease of earning free nights. The

commitment to being home to some of the best food in D u b a i , S a g e said.Creekside recently launched its traditional sushi and Japanese beverage pairing menu, where diners will be seated at a specially-decorated table in prime position, featuring traditional Japanese beverages on ice for tastings from light to heavy. The beverages accompany a menu of similarly ranging delectable dishes including salmon sashimi, gunkan, salmon roe and tobiko, and temaki shrimp tempura. The special package is priced at AED 140 per person and is available now daily.The restaurant also offers an allseafood BBQ buffet every Tuesday night that was brought back by popular demand, whereby guests can enjoy a fantastic array of seafood items fresh off the grill. Starting from only AED 240 per person (3 different package options available), it represent

fantastic value for money. The unique Creekside Japanese Restaurant at Sheraton Dubai Creek Hotel & Towers has proved a fast favourite amongst residents and visitors of Dubai, shooting up TripAdvisor’s list of Best Restaurants in Dubai within four months of reopening.Famed for its true taste of Japan and Asia, theatrical live-cooking stations and fantastic views of the Creek, Creekside is now ranked at #10 on the list, after appearing at #209 following the hotel’s reopening on 9 April that included refurbishing the hotel’s dining venues.We are delighted to see diners choosing Creekside Japanese Restaurant as one of the best in Dubai, and being recognised so quickly as one of the top 10 restaurants in the whole of Dubai on Trip Advisor is a true honour,said Stuart Sage, Executive Chef, Sheraton Dubai Creek Hotel & Towers.We believe

we have a truly unique offering with a creekside venue, unrivalled dining options and a more than 35year history of delivering warm hospitality at the hotel, and recognition of this kind, directly from our guests, reinforces our commitment to being home to some of the best food in D u b a i , S a g e said.Creekside recently launched its traditional sushi and Japanese beverage pairing menu, where diners will be seated at a specially-decorated table in prime position, featuring traditional Japanese beverages on ice for tastings from light to heavy. The beverages accompany a menu of similarly ranging delectable dishes including salmon sashimi, gunkan, salmon roe and tobiko, and temaki shrimp tempura. The special package is priced at AED 140 per person and is available now daily.The restaurant also offers an allseafood BBQ buffet every Tuesday night that was brought back by popular demand, whereby guests can enjoy a fantastic array of seafood items fresh off the grill. Starting from only AED 240 per person (3 different package options available), it represent fantastic value for money.

HEALTH PROBLEMS THAT AFFECT PEOPLE IN UAE DURING THE SUMMER Attributed to: Prof. Dr. Elham Abd El Zaher, Consultant - Dermatology and Venereology, Burjeel Hospital Ras Al Khaimah, centrally located by the creek in the Al Nakheel area of the city. Close to Manar Mall and only 15 minutes from RAK Airport, the hotel will cater to both business and leisure travellers with meeting rooms high quality restaurants, roof top swimming pool and exclusive beach access.By 2017, the new property located in the rapidly developing Business Bay will be ready to welcome guests. With a light, airy 2storey high atrium lobby, 3 restaurants and bars plus meeting rooms and extensive banqueting facilities, Citymax Hotels Business Bay will set new standards within the budget h o t e l category.Distinguished by its high quality restaurant outlets, Citymax Hotels will also be developing additional new concepts to appeal to the new millennial traveller as well as rolling out existing brands in the new properties.At Citymax Hotels we offer great value. Our outstanding comfort, service and facilities are those of a four-star hotel yet at affordable prices with extraordinary value for money. Citymax Hotels are designed to trim the costly frills and redirect savings to guests without sacrificing comfort, design and f u n c t i o n a l i t y. s a y s Sharpe.The budget hotel category will be one of the most fiercely competed categories in the region in the coming years” he predicts.

rankings were announced on August 5, 2014.We strive to offer one of the most rewarding loyalty programs in the industry and we are honored to be recognized by U.S. News and World Report as a top program,said Rachael Marret, senior vice president, Customer Engagement, Carlson Rezidor Hotel Group. “This recognition reinforces our commitment to offering our members benefits that go above and beyond hotel stays.Member benefits that position Club Carlson at the

TADWEER HOSTS FUN ACTIVITIES FOR CHILDREN ON ENVIRONMENT CONSERVATION AT ABU DHABI LIBRARY FESTIVAL

CREEKSIDE JAPANESE RESTAURANT AT SHERATON DUBAI CREEK PROVES FAST FAVOURITE AMONGST DUBAI’S DINERS Live-Cooking Japanese Venue Hits Top 10 on TripAdvisor’s ‘Best Restaurants in Dubai’ Within Four Months of Re-opening

By Qadeer Ahmad Siddiqui Dubai UAE: verything has gone distinctly orange. The chefs at c.taste restaurant have insisted on adding some zest and colour to our new Friday Brunch; BubblOrange. Starters, savory dishes and sweets have all been created in vibrant hues of orange.The BubblOrange Brunch at Centro Barsha offers an open buffet for starters, salads and sweets with an à la carte menu for you main dish for the price of AED 115 with soft drinks, or AED 185 including an

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top of U.S. News and World Report’s list include: free Award Nights starting at just 9,000 points with no blackout dates on standard rooms, free Internet for members at Carlson Rezidor hotels worldwide, valuable redemption options such as prepaid cards and gift cards, airline partners, charitable donation partners, and the ability to earn Elite status with just 15 Eligible Nights or 10 Eligible Stays per year. For more information, visit www.clubcarlson.com.

•Sun burn: It occurs mostly to people with less melanin (people with light skin color) however it can still occur to others with darker skin color. It would look like chemical burn and blisters To Avoid/ treat: It is essential to use sunscreen before being exposed to the sun. After sun exposure a person need to have a Full body bath and after-sun moisturizing. •Summer rash: Excessive sweating caused by the heat could cause a rash or even reach the stage of eczema. To Avoid/ treat: Wearing thick clothes. Person should wear light clothes and take a shower after sweating or being exposed to high temperature. •Summer acne: Mostly occurs to women who apply heavy makeup. The makeup blocks the pores and with high temperature the pores will not be able to breathe. To Avoid/ treat: Applying heavy makeup. Deep face clean is required during the summer. One should apply light foundation and makeup. It is essential to clean the face properly after that with special cleanser. • Dry skin: Skin because of dhydration. To Avoid/ treat: One should use moisturizers, and ensure drinking lots of water. •Skin Fungal Infection: Fungal infection can increase. To Avoid/ treat: To treat, keep the skin clean. •Athlete foot: Fungus in the foot,

To Avoid/ treat: Keep the foot dry. Dry the foot with disposable tissue. •Skin cancer: It occurs mostly to people with less melanin (people with light skin color) however it can still occur to others with darker skin color To Avoid/ treat: It is essential to use sunscreen before being exposed to the sun. Avoid the sun at its peak hours. What precautions should one take as the summer season starts? •Drink a lot of fluids specially water to stay hydrated •Must wear very light clothes •Take regular showers during the day •Avoid being exposed to the sun during its peak hours 10 am to 4 pm •Eat healthy food Do sunscreens or other sun protection methods work? Sunscreens are effective if the right sunscreen is used in the right way. What to choose? The best choice is to get the broad spectrum sunscreen protection from UVA & UVB rays with the SPF being 30+ onwards. It should also be fragrance free. How to apply? •Clean skin before applying the sunscreen. •Put first layer of sunscreen half an hour before going outdoor. •Once outdoor, apply a second layer of sunscreen. •It should be re-applied every 2 hours •In case of washing the skin or drying the skin with towel, again a layer of sunscreen

needs to be applied. When should one avoid going out in the sun? When is the sun’s rays strongest? What happens if one is exposed to harsh sun rays? Avoid sun exposure between 10 am – 4 pm. Instead, look for shady places The direct sun exposure can cause sun burn, eczema, heat stroke, dry skin, eye damage, skin cancer. Which foods should one eat or avoid during summer time? And why? Please name atleast 5 of each. •Almonds (nuts): contains omega 3 , protein, vitamin E, calcium and zinc (helpful for the skin) •Avocado: contains vitamin a, c and e, iron, potassium (neutralizing to the cell damaging free radicals) •Blue berries: contains antioxidants •Pineapple: contains alpha hydroxy acids •Salmon: contains omega 3, zinc •Water •Food such as: oyster, liver, baked beans, lean beef and lamb Avoid:•Beverages such as: coffee and tea •Food such as: Spicy food, oily junk food, sauce, rich meals (fried fish & chicken)

By Qadeer Ahmad Siddiqui Dubai UAE: adweer (Center of Waste Management Abu Dhabi), is hosting a series of fun activities on environment conservation for children at Abu Dhabi Library Festival that is set to conclude end of August.Hosted by the Abu Dhabi City Municipality in collaboration with the To u r i s m a n d C u l t u r e Authority, the festival seeks to raise awareness on the benefits of reading and adopting a sustainable way of life during the school summer holidays.Tadweer’s outreach activities as part of the festival include sessions on the importance of hygiene and environmental conservation. Simple to adopt practices on reuse and recycling are also being highlighted to encourage the reduction of waste generation.The significance of waste segregation at source using colour-coded trash cans - green containers for recyclable waste such as paper, tin cans, glass and plastic and black containers for waste that cannot be recycled – are also being communicated to the young audience at the festival.The Tadweer team is additionally distributing ‘Khadra and Soudeh’ cartoon CDs to encourage the effective segregation of waste. Participants are also being given the chance to win prizes during the competitions held throughout the festival.Khaled Al Bloushi, Public Awareness Section Head at Tadweer (Center of Waste Management - Abu Dhabi), said: “Our participation in the Library Festival follows last year’s successful collaboration and reiterates our commitment and responsibility to this critical segment of society children. Tadweer understands the importance of joint action to push forward innovation and excellence among our children. Establishing the reading habit as part of the

child’s daily schedule is important for the development of cognitive perceptions.Through such activities, we also seek to raise awareness on the need to preserve and protect the environment from harmful pollutants, and eventually set the stage for creating a sustainable, clean and safe environment that we can all be proud of.Fatima Al Harmoudi, Public Awareness Officer Tadweer (Center of Waste Management - Abu Dhabi), said:Through entertainment programs and a variety of educational and cultural activities, Tadweer is encouraging children to strengthen their reading skills. We are also motivating our young audiences at the festival to get curious and ask more questions, even as they enjoy a range of exciting g a m e s a n d competitions.Tadweer is equally keen to educate parents on the importance of instilling a love for the environment in children and helping them take ownership for maintaining the general cleanliness of the city. We encourage all residents and visitors to the emirate to dispose of their waste in the designated areas.Tadweer (Center of Waste Management - Abu Dhabi) is keen to participate in all community-based initiatives and play an active role in influencing social behaviour for the ultimate benefit of the l a r g e r g e n e r a l public.Through forging collaborations with public and private sector institutions and entities, Tadweer aims to achieve a sustainable environment in Abu Dhabi as envisioned by Abu Dhabi Vision 2030.

ALSTOM AND HUAWEI LAUNCH THE FIRST LIVE 4G PILOT FOR CBTC2 By Qadeer Ahmad Siddiqui Dubai UAE: lstom launches an LTE (4G) pilot for the metro market to demonstrate the performance of a multiservices broadband radio network. Alstom has been working on LTE since the technology has been available from the telecom industry. This pilot will be u s i n g H u a w e i ’ s LT E technology following the M e m o r a n d u m o f Understanding (MoU) signed between the two companies in April 2014.Alstom and Huawei are now ready to test the new equipment on tracks at Alstom’s Valenciennes site (France). Huawei will provide the LTE network while Alstom will provide the train and LTE-compliant onboard equipment. With LTE, rail customers benefit from operating a single wireless infrastructure that

provides mission critical voice communication, secure train signalling according to the CBTC standard and broadband data communication such as live video streaming of surveillance cameras and Passenger Information System. This will result in lower cost for the operator, more fluid and quicker passenger information and higher train availability.This solution complements Alstom’s world leading CBTC solution Urbalis . By the end of 2014, Alstom will be able to supply LTE technology in a converged and powerful multi-service solution. Huawei’s LTE solution has already been successfully deployed in a number of rail projects and the integration with Alstom’s CBTC solution Urbalis underlines the suitability of LTE as a converged network for rail operations.

DUBAI SUMMER SURPRISES By Qadeer Ahmad Siddiqui Dubai UAE: ubai Marina Mall will be home to an array of world-class entertainment during

the annual Dubai Summer Surprises 2014. From Pakour workshops, to colouring and arts & crafts for children, little ones will have a truly

fascinating time at Dubai Marina Mall. Parkour Performance: Date: Friday and Saturday Time: 6pm to 7:30pm Parkour Workshops:

Date: Sunday to Wednesday Time: 6pm to 7:30pm Toddler Play Zone for Colouring Date: Daily Time: 6pm to 8pm

Toddler Play Zone for Arts & Crafts: Date: Daily Time: 6pm to 8pm Stilt Walkers: Date: Thursday Time: 7:30pm to 9pm Hedge Men Roaming Act: Date: Saturday Time: 7:30pm to 9pm Aerial Act Date: Friday Time: 8pm to 9pm For more details, please call 04 4361020

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REGIONAL NOC’S REVISIT THEIR OPERATIONAL STRUCTURE IN LINE WITH INTERNATIONAL DEVELOPMENTS By Qadeer Ahmad Siddiqui Dubai UAE: he Valdez oil spill of 1989 was the trigger for international energy companies to re-examine how they structured their operations. Heavily capitalized with a high-risk profile, the oil and gas industry realised they needed to change their management ethos to avoid costly incidents and remain competitive. Middle East energy operators, benefitting from the experience of their international counterparts, are now doing the same.One such company leading the way is The Bahrain Petroleum Company (BAPCO).Utilising the experiences of Chevron, BAPCO has developed and implemented an Operational Excellence Management System and are officially supporting the upcoming Operational Excellence Middle East Forum. To be held at the Intercontinental Regency Hotel in Bahrain, the Forum will be taking place from the 28–30 September in Manama.Organised by The Energy Exchange and World Refining Association the event will be held under the patronage of the National Oil and Gas Authority of Bahrain. Speaking about the reason for hosting the event in Bahrain, Maxwell Thompson, conference director for The Energy Exchange, said:The commitment of Bahrain to Operational Excellence is in line with its standing in the 2014 Index of Economic Freedom Report which highlighted the country’s competitive and efficient regulatory environment, and which is also reflected through the country’s petroleum sector which accounts for 60% of export receipts and 70% of Government revenue”.A number of projects within this sector such as the new crude oil pipeline between Saudi Arabia and Bahrain, the modernization of the Sitra Refinery and the offshore LNG import terminal are part of the revitalization of Bahrain’s hydro-carbon industry and make Bahrain a dynamic and logical choice for the second edition of Operational Excellence Middle East,continued Maxwell.The first day of the main conference will be opened with an official address given by H.E. Sheik Ahmed bin Mohammed Al Khalifa, Minister of Finance and Minister in Charge of Oil & Gas Affairs for the Kingdom of Bahrain. A key focus of the programme on day one will be mapping how the region’s operators are implementing

operational excellence today and what they have learned from the experiences of their International counterparts. With industry representatives from Bahrain, Oman, Kuwait, Qatar, Saudi Arabia and the United Arab Emirates as well as India, Canada and the United States the programme will also address the future of Operational Excellence and how it is evolving to ensure c o n t i n u o u s improvement.The second day of the conference will examine the three key principles of Operational Excellence: leadership, management of people and change before moving on to address a major concern for operators within the region asset integrity, reliability and maintenance. Preceding the main conference, Gary Downs, former Lean Master Technical Authority with Shell and now Oil & Gas Lead for Secora, will deliver a master class addressing the practical approaches to increasing productivity, while reducing waste. Using interactive exercises alongside multiple case studies Gary will demonstrate successful approaches that have been employed and that deliver sustainable benefits.Keynote speakers sharing their insight and experience at Operational Excellence Middle East include: Hafedh Al-Qassab, General Manager, Refining Division, Bahrain Petroleum Company; Dale McNeil, Continuous Improvement Advisor, Imperial Oil; Jay Raj, Specialist Engineer Reliability & Maintenance Engineering Support Division, Qatar Gas; Mohammed Al Hinai, Head of Risk Management, Oman Oil Company; Jassim Darwish, Head of EHS, GPIC; Aref Al Awadi, Senior Leader Business Process Development, PIC; Waddah Al Hashemi, Head of EHSQ Compliance, ENOC; Mark Hodgkinson Operational Excellence Head, Bahrain Petroleum Company; Elyas Mandourah, Manager Support Services Maintenance Department, PetroRabigh and more.International technology providers including Honeywell, Dupont, and Petro IT will also be providing insight on leveraging technology to maximize operational excellence initiatives further highlighting the aim of the conference to provide a comprehensive programme for those already involved in operational excellence as well as those about to begin the journey.

GULF AIR RESURGENCE CONTINUES APACE WITH LATEST IT OVERHAUL Bahrain’s National Carrier Turns to F5 to Optimize Critical Business Application Availability, Reliability and Security STORY HIGHLIGHTS •Gulf Air consolidates existing systems to improve efficiency, lower Total Cost of Ownership (TCO) and pave way for future growth. •Project is latest in long line of strategic IT decisions •Continued investment in IT highlighted as key to company’s growth plan. By Qadeer Ahmad Siddiqui Dubai UAE: ulf Air’s tech-driven transformation continues apace, with significant new efficiency enhancements for internal and external workers announced today.Bahrain’s national carrier has enlisted global Application Delivery N e tw orki n g l e a d e r F5 Networks (NASDAQ: FFIV) to optimize the availability, reliability and security of around 100 critical business applications, enabling employees to better connect, collaborate and innovate both within and outside the organization. The news follows Gulf Air’s May announcement that its 2013 restructuring strategy has helped to deliver a 52% reduction in annual losses and the company’s best financial performance in eight years.The partnership with F5 will entail Gulf Air consolidating existing systems and paving the way for future growth by deploying F5® BIG-IP® Local Traffic Manager™ (LTM) to simplify, automate, and customize application delivery. It will also deploy F5’s BIG-IP® Access Policy

Manager® (APM), a flexible, high-performance access and security solution that provides unified global access to applications and the network.In addition to boosting overall operational efficiency and slashing total cost of ownership (TCO), F5’s solutions will scale to handle Gulf Air’s future growth trajectory, enabling the airline to tap into the benefits of emerging technologies such as Software Defined Networking (SDN).Gulf Air is all about continuous improvement that not only meets today’s challenges head on, and with minimal waste, but also anticipates the future. F5 gives us the freedom to evolve at pace and ensures that our service delivery is the best it can

possibly be,said Maher Salman Al Musallam, Acting CEO, Gulf Air.Dr. Jassim Haji, Director of Information Te c h n o l o g y, G u l f A i r, added:Gulf Air’s transformation into one of the region’s most technology-savvy companies is at the heart of our growth strategy. F5’s solutions introduce a new and essential level of flexibility for our workers in a secure, efficient and eminently scalable manner. It also saves us a considerable amount on TCO by consolidating e x i s t i n g systems.Technology is at the forefront of Gulf Air’s recent resurgence, which has been driven by a number of major cost-saving initiatives delivering 28%

cost-savings year-on-year and a 14% passenger yield increase between 2012 and 2013. In March this year, it received IDC’s Best Innovation Award for its open-source Big Data cloud solution featuring Arabic sentiment analysis – the fifth such accolade in less than a year.Gulf Air’s cutting-edge credentials also include becoming the first private organization in Bahrain to introduce Private Cloud Computing and, in June this year, it became the first company in the region to achieve a hat-trick of ISO certifications for its IT operations to include Quality Management, Service Management and Information Security Management Systems.Gulf Air is a shining example in the Middle East of a company that has used IT in an innovative and costeffective way to achieve extraordinary results,said Diego Arrabal, VP, Southern Europe and Middle East at F5.F5 is proud to contribute to Gulf Air ’s ongoing success story, and put in place a future-proof platform that can scale and adapt to emerging technology and business initiatives.

AN ITALIAN SUMMER IN CIPRIANI YAS ISLAND Cool, marine-front Italian dining in Abu Dhabi’s very own Yas Island By Qadeer Ahmad Siddiqui Dubai UAE: ith the sizzling temperatures known to soar in the Middle Eastern region, the coolest place to take refuge this summer is the Italian fine dining restaurant Cipriani Yas Island which offers a refreshing and enticing array of seasonal dishes and beverages in the breezy, marine-front setting.The birthplace of the world renowned ‘Carpaccio’ presents a summer surprise of exquisite dishes made from the freshest summer ingredients, transporting its guests to the Italian countryside with an unrivalled culinary journey. To rouse your appetite, start with the Artichoke salad with Av o c a d o a n d s h a v e d Parmesan. This palateteaser is made from juicy, tender artichoke hearts and creamy avocado chunks, topped with generous Parmesan shavings, all mixed with a zesty citrus dressing and a sprinkling of

parsley. Try a northern house favourite of Risotto ‘alla Primavera’, a sinfully creamy dish made with Carnaroli rice (known as the ‘king of the rices’) and a vibrant mix of fresh green asparagus, zucchini, artichokes, leeks, string beans and mushrooms. Alternatively, Italy’s coast comes to life with the Pan Seared Salmon with Green Asparagus and Cherry Tomatoes. This delicacy is a glorious combination of perfectly seared and tender salmon served with a side of asparagus and topped with tangy, plump cherry t o m a t o e s f o r a mouthwatering sensation. No meal is complete without that last sweet indulgence to round up a

sensational dining experience. Whether it is the light Lemon Sorbet to cleanse your palate or the wickedly divine VenetianTiramisu layered w i t h f l u f f y, w h i p p e d mascarpone cheese, each dish leaves little to be desired after each wonderful bite.To revitalise and rehydrate, Cipriani Yas Island’s delightful range of beverages are the perfect r e m e d y t h i s s u m m e r. Having created iconic sensations such as the ‘Bellini’ that have taken the world by storm, Cipriani charms the region’s most discerning guests with an impressive set of summer refreshments. For a cool summer sipper, the Virgin Bellini’s fragrant white

peach puree topped with soda water is always a popular choice. Or opt for Desert Rose with its mélange of fresh watermelon and litchi juice with a twist of lime. Just as the name implies, Cipriani’s Tropical Dream is an exotic number which combines the freshest kiwi, pineapple and orange juices, complete with a little kick of Cinnamon syrup. Whether it is to catch up with friends over a drink or celebrate the famed August festival Ferragosto with an Italian feast Cipriani Yas Island offers a chic, trendy hangout by the glittering harbor for an authentic dining escape.

EPOC MESSE FRANKFURT ON TRACK FOR ANOTHER RECORD YEAR Leading trade fair organiser’s events in first six months of 2014 feature 4,763 exhibitors, attracting 91,709 visitors By Qadeer Ahmad Siddiqui Dubai UAE: eading trade fair and conference organiser Epoc Messe Frankfurt is on course for another standout year, riding on the record-breaking double digit growth of its events over the first six months of 2014.The company’s exhibitions for the first half of the year, including Intersec, Paperworld and Playworld Middle East, Beautyworld M i d d l e E a s t , Automechanika Dubai and Hardware+Tools Middle East featured a combined 4,763 exhibitors – an average 18.5% growth yearon-year. The six events also together attracted 91,709

bringing the best of t h e M e s s e Frankfurt brands to the region as we continue to evaluate and refine our existing events portfolio to cater to the needs of the market.Messe F r a n k f u r t organised a total of 113 trade fairs and exhibitions worldwide, in addition to 256 congresses and other events. These were attended by some 79,600 exhibitors and 4.3 million visitors.A total of 36 trade fairs and exhibitions took place at the company’s Frankfurt base including 16

SUPPORTING THE OMANI WORKFORCE Arabian Hospitality Served by Omanis through “Duroob” Programme By Qadeer Ahmad Siddiqui Dubai UAE: alalah Rotana Resort continues to expand their team of professionals with a growing number of Omani nationals through the " D u r o o b ” programme, which aims to increase the rate of Omanisation at the resort.The breathtaking resort on the sandy white shores of the renowned Salalah Beach boasts 400 rooms and suites with unrivalled children’s facilities and decadent restaurant outlets serviced by the Salalah Rotana Resort

dedicated family of professionals that are unmatched in their warm Omani hospitality.We have put more initiatives in place to increase the search and recruitment of Omani c i t i z e n s . Wo r k i n g i n Salalah shares similarities with working in the GCC region, in that the government encourages its initiative to employ a minimum number of its citizen. The Omani government assists us with the designation of its citizen for certain specialised positions w i t h i n v a r i o u s organisations including Salalah Rotana Resort,” comments Claudio Melli, General Manager of Salalah Rotana Resort.He went on to say: “The "Duroob" programme has been developed by Rotana for all its hotels across the Gulf countries. Oman is overflowing with talent and we are proud to offer Omani citizens opportunities to prosper

and grow, which confirms Salalah Rotana Resort commitment towards Omanisation and the great attention we offer our team

to ensure they contribute significantly to enhancing the positioning of the hotel.In addition to being a fast track development programme that will be a drive the local talent to grow faster within the hospitality industry, the

“Duroob” programme addresses unemployment among citizens by bridging the gap between local and foreign workers in the labor market. This programme is instrumental in helping young national secure jobs by providing them with the necessary training and work experience to understand the working environment and be motivated to pursue a career within this industry.Many efforts are being made to encourage further additions of Omani citizens to the team including fruitful collaborations with the Ministry of Manpower. The Omani government assists in providing the resort’s HR team with potential c a n d i d a t e s f o r consideration and interview purposes. While the resort’s recruitment representatives actively participate in the hosted Ministry of Manpower Recruitment Days.

BUILD-A-BEAR WORKSHOP SPREADS SMILES TO CHILDREN AT THE OCCASION OF EID-AL-FITR IN UNITED ARAB EMIRATES By Qadeer Ahmad Siddiqui Dubai UAE: uild-A-Bear Workshop® with stores throughout the GCC, is one of the most popular the destinations for children where they make their very own stuffed toys

thinking about them. The happiness doubles when it’s shared with people who need it the most and even more so amongst strangers. The aim of this programme was to spread joy and positivity amongst the patients. “We’re a company with heart and this programme is a way for us to give something back to the community” said Paul Marks, BuildA - B e a r Workshop G e n e r a l Manager. Build-A-Bear Workshop® strives to try and make a difference to the lives of children throughout the world and closer to home, in all the communities in where we operate. Through the kindness of our Guests who support us by buying our special charity donation bears, and our partnerships with local charities, we always aim to operate in a way that engages with society and gives as well as receives. As we start to grow in United Arab Emirates we aim to increase our engagement with the community even more” said Paul Marks, Build-ABear Workshop General M a n a g e r. B u i l d - A - B e a r certainly succeeded in bringing a little happiness and joy to these brave children. It’s important not simply to have good intentions, but to carry them out and this was reflected by their effortless campaign bringing a ray of hope and light across by the simple act of giving.

with a wonderful array of special bear clothing and accessories. Build-A-Bear Workshop, to mark the festive season of Eid-Albusiness events serving the Fitr, also a season of wider Middle East.This sharing and giving comes as parent company distributed hundreds of Messe Frankfurt GmbH bear to sick children all announced at a press around the region’s top conference in Frankfurt this hospitals and children’s month that it set a new sales support organizations. record of 544.8 Over 150 Bears were million euro in distributed by their very 2013.Epoc own Mascot Bearemy who M e s s e travelled to meet his new Frankfurt, the friends throughout Dubai, Dubai-based Bahrain, Kuwait and s u b s i d i a r y, Oman. This would not have along with other been possible but for the subsidiaries in tremendous co-operation the EMEA of Latifa Hospital under the r e g i o n , Dubai Health Authority, including those United Arab Emirates.It’s trade visitors from across in Italy, France, Russia and events organised by the not easy to imagine the the world, an average Turkey, contributed 49.9 Messe Frankfurt Group festive occasion of Eid-Algrowth of 13.5% year-on- m i l l i o n e u r o o f t h a t itself which played host to Fitr without getting year. With sales revenue figure.We are extremely some 19,320 exhibitors and presents from our family growing at a Combined pleased with the response 744,000 visitors in all. and the purpose of Annual Growth Rate of 17% our events have received in A c c o r d i n g t o M e s s e distributing presents to the over the last five years, the the Middle East from both Frankfurt President and sick children in Latifa continued success of Epoc our exhibiting partners and CEO, Wolfgang Marzin, the Hospital. Build-A-Bear Messe Frankfurt’s shows the wider trade community,” group’s outlook and proven Workshop made sure that underlines its growing said Ahmed Pauwels, CEO corporate policy is centred they didn’t miss out to show stature as the premier of Epoc Messe Frankfurt. on being sustainable in its that people outside of their organiser of trade and “We will continue to work on actions and investments close family circle are also azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg3)

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without compromising profitability. The group will continue to strengthen and expand its global product portfolio by enhancing existing events as well as through cooperations and acquisitions. Messe Frankfurt‘s range of analogue and digital services is also set to be expanded. The company has achieved healthy growth with traditional trade fair services such as catering, stand construction and personnel placement. Marzin sees digital business more and more as a new field for future growth.Upcoming events and conferences in the Epoc Messe Frankfurt portfolio for 2014 include Light Middle East and the Light Insight Arabia Conference from 3-5 November; the Pediatric Orthopaedic Surgery Conference from 16-18 October; the Worker Health Protection Conference from 20-23 October; and the inaugural GCC Car Modifications Conference from 24-25 November.

KIMORA LEE SIMMONS MAKES IT A FASHION SOIREE TO REMEMBER AT THE DUBAI MALL Style session presented by Dubai Summer Surprises further enhances Dubai’s position as the region’s fashion capital

Azad News UAE 22-31 August 2014, 26-30 5 Dhul-Qi'dah Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007

EATING AND WINNING WITH HOTBRANDS INTERNATIONAL Hotbrands International announces summer bonanza for customers in Dubai

RIDES ON RUNWAY The most stylish cars for Asian Fashion Week 2014 By Qadeer Ahmad Siddiqui Dubai UAE: hile all eyes are set on the runway for Asian Fashion Week 2014, Carmudi, the world’s fastest growing online car classified, is burning rubber on highways to identify the most stylish showstoppers on the roads. Criteria? Class, style and looks! “Surprisingly enough, the aesthetic appeal is often the number one motivation behind a car choice. “You sure don’t wanna be in a car that doesn’t match your attitude,” says Stefan Haubold, the Global MD of Carmudi. Make a fashion statement on the road with Carmudi’s top five picks for this season: MERCEDES BENZ CLA:With its sleek and stylish gleam, the CLA will guarantee some jealous looks. The exterior looks fierce, from the distinctive diamond grille to the sporty twin tailpipes. You’ll make a grand entrance wherever you appear in these hot wheels. Price: 30,000 USD. R A N G E R O V E R EVOQUE:The Evoque is universally appealing with a raked windscreen and a thin, wrap-around glass area that makes it look less chunky than the rest of the Land Rover models. Endorsed by none other than the fashion icon and designer Victoria Beckham, this mean machine continues to be popular among ladies.Price: 41,100 USD. MINI COOPER:The Mini embodies the ‘swinging 60’s’ without looking too retro. With its 136 hp output and no less than 11 colours to

choose from, it stands out as every fashionista’s dream c a r, ‘ t a i l o r e d ’ t o v e r y individual taste. There are not many cars out there that possess as much personality as the Mini!

Price: 26,000 USD. TESLA MODEL S:A chic combination of tech and fashion. Not minimalistic but far from over the top, Tesla’s exterior design hits all the right notes with its openmouthed grille, cat-like headlights, clean sidelines, sloping rear roofline and short rear deck. This beauty beats all expectations of what an electric car can do. Price: 69,900 USD. BMW Z4:The Z4 gets your pulse racing with its 240 hp engine. It is sporty, fun and the design in on spot! The long hood and flowing lines are capped off with an automatic folding hard top that, unlike most convertibles, even looks good with the top up. The twin headlights with xenon technology and the strikingly contoured shape provide an attractive visual focus. A head-turner for sure! Price: 48,900 USD. So if you are looking for the perfect ride to ensure a stylish appearance, take a p i t s t o p a t www.carmudi.com, or simply download the Carmudi app that lets you find your wheels on the go.

BLACKBERRY ENTERPRISE SERVICE 10 NOW AVAILABLE AS A HOSTED SERVICE By Qadeer Ahmad Siddiqui Dubai UAE: lackBerry Limited (NASDAQ: BBRY; TSX: BB), a global leader in mobile communications,has announced that BlackBerry Enterprise Service 10 (BES10) will now be available as a hosted service through third-party partners worldwide. BES10 Hosted provides the benefits of trusted BlackBerry enterprise mobility management (EMM) and advanced security capabilities with the convenience of hosted IT administration.BES10 Hosted allows organizations to benefit from BlackBerry’s secure network while leveraging the expertise of a BlackBerry hosting partner to manage their IT environment.BlackBerry’s BES10 Hosted is focused on providing more choices and flexibility in how enterprise customers can manage their mobile environments,said John Sims,President of Enterprise Services at BlackBerry.We’re working closely with our hosting partners to deliver best-inclass managed services to customers in a way that meets their unique business needs without compromising on security, reliability and cost-efficiency.As part of BES10 Hosted, customers have the benefits of BES10 including:•A multi-platform EMM offering with a user self-service portal for easy authentication and device management. •Support from the hosting partners, backed by BlackBerry’s world-class technical support. •Container options for all supported devices: Native built-in BlackBerry Balance™ for BlackBerry 10 devices and Secure Work Space for iOS and Android.•Powerful application management capabilities such as the ability to distribute public apps, custom apps, ensure

device compliance and centrally manage work apps via work app catalogs and software configuration profiles.•Unified console to manage existing BlackBerry OS devices as well as BlackBerry 10, iOS and Android devices.•Support for BES10 Gold level EMM and BBM™ Protected.BES10 Hosted is a scalable solution that can be leveraged by small businesses to global enterprises alike.BlackBerry Customer and Partner Validation:Exchange My Mail is Federal Information Security Management Act (FISMA) certified and coupled with the availability of BES10 Hosted, the ultimate platform for secure end-to-end multiplatform mobility, we will now be able to offer our customers a robust solution for BlackBerry and third party devices,said Steven D a n e s h g a r, C O O o f Exchange My Mail. “From a security perspective, I’m pleased that our customers will have access to the only EMM solution that has achieved Full Operational Capability for Department of Defense Networks, by offering BES10 Hosted.With BES10 Hosted, Solvitio can offer our customers flexible, cost-effective and easy to handle hosting for businesses of all sizes, scalable from one user to h u n d r e d s a n d thousands,said Joerg Baumann, CEO of Solvitio GmbH.Today we are proud to announce the launch of our BES10 Hosted service,said Marco Gocht, CEO of ISEC7 Group, a Global Strategic BlackBerry Partner. “It offers a diverse portfolio of mobile enterprise managed services, including dedicated BES10 hosting, high availability solutions, and fully managed services with the flexibility of monthly subscriptions. This will allow customers to extend their cloud strategy for mobile infrastructures.

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By Qadeer Ahmad Siddiqui Dubai UAE: o t b r a n d s International (HBI), which operates a chain of quick-service and casual dining restaurants , has launched another exciting summer promotion, offering its customers in Dubai the opportunity to win Samsung Galaxy Note 3 phones and Galaxy Gear combinations, as prizes. The promotion, which runs from 4 August to 4 September, is open to all customers, who spend a minimum AED 50 for a meal including a soft drink at Shamiana, Magic Wok, Santino’s and Sugoi!, the quick service restaurants of HBI, in Dubai.Customers who participate in the ‘Eat Smart Win Smart’ promotion are entitled to a coupon that will be entered into a weekly draw, offering the Samsung products as the prize. The first winner was picked at the draw held on 7th August and the lucky recipient, Hana Atif already has the prize in hand.Cheryle Treanor, spokesperson for HBI, said: “Enriching the dining experience of our customers is important to us and the chance of making them winners is all the more exciting. Our customers now have the chance to win fabulous prizes such as the Samsung Galaxy Note 3 and Gear when they have a meal at any of the

p a r t i c i p a t i n g restaurants.Dubai-based HBI launched its first food outlet in 1992, and has now grown to over 50 outlets in the GCC, India and United States. HBI is particularly well known for its multiethnic food concepts that reflect the flavours and cultures of the countries they represent. HBI has a Quick Service Restaurant (QSR) format led by the Shamiana brand, which serves authentic Indian Tandoori cuisine. In addition to Shamiana, HBI’s QSR concepts include Magic Wok (Chinese cuisine), Santino’s (Italian), Sala Thai (Thai) and Sugoi! (Japanese). HBI also operates a Casual Dining Restaurant Haru, which serves Japanese cuisine.

ADNOC DISTRIBUTION OPENS THREE TEMPORARY SERVICE STATIONS IN WESTERN REGION Expands ADNOC Distribution’s Network of Service Stations to 29 in Western Region

‘Formal Wear’.The success of the ‘Kimora Lee Simmons in Dubai’ event has also further enhanced the image of DSS as a complete summer offering that has something to entice every segment of society, whether families looking for a fun summer extravaganza or

KLS line launching internationally this fall. I am delighted to be a part of the popular Dubai Summer Surprises festivities at The Dubai Mall and look forward to celebrating fashion and the latest industry trends with all the style-savvy people in town,said Kimora.

the Fab Lane, and as the former President and Creative Director of Phat Fashions, comprising the Phat Farm and Baby Phat brands. In 2011, she joined JustFab as President and Creative Director, developing an exclusive collection of shoes and bags

on 10 August. The most stylish fashionistas from the city’s bustling fashion scene exuded their glamour at the 60-minute style session moderated by Mona Kattan, notable beauty blogger.The team of stylists consisted of three of Dubai’s top personalities. In preparation for the highly anticipated event, the stylists set out on a shopping spree to Galeries Lafayette, the forefront of retailing in Dubai, to pick out the entire ensemble of apparel and accessories that their models would flaunt on the ramp on the day of the event, which was presented by Dubai Summer Surprises, as part of the line-up of events and activities for the on-going 17th edition of the annual s u m m e r extravaganza.Showcasing the hottest fashion selections, five sets of models were styled and accessorized by each of the stylists during the event. The Creative Director of KLS, Kimora Lee Simmons gave the models the final touches and offered her expertise in presenting a ravishing line-up of eclectic head-to-toe looks, which included the ‘Abaya’, ‘Casual Wear’, ‘The Black Dress’, ‘Evening Wear’ and

the fashion-conscious keen on keeping up with the latest fashion trends from around the world. Moreover, with fashion already interwoven as an inseparable thread of the vibrant lifestyle and cultural fabric of Dubai, it is only fitting that a fashion magnate as celebrated and distinguished as Kimora Lee Simmons hosted the event in our city that is already well-known for being the fashion capital of the region,” said Suhaila Ghubash, Festival and Events Director, Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM) and organizers of DSS. Speaking at the event, Kimora thanked the audience for the warm welcome extended to her. “I am so excited to be in Dubai. Thank you DSS for putting together such a fabulous event.Given the huge success of so many international brands in Dubai, the fashion scene in the city is truly on par with the leading fashion capitals of the world. The fact that Dubai has embraced fashion as a crucial element of its retail sector growth has encouraged me to explore bringing to Dubai my new

After each round, Kimora took to the task of selecting the best look, while offering valuable advice on how to dress for the occasion and dishing out handy tips on how to make varied style choices work for individual personalities, much to the delight of her fashionconscious fans in the audience.The style mogul also answered questions that came her way in between each session.The latest creations of designer brands in Galeries Lafayette such as Coco Box, Gerard Darrel, Paul Ka, Poca & Poca, Queen of Spades, Reiss, Sohad Acouri and more, were showcased at the event. Adding a colour to all the glamour, Mac makeup artists revealed the latest trends in makeup on the models, with Jacque La Coupe salon showcasing the hot new looks in hair styling.Following the event, a 30-minute autograph signing session was organized for DSS and The Dubai Mall VIPs as an opportunity for them to get up close and personal with the beauty maven.Kimora Lee Simmons is a highly acclaimed fashion designer and lifestyle entrepreneur well-known for being the face of Chanel, her hit docureality series Kimora, Life in

for the online subscriptionbased brand, which is currently the world’s largest online footwear retailer boasting 800,000 members and $500 million in sales volume in its fourth year.Continuing her legacy in fashion, Simmons is launching a new designer KLS line this fall internationally, with the global ecommerce site launching in October, and plans to bring the luxurious yet versatile collection to the bustling retail sector in Dubai. She also met with top distributors and buyers while in Dubai, offering them a sneak peak of the designer collection of exquisitely crafted, multifunctional statement pieces designed to meet the diverse needs of the modern woman’s richly faceted lifestyle.The 17th edition of Dubai Summer Surprises is organized by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM). DSS 2014 commenced on 2 August and will run until 5 September, under the theme, “The Fun Side of Summer.”

By Qadeer Ahmad Siddiqui Dubai UAE: DNOC Distribution has announced the opening of three temporary service stations in the Western Region covering the areas of Madinat Zayed, Zayed Industrial City and Baynounah in the emirate of Abu Dhabi. The opening of the temporary service stations steps u p A D N O C Distribution’s network in the Western Region to 29.The decision to operate the temporary service stations followed a comprehensive study of customers’ needs. Aiming to ease the demand on ADNOC Distribution’s existing service stations in the Western Region, the new facilities retail a range of ADNOC Distribution’s quality diesel products, especially its eco-friendly diesel 95 product.His Excellency Abdulla Salem Al Dhaheri, CEO, ADNOC Distribution, said:The move to operate the temporary service stations is in line with ADNOC Distribution’s ongoing commitment to fulfilling our customer needs

By Qadeer Ahmad Siddiqui Dubai UAE: raced by the style icon Kimora Lee Simmons herself and Dubai’s most-sought after fashion personalities, the Fashion Catwalk at The Dubai Mall was transformed into a star-studded soiree

across the length and breadth of the UAE. The Western Region is witnessing rapid growth and an unprecedented number of projects based on the vision of our wise leadership. The temporary

ADNOC DISTRIBUTION INAUGURATES MEZYED VEHICLE INSPECTION CENTER IN AL AIN New Facility Caters to Customer Needs of Inspection and License Renewal Services By Qadeer Ahmad Siddiqui Dubai UAE: DNOC Distribution today announced the official inauguration of Mezyed Vehicle Inspection Center in Al Ain. Located next to ADNOC Distribution’s service station in the Mezyed area, the new center provides vehicle inspection and license renewal services. His Excellency Abdulla Salem Al Dhaheri, CEO, ADNOC Distribution, and Colonel Mohamed Mayouf Al Ketbi, Head of Vehicles and Drivers Licensing Department at Abu Dhabi Police, presided over the inaugural ceremony that was hosted in the presence of high level guests and senior officials from the ADNOC Distribution.His

stations cover 40 percent of the demand for diesel products in the Western Region. The facilities also serve to expand our continuously growing network in keeping with our strategic objective to extend our geographical footprint in this high density region.The company currently operates an extensive network of service stations equipped with the latest technology to provide refueling, automatic wash, tire and oil change services. A wide range of products are also retailed at the ADNOC Oasis convenience stores.

Excellency Abdulla Salem Al Dhaheri said:At ADNOC Distribution, we continuously seek to leverage our facilities and develop our services in the emirate of Abu Dhabi in line with the directives of our wise leadership to provide best-in-class services to our customers. As part of our objective to reach the highest levels of customer satisfaction, we are currently engaged in opening conveniently located centers that can be accessed by vehicle

owners and companies. We are working to expand our geographical coverage within the UAE to provide integrated services to all our customers, regardless of where they live.Al Dhaheri added: ADNOC D i s t r i b u t i o n ’s v e h i c l e inspection centers are well regarded for their exceptional quality.The professionalism of the service crews that endorse the best and the most accurate international standards has helped win the trust of our customers in the UAE. The newly inaugurated center will help reduce the pressure on arterial centers particularly within Abu Dhabi that witness a high uptake of customers.ADNOC Distribution continues to expand with new vehicle

inspection centers across the emirate of Abu Dhabi as part of its strategic objective to serve the dynamic needs of an emerging customer base.Among the vehicle inspection centers that ADNOC Distribution seeks to set up across the Abu Dhabi emirate this year, the Mahawi Center is in its final stage of fit-outs while work at the Motor World center at Al Shamkha and the two new inspection lanes at Al Sila'a in the Western Region is also underway.

HOTEL SHOW DUBAI HIGHLIGHTS HOSPITALITY TRAINING AND EDUCATION IN THE LEAD UP TO EXPO 2020 SWITZERLAND’S GLION INSTITUTE NAMED AS EVENT’S EDUCATION PARTNER By Qadeer Ahmad Siddiqui Dubai UAE: ncreasing competition and the continuing rise in guest expectations of standards and services within hospitality are just two factors that have led The Hotel Show Dubai to give a focus on education and training at this year’s event and partnered with Glion Institute of Higher Education Switzerland (GIHE) to highlight the core principles of training and development.With Dubai at the epi-centre of such significant hotel and hospitality growth, continuing education, staff

development, retention, recruitment, HR and new training techniques are key to the sustainability of the hospitality industry in the region. Both the Hotel Show Dubai and Glion are committed to meeting the specific industry needs and opportunities afforded to the region with Expo 2020 in Dubai.Says Christine Davidson, Event Director: “The region’s industry is set t o e x p e r i e n c e unprecedented growth more than 280,000 new jobs will be created in Dubai alone where 40% will be allocated for the travel and hospitality industry and with

it the need for ongoing training and development .she continues.At The Hotel Show Dubai 2014, hospitality professionals from across the world will be able to learn more about Glion’s graduate programmes (from postgraduate diplomas to fully flexible online MBAs) and additional training opportunities to meet the range of levels and experience required by the region’s hospitality industry.Anouk Tenten, Senior Manager Global Admissions & Market Development, Glion says: “As the region’s largest

hospitality dedicated exhibition, The Hotel Show Dubai is a very exciting platform for us to engage and share our knowledge and expertise in the field of hospitality education. Glion is one of the world’s top institutes for hospitality business education and we have long established relationships with hospitality companies and institutes in the region. During The Hotel Show Dubai, we will solidify this by sharing knowledge on a variety of important topics including education in a changing hospitality field, nationalisation in the Gulf

and training talent as well as women in hospitality.And Ms Davidson adds: “Glion is ranked by international luxury hotels as one of the top three hospitality management schools in the world for an international career. We are sure that these workshops will be of great interest not only for the new generation who are trying to enter the hospitality industry, but to the established companies who are already working on 2020 and are interested in training techniques and retention strategies.The Hotel Show Dubai Careers and Training Networking

Workshops each day at the Dubai Eye Live Launch stage provides a dedicated feature area for visitors to not only meet prospective employers, but also network with Trade Associations and Training Academies, as well as Glion.The Hotel Show Dubai celebrates its 15th anniversary this year as a more comprehensive forum with education, content, networking, awards and features. It is now without question the largest and most comprehensive business-to-business event for the hospitality industry in the Middle East and Africa.

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AZAD BAZAAR PAKISTAN FASHION WEEK DUBAI SEASON 2

OPULENCE PRESENTS SEASON 2 GRAND FESTIVE AND FASHION CARNIVAL Exclusive Fashion Show Branding Opportunities

NEW WINTER 2015 COLLECTION

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ZAYED FUTURE ENERGY PRIZE ATTRACTS RECORD NUMBERS IN SEVENTH YEAR Prize receives 597 global submissions and 514 lifetime achievement nominations from 106 countries By Qadeer Ahmad Siddiqui Dubai UAE: ayed Future Energy Prize, the world’s preeminent award for

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ATELIERS LOUIS MOINET RECEIVES AN IIPP AWARD AT UNESCO By Qadeer Ahmad Siddiqui Dubai UAE: hat better reward could there be to celebrate its tenth anniversary? Founded in 2004, Ateliers Louis Moinet has just received a Merit for Development award from the International Institute for Promotion and Prestige (IIPP) in cooperation with UNESCO. The highly sought-after prize is awarded to companies responsible for extraordinary achievements – and this is the first ever Merit for Development of Watchmaking Arts and Technologies. In its fifty years of existence, the IIPP has awarded only two other distinctions in the field of watchmaking.The renowned prize offers further fulfilment of the vocation of Ateliers Louis Moinet: reinstating Louis Moinet (who was born in Bourges in 1758 and died in Paris in 1853) in the pantheon of great watchmakers. A major milestone on the road to realising this ambition came in March 2013, when the firm unveiled the first chronograph in history – dating back to 1816 and

signed by Louis Moinet’s own hand. The timepiece m a r k e d t h e beginnings of highf r e q u e n c y chronometry – a whole century ahead of its time.From the outset, Ateliers Louis Moinet has been committed to making watches that reflect Louis Moinet’s g e n i u s a n d forerunner vision, in a blend of art and t e c h n o l o g y. Pioneering the use of out-of-this-world materials such as meteorite fragments from the Moon and Mars, Ateliers Louis Moinet has also distinguished itself by producing limited-edition pieces that skilfully match design with innovative technology a combination which has already won five Red Dot Awards, as well as an International Chronometry Competition prize. The IIPP award offers independent recognition of the overall work of Ateliers Louis Moinet, conferred by an international body that rewards excellence and the significant contributions of

an individual or company to their specific art. The firm joins previous awardwinners including NASA, the Russian Academy of Sciences, Porsche, IBM, Microsoft and Jacques Cousteau.This distinction confirms the legitimacy of our mission achieving due recognition for the merit of a visionary genius who successfully encapsulated the art of watchmaking and nurtured it towards unprecedented new developments. In the early 2000s, the name of Louis Moinet was all but forgotten;

now, he has found his rightful place as one of the greatest watchmakers of all time,says Jean-Marie Schaller, CEO and founder of Ateliers Louis Moinet. His Traité d’Horlogerie encyclopaedia of 1848 is nothing less than a philosopher’s stone for contemporary watchmaking and is probably only the tip of the iceberg as far as his work is concerned, with much more yet to be discovered.This is one of the rarest and most prestigious distinctions in the world, rewarding companies that have achieved the most remarkable feats at an international level,” said Mrs Gisèle Rutman, Executive Chair of IIPP.Today we are pleased to award the Merit for Development of Watchmaking Arts and Technologies to Ateliers Louis Moinet, by unanimous decision of the panel. The distinction was presented at a ceremony held on July 8, 2014 at the UNESCO Palace, Paris. Luis Moinet is available in the UAE exclusively through Damas in stores in Burj Al Arab, Mall of Emirates, Dubai Mall, Zabeel Saray and Mina Al Salam.

INFINIA STRENGTHENS ITS EXECUTIVE LEADERSHIP TEAM Executive Management Power Team Gears Up to Make a Global Impression By Qadeer Ahmad Siddiqui Dubai UAE: teve Jobs once said that ‘It is not about the money. It is about the people you have which drives innovation. Developing on the thought, Infinia Services and Solutions, the leading global enterprise in Loyalty and Payment Solutions, has further strengthened its Executive Management to make the organization an executive management powerhouse. The addition of Firdaus Mogul as a Chief Sales Officer and Amit Marwah as Chief Marketing Officer enables Infinia in supporting and challenging its clients in equal measure and making a measurable impact in all facets of their business.Infinia, which started as a brainchild of the Founder and Managing Director, Prashant Khattar in 2011 has now become a multi-million dollar entity with a global footprint in over 25 countries serving over 16 million end consumers.Prashant is one of the most sought out and respected professionals in the industry with over 15 years of experience in

product development and portfolio management across retail banking and affluent platforms like MasterCard, Ahli Bank and Gulf Bank in the region. Prashant instituted Infinia with the founding partners Pankaj Tripathi, Rajiv Bagchi and Swapnil Chordia.Pankaj currently heads Infinia operations as Chief Operations Officer and comes with an extensive experience in developing e-commerce & loyalty applications. His role as a chief-architect in developing the loyalty platform for Jet Airways and co-designer of the loyalty program for Citibank are a few of Pankaj’s many

achieve ments. R a j i v holds t h e position of Chief Technol o g y Officer a n d adds the power of technolo g i c a l strength a n d innovation to the team. Rajiv brings with him over 14 years of experience including his contributions as the architect of India’s mobile banking gateway involving over 40 banks and Vodafone MPESA, India's second largest Mobile Wallet solution.Another strong pillar in Infinia’s Management infrastructure is Swapnil Chordia, Chief Mobile Officer. Swapnil is a mobile application visionary who pioneered the USSD revolution in India and brings with him a rare business acumen coupled with entrepreneurial skills to execute marketing and business strategies.

Firdaus Mogul recently joined the Executive M a n a g e m e n t te a m o f Infinia has taken the position of Chief Sales Officer bringing with him over 20 years of senior management experience in the banking and credit card industry including his last held position as a Global head for American Express’ GNS Commercial products business.Amit Marwah is one of the newest additions to the Executive M a n a g e m e n t te a m o f Infinia in a pole position as a Chief Marketing Officer bringing with him an experience of over 17 years in developing products, brands and sales and marketing strategies. Amit’s overall experience with a particular focus on credit cards and consumer lending adds a strategic s t r e n g t h t o ‘ Te a m Infinia’.With close to 100 years of Executive Management experience under one roof, Infinia Services and Solutions cannot be more ready to take on the global payments and loyalty landscape.

innovation in renewable energy and sustainability, closed for submissions on 14 July with a record 597 submissions and 514 lifetime achievement nominations from 106 countries worldwide, registering the highest number of global entries in the Prize’s seven year history.In comparison with 2014, a preliminary analysis of the 2015 submissions indicates a 26 per cent increase globally, with over 120 submissions from Latin American nations alone. The Global High Schools category increased by 17 per cent worldwide, with a 75 per cent rise in entries from the Pacific Islands and Australia, the Small and Medium Enterprise (SME) category increased by 34 per cent with 331

submissions, 35 per cent from North and Latin A m e r i c a . N o n g o v e r n m e n t a l organisations increased by 39 per cent with 139 submissions, a notable portion from Europe a n d t h e Americas, whilst Large Corporations d r e w i t s h i g h e s t numbers from Asia more specifically China and Japan.The uptake in Prize entries mirrors the growing international focus on renewable energy as validated by a Bloomberg New Energy Finance (BNEF) report, which points out a 33 per cent increase in global clean energy investments in Q2 versus Q1 2014.As part of the 2015 global outreach campaign, the Prize participated in prominent renewable energy panel discussions and high-profile events such as the Kyoto Smart City Expo 2014 in Japan, Bloomberg New Energy Finance summit (BNEF) and Sustainable Energy for All (SE4ALL) Forum in New Yo r k . A h i g h - l e v e l delegation from the Prize also hosted and attended

events and meetings with key entities and organisations in Latin America and Africa. The Prize strategic partners such as the World Bank and IFC supported the Prize outreach by hosting panels and meetings with key industry leaders in the Americas.His Excellency Ólafur Ragnar Grímsson, President of the Republic of Iceland and Chair of the Prize Jury, said: “The Zayed Future Energy Prize offers the opportunity to be part of an extraordinary global journey and a shared vision of a better world. The preliminary analysis of submissions for the 2015 Prize is a positive indicator of how countries around the world are empowering entrepreneurship, innovation and youth engagement, and pledging their commitment to economic growth by embracing new, critically important sectors.Dr Sultan Ahmed Al Jaber, Director General of the Zayed Future Energy Prize, said: “With every edition, the Prize is reaching out to a broader audience driven by continuing growth in entries from emerging markets and united by a global resolve to seek sustainable solutions

to the energy challenges the world currently faces.The response to the 2015 edition of the Prize is a reflection of the transformation taking place around the world in the renewable energy domain.This is a welcome endorsement of the UAE leadership’s continued commitment to empowering global communities and implementing sustainability practices both at home and abroad.The Zayed Future Energy Prize has gained international recognition as a catalyst for innovation in the renewable energy and sustainability sectors. Since its launch in 2008, the Prize has recognised more than 30 innovators, and reached the lives of millions of people in communities worldwide.Winners of the Zayed Future Energy Prize 2015 will be announced at the awards ceremony scheduled for January 19, following the opening ceremony of the annual Abu Dhabi Sustainability Week.

OSN PLAY RECORDS STAGGERING GROWTH; ADDS THREE NEW LIVE-STREAMING CHANNELS •Platform records 400% increase in viewership numbers and 60% increase in subscriber registrations •Sky News, JimJam and Food Network bring total number of live streaming channels on OSN Play to seven By Qadeer Ahmad Siddiqui Dubai UAE: S N P l a y, t h e region’s first online viewing and awardwinning platform, has strengthened its portfolio of live streaming channels with the addition of three n e w l e a d i n g channels.Joining OSN Sports 1, OSN Sports 2, OSN Sports Cricket and Disney Jr are Sky News, JimJam and Food Network, all of which stream live on OSN Play, in parallel to the network’s real-time broadcasts.OSN Play saw a staggering 400 per cent increase in viewership compared to same period last year, in addition to a 60 per cent growth in subscriber registrations, underlining the growing popularity of consuming o n - t h e - g o T V entertainment.Emad Morcos, SVP Business Development and Digital at OSN, said:OSN Play has truly elevated the digital television sector by bringing value-added services that were never explored in this region. From the catch-up option to the flexibility and convenience available to subscribers, OSN Play is undoubtedly one of the network’s most popular

additions. We will continue to expand the offering and further enhance the user experience.OSN Play provides viewers with access to some of the most sought-after television series including box sets of Games of Thrones, Hareem Al Sultan, and House of Cards, among others. In addition to popular content such as Hannibal, Hemlock Grove, and critically-acclaimed Egyptian comedies and Arabic drama series, OSN Play offers a wealth of movies across all languages, and live broadcast of every cricket tournament around the world. At any given time, over a thousand hours of premium content are available for online viewing

by OSN subscribers, with both an English and Arabic interface.Through Sky N e w s o n O S N P l a y, subscribers can catch over 500 award-winning global correspondents provide innovative broadcasts of the latest in worldwide news. Among key highlights on Sky News are Jeff Randall Live and Sky News with Kay Burley.The world’s largest repertoire of culinary programming on Food Network will give OSN Play users access to Nigella Express, Barefoot Contessa, Chopped, Food Network Challenge, and Iron Chef.The jam-packed JimJam, dedicated to preschool children and their parents, is the ideal companion to parenting, providing a stimulating, fun

and safe environment for young children. Some of the most popular shows on JimJam include Barney and Friends, Thomas and Friends, and Angelina Ballerina.In 2013, OSN enhanced Play to meet the needs of Android smartphone and tablet users, and has since upgraded the platform to meet the current specifications of iOS and Smart TVs, with a more personalised navigation page for each individual subscriber, and the added option of social media connectivity and engagement.Launched in March 2012, OSN Play provides customers with added value, convenience and enjoyment from their OSN subscription. OSN Play is absolutely free for OSN subscribers and the network’s exclusive deals with major studios including Warner Brothers, HBO and Disney guarantees viewers a line-up of the biggest and best movies and series from Hollywood and beyond. With OSN Play, viewers now have more control over when and how they watch their preferred s h o w s e i t h e r o n T V, computer or laptop, iPad or Android Tablets.

BOOMING GCC CONSTRUCTION SECTOR FUELS GROWING INTERNATIONAL INTEREST IN REGION’S LIGHTING FIXTURES MARKET UK and Malaysian country pavilions headline strong global presence at Light Middle East 2014 in Dubai By Qadeer Ahmad Siddiqui Dubai UAE: h e G C C ’ s construction boom is fuelling international interest in the region’s fastgrowing lighting market, as country pavilions from the UK and Malaysia headline a strong global presence at the Middle East’s largest trade exhibition for lighting d e s i g n a n d technology.According to market research firm Ventures ME, an estimated US$128.4 billion worth of construction projects are currently underway across the Gulf region this year, ramping up demand for the commercial lighting fixtures sector. The impressive business opportunities haven’t gone unnoticed by the government-backed UK and Malaysian Pavilions at Light Middle East, which takes place from 3-5 November at the Dubai International Convention a n d E x h i b i t i o n Centre.Supported by the UK Lighting Industry Association, the UK

list for companies wishing to join the group. “The LIA recently launched a joint industry and government Lighting Sector Strategy which calls for a greater push for exports. Participating at Light Middle East is a positive step towards that goal.Among the leading UK manufacturers showcasing their products at the UK Pavilion are BriTek Technologies; BSSLED; Danlers; Fern Howard; Illuma; Isotera; Iviti; Kosnic; LED-Flex; Light Emissions; Luxonic; Rasmi; Soraa; and DW W i n d s o r. S t e a l i n g t h e spotlight will be Light Emissions, which will introduce the world's first full range of architectural LED video displays to thousands of trade buyers.Peter Ed, Managing Director of Light Emissions, said: “The Gulf region is, without doubt, the most vibrant eco-nomic area in the world today, with vision to build for the long term future. This is why Light Emissions is so

CEO of Epoc Messe Frankfurt, said: “Valued at US$2.5 billion in 2013, the GCC lighting market is driven by the o n g o i n g construction boom we are now witnessing across the region.As a result, we’ve seen a surge in interest at Light Middle East from leading international lighting manufacturers and suppliers interested in boosting their regional business links. The UK and Malaysian Pavilions underline the show's widening global footprint.Light Middle East offers a highly credible interactive platform for major international players to gain access to and network with thousands of buyers and traders from across the region.Light Middle East 2014 is expected to host more than 250 exhibitors from over 25 different countries. Now in

Pavilion is participating at its 9th edition, the November, attracting a excited about engaging the Middle East.The the three-day event for the dedicated lighting industry large number of leading with visionaries at Light Malaysian Pavilion at Light first time since 2006, with showcase attracts wide industry experts, thought Middle East that are Middle East is organised 14 leading lighting support from industry leaders and regional designing and shaping the by SME Corp, featuring manufacturers on board, associations and regional specialists.Light Middle Gulf cities of tomorrow. products and services from while the Malaysian authorities.Among the East 2014 will also feature Light Emissions’ Ecotech; Avialite; ExtraPavilion will feature at least leading attractions at this the Light Middle East innovative architectural Built; Hans Ledlite; LED eight top companies. year’s edition will be the Awards, designed to LED Video displays are a Vision; P-Plus and Peter Hunt, COO of the UK Future Zone, an exciting celebrate excellence in perfect fit for the GCC’s Primelux.Organised by Lighting Industry showcase of futuristic lighting design. The future, and will en-hance Epoc Messe Frankfurt, Association, said:The products and technology, Awards will recognise landmark buildings and Light Middle East is the Lighting Industry cutting-edge design and some of the region’s spaces for many decades. region’s only exhibition Association (LIA) is proud trends from some of the leading lighting projects With prestigious dedicated exclusively to to be bringing this group of leading international across 12 categories. installations already in the lighting industry, 14 companies to Light manufacturers and Nominated entries will be Saudi Arabia and Abu presenting the latest Middle East 2014. A survey designers. Training the judged by a panel of Dhabi, we have the local innovations and of our members in 2013 spotlight on key industry renowned lighting design experience, and are advancements of the showed a strong interest in issues will be the two-day experts, with the deadline perfectly positioned to rapidly evolving the Middle East markets Light Middle East for entries set for 31st shape the visual future in sector.Ahmed Pauwels, and we now have a waiting Conference from 4-5 August 2014. azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg6)

VOLKSWAGEN DUBAI AND NORTHERN EMIRATES REPORTS 19% INCREASE ON RAMADAN SALES FROM PREVIOUS YEAR

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SHEIKHA WAFA HASHER AL MAKTOUM & HMH - HOSPITALITY MANAGEMENT HOLDINGS PRESENT 'EXCELLENCE AWARD'TO MRS RAJA EASA AL GURG, MANAGING DIRECTOR OF ESAG By Qadeer Ahmad Siddiqui Dubai UAE: nder the Kind Patronage of H.E. Sheikha Wafa Hasher Al Maktoum, HMH Hospitality Management Holdings bestowed HMH Award for Excellence on Mrs Raja Easa Al Gurg, Managing Director of Easa Saleh Al Gurg Group LLC (ESAG) for her outstanding contribution to the welfare and progress of women in the UAE.Giving away the trophy, Mr Laurent A. Voivenel, CEO, HMH Hospitality Management Holdings, said: "Mrs Raja Easa Al Gurg is a wellknown businesswoman in the region who has played an instrumental role in the growth and expansion of ESAG under the tutelage of her father, the Chairman, H.E. Easa Saleh Al Gurg, KCVO, CBE. However, she is among the few successful women who used her extraordinary position and resources to champion the c a u s e o f o t h e r entrepreneurs. And we are extremely proud to applaud her for the work she has been doing to support and encourage women less privileged than her.HMH Aw a r d f o r E x c e l l e n c e celebrates women who are an inspiration for others. It is a tribute to exceptional women who are playing an extraordinary role in the UAE society be it in the field of art, literature, culture, sports, environment, healthcare, business, human welfare or public life.Receiving the HMH Award for Excellence, Mrs Al Gurg, said, “I am truly grateful to H.E. Sheikha Wafa Hasher Al Maktoum

a n d HMH – Hospit ality Manag ement Holdin gs for t h i s honour . Over t h e years, the landscape for female entrepreneurs in this country has flourished and we are seeing many more women in senior management positions across large corporates. Nevertheless, the challenges of starting something new .It a business and making it grow may be daunting for new entrepreneurs. There are women wanting to start a small business - or those already in business wanting to meet like-minded individuals to exchange ideas and network. With a little guidance and support they could establish strong businesses for they have the vision, determination, ambition and drive that are necessary for success.This is the driving force behind my involvement in promoting female entrepreneurship. I want to give back to society and help cultivate the next generation of business owners.A leading business woman in her own right, Mrs Al Gurg has carved a unique niche for herself in the region due to her support and encouragement of Arab women entrepreneurs. She is the President of Dubai Business Women Council, Deputy Chairperson of the Board of Directors, Dubai Healthcare City Authority,

NISSAN PATROL SHATTERS SALES RECORDS IN JULY By Qadeer Ahmad Siddiqui Dubai UAE: he famed Nissan Patrol, dubbed the ‘Hero of All Terrains in Life’, shattered sales records galore throughout the Middle last month. July sales for the region hit a record monthly high of 3,581 units, a substantial hike of 103 per cent on the same month in 2013.Nissan Patrol is a name synonymous with ruggedness; a legendary offroader capable of going anywhere, anytime. With rich heritage spanning over 60 years, the Patrol is Nissan’s flagship SUV model and enjoys a passionate following across the Middle East.In the UAE a record 1,506 Patrols left the showroom floors while Oman (702 units) and Qatar (316 units) also notched alltime highs. Kuwait (347 units), Bahrain (95 units) and KSA (316 units) added to the impressive record tally in the GCC countries.Nissan recorded dramatic July yearon-year increases in the UAE (72%), Qatar (57%), Oman (63%) and Kuwait (80%).Last year saw Nissan register a 32 per cent market share in the Gulf market. That is expected to be boosted even further when the figures are totaled at the end of 2014 due to the surge in Patrol sales. Patrol has built a reputation for being one of the most durable, reliable and capable off-road vehicles in the market. Many buyers of the Patrol in the Middle East region are extremely loyal to the vehicle. Breaking sales records is an affirmation of the Patrol’s popularity in the region, we look forward to further achievements throughout the rest of the year,” Samir Cherfan, Managing Director, Nissan Middle East said.Proving its credentials beyond doubt, Nissan Patrol previously entered the Guinness Book of World Records in 2013 by

B o a r d member of the Dubai Chamber O f Commerce & Industry (DCCI), D u b a i Women’s Association . Mrs Al Gurg is the first Emirati woman on the board of HSBC Middle East and North Africa and is also on the advisory board of Coutts Bank, the wealth division of the Royal Bank of Scotland Group. She is the Head of the Auditing Committee at the Federal Customs Authority and a Board member. She is also a member of the Board of Governors of the Hamdan Bin Mohammed Smart University. Mrs. Raja Al Gurg is also the Chairperson of the Board of Directors of the Al Jalila Foundation, a nonprofit organisation whose mandate is to promote the UAE as a centre of excellence for medical research and education. She holds memberships at the Dubai Economic Council, Arab International Women’s Forum, National Advisory Council and College of Business Sciences.In addition, Mrs Al Gurg spends considerable time in several philanthropic, social and charitable activities, notably with the Easa Saleh Al Gurg Charity Foundation. She is also the Chairperson of the Board of Directors of the Al Jalila Foundation, a non-profit organisation whose mandate is to promote the UAE as a centre of excellence for medical

pulling a 170 tons cargo airplane. It is the heaviest airplane ever pulled by a production car at a live airport.It is built with the high level of safety, performance and quality that characterises the Nissan brand. As per the latest sales statistics, Nissan Patrol commands a commendable 28% of the top-end SUV segment in the Middle East. The model is developed specifically with the Middle East’s climate and terrains. To assure its durability, Nissan engineers have invested over 13,000 hours in testing Patrol prototypes in the region.The Nissan Patrol has introduced many of the world’s leading automotive technologies for the first time. The Hydraulic Body Motion Control System(HBMC) kept the car flatter with less body roll during lane-changing and cornering, while delivering superb stability on rugged and sandy tracks. The Patrol employs an All Mode 4x4 system, which allows the driver to quickly switch between four drive modes: sand, on-road, snow and rock, with the flick of a switch. The new Hill Start Assist and Hill Descent Control functions also can be selected easily with the touch of a button for braking purposes on slope road surfaces.In addition to the 6speed manual transmission and 7-speed automatic on other grades, a 5-speed automatic transmission with manual mode is introduced on the entry-level XE grade.

r e s e a r c h a n d education.Over the years, Mrs Al Gurg has been duly recognised for her various achievements and is the recipient of many noteworthy honours including top ranking on the Forbes Middle East list of ‘The Most Influential Arab Women in Family Business’ in 2013. She was ranked fifth in the list of the ‘100 Most Powerful Arab Women 2012,’ compiled by CEO Middle East; was ranked among the top 100 – 58th place in the list of the world’s most influential Arabs in the Arabian Business 2012 Power 500 listing. Forbes International also listed her as the 4th most powerful Arab businesswoman in 2006. She has earned several other plaudits and awards in recent years. These include the Stevie Award for Women in Business in 2011 and the ‘World of Difference Award’ from the International Alliance for Women (TIAW) in 2009. Mrs Al Gurg was also selected as the figure of the month, ‘The Mother of P e a r l a m o n g s t Businesswomen,’ by the Al Waref Institute for Humanitarian Studies in Washington in 2010.Mrs Al Gurg represents the UAE at many international conferences and roundtables as a key-note speaker and is also part of the Government of Dubai’s official delegation for various trade and commerce meetings. She also hosted t h e f i r s t M E N A Businesswomen’s Network Forum, in her capacity as the President of the Dubai Business Women Council.

SUBMISSIONS NOW OPEN FOR ABU DHABI ART’S 2014 WINGS DESIGN PROJECT Presented as part of the curated Design Programme at Abu Dhabi Art held from 5 – 8 November at Manarat Al Saadiyat By Qadeer Ahmad Siddiqui Dubai UAE: bu Dhabi Art continues to set the stage for a global event of art, design and culture through a diverse programme of regional and international work, talks, performances and local talent. The Abu Dhabi Art Wings Project, a significant part of the Design Programme, has successfully created a platform for Emirati artists and designers to showcase their talent to an international audience. In its fifth year now, the Wings Project provides an opportunity for 6 winners to have their designs selected and applied across the Abu Dhabi Art collateral.The Wings Project has become synonymous with the Abu Dhabi Art programme and provides encouragement to young artists and designers as well as supporting the local art community,” says Alanood Al Hammadi, Senior Exhibitor Relations, Abu Dhabi Art. “This project

By Qadeer Ahmad Siddiqui Dubai UAE: l N a b o o d a A u to m o b i l e s , the distributor of Volkswagen in Dubai and Northern Emirates has announced a 19% increase in sales during Ramadan compared with the same season in the previous year. Volkswagen Dubai will also extend the Ramadan offers until 31 August, following their recent popularity and success.The sole distributor of Volkswagen in Dubai and the Northern Emirates confirmed the Volkswagen CC delivered the best Ramadan performance, with a year-on-year 88% increase in sales.The Golf and Passat were also strong performers, with sales increasing by 71% and 44% respectively. Ramadan is traditionally one of our most successful months of the year in terms of sales and traffic in our showrooms, and we put a lot of thought and effort into giving our customers extra value.,said Thierry Seys, General Manager, Volkswagen, Al Nabooda Automobiles.The performance also underlines the reputation of Volkswagen as a reliable, affordable and innovative brand underlined by German engineering, and this is something we

was devised to illustrate the talent that is plentiful throughout the UAE, and introduce young Emirati artist and designers to the art world, and the vast opportunities that are available.Submissions are now open for artistic impressions based around the ‘wing’ of the Abu Dhabi Art logo. Deadline for applications is 30 August, 2014. For additional information and project guidelines, please visit the website.The sixth edition of Abu Dhabi Art, organised by the Abu Dhabi Tourism & Culture Authority, presents a selection of innovative and renowned galleries from around the world along with an interactive public programme that celebrates the cultural diversity of the UAE and the region. From November 5-8, Saadiyat Island will present an evolving platform of diverse programmes that introduces the public to Abu Dhabi’s cultural landscape, including local talent through the WINGS Project.

continue to build on following the arrival of the iconic new Beetle earlier this y e a r, h e c o n t i n u e d .

Customers had the opportunity to choose from two offers during the Ramadan period, which will now continue until 31 August. The first, the Value Package Offer features one year free insurance, five years free service up to 75,000kms, five years road side assistance and warranty with unlimited mileage, a four month deferred payment option, a Pro-Tech gift and petrol card voucher worth AED500.The second option, available exclusively to Volkswagen Dubai and Northern Emirates customers, includes discounts of up to AED22,000, five years free warranty with unlimited mileage, three years free service up to 45,000kms and three years road side assistance.The offers exclude the Golf R, GTI, Beetle and Tiguan 1.4L. The Ramadan packages are available at the Volkswagen showrooms in Dubai, on Sheikh Zayed Road and Deira, and in Sharjah and Fujairah.

By Qadeer Ahmad Siddiqui Dubai UAE: ate: Running until September 5, 2014.

experience. CITY WALK invites you to a winning shopping experience at any of your favourite retail outlets. Join the raffle draw for chances of winning a BMW, or take away a cash prize of AED1,000! Receive a Scratch-and-Win coupon or get a ticket to enter the draw upon purchase of items worth AED200 and above. While shopping at CITY WALK select some chic décor to spruce up your home at the Roberto Cavalli décor store and check out classic table wear designs at Degrenne.If you are looking for that perfect ensemble to bling up your evening, simply head to the Designer Club store, or explore the latest collections at Crea. You could also choose from the Chinese label JNBY’s instore collection. Alternatively, take your pick

By Qadeer Ahmad Siddiqui Dubai UAE: he Dubai Culture & Arts Authority (Dubai Culture), the Emirate’s dedicated Authority for culture, arts, and heritage, will host an

performances during the Dubai Festival of Youth Theatre, and will commence on the first week with theory and five subsequent practical sessions. It will be held on August 17, 6pm at the Hor Al Anz Library. The

array of workshops in the run up to the eighth edition of the Dubai Festival for Yo u t h T h e a t r e , t h e Authority’s flagship initiative dedicated to preserving the age-old art form of theatre.To be held from August 17 to September 30, 2014, the workshops will place emphasis on theatre critiquing and theatre productions, enabling aspiring and emerging talent to benefit through mentoring sessions with experts from the industry.In line with the announcement by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, to nurture and promote the use of the Classical Arabic language, the workshops will also provide participants with the skills they need to creatively and accurately portray the Arabic language during their various p e r f o r m a n c e s . Ya s s e r AlGergawi, Acting Projects & Events Director and the Director of Dubai Festival for Youth Theatre at Dubai Culture & Arts Authority, said:As one of the region’s fastest-growing theatrical platforms, the Dubai Festival for Youth Theatre continues to serve as an incubator for emerging and aspiring theatre talent. The workshops will equip our participants with the skills they require to effortlessly and seamlessly put together their own productions, while enabling them to widen their skillset to complement the growth of the region’s t h e a t r e i n d u s t r y. T h e Theatre Critique workshop will focus on evaluating the

Production workshop aims to encourage the youth to learn more about the production aspects including finance, logistics and props, among others, scheduled to be held on September 1.All workshops are free and will be open for female and male participants and will be conducted in Arabic. Successful participants will be granted a certificate from Dubai Culture. To register for the Theatre Critique workshop, please contact: 0508739672 or email: Manmaher19@gmail.comA s part of the workshops, the Authority will host showcases of various sketches of plays inspired by the international and Arab theater in malls across the city, to provide visitors with vivid insights on the burgeoning theatre landscape. The mall performances will be held on weekends until September 30 after which, they will be then shown at the Cultural & Scientific Association in Al Mamzar, until the end of the Dubai F e s t i v a l f o r Yo u t h Theatre.The Dubai Festival for Youth Theatre continues to be one of the largest celebrations of theatre in the region, in an effort to strengthen and preserve one of the oldest art forms, by providing upcoming talent with a platform to showcase their skills to a wider audience.Details on the eighth Dubai Festival for Youth Theatre will be announced in due course. For more information, p l e a s e v i s i t : www.dubaiculture.ae

SHOP AND WIN A BMW AT CITY WALK THIS SUMMER

Event:Dubai Summer Surprises at CITY WALK. Brief: Come to CITY WALK this summer and enjoy a rewarding shopping

DUBAI CULTURE TO HOST THEATRE CRITIQUING AND PRODUCTION WORKSHOPS IN RUN UP TO 8TH DUBAI FESTIVAL FOR YOUTH THEATRE •Workshops to be held from August 17 to September 30 •Engaging and interactive, workshops to focus on theatre critiquing and theatre production

of styles from South America at Michelle Belau or try out London’s latest designs at Zmilelee. For unique jewellery designs visit La Collection Privee. If you are looking for trendy eye gear options, shop at Al Jaber Optical store. Complete your retail

indulgence at Sephora and add to your face and body care collection. With a vast range of labels to choose from, you can make the most of your shopping experience this summer. BMW winners are announced once every week in August with four sedans to be won in total. One lucky shopper will have the chance to win the grand prize, a BMW X5. The winner of the grand prize will be announced on Friday, September 5, 2014. Venue:CITY WALK. Draw Dates: August 16, 23 and 30 and September 5, 2014.

DIAL-A-BATTERY UNVEILS ENHANCED WEBSITE TO FIT GROWING MOBILE AUDIENCE Demand for Roadside Battery Replacement Service Continues Rapid Growth into 2014 By Qadeer Ahmad Siddiqui Dubai UAE: n response to a growing consumer base and an increasingly ‘mobile’ audience, local roadside car

website traffic, determined what our users were looking for and made the website more intuitive and userfriendly as the demand for car battery support

battery assistance service Dial-A-Battery has unveiled a new website.The new responsive site, www.dial-abattery.com/, has been redesigned with a fresh new look, updated with more information about Dial-ABattery and optimised for viewing on any device or screen size.The improved website contains an easy to navigate menu walking customers through the services on offer, better organisation of content, a support entre with useful articles, and an easy ‘tap-tocall’ feature which will dial the toll-free 800-247-365 number when tapped on a phone call capable device.We analysed our

continues to grow across the UAE,” said Asad Badami, Managing Director of Dial-ABattery. Whether on a tablet or mobile device, our visitors will be able to access the important car battery support information they need, and easily connect with Dial-A-Battery through new forms and phone links. We anticipate more enhancements will continue to be made in the near future.Dial-A-Battery is a roadside car battery rescue service that provides battery solutions at car owners’ doorsteps, saving car them the time and effort of having to attend a garage to replace a dead automotive battery.

PORSCHE DRIVER'S SELECTION LATEST RANGE By Qadeer Ahmad Siddiqui Dubai UAE: 1.The bestselling Unisex Aviator sunglasses from the Martini Racing Collection with anti-reflective coating, AED862, available at Porsche Centre Dubai. 2.Porsche’s number one fan unisex motif white t-shirt, based on an original 1989 poster, AED199, available at Porsche Centre Dubai. 3.The new Steve McQueen royal blue baseball cap featuring t h e legendary actor’s autograph, AED179, available at Porsche Centre Dubai. 4.Popular Martini Racing flip flops with the Porsche logo embossed on s o l e , AED255, available at Porsche C e n t r e Dubai.

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KARAMNA BEIRUT RESTAURANT AT RAMADA ABU DHABI BRINGS TRUE TASTE OF LEBANON TO EMIRATI CAPITAL By Qadeer Ahmad Siddiqui Dubai UAE: he newly launched Ramada Abu Dhabi announced today the opening of its signature fine dining outlet Karamna Beirut Restaurant. The outlet has been developed by leading restaurateur Tony Karam who hails from the renowned Karam family that owns and runs the famous Karam restaurant brand. Bringing together the same taste and culinary traditions, Karamna Beirut Restaurant has been designed to offer authentic Lebanese dining experience in Abu Dhabi with an indulgent selection of dishes.Rene Vincent, General Manager of Ramada Abu Dhabi, said,We are proud to launch Karamna Beirut Restaurant and are confident it will undoubtedly become a destination for the finest Lebanese cuisine in Abu Dhabi for residents and tourists. It boasts an exceptional menu featuring select epicurean delights to satisfy the tastes of those w i s h i n g t o i n d u l ge in gourmet Lebanese fare. Leading the culinary team at

Azad News UAE 22-31August 2014, 5 Dhul-Qi'dah 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007

FIVE CHILDREN FROM GCC ANNOUNCED AS TANG’S GOOD DEED SUPERHEROES •TANG provides the youth with an encouraging community oriented platform at a very early age •Social responsibility programs are always a part of Tang’s commitment to its audience •Projects such as feeding and clothing the needy to come to life, thanks to the superheroes By Qadeer Ahmad Siddiqui Dubai UAE: ANG, the popular fruit-flavored powdered-beverage f r o m M o n d e l ç z International (formerly Kraft Foods) recently announced the winners of its Ramadan Superhero campaign. The campaign commenced in the holy month with an aim to encourage and empower children across the GCC to help the less privileged. Five winners were announced from the total number of 200 entries received for the campaign via a voting process on the TANG ARABIA Facebook page. The campaign was launched as part of Tang’s commitment to the next generation by inviting children to submit wishes of good deeds they aspire to do, with the aim to spread joy and make someone else’s life better. From the five final winners, Dhairya Gohil, Fadwa El Gendy and Mohammed Abdulrehman are based in UAE, while Marwan Othman comes from Saudi Arabia and Mohamed Mahmoud from Bahrain. While Dhairya’s wish is to share food with the needy and Fadwa’s and Marwan’s is to offer toys gifts and clothes to the less privileged; Mohammed Abdulrehman wishes to share moments of joy with the children of autism by providing toys to them and finally Mohamed Mahmoud wishes to distribute tablets amongst children who do not have the privilege of enjoying them.It is for the

third time that Tang has initiated this community initiative in the region, at the end of which the brand is rewarding five children with an opportunity to fulfill their wishes of good deed aspirations worth USD 5,000 each.On finding about the win, one of the winner’s mother exclaimed:I am proud that my child has been chosen by Tang as one of the five winners to have the wish come true.This is a great initiative by TANG and provides young children with a very encouraging community oriented platform at a very early age.This experience will instill the values of giving and caring in my child which will be remembered for life. R e - i t e r a t i n g Ta n g ’ s promise, Mr. Vishal Tikku, VP and Area Director, Middle East for Mondelçz International said, “Tang has been present across the region for over five decades and our constant effort to encourage the ‘Do Good’ role amongst the youth and in the community as a whole continues to remain vital, thus boosting the desire amongst youth to initiate change. Giving back to the community is something that should be instilled in all of us and we at Tang promise to deliver this message to the citizens of tomorrow in our best efforts. Tang plans to be at the forefront in creating a sustainable community and highlighting its strong commitment towards children.

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MAXIMUM MILEAGE: KILOMETRES PER DIRHAM How far can you get with 20 AED Emirati Dirham worth of gas? By Qadeer Ahmad Siddiqui Dubai UAE: ugust is a driving month but gas prices put a cloud on the idea of an extensive summer road trip. Carmudi, the world’s fastest growing online car classified, has come out with its findings on the most fuel efficient cars for the season. Loaded with not more than a 20 Dirham bill in your pocket how many kilometers can you actually cover? If you don’t have an answer to that, fret not. Carmudi has identified the varying reach of the most efficient cars in the UAE. Now is the perfect time to step away from the gas guzzlers. Below you can take a look at the top 10 ranking keeping in mind that the current price of fuel in this region is 1.72 UAE Dirham/litre. 1. PEUGEOT 308 BLUE HDI Kilometres per 20 Dirham Approx.450 km 2. VOLKSWAGEN GOLF BLUEMOTION Kilometres per 20 Dirham Approx.436 km 3. HYUNDAI I20 1.1 CRDI Kilometres per 20 Dirham -

Approx.436 km 4. KIA RIO 1.1 CRDI Kilometres per Dirham Approx.436 km 5. RENAULT CLIO 1.5 DCI Kilometres per 20 Dirham Approx.436 km 6 . S K O D A O C TAV I A GREENLINE Kilometres per 20 Dirham Approx.436km 7. SMART FORTWO MICRO CAR Kilometres per 20 Dirham Approx.425 km 8 . F O R D F I E S TA ECONETIC Kilometres per 20 Dirham Approx.422 km 9. VAUXHALL CORSA 1.3 CDTI Kilometres per 20 Dirham Approx.422 km 10. SEAT LEON HATCHBACK Kilometres per 20 Dirham Approx.422 km *Disclaimer prices may vary due to driving speeds, consumption and current fuel prices amongst different locations.So in case you are looking for the most-fuel efficient ride this summer, take a pit stop at www.carmudi.ae or simply download the Carmudi app to find your car on the go.

TURNER PRIZE WINNING ARTIST JEREMY DELLER TO EXHIBIT ARTWORK AT DUCTAC Deller’s English Magic film to be exhibited in association with the British Council

By Qadeer Ahmad Siddiqui Dubai UAE: n association with the British Council, DUCTAC’s Gallery of Light is very proud to host work from the awardwinning British artist Jeremy Deller. Deller represented Great Britain at the 2013 Venice Biennale workshops inspired by and the artwork on show at Deller’s practise for local DUCTAC’s Gallery of Light schools and universities. from 10-21 September www.jeremydeller.org AN APPETITE FOR THE CULINARY ARTS f o r m e d p a r t o f t h e Jeremy Deller – English Alila Jabal Akhdar Announces Rick exhibition.Alongside the Magic English Magic film that was The Gallery of Light, Gonzalez as Head Chef of the Resort central to the British DUCTAC By Qadeer Ahmad Siddiqui Pavilion exhibition will be a Mall of the Emirates, Dubai Dubai UAE: making-of documentary 10th – 21st September lila Hotels & Resorts plus a short film from the 2014 announces the new Vinyl Factory about how 9AM – 10PM (Fridays 2PM appointment of Rick Deller put together the – 10PM) Gonzalez as Alila Jabal music that runs as a thread O p e n i n g : 7 p m , 1 0 t h Akhdar’s very first Head through the English Magic September 2014 Chef leading the kitchen in project. To complement the www.ductac.org raising the culinary offerings show DUCTAC will be +971 4 341 4777 respect and appreciate the h o s t i n g a s e r i e s o f galleryoflight@ductac.org to new heights. Perched ‘farm to table’ concept of 2,000m above sea level, on featuring the seasonal the Al Hajar mountain range AN EXCEPTIONAL BUSINESS LUNCH products of local farmers, of Jabal Akhdar, the 3BUFFET OFFER FROM CENTRO fishermen and bee keepers month old luxury resort not SHARJAH! which ties in well with the only boasts gorgeous vistas current practices at Alila but now offers guests many Nothing is better than building the first good Jabal Akhdar.We look palate pleasing impression that will last. forward to incorporating dishes.Sharing the same Rick’s innovative ideas into ideals and work ethics of our menu and further By Qadeer Ahmad Siddiqui Dubai UAE: promoting community ook your next business lunch meeting at Centro encouraging the use of local development and Sharjah for 3 persons and the 3rd one will go for free produce from the sustainable tourism, Rick is for only AED 95* per person. Simply print and bring neighbouring communities. passionate about We have come a long way incorporating the use of since the opening in May locally harvested produce to and look forward to his menu:Like Alila Hotels & expanding the Alila Jabal Resorts, I have a high Akhdar family with respect for the Omani likeminded and spirited culture and I like to ensure professionals,” commented that our guests experience Jork Bosselaar, General everything this stunning Manager of Alila Jabal area has to offer.Prior to Akhdar.Rick’s involvement joining Alila Jabal Akhdar, in the culinary arts stems Rick held the position of from his early childhood Executive Chef at Amandari where he was introduced to in Ubud, Bali and also the rich culture of food by his worked with the team at Spanish father and CubanSana Sini restaurant at the born mother. “Food was Pullman Hotel in Jakarta. In always an important part of pursuit of perfecting his our daily life. Having simple, culinary skills, Rick's career but fresh and well prepared this email to avail the discount. enabled him to work as the dishes is something that I That’s not all. Get Free Wi-Fi access while you are enjoying Pre-opening Chef in the can clearly remember from your meal and doing business. Amanzo’e Resort, Porto an early age,commented For more information or reservations, please call +971 (0) 6 Heli in Greece, part of the Rick. Rick’s father owned a 508 8185, email centro.sharjah@rotana.com or visit international luxury hotel butcher shop which was rotanatimes.com. company Amanresorts. then expanded to a Prior to Greece, Rick was supermarket and restaurant the Chef de Cuisine at where Rick assisted during Sirocco Restaurant in summer breaks. Being Lebua Hotel at State Tower exposed to cooking at a in Bangkok, Thailand where young age allowed for an his responsibilities included easy transition to Rick’s overall culinary operation enrolment in an intensive and managing the kitchen program at Le Bouveret staff of 20 and 7 (Ecole Cesar Ritz) in stewards.Throughout Switzerland. Rick’s career he learned to

the restaurant is Executive Chef Mohamed Molla who has over three decades of outstanding experience working with leading 5-star hotel brands such as the Marriott and Hilton across the Middle East as well as parts of Europe. Embodying the rich heritage and spirit of Beirut, Karamna Beirut Restaurant takes you on a journey of sensory delights putting you in the mood for indulgence. The decor and ambience of the restaurant is as enticing as its cuisine. The elegant setting mirrors the aesthetics and traditions of Lebanon, with marble floors, intricate Arabesque carvings and mosaic work on the walls, elegant wood paneling and, beautiful stained-glass lamps and chandeliers.In addition to

the main dining area that can accommodate 98 people, the restaurant also features three private dining rooms for couples and families each with a capacity of six seats. Two of the private rooms can be combined into one making it the perfect venue

for small groups and gatherings.Karamna Beirut's extensive menu includes favourites such as H u m m u s , Ta b o u l e h , Muhammara, Kibbeh, Kibbeh Nayah Orfalyah, Kufata Nayah, Warak Enab, A r a y e s w i t h Ta h i n a , Maajoka and Shish Ta o k . T h e s e a r e complemented with Chef

Mohamed's signature creations that seamlessly blend the centuries-old Lebanese culinary techniques with a dash of novelty and creativity. These include Arayes Tochka, Makadem, Mahashi Al Taj, Assfir Machweya, Richtarbely, Kamia with Meat, Baidganam and Lahme Naya. There is an equally delectable and impressive line-up of desserts on the menu ranging from Halawet Jebn to Mixed Baqlawa, Cream Osmalia and Qashtalia that melt in the mouth. The most premium and freshest ingredients are used to create these exquisite and flavoursome dishes. The service is absolutely impeccable making Karamna Beirut Restaurant the perfect choice for Lebanese food aficionados.Ramada Abu D h a b i i s c o n v e n i e n tl y located in the heart of the city’s business district just a few minutes away from Abu Dhabi Mall and the outstanding Corniche Beach.

SONY CELEBRATES SIX-FOLD AT 2014 EISA AWARDS •European Professional Compact System Camera of the year 2014-2015:a7R •European Compact Camera of the year 2014-2015: DSC-RX100 III •European Camcorder of the year 2014-2015: FDR-AX100E •European 4K Ultra HD TV of the year 2014-2015: KDL-65X9005B •European Tablet of the year 2014-2015: Xperia™ Z2 Tablet •European Digital Source of the year 2014-2015: HAP-Z1ES By Qadeer Ahmad Siddiqui Dubai UAE: ony’s commitment to delivering products that move people emotionally, also known as ‘Kando’, has been recognised with a record six awards from EISA (European Imaging and Sound Association), the largest editorial multimedia o r g a n i s a t i o n i n Europe.Recognising leading technology spanning the television, digital imaging, home theatre and mobile product divisions, the awards demonstrate the success of Sony’s commitment to producing high-quality, reliable products that customers can use with confidence. European Professional Compact System Camera of the year 2014-2015: á7R:Beautifully styled and easy to hold on lengthy assignments, the á7R is a no-compromise camera that puts the needs of advanced users first. Front and back dials plus a control wheel and exposure compensation dial allow intuitive adjustments while framing shots through the highcontrast, high-resolution XGA OLED Tru-Finder or on the tiltable 3.0-type LCD screen.The 35mm full-frame Exmor™ CMOS sensor incorporates light concentration and photo diode expansion technologies and also features a new ‘gapless’ onchip lens design that eliminates gaps between adjacent pixels. These advances increase light c o l l e c t i o n e f f i c i e n c y, achieving outstanding resolution, sensitivity and low noise while circumventing the challenge

of decreased pixel size due to the extremely high pixel count. European Compact Camera of the year 2014-2015: DSCRX100 III: Crafted in tough, travelfriendly aluminium for lightness and looks, the DSC-RX100 III builds on the acclaimed reputation of its predecessors. An uprated lens and speedy image p r o c e s s o r a r e complemented by a retractable OLED TruFinder™ with ZEISS® T* coating, enhanced movie features and a 180-degree tilting LCD – all in a stylish fixed-lens camera that’s truly pocket-sized. European Camcorder of the year 2014-2015: FDRAX100E The FDR-AX100E is the first 4K Handycam® that features a large backilluminated 1.0-type Exmor R™ CMOS sensor. Far larger than the sensor in normal consumer camcorders, this captures flawless 4K Ultra HD images (3,840 x 2,160 pixels) with four times the detail of Full HD while also allowing beautiful bokeh background blur effects.The 4K sensor is paired with Sony’s ultrapowerful BIONZ X processor that employs area-specific noise reduction and detail reproduction technology for incredibly vivid, lifelike footage that’s closer than ever to reality. Together with the camcorder’s advanced Cinematone Gamma/Colour function, progressive 25p recording gives a sumptuously warm, rich look to your footage. European 4K Ultra HD TV of the year 2014-2015: KDL65X9005B This season’s big-screen 4K

T V , t h e B R AV I A ™ X9000 series, offers the best results yet from Sony with s t u n n i n g pictures and premium sound complemented by groundbreaking styling. Pictures are brighter and more powerful than ever with the new Xtended Dynamic R a n g e ™ . U n i q u e TRILUMINOS ™ Display continues to evoke the full emotion of every scene with rich, vivid reds and emerald greens. Everything is immaculately up-scaled by the powerful 4K X-Reality™ PRO processing engine. Whether you're watching 4K or HD, Sony’s special 4K image database ensures lifelike textures, dramatic colours and contrast. The unique ‘Wedge’ structure of the X9000 series increases stability, allows simple cable connections and a larger speaker capacity to deliver richer, more powerful sound. European Tablet of the year 2014-2015: Xperia™ Z2 Tablet With Xperia™ Z2 Tablet, Sony has developed a tablet that is both beautifully sleek and portable. Using premium materials, every single detail has been carefully crafted to create the world’s slimmest (only 6.4mm) and lightest (only 426g for Wi-Fi model and 439g for LTE/3G model) waterproof tablet on the planet, making it extremely portable and comfortable to hold, even with just one

hand. Sony’s acclaimed OmniBalance design creates an elegant shape that is delightfully slim yet reassuringly solid, providing balance and symmetry in all directions for a comfortable hold and beautiful look from all angles. And as you would expect from Sony, this lightweight beauty is also entirely waterproof, taking everyday life in its stride. European Digital Source of the year 2014-2015: HAPZ1ES Meticulously engineered to true audiophile standards, the HAP-Z1ES HDD Audio Player extracts the finest musical details from today’s High Resolution audio files. Music files are stored on the player’s 1TB hard drive, and can be transferred – wirelessly or via a cable connection – from your PC or Mac using the ‘HAP Music Transfer’ application. The app automatically syncs with fresh downloads, so your player’s hard drive is always up to date. The HAP-Z1ES is available in selected markets in Asia Pacific.

JUST FALAFEL SHUFFLES EXECUTIVE TEAM TO FOCUS ON FUNDAMENTALS, FACILITATE FUTURE GROWTH By Qadeer Ahmad Siddiqui Dubai UAE: ust Falafel, the Middle East’s fastest-growing healthy food provider, has made key changes to its executive management team during a period of sustained regional and international growth. Founding partner and managing director Mohammed Bitar will manage Just Falafel’s dayto-day operations, while inaugural CEO Fadi Malas departs to pursue new business incubation opportunities in the SME sector.In his expanded role, Bitar will maintain the company’s superior service standards and fulfill current growth objectives alongside colleagues such Mike Biggins, Just Falafel’s Chief Operating Officer, who is

managing the company’s evolution of its menu choices and broad new restaurant roll out programme.In less than a decade, Just Falafel has become one of the Middle East’s most recognized brands, and we thank Fadi for his tremendous

contribution to building the strong foundation of our business. Going forward, we will draw on Just Falafel’s greatest resources the expertise and enthusiasm of our colleagues as well as the commitment of our regional and international franchise

partners to continue the momentum and growth trajectory of Just Falafel in the Middle East as well as the US, Europe and Asia,said Mohammed Bitar, the company’s founding partner and managing director.Our immediate priorities including the streamlining of our operations to optimize resources and efficiency, while concentrating on Just Falafel’s fundamentals of high quality, nutritious street food and excellent service in ideal locations for our growing customer base,Bitar added. V i s i t http://www.facebook.com/ju stfalafel for more information.

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AZAD SPORTS Azad News UAE 22-31 August 2014, 5 Dhul-Qi'dah1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Sports Edition 59

ADOR CELEBRATES RECORD-BREAKING WIN IN SEVENSTAR ROUND BRITAIN AND IRELAND RACE Crew battles through injuries to shatter race record by more than a day By Qadeer Ahmad Siddiqui Dubai UAE: bu Dhabi Ocean Racing (ADOR)Abu D h a b i ’s Vo l v o Ocean Race contesting crew triumphed in its class, despite injuries, in the Sevenstar Round Britain and Ireland Race (RB&I)

Friday, leading the fleet for most of the 1,800-mile course and finishing with more than a two hour lead o n i t s c l o s e s t competition.ADOR now holds the monohull record for the RBIR race with its Azzam Vo65 yacht, the Fastnet monohull record from 2012 with its previous Azzam Vo70, and the Rolex Fastnet Race monohull record from 2011.Two crew members were hurt during the race – bowman Justin Slattery injured his ribs while trimmer Phil Harmer is suspected to have a broken hand. A hydraulic leak and a malfunctioning water maker also tested the crew’s engineering and maintenance skills, but they battled on regardless.The first 36 hours saw a neckand-neck race out of the English Channel and up the Eastern coast of England with consistent speeds of 20 knots and above. ADOR soon found themselves in a battle with the experienced Spanish team, led by Iker Martinez, and both boats were within 200- 400 metres of each other for most of the day and following night.Several well-timed sail changes and strong helming skills saw ADOR gain a small lead as its yacht Azzam approached Muckle Flugga, the northernmost point in the British Isles.From there, navigator Simon Fisher did a superb job of positioning the boat correctly for a shift in the wind which saw the team extend its slender lead to a more comfortable 30 miles.As the winds eased, the crew encountered more comfortable conditions along Ireland’s West coast but were still being pressed

h a r d b y t h e Spanish.Rounding the Fastnet rock first, ADOR then led the fleet home finishing in well ahead of the Spanish and smashing the 2012 Groupama vo70 monohull record by 1 day, 08 hours, 16 minutes and 27 seconds.This has

probably been harder on the crew than a leg of the Volvo Ocean Race,” said ADOR’s exhausted skipper Ian Walker at the finish. “With so many headlands, san d b a n ks a n d o th e r navigational hazards there

wasn’t a moment to relax, especially as all the teams were pushing each other so hard. Sifi, our navigator, barely put a foot wrong, and I’m so pleased with the attitude and work rate that the team put in during the race. Azzam is the name of our boat, and Azzam is the attitude of this great team.The conditions made for fantastic sailing, and it’s a great reward for both the sailors and the shore team who have worked so hard on our training and preparation, to have our first trophy in the cabinet,” continued Walker.The win adds to ADOR’s impressive record in the United Kingdom, but for the team it’s primarily a chance to hone their skills before they arrive in Alicante, Spain to begin the Volvo Ocean Race on October, 4th.While this has been a great race and a great result, our main focus will always be the Volvo Ocean Race, and our preparation will continue with that goal in mind,” said Walker.

GT ACADEMY MIDDLE EAST’S WINNER REVEALED Ahmed Khaled from KSA is the GT Academy Middle East winner By Qadeer Ahmad Siddiqui Dubai UAE: h e N i s s a n PlayStation® GT A c a d e m y International Race Camp drew to a thrilling conclusion at the UK’s Silverstone circuit as Ahmed Khaled from Saudi Arabia, 25, was crowned the Middle East champion of the racing challenge. The Civil Engineer, who finished in fourth place in the overall competition, won his place at the GT Academy Race Camp against hundreds of thousands of Gran Turismo® gamers that entered the competition

across Australia, India, Mexico, the Middle East and Thailand. Having won through Middle East National Finals, he arrived at Silverstone as one of five to represent the Middle East, alongside 27 International competitors overall, representing six countries split into five territory groups.Over the course of six days, the competitors were put through their paces both on and off track. They enjoyed some of the best racing instruction and mentoring in the world in a range of Nissan cars, including the mighty GT-R, the 370Z Nismo and 370Z race cars. Each group formed a close bond with their territory judge, who acted as a mentor, but then had to

By Qadeer Ahmad Siddiqui Dubai UAE: t their first joint press conference in the Allianz Arena in Munich, SAP SE (NYSE: SAP) and FC Bayern Munich AG today announced that SAP has become the club’s official partner for sport analytics and enterprise software. For the next three years, t h e t w o organizations intend to work together on innovative solutions to support the FC Bayern’s goals to expand their g l o b a l presence, maximize its team’s performance and enhance the experience for fans at home in Munich and around

make the difficult decisions when it came to eliminations from the competition.For as long as I can remember I have wanted to be a racing driver, this was why I spent so much time playing Gran Tu r i s m o . T h e N i s s a n PlayStation® GT Academy Challenge has made this dream come true,said Ahmed Khaled. “The Race Camp at Silverstone was a really tough competition, testing physical and mental capabilities and honing our skills as an actual racing driver. With no professional motorsport experience, I channeled my passions for racing which pushed me to do what I never thought possible. I want to thank all the organizers for developing this program and particularly Nissan and Sony PlayStation for the life changing opportunity.As well as the circuit driving and assessment, the competitors were judged on a series of challenges that included the Mud Mayhem assault course, Nissan Micra Stock Car racing, the Traffic Challenge in the Nissan GT-R, the Dirt Track Time Trial in the Nissan Juke, the head-to-head Gymkhana, Buggy Racing, and a head-to-head

CHAD LE CLOS IN NANJING FOR THE YOUTH OLYMPIC GAMES Swimming superstar visits OMEGA boutiques By Qadeer Ahmad Siddiqui Dubai UAE: outh African swimming sensation Chad Le Clos arrived in Nanjing on Tuesday to enjoy the 2014 Youth Olympic Games (YOG).The young star is no stranger to the YOG he won five medals at the inaugural edition of

SAP AND FC BAYERN MUNICH: TWO GLOBAL CHAMPIONS JOIN FORCES Technology Partnership Will Support the Football Club’s Global Sports and Economic Goals

Dogfight pursuit race in Nissan 370Zs. Each c h a l l e n g e w a s accompanied and assessed by their judges that included ex-F1 test driver Dani Clos, V8 Supercar legend Rick Kelly, ex-F1 racer Karun Chandhok, Rally Driver and Drift King Abdo Feghali and renowned Thai Formula racer Tor Graves.Gradual eliminations led to the challenge finale, and the penultimate day of Buggy and Dogfight challenges formed the decision from each judge on which of their two best drivers would take the wheel of the 370Z race cars for an eight-lap race of Silverstone’s National circuit.Samir Cherfan, Managing Director, Nissan Middle East commented: GT Academy demonstrates Nissan’s belief in delivering innovation and excitement in everything we do the programme is both unique and thrilling. Wherever it is run in the world, GT Academy’s selection process and driver development programme has produced genuinely fast racing drivers. We have every confidence that Ahmed will add to this legacy and raise the region’s interest in

motorsport.Darren Cox, Global head of Brand, Marketing and Sales, NISMO said: “GT Academy offers PlayStation Gran Turismo® racers a great chance to move from virtual racing to real life professional racing! Congratulations to our Saudi Arabian Champion, Ahmed, who proved to the world that a racing career can start on a PlayStation at home. I am proud of the continued globalization of this important brand asset for Nissan and we look forward to welcoming even more countries to the programme next year.GT Academy now has more than 500 million miles of virtual racing in its rearview mirror and every single winner of the contest has tasted real racing success, including class wins at 24 Hours of Dubai and gamers going all the way from their lounge to Le Mans, standing on the podium of the world’s most toughest and most famous race.News and views on GT Academy Middle East and the progress of all the GT Academy drivers can be followed on various platforms including: facebook.com/NissanME twitter.com/NissanME

70 TEAMS ON THE PROVISIONAL ENTRY LIST FOR 24H BARCELONA By Qadeer Ahmad Siddiqui Dubai UAE: fter the summer break, the 2014 24H SERIES powered by Hankook returns to action with the 24H BARCELONA at the Circuit de Barcelona Catalunya coming up from 5 till 7 September. The provisional entry list for the international endurance race for GTs, touring cars and 24H Specials already includes 70 teams with drivers from 25 different nationalities and no less than 18 different car brands represented on the grid. Therefore, exciting competition with plenty of variety is expected.The 24H BARCELONA is getting more and more popular

he has enjoyed at the Youth Olympic Games, the Olympic Games and the Commonwealth Games. We are proud that he is a

annual Spanish Formula 1 Grand Prix and the Catalan round of the MotoGP series, is a state-of-the-art facility that has all the advantages of the nearby city of Barcelona as an additional asset. “Everybody loves Barcelona, the weather is usually nice and being able to combine that with the pleasure of an international 24-hour race is a great opportunity for everyone involved,” Gerrie Willems emphasizes.The A6 class has a nice array of GT3 cars, such as MercedesBenz SLS AMG GT3 (the winning car of the 24H BARCELONA in 2013), Ferrari 458 Italia GT3, Lamborghini FL2 GT3, Audi R8 LMS and BMW Z4. Various Porsche Cup cars have been entered in the 997 class. The SP2 class caters mainly for silhouette cars such as the French GC Automobiles GC 10 V8, the Renault Mégane Trophy and the Australian-built MARC Focus. SP3 is the domain of GT4 cars including BMW M3 and Z4, Lotus Evora and Aston Martin Vantage. As usual, the touring car classes A5, A4, A3T, A2 and D1 include a variety of brands with BMW, Honda, MINI, Nissan, Peugeot, Renault and Vo l k s w a g e n , p l u s , o f course, a huge presence for local brand SEAT that has its headquarters in Martorell, very close to the Circuit de Barcelona Catalunya. More information about the 24H BARCELONA and the other rounds of the 24H SERIES powered by Hankook can b e f o u n d a t : www.24hseries.com.

the world.Earlier this year, FC Bayern Munich signed a deal for the SAP® Customer Relationship Management (SAP CRM) application and a scalable solution for commerce from hybris software, an SAP c o m p a n y. W i t h t h i s technology, the club aims to intensify the interaction with its fans, personalize their experience and reward them for their loyalty. Discussing FC Bayern’s internationalization s t r a t e g y, t h e t w o companies agreed very quickly that there was a lot of potential for a broader cooperation, with technology helping the club on and off the pitch. Especially in the area of player performance and health monitoring, SAP is expected to bring in a lot of value add with SAP HANA® platform and the company’s expertise in every dimension of data analytics. SAP has the technology to support three of our main goals: optimize our business processes to facilitate our global expansion, help our team stay fit and perform at their highest level and give our

fans the best possible experience,” said KarlHeinz Rummenigge, German former football striker and CEO of FC Bayern Munich.The FC Bayern Munich is currently one the best performing football clubs of the world. Leveraging innovative technology, we want to permanently secure a global

top position for the FC Bayern. Our players’ performance and their health are of paramount importance to reach this goal, and so are our fans. Our club has more than 292 million fans worldwide, including 9.4 million in the U.S. W e h a v e ambitious goals both in terms of sports and e c o n o m i c success, and we want to inspire people worldwide.Over the last few years, SAP has increased the company’s focus to help transform the media, sports and entertainment industries with innovative technology to improve team and player performance, increase fan engagement and simplify league and venue operations. Today, SAP is successfully collaborating with a number of well-known sports organizations and associations in sailing, golf, Formula 1 racing, cricket, American football, baseball, tennis, basketball and football. Especially in football, SAP has been recently creating quite some noise with the analysis of performance indicators for players and teams.The partnership between SAP and FC Bayern Munich is an impressive union,said Gerhard Oswald, member of the Executive Board of SAP SE for Quality, Scale and Support.By combining the power of FC Bayern Munich with that of SAP HANA we will be able to develop new solutions that will transform the world of football from every angle.

the Games in Singapore in 2010 and then became a SCOTT ROLLS IN A FOUR SHOT VICTORY gold medallist at the London 2012 Olympic Games. Le HOUSE MATES HOWELLS & MCGRATH By Qadeer Ahmad Siddiqui the overall prize. In second Clos, who was welcomed EDGE OUT TWO OTHER PAIRINGS ON Dubai UAE: place of the Division 1 group into the brand’s family of part of our team.A busy day COUNTBACK obert Scott was a was Chandan Vaidya, who ambassadors in 2012, is in Nanjing:The popular popular winner of carded 35 Nett which also an ambassador for the young swimmer visited the this week’s Centro included 5 Pars.Division 2 YOG where OMEGA will Countdown Clock for a By Qadeer Ahmad Siddiqui helped them just edge Sharjah by Rotana Midweek Winner Hoseob Park took s e r v e a s O f f i c i a l photo session before Dubai UAE: c l e a r. C l o s e s t o n t h e Medal supported by Mekar top spot through a count Timekeeper.The Youth walking to OMEGA’s Xin Jie ouse mates John countback was last month’s on Wednesday 20th August. back from Runner up Yousef Olympic Games were a Kou Boutique. At the Howells & Dave BMW winners Korean duo every year,” says Gerrie Scott started his day with 4 Al Ali with both players huge stepping stone for flagship store, Le Clos McGrath teamed up of Hoseob Park & Joung Du Willems on behalf of Dutch straight Pars which put him carding 35 Nett. Both me"Speaking about his p o s e d f o r m o r e to win the recent BMW Lee, they incredibly also a g e n c y, C R E V E N T I C , straight important role as Youth photographs, autographed Members & Guests Social matched the 67 but fell just promoters and organisers i n t o O l y m p i c G a m e s an OMEGA watch box and played at SGSC on short when comparing the of the 24H BARCELONA in contentio ambassador, the 22-year- chatted with visitors and Saturday 16th August. pairs last 6 holes, they co-operation with the Circuit n a n d old swimmer said, The members of the media. de Barcelona Catalunya added a Youth Olympic Games were Afterwards, he went to and the Royal Automobile further 3 a huge stepping stone for OMEGA's Deji Boutique Club of Catalunya (RACC). m o r e m e a n d h e l p e d m e where he posed for pictures “Since we came on board a Pars for enormously in preparing for with some VIP guests. His few years ago, the event t h e 9 the pressures of my first busy day continues with a has developed from a Holes. Olympic Games in London. dinner at OMEGA's Youth predominantly national W i t h But more than the sport, the Olympic Games Hospitality affair to a true international s e v e n memories and friends that I Lounge where he will be endurance race, similar to N e t t made will last forever, and j o i n e d b y O M E G A ' s the other events of our 24H birdies on I’m excited to be part of the m a n a g e m e n t a n d SERIES powered by the card YOG experience once introduced to the guests. players having been Hankook. For us, the coRobert signed off his showing good form over the again.Chad is a tireless The evening is scheduled to operation with our partners Howells who is one of the however settled for winning winning score of 31 Nett to summer period with hot a d v o c a t e f o r finish with an after-dinner of the Circuit de Barcelona resident teaching the back 9 format for the take the tournament from 26 scores again for the Centro s w i m m i n g " O M E G A party where Le Clos will Catalunya and the RACC is professionals based at the afternoon golfers. The third other players.The race for Sharjah by Rotana Midweek president Stephen Urquhart speak with guests about the always a pleasant Butch Harmon School used duo to finish with the same the divisional winners was a M e d a l s u p p o r t e d b y praised Le Clos for his Youth Olympic Games and experience and it is nice for his experience to help score was scratch team hot contest with only a Mekar.All five golfers pick up passion for his sport and his his medal successes at the us to see that many teams guide 24 handicapper combination of Mike couple of shots separating a Pro Shop vouchers to be commitment to encouraging recent Commonwealth who know us from our other McGrath around the course Robson and Jon Gould, a group of 8 players for the spent at Sharjah’s new y o u n g a t h l e t e s . C h a d Games in Glasgow. events have become as the pair finished with a wicked front 9 of 30 was four prizes. Tony Bang shot GolfWorld outlet with Scott consistently demonstrates regular competitors in net 67total. With two other slightly hampered by a his way to the top of the also walking home with a 1 that he is not only a Barcelona, too, plus, of pairings also finishing on weak 1 over 37 during the Division 1 group with four night weekend stay at the remarkable swimmer but is course, the many new the same 5 under score of inward nine.The ever Pars and a vital birdie on the C e n t r o S h a r j a h H o t e l also a tireless advocate for teams that are joining us 67 it was Howell’s & popular BMW will return 7th Hole. Bang signed his located just next to Sharjah swimming and an every year.The Circuit de McGrath’s 5 under 31 next month with 2 different card for 34 Nett and on most International Airport. inspiration to the dedicated Barcelona Catalunya, best during the tough formats for the golfers to pit evenings would have taken young men and women who known as the venue for the Greensomes format that themselves up against. are inspired by the success azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg9)

AZAD SPORTS Azad News UAE 22-31 August 2014, 5 Dhul-Qi'dah 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Sports Edition 59

SHUFFLING OF THE PACK ON THE CARDS IN ODI TEAM AND PLAYER RANKINGS AS THE TOP SIX RANKED SIDES CONTINUE ICC CRICKET WORLD CUP PREPARATIONS Amla, de Villiers and Kohli resume battle for the number-one batting position; Anderson has No.2 bowling spot in his sights By Qadeer Ahmad Siddiqui Dubai UAE: he next couple of weeks promise to p r o v i d e a continuation of exciting international cricket as the six top-ranked sides in the Reliance ICC ODI Team Rankings go head to head with one eye on next year’s ICC Cricket World Cup 2015, now just 175 days a w a y. O n S a t u r d a y, Hambantota will host the first of three matches between Sri Lanka and Pakistan, while in Harare on Monday, the tri-series between Australia, South Africa and Zimbabwe gets underway with the opening match between the host and Australia. Also on Monday, Bristol will stage the first ODI of the fivematch series between England and India.In the meantime, eighth-ranked West Indies is already involved in its series against ninth-ranked Bangladesh, and leads the three-match series 1-0. This series concludes on Monday.There is a lot to play for in the 17 matches scheduled over the next 16 days. Not only are the six top sides separated by just 15 ratings points, but the captains and the coaches will have their sights firmly set on the ICC Cricket World Cup 2015, which kicks off in Christchurch and Melbourne on 14 February.Furthermore, these matches will provide excellent opportunities to younger players to impress the selectors with their mettle and prowess, and strengthen their claims for places in sides for ICC’s pinnacle ODI event.There is further context to these matches as Pakistan and India will be hoping to avenge their defeat in their respective Test series. Sri Lanka won both its matches against Pakistan while England came from behind to wrap up the series against India 3-1. While doing so, both England and Sri Lanka moved ahead of their respective opponents in the Reliance ICC Test Te a m C h a m p i o n s h i p table.In Harare, Australia and South Africa will do battle for the number-one position in the Reliance ICC ODI Team Rankings, with Michael Clarke’s men sitting on top of the tree, and South Africa just three

ratings points behind. The two teams are also at loggerheads for the number-one position in the Reliance ICC Test Team Championship, with South Africa ahead by just one ratings point.There are battles within battles when the Reliance ICC ODI Player Rankingsare taken into account.South Africa captain Hashim Amla has regained the number-one batting spot from teammate AB de Villiers in the Reliance ICC Player Rankings for ODI Batsmen, following his scores of 122 not out and 15 against Zimbabwe. But his lead over de Villiers is just one ratings point, with India’s Virat Kohli another point behind in third spot.With three points separating the top three batsmen, any batsman producing strong performances in the forthcoming matches could finish on top of the table. If the trio fails and fourthranked George Bailey of Australia gets a few big scores, then the tide could potentially sway in favour of the former Australia U19 captain, who can surge to the top of the charts for the first time in his career.As many as nine batsmen inside the top 10 will feature in the forthcoming matches. Apart from Amla, India captain Mahendra Singh Dhoni and Pakistan captain Misbah-ul-Haq also feature inside the top 10 in sixth and ninth positions, respectively. England captain Alastair Cook is in 20th position and Sri Lanka captain Angelo Mathews is 22nd.In the ICC Players Rankings for ODI Bowlers, Pakistan’s Saeed Ajmal holds the number-one position. He leads West Indies’ Sunil Narine by 71 ratings points, with England’s James Anderson hoping to continue with his rich form with the ball and leapfrog the West Indies spinner, whom he trails by 12 ratings points.The Reliance ICC Player Rankings for ODI Allrounders is headed by Pakistan’s Mohammad Hafeez, with the top five also including Angelo Mathews in third place and Ravindra Jadeja of India in fourth. For more information, go to www.relianceiccrankings.c om.

OMEGA AMBASSADOR RORY MCILROY WINS THE 96TH PGA CHAMPIONSHIP MCILROY WINS HIS FOURTH MAJOR AND THIRD CONSECUTIVE TITLE By Qadeer Ahmad Siddiqui Dubai UAE: ith storm clouds fast approaching and after a midday rain delay, OMEGA Ambassador Rory McIlroy won the 96th PGA Championship by one shot over Phil Mickelson as the sun set on Valhalla Golf Club in Louisville on Sunday.McIlroy dominated the first three days of play, firing rounds of 66-67-67, and came from behind to shoot a 68 on the final day of play for a 268 (-16). Today's win is McIlroy's secondconsecutive major championship and his

s e c o n d P G A Championship.He won The Open Championship just three weeks ago and won the PGA Championship in 2011. This win means a lot,” said McIlroy on Sunday night. “It's my fourth major

championship, and my second major in a row, and has just ended what has been the most incredible

summer.It's hard to really put into words what it means to me right now,” McIlroy added,but I know that it's one of the biggest tournaments of my career and it inspires me to keep going forward and to try and win more.Following the Wanamaker Trophy presentation, President of The PGA of America Ted

LAST-MINUTE REGISTRATIONS FOR HANKOOK 12H HUNGARY STILL POSSIBLE By Qadeer Ahmad Siddiqui Dubai UAE:

any teams and drivers are still enjoying a wellearned summer break, but located Grand Prix circuit near the Hungarian capital, a significant increase compared to the numbers in previous years. Teams who want to race with us still have the possibility to submit a last-minute registration,says Gerrie Willems on behalf of CREVENTIC.The compact, two-day format with free practice and qualifying on Friday and the race on Saturday makes participation in the Hankook 12H HUNGARY an attractive opportunity for teams that still want to enjoy one major international endurance race before the European motor racing season comes to an end. Staged for the sixth year, the Hankook 12H HUNGARY allows for participation with GTs, touring cars and 24H Specials with the same

ICC WOMEN'S CHAMPIONSHIP SET FOR EXCITING START Australia faces Pakistan, England takes on India in first round on Thursday; Top four sides to progress to the ICC Women’s World Cup 2017

By Qadeer Ahmad Siddiqui each other in one home or Bismah Maroof in 15th Sarah Taylor (second), Dubai UAE: away series that will include position.The top-ranked Lydia Greenway (11th) and eg Lanning: “We three ODIs over a two and a Australia bowlers in the Heather Knight (14th) also feel honoured that half year period. As such, Reliance ICC Women’s anticipated to appear.The our first ODI will each side is guaranteed at Player Rankings for ODI England bowling attack will mark the official launch of least 21 ODIs over the Bowlers are Erin Osborne be led by veterans t h e i n a u g u r a l tournament period.Two (sixth) and Perry (seventh), Katherine Brunt and Jenny Championship”Sana Mir: points will be awarded for a while in the Pakistan camp, Gunn, who are currently in “This is a wonderful win, while points will be captain Sana Mir is in 10th second and fourth places, opportunity for us to shared in case of a tie or a place.Speaking ahead of respectively. Other England express our potential as no-result. At the conclusion Thursday’s opener at Peter bowlers inside the top 20 cricketers” of the seven rounds, the top Burge Oval, Pakistan are Holly Colvin (ninth), Charlotte Edwards: four sides will gain captain Sana Mir Danielle Hazell (15th) and “Whenever I step out to play automatic qualification to added:This is our first Laura Marsh (19th).Looking for England I want to win, the ICC Women’s World bilateral series against ahead of the start of the ICC but now more than ever Cup England 2017, while Australia. Before this series, Women’s Championship, before, every result really the bottom four sides will get we have only played them in India captain Mithali Raj, does matter” a final chance of ICC Women’s World Cups. who leads the women’s ODI Mithali Raj: “It is great that qualification through the This is a wonderful batting rankings, said: The the ICC is supporting a ICC Women’s World Cup opportunity for us to I n d i a t e a m a n d Bishop presented McIlroy stronger structure for the Qualifier in 2017.Looking express our potential as management is really with the OMEGA Seamaster game leading into the ICC ahead to the start of the cricketers; achieving our excited to be playing in this P l a n e t O c e a n 6 0 0 m Women’s World Cup 2017” series, Australia captain targets against the world inaugural competition and timepiece to commemorate The inaugural edition of the Meg Lanning said: “We champions will be pretty we are extremely focused his victory at I C C W o m e n ’ s can’t wait to kick off our good.England and India will and determined to kick off Valhalla.I'm C h a m p i o n s h i p s t a r t s campaign towards the ICC meet in Scarborough in the the series well in not sure if I'll tomorrow (Thursday) and Women’s World Cup first ODI on Thursday. They Scarborough.It is a new and w e a r i t o r the opening round sees England 2017 when we take will then play in exciting development for n o t , s a i d Australia host Pakistan and on Pakistan this month as Scarborough on 23rd women’s cricket and it is McIlroy of his England take on India in the part of the ICC Women’s August before facing each great that the ICC is n e w m u l t i - y e a r, b i l a t e r a l Championship.As the other in the third ODI at supporting a stronger commemorati qualifying competition to the reigning champions, we feel L o r d ’ s o n 2 6 t h structure for the game ve OMEGA pinnacle event in women’s honoured that our first ODI August.England captain leading into the ICC t i m e p i e c e . I cricket, the ICC Women’s will mark the official launch Charlotte Edwards is Women’s World Cup might just put W o r l d C u p E n g l a n d of the inaugural excited to be leading her England 2017.Historically, it in a trophy 2 0 1 7 . O n 2 1 A u g u s t , Championship.Lanning, team in one of the first England has been an case so that r e i g n i n g W o r l d C u p who led her side to victory in fixtures of the new outstanding team in ODI every time I champion Australia will face this year’s ICC Women’s tournament.As players, the cricket and they will be look at it, it will remind me of Pakistan in a three One-Day World Twenty20 2014, new ICC Women’s tough opponents on home my win here at Valhalla.We International (ODI) series in added: “The structure of the Championship is a fantastic soil. They have some congratulate Rory on his Brisbane, while three-time new Championship has concept,” she said, adding: excellent players and we outstanding play at Valhalla winner England will play provided us with a great “It gives us real structure know about their strength in a n d a l l t h a t h e h a s host to India for its threeopportunity to face a worldleading into the ICC depth. But we have a young accomplished this year, said m a t c h s e r i e s a t class team in Pakistan on Women’s World Cup in and enthusiastic team and OMEGA President Mr. Scarborough and Lord’s. home soil in a bilateral England in 2017, and our players will take a lot of S t e p h e n The hosts of the Australianseries. We have enjoyed makes every ODI series confidence from our win in Urquhart.In our Pakistan and England-India some competitive matches that we play between now last week’s Test match. If we fourth year as a se ri e s w i l l l i ve stream against Pakistan in recent and then significant. can go up another level and p a r t n e r a n d matches via their respective ICC events and I have no Whenever I step out to play look to improve the key O f f i c i a l websites.The concept, doubt that this series will be for England I want to win, areas of the game, then I Timekeeper of proposed by the ICC just as exciting.The 22but now more than ever know that we can be t h e P G A o f Women’s Committee and year-old skipper sits in before, every result really competitive.For India, America, it is approved by the ICC Board fourth place in the Reliance does matter.I cannot wait to Harmanpreet Kaur in sixth thrilling to see i n t h e J a n u a r y 2 0 1 4 ICC Women’s Player lead the England women’s position is the other batter o u r o w n meeting, is aimed at Rankings for ODI Batters team against India in our inside the top 10, while O M E G A creating more extensive list, which also includes first round of matches in the Jhulan Goswami (third) is A m b a s s a d o r and meaningful bilateral three other Australians – I C C W o m e n ’ s the highest-ranked win at the 2014 playing programme for ICC Women’s World Cup Championship this bowler.In September, West PGA Championship.The women’s cricket. Other 2013 player of the final, s u m m e r. E d w a r d s i s Indies will host New 2014 PGA Championship, c o m p e t i n g c o u n t r i e s Jessica Cameron currently ranked seventh in Zealand for their three-ODI th (seventh), Alex Blackwell the batter rankings and is series, while Sri Lanka will held August 4 through include New Zealand, (ninth), and all-rounder one of four England batters host South Africa in August 10th at Valhalla, South Africa, Sri Lanka and Ellyse Perry (17th) – inside in the top 20 who are October. marked the W e s t I n d i e s . T h e the top 20 list. Pakistan’s expected to appear in the 96th edition of tournament structure will highest-ranked batter is first round fixtures, with o n e o f t h e see each team will play m o s t anticipated ROOT, BALLANCE, MATHEWS AND HERATH ACHIEVE PERSONAL MILESTONES golf events on Jayawardena signs off in 15th position the calendar England and Sri Lanka move ahead of India and Pakistan in Test Championship table a n d t h e season's final By Qadeer Ahmad Siddiqui points in the seven Tests Sri Lanka opener Upul place) and Chris Jordan in m a j o r . Dubai UAE: England has played this Tharanga also impressed 59th position (up by 36 OMEGA, an ngland's Joe Root summer.Root is not the only with the bat in Colombo. places).The bowling table is Official Patron has continued his England batsman to make Sarfraz has rocketed 29 headed by South Africa's of The PGA of impressive march on a n u p w a r d places to 51st spot after Dale Steyn, who leads A m e r i c a the Reliance ICC Player movement.Captain Alastair scores of 103 and 55, while Australia's Ryan Harris. through 2022, served as Rankings for Test Batsmen Cook, who scored 79, has Tharanga has vaulted 49 Jayawardena retires in st nd Official Timekeeper of the after breaking into the top jumped four places to 21 in places to 52 after scoring 15th position:Mahela PGA Championship for the 10 for the first time in his the latest rankings, while 92 and 45.Sri Lanka's Jayawardena has signed fourth straight year.The 97th career.Root scored an Gary Ballance has finished Kumar Sangakkara holds off on his illustrious Test th PGA Championship will be unbeaten 149 at The Oval, in 24 spot after rising five the number-one batting career in 15thposition. The held at Whistling Straights his fifth century in 22 Tests, places following his position, while AB de Villiers right-hander represented Golf Course in Kohler, for which he not only won contribution of 64 The other of South Africa is in second Sri Lanka in 149 Tests. At th Wisconsin, from the 10 the player of the match notable movement in the spot.Meanwhile, in the 11,814 runs, he sits in through the 16th of August, award but also got a rise of Reliance ICC Player top 10 batsmen was from seventh place on the all2015. five places that has put him Rankings for Test Bowlers, Sri Lanka captain Angelo time list of most runin ninth position.Root had Mathews, who has Sri Lanka's Rangana getters.In his final Test, the entered the series against achieved a career-best Herath has achieved a 37-year-old fell both times India in 26th position on 610 third position.Mathews career-best ranking.The to Pakistan's Saeed Ajmal ratings points.In seven scored 39 and 43 not out in left-arm spinner put in a fine after scoring four and 54. innings of five Tests, the 23Colombo, and was performance and recorded This meant a loss of one Other entries in the A6 GT3 year-old, who also played in rewarded with a rise of two figures of nine for 127 and place for him on the class also run with the ICC U19 Cricket World places that has elevated five for 57.This table.Jayawardena topped Porsches and MercedesCup 2010 in New Zealand, h i m i n t o t h i r d performance not only gave the batting chart in Benz cars, as well as one amassed 518 runs with two position.Outside the top 20, Sri Lanka a comfortable November 2009 following Lamborghini GT3 FL2, a centuries and three halfIndia captain Mahendra 105 runs victory but has his 275 against India in car similar to the one that centuries. He consequently Singh Dhoni has finished also helped him move up Ahmedabad. This was his won last year's 12H th th finished in ninth position two places to third.Other the series in 28 position 109 Test, which also HUNGARY. We are also and on 789 ratings points, notable movers include after his first innings earned him a career-high delighted to have various thus gaining 17 places and Stuart Broad in eighth (up contribution of 82 earned 883 ratings points and put experienced teams in the 179 ratings points.Overall, by one place), Junaid Khan him four places on the him in 39th position in the list Porsche 997 Cup class. th Root has climbed 29 places table.Pakistan wicket16 (up by one place), of Reliance ICC Best-Ever The SP2 class also has and has earned 231 ratings keeper Sarfraz Ahmed and Moeen Ali in 32nd (up by one Test Championship Rating. some interesting cars, such as the Lexus IS-F, a SAEED AJMAL REPRIMANDED FOR PROSPER UTSEYA REPORTED FOR car that has never raced in BREACHING ICC CODE OF CONDUCT one of our events before, SUSPECTED ILLEGAL BOWLING ACTION as well as the MARC Focus All-rounder must undergo testing within 21 days GTC and GC Automobile By Qadeer Ahmad Siddiqui Dubai UAE: GC 10 V8 silhouette cars. akistan off-spinner Saeed Ajmal has been The touring car categories By Qadeer Ahmad Siddiqui and concluded that the reprimanded and warned for a Level 1 breach of the bowler’s action needed to be are strong as usual with Dubai UAE: ICC Code of Conduct for Players and Player Support imbabwe all-rounder tested.Utseya’s bowling BMWs, Hondas, Peugeots, Prosper Utseya has action will now be scrutinised Personnel during the fourth day's play in the second cricket R e n a u l t s a n d been reported with a further under the ICC Test against Sri Lanka at the Sinhalese Sports Club (SSC) SEATs.Hankook is the title sponsor and exclusive tyre suspected illegal bowling p r o c e s s r e l a t i n g t o on Sunday. supplier of the Hankook action during his side’s suspected illegal bowling Saeed was found to have breached Article 2.1.4 of the 12H HUNGARY while seven-wicket loss in the third actions reported in Tests, Code, which relates to “using language or a gesture that is SPAA05 will provide the a n d f i n a l O n e - D a y ODIs and T20Is. He is obscene, offensive or insulting during an International th LED display systems to International (ODI) against required to undergo testing Match”.The charge related to an incident after the 105 over show the race position on South Africa at Queens within 21 days, and, during of Sri Lanka's second innings when he used obscene every car competing in the Sports Club, Bulawayo, on this period, Utseya is language, which was picked up by the stump microphone race. More information T h u r s d a y . T h e m a t c h p e r m i t t e d t o c o n t i n u e and heard on television.The charge was laid by the on-field about the Hankook 12H officials’ report, which was bowling in international umpires Ian Gould and Richard Illingworth, and third umpire HUNGARY and the other handed over to Zimbabwe cricket until the results of the Bruce Oxenford, all from the Emirates Elite Panel off ICC Umpires.All Level 1 breaches carry a minimum penalty of an rounds of the 24H SERIES team manager Stanley testing are known. official reprimand and a maximum penalty of 50 per cent of a powered by Hankook can Chioza on Thursday, cited player's match fee. b e f o u n d a t : concerns regarding Utseya’s arm ball and fast delivery, www.24hseries.com.

class structure and technical regulations as in all other events of the 24H SERIES powered by Hankook, including the flagship round, the Hankook 24H DUBAI. Usually, the weather in Hungary is still quite nice in early October and the in motorsport, the action country's capital Budapest never really stops. Hence, with its many opportunities D u t c h a g e n c y, for sightseeing and CREVENTIC, and the entertainment is only half DNRT (Dutch National an hour's drive away from Racing Team) are already the circuit.Based on the working flat-out in entries we have received preparation for the two final already, we can say that we events of this year's 24H will have a great variety of SERIES powered by cars,” says Gerrie Willems. Hankook. Moved from its “GT3 class entries include spring date to the first Hofor Racing, the winners weekend of October (3 and of last year's 24H 4 October), the Hankook BARCELONA with a 12H HUNGARY marks the Mercedes-Benz SLS AMG fifth and final race of the GT3, and Stadler 24H SERIES powered by Motorsport, the winners of Hankook. Almost 30 teams this year's 24H DUBAI with have already registered to a Porsche 997 GT3 R. race at the beautifully azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg10)

BOOMING GCC CONSTRUCTION SECTOR FUELS GROWING INTERNATIONAL INTEREST IN REGION’S LIGHTING FIXTURES MARKET By Qadeer Ahmad Siddiqui Dubai UAE: h e G C C ’ s construction boom is fuelling international interest in the region’s fastgrowing lighting market, as Azad News UAE 22-31 August 2014, 5 Dhul-Qi'dah 1435 country pavilions from the Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Edition59pg11 UK and Malaysia headline a strong global presence at STME SAYS HYBRID IT CALLS FOR INTEGRATION STRATEGY IN MIDDLE EAST the Middle East’s largest USD426-million cloud services market is becoming an integral part of the region’s enterprise IT trade exhibition for lighting d e s i g n a n d By Qadeer Ahmad Siddiqui needs prior to commencing capabilities that the cloud technology.According to Dubai UAE: hybrid integration. “This service vendor allows market research firm ompanies looking to entails being crystal clear through APIs,he says.The Ventures ME, an estimated adopt cloud on the interoperability use of Integration Platform US$128.4 billion worth of computing, but are requirements between as a Service (iPaaS) is construction projects are also keen to keep their systems, the level of data another strategy, which existing IT infrastructure flow integration, and the utilizes advanced cloudand on-premises scalability and extensibility based set of services that applications will benefit needs in the future.A allow for the development, from the flexibility that number of literature on management and hybrid integration has to integration of on-premises governance of the offer, says an executive and cloud environments connections and from STME, Middle East’s that are individualised for information transfer leading solutions provider specific industries are also between on-premises and a n d s y s t e m s available to help IT c l o u d - b a s e d integrator.However, in order managers. The generic applications.Although more to maximise the potential of theme includes carrying out costly up-front, this method hybrid IT, the right hybrid Application Portfolio transfers the risks of API inintegration strategy must be Analysis (APA), where house development along currently underway across traffic growth rate in the put in place to respond to existing application portfolio w i t h f u t u r e o n g o i n g the Gulf region this year, world at 57 per cent CAGR, the unique IT needs of a is analysed and rationalised maintenance and upgrades ramping up demand for the followed by Asia Pacific and company, according to for best possible alignment to the iPaaS vendor,Amr c o m m e r c i a l l i g h t i n g Central and Eastern fixtures sector. Mohannad Amr, Project between on-premise and adds. Europe, according to the Management Officer at cloud systems.Gradual While it may provide several The impressive business Cisco Global Cloud STME.Enterprises have transformation is another advantages, adopting a opportunities haven’t gone Index.Gartner estimated already invested and will key strategy, where enough hybrid integration unnoticed by the revenues from the cloud continue to invest in ontime and thought are given environment also posts government-backed UK services market in the wider premises core applications to build new layers in order some disadvantages, he and Malaysian Pavilions at Middle East and North and infrastructure to consolidate and says.Increasing reliance on Light Middle East, which Africa (MENA) region to be architecture tailored to their standardise systems. In the cloud makes CIOs more takes place from 3-5 around US$462.3 million in needs,says Amr.But the addition, ongoing engaged in managing November at the Dubai 2013, rising by more than emergence of social media, optimisation of both service level agreements International Convention 24% from the previous smartphone and tablet architecture and processes, (SLAs) with multiple service a n d E x h i b i t i o n year’s figures.Cloud is no technologies, and even as well as harmonising data p r o v i d e r s i n s t e a d o f Centre.Supported by the longer just a buzzword, but workplace practices such continuously are crucial to m a n a g i n g t h e i r o w n U K L i g h t i n g I n d u s tr y rather a reality that no as BYOD (bring your own maintaining service levels systems. Users also need to A s s o c i a t i o n , t h e U K organisation can ignore. By device), have expanded and efficiency.At the tactical accept some latency due to Pavilion is participating at adopting hybrid integration, engagement points and level, it is not uncommon to Internet- vs. LAN-based the three-day event for the companies get to dip their pushed enterprises to find IT departments trying to communications, though first time since 2006, with toes into cloud computing rethink their existing integrate on-premises and that is being mediated by 1 4 l e a d i n g l i g h t i n g without totally abandoning platform so as to seize new cloud applications by t h e d e v e l o p m e n t o f manufacturers on board, the conventional approach. opportunities that the cloud creating custom codes advanced web technologies w h i l e t h e M a l a y s i a n However, getting the right presents.Across the Middle using a cloud service’s a n d e v e r g r o w i n g Pavilion will feature at least hybrid environment balance East and Africa (MEA) application programming bandwidths.Overall, hybrid eight top companies. has proven to be region, cloud computing interfaces (APIs).The integration offers a safe bet Peter Hunt, COO of the UK challenging,says Amr. adoption is gradually taking downside of this approach for Middle East companies L i g h t i n g I n d u s t r y To address this concern, off as per a recent industry is that not only can these eager to tap the cloud’s Association, said: The Amr adds, IT departments Lighting Industry survey. Between 2012 and APIs be complex, but the potential. need to scrutinise strategies Association (LIA) is proud 2017, the region is expected degree of such integration is and align them with their to be bringing this group of to have the highest cloud also limited to the enterprise operational 14 companies to Light Middle East 2014. A survey NEW LINE OF ARABIC INSPIRED FRAGRANCES, KINDUS PERFUMES, UNVEILED of our members in 2013

IN MIDDLE EAST LAUNCH Prism Group and Faces presents the ‘Art of Perfume Philosophy’ in seven new scents that throws the spotlight on the age-old practice of making fragrances

By Qadeer Ahmad Siddiqui D u b a i U A E : Prism Group, a leader in the luxury brands segment, and Faces one of the leading forces in the luxury business in the Middle East, has unveiled the regional launch of ‘KINDUS: The Art of Perfume Philosophy,’ a new line of Arabic inspired f r a g r a n c e s t h a t o ff e r consumers with oriental smelling, longer lasting floral and aromatic inspired scents. Presented in a unique packaging design that reflects Arabic culture and calligraphy, KINDUS Perfumes comes in seven d i f f e r e n t variations—KINDUS Ã ALEF, ÓSIIN, Ú AYN, Ï DAL, Ì JEEM, ã MEEM and Ñ RAA.History shows that the creation of fragrances is an age-old practice that dates back to the ancient times. In fact, Al Kindi, the great Philosopher of the Arabs was also known as the father of perfume distillation and is credited in writing a book of perfumes in Arabic—detailing over 100 ways to make perfumes. Looking to preserve and promote the Arabic perfume making tradition, Prism Group and Faces has developed a new range of fragrances that not only aims to preserve Arabic culture but also give consumers a taste of a lifestyle inspired by luxury.We are proud to have partnered with Faces for the release of KINDUS Perfumes, a dynamic and powerful perfume that is guaranteed to capture the hearts of many,” said

Mohammed Abdul Jalil Musabih, Founder and CEO, Prism. “Each of these seven new scents brings the Arabic ancient practice of fragrance making to the f o r e — f i t f o r d i ff e r e n t personalities with the promise of a long lasting

sweet smell that can truly inspire.Each bottle of

KINDUS Perfume is presented in a unique packaging style that is based on a philosophy that places strong attention to Arabic calligraphy as it pays homage to the intrinsic beauty of Arabic letters. The concept follows the vision of all the Arabic nations, who have called upon nurturing and preserving the Arabic language for future generations to connect with their roots, society and values.KINDUS is all about the excellence of presenting different blends in seven different bottles that contain the soft sensuality of Musk, the preciousness of woods and resins, the dazzling mystery of saffron and amber, the aromatic flavors of citrus, the sweetness of strawberries, the richness of jasmine and exotic of

orange blossoms, in addition to the elegant thickness of Oud, which will carry you to the world of luxury and glamour.Kindus Alef ?- is a scent made for users who are confident and uncompromised. Made from a homely blend of resins, incense and sensuous musk, this fragrance is guaranteed to give its user a fleeting trail of confidence wherever you go. Kindus SIIN is made for those with a more bubbly personality as it is made

from fruits and vegetables that perpetuates a fragrance that lasts all day long. Kindus AYN is a scent made for royalty made from floral rose extracts and green cannabis and later combined with precious woods and resins. The end result is a woodsy scent in a soft and delicate effect. Kindus DAL offers a sweet yet spicy scent that gives users a sense of elegance and style. This endearing fragrance is made of orange, cinnamon and cedar.Kindus JEEM is a fragrance that best reflects Arabic culture captured by the scent of Agar wood and made even stronger with the mix of saffron, amber, rose, sandalwood and incense. Kindus MEEM is a scent especially developed for women, with its floral

fruity fragrance mix of black currant, grape fruit, red apple and pear. Lastly, Kindus RAA is a flirtatious fragrance that combines the powerful and aromatic flavors of citrus, strawberries, jasmine and orange blossoms. Kindus Perfumes will be available at leading malls and boutique shops, including all “Wojooh” retail stores in the KSA and Abu Dhabi, in addition to “Paris Gallery” in Dubai and Abu D h a b i .

showed a strong interest in the Middle East markets and we now have a waiting list for companies wishing to join the group.The LIA recently launched a joint industry and government Lighting Sector Strategy which calls for a greater push for e x p o r t s . Participating at Light Middle East is a positive step towards that goal.Among the leading UK manufacturers showcasing their products at the UK Pavilion are BriTek Technologies; BSSLED; Danlers; Fern Howard; Illuma; Isotera; Iviti; Kosnic; LED-Flex; Light Emissions; Luxonic; Rasmi; Soraa; and DW W i n d s o r. S t e a l i n g t h e spotlight will be Light Emissions, which will introduce the world's first full range of architectural LED video displays to thousands of trade buyers. Peter Ed, Managing Director of Light Emissions, said: “The Gulf region is, without doubt, the most vibrant eco-nomic area in the world today, with vision to build for the long term future. This is why Light Emissions is so excited about engaging with visionaries at Light Middle East that are designing and shaping the G u l f c i t i e s o f tomorrow.Light Emissions’ innovative architectural LED Video displays are a perfect fit for the GCC’s

futu re, and will en-hance landmark buildings and spaces for many decades. With prestigious installations already in Saudi Arabia and Abu Dhabi, we have the local experience, and are perfectly positioned to shape the visual future in the Middle East.The Malaysian Pavilion at Light Middle East is organised by SME Corp, featuring products and services from Ecotech; Avialite; ExtraBuilt; Hans Ledlite; LED Vision; P-Plus and Primelux.Organised by Epoc Messe Frankfurt, Light Middle East is the region’s only exhibition dedicated exclusively to the lighting industry, presenting the latest innovations and advancements of the rapidly evolving sector.Ahmed Pauwels, CEO of Epoc Messe Frankfurt, said: “Valued at US$2.5 billion in 2013, the GCC lighting market is driven by the ongoing construction boom we are now witnessing across the region. As a result, we’ve seen a surge in interest at Light Middle East from leading international lighting manufacturers and suppliers interested in boosting their regional business links. The UK and Malaysian Pavilions underline the show's widening global footprint.Light Middle East offers a highly credible

interactive platform for major international players to gain access to and network with thousands of buyers and traders from across the region.Light Middle East 2014 is expected to host more than 250 exhibitors from over 25 different countries. Now in its 9th edition, the dedicated lighting industry showcase attracts wide support from industry associations and regional authorities.Among the leading attractions at this year’s edition will be the Future Zone, an exciting showcase of futuristic products and technology, cutting-edge design and trends from some of the leading international manufacturers and designers. Training the spotlight on key industry issues will be the two-day Light Middle East Conference from 4-5 November, attracting a large number of leading industry experts, thought leaders and regional specialists.Light Middle East 2014 will also feature the Light Middle East Aw a r d s , d e s i g n e d t o celebrate excellence in lighting design. The Awards will recognise some of the region’s leading lighting projects across 12 categories. Nominated entries will be judged by a panel of renowned lighting design experts, with the deadline for entries set for 31st August 2014.

UAE TOURISTS PICK TURKEY AS THEIR TOP FUTURE TRAVEL DESTINATION IN EUROPE - Turkey tops the list as the number one destination of choice for UAE tourists with 39% of the vote in the latest The Muslim Travel Index Europe 2014 - Nearly seven of out 10 (71%) said they wanted to go to Turkey because they had never been before and would like to experience the country while 59% wanted to go learn about its Islamic heritage - England came second with Spain, France and Italy completing the top 5 - Around 262,000 visited the UK in 2013 from UAE spending 956 AED a day and contributing billions to the UK economy - The Muslim Travel Index looked in detail at the past and future travel trends of UAE tourists By Qadeer Ahmad Siddiqui Dubai UAE: AE tourists would like to visit Turkey as their next European holiday destination in new research which looked at past and future travel behaviour across the Middle East and Far East.The Muslim Travel Index Europe 2014, released today, has shown that Turkey is the number one country of choice for tourists in UAE as a future place to visit.According to a detailed study of UAE residents, Turkey topped the list with 39% of the vote with England in second place (38%), followed by Spain (37%) and France (36%). Italy also made the top five with 35% of the vote.The biggest reason tourists said they wanted to travel to Turkey (71%) was to visit the country for the first time and experience what it had to offer. This was followed by 59% wanting to know about its Islamic heritage. The research found England was the most popular destination previously with 42% having visited the country.The Index also revealed the importance of adhering to Islam while travelling abroad with a huge 93% of Emiratis saying it was important that the country they were visiting had facilities that catered for a halal lifestyle.The Muslim Travel Index Europe 2014 looked at the attitudes and behaviour of majority Muslim populations to tourism in the future and their experiences of countries they have

already visited in Europe. The full report will be launched next month at the world’s first ever Halal Tourism Conference being held in Spain.The halal tourism sector was worth €103 billion in 2013 representing around 13% of global travel expenditures. This figure is expected to reach €141 billion by 2020.This Index is an excellent indicator of the travel needs of UAE tourists using past and future data and findings,” said Tasneem Mahmood of CM Media, who are organising the world’s first halal tourism conference in Spain in September.It is a great detailed analysis of how catering for the needs of UAE tourists will lead to an increased number of visitors to Turkey, England, Spain and all of Europe.This research represents great opportunity for tourism boards, tour operators, travel agencies, hotels, restaurants and the entire sector across the world in understanding the needs of UAE tourists and how to address them especially considering how much they love travelling.The Muslim Travel Index Europe 2014 gave a deep insight into the behaviour of UAE tourists. Of those surveyed, 42% had previously visited England, 26% had been to Italy and 24% to Turkey.Of those who had been to England, 69% said it was because they wanted to go sight-seeing while 57% wanted to come for the cooler climate.Official data from the UK Government showed that 262,000 visited the UK in 2013 from

UAE spending 156 AED a day – the second highest of any country coming to the UK- contributing billions to the economy. Around 29% of those who had previously visited Europe stayed for less than seven days while a further 24% stayed for 10 days. Of those surveyed 43% travelled to England for a holiday break with family.Of those Emiratis who have previously visited Europe, 43% preferred to stay at a friend or family member house while 87% travelled in an economy class. Furthermore, the majority of UAE tourists preferred to travel in July and August to Europe. The majority of UAE tourists (54%) book their holiday online.Delving further into the expenditure of UAE tourists showed they spent most of their money while on holiday in Europe on food and drink and souvenirs with 91% spending around 6000 AED on each.A huge 93% said it was important the country of destination provided halal food while 83% said it was important to provide praying facilities.The Muslim Travel

Index Europe 201 was conducted using research from residents from Saudi Arabia, United Arab Emirates and Malaysian residents.The Halal To u r i s m C o n f e r e n c e , which is being held on 22 and 23 September 2014, will bring together the travel industry from around the world to discuss ways of tapping into this niche market.The event, which is being hosted in Andalucia, Spain, aims to equip delegates with market intelligence, industry forecasts and trends to understand how to market to the lucrative Muslim consumer and benefit commercially.The two day event hopes to attract tourism boards, tour agencies, tour operators, restaurants, media, hotels and airlines. The event will also feature seminars from industry experts, workshops, networking sessions and an exhibition.For more details on The Muslim Travel Index Europe 2014 including a full list of top 15 Future European Travel Destinations please visit:www.htc2014.com

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OPULENCE PRESENTS SEASON 2 GRAND FESTIVE AND FASHION CARNIVAL Exclusive Fashion Show Branding Opportunities

Azad News UAE 22-31 August 2014, 5 Dhul-Qi'dah 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007

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CISCO MIDYEAR SECURITY REPORT HIGHLIGHTS WEAK LINKS IN UAE’S INCREASINGLY DYNAMIC THREAT LANDSCAPE Across Wider Region, Geopolitical Events and Natural Disasters Expand Threat Landscape, with Agriculture and Mining as Most At-Risk Industry Vertical By Qadeer Ahmad Siddiqui Dubai UAE: i s c o h a s released its 2014 Midyear Security Report, which examines the “weak links” in organizations that contribute to the UAE’s increasingly dynamic threat landscape.In the Middle East, geopolitical events are creating new trends in the cyber realm, expanding the risk landscape for b u s i n e s s e s , governments, and other organizations and individuals.Due to recent drought, floods, and unrest affecting supplies and infrastructure across the wider Europe, Middle East, Africa, and Russia (EMEAR) region, the top five most at-risk industry verticals for mobile malware encounters during the first half of 2014 were agriculture a n d m i n i n g , transportation and shipping, food and b e v e r a g e , government, and media and publishing. In EMEAR, food and beverage saw the highest number of web m a l w a r e encounters.As a result, weak links outdated software, bad code, abandoned digital properties, or user errors contribute to the adversary’s ability to exploit vulnerabilities, with methods such as DNS queries, exploit kits, amplification attacks, point-of-sale (POS) s y s t e m compromise,malvertisi ng,ransomware,and infiltration of encryption protocols, social engineering and “life event” spam.The

report also shows that focusing on only highprofile vulnerabilities rather than on highimpact, common and stealthy threats put these organizations at greater risk. By proliferating attacks against low-profile legacy applications and infrastructure with known weaknesses, malicious actors are able to escape detection as security team’s focus instead o n b o l d f a c e vulnerabilities, such as Heartbleed. K e y Findings:Globally, researchers closely examined 16 large multinational organizations, which, as of 2013, collectively controlled over USD 4 trillion in assets with revenues in excess of USD 300 billion. This analysis yielded three compelling security insights tying enterprises to malicious traffic: Man-in-the-Browser” attacks pose a risk for enterprises: Nearly 94 percent of customer networks observed in 2014 have been identified as having traffic going to w ebsites that host malware. Botnet hide and seek: Nearly 70 percent of networks were identified as issuing DNS queries for Dynamic DNS Domains.This shows evidence of networks m i s u s e d o r compromised with botnets using DDNS to alter their IP address to a v o i d detection/blacklist. Encrypting stolen data: Nearly 44 percent of customer networks observed in 2014 have been

identified as issuing DNS requests for sites and domains with devices that provide encrypted channel services, used by malicious actors to cover their tracks by exfiltrating data using encrypted channels to avoid detection like VPN, SSH, SFTP, FTP, and FTPS. •The number of exploit kits has dropped by 87 percent since the alleged creator of the widely popular Blackhole exploit kit was arrested last year, according to Cisco security researchers. Several exploit kits observed in the first half of 2014 were trying to move in on territory once dominated by the Blackhole exploit kit, but a clear leader has yet to emerge. •Java continues its dubious distinction as the programming language most exploited by malicious actors. Cisco security researchers found that Java exploits rose to 93 percent of all indicators of compromise (IOCs) as of May 2014, following a high point of 91 percent of IOCs in November 2013 as reported in the Cisco 2014 Annual Security Report. •Unusual upticks in malware within vertical

markets. For the first half of 2014, worldwide the top three verticals most at risk for web malware encounters were media and p u b l i s h i n g , pharmaceutical and chemical, and aviation. Rabih Dabboussi, General Manager for the UAE, Cisco, said:Widespread broadband, cloud, and mobile device take-up is enabling the UAE to be a world leader in the innovation-based economy, but inevitably with this growth will also come the expanding the c y b e r t h r e a t landscape. As the region embraces the era of the Internet of Everything, UAE companies must realize that security is no longer the responsibility of IT professionals alone. Mobile operators, device manufacturers, software developers and businesses all have to take up a post in this war and be on high alert for potential c y b e r s p i l l o v e r, especially with mobile malware. In order to protect the ‘weak links’ in their networks, UAE businesses will need to adopt a businessoriented cyber security approach to cover the full attack continuum.

FUTURE OF KUWAIT’S BANKING SECTOR TO BE EXAMINED AT EUROMONEY KUWAIT CONFERENCE Euromoney Conferences will hold their sixth annual Kuwait Conference on 9 September in Kuwait City Qadeer Ahmad Siddiqui Dubai UAE: n less than just three weeks, the sixth annual Euromoney Kuwait Conference will open with keynote addresses from the Minister of Finance, H.E. Mr Anas Al-Saleh and Governor of the Central Bank of Kuwait, H.E. Dr Mohammed Al-Hashel. With a theme of New Dynamics of Finance and Investment, the event will focus clearly on the recent developments in the Kuwaiti financial sector. The conference will feature oneto-one interviews with the new leaders of major Kuwaiti banks, including Omar Alghanim of Gulf Bank, Hamad Al-Marzouq of Kuwait Banking Association and Dr Anwar Al-Mudhaf of Ahli United Bank.It will focus on key questions including whether the banks will thrive under new leadership and will Kuwaiti banks stay competitive despite the situation in the Eurozone and new Basel III regulations.Among the experts in geopolitical risk

and real estate investment confirmed to speak at the conference will be Michel Accad of Al-Ahli Bank of Kuwait, Ahmed Zulficar of Ahli United Bank, Thomas McManus of Lazard Asset Management, Mohammed Al Saqqaf of United Real E s t a t e C o m p a n y, a n d Joseph Morris of Knight Frank. Speakers will examine whether the Kuwaiti real estate market is consumer or investment demand-driven, and what this means for the long-term development of the sector. There will also be presentations given by Ahmed Barakat, Managing

By Qadeer Ahmad Siddiqui Dubai UAE: he notion behind Opulence is to gather designers / exhibitors for apparel,accessories, edibles, gifting solutions, home décor and more through different brands across the globe in order to create a distinctive experience for everyone. To provide a unique platform to deserving designers small or big. The concept was well received and after launching, we enjoyed grand success in Season one establishing ourselves in Dubai, UAE.The exhibitions are planned thrice in a year and we

Partner at ASAR Al Ruwayeh & Partners, and Ralph Acampora, Director of Technical Analysis at Altaira Ltd.With over 350 policymakers, senior bankers, and finance and business professionals registered to attend the conference already, the annual conference promises to be a great opportunity for networking and gaining new insight into the Kuwaiti and regional markets.Richard Banks, Director of Emerging Markets at Euromoney Conferences states,There have been many changes both positive and negative since we were last here in

2013. We believe that our agenda and our participants will give an insightful, informative and entertaining overview of the Kuwaiti and regional marketplace to our high-level audience of financiers, policy-makers and investors.Policymakers, bankers, and finance and business professionals won’t want to miss this conference.To download the full agenda for the Euromoney Kuwait Conference 2014 listing all of the topics and confirmed s p e a k e r s , v i s i t www.euromoneyconference s.com/kuwait.

strive toensure that the Opulence theme will be more innovative and different than the earlier theme. This Season which is 'Grand Festive & Fashion Carnival' now one step forward Opulence will be having a Fashion walk, Fashion designers, Jewelry designers are well to participate in Fashion show...Hurray our show stopper is going to be a celebrity.... Limited slots for stalls and fashion walk...interested designers can contact us on 00 971 50 3415391 or e m a i l opulenceexibition@gmail.c om remember just limited

STANDARD CHARTERED REACHES A SETTLEMENT WITH THE NEW YORK STATE DEPARTMENT OF FINANCIAL SERVICES By Qadeer Ahmad Siddiqui Dubai UAE: ollowing on from its disclosure of 6th August 2014, Standard Chartered (“the Group”) announces it has reached a final settlement with the New York State Department of Financial Services (“DFS”) regarding deficiencies in the antimoney laundering transaction surveillance system at its New York branch. The system, which is separate from the sanctions screening process, is one part of the Group’s overall financial crime controls and is designed to alert the New York branch to unusual transaction patterns that require further investigation on a post-transaction basis.This settlement includes a civil monetary penalty of USD300m; enhancements to the transaction surveillance system at the New York branch, a two-year extension of the term of the D F S - a p p o i n t e d independent compliance monitor and a set of temporary remediation measures, specifically: -The Group’s New York branch will not, without prior approval of the DFS in consultation with the monitor, open a USD demand deposit account for any client that does not already have such an account with the Group’s New York branch -Within 30 days, requirements for inclusion of identifying information for originators and beneficiaries of some affiliate and third-party payment messages cleared through the New York branch -After 45 days, a restriction on USD clearing services for certain Hong Kong retail business clients -The Bank is also required to do enhanced monitoring of certain small and medium sized enterprise clients in the United Arab Emirates. In any event, the group is seeking to exit this business as part of its broader efforts to sharpen

its strategic focus, withdrawing from or realigning non-strategic businesses, including those where increased regulatory costs and risks undermine their economic viability. The Group is making efforts to complete the exit within the timelines set out in the order. If the exit is not achieved within this period, further restrictions will be required, unless an extension is granted by the DFS.These remediation measures will remain in place until the transaction s u r v e i l l a n c e s y s t e m ’s detection scenarios are operating to a standard approved by the monitor.The UAE remains one of Standard Chartered’s leading franchises globally and the move does not reflect a decreased focus on the country. Rather, it will allow the Bank to reposition itself for further growth by focusing its efforts on Corporate and Institutional, Commercial, Private Banking, Retail and Islamic Banking.The Group accepts responsibility for and regrets the deficiencies in the anti-money laundering transaction surveillance system at its New York branch. The Group has already begun extensive remediation efforts and is committed to completing these with utmost urgency. More broadly, the Group is committed to enhancing its effectiveness in the fight against financial crime, and in this context, has committed substantial resources to a multi-year Financial Crime Risk M i t i g a t i o n Programme.Standard Chartered UAE attaches significant importance to Anti Money Laundering compliance and will be working closely with the Group, SCB NY and our regulators globally to improve the Group’s AML compliance programme. The consent order represents a full and final settlement between the Group and the DFS of the conduct at issue.

MINISTER OF ECONOMY REVIEWS MINISTRY’S SOCIAL RESPONSIBILITY INITIATIVES

Al Mansouri Meets Committee for Social Responsibility Initiatives and Team Overseeing Zayed Humanitarian Day Activities By Qadeer Ahmad Siddiqui Dubai UAE: is Excellency Sultan Al Mansouri, Minister of Economy, m e t t h e S o c i a l Responsibility Initiatives

Organization for Humanitarian Care and Special Needs (ZHO). The MoE also recently launched an internal awareness campaign to reiterate the importance of social

Committee and team members of the Zayed Humanitarian Day (ZHD) event at the Ministry of Economy’s offices in the capital. The meeting reviewed the progress made in the implementation of various initiatives and outlined a plan of action for the Social Responsibility Initiatives Committee. Commending the work achieved by the committee and ZHD team members, His Excellency Sultan Al Mansouri said: “In addition to our responsibility in carrying out ministerial duties, the Ministry of Economy works in collaboration with public and private sector entities to add value through our social responsibility programs. Our initiatives target all categories of society in the UAE and reiterate the true spirit of our compassionate and united nation. Our goal is to make social responsibility an integral part of our organizational culture at the Ministry of Economy.” The Ministry of Economy (MoE) runs several social responsibility programs and initiatives in collaboration with humanitarian and charity organizations such as the UAE Red Crescent and the Zayed Higher

responsibility among its staff members. The awareness campaign was followed by a number of initiatives during the holy month of Ramadan that targeted the more vulnerable sections of society, including orphans and needy families. The Ramadan Gift and Eid Dress campaigns provided hundreds of individuals and families with basic essentials during the holy month and the Eid f e s t i v i t i e s . Ta r e q A l M a r z o u q i , D i r e c t o r, G o v e r n m e n t Communications Department at the Ministry of Economy and Head of Social Responsibility Initiative Committee, said: “Under the direct supervision of the Minister of Economy, we carry out seasonal social responsibility campaigns during Ramadan and other occasions. These activities complement our ongoing CSR programs. The success of our initiatives is due mainly to the active and sincere involvement of all our staff members and internal stakeholders. We regularly assess our initiatives and programs with the view to developing them further and ensuring sustained outcomes for our beneficiaries.”

NOOR BANK APPOINTS HEAD OF GROUP STRATEGY AND PROJECTS By Qadeer Ahmad Siddiqu Dubai UAE: oor Bank has announced the appointment of Rajesh Sethi as Head of Group Strategy and Projects.Rajesh is responsible for managing strategic growth projects for the Noor Investment Group. His mandate includes building and acquiring new business lines as part of the Group's strategy to seek profitable and disciplined expansion opportunities. Hussein Al Qemzi, Group Chief Executive Officer of Noor Investment Group and CEO of Noor Bank, said:Rajesh has extensive experience in investment banking and insurance. He is well regarded in the industry for building and transforming businesses through strategy formulation, detailed execution and financial engineering. He also has a proven track record in building management teams and fostering a performance oriented culture while delivering riskmanaged financial

results.We are confident he will leverage these skills and qualities to elevate Noor from one of the region's fastest growing banks into a leader in the Islamic finance and banking i n d u s t r y. R a j e s h , a n engineering graduate with a master's degree in business administration, brings over 25 years of international experience to his role, including the past six years as CEO of prominent international insurance companies. He has worked in five countries in Asia and Europe across a number of global organisations including MetLife, ING Group, Merrill Lynch and ANZ Grindlays Bank.

KARAMNA BEIRUT RESTAURANT RAMADA ABU DHABI

AMAZING ROOM RATES STARTING FROM JUST US $69 ACROSS ALL ROTANA HOTELS By Qadeer Ahmad Siddiqui Dubai UAE: Stay at any Rotana hotel in the region, until the 15th of September, and receive complimentary breakfast, free Wi-Fi and a 20% discount on all other services d u r i n g y o u r s t a y, including food and beverage, spa treatments, minibar and more. For reservations or more information, visit rotana.com or call the hotel directly.

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OOREDOO REACHES MILESTONE OF 1 MILLION CUSTOMERS IN MYANMAR Incredible Response in First Month of Operations, as Ooredoo Strives to Make a Difference in Newest Market

Azad News UAE 22-31 August 2014, 5 Dhul-Qi'dah 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007

INDUSTRIAL AUTOMATION CONTINUES TO SHAPE SAUDI’S ECONOMY Big names in the industry engage in the first mega event organized by Rockwell Automation in the Kingdom. By Qadeer Ahmad Siddiqui Dubai UAE: nternational and local companies will be showcasing the latest innovations, products, solutions and services this coming September 9 and 10 in Sheraton Hotel Dammam, Kingdom of Saudi Arabia at the first mega industrial event - The Automation University Classic.Organized by the world’s largest company dedicated to industrial

automation, Rockwell Automation, the event sees great potential to support the Kingdom's developing industrial landscape. Prosoft Technology, Molex, S t r a t u s Te c h n o l o g i e s , Cisco, Endress+Hauser, Ewon, Fluke, Oldi, Panduit, Spectrul Control, Avanceon and ATCO LLC are among the exhibitors at the show.The two-day event will not only present the technologies of integrated information and automation solutions but will also tackle the country's views and trends concerning the sector. “Saudi Arabia is one of the world’s fastest growing countries. Dozens of factories, and industrial facilities including desalination plants, a seaport, refineries and manufacturing companies make up the Kingdom’s non-oil industry. KSA is keen in diversifying its economy. Seeing the robust

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DELEGATION FROM CENTRAL INDIAN STATE OF MADHYA PRADESH VISITS MASDAR CITY Chief Minister Mr. Shivraj Singh Chouhan Heads Delegation from India’s Second Largest State By Qadeer Ahmad Siddiqui Dubai UAE: hief Minister Mr. Shivraj Singh Chouhan and his delegation from the Indian State of Madhya Pradesh visited Masdar City today. They met senior members of Masdar City’s managemen t, and were given a guided tour to showcase the city as an example of sustainabilit y and urban planning b e s t practices. Prior to the t o u r, t h e delegation received a comprehensive briefing from Masdar executives, including Mr. Mohammed Al Ramahi, Chief Operating Officer of Masdar, Mr. Anthony Mallows, Director of Masdar City, and Ms. Mahra Khalid Al Quassimi, Director of Marketing and C o r p o r a t e Communications.During their briefings, the delegates were informed about the establishment and subsequent development of Masdar C i t y, a n d i t s r o l e i n

growth of the country and its potential, the Automation University Classic will be a great platform for private companies and government to discuss topical industry issues and at same time exchange fresh and stimulating ideas that will be valuable to the development.stated by Ya h y a D a r w i s h , K S A Country Director Sales, Rockwell Automation.On the first day of the event, 9th of September, Tuesday, key industry experts will be conducting a full day seminar about Connected Enterprise. According to Sujeet Chand, senior vice president and chief t e c h n o l o g y o ff i c e r a t R o c k w e l l Automation“Disruptive technologies can enable collaboration across all levels in manufacturing organizations, by connecting the entire enterprise; manufacturers can fully harness the information they need to o p t i m i z e t h e i r operations.Registration to the event is still open. Visit Rockwell Automation website for more details http://www.rockwellautomat ion.com/mde/events/autom ation-university/ksaautomation-universityclassic.page?#/tab

knowledge expertise and technology transfer. The tour also included a discussion of Masdar City’s role in advancing renewable energy adoption globally, and highlighted the city as an illustrious example of sustainable applications in urban planning.

stressed the company’s commitment to serving the country.Since the launch of Ooredoo in Myanmar, the company has seen unprecedented demand for its mobile phone and internet services, with people queuing overnight to purchase a low-cost Ooredoo SIM. The team are Chief Minister Mr. Shivraj S i n g h C h o u h a n c o m m e n d e d M a s d a r ’s success and leadership in the field of sustainability, and clean technology. He also praised the pioneering scientific and technological research led by Masdar Institute. In concluding his visit, the Chief Minister reiterated the importance and mutual benefits stemming from a close collaboration between the UAE and India in the field of renewable energy and sustainability.

JUST FALAFEL EXPANDS ITS PRESENCE IN KUWAIT Opens its second restaurant, with 7 more on the way By Qadeer Ahmad Siddiqui Dubai UAE: ust Falafel the Middle Eastern purveyor of authentic street food is expanding its footprint in Kuwait. The second

and Zaatar and a selection of fresh juices and French or Turkish coffee.Just Falafel will provide the best quality street food with the freshest ingredients sourced locally and organically where

TISSOT T-RACE MOTOGPTM AUTOMATIC CHRONOGRAPH LIMITED EDITION 2014 By Qadeer Ahmad Siddiqui Dubai UAE: he Tissot T-Race MotoGP Automatic Chronograph Limited Edition 2014 is a model

By Qadeer Ahmad Siddiqui Dubai UAE: oredoo has already broken through the one million customer milestone in its newest market of Myanmar, less than three weeks after going live with its services.H.E. Sheikh Abdullah Bin Mohammed Bin Saud Al Thani, Chairman, Ooredoo Group, revealed the significant achievement in a special ceremony in the capital Nay Pyi Taw, where he thanked the people of Myanmar for their warm welcome, and

striving to deliver up to customers’ expectations, offering crystal clear voice services and fast Internet. The eventoffered thanks to customers, staff and partners who have made this achievement possible and the Chairman challenged his team to go further in striving to improve service for customers. It was attended by a number of VIP guests, including H.E. Sheikh Abdullah; H.E. U Myat Hein, Union Minister of Communications and Information Technology; H.E.Jaber Ali Al Dosari, Q a t a r A m b a s s a dor to Thailand and accredited to Myanmar, Cambodia and L a o s ; A z i z A l UthmanFakhroo, Ooredoo Group Board Member and Chairman of Ooredoo M y a n m a r ; D r. N a s s e r Marafih, Group CEO,

Ooredoo;U Than Htun Aung, Director of Posts and Te l e c o m m u n i c a t i o n s Department;and Ross Cormack, CEO of Ooredoo Myanmar.Demonstrating the potential for growth and

our launch. She told us this was a ‘golden opportunity’ to reach out and connect her community through technology. To customers like Daw, I promise we will keep working hard to

strong appetite for data services in Myanmar, many customers are using mobile and accessing the internet for the first time.In his speech, H.E. Sheikh Abdullah expressed his delight at thestrong interest particularly from people who previously had not had the opportunity to benefit from mobile and access to the internet, and said the response from customers has been “humbling”, such as one of our first customers a father who saw how this would give his son access to better education opportunities.Mobile communication enriches people’s lives. It connects j o b -se e ke rs w i th n e w opportunities, unites families who are separated by geography, enables teachers to access learning resources, farmers to track market demand, and entrepreneurs to connect with new suppliers, which is why we have continuously pushed to enable people’s access to these life chances. I am humbled by the warm welcome we have received from the people of Myanmar, and by their dedication to improving their lives with technology. We are committed to continuously improving our service so we can meet our promise of giving people better life chances,he said.I think of people like Daw Hla, another of our first customers.She’s a fisherwomanwho has never used a mobile phone before

improve and enhance our s e r v i c e s , h e added.Ooredoo has invested and installed the world’s first next-generation purely UMTS900 network throughout Myanmar, which will provide fast internet and is primed to enable a smooth transition to a 4G LT E n e t w o r k i n t h e future.H.E. U Myat Hein, Union Minister of Communications and Information Technology, said: “Over the past few years, the Union Government and the M i n i s t r y o f Communications and Information Technology have worked hard to lay the foundations for the creation of a competitive telecommunications landscape that truly serves our people and we are closer than ever to achieving this.This is truly a historic moment for our country, people, and the telecoms sector in Myanmar. My most heartfelt congratulations to the whole Ooredoo and Ooredoo Myanmar Limited team on your successful launch of Ooredoo service in Myanmar! And I am also glad to see you have kept your launch commitment,he a d d e d . A z i z A l UthmanFakhroo, Ooredoo Group Board Member and Chairman of Ooredoo Myanmar, said: “This has been a challenging greenfield launch, where we have needed to counter a

n u m b e r o f logistical and technological challenges to deliver a worldclass network for the people. We have overcome these challenges with the help of local partners and communities, and have become the first i n t e r n a t i o n a l communications company to operate in Myanmar. We will continue to strive to offer the very best services for our customers.Speaking of the challenges faced during the development stage, Ross Cormack, CEO Ooredoo Myanmar, praised the 1,000 employees of the Ooredoo Myanmar team, and stated that – in keeping with the company’s tradition of hiring local talent 800 of these team members are Myanmar people.Alongside traditional sales and services jobs, which cover 6,500 dealers at launch and 30,000 points of sale for topups, the company estimate through the distribution network alone Ooredoo has alreadysupportedapproxim ately 50,000 new jobs for

the people of Myanmar. Cormack commented:The response to our launch has been inspiring! This wonderful nation’s pent-up demand for mobile communication services has surpassed even our expectations, and as our reach expands across the country these opportunities will increase. This growth will enable more people to experience our lifeenriching services and see the life changing opportunities technology can bring.At the close of the c e r e m o n y, O o r e d o o highlightedthat the network will rapidly extend to include 25 million people by the end of 2014, as the company brings the benefits of connectivity tothe population as fast as is possible.

GCC LIGHTING FIXTURES MARKET BRIGHT

Details count:The Tissot TRace MotoGP Automatic Chronograph Limited Edition 2014 already distinguishes itself from its

By Qadeer Ahmad Siddiqui Dubai UAE: h e G C C ’ s construction boom is fuelling international interest in the region’s fastgrowing lighting market, as country pavilions from the UK and Malaysia headline a strong global presence at

restaurant will be located in Eigaila, in the Gate Mall, which is located in Fintas, 20 km south of Kuwait City.The opening is part of the group’s rapid expansion plans that will see an additional 7 Just Falafel’s in the territory over the coming years.The Gate Mall is an upscale development of 6 floors with cinemas and retail outlets. This location will make it a popular choice with residents and tourists alike that will enjoy Just Falafel’s hand-made wraps. The surrounding area is also home to a large student population that will enjoy the

seasonally possible. This is in keeping with their philosophy of serving “Good Food Fast” and to create eating enjoyment with oldworld flavours.Mike Biggins the Chief Operating Officer of Just Falafel welcomes the new addition to the family saying, “Having lived in Kuwait I am especially proud to be expanding in this country. The consumer is quite sophisticated in their dining habits and readily recognizes quality when they see it. I am confident that they will embrace this new location and our delicious food.This latest

t o m o r r o w. L i g h t Emissions’ innovative a r c h i te c tu r a l L E D Video displays are a perfect fit for the GCC’s future, and will en-hance landmark buildings and spaces for many decades. With prestigious installations already in Saudi Arabia and Abu Dhabi, we have the local experience, and are perfectly positioned to shape the visual future in the Middle East.The Malaysian Pavilion at Light Middle East is organised by SME Corp, featuring products and services from Ecotech; Avialite; ExtraBuilt; Hans Ledlite; LED Vision; P-Plus and Primelux.Organised by Epoc Messe Frankfurt, Light Middle East is the region’s only exhibition dedicated exclusively to the lighting industry, presenting the latest innovations and advancements of the rapidly evolving sector.Ahmed Pauwels, CEO of Epoc Messe Frankfurt, said: Valued at US$2.5 billion in 2013, the GCC lighting market is driven by the ongoing construction boom we are now witnessing across the region.As a result, we’ve seen a surge in interest at Light Middle East from leading international lighting manufacturers and suppliers interested in boosting their regional business links. The UK and Malaysian Pavilions underline the show's widening global footprint.Light Middle East offers a highly credible interactive platform for major international players to gain access to and network with thousands of

Association, said:The Lighting Industry Association (LIA) is proud to be bringing this group of buyers and traders from 14 companies to Light across the region.Light Middle East 2014. A survey Middle East 2014 is of our members in 2013 expected to host more than showed a strong interest in 250 exhibitors from over 25 the Middle East markets different countries. Now in and we now have a waiting its 9th edition, the list for companies wishing filled with richness and dedicated lighting industry to join the group.The LIA sophistication that arose competitors. The small showcase attracts wide recently launched a joint from a fruitful partnership details only further widen support from industry industry and government between one of the world’s the gap as it leaves all the the Middle East’s largest Lighting Sector Strategy associations and regional f a s t e st sports and a o t h e r s b e h i n d . T h e trade exhibition for lighting which calls for a greater authorities.Among the Timekeeper of ultimate composition of the dial d e s i g n a n d push for exports. leading attractions at this precision with 160 years of gives it the aspect of a technology.According to Participating at Light Middle year’s edition will be the experience living up to its chequered flag that marks m a r k e t r e s e a r c h fi rm East is a positive step Future Zone, an exciting S w i s s n e s s . T h a t the start of the race with Ventures ME, an estimated towards that goal.Among showcase of futuristic combination is not one to starting grids on the indices US$128.4 billion worth of t h e l e a d i n g U K products and technology, take lightly. The outcome is of the counters and around construction projects are manufacturers showcasing cutting-edge design and the Tissot T-Race MotoGP the minute track. The Tissot currently underway across their products at the UK trends from some of the Automatic Chronograph, T-Race MotoGP Automatic the Gulf region this year, P a v i l i o n a r e B r i - Te k leading international from which their passion for C h r o n o g r a p h L i m i t e d ramping up demand for the Technologies; BSS-LED; manufacturers and sports is evident, looking at Edition 2014 is definitely commercial lighting fixtures Danlers; Fern Howard; designers.Training the its burning red colour. The ready to go. With only 3’333 sector.The impressive Illuma; Isotera; Iviti; Kosnic; spotlight on key industry red stripes on the black pieces, they will be gone in business opportunities LED-Flex; Light Emissions; issues will be the two-day bracelet attest to their a flash. It comes in a helmet haven’t gone unnoticed by Luxonic; Rasmi; Soraa; and Light Middle East dynamism. All the details of b o x t h a t i s j u s t a s the government-backed UK DW Windsor.Stealing the Conference from 4-5 t h i s w a t c h c o m b i n e d sophisticated as the watch. and Malaysian Pavilions at spotlight will be Light November, attracting a definitely puts this model up Features Light Middle East, which Emissions, which will large number of leading among the favourites for •Swiss made takes place from 3-5 introduce the world's first industry experts, thought Style Champion 2014. November at the Dubai reasonably priced, healthy opening is part of Just •Automatic movement leaders and regional full range of architectural food that is at the core of the Falafel’s rapid International International Convention LED video displays to •316L stainless steel case specialists.Light Middle Just Falafel menu.Guests expansion, which will see it a n d E x h i b i t i o n t h o u s a n d s o f t r a d e with black PVD coating and East 2014 will also feature can choose from the open a significant number of Centre.Supported by the buyers.Peter Ed, Managing see-through case back the Light Middle East U K L i g h t i n g I n d u s t r y favourites such as the restaurants globally this •Scratch-resistant sapphire Aw a r d s , d e s i g n e d t o Director of Light Emissions, “Original” or “Kuwaiti” which year, with an increased A s s o c i a t i o n , t h e U K said:The Gulf region is, crystal celebrate excellence in are made to order, or presence in markets such Pavilion is participating at without doubt, the most •Water resistance up to a lighting design. The Awards customers are free to “build a s A u s t r a l i a a n d t h e the three-day event for the vibrant eco-nomic area in pressure of 10 bar (100 m / will recognise some of the first time since 2006, with their own” according to their USA.The group plans to roll 330 ft) region’s leading lighting the world today, with vision personal taste or dietary out over 700 restaurants in 1 4 l e a d i n g l i g h t i n g to build for the long term •Silicone strap with folding projects across 12 preferences. The new 18 countries over the next manufacturers on board, future. This is why Light clasp and push-buttons categories. Nominated w h i l e t h e M a l a y s i a n Emissions is so excited restaurant will also be few years. •Limited edition of 3333 entries will be judged by a Pavilion will feature at least offering part of the new Visit://www.facebook.com/J pieces panel of renowned lighting about engaging with breakfast menu, which u s t F a l a f e l f o r m o r e eight top companies.Peter visionaries at Light Middle •MotoGP presentation box design experts, with the Hunt, COO of the UK East that are designing and includes egg wraps information. with movement winder deadline for entries set for L i g h t i n g I n d u s t r y shaping the Gulf cities of combined with Halloumi 31st August 2014. azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg13

LEXUS REPORTS 20% GROWTH IN MIDDLE EAST SALES FOR THE FIRST HALF OF 2014 Lexus “IS” becomes luxury sedan of choice for customers with 478% increase in sales Luxurious comfort & formidable off-road strength of “GX 460” sees sales rise by 364 % Exceptional performance and phenomenal go-anywhere capability of “LX 570” propels sales by 12 % Azad News UAE 22-31 August 2014, 5 Dhul-Qi'dah 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007

DUCTAC SEASON 2014/2015: ART IN REAL LIFE •The Dubai community arts centre’s new season promises a pioneering line-up of stars and events Qadeer Ahmad Siddiqui Dubai UAE: rt In Real Life : Entitled Art In Real Life, the new DUCTAC (Dubai Community Theatre and Arts Centre) 2014/15 season features a stunning selection of local and international names and events.We’ve chosen the Art In Real Life strapline as the new season signifies a very real change for DUCTAC. As well as serving the diverse local community, DUCTAC is now an international destination for the arts and what we’re doing now really is celebration of art in real life.The new season artwork including the season brochure - is even in 3D just in case anyone doesn’t get the message.Simon Coates, DUCTAC General Manager. Highlights:The DUCTAC 2014/2015 season is launched in September by an exhibition of work from the award-winning British artist Jeremy Deller alongside the internationally feted Harry Potter parody Potted Potter The Unauthorised Harry Experience A Parody by Dan & Jeff and an evening with South African comedian Marc Lottering, both live on s t a g e i n D U C TA C ’ s Centrepoint Theatre. As the season continues DUCTAC’s theatres play host to world music champions The Khoury Project and Dhafer Youssef, Moscow City Ballet’s The Nutcracker, French classical pianist Fanny Azzuro, and comedy drama Happy Birthday Sunita direct from the UK. Stand-up comic Wonho Chung makes his DUCTAC debut whilst Trevor Noah returns to DUCTAC after two previous sell out runs.December sees the arrival of the original, musical version of Willy Wonka and the Chocolate Factory and

the new year welcomes Piya Behrupia a Hindi adaptation of Shakespeare’s Twelfth Night and, also from India, celebrated comedy drama B e t w e e n t h e Lines.DUCTAC’s piazza will provide the platform for other eve n t s t h r o u g h o u t t h e season, including our first one-day literary festival Have A Word and the return of D U C TA C ’s f a m o u s Christmas market Things Yule Like.Continuing the art centre’s commitment to education and debate, the BOLDtalks discussion forum returns to DUCTAC’s theatre along with a brand new initiative entitled Artists In Real Life, a series of talks designed to help demystify the artistic process and various facets of the creative industry. Artists In Real Life launches with English artist Edward Sutcliffe as he returns to Dubai fresh from showing his work at The National Portrait Gallery in London and as the winner of the 2014 BP Travel Award.DUCTAC’s resident French theatre company Culture Emulsion will be performing throughout the season, with a line up that includes contemporary French comedy Le Clan des Divorcees, as well as children plays based on the classic tale of Scheherazade from the Arabian Nights and the works of Molière, among others. Community theatre will also take centre stage, with locally-produced productions of Doubt, The Importance of Being Earnest and The Beauty Queen of Leenane, all featured.More to come:These are just a few highlights, and there will be more events and exhibitions announced throughout the season. Keep up to date by following DUCTAC on Facebook and Twitter.

DSS WINNERS WITH THE DUBAI MALL AND HAMLEYS By Qadeer Ahmad Siddiqui Dubai UAE: ucky winner Haider Yousif, a Jordanian national, made his six children very happy recently when he won one of the daily

experience that is emotionally engaging and deeply satisfying to their senses, and it gives us great satisfaction to see that our new design direction has met with overwhelming customer

new laser welding and adhesive bonding techniques which has increased body rigidity. New sub frame and cowl side braces improve handling and steering. The revised front suspension

premium luxury family commuter during the week but then easily transforms to a trail-driving 4x4 on the weekend, with room for up to seven.Lexus continued to make inroads into the SUV market, with its LX

region during the first six months of 2014 marking an increase of 20% over the corresponding period last y e a r. W i t h a s t r o n g emphasis on innovation, design and a refreshed model line-up that enhances the brand’s appeal to younger and more adventurous buyers, Lexus has been making significant inroads into the region’s fiercely competitive luxury car market.Takayuki Yo s h i t s u g u , C h i e f Representative of Middle East & North Africa Representative Office, Toyota Motor Corporation, said, Lexus is constantly pushing the boundaries of automotive technology and design to develop vehicles that exhibit a seamless blend of luxury and performance. This has been a key driving force behind our sustained growth throughout the region. Our focus is on providing our customers with an ownership

acceptance all across the Middle East.Leading the charge for the sedan range, the Lexus IS has become the luxury sedan of choice for customers across the Middle East with sales of 1,873 units during the first half of 2014 a whopping 478% increase over the same period last year. The Lexus IS is a truly responsive vehicle that delivers real pleasure at the wheel in all driving scenarios. The car’s sporty design makes it look fast and powerful, even standing still. From the front, the unique trademark spindle grille is elegant but aggressive and powerful, while from the side, the lines of the car flow smoothly from the door sill up to the tail-lights in the rear which are angled down and out, with the rear spoiler integrated into the trunk lid’s trailing edge. In terms of driving pleasure, Lexus has ensured the fun to drive element thanks to

has a 20 percent increase in sway rigidity while the multilink suspension provides better grip and control. Engine variants offered include: a 2.5 Litre V6 providing 204HP, and a 3.5 Litre V6 delivering an emphatic 312HP.Not to be outdone, the Lexus GX SUV model posted sales of 1,332 units for a 364% growth during the first six months of 2014. Combining contemporary design cues with formidable off-road strength, the GX offers extraordinarily smooth performance.The vehicle is powered by a 4.6 litre V8 with Dual VVT-I technology, and offers the option of Multi-terrain Select a system that automatically adjusts braking and optimal drive torque for superior traction - with 4 terrain modes to choose from, as well as Multi-terrain Monitor which displays images from cameras in the front, flanks and rear, to give the driver a near 360° view. It is a

model range proving to be one of the top-selling luxury utility vehicles through the first six months of 2014. The premium SUV saw a 12 % increase in sales with 9,178 units which includes the Supercharged LX 570 which Lexus rolled out exclusively to mark its 25th anniversary milestone. With its sophisticated blend o f e x c e p t i o n a l performance, phenomenal go-anywhere capability and unmatched luxury, the LX 570 offers a combination of superb off-road capabilities and dynamic on-road performance.The agile and remarkably comfortable onroad handling and performance is a result of the advanced electronic traction control technologies, sophisticated A d a p t i v e Va r i a b l e Suspension System and full-time 4WD featured in the LX 570. The LX is offered in 3 variants, with a Supercharged, Sport and Luxury edition.

Dubai Summer Surprises (DSS) prizes of Hamleys vouchers worth AED 5,000 at The Dubai Mall.Until September 5, anyone can be a winner this DSS at The Dubai Mall. For a chance to enter the raffle draw, visitors simply need to spend AED 300 or more on shopping, dining or entertainment at the mall. Those spending on weekdays will get double the number of coupons. Two winners will take home AED 5,000 worth of Hamleys vouchers daily.

Other highlights include the Modhesh Workshops, held from August 20 to 26 at the Souk Dome Atrium, stimulating the imagination of children by engaging them in creative crafts activities.During DSS, shops, attractions and F&B outlets will be open on weekdays from 10am to midnight, and on weekends from 10am to 1am, while the waterfront promenade restaurants will remain open every day until 2am.For more information, please contact The Dubai Mall at 800-382246255 or visit www.thedubaimall.com/ww w.facebook.com/thedubaim all.

DITCH THE CORD WITH JABRA’S NEW STEP WIRELESS EARBUDS Affordable Bluetooth Stereo for Life on the Go By Qadeer Ahmad Siddiqui Dubai UAE: f you’ve been thinking about going wireless, here’s the perfect opportunity. Jabra’s new Step Wireless earbuds are ideal for all you wireless newbies who want to listen to music, play games or take and make calls when you’re on the go.Weighing in at a mere 16.5 grams, Step

SHOPPING POWER OF DHS53,000 PER HOUSEHOLD BOOSTS DUBAI’S RETAIL SECTOR TO DHS150 BILLION By Qadeer Ahmad Siddiqui Dubai UAE: ewly opened Galleria Mall in Jumeirah widens Dubai’s options for fashion, fine dining, family entertainment Dubai’s impressive average spending power of $14,400 (about Dhs53, 000) per household per year has seen the retail sector riding a wave of growth to reach record figures. According to the latest data from Colliers International, Dubai’s households spend between Dhs37,000 and Dhs85,000 each year. The city is now rivaling established global shopping hotspots like London, Milan, New York and Sydney, with the UAE now ranked as the world’s 4th most attractive retail destination in AT Kearney’s latest global index. Meanwhile Business Monitor International (BMI) is projecting that by the end of this year, Dubai’s retail sector will be worth a phenomenal Dhs150 Billion.In even more positive news for the local retail industry, the options for shoppers have widened even further following the opening of The Galleria Mall in the heart of Jumeirah. Shoppers can now take a quick tour of renowned international brands such as Home B a k e r y, C i t i e s D u b a i , Valleydez, Via Rodeo, Zayan the Label, United Pharmacy, Cara Jewellers, Stenders, Yateem Optician, Coco Chic, Beach Bunny, Saucette and Sauce Rocks, Tashas, Adore, Hallmark and Catimini, covering everything from luxury fashion, fine dining, leisure, family entertainment and more.Shahab Lutfi, Founder and CEO of The Galleria Mall’s developers H&H Investment & Development LLC explained:

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By Qadeer Ahmad Siddiqui Dubai UAE: e x u s t o d a y announced robust growth in the Middle E a s t ( G C C , Ye m e n , Lebanon and Jordan), with 21,598 units sold across the

AL RAZOUKI INTERNATIONAL EXCHANGE COMPANY OPENS THREE NEW BRANCHES IN ABU DHABI AND DUBAI •Abdul Razak Al Mutawa: “We aspire to foster our leadership in exchange services and financial transfers” •The company offers its services through 19 branches all over the UAE By Qadeer Ahmad Siddiqui Dubai UAE: l R a z o u k i International Exchange Co. LLC, a leading company in financial transfers and foreign exchange, has recently opened three new branches in the local market in Abu Dhabi and Dubai. This step brings the total number of its branches to 19 outlets.The c o m p a n y, w h i c h i s considered one of the largest exchange companies in the UAE, opened two branches in the emirate of Abu Dhabi in Ghayati and Bida Zayed City, and the third branch is located in Al Raffa area in Bur Dubai. Opening these branches comes within a plan Al Razouki International Exchange Company launched to expand its operations all over the local market to cover the different emirates.This company started its business by offering remittance services to India. It grew drastically over the years to provide remittance services in the UAE. During the past 30 years, it was able to show considerable and fruitful progress in terms of services. Currently, it is

considered one of the most favored exchange companies among expatriates because it can meet their needs to remit money to India, Pakistan, Bangladesh, Sri Lanka, the Philippines, United Kingdom, Nepal, and many other countries. Thanks to the management's vision, the company now looks forward to playing an active role in this sector during the coming years.Abdul Razak Abdul Aziz Al-Mutawa, the U A E - n a t i o n a l businessman and a senior expert in civil engineering sector, is the chairman of the board of directors. Meanwhile, Morreg Menjan, one of the most prominent expatriate businessmen and the Chairman of ITL Cosmos Group is the ViceChairman. The board also includes Mr. Mohammed Sherif Mohamed Hadi Al Hadi, the former director of the UAE Central Bank Dubai branch, and Dr. Ram Boxani one of the leading

businessmen in UAE, the Vice President ITL Cosmos Group and the Chairman of the Indian Club in Dubai.Al Razouki International Exchange Co. LLC is one of the Western Union’s agents for money transfer. It provides this service to its clients to send or receive money all over the world within minutes. It is also the agent of many other companies, including X Press Money, IME Remit, Himal Remit, Speed Remit Transfast. The company is working now to add a new service to charge mobile phones in India, Sri Lanka, Pakistan, the Philippines, Vietnam, Sudan and many other countries.The company is licensed by the UAE Central Bank and the Ministry of Labor in order to pay the salaries of employees under WPS system. Currently, more than 48,000 workers in 8,000 companies are paid though Al Razouki I n t e r n a t i o n a l Exchange.The opening of

three new branches in Abu Dhabi and Dubai reflects our strategic move to strengthen our presence in the UAE. It also embodies our efforts to meet the growing demand for more financial services, such as money transfer and foreign exchange,” Abdul Razak Abdul Aziz Al Mutawa, Chairman of the Board of Directors of Al Razouki International Exchange Co.LLC said. Undoubtedly, we will keep our promise by playing a major role in providing financial services to all segments in society and to be the closer to our clients. We are confident that we are able to achieve our goals by strengthening our leadership in the field of remittance services and foreign exchange in the United Arab Emirates,he added.In addition, Al Razouki International Exchange has recently opened its operation office in Karama, Dubai. The step confirms its commitment to creating an easier way to provide services to its growing customer base. It also translates the company's strategic expansion strategies to provide its basic and strategic financial services for its clients in an easy and comfortable manner.

Wireless earbuds are so East and Africa region, light, you’ll forget they’re says,We are pleased to there. Soft, flexible earhooks introduce the Step Wireless and a choice of three types earbuds which are designed of angled eargels fit naturally for life on the go. We have into your ear, locking in taken into account factors immersive, stereo sound which are important for our t h a t ’ s a p l e a s u r e t o customers to create a “The Galleria Mall and Villas wear.Ahmed Elkalliny, Jabra product that is durable, is a fresh concept based on Regional Director, Middle lightweight and wireless. family quality time, in Dubai’s trendy suburb of Jumeirah AL RUWAD BUSINESSMEN SERVICES Beach. The attractions are as APPOINTS A NEW MANAGING DIRECTOR diverse as Dubai’s multicultural population. By bringing famous global By Qadeer Ahmad Siddiqui brands here, we are bringing Dubai UAE: s part of its quest to the world to Dubai and expand its activities, helping to make our city the A l R u w a d world’s undisputed shopping paradise.The retail revolution a n n o u n c e d t h e is set to intensify, as Dubai appointment of Abdullah Al welcomes 25 million visitors Ali as the Managing Director in the build-up to World Expo of Al Ruwad Businessmen 2020. As part of this long- Services.Graduated with a THE A-Z OF DESERT GATE term view, The Galleria Mall’s degree in Law, Abdullah Al sister development, The Ali is a young UAE national. Desert Gate sets the bar for attention to detail with their team of experts who provide unparalleled G a l l e r i a V i l l a s o f f e r s He enjoys accumulated service throughout guest travel experiences upmarket residences near experience in this area and policy by encouraging our d e c e n t p e r s o n a l i t y i n By Qadeer Ahmad Siddiqui t a i l o r-made, detailed t h e m t o t h e i r the mall in close proximity to fellow citizens to work in the Dubai UAE: i t i n e r a r i e s w h i c h accommodation. Upon Dubai’s golden beachfront, dealing with various groups private sector in order to aking a peak behind incorporate exciting tours arriving at the hotel an with both developments in the community.Chairman sharpen their talents and the scenes of Desert and excursions from the Experience Advisor will totaling 324,300 square of the Board of Directors, augment their selfGate, discover the large variety Desert Gate handle the guests check-in feet.Fine dining is one of the Ismail Al Hammadi, said confidence, pointing out individual people involved has to offer. Working closely to ensure smooth arrival markets currently enjoying that according to the that 80% of Al Ruwad make dreams a reality with alongside the Innovators, a n d a s s i s t w i t h unprecedented growth, and Company’s approaches, it employees are UAE a unique approach and a r e D e s e r t G a t e ’ s a c c o m m o d a t i o n The Galleria Mall’s upmarket is the right time to snatch the nationals.Commenting on attention to detail that goes Negotiation Specialists, a requirements. Guests will eateries serve signature opportunities as Dubai, the appointment, Ali into creating their bespoke c o m m i t t e d t e a m o f also have Experience the terrain safely by a South African, Japanese, which is a real oasis to work expressed delightedness to once in a lifetime travel researchers who have S p e c i a l i s t s o n c a l l Desert Specialist to an American, Italian and Arabic and live, and a business hub be selected for this position experiences for holiday- established relationships throughout the trip to authentic Bedouin camp. At cuisine.Commenting on what is on the verge of a new said that "Al Ruwad goers and upscale leisure with expert travel and provide an unparalleled the camp guests meet their D u b a i ’s s h o p p e r s a n d economic era, urging us to Businessmen Services" groups. The Desert Gate tourism companies known level of customer service Desert Chief who can tourists can expect, Shahab expand our activities. Many offers convenient solutions team of highly specialised as Premium Partners and and address any issues or provide further heritage Lutfi added: “It’s no longer business men and investors for business men, who need industry professional’s work Preferred Supplier Partners queries that arise.When information and activities enough to simply have a are also planning to exploit to establish their companies together to make sure guest to ensure guests the guests have unpacked and for guests to enjoy such as massive mall, because the the opportunity of the Dubai or open branches in Dubai e x p e r i e n c e s a r e highest quality experience are eager to embark on the camel riding, Arabic live quality of the visitors’ Expo 2020 where large along with other related unforgettable.Prior to the without the hassle. Next, Desert Gate excursions, entertainment, shisha, experience is equally as numbers of investors and services in the same area.Al trip guests will liaise with an Logistics Specialists will the company’s multi-lingual h e n n a t a t t o o s a n d a important as the quantity of international companies are Ruwad Businessmen a s s i g n e d D e s t i n a t i o n contribute and oversee the Local Experts are at the t r a d i t i o n a l A r a b i c attractions. The Galleria Mall expected to seek a foothold Services also offers a Specialist to share their operational planning and ready to guide tours with meal.Desert Gate’s team is helping Dubai to raise the in the emirate.Al Hammadi number of services such as personal preferences and smooth running of the t h e i r w e a l t h o f l o c a l ensures that all guests are bar in retail therapy. With a l s o s a i d . T h a t t h e obtaining trade license individual requirements of trip.From touch down at the knowledge. Guests who catered to and receive the even more shops opening appointment of Ali comes approvals for companies groups travelling together. a i r p o r t , t h e We l c o m e have chosen to venture into finest service for truly soon, we are living up to our within the framework of our that need to operate in the efforts to support the Desert Gate’s team of Concierge is on hand to the depths of the UAE’s m e m o r a b l e t r a v e l promise that this is truly industrial, educational and government Emiratization Innovators will then develop greet guests and transport desert will be driven across experiences. where you belong. health fields. azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg14)