Azad News Edition 61 by Azad News Middle East

Azad News UAE8-14September 2014,13-19 Dhul-Qi'dah 1435

DR. BATRA’S® HEALTHCARE ENTERS 1BILLION AED HAIR AND SKINCARE MARKET IN UAE Dr Batra’s® to retail through 5000 stores and expects a turnover of 10million AED by 2017

Address hotel in Dubai. The conference was addressed by Dr. Mukesh Batra, Founder and Chairman, Dr. Batra’s® Healthcare. Speaking at the launch, Dr. Mukesh Batra, Founder & Chairman, Dr. Batra’s® Healthcare said, “We are delighted to launch our uniquely formulated products in the UAE market. We have partnered with strong distribution partners like SMS & NMC Trading who will play a major role in bringing our products to the GCC & UAE region respectively.Dr. Batra added,We have placed our products in 50 leading stores in UAE. We aim to reach 5000 stores by March 2017 and expect to reach a turnover of 10mn AED.Commenting on the launch, Dr. B. R. Shetty, Founder, MD & CEO, NMC Healthcare, said “We are pleased to collaborate with healthcare giant like Dr. Batra’s® healthcare in Dubai. We are happy to bring Dr. Batra’s® uniquely formulated products for the benefit of consumers in the UAE region.Dr Batra’s® Healthcare have launched the extensive range, comprising of hair and skin care products like Dr

Batra's hair oil (contains Olive oil & Jojoba which is rich source of vitamin requirement for hair nutrition), Dr Batra's normal hair shampoo (Henna is a natural conditioning agent for hair), Dr Batra's hair conditioner (Amla which nourishes hair), Dr Batra's Dandruff cleansing shampoo (Thuja a DHT inhibitor), Dr Batra's Natural skin lightening cream (Mulberry from Italy with natural skin lightening properties), Dr Batra's Sun protection cream (Echninacea naturally blocks the skin from harmful sun-rays), Dr Batra's Natural anti acne cream (Oarweed protects adult stems from ageing and Kombu a Japanese secret of looking young) and Dr Batra's Face wash (Tea Tree Oil which is rich in Antioxidant and anti bacterial properties).Dr. Batra’s® Healthcare launched their product range after years of extensive research and development and the products are safe, effective and clinically proven. Dr. Batra’s® hair and skin range is specially formulated and designed by Dermatologists and Trichologists.Dr. Akshay Batra, Trichologist and MD, Dr. Batra’s Healthcare was also present at the press conference. A vote of thanks was given by Mr. Ravi Narayan - Director, Strategic World LLC at the launch event.

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AL BATAL IS BACK WITH BETTER FIGHTS AND MORE REALITY Another exciting season starting Sept 27 on Fox Movies! By Qadeer Ahmad Siddiqui Dubai UAE: fter studying viewer feedback from the first season we learnt a few things. Viewers wanted more MMA in the show, they felt the amateur fights were not explosive enough and that the fighters spent too much time sightseeing. The most important feedback was to improve the quality of the fights and the fighters. We listened and worked our hardest to deliver.Once Season 2 contestants realized they would be spending 80% of their time at the custom-built Al Batal Boot Camp training and fighting, it was clear that this season would be different. Not everyone was happy with the change.The training is intense, way tougher than before.’ - Sabil Rahali, Middleweight fighterAll we know how to do is fight, that’s it!’ Tariq Ismail, Lightweight fighter Already the intended vision of a more raw and character

By Qadeer Ahmad Siddiqui Dubai UAE: r B a t r a ' s ® H e a l t h c a r e unveiled its plan to enter the 1billion AED hair and skin care market at a press conference at The

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good looking and charismatic, when Jordanian Izzedin El Derabani (70Kg) first met the Al Batal scouts, he was too shy to make a strong impact. What impressed the scouts was his stamina and refined Kickboxing technique - he did not disappoint during the season. Bandar Yazan (70Kg), one of the most controversial candidates to join the adventure; known for his unsportsmanlike performance in another promotion. The Saudi MMA fighter met with the Al Batal talent scouts to prove to them he wasn’t “that guy”. Has he changed? Sofiane Seghir (84Kg), representing Algeria from France, donnes a very respectful attitude, but once the cage door is closed, all hell breaks lose. He still has much to develop as a fighter, technically, but that never stops him from going all the way.

MIDDLE EASTERN INVESTORS GIVE THUMBS UP TO ISTMARINA, THE MOST PRESTIGIOUS REAL ESTATE DEVELOPMENT PROJECT IN ISTANBUL AND TURKEY By Qadeer Ahmad Siddiqui Dubai UAE: AP Yapý is one of Turkey's leading real estate companies with many prestigious projects to i t s n a m e . R e c e n t l y, representatives of the company came together with investors from the Gulf Region at the Dubai Cityscape Global 2014 Exhibition where DAP Yapý launched its latest project: ISTMarina. Situated on Istanbul’s Kartal coastline, ISTMarina is known as the "world’s best mixed-used p r o j e c t . D A P Ya p ý ’ s ISTMarina project, which is being developed on the Asian side of Istanbul in cooperation with Emlak Konut GYO A.Þ., a subsidiary of TOKI, was promoted at Cityscape Global 2014 from September 21 to 23. Called the "world’s best mixed-use project," ISTMarina received great interest, especially from investors from the Gulf Region and the media. The project is located on Kartal's coastline, a popular residential area, which is second only to Bosporus in terms of popularity.DAP Yapý’s Chairman of the Board Ziya Yýlmaz commented about their first participation in the Cityscape Exhibition. Yýlmaz said:It is our first time here in Dubai, the heart of Middle East and we are proud to be here with you on this important platform. We are here to launch ISTMarina, which we call the "world’s best mixed-use project," to the world.During my first visit to Dubai many years ago, I was very impressed with the world-renowned structures built in the desert. These have encouraged me to took it upon myself as a national duty to realize projects with original architectural designs in my country. We have ongoing projects in Istanbul, a city of both local and global fascination. These projects

reflect the country’s vision and allow us to express ourselves much better. We are building the structures of the future. DAP Yapý projects, which add value to the city with their original designs and distinctive architecture, also attract the attention of foreign investors with their superior features.

Gökçen International Airport. With parks, hotels, restaurants, cultural areas and a marina area, Kartal is being transformed into a metropolis and ISTMarina lies right at the center of this new creation. So far, we have almost achieved our target of 1000 units by selling 950 units within the first 45 days. In the

Under Emlak Konut GYO, we have started an exceptionally prestigious project in Kartal, which lies at the heart of Istanbul’s booming Asian side and is the most beautiful location in the city. We are creating & expanding a work of art that will represent our country across the world. With 500 meters of waterfront and a view of the Prince Islands, ISTMarina is allowing both domestic and foreign investors to realize their dreams of living on the Bosporus.What the Bosporus is to the European side, the Kartal-Maltepe Line waterfront will be for the Asian side .Realignment of the coastline increases the value of the region. With the Kartal U r b a n Tr a n s f o r m a t i o n Project, which has been developed with the vision of creating a first class citycenter on the Asian side, a global business and living center is being developed for Istanbul. This center is to be connected to all areas of Istanbul via the metro, the Marmaray and the sea transportation and to the rest of the world with the Sabiha

second phase, we will offer 500 units for sale. I am SURE the interest in ISTMarina will grow exponentially in the near future." Our doors are always open to Middle Eastern investors ISTMarina project has received many international awards. Accordingly, we consider meeting investors from the Gulf Region, promoting our projects across the Gulf countries and getting together with potential business partners who see Turkey as an important investment hub among our top priorities. In this, ISTMarina offers profitable opportunities to investors.Property purchases by foreigners have increased significantly in 2014 compared to 2013. Whereas 4,451 properties were purchased by foreigners in the first five months of 2013, this number leaped to nearly 7,000 in the same period in 2014. That is an increase of almost 53 percent. The majority of the buyers came from the Middle Eastern and Russia, which makes us even keener to participate in the

Dubai Cityscape Global Exhibition, one of the few international events solely dedicated to the real estate industry. Research results indicate that housing prices in Turkey will soon match whose in other metropolitan areas around the world.Also commenting on the recentlyamended Reciprocity Law, which govern s the s a l e a n d purcha se of r e a l estate b y foreign national s i n Turkey, Yýlmaz said:With the Reciprocity Law, buying real estate in Turkey has become more than just an investment vehicle. A considerable number of people is willing to live in Turkey. It has become much easier to acquire property in Turkey as a result of the amendment. From our point of view, this law is a crucial step that will give boost to the local real estate industry. We have ongoing projects in Istanbul, a city of both local and global fascination. These projects reflect Turkey’s vision and allow us to express ourselves much better. I believe that the interest of other nationalities for buying in Turkey will continue to increase thanks to the rise in the availability of high-quality properties and the high rates of return they o f f e r. D A P Ya p ý a r e implementing projects that satisfy the expectations of foreign nationals and it will continue to do so even more quickly in the future." ISTMarina, also known as the world’s best mixed-use project, is scheduled for delivery in 2016.

d r i v e n s e a s o n w a s BJJ black belt Walid Seghir apparent. Our goals this (70Kg), originally from season were to: Algeria, lives in France and •Ensure everything being h o l d s t h e P a l e s t i n i a n done would help develop struggle very close to heart. the fighting and athletic He created the “PalesTeam” abilities of the contestants brand which he is very •Help spread awareness of proud of. As a fighter, he is the sport and improve the very talented on the ground r e g i o n a l s t a n d a r d i n and has an impressive coaching and fighting striking background. Walid •Shine a light on the reality is an amazing athlete with o f b e i n g a f i g h t e r - strong work ethic. particularly an Arab MMA Abdelali Hariri (70Kg) and TAIWAN’S AWARD WINNING fighter Walid Akrouh (84Kg) are COMPANIES REVEAL EXCLUSIVE The MENA region is a gold b o t h o r i g i n a l l y f r o m mine in terms of fighting Morocco and currently living PRODUCTS IN DUBAI spirits. Arabs have a in Spain. They both fight out By Qadeer Ahmad Siddiqui reputation for pride and a o f “ O g u m Te a m ” i n Dubai UAE: ‘never back down’ attitude. Badalona, Barcelona. They ward winning While many coaches in the have amazing coaches to companies from r e g i o n a r e e x t r e m e l y motivate them and their skill Taiwan’s business proficient in their respective set is a reflection of that. and lifestyle focused disciplines (eg Muay Thai, Abdelali is a bit older, more AL THURIAH UNVEILS ITS NEW LPG LAUNCHES ITS FAST AND RESULTS-DRIVEN technology sectors, Jiu Jitsu etc.), the average composed and focused, BRAND IDENTITY AT CITYSCAPE EXPRESS BODY SLIMMING TREATMENTS showcased their exclusive Arab fighter has limited whereas Walid is only 19, products for the first time in GLOBAL 2014 Experience A Slimmer You in 15 minutes access to world-class MMA with lots of potential but a bit Dubai at the ‘Taiwan c o a c h i n g a n d n e e d s of a joker. Showcases the upcoming iconic projects By Qadeer Ahmad Siddiqui Dubai UAE: Excellence days’, held training in the various Dennis Mungai (70Kg) was French beauty brand LPG, the world leader in natural cellular SAHARA Tower 4 and SAHARA Tower 5 from September 21st designed mobility aid disciplinesspecifically for born and bred in Sweden stimulation, recently launched its latest 2014 through the 23rd, 2014.The devices. MMA.Al Batal is a platform but never had the chance to B y Q a d e e r A h m a d to the brand. We also LPG Lipomassage new express treatments e v e n t w a s h e l d i n •Tysso A leading automatic showcased our upcoming designed to discover, train meet his father, who was Siddiqui Dubai UAE: for the body. Beauty editors and bloggers collaboration with the identification and data l Thuriah, one of projects Sahara Tower 4 and propel Arab fighters originally from Morocco. attended the intimate event held at its Taiwan External Trade collection (AIDC) solution Sharjah’s leading a n d S a h a r a To w e r from around the world on Dennis likes to keep to headquarters in Dubai.Each body treatment D e v e l o p m e n t C o u n c i l provider p r o p e r t y 5.Spokesperson further the path to MMA greatness. himself and isn’t the only takes up to 15 minutes for busy (TAITRA) to feature new •D-Link An industry leader developers, unveiled its added, “We are one of the Let us introduce you to this friendliest character on the individuals and products and highlight in networking products season’s fighters. show. He was there for the new brand identity at leading participants from promises visible industry trends, a part of •Aver Innovative audio and Introducing Tariq Ismail c h a n c e t o t r a i n w i t h Cityscape Global 2014. Sharjah and are excited slimmer results, Taiwan’s global initiative to video communications. (70Kg), training out of hardened vets of the sport Along with this big to interact with different targeting specific areas promote “Made in Taiwan” •Sapido Innovative leader a n n o u n c e m e n t , t h e players and customers at Toronto, Canada. Originally and possibly become Al such as arms, back, stomach, thigh and waistline brands. The purpose of in Smart-Living from Sudan and Egypt, this Batal, making friends was brand also showcased its this event. Our aim is to becoming slim and firm for both men and women. event was to increase •Oright A green hair care upcoming high-rise c o n t i n u a l l y o u t d o young mixed martial artist is not on his agenda. The treatments can be done during lunch break for consumers’ awareness of b r a n d t h a t p r o m o t e s one of the smartest fighters Khaled Aljohani (84Kg) is a r e s i d e n t i a l p r o j e c t s , customer satisfaction, office executives who want a how Taiwan Excellence healthy lifestyles. Sahara Tower 4 and and offer practicality, to step into the Al Batal 3 2 y e a r s o l d S a u d i quick pick-me up to sculpt brands can enhance their •Dray-Tek – Industry leader c a g e . T a r i q h a s a Kickboxer. Training out of Sahara Tower 5.The new class and serenity with a their body and firm up their lifestyles and make them in networking products background in Muay Thai Riyadh, Khaled never towers will be located in guaranteed build quality form.LPG’s latest w a n t to enjoy these The Taiwan Excellence and was one of the easiest stepped inside an MMA the Sahara Complex, and timely commitment treatments launched for products in their daily Days included senior level p o s i t i o n e d a s t h e which makes the Sahara fighters to coach. cage before but he jumped men target pectorals l i v e s . T h e e v e n t w a s executives from each Sabil Rahali (84Kg), living in at the opportunity to do so. gateway to Sharjah towers stand apart. We firming, back firming, attended by some local and company that spoke to Sweden and originally from When Al Batal scouts making it an ideal and also take it as our stomach and waist slimming and thigh firming. international media and the consumers about their high Tunisia, this bouncer can contacted his gym, he sent easily accessible location responsibility to be able to Recent scientific studies show a big difference in visitors of The Dubai Mall q u a l i t y p r o d u c t s a n d pack a punch! Sabil has his application hours later at the border between c o n t r i b u t e t o t h e men and women who have undergone the express treatments. Twelve w h o w i l l h a v e a n market incentives. These a n d development of Sharjah heavy hands that his coach and would not take no for an S h a r j a h Lipomassage sessions of 15 minutes each result in a slimmer and wellopportunity to experience companies are winners of made sure to capitalize on - answer. He is very quiet but Dubai.Speaking on the and build world-class contoured physique.Ludovic Loffreda, CEO of LPG Bella Concept said: the most innovative and the ‘Taiwan Excellence he always goes for the enjoys a good laugh now occasion Mr. Raymond residential buildings with “We are happy to offer our new 15-minute treatments and especially the award winning products at Award’ for their outstanding Khouzami, CEO, Al b e s t f a c i l i t i e s knock out. and then. ‘Shorty Lipomassage’ which we predict will be a ‘best-seller’ amongst The Dubai Mall over three commitment to Research & Youness Mikiss (84Kg), Youssef Wehbe (84Kg) is Thuriah, said, "It is a great m a n a g e m e n t . T h e beauty clients as the treatment provides a quick and easy solution that days from 21st 23rd Development, Quality, l i v i n g i n F r a n c e a n d the youngest contestant to opportunity for Al Thuriah a p a r t m e n t s i n b o t h specifically targets problem areas such as stubborn fat in the stomach S e p t e m b e r 2 0 1 4 . T h e Design, and Marketing. representing Morocco, this join the show. Lebanese t o b e p r e s e n t a t Sahara Tower 4 and and waist, buttocks, saddle bags and thighs. It effectively eliminates the leading global companies Supported by the Ministry BJJ blue belt isn’t your and currently living in Cityscape Global 2014 Sahara Tower 5 are fat and drains these for good from the lymphatic system.The LPG featured in this event were; of Economic Affairs, and typical MMA fighter. With a Thailand, Youssef lives to h e l d i n D u b a i . W e available for Freehold machines that can work these wonders for body slimming are the latest •Asus – A leading brand in the Bureau of Foreign full time job and secure fight and fights to live. l a u n c h e d o u r n e w ( O w n e r s h i p a s p e r generation of LPG CELLU M6 Integral and LPG CELLU M6 consumer laptops and Trade, TAITRA lead the lifestyle, he is a rare breed Competing on a weekly s i g n a t u r e l o g o a n d Sharjah Government Endermolab which deliver the most advanced LIPOMASSAGE™ and Dubai Taiwan Excellence peripherals. of fighter who fights for the basis in Thailand to pay the corporate identity at this Rules and Regulations) ENDERMOLIFT™ techniques and operates exclusively on 100% •HTC A leading Taiwanese D a y s a n d w i l l h a v e love of the sport and not for bills, Youssef is a good prestigious event. The to GCC nationals and natural, non-invasive body slimming and anti-aging for women and m a n u f a c t u r e r o f o f following events in China, new logo, identity and A r a b s w i t h a U A E the money. striker with a bright future. men. To know more about the latest LPG express and targeted India, Brazil, Indonesia, smartphones brand colours bring a Resident Visa. Youness fights with his head treatments, visit the LPG Bella Concept website www.lpgsystems.ae •Karma Produces carefully and the UK. fresh and modern outlook as much as his fists.Young, azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.(Pg1 )

Azad News UAE 8-14September 2014,13-19 Dhul-Qi'dah 1435

KHALAF AL HABTOOR RECEIVES MIGUEL FLUXÀ, OWNER OF SPANISH HOTEL GROUP IBEROSTAR By Qadeer Ahmad Sissiqui Dubai UAE: halaf Ahmad Al Habtoor, Chairman of Al Habtoor Group, received Miguel Fluxá Rossello, Executive Chairman and Owner of G r u p o I b e r o s t a r, t h e Spanish hotel group at the Al Habtoor Group head o f f i c e o n T u e s d a y, September 2, 2014.Mr Fluxà was accompanied by his daughter Gloria Fluxà Thienemann Executive Vice Chairman and CEO of the Spanish Group, Aurelio Vàzquez Chief Executive Officer, Europe, Middle East and Africa (EMEA), and other senior directors of the Group. Present in the meeting from Al Habtoor Group were K.P. Rajan Group Financial Advisor, Sunderesh Iyer Director of Operations and Development and Ahmed Al Otaiba Director/ Member of the Board.This is the first meeting between Al Habtoor and Fluxà. Fluxà and his team are visiting the United Arab Emirates to explore possibilities for expanding their business in the Emirates, and specifically in Dubai.Grupo Iberostar entered the tourism industry in 1956, and includes Iberostar Hotels & Resorts, the hotel division, Iberostate Golf, Villas & Condos, and Iberoservice for travel services.Fluxà said,We have heard so much about Dubai and the Al Habtoor Group and we came here to research the investment

PAMPER YOURSELF AND ENJOY A DAY OUT AT THE BEACH CLUB By Qadeer Ahmad Siddiqui Dubai UAE: HE BEACH, the outdoor leisure and entertainment destination opposite JBR, now offers a fun and refreshing new option to relax and pamper yourself by the sea with THE BEACH CLUB. Open to both adults and children, residents and tourists are welcome to spend a day at the beach in style at the newly launched club.Whether you’re visiting Dubai or a resident enjoying a day out at the beach, protect yourself from the strong summer sun and relax in your own sunbed with a side table, rent a towel and receive all day access to

opportunities in Dubai. It’s a beautiful city and we wish to analyse the possibilities for entering into management agreements here.He added, “We own around 60% of the properties we manage because we prefer investing. And we came to meet with Mr Al Habtoor and the Al Habtoor Group after hearing about the Group, their expertise and the big projects they are building in the UAE.Al Habtoor encouraged Fluxà to invest in Dubai and the UAE, We have invested all over the world and have found that the UAE offers the most stable business environment and the best opportunities. This is where we are making our money.Al Habtoor and Fluxà also discussed potential ideas for business collaboration. Fluxà, who is staying at the Habtoor Grand Beach Resort & Spa w i t h h i s t e a m , complemented Al Habtoor on the service and prime location of his five star p r o p e r t y. T h e m e e t i n g concluded with a review of the progress on Al Habtoor City, the Al Habtoor Group’s newest landmark project in Dubai and an agreement for a second meeting to take place in the near future.

HMH CEO LAURENT A. VOIVENEL STARS INHOTELIER MIDDLE EAST POWER 50 LIST By Qadeer Ahmad Siddiqui Dubai UAE: otelier Middle East released today its list of 50 most powerful hoteliers in the Middle East and we are proud to announce that Laurent A. Voivenel, CEO, HMH – Hospitality Management Holdings has made to this prestigious list in less than a year of taking the top post at HMH. It is a remarkable achievement for both HMH and Laurent given the fact that among regional companies only three other names are ahead in the ranking i.e. executives from Rotana Hotel Management Corporation, Jumeirah Group and Emaar Hospitality Group. It places HMH in the top league - a position it has consistently enjoyed and maintained for the last six years since the inception of the programme.The Hotelier Middle East Power 50 is a

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changing rooms, toilets and internal showers.Open from 8 : 0 0 a m - 6 : 0 0 p m d a i l y, visitors can purchase their preferred package at THE BEACH CLUB kiosk located on the beach, next to the running track. Date:Ongoing - throughout the year Event:THE BEACH CLUB Brief:Looking for a fun way

list of the most high profile hoteliers who are driving hotel development and expansion in the region while spearheading industry trends. These are leaders who have been pushing the boundaries of i n d u s t r y excellence.Expressing his delight, Laurent said, “I am truly grateful to Hotelier for this amazing recognition. It is an impressive accolade and acknowledgement of all the hard-work we have been putting in. I would like to take this opportunity to thank all our owners, associates and staff who are the real architects of our success”.

to relax and pamper yourself this summer? Get down to THE BEACH CLUB, open to kids and adults at Dubai’s must-visit destination, opposite JBR Timing: 8:00am - 6:00pm, daily Venue:Off the shoreline at THE BEACH, opposite JBR Registration: THE BEACH CLUB kiosk on the beach Cost:Premium Combo AED175: Inclusive of 2 sunbeds, 2 towels, 1 umbrella, 1 side table and all day access to changing rooms for 2 adults, 2 children (under 12), and 3 hours free parking for one vehicle Combo AED90: Inclusive of 1 sunbed, 1 towel, 1 umbrella, 1 side table and all day access to changing rooms for 1 adult, 1 child (under 12) and 3 hours free parking for one vehicle Additional Child AED30: Inclusive of 1 towel Single Item Pricing: Sunbed: AED50 Towel: AED30 All day access to locker: AED 30

AWQAF AND MINORS AFFAIRS FOUNDATION’S WAQF UNITS UNDER MANAGEMENT GROWS TO AED750 MILLION •12 projects valued more than AED140 million under development •Al Rais: AMAF prioritizes effective investment management for significant financial returns while maintaining assets By Qadeer Ahmad Siddiqui Dubai UAE: wqaf and Minors Affairs Foundation ( A M A F ) h a s registered a significant increase in the number of waqf units under management - from 1,025 units worth AED43 million in 2006 when AMAF was established to 3,538 units worth over AED153 million at the end of 2013. The rise takes the value of AMAF’s total investments and waqf assets under management to AED750 million.His Excellency Tayeb Al Rais, Secretary General, AMAF, said: “The concept of waqf has always played an important role in human development and has been essential in contributing to

month of Ramadan in 2013 to become the first ecofriendly mosque in the Islamic world. Four projects worth AED70 million are in the final stages of development including the region’s first waqf community, Family Village, which will offer complete family care to orphans. Eight additional projects valued at AED71 million have also c o m m e n c e d construction.AMAF’s investment management

the development of the Islamic civilization. AMAF has consistently focused on this Islamic concept by working to achieve sufficient financial returns while maintaining the units.Expanding on the projects undertaken by AMAF, Al Rais added: Khalifa Al Tajer Mosque, popularly known as ‘The Green Mosque,’ was inaugurated during the holy

division aims to maximize value while minimizing asset expenditure. Further, the organization works on increasing investment returns, developing asset partnerships and elevating the management of waqf projects and assets. AMAF’s role is most evident in its commitment to ensure asset quality, develop investment policies and improve service levels.

AZZAM ARRIVES IN ALICANTE TO READY FOR VOLVO OCEAN RACE START By Qadeer Ahmad Siddiqui Dubai UAE: resh off its recent, world-record setting monohull victory in the Sevenstar Round Britain and Ireland Race, Azzam, the Volvo 65 yacht of Abu Dhabi Ocean Racing (ADOR) – the emirate’s Volvo Ocean Race contesting crew has berthed in Alicante, Spain ahead of next month’s start of the nine-month, round-theworld sailing epic.In just a little over a month, ADOR will set sail the globe from Alicante in a race against six other highly skilled teams in one of the toughest challenges of athletic ability, sailing prowess, perseverance and intellect.While in Alicante, Azzam, which means determination Arabic, will be given a full check by ADOR’s shore crew before the sailing team, skippered by Britain’s double-Olympic silver medallist Ian Walker, will arrive in Spain later this week to begin a final round of testing and training before the race start on October 11.As soon as the sailing team reunites with Azzam, it will begin testing a new set of sails and join the other teams in ‘Leg 0’ a trial race in which VOR organisers test the safety and tracking systems of the teams and boats. Once completed, Azzam will be taken out of the water for a final servicing and prepared for the taxing 38,739 nautical mile trial ahead.The yacht was skippered to Alicante by Neal McDonald, ADOR’s performance director and a delivery crew, including some ADOR shore team members who received a warm welcome into the Spanish port by Volvo Ocean Race staff.

MCAFEE LABS REPORT HIGHLIGHTS SUCCESS OF PHISHING ATTACKS WITH 80 PERCENT OF BUSINESS USERS UNABLE By Qadeer Ahmad Siddiqui Dubai UAE: ITY WALK, Dubai’s latest urban lifestyle destination, offers multiple indoor dining options that cater to a variety of tastes and preferences. Dubai’s one-stop community promenade offers an ideal retreat to beat the summer heat and relish a pleasant meal with friends and family for the love of the city.Both residents and visitors are invited to indulge in a variety of exciting flavours and unique food concepts available at CITY WALK, providing fine and casual dining options. Visitors can enjoy sumptuous meals and beverages in the midst of a lively public square and choose from a range of cuisines - Italian, American, Arabic, Far-East Asian,

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French and South African, among others. The venue is fast becoming the destination of choice for special occasions and spontaneous outings.CITY WALK is conveniently located at the junction of Al Wasl and Al Safa Road and is a 15-minute walk from the Dubai Mall metro station. Indoor dining options available at CITY WALK: Argo Tea An exciting new concept that presents unique tea-based beverages in trendily designed café environment. Argo is passionate about bringing teas directly from growers around the world and blending them into unique and delicious signature beverages and teas Brandi Pizzeria Traditional wood-oven pizza and various other Italian delicacies in a setting reminiscent of a restaurant in the picturesque Italian town of Naples Burger Joint Trademark New York beef burgers served in an ambience that evokes a raffish charm Butchers Shop & Grill Committed to the same values that made the South African restaurant famous: top quality meat and impeccable service to make your dining experience at the Butcher Shop & Grill truly memorable EDO Sweets Uniquely flavored traditional Asian sticky rice sweets called Mochi. Mochi skins are wrapped around seasoned bean jams that have a flavoured cream center EarthFruits Yogurt Sweet or tangy creamy frozen yogurt topped with delicious condiments and nutritious fruits Godiva Manufacturer of premium chocolates and related products. Since its creation in 1926 in Belgium, Godiva continues to be the undisputed World leader in the premium chocolate industry. Hollywood Burger An exciting choice of American style burgers and fries with the Hollywood gimmick

Hummingbird Bakery Authentic home-baked American cakes and desserts Il Caffe Di Roma An Italian coffee shop under the famous Lavazza coffee brand Just Falafel 100%

vegetarian recipes using high-quality fava beans, chick peas, chia seeds, onions and garlic mixed with cumin, coriander, fennel, cinnamon and mint. Just Falafel’s falafels are gluten free and packed with protein La Postreria Spanish restaurant serving Mediterranean food in a lavish lounge. Diners can also enjoy special menu options for breakfast and brunch Miskeh Restaurant Lebanese restaurant serving authentic dishes such as hummus, Fatoush, Kebab platters and more Mo's Restaurant An American restaurant serving an exciting selection of burgers, deli sandwiches, tater tots, chilli and quesadillas Nar Serving Mediterranean and Levant cuisine in a contemporary shisha lounge Pappa Roti International chain of coffee shops renowned for their signature buns that come in unique flavours such as coffee caramel Paul Café French breads, pastries, cakes and desserts as well as savoury meals such as salads, sandwiches or light main courses. There is also a special breakfast menu consisting of croissants and egg preparations Pei Wei A wide variety of aromatic dishes inspired by Chinese, Korean, Japanese, T h a i a n d Vi e t n a m e s e cuisine Rice Creamery Dubai’s first rice pudding store offering flavours such as red velvet, B a n o ff e e , M a s t i c a n d Tiramisu Sapori Di Bice: Italian fine dining chain from Milan with a dedicated rotisserie counter serving chicken, lamb, veal and beef, along with traditional pizza prepared using a wood oven Silver Fox :USDA prime steaks which are renowned for their rich marbling, succulent cuts, tenderness and flavor Starbucks :World’s leading coffee shop serving tea, pastries and snacks Subway :Global fast-food leader providing consumers with a variety of submarine sandwiches The Noodle House :Authentic South-east Asian food served in a vibrant setting Y by Yabani:Popular sushi restaurant from Lebanon, serving Japanese delicacies in an elegant and classy setting Yo k u M o k u : J a p a n e s e luxury confectionary brand specializing in a wide variety of butter cookies

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ART EXHIBITION AT CENTRO BARSHA ; SHADES OF A WOMAN Centro Barsha by Rotana supports local talent. By Qadeer Ahmad Siddiqui Dubai UAE: yrian artist Manal Jarmoukly will be exhibiting her mixed media canvases under the theme “Shades of a Woman” from 17 September to 16 October 2014 in the lobby of Centro Barsha.Manal graduated from the Faculty of Fine Arts, Visual communication at the Damascus University and her work has been showcased in exhibitions and workshops across Syria, UAE, Iran and Turkey. Manal is not only an artist but is also the Marketing & Communications Executive

of Centro Barsha by Rotana.At Centro Barsha we are pleased to open our doors for the third year in a row to an exclusive art exhibition. This year we have dedicated our walls to the canvases of our colleague Manal Jarmoukly, a young locally based artist with a hidden talent that would like to share with the public. Manal’s expressive paintings definitely c o m p l e m e n t t h e contemporary environment

of our property”, says Eleni Tsolakou, General Manager of Centro Barsha. Manal Jarmoukly explains Shades of a Woman:Sitting in front of the canvas with my colour palette, inspiration flows from memories engraved inside of me which I translate onto the canvas by the strokes of my brush. The woman is the hero of my paintings in almost all subjects. This concept has inspired my works, and I see in her the core of life.The exhibition is open to the public from 17 September to 16 October 2014 and entry is free. For more information about the event , please visit www.rotanatimes.com/centr obarsha.

“CAPTURE” PARTNERS WITH OCEANIC KHORFAKKAN RESORT & SPA FOR PHOTO WEEKENDS By Qadeer Ahmad Siddiqui Dubai UAE: A P T U R E , photographers’ initiative by Grace & Garbo Dubai, announces the launch of Photo Weekends program in partnership with Oceanic Khorfakkan Resort & Spa. CAPTURE Photo Weekends offer interactive sessions and on the field workshops by professional photographers. Supported by Light House Studio, Photowalk Dubai and Ad Fusion, the program will capture the beautiful landscape of Northern Emirates covering Khorfakkan, Fujairah and Dibba. The weekend itinerary will include half-day photography seminar on various topics such as Aperture & Depth of Field; S h u t t e r S p e e d , LensesComposition, Lighting, Filtersand Flash, followed by indoor and outdoor workshops, allowing the photographers a hands on approach. The Photo Weekends will kick off from 11 t h S e p t e m b e r 2 0 1 4 onwards and is open to photographers of different levels wishing to join. CAPTURE Photo Weekends are priced at Dhs. 1,500 on twin-sharing inclusive of food and transportation within Northern Emirates. Prior registration is required to ensure space availability for each session. CAPTURE” offers interactive sessions for professional a n d e m e r g i n g photographers designed to unite the industry for

dialogue and information exchange. Launched in January 2014, the programs are open to the general public and offer visual seminars with diverse topics by the most influential photographers in UAE including Commercial, Architecture and Landscape, Arial, 3D, Editorial, Fashion, Wedding, Portrait, Street and Art Photography and the latest advances in equipment and techniques. K h o r f a k k a n i s photographers haven, it sits on the Hajar Mountains and its untamed landscape and coastline offers perfect picturesque location for Photo Weekends. We want to tell the story of Oceanic and this beautiful destination, the photo weekends will give us that opportunity to visually present the emirate in its totality” said Ian Philips, General Manager, Oceanic Khorfakkan Resort & Spa.The CAPTURE Photo Weekend is an extension of CAPTURE seminars, a platform for information exchange in the evolving industry with shared insight on techniques, equipment, challenges and rewards of photography. Whether you are professional or emerging photographer, join the Photo Weekend and capture some of the most stunning mountain vistas and the beautiful landscape of the N o r t h e r n E m i r a t e s . To register for CAPTURE Photo Weekend please contact info@graceandgarbo.com or call 04 4226037.

KAPICO GROUP APPOINTS BLUE APPLE AS ITS PR AGENCY FOR VKOOL® KUWAIT, OMAN & UAE By Qadeer Ahmad Siddiqui Dubai UAE: he KAPICO Group, founded in 1950, is a global conglomerate with 53 companies spread across 7 countries in three continents with interests in automotive, healthcare, lifestyle and infrastructure; appointed Blue Apple – based out of Dubai as their PR Agency for their premium window tinting film brand VKOOL® following a competitive pitch. VKOOL®, is the undisputed leader in the High-Performance Premium Window Film market for Automotive, Architectural both Commercial & Residential as well as Marine applications. The PR mandate has

been initiated with immediate effect from August 2014.Blue Apple presented a refreshing PR campaign and strategy in sync with V-KOOL®’s vision and business objectives for all the consumer touchpoints across UAE, OMAN & KUWAIT markets. The V-KOOL® technology is unique and stands at the forefront of the industry, taking it several notches higher. It is the world's most technologically advanced heat control film which is NASDAQ listed and one of the Top 100 inventions of the millennium which is a part of Eastman Chemicals. In the UAE, V-KOOL® car films

are available only through V- KOOL® Emirates which has exclusive showrooms in Dubai, Sharjah, Abu Dhabi and Al Ain. Mr. K. T. Govindarajan, President, Performance Window Film Division, KAPICO GROUP said, “Blue Apple by far demonstrated a clear understanding of the PR brief and was the excellent choice to enhance V-KOOL®’s brand image. I am very excited about the prospect of working with Blue Apple and anticipate a highly successful collaboration.” Vishal Anand, CEO of Blue Apple concluded, "V-KOOL is the undisputed leader in the hi-tech, High-Performance,

Premium Window-Film Market in the Automotive Industry. Known for its unprecedented record in delivering performance and professionalism, the VKOOL® brand is internationally acclaimed and we are excited and privileged to represent them & look forward to joint success and growth.Based in Dubai Media City, Blue Apple is an independent 'specialist' Advertising and PR Agency offering innovative solutions on practices of communication, engagement and experience (CEE) based on strategic, creative and management excellence.

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SIX DOHA FILM INSTITUTE-SUPPORTED FILMS IN OFFICIAL LINEUP AT TIFF, INCLUDING THREE WORLD PREMIERES By Qadeer Ahmad Siddiqui Dubai UAE: ix films made with support from the Doha Film Institute will screen at this year’s Toronto International Film Festival, which commences on Thursday, September 4.

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MAJID AL FUTTAIM INVESTS OMR 27 MILLION TO EXPAND CITY CENTRE MUSCAT •Announces Phase 2 of the mall’s ongoing redevelopment •More than 10,000sqm –60 new shopping and dining concepts including debut flagship stores •New car park structure currently being built to accommodate 700 vehicles •Project will further boost Oman’s economic and retail landscape through diversifying brands and creating new jobs. •Development to begin late-2014 for a 2015 completion date By Qadeer Ahmad Siddiqui Dubai UAE: ajid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa, has announced another major milestone for City Centre Muscat a retail expansion worth OMR 27 million, to introduce up to 60 new shopping and dining option, in 10,000sqm of new retail space. The project, which will commence later this year, will provide a significant boost to the Sultanate’s emerging retail sector in addition to fuelling the nation’s economic and tourism aspirations.“City Centre Muscat is undergoing an exciting transformation and Majid Al Futtaim is pleased to be a positive contributor to the local economy while fostering the growth of the Sultanate’s retail and entertainment landscapes,said Dimitri Va z e l a k i s , E x e c u t i v e Managing Director for Shopping Malls at Majid Al Futtaim - Properties. “City Centre Muscat’s expansion and redevelopment will set a new standard of shopping mall excellence with unique retail, modernised surroundings and exciting new leisure options.City Centre Muscat will be expanding its main Ground Floor into the existing car park space to create a new retail corridor that will connect each end of the shopping mall creating seamless traffic flow and accessibility for visitors. A new car park structure, currently under construction will accommodate 700 vehicles to provide more c o n v e n i e n c e t o shoppers.The new retail

precinct will be comprised of 60 new stores featuring a diverse collection of lifestyleoriented brands, including some exciting new flagship stores making their debut in Oman. City Centre Muscat will also have a new dining zone, with five new casualdining restaurants featuring different international cuisine. A general refurbishment will also take place as part of the expansion as key amenities such as toilets and prayer rooms and mall public areas will be enhanced.City Centre Muscat recently completed Phase 1 of its redevelopment, an OMR 8.3 million project which saw the opening of a 10-screen VOX Cinemas plus enhancements made to Magic Planet and its food court dining area. With City Centre Muscat’s new expansion, the local economy and workforce is set to weigh in the benefits of these investments with thousands of jobs projected from construction to longterm retail and leisure career opportunities. Emphasis will be placed on training and development of Omani nationals, giving local residents the opportunity to contribute and be a part of these exciting milestone developments. Phase 2 of City Centre Muscat’s redevelopment is expected to be complete in 2015.

AVIATION AFRICA 2015 WILL TAKE PLACE IN DUBAI, UAE ON 10-11 MAY 2015 The 2 day Summit will focus on strategies, opportunities and the challenges affecting the aviation industry in Africa By Qadeer Ahmad Siddiqui Dubai UAE: viation Africa 2015 (http://www.aviationaf rica.aero) is a 2-day Summit & Exhibition, which takes place 10-11 May 2015 in Dubai, UAE. NEXUS from Saudi Arabia and Wyvern Consulting from USA have joined up with this event to become main sponsors. The link with these two companies is a perfect fit for the Aviation Africa event, which has launched to address the growth opportunities in the African continent for the aviation industry. NEXUS, which launched in 2010 and is based in Jeddah has opened a regional office in Rwanda and already identified the opportunities the region can offer. Wyvern Consulting is a U.S. company providing safety intelligence data and onsite risk assessments to business and private aviation communities for over 20 years. NEXUS are now their international partner covering the Middle East, Asia and Africa regions.The 2 day Summit will focus on strategies, opportunities and the challenges affecting the industry. A key focus area will be the safety challenges in

the region. NEXUS provides Flight Operations and Support with a massive commitment to safety and with Wyvern Consulting supplying the safety intelligence data, this partnership will have a lot to contribute to this focus area.Alan Peaford, Managing Director of

Aerocomm Ltd and responsible for creating the Summit’s 2 day programme said: “We are delighted to welcome Nexus and Wyvern Consulting to the Aviation Africa 2015 event. I recently visited Nexus at their head office in Jeddah and was very impressed with their level of service across the business aviation sector and their level of commitment to safety, security and people. We will be covering all these topics in our Summit programme and it is companies like Nexus and Wyvern that will be important contributors to the Summit discussions”.

Three of the films make their world premiere during the highly anticipated annual event.The films include Naji Abu Nowar’s ‘Theeb’ and Ghassan Salhab’s ‘The Valley’, both recipients of funding from the Institute’s Grants Programme; grant recipient ‘Timbuktu’ by Abderrahmane Sissako and co-financed project ‘The Narrow Frame of Midnight’ by Tala Hadid. ‘Eye & Mermaid’, a short film directed by Shahad Ameen, was made through the Institute’s Hazawi Short Film Production Fund.‘Kahlil Gibran’s The P r o p h e t ’ (Canada/France/Lebanon/ Qatar/USA), also cofinanced by the Institute, will have its world premiere as a TIFF Special Presentation following its work-inprogress preview screening at the Cannes Film Festival. The innovative adaptation of the beloved classic features the work of eight renowned animators, among them Gulf talent Mohammed Saeed Harib (creator of the acclaimed animated series ‘Freej’), who directs the chapter ‘On Good and Evil’.Fatma AlRemaihi, Acting CEO of Doha Film Institute, said:I congratulate all the filmmakers supported by the Doha Film Institute whose works have been selected to screen at the p r e s t i g i o u s To r o n t o International Film Festival. We are honoured to have played a part in bringing these wonderful projects to life and wish the filmmakers

all the best on their festival journeys. TIFF has a notable history of excellent programming of films from the Arab world and this year ’s selection is no exception. I am delighted to see these projects among the strong representation of

voices from our region.Making its world premiere in TIFF’s Discovery section is ‘The Narrow Frame of Midnight’ (Morocco/Qatar/France/UK ), the debut feature-length fiction film by acclaimed Moroccan-Iraqi filmmaker and visual artist Hadid. Against the backdrop of the Atlas Mountains, in a country torn apart by injustice, the film paints a story of interconnected destiny, redemption and hope as three people struggle to define their futures in a cruel and uncertain world. A b u N o w a r ’s ‘ T h e e b ’ (Jordan/Qatar/UAE/UK) also screens in the Discovery section after its world premiere in the Orizzonti Competition at the Venice Film Festival. Based in the Arabian Peninsula in 1916, ‘Theeb’ blends coming-of-age drama with frontier Western, telling the story of a boy’s perilous desert adventures when his nomadic tribe is confronted with the modern world in a forgotten corner of the crumbling Ottoman Empire. T h e V a l l e y ’ (Lebanon/France/Germany /Qatar), which makes its world premiere in the Contemporary World Cinema selection, is the fifth feature film by Lebanese director Salhab, whose highly acclaimed previous film ‘The Mountain’ screened at TIFF in 2011. A sense of impending catastrophe pervades ‘The Valley’ after a car crashes in Lebanon’s Bekaa Valley

and the driver, stricken with amnesia, meets a group of people on the road and is taken to their farm – perhaps never to leave again. S i s s a k o ’s ‘ Ti m b u k t u ’ (France/Mauritania/Mali) screens in the Masters

section, marking its North American premiere after it garnered widespread critical acclaim at its world premiere at the Cannes Film Festival. Set in the aftermath of the jihadist takeover of northern Mali, the exceedingly skilful auteur’s film is a poetic excoriation of the horrors of war that lays bare the blindly destructive force of extremism. The newly minted Short Cuts International programme includes ‘Eye & Mermaid’ (Qatar), by Saudi director Shahad Ameen. The film was made in Qatar through the Institute’s Hazawi Short Film Production Fund, an educational initiative that supports emerging filmmakers in the Gulf region. The haunting, brutally metaphorical tale of a young girl’s discovery of the dreadful secret behind the beautiful black pearls her father harvests shows that the lovely things in life sometimes come at a hefty price. The 39th edition of the Toronto International Film Festival opens on Thursday, September 4. Eye and Mermaid plays as part of Short Cuts International Programme 3 7 September, 7:00 PM, Scotiabank 13 September, 11:45 AM, Scotiabank Kahlil Gibran’s The Prophet 6 September, 3:00 PM, Ryerson Theatre 8 September, 1:15 PM, Scotiabank (Press and

Industry Only) 10 September, 11:45 AM, Scotiabank (Press and Industry Only) 10 September, 2:15 PM, Scotiabank 12 September, 4:30 PM, Winter Garden Theatre The Narrow Frame of

Midnight 5 September, 6:30 PM Scotiabank (Press and Industry Only) 5 September, 9:30 PM TIFF Bell Lightbox 6 September, 2:45 PM Art Gallery of Ontario 10 September, 5:45 PM Scotiabank (Press and Industry Only) 14 September, 8:00 PM, Scotiabank Theeb 5 September, 11:00 AM, Scotiabank (Press and Industry Only) 8 September, 7:15 PM, Scotiabank 10 September, 4:15 PM, Scotiabank (Press and Industry Only) 10 September, 4:30 PM, Scotiabank 12 September, 2:00 PM, Scotiabank (Press and Industry Only) 13 September, 10:00 AM, Scotiabank Timbuktu 4 September, 2:30 PM, Scotiabank (Press and Industry Only) 9 September, 6:15 PM, TIFF Bell Lightbox 12 September, 2:00 PM, TIFF Bell Lightbox The Valley 4 September, 5:00 PM, Scotiabank 5 September, 7:45 PM, Scotiabank (Press and Industry Only) 6 September, 11:30 AM, Art Gallery of Ontario 9 September, 11:00 AM, Scotiabank (Press and Industry Only) 14 September, 2:45 PM, Scotiabank

DWTC SET TO WELCOME OVER 275,000 VISITORS IN SEPTEMBER September calendar featuring 18 major trade shows, conferences and entertainment events expected to attract global visitors By Qadeer Ahmad Siddiqui Dubai UAE: ubai World Trade Centre (DWTC) is gearing up to welcome an estimated 275,000 visitors this September as the calendar of events kicks off tomorrow (Friday, 5th September). The packed schedule including 12 of the Middle East’s most anticipated trade and consumer shows and conferences, plus six spectacular live events are expected to draw visitors and exhibitors from around the world. The line-up of major events serving as a gateway to growing industries in the UAE and the wider region include Cityscape, GITEX Shopper, International Congress of Radiology, the 1st Middle East Molecular Biology Congress and Exhibition, The Hotel Show, The Leisure Show, and more. These events will run alongside some of the UAE’s much awaited family entertainment shows.We’re entering the peak season for anchor exhibitions that set the tone and define their respective industries,” said Ahmed Alkhaja, Senior Vice President Venues, DWTC. These events provide a platform to showcase the newest trends and products in each industry, and give visitors and exhibitors the chance to network with potential partners, and uncover opportunities to drive their own business in the wider MENASA market.The diverse calendar of events is expected to draw thousands of business visitors and delegates from all over the world, driving business tourism and fuelling economic growth to the region.The 28th International Congress of Radiology will take place from 9 to 12 September, with over 30 Radiological

societies and more than 200 delegates from all over the world who will participate in more than 155 sessions.Keeping with the theme of healthcare and medicine, the 1st Middle East Molecular Biology Congress and Exhibition, taking place from 14 to 17 September, will bring together hundreds of professionals from the field of Molecular Biology research, Healthcare, Industrial, and Biotech Applications, to exchange expertise while exhibiting cutting-edge technologies from over 150 exhibitors. The event will also host the 5th UAE National Genetic Diseases Conference which is held under the patronage of H.E. Sheikh Nahyan Bin Mubarak Al Nahyan.Cityscape Exhibition & Conference, the region’s largest and most influential real estate event, will take place from 21 to 23 September and is set to be the largest in five years. According to the Dubai Land Department (DLD), investment from GCC nationals in Dubai's property sector stood at $5.2bn for the first half of 2014, with UAE buyers responsible for two-thirds of these deals. In line with this demand, Cityscape has been extended with two additional exhibition halls, covering more than 30,000sqm of exhibition space. It will open its doors to investors, developers, regional and city investment promotion authorities, architects, designers, and professionals looking for lucrative real estate

ventures from around the world. The event also has a dedicated conference programme and will host 25,000 participants from 100 countries.GITEX Shopper, the region’s largest consumer IT and electronics show, expects

another bumper sales performance this year. Taking places from 27 September to 4 October, the eight-day sales extravaganza is estimated to attract over 210,000 visitors. More than 100 leading consumer IT and electronics brands will be represented, with more than 35,000 products on show. A host of regional power retailers including Al Falak Electronics, E-City, Jacky’s, Jumbo, Max, Mega, Plug Ins and Sharaf DG will be running exclusive show promotions as well as offers on the latest smartphones, tablets, laptops, gaming, TVs and cameras from leading brands.Celebrating its fifteenth anniversary, The Hotel Show is one of the region’s leading shows for the hospitality, hotel, and tourism industries. From 28 to 30 September, suppliers and buyers from 86 countries will take part in this key industry event, which provides a vibrant showcase of luxury and contemporary interiors,

essential equipment, and the latest technology in the market. Running concurrently and co-located with The Hotel Show, The Leisure Show will feature k e y s u p p l i e r s , presentations, investor developer forums, with a major focus on sustainable build. The show is essential for suppliers and buyers in t h e l e i s u r e i n d u s t r y, whether pools and spas, sports, fitness, adventure, o r p a r k s a n d attractions.Other exhibitions and

UAS BRINGS GLOBAL EXPERTISE TO RUSSIA AND THE CIS AT JETEXPO 2014 By Qadeer Ahmad Siddiqui Dubai UAE: arket leader UAS International Trip Support, is demonstrating its commitment to the Russian Business Aviation market by exhibiting at the Ninth Annual International Aviation Exhibition Jetexpo 2014, September 4-6, Centre for Business Aviation Vnukovo-3 (Booth A106). UAS will be p r o m o t i n g i t s comprehensive list of international trip support services to general aviation and commercial operators alike.According to a 2014 report from the Global Business Travel Association, Russia has been one of the world’s fastest-growing country markets. It is anticipated that its tightened economic ties with China and the Asia Pacific Region will result in additional private flights. According to forecasts m a d e b y p l a n e manufacturer Bombardier, over the next two decades business fleet size will more than triple in size in CIS countries and balloon more than seven fold in Greater China. As such UAS International Trip Support is expanding rapidly to meet the rising demand of general aviation and business air travel as fleets and traffic between Russia and emerging markets such as China and the Middle East are expected to soar over the next decade. UAS International Trip Support will facilitate the surge in travel. With more than 400 multicultural staff representing 50 countries, UAS International Trip Support has primary regional headquarters and operations centres in Houston, Johannesburg, and Dubai. UAS have strategically positioned station managers in Africa servicing some of the most challenging destinations. It is on its way to becoming the first international trip support company with its own supervisors in every A f r i c a n c o u n t r y. I n developing markets in particular, you need skilled professionals on the ground who are ready for anything,” says UAS Co-Founder and Executive President Mohammed Husary.This is what drives UAS International Trip Support. Even when information is available online and in real time, you still need someone who speaks the local language, knows both regional and local supply chains and the key people managing them, and are in constant contact with authorities and vendors. This deep understanding of the local and regional business and aviation environments means UAS International Trip Support can often diagnose and

address issues well before they become problems, make decisions onsite, and ensure support is a seamless experience. UAS’s position as a local provider with global reach is the guiding force of its expansion strategy and it’s paying off. UAS International Trip Support has gone from an idea to a global aviation support powerhouse in just over a decade. Key highlight and achievements over the last year include: Launched an operations centre for the Americas Across Africa UAS has opened a headquarters in South Africa, regional offices in Nigeria and Kenya, placing station managers in nine countries Developed a fuelpurchasing program that benefits from highly competitive pricing from large economies of scale to help keep prices low Innovative solutions for lastminute requests for general aviation UAS has already serviced 800,000 flights. It expects to continue high growth and expansion of its business operations. Service and safety are also key hallmarks in UAS’s value proposition,says Husary.This is a competitive industry, and to draw customers you have to earn respect through a visible and transparent dedication to quality at all levels.” As a ISO9001:2008 certified organisation, UAS International Trip Support recruits only pre-screened, preferred handlers who are required to have mandatory IATA training. All operations are regularly audited and are in compliance with IATA quality and safety standards. UAS has dedicated service delivery experts to ensure clients have a single point of contact for queries and requests including trip planning, crew and VIP travel and accommodation services after landing.We essentially aim to simplify the complexities of air travel s u p p o r t , s a y s H u s a r y. Whether you want to work with us over the phone, in person, or online through smartphones or PCs, we will do everything we can to make your trip as smooth as possible.

FACTS TO KNOW ABOUT BIG DATA Big Data Transforms Decision-Making for Middle East Businesses Cisco Predicts that the Average Enterprise in the Middle East Will Need to Manage 50 Times More Information by the Year 2020 conferences hosted at DWTC throughout September include Games 2014, Gifts & Premium Exhibition, Private Label Middle East Exhibition, Omani Products Exhibition, Patients Safety Exhibition and Conference, and Paper Arabia.In addition, DWTC will also host six entertainment shows this month including Pinoy Pride (5 September), the actionpacked boxing event which is being held outside the Philippines for the first time, Comedy Nights with Kapil (5 September), featuring Indian television’s king of comedy Kapil Sharma, Disney on Ice – Rockin’ Ever After (10 to 13 September), featuring much-loved Disney characters, and French singer and musician, Patrick Bruel (18 September) who will be joined on stage by six other musicians to perform top hits such as Casser la voix, Marre de cette nana Mon amour de St Jean and Qui a le droit.

By Qadeer Ahmad Siddiqui Dubai UAE: ccording to Cisco, Middle East businesses are increasingly leveraging the flood of Big Data to transform decision-making.By its very nature, network traffic is Big Data. In just one slice of the network the mobile network—there are 6 billion mobile subscriptions in the world, and every day, 10 billion text messages are sent.With the Middle East and Africa (MEA) projected to post the world’s-fastest mobile data traffic growth rate from 20132 0 1 8 , according to the Cisco® Visual Networking Index Global Mobile Data T r a f f i c Forecast for 2013 to 2018 it is easy to see how big data can creep up on companies and before they realize it, it can be causing huge expense and present new types of risks, complexity and cost.With the rate of information growth exceeding Moore’s Law, the average enterprise in the Middle East will need to manage 50 times more information by the year 2020. The requirements of traditional enterprise data models for application, database, and storage resources, which help make sense of the data flood, have grown over the years, and the cost and complexity of these models have increased along the way to meet the needs of big data.The resulting flood of Big Data is causing Middle East enterprises to deploy business intelligence data mining and analytics that manage and extract value from the Big Data, improving daily interactions and transforming economies.At GITEX Technology Week 2014, Cisco will present solutions for Middle East enterprises to emphasize Big Data when deploying new network architectures, hardware, and software.

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MINISTER OF ECONOMY HEADS UAE DELEGATION TO NINTH BLED STRATEGIC FORUM IN SLOVENIA By Qadeer Ahmad Siddiqui Dubai UAE: he UAE Ministry of Economy marked a high level participation at the two day ninth Bled Strategic Forum that concluded t o d a y ( 2 September) in Slovenia. Led b y H i s Excellency Sultan Al Mansouri, Minister of Economy, the U A E delegation comprised leading trade representatives from the private and public sector.Bled Strategic Forum is a project of the Government of the Republic of Slovenia. Organized jointly by the Slovenia Ministry of Foreign Affairs and the Centre for European Perspective, the forum has grown into a successful p l a t f o r m for high-level strategic debate on topical issues facing the international community. The latest edition of the event themed ‘The Power of Trust’ gathered high profile figures representing countries and international organizations, in addition to specialists and academia.His Excellency Sultan Al Mansouri, Minister of Economy, said:The UAE government is always keen to connect with world leaders, decision makers and experts to benefit from international expertise and knowledge in developing our country and nation.Our participation at the ninth Bled Strategic Forum comes as

part of this priority. The UAE’s engagement at the forum includes a series of key sessions that discuss medium and long term economic challenges and

solutions. The digital economy, as well as research and development policies are our primary focus areas.On the sidelines of the forum, His Excellency Al Mansouri met with Karl Erjavec, Slovenia’s Deputy Prime Minister and Minister of Foreign Affairs, to discuss collaboration opportunities through investments in vital sector such as aviation, telecommunication, ports and tourism. Al Mansouri invited the Slovenian minister to attend the Annual Investment Meeting 2015 in the UAE along with an investment delegation.The 2014 edition of the Bled Strategic Forum included sessions on the ‘Philosophy of Leadership’, ‘Potential of Trust’, ‘Global Demographic Change - Another Threat or Opportunity’, ‘Contemporary Threats: Cyber-Security Global Challenge and Opportunity’, ‘The Spirit of Central Europe’, and the ‘Digital Economy and the Power of Tourism’.

ECONOMIC GROWTH IN WEST AFRICA TO ACCELERATE ABOVE 7% PER ANNUM Global Finance & Capital Limited launches inaugural West Africa Investment Forum in Dubai. By Qadeer Ahmad Siddiqui Dubai UAE: he Forum will take place in Dubai on 9 September 2014 and will highlight exceptional investment opportunities in West Africa, the continent’s fastest growing region. Today, Global Finance & Capital Limited (GFCL), an in t e r n ational corporate finance and advisory firm, announced the inaugural West Africa Investment Forum (WAIF), which will take place at the Madinat Jumeirah, Dubai on 9th September 2014. In attendance will be the Heads of State of Benin, Burkina Faso, Cote d’Ivoire, GuineaBissau, Mali, Niger, Senegal and Togo, as well as the Presidents of UEMOA (the West African Economic & Monetary Union) and BOAD (the West African Development Bank). Also attending will be senior representatives of the Middle East’s major Sovereign Wealth Funds, investment banks and private equity players as well as representatives of many of the world’s most influential multi-lateral organisations. The 2014 Forum will include final signatures on a range of critical infrastructure projects for the eight nations of UEMOA, with a combined value of circa US$20 billion.In the last decade the size of the African economy has more than trebled, with West Africa now the fastest growing region on the continent. This year’s African Economic Outlook report, produced by the African Development Bank, the OECD Development Centre and the United Nations Development Programme, indicates that a favourable macro-economic climate across West Africa means that growth is likely to accelerate above 7% in the next year, compared with

5.7% for the continent as a whole.Infrastructure investments in Africa have not kept pace with the growth in demand and the sector has now become one of the most promising investment opportunities, as well as being the key to unlocking the region’s immense economic potential.Mr. Arun Panchariya, Principal and founder of GFCL, commented:It is clear that infrastructure investment in Africa has not kept pace with the increased demand generated by rapid economic growth and a population now exceeding 1 billion. Infrastructure is an enormously promising inve s t m e n t o p p o r tu n i t y across West Africa, and specifically the UEMOA region. GFCL has been working in partnership with UEMOA for nearly two years to identify infrastructure requirements across the region. The Forum in Dubai on 9 September will demonstrate to Middle Eastern and international investors the importance of working with regional bodies such as UEMOA to help unlock the region’s potential.Mr. Panchariya further commented:It is our expectation that investment in the UEMOA region will continue to grow, and we would like to demonstrate to Middle East and other investors the excellent opportunities that exist there. The purpose of the Forum is to discuss those opportunities in greater detail, as well as to formally sign a multi-billion dollar package of infrastructure development deals. This is a very exciting time for Global Finance & Capital Limited, and for the UEMOA region.The inaugural West Africa Investment Forum will be held on 9th September 2014, at the Madinat Jumeirah, Dubai.

OOREDOO TO LAUNCH ‘VOICE OF THE CUSTOMER’ PLATFORM ACROSS GLOBAL MARKETS Leading Telecom Company will lead the Way in Customer Experience with New Solution Able to Instantly Collect and Analyse Customer Feedback Edition61pg4

IN SUPPORT OF ITS STRATEGY OF INTERNATIONAL EXPANSION AND GROWTH QNB acquires a 12.5%1 stake in Ecobank Transnational Incorporated, the leading panAfrican bank By Qadeer Ahmad Siddiqui Dubai UAE: NB One of the World’s Strongest Banks has today announced the acquisition of a 12.5%1 stake (both ordinary and convertible

preference shares) in Ecobank Transnational Incorporated. This strategic partnership with a leading pan-African bank is a fundamental step towards QNB’s strategy of being a MEA Icon by 2017.Ecobank Transnational Incorporated (Ecobank) was set up in 1985 in Lomé, Togo, where it is headquartered. Ecobank is the leading panAfrican bank with a presence in 36 countries across the African continent and in 4 other countries across the globe. Ecobank is one of the top three banks (by assets) in 14 of the countries in which Ecobank is present. As at June 2014, Ecobank had USD23.4b of assets and had generated USD255m of profit before

tax (for the 6 months to 30 June 2014) and operates across its unique network of 1,241 branches, 2,500 ATMs and 16,245 POS terminals servicing over 10.8 million customers. With 2 0 , 11 4 e m p l o y e e s , Ecobank is the largest employer in the financial sector industry in Middle Africa.The QNB Group stated ambition of being a MEA Icon by 2017 is brought closer to realisation through the potential opportunities and commercial benefits resulting from this partnership. This move further consolidates the growth strategy pursued by The QNB Group over recent years.QNB operates in 26 countries and 3 Continents around the world. QNB Group already has a significant trading presence in Africa with branches, subsidiaries and associates operating in the following countries: Algeria, Egypt, Libya, Mauritania, South Sudan, Sudan and Tunisia.QNB was recently recognized as “The Best Bank in The Middle East” by Euromoney Magazine and was voted “One of the Top 50 Safest Banks in the World” by Global Finance Magazine in 2013.

MASDAR INSTITUTE HOSTS ORIENTATION WEEK FOR NEWLYENROLLED STUDENTS Masdar Institute Alumni Share Experience with On-Campus Sustainability Features through Special Panel Discussions to Inspire New Students By Qadeer Ahmad Siddiqui Dubai: asdar Institute of Science and Te c h n o l o g y, a n independent, researchdriven graduate-level university focused on a d v a n ce d e n e r g y a n d sustainable technologies, today announced that its newly-enrolled students were given an overview of the institution’s research, academic and scholarship offerings during a week-long orientation program.As of 2 September 2014, Masdar Institute has offered admission to a total of 315 students 164 international a n d 1 5 1 U A E nationals.Hosted from 2429 August at the Masdar Institute campus, the program included welcome remarks by Masdar Institute P r e s i d e n t D r. F r e d Moavenzadeh, and an address on student life by Dean of Students Dr. Behjat Al Yousuf. The welcoming addresses provided an overview of the researchbased institution and the vision of Abu Dhabi Emirates to create a knowledgebase on sustainability and clean energy. An introduction on graduate education and academic procedures by Dean of Academic Programs Dr. Youssef Shatilla were also part of the agenda.A special panel discussion by the Alumni Office and the Alumni Council showcased the d i v e r s e c a r e e r paths/options available to Masdar Institute students. Other national and international graduates from Masdar Institute’s various Master’s programs currently working in different industries also shared their challenges and success stories.Dr. Fred Moavenzadeh said: “The Orientation Week 2014 introduced our newlyenrolled students to on-

campus life at Masdar Institute, where sustainability remains the focal point. With the support of the UAE leadership, the institution has become one of the leading centers for cutting-edge research, o ff e r i n g M a s t e r ’s a n d doctorate programs in clean energy and advanced technology areas. We believe the new students will emulate the alumni in bringing honor to Masdar Institute and the UAE.Dr. Behjat Al Yousuf said: “For newly-enrolled students, the Orientation Week offered the right opportunity to interact with faculty and seniors, and learn about Masdar Institute in general. The events were designed to familiarize them with the new environment before they begin their academic pursuit in earnest. We hope, following the week-long program, the new entrants will also have an appreciation of the institution’s accommodating and welcoming cultural and e t h n i c d i v e r s i t y. T h e Orientation Week 2014 also included dedicated sessions on outreach programs such as the Young Future Energy Leaders (YFEL) program, the Masdar Institute Ambassadors Program, Career Services & Internships, Student Government Association (SGA), an Introduction to the Library services, and S t u d e n t Counselling.Additionally an introduction on the oncampus safety and security measures was offered by David Dickinson, ManagerEnvironmental Health, S a f e t y, a n d S e c u r i t y, Masdar Institute. Kalle Hashmi, Head of Capacity Building, International Renewable Energy Agency (IRENA), also presented the UN agency’s contributory role to developing human capital through scholarships at Masdar Institute.

By Qadeer Ahmad Siddiqui UAE: oredoo is set to rollout a real-time customer service platform in a first for the MENA region, enabling the company to instantly receive, analyse and respond to customer r e q u e s t s a n d q ueries across its global footprint. The company will deploy ‘ Vo i c e o f O o r e d o o C u s t o m e r E x p e r ience’ VOCE technology, as it looks to distinguish itself by offering the best customer experience in each of its markets. The VOCE Platform will enable Ooredoo to get customers feedback in real-time, enabling the company to focus even more strongly on what matters to customers.The VOCE Platform works by accumulating customer feedback on their experience across all of our touch points - call centres, retail or branch locations and mobile/social platforms. And using this data, Ooredoo will be able to provide quicker responses to questions and shape its portfolio to the needs and expectations of its diverse customer base. The technology is already live for Ooredoo’s Nawras in Oman, and plans are in place to deploy the service in a number of key markets this year, including Kuwait, Tunisia, Algeria and Qatar. Dr. Nasser Marafih, Group CEO, Ooredoo, said: “A major part of our focus as Ooredoo is enabling the best possible customer experience, which is why we are continuing to invest in solutions and services that enable us to fully understand more customers’ feedback and act more quickly on this information. As the first company to deploy this

customer service platform in the MENA region, we believe it will enable us to be more agile and accurate in our response, and help shape the development of a new generation of customer f e e d b a c k - l e d innovations.As part of the first launch across Ooredoo Group footprint, Ooredoo’s Nawras is sending around 4,000 SMS surveys daily to customers who contact the Contact Centre. Ooredoo is committed to improving its customer experience by not only using this feedback to continually improve its quality of services, but to also immediately contact a n y d i s s a ti s fi e d customers.With the global launch of the Ooredoo brand during 2013, O o r e d o o m a d e differentiation through the customer experience a central pillar of its strategy to ensure that each of its operating companies was the leader in delivering bestin-class experiences to its customers across all touchpoints.Since then, Ooredoo companies have worked hard to enhance the ways that they communicate with and support customers. Over the past year, every Ooredoo operation has carried out qualitative and quantitative research to understand what customers are looking for and what their expectations of Ooredoo services are, to help shape their respective “Customer Promise,” which has supported the launch of a number of key initiatives to enhance service and delivery by Ooredoo.The launch of the VOCE ‘Voice of Ooredoo Customer Experience’platform is a critical milestone as Ooredoopushes forward to become the most customer centric companies in its markets.

developing our country and nation.Our participation at the ninth Bled Strategic Forum comes as part of this p r i o r i t y. T h e U A E ’ s engagement at the forum includes a series of key sessions that discuss medium and long term economic challenges and solutions. The digital economy, as well as research and development policies are our primary focus areas.On the sidelines of the forum, His Excellency Al Mansouri met with Karl Erjavec, Slovenia’s Deputy Prime Minister and Minister of

BANGKOK STREET FOOD WEEK Dusit Thani Abu Dhabi will be hosting a week long Bangkok street food Journey from 18-26 September. By Qadeer Ahmad Siddiqui Dubai UAE: ood stalls on the streets of Bangkok can look a little intimidating, but few cities can rival Bangkok when it comes to the variety and

handful of change and minimal fuss.Noodles are an essential part of Thai street food and come in all shapes and sizes. Pad Thai, stirfried rice noodles served with egg, fish sauce and a selection of bean sprouts, quality of street food.In the commotion of Bangkok’s incessant traffic, hordes of people and modern shopping malls, you’ll find open-air street food markets, often a throwback in time with quaint buildings and grannies that have made the same home-made Thai snacks for the entirety of their lives. Street food carts, snack stalls, shop house restaurants, the occasional sit down diner and a number of vendors selling the famous traditional Thai snack of Kanom Buang come alive in the evening when people hit the streets to eat.The smell of stir fried garlic, fragrant noodles, steamed dumplings, roasted duck, and freshly sliced fruit permeates the air and reveals the locals’ secret; Bangkok street food is convenient, delicious and cheap. Spicy noodles, curry on rice, even made-to-order dishes can all be had for a

chicken, shrimp or tofu, is a classic dish. Pad Khee Mao, or drunken noodles, is another popular street food dish. Rice is also a staple food and many food carts allow you to choose your toppings from a variety of curries and vegetables. Tom Yum is a hot and sour soup, flavoured with lemongrass, kaffir lime leaves, galangal, fish sauce, lime juice and spicy chilli peppers. The soup is often made with shrimp, fish or mushrooms and topped with vibrant cilantro. The classic Thai salad, Som Tam, is a spicy salad made from shredded green papaya, palm sugar with lime, spicy chilli and salty fish sauce.

CRYSTAL LAGOONS DEBUTS IN US$ 4 BILLION MEGA PROJECT IN SAUDI ARABIA Largest of its kind in the Kingdom, 8 hectare lagoon project in the new Prince Sultan Cultural Centre flagship mixed-use community; Jeddah site already under construction ahead of 2020 launch as company grows portfolio on back of recent Oman and UAE project signings By Qadeer Ahmad Siddiqui Dubai UAE: rystal Lagoons Corp., the patented t e c h n o l o g y developer of giant crystalline lagoons, has unveiled its latest Middle East mega project with the launch of a -hectare project in Saudi Arabia.The second project in the Kingdom for Crystal Lagoons, the lagoon will be the leisure centerpiece of a 240 hectare mixed-use project under development by the Prince Sultan Cultural Centre (PSCC), located just north of the Red Sea coastal city of

residential units comprising apartments, villas and condominiums. 750 rooms spread across three hotels and a business park will be complemented by the proposed medical park, which will include hospitals, clinics and support services administered by Houston Methodist, the largest hospital operator in the US. An international university, two schools, extensive retail and the cultural centre will r o u n d o u t t h e development.This particular project demonstrates the fluid adaptability of our concept and technology to even the most demanding environment,remarked Morgan.With a number of live and pipeline projects across the Middle East, from Egypt to our most recent signings in Oman and the UAE, we are seeing tremendous interest from developers around the region who are keen to differentiate their projects and offer a new dimension to the consumer leisure experience,he added.The only global company with the technological capability to make the development of giant controlled manmade bodies of water economically viable, Crystal Lagoons makes it possible for people to enjoy an authentic beach experience in previously unimaginable locations, such as the desert or in the centre of major cities, with the potential to add economic value to new t o u r i s m destinations.Designed to be self-cleaning, the lagoons only require topping up in response to evaporation and use up to 100 times less chemicals than traditional pool systems, and only two per cent of the energy required by conventional filtering technologies, making them incredibly sustainable.

Jeddah.Valued at SAR 15 billion/US$4 billion the project will include a dedicated medical city, cultural centre, educational facilities, luxury hotels, residential villas and apartments supported by extensive leisure facilities including the country’s firstever Jack Nicklaus 9 hole golf course.This will be the largest manmade crystalline Organized jointly by the Foreign Affairs, to discuss S l o v e n i a M i n i s t r y o f collaboration opportunities lagoon of its kind in the Foreign Affairs and the through investments in vital Kingdom and represents yet C e n t r e f o r E u r o p e a n sector such as aviation, another milestone in Crystal Perspective, the forum has telecommunication, ports Lagoons’ efforts to expand grown into a successful and tourism. Al Mansouri its Middle East presence. platform for high-level invited the Slovenian The project also holds strategic debate on topical minister to attend the special significance for the i s s u e s f a c i n g t h e Annual Investment Meeting country as it is being built to i n t e r n a t i o n a l 2015 in the UAE along with honour the memory of the c o m m u n i t y. T h e l a t e s t a n i n v e s t m e n t late Crown Prince Sultan bin edition of the event themed d e l e g a t i o n . T h e 2 0 1 4 Abdulaziz Al Saud and our ‘The Power of Trust’ edition of the Bled Strategic partnership with PSCC gathered high profile Forum included sessions g i v e s u s a u n i q u e f i g u r e s r e p r e s e n t i n g on the ‘Philosophy of opportunity to contribute our countries and international Leadership’, ‘Potential of expertise towards a worldorganizations, in addition to T r u s t ’ , ‘ G l o b a l class project at the heart of a s p e c i a l i s t s a n d D e m o g r a p h i c C h a n g e new a cultural icon for the academia.His Excellency A n o t h e r T h r e a t o r region,” said Kevin P. S u l t a n A l M a n s o u r i , O p p o r t u n i t y ’ , Morgan, CEO, Crystal Minister of Economy, ‘Contemporary Threats: Lagoons.A multi-phased said:The UAE government Cyber-Security Global project, with phase one is always keen to connect C h a l l e n g e a n d scheduled for completion in with world leaders, decision Opportunity’, ‘The Spirit of 2015, the project has makers and experts to Central Europe’, and the already broken ground and benefit from international ‘Digital Economy and the is scheduled to be up-andrunning within the next three expertise and knowledge in Power of Tourism’. to five years.A total of 3,600 azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg4)

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AZAD BAZAAR PAKISTAN FASHION WEEK DUBAI SEASON 2

OPULENCE PRESENTS SEASON 2 GRAND FESTIVE AND FASHION CARNIVAL Exclusive Fashion Show Branding Opportunities

THE ABSOLUTE PLEASURE OF NATURAL LEATHER THE ABSOLUTE PLEASURE OF NATURAL LEATHER SENSATION REVEALS LINE-UP FOR ITS FIRST OUTDOOR PREMIERE WORLDWIDE

INTRODUCING MY BURBERRY - THE NEW FRAGRANCE FOR WOMEN

GET YOUR TICKETS TO SEE GARY BARLOW LIVE IN DUBAI

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AZAD FASHION MOX iT PREMIUM ONLINE SHOPPING IN UAE AND MENA VIA A SMART BUYING EXPERIENCE By Qadeer Ahmad Siddiqui Dubai UAE: OX iT, the Middle East’s lifestyle es h o p p i n g destination, is giving the discerning Middle Eastern shopper signature offers on some of the world’s top brands through the premium and fresh portal www.moxit.com. The MOX iT community is being invited to

fabulous experiences across Gadgets, fashion & accessories, adventure, travel, wellness and entertainment.MOX iT invites its lifestyle-conscious audience to a smart online buying experience. Same day delivery for most items, a completely intuitive site, and authentic offerings from some of the world’s most recognisable brands, create a sophisticated and alluring shopping destination.We combine reliability and

technical know-how with a dynamic retail environment that is very much on trend and stocks the latest styles from premium brands. We have created a convenient, simple and trustworthy shopping journey. We offer customer service 7 days a week, and our customers benefit from a very high level of security. That is why they trust us with their details 60 percent of our sales are through credit cards. And to this compelling mix, we have added the fastest industrywide delivery, and unique loyalty programmes where our customer community is rewarded for shopping with us.said Debbie Baertschi,

CEO of MOX iT. The Middle East is rapidly becoming a hub for online retail, with an estimated 135 million Internet users. Almost 50 percent of consumers across the MENA region have reported making an online purchase once a month, driving B2C ECommerce sales to an expected USD 15 billion by 2015, up from an estimated

USD 9 billion in 2012. Research indicates that online games, computer software, entertainment and accessories are the most popular item categories online. Debbie Baertschi, CEO of MOX iT, continues: “Our MOX iT community wants genuineness, and cool, laid-back sophistication in what it consumes. Our shoppers value style, but are also enjoy entertainment and adventure. They want to shop smart and find excellent deals but without compromising on quality, trust or convenience. We know our shoppers well and have tailored the shopping experience to their preferences. Our online shop allows us to be available 24/7 to save on expensive retail spaces and costs. It benefits our customers to save on all their favourite genuine brands and experiences by enjoying up to 50 percent less on the prices.Online shopping is definitely coming into its peak in the UAE. In fact, 60 percent of surveyed UAE residents say they are planning to purchase a deal online in the next month. MOX iT wants them to experience an online destination that chooses from select brands in established luxury and fashion as well as upcoming trends. MOX iT also wants them to enjoy their shopping journey, and return over and over. The idea is to provide a complete smart buying experience as opposed to a one-off transaction.

THE ABSOLUTE PLEASURE OF NATURAL LEATHER THE ABSOLUTE PLEASURE OF NATURAL LEATHER

DAMAS LAUNCHES EXCLUSIVE RANGE FROM ACCLAIMED ONESIXEIGHT DIAMOND BRAND By Qadeer Ahmad Siddiqui Dubai UAE: amas, the Middle East's leading jewellery and watch retailer, has announced the launch of an exclusive range of jewellery from its muchloved diamond brand OneSixEight. OneSixEight refers to the number of hours

in one week and the unique brand aptly captures the brilliance of diamonds in an extraordinary collection that is designed to be worn every day of the week, for all occasions. Each piece highlights the bold beauty of a single solitaire diamond, accentuated by individually matched stones. The result is a stunning illusion of a far larger carat.The full collection, which includes

earrings, pendants, necklaces, bracelets, bangles and different ring designs, is essentially available in white gold. The designs can, however, be customised upon request. The collection is now available at all Damas stores throughout the GCC. Anan Fakhreddin, CEO at Damas,

By Qadeer Ahmad Siddiqui Dubai UAE: or all those who love jewellery, Sharjah is the place to be in during mid October. For, this is when the emirate is set to dazzle with the best of jewellery designs from across the world.From finest jewellery to latest trends, special deals and accessories, the MidEast Watch & Jewellery Show will expose jewellery lovers from the region to different genres and styles of gold & diamond jewellery that are beautiful and elegant at the same time.From October 14 to 18, Expo Centre Sharjah commented: OneSixEight will turn into a location where enables a woman to be a star and sparkle with diamonds of her choice, making her feel special every day of the week. We are confident the new range will prove a great value addition to the OneSixEight collection that continues to be one of Damas’ most popular brands.”

FAD INTERNATIONAL ACADEMY GENNEXT DESIGNERS SHOW IN DUBAI

By Qadeer Ahmad Siddiqui Dubai UAE: AD International Academy, one of India’s premier contemporary arts and fashion schools, showcases 35 GEN-NEXT designers in

during a brief meet in Paris with Franca Sozzani, Editorin-Chief of VOGUE Italy, these young and talented innovators are inspired to

Dubai 2014. The shows were held at 4:45 pm on Thursday 4th of September, and 4:00 pm on Friday 5th of September at the Jumeirah

Emirates Towers Dubai. The shows were attended

by VIPs, media personalities and socialites of UAE. Three contemporary and edgy fashion collections featuring Steam Punk, Prints & Prints and Indian Diffusion took over the runway of this prestigious show by the GEN-NEXT designers. Taking advise

GLITTERING SHARJAH AUTUMN MIDEAST WATCH & JEWELLERY SHOW TO FIRE UP FESTIVE JEWELLERY SALES

work on global fashion sensibilities and translate this through their collections in a striking contrast to the usually expected Indian fashion lines by more traditional designers. FAD International Academy, the school of these GENNEXT designers, has for the past five years taken their students to an international platform with annual fashion shoots, visits to London, Paris and Milan Fashion Weeks and global showings. Invited by Vogue Talents, the forthcoming collection is tipped to be featured in the Vogue Italy September 2014 Issue.

world jewellery collections will vie for visitor attention with creations that combine Oriental flavour with Western quintessence, and designs that reflect culture and traditions. Besides, there will be sophisticated pieces that blend designers’ infinite inspiration and innovative creativity.The MidEast Watch & Jewellery Show is an unmissable event in the world of jewellery exhibitions and the upcoming event will focus on the festival season, helping jewellery lovers indulge in exclusive designs and trends from across the w o r l d , ” s a i d M r. S a i f Mohammed Al Midfa, CEO, E x p o C e n t r e Sharjah.Visitors can look forward to some really eyecatching jewellery as they genuinely add fun and flavour to festive occasions. In addition, visitors to the show can also take home a host of prizes,” Mr. Midfa added.The show will present an extensive collection of jewellery that is inspired by contemporary trends, traditions, culture, art and high fashion by jewellers who create jewellery with the highest levels of artistry, creativity and excellence in quality and style. Visitors can also look forward to emeralds, rubies, sapphires and other gemstones of the highest quality in spectacular settings.Held under the patronage of His Highness Dr. Sheikh Sultan Bin Mohammed Al Qassimi, Supreme Council Member

BABYSHOP LAUNCHES TRENDIEST LOOKS OF THE SEASON WITH AUTUMN/WINTER 2014 COLLECTION

and Ruler of Sharjah, the B y Q a d e e r A h m a d upcoming edition of the Siddiqui Dubai UAE: ith the onset of show will feature more than the cool weather, it is time to update your little one’s wardrobe with Babyshop’s latest Autumn/Winter collection. The season’s

450 exhibitors and occupy 20,000 sq metres of exhibition space.There is a new jewellery trend that is coming out for autumn – the bigger the better. We expect statement-style rings, ensemble boasts stylish outfits and accessories in solid colours and patterns. From snuggly snoods to oversized jumpers and quilted jackets, investing in knitwear has never been so tempting.‘On Campus’, ‘Trailblazer’, ‘Sci-fi’ and ‘Rock On’ are some of the looks featured for boys earrings and necklaces. However, there are some for whom jewellery fashion is moving towards a more simple, clean and delicate look, while still being strong a n d d i r e c t i o n a l , M r. Mohamed Amjed, Project Manager of the MidEast Watch & Jewellery Show.Residents and visitors will have an opportunity to indulge in some of modern, traditional and rare pieces of jewellery thanks to the National Pavilions that will be held as part of the MidEast Watch & Jewellery Show. They can also choose from pieces set in multicoloured precious stones that are unique and awe inspiring. The pavilions this year will include Hong KongChina, India, Italy, Malaysia, S i n g a p o r e a n d Thailand.Apart from a golden opportunity to purchase jewellery from the world’s leading jewellers, the show is also famed for offering visitors a chance to win some incredible prizes all through its five days. For every purchase of Dhs. 500, a shopper gets a chance to participate in the daily raffle draw, which in the past has given away prizes like a Mercedes Benz car, gold and diamond jewellery sets, etc.The exhibition will be open from 14 to 18 October 2014 from 12 noon to 10 pm daily, except Friday from 4 pm to 10 pm. There will also be special ladies timings from 12 noon to 4 pm on Wednesday, 15th October. Admission is free for all.

INTRODUCING MY BURBERRY THE NEW FRAGRANCE FOR WOMEN

detailing key elements and graphics with retro-style prints, cargo pockets, space-themed patterns and gothic art visuals. Themes inspired by the urban chic style integrate

bold colour palettes with classic shades of red, blue, green, yellow, grey and black. The boys’ lineup includes quilted jackets, classic polo shirts, hoodies, corduroy trousers, biker jeans, hooded and printed sweat

tops and chinos.For the girls, the seasonal look is all about ‘Winter Fables & Florals’, ‘Moody & Abstract Blooms’, ‘Super Classics & Classy’ styles featuring flowery patterns, utilitarian shapes such as all-in-one shirt dresses, classic checks and stripes that offer a contemporary look w i t h a s p o r t y edge.Seasonal favourites also include a trendy selection of sporty woollen jackets with mix and match patterns, multi-coloured animal printed cardigans, dresses featuring a subtle wintery sheen styled with chunky boots, layered knitwear and bright washed denims. Other Autumn Winter 2014 collections featured at Babyshop stores through its licensed brands are Lee Cooper, Disney, Maui & Sons, Hello Kitty and

Barbie. Inspired by global trends, these collections offer everything from

hoodies, designer jeans and winter hats for boys to floral winter dresses, leggings and sequined jackets for girls. To help you decide how to dress your child for the season, Elizabeth McHale, Head Buyer, Babyshop has some tips

and tricks: •Depending on the severity of the weather, dress your children in layers that can be put on and taken off easily •Stay casual with mix-andm a t c h o u t f i t s . We a r patterns that can create

the same cool and casual look, so don’t be afraid to pair plaid with graphics, stripes with other patterns or colors in different arrangements to last through the season. •Accessorise clothing for the chic and smart look. •Lighten up with bright colours. White, black and grey are the timeless winter colours. Aim to

combine these with bright and lively tones for outerwear this season. Red is big for girls and boys, while the metallics too are trending this season.Babyshop is a leader in the niche segment of 0-16 year olds and offers an exhaustive

selection of products to suit their varied needs. The company complies with the highest quality standards to ensure its products are child-safe.

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BASF PREPARES FOR ITS 150TH ANNIVERSARY IN 2015 “We create chemistry” introduced as new claim in the BASF logo Broad discussion about future challenges in urban living, smart energy and food Launch of interactive Creator Space™ online platform

Azad News UAE 8-14 September 2014, 13-19 Dhul-Qi'dah 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Edition61 pg7

MID EAST’S FIRST AQUACULTURE EXHIBITION LAUNCHES AS INDUSTRY INVESTMENT SURPASSES USD 12 BILLION AquaME to provide platform for fresh wave of investment in to food security and production of fresh fish By Qadeer Ahmad Siddiqui Dubai UAE: quaME, formally a vertical of the AgraME exhibition, will become the regions first standalone platform dedicated to the burgeoning aquaculture and fishing industry.The show, which will take place on 16-18 March 2015 at the Dubai Exhibition and Convention Centre, has been officially launched in partnership with the Ministry of Environment and Water and Nor-Fishing Foundation, and will feature a dedicated conference, the regions first aquaculture awards ceremony and a dedicated business to b u s i n e s s b u y e r programme.At the official signing of the partnership, His Excellency Abdelrahim Al Hammadi Assistant Undersecretary of Support Services for the Ministry of Environment and Water said “We are very pleased with this partnership which is a move to consolidate and encourage investment in the aquaculture sector. This

falls in line with the UAE’s strategic objectives to promote food security and environmental sustainability contributing to the UAE’s

Vision 2021.According to the Ministry of Environment and Water, the total current market valuation of investments in to the UAE aquaculture sector stands at USD 321 million, with 20 million of that amount being invested in to the Sheikh Khalifa Bin Zayed Al Nahyan Marine Research Centre. The project, which was launched in February 2013, aims to enhance the country’s natural resources, and contribute to food security through protecting overexploited species and

supporting their habitat.There are currently nine registered farms in the UAE, with five still under development, all of a different scale and integrated culture systems. The UAE aquaculture production in 2012 was 540 tons of wet fish, while total production capacity of these farms stands at 4903 tons per year.The decision to create the regions first exhibition dedicated to aquaculture was not a tough one. In a nutshell, it is the fastest growing food processing industry in the Middle East, and to put it in to perspective, a recent report by The World Bank projected aquaculture production in MENA is set to rise 75.9% by 2030, hitting a production size of approximately 1.9 million tons. This incredible growth could simply not be ignored.” said Richard Pavitt, Exhibition Director,

AquaME. Saudi Arabia and Oman round-up the total investment figure. The Saudi Arabian Ministry of Agriculture, who are leading the way in terms of investment, will inject an additional USD 10.6 billion into aquaculture projects to produce one million tons of fish in the next sixteen years. Oman, which has long been at the forefront of aquaculture in the Gulf region, announced that it plans to invest USD 1.3 billion in fisheries development leading up to 2020.Feedback from the industry was clear. We had a 64 percent increase in visitors to AgraME earlier this year, who attended to specifically source companies from the aquaculture and fishing industry. We have tried to create a holistic approach to this exhibition, integrating the regions first dedicated conference agenda on aquaculture, a buyer ’s programme and an industry awards ceremony.added Pavitt.

ANNOUNCING THE WINNERS OF CREATE & INSPIRE 2014 The Crossway Foundation, in partnership with Art Jameel and Qatar Museums, Identifies New Generation of Creative Talent. Winners will take part in the Journey of a Lifetime to Brazil beginning 31 August 2014. By Qadeer Ahmad Siddiqui Dubai UAE: 2 winners from Saudi Arabia, Qatar, the United Arab Emirates and the United Kingdom have been selected for their original and imaginative responses to this year’s Create & Inspire competition theme: “The World is not Black & White”.The winners are: Ghassan Alharbi; Mansour Albadran; Mawadah Muhtasib; Maryam Al-Essa; Emelina Soares; Ayaz Rauf; Nasser Al Zayani; Tulip Hazbar; Hala Makhlouf; Hayley Konadu; Alisha McCarthy; Faraz Fahd Khan.In recognition of their artistic talents and creative potential, the 12 competition winners will travel to Brazil in September 2014 to experience one of the most colourful cultures in the

world on the creative adventure of a lifetime.In Brazil the winning team will explore the country’s vibrant landscape and creative scene by collaborating with local arts and social organisations in São Paulo, Rio de Janeiro, Belo Horizonte, Brumadinho and Salvador, to develop the key skills of leadership, communication and creativity.A total of 35 promising young artists from the Gulf and the UK were shortlisted from hundreds of entries and interviewed by panels of industry experts. Judging interviews took place in five cities: Jeddah, Riyadh, Doha, Dubai and London. We’re proud to see so many talented young artists emerge from this competition. Partnering with initiatives such as Create & Inspire lies at the very heart

of what Art Jameel believes in: fostering young artists’ careers; encouraging them to develop their talents by exposing them to new experiences; and empowering them to share what they have learnt in order to enrich their communities back home,” said Fady Jameel, President of Abdul Latif Jameel Community Initiatives (ALJCI) International.Create & Inspire is a popular art competition that identifies talented young artists in the UK and the Gulf. The initiative is run by British charity, the Crossway Foundation, in partnership with Art Jameel and Qatar Museums, and supported by Saudi Aramco, the British Council and Etihad Airways.Speaking about Create & Inspire 2014, Director of the Office of

By Qadeer Ahmad Siddiqui Dubai UAE: ASF is introducing a new claim “We create chemistry” in its logo. This change to the company’s brand identity underlines how BASF collaborates and innovates with customers and partners to contribute to a sustainable future. The new claim is derived from BASF’s “We create chemistry” strategy, which was announced in 2011. “Since we launched this strategy, BASF has been increasingly focusing on o ff e r i n g i t s c u s t omers functionalized products and solutions based on chemistry as a clever combination of compounds. It is therefore the right time to make the next step and move from ‘The Chemical Company’ to ‘We create chemistry.’ The new claim refers not only to science but also to the chemistry between people, which is at the core of BASF and its brand,” explained Dr. Kurt Bock, Chairman of the Board of Executive Directors of BASF. I n i t i a l l y, “ W e c r e a t e chemistry” will mainly be used in the logo in circumstances directly related to the company’s 150th anniversary. As of January 1, 2015, it will be

Strategic Cultural Relations at Qatar Museums, Safiya Saif Al Hajari says:This initiative supports emerging talent by taking the cultural experience beyond the four walls of a museum. We are pleased to be working in partnership with the Crossway Foundation to act as a cultural instigator for the creation generation.Adnan Manjal, Director of Saudi Art Guide, and a judge of this year’s competition, said:The Crossway Foundation is to be recognised for its efforts in bridging the cultural gaps between East and West. Through their open call competitions, they have unearthed some of the region's up-and-coming talents, and provided nurturing opportunities for these young artists.

AHS ANNOUNCES HAJJ VACCINATION PROGRAM SCHEDULE 34 Healthcare Centers across Abu Dhabi Island, Central Region and Eastern Region to Offer Services to Thiqa Card Holders

applied broadly throughout BASF. The other elements of BASF’s corporate design, for example the six corporate colors, will remain unchanged.In accordance with its company purpose “We create chemistry for a sustainable future,” BASF’s goal is to bring together people and ideas in a process of co-creation. BASF is inviting people to collaborate on developing solutions to global challenges related to urban living, smart energy and food throughout the anniversary y e a r . To s p a r k t h e discussion, the company has launched an interactive platform called Creator Space™ online at w w w . c r e a t o r space.basf.com. Here, customers, scientists, the public and BASF experts are invited to exchange thoughts and ideas.In 2015, insights from the online conversation will form the basis for discussions at numerous live and virtual co-creation events around the world. The aim is to use the anniversary year to drive innovation and make a lasting contribution to society and BASF’s business.Our 150-year history shows that chemistry is an enabler for new ideas and solutions. Innovation in

the 21st century will require new strategies and tools, and social networks are an important part of the mix. We invite everyone to join the conversation on Creator Space online,” said Bock. Anniversary discussions focus on three topics By 2050, there will be more than nine billion people living on Earth. The needs of the growing world population for good living conditions, energy and food can only be met through innovations. BASF has identified three topics where chemistry plays an important role that will form the focus of the anniversary program: •Urban living: It is estimated that more than 70% of the world population will be urban dwellers by 2050. As cities grow rapidly, so do the social, environmental and economic challenges, for example, in ensuring fresh water supply, improving waste management as well as offering efficient and accessible mobility and housing •Smart energy: Dramatically

rising energy demand is one of the world’s most pressing challenges. A smarter energy future requires deriving more cost-efficient energy from clean and renewable resources like wind and solar, increasing e n e r g y e ff i c i e n c y a n d improving the storage and transportation of energy •Food: The challenge of feeding the world’s growing population by providing a sustainable supply of food is one of the most crucial in the next decades. Avoiding food loss and food waste, ensuring nutritious food and improving the efficiency of food production is necessary to prevent undernutrition and malnutrition Further details of the anniversary program will be announced at a press conference on December 4, 2014, and then there will be regular updates on all activities on Creator Space online. One highlight of the year will be the Anniversary Celebration in Ludwigshafen on April 23, 2015.

MASDAR INSTITUTE HOSTS ORIENTATION WEEK FOR NEWLY-ENROLLED STUDENTS Masdar Institute Alumni Share Experience with On-Campus Sustainability Features through Special Panel Discussions to Inspire New Students By Qadeer Ahmad Siddiqui Dubai UAE: asdar Institute of Science and Te c h n o l o g y, a n independent, researchdriven graduate-level university focused on advanced energy and sustainable technologies, today announced that its newly-enrolled students were given an overview of the institution’s research, academic and scholarship offerings during a week-long orientation program.As of 2 September 2014, Masdar Institute has offered admission to a total of 315 students – 164 international a n d 1 5 1 U A E nationals.Hosted from 2429 August at the Masdar Institute campus, the program included welcome remarks by Masdar Institute P r e s i d e n t D r. F r e d Moavenzadeh, and an address on student life by Dean of Students Dr. Behjat Al Yousuf. The welcoming addresses provided an overview of the researchbased institution and the vision of Abu Dhabi Emirates to create a knowledgebase on

sustainability and clean energy. An introduction on graduate education and academic procedures by Dean of Academic Programs Dr. Youssef Shatilla were also part of the agenda.A special panel discussion by the Alumni Office and the Alumni Council showcased the d i v e r s e c a r e e r paths/options available to Masdar Institute students. The alumni panel members also shared their oncampus experience with the new students while inspiring and motivating them to fully immerse themselves in the sustainable lifestyle. Steve Meyers, a Mechanical Engineering Master ’s graduate in 2011, shared his experience from Germany through WebEx web conference. Meyers was named in the esteemed Forbes ‘30 Under 30’ achievers list in the ‘clean energy’ category for his research in thermal and optical modelling of the ‘Beam Down’ solar thermal plant. Other national and international graduates from Masdar Institute’s various Master’s programs

currently working in different industries also shared their challenges and success stories.Dr. Fred Moavenzadeh said:The Orientation Week 2014 introduced our newlyenrolled students to oncampus life at Masdar Institute, where sustainability remains the focal point. With the support of the UAE leadership, the institution has become one of the leading centers for cutting-edge research, offering Master ’s and doctorate programs in clean energy and advanced technology areas. We believe the new students will emulate the alumni in bringing honor to Masdar Institute and the UAE.” Dr. Behjat Al Yousuf said: “For newly-enrolled students, the Orientation Week offered the right opportunity to interact with faculty and seniors, and learn about Masdar Institute in general. The events were designed to familiarize them with the new environment before they begin their academic pursuit in earnest. We hope, following the week-long program, the

new entrants will also have an appreciation of the institution’s accommodating and welcoming cultural and e t h n i c d i v e r s i t y. T h e Orientation Week 2014 also included dedicated sessions on outreach programs such as the Yo u n g F u t u r e E n e r g y Leaders (YFEL) program, the Masdar Institute Ambassadors Program, Career Services & Internships, Student Government Association (SGA), an Introduction to the Library services, and S t u d e n t Counselling.Additionally an introduction on the oncampus safety and security measures was offered by David Dickinson, ManagerEnvironmental Health, S a f e t y, a n d S e c u r i t y, Masdar Institute. Kalle Hashmi, Head of Capacity Building, International Renewable Energy Agency (IRENA), also presented the UN agency’s contributory role to developing human capital through scholarships at Masdar Institute.

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AIR BP PURCHASES SFR AVIATION FUEL BUSINESS TO EXPAND IN SCANDINAVIA By Qadeer Ahmad Siddiqui well as introduce us to new Dubai UAE: customers, and give us i r B P t o d a y access to SFR Aviation’s a n n o u n c e d i t s quality infrastructure and a g r e e m e n t t o operations. It complements Azad News UAE 8-14September 2014, 13-19Dhul-Qi'dah 1435 purchase the aviation fuel our existing presence in the Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Edition61pg8 business, Statoil Fuel & region and will allow us to Retail Aviation AS (SFR expand where we see long GET READY FOR THE ‘BIGGEST BRIDAL CITYMAX HOTELS DEVELOPING Aviation), from Canadian t e r m p r o s p e c t s . T h e c o m p a n y A l i m e n t a t i o n acquisition gives Air BP SHOW’ IN THE SUPERIOR BUDGET HOTEL CONCEPT FOR Couche-Tard Inc. The deal presence in new locations, NORTHERN EMIRATES AT THE AJMAN will add around 73 new particularly in Norway, and a PALACE HOTEL & RESORT airports in the Nordic strong position in the general By Qadeer Ahmad Siddiqui countries and Northern a v i a t i o n c u s t o m e r Dubai UAE: By Qadeer Ahmad Siddiqui Europe to Air BP’s 600- segment.As a competitive, eveloping hotels for Dubai UAE: strong global fuels network. leading supplier in the region the future, Citymax he Ajman Palace Hotel The deal, which is subject to we’ll be offering our new Hotels COO Russel & Resort has regulatory approvals, is commercial airline, general Sharpe is delighted to announced the expected to close by the end a v i a t i o n a n d m i l i t a r y announce a new level in the biggest Bridal Show in the of 2014. On completion customers Air BP’s full range mid-market hotel segment Northern Emirates. The twoaround 59 SFR Aviation of services including security with the development of a day fair titled ‘The Ajman employees, currently based of supply, product quality Citymax Hotels property in Palace Hotel & Resort in Norway, Sweden and assurance, our technical Business Bay.Scheduled to Wedding Theatre’ will take Denmark are expected to services offer, and 24/7 open in 2017, this new place on 12th and 13th will also share invaluable join Air BP.David Gilmour, c u s t o m e r s u p p o r t , s a i d project will exceed all February, 2015 and will bring advice on creating a dream chief executive of Air BP, Gilmour.The acquisition previous expectations of the dedicated meetings and s a i d : “ B r i n g i n g S F R brings Air BP a network of reputable home grown business centre, specialty Aviation’s business into our quality locations, high budget hotel chain, restaurants and retail outlets own strengthens our position operating standards, new establishing itself as a real along with some of the in Scandinavia which is an s u p p l y a n d s a l e s contender in the highly popular existing Citymax attractive region for the agreements including some competitive domain of Hotels restaurant concepts, aviation industry, especially military contracts, a fleet of economy hotels.On the UAE roof-top pool, gym and in the general aviation refuelling vehicles, and hospitality scene since L a v a z z a c o f f e e market. This deal will grow storage and distribution 2009, Citymax Hotels has shop.Citymax Hotels, a BP’s airport coverage, as infrastructure. been instrumental in member of the well-known together over 50 leading supporting the development Landmark Group, offers b r a n d s a n d d e s i g n e r s wedding.The Ajman Palace NAJAH 95% SOLD-OUT AS INDUSTRY SETS of the UAE as an affordable m o d e r n h o s p i t a l i t y a t specialized in wedding wear Hotel & Resort promises to destination, widening the EYE ON UAE’S USD 1.9 BILLION extraordinary value, bridging and accessories.Ferghal deliver a fairy-tale wedding appeal of the city to a variety the gap in the value-driven- Purcell, General Manager of experience set in the EDUCATION MARKET of different market groups mid-market segment in the The Ajman Palace Hotel & s t u n n i n g ‘ A l S a a l a h ’ Fair brings raft of new exhibitors and and bringing quality Ballroom, the largest in the UAE.A home grown mid- Resort, said:We have got the restaurants into the budget international interest from Ireland, USA and Italy market brand, Citymax largest and most spectacular Northern Emirates with a hotel domain.Incorporating Hotels currently boasts three ballroom and wedding capacity to accommodate up the new smart hotel room, hotels in prime locations in facilities in the Northern to 700 guests. Master Chefs By Qadeer Ahmad Siddiqui assessments with cut-e, a currently nearing design world leader in the design the UAE, including Al E m i r a t e s a t o u r i m a g i n a t i v e l y p r e p a r e Dubai UAE: completion, this new project AJAH, the country’s and implementation of online Barsha, Bur Dubai and hotel.Therefore, we believe delicious dishes to your liking in the growing Business Bay and the hotel’s expert Events l e a d i n g h i g h e r tests for use in recruitment, Sharjah. The Ajman Palace Hotel & & Wedding Planner ensures area will incorporate a education and career selection and development Resort is the perfect venue all details are thoroughly exhibition, has witnessed of people in the business DELIBERATIONS BEGIN FOR THE 2015 for this grand event that will taken care of.The Bridal 95% of its floor space sold world.Moving away from serve as a ‘Wedding Theatre’ Suite consists of a private two month out from the g l o b a l p a r t i c i p a t i o n , a ZAYED FUTURE ENERGY PRIZE b r i n g i n g t o g e t h e r t h e room with all-embracing event.Mirroring this, recent number of leading local By Qadeer Ahmad Siddiqui phase of the evaluation u l t i m a t e a c c e s s o r i e s , p l u s h w h i t e f u r n i t u r e , findings from US-based institutions have signed up to Dubai UAE: c y c l e , t h e S e l e c t i o n d r e s s e s , j e w e l l e r y , dressing area, separate strategic advisory ?rm, The take part in NAJAH this year ollowing a record Committee will meet on designers, beauticians, hair make-up room, and a Parthenon Group, put the i n c l u d i n g A b u D h a b i n u m b e r o f September 16-17 to prepare s t y l i s t s , c o s m e t i c s , s p a c i o u s l i v i n g r o o m submissions for its the shortlisted finalists for p h o t o g r a p h e r s , d é c o r, furnished with mirrors and seventh year, the Zayed the Jury, who select the f l o w e r s , c a k e s , elegant sofas. The Suite F u t u r e E n e r g y P r i z e w i n n e r s i n O c t o b e r entertainment and event offers all the charm and completed the second 2 0 1 4 . T h e R e v i e w planners in addition to other amenities for the wedding p h a s e o f t h e a n n u a l Committee is an established wedding must-haves. On the makeover. It is luxuriously evaluation cycle, after two panel of energy experts in opening night will be a designed to ensure a sense days of deliberations by the r e n e w a b l e s a n d spectacular fashion show of privacy and comfort for the Review Committee. The sustainability. Chaired by Dr. where the latest trends and bride and her family. committee met on Monday Saif Al-Nasseri, Director, wedding themes will be Registrations for participants and Tuesday (September 1- Gas Processing, Abu Dhabi brought to life featuring the in ‘The Ajman Palace Hotel & 2 ) t o s h o r t l i s t 4 9 National Oil Company latest collections from some Resort Wedding Theatre’ are submissions from the Prize ( A D N O C ) , t h e R e v i e w of the finest designers and now open. If you are a four categories Large Committee includes Vice- boutiques. It will be an wedding vendor or organizer Corporation, Small and Chair, Dr. Thani Al-Zeyoudi, unmissable bridal party s i m p l y c a l l 0 0 9 7 1 5 0 Medium Enterprise, Non- Permanent Representative giving you the much-needed 6 9 7 5 1 4 6 o r e m a i l Governmental Organisation o f t h e U A E t o t h e inspiration for the big day. h.bakht@mpj-pr.com value of the K-12 education University, Khalifa University and Global High Schools International Renewable During the event, top experts market in the UAE at $1.9bn of Science and Technology, and 10 nominations for the Energy Agency (IRENA) with Dubai having the American University of THE BEST OF BRITISH L i f e t i m e A c h i e v e m e n t and Director of Energy and fastest-growing enrolment in Sharjah, Masdar Institute, Wheeler’s of St James’s launch a new menu award. Dr. Sultan Ahmed Al Climate Change at Ministry private international schools American University in the Jaber, Director General of of Foreign Affairs; Dr. championing British dishes with a contemporary of any major city in the Emirates, Al Ain University, the Zayed Future Energy F o z e y a I b r a h i m A l world.NAJAH, which takes Zayed University, Higher twist Prize said “The Prize M a h m o u d , D i r e c t o r , place from 28 to 30 October Colleges of Technology and addition, those seeking at Abu Dhabi National The University of Jazeera continues to mobilise the Environmental Outreach By Qadeer Ahmad Siddiqui hearty traditional delights Exhibition Centre, has seen among others.For visitors UAE leadership’s vision for D i v i s i o n , E n v i r o n m e n t Dubai UAE: his September can taste Battered Cod increased interest from looking at the career side of global energy security and Agency – Abu Dhabi (EAD); Wheeler ’s of St served with pea puree and international institutions, with the exhibition, Abu Dhabi energy access. Both the Rashed Khalifa Al Shaali, James’s Dubai triple cooked chips or Rump Enterprise Ireland, Leeds To u r i s m a n d C u l t u r a l i n f l u x a n d launches a highly of Salt Marsh Lamb with a Metropolitan University and A u th o r i ty, E n v i r o n m e n t exceptional calibre anticipated new menu at the s i d e o f d a u p h i n o i s e Italy’s Laureate Design Agency Abu Dhabi and the of entries received sophisticated DIFC potatoes, pesto and jus.For Universities among others all Abu Dhabi Farmers Service for the 2015 award restaurant championing loyal patrons, Wheeler’s taking part this year.Khurram Centre are all first time are a testimony to classic contemporary British remains catch of the day Saeed, NAJAH Exhibition exhibitors looking to recruit its growing cuisine.British born and with best-loved seafood Director, said: “To have 95% fresh graduates and working attraction. Our bred Daniel Lewis heads the p l a t e s o n o f f e r. T h e of the floor space sold two professionals.Now in its c o m m i t t e e kitchen collaborating Sir renowned Chilled Seafood months prior to the event is a eighth year, NAJAH in 2013 members are Rocco Forte and Marco Platter featuring delicious barometer of the interest the attracted nearly 15,000 entrusted with the Pierre White’s traits and king prawns, crab legs, industry, not only locally but visitors to the show, with 91% responsibility to themes throughout the new langoustines, mussels, internationally, has in the of them being either students i d e n t i f y menu. Daniel strives to not lobster and native oysters burgeoning UAE education o r submissions and f r e s h simply lead a restaurant can be enjoyed whilst sector.We are also extremely graduates/professionals nominations which Director of Energy s i p p i n g t h e f a m e d excited about the amount of looking for undergraduate reflect the Prize’s vision and Conservation and Efficiency which provides seasonal Wheeler’s Bellini’s a blend new international exhibitors c o u r s e s o r c a r e e r m i s s i o n . T h i s i s a Department, Ministry of ingredients the finest quality of white peach puree with who are signing up to opportunities.Held under the challenging task on the path Energy; Dr. Abdulla Ismail steaks, roast meats and thyme, lemongrass and participate this year. The patronage of His Highness t o r e c o g n i s i n g a n d Alzarouni, Professor of assorted seafood, but to peach foam. Beloved Pan UAE is seen as one of the Sheikh Nahyan Bin Mubarak rewarding those at the Electrical Engineering and serve these dishes with Fried Fillets of Lemon Sole most attractive education Al Nahyan, Minister of forefront of renewable Assistant to the President, panache and class.Daniel with Morecambe bay shrimp destinations in the world for C u l t u r e , Y o u t h & energy and sustainability. Rochester Institute of Lewis, Senior Corporate and vermouth sauce or students seeking to pursue Development, NAJAH is Following the initial shortlist T e c h n o l o g y D u b a i ; Chef comments “We have exquisite Whole Grilled their studies abroad, and the supported by the Abu Dhabi by the Prize’s due diligence M o h a m e d A l B a d e r , great new concepts and are Dover Sole with classic most attractive education Education Council and Dubai partner Bloomberg New I n v e s t m e n t M a n a g e r, thrilled to be expanding the meunière are also firm destination among emerging International Academic Energy Finance, the Review M a s d a r C a p i t a l ; E n g . Wheeler’s menu towards favourites.Situated in the market economies.NAJAH City.Official sponsors for the Committee assessed the 85 Rashed Al Dhaheri, Head, British cuisine with a heart or DIFC, Wheeler’s provides a great platform for fair are GHQ Armed Forces, s u b m i s s i o n s a n d 2 0 UAE Egypt Task Force contemporary influence. I p r o v i d e s l a d i e s a n d organisations to enter this Etihad Airways, Abu Dhabi nominations using a scoring (ETF), Office of the Minister truly believe in working very gentlemen with the ideal d y n a m i c m a r k e t a n d Tourism & Culture Authority, matrix, weighted according of State; Sami Khoreibi, closely with all our suppliers setting for business or capitalise on the growing National Qualifications to the Prize’s four criteria: Chief Executive Officer, to maintain premium quality pleasure showcasing the education sector.added A u t h o r i t y , A L H O S N i m p a c t , i n n o v a t i o n , E n v i r o m e n a P o w e r and also using the best of finest produce being used to Saeed.NAJAH focuses on U n i v e r s i t y , B e Y o u leadership and long-term Systems; Philip Moss, what will be on the market create carefully crafted c a r e e r , t r a i n i n g a n d I n t e r n a t i o n a l , R a b d a n vision.The Chair of the S e n i o r A d v i s o r, M a n a and sustainable for a set British traditional and much education opportunities for Academy, Emirates College Review Committee, Dr. Saif Ventures; Ghislaine Kieffer, period of time, we hope to l o v e d r e c i p e s w i t h a school-leavers and fresh of Technology and Berkeley Al-Nasseri, commented, “It Analyst, Policy Unit, IRENA; consistently deliver great contemporary twist.On top graduates who are looking at Middle East. has been a very productive Gayatri Raghwa, Senior products.British favourites of all these new exciting their future career direction More information about two-day session. The high Specialist, Outreach, EAD; with modern twists arriving these dishes be sure to and educational goals.A new NAJAH can be found at calibre of entries has made it Eng. Eiman Abdullah Al- on the menu include the check out The Celebration feature edition for this year’s www.najahonline.com. very hard to develop a Marzouqi, Planning Section c h e f ’ s r e c o m m e n d e d of Wheeler’s Great British edition is a partnership to shortlist this year. As the M a n a g e r, A b u D h a b i starters of Ballantine of Fois Roast on Friday and h o s t f r e e o n s i t e Prize has grown in global Education Council (ADEC); G r a s w i t h g i n g e r Saturday. recognition, we have seen Dr. Ken Volk, Outreach breadcrumbs and quince For further information, an increase in key global Manager, Public Affairs, and Cornish Crab Salad please visit the website players from the fields of Masdar Institute of Science served with green beans, www.wheelersdubai.com. renewable energy and and Technology (MI); Dr. potato and sauce tatar. sustainability bidding for this S g o u r i s S g o u r i d i s , G u e s t s c a n f o l l o w year’s award. 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STANDARD CHARTERED PRIVATE EQUITY ANNOUNCES US$ 35 MILLION EQUITY INVESTMENT IN AL JAZEERA AGRICULTURAL COMPANY - JORDAN Investment is fifth in the region By Qadeer Ahmad Siddiqui Dubai UAE: tandard Chartered Private Equity (“SCPE”) announced today the acquisition of a significant minority stake in Al Jazeera Agricultural Company (“Al Jazeera”), the only fully integrated poultry and chicken feed producer and distributor in Jordan, through an equity investment of US$ 35 million. Al Jazeera is headquartered in Jordan and its main products include fresh and frozen chicken to retail consumers and wholesalers, parent and broiler hatching eggs and chicks, and chicken feed. The proceeds will be used to help position Al Jazeera in achieving its robust growth plans and to support its envisaged geographical expansion. SCPE will be granted two board seats and will provide strategic insight towards delivering on Al Jazeera’s regional expansion ambitions.SCPE is committed to investing in successful MENA businesses across sectors and is actively seeking opportunities across the Middle East. SCPE invests in companies with proven cash flows, backed by best in class management teams in flexible private equity or mezzanine structures. Taimoor Labib, Regional Head of MENA Private Equity & Head of Global Private Equity Portfolio Management at SCPE said: We are thrilled to become strategic partners with one of the leading poultry companies in Jordan. Al Jazeera’s high quality management team, strong growth prospects and successful backward integration has been impressive and we are pleased for this investment to be both our first in Jordan and our first in the MENA food and agricultural sector, as well as our fifth investment overall in the region. We look forward to working with our partners at Al Jazeera to take the company to a regional level and assist with its growth story.” Mr. Labib and his colleague Mr. Tariq Baareh will be joining Al Jazeera Board on behalf of SCPE.Commenting on the investment, Ahmed Abu Eideh, Chief Executive Officer, Standard Chartered Bank Jordan said:

We are pleased with this partnership which is in line with Standard Chartered’s continuous efforts to offer best-in-class products and services that suit the needs of our clients. The investment further demonstrates Standard Chartered’s commitment to support the national economy by focusing on long-term strategic relationships with major organisations in Jordan. Omar Al Husaini, Chairman of Al Jazeera said: We are extremely excited to team with SCPE, whose global network and resources will complement our company’s local industry expertise to become a regional player in the poultry sector. SCPE’s investment and team experience will be a cornerstone of Al Jazeera’s expansionary plans in Jordan and the GCC markets and the partnership will bring to Al Jazeera the necessary experience and guidance that will transform the company from a family business to a mature group company. We also look forward to having Standard Chartered Bank as the core banking provider to Al Jazeera, which will play a crucial role in achieving the company’s strategic objectives. Our experience with Standard Chartered Bank Jordan has been outstanding and we intend to fully capitalise on the bank’s global capabilities and deep local knowledge to utilize the myriad of innovative products and services that the bank offers.Finally, we would like to thank our financial advisor, Ithmar Invest, for the efforts it has exerted to consummate this transaction.SCPE is the private equity arm of Standard Chartered Bank. SCPE invests in companies in need of expansion capital or acquisition finance, and in management buy-outs. SCPE focuses on companies whose principal o p e r a t i o n s a n d management are located in Asia, Africa or the Middle East. It is an active partner that provides board-level strategic advice and access to the international network of Standard Chartered Bank, and since inception has invested about US$ 6 billion in over 100 companies across the bank’s footprint.

“CAPTURE” PARTNERS WITH OCEANIC KHORFAKKAN RESORT & SPA FOR PHOTO WEEKENDS photo trips to offer field experience to emerging photographers By Qadeer Ahmad Siddiqui Dubai UAE: A P T U R E , photographers’ initiative by Grace & Garbo Dubai, announces the launch of Photo Weekends program in partnership with Oceanic Khorfakkan Resort & Spa. CAPTURE Photo Weekends offer interactive sessions and on the field workshops by professional photographers. Supported by Light House Studio, Photowalk Dubai and Ad Fusion, the program will capture the beautiful landscape of Northern Emirates covering Khorfakkan, Fujairah and Dibba. The weekend itinerary will include halfday photography seminar on various topics such as Aperture & Depth of Field; S h u t t e r S p e e d , Lenses,Composition, Lighting, Filters? and Flash, followed by indoor and outdoor workshops, allowing the photographers a hands on approach. CAPTURE Photo Weekends are priced at Dhs. 1,500 on twin-sharing inclusive of food and transportation within Northern Emirates. CAPTURE” offers interactive sessions for professional and emerging photographers designed to unite the industry for dialogue and information exchange. Launched in

January 2014, the programs are open to the general public and offer visual seminars with diverse topics by the most influential photographers in UAE including Commercial, Architecture and Landscape, Arial, 3D, Editorial, Fashion, Wedding, Portrait, Street and Art Photography and the latest advances in equipment and techniques. K h o r f a k k a n i s photographers haven, it sits on the Hajar Mountains and its untamed landscape and coastline offers perfect picturesque location for Photo Weekends. We want to tell the story of Oceanic and this beautiful destination, the photo weekends will give us that opportunity to visually present the emirate in its totality” said Ian Philips, General Manager, Oceanic Khorfakkan Resort & Spa.The CAPTURE Photo Weekend is an extension of CAPTURE seminars, a platform for information exchange in the evolving industry with shared insight on techniques, equipment, challenges and rewards of photography. Whether you are professional or emerging photographer, join the Photo Weekend and capture some of the most stunning mountain vistas and the beautiful landscape of the Northern Emirates.

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AZAD SPORTS Azad News UAE 8-14 September 2014,13-19 Dhul-Qi'dah1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Sports Edition 61

DAVID LIPSKY CLAIMS FIRST EUROPEAN TOUR CHAMPIONSHIP AT OMEGA EUROPEAN MASTERS By Qadeer Ahmad Siddiqui Dubai UAE: fter 72-holes of play in Crans-Montana, England’s Graeme Storm and American David Lipsky were tied at 18 under par atop the leaderboard. Storm bogeyed the first playoff hole and Lipsky, who parred it, was the OMEGA European Masters 2014

champion.Along with the Omega European Masters trophy and his winner’s cheque, David Lipsky was presented an OMEGA Aqua Te r r a G M T C o - A x i a l wristwatch by OMEGA president Stephen Urquhart. Mr. Urquhart said,This has been an incredible week of golf and David Lipsky is a worthy winner. We are proud that the European Masters has its first American champion for 29 years. The OMEGA European Masters is co-sanctioned by the European and Asian Tours and it is exciting that David qualified to play here through the Asian Tour. It says a lot about the global status of this great sport.The final round was thrilling with frequent changes on the leaderboard. In fact, after 16 holes, five players were within a stroke of the lead. The winner’s watch:David Lipsky’s OMEGA Seamaster

SODI RACING TEAM TARGETING SERIOUS SILVERWARE Sodi Racing Team looking to make their mark this season Pakenham-Walsh heads strong driver line-up Team boss Fargeas targets raising UAE karting standard to international level By Qadeer Ahmad Siddiqui Dubai UAE: he local motor racing scene is braced for what is likely to be the most competitive karting season ever in the UAE, with several big teams and a record number of drivers set to battle it out in the UAE Rotax MAX Challenge - the official UAE National Karting Championship and among those aiming to feature at the sharp end of proceedings will be the Sodi Racing Team.The team which although new on the UAE karting scene has a huge pedigree in European karting at the highest level and have in their midst a wealth of expertise in just about all forms of motor racing at all levels.This year, their second in the UAE as a karting team, they boast several drivers capable of challenging for top spots in t h e R o t a x M A X championships. Among them are regular front runners Piers PackenhamWalsh, Tehmur Chohan, Patrick Hannah and Anas Halabi.Nicolas Fargeas, head of racing operations for the team, spoke of the targets that he has set for the forthcoming season, "The podium of course is the main target! But more than that it is truly a human experience. We are all going in the same direction

Aqua Terra GMT is part of the brand’s popular Aqua Te r r a c o l l e c t i o n . I t s distinctive dial recalls the teakwood decks of luxury sailboats. In addition to its central hour, minute and seconds hands, there is also a GMT hand that completes one rotation around the dial every 24 hours, making it easy to keep track of the time in different time zones – ideal for professional golfers. It is powered by the OMEGA Co-Axial calibre 8605, which can be seen through the certified chronometer’s transparent caseback. OMEGA and the oldest golf tournament on the European continent:The OMEGA European Masters tournament is steeped in history and tradition and the 2014 edition was particularly memorable. The European Masters is played on one of the world's most beautifully situated golf courses. In an awe-inspiring Alpine setting in beautiful late summer weather, spectators had the chance to see a tournament whose past winners have included Ernie Els, Sergio Garcia, Lee Westwood and the late Seve Ballesteros, to name but a few.

BE GLAM ON THE GREEN WITH LADIES ONLY GROUP GOLF SESSIONS By Qadeer Ahmad Siddiqui Dubai UAE: ailored programmes suitable for all levels to enjoy at Dubai Creek Golf & Yacht Club and Emirates Golf Club Ladies in Dubai looking to try golf for the first time, brush up on their swing or make new friends in a fun

abilities expert coaching and advice to perfect their putting, develop their drive and put the zing in their swing. The groups cater for all levels from complete beginners and the sessions run for eight weeks from AED1200 per person inclusive of full equipment hire. Lesson packages are subject to availability and must be booked in advance, to register your place please contact: Dubai Creek Golf Academy, call +971 4 295 6000 or e m a i l reservations@dubaigolf.co m The Academy at Emirates Golf Club, call +971 4 380 2 2 2 2 o r e m a i l emiratesacademy@dubaig olf.com

to achieve the same goal of winning, but also sharing experiences, learning from each other and most of all have fun, this is the general vision of our team.We want a friendly and family atmosphere around the team. A place where drivers and even relatives can hang out. Piers Packenham-Walsh, Patrick

H a n n a h a n d Te h m u r Chohan just joined the team and I am sure they will be a big asset to the team in terms of results but also to give motivation and cheer the team up and hopefully get a lot of 'Orange' [team colours] on the podiums.The team has a base at the Dubai Kartdrome which plays in their favour, as the venue has by far the biggest footfall of karters and 'wannabe' racers in the region, and gives the Sodi Racing Team affiliated drivers convenient access for testing and private practice.The Kartdrome has been part of our growth. If Sodi has reached such a level today it is because of this relationship we have

with them. The team and the management are always available to give a hand and I think this is a very good thing, that is the best way to promote both Arrive & Drive karting and related racing activities in the UAE,said Fargeas.In fact former Kartdrome manager David Terrien is managing partner of GGI Entertainment who are the holding company of Sodi Racing Team. Terrien is a former karting and FIA GT World Champion, with vast experience in racing and driver development. He is assisted by operations manager Joao Gouveia who adds expertise in terms of logistics and race s t r a t e g y. E x p e r i e n c e d karting engineer George

Gibbons is team manager, overseeing team mechanics Joe Narcisco and Samith Nilanka. Also in the team's ranks are well known endurance karter and all round racing driver Alban Varutti along with Jorge Clara - the pair providing driver coaching a n d t e c h n i c a l support.Preparations for

the opening round of the 2014-2015 UAE Rotax MAX Challenge next month are well underway and the season will be fiercely competitive with a high level of professionalism established by the hardworking Al Ain Raceway Kart Club (AARKC) who are the organising body for the series.Fargeas is optimistic and enthusiastic about the future of UAE karting,The structure really enables kart racing to grow and evolve in the UAE. We are at the edge of a 'Karting Boom and we all have a role to play in the development of racing here in order to bring the UAE to the level of top international kart racing communities.And along the way do not be surprised if the Sodi Racing Team drivers take home some serious silverware during the course of the season. Behind-the-scenes they have a highly qualified and solid support network to ensure success in their racing while maximising enjoyment of the sport at a vital level.Under the auspices of Sodi Middle East the outfit runs a shop selling racing karts, professional equipment and race wear while o ff e r i n g m a i n t e n a n c e services for the karting community.

FIFTH EDITION OF OKTOBERFEST AT DUBAI SPORTS CITY ALL SET TO GO By Qadeer Ahmad Siddiqui Dubai UAE: pread over two days, on 9 and 10 October, in the air-conditioned comfort of the Indoor Dome; featuring the best of Bavarian food and drink; music from Die Derbys, set for its 21st year at the original Oktoberfest in Munich; ticket prices start from just AED30; VIP tables available from AED400.Ms Dorothee Petz, Dubai Sports City Event Manager: Oktoberfest has become established as a real social highlight on the Dubai Sports City calendar and the fact it is back for a fifth year in a row is the perfect illustration of that fact”.Time flies when you are having fun and, as a perfect illustration of the point, Dubai Sports City is getting ready for the fifth anniversary of its popular Bavarian festival Oktoberfest next month.The event, which will once again take place in the

air-conditioned comfort of the Indoor Dome, will be held on 9 and 10 October and will include all the features that have made it popular year after year.The music will have an undeniably authentic feel thanks to the appearance of German band Die Derbys, once again flying in for the two-night spectacular ahead of a 21st year playing

at the original Munich Oktoberfest event in Germany.There will be a DJ in action too, plus a range of authentic Bavarian food and b e v e r a g e s , a n entertainment zone including a bull ride and

photo booth and an outdoor biergarten for those who prefer to enjoy their evening under the stars.Tickets are already on sale and can be p u r c h a s e d a t w w w. t i c k e t m a s t e r. a e . Ticketmaster’s hotline is 800 86823.Ticket prices are AED30 with VIP tables available for AED400 (eight people) and AED500 (ten people). Tables can also be booked on line with buyers able to select the location of their table (subject to availability).Looking ahead to this year’s Oktoberfest, Dubai Sports City’s Event Manager Ms Dorothee Petz said: “Oktoberfest has become established as a real social highlight on the Dubai Sports City calendar and the fact it is back for a fifth year in a row is the perfect illustration of that fact.For the second year running we have opted to stage it over two evenings to ensure people get the maximum chance to take part in a weekend that is

always guaranteed to be a lot of fun.Also like last year we will be within the fantastic surroundings of the air-conditioned Indoor Dome which, as we found in 2013, really is the perfect location for the fun.With crowd favourites Die Derbys on hand to add a really authentic Bavarian feel, plus the very best in the food and drink that makes Oktoberfest what it is, we are once again all set for a fantastic couple of nights.The festival is known to attract millions of visitors to Munich every year over a two-week period but DSC is making it happen over two exciting evenings at one of Dubai’s premier sports and e n t e r t a i n m e n t venues.Dating back to the nineteenth century, the Oktoberfest began as a celebration of the royal wedding of the Prince of Munich and today is one of the most anticipated festivals of the year.

A GREAT RACE IN ITSELF AND A PERFECT DRESS REHEARSAL FOR DUBAI: HANKOOK 12H HUNGARY COMING UP NEXT

TICKETS ON SALE FOR PAKISTAN’S ACTION AGAINST AUSTRALIA AND NEW ZEALAND AT THE DUBAI INTERNATIONAL STADIUM AT DUBAI SPORTS CITY Total of 15 days of action from October to December in all three formats; five of the matchdays on Fridays and Saturdays By Qadeer Ahmad Siddiqui Dubai UAE: akistan’s first OneDay International of the season at the Dubai International Stadium, against Australia, on a Friday; back-to-back T w e n t y 2 0 Internationals against New Zealand on Thursday and Friday nights.Ticket prices start from AED30 and are available at www.ticketmaster.ae ; premium and platinum tickets, as well as hospitality, also available to allow people to watch in luxury .Dubai Sports City General Manager Sport Business Maqbul Dudhia:We are maintaining our policy of making our events as accessible as possible for everyone”.The last time Australia toured, in 2012, we had a sell-out and a superb Twenty20 International series that included a super over. Since then we have had all of our match days in this year’s Pepsi Indian Premier League sell out so we advise fans to get in and get their tickets as soon as they can so they do not miss out on a n y o f t h e action”http://www.dubaispor tscity.ae/ Dubai Sports City is gearing up for a bumper season of Pakistan international cricket with the announcement that tickets are now available for matches against Australia and New Zealand at the Dubai International Stadium (DIS).Matches at the venue begin with a Twenty20 International between Pakistan and Australia on Sunday 5 October and a One-Day International five days later, on Friday 10 October.The first Test match between the two countries will be played at the DIS from Wednesday 22 to Sunday 26 October.And when New Zealand arrives in the United Arab Emirates, the Black Caps will play a Test match at Dubai Sports City from 17 to 21 November, back-to-back Twenty20 Internationals on Thursday and Friday nights, 4 and 5 December, and a One-Day International on Monday 8 December.Dubai Sports City General Manager – Sports Business Mr Maqbul Dudhia said: “We are delighted to announce that tickets have gone on sale for Pakista Australia and PakistanNew Zealand matches at the Dubai International Stadium and we are excited about the next few months.The last time Australia toured, in 2012, we had a sell-out at the venue, and a superb Twenty20 International series that included a super over.Since then we have had all of our match days in this year’s Pepsi Indian Premier League sell out so we advise fans to get in and get their tickets as soon as they can so they do not miss out on any of the action.Tickets are available on line at www.ticketmaster.ae and will also go on sale at outlets across the United Arab Emirates in the new future with details to announced in due course.And with ticket prices starting from just AED30, and admission to both Test matches free of charge, there is plenty for cricket fans to get excited about.Mr Dudhia added: “We have once again set ticket prices, including free entry for the Test matches, to ensure we are maintaining our policy of making our events as accessible as possible for everyone.And at the other end of the scale, our premium and platinum tickets as well as our hospitality packages offer people a high-quality experience.We have something for everyone, and

the fact it is never been easier to get to Dubai Sports C i t y, t h a n k s t o t h e outstanding road network around us now, on top of public transport links with the F29 bus running regularly

from the Mall of the Emirates, means we are within easy reach for all too.” The matches at the Dubai International Stadium are as follows: Pakistan v Australia Sun 5 October Twenty20 International* Friday 10 October One-Day International* Wednesday 22 Sunday 26 October Test match Pakistan v New Zealand Monday 17 – Friday 21 November – Test match Thursday 4 December Twenty20 International* Friday 5 December Twenty20 International* Monday 8 December OneDay International* *Denotes day-night match Mr Dudhia said: “Just thinking of some of the names we are set to see, with Michael Clarke, Mitchell Johnson, Aaron Finch, David Warner, Shane Watson and Glenn Maxwell plus Brendon McCullum, Corey Anderson, Tim Southee and Ross Taylor, really does set the pulse racing.And that is on top of the world-class Pakistan players, with experienced stars like Younus Khan and Misbah-ulHaq mixed with exciting rising talent like Fawad Alam a n d S o h a i b Maqsood.Australia and Pakistan played the first ever Twenty20 match at our venue just over five years ago and now we are the location that has staged more matches in that form of the game than anywhere else in the world.New Zealand visited us last in 2009 and I am sure both teams, as well as the Pakistan squad, will be delighted to see what fantastic facilities they will have at their disposal at Dubai Sports City.The ICC Academy is world-class and I am sure they will relish using it to hone their skills, with every type of aid they require for peak performance.And the Dubai International Stadium is a truly spectacular venue. Our Ring of Fire floodlights ensure it is a stunning setting for daynight cricket in particular and there is not a bad seat in the house with all offering fantastic views of the action.” And reflecting on the rapid development of Dubai Sports City as a whole, Mr Dudhia said: “These are exciting times for all of us at Dubai Sports City with the imminent opening of swimming and fitness facilities alongside our already-existent football and cricket academies.We have just hosted The Victorious football reality television show at the Indoor Dome, broadcast on Dubai TV, which has been a big hit.And with golf action at The Els Club and the Butch Harmon School of Golf, as well as high-quality facilities at the Dubai Sports City Rugby Park, we have something for everyone and there has never been a better time for people to come and see for themselves what we have to offer.On top of the fantastic live sport, we offer the chance for people to get fit or stay fit in comfortable surroundings and really enjoy the very best of what Dubai has to offer from a sporting and lifestyle perspective.”

By Qadeer Ahmad Siddiqui Hungarian capital of Dubai UAE: Budapest, can be easily fter last weekend’s reached within a day’s very successful 24H driving from Frankfurt or BARCELONA, the Bologna while Budapest’s environment should head to Hankook 12H HUNGARY is Ferenc Liszt International the pristine greens and coming up next as the fifth Airport is served by airlines rolling fairways of the iconic and final round of this year’s from all over the world.The Dubai Creek Golf and Yacht 24H SERIES powered by Hungaroring is considered Club and Emirates Golf Club Hankook. On Friday, 3 but they must act quickly. as a technical circuit with to experience a new season October, and Saturday, 4 We know that many teams facilities to Formula 1 of golf programmes October, the Hungaroring are considering our race in standards. The track first especially tailored for w i l l b e h o s t i n g t h e H u n g a r y a s a d r e s s hosted a Formula 1 Grand ladies.The social sessions international endurance rehearsal for our flagship Prix in 1986 and has Championship, the FIA launched to coincide with race for GTs, touring cars event, the Hankook 24H featured on the Formula 1 F o r m u l a 3 E u r o p e a n the end of summer and the and 24H Specials for the DUBAI, from 8 till 10 W o r l d C h a m p i o n s h i p Championship and the start of the cooler months sixth year already. “We got January next year, but the calendar every year since DTM.Currently, 36 teams are hosted by the resident very positive feedback from Hankook 12H HUNGARY is that inaugural event with are on the provisional entry Golf Professionals at both many teams and drivers a great race in itself, legendary drivers like list for the Hankook 12H clubs and are specially too!Class structures and Michael Schumacher and HUNGARY with a good mix designed to offer lady technical regulations for the of GTs, touring cars and 24H golfers of all ages and Hankook 12H HUNGARY Specials. Hankook once are identical with those of again is the title sponsor and SAEED AJMAL’S BOWLING ACTION the Hankook 24H DUBAI, as exclusive tyre supplier of the well as for all the other FOUND TO BE ILLEGAL event. On Friday, 3 October, events of the 24H SERIES the action starts with an powered by Hankook. The optional private test from compact, two-day event By Qadeer Ahmad Siddiqui Dubai UAE: 9.00 till 13.30 hrs followed he International Cricket Council today confirmed that after the race in Barcelona, format with plenty of track by free practice from 15.00 an independent analysis has found the bowling action and now we are working flat- time is making the Hankook till 16.30 hrs, qualifying from 12H HUNGARY an ideal Lewis Hamilton (four wins of Pakistan’s off-spinner Saeed Ajmal to be illegal and, out on making the race in 16.45 till 18.00 hrs and night as such, the player has been suspended from bowling in Hungary a success again, opportunity for teams and each), Ayrton Senna (three practice from 19.00 till 20.00 international cricket with immediate effect. too,” says Gerrie Willems on drivers to enjoy another wins), Nelson Piquet and hrs. The race starts on The analysis revealed that all his deliveries exceeded the 15 behalf of Dutch agency, endurance race with many Mika Häkkinen (two wins Saturday, 4 October, at 8.00 degrees level of tolerance permitted under the CREVENTIC, promoters international teams and each) featuring on the hrs and ends at 20.00 hrs, regulations.Saeed, who was reported after the first Test and organisers of the drivers before the European winners’ list. This year, Red immediately followed by the match against Sri Lanka in Galle last month, can apply a re- Hankook 12H HUNGARY in motor racing season comes Bull’s Australian driver, prize-giving ceremony. assessment after he has modified his bowling action in co-operation with DNRT to an end. Participation is Daniel Ricciardo became More information about the accordance with clause 2.4 of the Regulations for the Review (Dutch National Racing possible for teams varying the most recent winner of Hankook 12H HUNGARY of Bowlers Reported with Suspected Illegal Bowling Team). “We have received from two to five drivers and a the Hungarian Formula 1 and the other rounds of the Actions.The analysis was performed on 25 August by the 36 provisional entries national licence is sufficient Grand Prix. This season, the 24H SERIES powered by ICC’s accredited team of Human Movement Specialists already. Teams interested to t o c o m p e t e . T h e Hungaroring also hosted Hankook can be found at: take part in this race still Hungaroring, located in other major race series such www.24hseries.com. using the National Cricket Centre in Brisbane. have the chance to sign up, M o g y o r ó d n e a r t h e as the FIA World Touring Car azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg9)

Azad News UAE 8-14 September 2014, 13-19 Dhul-Qi'dah 1435

Email:azadnewsuae@yahoo.com

SUMMER 2015 STUDENT START-UP LAUNCH PAD 6 week intensive student entrepreneurship and selfdiscovery summer camp Ever wanted to launch a business? Are you curious about how to run a profitable enterprise? Do you have an idea you believe could sustain business operations? NorthStar Paradigm Education introduces The Start-Up Launch Pad. In 6 weeks you will learn how to turn an idea into a thriving business and receive actual seed money for your effort! By Qadeer Ahmad Siddiqui Dubai UAE: ABOUT NORTHSTAR orthStar Paradigm Education designs entrepreneurial themed summer programs to allow students ages13-18 six weeks to test-drive STEM careers and gain practical experience with global entrepreneurship as they learn how to take a great ideas and build them into a profitable, sustainable green social enterprises.Students compete as teams for $7,500.00 in Start-Up Seed Funds allowing them to learn collaboratively in an exciting fast-paced and supportive environment. THE CAMP NorthStar’s Lean Launch Pad Summer Camp

degree are the same but the return o n invest ment (ROI)o ver a lifetime i s nearly tenfold, on average.”Colleges and universities are selling seats at their institutions and the price of admission is the same but the value of some seats exceeds the value of others.Additionally, the new economy demands both soft and hard skills that aren’t collectively available, or

is a cohort modeledafter The Lean Start-Up introduced by Steve Blank, Silicon Valley serialentrepreneur and investor, The Business Model

taught, in most public high schools or post high school institutions.NorthStar believes academically its

LAUNCHING A STUDENT ENTERPRISE Using the methodology of the Lean Start-Up students experiment, conduct

Real Estate Investment Green Technology Niche Market Customization STEM Plus DISTRICT OF COLUMBIA

Canvas developedby Alexander Osterwalder, The Cash-Flow Quadrant developed by Robert Kiyosaki, and principles of the Leadership Diamond, a methodology for developing leaders at all levels, introduced by the renowned philosopher a n d a u t h o r D r. P e t e r Koestenbaum HIGHLIGHTS Interactive sessions led by w o r l d - r e n o w n e d

students should focus on STEM disciplines with rigorous exposure to the art a n d s c i e n c e o f entrepreneurship with a concentration on the principles of Customer Discovery and Business Model Development. This gives students leverage in an economy with increasing global competition, decreasing opportunities for good jobs and where technology is the center-point

customer discovery, design iteratively, and pivot when necessary as they create “minimum viable p ro d u cts” th a t ca n b e presented and sold to customers in weeks instead of months or even years when developing high-tech products. T Y P I C A L D AY A T A LAUNCH PAD Students work daily in the Launch Pad developing

I n t e r n a t i o n a l Entrepreneurship STEM Plus Money Mastery International Affairs Power Networking DALLAS Food Branding Restaurant Entrepreneurship Finance/Banking/Credit Art as a Business STEM Plus EUROPE & NORTH AFRICA I n t e r n a t i o n a l Entrepreneurship

Creativity & Innovation Fashion Business Planning Marketing/Branding B u s i n e s s M o d e l Entertainment Management Development SILICON VALLEY, CA Customer Discovery STEM Plus Ethics HealthCare Innovation Sales Web development/Coding Social Media Management Mobile Apps Personal Branding Social Media Self Mastery DENVER Building Your Network The Art of Fundraising

Mob:00971 56 118 6007

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ECLEE IS EXCITED TO ANNOUNCE STEM PLUS WINTER 2014 By Qadeer Ahmad Siddiqui Dubai UAE: t is the best way to learn real world aspects of your desired field before setting foot in to a full time position . there's so much more to learn than what's taught in the class rooms e x p e r i e n c i n g this beforehand gives you chance to bone in on what kind of work you want to perform within your desired field and what kind of work you don't want do Students especially international students must engage in as many experiential opportunities as possible .stem program is a window in to the world of professional learning and opportunities to explore your vision globally in vast f i e l d s . stem experience has shown that informal global networking and contact development meetings are rich source of career building ,mental d e v e l o p m e n t and great knowledge . Reasons to global networking 1- meet cream of professionals ,expertise to get maximum amount of exposure the get useful information about industries companies for establish new beneficial connections experience through stem program in USA offers opportunities for personal growth confidence exploration as well as opportunity to build valuable skills and traits that will enhance your ability to compete in any field What types of skill are d e v e l o p e d . . 1- foreign language skill 2- cultural competence 3- appreciation of diversity .tolerance .cultural awareness sensitivity to c u s t o m s . . 4- flexibility and adaptability 5-motivation and initiative 6- organizational and time management skills 7- ability to identify .set and a c h i e v e g o a l s 8- general travel and navigational skills 9- problem solving and crises management skills 10- independence ,self-

reliance , responsibility 11 - p a t i e n c e a n d perseverance 12inquisitiveness and a s s e r t i v e n e s s ECLEE in association with I v y Te c h C o m m u n i t y College located in Fort Wayne,Indiana are pleased to announce STEM Plus Winter 2014. ECLEE will offer its first winter program for students from Pakistan and U.A.E. as they allow the students to explore STEM careers, visit US science, engineering, technology,and medical companies during 3 weeks. The students will attend classes on campus, live in executive housing, and take in US culture during the American holiday season. Included in the classroom studies are p r a c t i c a l l a b s , experimentation, and other hands on opportunities for a d v a n c e d learning. Students are issued tablets/netbooks for the program and can take them home at program conclusion.Students will travel to the USA and live among the local student body in furnished executive suites. Catered Halal meals (breakfast, lunch, dinner) are provided and included with the participation fee. They will have a full schedule of STEM courses, cultural excursions, company visits, shopping opportunities, and English immersion. Student Chaperones will accompany students from their departing airports, travel with the students, and live with the students to e n s u r e 2 4 h o u r accountability and safety for all participants. The program is open to 24 qualifying students. Registration will open on October 1, 2014 and close on October 31, 2014. A nonrefundable deposit of $250.00 USD is due by October 15, 2014. The deposit is deducted from the tuition expense, as it is due, in full, October 31, 2014. Tuition includes instructional fees, supplies, housing, meals, and

FEEDING TIME WITH KING CROC AT DUBAI AQUARIUM & UNDERWATER ZOO By Qadeer Ahmad Siddiqui Dubai UAE: isitors can now witness King Croc, one of the world’s largest reptiles, and his female companion of 20 years, take the fiercest bite by any animal, at an estimated 3,700 pounds per square inch, during their feeding sessions at 4pm daily at Dubai Aquarium & Underwater Zoo at The Dubai Mall.King Croc’s diet is closely monitored and is around 12 pounds per day of chicken, beef or fish. His head alone weighs over 150 kg and his 60 razor-sharp teeth are the size of an average index finger. At over 5 metres long and weighing an imposing 750 kg plus, equivalent to the weight of over 15 fully-grown men, King Croc is 40 years old and has the potential to grow even bigger in the next 50 years of his expected

lifespan. Dubai Aquarium & Underwater Zoo, managed by Emaar Retail LLC, features a 270-degree walkthrough tunnel. Underwater Zoo, located on Level 2 above the main aquarium tank, presents

special events. Not included are student airfare from departure city (home) and return trip. Travel while in the USA is covered. Students should expect to bring pocket money for gifts, shopping, and other personal needs. Visits to Chicago, Indianapolis, and Detroit are scheduled for cultural a n d academic activities. Registration and program details will be published on October 1, 2014. Enrolment will be available atwww.STEM-Plus.org on October 1, 2014. ECLEE is excited to announce STEM Plus W i n t e r 2 0 1 4 WHEN: December 29th 2014 thru January 18th, 2 0 1 5 WHERE: Fort Wayne, IN U S A WHO: High-achieving High School and College aged students (15-19) ENROLLMENT: Open until October 31, 2014 midnight C S T U S A TUITION: $5,000 USD ECLEE in association with I v y Te c h C o m m u n i t y College located in Fort Wayne,Indiana are pleased to announce STEM Plus Winter 2014. ECLEE will offer its first winter program for students from Pakistan and U.A.E. as they allow the students to explore STEM careers, visit US science, engineering, technology, and medical companies during 3 weeks. The students will attend classes on campus, live in executive housing, and take in US culture during the American holiday season. Included in the classroom studies are p r a c t i c a l l a b s , experimentation, and other hands on opportunities for a d v a n c e d learning. Students are issued tablets/netbooks for the program and can take them home at program conclusion.Students will travel to the USA and live among the local student b o d y i n furnished executive suites. Catered Halal meals

(breakfast, lunch, dinner)are provided and included with the participation fee. They will have a full schedule of STEM courses, cultural excursions, company visits, shopping opportunities, and English immersion. Student Chaperones will accompany students from their departing airports, travel with the students, and live with the students to e n s u r e 2 4 h o u r accountability and safety for all participants. The program is open to 24 qualifying students. Registration will open on October 1, 2014 and close on October 31, 2014. A nonrefundable deposit of $250.00 USD is due by October 15, 2014. The deposit is deducted from the tuition expense, as it is due, in full, October 31, 2014. Tuition includes instructional fees, supplies, housing, meals, and special events. Not included are student airfare from departure city (home) and return trip. Travel while in the USA is covered. Students should expect to bring pocket money for gifts, shopping, and other personal needs. Visits to Chicago, Indianapolis, and Detroit are scheduled for cultural a n d academic activities. Enrolment will be available at www.STEM-Plus.org on October 1, 2014.

CITY UNIVERSITY LONDON AND ITS CASS BUSINESS SCHOOL SIGN MOU WITH ABU DHABI COMMERCIAL BANK Agreement aims to facilitate financial support for students and potential candidates through ADCB’s 'Banking on Education' initiative and ‘Smart Loan’ scheme

By Qadeer Ahmad Siddiqui financial options and provides Dubai UAE: greater flexibility for both ass Business School, existing students and potential part of City University students who want to join one London, has signed a of our leading academic M e m o r a n d u m o f programmes.As a dedicated Understanding (MoU) with Abu education provider we are Dhabi Commercial Bank constantly seeking to enhance (ADCB), which will enable its the support we can provide to current students and potential our students. We hope that of most professional growth testable ideas utilizing the 9 STEM Plus entrepreneurs and scholars candidates to benefit from a through this agreement we are Multiple site-visits to the most and output. Our unique building blocks of the The Lean Start-Up range of comprehensive helping to make further approach is to open students’ Business Model Canvas’. Leadership Diamond innovate companies financial services and education, study, and a Constantly sharpening their own eyes to the world of Learning by doing in solutions. commitment to excellence a Creativity & Innovation simulation and real life STEM through language, business model with pivots or Full scholarships Available The agreement forms part of reality for more people in the culture, site visits, and field iterations as they experiment apply on our website,apply demonstration City University London’s wider region.Kaizar Patla, Head of Launch a Lean Start-up and t r i p s . T h i s p r o g r a m in the Start-Up Lab creating EARLY! commitment to support its Retail Assets at ADCB, said: the bio-diversity in s t u d e n t s , a s w e l l a s capitalizes on the early products that people want! compete for seed funds Through their academic REGISTRATION OPENS different ecological contributing to the overall I n t r o d u c t i o n t o T h e interests of high school Entrepreneurs, industrial November 1ST 2014 programmes, Cass Business z o n e s i n c l u d i n g academic development of the L e a d e r s h i p D i a m o n d : students by identifying their designers, professors, and Deadline to Apply School, City University London R a i n f o r e s t , R o c k y Middle East region. The MoU a p a t h w a y t o w a r d s e l f - passions, building on what business leaders lead three March 15TH2015 aims to contribute to the S h o r e a n d L i v i n g enables students to take they know, and providing sessions a week. mastery via selfdiscovery creation of a knowledge-based 2 0 1 5 P R O G R A M Ocean. Learn the core principles of e x p e r i e n c e s t h a t t r u l y Twice a week the students SCHEDULE advantage of ADCB’s 'Banking economy in the UAE and wider Date: Daily engage them in the sciences tour the campuses of leading Dallas: June 8th-July 17th Financial Intelligence on Education' initiative, a region. ADCB’s 'Banking on Time: 4pm M a s t e r t h e A r t o f and sustain their natural innovative companies to see Denver: July 6th-Aug 14th programme that provides Education' initiative and ‘Smart For further information: tailor-made financial services E n t r e p r e n e u r s h i p w i t h interest and curiosity.Most how STEM, innovation & Silicon Valley: July 6th-Aug Loan’ helps to facilitate this by creativity shape the global v i s i t i m p o r t a n t l y, w e b r i n g intensive Short-term Project to students.The bank’s ‘Smart providing valuable and 14th 2015 Program Schedule www.thedubaiaquarium Loan’ offers students loans of students into direct contact economy. Based practical financial options to all D.C.: June 8th-July 17th .com or call: 04 448 between AED 10,000 and AED with inspiring role models and Breakfast, lunch, and healthy Los Angeles: July 6th-Aug Learning students, helping them to 5200. entrepreneurs who have energy sustaining snacks are 14th Test-Drive STEM careers 250,000, and is available for realize their goals. At ADCB, provided all day. successfully pursued STEM Tours to the most exciting any course offered through City we believe in ambition and Europe: July 18th-Aug 2nd careers and are now using TUITION & FEES locations in thearea University London’s Dubai therefore believe fully in Travel to the most exciting s c i e n c e , t e c h n o l o g y , Tuition $1,400.00 Centre, including its supporting our customers by engineering, and math to Housing $1,000.00 European sites prestigious Cass Executive providing an optimum range of Meals $1,075.00 N O R T H S T A R ’ S literally change the world. MBA, and Masters comprehensive services and Program Fees $325.00 APPROACH TO STEM AND TOPICS OF STUDY p r o g r a m m e s i n financial solutions that help Program Materials $800.00 Accounting & Finance ENTREPRENEURSHIP Aviation.Commenting, Ehsan them to benefit from stable and Total $4,500.00 NorthStar’s organizational Marketing Razavizadeh, Regional high-quality education LOS ANGELES philosophy states, “ The retail Brand Development Director and Head of Dubai opportunities.” Film/TV price of an engineering Product Development Centre, said:Our agreement STEM Plus degree and a humanities Human Resources with ADCB increases the azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg10)

Azad News UAE 8-14 September 2014, 13-19 Dhul-Qi'dah 1435

Email:azadnewsuae@yahoo.com

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SWAROVSKI PARTNERS WITH TEBYAN TO REDEFINE LUXURY AT THE HEART OF DUBAI MARINA Partnership with Swarovski pioneers Dubai’s first ever crystalinspired residential haven

HAMARA PAIGHAAM AMAN HAI Jahan tak pohonche………”

09th October 2014 Sheikh Rashid Auditorium, Dubai MUSHAIRA & KAVI SAMMELAN By Qadeer Ahmad Siddiqui Dubai UAE: BOUT HAMARI ASSOCIATION

•Hamari Association is a Non-Profit organization established in Mar 2009, with an objective of promoting Arab and Indian language and

shared cultural and human ethos. •The event was graced by the presence of H.E Mr. Sanjay Verma, The Counsel General of India to UAE, Mrs. Sangeeta Mata Verma, Counsel Members from The Consulate General of India and other

to carry forward this progress and prosperity to the next generation. M U S H A I R A & KAVISAMMELAN 2012 “Adab mein SaathSaath. Bhaarat-Emaraat” •This event was a proud moment to celebrate Close bonds between

proud moment to extend our gratitude towards the world of Poetry and a tribute to the veteran Shayars and Kavi that laid a strong foundation to the era of Poetry and to the world of Literature. •This would be graced by The Counsel General of India H.E Mr. Anurag Bhushan, dignitaries from the Pakistan Consulate, I n d i a n Consulate and other I n d i a n prominent personaliti es. • P o e t s from India and Pakistan will enlighten the event. •Beneficiary award will be honored to a Poet and

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•Suman Dubay •Tariq Qamar •Pramod Tewari •Rajesh Reddy VENUE BRANDING 1. Logo prominence on Invites/ Back drop/ Roll up stand / LCD Projection 2. Opportunity to distribute company / product brochures 3. Display area at the venue to promote and merchandise the products 4. Flyer / Brochure Distribution 5. Cut Out Display of Co. product 6. Promoters wearing company T shirts sampling Company Merchandise 7. Access to data base by filling forms 8. Ad in Special Edition Event Booklet to be distributed among the audience as a souvenir, including popular p o e t r i e s f r o m participating poets SPONSORSHIP •Main Sponsor Aed50,000 •Key Sponsors Aed25,000 •Associate Sponsors Aed10,000 •Co Sponsors Aed5,000 MAIN SPONSOR

Invites/ Back drop/ Roll up stand / LCD Projection 3. Announcement by MC at Event (various times) 4. Opportunity to distribute company / product brochures 5. Display area at the venue to promote and merchandise the products 6. 1 VVIP reservations in the 1st row, 5 VIP reservations and 15 General passes 7. Front inside Ad in Special Edition Event Booklet to be distributed among the audience as a s o u v e n i r, i n c l u d i n g popular poetries from participating poets C O S P O N S O R BENEFITS 1. Media Coverage: Ad on Zee TV, 106.2 Hum F M , P r e s s advertisements in the English daily publication 2. Logo prominence on Invites/ Back drop/ Roll up stand / LCD Projection 3. Opportunity to distribute company / product brochures 4. Display area at the venue to promote and merchandise the products 5. 5 VIP reservations and 10 General passes 6. Inside back page Ad in Special Edition Event Booklet to be distributed among the audience as a souvenir, including popular p o e t r i e s f r o m participating poets. OUR LAST YEAR’S SPONSORS Main Sponsor: Rizvi Group Associate Sponsor: Lurpak, Bank of Baroda, Istanbul Group of Companies, Al Baker, Western Union, Mercator Marine services, Texpo,ICU auto work shop. Media Partners: ZEE TV, HUM FM,, VERACOR p r i n t p a r t n e r, T h e Kreative co. Co Sponsors: Vatika Naturals, Himalaya Herbal, Anchor Allied,Rehaish, Super General, Global Assurance Solutions. Travel Patrtner: Al Wa s e e t Tr a v e l a n d Tourism Event Partner: Galaxy Tourism & Business Consultancy. “Dear Sponsors & Media partners, We would like to thank you once again for the immense support extended towards last year ’s event. We appreciate your association in our forth coming event to organize the event 2014 Mushaira & KaviSammelan” Thank you from Members & Volunteers

By Qadeer Ahmad Siddiqui Dubai UAE: ubai-based property developer Tebyan has signed a partnership agreement with Austrian crystal giant Swarovski at its headquarters in Wattens, Austria, to create the first-of-its-kind crystalinspired ‘Sparkle Towers at Dubai M a r i n a ’ . Branded as ‘Space Marveled b y SWAROVSKI®’. The ultraluxurious resortstyle residential haven is unique among other e l i t e developments in Dubai, due to its exquisite crystalt h e m e d innovations ranging from the sparkling lighting solutions, crystal interiors and more. Situated in the heart of one of Dubai’s trendiest waterfront attractions, the architectural masterpiece consists of two towers: the first (G+29 floors) offers panoramic views of Dubai Marina from three sides while the second (G+14 floors) overlooks Jumeirah Beach Residence with partial views of the marina and the sea. A residential podium (G+4 floors) connects the two towers, and residents are guaranteed world-class comfort and unsurpassed views.Managing Director of Tebyan, Mr. Naji Alia explained: “All over the world, Dubai is now known as a haven of luxury where simply having a ‘good’ residence is just not good enough. Our style-sensitive residents and visitors seek nothing but the very best, and elegance is not only appreciated but demanded. To enhance Dubai’s global reputation, Tebyan has gone beyond luxury to perfection, by partnering with Swarovski, a trendsetter who has sparkled in the luxury crystal arena for 120 years.

This marvel will truly live up to its name as ‘Space Marveled by SWAROVSKI®’.Meanwhile Mr. Peter Pelletier, Senior Vice President at Swarovski, said:The coming together of two companies with proven expertise in their respective areas is bound to create a ‘beyond luxury’

living experience. As a premium supplier to the project, Swarovski is delighted to be able to present the residents of Sparkle Towers at Dubai Marina with an opportunity to personally experience the joy of crystal through a whole range of sparkling applications. Our input will also ensure that their chosen place of residence stands out as unique in a city where luxury is the norm.Sparkle Towers at Dubai Marina’ is the crown jewel in Tebyan’s glittering track record, which includes iconic projects in Saudi Arabia and the UAE. The project adds a marvel of extravagance in a location where luxury yachts and stylish waterfront amenities are already an everyday sight.Tebyan has worked in sync with Austria-based crystal giants Swarovski, whose global legacy of perfection stretches back to 1895. Tebyan will officially unveil the towers in October 2014. This is geared to be one of Dubai’s most iconic landmarks, ushering residents to “a crystal clear choice for luxury living”.

c u l t u r e t o w a r d s prominent dignitaries exhibition of peace, from their respective harmony and nurturing fields mutual understanding, •It was an unforgettable based on the universal rendezvous with the prominent names in the platform of arts. •The Association is field of poetry like Hasan formed by respected K a m a a l , R a h a t professionals across I n d o r i , W a s e e m disciplines with a shared B a r e l v i , M u n a w a r passion and love for the R a n a , P r a m o d T i w a r i , K u m a r UAE and India that are Arab and Indian culture. •It is recognized and V i s h w a s , T a h s e e n matured and multil i c e n s e d u n d e r M u n a w a r , A l o k dimensional, which date C o m m u n i t y S r i v a s t a v , M a j i d back to more than a Development Authority D e v b a n d i , A n j u m century. B a r a b a n k i w i , U s m a n •The event was graced of Dubai Government. •Affiliated by Indian Minai ,Enayat Ali Khan, by the presence of H.E Consulate, under the Khalid Masood , Manzar Mr. Sanjay Verma, The Ayubiand other leading Counsel General of India umbrella of ICWC •Hamari Association p o e t s w h o w e r e to UAE, Mrs. Sangeeta believes in recognizing witnessed by a strong Mata Verma, Counsel and rewarding talent in 2000+ audience from the M e m b e r s f r o m T h e Consulate General of the field of arts and Asian subcontinent. culture by nominating a •Beneficiary Poet Shri I n d i a a n d o t h e r beneficiaries who have Buddhi Sen Sharma was prominent dignitaries bestowed with a lifetime honored with the Life from their respective AL ARABY AL JADEED...A NEW ARABIC DAILY – FROM a c h i e v e m e n t time achievement award fields award.Mushaira & Kavi for his contribution •Poets from India will 02-09-2014 enlighten the event. towards Hindi Poetry. Sammelan 2009 •Hamari Association was MUSHAIRA & KAVI •Beneficiary award was By Qadeer Ahmad Siddiqui Dubai engaging and professional coverage honored to a Poet and a formally launched in Aug SAMMELAN 2011 UAE: in politics, culture, economy, arts, 2009 with their maiden “Ye sadee Hamari hai!” Literary personality who a Literary personality BENEFITS l Araby Al Jadeed has society and sport at regional Arab and event of Mushaira and … A s a l u t e t o o u r h a v e c o n t r i b u t e d who have contributed 1. Media Coverage: Ad launched a new daily Arabic international levels. immensely to the field of immensely to the field of on Zee TV, 106.2 Hum Kavi Sammelan in an Nation newspaper to be distributed in Al Araby Al Jadeed newspaper is P r e s s exclusive evening at the •The event was graced Hindi and Urdu poetry Hindi and Urdu poetry F M , markets around the world.The UKpublished by Fadaat Media Ltd, a UK S h a i k h R a s h i d by the presence of H.E and Literature across the and Literature across the advertisements in the based newspaper launched on company with interests in media and globe. English daily publication Mr. Sanjay Verma, The globe. Auditorium, Dubai . September 2, 2014 and will remain social media production and •The event was presided Counsel General of India • 2 0 0 0 + A u d i e n c e • 2 0 0 0 + A u d i e n c e 2. Logo prominence on true to Al Araby Al Jadeed’s management.On 30 March 2014, Al over and inaugurated by to UAE, Mrs. Sangeeta P e r s o n a l l y I n v i t e d P e r s o n a l l y I n v i t e d Invites/ Back drop/ Roll commitment to impartial, professional Araby Al Jadeed launched Guests up stand / LCD H.E Mr. Talmiz Ahmad, Mata Verma, Counsel Guests and honest reporting. The newspaper www.alaraby.co.uk, aiming to provide Ambassador of India to M e m b e r s f r o m T h e M U S H A I R A & IMPORTANT GUESTS Projection also unashamedly supports the Arab audiences with credible and AND PATRONS 3. Announcement by MC the UAE, Mr. Faiz Ahmad Consulate General of KAVISAMMELAN 2013 struggle of Arab citizens for freedom independent news coverage, and has ” E k • H . E M r . A n u r a g at Event (various times) Kidwai, Secretary to the and dignity and will stand by them as developed a rapidly growing Roohaa B h u s h a n , C o n s u l 4. Opportunity to present President of India, Mr. they aim to achieve their aspirations readership with millions of visitors per n i General of India, UAE the bouquet to the Artist Kamal Akhtar, M.P., and of justice and democracy.Our editorial month and a large twitter following. s h a a m •Dignitaries from Indian and Photographs with other Consul members team firmly believes in the importance The Al Araby Al Jadeed daily Consulate. … them from The Consulate of diversity and pluralism and the newspaper will be available in local • T h i s EVENT PROFILE 5. Opportunity to General of India. newspaper will be a platform for a newsagents, shops and e v e n t •The event is targeted distribute company / •It was an unforgettable wide range of views and opinions; supermarkets across the United w a s a towards a wide section of product brochures rendezvous with allowing for freedom of expression Kingdom, and selected outlets in p r o u d Elite poetry lovers and 6. Display area at the prominent names in the and intellectual development. It will do Europe and the UAE. moment enthusiasts, from Asian venue to promote and field of Urdu and Hindi its utmost to provide in-depth, t o countries mainly India, m e r c h a n d i s e t h e poetry ; like Nida Fazli, e x t e n d P a k i s t a n a n d products Wasim Barelvi, Hassan WORLD PREMIERE OF KAHLIL GIBRAN’S THE o u r Bangladesh. 7. 2 VVIP reservations in Kamaal, Munnawar I n d i a a n d o t h e r Rana, Usman Minaee, prominent dignitaries gratitude towards the •Date: 9th October 2014, the 1st row, 10 VIP PROPHET AT TORONTO INTERNATIONAL FILM reservations and 20 Pramod Tewari, Sarita from their respective world of Poetry and a Thursday FESTIVAL tribute to the veteran •Venue: Sheikh Rashid General passes Sharma and a strong fields. 8. Back page Ad in 2000+ audience from the •It was an unforgettable Shayars and Kavi that Auditorium By Qadeer Ahmad Siddiqui Dubai animated sequences by awardSpecial Edition Event Asian subcontinent. rendezvous with the laid a strong foundation •Show Starts: 20.30 hrs UAE: winning directors from across the •Janab Ajmal Sultanpuri prominent names in the to the era of Poetry and •Ample FREE Parking Booklet to be distributed ahlil Gibran’s The Prophet’ globe, including popular, Harib. For among the audience as a from India was chosen field of poetry like; to the world of Literature. Available (Canada/France/Lebanon/Qa more details on the Ajyal Youth Film as the beneficiary of the W a s e e m B a r e l w i , •This event was graced •Audience on Invitation s o u v e n i r, i n c l u d i n g tar/USA), co-financed by the Festival, please visit popular poetries from e v e n t a n d h e w a s Munnawar Rana, Rahat by The Counsel General basis only Doha Film Institute, marked its world www.dohafilminstitute.com. Twitter: conferred the life time Indoori, Kumar Vishwas, of India H.E Mr. Sanjay •Income Group – high / participating poets. premiere at Toronto International Film @DohaFilm; Instagram: @DohaFilm; achievement plaque M a n z a r B h o p a l i , Verma, dignitaries from upper middle class & A S S O C I A T E Festival (TIFF) on Saturday, Sept. 6. F a c e b o o k : SPONSOR BENEFITS along with a monetary S h a b e e n a A d e e b , the Consulate and other above Seen on the red carpet are (from left): www.facebook.com/DohaFilmInstitut reward. Naseem Nikhat, Usman I n d i a n p r o m i n e n t •Crowd Expected: 2000+ 1. Media Coverage: Ad Gulf animator Mohammed Saeed e Audience Theatre Style on Zee TV, 106.2 Hum •This event was also M i n a e e a n d o t h e r personalities. Harib, actress Quvenzhané Wallis, F M , P r e s s covered by various leading poets who were • P o e t s f r o m I n d i a Seating Fatma Al Remaihi, • Ta r g e t A u d i e n c e s : advertisements in the Indian Electronic and witnessed by a strong enlightened the event. Acting CEO of the Print Media .(a campaign 2000+ audience from the •Beneficiary award will B u s i n e s s m e n - English daily publication Doha Film Institute be honored to a Poet and Chairman, CEO, MD, 2. Logo prominence on jointly started by the two Asian subcontinent. and Director of the leading media houses •Beneficiary Urdu Poet a Literary personality D i r e c t o r s , V P, G M , A j y a l Yo u t h F i l m The Jang Group in Late, Shamsi Minaee who have contributed D o c t o r s , B a n k e r s , Festival, and Pakistan and The Times a n d P r o f e s s o r immensely to the field of S e n i o r M a n a g e r s , actress/producer of India in India.) Mohammad Wali-ul-Haq Hindi and Urdu poetry Engineers, CA’s, etc Salma Hayek-Pinault. •The aims was towards A n s a r i , a l i t e r a r y and Literature across the E S T E E M E D The second Ajyal PA R T I C I PAT I N G the mutual peace and p e r s o n a l i t y w e r e globe. Youth Film Festival, development of the honored with the lifetime • 2 0 0 0 + A u d i e n c e POETS presented by the Doha diplomatic and cultural achievement award for P e r s o n a l l y I n v i t e d •Munawar Rana Film Institute, will host •Rahat Indori relations between the t h e i r i m m e n s e Guests the Middle East •Tahir Faraz M U S H A I R A & two nations. contribution in the field of premiere of Kahlil •Malikzada Javed •With this event we Urdu and Persian across KAVISAMMELAN 2014 Gibran’s The Prophet H am a r a Pa i g h a am •Nadeem shaad received warm response the globe. as its Closing Night •Nawaz Devbandi from India and Pakistan • Ye S a d e e H a m a r i Am a n h a I , Gala on December 6, •Like Aman Ki Asha, we Hai…communicated the j a h a n t a k p o h o n c h •Mumtaz Naseem 2014. An adaptation of •Papular Merathi also believe that when message of progressing e…… . Gibran’s beloved the two neighbors meet and prospering India. It •This event will be •Sampat Saral book, the film features t h e y m o v e a l m o s t motivated the audience message to the fellow •Anil Chaubey citizens about Peace. a •Kumar Vishwas seamlessly into the azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg11)

OOREDOO LAUNCHES NEW WAVE OF MOBILE HEALTH CLINICS IN INDONESIA Initiative with Leo Messi Foundation Highlights Importance of Healthy Living; H.E. Sheikh Abdullah Bin Mohammed Bin Saud Al Thani Meets with His Royal Highness, the Sultan of Yogyakarta, Sri Sultan Hamengkubuwono X

Azad News UAE 8-14 September 2014, 13-19 Dhul-Qi'dah 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Edition61pg12

INFINITI QX70S ELITE SPORT HAS JUST ARRIVED IN THE MIDDLE EAST. more head-turning than ever By Qadeer Ahmad Siddiqui Dubai UAE: nmistakeably QX70 yet distinctively different, the Infiniti QX70S Elite Sport has just made its appearance in the Middle East.Combining sports-car style and performance with SUV stance and toughness, the QX70S Elite Sport raises the bar with a stunning array of sports styling.The QX70 continues to bring a new and unprecedented dimension to its class and now the QX70S Elite Sport is building on that, adding even more refined elements to its style, sport and sensation,” said Juergen Schmitz, Managing Director, Infiniti Middle East.Headturning exterior additions include dark chrome detailing on the frontgrill, lamp housings, fog lights, air vents, side sills, door molding, rear number plate finisher and painted black roof rails. The dark detailing endows the shapely body with a technical finish that perfectly complements the car’s seductive character. The headlights have a new smoked finish while wheels for the QX70S Elite Sport are 21-inch six-spoke alloys finished in black, to match the black roof rails and black mirrors.The appealing interior of the QX70S Elite Sport include black lacquer trim, which is visible on the doors and centre console in addition to the seamless purple stitching seen on the sport seats, steering wheel and door trims which perfectly conveys the look and feel of both luxury and sporty performance.The QX70S Elite Sport seats are equipped with all types of support reaching from the side to the driver ’s shoulders to thighs making it a perfect addition to the incommand feel of a true

KAZAKHSTAN ARTIST NURLAN BAZHIROV AT ADIHEX 2014 By Qadeer Ahmad Siddiqui Dubai UAE: or the first time, Swiss Art Gate UAE displays eighteen artworks at the Abu Dhabi International Hunting and Equestrian Exhibition 2014 of the acclaimed Kazakhstan artist, Nurlan Bazhiro v. The exhibiti on is open to t h e public daily betwee n 11 am and 10 pm from 10 – 13 Septem ber 2014 at the A b u Dhabi Exhibitio n Center, Hall 9, D 16. Three times a day and during one hour, N u r l a n B a z h i r o v, t h e Kazakhstan artist, will create sketches of horses on paper at ADIHEX. The audience can follow Nurlan’s creations and interact with him, with questions and answers. The success of Nurlan’s work has been developed through years of studies of drawing and the deep knowledge of the nature of the animal’s world, especially the horses, to which he has experienced a very special relationship. Nurlan will be available also at the stand and comment on his thoughts behind each artwork. The visitor will get a more detailed approach and some background knowledge about Nurlans’ work.In the visual art scene of Kazakhstan Nurlan Bazhirov is a well known and established animal artist. His compositions depict some very dramatic and aesthetically fine detailed scenes of horses. The main theme of the work is the

By Qadeer Ahmad Siddiqui Dubai UAE: oredoo and The Leo Messi Foundation officially launched the first in a new wave of Mobile Health Clinics for Indonesia in a ceremony h e l d o n F r i d a y. T h e celebrations took place in Jogja, the capital of the

CEO, Ooredoo; Alexander Rusli, President Director & CEO, Indosat; and representatives of Jogja’s local government.In addition, 150 parents and 150 children attended the event, where they received messages about the prevention and cure for common illnesses, as well

sporty car.Born to perform, the QX70S Elite Sport is an adrenaline-fuelled pleasure to drive. The 3.7-litre V6 petrol engine delivers an extraordinary 329 horsepower and 360 Nm torque, while Intelligent All Wheel Drive ensures cornering is both intuitive and responsive. Main highlights of the Infiniti QX70S Elite Sport: • 3.7L petrol engine delivers an extraordinary 329 horsepower and 360 Nm torque • Adaptive Front lighting System (AFS) • 21-inch six-spoke alloys painted in black • Infiniti Hard Drive Navigation System • Powered rear tailgate with closing assist • Headlamps Smoked and housing painted dark • Black lacquer finish on the centre console and purple stitching for seats, steering, wheel, armrest and door trims • Front fog lamp with dark chrome finish • Sport pedals • Sport seats • Roof rails painted black • Red S grade emblem • Black cloth roof trim • LED rear combination lamps • Magnesium paddle shifts • 11-speaker Bose Premium Sound System • I-pod connection, USB connectivity, 1CD Music server, HDD NAVI, MP3, 2EQ, 1DVD audio (NAVI) Infiniti QX70S Elite Sport is now available across all markets of coverage in the Middle East

UAE CONSOLIDATES ITS POSITION AS THE MIDDLE EAST’S BUSINESS HUB BR Communications FZE Predicts Major Increase in Expatriate Investment

artist's imagination of the horse and Nurlan has demonstrated mastery of inimitable skills in a variety of ways. His w o r k shows a particular vision of history, and t h e comprehe nsion of tradition a n d authentic reality of life. The horse has become the fundamental topic of his work.Each work of Nurlan Bazhirov embodies a certain subject and it weaves a specific story on the canvas. At the same time, the artist goes through the narrative of immersion into a frenzied baroque and dynamic composition. The viewer can see a complex system of various angles and positions of the figures, and he can almost feel the intensity and energy exuded by each piece of work. His work is in international collections, President Putin and Kazhak President.For Nurlan Bazhirov the world is doomed to be in constant agony, powerful natural forces and supernatural suspense overcome all its elements, and the most striking expression of this endless process, according to the artist, is the horse in its beauty and grace that fascinates mankind and inspires him to capture the image of the animal in its most varied forms.

GRAND OPENING OF THE FIRST AUTHENTIC GREEK RESTAURANT IN ABU DHABI: ACROPOLIS

Yogyakarta Special Region in Java, and marked the first step in the on-going expansion of Ooredoo’s and the Leo Messi Foundation’s healthcare initiative announced in May this year. Plans are in place to make more clinics accessible in I n d o n e s i a , M y a n m a r, Algeria, and Tunisia as part of the programme. With a focus on the importance of education and healthy living for communities, the clinics will play an informative role, in addition to providing people with a range of free services, including medical checks, dental checks, nutritional advice and vitamin distribution.The launch ceremony was attended by H.E. Sheikh Abdullah Bin Mohammed Bin Saud Al Thani, Ooredoo Chairman and Chairman of t h e B o a r d o f Commissioners of Ooredoo’s company in Indonesia, Indosat; Dr. Nasser Marafih, Group

as the importance of a healthy lifestyle and education for the children. These members of local rural communities were also able to trial the clinic’s services, receiving a range of healthy gifts to help ensure that better living continues at home.H.E. Sheikh Abdullah Bin Mohammed Bin Saud Al Thani, Chairman, Ooredoo Group, said: “These Mobile Health Clinics are an investment in the future of the communities we serve.He continued: “I have had the opportunity to see the Mobile Clinics in action. They travel out to remote areas, staffed by medical professionals and volunteers, and actively work with the community to address a range of healthcare issues. It is inspiring to see the work they are doing and we are passionate about helping them to reach as many people as possible, not only

here in Indonesia but across all of the markets that we operate in.Alexander Rusli, President Director & CEO, Indosat, said:The Mobile Clinic programme was created as an immediate response to some of the serious health issues facing people in Indonesia’s rural and under-served communities. To date our clinics have treated 600,000 people in Indonesia and our work with Leo Messi and the Leo Messi Foundation has provided an important boost to this programme. The extension of the service will teach children the importance of a healthy lifestyle and of disease prevention. These are lessons that will stay with them for the rest of their lives, and we hope they will teach them to their children, providing a lasting legacy of better health and wellbeing for our nation.The Ooredoo Mobile Health Clinic initiative was launched in

2013 in partnership with the Leo Messi Foundation. As part of this partnership, the two organisations are providing healthcare in rural areas across Ooredoo’s footprint in Southeast Asia, the Middle East and North Africa, aiming to reach more than two million young people with services by 2016. Ooredoo also works with football hero Leo Messi as its global brand ambassador.During the visit, H.E. Sheikh Abdullah and Ooredoo company Indosat’s Board of Commissioners were granted an audience with His Royal Highness, the Sultan of Yogyakarta, Sri Sultan Hamengkubuwono X. To mark the occasion and thank the people of Jogja for their on-going support, Indosat made a series of donations culminating in a joint Ooredoo-Indosat donation of US$100,000 to the Sultan of Jogja to support a range of programmes including the preservation of cultural sites in Jogja.Ooredoo has a long-standing track record of charitable support in Indonesia, donating funds for relief efforts to help flood victims in Indonesia in January 2013 and aiding Indonesian victims of the volcanic eruption of Mount Merapi in 2010.

MIDDLE EAST BUSINESSES STEP UP TO CHALLENGE OF MANAGING MOBILE COMMUNICATION Middle East’s Annual ICT Spending to Surpass USD 240 Billion Mark by 2018; Device Spending to Reach USD 39 Billion in Four Years; Top Brands to Present Best Practices in Online Engagement and Innovative ROI Tactics at GITEX Technology Week’s Digital Strategies Forum By Qadeer Ahmad Siddiqui Dubai UAE: i d d l e E a s t businesses must s t e p u p t o increasingly complex challenges to heighten digital communication management efficiency and maximise ROI on mobile devices, IT experts participating in the GITEX Digital Strategies Forum have revealed.According to American information technology research and advisory firm, Gartner, total

global businesses find M2M, mobile device management and mobile software applications to be

more digital services available. Smart Cities would be nothing without the trust we place in the technology around us and this is clearly what Gemalto brings: security and convenience in the digital world. We are dedicated to providing banks, mobile operators, businesses and governments with the security solutions that protect users’ identity, data as well as privacy and meet strict standards so they can offer enhanced and innovative new services to their customers, subscribers, employees and citizens.Gemalto, serving as the Strategic Sponsor for the Digital Strategies Forum, will further enhance its industryleading position with Nadia Gonzalez, Vice President of Mobile Marketing, Gemalto, presenting a keynote talk on how brands can “Boost Mobile Marketing Revenue in the App World.” She will show how brands can combine operator assets with mobile media to create l a s t i n g u s e r engagement.Mobile device communication and business strategies in the Middle East will be at the forefront of the Digital Strategies Forum at GITEX Technology Week 2014,” said Trixie LohMirmand, Senior Vice President, Dubai World Trade Centre (DWTC), the organiser of GITEX TECHNOLOGY WEEK. “Attendees can learn innovative practices for smart online engagement from up-andcoming technology pioneers and leading international technology brands through interactive discussions and in-depth case studies. Based on

feedback from the GITEX community, we will examine how to manage multichannel communication and how to quantify digital activity and measure ROI.Featuring senior representatives from the h o s p i t a l i t y , telecommunications, ecommerce, retail, and fastmoving consumer goods industry sectors, and advertising agencies, the Digital Strategies Forum will tackle key topics such as digital CSR, data analytics, digital strategy, one-to-one marketing and the role of people in the digital sphere.The Wikimedia Foundation, which hosts the free online encyclopaedia Wikipedia, will present ‘Digital CSR! How Digital Services can Change the Community’; digital advertising company VivaKi MENA will present ‘The Role of Humans in the Digital World’, and Middle East comparison website Souqalmal.com will present ‘Don’t Get Caught Sitting on the Digital Time Bomb: How the Data Explosion Add Value to Business’. Running under the theme ‘Re-Imagining our Future’, GITEX Technology Week 2014 will be held from 12-16 October at the Dubai World Trade Centre.

By Qadeer Ahmad Siddiqui By Qadeer Ahmad Siddiqui Dubai UAE: Dubai UAE: ith the historical e Méridien Abu Dhabi win of the World opens a new culinary Expo2020 bid in destination serving recent times by Dubai Greek cuisine. Acropolis is followed by the anticipated the first authentic Greek economic activity worth restaurant in Abu Dhabi and billions of dirhams and over will have its Grand opening 270,000 jobs, UAE has day on 19th September gained the reputation of 2014. being a competitive and Mr. Nemo Acimovic, General significant player in world Manager comments “With a b u s i n e s s . B R total of 9 outlets, the launch Communications FZE, a Middle East IT and h i g h l y - e f f e c t i v e l e a d i n g m a r k e t i n g having one of the highest of Acropolis reflects our telecoms spend is set to technologies. The number consultancy, acknowledges salaries in the region.UAE commitment of offering to the Emirates. I miss home grow 24 per cent from USD of international businesses that while the UAE has has also received the our guests a varied choice of and I am sure they do too. I 195.6 billion last year to d e p l o y i n g M 2 M always been an attractive attention of multinational quality dining options at Le want Acropolis to be a place USD 243 billion by 2018, technologies is set to grow tax-free haven for the corporations who have Méridien Village. Acropolis, that will connect people from with device spending set to 42 per cent by 2016. Held expatriate community to recognized its strategic G r e e k r e s t a u r a n t w i l l around the world with our jump 30 per cent from USD under the theme ‘Smart w o r k a n d e s t a b l i s h geographical position therefore distinguish hospitality!Acropolis is 30 billion to USD 39 billion Innovation in the Digital businesses, this trend can between East and West ourselves in Abu Dhabi r e p l a c i n g L e B i s t r o t over the same five-year Age’, the Digital Strategies be expected to grow to new especially when conducting r e s t a u r a n t s restaurant, the facility period.The surge in IT and F o r u m w i l l h e l p h e i g h t s w i t h t h e trade with the African landscape”.Acropolis Chef, includes a spacious indoor device spending represents o r g a n i s a t i o n s b e t t e r a d v a n c e m e n t s i n continent. This has been Valsamis Konstantinos, is and outdoor seating area huge potential for increased understand how to leverage infrastructure and business facilitated with state of the joining Le Méridien Abu facing the Center Garden, a automation opportunities in s o c i a l m e d i a , m o b i l e o p p o r t u n i t i e s . W i t h t h e art transport and logistics Dhabi team and has an popular spot in the Capital. nearly all fields of industry, technology and emerging stability the UAE has to offer facilities making the UAE an extensive experience of over T h e b l u e a n d w h i t e as businesses seek to customer touch points in in a progressively volatile i d e a l b a s e f o r 10 years as a Chef in Athens, decoration gives the right leverage a rise in mobility, this new digital frontier. The Middle East, it has become operations.Bahaa Fatairy Crete and recently Dubai. feel to the place. A live band smart government, Big one-day Forum will take increasingly popular with added, “While we can Acropolis menu is having a coming straight from Greece Data and the Internet of place on October 15 at people in the Arab region to expect great investment variety of mezze like psari, will play traditional Greek Things - the interconnection GITEX TECHNOLOGY invest their resources in the f r o m t h e e x p a t r i a t e mezzedakia, spitiko tzatziki; music every evening. The of embedded computing- WEEK 2014, the region’s U A E i n a n e f f o r t t o c o m m u n i t y a n d Main courses like gyros, restaurant will be open daily like devices, systems and leading ICT event.Eric consolidate their careers multinational corporations, mousaka, gemista and from 1pm to midnight. For services across a variety of Claudel, President for and businesses,said Bahaa we cannot forget the delicious Greek desserts like reservations call 02 644 protocols, domains and Middle East & Africa at Fatairy, Managing Director, importance of having a siropiasta, karidopita and 6666. ACROPOLIS Grand applications that go beyond Gemalto, a world leader in BR Communications FZE. strong Emirati workforce to loukoumades. Executive Opening will be celebrated s t a n d a r d m a c h i n e - t o - security and trusted partner “This has proven to be a safe drive growth, which the Chef, Patrick Van Velzen, on 19th September from machine communications for NFC, said: “We live in a and wise strategy even g o v e r n m e n t i s t a k i n g who worked and lived in 7pm. The doors will be (M2M). According to a more and more connected during times of the recent serious steps to ensure. Greece for more than 8 officially open by H.E. recent report issued by world, with smart devices all recession when most other There are official plans in y e a r s , e x p l a i n s “ B y Dionyssios Zois and Mr. Frost & Sullivan, half of all around us and more and countries incurred a decline place to have a tenfold importing the products N e m o A c i movic. The in growth.According to a increase in the Emiratisation s t r a i g h t f r o m G r e e c e , WELCOME THE NEW BUILD-A-BEAR inauguration will be recent Employment Monitor of the workforce by 2021 Acropolis is offering an WORKSHOP FURRY FRIENDS celebrated by the traditional study conducted by the which will ensure a bright authentic Greek convivial s m a s h i n g o f p l a t e s , global recruitment agency f u t u r e f o r t h e l o c a l e x p e r i e n c e . W e h a v e By Qadeer Ahmad Siddiqui Dubai bouzouki live music, mezze, UAE: Morgan McKinley, there has p o p u l a t i o n . H a v i n g collaborated a menu that is Ouzo and Greek Mojitos – been a 21% quarterly established itself globally for reflecting the friendliness uild-A-Bear Workshop® complimentary until 8:00pm. increase in job vacancies its wide range of leisure and the generosity of the the world’s only global The party will continue in the Greeks”. Acropolis would not compared to the previous a c t i v i t i e s a n d l u x u r y company that offers an C e n t e r G a r d e n w h e r e y e a r. T h i s m a r k s a n offerings, UAE has come to be fully authentic without its interactive make-your-own stuffed visitors can order an array of a n i m a l r e t a i l - e n t e r t a i n m e n t increased demand for fresh be known as a safe, family- R e s t a u r a n t M a n a g e r, authentic Greek food and experience.All of them are priced g r a d u a t e s a n d friendly tourist destination Anastasios Zafeirakis who dance the Greek way, to at: AED 120 / BD 12 / OMR 12 / KD professionals across the ideally suited to balance says I am very happy to be celebrate along with us. 9.6 able to give a taste of home world, especially with the work and family life. Opa! to the Greek community in knowledge of the UAE azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg12)

AL MAKTOUM INTERNATIONAL PRIMED TO CATALYSE NEXT WAVE OF DUBAI'S DEVELOPMENT, SAYS CLUTTONS By Qadeer Ahmad Siddiqui Dubai UAE: he real estate sector is expected to emerge as one of the principal beneficiaries of the development of Al Maktoum International Airport, according to international real estate consultants, Cluttons.Plans for the two phased project, which will cover an area of 65 square kilometres in Jebel Ali, was unveiled to His Highness Sheikh Mohammad Bin Rashid Al Maktoum, VicePresident and Prime Minister of the UAE and Ruler of Dubai, over the weekend. With the vision behind Dubai's aviation master plan now crystallised, the city's entire economy is set to benefit s i g n i f i c a n t l y. D u b a i International Airport, is already the world's busiest hub for international traffic, and continues to play a vital role in the development of the emirate's economy as aviation remains a core pillar for growth. With the aviation sector's contribution to GDP set to rise to 32% by 2020 from 28% at present, there will be a significant ripple effect on the number of jobs created.

Azad News UAE8-14 September 2014,13-19 Dhul-Qi'dah 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Edition61pg13

BACK TO SCHOOL HEALTH TIPS

DEFENCE DAY OF PAKISTAN RECPTION AT ABU DHABI PHOTOS

By Qadeer Ahmad Siddiqui Dubai UAE: e n c i l s a r e sharpened, name tags are fixed, pages are pristine white and clean it’s that time of year again where children go back to school or have already gone back to school after a long summer break. Parents rack their brains to organize car pool schedules and a child’s allergy list for the school nurse. It’s a particularly stressful time for parents as they have to coax children back into a routine after playing merry during summer while ensuring all school demands are met.Dr. Ahed Bisharat, Consultant in General Pediatrics and Head of the Department at Burjeel Hospital in Abu Dhabi, gives parents comprehensive tips on how to ensure the transition is a smooth one: 1.Immunization: Almost all schools will not admit a child who does not have an immunization records. Visit your family GP at least a month before school starts to ensure there is no allergy reaction to the vaccines. Check with the school nurse on what vaccines are required. The common ones are Hepatitis, Polio and Chicken Pox. 2.Eye tests: 1 in 20 children can’t see out of one of their eyes. Vision testing by your pediatrician is a good way to determine if your child has an eye problem and needs to be referred to a specialist. A child who cannot see clearly cannot perform well at school. 3.Accurate information: Always make sure your child’s emergency telephone numbers list is up to date. The numbers that should be listed include the mother’s, father’s, immediate relative’s and whoever else the parents have designated. It is a good idea to list the child’s physician and dentist. Give the school nurse all details of the medication your child is taking and make sure any health problems is made known to the school. Also inform the school of any physical restrictions – does your child have asthma, a scoliosis brace or a heart murmur? Will these have an impact on physical activity? 4.Adequate sleep: A week before school is scheduled to start, get your child to begin a bedtime and wake up schedule that mirrors their impending routine. This is important to not only institute a system but also to ensure youngsters get the recommended hours of sleep. For preschool children the recommended

MINISTER OF ENVIRONMENT MEETS PAKISTANI AMBASSADOR By Qadeer Ahmad Siddiqui Dubai UAE: r. Rashid Ahmed bin Fahad, Minister of Environment and Water, today met with Asif Ali Khan Durrani, Ambassador of Pakistan, to discuss ways to strengthen bilateral relations between the two countries in the fields of agriculture, investment, sustainable development and the environment. The Minister welcomed the Pakistani Ambassador and his accompanying delegation, praising the great relations that the U.A.E. and Pakistan share, while stressing his eagerness to strengthen and develop relations between the two countries.During the meeting, the two sides

reviewed avenues for cooperation and issues of common interest and ways of enhancing them, as well as future projects and plans in various fields. The Pakistani Ambassador commended the Ministry's' efforts both in the U.A.E. and at the regional level, for its role in bolstering good relations between the two countries.

BOURN HALL FERTILITY CLINIC DUBAI REPORTS HIGHEST PREGNANCY SUCCESS RATES IN THE UAE By Qadeer Ahmad Siddiqui Dubai UAE: ourn Hall Clinic Dubai, the UAE arm of the UK clinic that pioneered in vitro fertilisation (IVF) that gave the world its first test-tube baby in 1978 has witnessed a surge in positive pregnancy results in the last 3 months. The average clinical pregnancy rates for patients under the age of 35 for Bourn Hall Clinic Dubai has been on average around 60%, as per last year’s results that were reported. However, the outcome of positive pregnancy for May, June and July have been at its highest ever - 77.27% Biochemical rate and a 68% Clinical Pregnancy compared to the previous rate for the first half of 2014 which was 59.14%.These Dubai based results are well above the national averages of the UK (41.5%) and USA (46.7%), which most clinics around the world consider to be the benchmark given their regulations and high quality standards.Dr. Maha Khalid, newly appointed CEO at Bourn Hall Clinic Dubai attributes the success to the lab technology, medical team and implementation of the latest reproduction advancements and protocols. “The high pregnancy results are due to our leading Doctors and Embryologists working hand in hand to create the two necessary requirements for achieving the best results which are, the perfect embryo and the perfect environment. Using our state-of-the-art clean room embryology lab and the strict

protocols perfected since the first IVF baby allows us to create the environment most desired for the embryo to thrive.James Cooper, Lab Director of the Bourn Hall Clinic Embryology lab further adds, “When combined with patient specific stimulation protocols, increased luteal support using aspirin and steroids, immune treatment like intralipids, and adopting a blastocyst over a day 2/3embryo transfer has allowed us to achieve such promising results”.The leading UAE clinic has also witnessed a 55% twin rate, meaning over1 in 2 patients are expecting twin deliveries. As embryo freezing is not allowed in the UAE it gives patients a tough decision whether to transfer 1 or 2 embryos, and some patients aspire to have twins, so they can avoid repeating IVF treatment again in the future when the time comes to further grow their family. With a high twin pregnancy rate seen at BH Dubai it further cements the excellent quality of the embryos generated and egg freezing is offered to reduce this number if patients desire.

amount of sleep is 16-18 hours a day and from primary school onwards between 10 to 12 hours. 5.Backpack safety: A heavy backpack that puts too much pressure on a child’s shoulders is a big nono as it may hamper proper growth. Instead choose a backpack with padded shoulder straps and a padded back. Pack light and make sure to spread the weight between the different compartments. Make sure that the heavier items are closest to the center of the back. 6.Address anxiety: Not everyone is excited to start school. While some kids pack their new books a month ahead, others battle anxiety. They are anxious because of a previous bullying incident or because of separation anxiety. Sometimes, this anxiety can also be due to an undiagnosed mental issue. Consult a pediatrician to rule out whether the anxiety was caused by a physical condition. If there are no physical issues, refer a mental health specialist like a psychiatrist or therapist. Mental wellbeing is as important as physical health. 7.Healthy Lunches: Use the summer months to develop a healthy menu for your child. School canteens usually stock unhealthy options like crisps and soft drinks remember one 12 ounce can of soft drink contains approximate 10 teaspoons of sugar and drinking just one can increases a child’s risk of obesity by 60%. Create healthy lunches including lots of fruits, nuts and low fat dairy products. Also childproof healthy foods strawberries dipped in a little chocolate hazelnut spread or banana covered with low fat peanut butter tastes better and is appealing to a child. Also look into your child’s canteen options if it is not stocked with healthy, talk to the school’s management about adopting clean eating. 8.Structure: As the proverbial saying goes, an idle mind is a Devil’s workshop. Similarly structure in a child’s life will act as a deterrent in developing bad habits. Before school starts, sit down with your children and draw up a timetable when and where homework will be done and allocate time for watching TV or riding a b i k e . Ta k e i n t o consideration after school activities and make time for extracurricular programs like sports lessons and elocution classes.

SO WHAT’S COOKING AT THE AJMAN PALACE HOTEL & RESORT? New menus, new restaurant, new festive offerings, new wedding packages… the countdown starts NOW! We sneaked into the kitchen and caught the chefs in action

Faisal Durrani, Cluttons' International Research and Business Development manager comments: "Aviation has historically been a significant contributor to the city's growth. Once again, the sector looks set to deliver the next wave of growth for Dubai, well beyond the current horizon of the 2020 Expo, which is already translating into a flurry of construction activity across the city. The residential sector will no doubt be an obvious long term benefactor of the significant rise in the number of jobs being created, with both lettings and buyer demand set to rise significantly as the number of households in the city increases. However, it is the commercial sector that stands to benefit the most in the short to medium

term.According to Cluttons, the office market continues to recover following the downturn, with occupier activity still ticking upwards across the city as occupancy levels recover in many pockets of the city, although there still remain some issues surrounding strata ownership, which has left vacancy rates abnormally high in some select locations.Durrani continued: “The development of Al Maktoum Airport will no doubt help to drive further activity as aviation related industries begin to mobilise and take up position in the city set to house the world's largest airport.For some time now we have experienced a steady rise in the number of enquiries from industrial occupiers, with sites around Al Maktoum Airport being sought by logistics, freight forwarding and distribution companies. With plans now becoming clearer surrounding the development, we expect to see a much more robust and diversified base of occupiers vying for a position around the new aerotropolois, which is set to have an annual passenger

capacity of 220 million once fully developed. Although it remains unclear at this stage how long the two phased development will take to complete, it is clear that the airport will grow in significance as a cargo hub as the capacity crunch at Dubai International forces the relocation of all cargo traffic.Durrani concluded: The added benefit of Jebel Ali Port, a planned Etihad Rail freight and passenger station and the multitude of residential communities planned for the Jebel Ali area are together starting to create a very attractive proposition for the industrial occupiers. In fact we have already seen several surrounding industrial freezones such as Techno Park and Dubai Industrial City announce expansion plans not only to cater to the burgeoning level of requirements, but also to help capitalise on the demand yet to materialise from being on the doorstep of the world's largest and arguably most important aviation nexus." For further information, p l e a s e s e e : www.cluttons.com

CISCO DELIVERS NEXT WAVE OF UNIFIED COMPUTING INNOVATIONS FOR THE INTERNET OF EVERYTHING Significant Unified Computing Systems Evolution Debuts with Expanded Portfolio Optimized for Intensive Data Analytics and Applications at Every Scale By Qadeer Ahmad Siddiqui Dubai UAE: i s c o t o d a y i n t r o d u c e d s i g n i f i c a n t innovations to its Unified Computing System™ (UCS), delivering a broader and more powerful portfolio of technologies to help customers capitalize on the next data center transition brought about by the Internet of Everything.The new unified computing systems are optimized for intensive data analytics and applications at every scale and are designed to address the needs of companies of all sizes from small IT environments to enterprises and cloud service providers across a range of industries and use cases.Built on the architectural foundations, partnerships, and rapid customer adoption of UCS, Cisco’s newly enhanced and expanded portfolio includes the new Cisco UCS M-Series for cloud-scale applications, Cisco UCS Mini for workloads at the edge, and new Cisco UCS Server, UCS Invicta and UCS Director offerings for data-intensive applications and application acceleration.Applications have had a transformative impact on organizations over the past five years, evolving from your run-ofthe-mill database to desktop virtualization, mobile, video and the cloud,” said Mark Hosking, Data Center and

Virtualization Lead for the Middle East, Cisco. We are in a new world where the scale requirements of applications and the opportunities for businesses to capitalize on the deeper intelligence and faster decisions they afford are really taking off. Cisco is delivering the next wave of unified computing innovation with our expanded UCS portfoliowe are re-thinking what data center infrastructure should be,” added Mark Hosking.The expansion of the UCS portfolio adopts Cisco’s application-centric approach to computing while leveraging innovations inspired by customers, resulting in new systems and software that bring unified computing technology to cloud-scale, data-intensive applications and workloads at the edge. Highlights of the new portfolio expansion include innovation in three areas: 1.Cloud-Scale Computing The all-new UCS M-Series consists of modular, high-

density servers for online content providers and cloud service providers and for distributed applications in industrial high performance computing and enterprise grid. The Cisco UCS MSeries leverages Cisco’s exclusive, next-generation Virtual Interface Card technology to create the industry’s most innovative and efficient approach to disaggregated computing. 2.Edge-Scale Computing Unified Computing innovation is now optimized for remote sites, branch offices, and small IT environments with the introduction of UCS Mini. This all-in-one solution delivers servers, storage and networking in an easyto-deploy, compact form factor. UCS Mini can combine with UCS Central Software to deliver remote management of distributed IT at massive scale 3. Performance-Scale Computing New UCS Server, UCS Invicta and UCS Director Products deliver power and control for intensive data analytics and application

acceleration: Cisco recently achieved the ranking of No. 1 provider of x86 blade servers in the Americas, measured by revenue market share, according to a report by IDC. Cisco also demonstrated the highest industry growth in the total worldwide server market according to the IDC report, with 39% revenue growth on a cumulative four quarter basis ending in calendar Q1 of 2014, a period where other vendors in the top five posted flat or declining results.Thanks to strong smart device penetration and increasing use of cloudbased applications across the UAE, organizations need data center solutions that support the processing of unprecedented amount and type of data,” added Mark Hosking. As a result, our UCS enhancements enable the UAE’s public and private sectors to leverage Big Data solutions to make more informed business decisions, innovate their IT infrastructure, and drive regional and global economic competitiveness.

CONCEIVED IN ITALY, PRÉNATAL OPENS ITS FIRST STORE IN THE UAE AS PART OF THE AL GHURAIR RETAIL FAMILY OF BRANDS By Qadeer Ahmad Siddiqui Dubai UAE: rénatal, a leading brand established in France in 1963 and specializing in a complete o ff e r o f p r o d u c t s f o r mothers-to-be and children, is all set to open its first store in the UAE this September. Prénatal is opening its store under the ownership of Al Ghurair Retail. The Prénatal brand has been part of the Italian Artsana Group since 1996, with a presence in 20 countries across more than 400 stores. The brand’s product portfolio includes clothing, juvenile items, accessories and special toiletries. The brand has clothes for mothers to be and for kids from the age group 0-8 years old. As a brand, Prénatal appeals to women who believe in reinventing themselves while fulfilling their sense of motherhood. In all of the Prénatal stores, expecting mothers and mothers are provided with a specialized support service with unique features, specially created to reassure, advise and inform them. The key USPs

Keith Flanagan, General Manager of Al Ghurair Retail s a i d , “ We a r e e x t r e m e l y delighted to announce the launch of our third brand in the UAE under the Al Ghurair umbrella in less than 2 months. The Prénatal brand is the first choice for mothers when it comes to celebrating the feeling of motherhood. We are expecting that the mothers in the UAE will love it as much as mothers around the world love this brand.Mr. Flavio Perini, International Franchising Director of Prénatal, commented “It is a great pleasure for us, we’re extremely proud to be associated with Al Ghurair Retail, one of the leading retail operators in the UAE. The expansion of Prénatal in the UAE represents an important step for the international development of the brand. As the UAE market is making its mark in the global economy, we see an opportunity for Prénatal. Prénatal stores are the

By Qadeer Ahmad Siddiqui Dubai of the brand are its UAE: comprehensive and highly hefs at The Ajman Palace specialised range of Hotel & Resort are busy perfect place to find all of products - that cover all the working on plenty of exciting the innovative solutions to stages from pregnancy to new stuff. General Manager Ferghal specific needs that emerge birth, the attention to detail Purcell, who joined the hotel only a during the different stages evidenced in all the few months back gushes, “We have of the "mother's life", materials, shapes and got so much happening at this starting from the first designs. Other important moment. When I took over, I realized months of pregnancy, for a USP is the insightful food is an essential part of the unique shopping knowledge and counselling experience at The Ajman Palace Hotel & Resort with a experience, helping us of the staff members who superb array of restaurants and lounge options serving the build a strong bond with understand and address finest cuisines from around the world. We have got the most mothers around the world. the needs of mothers from incredible team of chefs and the very best service. So, it’s Prénatal's philosophy is to technical and aesthetic time to wow our guests with the ultimate dining try harder for the new points of view as well as experience”.Ferghal added, Therefore, this season we are mother and child and this from an emotional rolling out absolutely irresistible new menus at all our will be our motto for the perspective.With its outlets. In addition, we will soon be launching ‘Arabesque UAE market as well.The specialization, its Gourmet’ an opulent Arabian Fine dining restaurant. We are first store is expected to understanding of the also working on dazzling wedding and festive open in September in evolving world of women promotions.No wonder, with Sahara Centre. The launch and motherhood and its so much to come, the kitchens of Prénatal falls in line with professional approach, at The Ajman Palace Hotel & the expansion plans of Al Prénatal helps shape more Resort are humming with Ghurair Retail and is serene maternity activity. Just watch this space expected to open other experiences.Speaking on and we will soon give you a additional 5 stores by 2015. the announcement, Mr. lowdown of the latest from this culinary destination. azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg13)

MILLENNIUM & COPTHORNE TO FOCUS ON CHINESE VISITOR GROWTH TREND Hotel chain to build upon its brand recognition in Asia, urban locations in the UAE and its conference facilities - ideal for Chinese meetings, incentive and leisure groups

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HAWTHORN SUITES BY WYNDHAM ORGANISES BLOOD DONATION DRIVE By Qadeer Ahmad Siddiqui Dubai UAE: awthorn Suites by Wyndham held its first blood donation drive, in association with Dubai Blood Donation

Centre in Latifa Hospital. The managers and staffs of the hotel enthusiastically participated in the activity to give back to the community and help save lives. Hawthorn Suites by Wyndham is located along the prestigious Jumeirah Beach Residence complex and a short walk away from the splendid beach of Dubai. The hotel offers a wide array of dining, entertainment and leisure options with its proximity to some of the city’s

premier commercial and business hubs including The Walk, Dubai Marina, Media City, Internet City and Jebel Ali Free Zone. Equipped with spacious rooms and suites with kitchenette, this fourstar hotel offers unequalled comfort and modern convenience. Its first class amenities such as the health club, swimming pool and spa let the guests unwind and revitalize the body and mind. Ideal for family holidays, romantic getaways, weekend breaks or business trips, Hawthorn Suites by Wyndham guarantees a remarkable and relaxing experience in the dazzling emirate of Dubai.

MINISTRY OF ECONOMY DISCUSSES COOPERATION WITH INDIAN STATE OF GUJARAT •Delegation Invites UAE Minister of Economy to Participate in ‘Vibrant Gujarat Summit 2015’ •India is Largest Trading Partner for UAE with US$38 Billion in Non-oil Trade in 2013 By Qadeer Ahmad Siddiqui Dubai UAE: is Excellency Jumaa Al Kait, Assistant Undersecretary for Foreign Trade, Ministry of Economy, today received an official trade delegation from the Indian state of Gujarat. The delegation was headed by Shri BB Swain, Vice Chairman and Managing Director, Gujarat Industrial Development Corporation (GIDC), a government of Gujarat undertaking. The two sides primarily discussed ways to boost economic and trade ties.His Excellency Al Kait stressed the importance of bilateral relations between the UAE and India at all levels, and said: “Non-oil trade between the two countries surpassed US$38 billion in 2013, making India the UAE’s largest trading partner in the region. This figure reiterates the strength and depth of bilateral economic ties. We believe new opportunities are opening up every day to further drive mutual cooperation across various economic and investment sectors.During the meeting, t h e A s s i s t a n t Undersecretary highlighted the UAE’s enabling economic landscape, transparent business

ETHIOPIAN AVIATION ACADEMY RECOGNISED AS IATA AUTHORISED TRAINING CENTRE By Qadeer Ahmad Siddiqui Dubai UAE: thiopian Airlines announces today that the Ethiopian Aviation Academy, the largest aviation academy in Africa has been recognised as an International Air Tr a n s p o r t A s s o c i a t i o n (IATA) Authorised Training Centre. The Academy attained the recognition following the evaluation of its successful application by the IATA Training and Development Institute and the IATA Regional Office. This authorisation will enable Ethiopian Aviation Academy to deliver additional training programmes including IATA’s International Travel a n d To u r i s m Tr a i n i n g Programme and the Foundation in Travel and To u r i s m . Te w o l d e Gebremariam, CEO of Ethiopian Airlines Group comments: “The Academy is the foundation of our success by enabling us to be self-sufficient in critical areas of aviation and by supporting our Vision 2025 for a fast, profitable and sustainable growth strategy. This recognition is the result

of the continuous heavy investment we are making in human resource development, a critical pillar of our Vision 2025 strategy. In the last four years alone, we have invested more than US$80 million to expand both the scope of the training and the in-take capacity of the Academy. To d a y, o u r A c a d e m y accepts over 1,000 students per year to train pilots, aircraft technicians, cabin crew, marketing and finance personnel, customer service agents as well as aviation leaders. Going forward, we plan to increase this in-take capacity to 4,000 by 2025, so as to cater for the growing training need on the African continent.This news follows the announcement in May that Ethiopian Aviation Academy was voted “Airline Training Services Provider of the Year” by The African Airlines Association (AFRAA). The Academy is certified by the Ethiopian Civil Aviation Authority, the U . S F e d e r a l Av i a t i o n Administration, the European Aviation Safety Agency, and IOSA (IATA Safety Audit).

SINAN REAL ESTATE COMPANY – KUWAIT TIES UP WITH AL RUWAD REAL ESTATE CONSULTANTS By Qadeer Ahmad Siddiqui Dubai UAE: he Kuwaiti Sinan Real Estate Company announced today the signing of an exclusive pact with the Dubai based Al Ruwad Real Estate Consultants, under which the latter has full right to sell the company’s real estate project being developed in Istanbul, the Turkish capital. The Bahia and Barwa projects which include residential apartments and villas are developed by Sinan and are available for GCC citizens only. Abdullah al Rashdan, General Manager of Sinan said that “under this exclusive agreement, Al Ruwad Real Estate Consultants shall embark on marketing, promoting and selling the real estate units developed by Sinan”, noting that the agreement provides the opportunity for Sinan Real Estate company to sell its real estate project through Al Ruwad’s wide network of potential buyers in the GCC countries. Al Rashdan also said, The signing of this agreement with Al Ruwad which enjoys high credibility and outstanding experience in the area of marketing helps boost the sales volume in the company’s real estate projects.He also said, Sinan Real Estate is pleased to establish a partnership with a real estate brokerage, like Al Ruwad which enjoys regional recognition and successful record with clients from different GCC States, and through concerted efforts,

legislations and leading position in many global economic and trade indices. Al Kait also provided the visiting delegation with an overview of the UAE’s strong economic capabilities and unique investment climate. For its part, the Indian delegation extended an official invitation to His Excellency Sultan Al Mansouri, Minister of Economy, to attend the seventh Vibrant Gujarat Summit 2015 that is scheduled to be held in January. The summit is expected to attract officials and business leaders from more than 120 countries and offers an ideal opportunity for exploring investment opportunities. Focusing on ‘Inclusive Development’ as its primary focus area, the summit will also highlight key aspects such as innovation, sustainability, youth, skills, knowledgesharing, and networking.

SUBSTANTIAL UAE INVESTMENT IN WEST AFRICAN INFRASTRUCTURE UNVEILED AT DUBAI INVESTOR FORUM HELD AT MADINAT JUMEIRAH

By Qadeer Ahmad Siddiqui Dubai UAE: ou don’t recognize your daughter, you have forgotten how to tie your shoelaces, you find yourself in the middle of the street and you don’t know how you got there – for most of us all of this seems surreal and far removed from our daily lives. These are the effects of a neurological disorder called Alzheimer’s disease in which the death of brain cells causes memory loss and cognitive decline. A fast growing condition, Alzheimer’s affected 26.6 million people in 2006 and by 2050 its prevalence is set to quadruple by which time 1 in 85 persons worldwide will be living with the disease.Celebrated Dr. Atta G.A. Alkaznaji, neurology specialist at Burjeel Hospital, Abu Dhabi, sheds light on the disease. Alzheimer’s Overview: •Alzheimer’s is the most common form of dementia, a general term for memory loss and other intellectual abilities serious enough to interfere with daily life. The disease accounts for 60 to 80 percent of dementia cases. •Alzheimer’s is not a normal form of aging – the greatest risk factor is increasing age and the majority of those stricken with the disease is 65 years or above. However, it is not a disease of old age alone as up to 5 percent of those stricken with the illness have early onset Alzheimer ’s and appears in someone in their 40s or 50s. • A s A l z h e i m e r ’s i s a progressive disease, the dementia worsens over time with individuals losing their ability to carry on a conversation and respond to their environment.

Causes Like all forms of dementia, Alzheimer’s is caused by brain cell death. The total brain size shrinks with the disease and the tissue has progressively fewer nerve cells and connections. Postmortems and autopsies of affected brains also show tiny inclusions in the nerve tissue called plaques and tangles and these are believed to be the prime suspects in damaging and killing nerve cells. •Plaques are founds between the dying cells of the brain and are formed from the buildup of a protein called beta-amyloid. These block cell to cell signaling at synapses which activates immune system cells that trigger inflammation and devour disabled cells. •Tangles are twisted fibers of another protein called tau that builds up inside the brain cells. This affects the supply of nutrients and other essentials through the cells which eventually dies. •The brain regions most important to memory, thinking and planning develop more plaques and tangles than were present in the early stages. This results in individuals developing serious problems in memory and thinking that interferes with work or social life. They get confused, have trouble handling money, expressing themselves and organizing their thoughts. •Plaques and tangles next spread to the areas involved in speaking and understanding speech and the sense of where your body is in relation to objects around you. Individuals experience personality and behavioral changes in this stage and have trouble recognizing friends and

family members. Risk Factors: •Age: The disorder is more likely to affect older people – a greater proportion of 85 year olds have it than over 65 year olds. •Family history Having a family member affected by Alzheimer’s puts you at a risk for the disease. •The female gender is more likely to be inflicted with the disease than a male. Signs and Symptoms:For a doctor to make a diagnosis of Alzheimer, he must confirm a dementia. “Dementia involves cognitive or behavioral symptoms that show a decline from previous levels of functioning and performing and interferes with the ability to function at work or at usual activities.” Some of the more common symptoms include: •Worsened ability to take in and remember new information. For example, misplaced personal belongings or getting lost on a familiar route. •Impairments to reasoning, complex tasking and exercising judgment. For e x a m p l e , p o o r understanding of safety risks and inability to plan complex or sequential activities. •Impaired visuospatial abilities (but not from for example eye sight problems). For example the inabilities to operate simple

implements or orient clothing to the body. •Impaired speaking, reading and writing. For example difficulty thinking of common words while speaking. •Changes in personality or behavior: For example out of character mood changes and loss of empathy. T e s t s a n d Diagnosis:Alzheimer ’s disease is not simple to diagnose as there is no single test to diagnose it. First doctors rule out other problems by asking for a detailed history of the patient, family members should be involved for accurate details, do physical examinations for signs of other problems like a stroke, heart and/or m e ta b o l i c d y s fu n c ti o n conditions and by checking for neurological function. Depending on this comprehensive analysis, a doctor may order blood and urine tests and brain scans. If there is no evidence of another issue a doctor will then carry out cognitive tests. Some of these are the abbreviated mental test score, the general practitioner assessment of cognition and the mini mental state examination. Treatment:There is no known treatment of Alzheimer ’s disease; however advancements have been made in the management of the disease. Medications used to support the patient either to modulate the disease or to control agitation and behavioral changes. Activities and programs for adult day care have been developed and support groups and services formed. Support groups are key for not only patients but also their families and caregivers.

SMART CITY’ DESIGNED CONCEPT TO BE SHOWCASED AT CITYSCAPE IN DUBAI Nikken Sekkei signs accord with Mayor of Krasnoyarsk to develop eco-friendly city; K City development to be showcased at Cityscape in Dubai

we both will develop unique and effective business strategy in the region’s real estate markets". For his part, Ismail Al Hammadi, M a n a g i n g D i r e c t o r, A l Ruwad Real Estate Consultants said that signing an exclusive agreement with Sinan- a leading real estate company, particularly in developing summer houses reflects the confidence of the company and its General Manager in the capabilities of Al Ruwad and its staff, not only in marketing and sales capabilities, but also in all real estate related aspects, including the knowledgebased ability to find prime locations for hotels, hospitals, malls, medical centers, educational, industrial and commercial projects in Dubai. With a breathtaking green surrounding, overlooking a natural lake, the project offers four and two bed room villas in addition to maid rooms, 2 and 4 bathrooms, kitchens, balconies and a private garden. Al Rashdan stated that the projects are expected to be completed and delivered in March and April, 2015 and that 50% of the project has been sold out.

By Qadeer Ahmad Siddiqui Dubai UAE: ikken Sekkei, the renowned Japanese architect and sustainability engineering consultant, has agreed to establish and explore the feasibility of a ‘Smart City’in Krasnoyarsk after an MOU was signed recently with M a y o r E d k h a m Akbulatov.Following the MOU execution, the Mayor issued the order to establish a multidisciplinary working group, comprising of city officials, chief architect office, academia, consultants and representatives of real estate development and construction.The working group will assess energy consumption in a new master-planned development in Krasnoyarsk City, which is situated 2,000 miles east of the Russian capital Moscow. Nikken will also lend its expertise by examining the most efficient way to design a sustainable infrastructure, able to support million-plus population by linking transport, power, water and waste, essentially creating a ‘Smart City’ concept. The working group has devised a two year plan, to establish the “Smart City” concept and strategies for

implementation. Costefficiency through sustainability is the key to this project. We will start by examining our existing infrastructure and then rationalise to create economies of scale and enhance to provide greater efficiency, mitigating the n e e d t o s p e n d disproportionately on our infrastructure in the future,” said Mayor of Krasnoyarsk C i t y , E d k h a m A k b u l a t o v . T h e administrative centre of the Krasnoyarsk Krai region and located on the banks of t h e Ye n i s e i R i v e r, Krasnoyarsk is the third largest city in Siberia after Novosibirsk and Omsk. It forms an important junction on the Trans-Siberian Railway and is one of Russia’s largest producers of aluminum.The MOU has been established after

Nikken Sekkei’s successful partnership with Monolitholding, a group of companies providing a full range of construction and installation work in Krasnoyarsk having developed a range of integrated districts. This will include the 500,000 square metre, US$1 billion K City development in northern Krasnoyarsk. The development will accommodate 15,000 residents with a total of 6000 units ranging from five to 25 storey buildings. Speaking ahead of the unveiling of the K City development at Cityscape in Dubai, Dr. Fadi Jabri, Nikken Sekkei’s regional manager for the CIS and MENA regions and India: “In conjunction with our partners, a range of innovations will create advanced levels of urban

living by combining modern technologies to provide a more integrated, energyefficient city which will impact positively on residents and the environment, whilst acknowledging and indeed planning for future population increases over the next two decades.A range of technologies including heat exchangers that convert cold air to heat, smart traffic and parking management, automatic garbage segregation and waste management, the promotion of natural ventilation, high insulation windows and energy monitors to track usage are planned to be used in the K City development.Nikken Sekkei has been working in Krasnoyarsk since 2011. O t h e r n o t a b l e developments by the company in the Russian market include the creation of the-state-of-the-art large mixed use development district Metropoliya, just 3km from the centre of Moscow and covering an area of 21 hectares. Other projects include Evo Park a 200,000 square metre residential development in Volgograd, Novy Bereg in St. Petersberg and Novinki in Nizhny Novgorod.

By Qadeer Ahmad Siddiqui funding by UAE entities. In Dubai UAE: total, $19 billion has been he inaugural West secured for projects in a PRECAST CONCRETE MARKET SET TO ACCELERATE IN GCC AS INFRASTRUCTURE PROJECTS FOR GLOBAL EVENTS TAKE OFF A f r i c a I n v e s t m e n t range of sectors including Forum confirms a roads, railways, bridges, How precast will help Expo 2020 and World Cup 2022 construction targets range of PPP infrastructure che ckp o i n ts, d ry-p o rts, projects across eight West airports, energy, and food t r a n s p o r t e d t o o t h e r innovations in precast African countries valued at security & water.The projects By Qadeer Ahmad Siddiqui Dubai UAE: locations.Qatar’s increased concrete. emand for precast investment in infrastructure The precast concrete concrete in the projects in the run-up to the market offers enormous construction sector World Cup 2022 has opportunities to local is increasing as developers boosted demand for precast p r o d u c e r s a n d t o realise how its use can products and helped build developers here in the speed up completion time in low-cost housing in “Labour region,said Nathan Waugh, major projects. It is also Cities”.While in the UAE Event Director for Middle forecast to be a major part of and Qatar precast concrete East Concrete and PMV Dubai’s 2020 build is being used to support L i v e . We a r e k e e n t o programme for structures l a r g e i n f r a s t r u c t u r e address this rising demand that can be disassembled projects, in Saudi Arabia it and offer our visitors access afterwards and relocated, will be used to help meet to high-level experts, $ 1 9 b i l l i o n i n c l u d i n g will be executed as publicConcrete (MEC) and PMV precast concrete as it can increase from next year as according to a new report. government targets of international exhibitors and significant commitment by private partnerships (PPPs) P r e c a s t c o n c r e t e i s Live exhibitions set to take greatly reduce the duration high-end architectural 500,000 new homes. top-of-the-range products in UAE entities. between the governments of of a project as well as the p r o j e c t s s t a r t t o b e The usage of precast line with their needs.Middle becoming increasingly place in November. The inaugural West Africa the UEMOA member states cost. It provides cost and constructed for Expo 2020. popular in Saudi Arabia, the concrete will be discussed East Concrete and PMV Investment Forum (WAIF) and international commercial UAE and Qatar, according Bashar Abou Mayaleh, time savings to developers at the Middle East Concrete Live will take place at the today announced a package entities. The Forum was to the report by construction M a n a g i n g D i r e c t o r a t and governments, as well Precast developers are also exhibition, in two technical Dubai World Trade Centre of seventeen infrastructure hosted and organised by intelligence consultancy Middle East Concrete as offering significant likely to see opportunities seminars addressing this running from 17 - 20 projects planned for the UEMOA, Global Finance & Ventures Onsite.The report exhibitor Hard Precast environmental benefits.In for temporary products, construction method, as November, and are open U E M O A ( W e s t A f r i c a Capital Limited (GFCL), and is released in collaboration Building Systems, said: Dubai, demand for precast which can be disassembled well as a panel session that from 11:00am to 7:00pm Economic & Monetary Union) t h e W e s t A f r i c a n with the Middle East “Developers are attracted to concrete is forecast to a f t e r t h e e v e n t a n d a n a l y s e s t h e l a t e s t daily. r e g i o n w i t h s i g n i f i c a n t Development Bank (BOAD). azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg14)

AUDI AG: SALES TARGET FOR 2014 RAISED TO 1.7 MILLION •Around 125,300 deliveries worldwide in August; increase of 5.6 percent •Sales chief Luca de Meo: “Demand remains on the up despite challenging market conditions” •Double Digit growth again for the Middle East region

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CITIZEN TO LAUNCH ITS FIRST GLOBAL BRAND STATEMENT: BETTER STARTS NOW By Qadeer Ahmad Siddiqui Dubai UAE: n 1930 we named our company CITIZEN, a dedication to the new generation of Japan. A generation that wanted to change things for the b e t t e r . A generation that believed that now was the time to do it. A lot of time has passed since then but we still see the world as a work in progress, a place to be improved, and that every ‘now’ can set us on the p a t h t o something special. With this in mind, and after eighty four years of believing in the power of unending improvement, we proudly announce our first global brand statement: BETTER STARTS NOW:Created in collaboration with Wieden+Kennedy, Better Starts Now is the simple belief that, no matter who you are and what you do, it is always possible to make something better – and now is the time to start doing it. We believe that better and now are both infinite, and that there is always a next ‘better’ and a new ‘now’ in which you can start pursuing it. It was clear from the onset of this project that we are dedicated to this ideal… not to the past but to the present, and all the ways we can i m p r o v e i t . To h e l p communicate this belief to

the world we have created a new global Citizen brand movie, brand identity and brand website that represents our BETTER STARTS NOW philosophy.

The brand movie takes place at a single Citizen workstation. Using the correct camera for the year and innovation being portrayed - from historical black & white footage, shot on a 1930’s handcranked 35mm camera, to the saturated footage of a 1980’s VHS camera - the essence of BETTER STARTS NOW in each time period was brought to life.BETTER STARTS NOW will be integrated in all our markets globally as well as influencing all our major sponsoring events such as the US Tennis Open and the Wo r l d F i g u r e S k a t i n g Championships. CITIZEN stores around the world and the new flagship store in Times Square, New York, opening in November 2014, will also be inspired by the statement.

NEW SAUDI CAUSEWAY TO DELIVER ECONOMIC BOOST TO BAHRAIN By Qadeer Ahmad Siddiqui Dubai UAE: h e r e c e n t announcement of King Hamad Causeway, the second terrestrial link between Saudi Arabia and Bahrain, is expected to deliver a significant economic boost to Bahrain’s residential, industrial and retail markets, according to global real estate consultancy Cluttons. The existing 25 kilometre King Fahd Causeway averages daily volumes of 50,000 vehicles, with the total number of crossings reaching 19 million during 2013, up 12% on 2012. The economy is heavily reliant on the traffic funnelled into the Kingdom by the causeway, which has helped to underpin growth across the residential, retail and industrial sectors in particular.Harry GoodsonWickes, head of Cluttons Bahrain commented: “Since its opening in 1986, the current causeway has been a significant contributor to growth in the economy. The announcement of a second connection to Saudi will no doubt boost the performance of the residential and retail markets further. We have recorded a steady rise in demand from Saudi nationals seeking to purchase weekend homes in Bahrain this year. In addition, the steady level of domestic housing requirements has prompted several developers to make a return to the market to capitalise on this growing pool of buyer demand. The longer term ramifications for the residential market are too early to judge, but there will be an obvious long term boost to the broader market with more traffic expected to flow into the Kingdom from Saudi Arabia.Bahrain's position at the centre of the Arabian Gulf also gives distributors easy access to all GCC ports. Furthermore, efficient transport links by land and air also enable swift access to the broader Middle East region. Bahrain's

proximity to Saudi Arabia, the Middle East's largest economy, is of particular attraction to logistics companies.Faisal Durrani, Cluttons’ international research and business development manager added: “On a macro level, the announcement is exceptionally significant. The Bahraini economy which is still working to find its feet following the global d o w n t u r n a n d unprecedented national tensions will receive a tremendous boost from improved connectivity with the rest of the GCC. The Kingdom already serves as a critical logistics hub for the central Gulf and the new US$5 billion King Hamad Causeway will further s t r e n g t h e n t h e attractiveness for logistics and industrial occupiers looking for additional hubs in the region, aside from Dubai. Furthermore, Bahrain already has an impressive network of industrial estates, all of which further enhance its proposition as a go-to logistics hub on the door step to Saudi Arabia. The added element of a an integrated rail link as part of the new causeway will no doubt deliver an even stronger economic boost to Bahrain.Goodson-Wickes concluded:The retail sector also stands to benefit from the extra link to the mainland. Retail is one segment of the real estate landscape that continues to rebound strongly and with further weekend tourist traffic as a result of the new causeway, particularly from Saudi Arabia; retailers will be rushing to position themselves in the best locations. In fact we are already seeing Chinese and other major regional and international brands seeking out space in retail developments such as The Lagoon and Alargan Village. This announcement will no doubt drive further interest in this exciting segment of the real estate market.”

ONLY TWO WEEKS TO GO UNTIL THE WORLD’S FIRST-EVER INTERNATIONAL HALAL TOURISM CONFERENCE There are now only two weeks to go until the world’s first-ever international halal tourism conference. By Qadeer Ahmad Siddiqui Dubai UAE: he Halal Tourism Conference 2014, which is being held in Andalucia, Spain, will bring the world’s tourism industry together to discuss the opportunities and challenges that halal tourism presents.With a market capitalisation of $140 billion in 2013 accounting for 13% of global travel expenditures, halal tourism is now one of the fastest growing sectors in the industry. It is expected to grow to $192 billion by 2020.Over 300 delegates have already signed up the event, sponsored by Turkish Airlines, including some of the biggest names in the travel industry. Confirmed speakers now include renowned hoteliers, tourism ministers, halal tourism experts and marketing specialists from across the world while Sebastian Perez Ortiz, President of Granada City Council, will officially open the event with a welcome speech.Organiser Ta s n e e m M a h m o o d , Director of CM Media, said there was limited places left for anyone wanting to attend the conference which is the first time such a global event is being staged looking at halal tourism in detail.The Halal Tourism Conference 2014 is now taking shape into becoming one of the pioneering events in the industry across the world, she said.We have some of the biggest names in the tourism industry attending and have a range of delegates from across the world.This conference will also be a great way to network with leisure and travel businesses from around the world to develop new partnerships.For those wanting to attend there are now a limited number of tickets available before the event is at its capacity.The two-day event, which starts on September 22, will host around delegates and exhibitors from the Middle East, Far East and Europe including those currently active in halal tourism and countries looking for help to break into this sector.It includes tourism boards, tour agencies, tour operators, restaurants, media, hotels and airlines. The event will also feature seminars from industry experts, workshops, networking sessions and an

exhibition.Confirmed attendees for the conference include some of the biggest travel companies from the Middle East such as Dnata, Kanoo Travel, Al Ghanim, FM Holidays and Orient Travel. Speakers at the event include: • Zulkifly MD Said, Director General Islamic Tourism Centre, Ministry of Tourism and Culture, Malaysia • Esthy Reko Astuty, Director G e n e r a l o f To u r i s m Marketing, Ministry of To u r i s m a n d C r e a t i v e Economy, Republic of Indonesia • Hotel experts Chris Nader, Vice President, Development, Shaza Hotels, an affiliate of Kempinski Hotels and Hani Lashin, Group General Manager, Al Jawhara Group of Hotels • Fazal Bahardeen, Founder of global halal travel experts Crescent Rating • Elnur Seyidli, co-founder of HalalBooking.com, • Rafi-Uddin Shikoh, CEO and Managing Director of Islamic industry research experts DinarStandard • Anas Kasak, Director of global marketing agency McCann Reach. T h e H a l a l To u r i s m Conference is being held on 22 and 23 September 2014, hosted in Andalucia, Spain.The conference will also see the launch of the Muslim Travel Index Europe 2014 which uses travel research from residents from Saudi Arabia, United Arab Emirates and Malaysian residents.The Travel Index Europe 2014 looks at the attitudes and behaviour of majority Muslim populations to tourism in the future and their experiences of countries they have already visited in Europe.The Halal Tourism Conference will be followed by a two day tour of the region of Andalucia to provide businesses with a live case study of a region that is becoming more Muslim friendly and is actively working to meet the needs of Muslim travellers.

DEFENCE DAY OF PAKISTAN CEREMONY IN UAE By Qadeer Ahmad Siddiqui Dubai UAE: Pakistan Ambassador to UAE, Mr. Asif Durrani said that his country’s armed forces and people stand united in combatting dark forces of terrorism and extremism. He was addressing a reception hosted by Pakistan Embassy in UAE to commemorate Defence Day of Pakistan.United Arab Emirates Minister of Culture, Youth and Social Development, Sheikh Nahyan bin Mubarak Al Nahyan was the Chief Guest on this occasion.Ambassador stated that Pakistan—UAE relationship were rooted in centuries of interaction, in cultural, economic and civilizational affinities, and in time tested bonds of trust and honour, that transcend all bounds of time and space. He said that armed forces of both brotherly countries share common perception towards regional and global challenges. He added that their armed forces regularly conduct joint exercises and exchange visits to improve training, interoperability and regional security. Ambassador Durrani said that the Pakistani blue helmets had immensely contributed to the world peace. He pointed out that despite challenges at home,Pakistan was the largest troop contributing country to the UN Peace Missions across the world. ‘Our troops have earned praises during their deployment in Bosnia-Herzegovina, Cambodia, Congo, Haiti, Sierre Leone, Kuwait, Somalia’, he cited. Praising the spirit of heroism, camaraderie and sacrifice of Pakistani armed forces, Ambassador said,This spirit now hinges on a strategy of maintaining a professional force in the conventional and minimum credible deterrence in the non-conventional domain”. He stated that Pakistan’s armed forces were geared to withstand any kind of threat, emanating internally or externally. Defence Day ceremony was attended by a number of senior officials of the UAE armed forces, Ambassadors, Consul General of Pakistan, diplomats, Defence Attaches, Senior Emiratis, officers of Pakistan armed forces in UAE, distinguished members of Pakistani community in UAE, offices of the Embassy of Pakistan and Consulate General Dubai.

By Qadeer Ahmad Siddiqui Dubai UAE: u d i a g a i n maintained its path of growth worldwide in August: Sales rose 5.6 percent to around 125,300 automobiles. This brings the total number of customers who have chosen an Audi since the start of the year to around 1,138,700, an increase of 10.5 percent. The four rings grew particularly strongly in North America in August, increasing sales by 22.6 percent year on year and the Middle East continued

its consistent growth in the region with an 11 percent increase. Worldwide demand for our automobiles continues to develop positively even if the economic environment in certain markets remains challenging. Regarding our deliveries total, we are confident of selling 1.7 million cars by the end of the year,emarked Luca de Meo, Member of the Board of Management for Sales at AUDI AG. “As well as the A3 family, the popular A6 derivatives in particular and also the successful Q models are providing steady growth rates.In August, most notably the Audi Q3* lifted the sales total with an increase of 40.0 percent compared with the same month of the previous year. There was lively demand for the compact SUV in the United Kingdom (+25.3%) and China, where sales of this model more than doubled. The Q3 has also been available in the U.S. market since the end of August and will further strengthen sales of Audi’s family of SUV models there. With 17,101 deliveries (+22.1%) in the United States, Audi maintained its successful track record on the North American continent in August. In Canada, the brand with the four rings delivered substantially more cars to customers (+31.7%) than in the prior-year month. In Mexico, deliveries

increased by 14.1 percent. Since the start of this year, Audi has therefore handed some 139,850 North American customers the keys to their new car and more than doubled its sales

in the region since 2009. Brazil, too, reported rapid growth in August. With 1,172 cars sold and growth of 58.6 percent compared to the prior-year month, Audi reinforced its market presence there.In Germany, Audi saw sales dip by 26.6 percent compared with a strong figure for August 2013. Since January, 176,340 German customers have now received their new Audi, an increase of 4.1 percent. In Italy the Company sold 29.2 percent more vehicles in August. The sales volume in the United Kingdom also grew by 21.0 percent compared with the same month of the previous year. Sales of the Audi A3 actually rose by 63.5 percent over the same period. 1,676 of the compact model were delivered, making it the country’s best-selling Audi. A total of 100,614 Audi vehicles have been handed over to their new owners in the British market since the s t a r t o f t h e year.Commenting on sales performance, Trevor Hill, Managing Director of Audi Middle East said “ Audi continues to go from strength to strength in the Middle East with consistent double digit growth at 11% year to date and total sales of 7,579 in the region. The Audi R8 has been enthusiastically received in our market with a 100% increase in sales over 2013 and the market leader, the Audi Q7, continues to perform well in the market with an 8% growth. Audi also improved its sales figures from August 2013 in the Asia-Pacific region by 11.5 percent. There was especially strong growth in deliveries in China (+10.2%), Australia (+21.2%) and South Korea (+49.1%).

MONDELÇZ INTERNATIONAL RELEASES FIRST WELL-BEING PROGRESS REPORT • Middle East region contributes to Global Call For Wellbeing By Qadeer Ahmad Siddiqui Dubai UAE: o d a y, M o n d e l e z International issued its first report highlighting the company’s progress against its global well-being goals which has been supported by its Middle East operations. The report details important steps Mondelez International has made to meet key well-being metrics in the areas of mindful snacking, sustainability, communities and safety. Our business success is directly linked to enhancing the well-being of the people who make and enjoy our products and to supporting the communities where we grow our ingredients. It’s this belief that inspired our Call For Well-being,” said Irene Rosenfeld, Chairman and CEO. “We’ve made important progress in answering this call. Yet we realize there’s still more to be done. We’ll continue working with our employees, partners and communities to develop

solutions that help create lasting change.The Call For Well-being brings together employees, partners and suppliers to coordinate actions in the four key areas that support its global strategy to protect the wellbeing of the planet. Since the company’s launch in October 2012, Mondelez International has advanced its well-being efforts by providing consumers with mindful snacking options; securing a sustainable agriculture supply; reducing its environmental footprint; partnering with communities to promote healthy lifestyles; and ensuring that the people who make and enjoy the snacks it makes are safe.In the Middle East and across the globe, the Call For WellBeing strategy builds on the company's efforts to protect the well-being of the planet through more sustainable sourcing,operations and supplier integration.Our plants in Bahrain and KSA are committed to reducing t h e c o m p a n y ’ s environmental footprint by cutting energy and water use, waste and greenhouse e m i s s i o n s f r o m manufacturing by 15 percent by 2015.” said Vishal Tikku, Middle East Area Director of Mondelez. We take seriously the nutrition responsibility that

comes with being the world’s largest snack company. By developing new products, improving the nutrition profile of our portfolio, and empowering consumers with clear information — including calories front-of-pack — we can help people become more mindful about what they’re eating. That’s what we mean by mindful snacking”, he added. Following is a summary of the company’s progress toward achieving these goals: Mindful Snacking •In 2013, 22 percent of revenue was from Better Choices products on target to meet goal of delivering 25 percent of revenue from Better Choices by 2020. •On target to increase individually wrapped portion control options by 25 percent by 2020. Since 2012,Mindful Portion products grew by 7 percent. Sustainability • On target to reach goals to sustainably source key commodities. In 2013, 10 percent of cocoa, 56 percent of coffee and 44 percent of West European biscuits were sustainably sourced. Also, established third-party verification for the Cocoa Life program that will measure its impact on farmers and their communities. • Achieved goal to have 100 percent of palm oil RSPO (Roundtable on Sustainable Palm Oil) – two years ahead of 2015 commitment. • On target to reach global goals to reduce greenhouse gases (GHG) and water use in manufacturing by 2015. In 2013, reduced water use by 11 percent and GHG emissions by 9 percent. •More improvement needed to reach goal of reducing e n e r g y u s e i n manufacturing by 15 percent by 2015. Reduced energy use by 6 percent through 2013. •Exceeded goal to reduce manufacturing waste by 15 percent by 2015 – 46 percent reduction through 2013. Communities •On target to meet goal to invest $50 million in lifestyle community partnerships. In 2013, allocated $25 million to programs covering 10 countries. Safety • On target to achieve FSSC 22000 (Food System Safety Certification) for all internal manufacturing facilities by 2015. By end of 2013, 75 percent of manufacturing sites were FSSC 22000certifiied. p l e a s e v i s i t : www.mondelezinternationa l.com/well-being.

CANON AND WWF SHARE RESULTS OF RESEARCH INTO THE IMPACT OF CLIMATE CHANGE IN THE ARCTIC By Qadeer Ahmad Siddiqui Dubai UAE: anon Europe, world leader in imaging solutions, and WWF International have released findings from two of their research programmes recording the state of the environment and climate change in the Arctic. As part of its role as Conservation Imaging Partner, Canon sponsored WWF I n t e r n a t i o n a l ’s r e c e n t scientific expeditions to the islands of Svalbard (April 2014), near Norway, and Laptev Sea in Russia (August 2013). The WWF-Canon & Norwegian Polar Institute’s expedition to Svalbard this year aimed to collect critical data about Europe’s most westerly polar bear population and how the locations of their dens for giving birth are changing. Just three of the 29 adult females encountered by the research team had a c u b b o r n t h a t y e a r. Although the researchers cautioned against reading too much into that fact, it is known that in other parts of the Arctic, disappearing sea ice is affecting the bears’ reproductive success. The samples collected by the research team have also allowed a

team of DNA specialists to isolate, for the first time, polar bear DNA from a footprint left in the snow. The next step for the lab at SPYGEN is to see if DNA captured this way can tell researchers more about

the individuals that left the tracks. This new technique could dramatically cut the investment required and overcome challenges associated with the way scientists currently capture such information, so monitoring bear populations could be done more easily in future.The previous WWF-Canon expedition in 2013, to the Taimyr Peninsula in the Laptev Sea, near Siberia, Russia, aimed to determine if there are geneticallydistinct Laptev populations of walrus, or whether the animals there are related to one or more of the adjacent populations. Scientists needed to answer this question in order to develop

effective status monitoring systems for both species and to determine the actions needed for their protection in an area of increased commercial shipping. The results from the first lab tests showed that Laptev’s walruses are closer to Pacific walrus in genetic makeup than Atlantic walrus, but also show e n o u g h differences from both to be considered a distinct population.The expeditions to Svalbard and the Laptev Sea were preceded by a voyage, “Sailing to Siku” from Greenland through Canada’s High Arctic in 2012, designed to help assess the future management options for that area, and to raise awareness of the Last Ice Area, where summer sea ice is projected to persist longest. Canon sponsored p r o f e s s i o n a l photographers to join each expedition: Thorsten Milse, Alexey Ebel and Brutus Östling. Canon imaging equipment was also used by the expeditions’ teams on all three trips to capture images of the wildlife they

encountered along the way and record events.Our partnership with Canon has left us a valuable legacy,” says Clive Tesar of WWF’s Global Arctic Programme. “It has helped produce new scientific knowledge, it has introduced millions of people worldwide to the challenges faced by a warming Arctic, and it has left us with a wealth of images to introduce millions more to the beauty and importance of the Arctic.Susan Stuart, Sustainability Director, Canon Europe, Middle East and Africa, commented: “Imaging has a powerful role to play in supporting scientific research and we are proud that Canon expertise has helped WWF record and promote awareness of the climate change. The discoveries from our two most recent Arctic expeditions show how important WWF International’s research in one of the least-explored regions of the world really is.Canon Europe has been a conservation partner of WWF International since 1998. The partnership demonstrates Canon Europe’s dedication to a sustainable future in which humans live in harmony with the natural world.

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MOHSIN & SALEH LAUNCHES EUROPE’S TOP HAIR BRANDS IN THE UAE Gone are the days of unruly, dry, dull hair! By Qadeer Ahmad Siddiqui Dubai UAE: ay hello to healthy beautiful locks all day all night with Europe’s top hair brands Kebelo and Swell. Brought to United Arab Emirates (UAE) by Mohsin & Saleh, your mane will look more stylish, manageable and full of life.Mohsin and Saleh, the exclusive distributor of the finest internationallyacclaimed professional beauty brands in the entire GCC and neighboring countries - Iran, Pakistan, Afghanistan and India, has unveiled the talk of the town hair care brands – Swell and Kebelo – in the region today. Celebrity hairdresser, David John, graced the private launch by sharing the ultimate secret in amplifying the beauty of your most precious crowning g l o r y. H e l d i n a n atmosphere with all things pretty, the event was wellattended by UAE’s beauty and fashion editors and bloggers. Some of them had their hair taken cared of by David himself and others w e r e g i v e n appointments.The company is focused in providing the hairconscious clientele of UAE beautiful, frizz-free, healthy and shiny hair by supplying high-quality beauty and hair products. Ensuring that they provide the best in class products and services, Mohsin & Saleh is dedicated to educate hairdressers the right care, style and solutions for their customers and round the clock approachable customer service as well. “UAE’s beauty and personal care industry is

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EXPECTATIONS OF MORE THAN 112 THOUSAND PARTICIPANTS IN THIS NATIONWIDE PROGRAM EMIRATES ENVIRONMENTAL GROUP LAUNCHES THE 13TH CYCLE OF THE “CLEAN UP UAE CAMPAIGN” By Qadeer Ahmad Siddiqui Dubai UAE: abiba Al Marashi: The launch of the “Clean Up UAE” campaign will be on December 6th in the Emirate of Dubai and the closing day will be held on the 12th of December in Ajman. The s l o g a n o f t h i s y e a r ’s cycle—“Don’t live in a dream. It’s your world. Make it clean”

The launch of the 13th cycle of the Clean Up UAE Campaign has officially taken off! On the 21st of September, 2014, Emirates Environmental Group announced the official commencement of this nation-wide program that aims to protect our local environment at the Movenpick Hotel Bur Dubai. The peak of this initiative’s popularity was at its highest last cycle, with over 112,000 individuals participating in the campaign. And this year, the aim is to goeven higher.The roots of the Clean UpUAE Campaign were in 2002, where the involvement came from only four Emirates. A few years later, as the iniative became wides p r e a d , p r i v a t e

organizations and governments alike began taking part more and more. And in 2005, all seven Emirates of the UAE came together to represent this prominent movement. This program has flourished from its roots, joining people of all backgrounds in the action of cleaning what we call home. Each year, participants are asked to clean selected sites across all 7 Emirates as a symbolic gesture of affection towards the environment. Furthermore, the Clean Up UAE Campaign has involved a synonymous tree planting ceremony for all those who volunteer for EEG’s waste management programs.The goal this year is to signify working towards the cleaner world we dream of, with the official tag line announced to be “Don’t live in a dream. It’s your world. Make it clean”. The culture of waste management in this country is moving in the right direction and it will only become more positive with the support from government agencies, corporations, academic institutions and families.

ONLY 3% OF CEOS IN THE WORLD ARE WOMEN Meera Kaul Foundation Invites 100 Women in STEM to Inspire Global Women Entrepreneurship

Planting awareness and molding sustainable habits has no requirements. It is applicable to all ages and plays a role of unification amongst all key stakeholders and civil society. At the press conference of the Clean Up UAE’s launching, representatives of Government Partners and supporters from all Emirates were present to express their commitment to this national event. Mrs. Habiba Al Marashi, Chairperson of Emirates Environmental Group, thanked all the attendees and expressed the importance behind exceeding our goal for participation this year. She underlined that it is the responsibility of every attendee in the conference to assure that the message is spread and the awareness becomes inscribed in the habits of all citizens in this beautiful country. It was also announced that the kick start of the Campaign will be takng place in Dubai on the 6th of December, 2014. Not only will this be the perfect

platform to display cooperation, but it will also be filled with the energy of the UAE’s 43rd anniversary of National Day. The 7th of December will hold the Abu Dhabi & Al Ain Campaign, the 8th being in Sharjah, the 9thsysnonymouswith Ras Al Khaimah, the 10th in Fujairah, the 11th in Umm Al Quwainand the closing day with the tree planting on the 12th of December in Ajman.Mrs. Al Marashi also extended her appreciation on the support received from Al Ain Municipality, Sharjah Municipality, Environment & Protected Areas Authority (Government of Sharjah), Fujairah Natural Resources Corporation (FNRC), Municipality and Planning – Ajman, RAK Public Works and Services Dep., Abu Dhabi Scout Mission, Abu Dhabi Municipality, Umm Al Quwain Public Works & Services Department thus far. She also thanked the CoSponsors Deutsche Bank, McDonalds, Bee’ah, and the support sponsors, Dubai Properties Group and BP Middle East.With the support of all the sectors of the society, EEG is encouraged to take this cycle of campaign to newer heights and hopes that this initiative is incorporated into day to day activities of the residents of the country to keep building UAE as a cleaner and greener country, to meet and represent the positive status this country holds.

WASL DONATES FUNDS FOR STUDENTS AT DUBAI WOMEN'S COLLEGE Property organisation makes financial contribution to support women's education in UAE

booming in the region. We’ve seen a great potential in the market for hair care products. Based on Euromonitor, the Middle East and Africa region registered sales of $24.2billion. Thus, we have decided to introduce the best products available in the market - Kebelo and Swell” stated David John, Brand Ambassador and Head of Education of Mohsin & Saleh. Kebelo and Swell hair care lines and solutions are the vanguard of creative hair care technology. Designed to address the most common hair problems such as frizz and fine, limp thinning hair, the naturally sourced products concentrate on targeting those concerns delivering remarkable result. Kebelo, The Foundation of Beautiful Hair, has a unique, threestep smoothing treatment that simply leaves the hair beautifully frizz free and completely manageable for one hundred days. The K e b e l o A D VA N TA G E smoothing system takes three simple steps: cleanse, treat and maintain. Using Kebelo pioneered carbocysteine hair technology that allow the treatment to support,

IDEX & THE ABU DHABI TECHNOLOGY DEVELOPMENT COMMITTEE JOIN HANDS TO SHOWCASE NEW INNOVATIONS AT IDEX 2015 TDC ‘s Takamul initiative pens sponsorship agreement for IDEX 2015 By Qadeer Ahmad Siddiqui Dubai UAE: DEX LLC (An ADNEC Group Company) has entered a partnership agreement with The Abu D h a b i Te c h n o l o g y Development Committee’s (TDC) Takamul innovation support program for the upcoming IDEX 2015. The new partnership between IDEX and TDC through its Takamul program complements their continuous efforts to support and evolve innovation, raise awareness specific to intellectual property, and provide business with the correct advice and opportunity to patent their innovations. On the occasion, IDEX CEO Saleh Al Marzooqi said: For over twenty years, IDEX has been locked in a pursuit of global excellence and innovations. With each edition we witness a great deal of innovative solutions in the defense space focused on transforming the future of the industry. This partnership with TDC is a testament to our shared commitment to both p r o t e c t i n g a n d commercializing innovative ideas offered by businesses at IDEX 2015. The partnership will see Ta k a m u l p r o v i d e t h e i r expertise and support to the Emirates Innovations Campaign at IDEX 2015. Takamul will help showcase several new inventions from enterprises, universities and Emirati individuals alike. H.E.

strengthen and revitalize each strand from within, weak dull, frizzy, unhealthy hair is transformed to beautiful smooth locks filled with bounce and volume.The new ADVANTAGE treatment takes only 1 hour to achieve and lasts for100 days, and you can get a colour straight after.Swell, the breakthrough hair card brand, is a complete system that creates beautiful shiny healthy hair, eradicating needs for gels, mousses etc. The brand is winner of Beauty Shortlist Award in 2014. It introduces threestep Swell System to bring volume and life to fine, limp and thinning hair. 1.Immediately adds volume 2.Stimulates hair follicles to create improved stronger growth (by up to 93%) 3.Reduces hair loss Swell’s 3-step system of A d v a n c e d Vo l u m i z i n g Shampoo, Advanced Volumizing Conditioner and Root Nutrient Complex is designed to be used at every hair wash and is complemented by a treatment, the Advanced Volumizing Masque, and by the Ultimate Dry Shampoo which extends styling and adds additional volume. DAVID JOHN BIO:David John celebrity hairdresser and salon owner. David john as been in the Hair and Beauty industry for the past 20years, He started his career in London EnglandWhere he trained with celebrity stylist Trevor Sobie and won UK junior stylist of the year award.He then worked his way up within the salon to Head of the creative team and in charge of celebrity work and fashion shows

worldwide.After travelling the world David John opened his first hair salon in Bristol England inAug 1996 he followed with six more salons within four years and has employed over 200 staff. David John HairdressingBristol DJs hair and beauty salonBristol DJs Barber shop -Bath David john hair academy Cinderford forest of dean David john hair company Ledbury Beauty rooms - Ledbury In 2001 he opened his Hair Academy and shared his talent to up and coming stylist.This Academy is still in operation today and has great success by producing some of the top stylist in the UK.David John is still involved with this and feels it is very important to give something back to the industry which has given him so much over the past 20years. David John has been involved in photo shoots and fashion shows and have done a long list of A list celebrities from Bollywood and Hollywood, Footballers to Movie stars over the past 15years and recently was involved in making a TV reality make over show called Make Me A Model here in Dubai.David John is now involved with his Events company as Operations Director in charge and for the past 3 years has been working with Babyliss UAE has a event style ambassador but still finds time to do what he enjoys best, that is doing great hair. David John djevents1@gmail.com 00971507451496

THIS WEEK’S ANNUAL EUROMONEY KUWAIT CONFERENCE TO FOCUS ON CHANGES IN FINANCIAL SECTOR AND THE INVESTMENT OUTLOOK Euromoney Conferences will hold their sixth annual Kuwait Conference on 9 September in Kuwait City By Qadeer Ahmad Siddiqui Dubai UAE: ow in its sixth year, The Euromoney Kuwait Conference will open on Tuesday with keynote addresses from the Minister of Finance, H.E. Mr Anas Al-Saleh, and the Governor of the Central Bank of Kuwait, H.E. Dr Mohammed Al-Hashel.The theme for this year’s event will be New Dynamics of Finance and Investment, focusing on the recent developments in the Kuwaiti financial sector in particular. The conference will feature one-to-one interviews with many of the new leaders of major Kuwaiti banks.Loïc Fery, Chief Executive Officer and Founder of Chenavari Investment Managers, one of the largest independent non-US credit hedge fund managers with $5.5bn assets under management, will feature in a one-to-one interview about the European banking sector and the investment opportunities created by t h e n e e d f o r deleveraging.On 9 September international speakers from Knight Frank, Lazard Asset Management, and Standard & Poor’s will join local experts from Global Investment House, Kuwait Financial Centre (‘Markaz’) and United Real Estate

By Qadeer Ahmad Siddiqui By Qadeer Ahmad Siddiqui will allow us to affirm our Dubai UAE: Dubai UAE: responsibility to various hile more than a s l A s s e t segments of society that Ahmed Saeed Al Calily, 50% of the global Management has deserve assistance. Part of Director General of TDC said: workforce are made a financial this commitment is to “The Takamul program is one women, it is only 3% of the contribution to students at support the UAE’s education of the Abu Dhabi Technology top management positions Dubai Women's College, a s e c t o r . W i t h w o m e n Committee’s key initiatives are held by women. With an further education institute representing half of the and plays a vital part in objective to inspire women under the auspices of the community, we feel that it is supporting the process of to step into, which have city’s Higher Colleges of our duty to do what we can to innovation in the area of predominantly been male Technology. The property assist in developing them for science and technology. The dominated industries, management organisation’s the important role that they Company to examine the program, which was created S c i e n c e , Te c h n o l o g y, donation forms part of its will play in the future investment outlook.As to find role models for other to facilitate the innovation Engineering and o r e always, we are bringing women who want to achieve c cycle, from the generation of Mathematics (STEM), commitment to together a diverse mix of their entrepreneurial goals, ideas to the practical and Meera Kaul Foundation interesting and especially in the STEM s u p p o r t i n g commercial application of i n v i t e s w o m e n w o m e n ’ s knowledgeable speakers to i n d u s t r i e s w h i c h a r e these ideas into products, entrepreneurs and entertain our high-level predominantly male centric. education in the solutions and services has executives in STEM to audience at the sixth The videos will showcase U A E , a k e y found an excellent platform to inspire women across the annual conference” said their stories of success and component of its reach and connect with globe.The initiative offers Corporate Social Richard Banks, Director of failure and will serve to innovators from the UAE with STEM entrepreneurs an Emerging Markets at motivate thousands of other Responsibility IDEX 2015. By working in opportunity to share their Euromoney Conferences. women who want to be ( C S R ) partnership with leading inspirational stories, We at Euromoney are entrepreneurial and do not p r o g r a m m e . entities such as IDEX we personal and professional, wasl's donation delighted to be back in know how to,”Meera added continue to uncover and economic growth of the in the form of a two minute Kuwait at this pivotal time of This competition aims to has been set aside for UAE,” said Ms. Mohammed. support world-class new video. The contestants can change for this unique break down stereotypes allocation to those less wasl's donation to Dubai ideas in science and record their video even from country and to be involved s u r r o u n d i n g t h e s e privileged students in order Women's College is its most technology pioneered from their cell phones, preferably to help them and their in explaining the impact of t r a d i t i o n a l l y m a l e around the UAE, bridging the recent initiative in the in English, which these changes to local, dominated fields, enthusing families meet some of the company’s educational CSR gap toward a knowledgesummarizes their regional and global market w o m e n t o b e m o r e costs associated with further p r o g r a m m e a n d driven economy. captivating experience and participants. I am e n t r e p r e n e u r i a l a n d education. All students will complements its recent IDEX provides unparalleled their journey so far. The be able to benefit from the particularly looking forward empowering them with the access to the innovative and large-scale government winners will be selected on to being part of the n e c e s s a r y s k i l l a n d money which will be used to schools campaign that it cutting edge technology that the basis of their promoting discussion on the return of business acumen needed to purchase such tools as launched to help students is defining the modern ambition, grit and resilience geopolitical risk, which I b e e n t r e p r e n e u r s . T h e computers and i-Pads, as p r e p a r e f o r t h e n e w defence industry. IDEX is a and not the success or well as provide believe is one of the most Women in STEM Awards unique platform that provides a c a d e m i c y e a r . T h e failure of the venture or job. transportation to and from important topics for 2015 will again recognize an opportunity to showcase campaign involved wasl The videos will be aired at international investors women executives who the college and meals during contacting a number of the growing capabilities of the Women in STEM Awards today.he added. have risen through the ranks lunch times. defence and security schools to determine their 2015.100 Women in STEM, of their peers either as wasl’s handed over its needs and identify their industry. an initiative by Meera Kaul e m p l o y e e s o r a s contribution during a visit to various requirements. A wasl Foundation, will recognize EROS GROUP NOW DISTRIBUTES ALCATEL TABLETS Dubai Women's College by entrepreneurs in the and reward women Zainab Mohammed, CEO, delegation was then sent to By Qadeer Ahmad Siddiqui markets globally a growing read books, watch movies Mr.Rajat Asthana, General region.The event also the schools to meet with their entrepreneurs and range of mobile and Internet and play games. Also the M a n a g e r, E r o s G r o u p recognizes the lack of Pro p e rty Ma n a g e me n t, department heads and Dubai UAE: executives at the Women in Marketing and Corporate ros Group,the official d e v i c e s . T C L friendly on the wallet tablet is said,We are very excited to opportunities and support present cheques to cover the STEM Conference and C o m m u n i c a t i o n s , a n d distributor of world- Communication is a public equipped with the LTE, the be distributing Alcatel systems for women costs of actions required. Awards Ceremony which renowned brands company listed on the Hong fastest internet connection products.We are confident entrepreneurs in the region, Chairwoman of the CSR wasl says that it hopes its will be held in Dubai on 15th and aims to bring out the Committee, wasl properties. donations will help to provide S a m s u n g , K ong Stock Exchange to date. Weighing in at only that we will together work January 2015. According to innovation and business Following her tour of the a supportive and nurturing Hitachi,TCL,Linksys and (2618.HK) and part of TCL 0.62 pounds, the sleek and towards ascending the Meera Kaul, Chairperson, acumen to showcase it to institution, where she met educational environment for one of the leading players in Corporation, one of the stylish design of the Pop 7 brand even further and Meera Kaul Foundation, if students and reviewed the c o n s u m e r l a r g e s t c o n s u m e r and Pop 8 comes in pink, higher so it can achieve the entire region. This year, the entrepreneurial facilities it provides to ensure all students in Dubai, male electronics,telecom and electronics companies in the blue, yellow, red, black and h i g h e r m i l e s t o n e s , Women in STEM has also and female. It aims to ecosystem is not mature, added Asia to its platform, women are well equipped to facilitate the means of further other products in the Middle world. It was the world’s 25th white.The stand out feature regionally and globally. the country will not create along with Middle East and forge careers in the UAE study to young adults and to East, added to their already l a r g e s t c o n s u m e r on the Alcatel tablet is the Further this partnership innovation.Through this Africa, which was highly workplace, Ms. Mohammed create a level playing field so illustrious portfolio by electronics producers in voice calling option.This allows for a larger customer event, we are hoping to represented last year , thus presented a cheque to Dr. that students from all becoming the distributor of 2 0 1 0 . P r e v i o u s l y o n l y concept is fast becoming base to have access to bring alive the stories and making it a huge gathering Saud Al Mulla, Director of backgrounds are able to Alcatel tablets in the focused on mobile phones popular worldwide because tablets.Alcatel tablets are journeys of women across of women from all these Dubai Higher Colleges of reap the benefits of further UAE.Alcatel, or Alcatel and later smart phones, it transcends the use of a available from AED 499 the globe who have created cultures The all-day event Technology, who expressed education. The company OneTouch as it is officially Alcatel has taken the tablet mobile phone.This feature is onwards at Eros Digital their niche in the fields of showcases a flurry of activity his appreciation of wasl’s believes that it is the known, is a brand within TCL market by storm with their unique in Android because it Home stores and leading s c i e n c e , t e c h n o l o g y, from the Women in STEM e f f o r t s i n s u p p o r t i n g acquisition of knowledge that C o m m u n i c a t i o n , a n reasonably priced tablets. can be used on 3G most electronic stores across engineering and C o n f e r e n c e , W o m e n women’s education in the will secure Dubai’s status on international multicultural The Alcatel Pop 7 and Pop 8 tablets that have the voice UAE. mathematics with their Hackathon and leading up to UAE and for the generous the world stage in the years c o m p a n y w h i c h tablets offer an enjoyable calling option require 4G or a unique entrepreneurial donation.We are always designs,develops, and experience allowing users to Wi-Fi connection to work. the award ceremony. strength.The initiative seeks looking for opportunities that to come. azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. 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XYLEM WINS $7.3 MILLION CONTRACT WITH BAHRAIN MINISTRY OF WORKS Expanded ozone wastewater treatment plant will be the largest in the Middle East

By Qadeer Ahmad Siddiqui Dubai UAE: eutsche Bank and Jebel Ali free Zone (Jafza) announced today the signing of a M e m o r a n d u m o f Understanding (MoU) to support the Free Zone’s current and future clients.Through this MoU, Deutsche Bank will be able to support Jafza’s clients with the arrangement of facilities and any other banking related services. This includes assisting in the account opening process, providing access to Deutsche Bank’s international branch network, offering international trade and other risk mitigation solutions and producing online banking solutions for companies to manage their accounts in multiple countries.Her Excellency Salma Ali Saif Bin Hareb, Chief Executive Officer, Jafza and Economic Zones World said: Jafza prides itself in providing the highest level of services to its customers to help them expand their global reach. Our MoU will make Deutsche Bank’s premier banking facilities available to our customers and assist them with their banking requirements around the world. We are pleased to be associated with a global organization of Deutsche Bank’s status.Harold Leenen, Regional Head of Global Transaction Banking for Middle East and Africa at Deutsche Bank, said:We are

pleased to enter this MoU with Jebel Ali Free Zone. It is the beginning of a long-term partnership which aims to provide a unique value proposition to Jafza’s multinational clients and support

the expansion of the Free Zone's client franchise, especially into Africa and Asia-Pacific. At Deutsche Bank, we are committed to provide innovative and tangible services to our clients. We are proud to be recognized as a reliable partner, offering comprehensive product packages that meet individual client needs.Jebel Ali Free Zone (Jafza) is one of the world’s leading free zones. Established in 1985, Jafza is today home to over 7,300 companies, including more than 120 of the Global Fortune 500 enterprises from across the world. It is a leading driver of the burgeoning UAE economy. Jafza is the region’s most efficient logistics hub and the only one in the world located between a top container terminal (Jebel Ali Port) and a top international airport (Al Maktoum International Airport), enabling the best in multi-modal connectivity.

TADWEER ANNOUNCES SCHEME TO COLLECT MEDICAL WASTE FROM SCHOOL CLINICS IN AL AIN Complementary Scheme Includes Collection, Treatment and Disposal of Medical Wastes from 146 School Clinics

NEW HEAD OF SALES JOINS HMH HOSPITALITY MANAGEMENT HOLDINGS Chris Bradley has been appointed as Head of Sales at HMH – Hospitality Management Holdings. By Qadeer Ahmad Siddiqui Dubai UAE: Canadian national with 16 years’ experience across the hospitality and consultancy sectors, Chris joins the team from Hertz where he was part of the GSA team for Saudi Arabia and Bahrain.Chris started his hospitality career in Canada with Fairmont and InterContinental before moving to the UAE in 2007 with IHG’s global sales team.A graduate of George Brown College’s Hotel Management program in Toronto, Chris brings expertise in MICE, Corporate and Travel Trade markets to a fast moving, progressive team at HMH.In his role, Chris is responsible for the HMH’s 20 properties’ sales efforts with a focus on bottom line performance.Director of Business Development at HMH, Cristina Polo s a i d , We a r e g l a d t o welcome Chris at HMH. We are confident the group will benefit enormously from the extensive sales experience gained by Chris, both in North

local agriculture and horticulture sectors in p a r t i c u l a r. I n c r e a s e d wastewater reuse capability has the potential to bring wide-ranging benefits to

expansion and upgrade of the existing Wedeco ozone systems at the Tubli Water Pollution Control Centre (TWPCC). As a result of the upgrade, the Tubli plant will be the largest ozone wastewater treatment plant in the Middle East. The upgrade work will be completed within 16 months and is due to be ready for operation at the end of 2015. The capacity of the new wastewater treatment facility will increase from 200,000 to 240,000 cubic m e t e r s p e r d a y. T h e enhanced wastewater reuse capacity is necessary for irrigation purposes in the area and will benefit the

communities and businesses in the Middle East,” said Andre Dhawan, president of Xylem Europe, the Middle East, India and Africa (EMEIA).This is a meaningful win for Xylem in the Middle East and a great opportunity for us to demonstrate our expertise in solving local complex water challenges.The Ministry of Works is the construction arm of the government of the Kingdom of Bahrain and provides infrastructure in accordance with the legal frameworks set out in the National Strategic Master Plan for Bahrain, outlook 2030.

Azad News UAE 8-14 September 2014, 13-19 Dhul-Qi'dah 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Edition61pg17

DEUTSCHE BANK AND JEBEL ALI FREE ZONE SIGN MEMORANDUM OF UNDERSTANDING

By Qadeer Ahmad Siddiqui Dubai UAE: ylem Inc. (NYSE: XYL), a leading global water technology company dedicated to solving the world’s most challenging water issues, announced today that it has signed a $7.3 million contract with Bahrain’s Ministry of Works to upgrade a wastewater treatment facility in Manama, the capital city of Bahrain. Under the contract, Xylem will design, install and commission an

America and in the Arabian Gulf. Developing new business and extending the reputation of HMH hotels among corporate and business clients is one of our key priorities today as we expand through the region. Equally important is maximising yield in line with budget objectives and Chris will be instrumental in doing so.For Chris, the move is a welcome return to the hospitality sector where he honed his sales skills:I am delighted to join a hotel group as pro-active as HMH. I look forward to implementing new sales initiatives and developing partnerships to maintain and grow HMH’s reputation as a major player within the region’s hotel industry.

and wanting to stay in STE in the UAE, the energy sector was the second most attractive industry to work in (17 per cent) a f t e r g r e e n technology (22 per cent).However both professional and cultural barriers continue to prevent women from making a smooth transition from university into the workforce. According to the EIU report, 60 per cent of STEM respondents with experience working in an STE environment believe that female employees face obstacles when trying to manage work-life balance, and 66 per cent of STEM respondents see cultural issues as a barrier to women in those fields.Managers must be continuously educated about what is needed to overcome these challenges,” said Samar El Mnhrawy, Vice President of Human Resources at Baker Hughes. “For example, in addition to mandating that 30 per cent of our field engineers must be women, we offer female employees a rotation schedule that encourages them to get experience on the field. We also have specially dedicated nursing rooms for new mothers. We have yet to fully tap into the potential of this talent pool. However, with these small but imperative steps, we are definitely moving in the right direction.” An important factor that s h o u l d n o t b e underestimated, experts said, is the pressure women o f t e n p l a c e o n themselves.Women should also take charge of their careers and should not be victims to circumstance,” Babski said. “Do not be afraid to voice your opinion and share your thoughts with your line manager. Make it happen for yourself. It will be difficult, but you are paving the path for others to follow.With a local, regional, and global mission to recruit more women in the energy s e c t o r, y o u n g f e m a l e graduates must not be discouraged, say women pioneers in the industry. Women who are truly interested in engineering

By Qadeer Ahmad Siddiqui Dubai UAE: m i d s t s t i f f international competition, OSN, the region’s leading pay-TV network, clinched three honours at the 35th annual Telly Awards, the premier global recognition for outstanding local, regional and cable TV commercials and programmes, the finest video and film productions, and online commercials, videos and films.OSN’s corporate social responsibility campaign, Live More, which aims to promote health and wellbeing across the region, picked up two honours for its ‘Drink Water, Live More’ onair campaign stressing the importance and benefits of drinking adequate amounts of water through a series of hand-drawn animations and infographics. OSN launched Live More in January this year and has invested in a series of educational on-air promos aimed at encouraging viewers to make positive lifestyle changes. OSN Live More promos can be viewed on Y o u T u b e a t : http://bit.ly/1sYQxpf .The third award was for the ‘Go by OSN’ commercial in the ‘Media Promotion’ category. A series of endearing commercials were created to promote the new premium online TV service of the network which was launched in May this year. T h e 3 0 - s e c o n d commercials featured a series of everyday objects that are neglected owing to their owners being totally absorbed in watching OSN’s amazing array of entertainment through ‘Go’ on their smart devices. The winning commercial tells the story of a pair of ‘Sentimental Sunglasses’ highlighting the overall campaign message that ‘life will never be the same’ with ‘Go by OSN’. The commercials are available o n Yo u T u b e a t

EXCLUSIVE CONFERENCE SERIES SPOTLIGHTS EVOLVING ROLE OF WOMEN IN THE OIL AND GAS INDUSTRY Experts Call for Mentors and Strong Female Networks to Help Breakdown Cultural Barriers Landmark Event at ADIPEC 2014 Will Offer Valuable Insights on Challenges Faced by Women Leaders in Energy Sector By Qadeer Ahmad Siddiqui Dubai UAE: reater unified effort from the energy sector is needed to encourage women to pursue careers in the oil and gas industry, which statistics show continues to be a male-dominated field, experts said on Monday during a VIP panel discussion.Challenges to bridging the gender gap were addressed during this year’s first panel discussion on “Women in Industry”, an exclusive series of ADIPEC 2014 Middle East Petroleum Club (MEPC) events and initiatives dedicated to women in the energy sector.Numerous reports have shown the critical role of gender diversity in meeting business goals, from sourcing talent pools to increasing profitability. However, a recent study by PricewaterhouseCoopers in association with the Women’s Oil Council looked at the 100 largest listed oil and gas companies in the world and found that only 11 per cent of board seats were held by women. The study shows that while it is clear why women play a pivotal role in the energy sector, achieving progress r e m a i n s a challenge.Offering opportunities for professional development is key to making the oil and gas industry a viable career choice for women, said Souad M. Al Hosani, President and Founder of Nexus Business Services.Oil and gas companies can retain women in their sector by offering them leadership positions and growth in their career,” said Al Hosani. “Leading and mentoring are two important challenges that need to be looked at for women in the oil and gas sector.These challenges go beyond the borders of the Middle East and are faced by the industry worldwide, according to experts.This is not just a regional challenge, it is a global challenge,” said Cynthia Babski, Internal Communication Manager at Qatar Shell Service Company. “Companies need to have a pro-active plan in place that goes

OSN CAMPAIGNS WIN THREE HONOURS AT 35TH ANNUAL TELLY AWARDS •‘OSN Live More’ on-air promos wins two honours in the ‘Health & Fitness’ category •‘Go by OSN’ picks up honour in the ‘Media Promotion’ segment

should not let anyone force them to change their career paths. It can be challenging at times, but the key is to focus on the positive and not the negative,” said Mariam Al Hendi, Young ADIPEC Ambassador and a Mechanical Engineer at GASCO.Everywhere in the UAE there are people encouraging women to pursue their dreams; it is part of the vision and mission of our leadership. People subjecting women to gender profiling must realise half the global population is female, and not harnessing the talents of women because of their gender is not only discriminatory, but also a waste of human resources.Conference Director Claire Pallen said, “We are very excited to be hosting an official series of Women in Industry events as part of ADIPEC 2014. We are dedicated to engaging with and creating a community for women working within the oil and gas sector, whether that be engineers, administration personnel, or senior managers.The second topical panel discussion of the Women in Industry series, ‘Achieving CEO or Member of the Board status’, takes place on October 13 and will review the current number of women working in these positions and look at the factors contributing to the glass ceiling, including cultural attitudes and male d o m i n a t e d environments.Both panel discussions take place at Li Beirut, Jumeirah at Etihad To w e r s , p r o v i d i n g attendees with the opportunity to meet in an exclusive ‘women only’ gathering, while enjoying a private and informal, yet business-focused environment.The series will conclude with a landmark event at ADIPEC 2014 that will feature live on-stage interviews with women, outlining their journey to success in their fields. The session will take place at the MEPC Theatre on November 11, and will offer attendees a networking opportunity where they can share their thoughts and ideas with likeminded individuals.

http://bit.ly/1r0g0w9 .Hamad Malik, Chief Marketing Officer of OSN, said: “The Telly Awards are a strong testament to the innovative and insightdriven market outreach strategy of OSN. Even as they set high creative standards, our commercials also engage viewers for their powerful and relevant messages. While our ‘Drink Water, Live More,’ campaign demonstrates our focus on CSR, ‘Go by OSN’ commercials presented an interesting premise to demonstrate the remarkable breadth of choices offered by ‘Go’ for anytime, anywhere TV experiences. We are delighted to bring home these honours.OSN commercials won the honours from over 12,000 entries from across the US as well as other countries. A prestigious judging panel of over 500 accomplished industry professionals, each a past winner of a Silver Telly and a member of The Silver Telly Council, judged the competition, upholding the historical standard of e x c e l l e n c e t h a t Te l l y represents.Winners of the Telly Awards represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. The Telly statuettes are designed by the same firm that makes the Oscar and Emmy awards.

EXHIBITION GROWTH MARKS STRONG FIRST HALF 2014 FOR ADNEC Abu Dhabi National Exhibition Centre records 56% year on year increase in exhibitions

beyond a recruitment By Qadeer Ahmad Siddioqui quota.For example, Shell is Dubai UAE: addressing the gender he Centre of Waste imbalance by implementing Management Abu By Qadeer Ahmad Siddiqui Innovations in Agriculture supportive and inclusive Dhabi (Tadweer) has Dubai UAE: one of the only events in the corporate policies, from developed a scheme to bu Dhabi National world dedicated to designating fieldwork collect medical waste from Exhibitions Centre innovation and technology timings, to protocols that school clinics in Al Ain (ADNEC) has in agriculture. Held in Abu address work-life balance. beginning 1 September, a n d e n v i r o n m e n t a l recorded a significant Dhabi for the first time, the Such policies can change 2014.Nearly 146 school c o n s e r v a t i o n i n A b u increase in the number of forum successfully the dynamic of the work clinics in Al Ain will be Dhabi.He added: Medical exhibitions held in the year showcased gameenvironment, and ultimately c o v e r e d u n d e r t h e wastes generated by school to date compared to the changing innovations in how people perceive the complementary scheme that clinics often contain different same period last year. The sustainable agriculture and industry.Strong female will include collection, toxic substances that pose a region’s leading networks are crucial to treatment and disposal of real threat to the health and exhibition and building a sustainable medical wastes from school well-being of children as conference venue professional environment clinics. A private company they are more vulnerable h o s t e d 2 8 for women in the industry, contracted by Tadweer for than adults to the adverse exhibitions in the said Maryam Amiri, Senior the management of medical effects associated with six months to the Communications Advisor at w a s t e s g e n e r a t e d b y exposure to such wastes. end of June 2014, the Abu Dhabi National Oil healthcare establishments With active private sector up 56 percent from Company (ADNOC).There in Al Ain will undertake participation, the Medical 18 exhibitions last are cultural barriers that we monthly visits to collect Waste Collection from year. The facility need to address, but these medical waste stored by School Clinics Scheme is set also hosted three take time to change and will schools in proper containers to improve the collection, regional and three not happen overnight,” approved by the Health transportation and disposal international Amiri said. “I would like to Authority. The medical of medical wastes generated conferences over see a stronger support wastes will then be b y t h e s c h o o l attracted 3,000 industry the same period, system among women. We processed at the Al Ain clinics.Tadweer will also enthusiasts and demonstrating versatility in need a ‘sisterhood’, a incinerator according to the conduct workshops at all experts.ADNEC also its event offering.His network of women who highest specifications and school clinics to educate hosted ABILITIESme, a Excellency Ali Saeed Bin stand by each other, i n t e r n a t i o n a l s t a n d a r d school health professionals first-of-its-kind event in the Harmal Al Dhaheri, especially given these practices.A refrigerated on how to dispose of medical region that sought greater Managing Director of challenges that we all v e h i c l e m a i n t a i n i n g a waste effectively and safely. inclusion and integration of ADNEC, said: This acknowledge. You often find minimum of 5 degrees A d d i t i o n a l l y, a w a s t e people with disabilities and continued growth in our this bond between men, but C e l s i u s i n t e r n a l manifest system will be special needs into operational performance, not so much among women temperature, equipped with implemented stipulating mainstream society. The and the development of the because they are afraid of all mandatory requirements relevant steps to be followed event raised regional wider business tourism jeopardising their for medical waste collection for the safe collection and awareness about the industry in Abu Dhabi relationships.The forum is and transportation, will be management of medical challenges faced by underscores the vital of critical importance in light used to transfer the waste waste in particular and other individuals with disabilities contribution this sector of new employment trends from the school clinics to the types of non-hazardous in the UAE and the wider makes to the emirate’s showing a growing number treatment facility for their waste in general.In Al Ain, Middle East. The event economic development. By of women graduates safe disposal. The entire 146 schools have small drew the participation of reinforcing our internal considering the energy process will be carried out clinics to take care of health social workers, government stakeholder relationships, industry for long-term under the direct supervision r e l a t e d i s s u e s o f t h e officials, local opinion building new external c a r e e r of Tadweer, which will students. On an average, 1leaders, and decision partnerships, continuously opportunities.According to ensure proper medical 2 kg of medical waste is makers.ADNEC also improving our value a recent report by the waste handling and safe produced by these clinics hosted Eco Waste 2014, proposition and investing in Economist Intelligence Unit disposal in accordance with every month.With its onEducation 2020, Fire and our people, we will continue (EIU) ‘UAE Economic h i g h e s t l o c a l a n d going programs and Emergency Middle East to forge ahead with our Vision: Women in Science, i n t e r n a t i o n a l s t a n d a r d initiatives, Tadweer seeks to Exhibition, Occupational strategic objective of Te c h n o l o g y a n d practices in medical waste deliver effective waste Safety and Health Middle increasing our economic Engineering’ (STE), women management.Abdulmohsin management practices in East Conference, Industry impact across several account for 50.7 per cent of A l k a t h e e r i , H e a d o f Abu Dhabi through waste Specialists for Middle East industries in Abu Dhabi,” graduates in STE and mathHazardous Facilities Section reduction at source, reuse Air Cargo Exhibition and added H.E Ali Saeed Bin related courses across all at Tadweer, said: Tadweer, and recycling programs. Conference, Logistics Harmal Al Dhaheri. “We are institutions, and 56.8 per as part of its mandate to Exhibition and Conference confident 2014 will witness cent in government implement an integrated 2014, Indian Property further growth for our universities in the 2011waste management system Exhibition, and the Al Ain business.One of the most 2012 academic year. for Abu Dhabi, is keen to International Exhibition for successful new events The report showed that develop innovative practices Agriculture and hosted by ADNEC over the among those studying STE and schemes that target Landscaping at the Al Ain last six months was the and mathematics (STEM), different sectors to ensure Convention Centre. Global Forum for sustainable development azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg17)