Azad News Edition 63 by Azad News Middle East

Azad News UAE22-30September 2014,28 Dhul-Qi'dah 4Shawaal1435

Brief on Smart Card Launch SMART CARD SPECIFICATIONS AND SECURITY FEATURES By Qadeer Ahmad Siddiqui Dubai UAE: .3rd Generation ID Cards – The Pakistan Smart National ID Card:Over the years, the Citizen Identity Technology has evolved a lot. Especially after 9/11, the importance of secure citizen identity document has increased manifold.

Based on processor based chip technology, with a storage capacity of 72k, the 3rd Generation Pakistan Smart CNIC will have most advance printing features, with non-tamperable personalized Laser Engraved printing, and backed by a lot of additional services.

2.Secure National ID Card:Over 30 security features have been built in the Smart Card; making it one of most secure Identity document across globe. Personalized features ranging from laser engraving to chip encryption have been used to give higher comfort level to the holder of the card. 2.1 Polycarbonate based Card The personalized data will be printed on Poly carbonate material. The material is said to have more than 10 years of product life. 2.2 Printing Technology

Laser engraving is used as the Printing Technology for the card. The technology is the most secure of all the printing methodologies. 3.Services and Offerings:NADRA has been planning to put into place a number of product offerings with SNIC (smart computerized ID card in Pakistan) and for overseas

SNICOP (Smart National Identity Card for overseas Pakistani). Some of them are as follows:i.Accidental death insurance (already in place for every SNIC applicant. Currently available in Pakistan) i i . Ta r g e t e d s u b s i d y programs (Currently only available in Pakistan) iii.Cash Transfer facilities iv.Frequent flying miles programs v.Store Chain discount programs vi.Hajj and Umrah programs vii.Pension payment program viii.Conditional Cash transfers ix.Welfare Schemes x.Cash Grants xi.Electronic voting xii.Driving License xiii.Arms License xiv.Live identification of captured data xv.Compliant with ICAO (International Civil Aviation Organization) Standards xvi.Data written on card is in English and Urdu languages xvii.This card cannot be altered, duplicated, forged or misused 1.Conclusion:SNIC has been designed with a view to take citizen identity to new levels; adding facilitation to identity. If implemented in totality, the SNIC has the potential to revolutionize government programs and spending with complete checks and balances built into the system.

FACTS TO KNOW ABOUT MOBILITY Mobile Data Traffic in Middle East and Africa to Grow Twice as Fast as Fixed IP Traffic to 2018 By Qadeer Ahmad Siddiqui Dubai UAE: ncrease in data traffic driven by world’s fastest uptake of IPv6 smartphones and tablets, with CAGR of 35%: Cisco The Middle East and Africa’s mobile data traffic is set to grow twice as fast as fixed IP traffic in the region to 2018, Cisco h a s announced in its Cisco V i s u a l Networking I n d e x G l o b a l Mobile Data Tr a f f i c Forecast for 2 0 1 3 2018.Mobile data traffic in the Middle East and Africa (MEA) is set to reach 1.49 exabytes per month by 2018 the equivalent of 372 million DVDs.This rapid increase in mobile data traffic is being driven by rapid uptake of Internet Protocol version 6 (IPv6) –capable smartphones and tablet devices, which are set to rise from 133 million

in 2013 to almost 598 million in 2018, a compound annual growth rate of 35 percent.With one of the most tech-receptive and youthful populations on the planet, the MEA region is set to post the world’s fastest mobile data traffic growth rate from 2013 to 2 0 1 8 , increasing 14-fold, according to Cisco. MEA mobile data t r a ff i c w i l l account for 3 9 % o f region’s fixed and mobile data traffic by 2018, up from 10% in 2013.In order to manage these dramatic increases in traffic, Middle East service providers are seeking innovative new technology solutions.Mobile data traffic will be a key topic for Cisco at GITEX Technology Week 2014, offering solutions to help provide a better network experience for service providers and users.

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MEET NASEER, ANANTARA’S CONNOISSEUR FALCONER By Qadeer Ahmad Siddiqui Dubai UAE: he falcon has long been part of the United Arab Emirates cultural heritage and was once an integral part of desert life. Today

be complex during training,Naseer

MERAAS HOLDING LAUNCHES NEW DESTINATION ISLAND ‘LA MER’ AT CITYSCAPE GLOBAL 2014 •Mixed-Use 9.5 Million Sq Feet Beachfront Development Located along Jumeirah Shoreline

falconry is practiced purely as a sport and the skill of a falconer is still highly esteemed and the power of the falcon greatly treasured. Qasr Al Sarab Desert Resort by Anantara’s expert falconer, Naseer Muhammad Abdul Latif is proud to show off his amazing skills as he take guests on the historic journey of falconry that started over two millenniums ago.Naseer has had a passion for birds from a very young age when he used to look after his brother’s pigeons and parrots at home. While working on a farm, Naseer helped feed the local falcons and started training them during his free time. When the farm owner saw his interest and enthusiasm around the birds, he offered him the opportunity to go through proper training to become a c o n n o i s s e u r falconer.The training of a falcon has not changed for centuries a leather hood is used to cover the falcon’s eyes and the bird is fed only small portions.The falconer names his new bird in the first few weeks and remains with the bird constantly so he gets comfortable with his owner.Falcons are wild, fast and aggressive birds so finding the right balance between patience, time and effort can sometimes

explains.For example, during the initial first few weeks if I release the bird and push him to fly while he is not hungry, chances are he might not come back to me, so training requires a great level of e x p e r t i s e a n d

understanding to master the bird.Exercising such a free creature often turns into an adventure in itself, and Naseer has a lot of stories to share on the subject, “During the early stages of my training, I had to walk for many kilometres in the sand dunes to find the falcon that I had just released, and try to convince him to come back to me. Sometimes, you just have to accept that he won’t come back, that’s one of the risks.However, when Naseer watches his falcon’s soar before guests at Qasr Al Sarab Desert Resort, showcasing their incredible speed of 320 kilometres per hour and leaving the viewers in awe, he could not be more p r o u d o f h i s accomplishment as Anantara’s Chief Falconer.

IHCC WINS TWO AWARDS AT SINGAPORE HR AWARDS 2014 By Qadeer Ahmad Siddiqui Dubai UAE: HCC, a leading turnkey solutions provider that specializes in healthcare, education and mixed-use projects in the Middle East and Africa, has bagged two gongs at the Singapore HR Awards 2014 for Quality Work-Life, Physical and Mental WellBeing, as well as

Manpower Planning and Resourcing. The two awards validate IHCC’s commitment to continually invest in best-in-class HR practices and promote people excellence towards enhancing productivity while meeting the region’s objective of creating a vibrant human capital base. Organized annually by the Singapore Human Resources Institute (SHRI), the Singapore HR Awards celebrate leading organizations and HR practitioners in their drive

to integrate impactful human capital strategies. The signature event recognizes leading

organizational HR practices and honors the exemplary efforts of CEOs, as well as entrepreneurs, professionals and executives in the HR domain. Commenting on the award, Sultan Sobhi Batterjee, CEO – IHCC, said At IHCC, we are continuously pushing to improve our standards and competencies in our HR practices across all of our operating regions. Industry distinctions such as the Singapore HR Awards 2014 reaffirm our commitment to shaping quality construction projects in the region at large. We are particularly p r o u d o f t h i s accomplishment as it places us among esteemed stalwarts in the field.

By Qadeer Ahmad Siddiqui Dubai UAE: ubai-based real estate development company, Meraas Holding, today launched ‘La Mer’, a mixed-use development that will take shape in Dubai's exclusive beachfront district Jumeirah in the vicinity of Pearl Jumeirah Island. Construction of “La Mer” is set to commence in Q4 2014.Conceptualized to integrate a minimalist and contemporary design, La Mer’s pristine location will ensure uninterrupted views of the Arabian Gulf and Dubai's iconic skyline. The development will spread across 9.5 million square feet of existing and reclaimed land. Comprising four distinct zones - the beach, a leisure and entertainment hub, North Island, and South Island - ‘La Mer’ will feature commercial, leisure, residential and hospitality components. The

announcement was made at Cityscape Global 2014, the region’s leading real estate event running from September 21-23 at the Dubai World Trade Centre.His Excellency Abdulla Al Habbai, Group Chairman, Meraas Holding, said: “Meraas Holding is committed to play a vital role i n developing ke y D u b a i entertainme n t a n d touristic projects in line with Dubai’s Tourism Vision 2020, which under the directives of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, sets the guidelines for Dubai to attract 20 million in 2020 by being the preferred tourist destination.. Our feasibility

MIDDLE EAST MEGA EVENTS TURN UP DEMAND FOR AUDIOVISUAL MARKET Technology Enhances Fan Experience for Concerts, Tourism,Sporting Events By Qadeer Ahmad Siddiqui Dubai UAE: ega events like World Expo 2020 in Dubai and the 2022 FIFA World Cup Qatar are turning up the Middle East’s market for audiovisual technology, trade association InfoComm International has announced.In the audiovisual market, the venues and events sector is among the fastest-growing in the Middle East and Africa, and is set to grow by 61 percent from USD 190 million in 2012 to USD 306 million in 2016, according to a recent report from InfoComm International.From sight lines t o conces s i o n lines to sound, every aspect o f a stadiu m or music venue influences the experience of the audience,” said Mr. Ratish Pandey, General Manager, India, Middle East & Africa, Bose UAE Trading LLC. “The region’s growth in entertainment demands custom solutions for a new performance standard.The Middle East and Africa is one of the world’s fastest-growing audiovisual markets, set to reach USD 4.63 billion by 2016, according to InfoComm International. Concerts, tourism, and sporting events are driving audiovisual growth across the Middle East and Africa, requiring automated solutions from advertising and in-game TV feeds, to venue security,” said Vincent Philippo, Regional Director, Crestron Middle East.The Middle East has long been at the forefront of innovation in audio visual technologies with integrators in the region looking to install the very best technologies and being focussed on quality,” Steve Scorse, Vice President Europe, Middle East & Africa, SiliconCore Technology, which will launch in Dubai the Lavender 1.2mm pixel pitch, the highest resolution LED

studies have confirmed that La Mer will be one on the projects which will positively contribute to Dubai’s economy and set new global benchmarks for beachfront developments.The project will innovatively combine upscale living with distinctive retail and leisure attractions, an integrated outdoor living environment a n d engaging b e a c h activities. La Mer will emerge as a world-class destination in the heart of Jumeirah.On North Island and South Island, La Mer will include fully integrated residential neighborhoods that comprise a total of 688 apartments and villas as well as a 160-key hotel to meet the expected influx of tourists. The project will also launch a range of retail and F&B concepts,

INFINITI WELCOMES THE ARRIVAL OF THE QX70S ELITE SPORT IN THE MIDDLE EAST By Qadeer Ahmad Siddiqui Dubai UAE: nfiniti Middle East has recently unveiled the Infiniti QX70S Elite Sport in the region. Unmistakeably QX70 yet distinctively different, the Infiniti QX70S Elite Sport is combining sports-car style and performance with SUV stance and toughness, the QX70S Elite Sport raises the bar with a stunning array of sports styling.As part of the launch, Infiniti has introduced the QX70S Elite Sport through an innovative mall display concept that highlights the three characteristics of the car that Infiniti likes to call the (S) Factor: Sport, Style and Sensation. Through a road show that began in Dubai and will end in The Kingdom of Saudi Arabia, the activation is giving consumers an opportunity to find out more about the model by getting up close and personal with the (S) Factor.Appearing at The Avenues mall, in Kuwait last weekend, Francois Habchi, renowned presenter of MBC Action’s ‘Driven’,reviewed the brand new QX70S Elite Sport with the public, allowing them a first-hand opportunity to experience the (S) Factor, in a setting familiar to the TV programbut with fan participation.The next scheduled location for the roadshow is the Red Sea Mall from 12th-18th of October in Jeddah, Kingdom of Saudi Arabia.As part of a social media competition, participants at the event and fans on Facebook are being encouraged to demonstrate their journalism skills and record their reviews about the QX70S Elite Sport through a dedicated application on Infiniti’s Facebook facebook.com/InfinitiMiddleE ast page.The reviews are inspired by ‘Driven’, which is a weekly, cutting edge, credible “magazine” format car-show that satisfies the insatiable appetite of die hard car enthusiasts, broadcast on MBC Action. One winner from Dubai, Kuwait and The Kingdom of Saudi Arabia will

Display.Sporting events are also driving growth in the Middle East, including

traditional races, the Formula One Abu Dhabi Grand Prix, and world-class sporting matches from cricket to football.Middle East sports fans don’t want to miss the action, or lose details, and demand high-quality audiovisual solutions,’’ said Richard Tan, Executive Director, InfoComm Asia Pte Ltd. From scoreboards to viewing screens, the best sporting tournaments deserve the best technology.’Helping the region’s audiovisual professionals and distributors understand market opportunities is InfoComm MEA 2014, the r e g i o n ’s l e a d i n g t r a d e exhibition and summit on the a u d i o v i s u a l market.Organised by InfoComm Asia and the Dubai World Trade Centre, InfoComm MEA 2014 will host more than 200 manufacturers and suppliers from 30 countries. Visitors can see a multitude of the latest technology solutions, includingaudiovisual, public address, command and control, digital signage, interactive touch screen, imaging and simulation, multimedia presentation, and security.InfoComm MEA 2014, held under the theme of “See. Hear. Touch. The Future of Your Business.” returns for a fourth year, from 13-16 October 2014, and will be co-located at GITEX Technology Week 2014 at the Dubai World Trade Centre.

some of which will mark their foray into Dubai. Centrally located, the core value of the project is its leisure and entertainment hub that adds a whole new dimension through its offerings that focus on water play, beach sports in addition to skate boarding, outside gymnasia and youth activities. As part of its leisure and entertainment component, the project will additionally include two marinas for yachts, and a park.The existing beaches are to be redeveloped in order to offer improved high quality beach amenities to Dubai’s resident community and visitors. Meraas Holding is a Dubai-based real estate company with operations and assets in the UAE and overseas. The company operates with a mission to create integrated masterplanned communities that embody global standards of sustainability and quality.

be selected by Francois Habchi and the Infiniti Middle East management team at the end of October. The 3 winners will be invited to Dubai and they will get the opportunity to test drive an Infiniti QX70S Elite Sport and appear in a special ‘Driven’ episode in which their own reviews will be aired on MBC Action. Main highlights of the Infiniti QX70S Elite Sport: •The exterior:Head-turning exterior additions include dark chrome detailing on the frontgrill, lamp housings, fog lights, air vents, side sills, door molding, rear number plate finisher and painted black roof rails. The dark detailing endows the shapely body w i t h a technical finish that perfectly complements the car’s seductive character. The headlights have a new smoked finish while wheels for the QX70S Elite Sport are 21-inch sixspoke alloys finished in black, to match the black roof rails and black mirrors. •The Interior: The appealing interior of the QX70S Elite Sport include black lacquer trim, which is visible on the doors and centre console in addition to the seamless purple stitching seen on the sport seats, steering wheel and door trims which perfectly conveys the look and feel of both luxury and sporty performance. The QX70S Elite Sport seats are equipped with all types of support reaching from the side to the driver’s shoulders to thighs making it a perfect addition to the in-command feel of a true sporty car. •The performance:Born to perform, the QX70S Elite Sport is an adrenaline-fuelled pleasure to drive. The 3.7-litre V6 petrol engine delivers an extraordinary 329 horsepower and 360 Nm torque, while Intelligent All Wheel Drive ensures cornering is both intuitive and responsive.Infiniti QX70S Elite Sport is now available across all markets of coverage in the Middle East

Azad News UAE22-30September 2014,28 Dhul-Qi'dah 4Shawaal1435

Fg4 WOMAN UNVEILS THEIR FIRST FLAGSHIP STORE IN THE UAE By Qadeer Ahmad Siddiqui Dubai UAE: G4 Woman, UK’s leading retail brand designed by fashion guru George Davies, brings international fashion experience to the city with the launch of its very first store in Arabian Center, today. With 200 square meters of selling space, FG4 concept store aims to make the store more inviting, inspiring and easy to shop for customers, with an exciting new feel for the region.Commenting on the occasion, George Davies international fashion designer shared,We’re proud to have unveiled our new flagship store today, located at one of Dubai’s most popular shopping destinations. We are incredibly excited and are sure it will be as well received as our FG4 children’s outlet that was launched earlier in March this year.Further to the launch, the brand previewed a stunning Autumn Winter collection through an extraordinary fashion show, attended by media, VIP style savvy and the design genius Mr. George Davies himself. The beauty and c o n t e m p o r a r y sophistication of one of the world’s most celebrated cities, London, was recreated in a glamorous runway setting to showcase the latest chic edition from FG4 Woman.The FG4 Woman

range, features the season’s most covetable key pieces and trends, inspired by the nature and the cold spell. Stretching style options from weekdays to the weekends, the collection boasts George Davies’ eye for contemporary style with a fresh blend of artistic designs and bold hues. Attractively priced between AED 50 to 450, the color palette of the collection is beautifully crafted with lightweight fabrics and texture for an effortless transition from the warmer months. George Davies further added, “With this new collection, we wanted to push the fashion boundaries through the use of contemporary design elements along with exclusive product detailing. We sought to take fashion to chic new dimensions by composing true style staples that will work for women living in the UAE with a busy lifestyle and help them with their style transitions from autumn through the season change.Through every element of this fall collection, George Davies empowers the modern woman with confidence in her sense of style. With the launch of the new store, fashion-lovers will be sure to find everything they need to complete their head-to-toe look. For further information, please log on to: http://www.fg4.biz/fashion/

AL MANSOURI, US SECRETARY OF COMMERCE DISCUSS WAYS TO STEP-UP TRADE RELATIONS By Qadeer Ahmad Siddiqui Dubai UAE: is Excellency Sultan Bin Saeed Al Mansouri, Minister of Economy, and US Secretary of Commerce, Penny Pritzker, have explored ways to

profile US delegation visited the country.His Excellency Al Mansouri said:Today the UAE is considered an ideal trading partner and destination for doing business by c o m p a n i e s a n d entrepreneurs due to its

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MIDDLE EAST’S SMART CITIES SECURED BY AUDIOVISUAL TECHNOLOGY World-Class Security Systems Needed for Megaevents, Infrastructure Projects By Qadeer Ahmad Siddiqui Dubai UAE: mart Cities will help to nearly double the region’s spending on government-related audiovisual technology by

2016, according to trade b o d y I n f o C o m m International. Smart Cities are rising across the region, including the UAE’s Dubai Smart City and Masdar City, the Kingdom of Saudi Arabia’s four Economic Cities, and Qatar ’s Lusail City.By leveraging sensors in objects connected to citywide networks, Smart Cities often focus on connected benefits across daily life like transportation, utilities, and healthcare.At the same time, megaevents like Dubai World Expo 2020 and 2022 FIFA World Cup Q a t a r, a n d m a s s i v e infrastructure projects, are driving Smart Cities to deploy world-class security systems, including CCTV systems, control rooms, and c o n f e r e n c i n g systems.Infrastructure developments across the Middle East and Africa are in part boosting government and military spending on audiovisual solutions is projected to grow by 74 percent from USD 441 million in 2012 to USD 722 million in 2016, according to I n f o C o m m International.Technology will be the foundation for Smart Cities of the future – from securing smart grids, to control technology, and e n v i r o n m e n t a l sustainability,” said David L i m , P r o j e c t D i r e c t o r,

InfoComm Asia Pte Ltd. “Security is vital in Smart Cities of the near future, and collaboration solutions are necessary to make splitsecond decisions between control rooms and on-theground security personnel. Helping governme n t agencies source the audiovisua l solutions that meet t h e i r security needs is InfoComm MEA, the region’s leading trade exhibition and summit on the audiovisual market, o r g a n i s e d b y InfoCommAsia and the Dubai World Trade Centre.No two Smart Cities are alike – each one requires world-class customized control systems that can evolve to meet the needs of professional a u d i o v i s u a l applications,added Lim. Frost & Sullivan estimates the global market potential in smart cities could be USD 1.5 trillion by 2020, including infrastructure development, technology integration and security services.InfoComm MEA 2014, held under the theme of “See. Hear. Touch. T h e F u t u r e o f Yo u r Business.” returns for a fourth year, from 13-16 October 2014, and will be co-located at GITEX Technology Week 2014 at the Dubai World Trade Centre.

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ANANTARA RESIDENCES’ TARGETS BESPOKE INVESTORS WITH FIVE-STAR GUARANTEE ON LIMITED RELEASE AT CITYSCAPE UAE luxury developer Seven Tides to release 20 one and two-bed units at show with 8% guaranteed return under five-star hotel managed scheme By Qadeer Ahmad Siddiqui Dubai UAE: nvestors looking for an assured return on their investment, will have the opportunity to snap up one and or two-bedroom apartments, within the much sought-after luxury Anantara Residences The Palm Jumeirah community developed by Seven Tides at the Cityscape Global exhibition which opens

t o m o r r o w. T h e l u x u r y developer plans to release just 20 of the one and twobed apartments in the South Residences to potential investors for a starting price of AED 2.8 million apiece, with Seven Tides guaranteeing an 8% annual return on investment.This limited release is aimed specifically at independent bespoke investors, who want a guaranteed minimum return, for a modest capital outlay. Besides the ROI, investors are also secure in the knowledge that their property is being maintained to five-star standards, supporting capital appreciation,” said Abdulla Bin Sulayem, CEO, Seven Tides.Under the five-star hotel management programme, the Anantara Dubai The Palm Resort & Spa, cleans and services the apartment and manages guest reservations to maximise potential revenue opportunities. Guests or tenants also have exclusive access to the hotel facilities available include a gym, 107,600-square feet of temperature controlled lagoon pools, a signature

spa plus six dining and e n t e r t a i n m e n t venues.Seven Tides, in conjunction with real estate experts Asteco, conducted research last year to compare the ROI between a conventional buy-to-let investment on the Palm Jumeirah and the Anantara buy-to-let management programme.The research showed that a hotel room (or residence with access to five-star hotel resort facilities) could generate as much as AED 190,200, almost double the AED 100,000 annual rent a Shoreline apartment realises.Of course the actual figures have changed since last year, but the percentages have not. Investors can still easily realise over 8% return on investment, not to mention

the capital appreciation, which according to Asteco’s H2 research has grown by 31% over the 12 months to the end of June 2014. So we are confident that our guarantee is credible, realistic and ultimately achievable,” added Bin Sulayem. Anantara Residences is a collection of 442 luxury apartments and 14 penthouses are fronted by a private stretch of white sand beach with all residences enjoying spectacular panoramic views of the Arabian Gulf, Atlantis hotel, Burj Al Arab and the Dubai Marina skyline.Visit the Anantara Residences Dubai The Palm at Cityscape – Hall 2, Stand # 2B35

AZIZI DEVELOPMENTS TO FEATURE PROMINENTLY IN CITYSCAPE GLOBAL 2014 By Qadeer Ahmad Siddiqui Dubai UAE: ne of UAE’s largest independent developer Azizi Developments, a sister concern of Azizi investment and a business arm of Azizi Holding will showcase a series of its latest development portfolio at the forthcoming Cityscape Global 2014.Azizi Developments stand at Cityscape will reflect the developer's strategic focus on providing not only the most affordable project but also a holistic luxury experience across all hospitality, residential, hospitality and leisure developments.This year will be very different to anything we have ever done before at Cityscape. As a company, Azizi Developments is taking the affordable luxury experience to a whole new level. Cityscape will give us an opportunity to show people firsthand what we mean by that,said Mohsen Kamel, chief executive of Azizi Developments, said in a statement ahead of the

strengthen bilateral relations among the friendly countries in the areas of trade and investment.His Excellency Al Mansouri offered his

American counterpart an overview of the UAE’s economy and its accomplishments. The Minister said it was a matter of pride for every UAE citizen and resident that the country has managed in record time to become a competitive power on par with key developed countries, as per the global economic and development indicators issued by the United Nations, International Monetary Fund and World Economic Forum.The UAE Minister’s remarks came at a meeting with Secretary Pritker in her office, in Washington, D.C. His Excellency Al Mansouri is presently leading a high-level trade delegation on a multi-city tour from September 2027. The two ministers earlier met in March 2014 in the UAE when a high

enabling business environment, flexible legislations and stringent regulations that ensure security of investments for the business sector. Our p o l i c y o f e c o n o m i c openness has helped assure foreign investors and helped strengthen the country’s position on the global economic and trade map.His Excellency Al Mansouri pointed out that the US is the fourth non-oil trading partner to the UAE. Volume of bilateral trade stood at US$26.9 billion

mega annual event.The company caters to the construction and the real estate sectors in the UAE and strategically develops properties to increase future growth while minimizing financial risk. The company has a diverse portfolio of freehold properties in AlFurjan, Palm Jumeirah and Dubai Health Care City.The three-day Cityscape Global

new benchmark for affordable residential development in the UAE, and their range of display at Cityscape will reflect that.Some of Azizi Devlopments projects at the event will include Iris, Liatris at al furjan, Yasamine and Feirouz, also in Al Furjan, a residential property development by Nakheel near the Palm in Jebel

taking place on 21 to 23rd September is a major event on Azizi Developments calendar and it will showcase five of its ongoing projects that are valued at AED 675 million. The company has been participating in various real estate exhibitions along with Cityscape Global.Azizi Developments is one of the most highly regarded developers in the country. The company have set a

Ali.Cityscape comes less than one month after Azizi launched ‘Azizi. Iris residence" We are expecting a lot of interest in t h i s p a r t i c u l a r development,Mohsen said.We have launched 5 major projects during last three months and launching another three more projects during and after cityscape global, mohsen said.Azizi Developments main focus for the past one year has

been delivery of affordable property within the time framework, and the developer's stand at Cityscape this year will strongly convey that message. Azizi is one of a handful of Dubai developers that has still been building and delivering to customers during the downturn.All the projects in Dubai are escrow compliant, and meets the RERA requirements, he added.The construction already been started on these two project and will be completed by the fourth q u a r t e r o f 2015,Mohsen.Mohsen said that Azizi Developments has a strategic vision of contributing positively to the UAE residential market by developing stylish and highend properties with affordable prices. The company has planned to deliver more than 1,500 residential units and 2100 hotel apartment keys till 2020,” he said.For more information about the company please visit: www.azizidevelopments.co m

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EXCITING NEW KARAOKE PLAYER FROM MEDIACOM MediaCom all set to launch its MCI 6200-TW Premium Karaoke player at Gitex By Qadeer Ahmad Siddiqui Dubai UAE: araoke-maker MediaCom is launching its muchanticipated MCI 6200-TW Premium Karaoke player at the forthcoming edition of Gitex consumer electronics show in Dubai. The latest generation of karaoke player c o m e s w i t h w e b downlo adable conven ience and is t h e ultimat e HD family enterta inment device. Boasting the largest library of songs in English, Arabic, Tagalog, Hindi, Malayalam, Tamil, Urdu and several other languages, MCI 6200-TW Premium also allows users to download their own karaoke tracks from the internet and s i n g t h e i r favorite songs on the unit. It support s 22,000 songs; can record 50 studio-sound quality songs and reserve 100 songs. One can have upto 150 favorite songs. The receiver and microphone is portable and weighs 164g and 131g r e s p e c t i v e l y. T h e system comes with two wireless microphones paired with the main player for a complete karaoke experience. Several hi-tech new features such as double Live Scoring enhance the entertainment value even

further, while its HD output ensures the users get the best audio-visual singing experience. It includes the following accessories – 2 Wireless Microphones, one receiver, an AV cable, a USB cable, one power adapter, a remote control, a microphone stand, an SD card, an HDMI cable, and 3 fabric bags for 2 mics + all accesories.The MCI 6200TW Premium features a lightweight construction making it truly portable and an ideal gift to send to the loved ones back home.We are very excited about the launch of MCI 6200-TW Premium, it’s a truly cutting edge device and the ultimate tool for family and friends to bond together. It comes packed with highly advanced technological improvements, functionality and more capacity to keep everyone entertained.says Suresh K u m a r, G M M e d i a c o m According to Renato Pascual, Managing Director MediaCom, “this is the best karaoke player on the planet, today.The system comes with a full one year warranty (although MediaCom will continue to service its customers beyond that period with more functions and upgrades) and will be priced at a budget-friendly

AED 1,195 only at Gitex and at all major dealer outlets like Sharaf DG, Emax, Jacky’s, Jumbo, Plug-Ins and E-City and MediaCom’s own outlets in Karama and Abu Dhabi.

ESMA TO ANNOUNCE NEW ROAD SAFETY REGULATIONS IN UAE • 85% of accidents in UAE are caused by over speeding • “The UAE ranks amongst the world’s most unsafe roads”, says WHO By Qadeer Ahmad Siddiqui Dubai UAE: urther to the law passed last year making speed limiters a mandate for commercial vehicles, Emirates Authority for Standardization & Metrology (ESMA) will be soon issuing another notice further to strengthen the existing regulations. Reported accidents were reduced by 40% over the last year, soon after the order was made mandatory on 100+ types of vehicles including mini-passenger buses like Toyota Hiace, Nissan Urvan, Hyundai H1 etc. As per sources from ESMA, the new regulations are going to be targeted to further reduce the recorded accidents by a substantial percent and ensure a well monitored road discipline, working towards Dubai’s vision of zero deaths due to accidents by 2020.Studies from the World Health Organisation (WHO) have shown that the UAE is the most unsafe when it comes to road safety. As per a recent report issued by

annual registration and UAE residents can expect more stringent guidelines this year. The law also made it mandatory for school buses to have speed limiters has impacted more than 253,000 pupils in Dubai who are served by more than 3,000 buses. School buses were already required to have speed control systems limiting them to 80 km/h. Overall, the initiative has been a great success in 2013 and has also seen significant improvement in the 2014.A reliable source from ESMA stated, “ESMA’s new set of commandments will cause a significant impact to the road safety situation in the UAE. The upcoming regulation will highlight the responsibilities of the competent authorities in further identifying the categories and types of vehicles required to be installed with speed limiters. We intend to reduce the accidents by a large percent again in the coming years.Recent figures suggest that about 85% of accidents are caused by

Dubai Police, the first half of 2014 saw 788 road accidents, with 1214 injuries and 106 road deaths. The numbers are brought down by when compared to the year of 2013 which saw 1555 road accidents, 2506 injuries and causing 160 deaths. As per the previous law set, those vehicles that do not have a speed limiter installed will not get a pass certificate necessary for renewal of

o v e r s p e e d i n g . Consequences of over speeding pose a threat to other motorists, while some of the reasons include running late to reach the destination, driving for long periods of time, lack of sleep and focus. It is important to consider the consequences of over speeding before making a decision that affects the well-being of other citizens.

THE BEACH HOSTS ‘THE DISTINGUISHED GENTLEMAN'S RIDE’ TO RAISE AWARENESS ON PROSTATE CANCER •Offers Photo Opportunities with Riders and Invites Public to Donate to Cause By Qadeer Ahmad Siddiqui Dubai UAE: HE BEACH, opposite JBR, is set to host the grand finale of Dubai’s chapter of ‘The Distinguished Gentleman’s Ride’ a worldwide movement where vintage enthusiasts across 250 cities simultaneously participate to raise money for prostate cancer research. The annual event will return to Dubai on 28

(AED98.7billion) in 2013. The UAE currently hosts over 1,000 US companies, while over 60,000 US citizens reside and work in the UAE.

September, with participants dressed in dapper wear for a thrilling

ride on classic-styled bikes. The men will finish their journey at THE BEACH Piazza and pose for photos with the public along with their retro motorcycles. The

event scheduled from 10.00pm-11:00pm urges Dubai residents to donate to the cause as well as sponsor one of the participating riders.The D i s t i n g u i s h e d Gentleman’s Ride is part of a global campaign to raise awareness about prostate cancer, a condition that affects over 1.2 million men worldwide. This year, the initiative aims to raise US $1,000,000.00 worldwide.

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DUBAI TARGETS UP TO 50 PER CENT REDUCTION IN ENERGY CONSUMPTION FOR OUTDOOR LIGHTING BY 2030 Dubai Supreme Council of Energy to spotlight new sustainability programme at Light Middle East Conference 2014 22-30September 2014,28 Dhul-Qi'dah 4 Shawaal1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Edition 63 Pg3

MOHAMMED BIN RASHID SCHOOL OF GOVERNMENT HOSTS TALK ON IMPACT OF INTERNET OF EVERYTHING ON SMART CITIES •Addresses modern world challenges and role technology plays •Discussions were held on demand for energy, protecting the environment, promoting the economy and social demographics By Qadeer Ahmad Siddiqui Dubai UAE: ohammed Bin Rashid S c h o o l o f G o v e r n m e n t (MBRSG), a research and teaching institution focusing on public policy in the Arab world, today hosted a lecture titled ‘The Internet of Everything: Smart Cities and Beyond’ for decision makers in the public and private sector. Dr Bassem Younis, Director of Business Development, MBRSG, opened the session highlighting the achievements of Dubai and the wider UAE in the technology domain. He

cited Dubai Internet City and the UAE’s e-government initiative as early success stories in setting the pace for rapid technological adoption. Following his address, esteemed guest speaker Wim E l f r i n k , E x e c u t i v e Vi c e President of Industry Solutions and Chief Globalization Officer at Cisco Systems Inc, outlined some of the challenges that the world is likely to face on the economic, environmental and social front. With reference to the economic and environmental landscape, he pointed out that the global demand for energy would increase by 40% by 2030. On the social level, he mentioned population growth as another challenge with the UAE itself set to grow to 15.4 million by 2030, registering a 411% increase from the year 2000. H e a l so said the high percentage of senior people would cause further concerns with one fifth of the world’s population featuring in the above 60 age bracket by the year 2050 and forming more than one third of the population of countries like Japan and Germany. Given such projections, Elfrink said the world has no alternative but to seriously consider the development of smart cities that has the wherewithal to efficiently overcome the challenges.Presenting an overview of the development of Internet from its humble beginning to becoming the Internet of everything, Elfrink said that by the year 2020, the world will be home to nearly 7.6 billion humans, many of

them connected to the internet. The world will also have some 50 billion devices wired to the internet. Elfrink a d d e d : W i t h t h e unprecedented connectivity to the internet, 90% of data that exists today was created in the last two years. Interestingly, more new data has been generated since 2012 than the last 5,000 years. With this huge expansion in connectivity, we are soon to face a rise in innovation and stream of new industries, leading to competition between cities. These new modern cities will be sustainable only if they integrate next generation smart technologies into the urban infrastructure. Elfrink pointed out that the Internet of Everything could generate an estimated US$6.9 billion of value to public sectors in the UAE in sectors such as transport, e n e r g y, e d u c a t i o n , a n d construction among others. Highlighting the role of the internet in sustainable development, reduction of energy costs, creation of jobs and new industries, he substantiated his point with current smart city examples such as Barcelona, Hamburg, Nice, and Amsterdam.Dr Ali Sebaa Al Marri, Executive President, MBRSG, said: “Mohammed Bin Rashid School of Government is committed to supporting the UAE leadership’s vision of creating a knowledge ecosystem. Today’s session on the potential of the internet and its implications on smart cities has been a valuable learning experience. We thank Wim Elfrink for his insights and projections for the future.Mohammed Bin Rashid School of Government is committed to promoting good governance through e n h a n c i n g t h e r e g i o n ’s capacity for effective public policy. The School uses a fourpronged approach, which includes applied research in public policy and management, academic programs in public policy and administration, executive education programs and knowledge forums for scholars and policy makers.

CELEBRATE A JOYOUS EID AT TILAL LIWA HOTEL Exciting package to bring families and friends together during the holy festive season By Qadeer Ahmad Siddiqui Dubai UAE: ilal Liwa Hotel, a secluded hideaway leisure resort perched on the edge of Rub Al Khalil Desert in Abu Dhabi’s Empty Quarter, is set to celebrate Eid Al Adha with an exciting room package to bring families and friends together during the holy festive season.Tilal Liwa Hotel is the ideal family destination with its impressive and elegant facilities combined with the warmth of an opulent Arabian hospitality. As the whole region marks the occasion which is a time for traditions and togetherness, staying at Tilal Liwa Hotel is sure to bring memorable experience.The Eid Al Adha package starts from AED540 per night and includes stay on single or double occupancy with buffet breakfast for two

adults and two children below 12 years, 20% discounts on food & beverage and free access to a wide variety of recreational facilities. The promotion runs from 3rd to 10th October 2014.Khaled Sharabassy, General Manager, said: “Tilal Liwa Hotel shares the excitement of the Eid Ad Adha celebration as we wish Eid Mubarak all our families and friends. We would like to welcome visitors from around the globe to Tilal Liwa Hotel and experience Arabian hospitality and tradition during the holy occasion.The room package is subject to 10% service charge and 6% tourism fee. For more information, please contact Tilal Liwa Hotel at +971 2 894 6111, send an email to reservations.tilal@danathotel s . c o m o r v i s i t www.danathotels.com

By Qadeer Ahmad Siddiqui Dubai UAE: ubai is on track to meet ambitious energy conservation goals, with projects underway to achieve up to 50 per cent reduction in energy consumption for outdoor lighting by 2030, a government official has c o n f i r m e d t o d a y. T h e sustainabi lity push is driven by the Dubai Supreme Council of Energy (DSCE) under the D u b a i Outdoor Lighting Programme, which is part of the overarching Dubai Integrated Energy Strategy 2030 and its Demand Side Manage-ment segment. Faisal Ali Hassan Rashid, Director of Demand Side

Management at the DSCE, will shed light on the goals set under the programme and the means by which they will be achieved, when he delivers the opening presentation at the upcoming Light Middle East Conference.Rashid said that the DSCE envisions a saving of up to 300 Gwh of energy consumption by 2030 through a comprehensive programme of replacing current lighting s y s t e m s w i t h environmentally friendly LED lamps, and a stringent switch-off policy which will minimise energy wastage.The programme will see the Dubai Road and Transport Authority (RTA) retrofit up to 75 per cent of Dubai's existing street lights with LEDs, while at the same time implement a switch-off policy across the Emirate's residential streets. Meanwhile lights at Dubai's parks and public promenades are being limited to a six-hour usage period and will be totally replaced by LEDs and other environmentally-friendly lighting systems by 2030.The Dubai Outdoor Lighting Programme will deliver tangible electricity savings and introduce modern technology, thus making an integral contribution to ensuring the city's sustainable future,” said Rashid.The programme is a part of D u b a i’s D e m a n d S i d e Management for the Dubai Integrated Energy Strategy 2030, which aims to achieve a 30 per cent reduction in energy by 2030 comparing to business as usual. So far, the switch-off initiative is being implemented in some of Dubai’s residential areas and is delivering savings. Installations of LED lights are also being piloted to determine modalities of implementation across the city.Taking place from 4-5 November at the Dubai International Convention Centre, the Light Middle East Conference is a feature of Light Middle East, the region’s premier trade event for lighting design and

technology.The two-day summit will spotlight key issues affecting the regional lighting industry, featuring a high-powered panel of international and regional lighting experts sharing key insights on the way ahead for the industry.Added Rashid:The Light Middle

East Conference is an excellent reference point for lighting industry professionals, enabling them to learn the latest industry trends. The Dubai Supreme Council of Energy is delighted to be taking part and we look forward to interacting with both regional and international lighting consultants.Ahmed Pauwels, CEO of Epoc Messe Frankfurt, the organiser of Light Middle East, said: “By providing a platform for leading lighting industry leaders and industry experts, the Light Middle East Conference along with Light Middle East play a significant role in promoting the overall development of the industry in the region.A s the Middle E a s t gains in promine nce as a global lighting market, i t i s important that industryspanning events such as Light Middle East reflect the growing international trends across the region.Featuring more than 275 exhibitors from over 25 countries, Light Middle East exhibition will take place from November 3 to 5, 2014.Many of the top lighting manufacturers and consultants from across the world have already signed up for the three-day event, including Apollo Lighting, Artemide, Atex, Halophane, Hess, LG, Linea Light, Osram, Regiolux, Rovasi, Targetti, Trilux, and Martin by Harman.With wide support from industry associations and regional authorities, Light Middle East offers a comprehensive interactive platform for manufacturers, architects, designers, consultants, engineers, construction companies, hospitality industry professionals, government officials and more.Prominent among the attractions at this year’s 9th edition will be the Future Zone, an exciting showcase of futuristic products and technology, cutting-edge design and trends from some of the leading international manufacturers and designers.Light Middle East 2014 will also feature the popular Light Middle East Awards, designed to celebrate excellence in lighting design. The Awards will recognise some of the region’s leading lighting projects across 12 categories. Nomi-nated entries will be judged by a panel of renowned lighting design experts, with the deadline for entries set for 31st August 2014.

DRIVING DIRECT BOOKINGS AND INCREASING REVENUE 28 – 30 September 2014: Dubai World Trade Centre By Qadeer Ahmad Siddiqui Dubai UAE: ith ongoing digital advances in social media and the way that travel bookings are influenced, Martin Kubler - opening keynote speaker at The Hotel Show Dubai on 30 September will highlight how to directly reach target audiences online, highlighting success stories from online travel a g e n t s ( O TA s ) a n d revealing what hoteliers can learn from leading websites such as Expedia,Booking.com or Hotels.com.Online travel agency bookings from the Middle East will reach US$3 billion in 2014, representing 17% of total sales, but only 12% of the potential market.Christine Davidson,Event Director at The Hotel Show Dubai comments,“The hotel sector is experiencing significant growth in mobile bookings; smart phones and tablets ensure increasingly digitally savvy travellers are choosing the way they wish to connect with hotels, restaurants and entertainment. We are delighted to welcome Martin Kubler, to the Vision Conference at The Hotel Show Dubai to share insights into attracting direct bookings and i n c r e a s i n g revenues.Traveller behavior patterns and specifically the way purchasing decisions are influenced are increasingly redefined by the ‘Millennial’ generation, who are responsible for driving the need for hoteliers to embrace a new way of attracting and engaging guests.Mr Kubler will also advise that hotels need to adjust the way they take and manage booking requests offline, proposing a more holistic way of driving direct bookings and shifting online booking patterns from OTAs to hotel websites. Kubler says:Hoteliers in the region have talked about driving more direct bookings for a long time, but many have done little more than revamp their websites and

complain about the growing influence of OTAs and the seeming reluctance of travellers to book direct. It’s time to take a more holistic view and work towards a culture change in hotels that combines online and offline efforts to make hotel-controlled booking channels the preferred option for travellers.Mr Kubler will set the scene for The Hotel Show Dubai’s Vision Conference, a senior management level programme of sessions that attracts other international, as well as regional influencers and pioneering thoughtleaders to the stage to share insight. With future Mega Events to be held in the region - such as Dubai’s Expo 2020 and the FIFA World Cup in Qatar in 2022 - creating a wealth of new opportunities in hospitality for the MENA region, the Vision Conference will include live debates, panel discussions, presentations and case studies on definitive topics such as: ‘Women in hospitality leadership’,‘Theme parks and leisure facilities to m e e t g r o w i n g demands’,‘The benefits of sustainability regulations and standards’ and ‘Architecture, build and landscaping for the future’.Christine Davidson, The Hotel Show Dubai Event Director, says: “Travel to the Middle East is expected to grow strongly over the next 10 years, with the region’s strategic location and investment in airports and infrastructure, establishing it as an important Global Hub. The Vision conference will offer 3 days of insight into regional and global trends, issues and success stories in a onestop shop to inspire our audience of hospitality professionals and arm them with the necessary tools and knowledge they will need.For the full event programme and to register to attend The Hotel Show Dubai and the Vision Conference, please visit www.thehotelshow.com.

OFFICINE PANERAI ANNOUNCES ITS PARTICIPATION AT BEIRUT ART WEEK 2014 By Qadeer Ahmad Siddiqui Dubai UAE: talian watchmaker Officine Panerai today announces its strategic partnership with the second edition of Beirut Art Week (part of Beirut Art Fair) which is scheduled, from the 17th to the 24th of September 2014 at Solidere Dowtown Beirut.Throughout the week, contemporary art masterpieces designed by Nayla Romanos Ilya, a well renowned and distinctive

leading artist, will be exhibited at the Panerai Boutique in Beirut Souks. Nayla’s studies range between architecture and design both in Lebanon & Paris. She worked on numerous interior design and architectural projects in the region, as well as on renovation of buildings in Beirut Central District. In the past, she has cocurated an exhibition showcasing Lebanese designers at the Salon du Meuble, Paris. Her work is always inspired by her Phoenician roots and during this partnership; Nayla will be displaying Noughts & Crosses, a sculpture from The Phoenician Alphabet Series, just outside the Panerai boutique, with additional art pieces at the w i n d o w

display.Commenting on Officine Panerai’s participation at Beirut Art Week, Milvin George, Panerai’s Regional Managing Director said, “Panerai watches are well

DIRECTOR OF THE GENERAL DEPARTMENT OF AIRPORT SECURITY AT DUBAI POLICE TO ADDRESS ON ENHANCED SECURITY OPERATIONS AT EMASS 2014 By Qadeer Ahmad Siddiqui Dubai UAE: rigadier Ali Atiq bin Lahej, Director of the General Department of Airport Security at Dubai Police will deliver a keynote address on three pertinent areas concerning security operations in Dubai airports at the upcoming Emerging Markets Airport Security Summit (EMASS) 2014. He will be highlighting the importance of enhanced security to facilitate modern trade as well as the security challenges posed by an influx of tourism. In providing the best airport experience to its users and meeting the challenges of evolving security threats.As the UAE government plans to invest heavily in aviation-related infrastructure development projects and the emerging markets airports are already earmarked $30 billion for boosting the security at their respective airports, this event will provide an opportunity for over 200 delegates from global aviation security and safety organizations to gather in Dubai to discuss about the challenges, issues, usage of technologies, threats, training, effective practices and meet prospective clients from the aviation security sector.The event will be organized at Le Meridien Hotel at the Airport Road in Dubai from November 26 to 27 2014 by Arabian Reach FZE LLC, where more than 30 global companies will showcase the latest equipment, technologies and demonstrate their capacities and capabilities to support the aviation security.Dubai’s strategic position as a trading hub and especially as a connector between Asian and African markets requires vigilant security processes for trade to take place without facing any difficulties,” pointed out Brigadier Ali Atiq Bin Lahej. “Alongside the growth of business activities, there has been a great increase in Dubai’s tourism traffic so we must follow protocols and maintain security measures. In these challenging times of evolving security threats, it is important to adapt and maintain the highest levels of security.We look forward

KHALAF AHMAD AL HABTOOR RECEIVES THE NEW FRENCH CONSUL GENERAL TO DUBAI By Qadeer Ahmad Siddiqui Dubai UAE: he Chairman of the Al Habtoor Group, Khalaf Ahmad Al Habtoor welcomed the new French Consul General to Dubai, His Excellency Majdi Abed. The meeting took place at the Al Habtoor Group head office on Al Wasl Road on Monday

known for their formidable blend of Italian design and Swiss technology. Being a brand born out of Florence, Panerai has always supported art and cultural activities in many traditions all around the world. Beirut Art Week is an emerging, and upcoming art platform in the region and we are excited to be collaborating with this eclectic platform. Through our participation, Panerai is paying tribute to Lebanon and its charming city of Beirut. Lebanon is and has always been the cultural and intellectual capital of the Arab world enriched with deep rooted traditional patrimonies such as literature, music, food & architecture. We are proud to promote the city’s emerging artists and to showcase our solidarity with the Lebanese artistic scene”.Beirut Art Week brings together high-level art galleries and attracts international visitors, offering more than thirty partners the chance to showcase their latest art in proposed spaces that will be selected by the artistic committee of Beirut Art Fair in partnership with the stores and Solidere.

to welcoming professionals from all over the world to share their experiences, knowledge and technology which will not only enhance the safety and security of the aviation industry here, but will foster global aviation synergy. The emerging markets will play an instrumental role in the further development of global commerce and will be hugely benefited by a stronger aviation industry,” said Brigadier Ali Atiq bin Lahej.Developing markets are seeing airports becoming high-value links for passenger and freight traffic,” said Raj Menon, General Manager, Arabian Reach FZE LLC and organisers of EMASS 2014. “The safety and smooth functioning of these hubs is vital to economic activity especially with air traffic projected to double in the next decade. It is becoming increasingly important to create platforms such as EMASS 2014 where delegates can discuss managing capacity increases with security enhancements through technology, infrastructure and regulation.EMASS has attracted an eminent panel of speakers and top companies providing security services and technologies to the airports with a view to mitigating the threats. They include Ismaeil Mohamed Al Blooshi, Assistant Director General of the Aviation Safety Affairs Sector, UAE General Civil Aviation Authority; Tahir A Qadir, Director General of Sulaimaniyah Airport in Iraq’s Kurdish region; Sufyan Abbas, Controller Av s e c O p e r a t i o n s a t Transguard, Emirates Group; Leigh Orwin, Security Risk Manager at Heathrow Airport Ltd; Ranjith Narayan, Executive Director of Security at Delhi International Airport Ltd a n d Z d e n e k Tr u h l a r, Security Control Senior Manager at Prague Airport.

September 22, 2014.HE Abed was recently appointed as French Consul General in Dubai, replacing HE Eric GiraudTelme. Prior to his post his was Deputy Director of Communications at the Ministry of Foreign Affairs and International Development in Paris. He joined the Foreign Ministry in 1998, and has vast experience in Middle Eastern affairs. His previous positions include stints in Saudi Arabia and Qatar.They discussed the business community in the Dubai in general and the abundance of new projects in the city, including the Group’s projects. Al

Habtoor also discussed the improved economic climate in the United Arab Emirates. The UAE is a land of opportunity. The economy is strong, our

leaders have clear vision, and we at the Al Habtoor Group continue to grow w i t h o u r c o u n t r y. I encourage more French companies to come and do business here.Al Habtoor said,It was a pleasure meeting His Excellency Majdi Abed. We have always had a good relations with the French. We look forward to future collaboration.The Al Habtoor Group is currently building a new landmark in Dubai Al Habtoor City, a multi-use development which will include three-five star hotels on one plot (St. Regis, Westin and W hotel), three residential towers, a marina on the Dubai Water Canal, a European-style boulevard and a permanent Franco Dragone Entertainment water-themed production.

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INTERSEC 2015 TRACKS DOUBLE-DIGIT GROWTH AS MIDDLE EAST AND AFRICA’S APPETITE FOR SECURITY EQUIPMENT SURGES World’s leading security and safety trade fair to feature 300 debut exhibitors, top ten global security companies on board

22-30September 2014,28 Dhul-Qi'dah 4 Shawaal1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Edition 63 Pg4

SHOPPERS TO ENJOY EXTENDED MALL TIMINGS DURING ‘EID IN DUBAI – EID AL ADHA’ By Qadeer Ahmad Siddiqui Dubai UAE: he Dubai Festivals a n d R e t a i l Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), announced today that the prominent shopping malls in Dubai will be extending malls timing during the 7th edition of ‘Eid

in Dubai Eid Al Adha’ celebrations, which will commence on 25th September and go on till 11th October 2014.Aimed at offering both regional and international shoppers the additional convenience of shopping until early hours of morning during the long Eid break, the initiative will be implemented at a series of malls in Dubai including City Centre Diera, City Centre Mirdiff, Mall of Emirates and Dubai Festival City. Eid t i m i n g s i n t h e aforementioned malls will be from 10:00 am to 1:00 am for retail shops, and 10:00 am to 2:00 am for cafés and restaurants on week days, while weekends will see retailers open till 2:00 am and restaurants till 3:00 am. On the same note, Meracto Mall announced that it will extend its shopping hours only from 2nd October to

11th October 2014. Retailers will open from 10:00am to 12:00 midnight on weekdays and till 1:00 am on weekends, w h i l e restaurants i n t h e Italian themed Mall will receive customers from 10:00am to 1:00am on week days, and till 2:00 am on weekends.The extended mall hours will complement “Eid in Dubai” slogan of “United in Celebration” by providing shoppers and their families the opportunity to enjoy the full range of in-mall entertainment and shopping experiences at these shopping centres, including an exciting line-up of familyoriented events for both parents and children and the amazing discounts and promotions that are up for grabs as part of the Eid in Dubai – Eid Al Adha festivities.From a range of designer and sought after brands and stores to shop at, to a wide selection of familyfavourite dining choices, visitors and residents of all nationalities can expect to find everything they need to create memories of a funfilled Eid Al Adha at all of the leading shopping centres of Dubai. Further, donned with lively decorations and interactive in-mall activities organized specially for the festival, the ambience will ensure a thoroughly enjoyable experience for one and all.

STANDARD CHARTERED SEEKS EMIRATI TALENTS AT ITS SECOND UAE NATIONAL JOB FAIR Bank aims to become international employer of choice for local talent by 2020 By Qadeer Ahmad Siddiqui Dubai UAE: tandard Chartered h a s t o d a y commenced (25 September) its second UAE National Job Fair that will be h e l d , a t th e D i a mo n d Ballroom 1 and 2 of The Address Dubai Mall from 09 am to 7 pm. The latest edition is being conducted as part of ongoing efforts to position the Bank as an international employer of choice for local talent capable of driving sustainable business growth by 2020. The dedicated open day a i m s a t identifying a n d recruiting high-calibre U A E Nationals interested to make their careers in the world of banking and finance. The job fair complements the Bank’s active participation in various career fairs for UAE Nationals across the country’s universities. Senior representatives from Standard Chartered will be conducting walk-in interviews with candidates and will be onsite throughout the event to discuss the various roles and responsibilities for current and potential positions across the Bank.Almost half of Standard Chartered’s Emirati employees have been working for the Bank for the past 5 to 10 years. Of the total National workforce, 75 per cent are female and 13 per cent hold senior positions. The Standard Chartered UAE National Job Fair is a key initiative for maintaining and improving these favourable demographics.Commenting on the Bank’s organisation of the event, Mohsin Nathani, CEO, Standard Chartered Bank for UAE, said: After great success of our inaugural UAE Nationals job fair held earlier this year, we

are delighted to be back to recruit local talent interested in making their careers in the exciting world of banking and finance. As an international bank deeply rooted in the UAE, we recognise that developing a robust pipeline of local talent is key to our success in the long run. We provide a world-class work environment while placing great emphasis on the training and development of UAE nationals.Today’s job fair underscores our commitment to this market and I look forward to welcomin g many new UAE nationals to our bank.Rut h McGill, Regional Head of Human Resources - Middle East, North Africa & Pakistan & Head of Human Resources – UAE, Standard Chartered Bank, added:We are always on the lookout for UAE National talent and we continue to actively organise and participate at various recruitment exhibitions and fairs across the country.Through tailored development, career planning, coaching and mentorship, we provide our UAE National employees with an exceptional learning experience and an environment to reach their full potential developing new skills, gaining new insights and understanding how an international business is run”Standard Chartered is fully committed to supporting Emirati students and graduates.Standard Chartered has a number of strategic alliances with several UAE-based organisations and provides a number of training programmes which makes it one of the best employers for UAE Nationals looking for careers in the Banking industry

SCHNEIDER ELECTRIC’S ‘POWER TO THE CLOUD’ EVENT SET TO BOOST REGIONAL SMART TECHNOLOGY DEPLOYMENTS Barcelona City Council CIO Manel Sanroma among Global Experts Set to Share Insights on ‘Making Smart Cities a Reality’ By Qadeer Ahmad Siddiqui Dubai UAE: chneider Electric, a global specialist in energy management, will showcase the deployment of smart mobility, IT, infrastructure and energy solutions across key verticals at its annual

‘Power to the Cloud’ conference and exhibition themed ‘Making Smart Cities a Reality.To take place on 4-5 November at Atlantis-The Palm, the third consecutive edition of the event is anticipated to draw more than 1,500 trade visitors from around the Middle East, Africa, South East Europe and Turkey. A large prefabricated modular datacentre and Schneider Electric’s proposed display for EXPO 2020 will serve as key highlights of the 2,500 square meter exhibition area. In addition, the space will spotlight smart buildings solutions, energy efficient home automation systems, smart public services such as security and mobility, smart grids and integrated cloud management platforms.Keynote addresses by Barcelona City Council CIO Manel Sanroma and global industry experts will set the tone for a series of deliberations on smart technology for urban efficiency within the conference component of the event. Additionally, over 100 regional CIOs and VIPs will participate in an exclusive session to discuss industry trends and latest developments on global s m a r t c i t y deployments.Benoit Dubarle, Country President - UAE, Oman and Pakistan, Schneider Electric, said:

Schneider Electric is committed to implementing world-class smart city executions through our innovations. By converging our partners’ state-of-the-art technology solutions, we strive to bring quality smart products for all verticals in the GCC region. Power to the Cloud 2014, the largest smart city gathering in the MEA region, provides an invaluable platform to discuss the headway made in Schneider Electric’s smart city research and development. We will also reveal our plans for the next phase of implementing Dubai’s vision.” Thierry Chamayou, Vice President Middle East, Africa, Turkey and SouthEast Europe, IT Business, Schneider Electric, said: ‘‘Power to the Cloud 2013 attracted over 1,300 professionals and influencers from the IT and government sectors. In 2012, the event was attended by more than 600 IT professionals from across the region. Today, the event has evolved into one of the biggest platforms globally to showcase our complete suite of smart technology offerings and spotlight our pioneering role in thought leadership. We look forward to our flagship event that will not only showcase Schneider Electric’s smart city offerings, but also serve as a critical forum for dialogue on the future of smart cities.Professionals and trade visitors looking to attend the 2014 edition are invited to register for free on the event website: http://powertothecloud2014 -ae.schneider-electric.com

DAMAS CELEBRATES BIGGEST EVER DIWALI PROMOTION BY MAKING 8 LUCKY SHOPPERS JEWELLERY MILLIONAIRES Two lucky millionaires to be drawn each week By Qadeer Ahmad Siddiqui Dubai UAE: amas, the Middle East's leading jewellery and watch retailer, announced fabulous in-store offers including its biggest prize promotion to date as part of the Diwali celebrations this season. Kicking off today and valid until 25 October, Damas celebrates the festival of lights with exquisite new collections. From the majestic designs of Maharani to the traditional elegance of Rangoli, from the Victorian style of Mira, to the timeless beauty of Legacy and Ananya, this year’s offerings from Damas represent ethnic refinement and craftsmanship. Every gold or diamond jewellery purchase worth AED1,000 will qualify customers for a draw to win AED1 million worth of jewellery and watches. Eight lucky winners will take home the big prize. Damas is also offering customers Scratch & Win coupons on diamond jewellery purchases worth AED3,000 and above, and gold jewellery purchases worth AED5,000 and above

with assorted jewellery items, watches and pearls up for grabs. Every costumer is an instant guaranteed winner.Each costumer will also receive 22k gold coins in instant gift on purchase of AED3,500 gold and AED1,500 diamond in multiples.In other offers, customers can exchange their old gold jewellery for new Damas jewellery with zero deduction on the prevailing gold rate. Damas also extends the chance to earn double Air Miles when spending AED 5,000 and above. In total, 3.2 million Air Miles can be won throughout the promotion.Ajit George, Deputy Chief Operating Officer Damas, said: “This is the biggest Diwali promotion we have ever offered at Damas to ensure everyone’s a winner this festive season. We are delighted to bring to our loyal customers a variety of attractive incentives during this year’s celebration, while continuing to meet their expectations with our exquisite jewellery collections that epitomise contemporary expressions and eternal elegance.

By Qadeer Ahmad Siddiqui Dubai UAE: he Middle East and Africa’s fast-growing security market has been underlined by the anticipated double digit growth of the upcoming edition of Intersec, the most international trade fair for security, safety, and fire protection.The global demand for security equipment is estimated to grow seven per cent annually, reaching US$117 billion by 2016,* with the underdeveloped Asian, Eastern European, and Middle East & African markets leading the charge.The 17th edition of Intersec is setting the pace for market, as organiser Epoc Messe Frankfurt said

today it expects the event to register 15 per cent growth in exhibition space year-onyear. Taking place from 18-20 January 2015 at the Dubai International Exhibition and Convention Centre, Intersec will feature more than 1,300 exhibitors from over 50 countries, including 300 newcomers.With two additional exhibition halls booked for 2015, the threeday event focuses on the five core areas of Commercial Security; Information Security; Fire & Rescue; Safety & Health; and Homeland Security & Policing.Exhibition space

for two of the five sections, Fire & Rescue and Homeland Security & Policing, has already sold out, further reinforcing Intersec’s status as the premier business platform for the global security and safety sectors. “Intersec has grown from a GCC-focused event into one of the world’s leading networking platforms for the global security and safety industries”, said Ahmed Pauwels, CEO of Epoc Messe Frankfurt.The Middle East and Africa region continues to emerge as a key security market, and Intersec functions as the bellwether event that showcases the current trends prevailing across the globe, while presenting vital indicators of future developments in the industry.With a footprint that spans the entire region and active participation from a majority of the leading international players, Intersec is today a mustattend event for the global security, safety, and fire p r o t e c t i o n communities.Intersec continues to enjoy widespread support and cooperation from Dubai Police and Civil Defence authorities, who have played an integral role in supporting and guiding the show's development over the years. With more than 600 exhibitors, Commercial Security will form the largest

section at Intersec 2015. The world’s top ten security companies have already confirmed their participation, underlining the growing importance of critical infrastructure protection in the Middle East, which is expected to be worth US$13 billion by

2018, at an annual growth rate of 18 per cent.The Fire & Protection section has, however, recorded the largest percentage growth year-on-year, largely due to UAE-based Founding Sponsor NAFFCO, which booked an entire hall for 2015. Meanwhile, Information Security will be a standalone section for the first time in 2015, reflecting the strong growth trend in the regional cyber security market, which is tipped to grow annually at 13 per cent from US$5.1 billion in 2014 to US$9.5 billion in 2019.New additions for Intersec 2015 include two new pavilions the first being an Aerial Surveillance Pavilion, which focuses on aerial surveillance,

unmanned aerial systems, search & rescue, and EMS (Emergency Medical Services).The second is the GPEC (General Police Equipment Exhibition & Conference) Pavilion, which complements the Homeland Security & Policing section, covering all relevant products for internal security, including information and communications, vehicles and traffic control, criminal science and forensic technology.Other highlights that the more than 26,000 visitors can expect at Intersec 2015 include the Techtextil Pavilion which focuses on technical textiles and nonwoven protective clothing; the Dubai SME Pavilion, dedicated to UAE start-ups and SMEs involved in the security and safety industries; and a highly focused line-up of seven dedicated conferences that cover every aspect of safety, s e c u r i t y, a n d f i r e protection.Intersec 2015 will also feature 13 country pavilions from Canada, China, France, Germany, Hong Kong, India, Italy, Korea, Pakistan, Singapore, Taiwan, UK and USA.Held under the patronage of His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, Intersec is the largest and most international trade fair of Messe Frankfurt’s global network of security and safety exhibitions, which include Secutech India, S e c u t e c h i n Ta i w a n , Secutech Thailand, intersec Buenos Aires, Secutech Vietnam and Seguriexpo Buenos Aires.

MASDAR INVESTS IN OFFSHORE WIND FARM; EXPANDING ITS PRESENCE IN THE UK WIND ENERGY MARKET Masdar partners with Statoil and Statkraft to develop 402MW Dudgeon project By Qadeer Ahmad Siddiqui Dubai UAE: o d a y, M a s d a r announced its partnership with N o r w a y ’s S t a t o i l a n d Statkraft in a 402 MW offshore wind farm project, off the Norfolk coast in Eastern England.Masdar acquired a 35 percent stake in the project from Statoil.This leaves Statoil retaining a 35 percent stake and remaining operator of the project, with the remaining 30 percent owned by Statkraft. As the only OPEC nation supplying both traditional and renewable energy to international markets, the United Arab Emirates (UAE) is committed to accelerating the use of wind energy as an effective means of balancing the global energy mix as we move toward a sustainable, low carbon future,said Dr. Sultan Al Jaber, chairman of Masdar, Abu Dhabi’s renewable e n e r g y c o m p a n y. T h e investment was announced on the sidelines of the United Nations’ Climate Change Summit taking place in New York, in the presence of Dr. Sultan Al Jaber, Helge Lund (Statoil, CEO), Christian RynningTonnesen (Statkraft, CEO), and Ed Davey (UK

Secretary of State for Energy & Climate Change).Masdar’s stake in Dudgeon is the company’s second major investment in the UK offshore w i n d energy market. T h e compan y also has a 20 percent stake in the 630 megawatt London Array project, the world’s largest offshore wind farm. “Combined with London A r r a y, D u d g e o n p u t s Masdar at the forefront of offshore wind development in the UK,said Dr. Al Jaber. “It will significantly contribute to the expansion of the UK’s renewable energy capacity. It also reinforces the UAE and the UK’s shared commitment to drive the growth of the renewable energy sector.When completed, Dudgeon will provide clean, reliable energy to approximately 410,000 households in the UK. Offshore construction is scheduled to start in 2016 and the project is expected to be fully operational in late 2017.Helge Lund, CEO of Statoil said: “The Dudgeon

Project represents an important part of Statoil’s renewable energy strategy, and it will generate value to the owners, the offshore w i n d industry and the UK community. Statoil b r i n g s extensive offshore competenc e, while Statkraft brings expertise from the power generation industry. Masdar’s experience and ambitions within renewable energy will add to the quality in this project.Energy and Climate Change Secretary Ed Davey said:Masdar’s investment is a strong endorsement of the UK as the best place in the world to invest in offshore wind – and it shows the Government’s plan for green growth is working. Since 2010 we have seen, on average, £7 billion a year invested in renewables and we expect to see up to £50 billion more between now and 2020.The decision to become a partner in Dudgeon underscores Masdar ’s belief that the UK represents a major market for investment in offshore wind energy. It also extends

the UAE’s leadership as a major provider of energy. Dudgeon adds to Masdar’s broad portfolio of existing clean energy projects. This includes one of the world’s largest CSP plants the 100MW Shams 1 in the UAE and the 117MW Tafila wind farm in Jordan, alongside numerous other projects. Collectively, they illustrate how the UAE is leading the Middle East’s response in accelerating the deployment and adoption of clean energy around the world.The UK is the world’s leader of installed, offshore wind power capacity. The UK government recently agreed to financially support eight new, largescale renewable energy projects that will power millions of homes five of them being offshore wind farms. The projects are expected to add 4.5 gigawatt of clean energy capacity to the grid enough to power more than three million homes.The Dudgeon wind farm is one of the five wind farms being built.In January, Siemens was awarded two contracts, valued at £516 million (AED 3.1 billion) for the e n g i n e e r i n g , s u p p l y, assembly, commissioning and service of Dudgeon’s 67 wind turbine generators.

FLYDUBAI ANNOUNCES THREE ROUTES IN TANZANIA Dar es Salaam, Zanzibar and Kilimanjaro join flydubai’s East African network

By Qadeer Ahmad Siddiqui Burundi, t r a v e l encapsulated by white Dubai UAE: Entebbe s e r v i c e s sandy beaches and is ubai-based flydubai i n f r o m bursting with culture, history (http://www.flydubai. Uganda Tanzania, and endemic wildlife. In c o m ) t o d a y a n d we provide addition, the snow-capped announced the launch of Kigali in passenger peaks of Mount Kilimanjaro flights to Dar es Salaam, Rwanda s with the welcome tourists for hiking Zanzibar and Kilimanjaro in a n d opportunity a n d s k i i n g a l l y e a r Tanzania. Flights to the East flights to to travel to round.flydubai has built up a African country will these Dubai and comprehensive network in commence in October, destinations will commence connect onwards to more Africa with flights to Addis expanding the airline’s a t t h e e n d o f t h a n 2 0 0 w o r l d w i d e A b a b a i n E t h i o p i a , network in Africa to 12 September.Tanzania is a destinations through Dubai A l e x a n d r i a i n E g y p t , destinations. Commenting regional hub for tourism in I n t e r n a t i o n a l A i r p o r t , ” Khartoum and Port Sudan in on the launch of flights, East Africa and in 2013 the c o m m e n t e d S u d h i r Sudan, Djibouti’s capital Ghaith Al Ghaith, Chief country welcomed over 1 Sreedharan, Senior Vice Djibouti, Juba in South E x e c u t i v e O f f i c e r o f million tourists. According to P r e s i d e n t C o m m e r c i a l Sudan as well as Bujumbura flydubai, said:With the the Tanzania Tourism Board (GCC, Subcontinent and in Burundi, Entebbe in addition of these three new (TTB), this figure looks set Africa).Tanzania is a country Uganda and Kigali in destinations in Tanzania with to double with 2 million renowned for its natural Rwanda. we’ve doubled our network t o u r i s t s f o r e c a s t b y beauty and its extraordinary in North and East Africa this 2017.Our ever-expanding wildlife. Dar es Salaam is year, strengthening our network supports Dubai’s Tanzania’s economic hub commitment to serving Tourism Vision 2020 that and offers a picturesque previously underserved aims to attract 20 million seaport and a wealth of markets.”flydubai recently visitors to the Emirate by c u l t u r a l a n d h i s t o r i c announced the launch of 2020. By offering reliable, attractions. Known as the flights to Bujumbura in affordable and convenient Spice Island, Zanzibar is azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg4)

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AZAD BAZAAR PAKISTAN FASHION WEEK DUBAI SEASON 2

OPULENCE PRESENTS SEASON 2 GRAND FESTIVE AND FASHION CARNIVAL Exclusive Fashion Show Branding Opportunities

FASHION FORWARD SEASON 4

ALL YOU NEED TO KNOW ABOUT THE SUMMER 2015 WOMEN FASHION SHOW ITALIAN LONG LUNCH @ PAPPAGALLO - LE MÉRIDIEN ABU DHABI

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AZAD FASHION IT’S GOING TO BE A WHITE, LACY WEDDING SALMA KHAN FASHION HOUSE LAUNCHES ITS BRIDAL COLLECTION - boutique readies for the wedding season By Qadeer Ahmad Siddiqui Dubai UAE: alma Khan Fashion House’s new bridal collection is an epitome of modern romance in timeless style. Each gown is a stunning reflection of classic cuts that will transform the bride into a glowing centre of attention on

her big day. Celebrating the wedding season, Salma Khan’s new collection “Bride & the City” comprises of ten gorgeous pure white dresses, delicately designed with laser-cut lace, tiered tulle and elegant silks. Inspired by Dubai, a cosmopolitan and modern city, the collections’ simple necklines compliment the sensual silhouettes of flirty drapes.I wanted to keep this collection very simple,

perfect for the bride who prefers elegant cuts and princess styles. We have used plenty of lace, sequins and embellishments – so there’s a little bit of bling to each dress. These days the brides are stretched with time and are looking for ready to wear gowns that are well priced our collection offers both” said Salma Khan, Fashion Designer.Bride & the City” features sophisticated and modern designs that includes strapless style with draped skirts, laser cut floral organza with intricate embroidery, a fit-and-flare shape complimented with

sequined organza and tulle. The collection comes in strapless and long sleeved designs with asymmetrically draped chiffon and cascade skirts. Salma Khan's inherent inclination towards fashion and all things creative led her to become a fashion designer. With a career that has spurned for over 2

decades, Salma Khan Fashion House has an impressive clientele that includes VIPs and Sheikhas in the UAE and abroad. In a short span of time, Salma Khan has created a unique niche for her self and her brand in the ever-changing fashion scene in Dubai. Established in 2000, Salma Khan Fashion House has built a reputation as a fashion destination for elegant but contemporary styles of pret a porter, kaftans, traditional jalabiyas and abayas as well as evening gowns and bridal collection. With her team of master cutters and tailors, the designer brings years of experience into every collection, working with d i ff e r e n t t e x t u r e s a n d patterns to produce beautifully crafted designs.Salma Khan Fashion House is located on Al Wasl Road Villa no G3-U1 AL-BADA'A, after Life Pharmacy.

PERRELET PRESENTS CLASSIC DOUBLE ROTOR COLLECTION By Qadeer Ahmad Siddiqui Dubai UAE: h r o u g h i t s fascinatingly creative 2014 models, the Classic Double Rotor collection by Perrelet p r o v i d e s a n e w interpretation of its unique charm. Its exclusive technical nature is highlighted through an original chromatic approach.Perrelet offers a collection exuding a traditional appeal, within which the brand’s inventive n e s s mingles with the originality a n d singularity of a double-rotor movement – a patented invention from the House embodying the brand’s very quintessence. The Double Rotor enables its user to admire at all times the delicate oscillating movement that recharges the movement and enhances automatic winding. Perrelet’s Classic Double Rotor collection presents two unusual timepieces of which each and every detail proclaims the brand’s expertise. The 40 mm-diameter stainless steel round case is topped by a smooth bezel providing an admirable counterpoint for the fluting of the case middle a traditional

decorative touch that has become a House signature.The black and white dial forms an ideal backdrop for welcoming and highlighting a series of goldtoned details arranged in concentr ic circles. T h e g o l d toned h o u r markers around the circumference pick up the shape and color of the hours and minutes hands, while an inner gold circle marks off the seconds and frames the 6 o’clock date window. At the very center of the dial, the second rotor distinguished by its g old-toned color swings gently around a red heart matching t h e shade of t h e seconds hand.The watches in the Classic Double Rotor collection are equipped with the exclusive double-rotor P-181 movement oscillating at a frequency of 28,800 vibrations/hour (4 Hz), and endowed with a 42-hour power reserve.Each watch in the collection is teamed with a refined black alligator leather strap secured by a pushpiece-fastening steel folding clasp.

ROGER DUBUIS PRESENTS THE VELVET HIGH JEWELLERY IN PINK GOLD FOR THE FIRST TIME IN THE MIDDLE EAST By Qadeer Ahmad Siddiqui Dubai UAE: oger Dubuis, leading manufacturer of fine Swiss watches of iconic style and extreme complications, presents the Velvet High Jewellery in pink g o l d , available for the first time in the Middle East, as a boutique exclusive at the brand’s Emirates To w e r s b o u t i q u e . A n absolute stunner resplendent in pink gold, the Velvet High Jewellery is a veritable vision of beauty and style. Fully paved with diamonds, this exquisite timepiece is testimony to the unrivalled expertise of Roger Dubuis. It is a magic blend of technicality and preciousness, with 366 diamonds arranged in invisible settings that seem to magnify the precious stones that total approximately 12 carats. A total of 135 diamonds (5.99 carats) cloak the case, mixing 24 sizes of baguettecut diamonds, with 111 others of 50 sizes (5.25 carats) echoing them on the dial. To complete this truly exceptional piece, 2 cut-to-

measure cushion diamonds of approximately 0.4 carats embellish the strap attachments and, as a final touch, the folding clasp radiates the fire of 30 diamonds (0.75 carats). The femininity, glamour and sheer sparkle of this watch places it unmistakeably in the world of t h e Diva.The Velvet High Jewellery in pink gold i s a n exceptiona lly beautiful timepiece that is made for the wrist of the discerning woman of style and we are extremely pleased to bring it to the Middle East for the first time,” said Jean-Marc Pontroué CEO of Roger Dubuis. With a limited edition of just 28 pieces, the Velvet High Jewellery will be presented to watch connoisseurs in the UAE exclusively at the brand’s boutique in Dubai’s iconic Emirates Towers. As with every other timepiece emanating from the brand’s fully integrated Manufacture, the Velvet High Jewellery also proudly bears the Poinçon de Genève hallmark of watchmaking excellence.

QUEEN OF SPADES LATEST COLLECTION (LA FIESTA GRANDE)

WORLDCODE "LADY CERAMIC" : BLEND OF PERFECTION FROM SAINT HONORE By Qadeer Ahmad Siddiqui Dubai UAE: he ultimate expression of sophistication, ceramic plays a starring role on the new WORLDCODE by SAINT HONORE.SAINT HONORE brings out the intrinsic beauty of this noble material, offering the WORLDCODE "Lady Ceramic" collection in a white or black version. Presented on a sleek dial that marries a mother-of-pearl centre with either a satin or classic finish or with 11 diamonds, the WORLDCODE “Lady Ceramic” will fulfil the desires of women looking for an elegant, chic watch.A sensual material with a soft feel and silky appearance, but also scratch-proof, ceramic takes pride of place on the 35 mm case and the s p e c i a l i s e d strap.Everything about the WORLDCODE "Lady Ceramic" demonstrates SAINT HONORE’s mastery: the silver steel or rose gold PVD vertical inserts in the bracelet, the steel or rose gold bezel with elegantly designed Roman numerals, the two-tone crown topped with white or black ceramic, the date

CASIO ANNOUNCES THE GCC-WIDE LAUNCH OF WORLD’S FIRST HYBRID GPS RADIO CONTROL WATCH By Qadeer Ahmad Siddiqui Dubai UAE: asio Middle East is proud to announce the launch of the world’s first Hybrid GPS and Radio Control timekeeping watch, the G-SHOCK GPW1000, across their outlets in t h e GCC.Pre cisionengineer e d t o k e e p perfect t i m e even in the most extreme of circumstances, the GSHOCK GPW-1000 features the world’s first ever hybrid timekeeping system that utilises both Global Positioning S y s t e m (GPS) signals as well as radio wave t i m e calibration signals from as many as six stations across the world. By integrating t h e s e m u t u a l l y complementing timekeeping systems, Casio has created an innovative timepiece that harnesses the power of technology to provide more a c c u r a t e t i m e measurement.We are very excited to unveil the revolutionary new GSHOCK GPW-1000 in the Middle East,” said Tsuneo Nagai, Managing Director of Casio Middle East. "The GPW-1000 watch was developed to realize the ultimate in toughness through refinements in accuracy and durability drawing on Casio technology. The watch offers unsurpassed toughness combined with the world’s first hybrid time keeping system. From dense forest to desert dunes, in marine environments or surrounded

by buildings or indoors, the GPW-1000 keeps accurate time anywhere in the world by receiving GPS signals and radio wave timecalibration signals.The watch automatically receives standard timecalibration radio waves where availab le. At other times t h e watch receive

s positioning data from a GPS satellite, the system employs high-resolution map data to determine the user ’s location more p r e c i s e l y. Application of a variable data a n a l y s i s technique to group regions with the same Summer Time setting in the same time zone enables it to make quick, accurate time difference adjustments.To compensate for increased power consumption, the Casio G-SHOCK GPW1000 features a new lowpower consumption, highperformance GPS LSI, as well as a new shape of solar cell with high-efficiency output.The Triple G Resist construction features a reinforced construction to resist shocks, centrifugal force, and vibrations. A high strength and durability carbon fiber insert band, and bezel with scratch-resistant coating ensure a level of toughness to withstand the harshest of environments.A next-generation HYBRID GPS Radio Control GSHOCK watch has evolved uniquely with full functionality in any region or time zone.

encircled with steel or rose gold PVD, the integrated deployment clasp and more. The WORLDCODE "Lady Ceramic" offers a fascinating combination of details, all combined with supreme feminine appeal.SAINT HONORE has thought of everything, for every taste and in every colour. Classic women will choose the white version with silver touches, while the bolder spirited will opt for the black version with touches of rose gold and a dial set with 1 1 diamonds.An intense allure, a sporty chic design that will appeal to women the world over in search of that rare pearl. WORLDCODE “Lady Ceramic », technical details: -Black (or white) ceramic case, 35 mm, crown set with black onyx -Stainless steel bezel, rose PDV finish -Black mother of pearl dial (or white) in center, set with 11 diamonds (1 mm 0,05 carat) -Quartz movement -Black ceramic strap, “touches of rose”, on special deploying buckle -Water resistant to 30m -SWISS MADE

PERRELET TURBINE YACHT & DIVER: EXCEPTIONAL CREATIONS By Qadeer Ahmad Siddiqui Dubai UAE: errelet celebrates the beauty of the sea and the desire for discovery with two timepieces featuring high technical performance and unique design: Turbine Yacht and Turbine Diver.Perrelet presents t h e T u r b i n e Ya c h t collection, a new watch line that will prove an excellent seagoing companion, combining Perrelet’s famous Turbine with a function stemming from the maritime world: the windrose. The Turbine Yacht, an evolved version of the Turbine Diver model, combines within a

directions.With Perrelet, the sea may be explored by skimming across the surface, as well as in depth with models from the Turbine Diver collection providing an opportunity to adorn the wrist with a timepiece featuring various divinginspired functions and t e c h n i c a l characteristics.The Turbine Diver collection comprises four models with a 47 mm-diameter steel case, water-resistant to 30 atmospheres, some of them bearing a black PVD coating. The inner rotating bezel ring serves to take easy immersionsingle watch the aesthetic time measurements and and ornamental design provides a highly legible display on a 20-minute codes of the most segment by means of a prestigious ships. The 47 mm-diameter steel p l a y o n c o l o r s a n d case of the Turbine Yacht, volumes. This function is controlled via a screwwater-resistant to 300 meters, comes in several locked crown at 10 o’clock GIVE A SPECIAL GIFT THIS EID colors thanks to a black or that prevents inadvertent b r o n z e - t o n e d P V D handling while diving. On By Qadeer Ahmad Siddiqui Sheila and a coating. The dial is the Diver line, the 11Dubai UAE: matching handbag. enlivened by a titanium blade titanium turbine his Eid, give your The bag is made out t u r b i n e f e a t u r i n g 11 spins freely over an underfamily and loved ones of a combination of blades reminiscent of a d i a l c o a t e d w i t h a special gift created velvet, silk and lace submarine propeller, Superluminova, which with utmost care and in bright and bold rotating above a resolutely glows and diffuses a vivid creativity by children of Al colours while the marine-themed décor of color in the underwater Noor Training Centre for black Sheila with parallel lines evoking the darkness. Superluminova crocheted borders teakwood decking of a also covers the Arabic come in the colours yacht. The under-dial is numerals, the main hourphones. Each pouch is o f t h e further enhanced by a markers as well as the subtly black-rimmed exclusively handcrafted handbag.Make a fashion central metal applique. with a unique handwork statement this Eid with your The Turbine Yacht will h o u r s a n d m i n u t e s bead design.Be fashionable thus offer the possibility of hands.The Turbine Yacht this Eid with a silk painted special gifts from Smiles 'n' keeping to the set course a n d T u r b i n e D i v e r scarf made of pure silk, with Stuff. All proceeds from the and following a given collections are driven by a distinct pattern of colours product sales contribute direction thanks to the the exclusive P-331 to go with your stylish t o w a r d s f u n d i n g t h e i n t e g r a t e d w i n d r o s e caliber, entirely produced clothing any time of the C e n t r e . F o r m o r e function. Simply taking a in the Perrelet workshops. Children with Special day.When visiting friends or information, please call the few points of reference This movement oscillates Needs.A colourful mobile attending family gathering Centre at 04-3404844 or and orientation from the at a frequency of 28,800 p o u c h w i t h i n t r i c a t e this Eid, you will be the e m a i l : position of the sun will be vibrations per hour and has a 42-hour power beadwork is the perfect center of attraction with your enough to deduce the reena@alnoorspneeds.ae reserve. match for your mobile various cardinal azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg6)

DUBAI SHOPPING MALLS GROUP ANNOUNCES ITS EID AL ADHA PROMOTIONS WITH AED 500,000 TO BE WON •“Eidiyat Dubai” promotion to offer a total of AED 500,000 to be won by 500 lucky winners •Shoppers who spend AED 200 and above at any of the participating malls during “Eid in Dubai” celebrations stand the chance to win shopping vouchers instantly

22-30September 2014,28 Dhul-Qi'dah 4 Shawaal1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Edition 63 Pg7

OMAN’S VIBRANT RETAIL MARKET SET FOR FURTHER EXPANSION •High street retail space in Muscat approaches 100% occupancy •Monthly warehouse rents between OMR 2 and OMR 4 psm •Monthly office rents between OMR 4 and OMR 8 psm in most submarkets By Qadeer Ahmad Siddiqui Dubai UAE: ccupier demand for retail space in O m a n h a s continued to intensify throughout 2014, with high street retail units in Muscat’s densely populated areas operating at near 100% occupancy, according to Cluttons’ 2014 Muscat Winter Commercial Market Outlook Report.Clutton’s latest report reveals that the strength of demand for high street units is reflected in the fact that rents are generally equivalent to those achieved by top tier malls. At the top end of the market, rental values for up

to 75 sqm high street space can reach 25 OMR psm. Intensified interest has helped to ensure almost full occupancy in streets such as, Ruwi High Street, Al Khuwair Commercial Street, Seeb High Street and Al Khoud High Street. According to Philip Paul, Head of Cluttons, Oman: “Retailers on Muscat’s high street focus on the requirements and spending power of the general population rather than being more “aspirational”, as is generally the case with the larger malls. While

these outlets are perceived to be lower quality, they remain highly popular within the market. The wider retail market has also r e m a i n e d v e r y vibrant".Demand for mall retail space is also surging ahead, with 380,000 sqm of new generation mall space set to become available over the next two years. The addition of “value brands” to Muscat’s shopping malls persists and this is an emerging strategy for most mall operators. At Markaz Al Bahja, for example, there has been a notable rise in footfall, rental values and occupancy following the introduction of Matalan and Red Tag as the shopping

centre’s two main anchor outlets.Industrial market:Within the industrial sector, the report indicates that there has been a reconfiguration of industrial estates around the capital, as occupiers relocate and reposition themselves after the closure of Port Sultan Qaboos. Despite this movement, rents have remained unchanged through the first three quarters of 2014. Monthly warehouse rents have held steady at between OMR 2 and OMR 4 psm, across all major areas. With strong

occupier demand unlikely to ebb in the near term, rents are likely to begin drifting upwards early next year, once Sohar Port’s freezone becomes

saturated and occupiers are forced to seek out space in a supply constrained market.The government has announced plans to commence development of the 90 million sqm South Al Batinah Logistics Hub by the end of the year. The hub which is strategically located to the South of Barka, with direct access to planned road and rail developments, is expected to compliment Sohar Port, while bolstering the industrial and logistics capabilities of northern Oman tremendously. This is in turn expected to boost the appeal of the northern coast among larger regional occupiers and logistics operators.Office market:The report also reveals that average monthly office rents held steady at between OMR 4 and OMR 8 psm in most submarkets during the first three quarters of 2014. This does however mask the fact that rents for more secondary and tertiary space are still experiencing

gradual declines, while Grade A rents in desirable schemes are holding steady. The persistent demand from larger

corporate occupiers and smaller SMEs for these top tier schemes, allied with the limited supply pipeline, is expected to sustain the upward pressure on rents in the near to medium term.Paul concluded: “With Grade A office space pipeline limited, strong demand for higher quality schemes has encouraged a number of developers to step into the market. In p a r t i c u l a r, t h e r e i s heightened development activity in the Airport Heights area, which is quickly emerging as the capital’s new CBD, away from Old Muscat. The most notable new substantial Grade A space coming on stream includes the new Pa n o ra ma Ma l l i n Al Khuwair, which will be complimented by 5,500 sqm of prime office space, spread across six levels; it is expected to be complete in Q1 2015. In addition to this, the Omnivest Building in Shatti Al Qurm is set to deliver nearly 6,000 sqm of Grade A office space to the market imminently.

CEO LAURENT A. VOIVENEL REPRESENTS HMH - HOSPITALITY MANAGEMENT HOLDINGS AT LEADING HOSPITALITY CONFERENCES & FORUMS By Qadeer Ahmad Siddiqui Dubai UAE: s an industry expert and prominent hotelier, Laurent A. Voivenel, CEO of HMH Hospitality Management Holdings, is on the panel of some of the region's most significant hospitality conferences and forums. It is not easy for him to do so considering his extremely busy schedule but he believes it is essential to participate.Be it the 'Hospitality Middle East Summit', 'Hotelier Middle East: Great GM Debate 2014' or the upcoming 'The Hotel Show: Vision Conference 2014' and 'Hospitality Expansion Middle East Conference', Laurent has been passionately putting his perspective across. And it is not just his towering personality that gives him an edge. Rather it is his thorough understanding of the business that makes his voice and opinion so compelling. Laurent stated, "It is a very significant period for our industry and as senior executives and businessmen it becomes our responsibility to exchange ideas and promote change. There are many interesting developments shaping the hospitality and tourism landscape in the region. Projects are increasing in

size, complexity, risks and costs. At the same time clients are demanding much more. These changes are creating both challenges and opportunities for all of us. Conferences such as the ones we are participating in are excellent platforms to have open discussions with other experts as well as debate pressing issues.

These offer a great setting for sharing new ideas by juxtaposition of existing and future frontiers".Equally important for Laurent is to put the HMH view point across while sharing the company's unique experiences and insights. He said,We were the first hotel chain in the Middle East to offer alcohol-free safe environment as a group back in 2003. And we are not selective in doing so neither in terms of brands nor destinations. No matter which part of the globe we operate and under which brand, we would comply with our policy of being alcohol free. So definitely this places us in a very

unique position and has over the years helped us to gather an amazing experience both in terms of operations and marketing intelligence. Similarly, the challenges we face are different from other brands".Laurent believes the scale of opportunity in the region for hotels especially in the budget segment is unprecedented - an opportune time for the industry to put its act together so all can benefit. He highlighted, "The Middle East is entering a new era of stability with increased connectivity and expansion of existing infrastructure. The region is seeing strong economic and tourism growth. Current estimates suggest that over the next 20 years, upwards of $3 trillion will go directly into leisure and tourism and indirectly into

t h e s u p p o r t i n g infrastructure. Through projects announced to date, by 2020 the region will add airport capacity for 300 million extra passengers,

build over 200 new hotels, add 100,000 additional

rooms, grow visitor numbers to 150 million, and increase the size of its aircraft fleet by over 150% by 2025. With the leisure and business travel sectors both set to double in size, the region's forecasts suggest annual travel and tourism revenues could increase 89% over the next 10 years".For Laurent collaboration is the key to addressing the upcoming c h a l l e n g e s . H e stressed,Talking openly about shared problems is the most effective way to develop solutions. The only way to achieve success is if investors, developers, operators, hoteliers and policymakers work together to address the critical issues on the table. Our industry requires collaborative solutions. A huge amount of useful knowledge and experience exists within each group. If companies can learn from the mistakes and successes of others then the whole of the industry can benefit".

By Qadeer Ahmad Siddiqui Dubai UAE: t’s time to break the coin bank and shop again, as the “Eid in Dubai” Eid al Adha celebrations kick start on the 25th of September to the 11th of October, and Dubai Shopping Malls Group (DSMG) is back with their latest Eid Al Adha promotion. Adding further joy to the Eid celebrations, the group has taken it up a notch this time by announcing an attractive promotion for shoppers during Eid Al Adha. During “Eid in Dubai”, a total of AED 500,000 is to be won by 500 lucky shoppers. Consumers who shop for AED 200 or

more will receive scratch cards and win instant

shopping vouchers worth AED 1000. Speaking on the occasion, Mr. Majid Al

averaging a 10% growth in visitor numbers, we were encouraged by the upward

Ghurair, Chairman of Dubai Shopping Malls Group shared, “With this Eid season, we anticipate a great turn up of mall goers who will be shopping for gifts for their families and loved ones and this promotion has been organised to add further joy to the shopping experience altogether. With our previous summer season campaign reporting increased sales in malls and

trend to take on another promotion during Eid Al Adha in order to reward our shoppers for their continuous support. We feel confident that our Eid Al Adha promotion will receive a positive response as we prepare for the upcoming campaign.Also commenting on the occasion Saeed Al Falasi, Director Strategic Alliances at Dubai Festivals & Retail Establishment, the organisers of “Eid in Dubai”, said: DSMG continues to attract people with its array of

shopping promotions offers and entertainment activities, strengthening Dubai’s reputation as an incredible city full of pleasant surprises for both residents and visitors. The 17-day promotion offers consumers the best in shopping and winnings which will only further enrich their shopping experience. The successful association between DFRE and DSMG has once again proved to be a successful collaboration between the government and private sectors that has helped put Dubai on the world map as a key shopping destination offering unique shopping experiences.The participating malls in the upcoming campaign include, Arabian Center, Bin Sougat Centre, Burjuman, Century Mall, Ibn Batuta Mall, Lamcy Plaza, Oasis Centre and Reef Mall. For further information, log o n t o www.dubaimallsgroup.com.

STRONG REGIONAL DEMAND DRIVES 'THE LEISURE SHOW' AT THE HOTEL SHOW, DUBAI ? value of theme parks in the region set to reach AED 116 billion by 2017 ? the leisure show set to welcome designers, architects, contractors, buyers and key decision makers from the regional leisure industry By Qadeer Ahmad Siddiqui Dubai UAE: o-located with The Hotel Show Dubai, The Leisure Show has evolved as a result of significant growth in the leisure sector throughout the GCC region. With the global leisure and entertainment industry set to reach a value of US$31.8 billion in the next 3 years, The Leisure Show will attract owners, managers, buyers and decision makers from the hospitality, tourism and leisure industry.Christine Davidson, The Hotel Show, Dubai’s Event Director comments:Tourism has been a catalyst for the growth of the global entertainment and leisure industries. Theme parks alone will reach an expected value of AED 116 billion globally by 2017 with upcoming theme park projects in the GCC including the development of IMG World of Adventure in Dubai (at an estimated cost of AED 4 billion), the indoor Majarat Oman theme park (AED 1.1 billion), the relaunch of the Jungle Zone theme park in Qatar and the construction of Red Sea Astrarium in Jordan.The Leisure Show will cater to four main sectors: Outdoor design, Furniture & Lighting, Pool and Spa, Sports & Fitness, Recreational Fun and Adventure. The spa industry across the UAE is

currently valued in excess of AED 2.6 billion with the hotel and resort spa market alone generating value of AED 1.2 billion. The UAE is also one of the biggest growth markets for sports and fitness equipment as hotels invest in spa, sports and recreational facilities to differentiate their offering in a competitive market. Ms Davidson continues:Travel to the Middle East is expected to grow strongly over the next 10 years, with t h e r e g i o n ’s s t r a t e g i c location and investment in airports and infrastructure, establishing it as an important Global Hub. Combining this with future Mega Events to be held in the region, the development of leisure and entertainment attractions for international visitors is creating a wealth of opportunities for the regional and international industry.Global suppliers from France, Italy, China, France, Finland, Portugal, UK, Canada, Spain, Belgium, US and the UAE will take part in The Leisure Show to meet those involved in many outdoor, leisure and entertainment projects in the region.Michael Fryatt, Vice President, Prestwick Limited, says:The Leisure Show is a unique opportunity to showcase our products to the burgeoning travel and hospitality markets of UAE. Our sister brand, Prestwick Golf Group has an

established presence in the golf course furnishings market in the UAE and we hope to further develop both brands there in the process. We understand that guests staying in the UAE expect some degree of a personalised service and offer crafting furnishings customised to each property to enhance the unique experience provided there and cater to guests needs and expectations.Viktor Huszár, co-inventor of TEQBALL adds:With the World Cup in Qatar approaching, we are excited to be attending the Leisure show in Dubai, as The Middle East increases its focus on sports. Teqball is an innovative new sport that combines elements from football and table tennis and we hope it will play an important role in indoor and outdoor leisure activities for the hotel industry in this region.Oswald Behram, of outdoor pool table company Interpool says:We took part in The Leisure Show in 2013 and it was a fantastic platform to see at first hand, the potential and opportunity the regional leisure sector has to offer. Hotel and Leisure is growing at an incredible pace and a show such as The Leisure Show is the perfect meeting place to network with the real decision makers from the region and build business opportunities.The

educational Vision Conference at The Hotel Show Dubai will feature 86 of the industry’s top speakers who will address specific topics and themes on leisure which focus on important developments and trends. The line-up includes panel debates on “Trends in Hospitality and Leisure”; “Future trends interior design for hospitality, F&B and leisure”;Theme parks and leisure facilities to meet growing demands.Panelists include Andrew J Fay, President and COO, Gettys Group; Guy Wilkinson, Managing Partner,Viability and Julia Monk, Senior Principal, Director of Hospitality Interior Design. Pioneering presentations will include “Dare to differentiate: achieving sustainable spa and wellness profitability” and “Racing Disneylandthe evolution of themed vacations”, with presentations by George Walker, Creative Director, Farah Leisure Parks Management LLC and Michael Andrew Haimson, Te c h n i c a l D i r e c t o r Construction and Projects at Ferrari World.The Hotel Show Dubai and The Leisure Show take place from 28-30 September at the Dubai World Trade Centre. To register to attend either event, please visit www.thehotelshow.com and www.theleisureshow.com

ENJOY A MEMORABLE EID AL ADHA AT RAMADA HOTEL & SUITES RAS AL KHAIMAH Special brunch buffet and Pool Fusion buffet on offer during the holy festive season By Qadeer Ahmad Siddiqui Dubai UAE: elebrate Eid Al Adha at Ramada Hotel & Suites Ras Al Khaimah, a luxury boutique hotel located on the northern tip of the Arabian Peninsula, where a special brunch buffet and Pool Fusion buffet have been prepared for the whole family to enjoy.With its comfortable, intimate and welcoming setting, Ramada Hotel & Suites Ras Al Khaimah is the ideal destination for visitors of all ages during the long Eid break. The stylish rooms with contemporary but tasteful designs and elegant furnishings reflect a homeaway-from-home

feeling.During Eid, enjoy a sumptuous brunch buffet of international cuisines in Bundoo Khan, a fine dining speciality restaurant famous for Pakistan’s authentic barbeque delicacies. The brunch buffet starts from 11am to 3:30pm for AED89 person. Choose from dishes like Chicken Seekh Kabab, Malai Boti, Chicken Tikka, Chicken Boti, Behari Boti, Char Grill Prawns, Afghani Boti, Chapli Kebabs, nonvegetarian and vegetarian specialties with refreshing drinks and mouth-watering desserts.In the evening, families and friends are invited to gather around the pool area for a Pool Fusion Buffet offering a spread of

succulent barbeques, fresh TVs, an array of satellite TV salads, cool drinks and channels, electronic safe t e m p t i n g s w e e t s f r o m and branded bathroom P a k i s t a n a n d o t h e r amenities from Italy.In continental varieties. Kids addition to Bundoo Khan will enjoy their corner with Restaurant, the boutique IIR ME BECOMES INFORMA MIDDLE EAST TO ALIGN WITH GLOBALLY-RECOGNISED foodies such as nuggets, hotel has Front Page Cafe, a fries, pizza, juice and the all- shisha cafe where guests BRAND time favourite, ice cream. can watch their favourite IIR Middle East has successfully rebranded to Informa Middle East. There will be plenty of football matches or play By Qadeer Ahmad Siddiqui clients.The company has market and has adapted to sectors such as education activities in the evening for billiards with friends while Dubai UAE: been operating in the region the evolving business needs and agriculture and into new the kids such as face h a v i n g m o c k t a i l s a n d h e s t r a t e g y f o r for 20 years as IIR Middle of the region. Today, the markets including Africa and painting, drawing and more. sumptuous snacks. It is also Informa Middle East East. Since its launch back newly rebranded Informa Southeast Asia.” states A henna booth will be set-up home to O2 Spa, a wellgoing forward is to in 1993, through to its Middle East offers a vast Shabnam Rawal, Managing to add a colourful touch to known spa facility with highly leverage the regional legacy portfolio of managed events, Director of Conferences and the evening’s ambience. trained therapists.Celebrate of the former brand bespoke conferences, in- Training at Informa Middle The Pool Fusion Buffet will a festive Eid Ad Adha at combined with the strength house and public training East.Informa plc, is an be from 7pm to 10:30pm for Ramada Hotel & Suites Ras and global recognition c o u r s e s . W i t h t h e international business with AED89 per person.Ramada Al Khaimah. The Brunch foundation of its parent transformation to our new over 150 offices around the Hotel & Suites Ras Al Buffet and the Pool Fusion company, Informa plc. This brand image now complete, world employing over 6,000 Khaimah offers a homey Buffet are available from 3rd alignment facilitates access we are embarking on our people. Informa Middle East atmosphere. The 38 luxury to 5th of October. For more to larger markets and parent company’s global is the organiser of leading suites in 1-, 2- and 3- information, please call customer bases creating acquisition by Informa in ranking and reputation in exhibitions in the region bedroom configurations +971 7 205 8888 or visit more development and 2005, the business has global events. Adding to our such as Arab Health, Middle feature 5-star facilities, fully- w w w . r a m a d a . c o m / dramatically grown along growth opportunities for existing portfolio, we are set East Electricity, Cityscape equipped kitchen, Wi-Fi www.facebook.com/ramada I n f o r m a ’ s r e g i o n a l with the rapidly growing to launching events in new and the Bride Show. Internet access, flat screen rasalkhaimah. azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg7

22-30September 2014,28 Dhul-Qi'dah 4 Shawaal1435

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Mob:00971 56 118 6007

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BIG DATA TO DRIVE COMPETITIVE ADVANTAGES FOR MIDDLE EAST BUSINESSES GCC’s Big Data Market to Grow Five-Fold to USD 636 Million in 2020: Frost & Sullivan Industry-leading Experts to Guide Regional Organisations in Leveraging Big Data to Enhance ROI at GITEX Big Data Conference By Qadeer Ahmad Siddiqui Dubai UAE: s Dubai Festivals a n d R e t a i l Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), launches its seventh edition of ‘Eid in Dubai Eid Al Adha’ from 25 September to 11 October, 2014 Dubai’s leading business entities are looking forward to offering their continued support during the much-awaited

in their home countries. Meraas Holding’s core strategic objective through this collaboration with DFRE is to add value to Dubai’s tourism offering. We aim to ensure that all shoppers visiting CITY WALK and THE BEACH receive some amazing discounts and deals across all our outlets.” E m a a r M a l l s Group:Nasser Rafi, Chief Executive Officer of Emaar Malls Group, said: “The Dubai Mall is the first choice

calendar, AW Rostamani, through its flagship company Arabian Automobiles, the exclusive

October. Dubai Duty Free:Salah Ta h l a k , S e n i o r V i c e President, Corporate

Town Centre Jumeirah, said:We look forward to participating with DFRE in the citywide Eid Al Adha

visitors and residents of all ages and nationalities the chance to be ‘United in Celebration’, while

customers throughout this ‘Eid in Dubai. ENOC:Burhan Al Hashemi, Managing Director of

Director of Nakheel Retail, said: Nakheel is delighted to support this year’s Eid in Dubai Eid Al Adha.Our

17-day campaign, held under the theme, ‘United in Celebration’.DFRE stated that ‘Eid in Dubai Eid Al Adha’ comes to live with continued support from its strategic partners and sponsors, who play an instrumental role in promoting the festival to both regional and international visitors as well as residents representing Dubai’s multicultural population. The alliance also serves testimony to the strong public-private sector collaboration that DFRE upholds which results in the tremendous growth and success of our events and festivals throughout the year.Aimed at uniting people of diverse nationalities to celebrate the joyous occasion and to strengthen Dubai’s position as a destination of choice during Eid holidays, ‘Eid in Dubai Eid Al Adha’ is a citywide celebration, featuring a holistic lineup of events and activities organized across the city from the leading shopping malls to popular public spots. DFRE Strategic Partners Meraas Holding:Fahad Kazim, Chief Commercial Officer, Meraas Holding, said:Meraas Holding is delighted to collaborate with DFRE as a strategic partner for ‘Eid in Dubai’. Eid in Dubai extends its reach across the MENA region and attracts a significant tourist footfall to the emirate, enhancing its reputation as a global shopping destination of choice. People travel to the emirate from many countries worldwide for the sole purpose of shopping at stores that they cannot visit

for visitors from around the world, particularly in the GCC region, during ‘Eid in Dubai - Eid Al Adha’ for retail and leisure. As a family destination, we are committed to offering them unmatched retail and lifestyle experiences. A wide range of activities are being planned to mark Eid, with the opportunity for our visitors to win spectacular prizes. The Dubai Mall will truly uphold the spirit of ‘United in Celebration’ this Eid.” Emirates:Sheikh Majid Al Mualla, Emirates’ Divisional Senior Vice President, Commercial Operations, Centre, said: "Emirates has partnered with DFRE on numerous events over many years and ‘Eid in Dubai’ marks yet another important collaboration. Emirates is committed to promoting Dubai alongside the airline and ‘Eid in Dubai’ highlights the exciting cultural and festive activities that the emirate has to offer during this period. We look forward to another successful event. AW R o s t a m a n i Group:Khalid Al Rostamani, Vice Chairman of AW Rostamani Group, said: “’Eid in Dubai’ has always been a great way to celebrate a very special occasion and once again, we are absolutely delighted to play such a pivotal role in the proceedings. We have worked as a strategic partner with DFRE since the festival’s inception and each year our offers are bigger and better than the year before,he said.To mark the event, which has become one of the most highly anticipated and popular in the Dubai

distributor of Nissan, Infiniti and Renault in Dubai and the Northern Emirates, will be running a unique series of promotions and activities. “We are always trying to give something back to our regular customers to thank them for their loyalty and also to show potential clients that we are fair, we are decent and we are great value,Mr. Al Rostamani added.The celebration offers include free insurance, complimentary servicing, unlimited mileage warranties and convenient payment options. Al Futtaim Group-Dubai Festival City Mall:Brad Merchant, General Manager, Dubai Festival City Mall, said: As a dedicated and committed partner of DFRE, Dubai Festival City Mall has played an important role towards positioning the emirate as a prestigious and sought-after international leisure, tourism, shopping and entertainment destination for the whole family.This year’s ‘Eid in Dubai’ theme ‘United in Celebration’ is highly pertinent to our brand and is designed to create a deep long-lasting bond between the people who live in Dubai and those who visit the city for its numerous attractions and activities during shopping festivals or religious holiday breaks.‘Eid in Dubai - Eid Al Adha’ activities at Dubai Festival City Mall will run across the length of the festival and will include roaming acts from 25 September to 11 October and lively stage shows featuring international dancers from 2 October to 7

Communications, Dubai Duty Free, said: “Dubai Duty Free joins the nation in this year's celebration of ‘Eid in Dubai-Eid Al Adha’ under the theme "United in Celebration". All passengers travelling through Dubai International Airport and Al Maktoum International - Dubai World Central can enjoy enticing offers and promotions across all Concourses and Terminals. Passengers will also be delighted to savor authentic Arabian hospitality from our UAE national staff at designated areas in Departure and Arrivals.Dubai Duty Free, as a strategic partner of DFRE, is constantly striving to offer passengers a worldclass shopping experience. It underlines our commitment to actively promote Dubai as the region's business and tourism hub. Majid Al Futtaim Properties:Fuad Mansoor Sharaf, Senior Director – Property Management, Shopping Malls for Majid Al Futtaim Properties, said: As a long-time strategic partner of the DFRE, Majid Al Futtaim is united in its celebrations of Eid in Dubai. Our three Dubai flagship shopping malls Mall of the Emirates, City Centre Deira and City Centre Mirdif will be key focal points for the community with a strong program of family-themed entertainment which will further position Dubai as the premier destination to be for families, friends and visiting guests this Eid Al Adha. Mercato:Charlotte Ferrey, Marketing & Events Manager, Mercato and

celebrations this year and providing residents and tourists with great shopping, captivating live entertainment and an allround memorable experience.The cobbled streets of Mercato are set to come alive to several celebrations this Eid Al Adha, with an exciting shop and win promotion, great sales and discounts in a variety of shops and quality live entertainment to keep the whole family engaged. The shop and win promotion will run from 25 S e p t e m b e r u n t i l 11 October. Exciting prizes include AED 20,000 worth of jewellery from Liali and luxury hotel stays in the UAE. Paris Gallery:Mohammed Abdul Rahim Al Fahim, CEO at Paris Gallery Group of Companies, said: “On behalf of the entire team at Paris Gallery, I would like to extend my warmest r e g a r d s a n d congratulations to the UAE Government, its citizens, residents and visitors on the occasion of Eid Al Adha, and I would like to take this opportunity to wish the UAE continuous progress and prosperity based on the vision of Dubai’s wise leadership. “We are proud of our longstanding partnership with the DFRE, which has gone beyond boundaries to showcase the diverse experiences the UAE embodies. Today, ‘Eid in Dubai Eid Al Adha’ stands as a highly popular social occasion that millions of people from around the world look forward to each year. The seventh edition spanning 17 days is once again set to offer both

integrating Dubai’s signature offerings in the form of world-class landmarks, tourist attractions and one-of-akind entertainment choices. It also serves to showcase the creative collaboration between the leaders of the country, the private sector and government organizations, who together lead the way for the success of this annual event year after year. BurJuman:Leigh Regan, Chief Operating Officer, BurJuman, said:As one of the city’s best-known retail landmarks and a key strategic partner of DFRE events, BurJuman is excited to once again be a part of ‘Eid in Dubai’. Eid-AlAdha has traditionally been celebrated with great zeal and vigor in Dubai, and ‘Eid in Dubai’ embodies the unique celebratory vibe and community spirit of this much-anticipated festival. With great offers, extended shopping hours, and a funfilled family entertainment calendar, the festival serves to further enhance Dubai’s reputation as a shopping and leisure destination of choice. As always, BurJuman’s focus is on providing a holistic retail experience to our customers during the festival. This year, the festival coincides with our annual Safe & Sound breast cancer awareness campaign, which kicks off in October. As we continue to refresh our customer offering with new attractions, including the recently opened Carrefour hypermarket, we look forward to providing an unforgettable shopping and leisure experience for our

ENOC Retail, said: “The ‘Eid in Dubai’ celebrations are amongst the mostawaited events in the city, which will further energize the retail, hospitality and tourism sectors. It reflects the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, to define Dubai as a yearround destination. ENOC, as a strategic partner of DFRE, is taking parting in ‘Eid in Dubai’ with a wide range of promotional activities across our ZOOM stores and service stations. The theme, ‘United in Celebration,’ is a perfect fit to the global hub status of Dubai, which welcomes visitors from around the world. K e y Sponsors:MasterCard:Ey ad Al Kourdi, Country Manager - UAE, MasterCard, said:Eid Al Adha is a special occasion and the 'Eid in Dubai' platform is now a much anticipated event by local, regional and international visitors. MasterCard is committed to support Dubai in its vision to be the preferred cultural, social and leisure destination. We have been strong supporters of 'Eid in Dubai' since it was first launched and of other festivals organized by the DFRE for more than a decade. This initiative is part of our ongoing efforts to collaborate with all our partners to deliver priceless privileges to consumers that can be shared with their friends and loved ones. I B N B A T T U T A M A L L : O m a r K h o o r y,

flagship Ibn Battuta Mall is gearing up to welcome hundreds of thousands of visitors who will experience a host of events, attractions and entertainment throughout Eid Al Adha. Ibn Battuta Mall’s extensive attractions for Eid in Dubai Eid Al Adha include Circo Boom, Concerto and music from the Ten Tenors, and we look forward to a successful 2014 Eid in Dubai Eid Al Adha, and to supporting future Eid in Dubai Eid Al Adha events as we expand our portfolio of retail projects, including extensions to Ibn Battuta and Dragon Mart, as well as new malls at Palm Jumeirah and Deira Islands. Dubai Properties Group:Mohammed Al Habbai, Chief Officer Urban Planning and infrastructure at Dubai Properties Group, said:Dubai, with its many attractions and entertainment activities, is the ideal place to celebrate Eid Al Adha. ‘Eid in Dubai’ brings together residents and visitors alike in celebrating this festive period. DPG is proud to sponsor ‘Eid in Dubai’ as part of its wider support of DFRE and its initiatives to bring Dubai to the forefront of the regional and global tourism market. DPG continues to contribute to Dubai’s tourism development through our flagship destinations DUBAILAND and Business Bay, as well as our various retail portfolios including The Walk at JBR and Bay Avenue. On behalf of DPG, I wish everyone Eid Mubarak.

SHOPPING, ENTERTAINMENT AND PRIZES GALORE AT MERCATO DURING ‘EID IN DUBAI - EID AL ADHA’

KUWAIT RANKS TOP 3 IN MEA MOBILE SUBSCRIPTIONS GCC’s High Smartphone Penetration Rate Unlocks New ICT Business Opportunities 50% of World’s Mobile Data Traffic Projected to Come from Video by 2019: Ericsson

By Qadeer Ahmad the seventh edition interactive arts and including vouchers Siddiqui Dubai UAE: of Eid in Dubai Eid Al c r a f t s w o r k s h o p worth AED 20,000 to h i s ‘ E i d i n Adha will run from 25 h o s te d b y L i ttl e s p e n d a t L i a l i , Dubai Eid Al September to 11 Wonders Nursery for e l e c t r o n i c s f r o m A d h a ’ , October this year, the youngest visitors Virgin Megastore, a Mercato, located on featuring a range of to the mall. To be hamper of goodies J u m e i r a h B e a c h f a m i l y - o r i e n t e d held daily from 25 from Areej and a Road, is offering entertainment and September to 11 luxury weekend stay r e s i d e n t s a n d f e s t i v a l - t h e m e d October, the unique at a five-star Rotana visitors from around experiences and platform promises to hotel in the UAE. the world plenty to activitie o f f e r Numerous new look forward to s f o r children a stores and outlets at mobile data traffic will come during the much visitors creative M e r c a t o a r e from video content. anticipated holidays. o f a l l escapade enhancing the Eid Additionally, the MEA region From great shopping a g e s during the festivities further by is poised to post the world’s offers and a unique a n d h o l i d a y providing shoppers strongest mobile data traffic dining experience to national s e a s o n the convenience of growth at 70 per cent from live entertainment i t i e s . from 4pm more brands, ample 2013-2018, according to and fantastic prizes – From 5 t o 7 p m choice and an overall Cisco’s Visual Networking Mercato makes the October until 11 d a i l y . F u r t h e r , enhanced shopping Index: Global Mobile Data ideal spot for families October, Mercato’s shoppers to Mercato experience. New Traffic Forecast.With the looking to enjoy all cobbled streets are w h o s p e n d a shops include The country’s 156.9 per cent the diverse aspects set to come alive with minimum of AED 200 W h i t e C o m p a n y, R e p o r t , m o b i l e mobile subscription of the wonderful Eid a variety of live a t a n y s h o p , R e i s s , M & C o , subscriptions across the penetration placing it experience in Dubai. e n t e r t a i n m e n t restaurant or service Beauty by Edge, Middle East and Africa among the top three MEA Organized by the i n c l u d i n g a n outlet during ‘Eid in Buckles & Belts, (MEA) are set to grow from rankings in the World Dubai Festivals and amazing Michael Dubai Eid Al Adha’, Tommy Hilfiger and 1.2 billion in 2013 to 1.9 E c o n o m i c F o r u m ’ s Retail Establishment Jackson tribute act, a will be entitled to one Crystal Gallery. New billion in 2019 - when 80 per N e t w o r k e d R e a d i n e s s (DFRE), an agency lively flamenco show c o u p o n f o r a dining options to cent of global mobile Index 2014, Kuwait which of the Department of and guitarist duo and r e w a r d i n g r a f f l e choose from include subscriptions will be for b o a s t s 1 0 0 p e r c e n t region’s next generation ICT T o u r i s m a n d a ballerina doll dance draw. Up for grabs Sushi Counter, Taste mobile broadband and more nationwide mobile network based economies - from C o m m e r c e performance.Also on are amazing prizes Kitchen and Milk & than 50 per cent of global coverage stands to benefit mobile apps and video calls Marketing (DTCM), the agenda is an a n d g i v e a w a y s , Honey! azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg8) By Qadeer Ahmad Siddiqui Dubai UAE: uwait is set to lead the Middle East in unlocking new mobile broadband business opportunities, according to companies attending GITEX Technology Week 2014.According to the recent Ericsson Mobility

from high mobile broadband d e m a n d a n d usage.Streaming video and social media on mobile devices and cloud services will drive an immense amount of data traffic through the GCC and especially Kuwait,said Mohammed Kazmi, Senior Manager, Product Development & Marketing, Zajil Telecom. “Today our data centers across the region are hosting cloud services that will support the

to business applications and Big Data.Zajil Telecom is among more than 300 Kuwait companies joining GITEX Technology Week’s Gulfcomms - the gateway to the region’s telecoms industry – which is sponsored by Ericsson and organised by the Dubai Wo r l d Tr a d e C e n t r e (DWTC).With the Kuwaiti parliament recently approving a bill to create an independent telecom operator, the country’s telecoms industry is set to undergo further revenuegenerating changes which will attract international firms.The largest and most important platform for enterprise telecoms, GITEX Technology Week’s Gulfcomms brings together operators, solutions providers, infrastructure builders and end-users all under one roof,” said Trixie LohMirmand, Senior Vice

President, DWTC.Kuwait’s communications leaders will showcase mobile innovations across vital GCC sectors like energy, r e t a i l a n d hospitality.Running under the theme ‘Re-Imagining our Future’, GITEX TECHNOLOGY WEEK 2014 is set to attract more than 142,000 ICT professionals, 25,000 Clevel executives and over 3,700 exhibitors from 61 countries. The show will be held from 12-16 October at DWTC. For more information visit: www.gitex.com.

AZAD SPORTS 22-30September 2014,28 Dhul-Qi'dah 4 Shawaal1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Edition 63 Pg9

PRESIDENT KARZAI HOSTS ICC CRICKET WORLD CUP 2015 TROPHY IN KABUL By Qadeer Ahmad Siddiqui Dubai UAE: he ICC Cricket World Cup 2015 trophy, as part of its global tour, on Saturday visited Kabul, Afghanistan, where it was received by President Mr Hamid Karzai.Also present with the trophy during this historic visit to the President's office were Afghanistan captain Mohammad Nabi and star player, Nawroz Mangal, as well as other senior officials of the Afghanistan Cricket Board (ACB).The President congratulated the Afghanistan cricket team for qualifying for the ICC Cricket World Cup 2015 and wished it well in the tournament that will be staged in Australia and New Zealand from 14 February to 29 March.Earlier in the morning, the trophy arrived in Kabul where it was warmly greeted by hundreds of fans and supporters. The trophy then made an appearance in a reception hosted by the Afghanistan Cricket Board (ACB) and Australian Embassy, which was also attended by ambassadors from Australia, Canada, New Zealand, India, United Kingdom, the Netherlands, as well as ministers and high ranking government officials, before visiting the President's office.Following his visit to the President's office, Nabi said: “It is an honour that the ICC Cricket World Cup 2015 trophy came to Afghanistan and received such a huge welcome. This is a proud moment for the entire nation and we will do our best to play competitive cricket in next year's tournament.ACB Chief Executive, Dr Noor Mohammad Murad, who was also present when President Karzai put a hand on the trophy, said: “It was a historic moment for the country to host the ICC Cricket World Cup 2015 trophy for the first time.We have reached this point by overcoming lots of challenges. Our team is working hard to express itself at the ICC Cricket World Cup 2015 and we are looking forward to some good results.ICC's Head of Global Development, Tim Anderson, thanked the Afghanistan government for

its continued support. “The Afghanistan government has provided tremendous support to cricket for many years and, therefore, the ICC is delighted that President Karzai was able to welcome the ICC Cricket World Cup 2015 trophy in Kabul.This was ICC Cricket World Cup 2015 trophy's sixth stop-over since starting its journey began on 3 July. It is scheduled to arrive in the host countries in the first week of November.The trophy has so far visited Sri Lanka, India, Bangladesh, United Kingdom, Scotland and Ireland, while Pakistan is its next destination. The trophy will also visit South Africa, Zimbabwe, Jamaica and Barbados.Afghanistan, which was playing in the Pepsi ICC World Cricket League Division 5 in 2008, qualified for the ICC Cricket World Cup 2015 after finishing runner-up to Ireland in the ICC World Cricket L e a g u e Championship.Afghanistan has been placed in Group A along with Australia, Bangladesh, England, New Zealand, Scotland and Sri Lanka. It will play its opening match against Bangladesh at Manuka Oval in Canberra on 18 February, before taking on Sri Lanka at University Oval in Dunedin on 22 February.Its other first round matches in the tournament are against Scotland (in Dunedin on 26 February), Australia (in Perth on 4 March), New Zealand (in Nelson on8 March) and England (in Sydney on 13 March).Afghanistan today (Sunday) left for Perth to prepare for ICC's pinnacle 50-over tournament. This tour is part of ICC's High Performance Programme. During the tour, Afghanistan will play a series of matches against local and State sides, and will also be able to call on a number of specialist coaches and former players from both the host countries, to support its training and planning sessions.The United Arab Emirates (UAE) is already in Australia, Scotland arrives in Hobart on 24 September while Ireland lands in Queensland on 23 September.

ROUND 8 SWS CUP RACES AT THE KARTDROME Zian and Horsky share the spoils on a hot night at the Kartdrome Double win for Connor in SWS Junior Class By Qadeer Ahmad Siddiqui Dubai UAE: ubai Kartdrome hosted the eighth round of the 2014 SWS RX7 Sprint Cup and SWS Junior Cup races on Monday night, where the country's top leisure kart racers took to the track on a hot and humid night, and once again delivered racing of the highest order.With some of the 'usual suspects' absent, several new faces lined up on the SWS RX7 Sprint grid and after a grueling schedule - with some drivers doing five races on the night to qualify for the two Super Finals - the

scene was set for two intriguing contests to cap a busy evening.From the outset Atef Al Barwani, Ivan Horsky, Hussain Umid Ali, Sam Zian and Dubai schoolgirl Abigail Birch set the pace and slugged it out up front, as they dueled for every bit of tarmac.Al Barwani managed to edge ahead and he crossed the line first with a healthy margin but was later found to be under the weight limit and disqualified - he had miscalculated how much weight he would lose in the race.Meanwhile, behind Al Barwani, Horsky had managed to get the better of Umid Ali, Birch and Zian. Thanks to Al Barwani's misfortune Horsky inherited the win, with Umid Ali in his skipstream claiming second and Birch taking third ahead of Zian in fourth.Ahmed Al Melashi was fifth, ahead of Ahmed Bin Desmal, Marwan Al Hammoudi, Rob Steveneson, Nadia Khan and Khaled Al Zayed rounding out the top ten.From the moment the

lights went out to start race two, the front runners again set an electric pace with Al Barwani, Umid Ali, Zian and Birch running nose to tail while behind them Ahmed Al Zayed and Bin Desmal chasing hard.With places swapping constantly, Zian

Captain Mohammad Nabi: “This will be written in the history of Afghanistan, as we are the first ever sports team in the country to qualify for a World Cup” “We have the capability to upset one or two teams” “This will be the chance for Afghans who are based in Australia or New Zealand to come to the grounds and support their team” By Qadeer Ahmad Siddiqui Dubai UAE:

made a slick move late in the race to take the lead and immediately set about building a gap which he held until the finish and to take the chequered flag.Behind him Umid Ali claimed second place with Al Barwani, making up for his earlier disappointment, in third after squeezing his way past fourth placed Birch with the finish line in sight.Earlier in the evening Alex Connor was in a class of his own in the Junior Cup field and took two comprehensive wins in the process.The real action was behind Connor where a gaggle of drivers battled for second place during the course of the two races. Zaid Alami finished second in race one, with Oliver Walton third, Maxime Dubos fourth and Luis Velasco rounding out the top five.In race two, with Connor again way up front, the battle for second place was won by Kanal Agha, with Alami third, ahead of Velasco in fourth and Walton in fifth.Award for Best Novice went to six year old Keanu Al Azhari, son of multiple UAE motor racing champion, Karim Al Azhari, for his impressive efforts in his maiden SWS Junior Cup races.Round 9 of the 2014 SWS RX7 Sprint Cup and SWS Junior Cup takes place at the Dubai Kartdrome on 21 September.

IHF SUPER GLOBE CHAMPIONSHIP 2014 WINS PRAISES FROM ALL Visitors and Players Impressed by the Qatar Handball Association Complex and Professional Management of the Venue and Tournament By Qadeer Ahmad Siddiqui Dubai UAE: ans, international sports media and h a n d b a l l organisations have all agreed that the IHF Super Globe Championship 2014, which ended the evening of Friday, 12 September at the Qatar Handball Association Complex, has been a huge success. In the exciting final, FC Barcelona (ESP) competed against Al Sadd (QAT) with the winning score of 34:26 to claim the Super

AFGHANISTAN LAUNCHES PREPARATION FOR HISTORIC MAIDEN ICC CRICKET WORLD CUP

2015 Organising Committee and Director of the Super Globe said:We offer our warmest congratulations to teams responsible for the success of the IHF Super Globe Championship 2014 and look forward to hosting the matches in Qatar during the Qatar 2015 24th Men's H a n d b a l l Wo r l d Championship.Mr. Leon Kalin, Chairman of IHF Commission of Organising and Competition said:With regard to this venue, I have

fghanistan will be aiming to make a lasting impression when it appears in its maiden ICC Cricket World Cup, with the side spending four weeks in Australia and New Zealand to prepare for cricket's pinnacle 50-over tournament as part of a tour organised by the ICC's High Performance Programme (HPP).Having only become an Affiliate member of the ICC in 2001, Afghanistan has appeared in three consecutive ICC World Twenty20 tournaments (2010, 2012, and 2014), and is now starting its final phase of preparation for the ICC Cricket World Cup 2015, which will be played from 14 F e b r u a r y t o 2 9 March.Afghanistan will commence its four-week HPP tour with two one-day matches in Perth on Sunday a n d T u e s d a y, b e f o r e featuring in two matches in Canberra. It will conclude its tour in Tauranga where it will play matches against Auckland and Northern District.Skipper Mohammad Nabi, shortly after arriving in Perth on Monday, said his side was motivated to make a mark in its debut ICC Cricket World Cup.We are very proud to find a place in the ICC mega event, the Cricket World Cup. This will be written in the history of Afghanistan, as we are the first ever sports team in the country to qualify for a World Cup.We and the whole nation are looking forward to the tournament. All Afghans want that team to play well in the World Cup,he said.The 29-year-old all-rounder believed that the HPP tour will provide invaluable impetus to his side's recent momentum, having recorded a string of strong finishes at ICC events in the last 12 months, as well as victory over Bangladesh and a drawn ODI series against Zimbabwe.We assume the WACA will be a tough challenge. It produces more bounce and carry compared to other pitches in Australia, and we are not used to those kinds of tracks.We will be playing three matches of the

World Cup in New Zealand, and we will be working to develop the skills required for those conditions during ICC HPP tour. The plus point is that some of our players have been to New Zealand already, in 2010 for the ICC U19 Cricket World Cup,he said.Afghanistan has been placed in Pool A of the ICC Cricket World Cup 2015, along with four-time champion Australia, co-host New Zealand, Bangladesh, three-time finalist England, Scotland and 1996 c h a m p i o n S r i Lanka.Afghanistan will play its first-ever ICC Cricket World Cup match when it faces Bangladesh on 18 February in Canberra, the side it beat by 32 runs in their only ODI encounter to date during the Asia Cup 2014. Its other matches are against Scotland (in Dunedin on 26 February), Australia (in Perth on 4 March), New Zealand (in Nelson on 8 March) and England (in Sydney on 13 March).The skipper believed that his side has what it takes to continue its strong form against higher-ranked opponents. “We have the capability to upset one or two teams. Being a global event, everybody will follow each game, so we have to stay calm, play to our potential and enjoy the pressure. If we play well enough, you never know.I think the first game (Bangladesh) will be a crucial one as everyone would like to start with a win; we have beaten Bangladesh in its own backyard, which is another plus point. It could also be a crucial game against Australia,he said.Nabi, who was the fourth-highest run-getter of the qualifying tournament, the ICC World Cricket League Championship, believed his side would receive great local support down under.The national team has not visited Australia or New Zealand before, so this will be the chance for Afghans who are based in Australia or New Zealand to come to the grounds and support their team. I am sure we will get lots of supporters in every game.

CHARLIE & ROB GO LOW

ABU DHABI SCHOOLBOY AL DHAHERI RETURNS FROM ITALY WITH By Qadeer Ahmad Siddiqui Dubai UAE: Six-year old schoolboy Rashid Al Dhaheri returned home to Abu Dhabi with a big trophy for his efforts this past weekend 12-14 September in the Trofeo Academy Championkart (Italian Championship) at Ala Karting Circuit near Ve r o n a . T h e y o u n g s t e r popularly known as Little Alonso - who is on the final

starting 16th out of 25 drivers, Al Dhaheri gave a gutsy performance as he powered through the field to take fourth place in the eight minutes heat and again impressing the paddock with his constantly improving race-craft and clean driving.From second place on the grid Al Dhaheri challenged for the lead in heat two, and managed to hold on to take second place

stages of an intensive summer karting campaign in Italy, continued his busy schedule with 12 practice sessions driving more than 180km on the challenging circuit on the foot of the Alps, in sunny and fresh c o n d i t i o n s o n F r i d a y, Saturday and Sunday.It did

a good reward for a tough weekend in the category 610 years old drivers.Al Dhaheri is campaigning in t h e Tr o f e o A c a d e m y C h a m p i o n k a r t Championship with Parolin kart, and has become a benchmark junior driver for the global manufacturer who has designed a special kart for the diminutive Emirati boy.At the end of the race weekend, managing director Albino Parolin reflected on Al Dhaheri's showing at Ala: " We are very pleased to have a talented young driver like Rashid in our championship and we hope the newly designed kart suits his talent and performance. I am very pleased with the speed he had throughout the week end.Al Dhaheri travels to Jesolo for the next round of his Italian campaign, for the race weekend on 26-28 September at the Pista Azurra in Jesolo near Venice

not take long for Al Dhaheri to find his rhythm in the Baby Academy field despite it being his first visit to the karting venue in northern Italy. He was soon at the sharp end of the timing screens and among the pace setters.In the first heat,

MALAYSIA TO HOST PEPSI ICC WCL DIVISION 3 Tournament to be held from 23 to 30 October 2014 By Qadeer Ahmad Siddiqui Dubai UAE:

he International Cricket Council (ICC) today announced that Pepsi ICC World Cricket League (WCL) Division 3 will take place from 23 to 30 October in Kuala Lumpur, Malaysia. Uganda was to host the six-team competition from 26 October to 2 November, however, due to a recent elevation in the ICC's ongoing safety and security assessment level, it has been decided to relocate the event to the Malaysian capital.In coming to this decision, the ICC coordinated with a range of local authorities and security experts.Announcing the decision, ICC Chief Executive David Richardson said: “The safety and security of players and

officials is of paramount importance to the ICC, and despite the excellent cooperation received from the Ugandan government and the Uganda Cricket Association, due to recent events beyond the control of the ICC and the Uganda Cricket Association, we were ultimately uncertain if a secure environment could still be provided.Thankfully, the Malaysian Cricket Association has offered to host the tournament at short notice, and, based on previous experience, we anticipate a successful event in Kuala Lumpur.The six teams competing in the event are Bermuda, Malaysia, Nepal, Singapore, Uganda and the USA.The full schedule, squads and match officials for the tournament will be released in due course.

By Qadeer Ahmad Siddiqui eagle birdie combination to Dubai UAE: win with 32.9. The late Committee and Mr. Miguel the awards ceremony that cratch golfer Charlie partnership of Nadin Rai Rocca, 1st Vice-President of brought the exciting week of Wilcox and fifteen and Rory Thomson worked I n t e r n a t i o n a l H a n d b a l l handball action to h a n d i c a p R o b e r t out a treat for them on the Federation.Mr. a close. Visitors Gayle went lower that a field back nine better ball, with L e o n K a l i n , and sports fans of forty plus golfers to take three birdies and an eagle Chairman of w i t n e s s e d t h e ORDER OF MERIT SEASON BRINGS OUT the BMW Members and meaning the pairing went I H F matches at the allGuest Social on Friday the home with a pro shop Commission of n e w Q a t a r THE TOP GOLFERS AT SHARJAH 19th of September. The part voucher for their mornings Organising H a n d b a l l dove tailed great in the front work.The evening shotgun a n d Association n i n e Te x a s S c r a m b l e produced another excellent By Qadeer Ahmad Siddiqui September for their 4 day golf C o m p e t i t i o n Complex and still trip sponsored by Orient score from the Dubai UAE: carding a a n d M r . more have he race for the Orient Travel.George Liu was last winners, Peter 31.2 Nett M o h a m a d followed the Travel Malaysia Truly year's Gross Winner with a Foley and with four Jabor Al Mulla, action on the AlAsia Net & Gross comfortable winning margin Charlie Rogers, birdies. A s s i s t a n t Kass television Order of Merit at Sharjah Golf but the Nett Winner Jaydeep who came very T h i s p a i r D i r e c t o r broadcasts.For close to the a.m. and Shooting Club starts this Sarkar had to shake off Mukti G e n e r a l o f Q a t a r, t h e w e e k h a s been involved with the w e r e o n Globe trophy. Earlier on score with 63.9. October. The best golfers at Rai and Mel Steward on the project right from the Ryder Cup Qatar 2015 Organising significantly showcased the Friday, SG FlensburgThe duo crossed planning and development form in the Handewitt(GER) emerged Committee and Director of country's support for top-line to the back nine to ensure that it delivers back nine victorious against El Jaish the Super Globe were then sport, the incredible quality specific handball solutions. carding 6 birdies in the on level par and went to (QAT) sealing their position invited to felicitate the Third of the facilities, and the T h e Q a t a r H a n d b a l l better ball format with 4 in a work returning in 7 under. place and Bronze Medallist warm welcome shown to at third place in the Association Complex is not row from the 10th to 13th. Hot on their heels where tournament. At the awards winners, SG Flensburg- visiting teams and their just a competition venue but After adding up the two Hassin Yazdi & Roy Holmes ceremony, H.E. Salah bin Handewitt (GER). The team families. Mr. Mohamad the first handball education marvelous scores signed with 32.5 nett front nine and Ghanem Al Ali, Minister of was also presented with a Jabor Al Mulla, Assistant centre in the world. The for a 61.2 in the a.m. Joung Du Lee & Kelvin with Youth and Sports and Dr. cheque and a trophy for their Director General of Qatar Qatar 2015 Organising shotgun which would be 29 nett back nine.The big Hassan Moustafa, President place in Committee has chosen the unstoppable in Gleneagle's hitters on the day were Roy of the International Handball t h e right people and has truly next week if the two were Holmes and Barry Cotter Federation felicitated the t o u r n a delivered on its promises. c a l l e d u p f o r Te a m with huge drives on the 7th the club compete for both final day to win by one point. ment.F winning team FC Barcelona From this edition of the Europe.The chasing pack h o l e c a r r y i n g o v e r titles over several months Events like this are a great (ESP) with gold medals, a a n s , Super Globe it is evident that was full of hot scores with 2 8 0 y a r d s . T h e s h a r p with a golfing trip to Asia success and this year c h e q u e a n d t h e teams the Qatar teams have really the five other prizes winners shooters in the nearest the sponsored by Orient Travel promises to be no different c h a m p i o n s h i p t r o p h y. a n d done their homework and I showing that they could pin were Hassin Yazdi and waiting for the winners. With for the players. The first delegat Second place, Al Sadd have been expecting all the perform in the lime light. Barry Cotter again. The the Fedex Cup just finishing event is scheduled for Friday s (QAT) was awarded silver e pleasant surprises we have A.m. front nine winners next BMW Members and in American, all eyes will turn 9th of October and there will medals, a trophy and a cheere seen in the tournament. Mike Robson and Ricky Guest Social will take place to the Order of Merit. Last be a 7.30am and 1.30pm cheque by Mr. Ahmed Al d t h e Dominguez got their putters on the Friday the 3rd of year's winners will be jetting shotgun on the day. winners Shaabi, Vice President of hot in the front nine with an October. d u r i n g off to Thailand on the 28th of the Qatar 2015 Organising azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg9)

Azad News UAE22-30September 2014,28 Dhul-Qi'dah 4Shawaal1435

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JOIN THE TRUE JOY OF EID AS “EID IN DUBAI” CELEBRATIONS KICKS OFF TODAY By Qadeer Ahmad Siddiqui Dubai UAE: he city of Dubai will once again be the regional center of festivities and celebrations as the “Eid in Dubai” – Eid Al Adha kicks off its events and activities from today, 25th September, till the 11th of October across the vibrant emirate. Organized by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), the “Eid in Dubai” celebration will run under its slogan of “United in Celebration” reflecting the social harmony of Dubai’s 200 plus nationalities celebrating all together the same joyous occasion.The 17-day celebrations aims at attracting visitors and families from Dubai, the neighboring emirates and the GCC countries, building on the fact that most families will be enjoying a long Eid school break. Visitors and residents will have the opportunity to enjoy a host of festival-themed entertainment, including events and activities designed to cater to families and individuals of all nationalities. The organisers have chosen the “Gifting” theme for this Eid, as it is a main tradition among celebrating families across the region. The t h e m e w i l l b e complemented by the citywide decorations that

further enhance the lively festive atmosphere of the city.Shoppers can also look forward to a world-class shopping experience in Dubai, with the leading malls and shopping centers offering extended hours – providing visitors ample time to enjoy the emirate’s bustling retail scene topped off by exciting promotions and family-oriented in-mall entertainment throughout the 17 days of festivities. Yet again, Dubai will be the regional pinnacle of Eid celebrations, and the stage is set to receive thousands of families on this joyous occasion with a plethora of fantastic offerings that will meet their expectations. “Eid in Dubai” is a spot on festivity when it comes to cementing Dubai’s position as a leading Family Tourism destination, it derives from the core values of Eid that emphasizes on gifting, sharing, togetherness and family reunions, thus summing it all up in one line, United in Celebration; and this is what Dubai is all about during Eid” said H. E. Laila M. Suhail, CEO of DFRE. H. E. Suhail also emphasized on DFRE’s role of creating shopping seasons that enhance the retail sector performance, stating the Eid shopping is a cultural and traditional custom that spreads across the Islamic region. Suhail concluded by expressing gratitude to DFRE’s strategic partners, sponsors and government agencies for their unwavering supporting in helping the festivals organized by the DFRE, achieve newer milestones each year. Highlights of “Eid in Dubai – Eid Al Adha” 2014 Eid Fireworks 2 – 11 October, 9:00pm Jumeirah, Umm Suqeim 1, Kite Beach Residents and visitors of Dubai can look forward to enjoying non-stop

spectacular fireworks treat when a colourful pyrotechnics display takes over the Dubai night sky in celebrations of Eid Al Adha at 9:00pm from 2 October to 11 October. City Decorations Various locations in Dubai Festive decorations will adorn the various areas of Dubai in celebrations of Eid Al Adha. Visitors from around the world can look forward to enjoying the vibrant ambience brought to life by lively themes, multi-

coloured lights and beautiful shapes installed on prominent streets, roundabouts and promenades. Extended Mall Timings Various Shopping Malls in Dubai Dubai’s leading shopping malls will be extending the mall timings during “Eid In Dubai-Eid Al Adha” to provide visitors and residents the convenience of additional time to browse through take their pick from a selection of discounted merchandise as well as participate in the exciting range of rewarding promotions on offer. Dubai Mall, City Centre Deira, City Centre Mirdif, Mall of Emirates and Dubai Festival City will open till the wee hours of morning during the 17 days of Eid in Dubai. Shop and Win Promotion 25 September – 11 October P a r t i c i p a t i n g Malls:Visitors at participating malls will have the opportunity to win prizes up to AED 500,000. Upon a minimum purchase of AED 200, shoppers will get a chance to “Scratch & Win” shopping vouchers up to AED 1000. Eid Fun Distrect 5 – 11 October Kite Beach, Jumeirah Family Fun Fair is a free public event organized for families and children to enjoy the outdoor beach environment packed with

fun, adventure and one-ofa-kind experiences. Beachgoers can anticipate food and beverage kiosks and stalls, entertaining stage shows and roaming acts, games and creative rides for all ages, water activities and live music by DJs and musical bands. Ismat Apa Ke Naam – Part II 10 - 11 October, 6:30pm DUCTAC Theatre, Mall of the Emirates Talented theatre and film artists from India including Manoj Pahwa, Seema Pahwa and Loveleen Mishra are touching down in Dubai for their first-ever solo performance in a one-act play organized as part of the series of the popular “Ismat Apa Ke Naam” play written by Ismat Khanum Chughtai and directed by the legendary Naseeruddin Shah. The 120-minute show

will bring to life three short stories enacted into plays in the Urdu language. The second part of the popular series is being enacted for the first time in the Dubai and the UAE. Tickets are priced between AED 100 and AED 500. Wonho Chung Show 7 October. 8pm DUCTAC:Wonho returns to the UAE with his individual brand of hilarious stand-up for one night only. Wonho Chung is a critically acclaimed stand-up comedian, singer, musician, interviewer and media personality. Born to South Korean and Vietnamese parents, Wonho was raised in Jordan speaking Arabic as his mother tongue. His fluency in the language of the region and immersion in is culture from childhood have given this multitalented entertainer a unique Asian-Arab perspective, enabling him to make a strong connection with audience in this part of the world. Following a busy and eventful year which has seen the launch of Wonho’s Arabic speaking stand-up comedy DVD, The Ticket prices are AED 150 -250. MAX AMINI Stand Up Comedy Show 9 October. 7pm & 10pm DUCTAC:The American Iraninan Stand Up Comedy Artist is back in Dubai. There will be two shows, the first at

7 PM and the second at 10 PM, the prices are AED 250 and 400. Dubai In A Different Light – Photography Exhibition 2 – 11 October Dubai Airport (Terminal 3) The first unique photography exhibition of its kind showcases the soul of Dubai through a rare collection of pictures shot by visitors, residents and international photographers who have captured the city’s dynamism, diversity and character through various angles. Compelling and interesting at the same time, this exhibition will recreate Dubai like never before. Other Events( in malls)

Circo Boom/Comedy Circus 2 - 8 October . 5pm, 8pm & 10:30pm Ibn Battuta Mall:Themed around the unique European theatrical style, Circo Boom is an exclusive spectacular circus show that bridges the gaps of language and culture with the universal language of clowning. Families can expect unrestrained laughter during this 45minute explosion of pure family fun. Created by the Cirque du S o l e i l veteran Dimitri Bagatirev, Comedy Circus w a s nominate d for the Ovation Awards, in

the category of best touring show and has delighted audiences from around the world, performing for more than 500,000 people in Japan, Mexico, Korea,

PERKINS+WILL TAKES TRIO OF ACCOLADES AT MIDDLE EAST COMMERCIAL INTERIOR DESIGN AWARDS Practice wins Best Commercial Office of the Year for BP’s flagship headquarters in Dubai; team talent also recognised with Best Designer and Best Young Designer awards By Qadeer Ahmad Siddiqui Dubai UAE: n t e r n a t i o n a l multidisciplinary architectural and design practice Perkins+Will’s Middle East office picked up three highly coveted accolades at the annual Commercial Interior Design awards event, which took place at the JW Marriott Marquis hotel, Dubai, this week.The firm, which specialises in corporate, hospitality and multiu n i t residential interior fito u t s , amongst other architectural disciplines, picked up the Best Commercial Office of the Year award for its work on BP plc’s flagship Dubai headquarters, with Design Principal, Diane Thorsen, named Best Designer, and Laila Al-Yousuf, Senior Interior Designer, taking the B e s t Yo u n g D e s i g n e r prize.This is fantastic recognition of Perkins+Will’s work in the region and of the extraordinary pool of talent that makes our dynamic creative team a force to be reckoned with in the industry,” said Steven Charlton, Managing Director, Perkins + Will’s Middle East.The BP brief challenged Perkins+Will to deliver a forward-thinking, fresh and branded space for the world-leading oil and gas company at its new 1,400square-metre office building in Dubai.After 15 years in the same location, we set out to create a unique narrative that would showcase the brand and all it stands for, within a working environment that would set new standards but also stand the test of time,said Charlton.The final design reflected both BP’s stringent brand guidelines and corporate philosophy, with the collaborative partnership between client and design team resulting in a visually fluid aesthetic which also embodied the company’s ‘one team’ philosophy.The functionality and aesthetics which were built into the design work seamlessly and are aligned with BP global brand and core values. Every aspect of the design has contributed to an innovative, agile, progressive and attractive working environment in which our people are comfortable, happy and work well,says Sana Hassani BP Office Manager.

Singapore, Russia and Chille. Concerto 5 – 11 October . 6:30pm, 9pm & 11:30pm Ibn Battuta Mall:The internationally acclaimed Australian musical troupe is coming to the UAE for the first time for their exclusive show during Eid Al Adha. With several groundbreaking achievements under their belt in their fifteen year history, The Ten Tenors has become to be known as one of the most hardworking touring acts teams performing an average of up to 250 shows per year across seven continents. They have also sold over 3.5 million concert tickets till date. Princesses of Pop 5 -11 October. 5pm, 8pm & 10:30pm City Centre Deira The star-studded musical show is an incredible tribute to Princesses of Pop such as Lady Gaga, Britney Spears, Rihanna and Katy Perry as award-winning look-alike singers electrify the stage with the singers’ popular soundtracks and recreate all the glitz and glamour fans associate with their favourite pop stars through customized costumes. The singers will be accompanied by a live band and dancers.Dino Live, Planetarium 360, Brick Adventure Land.Until 31 March 2015 Arabian Centre: Dino Live, the world’s largest movable Dinosaur Exhibition is recreating the past while taking visitors back into time to the hair-raising prehistoric world when giant dinosaurs thrived on planet earth. With breath-taking Dinosaur exhibits, a 3D cinema and a number of funpacked zones such as the Fossil Zone – Dino Live is the ideal interactive destination for visitors and residents looking to feed their curiosity on the life and surroundings of the extinct creations. The world’s largest mobile planetarium will offer guests a starry glimpse into cosmic creations they will remember forever. From digital and interactive presentations on the mysteries of the night sky to simulation of planets and stars Planetarium 360 is a celestial treat combining e d u c a t i o n a n d entertainment as guests sit back in a casual ambiance and embark on one of the most beautiful astronomic journeys ever.The one-of-akind Brick Adventureland is another fun-filled attraction to visit at Arabian Center this Eid Al Adha. The unique zone is giving kids of all ages the opportunity to enjoy exciting brick making arts and craft activities.

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Brand heritage and personality were integral to the design blueprint and it was necessary to unite them through a common thread, which was the tremendous energy that each individual BP brand symbolises, provides or embodies. This was brought to life by using a yellow band of colour to seamlessly connect different open spaces,noted Charlton.P erkins+Wil l used the i c o n i c h e l i o s design that forms the BP logo as the central motif, integrating it into the reflected ceiling in the reception area to create a p o w e r f u l f i r s t impression.Front- and backof-house locations, which included various meeting areas, boardrooms, a café and open-plan offices, were transformed into inspirational innovative spaces with a vibrant colour palette picking up accents from BP’s green and yellow logo.Diane Thorsen, P e r k i n s + W i l l ’s D e s i g n Principal, received the Best Designer award for her impressive body of work across a wide cross-section of industries and projects. Thorsen, whose international experience has taken her from Europe and Africa to the MENA region, has a long list of Middle East projects to her name including work for highprofile and blue chip clients such as Abu Dhabi National E n e r g y C o m p a n y, A l Jazeera, Johnson & Johnson, Boeing, Deutsche Bank, Microsoft, Deloitte a n d D o l p h i n Energy.Rounding out the trio of awards, UAE National Laila Al Yousuf, Senior Interior Designer, was recognized as the Best Young Designer for her insightful approach to blending local heritage and customs with international design principles.Al Yousuf, who joined the company in 2011, has already racked up a sizeable portfolio of important clients including TNS, Serco Group and Google.With many active projects in the region and a team of passionate, creative people breaking new ground in the design field, Perkins+Will will continue to make a name for itself in the region both with future contract wins and industry accolades,remarked Charlton.

PRÉNATAL OPENS ITS FIRST STORE IN SAHARA CENTRE

By Qadeer Ahmad Siddiqui Dubai UAE: Mr. Georges Lamak, Brand Manager, Prénatal and Mr. Keith Flanagan, General Manager of Al Ghurair Retail, inaugurated the first store of Prénatal in UAE in Sahara Centre.Prénatal is a leading Italian brand established in 1963 and specializes in a wide range of products for mothers-to-be and children. The brand’s product portfolio includes clothing, juvenile items, accessories and special toiletries. The brand has clothes for mothers to be and for kids from the age group 0-8 years old.

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RYANAIR PARTNERS WITH AMADEUS FOR TRAVEL AGENCY DISTRIBUTION FROM 1ST NOVEMBER 2014 Amadeus’ revolutionary light ticketing technology provides foundation for Ryanair to make a wide range of fares and full ancillary service content available to Amadeus subscribers By Qadeer Ahmad Siddiqui Dubai UAE: o surcharge for fares available to A m a d e u s subscribers and no fare differential compared to Ryanair’s website Ryanair and Amadeus today announce a breakthrough new agreement that will bring a wide range of the carrier’s fares and full ancillary services content to Amadeus subscribers for the first time in over a decade, via Amadeus’ innovative light ticketing technology. The airline’s ancillary services content will also be made available. The agreement also means that Ryanair‘s new Business plus fares will be made available to Amadeus subscribers, offering business and corporate travellers a tailored package, including flexible ticket changes, a 20kg baggage allowance, fasttrack at airports, priority boarding and premium seating. Under the terms of the agreement Amadeus subscribers will not be subject to any surcharge when booking Ryanair and the fares displayed via Amadeus will have parity with Ryanair ’s other distribution channels, including its website. The agreement marks a significant milestone for Ryanair in its journey to appeal to a wider crosssection of travellers. Michael O’Leary, CEO, R y a n a i r, c o m m e n t e d : “Ryanair is pleased to partner with Amadeus whose technology represents a significant opportunity for us to reach a wider range of business and corporate customers. With more than 27% of our customers already travelling on business, we are continuing to improve Europe’s best business service, with the lowest fares, most on-time flights and our tailored Business Plus service. For business travellers, corporations and TMCs, this agreement will mean greater access to our low fares and Europe’s l a r g e s t r o u t e network.Holger Taubmann, SVP Distribution, Amadeus, added: “Ryanair is one of

the world’s most suc-cessful low fare airlines so we are delighted the airline has seen the value in working with Ama-deus to increase its reach, yield and merchandising capabilities. Our technology will enable travel agencies to book Ryanair flights easily and s e a m l e s s l y. F o r o u r subscriber partners, this agreement underlines our commitment to continued innovation in order to offer the widest possible range of airline content.The use of Amadeus’ revolutionary t e c h n o l o g y, d e s i g n e d specifically for low fare airlines, provides simplicity for both Ryanair and Amadeus travel agency partners. With a completely ticketless approach for the airline, dynamic fares and ancillary content are provided via an XML link to Amadeus. Amadeus subscribers’ experience of booking Ryanair flights and ancillary services will be exactly the same as booking any other airline through the Amadeus system with the complete integration of traditional shopping, booking and back-office processes combined with real-time dynamic fares and services. Today over 70 low fare airlines have chosen Amadeus as their distribution partner and low fare airline bookings via the Amadeus system increased by 21% during 2013. Since its introduction in 2007, Amadeus’ XML link has enabled low fare airlines to benefit from the reach and yield provided by travel agency distribution without the complexity associated with traditional ticketing processes for airlines. Amadeus’ Light Ticketing enhancements were first deployed by a low cost airline in 2013, allowing travel agents to use standard pricing workflows whilst being able to access the airline’s content from the standard neutral availability flow, modify PNRs and finalise the booking process with the creation of ticket numbers – just as they do when booking traditional flag carriers. For more information visit www.amadeus.com

A VIEW ON ANOTHER LEVEL Collection of artworks by Meena Kamal up at the Z Gallery. By Qadeer Ahmad Siddiqui Dubai UAE: he Z Gallery at the Four Points by Sheraton Sheikh Zayed Road is currently exhibiting a mesmerising display of paintings by Indian artist, Meena Kamal.A view on another level’ is a collection of mixed media abstract paintings. Using various techniques on wooden panels, the artist creates abstract landscapes of her memories and experiences in oil as well as mixed media. Meena Kamal created these works in San Francisco, after her spiritual visit to the holy land. It is photographic c r e a t i v i t y juxtaposed with a b s t r a c t landscapes. ‘I create landscapes of my memories and experiences in oil and mixed m e d i a , s h e said.She has participated in exhibitions in

Berlin, Paris, New York, Berkeley, Basel (Art GZBasel, Switzerland) and San Francisco. Her work was represented at one of the best rated abstract art gallery 'Arthaus', in San Francisco-California USA.The exhibition also features a selection of stunning photographs of the bustling Sheikh Zayed Road taken from Level 43 Sky Lounge.The exhibition will run till the end of the year. The Z Gallery, located on the first floor, is open to guests and visitors with displays from both local and international artists.

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POWERHOUSE AFRICA TAKES CENTRE STAGE AT MID-EAST MARITIME EVENT Accelerated pace of economic development puts Africa in focus at the 2014 Seatrade Middle East Maritime conference agenda; African excellence to be recognised in three categories at Seatrade awards By Qadeer Ahmad Siddiqui Dubai UAE: long-established conduit for AfricaA s i a t r a d e development, operational challenges and new opportunities for the Gulf’s maritime sector across the African continent will once again be a key focus at Seatrade Middle East Maritime conference, which takes place in Dubai from 28-30 October 2014.The dedicated Africa ‘Power Hour’ session, which will be held on day one of the three-day event, part of Dubai Maritime Week, will feature a panel of regional specialists and address a broad range of topics including logistics complexities and the potential of government partnerships, as well as pinpointing those markets primed for maritime growth and development and specific sector investment opportunities.According to an article published by the Emirates Centre for Strategic Studies and Research, the value of trade alone between the UAE and Africa was expected to reach more than US$50 billion last year, a 27% increase over the previous year. Africa’s potential has even been highlighted as part of the Dubai Expo 2020 programme, describing it as a gateway to Africa,” said Emma Howell, Head of Marketing Middle East, Seatrade, organisers of Seatrade Middle East Maritime.Africa has been the world’s second-fastest growing region in economic terms over the past decade, growing at an average rate of 5.1%. Home to seven of

the world’s 10 fastestgrowing economies, according to a McKinsey & Company report, accelerated growth in consumer spending is forecast to touch US$1.4 trillion by 2020.

Africa is projected to see economic growth rise from 4.9% in 2013 to 5.5% this year, according to an IMF Q2 2014 report, which reflects the improved prospects of a large number of countries in the

“A base for multinationals doing business with Africa, the UAE is the maritime axis around which the extended trade relationship between Africa, Asia and new potential in the rapidly developing ‘South-South’ economies revolves; and with government entities like the Dubai Chamber of Commerce putting the figure for GCC investment into Africa at US$61 billion per annum, trade volume forecasts are only set to grow as we head towards 2020 and beyond,she added.Dubai’s DP World has significant Africa presence as owner and/or operator of five ports located in Algeria, Djibouti, Egypt, Mozambique and Senegal; and Dutch maritime giant APM Terminals relocated its Africa HQ from Cape Town to Dubai, recognising the benefits of combined dual regional oversight from the Middle East’s maritime epicenter.Sub-Saharan

region, where oil exportation is being supported by large-scale investment into infrastructure and mining, as well as positive commodity-led export performance.Drewry Shipping Consultants also reports strong growth prospects for container trade, particularly in North Africa, and new potential for operators on the South and East coasts where PPP models are being touted by countries such as Kenya and South Africa. Senegal, Nigeria and Angola are also mooted as destinations to watch with port utilisation in the region predicted to grow from 70 to 80% over the next 10 years as consumer growth escalates, especially in West Africa, and as global operators develop their operations and boost efficiency levels.To recognise the growing value of this vast continent, with all its economic diversity and

emerging market opportunities, Seatrade has launched three new region-specific awards as part of its maritime awards programme, with the 2014 winners to be revealed at a gala celebration on the eve of the event.The trio of awards in the new Africa category will recognise the contributions of individuals and organisations at the forefront of the continent’s engagement with the industry, as we continue to provide a platform to promote achievement and innovation” said Howell. Confirmed participants for the Power Hour: Africa Focus include Jesper Kjaedegaard, Partner, Mercator International LLC; Carsten Gierga, Managing Director, EMA Marine GmbH; Ian Hugo, Regional Managing Director Middle E a s t & I n d i a n Subcontinent, Smit Lamnalco; Hans-Ole M a d s e n , S e n i o r Vi c e President, ICTSI, Madagascar and Capt Solomon Abiodun Omoteso, Marine Consultant, African Maritime Consultants Nigeria Limited.Seatrade Middle East Maritime is in its 7th edition and recognised as the maritime meeting place in the Middle East. More than 7,000 participants from 67 countries are expected to attend the 2014 on conference and exhibition. SMEM 2012 welcomed 7,065 attendees, 242 exhibiting companies from 33 countries and covered exhibition floor space totalling 4,338 square metres - a 7% increase over 2010.

DUBAI WORLD CENTRAL TO SHOWCASE SECOND PHASE OF RESIDENTIAL DISTRICT AT CITYSCAPE GLOBAL 2014 ●To highlight wide-range of residential & commercial investment opportunities to regional and international investors ●DWC Residential District designed to offer unique integrated urban living By Qadeer Ahmad Siddiqui Dubai UAE: ubai World Central (DWC), the world’s first purpose-built aerotropolis, is set to present the second phase of its ‘Residential District’ at this year’s edition of Cityscape Global, scheduled to run from 21-23 September at the Dubai World Trade Centre.DWC’s Residential District, an exclusive urban walkable development

running and cycling tracks, playgrounds for children, community and retail centers.Residents will also enjoy a number of amenities, such as access to top schools, state of the art medical centers, luxury shopping, and the ‘Green Belt’, the largest privately developed park in Dubai. Living in Residential District is also marked by the seamless commute that smart infrastructure and multiple entry and exit

project’s offerings, saying:Dubai World Central Residential District offers its future residents an unparalleled opportunity to live in a uniquely integrated community that includes high quality amenities to meet all of their needs, incomparable ease of access and exit, and a sustainable urban environment to call home.Beyond the Residential District, the dynamic aviation-centered aerotropolis represents the model of urban design in a globally connected future, offering limitless commercial and mixed-use investment possibilities through direct access to the sea, air, road and rail. In alignment with the Dubai 2020 key themes of Mobility, Sustainability and Opportunity, DWC’s innovative vision of residential, commercial

and hospitality clusters will benefit from close connectivity to Al Maktoum International Airport and the emirate’s major highways.Nearby commercial hubs will include Business Avenue, located in the Business Park that will cater to buildto-suit office complexes for major international and local companies. DWC will also offer investment opportunities for hospitality groups with strategically located plots allocated for hotel development enabling them to address the growing needs of airport passengers and business travelers. Complementing these offerings, the multimodal Logistics District will enable fast-cycle logistics businesses to better control inventory and create greater efficiencies across their supply chain.

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‘VIDEO IS KING’ CONFERENCE TO DISCUSS THE TRANSFORMATION FROM TV TO VIDEO Initiative Talks event will examine the opportunities afforded by video in the digital era By Qadeer Ahmad Siddiqui Dubai UAE: e w m a l l announcements and Dubai’s successful Expo 2020 bid have placed the UAE at the epicentre of a global retail revolution. In the run-up to Expo 2020, the next few years will prove to be “critical” as regional retailers and mall owners

invest heavily in new technologies and trained manpower to maintain profitability, according to a leading expert on international retail trends.Prakash Menon, Executive Director of Thought Leaders Middle East and one of the foremost authorities on global retail and supply chain patterns, has said that huge changes in the Middle East’s retail environment were imperative due to major changes in the customer’s buying habits and behaviour as well as the competition between retailers to adopt innovative strategies while t a r g e t i n g customers.Addressing the Future Retail 2014 summit in Dubai on Thursday, Menon said: “Dubai’s Expo 2020 win has in fact speeded up the pace of retail development in the region, which already has a sizeable retail sector. We are already seeing an increasing number of regional retailers in the rush to improve their retail infrastructure well before Expo 2020 is held here.At the same time, the world has changed and so have retail environments. No longer can retailers afford to ignore the changing patterns of buying behaviour in favour of traditional marketing. Factors such as the boom in construction of new malls, growth of the younger population, increase in purchasing power, entry of major international retailers and strong GDP growth are encouraging regional retailers to think differently,he added.

Supported by Dubai’s Department of Economic Development, The Future Retail Summit 2014 highlighted the Middle East's retail success and global attractiveness, by providing a platform for the top echelon of the Middle East’s retail world to come together and discuss current and future market trends, and how they can be capitalized on.According to the 2013 “How Global is the Business of Retail” Report by market research specialists CBRE, Dubai currently ranks only second to London as the city with the highest percentage of international retailers. The rank is based on a survey of 323 major international fashion retailers, of which 53.8% (174 retailers) said that they currently have outlets in Dubai.In its June 2014 report, A.T. Kearney pointed out that the Middle East continued to show strength as a dynamic retail market with five countries – UAE, Kuwait, Saudi Arabia, Oman and Jordan ranked among the top 25 in the 2014 A.T. Kearney Global Retail Development Index™ (GRDI). This year, the UAE claimed the fourth position, with retail sales growing 5 per cent in 2013 and boosting annual sales to touch $66 billion. Prakash Menon added that the retail industry was therefore experiencing phenomenal growth over the past five years than it has been over the past 100 years. One of the newest strategies was to deploy omni-channel retailing initiatives that involve instore, online and mobile shopping activities.It is an undeniable fact that consumers are evolving faster than the brands. They have become more demanding and tech-savvy, with access to real-time information.The challenge for retailers will be how to deploy such innovative strategies to remain competitive in the digital marketplace to attract their target audiences,he added.By creating omnichannel platforms, retailers can provide customers with options to research, interact and purchase at their own convenience, while leveraging digital media to attract new customers into the store, build relationships and streng th e n bra nd loyalty.

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MONGOLIAN DEVELOPMENTS SET TO WOO MIDDLE EAST INVESTORS Mongolia to debut two ground-breaking projects as Japanese architect Nikken Sekkei showcases developments at Cityscape in Dubai By Qadeer Ahmad Siddiqui Dubai UAE: eading Japanese architect Nikken Sekkei, has signed contracts with major Mongolian development companies Mon Uran LLC and Dunjingarav LLC, to design three projects in the capital city of Ulaanbaatar, Mongolia.The Mongol Tower and WOO City developments will be highlighted at Cityscape Global as part of Nikken Sekkei’s extensive showcase of global d e s i g n projects. Completin g the trio is L a Boqueria d e Mongolia, s e t t o become Mongolia’s largest market complex and based o n B a r c e l o n a ’ s internationally renowned comida fresca (fresh food) market.Ulaanbaatar is home to about 45% of Mongolia’s 2.8 million population and when completed in 2018 the contemporary Mongol Tower will be a symbol of modern Mongolia, its economic growth and aspirations and further emphasising investment potential in this frontier market.The mixeduse Mongol Tower, costing in excess of $300 million once completed, is to be situated in 1.1 hectares of prime city centre real estate, with a built up area of 7,700 square metres, in the central business district, just 10 minutes’ walk from Sukhbaatar Square, the location of the Government House and Capital Centre.Once completed, the tower, which will rise 301 metres over 68 floors and cover approx. 170,000 square metres of floor space, will become the highest building in Mongolia, featuring serviced apartments, high quality office and retail space, making it a shopping destination in its own right.Apart from its robust sustainability and creative design, another unique design feature is the ratio of glass to concrete on the exterior; which increases gradually from the lower to the higher floors, creating a tower that seems to rise up from the earth and melt into the sky – mirroring the ambitions of the Mongolian capital.WOO City, is a large

scale resort complex planned by Dunjingarav LLC, one of Mongolia’s foremost property developers and a subsidiary of Mon Uran LLC. Located on the southern edge of central Ulaanbaatar, WOO City will face an expansive public park (currently planned for construction) and offer magnificent views of Bogd Khan Mountain further to the south.The complex will boast hotels and condominiums, as well as commercial, leisure and cultural facilities. The 100-hectare site will consist of developed s p a c e totalling approximatel y one million s q u a r e metres and while the design is inspired by the classic Cote d'Azur resort of Monte Carlo, it is dotted with elements reflecting Mongolia’s unique characteristics and heritage.WOO City is planned as Mongolia’s first world-class resort complex, capable of hosting international events such as Formula 1 racing. The project is expected to contribute significantly to the development of Mongolia’s tourism industry and overall economy.These successful bids, plus a third - La Boqueria de Mongolia, an 80,000 square metre wholesale food bazaar which is now at an advanced planning stage - are further testimony to Nikken Sekkei’s ability to create innovative designs using the latest energy saving technologies whilst sympathetically developing iconic buildings with cultural sensibilities to the local environment,” said M r. N a k a m u r a M i t s u o , Chairman of Nikken Sekkei.The signing of the contracts highlights enhanced MongolianJapanese trade and investment relations as well as improving business prospects. Listed as an emerging market in February 2011 when analysts at Citibank determined Mongolia to be one of ‘Global Growth Generators’ effectively those countries with the most promising economic growth prospects for 2010–2050.Nikken Sekkei is located in hall 2, stand number 2A30, at Cityscape Global.

CASIO LAUNCHES WORLD’S BRIGHTEST LAMPFREE ULTRA SHORT THROW PROJECTOR New device to provide range of benefits for educators and students

By Qadeer Ahmad Siddiqui lamps that often need used to control presentations o p e r a t i o n s a n d Dubai UAE: replacement. This makes the eliminating the need for presentations with a wide asio Middle East FZE, projector one of the most additional hardware and variety of sources including announces the GCC cost-effective LampFree® equipment.Casio takes great smartphones, tablets and l a u n c h o f t h e i r projectors on the market with pride in developing ground- laptop computers, allowing innovative LampFree® Ultra a long light source life breaking technologies and educators to access and Short Throw projector – the measuring approximately innovative products that lead explain subject content, X J - U T 3 1 0 W N . T h e n e w 20,000 hours. An original t h e w a y i n e d u c a t i o n illustrations and graphics projector offers WXGA optical engine achieves high- technology and our new Ultra easily.The mobile application resolution and required efficiency light generation, Short Throw projector does allows educators to display connectivity plus a suite of while inhibiting dimming of j u s t and annotate presentations application tools which easily the projection light as time t h a t , ” from a mobile device, as well integrate the advantages of goes by. Power consumption s a i d as capture and save. In today’s mobile technology with the brightest setting is Tsuneo addition, educators can open into the classroom. Ideal for only 180 watts and eco N a g a i , an Internet browser and classroom use, the projector modes can reduce power Managi display content in real-time. uses a mirror system which consumption up to 50 n g There is also an image routes provide.Speaking strategically located within allows up to a 5.11-inch throw percent. The projector also Directo capture function using the ahead of easy reach of the Al distance for a 60-inch image has a new structure that is r o f mobile device’s camera to t h e Maktoum International and eliminates background developed to enhance dust Casio Middle East. It will snap an image and send it to event, A i r p o r t , o f f e r s reflections and distractions resistance and prevents the fundamentally change the the projector.The built in 2 Rashed opportunities for freehold caused by light from the status quo in the education GB of memory allows many projector’s lamp shining in space, and deliver the file formats, such as PDF and Buqaraa property investments. the viewer’s eyes. This ultrab e n e f i t s o f L a m p F r e e QuickTime, to be stored in , COO, Located adjacent to the short throw range allows for projection to schools and the projector for quick and Dubai Expo 2020 venue, the use in space-restricted educators in the region,while easy playback. A full range of Aviation Residential District classroom environments and providing enhanced features input terminals including C i t y provides a variety of conference rooms while that will illuminate any HDMI RGB and video inputs eliminating the need for a classroom.Weighing 5.5 kg, provide connectivity to Corporat housing options nestled in larger room for clearer C a s i o ’ s X J - U T 3 1 0 W N standard hardware sources. i o n , expansive greens with projection. Compared to deterioration of brightness enables projection from data Audio inputs and a built-in 16 commen water lagoons and lakes t r a d i t i o n a l l a m p - b a s e d c a u s e d b y d u s t files stored on a USB watt speaker ensure sound ted on offering multiple activities p r o j e c t o r s , t h i s m o d e l accumulation. The projector memory device.Casio’s clarity and a microphone t h e for residents including consumes 1/3 less power per even enables educators to original C-Assist dedicated terminal allows for teacher unit and eliminates the need display content from a mobile app enables users to conduct sound reinforcement. for expensive projection s o pazad h i s tnews i c a t euae d wazad irele s s uae. (pg11) device, whichuae.azad can alsonews be uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news news

INTRODUCING THE PORSCHE DESIGN P’9983 SMARTPHONE FROM BLACKBERRY By Qadeer Ahmad Siddiqui Dubai UAE: eyond Luxury :Porsche Design and BlackBerry Limited (NASDAQ: BBRY; TSX: BB), a world leader in mobile communications, has announced the new Porsche Design P’9983 smartphone from BlackBerry. The luxury P’9983 smartphone combines the unique stylish design of the iconic and timeless Porsche Design brand with the fluid and e ff o r t l e s s p r o d u c t i v i t y experience of BlackBerry® 10 technology. Marking the third smartphone collaboration between BlackBerry and Porsche Design, the d e v i c e integrates premium quality materials such as sapphire glass for the camera lens, forged stainless steel for the Porsche Design floating logo and chassis, and a special glass-weave technology for the back door. Furthermore, Porsche Design has collaborated with BlackBerry for the first QWERTY version with BlackBerry 10 with specially crafted glass-like keys with the durability of rigid synthetic material, and a special 3D effect with silver font characters.The Porsche Design P’9983 smartphone from BlackBerry makes a statement about its owner’s impeccable taste and drive for achievement and success, as well as discernment in making the right choices with products that help them stay on

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UAE-US TRADE AND INVESTMENT RELATIONS SET TO REGISTER STRONG GROWTH: AL MANSOURI By Qadeer Ahmad Siddiqui Dubai UAE: ilateral trade and investment relations between the UAE and the US have registered an upward trend and are poised for further exponential growth with the two countries keen to strengthen ties as lucrative and untapped opportunities continue to open, the UAE Minister of Economy, His Excellency Sultan Bin Saeed Al Mansouri has said. The Minister is leading a large high-profile UAE business delegation to the US for collaborative discussions with senior officials.The UAE includes senior officials from the M i n i s t r y o f E c o n o m y, Sharjah Investment and Development Authority (Shurooq), Dubai Internet City, Dubai Outsource Zone (DOZ), Dubai Exports (an agency of Dubai's Department of Economic Development), Sharjah Tatweer Forum, Mubadala Aerospace, Abu Dhabi Department of Economic Development, Abu Dhabi National Oil Company (ADNOC), Abu Dhabi Technology Development Committee (TDC), the Information and

Communication Technology (ICT) Fund, as well as a number of the executives of p r i v a t e - s e c t o r companies.His Excellency Sultan Bin Mansouri said in a statement: "We see diverse opportunities and avenues for bolstering cooperation between the two countries. The US and the UAE have a strong existing economic and commercial partnership. Bilateral non-oil trade between our countries reached US$26.9 billion in 2013, and the UAE continues to retain its lead among MENA-region countries as the largest export market for US goods and services.The fifth US – UAE Economic Policy Dialogue held in Abu Dhabi in April 2014 paved the way for stronger commercial linkages to meet the potential of the future. Our current visit to the US will include collaborative talks to cement partnerships in key business areas such as energy, aviation, information t e c h n o l o g y a n d healthcare.The delegation’s visit to the US is expected to drive brisk investments on projects of mutual interest and enhance trade cooperation between the

two countries at both the government and private level. As part of its US tour, the UAE delegation will visit Washington D.C., Seattle, Palo Alto, Silicon Valley and Los Angeles.His Excellency Al Mansouri noted that the

Ministry of Economy, in line with the vision of the UAE leadership, is keen to help shape a knowledge-based economy that adds significant value - to the tune of at least five percent - to the UAE’s GDP by 2021.Al Mansouri said:Given this priority, we are focused on nurturing ideas that will develop different economic sectors while improving our competitiveness at an international level. The United States accounts for the world's biggest global corporations and the

strongest innovation and technology organizations. During our tour to the country, we will aim to forge strong partnerships that boost the UAE’s knowledge credentials.Our delegates will aim to learn from the different experiences across sectors and eventually look to establishing the UAE’s presence in the identified key growth areas.According to the Ministry of Economy, the UAE's foreign trade grew at an average rate of 12.6% during the last three years to reach more than US$290 billion at the end of 2013. Trade between the two countries helped create more than 200,000 jobs in the US in 200,000 as the UAE is the largest recipient of the US exports to the Middle East. In the meanwhile, the UAE's direct investments to financial markets in the US and the American economy grew to more than US$21 billion.According to statistics from the Ministry of Economy, the UAE hosts more than 1,000 US companies, many of which have regional offices in the country. The UAE is also home to more than 60,000 US citizens.

DEYAAR UNVEILS MASTER PLAN OF AED 3,5B NEW UPSCALE DEVELOPMENT ‘MIDTOWN’ AT CITYSCAPE 2014 •5.5 Million Sq Feet Mixed Use Project Addresses Dubai’s Growing Demand for Integrated Communities By Qadeer Ahmad Siddiqui Dubai UAE: eyaar Development PJSC, a customerfocused, trusted and valued developer with indepth market intelligence and property management expertise, has unveiled the masterplan of its 5.5 million sq feet (build up) upscale development ‘Midtown by Deyaar’. Deyaar’s latest development addresses the growing demand for integrated communities in Dubai. The company’s strategy to diversify its portfolio is particularly relevant given Dubai’s projection of attracting more than 20 million visitors during Expo 2020.The English lexicon defines Midtown as “the central part of the city between the downtown and uptown areas.With the downtown and uptown areas of Dubai already established, Deyaar found it appropriate to name its iconic township as ‘Midtown’. In doing so, Deyaar has also followed the example of global cities such as Atlanta, Tokyo, To r o n t o , M i a m i a n d Manhattan that use the term ‘midtown’ to define their contemporary residential areas, The mixed use development ‘Midtown’ has

been designed by the renowned Dutch architect, architectural theorist, urbanist and Professor in Practice of Architecture and Urban Design at the Graduate School of Design at Harvard University, Rem Koolhaas through OMA a r c h i t e c t u r e c o m p a n y. D e y a a r ’s announcements were made at Cityscape Global 2014

that runs from September 21 to 23 at the Dubai World Trade Centre.Saeed Al Qatami, CEO of Deyaar, said: “We are happy to announce the showcase of ‘Midtown’, which is set to prove an exceptional addition to our product portfolio and complement Deyaar’s pivotal role in the development of the region's

property landscape. ‘Midtown’ will continue Deyaar’s tradition of quality projects taking design-led luxury living to a new level in the region. This project will create a distinctive ‘cultural’ ambience that enriches the lifestyle of its occupants.” H e a d d e d : “ D e y a a r ’s strategy to continue diversifying its portfolio of developments and services has helped the company establish itself as a pioneer in the local real estate market. And through its collaboration with global real estate experts, Deyaar has proven its commitment to innovation and creativity. Designed by OMA, which enjoys an impeccable reputation in architectural design, ‘Midtown’ is a sterling example of Deyaar’s ongoing priority to bring to market best in class r e a l e s t a t e offerings.Midtown by Deyaar’ will include a total of 27 buildings. The masterplan comprises two hotels on the northern and southern tips, along with 13 separate residential buildings on the east side of the development, and 12 buildings clustered into four groups. While three buildings are joined into one group on the west side of

the master plan, all the 27 buildings will share a one level podium covering retail, parking, and essential services.The development will be located adjacent to Jumeirah Golf Estates on the southern end. The development overlooks Sheikh Mohammed Bin Zayed Road and the skyline of Dubai such as Dubai Marina, Emirates Hills, Jumeirah Lake Towers, Jumeirah Islands, and Jumeirah Village Circle from the northern side. On the east side, it is skirted by the Dubai International Media Production Zone, and is 10 minutes away from Al Maktoum International Airport and 15 minutes from the city center.During its participation at Cityscape Global 2014, Deyaar is looking to attract investors to its diversified portfolio including its recently launched projects of Montrose and The Atria, as well as a number of its completed projects that promise high return on investments.

"INSPIRING COLLECTIONS” Global artists exhibit at College of Fine Art & Design, Sharjah University By Qadeer Ahmad Siddiqui Dubai UAE: rtissima Art Gallery, in collaboration with the College of Fine Art and Design, University of Sharjah will be displaying the exclusive works of artists from the Albania, Bolivia, Italy and Peru from the 28th of September to the 12th of October at the College exhibition area.Among the artists is Ndue Pepa from Albania, whose techniques are based on Albanian traditions. He practices the philosophy of stylistic deformity through his eye retina photographs, which resembles the circle rotation spiral in a new stage and in a round cycle more advanced in time. The strength of Ndue Pepa lies in the use of rich vibrant colours that are expressive and composed fluidly in dynamic geometric movements that are energetic and creative.The collection will show Bolivian

artist, Roberto Mamani Mamani, who develops his art from original visions and feelings of his people, using multiple colors to express character, textures and

emotions. His original figurative work is like a multicolor party in which appears the Andean g e o g r a p h y, f u l l o f characters, plants, animals, rituals and dances taking shape reflecting the Bolivian identity and legacy.From another genre, premier master weaver, Eddie Sulca, from Peru will enthrall the audience with Peruvian

contemporary weaves. Eddie’s ability to create intricately designed effects has led him to produce stunning tapestries with three-dimensional effects that seem to stand away from the wall. He is the originator of unusual effects where he employs motifs and patterns drawn from the ancient cultures like the Inca and the Wari.The collection includes artworks of the Italian artist, Daniela Carletti, whose works show the beauty of nature in its most peaceful state. S h e h a s a nostalgia for a time when human beings lived in d i r e c t communication with nature and has a compulsive need to represent this state, resulting on beautiful art pieces.Aurela

Cuku the Manager Partner of Artissima said, We are happy to collaborate with The College of Fine Art and Design. This exhibition is a start for a longer collaboration, where Artissima will be another location to help and support the students, our future artists.The art exhibition will be launched on the evening of the 28th of September at 10am at the College of Fine Arts.

top,says Juergen Gessler, CEO of the Porsche Design Group. Yet again, the collaboration with BlackBerry has led to a product that blends style and functionality to provide a true luxury experience.Today we m a r k y e t another milesto ne in deliveri ng an experie nce that g o e s beyond l u xu ry, said Ron Louks, President, Devices and Emerging Solutions at BlackBerry. The first QWERTY Porsche Design smartphone with BlackBerry 10 experience combines superior p r o d u c t i v i t y, u l t i m a t e security and privacy and the performance of the best professional tool with the opportunity to express individual style with the luxury of being one step ahead.Bringing together timeless aesthetics with best-in-class security, the new Porsche Design P’9983 smartphone offers the full benefits of the BlackBerry 10 platform, with key features such as: •A revolution of the classic B l a c k B e r r y ® Q W E RT Y Keyboard – The unique, elegantly-designed BlackBerry QWERTY keyboard continues to provide the very best typing experience. The additional personalized autocorrection and next word suggestion help to type faster, more accurately and with less effort.

HMH - HOSPITALITY MANAGEMENT HOLDINGS - Leading the Way in Alcohol Free Segment - Targets Developers during Cityscape Global 2014 in Dubai By Qadeer Ahmad Siddiqui Dubai UAE: idening choice of dry hotel brands in the Middle East is putting pressure on the once virgin market. However, companies carrying the alcohol-free flag as a 'chain' are numbered. HMH Hospitality Management Holdings is among the few and the first 'hotel groups' in the Middle East to have heralded the trend. Speaking on the sidelines of Cityscape Global 2014 in Dubai, Laurent A. Voivenel, CEO of HMH - Hospitality Managemen t Holdings, commented, "Dry hotels are no doubt the most challenging business proposition w h e n i t comes to expansion - more so in the 5star segment. However, it is a fast growing sector that will continue to claim bigger market share and we were successful in penetrating it early".Travel to the Middle East is expected to grow strongly over the next 10 years, with the region’s strategic location and investment in airports and infrastructure establishing it as an important global hub. Six cities in GCC - Dubai, Abu Dhabi, Doha, Jeddah, Muscat and Riyadh represent over 124,000 hotel rooms and have seen supply soar in recent years. In Dubai a further 160,000 rooms are needed by the World Expo in 2020. Laurent stressed, "A vital part of this growth is coming from the Muslim market as well as those looking for safe environment, and the importance of catering to this demographic is starting to be recognized by players across the board. Therefore, we are witnessing renewed confidence in the dry hotel segment with increasing demand from both owners and travellers. And Cityscape offers an excellent opportunity to e x p l o r e s u c h options.Laurent said, "As far as market positioning goes, the strategic focus for our group remains on building investor and consumer perception to view HMH and

its various brands as 'safe' indigenous brands offering great value in every aspect and segment". Laurent stated, "Global brands have been slow to recognize the opportunities in both alcohol free and mid market segment in this part of the world. We at HMH spotted the niche back in 2003 and had a head-start offering a complete choice of brands defined around a 'safe environment philosophy' from luxury to budget to both hotel owners and guests. What is critical to understand is entire portfolio of brands under HMH is alcohol free irrespective of the destination we operate in unlike most groups that may offer only one brand as a l c o h o l free".Over the years we gained outstanding experience and expertise in this segment that allows us to stay ahead of the competition by capitalizing on our market insights and extensive customer network. At HMH we have invested considerably in brand innovation and refreshment that has helped us to consolidate our presence in the market. Our digital strategy revolves around 'ease of use' and involving the consumer for better online conversion. One of our greatest achievements has been integration of latest technology with our booking and distribution channels that are at par with leading international brands giving us an enormous edge.Cityscape has grown substantially by 25 per cent this year with organisers stating that it is the largest event since its peak in 2008. Over 35,000 visitors, including property investors, developers, investment promotion authorities, architects, designers and other real estate professionals are anticipated to attend the show. Developers across the UAE have already announced plans to launch and showcase major projects during the exhibition, which is now in its 13th year.

•Secure communication and collaboration – BlackBerry brings world class security through encrypted BBM™ instant messagi ng for y o u r busines s and persona l needs, so you can feel safe in the knowledge all your communications are safe and secure. •Unique PIN – Be instantly recognizable as a Porsche Design user. The Porsche Design P’9983 smartphone from BlackBerry provides an exclusive Porsche Design PIN range - 2AAXXXXX that sets the owner apart and makes them instantly recognizable among other Porsche Design users. •BlackBerry® Priority Hub BlackBerry® Hub is the one place to manage all your conversations and notifications. The BlackBerry Priority Hub intelligently filters messages to give you instant access to the conversations and content most essential to you, helping you stay organized and focused on the most important tasks. •Exceptional battery performance Power designed to keep up with you. BlackBerry is well known for amazing battery life. With the optimization of power consumption in BlackBerry 10, the P’9983 smartphone delivers exceptional battery performance. Enjoy peace of mind knowing that you can be productive and in

touch with the people w h o matter all day long. •BlackB erry® World™ - It’s important to have the right tools to get any job done with speed and excellence. You can find the very best business and productivity apps available directly from BlackBerry World. Find your individual look with exclusive Porsche Design accessories that have been specially selected to perfectly complement your new P’9983 smartphone. In the box, you will find everything you need including a premium stereo headset, an international charging kit, a polishing cloth and a USB cable for high-speed data transfer. The P’9983 smartphone also offers exclusive aftermarket accessories including handcrafted leather backdoors made from fine Italian leather that are available in the colors: Yellow, Blue Green, Dark Brown, Pomegranate, Paloma Grey, Salsa, Blue and Orange so you can choose a look to express y o u r i n d i v i d u a l i t y. T h e Porsche Design P’9983 smartphone from BlackBerry will be available from Porsche Design stores, select carriers and retailers around the world by the beginning of October 2014.For more information about the new Porsche Design P’9983 smartphone from BlackBerry please visit www.blackberry.com/p9983 .

LEXICON READING CENTRE LINES UP EXPERTS TO RAISE AWARENESS ON LEARNING DIFFICULTIES Hosts Session on Multisensory Language Instruction for Students with Dyslexia and Dysgraphia By Qadeer Ahmad Siddiqui Dubai UAE: or many students, learning to read and write is a difficult process. The good news is reading scientists estimate that 95 per cent of all children can be taught to read at a level constrained only by their reasoning and listening comprehension abilities. It is important that teachers first identify the kind of difficulty the student is facing in order to deal with it in the right manner,” according to Professor Nancy Cushen White, Literacy Intervention Consultant and Case

Manager, Lexicon Reading Center.Dr White’s comments came at a session organized by Lexicon Reading Centre, the UAE’s premier institute focused on supporting children with learning difficulties. Dr White joined the Lexicon team of experts in 2011, bringing with her more than 30 years of experience in the field of education with a specialisation in reading difficulties. Titled ‘Multisensory Structured Language Teaching (MSL) for Students with Dyslexia and Dysgraphia,’ the session examined the scientific rationale behind MSL teaching and underlined how integrating v i s u a l , a u d i t o r y, a n d kinaesthetic-tactile pathways can contribute to the systematic development of literacy skills for students with literacy difficulties.Held earlier this month at the Cassells Hotel in Al Barsha, Dubai, the workshop demonstrated MSL strategies from a sample lesson and provided guided practice for participants to experience some of the strategies. The workshop was offered free of cost and drew the attendance of over

150 participants. Rudolf Stockling, Clinical Director, Lexicon Reading Center, said: “Learning difficulties such as dyslexia and dysgraphia impact children with different levels of intelligence. While the condition is widely prevalent, it often goes undetected for years. It is crucial for parents and teachers to understand the various types of learning difficulties, how to detect and overcome them. Such sessions not only provide a platform for parents and teachers to come together to exchange experiences but also give them access to experts who can provide practical tips and advice.S tockling added: “Simulta neous Multisen s o r y Structur ed Language teaching is used by clinically trained teachers worldwide and has proven to be one of the most effective approaches to help students with literary difficulties. Dr White’s expertise in the area has benefitted thousands of parents and teachers across the globe. The session was interactive, informative and well received by the attendees and we look forward to bringing more such experts to the UAE to discuss topics of universal relevance.The initiative comes on the back of Lexicon Reading Centre’s efforts to raise awareness on learning difficulties and forms of teaching to help children achieve academic proficiency. The centre has lined up a number of workshops over the next few months including a session on teaching handwriting for students with dysgraphia led by Dr. Nancy Cushen White on 8 December and Math Difficulties and Assistive Technology led by math difficulties expert Dr. Steve Chinn and assistive technology consultant Malcolm Litten on 18 November.

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PROLOGIX AND AVAYA TO HOST A CIO EVENT ON VIDEO CONFERENCING & MOBILITY IN ABU DHABI (Leading Enterprises from Government and Private Sectors will attend the first ever event on Video Conferencing & Mobility to be held in UAE’s capital)

22-30September 2014,28 Dhul-Qi'dah 4 Shawaal1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Edition 63 Pg13

BBM CHANNELS INTEGRATES WITH SOCIAL RELATIONSHIP PLATFORM HOOTSUITE Integration enables Hootsuite users to create, moderate and engage with Channel followers By Qadeer Ahmad Siddiqui Dubai UAE: lackBerry Limited (NASDAQ: BBRY; TSX: BB), a global leader in mobile communications, has announced that BBM™ Channels can be managed with Hootsuite, allowing social media teams to engage with their Channel followers directly from the Hootsuite dashboard. Hootsuite is the world’s most widely used social relationship platform for businesses a n d organizations to collaboratively execute campaigns across social networks from one secure, Web-based dashboard.The integration will allow Hootsuite owners to incorporate BBM Channels into their social strategy, leveraging a mobile and highly engaged audience. All users across Hootsuite’s Free, Pro and Enterprise tiers are able to manage their BBM Channels. For social media practitioners, community managers and digital marketers, Hootsuite makes it easy to incorporate content from other owned social media channels into their promotional strategies on BBM. Managing a brand’s social media presence is a juggling act. Marketers need tools that can help them automate and streamline the management of content across multiple platforms,” said Matthew Talbot, Senior Vice President, Emerging Solutions at BlackBerry. “With Hootsuite, we’ve made it as simple as clicking a button to share posts on BBM Channels to other social media sites like Facebook, Tw i t t e r, L i n k e d I n a n d Google+ and vice-versa.The

owner of a BBM Channel can engage directly with their subscribers from the Hootsuite dashboard posting messages, sharing pictures, sparking discussions, moderating and responding to posts, and sharing and promoting other brandrelated content. As the community interacts with the content, the dashboard provides real-time analytics to the Channel owner that measure and report users’ activity. This not only saves marketers time, it helps them be more strategic with their social media engagement.With the undeniable popularity of messaging apps, brands are looking for ways to join the conversation,” said Greg G u n n , Vi c e P r e s i d e n t , Business Development, Hootsuite. “Our collaboration with BlackBerry on the BBM Channels App will empower users to leverage social strategies in real-time across multiple platforms, straight from the Hootsuite dashboard.Both social media and messaging channels have been a powerful tool for FC Barcelona to engage with our large active global fan base. By bringing together Hootsuite and BBM Channels, FC Barcelona now has a way to bring their Channels content into their social media workflow to expand the reach of brand and user-generated content. The ability to be more social as an organization is integral for our success, and we expect nothing less,said Dídac Lee, FC Barcelona Board Member, Technology Area Director.Get started with the integration today, sign up for Hootsuite here.For more information visit the Inside BlackBerry and Hootsuite Blog.

A VERY BRITISH OCCASION Celebration of Wheeler’s Great British Roast arrives in the heart of DIFC By Qadeer Ahmad Siddiqui Dubai UAE: heeler ’s of St James’s welcome guests to enjoy the latest delightfully quintessential British offering, the Celebration of Wheeler’s Great British Roast, serving up a variety of the finest quality roast meats every Friday and Saturday from noon until 5pm in the

Lewis, Senior Corporate Chef, comments “For our Great British roast, we will be serving up a wide range of different cuts of meat throughout the season, including salt marsh lamb and grass fed beef which have all been hand-reared ensuring our focus is on the quality and variety of our cuts for our guests to enjoy.Other sumptuous options include

PIONEERING CONFERENCE TO GATHER IT LEADERS IN THE OIL AND GAS SECTOR STME to present bespoke solutions for oil and gas firms as Associate Sponsor of the Data and Information Management in Oil & Gas Conference in Abu Dhabi By Qadeer Ahmad Siddiqui Dubai UAE: TME, the Middle East’s leading end-toend enterprise IT solutions provider and systems integrator, will conduct an exclusive presentation of its groundbreaking integrated systems solutions for business-critical data during its participation at the Data and Information Management in Oil & Gas Conference, which will be held on September 22-23, 2014 at The Westin Golf Resort & Spa in Abu Dhabi. STME will be joined by other industry leaders at the inaugural conference, seeking to share knowledge and experience and exchange ideas on how- to efficiently collect data, integrate systems for better interpretation and communicate information to improve operations.Oil and gas firms are now actively investing in data management solutions to b o o s t b u s i n e s s performance by creating more efficient ways to store and access data and make informed decisions faster. Leveraging our intimate knowledge of the regional industry, STME has been supporting the oil and gas sector by developing IT solutions that have resulted in enhanced operational efficiency and maximum flexibility for future upgrade programs.The Data and Information Management in Oil & Gas Conference is an ideal platform to showcase

the advances we have made in identifying datarelated challenges in the industry and developing bespoke strategies and solutions that improve the way information is being stored, analysed and shared by oil and gas firms,” said Ayman Al Bayaa, CEO, STME.The Data and Information Management in Oil & Gas Conference is organised to serve as a platform to explore the recent technologies for data collection, interpretation and communication, along with identifying innovative information management strategies and solutions. The pioneering event will be attended by IT and data management leaders in the oil and gas sector, including directors, managers, team leaders, consultants and analysts of different departments such as Research and Technology, Systems Analyst, Information Management, Data Management/Data Management Centre, Knowledge Management, Database and Applications, Document Management and IT Infrastructure.

VOLKSWAGEN DUBAI CELEBRATES ITS 100,000 FANS BY GIVING AWAY A PASSAT FOR ONE YEAR By Qadeer Ahmad Siddiqui Dubai UAE: ometimes a simple ‘thank you’ isn’t enough. Al Nabooda Automobiles, the exclusive distributor of Volkswagen in Dubai and the Northern Emirates, has launched a new Facebook campaign to celebrate reaching 100,000 fans.To say thank you to the

in June 2012 and in just over two years we have reached a staggering 100,000 followers,said Bisher Yousfi, Volkswagen Marketing Manager, Al Nabooda Automobiles.We wanted to celebrate our success with our loyal and passionate fans, and emphasise our dedication to supporters of the Volkswagen brand by

By Qadeer Ahmad Siddiqui Dubai UAE: rologix LLC, a leading system integrator in the UAE and Avaya Platinum Partners is hosting an event focused on “Video Conferencing and Mobility” on 30th September 2014 at Fairmont Bab Al Bahr, Abu Dhabi. This event will be attended by city’s elites; Clevel executives and high profile delegates from large private enterprises, government, oil & gas industry and banking and hospitality sectors.In today’s high-octane mobile workplaces powered by smartphones and tablets, a question often asked to the business heads is ‘How well is your workforce connected?’ or ‘How much do you spend on flying employees in and out of countries for business talks?’, or ‘How confident are you about the reliability in communication of your on-the-go employees’, or even ‘How much do you pay your service provider for the high and recurring usage of their network?’.Avaya’s

Audio, Video and Web Conferencing solutions carry an answer to all the above questions. This solution brings conferences across multiple geographical locations into within the confines of four walls. They give people more time to work on preparing for their meetings, rather than the logistics. They dramatically reduce the costs payable to the service provider. They give complete control to the enterprises – to use their own system, network and VoIP access. The state-ofthe-art mobility solutions from Avaya provide an unparalleled flexibility to those enterprises who view the unified communication between their mobile staff as crucial for business. The range of mobility solutions allow employees to seamlessly connect and collaborate with colleagues, partners, and clients.The theme of the CIO event in Abu Dhabi, ‘We connect you- Any Device, Any Time, Anywhere’ effectively emphasizes the above.This

roadshow is a great opportunity for the decision makers to take a note of the latest in Video Conferencing Solutions. Deploying Avaya Video Conferencing Solutions will assure you an enhanced communication platform which offers lifelike experiences. They come with HD Video Quality, are compatible with most of your communication devices and are easy to use. They are also reliable and give you a chance to host virtual conferences regardless of time and location”, says Mr. Hemant Bhartia, Channel Account Manager at AvayaThe event will showcase Avaya’s unchallenged dominance when it comes to providing the customers the most innovative platforms for communication. The highlights include live demonstrations of Video Conferencing by the Avaya representatives and also a brief on Mobility and eGovernance by Dr.Usman Zafar, Board Advisor at Prologix. A mini exhibition to showcase Avaya phones,

Video conferencing and networking devices will also be part of the event.Mr. DK Roy, Executive Director at P r o l o g i x s a y s , Av a y a ’s solutions are need of the hour to tackle present day challenges in business communication and connectivity. Our Team is extremely enthusiastic and proud to present this event. We are looking forward to meet the top CIOs and IT Executives from Abu Dhabi’s rich commercial backdrop in this event.Prologix looks to cut across the IT landscape in Abu Dhabi and enhance their customer reach in the region while simultaneously strengthening the relationship with Avaya, together to provide matchless quality of service to the end-users.Log on to http://www.prologixme.com/ Exhibitions/Avaya-VideoConferencing-and-MobilityRoadshow and register yourselves to be a part of this amazing roadshow. The half-day event can be attended by registering your details

UAE’S BAN ON INEFFICIENT LIGHT BULBS SPURS FRESH INJECTION OF ECOFRIENDLY LIGHTING SOLUTIONS AT LIGHT MIDDLE EAST Future Zone to shine spotlight on world-leading technologies and concepts shaping the future of regional lighting industry By Qadeer Ahmad Siddiqui Dubai UAE: he UAE’s move to ban the sale of inefficient light bulbs by the end of 2014 has led to a big increase of global manufacturers lining up to showcase their most innovative lighting solutions at the Middle East’s top exhibition for lighting design and technology.Over 25 companies from Europe, Asia, North America and the Middle East will showcase eco-friendly lighting systems at Light Middle East’s Future Zone – more than twice as many as compared to the zone’s successful debut in 2013. The Future Zone is a dedicated feature that spotlig hts the world’s leading trends, technol ogies a n d concep t s shapin g the future of the lighting industry. Light Middle East takes place from 3-5 November at the Dubai International Convention and Exhibition Centre.In July 2014, the Emirates Standardization and Metrology Authority (ESMA) banned the import of traditional incandescent light bulbs in the UAE, with sales to be entirely phased out by the end of the year. The resulting switch to more environmentally-friendly lighting systems such as Compact Fluorescent Lamps (CFLs) and Light Emitting Diodes (LEDs) is expected to save the

country around US$ 200 million annually and affect a 500 MW reduction in energy consumption.In September 2014, the Dubai Supreme Council of Energy (DSCE) also announced its Outdoor Lighting Pro-gramme that

will retrofit up to 75 per cent of the Emirate’s existing street lights with LEDs by 2030.According to analysts Frost & Sullivan, the GCC market for LEDs i s expecte d to grow annually by 25 per cent between 2 0 1 4 a n d 2018, as other Gulf countries follow the UAE’s example in pursuing a more energyefficient future.It all points to a bright and sustainable outlook, and one that will be welcomed by exhibitors at Future Zone, along with the more than 275 exhibitors from over 25 countries at Light Middle East.With increasing population and growing infrastructure development, the focus on sustainability is gathering steam and the demand for energy efficient and intelligent lighting products are on the rise," said Ahmed Pauwels, CEO of Epoc Messe Frankfurt, the

organiser of Light Middle East. The UAE is leading the way in the adoption of sustainable lighting solutions and the rest of the GCC and wider Middle East will follow suit. The Future Zone at Light Middle East gives regional buyers and industry professionals a great opportunity to see first-hand the latest innovations that will shape the indoor and outdoor lighting landscape.Among the leading brands showcasing their latest products at the Future Zone are ACDC, LG Electronics, Linea Light, Osram, Regiolux, Rovasi, Targetti, and Trilux.Austrian lighting l e a d e r s Tr i d o n i c w i l l showcase its latest range of holistic system solutions offering energy sav-ings of up to 80 per cent. Rajeev Radhakrishnan, Managing Director, of Tridonic Middle East, said: “Tridonic has been a successful innovation driver in the lighting market for almost 60 years, and more than 80 per cent of our R&D projects are devoted toward LED technology.Most entities now consider sustainability in everything that they do, a n d Tr i d o n i c i s f u l l y committed to adhering to this. We look forward to educating the Middle East about intelligent lighting and our Ecolution.UK company

Orangetek will also highlight its latest range of LED Road lamps, and will be eager to meet with officials from the Dubai RTA, as the government authority implements the DSCE’s Outdoor Lighting Programme over the next 15 years. We will be showing our ARIALED range of LED luminaires that have been extremely successful in the UK with 100,000 units sold in last two years,” said Nigel Parry, the Principal of Orangetek. “We believe that we will be able to do equally well in the Middle East.Meanwhile fellow UK manufacturer, Precision Lighting will present its critically acclaimed range of high quality LED luminaires, designed primarily gallery spaces and retail.Now in its 9th edition, Light Middle East is the wider region’s premier exhibition and conference for lighting design and technology, attracting wide support from industry associations and regional authorities.Other highlights this year include the Light Middle East Conference on 4-5 November, where more than 20 lighting designers and consultants will discuss the latest trends, technologies, and evolving regulations that impact the lighting industry.Returning for the second year are the highly popular Light Middle East Awards. Celebrating excellence in light-ing design, the awards will recognise the region’s leading lighting projects across 12 categories, with the winners to be announced during a gala ceremony on the 5th of November.

thousands of people who giving away a Passat for one support the brand in the year.The Passat is a popular DIAL-A-BATTERY TEAMS UP WITH EXPATWOMAN.COM TO HELP RESIDENTS AT E m i r a t e s , Vo l k s w a g e n vehicle in our range in the ‘LIVING IN DUBAI’ EVENT Dubai is giving away a new Middle East due to its Demand for Roadside Battery Replacement Service Continues Rapid Growth into 2014 bustling heart of upscale Corn Fed Chicken Breast P a s s a t f o r o n e y e a r, competitive price, spacious D I F C . U p o n a r r i v a l , served with morels and leeks i n c l u s i v e o f f u e l a n d interior and dominant By Qadeer Ahmad Siddiqui beauty, and car to Dubai can sometimes be Wheeler’s of St James’s or Wheeler’s Fish Pie served s e r v i c e . A f o u r w e e k styling. It’s exciting to know Dubai UAE: maintenance.A a little overwhelmed, and guests are greeted with the with steamed seasonal c e l e b r a t i o n c a m p a i g n , that someone within our o a d s i d e r e s c u e ccording to the this kind of event is key to chef’s Amuse Bouche to start vegetables. Guests with a running from now until 16 social media community will s e r v i c e , D i a l - A - website, Living helping them feel settled in sweet tooth can indulge in October, will see one lucky have the chance to drive the Battery, has teamed in Dubai is a the city. Knowing that if they hearty British desserts such winner take home the stylish car for free for a whole u p w i t h t h e lifestyle event have an issue with their car and innovative Passat for 12 year.The prize draw will be as Sticky Toffee Pudding ExpatWoman.co website to for all people battery here, they will be served with warm toffee months. Fans simply need made on the last day of the sponsor their ‘Living in w h o h a v e taken care of, will surely sauce and vanilla ice cream to visit a Volkswagen campaign, Thursday 16 Dubai’ event which took recently moved, provide peace of mind not o r R h u b a r b a n d showroom in Dubai, Deira, October 2014 with the p l a c e o n 2 0 are moving, or just to those newcomers, Sharjah or Fujairah to winner announced on the Custard.Those sticking to a curr but to all car owners.Dial-Asavoury palate can taste enter.Upon arrival at one of V o l k s w a g e n D u b a i ently Battery is a roadside car t h e p a r t i c i p a t i n g Facebook page.For Stilton and Pear Tartlet with the gastronomic experience. live showrooms, guests should showroom timings and full allowed us great exposure battery rescue service that Starters are coupled with a pistachios or Welsh Rare log into Facebook at the terms and conditions, visit in Dubai.We are of our unique provides battery solutions Pimms Cup, a classic British B i t . T h e c e l e b r a t i o n o f s h o w r o o m w i t h t h e www.facebook.com/Volksw r o a d s i d e at car owners’ doorsteps, summer beverage and Wheelers tasting menu that a s s i s t a n c e o f t h e agenDubai b a t t e r y saving car them the time we launched earlier in the favourite amongst British Volkswagen team and r e p l a c e m e n t and effort of having to expats looking for a taste of year was a great success,” ensure they ‘like’ the official service, Dial- attend a garage to replace a added Dani Jan Gicquel home. There is a choice of Volkswagen Dubai A - B a t t e r y , ” dead automotive battery. delectable entrées on offer Billington “this new concept Facebook page to be s a i d such as Heritage Beetroot simply adds further food entered into the draw to Asad v a r i e t y w i t h b e v e r a g e Salad with goat cheese and win.Participants will have Badam refreshing water melon or pairings that give our guests different ways to increase i , delicious Poached King more flexibity to personalize their chances of winning by September.Living in Dubai delighte Manag their experience.Look no Prawn with sliced fresh a i m s t o a n s w e r a l l d to have test driving or purchasing a i n g lettuce and egg.For the main further than Wheeler’s of St Volkswagen vehicle from Al questions relevant for sponsor Directo James’s where the food is event, guests can dig into the residents living in Dubai, e d t h e Nabooda Automobiles or r o f Weekend Carvery, serving deliberately placed in the simply by being an existing and offers experts from all ExpatW Dial-Athe finest quality, succulent foreground, using only the V o l k s w a g e n D u b a i fields featured on the oman.co Battery roast meats, savoured with finest seasonal produce for a F a c e b o o k f a n . T h e ExpatWoman.com website m event, .Newc true celebration of the Great all of the trimmings and including health, fitness, w h i c h Volkswagen Dubai omers seasonal vegetables.Daniel British roast. Facebook page was created azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg13)

HRH PRINCE FAISAL BIN SALMAN LAUNCHES ONE BILLION RIYALS ENDOWMENT TO SUPPORT SMES IN SAUDI ARABIA Strategic partnerships between government agencies and private entities to support one of the largest SMEs accelerators in the Middle East

22-30September 2014,28 Dhul-Qi'dah 4 Shawaal1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Edition 63 Pg15

A SPECIAL OCTOBER AT THE ADDRESS DUBAI MALL By Qadeer Ahmad Siddiqui Dubai UAE: iwali Seafood Night:Celebrate the annual Festival of Lights with a special themed Diwali Seafood Night, mixing traditional concoctions of the Indian subcontinent with Arabian hospitality. Savour a world-class array of Indian dishes from our Tandoor Roasted Seafood with Naan, flavourful Curries, and Indian sweets inspired by Indian décor and lights. Date: October 23, 2014 Price: AED 225 for food only; AED 280 with select beverages Eid Al Fitr :Mark Eid Al Fitr at Na3Na3, where tradition meets contemporary culinary. Celebrate with family and friends, in an inspiring ambience that fosters togetherness and

solidarity. Savour a worldclass line-up of Hot and Cold Mezzah, Meat and Seafood from our mixed grill, and end your meal on a high-note with spectacular desserts, set against the backdrop of our live Oud or Kannon player. Date: All three days of Eid Al Adha Price: AED 250 per person, inclusive of traditional beverages Halla Night:Arabic cuisine takes the centre stage to live music at Na3Na3’s Halla Nights, which will highlight specialty dishes from Syria, Lebanon, Jordan, and Iran. C h o o s e from over 14 different mixed grills offerings, to freshly sought local seafood, created using Chef Hanna’s blend of recipes. Date: Every Friday Time: 7pm to 11pm Price: AED 210 per person including soft beverages; AED 265 per person including selected house beverages Superb Organic Fare:Join us as Na3Na3 opens its doors to a sumptuous Organic Brunch. From the farmer’s

market to your plate, our dishes are served with fresh seasonal and locally sourced organic ingredients. Revitalise your living and enjoy the richness in our buffet. Date: Every Friday Time: 12:30pm to 4pm Price: AED 295 per person including soft beverages; AED 380 per person including selected house beverages For reservation and inquiry, please call 04 888 3444 or e m a i l a t dine@theaddress.com Karat:Vogue Fashion Dubai Experience Gastronomy Running in parallel with the second edition of Vogue Fashion Dubai Experience, The Address Dubai Mall’s lounge will be serving fashion-inspired pastries, to celebrate the essence of the initiative. Price: AED 125 per person For reservation and inquiry, please call 04 888 3444 or e m a i l a t dine@theaddress.com Cabana:Halloween at Cabana This Halloween, make Cabana your go-to destination for the ultimate pre-party. Indulge in an array of complimentary canapés and cocktails, available to guests who dress up for the occasion. Date: October 31, 2014 Time: 7pm to 9pm

Churrasco Night:Try our fiery Churrasco fiesta feast, serenaded by Latin guitar at this exclusive poolside restaurant, every Thursday night. Sample the unlimited skewers of succulent beef, lamb and poultry, sizzled to perfection and carved ‘rodizio-style’ at your table. Date: Every Thursday Time: 7:30pm to 11pm Price: AED 220 per person with soft beverages; AED 320 per person with selected beverages Nikkei Night:For the ultimate sushi lover Cabana has designated Friday as ‘all you can eat’ Sushi & Yakitori! Delight in in an endless array of options and exquisitely crafted rolls. Date: Every Friday Time: 7:30pm until 11pm Price: AED 210 for unlimited food and soft drinks; AED 320 with select house beverages.For reservation and inquiry, please call 04 888 3444 or email at dine@theaddress.com Madeleine Café and Boulangerie :Après Midi: The Perfect Time for a Stylish Slice of Café Society .Experience the joie de vivre of France right here in Dubai. Savour freshly made tea from an exclusive selection by TWG, which is brewed right in front of your by our ‘Tea Guru.’ Complemented by up to six flavours of Madeleines, guests will be served with through a

samovar, with expert advice from our associates. Date: Daily Time: 2pm to 4pm Price: AED 120 for two people unlimited tea (or coffee) and Madeleines All Day Lazy Breakfast “Un Grand Petit-Déjeuner”:Our à la carte Lazy Breakfast on the terrace at Madeleine is for those who enjoy in a charming brasserie-style setting with a choice of excellent breakfast items prepared à la minute. Additionally, the outstanding views of Burj Khalifa make this superb all-day breakfast, an all-round winner. Date: Friday & Saturday Time: Until 5pm For information please contact 04 438 4335 or email infomadeleinecafe@emaar. ae A Special October at The Address Dubai Mall The Spa at The Address Dubai Mall:Breast Cancer Awareness - Go Pink Go Pink this October and join The Spa at The Address Dubai Mall in marking Breast Cancer Awareness month. Enjoy special offers throughout this whole month for the special cause. Guests can enjoy a relaxing 60minute Aromatherapy Massage along with a 30minute Booster Facial, the perfect mind and body fusion offered with this exclusive signature therapy. Each guest will also be given a complimentary gift when purchasing this treatment. Date: Throughout October Time: 10am to 10pm Price: AED 599 Eid al Adha at The Spa:Pamper yourself this Eid Al Adha at The Spa at The Address Dubai Mall. Rejuvenate your senses by experiencing our soothing G h a s s a o u l Tr e a t m e n t tailored to your emotional and physical needs. This cleansing treatment will leave you revitalised and refreshed restoring your inner glow. Date: Throughout October Time: 10am to 10pm Price: AED 599 For information please contact 04 438 8025 or email spa.dubaimall@theaddress. com

MIDDLE EAST’S FIRST BOHS WORKER HEALTH PROTECTION CONFERENCE TO OPEN IN ABU DHABI IN OCTOBER Award-winning Qatar Shell initiative to be highlighted during four-day programme By Qadeer Ahmad Siddiqui Dubai UAE: n award-winning Oil & Gas HSE project at the world’s largest gas-to-liquids plant in Qatar will demonstrate the importance of a caring organisational culture when the Middle East’s first BOHS Worker Health Protection Con-ference comes to Abu Dhabi next month.A case study presentation of Qatar Shell’s Pearl GTL Worker Welfare Programme will show how fostering a culture of care can enhance workforces’ health and mitigate risk, while also increase productivity and performance.Organised jointly by Epoc Messe Frankfurt and BOHS (The Chartered Society for Worker Health Protection), the targeted summit will highlight key issues that

affect worker health and wellbeing, applying worldclass principles on a regional level.The conference will discuss the main challenges facing successful implementation of worker health protection programmes, examine worker wellbeing issues, and discuss the latest regulations governing workplace health and safety.Ahmed Pauwels, CEO of Epoc Messe Frankfurt, said: “The BOHS Worker Health Protection Conference will present an excellent networking platform for regional occupational health and hygiene professionals, managers, industry leaders and worker welfare experts to interact with leading international experts and gain valuable insight into HSE best practice and the latest developments in the field. This becomes even more vital as the Middle East rapidly gains in stature as a growing industrial and commercial hub that employs a vast multinational workforce across a wide spectrum of industries.Dr. Israr Ahmed, Country Health Manager at Qatar Shell, will deliver the presentation on the opening day of the four-day conference, which takes place from October 20-23 at Abu Dhabi’s Beach Rotana. The US$19 billion Doha facility, which converts natural gas into cleaner burning fluids, was one of the world’s largest and most multifaceted construction sites, presenting similarly complex occupational hygiene challenges.Before construction began, a Pearl GTL Workers Welfare Commitment Charter was developed to lay the foundations for the first-ofits-kind welfare programme, and in particular to invest in resources for the mitigation of Non Accidental Deaths (NADs).Recently NADs have been the subject of considerable focus in Shell o p e r a t i o n s g l o b a l l y, especially in the Middle East”, said Dr. Ahmed. “Based on World Health Organisation statistics, it was predicted that Pearl GTL would suffer a minimum of 190 NADs for the estimated 500 million man-hours of work required to construct the facility.The Project Leadership Team felt that accepting such a loss of life was not consistent with the message ‘no harm to people’, and mitigations had to be

implemented to reduce this figure.As there was no benchmark in the Oil & Gas Industry to mitigate NADs, Pearl GTL’s Non-Accidental Death Programme applied a creative approach to manage this concern. As a result, the number of NADs at the end of the project was 58 compared to 190, under a third of the number projected.Pearl GTL’s Non Accidental Death Programme, which won the Best Gas & Oil HSE Initiative at the 2013 ADIPEC Awards, is just one of many examples of best practice in worker health and safety that will be highlighted at the BOHS Worker Health Protection Conference.Mike Slater, President of BOHS, said that having the first ever B O H S Wo r k e r H e a l t h Protection Conference in the Middle East was a significant milestone toward helping organisations in the region implement improvements and standards in occupational hygiene.One of the key goals of BOHS is to share the knowledge and experience we’ve gained over many years to help organisations across the globe to establish and implement good occupational hygiene management practices,said Slater. A similar view was

By Qadeer Ahmad Siddiqui Dubai UAE: l Madinah Al Munawara, KSA: HRH Prince Faisal Bin Salman, Governor of Madinah, launched Namaa Al Munawara, a non-profit organisation that serves as the implementation arm of Al Munawara Endowment, known as Waqf Al Munawara, developed to support and empower the SME sector in Madinah region, in an event that took p l a c e a t Ta i b a h University.Commenting on the launch, HRH Prince Faisal bin Salman said:Al Madinah aims at strengthening socioeconomic sustainability, given that it falls in line with S a u d i A r a b i a ’ s d e v e l o p m e n t a l renaissance, under the leadership of the Custodian of the Two Holy Mosques King Abdullah bin Abdulaziz and HRH Crown Prince Salman bin Abdulaziz. Waqf Al Munawara was established to reinforce this vision of development, with Namaa Al Munawara being its implementation arm.Namaa will support and empower the SME sector in Madinah as SMEs’ are the life blood of all economies and a vital component and a key v e h i c l e f o r i m proving economic conditions and expanding job creation. They account for approximately 90 per cent of the total local companies registered with the Ministry of Commerce and I n d u s t r y. G i v e n t h a t implementation is usually considered one of the most challenging stages, we will ensure that the citizens of Madinah will feel Namaa Al Munawara’s positive impact in the first quarter of next year, through our continuous follow-up and dedication to the organisation’s activities,” he added.Namaa Al Munawara’s headquarters will be spread over 20,750 m2 and will support entrepreneurs from start to finish. It will provide

in partnership with Qutof, will provide SR 1.5 million. In order to translate its strategy into actions, Namaa Al Munawara has come up with a number of key initiatives, including: •One Stop Shop: Namaa Al Munawara will support entrepreneurs by acting as a "One Stop Shop" for all SME needs, where it will enhance, empower and enrich the SME sector in the Madinah province. This initiative is tasked to simplify official procedures and help entrepreneurs establish their businesses from start to finish through creating synergies w i t h various governme nt entities and private institutions . In its initial phase, the centre will incorporate services by Al Madinah Regional Municipality, Madinah Civil Defense Department, Department of Zakat and Income Tax in Madinah, and the General Organization for Social Insurance in Al Madinah. •Female Creativity Labs: Spread over 2200 square meters, the modern-Islamic architectural labs comprises integrated workplaces dedicated to the w o m e n o f A l Madinah,aiming at nurturing women’s creativity and employment as this is ultimately a crucial element in fostering an equitable social and economic development. This initiative also includes the ‘Design Academy’, with the purpose of raising the standards of craft-making products of Madinah to international levels. • A l M u n a w a r a Oases:These retail channels are considered a vital and crucial part of the ‘Madinah Made’ initiative. T h e y w i l l g i v e entrepreneurs the chance to market and display their

products through effective promotional channels in strategic historical locations in Madinah. The new retail channels will feature attractive designs that reflect the character of the urban and Islamic city of Madinahcombined with modern international architectural standards. •Al Munawara Industrial City: In partnership with the Saudi Industrial Property A u t h o r i t y, N a m a a A l Munawara will allocate 100 medium-sized factories, which will be operational over the course of the next four years, 28 of which will be ready within the next 12 months. These factories will aid in creating job opportunities for the youth with the aim of achieving socio-economical sustainability which will ultimately be an effective way to broaden their capacity and skill base.Ahmed Al Mahayri, CEO of Namaa Al Munawara stated:Serving Al Madinah is an honorable act of worship portraying the joy of giving. This comprehensive agenda of projects places Al Madinah at the forefront of Arab leadership, given that the company’s headquarters extend over an area exceeding 20,000 square meters, and is one of the Middle East’s largest SME accelerators.Thanking all partners and collaborative parties for their dedication, Al Mahayri added:God has bestowed upon Al Madina young, effective leadership, with a vision that believes in the importance of implementation, and love and commitment to citizens. This constituted the very foundation of these initiatives, and which are determined to achieve all the anticipated success.I would also like to take this opportunity to thank the Custodian of the Two Holy Mosques and HRH the Crown Prince for their ongoing support of the youth across Al Madinah and Kingdom-wide.

SIGNATURE ESTATES LIMITED LAUNCH BESPOKE RESIDENCES AT THE 118 IN A PRESTIGIOUS DOWNTOWN ADDRESS The newest residential addition to the Downtown Dubai skyline personifies luxury By Qadeer Ahmad Siddiqui Dubai UAE: ome to over two million people from o v e r 2 0 0 nationalities, Dubai is renowned for its capacity to capture the imagination of the world and has in recent years been known as a global phenomenon. Downtown Dubai remains the ultimate area for the

expressed by Steve Perkins, CEO of BOHS, who added:With the rapid economic develop-ment in the Middle East we feel that it is particularly important that organisations in the region develop local expertise that can help them to implement occupational health and hygiene programmes based on global good practice adapted to local conditions. We see the BOHS Worker Health Protection Conference as a small, but important, step towards achieving that objective.The event will include an extensive two-day conference programme, as well as two days of professional devel-opment courses.Other experts joining the speaker line-up i n c l u d e D r. N a d a A l Marzouqi, Deputy Director of the Preventive Medi-cine Department at the UAE Ministry of Health; Dr. Luay Badran, Senior Medical Officer of Qatar Petroleum; John Ewing, Section Manager for the Inspection & Auditing Section at OSHAD; and Kären Clayton, Director of Long Latency Health Risks Division at HSE.The conference will be particularly valuable for HSE Directors and Managers; Occupational (Industrial) Hygien-ists; EHS Professionals; Chief Medical Officers; Occupational (Industrial) Health Managers; Occupational Physi-cians and Nurses; Wellness and Wellbeing Professionals among others.

designated work areas, sale points, workshops, lecture halls, interactive showrooms for ‘Madinah Made’ products, offices for Namaa’s success partners and the Saudi Arabian General Investment Authority (SAGIA), and an art gallery to exhibit Madinah’s heritage and modern history.Several government agencies have contributed to the success of Namaa Al Munawara, where Saudi Credits and Savings Bank provided approximately SR 700 million as a loan portfolio for t h e project . A l Madin a h Munici pality w i l l a l s o deliver 1 0 0 sites for the new retail channels within the next 12 months, with the aim of increasing the number of these sites to 500 by the year 2020.Namaa Al Munawara has also signed an MOU with Saudi Aramco to build development programmes for SMEs in addition to studying the possibility of creating a venture capital fund. Saudi Industrial Property Authority will allocate 100 mediumsized factories which will be operational over the course of the next four years, 28 of which will be delivered during the first phase of the project.From its end, Human Resources Development Fund will help in creating several job opportunities, while Taibah University is committed to providing some funding for Namaa Al Munawara’s various activities. Bin Laden Group will provide SR 50 million within the next 24 months, while ACWA Power will provide SR 15 million during the next 36 months. To n u r t u r e w o m e n ’ s creativity and employment, the Supreme Commission for Tourism and Antiquities,

elite in the fast evolving city and is known as ‘the most prestigious square kilometer of real estate in the world’. The most esteemed new addition to Downtown Dubai’s residential scene is The 118 residences, overseen by Dubai based development c o m p a n y, S i g n a t u r e Estates Limited and represented by newly opened Dubai Sotheby’s I n t e r n a t i o n a l Realty.Nestled in the heart of Downtown, The 118 is built on an exceptional monolithic platform that stands 14 storeys high. The 118 will set the bar as the ultimate residential address for only a discerning few with its unique collection of 27 spacious, full-floor unfurnished residences. Intelligently designed to optimise space, the residences were created ‘inside-out’ with the floor plans and layouts developed first and the exterior shell created later, resulting in the ultimate, customised haven. Residents can choose between two styles of residences: The Signature Classic Residence which

features soft, fluid designs and a warm colour palette, or The Signature Contemporary Residence boasting bedrooms finished in modern parquet surfaces and sleek lighting. Both types of residences boast impeccable finishing made to evoke a sense of warmth and comfort.To ensure The 118’s unrivalled offerings, Signature Estates Limited has partnered up with some of the world’s foremost authorities in their respective fields, from conceptualisation to execution. The Interior Design is spearheaded by Hirsh Bedner Associates, a firm favourite of the world’s most discerning design enthusiasts while Archgroup Consultants will execute the architectural and structural work for the property. Signature Estates Limited worked on the development alongside Al Basti & Muktha, ranked amongst the top engineering and c o n s t r u c t i o n establishments in the region. In addition, to building strong allegiances with one of the largest landscape and urban design practices worldwide, Cracknell. Signature Estates Limited also worked in conjunction with Illuminate Lighting Design to enhance and define space. Lastly, to ensure that the finished product is best represented, in the most befittingly professional manner, Dubai Sotheby’s International Realty, a market leader in luxury real estate sales experience, has been appointed with an exclusive sales mandate for The 118 ensuring its prestigious location on the real estate map.Each of the residences are designed as a space to ‘be yourself’ and designed to encompass

four bedrooms and accommodate the personal preferences of each individual owner. The multi storied lobby welcomes residents with a specially designed, suspended, twostorey glass sculpture featuring fluid lines and

abstract forms that are complemented by warm lighting giving a distinct combination of chic elegance, leading you to the heart of the residences through corridors laid with high-quality Italian marble custom designed for this prestigious residence. Each home is designed with massive four-metre high ceilings with trackless French windows that frame the rooms offering rare, unparalleled 360 degree views of Downtown, bathing it in an abundance of natural light during the daytime and glittering city lights after sunset. These trackless panes lead out to the sky terraces, ensuring a seamless ‘indoor to outdoor’ transition, completing the full experience of unified luxury.A private haven away from the world, the residences offer a sanctuary in your own home. Immersing each resident in luxury with complete freestanding bathtubs, full-length mirrors and high-end innovative fixtures by American giant Kohler, the bathrooms and powder rooms at The 118 are designed to be unique, pampering retreats that offer fabulous indulgences.

The kitchens, themed according to the Signature Classic Residence or Signature Contemporary Residence, offer designs by SieMatic and are a dream for both aspiring and accomplished chefs alike. The appliances by Miele, superior cabinetry and innovative spatial aesthetics seamlessly combine to create luxury kitchens of the future.Bringing extra personalised touches of refinery to each resident, a highly skilled concierge oversees visitor entry, maintains security and caters to the every whim of each and every resident. The concierge is supported by the hospitable doormen and valets to ensure that guest convenience is synonymous across all staff members. The building also comes with a maintenance crew to be on-hand to attend to every need. Each residence is allocated with three graciously oversized parking spaces and ‘chauffeur accommodation’ for each apartment. In addition to convenient lodging for staff, the private amenities of each resident leave nothing further to be desired. Luxuriously furnished, The 118 boasts state of the art technology with a temperature controlled swimming pool, an on-site fitness centre, private rooms for beauty treatments and spacious steam and sauna rooms. In addition to these premium facilities, residents get full access to an array of private dining and event spaces such as the poolside deck sprawling an immense 20,000 square feet, accommodating up to 100 guests, or a more intimate rooftop venue spreading over 4,000 square feet.

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INITIATIVE MENA WINS AT THE M&M GLOBAL AWARDS Media communications network scoops best use of social media in a new award category By Qadeer Ahmad Siddiqui Dubai UAE: nitiative MENA is celebrating its win at the M&M Global Awards. The 22-30September 2014,28 Dhul-Qi'dah 4 Shawaal1435 Email:azadnewsuae@yahoo.com r e g i o n a l m e d i a Mob:00971 56 118 6007 Edition 63 Pg16 communications network won ‘Best Social Media COMPANIES IN SAUDI CONGREGATED TO EXPLORE TECHNOLOGY ADVANCEMENTS Campaign’ at the leading marketing awards event, Industry specialists and leading automation companies gathered at Dammam to impart the most upwhich held its silver to-date technologies and solutions available. anniversary this year. The By Qadeer Ahmad Siddiqui contribute to the country’s products, systems, services t h e p l a n t f l o o r s w i t h category was one of three Dubai UAE: development while we and expertise from Rockwell e n t e r p r i s e s y s t e m s , he Kingdom of Saudi expand our footprint in the A u t o m a t i o n a n d i t s including disparate systems, A r a b i a h a s Middle East.” added Mr. p a r t n e r s . P r o S o f t in a seamless and secure transformed itself into Maes. Mr. Talal Al Shammari Te c h n o l o g y b e i n g t h e way by using enabling one of the world’s most during his speech and Platinum Sponsor along with technologies such as mobile competitive economies. In presentation at the press M o l e x a n d S t r a t u s devices, the cloud and big r e s p o n s e t o t h e conference highlighted his Technologies sharing the data. More importantly, the transformation the country is company’s future growth gold sponsorship, exhibited seminar gave emphasis on undergoing, private firms objectives by generating, at the showfloor together bringing greater productivity, and government-owned transmitting and distributing with 10 other partner better utilization of assets, corporations congregated at e l e c t r i c p o w e r i n t h e exhibitors including ATCO, faster problem solving, and the Automation University Kingdom of Saudi Arabia A v a n c e o n , C i s c o , improved decision-.making C l a s s i c i n D a m m a m (KSA) either by itself or Endress+Hauser, Ewon, to industrial companies. organized by Rockwell through its wholly or partially Fluke, Oldi, Panduit and Whilst it offers ease of use, n e w a w a r d s c l a s s e s Automation.Rockwell Spectrum Controls.We are lower total cost of ownership introduced for the first time in the programme, which Automation top executives committed to provide the and improved operations. headed by Hedwig Maes, best-in class products, The event was held for two honours excellence in the President EMEA, solutions and services to our d a y s a n d o v e r 5 0 0 international advertising inaugurated the event with a customers here in region. registered professionals industry.Initiative MENA VIP guest delegation from A n d t h i s i s j u s t t h e from IT sector, power and received its award for a Saudi Electricity Company, beginning. The Automation water, metals, oil and gas campaign conducted for Mr.Talal Al Shammari, Gas University has empowered i n d u s t r y , a n d m o r e , KFC Arabia, titled: ‘Kintacky! P l a n t M a n a g e r, S a u d i the local team to set a new attended. Simultaneous Kintacky! Kintacky!,’ which Aramco representatives - owned subsidiaries. “This business benchmark and hands-on sessions of 150 centred on a live opportunity Mohammed K. Al-Juaib, event has been an eye increase the momentum in demo cases and computers that presented itself. The G e n e r a l S u p e r v i s o r - opener to the Kingdom. I am building up strong customer enabled participants to agency’s real time response P & C S D / P r o c e s s h i g h l y i m p r e s s e d t h a t relationships” mentioned experience actual hardware to the unforeseen event A u t o m a t i o n S y s t e m s Rockwell Automation has and software products in a r e s u l t e d i n e x t e n s i v e D i v i s i o n , A b d u l l a h S . come a long way to bring class room environment. A coverage for the brand.Our Ghamdi, Supervisor - their Automation and v a r i e t y o f I n t e g r a t e d strategy of turning ordinary Instrumentation Unit and technological offerings to us Architecture presentations moments into extraordinary Luay H. Awami Engineering and I’m sure this will help and seminars streamlined experiences paid off well. Consultant - Instrumentation build a solid foundation in the t h e m a n u f a c t u r i n g The judges said that our Unit along with network Kingdoms development in environments. Rockwell entry stood out because we partners and media from all t h e y e a r s t o c o m e ” Automation in Saudi Arabia reacted to an opportunity over GCC. We are thrilled to c o m m e n t e d M r . looks forward to keep the and hit such a resonant h o s t t h e v e r y f i r s t Shammari.Over the two-day m o m e n t u m g o i n g b y tone. They were impressed manufacturing event of this event, visitors got the Yahya Darwish, Rockwell conducting industry specific that a lot of the content was k i n d i n t h e K i n g d o m ” opportunity to see the latest Automation Country Sales programs as per the needs created by the audience, m e n t i o n e d H e d w i g in industrial automation, a Director. Furthermore, the to the customers and take rather than the agency,said Maes.The region has shown variety of demonstrations C o n n e c t e d E n t e r p r i s e the Automation University to Spencer Moody, Regional great potential and we, that showed real-life industry seminar held at the same the next level of customer Strategy Director, Initiative together with our partners, environments, scenarios d a y e x p l a i n e d h o w engagement and technology MENA.Our teams readiness for reactive real time hope that this platform will a n d c o m p l i m e n t a r y imperative that is to connect awareness. marketing opportunities

DUBAI TOURISM TO CALL FOR ‘CONSISTENT GROWTH’ OF THE EMIRATES HOTEL SECTOR AT THE HOTEL SHOW DUBAI • Since 1999, Dubai opened an average of 17 hotels each year and tripled its number of hotel rooms and apartments By Qadeer Ahmad Siddiqu Dubai UAE: ith travel and tourism currently contributing approximately 20% of Dubai’s GDP and reports that the emirate’s hotel industry has expanded threefold in the last 15 years, Issam AbdulRahim Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing will present the keynote address at The Hotel Show Dubai on 28 September to highlight the next stage of Dubai Tourism’s Vision for the future.Mr Kazim comments:It is a pleasure to once again be part of The Hotel Show, especially on its 15th anniversary, and we look forward to welcoming the Industry to what will undoubtedly be a successful event. The Show plays a key role for Dubai and the hospitality sector, helping to attract new investment, showcase Dubai and contribute to ultimately make the emirate one of the

world’s most visited cities. As we work towards Dubai’s Tourism Vision including attracting 20 million annual visitors by 2020, a key focus is ensuring a consistent growth of the emirate’s hotel inventory to ensure we cater for current and future demand. The Hotel Show is an important step towards achieving our ambitious targets.2014 is the 15th anniversary of not only The Hotel Show, but also the opening of the Burj Al Arab, Jumeirah’s Group’s iconic property that ensured Dubai’s place on the world’s luxury stage. In 1999, Dubai’s 378 strong hotel industry comprised 254 hotels and 124 hotel apartments, offering a total of 25,188 room keys. Today, Dubai’s hotel industry has expanded to include a further 256 properties to reach a total of 634 establishments and 88,888 room keys an increase of over 350% - and by 2020, the city is targeting 160,000 rooms.

The Hotel Show Dubai 2014 is the largest dedicated exhibition for hotel and hospitality professionals in the region: over 17,000 decision makers from across the industry supply chain are expected to attend this year’s event. Last year’s event resulted in almost $4bn worth of contracts exchanged between visitors and exhibitors.Christine Davidson, Event Director at The Hotel Show Dubai comments:There is a reason why visitors and exhibitors travel from all corners of the globe to attend The Hotel Show in Dubai: it is a worldclass destination, travel and trade hub. The city has seen exponential growth and is the perfect platform for event to continue to attract decision making hotel, hospitality and leisure professionals. In addition, future Mega Events to be held in the region such as Dubai’s Expo 2020 is creating a wealth of new opportunities in hospitality for the city.In the first half of

2014, Dubai welcomes more than 5.8 million tourists the highest number of visitors ever achieved in the first six months of the year.As Dubai aims to become one of the top 10 sustainable cities in the world, The Hotel Show Dubai is a platform for those influencing the evolution of the global hospitality and leisure industry; design and architecture trends and green legislation are just two of the event’s areas of focus. Expert speakers will be profiled and dedicated features revealed to inspire and educate its visitors in these and other key areas of focus for the region’s hospitality industry.The Hotel Show Dubai will present its 3 day Vision Conference throughout the event. Issam AbdulRahim Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing will give the keynote address at this conference at 11am on 28 September.

NIKKEN SHOWCASES AWARD-WINNING RIYADH TOWER AT CITYSCAPE Renowned Japanese architect exhibits 338 metre ‘crystal & light’ structure designed to command spectacular views over Saudi capital By Qadeer Ahmad Siddiqui Dubai UAE: he iconic awardwinning Riyadh Tower, designed by leading Japanese architect Nikken Sekkei, is being showcased at Cityscape Global this week.The design for the mixed-use Riyadh Tower, is 338 metres tall consisting of 73 levels, situated on a 6,800 square metre plot of land in the Olaya business district of Riyadh, a prime location in the Saudi capital.It is planned to house a 201-key five-star hotel, with indoor and outdoor swimming pools. It will also accommodate, office space, retail outlets, 38 one-to fourbedroom serviced apartments, 228 private residences, penthouse units and right at the top there is a ‘Sky Palace’ apartment, a ‘Sky Restaurant and Cigar Lounge’ affording spectacular panoramic views across the city. Certainly, living up to its mission, to challenge the

world of architecture and to ensure every project is a m a s t e r p i e c e , N i k k e n ’s design was chosen for the quality of its creative entitled ‘rising motion’. This design combines the two main themes of ‘crystal’ and light’ with the tower being crowned by crystalshaped forms that reflect the colour of the sky transforming from blue to golden orange and then midnight blue, as day turns to night. It is simply unrivalled in all aspects of its design,” said Dubai-based Dr. Fadi Jabri, Nikken S e k k e i ’s r e g i o n a l manager for the MENA regions,CIS & India.The design was so striking that it was chosen as the ‘Best Mixed-Use Architecture - Arabia’ at the International Property Awards in London at the end of last year.We wanted to design an innovative, distinctive, authentic, inspirational building that

would become a sustainable, quality landmark in its own right, simply put, the best high-rise building in Saudi Arabia,added Jabri. Riyadh Tower is not the only project that Nikken Sekkei is involved in Saudi Arabia. It has a long history of involvement, including the design of the I s l a m i c Developmen t Bank in J e d d a h completed in 1993.More recently, its cutting-edge e n e r g y saving technologies helped the Japanese architect to secure the design and engineering consultancy contract for the new headquarters of the Saudi Stock Exchange, or Tadawul.The new stock exchange at the heart of King Abdulla Financial District in Riyadh, will be a

state-of-the-art, sustainable and intelligent building of the future, a multi-year project during which Saudi Arabia aims to consolidate its position as the Middle East’s financial capital.Nikken Sekkei, was awarded the design contract after winning a competition involving six international companies, which had been shortlisted out of an original 32 prequalified firms.Some of its sustainable design features include a sunlight scooper” to introduce natural sunlight and photovoltaic panels that reduce energy consumption as well as solar shading which helps to reduce the cooling load.To deliver natural light to basement levels and other dark interior spaces, Nikken designed light-reflecting mirrors and introduced a cool pond to store cooled air at night to reduce day time cooling loads.Nikken Sekkei is located in hall 2, stand number 2A30, at Cityscape Global.

allowed us to trigger, fuel and grow a media activity has never been seen before

in the region,” said Ziad Ghorayeb, Director MENA for digital at Initiative.We are very proud of our win at the M&M Awards in our first ever participation. It caps an impressive awards season for the agency, which has picked up major accolades and honours at the Internationlists, Effies, Dubai Lynx, global Crystals and a gold at the Festival of Media” Added Ramzy Abouchacra Regional M a n a g i n g D i r e c t o r, Initiative.The 25th edition of

the M&M Awards took place earlier this month in London, U.K. Alongside ‘Best Social Media Campaign,’ the special anniversary event also featured the new categories ‘Best Entertainment Platform’ and ‘Best Content Creation Award.’ The milestone edition featured a segment dedicated to looking back over the changes in the industry it has witnessed in that time.Initiative MENA is headquartered in Dubai and has offices throughout the region. Established in 2001, the organisation has grown to encompass a network of over one hundred media specialists. The agency comes under the umbrella of the Middle East Communications Network, one of the largest communications groups in the MENA region.

HUBLOT UNVEILS ITS LATEST POP-UP STORE IN DUBAI MALL GRAND ATRIUM, COMBINED WITH THE KICK-OFF OF THE FIRST HUBLOT CHALLENGE ON THE ULTIMATE RACING SIMULATOR! Exhibition from Oct 1-14 at the Grand Atrium in The Dubai Mall, features a Ferrari F1 racing simulator By Qadeer Ahmad Siddiqui Dubai UAE: his is a first in Dubai! This is a first for Hublot! Swiss luxury watchmaker Hublot showcases the different facets of the Art of Fusion in watchmaking. From October 1st to 14th, luxury timepieces featuring different complications will be exhibited in a creative pop-up store at the Grand Atrium in The Dubai Mall.As the Official Time Keeper of Ferrari worldwide, Hublot will also bring the Ferrari F1 racing simulator that provides a fully immersive

experience to guests and VIP’s as part of the exhibition. The simulator features an electronic system, which is used by professional race drivers. Equipped with HD graphics displayed onto a wraparound curved screen and accompanied 3D effects, the ride transports drivers into the track and gives a realistic sensation when driving. Dubai has been

chosen as the first round of the Hublot Challenge 2014 in Middle-East. The guests will be able to compare their performances with Ferrari

F1 drivers. The winner of the Dubai leg will be invited to compete for the finals in Abu Dhabi and get a chance to win a real track experience on the Yas Marina circuit during the Ferrari Finali Mondiali week-end which will take place on December 3-6,

2014.Hublot watches are at Ahmed Seddiqi & Sons stores and Hublot Boutique at the Mall of Emirates. For more information, please visit: www.seddiqi.com.

PASCAL TEPPER IS COLLECTING VOTES!

WHY HUGE TRUCKS PLUS HUGE PENT UP DEMAND MUST EQUAL BIG SALES Sales are set to soar in the heavy vehicles sector according to a new report exclusive to PMV Live By Qadeer Ahmad Siddiqui Dubai UAE: new PMV Live report makes encouraging r e a d i n g f o r companies selling heavy duty vehicles in the GCC, predicting a huge rise in revenues over the next 18 months in the construction sector.Despite the worldwide financial crash of 2009, which cut sales by 34%, the market for earthmoving equipment has shown a 1.67% compound annual growth rate (CAGR) between 2008 and 2012.By 2015, the global construction equipment market is expected to rebound to an estimated market size of $145.5 billion,says the report by Ventures Onsite.Holger Amann, Director Liebherr Middle East FZE, commented: The recovery of the project sector and the growing scale of projects

across the GCC is creating significant new demand for heavy duty equipment in the region. Construction for projects such as the Expo 2020 in the United Arab Emirates and the FIFA World Cup 2022 in Qatar are part of the story, but on-going investment in healthcare, education and housing projects has also supported healthy growth across the industry.Total construction

projects in the GCC this year is forecast by Ventures to reach $195.67billion – up $35.8bn (22.4%) compared with 2013.The region’s increase in number of large

COLLINSON GROUP STRENGTHENS LOYALTY OFFERING WITH THE ACQUISITION OF WELCOME REAL-TIME By Qadeer Ahmad Siddiqui Dubai UAE: ollinson Group, a global leader in shaping customer behaviour to drive revenue and add value to its clients, today announces the acquisition of Welcome Real-time, an international provider of paymentbased loyalty solutions. Founded in 1997, Welcome Real-time’s unique, award-winning technology integrates with banking and retail systems enabling banks, card issuers and retailers to provide special offers, points redemption and other real-time communications to consumers at the point of sale. Headquartered in France with offices in both Asia and Latin America, employing over 70 specialists, Welcome Real- time reaches over 100 million consumers globally.The acquisition will further strengthen Collinson Group’s loyalty capability, which includes the leading loyalty marketing agency ICLP, advanced online omnichannel earning and redemption platforms through Collinson Latitude, and a global network of thousands of redemption partners. Collinson Group counts a number of the world’s leading airlines, financial services, and travel brands among its customers and manages over 20 million c o n s u m e r relationships.Colin Evans, Chairman, Collinson Group says,Welcome Real-time’s unique technology and impressive customer base is a clear strategic fit for Collinson Group.”

scale infrastructure projects, either announced or already u n d e r w a y, a r e d r i v i n g companies to seek a wider range of innovative, international solutions for their heavy construction needs - and we’ve seen this reflected through the immense year-on-year increase in exhibitors, participants and floorspace since the inception of the combined niche construction shows three years ago,said Nathan Waugh, Event Director for PMV Live and Middle East Concrete.The report concludes:The future outlook for heavy machinery equipment in the GCC shows promising signs of riding on the success of the construction and infrastructure projects in the region.Download your free copy of the full Ventures report from The PMV Live w e b s i t e . www.pmvlive.comPMV Live, co-located alongside The Big 5 and Middle East Concrete, will run from 17–20 November at the Dubai World Trade Centre and is open from 11:00am to 7:00pm daily.

He further said,Our combined skills, experience and technologies will enable our clients within the travel industry to offer their members a wider choice in both the earn and redemption aspects of their programmes. With 25 years’ experience in l o y a l t y, i n c l u d i n g 5 0 airlines globally, we are continually investing and developing our business to meet the needs of our clients. We look forward to including its team within the Group over the coming months.Evans continued: “‘Closing the loop’ on purchasing, earn and redemption behaviour is a huge, untapped market opportunity, with retailers, airlines, financial services providers and other brands all viewing point of sale insight and real-time communication as a way to build closer ties with their consumers and drive incremental revenue. Welcome Real-time will give us a clear point of differentiation in this rapidly developing market.Philippe David, CEO, Welcome Real-time commented, “We are delighted to become part of such a trusted, global brand and to be able to build on the opportunity that Collinson Group offers. There are clear synergies between Collinson Group and Welcome Real-time, in terms of our offering and our customer base. As part of the broader Collinson Group we can now bring our capabilities to bear in new sectors and markets and extend our services across the entire loyalty spectrum.

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NEW CORPORATE HOME FOR ASTECO Real estate services market leader unites its six business units under one roof with move to Rolex Tower as Dubaiheadquartered firm readies for launch of new licensing services division and gears up for 30th anniversary By Qadeer Ahmad Siddiqui Dubai UAE: steco, the Middle East’s largest independent full service real estate company, has announced that it has a new corporate home in Dubai’s prestigious Rolex Tower, as the 30-year property leader consolidates its core business units in one d e d i c a t e d location.Established in Dubai in 1985, with a 30year pedigree and high profile client list covering asset management, sales, leasing, valuation and advisory, sales management and owner associations, Asteco has registered a number of notable commercial milestones during almost three decades as a market leader.With Asteco set to celebrate 30 years of business in the Middle East in 2015, this was a calculated move designed to bring the team together under one roof as we embark on our next phase of development with the imminent launch of our franchise model in the region,” said John Stevens, M a n a g i n g D i r e c t o r, Asteco.Since 1985 we have held asset management responsibility for over 5,000 buildings, notched up total project sales of AED12.3 billion

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PAYFORT LAUNCHES PAY@STORE SERVICE IN EGYPT Helps millions of unbanked users to harness the value of shopping online Egypt’s banked rate is only 9%, compared to the 50% global average “The launch of pay@store comes as part of PAYFORT strategy to provide innovative payment solutions that cater to the needs of Egypt and are tailored to Arab online buying habits and trends,” says Omar Soudodi By Qadeer Ahmad Siddiqui Dubai UAE: AYFORT, the leading online payment service provider in the Arab world, announced today the launch of its pay@store service in Egypt. The new service will help to bring the benefits of online shopping to millions of unbanked Egyptians, all while boosting Egypt’s ecommerce industry by allowing merchants to cater to the large segment of the market that is still dominated by cash transactions.While the average global banked rate is 50%, the rate in Egypt is only 9%, half of the Arab world’s average of 18%. Though very low in credit and debit card penetration, Egypt remains a vibrant market for e-commerce with a 40% internet penetration rate, totaling approximately 38 million internet users, 7% of which shop and pay online.The launch of pay@store comes as part of PAYFORT's strategy to provide innovative payment solutions that cater to Egypt’s needs and are tailored to Arab online buying habits and trends,” said Omar Soudodi, Managing Director of PAYFORT. With pay@store, unbanked users who don’t have credit or debit cards will be able to take advantage of the benefits associated with online shopping not least of all comfort and competitive prices as they can now access the variety of products and services available in Egypt through

leading merchants and service providers registered w i t h P A Y F O R T Network.pay@store provides domestic and international merchants with a unique payment method for online purchases. Secure, yet simple, the service works as follows: The buyer selects pay@store as payment method for the

purchase and receives a payment voucher containing relevant information about the purchase including price, merchant name, and expiry date. The buyer can then complete the payment in person with cash at any one of the 50,000 points of sale (PoS) in the Fawry network. Buyers can also access the pay@store service at more than 1,400 post office branches; at National Bank of Egypt, HSBC, Blom Bank, Banque Misr, Bank Audi, and Arab African International Bank ATMs (credit/debit card payments only); and via their National Bank of Egypt ewallet, which can be set up at any NBE branch. pay@store will store the information on the payment voucher, which will be used

to verify its validity when the payment is being executed. Once payment is made, the order will then be shipped to customer’s home, or in the case of virtual products and services such as air ticket and software purchases, the customer will receive confirmation.PAYFORT is the payment platform for the leading e-commerce websites in Egypt and the Arab world Souq.com, Dubizzle.com, Landmark, Sukar, AirCairo, flynas, Air Arabia, Carrefour, and Tecom, to name a few. These sites rely on PAYFORT to manage their payment processes easily and securely so they can focus on improving the customer experience. PayFort aims to continue partnering with more retail stores, airlines, ticketing agencies, and utility and service providers to further increase the variety of products and services available to Egyptian users who shop online.PAYFORT offers a complete suite of safe and secure e-payment solutions that can cater to any small to medium enterprise (SME) or startup’s e-payment needs.

PAYFORT utilizes a secure payment network that is built using the most sophisticated and up-to-date fraud prevention and anti-money laundering technologies, all while providing complete flexibility in offering online payments. In addition to providing unrivaled security, PAYFORT removes much of the hassle of e-payment implementation as all t r a n s a c t i o n a l communications are carried o u t b y PAY F O R T. Additionally, clients maintain full control on the backend and are able to issue refunds without having to communicate with PAY F O RT. PAY F O RT i s looking to help facilitate electronic payments while driving e-commerce adoption among private sector organizers and SMEs.With close to 40 Million Internet users and with 65% of the population under the age of 30, online payments in Egypt are expected to grow exponentially in the years to come. Mobile internet adoption is also becoming increasingly accessible and popular in Egypt, contributing to a surge of startups in the past few years as more businesses try to c a p t u r e o n l i n e c u s t o m e r s . PAY F O R T enables businesses to fast track their online payment needs to better serve their customers while mitigating risk and reducing potential for online fraud,” added Soudodi.

QATAR INFRASTRUCTURE PROJECTS TO BENEFIT FROM ADVANCED BUILDING SOFTWARE EXPERTISE Tekla Opens Qatar Office, Leveraging New Alliance with Prominent Architect Frank Gehry to Provide Expertise for Complex Projects; Qatar to Host USD 200 Billion in Construction Projects by 2022: Deloitte By Qadeer Ahmad Siddiqui Dubai UAE: atar ’s ambitious plans to roll out more than USD 200 billion in infrastructure projects by 2022 will require advanced Building Information Modeling (BIM) software, according to global industry specialist Tekla. With open BIM software contractors and project developers can produce reliable and detailed feasibility studies, ensuring a smoother communication during the whole workflow,

building and has been managed by Asteco since its completion in 2010.The company currently manages a total of 350 developments with 7,500 units in three countries and has sold 13 million square feet of projects, which accounts for an impressive 6,814 units purchased by 91 nationalities.Our network of regional offices in Abu Dhabi, Al Ain, Dubai, Sharjah, Jordan and Qatar are populated by an incredible international team of industry professionals, and this is

one of our fundamental strengths as a leader in the real estate sector as evidenced by our solid performance over the years and long term relationships with investors, developers and tenants across all asset classes,said Stevens. Asteco’s six business units, led by its senior management team, have a noteworthy track record. Its valuation and advisory team, under the directorship of John Allen, registered a single valuation topping AED 31 billion in 2011/12, and a combined market valuation for its Abu Dhabi and Dubai properties of AED105 billion for the same period.Its Sales Management unit has handled over 5.6-million square feet of residential and commercial space to date, with a total value of AED6.25 billion. The development of the UAE’s

real estate regulatory environment has also been something that we, as a team, keep a constant handle on, and with 1,490 DLD registrations to our credit, we are well placed to serve our growing client b a s e , n o t e d Stevens.Asteco has also been at the coalface of industry change with its role in the establishment of owner associations in the UAE.Nicholas White and the Association Management team have six years’ experience in administering this sensitive area of real estate management, and we are proud to say that we have a 100% retention rate and over 90% service charge collection rate across our instructed portfolio,he remarked.Next for the company is the launch of its new licensing services and franchise option. This has been created to offer real estate companies and independent realtors as well as regional entrepreneurs looking to diversify their existing businesses, or launch a start-up, access to Asteco’s 30-year brand pedigree and its successful business model. For more information, please call +971 600 54 7 7 7 3 o r v i s i t www.asteco.com

HALF THE WORLD WILL BE ONLINE BY 2017 UN Broadband Commission releases new country-by-country data on state of broadband access worldwide; Qatar has second highest level of household broadband penetration of any developing country after Korea New York, USA and Doha, Qatar By Qadeer Ahmad Siddiqui Dubai UAE: ver 50% of the global population will have Internet access within three years’ time, with mobile broadband over smartphones and tablets now the fastest growing technology in human history, according to the 2014 edition of the State of B r o a d b a n d report.Released today in New York at the 10th meeting of the Broadband Commission for Digital Development, the report reveals that more than 40% of the world’s people are already online, with the number of Internet users rising from 2.3 billion in 2013 to 2.9 billion by the end of this year.Over 2.3 billion people will access mobile broadband by end 2014, climbing steeply to a predicted 7.6 billion within the next five years. There are now over three times as many mobile broadband connections as there are conventional fixed broadband subscriptions. The popularity of broadband-enabled social media applications continues to soar, with 1.9 billion people now active o n s o c i a l networks.Produced annually by the Broadband Commission, The State of Broadband is a unique global snapshot of broadband network access and affordability, with country-by country data measuring broadband access against key advocacy targets set by the 54 members of the B r o a d b a n d Commission.The Republic of Korea continues to have the world’s highest household broadband penetration at over 98%, up from 97% last year. Monaco now surpasses last year ’s champion, Switzerland, as the world leader in fixed broadband penetration, at over 44% of the population. There are now four economies (Monaco, Switzerland, Denmark, Netherlands) where penetration exceeds 40%, up from just one (Switzerland) in 2013.The US ranks 19thglobally in terms of number of people online, ahead of other OECD countries like Germany (20th) and Australia (21st), but behind the United Kingdom (12th), Japan (15th) and Canada (16th). The US has slid from 20thto 24thplace for fixed

broadband subscriptions per capita, just behind Japan but ahead of Macao (China) and Estonia.A number of MENA countries are in the top 20 for people online, including Bahrain (11th), UAE (13th) and Qatar (17th). Qatar is recorded as having the second highest percentage of household broadband (96.4%) of any developing country after Korea. It also ranks third out of developing countries for percentage of

Countries remain totally unconnected. With broadband Internet now universally recognized as a vital tool for social and economic development, we need to make connectively a key d e v e l o p m e n t p r i o r i t y, particularly in the world’s poorest nations. Connectivity is not a luxury for the rich – rather, it is the most powerful tool mankind has ever had at its disposal to bridge development gaps in areas

to do in terms of connecting under-served communities around the world. At Ooredoo, we believe that broadband access is a fundamental right for every citizen and we are working hard to connect people across our footprint in the MENA region and Southeast Asia.For i n t e r n a t i o n a l telecommunications company Ooredoo, the move towards wider broadband usage has delivered a transformative business impact across its markets in the Middle East, North Africa and South East Asia. Data has become the largest contributor to Ooredoo Group revenue growth, and represented 22 percent of revenue in 2014. A separate report of the Commission’s Working Group on Financing and Investment, led by the Inter-American Development Bank, was also released at today’s meeting, alongside awhite paper from the Commission’s Task Force on Sustainable Development, led by Ericsson CEO Hans Vestberg.Other highlights of today’s meeting included a special session on new business models for the Internet age featuring Craig Barratt (VP, Google) and Yael McGuire (Director of Engineering, Facebook), discussions on new regulatory models led by FCC Chairman Tom Wheeler and African Development Bank Vice President Alex Rugamba, and contributions from other special guests including AT&T Chairman and CEO Randall Stephenson and World Economic Forum Executive Chairman Klaus S c h w a b . T h e Commission’s advocacy around the importance of broadband has seen the number of countries with a National Broadband Plan in place grow from 102 in 2010, when the Commission began its w o r k , t o 1 4 0 t o d a y, according to the new report.The State of Broadband 2014 is the third edition of the Commission’s annual report. Released annually in September in New York, it is the only report that features country-bycountry rankings based on access and affordability for over 160 economies worldwide.

Tekla will exhibit and present at the 4th Coliseum ConfEx MENA conference, which will be held in Doha, Qatar from 2-3 November 2014. Coliseum ConfEx MENA bills itself as the leading conference for the design, delivery, operation and legacy of stadia and arenas.Tekla is well-known for stadium design, with 10 individuals using the like health, education, of the 12 stadiums at the Internet. Other nations, e n v i r o n m e n t a l 2014 FIFA World Cup such as Jordan (87), management and gender Brazil, including the Arena Tunisia (90th) and Iraq empowerment.Despite the Amazônia stadium in (157th) still have a phenomenal growth of the Manaus, Brazil, having significant way to go, with Internet, despite its many been designed with Tekla less than 50% of the benefits, there are still too software.The Amazon created from the practice of population online.In total, many people who remain rainforest surrounding w o r l d there are now 77 countries unconnected in the world’s Manaus, and the straw renowned where over 50% of the developing countries,” said baskets used by native architect population is online, up UNESCO Directorp e o p l es, i n sp ired the F r a n k from 70 in 2013. The top General Irina Bokova. German G e h r y. T h e ten countries for Internet “Providing Internet architects u n d e r use are all located in connectivity to everyone, Gerkan, construction Europe, with Iceland everywhere, will take Mark und N a t i o n a l ranked first in the world determined policy Partner Museum of with 96.5% of people leadership and investment. (GMP) in Q a t a r , online. The lowest levels of As we focus on A r e n a designed by Internet access are mostly infrastructure and access, Amazônia’s acclaimed found in sub-Saharan we must also promote the complex architect Jean Africa, with Internet rights skills and diversity of design. Nouvel with from the design to design, available to less than 2% of content, to allow women U s i n g i n t e r l o c k i n g d i s c s build, and operate the population in Ethiopia and men to participate in Tekla’s BIM resembling “desert rose” phases.By 2022, Qatar will (1.9%), Niger (1.7%), building and participating software, crystals, is a prominent invest more than USD 200 Sierra Leone (1.7%), in knowledge societies. As A r e n a example of Tekla and Gehry billion in infrastructure has already been used in Guinea (1.6%), Somalia the new State of Amazônia’s construction Te c h n o l o g i e s s o l v i n g projects, including a metro Qatar’s iconic projects, (1.5%), Burundi (1.3%), Broadband report shows, company Martifer complex design system, hotels, and including the Museum of Eritrea (0.9%) and South I C Ts a r e m a k i n g a Construções improved challenges.Paul Wallett, stadiums, according to the Islamic Art, and sporting Sudan (no data available). significant contribution to productivity by 20 percent Area Business Director, recent Deloitte report “Are facilities such as Khalifa The list of the ten leastsocial development, a n d e ff i c i e n c y b y 3 0 Tekla Middle East, said: you on the bench?: Insight International Stadium, the connected nations also economic development percent, while delivering on “With Qatar’s construction into the Qatar construction Lusail Multi-Purpose Sports includes Myanmar (1.2%) and environmental the construction plans ramping up, the market and opportunities for Hall, and the Al Shaqab and Timor Leste (1.1%). As protection, the three pillars deadlines.We scored big in country’s architects, real estate developers”.As E q u e s t r i a n we look towards the postthat will underpin the postBrazil, and our BIM software engineers, and project more projects in Qatar are Academy.Further 2015 UN Sustainable 2015 international enables Qatar’s developers developers will need to use completed using Tekla’s demonstrating its support Development Goals, it is development agenda and to see their structures come the most advanced BIM innovative BIM solution, for Qatar’s sport sector, imperative that we not move us towards a more to life, with a digital software to customize Tekla, one of the world’s forget those who are being sustainable world.H.E. representation of physical leading BIM companies, left behind,” said ITU Sheikh Abdullah Bin a n d f u n c t i o n a l has opened an office in Secretary-General Dr Mohammed Bin Saud Alcharacteristics,” said Paul Qatar.Qatar’s innovative Hamadoun I. Touré, who Thani, Chairman of Wallett. “Users can create projects will be able to be serves as co-Vice Chair of Ooredoo Group and a accurate, constructible completed efficiently by the Commission with Commissioner to the UN models with photo-realistic leveraging the advanced UNESCO DirectorBroadband Commission 3D images, leading to iconic collaborative construction G e n e r a l I r i n a said: This report structures to boost Qatar’s technology, thanks to a Bokova.“Broadband demonstrates the essential standing on the world stage recent partnership between uptake is accelerating, but role that Broadband in 2022.” Trimble, Tekla’s parent it is unacceptable that 90% technology plays in For more information on c o m p a n y, a n d G e h r y of people in the world’s 48 promoting human growth BIM and Tekla, visit Tekla’s Te c h n o l o g i e s , t h e Least Developed and the work that is still left website www.tekla.com. technology company azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. 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plans, and provide a clear schedule of development. By leveraging the hands-on experience and knowledge of recently-acquired Gehry Technologies and their consulting services, we have broadened our capabilities and services to Qatar.” Gehry Technologies has enabled the delivery of global visionary projects on time, under budget, and without change orders. As a result, Qatar’s aim to benefit from Gehry Technologies’ BIM technology, GTeam software, and project delivery services to ensure efficient design that speeds up the design-build-operate process.Tekla technology

and successfully handed over 3,194 units, as well as leasing more than 10,500 homes,he added.Located on Sheikh Zayed Road, the city’s main business artery, the 60-storey mixed-use Rolex Tower is a premier

AED 169 BILLION CONSTRUCTION CONTRACTS IN THE UAE AL HAMMADI: THE EMIRATE NEEDS OVER 160 THOUSAND HOTEL ROOMS BY 2020 Cityscape Global 2014 is the largest since 2008, with the growth rate of 25%

22-30September 2014,28 Dhul-Qi'dah 4 Shawaal1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Edition 63 Pg18

AMAC TURKEY SHOWCASES ITS BROADENED MRO CAPABILITIES AT AIREX By Qadeer Ahmad Siddiqui Dubai UAE: MAC Aerospace, a leading provider of corporate aviation maintenance and completion services is returning to the 10th AIREX Istanbul Air Show, the international civil aviation and airports exhibition at Ataturk Airport this week (September 25th to 28th) with a raft of new maintenance approvals. AMAC Turkey, created two years ago, recently achieved approval from The Directorate General of Civil Aviation Turkey (DGCA) to perform base and line maintenance up to C Check on Dassault Falcon 900Ex Easy, 2000 and 2000Ex EASy models. Hard on the heels of this, the company, hopes to add European Aviation Safety Agency (EASA) approval for all these Dassault models in November a s a n extension o f i t s current EASA part1 4 5 certificate coverage.I n addition, A M A C Turkey expects to achieve EASA and DGCA approval for line maintenance up to A Check for the Dassault Falcon 7x in 2015 Q1. In a significant development too, AMAC is currently working with the US FAA to obtain FAR 145 approval in order to serve customers with US ´N´ registered Dassault Falcon and Pilatus PC-12 turboprop aircraft which require maintenance when coming in and out of Turkey.We are proud to be joining a strong line-up of leading business aviation manufacturers, suppliers and aviation services companies at the 10th annual AIREX show,” commented Waleed Muhiddin, Vice President Strategic Operations & Business Development. He will participate at the show together with Mr Atilla Guney, Chief Operating Officer, AMAC Turkey. “We are keen to emphasize to owners and operators in the region that we offer high quality, 24/7 maintenance support at highly competitive costs conveniently located between Europe and the Middle East thus avoiding the need to travel further afield.AMAC Turkey at Ataturk Airport has enjoyed a successful 12 months, with highlights including approval as a Dassault Falcon

Authorised Service Centre in April, plus maintenance approvals for the Falcon 900B and Falcon 900EX EASy from the DGCA in October 2013 and from EASA in January 2014. These approvals represent important milestones for our two year old business, following the inauguration of AMAC Turkey in 2012,” said Waleed. AMAC Turkey, with its three-storey sales and service centre and 1,500 square meters of hangar, shop and storage space, has to date completed maintenance on seven different registered aircraft models including the Falcon 900/900EX EASy and PC12NGs. It has expanded the workforce to 26 employees, up from seven in 2012, a testament to its ability to offer high quality service at a competitive cost, buoyed by demand from a fast growing business jet fleet in Turkey. AMAC Turkey showcases Pilatus PC12NG on Static at AIREX.AMAC Turkey will also be exhibiting a Pilatus PC12NG on the static display (Static Display # B1) and will entertain clients and VIP guests at its dedicated hospitality chalet. AMAC is a fully authorised and exclusive Sales Distributor for the PC-12NG in the Middle East. At AIREX it will be promoting the aircraft’s capabilities as a as multi-task aircraft. AMAC is marketing the versatile, high speed six-seater turboprop in Saudi Arabia, the UAE, Ye m e n , K u w a i t , I r a q , Bahrain, Qatar, Syria, Jordan, Lebanon, Egypt and Turkey. AMAC has been exclusive Sales Distributor on the PC-12NG since 2012, complementing its existing wide ranging maintenance capabilities on the type. The available core aviation services include line and base maintenance; defect rectification & AOG Support; accomplishment of airworthiness reviews and certificates; AD/SB assessment; development of maintenance and reliability programmes; planning of scheduled maintenance activities; management of modification and repairs; out-sourced engineering tasks and services and pre-buy inspections. To date, AMAC Turkey has carried out over 23 maintenance checks on the PC-12NG.

MINISTRY OF ECONOMY HOLDS COLLABORATIVE TALKS WITH OFFICE OF UNITED STATES TRADE REPRESENTATIVE

ABU DHABI FINANCE SPONSORS 2014 DUBAI CITYSCAPE EXHIBITION By Qadeer Ahmad Siddiqui Dubai UAE: bu Dhabi Finance (ADF), one of the UAE’s premier providers of innovative, flexible and transparent residential and commercial mortgage products to the local market, is delighted to announce that it is be the Official Mortgage Provider” of the 2014 Cityscape Global exhibition taking place at Dubai World Trade Centre from 21st – 23rd

Customer Service Team of the Year, The Best Retail Finance Company at the 2014 Banker Middle East Industry Awards and The Best Home Finance Product at the 2014 Banker Middle East Product Awards . ADF’s believes its success so far can be attributed to the following core values of the company: •‘Passion for our Clients’ friendly, transparent, high quality, in depth advice to

S e p t e m b e r 2014.Furthermore Chris Taylor, CEO of Abu Dhabi Finance is moderating a panel discussion at the “Real Estate Broker Summit” entitled The Mortgage Clinic: Real Estate Transactions and Mortgage Financing which will primarily be discussing the impact of the recent regulations on the industry, Chris will also be a panellist at the Global Real Estate Summit panel discussion on: Developing a Robust Housing Finance Market in the MENA Region.ADF’s main aim is to provide the best range of residential and commercial mortgage products across the UAE; the Company aims to do this through constant product innovation, partnerships and organic growth. An example of our product innovation is ADF’s latest promotion: It’s good to be home” which offers the lowest interest rates in the market at 2.99%. ADF also aims to provide the highest levels of transparency and Client Service in the market. Our dedication to Client Service is evidenced by our multiple awards that ADF won over the past months, which include, most recently a ‘Stevie award’ for

customers as well as rapid decision making. • ‘ O n e Te a m , O n e Goal’team approach for staff and customers alike • ‘ C o n t i n u o u s Improvement’provide innovative and constantly evolving products and services that give customers flexibility and peace of mind •‘Valuing our Community’ to be a valuable contributor to the community and local economy Commitment to these values has generated trust amongst its clients and contributed to ADF’s rapid growth. Please visit ADF at: www.adf.ae for a wealth of functionality and content such as mortgage repayment calculators and advice and help. Chief Executive Officer of ADF, Chris Taylor said:It is a great honour for us to be taking part in this prestigious conference and the panel discussions. Not only is it one of the key speaking platforms at one of the leading real estate exhibitions for the region but it is a really exciting time for Abu Dhabi Finance. We are proud to be one of the main sponsors of the exhibition as “Official Mortgage Provider”.

OASIS CENTRE HOSTS LATEST DHL EXPRESS SERVICE POINT By Qadeer Ahmad Siddiqu Dubai UAE: asis Centre, the community mall and part of Landmark Group, has recently consolidated its convenience offering with the opening of the latest DHL Express Service Point to cater for all the shipping needs of shoppers and community members alike. The new DHL Express Service Point located on the first floor of Oasis Centre allows customers to enjoy hassle-free shipping by offering a complete range of shipping services and solutions.Oasis Centre is keen to offer an integrated shopping experience for customers and boost the value it creates for the community. The new DHL

Express Service Point in Oasis Centre will definitely complement the existing set of offerings and optimize the convenience proposition of the Centre”, said Neelesh Bhatnagar, Director, Oasis Centre.Having a strong and visible retail footprint in the UAE is extremely important for us at DHL. The new DHL Express Service point at Oasis Centre will definitely benefit from the Centre’s strong footfall and provides our customers with a unique central location that adds to the convenience and overall provides an enhanced customer experience”, said Frank-Uwe Ungerer, DHL Express UAE Country Manager.

By Qadeer Ahmad Siddiqui Dubai UAE: eal estate experts said, that Dubai Cityscape 2014 is the largest event since its peak in 2008. With two additional halls, the total exhibition space increased up by 25%, to become the hall space up to 31 thousand square meters. Cityscape event being held at the Dubai World Trade Centre from 21 -23 Sep seems to be the largest since 2008, This upsurge aims to meet the growing demand of almost 280 exhibitors from 28 countries around the world. CITYSCAPE THE REGION’S MAIN REAL ESTATE PLATFORM Ismail Al Hammadi, Real Estate Consultant said the current session of Cityscape represents a new turning point not only in the UAE but also in the Middle East real estate markets. The Show is an actual channel for investors and developers to get acquainted with the real e s t a t e developments.Cityscape turned to be the most important real estate podium in the region and a platform for the announcement of all the new and remarkable real estate investment projects. As many international companies rush to have offices in Dubai, Al Hammadi cited the intent of Crystal Lagoons Corporation - an international innovation company that has developed and patented the giant crystal lakes - to open a regional office in Dubai. Over mega participations, Al Hammadi pointed out that the participation of Giant companies such as

Dubai Holding with an exclusive booth of its sister companies has an indication that the real estate sector where awarded contracts estimated at AED 169 billion, has launched a new phase where the efforts of

the masters are required to keep continued. Al Hamadi said: "I think everyone is eager to know the latest investment of Dubai Holding such as Dubai’s Mall of the World, that will be an integrated global tourist Icon,”. Al Hammadi went on saying “ I recall some comments of German press that talked about this project, stating that; with the launch of this project, Dubai itself come to be the "Mall of the World", and this applies to the entire Emirate of Dubai." AED 2 BILLION OF REAL ESTATE TRANSACTIONS IN DUBAI IN ONE DAY Al Hammadi said: "figures of real estate investments in Dubai have been showing a hike, surpassing the most optimistic expectations, as the value of real estate investment showed growth in Dubai by 57% during the first quarter of this year, where 14 thousand investors pumped AED 35 billion in Dubai real estate

market.According to official statements released by Dubai Land Department (DLD), these were funds of investors of 133 different nationalities. Real estate transactions in one day specifically on 15th September, recorded AED 2 Billion. In the first quarter of 2014, total real estate transactions including sales and mortgage amounted at AED113 billion. This reflects great confidence in Dubai, which has become a safe oasis for investments,” Al Hammadi stated. Real Estate booming again :Al Hammadi pointed out that some people avoid using the word "boom" to describe the current rocketing real estate movement in Dubai, as it is used frequently shortly before the global financial crisis, stressing that there is no accurate description for this growth other than the word "boom.The rules adopted by Dubai to enhance the practices of the real estate sector, and establishing standards of transparency, have placed Dubai in the first position in the Middle East in terms of transparency measures.In addition, the inter procedures and measures approved by the emirate to eliminate any real estate bubble, exclude speculators, and work with the system of Unified Real Estate Contract, rental Law, as well as the pivotal role played by the UAE Central Bank in regulating the mortgage market. Meanwhile, the emirate continues its efforts to create an environment that supports the legislative progress of the property market and reduce the risk margin, Al Hammadi explained.

FRUIT BOWL OF OMAN Alila Jabal Akhdar features natural gems in bloom on the Green Mountain By Qadeer Ahmad Siddiqui Dubai UAE: omestic tourists and travellers from neighbouring countries alike flock to Jabal Akhdar in the Sultanate of Oman to sample the renowned flavours of the seasonal fruits harvested in the region this September and in October.Among the variety of Mediterranean fruits grown on the highlands of Oman is the pomegranate, whose trees are found in abundance around Alila Jabal Akhdar and provide vibrant bursts of pink and red across the mountain range. In addition,

QCC UNVEILS CERTIFICATION SCHEME FOR PLAYGROUND EQUIPMENT MANUFACTURERS, SUPPLIERS AND CONTRACTORS HAAD Statistics Report Lists 1,295 Playground Related Injuries in Children from 0 -14 Years in 2013

groves in which guests can sample the fresh local produce. For guests who seek to experience the souk environment, a trip to the Nizwa village at the base of the mountain can offer better prices to those found in Muscat for the sweet fruit; or stops by the road to chat with the local vendors and

He also said that “the growth of this vital sector was not a vacuum – generated result, but based on several reasons, including the high growth rates in gross domestic product by 5% in 2013, one of the highest in the world, modern infrastructure, high confidence of consumers and investors, and the increase of the country’s population, as well as stability and security. All efforts are needed to help turning the emirate into a safe destination for investments,”adding that, DLD’s "Real Estate Development Program," which aimed to support the recovery of the real estate market, has been successful in re-activating 37 real estate projects with a total value exceeds AED 9 Billion. DUBAI NEEDS 160 THOUSAND HOTEL R O O M S b y 2020:Concluding, Al Hammadi said: "despite the flow of real estate investments from around the world, there is still urgent need to pump more of these investments to meet the growing demand for the real estate investment various sectors, including tourism, where studies conducted by DLD showed that the Emirate needs over 160 thousand hotel rooms during the next seven years, so as to keep pace with benefits of the Expo 2020, not to mention that there is still need for education, entertainment and health Care facilities in the next few years, which reflect the impetus of the investment environment fertile in the real estate sector in Dubai.

By Qadeer Ahmad Siddiqui Dubai UAE: n its ongoing efforts to improve the quality infrastructure in the emirate of Abu Dhabi, Abu Dhabi Quality and Conformity Council (QCC) has unveiled a certification scheme for manufacturers, contractors and suppliers of equipment to playgrounds and recreational spaces. The move aims to ensure the quality of playgrounds in Abu Dhabi and minimize injuries that occur on playgrounds and related recreational facilities. Developed in collaboration with the Municipa lity of Abu D h a b i City and the Abu D h a b i Educatio

such as the Children's Toys Certification Scheme, Children's Indoor and Outdoor Play Equipment Certification Scheme and Window Safety Fixtures C e r t i f i c a t i o n Scheme.According to statistics from the Health Authority Abu Dhabi (HAAD) for 2013, 1,295 playgroundrelated injuries were reported among children in the 0 to 14 years age group. Of these, 869 were reported at nurseries, schools and kindergartens, while 219 occurred in other public places such as malls, beaches and hotels.A report from the Clevela nd Clinic A b u Dhabi (2013) a l s o indicate s that 10 of the common playground injuries included cuts, broken bones, blisters, splinters, split lips, bloody noses, black eyes, sprains, friction burns, knocked out teeth, and head injuries. Through implementing the new playground conformity scheme, the Abu Dhabi Quality and Conformity Council aims to minimize the risk associated with playgrounds.The Abu Dhabi Quality and Conformity Council was established in 2009 to raise the quality of Abu Dhabi’s exports and products traded locally. QCC sets guidelines and benchmarks to identify and verify that products manufactured and traded in the emirate conform to the highest quality standards. In addition to protecting the interests of Abu Dhabi’s consumers, QCC is mandated to support its competitive economy and integration into the global marketplace. This is achieved through enabling regulators to establish and implement product safety, legal metrology and conformity schemes.

other luscious fruits now in purchase their freshly n C o u n c i l , a n d i n season include grapes, harvested supply.Spa Alila consultation with regulators strawberries, raspberries, offers unique treatments and industry players, the pears, apricots, plums, that blend ancient Asian scheme outlines the safety By Qadeer Ahmad Siddiqui addressed a number of peaches, figs, walnuts and healing techniques with and conformity standards Dubai UAE: economic and trade issues, a l m o n d s . T h e r e s o r t age-old beauty recipes stipulated by the UAE’s is Excellency Jumaa focusing on the Trade embraces the bounty of its using Alila Living products, regulations in child safety. Al Kait, Assistant Facilitation Agreement, a surroundings and the all made from natural and Abdulla Hassan Al Muaini, Undersecretary for WTO protocol that aims to natural properties of the high-quality ingredients rich the Executive Director for Foreign Trade Affairs, ease trade and eliminate the pomegranate, long valued in healing and nutrients with C o n f o r m i t y S c h e m e Ministry of Economy, today p o s s i b l e b a r r i e r s i n w i t h i n t h e l o c a l therapeutic qualities. Alila Services at QCC, said: received an official trade international trade between communities, has been Jabal Akhdar incorporates “Playground-related injury is delegation from the Office of different countries. Both i n c o r p o r a t e d i n t o t h e the beneficial natural a significant health concern t h e property’s spa treatments elements found on the for QCC. Although such United and restaurant menu.Being mountain itself such as the i n j u r i e s c a n n o t b e States the main produce of Jabal gentle 100% natural Juniper completely avoided, we are Trade Akhdar, pomegranates are Berry and Rose Handmade confident the new scheme Represe featured in an array of Soap, in addition to the will put in place an effective ntative dishes such as salads, a n t i o x i d a n t - r i c h mechanism to reduce led by sorbet and a number of pomegranates available hazards associated with ATAYEB CATERING & RESTAURANT Jason desserts. They are all this season.For further accidents on playgrounds. Buntin, prepared by the new Head information on Alila Jabal The scheme will also boost Director Chef at Juniper Restaurant, A k h d a r, p l e a s e v i s i t : the confidence levels of f o r which is named after the http://www.alilahotels.com/j parents by ensuring that all Western juniper trees that grow in the abalakhdar playgrounds in Abu Dhabi Europe highlands of Oman and For reservations, email are of the highest quality a n d decorate the walls of the jabalakhdar@alilahotels.co a n d u s e a p p r o p r i a t e Middle resort.Guests can discover m or call +968 2534 4200 equipment that has been East Affairs.During the sides expressed intent to the area’s rich pomegranate properly installed. We also meeting, the Assistant continue strengthening heritage through seek to help manufacturers Undersecretary updated the bilateral trade. According to the leisure and suppliers to produce or v i s i t i n g d e l e g a t i o n o f the Office of the United concierge service, modify playground T r a d e developments within the S t a t e s whose staff is equipment to meet local and UAE economy, highlighting Representative, the UAE is drawn from the g l o b a l q u a l i t y the UAE government’s the 30th largest trading neighbouring standards.The scheme will efforts to advance the partner for the US with goods villages. Walks can complement QCC’s economic status of the worth US$26.9 billion traded be arranged previously launched child country regionally and in 2013 through the walnut safety conformity schemes globally. The two sides and pomegranate azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg17)

DADA FILMS TO RELEASE “ALL YOU NEED IS LOVE” Narrated by Sigourney Weaver By Qadeer Ahmad Siddiqui Dubai UAE: uth Vitale of The Film Collective announced today that veteran film distributor MJ Peckos through her 22-30September 2014,28 Dhul-Qi'dah 4 Shawaal1435 Email:azadnewsuae@yahoo.com DADA FILMS will release Mob:00971 56 118 6007 Edition 63 Pg18 ALL YOU NEED IS LOVE in U.S. theaters on October EXPERIENCE THE LAUGHTER AND FUN DFMC TO LAUNCH LATEST PRODUCTS 31st in New York and Los OF OKTOBERFEST AT TILAL LIWA HOTEL FROM KING KOIL AND SERTA DURING Angeles, with an expansion to follow.Produced by Property joins global celebration with a theme HOTEL SHOW Portfolio Films America ALL dinner and hotel package The hotel supply event is the place to network YOU NEED IS LOVE is a and meet key industry players By Qadeer Ahmad Siddiqui in the festival spirit with hotel documentary that focuses Dubai UAE: package starting from on the lives and dreams of By Qadeer Ahmad Siddiqui his year, millions of Dhs.699 which includes the children of Good Dubai UAE: visitors will head to buffet breakfast and theme ubai Furniture Munich, Bavaria, dinner at Al Badiya Manufacturing Germany to partake in R e s t a u r a n t . K h a l e d Company LLC Oktoberfest, one of the most S h a r a b a s s y, G e n e r a l (DFMC), a market leader in spirited and festive parties in Manager, Tilal Liwa Hotel, premium mattress segment the world highlighted by said:We are very excited to in Middle East, will be loads of merrymaking, c e l e b r a t e t h i s y e a r ’ s unveiling the latest products dancing, eating and drinking. Oktoberfest. Every year, Tilal from King Koil and Serta Tilal Liwa Hotel, a secluded Liwa Hotel celebrates the mattresses at this year’s hideaway leisure resort much-anticipated festival The Hotel Show, the largest perched on the edge of Rub offering an endless supply of hotel supply event in the

MENA region.Taking place from 28th to 30th September 2014 at the Dubai World Trade Centre, The Hotel Show will highlight new products and designs from key drivers of change in the hospitality arena.Sundar Rajan, CEO, Dubai Furniture Manufacturing Company LLC, said,The future of the hotel industry in the UAE and across the Middle East region is very promising. After winning the Expo 2020, we saw an inventory of mega-projects such as the Mall of the World, Sheikh Mohammed Bin Rashid City and Royal Atlantis Resort which create opportunities for suppliers to this industry. Investors are expected to infuse billions of dollars to these new developments so The Hotel Show is the perfect

platform to meet and network with them.He added: “King Koil and Serta mattresses are the preferred brands of the majority of hotels in the UAE and across the region and launching the latest products from these brands which are a benchmark for technological innovation symbolizes our commitment to innovation and in keeping our customers abreast of the latest development in the industry.The King Koil and Serta stands will be located at the Interiors, Lighting & Design section at The Hotel Show. The new products which will be on display are additions to existing Serta I-series collection and King Koil range. Each product uses advanced technology to ensure comfortable and relaxing sleep.

TRANSGUARD WINS NEW CONTRACTS WORTH AED 140 MILLION New business structure strengthened by key internal appointments pays off for multidisciplinary group By Qadeer Ahmad Siddiqui Dubai UAE: ubai-headquartered Transguard Group has announced a raft of major new contract wins worth in excess of AED 140 million annually. The new business comes just months after Transguard revealed a new corporate structure, specifically designed to capitalise on potential business opportunities, to develop its client portfolio throughout the UAE and the wider Gulf region.COO Tim Popplewell, who is responsible for overseeing the strategic management and development of the group’s operational b u s i n e s s e s , commented,Over the past four months, the group has secured more than 20 new contracts worth over AED 140 million in annual revenue and deploying more than 3,000 new staff members.Major new resourcing contracts have been secured with large construction contractor TAV, Australian mechanical services company James L Williams, international MEP contractor Anel and two turnkey fit out solutions

Al Khalil Desert in Abu Dhabi’s Empty Quarter, joins the global celebration with a theme dinner and exciting hotel package.Hotel guests and residents will experience the laughter and fun of Bavaria as the property holds a fun-filled celebration on 25th and 26th September at Al Badiya Restaurant featuring all-time favourites Weisswurst, suppe, pretzel, käsespätzle, sauerkraut and beverage for AED 140 per person. Eat, drink and be merry from 7pm to 12am with your friends a n d f a m i l y. S i n c e t h e celebration falls on a weekend, Tilal Liwa Hotel invites residents and visitors to capture the excitement during the two-day event. Get ready to party and bring

authentic Bavarian specialties including tr a d i ti o n a l d i s h e s a n d G e r m a n h o u s e beverage.Rate for the hotel package (based on single or double occupancy) is subject to 10% service charge and 6% tourism fee. Children below 6 years will enjoy free meals and 6 up to 12 years will receive 50% discount. Guests staying at the hotel will have free access to a wide variety of recreation facilities.Make your reservations now as seats will fill up very quickly.Invite your friends, colleagues and family as you celebrate Oktoberfest at Tilal Liwa Hotel! For enquiries and reservations, please contact +971 2 894 6111 or visit www.danathotels.com.

INJURED ATHLETE BACK ON PITCH AFTER BREAKTHROUGH EXERCISE REGIME

companies, Dutco Styles & Wood and Al Tayer Stocks. Transguard will also supply integrated facilities management with local property developer, Select Group at their residential tower, West Avenue, in Dubai Marina. These new contracts validate our confidence in the UAE and regional economies. We envisage significant growth prospects, especially in Abu Dhabi,Qatar and Saudi A r a b i a , a d d e d Popplewell.Transguard has a multidisciplinary operation spanning numerous complementary business functions, from facilities management and outsource manpower to security and cash services and currently manages over 24,000 staff and recorded a turnover of more than AED 770 million during its last financial year.

ITALIAN LONG LUNCH @ PAPPAGALLO LE MÉRIDIEN ABU DHABI

By Qadeer Ahmad Siddiqui Dubai UAE: onths after having surgery done on his knee to fix the anterior cruciate ligament (ACL) injury, athlete Omer Yousif Al Hosani is back on the football pitch. He credits his fast return to Burjeel Fitness Center, housed inside Abu Dhabi’s tertiary healthcare facility, Burjeel Hospital. The ACL is one of the four main ligaments in the knee and helps with lower body movement. The ligament cannot be repaired through stitches since these have been shown to fail over time. Instead the ACL is replaced by a substitute graft made of tendon. After s u r g e r y, t h e p a t i e n t undergoes physical therapy with exercises.During the first 10 to 14 days, the wound is kept clean and dry, with emphasis placed on regaining the ability to fully straighten the knee and restore quadriceps control,” said Hamza Ayyad, Burjeel Fitness Center Manager. Once this is achieved, focus is shifted to reducing knee swelling, maintaining mobility of the kneecap to prevent anterior knee pain p r o b l e m s , a n d strengthening the quadriceps and hamstring muscles. This rehabilitation process requires focus, determination, and commitment since the treatment course can be long.Omer is a professional athlete and was eager to get back on the field,said Jugoslav Stojkovic, Assistant Fitness Center Manager. “Our exercise specialist put him through a number of workout stages to improve core stability whilst strengthening the major muscle groups surrounding the knee. This involved specific quadriceps and hamstrings conditioning and smaller muscle group training that require a special set of unique exercises and routines.After

constant progress reports and weekly assessments, Al Hosani has achieved significant progress and is back on the football field. He credited Burjeel Fitness Center’s unique health facility concept where exercise is used as a powerful complement to traditional medical intervention.At Burjeel Fitness Center, we work with members to ensure long-term wellness strategies,said Ayyad. “A major component of this strategy is our state-of-theart Technogym Key System (TGS), which is programmed to address the specific requirements of every member. It has a memory chip that stores d a t a i n c l u d i n g individualized training programs and medical history.” This allows for a personalized exercise program and facilitates the use of equipment while monitoring progress, he further stressed. In addition to TGS, experts at the Fitness Center provide personalized training programs understanding that each person’s requirements and physiology are different. Further, members enjoy one-to-one consultation with a clinical nutritionist to ensure tailor-made diet plans, to complement the full fitness regime.I owe my return to the football pitch to Burjeel Fitness Center. They understood my requirements as an athlete and designed the perfect fitness program to facilitate this need,” said Mr. Omer Yousif Al Hosani.A couple of months ago, this would not have been possible. The cutting-edge technology, unique fitness approach, and personalized care provided by Burjeel Fitness Center helped me go back and continue doing what I love most: football.

Morning School in the district of Mae Sot, Thailand. Mae Sot is a town on the Thai-Burma border where hundreds of thousands of Burmese nationals have chosen to live as a result of the repressive actions taken by Burma’s military junta. They fled from Burma and escaped to Mae Sot and other towns along the border with the hope that they will be able to sustain their families and become free from fear. However, the vast majority

of Burmese living on the border exist as people without nationality, rights, or any solid future. This is the harsh reality that the Burmese children in Mae Sot have to face every day. The documentary highlights not just their plight, but also the positive way that these children go about their lives in conditions and under circumstances we dare not even imagine.ALL YOU NEED IS LOVE is Directed by Stuart Cameron, Produced by Stuart Cameron and Meddy Ezrah O r t e g a , Executive Produced by Suzy Amis Cameron, Patrick Dunn, a n d S t u Higton of o c t o p u s Advertising in Dubai.We are traditional documentary filmmakers and it was critical that o u r distributors understood our approach and shared our passion f o r t h e project,said Director S t u a r t Cameron. "Ruth Vitale,

MJ Peckos and DADA films totally got it and have delivered the creativity, energy, and experience required that now provides us with the chance to connect with an audience the subject deserves.We are excited to bring this important and inspirational story to U.S. Audiences who are hungry to be entertained, inspired, and motivated to make a positive change in the world,said The Film Collective’s Ruth Vitale.ALL YOU NEED IS LOVE has brought to the screen the simple, beautiful and inspiring stories of many of the children we at MUSE have been supporting on the Thai Burma Border since the Spring of 2006. Reality on film is increasingly difficult to capture. Stuart and his team have done a remarkable job to keep true to classic documentary principles, delivering a film that succeeds without reverting to exaggeration, gratuity or preaching. It has been a joy to be involved in,said Executive Producer S u z y A m i s Cameron.Founded in 2008, P FA a l o n g w i t h i t s international partner Portfolio Productions ltd. produces feature films and documentaries, each aimed at adding a little positivity back into the world.

FEASTING THE SENSES: INFINITI Q80 INSPIRATION • Infiniti unveils four-door concept that will lead to future model • Q80 Inspiration embodies the invigorated Infiniti brand • The ‘fastback sedan’ showcases autonomy and HEV technologies By Qadeer Ahmad Siddiqui Dubai UAE: he Paris Auto Show is fast approaching and companies are jockeying for position in the eye of a media storm.Infiniti presents Q80 Inspiration: Infiniti’s vision of categorybreaking, supreme luxurious driving; a top-ofthe-line four-seat fastback that rises above the crowd. It’s an audacious and elegant step forward for Infiniti as a global player; designed to shake up the status quo in the premium large four-door club; a nocompromise ambassador of driver-centric powertrain and onboard technologies. At 15:30 on October 2nd in Hall 5 of the Parc des Expositions de Versailles in Paris, Infiniti will introduce the progressive Q80 Inspiration to the media and provide details on its hybrid-electric powertrain strategy as well as on additional technologies.In profile, Infiniti Q80 Inspiration extends to 5052

millimeters (198.9 inches) with a long wheelbase of 3103 mm (122.2 in) framed by custom 22-inch fivedual-spoke lightweight alloys. It strikes an imposing stance with its width of 2027 mm (79.8 in) and height of 1350 mm (53.1 in). After showing Q30 Concept and Q50 Eau

important, something beautiful, something magnetic for the first time.The Q80 Inspiration’s expansive, edgy, sensual interpretation of the Infiniti brand really makes a statement. There are no side-door mirrors to break up the aesthetics of the unmistakable profile, the

Rouge, Infiniti is eager to show the upper range of our portfolio expansion,says Infiniti Executive Design Director, Alfonso Albaisa. In Q80 Inspiration, we wanted to capture that unforgettable feeling when you experience something

full roof length of the teardrop passenger greenhouse is accentuated by lightweight acoustic glass, and its doors open portal style which allows the stunning cabin to be fully on display while driver and passengers step in and out

with ease.A concept as impactful as Q80 Inspiration is set to push boundaries in more ways than through the beauty of its attention-grabbing skin. The cabin is able to bring together the four occupants in a highly stylized and personalized ambiance of the highest quality. Carbonf i b e r, a l u m i n u m , a n d leather surround those inside in spacious “1 + 1 + 1 + 1” seating. Earmarked for an advanced adaptive suspension, the light and rigid chassis combines with the acoustic glass all around and additional sound deadening to promise a driving and ride experience among the very best.A design and technological highlight to which Infiniti’s four worldwide design studios will refer regularly in coming years, the Q80 Inspiration four-door fastback is to be taken as clear intent to have an entry into the newly defined premium fastback segment.

EASTERN MANGROVES HOTEL & SPA BY ANANTARA HOSTS “ONE NIGHT IN BANGKOK” Royal Thai Embassy hosts Charity Gala at Anantara Eastern Mangroves to Support Victims of Human Trafficking. By Qadeer Ahmad Siddiqui Dubai UAE: s the Kingdom of Thailand and the United Arab Emirates work towards finalising a common Memorandum of Understanding on Combating Human Tr a ff i c k i n g , E a s t e r n Mangroves Hotel & Spa by Anantara had the honour of hosting “One Night in Bangkok” on September 22nd 2014.Under the patronage of the Mother of the UAE, Her Highness Shaikha Fatima Bint Mubarak, President of the General Women's Union in Abu Dhabi, Chairperson of the Family Development Foundation, Chairperson of the Motherhood and Childhood Supreme Council, and Honorary President of the UAE Red Crescent Authority (may Allah bless her), the Royal Thai Embassy, together with EWA’A Shelters for Victims of Human Trafficking, organized two charity dinners to support the efforts of EWA’A in providing shelters for victims of human trafficking.The Kingdom of Thailand and the United Arab Emirates both have the distinction of strategic locations, which have enabled both countries to become hubs for world transportation. However,

connectivity often opens countries up to transnational crime, notably human trafficking, an issue both countries are serious about tackling and are working closely together to finalise a Memorandum of Understanding on Combating Human Trafficking.The Royal Thai Embassy showed support of the Ewa'a Shelters by arranging two gala dinners, the first of which “A Night in Bangkok” was hosted by Eastern Mangroves Hotel & Spa by Anantara on September 22ndfollowed by a second event “One Night in Phuket” on September 24that Anantara Dubai The Palm Resort & Spa. The Ewa'a Shelters for women and children victims of human trafficking were established within the framework of the United Arab Emirates’s efforts to combat human trafficking and support human rights, and to provide safe refuge to victims of human trafficking and sexual exploitation, and provide them with health and psychological care as well as social support.With the support of Anantara Hotels & Resorts, the Royal Thai Embassy invited four renowned Thai guest chefs with multiple international awards to present their very special

dishes to the guests at each event. -Chef Jamnong Nirungsan. President of the Thai Chefs' Association since 2004, Chef Jamnong is one of the judges at the Singapore Food and Hospitality Exhibition, which is considered to be the largest exhibition of food and hospitality in Asia. He is also current Advisor and Head Judge of the famous TV cooking program Iron Chef Thailand. -Chef Chumpol Jangprai. Named “the best young chef in the Kingdom of Thailand” by the global gourmet magazine Saveur in October 2003, Chef Chumpol is considered to be the best chef of the modern-generation and was awarded the title of Iron Chef Thailand. He has also presented several TV programs, including the "Golden Hand Chef" for 2004-2005. -Chef Dylan Jones one half of Bo.lan Restaurant, that he runs with his wife Chef Duangporn Songvisava. Bo.lan comes from Chef Duangporn’s nickname Bo and the second half of Dylan’s name Lan. Bo.lan prides itself for working closely with local farmers and advocates the use of bio diversified produce and this is reflected in the everchanging menu. Dylan has immersed himself in his

adopted homeland, amassing a rather decent collection of antique Thai recipes, and recently joined the television Show Eat am Are as co host (Thai PBS). -Chef Prin Polsuk of the Nahm Restaurant in Bangkok, which was ranked 32nd in the World's 50 Best Restaurants competition in 2013 and 3rd best Asian restaurant in the world. Originally founded in London and being the first Thai restaurant to receive a Michelin star in 2002, Chef Prin decided to move the Nahm Restaurant to Bangkok in 2010 to have closer connection with the richness of Thai ingredients.Entertainment for “One Night in Bangkok”, was sponsored by the To u r i s m A u t h o r i t y o f Thailand, with famous professional saxophone player “Kho Mr. Saxman”, a name that has been very familiar to Thai audiences for over 20 years, along with his self-assembled band specialized in contemporary and smooth jazz. The highlight of the evening at Eastern Mangroves Hotel & Spa by Anantara was a fundraising auction, where a private dinner at the hotel’s Thai signature restaurant, Pachaylen, had a winning bid of AED10,000.

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DUBAI EMERGING AS GLOBAL HIGHER EDUCATION HUB Transnational students are five times more likely to choose the UAE as a higher education destination in 2014, than in 2009 By Qadeer Ahmad Siddiqui Dubai UAE: lobal transnational education (TNE) students are increasingly seeing Dubai as a global higher education hub akin to the USA, UK, Australia and Canada, said Dr. Ayoub Kazim, Managing Director of Dubai Knowledge Village (DKV) and Dubai International Academic City (DIAC), part of TECOM Investments’ Education Cluster, at a prestigious education conference in the UAE this week.Speaking at the International Private School Education Forum (IPSEF) hosted at DKV, Dr. Ayoub said that Dubai’s emergence as a global study destination was due to an expected increase in employment opportunities resulting from Expo 2020, safety and cultural co n ce rn s, a stra tegic geographical position, ease of acquiring visas and the global recognition of qualifications. Since 2009, there has been up to a fivefold increase in TNEs considering the UAE as a study destination, which TECOM’s Education Cluster has directly impacted through a ten-fold increase in its student body

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VPS HEALTHCARE BRINGS WORLD CLASS INNOVATIONS AND HEALTHCARE SOLUTIONS FROM KOREA TO THE UAE Senior Korean Healthcare Delegation and State Officials Visit Abu Dhabi to Ink Strategic Alliances with VPS Healthcare to Enhance Medical Services in Region By Qadeer Ahmad Siddiqui Dubai UAE: PS Healthcare, a U A E - b a s e d i n t e g r a t e d healthcare services provider with a network of hospitals and chain of clinics, today announced the signing of a series of M e m o r a n d a o f Understanding (MoU) with a consortium of Korean healthcare providers. The MoUs were signed during the visit to the UAE of a high-level Korean delegation led by His Excellency Moon Hyung Pyo, Minister of Health and Welfare, Republic of Korea. The agreements seek to strengthen cooperation in diverse healthcare segments and deliver stateof-the-art medical services in line with the UAE’s endorsement of international standards.A signing ceremony was convened on 22 September at Burjeel Hospital in Abu Dhabi to mark the strategic collaboration between VPS Healthcare and Korea’s Ministry of Health and Welfare, spanning the gamut of Korean healthcare expertise.The inking of the agreements took place in the presence of His Excellency Kwon Hae Ryong, Ambassador of the Republic of Korea to the UAE, His Excellency Moon Hyung Pyo, Minister of Health and Welfare, Republic of Korea, Dr S h a m s h e e r Va y a l i l , Managing Director, VPS Healthcare, and Dr Ali Obaid Al Ali, Director, VPS Healthcare in addition to senior officials representing the two sides.His Excellency Moon Hyung Pyo, Minister of Health and Welfare, Republic of Korea, said: “The UAE and the Republic of Korea are friendly countries that share several common areas of interest. We are delighted to extend the Korean expertise to the UAE in different priority health areas including cancer research and treatment. We also look forward to learning from the UAE’s experience. The Ministry of Health and

Welfare of the Republic of Korea will provide full support for broader cooperation across a crosss e c t i o n o f specializations.His Excellency Kwon Hae Ryong, Ambassador of the Republic of Korea to the UAE, said: The Korean Embassy will play a vital role in facilitating a strong partnership between the Korean healthcare sector a n d V P S Healthcare.Underpinning the rapid expansion of its portfolio in clinical care, pharma manufacturing,

retail pharmacy and other healthcare services, VPS Healthcare signed an agreement with Seoul St. Mary’s Hospital (SSMH) to roll out state-of-the-art cancer screening, diagnosis, treatment and research facilities across the UAE. The initiative will commence with the first VPS health promotion center set to open at Marina Mall, Abu Dhabi by the end of 2014.The second health promotion center will be opened at Meydan Project in Dubai. SSMH will primarily serve as VPS Healthcare’s technical services partner, advising on the methodology for the establishment of the new centers, acquisition of the best technological tools, and the assembling of world-class teams of medical professionals and technical experts. SSMH will also provide a wide range of consulting services to help VPS Healthcare achieve its strategic goals, drawing on a wealth of i n s t i t u t i o n a l knowledge.Modern healthcare is focused on health maintenance and

disease prevention, promoting healthy eating and exercise habits, as well as regular screenings for early detection and intervention. SSMH has achieved success in many areas utilizing this approach, and has a global track record of achievement ranking in the top tier worldwide in the five-year survival rate metric. VPS Healthcare expects to leverage SSMH’s technical know-how and experience in setting up and managing its health promotion centers.Dr Shamsheer

Vayalil, Managing Director, VPS Healthcare, said: “Today, we are proud to confirm SSMH as strategic partner for the technical collaboration of VPS Healthcare’s upcoming oncology hospital that is part of Burjeel Medical City, spread across one million square feet at the Mohammed Bin Zayed City in Abu Dhabi.Bringing together highly advanced technology and world class expertise, SSMH will also deploy a team of trained doctors and operational staff to offer best practices and expertise to local health care providers and hospitals.Another prominent development that will add to the extensive VPS Healthcare portfolio is the construction of the first oncology formulation r e s e a r c h a n d manufacturing plant in the GCC, led by LIFE Pharma, a subsidiary of VPS Healthcare that will put Abu Dhabi and the UAE on a select list of anti-cancer d r u g p r o d u c i n g countries.Further to the recent ground breaking ceremony at Kizad, Abu

Dhabi, LIFE Pharma today signed an MoU with Dong-A ST to develop and promote long-term cooperation in the pharmaceuticals and healthcare sector in the UAE and Africa. LIFE Pharma has developed a reputation in recent years as a beacon in the industry bringing the latest advances in molecular technologies to the UAE at affordable costs.An MoU has also been signed between VPS Royal Service and Korea Health Industry Development Institute (KHIDI), a governmentaffiliated institution that offers professional and systematic support to develop the domestic health industry and enhance health care services. VPS Royal Service along with KHIDI will provide concierge services for patients and accompanying families including facilitating accommodation, transportation, round-trip flight ticket booking and supporting patients with medical visas for the Republic of Korea.Dr Ali Obaid Al Ali, Director, VPS Healthcare, said: “Medical tourism is today gaining high resonance. With this strategic tie-up, the UAE’s national patients traveling from the country to Korea seeking specialized treatment can now do so without the hassles of selecting their specialists, booking appointments, or making the necessary travel arrangements.The event concluded with the signing of a strategic alliance in cosmetic surgery to provide best-in-class facilities in response to the growing demand for plastic surgery. VPS Healthcare has also confirmed a strategic collaboration with JK Plastic Surgery Centre to establish a plastic surgery and wellness center as part of its upcoming project in Meydan, Dubai where patients can seek consultancy in body contouring and overall wellbeing to improve their quality of life.

QATAR PETROLEUM, INDUSTRIES QATAR AND ITS GROUP COMPANIES TO SUPPORT QATAR 2015 Qatar Petroleum, Industries Qatar, QAPCO, QAFCO, Qatar Steel, QAFAC and QATOFIN come together as sponsors for International Event in Qatar By Qadeer Ahmad Siddiqui Dubai UAE: emonstrating the incredible level of support being provided by Qatar’s leading business, the 24thMen’s Handball World Championship Organising Committee signed on Monday, 22 September, a pioneering sponsorship agreement with Qatar Petroleum, Industries Qatar and its Group Companies QAPCO, QAFCO, Qatar Steel,

QAFAC and QATOFIN for the 24th Men’s Handball World Championship.The contract of mutual agreement was signed at a press conference held in D o h a b y D r. T h a n i Abdulrahman Al Kuwari, Director General of the Qatar 2015 Organising C o m m i t t e e a n d AbdulrahmanAhmad AlShaibi, Director of Finance, Qatar Petroleum, and Chief Coordinator, Industries

Qatar and its group c o m p a n i e s . T h e overarching agreement one of the most significant ever signed for a major event in Qatar positions Qatar Petroleum as a Prestige Partner for the first international men’s h a n d b a l l w o r l d championship tournament in Qatar, which will be held between 15 January and 1 February 2015.Industries Qatar, QAPCO, QAFCO, and Qatar Steel will be Official Partners of the Championship, whileQAFAC and Q AT O F I N w i l l beBusiness Partners of the prestigious e v e n t . T h i s incredible level of support from a diverse range of companies will help the Organising Committee to deliver an inspiring and t r a n s f o r m a t i v e Championshipfor Qatar a n d t h e international s p o r t i n g community, and will promote some key Qatari brands to a global audience of sports f a n s . D r. T h a n i Abdulrahman Al Kuwari, Director General, Qatar

2015, said: “We at Qatar 2015 Organising Committee headed by H.E. Sheikh Joaan bin Hamad Al Thani are proud to be working with some of Qatar’s leading companies, Qatar Petroleum, Industries Qatar and its Group Companies as partners for theMen’s Handball World Championship. Our ambition is to organise a world-class event in 2015, and leave a strong legacy of sports development for the people of Qatar and our partnership will enable us to

deliver that.Abdulrahman Ahmad Al-Shaibi, Director of Finance, Qatar Petroleum, and Chief Coordinator, Industries Qatar, said:This sponsorship springs from the role that Industries Qatar plays in supporting national initiatives, which in turn, are positively reflected in our support of the country’s sports strategy. It is our pleasure to support the Qatar Handball Championship 2015. As IQ is one of the main supportive pillars of our country’s strategies, we trust that our presence and contribution to this initiative is a great opportunity. Hosting the Championship will enable Qatar to demonstrate that we have the skills, experience, facilities and enthusiasm to host incredible sporting events as a nation, and we are enthusiastic to play our part.All partners of the 24th Men’s Handball World Championship Qatar 2015 will benefit from brand exposure to an international audience though a global broadcast of the event and a mix o f d i g i t a l , merchandising and advertising rights as applicable across the different sponsor categories.

to over 20,000 students since 2003, offering over 4 0 0 a c a d e m i c programmes,” said Dr. Ayoub, Managing Director of DKV and DIAC, in his presentation Borderless Education and Student Mobility on September 24th,

2014.The Cluster will continue to drive the competitiveness of the UAE’s education industry by truly understanding its needs, and those of its international student population.Whilst the UAE has risen as a preferred study destination by TNEs since 2009, the UK, USA, Australia and Canada have all faced a 6-8% drop in p o p u l a r i t y, a d d e d D r. Ayoub, quoting the QS Trends in International Student Mobility report. I P S E F, t h e o n l y international conference for

private and international schools, took place on 23rd2 5 t h S e p t e m b e r, a n d hosted private sector school owners and educators, government, investors and educations service providers under the theme of Delivering Best Practice in the Middle East. Rhona Greenhill, Co-Founder IPSEF said: “The TNE market in Dubai is growing r a p i d l y, w i t h m a n y prominent international higher education institutions already setting up branches in the Emirate, and many more keenly looking at this market for future growth. Dubai has certainly laid the foundations for a strong proposition for foreign higher education institutions to come here and thrive.The UAE’s educational landscape is being shaped by a number of major macroeconomic factors that will affect demand for skilled graduates in the country, said Dr. Ayoub. These include promoting Dubai as the capital of the global Islamic economy, which is valued at US$8 trillion globally, in addition to Dubai Expo 2020 where over 277,000 job opportunities are expected to emerge by

2021, and the general hospitality market in the UAE, which is forecast to grow at an average rate of 8.1% over the next four years, according to real estate firm JLL. The World Economic Forum’s (WEF) Global Competitiveness Index recently ranked the UAE sixth under its higher education and training pillar ( w i t h i n t h e e ff i c i e n c y enhancers sub index), jumping 29 places from the previous year.The WEF’s high ranking of the UAE is a testament to the strength and quality of academic and training providers in the region, of which TECOM Investments’ Education Cluster has 25 academic partners from 10 countries as well as 500 training providers, consultancy firms and HRM centres serving the region,said Dr. Ayoub.On December 10th 2014, TECOM Investments’ Education Cluster will host the Industry and University Partnerships “I-UP” Forum, at DKV, which will bring together professionals from universities, industry and government departments to discuss potential c o l l a b o r a t i o n s , partnerships, research and business development opportunities.

IFC LAUNCHES SHE WORKS PARTNERSHIP TO ADVANCE WOMEN’S EMPLOYMENT IN THE PRIVATE SECTOR By Qadeer Ahmad Siddiqui Dubai UAE: oredoo One of 10 Global Companies Implementing Measures to Enhance Women’s Employment Opportunities IFC, a member of the World Bank Group, launched a private sector partnership that will improve employment opportunities for more than 300,000 women over the next two years. The initiative was announced by World Bank Group President Jim Yong Kim at the 2014 Annual Meeting of the Clinton Global Initiative in New York C i t y. T h e S h e W o r k s partnership brings together 10 leading companies that have pledged to implement measures proven to enhance women’s employment opportunities – such as mentorship programs, flexible working arrangements, and leadership training to increase diversity in management. Participating companies include Belcorp, Care.com, The Coca-Cola Company, Ernst & Young,

Gap Inc., Intel Corporation, Kuwait Energy, Odebrecht Group, Ooredoo Group, a n d Z u l e k h a Hospitals.Investing in women’s employment is not only the right thing to do it’s also essential for business,”

said Kim. “Companies that learn to effectively develop and retainwomen employees will gain a huge c o m p e t i t i v e advantage.Working with key partners, including the EDGE Certified Foundation, International Labour Organization, and the UN Global Compact, IFC will identify best practices and develop practical approaches that companies can implement to improve gender equality

in the workplace. Better jobs for women leads to better development outcomes, because women spend more on children’s health, education, and nutrition.In support of these efforts, leading telecommunica t i o n companyOored oo, which has a p r e s e n c e across the Middle East, North Africa and Southeast Asia, has committed to key pledges to enhance t a l e n t developmentacross its operations.H.E. Sheikh Abdullah Bin Mohammed Bin Saud Al Thani, Chairman, Ooredoo Group and a member of the World Bank Group Advisory Council on Gender and Development, said: “Ooredoo supports the development of human growth in all our markets, with a particular focus on the empowerment of women. Our mobile services play a key role in

opening new opportunities for women in markets as diverse as Iraq and Myanmar.In supporting the She Works partnership, we are ensuring that the positive impact of our services is matched by our internal commitments to our employees, so that we support empowerment at every level of our organization,he added.Despite evidence that women’s employment is vital to driving economic growth and development, women face persistent barriers in labor markets and are more concentrated in the informal economy rather than in salaried or wage work.The private sector, which accounts for nine out of 10 jobs in developing countries, plays a critical role in creating better employment opportunities for women.She Works is part of IFC’s broader effort to help companies address gender gaps in employment, and thereby drive gains in productivity, competitiveness, and innovation.

YAHOO GROTESQUELY MISPRICED AFTER ALIBABA IPO By Peter Garnry By Qadeer Ahmad Siddiqui Dubai UAE: hat is clear post the Alibaba IPO is that the market is presumably mispricing Yahoo. Basically, it does not make sense if we assume markets are rational. Yahoo closed at $40.93 last Friday but based on a sum-of-theparts (SOTP) analysis the stock should trade closer to $45. AROUND 11% UPSIDE IN YAHOO:The table below outlines the SOTP analysis behind Yahoo's fair value. The company has $3,408 million in cash and short-

term securities. Its Yahoo Japan stake is worth $5,191 million on an after-tax basis. The proceeds from the Alibaba IPO are $5,381 million on an after-tax basis.The Q3 balance sheet will reflect the full amount not adjusted for taxes, but the liabilities will also shown an increased tax provision related to capital gains tax on the stake sold. Yahoo's remaining post-Alibaba IPO stake is worth $22,071

millio n on a n after -tax basi

s and assuming a 10% discount for selling the entire stake over-thecounter to an interested party. Finally we apply a free-cash-flow multiple of 1 5 x o n Yaho o ' s expe cted stabl

e $600 million of free cash flow. In earnings terms this translates into a P/E ratio of around 7x.The combined SOTP fair value is $45,051 million which divided on 994,603,788 shares translates into a fair value of $45.30 or 10.7% higher than Friday's closing price. As a result the market is either not pricing Yahoo correctly or the SOTP reflects negative expectations on its holdings

i n Yahoo Japan a n d Alibab a. T h e optim a l trade reflect i n g t h i s appar e n t arbitrage situation is long Yahoo and short Yahoo Japan and Alibaba with the right weights reflecting the holdings share of Yahoo's total market value. The only issue with this strategy is that locating shares for shorting in Alibaba will be constrained in the short term. USE YAHOO SHARES TO SHORT ALIBABA? For investors with a negative view on Alibaba (and there are likely a lot of them), Yahoo shares are a possible way to short Alibaba. Yahoo's stake in Alibaba is currently half of their market value so

declines in Alibaba should be reflected in Yahoo's share price (1% decline in Alibaba should lead to 0.5% decline in Yahoo's share price) given the assumption of no arbitrage. The declines last Friday in Yahoo shares (see price chart) were likely a combination of short selling intensifying and long-term investors selling out as the investment theme in Yahoo has been predicated on the Alibaba IPO event.The problem with shorting Yahoo at the current market price is that traders are already close to 11% out-of-themoney relative to the fair value of Yahoo given all the assumptions above. This is a dangerous residual an unknown factor against you. If traders put on shorts now they could end up in a situation where Alibaba declines 20% but the Yahoo share price stays flat; because in that scenario the SOTP fair value would equal the market price. It is this unknown variable that is a major risk in a short Yahoo strategy.

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THE AJMAN PALACE HOTEL PUTS UP AN IMPRESSIVE SHOW AT 20TH OTDYKH LEISURE MOSCOW - THE INTERNATIONAL RUSSIAN TRAVEL MARKET

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SHOPPING, ENTERTAINMENT AND PRIZES GALORE AT MERCATO DURING 'EID IN DUBAI - EID AL ADHA' By Qadeer Ahmad Siddiqui Dubai UAE: his 'Eid in Dubai Eid Al Adha', Mercato, located on Jumeirah Beach Road, is offering residents and visitors from around the world plenty to look forward to during the much anticipated holidays. From great shopping offers and a unique dining experience to live entertainment and fantastic prizes Mercato makes the

ideal spot for families looking to enjoy all the diverse aspects of the wonderful Eid experience in Dubai.Organized by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), the seventh edition of Eid in Dubai Eid Al Adha will run from 25 September to 11 October this year, featuring a range of family-oriented entertainment and festivalthemed experiences and activities for visitors of all a g e s a n d nationalities.Meracto Mall announced recently that it will extend its shopping hours from 2nd October to 11 t h O c t o b e r 2 0 1 4 . Retailers will open from 10:00am to 12:00 midnight on weekdays and till 1:00 am on weekends, while restaurants in the Italian themed Mall will receive customers from 10:00am to 1:00am on week days, and till 2:00 am on weekends.On the entertainment side, From 5 October until 11 October, Mercato's cobbled streets are set to come alive with a variety of live entertainment including an

amazing Michael Jackson tribute act, a lively flamenco show and guitarist duo and a ballerina doll dance performance. Live shows will take place every day at 5.30pm, 7pm and 8.30pm on the ground floor.Also on the agenda is an interactive arts and crafts workshop hosted by Little Wonders Nursery for the youngest visitors to the mall. To be held daily from 25 September to 11 October, the unique platform promises to offer children a creative escapade during the holiday season from 4pm to 7pm daily. Further, shoppers to Mercato who spend a minimum of AED 200 at any shop, restaurant or service outlet during 'Eid in Dubai Eid Al Adha', will be entitled to one coupon for a rewarding raffle draw. Up for

grabs are amazing prizes and giveaways, including vouchers worth AED 20,000 to spend at Liali, electronics from Virgin Megastore, a hamper of goodies from Areej and a luxury weekend stay at a five-star Rotana hotel in the UAE.Numerous new stores and outlets at Mercato are enhancing the Eid festivities further by providing shoppers the convenience of more brands, ample choice and an overall enhanced shopping experience. New shops include The White Company, Reiss, M&Co, Beauty by Edge, Buckles & Belts, Tommy Hilfiger and Crystal Gallery. New dining options to choose from include Sushi Counter, Taste Kitchen and Milk & Honey!

By Qadeer Ahmad Siddiqui Dubai UAE: he Ajman Palace Hotel, managed by HMH Hospitality Management Holdings, celebrated its strong

CAPTIVATING THEATRICALS TO WOW FAMILIES DURING EID IN DUBAI – EID AL ADHA By Qadeer Ahmad Siddiqui Dubai UAE: he 7th edition of Eid in Dubai Eid Al Adha is bringing with it a host of exciting opportunities for families of both residents and visitors to make the most of the fun-filled Eid break in the city. Three such attractions that are set to mesmerize audiences of all ages are Sesame Street

Live – Elmo Makes Music, Aladdin An Arabian Adventure and Ismat Apa Ke Naam. SESAME STREET LIVE ELMO MAKES MUSIC:The Sesame Street Live Elmo Makes Music is set to be a joyous theatrical treat for young visitors as popular Muppet characters such as Elmo, Cookie Monster, Abby Cadabby and Big Bird come to life in a fun-filled musical show this Eid Al Adha. The performance will begin with Abby Cadabby setting out on an adventure spree in search of artistic talent. Children can look forward to joining her and other characters in a wonderful musical class as they together orchestrate cheery music using unique instruments from the kitchen such as plates and other tableware items. Sesame Street Live – Elmo Makes Music will be hosted at Madinat Jumeirah Theatre from 29 September to 4 October at 11am and 6pm on weekdays and on the weekends at 10am, 2pm and 6pm. Tickets for this show are priced at AED 249 per person. ALADDIN AN A R A B I A N ADVENTURE:Based on the celebrated tales from the timeless collection known as One Thousand and One Nights, Aladdin An Arabian Adventure is a musical story for young visitors of all ages featuring their favourite characters from the internationally famous series. Presented by a team of six actors and musicians, the delightful ticketed show is being organized for the public for the first time and follows the story of a young street urchin from the land of

Arabia who is tricked by a wicker sorcerer into retrieving a mysterious oil lamp a lamp that contains a mystical genie. To be held from 4 to 6 October at 2:30pm and 4:30pm daily at DUCTAC Theatre, Mall of the Emirates, the show is an interactive performance and features exciting puppetry acts, illusions, upbeat music and more. Tickets for this show are priced at AED 75

per person. ISMAT APA KE NAAM:Another stage spectacle that awaits fans this Eid Al Adha is the second part of the popular play Ismat Apa Ke Naam – a fine portrayal of three captivating short stories by Ismat Khanum Chughtai, an eminent writer from India which will be presented in Dubai and the UAE for the first time. Directed by the legendary actor and director Naseeruddin Shah, the theatrical features Manoj Pahwa, Seema Pahwa and Loveleen Misra three wellknown artists from India – in their first ever solo performances in one-act plays in Dubai.Enacted in Urdu, the 120-minute ticketed show will be held on 10 and 11 October at DUCTAC Theatre, Mall of the Emirates at 6:30pm on both days. Eid in Dubai Eid Al Adha” is organized by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), and will kick off on 25 September and run until 11 October this year, featuring a range of f a m i l y - o r i e n t e d entertainment and festivalthemed experiences and activities for residents and visitors of all ages and nationalities.

the largest tourism event in Russia and the CIS and a very significant trade show for us. We got an amazing response from leading trade professionals and it was wonderful to share with them the latest developments at our hotel. The best part of the event was the special dinner we hosted for the key players. The turnout was superb clearly indicating that The Ajman Palace Hotel is top on their priority".Talking about the importance of the Russian market, Ferghal

By Qadeer Ahmad Siddiqui Dubai UAE: tihad Airways (http://www.etihad.c om), the national airline of the United Arab Emirates, will expand its African route network with the launch of a daily service to Dar es Salaam, the largest city in Tanzania. Flights between Abu Dhabi and Dar es Salaam, which commence on 1 December 2015, will be operated using Airbus A320 aircraft with 16 Business Class and 120 Economy Class seats.Dar es Salaam will be Etihad Airways’ 110th destination globally, and its 11th

said, "Russia and CIS are our key source markets generating an extraordinary number of room nights every year. Year to date, about 30 per cent of our room nights came from the Russian Federation and the CIS presence at the 20th edition of Otdykh Leisure Moscow 2014 by hosting a special dinner for leading tour operators and travel agents.Back from the exhibition, Ferghal Purcell, General Manager, The Ajman Palace Hotel, stated, "Otdykh Leisure Moscow is

ETIHAD AIRWAYS TO INCREASE PRESENCE IN AFRICA WITH LAUNCH OF NEW DAILY SERVICE TO DAR ES SALAAM Dar es Salaam will be Etihad Airways’ 110th destination globally, and its 11th destination in Africa and the Indian Ocean

Region. It is one of our most promising and fastest growing markets up by 30 per cent this year. Going by the trend, we may be looking at 50 per cent increase in business from the region by the close of 2014 when compared to 2013".The 20th edition of the International Russian Travel Market took

place this year from 16th to 19th September and attracted over 68000 visitors. OTDYKH combines all sectors of the tourism with 1500 companies exhibition from 83 countries.

ALL YOU NEED TO KNOW FOR A HEALTHY HEART

destination in Africa and the Indian Ocean. The daily schedule will offer two-way connectivity over Etihad Airways’ hub in Abu Dhabi, with convenient onward connections to 45 popular destinations across the Middle East, Europe, the Indian Subcontinent, North and Southeast Asia, and Australasia.In particular, it is anticipated that the demand for the new route will be boosted by strong flows of business and leisure travellers, as well as cargo volumes, between the East Africa region and the Indian Subcontinent and China.James Hogan, President and Chief Executive Officer of Etihad Airways, said: “Dar es Salaam is an important new route on Etihad Airways’ global network. It builds upon our existing presence in Africa, and supports the close trading relationship between the United Arab Emirates and Tanzania.The UAE is the primary trade partner of Tanzania in the GCC region. Between 2007 and 2012, trade between U A E a n d Ta n z a n i a increased by more than 350 per cent to US$761

million.Africa has one of the world’s fastest growing regional economies, and the launch of this new route also enhances access and the two-way flow of trade and tourism between the continent and key destinations across our global network, supports inbound tourism, encourages investment, and provides much needed local employment,he added.Tanzania has the sixth largest population in Africa (51 million), with over four million people living in the largest city, Dar es Salaam. The large proportion of the community consist of market traders and proprietors of small businesses whose families originated from the Middle East and Indian Subcontinent areas of the world with which the settlements of the Tanzanian coast have had long-standing trading relations.The country is also developing quickly, and currently has around US$19 billion in transport and utilities infrastructure projects being planned. China is playing a key role in financing these major projects, and is fast becoming the East African country’s leading trade partner, with trade between the two countries growing to US$3.7 billion in 2013.In 2013, Tanzania was also named one of the world’s most sought after destinations for leisure travellers, and is blessed with numerous national and international tourist attractions including Mt. Kilimanjaro, the wildlife-rich national parks of the Serengeti, and the spice island of Zanzibar.Tanzania has the second largest economy in East Africa, and Dar es Salaam provides a strategic gateway for the transportation of goods and commerce to the surrounding six land-locked countries of Zambia, Malawi, the Democratic Republic of the Congo, Uganda, Rwanda and Burundi.

By Qadeer Ahmad Siddiqui When blood flow to the brain Dubai UAE: is restricted because of fat r u l y a n a m a z i n g and cholesterol deposition in organ, the heart is the vessels of the brain, responsible for the cerebrovascular diseases delivery of oxygen to all the like strokes happen. Strokes cells in the body keeping us can cause loss of speech alive. It beats 100,000 times and paralysis.Inflammatory a day, 40 million times in a heart disease: Inflammation year and approximately 3 can occur in the heart billion times in an average muscle (myocarditis), the lifespan. According to a sac surrounding the heart study by Dubai Health (pericarditis) or in the inner Authority in 2011, it was l i n i n g o f t h e h e a r t found that one in five deaths ( e n d o c a r d i t i s ) . S u c h happens because of heart inflammations are usually disease. Another alarming viral or bacterial infections. statistic is that only 19% of Some cases can be fatal. Masdar Institute and BP Co-Sponsor Arab Dubai's population gets C A U S E S O F H E A R T Innovation Network Annual Conference in sufficient exercise putting DISEASE:The main cause Abu Dhabi them at risk for heart o f h e a r t d i s e a s e i s d i s e a s e . T h e w o r l d atherosclerosis where the Masdar Institute Faculty and Students, and THE OPENING CEREMONY OF 17TH celebrates this wondrous a r t e r i e s a r e b l o c k e d Industry Partner, to Showcase New Technologies ASIAN GAMES INCHEON 2014 WAS organ on World Heart Day on gradually with fat and at AINAC 2014 Innovation Spaces Exhibition FINALLY UNVEILED! September 29th this year. calcium deposits. Lifestyle On this occasion, Dr. habits like high intake of By Qadeer Ahmad Siddiqui o n e n v i r o n m e n t a n d By Qadeer Ahmad Siddiqui for a great length of time in Georgie Thomas, Specialist cholesterol, obesity and Dubai UAE: r e n e w a b l e e n e r g y, l i f e Dubai UAE: an effort to match its – Cardiology, at Burjeel smoking aid the clogging of asdar Institute of sciences, as well as health he opening ceremony reputation as the Official Hospital, Abu Dhabi, outlines arteries resulting in heart S c i e n c e a n d and engineering. In addition of the 17th Asian Timekeeper of the 17th a comprehensive overview disease. Prolonged periods Te c h n o l o g y, a n to the Innovation Spaces G a m e s of diseases of the heart. of stress cause blood independent, research- e x h i b i t i o n s h o w c a s i n g Incheon 2014, C O M M O N pressure to rise thereby d r i v e n g r a d u a t e - l e v e l prototypes by innovators, a which started at 6 C A R D I O V A S C U L A R causing hypertension and university focused on recruitment lounge for p.m on September DISEASESRheumatic heart eventually heart disease. a d v a n c e d e n e r g y a n d companies to help talent hunt 19, 2014 (local time) GEO PROPERTY BROKERS disease: This occurs when RISK FACTORS A family sustainable technologies, will also be part of the with the theme of heart valves have been history of heart disease or participating in one of the largest exhibition today announced that the event.Dr. Bruce W. Ferguson, “Meet the Bright damaged as an after effect of ethnicity: According to the Institute Center for Innovation Head, Masdar Institute Future of Asia”, was ‘cityscape’ in Dubai a b a c t e r i a l i n f e c t i o n Institute for Health Metrics a n d E n t r e p r e n e u r s h i p Center for Innovation and a huge success with elsewhere in the body and Evaluation more than 66 (iInnovation), in collaboration E n t r e p r e n e u r s h i p , a n d a significant number namely the throat or skin. percent of men and 60 with BP, is a co-sponsor of the P r o f e s s o r o f P r a c t i c e , of athletes, Weakened heart valves percent of women are obese Arab Innovation Network Engineering Systems and spectators, affect efficient pumping of or overweight in the UAE. Annual Conference (AINAC) Management, will be one of celebrities and oxygenated blood to other The figures were high for the 2014 in Abu four on the those involved in the p a r t s o f t h e UAE and other Arabian Gulf Dhabi.To be held judging panel G a m e s p r e p a r a t i o n Asian Games Incheon body.Hypertensive heart countries. The UAE results from 27-28 f o r t h e including Kim Young-soo, 2014. I can assure you that d i s e a s e : H i g h b l o o d include some data from September, 2014 AINnovation president of the Incheon we, both Tissot and the pressure or hypertension e x p a t r i a t e s i f n o t t h e at Rotana Yas Competition Asian Games, can can cause the heart to percentages would be Island, Abu Dhabi, 2 0 1 4 . create synergies in overwork thereby causing higher according to the the conference Participating the run-up to the disease in the form of study. The study attributes it keynote speakers teams will be events”. The opening thickened heart muscles to the notion in the region will include His given six to ceremony’s main structure or an aneurysm, or that being rotund is a sign of Excellency Sheikh Nahyan eight minutes each to present performance was a a bulge in a blood vessel. prosperity.Unhealthy habits: bin Mubarak Al-Nahyan, UAE their concepts and compete combination of Aneurysms can burst as the A World Health Organization Minister of Culture, Youth and for an award of US$2,000 for t h e a t e r, d a n c e , bulge grows particularly in s t u d y f o u n d t h a t s i x Community Development further developing their visual effects, the brain. Aneurysms can countries in the region the and Sheikh Ebrahim AL p r o j e c t s . D r. F e r g u s o n pansori (traditional occur in the aorta and its U A E , B a h r a i n , E g y p t , Khalifa, a Senior Busniness said:Our Centerbelieves that narrative singing) branches as well. Thickening Kuwait, Oman and Saudi Consultant and a co-founder technology-based startups and classical music. and stiffness of blood Arabia – are in the world's Asian Games Organizing PSY, the rapper behind of University College of formed by Masdar Institute vessels is triggered by t o p t e n c o u n t r i e s f o r Committee (IAGOC) in “Gangnam Style” graced Bahrain.The event includes students and faculty will h y p e r t e n s i o n c a u s i n g prevalence of diabetes. The attendance celebrating the the stage, performing some t h e I n n o v a t i o n S p a c e s benefit greatly from a strong arterial walls to become thick risk of heart attack is three s p e c t a c u l a r e v e n t a l l of his popular hits along with exhibition, panel discussions UAE innovation ecosystem. and rigid restricting blood times more and the risk of together.Among them was other top K-pop stars on leading and nurturing AINAC's decision to site its flow. Over time blood flow is stroke is two to four times the President of Tissot, including boy group Exo and innovation, the AINnovation international conference in completely blocked when more for diabetes sufferers. François Thiébaud who Competition, and certified Abu Dhabi provides an JYJ. c o m b i n e d w i t h h i g h The study further showed stated, “It was quite a “Asiad’s song” written by a workshops. WMS is listed as o p p o r t u n i t y f o r U A E cholesterol levels and it that close to 50 percent of magnificent show, and you renowned Korean poet Ko one on the top 100 SMEs in innovation stakeholders to results in heart attacks and diabetics died from heart were able to feel how much D u b a i b y t h e D u b a i meet and form connections Un, was performed by strokes.Ischemic heart d i s e a s e s . S m o k i n g : effort and time was invested soprano Sumi Jo in the final government, and currently that can be helpful to disease: Diseases caused According to a Dubai Health to make the show of the act, accompanied by the ranks seventh in innovation.A entrepreneurs at Masdar here occur because arteries Authority study in 2011 17.2 highest standard possible. I total of 12 entrepreneur Institute and throughout the Incheon City Choir under in the heart are blocked due percent of Dubai's residents t h i n k v i s i t o r s a n d the baton of maestro Gum teams, three from the GCC Middle East. The iInnovation to cholesterol deposition are smokers with nearly one participants as a whole Nanse region, have been selected to C e n t e r a n d B P a r e thereby reducing blood third of the population of could see and feel the future compete from the 150 sponsoring the event to help supply. This is the most Dubai are to the risk of of Asia through the events. a p p l i c a t i o n s f o r t h e make it easier for technology common type of heart smoking. Further a Ministry Likewise, Tissot has strived AINovation Competition entr e p r e n e u r s t o c a r r y disease and one of the of Health study in 2013 to be perfectly prepared for 2014. The competition will vet forward their businesses after leading causes of death. revealed that 28 percent of this edition of Asian Games ideas with themes focusing they leave the university. Cerebrovascular disease: residents under 18 smoke. azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg20)