Gabala Football Club by Yello Advertising

Constitution of corporative style

PART 1 Being valued of corporative style 1.1 Significance of corporative style 1.2 Thoughts about trade brand

1.1 Significance of corporative style Corporative style: 12th player Corporative style as a main personality for its owner in competition field is a weapon to defeat its competitors. In a result of using our corporative style will have such an ability which it will be possible for Gabala FC to affect its partners and community very strongly. It is very important to observe corporative style. If corporative style is applied up to the mark, it will be possible to get a fantastic conclusion as a great advertisement of organizations. Corporative style is the community relations project and reflects any information which organizations want to give to community. Corporative style is very useful, because company wants to make an impression on community with its advertisement, promo actions, with the means of transportation, office kits, and also with its personality. Now, we introduce you apply regulations of corporative style to use its main elements.

PART 1

Being valued of corporative style

1.2 Thoughts about trade brand The registered trade brand gives special right to differ its products from competitorâ&#x20AC;&#x2122;s analogical products. People see the same standard products and services in the business market but when they face registered trade brand, they will understand that we introduce them new registered value. If you have strong trade brand it means you have a success on your competitors because such trade brands reflect high quality image and authority. Thus, if logo of trade brand achieves success, people will accept it as concrete value and quality. Text part of trade sign (name, slogan and so on) can be written with capital and little letters (or can be used the combination of both capital and little letters), but it depends on the meaning of text. Just, defined style of writing here, must be accepted as a correct a style of writing.

PART 1

Being valued of corporative style

PART 2 Logo type and its content 2.1 Logotype- as a face of brand. Philosophy of logotype 2.2 Typographic component of logotype 2.3 Symbol component of logotype

2.1 Logotype as a brand. Philosophy of logotype Show me your logotype, I will tell your target. Gabala FC logotype is one of the selective, rare logotype which reflects nationality, modernity and antiquity. The main thing of this logotype is the shape of shield. The shield â&#x20AC;&#x201C; symbol of power, might, also reflects durability and reliability. It means that, shape of shield in logotype has own meaning. Thus, the shield in logotype were used in many world countries, include Azerbaijan for several centuries. Just, thus feature reflects that this club wants to be very famous not only in Azerbaijan, but also in the world. Crescent and eight-pointed star in the middle of logotype shows both our national symbol and show that our club wants to be as high as start and the moon. Meanwhile, crescent and blue band represents Turkic heritage and Moslem. Red represents progress and our progress will be modern and international standard. Mountains represent the place where Gabala situates, the Great Caucasus Mountains and also grenadier, power, strength, antiquity and its blue color is sighing of great Turkic ancestor. Blue and red colors were used for frame of logo, and these colors represent two symbol colors of our national flag which is sighing of Turkic heritage and modernity. Junction of these colors means the modern football club in Turkic world.

PART 2

Logo type and its content

2.2 Typographic component of logotype Typographic component of logotype has own print, it is possible to use this print in any size and we see gaps very clearly. If we do not have corporative prints on time of design, we can use resembling print. In this case, we have to ask print type from client. Typographic component is a part of symbol component.

PART 2

Logo type and its content

2.3 Symbol component of logotype Second component of logotype is symbol component. Symbol component has been created by some elements which joined each other very accurately and this accuracy is very important to use. The colors which are used in symbol are not possible to change, because it will bring the meaningless to logotype. The elements which creates symbol are following: • • • •

Frame with shield shape Crescent and eight-pointed star Mountains Name of the club and creation date

Symbol should be vertical in every where Otherwise, not only esthetic view of symbol, but also meaning load will be distorted, effect of logo will become much more diminished.

PART 2

Logo type and its content

PART 3 Mutual correlation of logotype component 3.1 Standard description of logotype 3.2 Alternative description of logotype 3.3 Logotype design â&#x20AC;&#x201C; standard description 3.4 Logotype design- alternative description 3.5 Symbol design 3.6 Logo side stock area 3.7 Rules of logotype and its elementsâ&#x20AC;&#x2122; description: yes or no

3.1 Standard description of logotype We introduce you standard description of Gabala FC logotype It is a monumental It is a strong It is a modern It is a national

PART 3

Mutual correlation of logotype component

3.2 Alternative description of logotype Alternative description of logotype has been created to use in special opportunity. While creating of alternative description of logotype, there has not been any interference in symbol for not losing its feature.

PART 3

Mutual correlation of logotype component

3.3 Construction of logotype â&#x20AC;&#x201C; standard description As we noticed, logotype consists of two elements, symbol and typographic component. During standard description, all information about placement of these elements was shown in 3.1 part but this information is not enough for exact description of logotype. Thus, if we want to describe this logotype very exactly, we will need information about width and height of each element, correlation of these elements placement.

We can see these correlations on the right description, which in defined as X. X is equal to 5/1 of height of logotype symbol. In other hand, width of logotype symbol is equal to 4 X, and height of symbol is equ 0.2x

5x 0.4x 3.2x 2.4x 2.1x

PART 3

Mutual correlation of logotype component

3.4 Construction of logotype â&#x20AC;&#x201C; alternative description There is a little difference between standard and alternative construction. Thus X number in the construction based on alternative description which is shown in 3.2 part is unchangeable but there will be changes in some correlations (concerning about typographic component). Main changes in correlations are in width of typographic component (4, 75 X) and height (0, 7 X)

0.2x

5x 0.4x 3.2x 2.4x 2.1x

0.1x 0.1x 0.7x

4.75x

PART 3

Mutual correlation of logotype component

3.5 Construction of symbol In the following description, we can see detailed construction of logotype symbol based on X and the process of its creation.

7. 8.

PART 3

Mutual correlation of logotype component

3.6 Logo side stock area While creating different type of logotype designs, it appears to place texts and description near those designs. Then, one question appears in this situation: How can we place it without causing any damages of normal logotype view? We have to define logo side stock area to solve this problem. The height of logotype symbol is considered as 5/1 in construction logotype for Gabala FC. If we substitute it with number X, this area is equaled to 1X from right, left, even top and bottom side.

PART 3

Mutual correlation of logotype component

3.7 Description rules of logotype and its elements: yes or no We can see description rules of logotype and its elements. Correct description rules have been shown with “tick” point, wrong description rules have been shown with “X” point. It is impossible to describe the logotype in 3.1 and 3.2 parts (standard and alternative description) with different forms.

PART 3

Mutual correlation of logotype component

PART 4 Corporative colors 4.1 Corporative color set 4.2 Gradient description of corporative color set 4.3 Coordinated color set for print 4.4 Use of logotype in different color background 4.5 Use of logotype in black and white color background 4.6 Means of use of corporative color: yes or no 4.7 Means of use of background color: yes or no

4.1 Corporative color set When we talk about corporative color set, it is comprehended or color which shows background in useful and useless logotype corporative set. They are following:

GRADIENT

RED GRADIENT

PANTONE

PANTONE 186C

CMYK

WEB

PANTONE BLACK C

C 0 M100 Y100 K 0

RGB

C 0 M 0 Y 0 K 100

R 237 G 28 B 36

# ED1C24

BLACK GRADIENT

R0G0B0

# 000000

part 4

Corporative colors

4.2 Gradient description of corporative color set Gradient description of corporative color set. Each color gets different view, by means of special gradient effect, comparatively. You have to give an attention to the followings when you use gradient: Gradient must be used in both logotype symbol and typographic elements entirely. It means that, it is not possible to use gradient in separate or particular parts of symbols and typographic elements. But, it is free to use gradients in other places which corporative color is applied / used. In this case, we have to give attention to claims of concrete design to use gradient.

GRADIENT

RED GRADIENT

BLACK GRADIENT

part 4

Corporative colors

4.3 Corporative color set: Pantone

PANTONE

PANTONE 186C

PANTONE BLACK C

part 4

Corporative colors

4.3 Corporative color set: CMYK

CMYK

C 0 M100 Y100 K 0

C 0 M 0 Y 0 K 100

part 4

Corporative colors

4.3 Corporative color set: RGB

RGB

R 237 G 28 B 36

R0G0B0

part 4

Corporative colors

4.3 Corporative color set: WEB

WEB

# ED1C24

# 000000

part 4

Corporative colors

4.4 Corporative monochrome color set

CMYK

C 0 M100 Y100 K 0

C 0 M 0 Y 0 K 100

part 4

Corporative colors

4.4 Corporative monochrome color set in background

CMYK

C 0 M100 Y100 K 0

C 0 M 0 Y 0 K 100

part 4

Corporative colors

4.4 Mutual use of corporative monochrome color set

CMYK

C 0 M100 Y100 K 0

C 0 M 0 Y 0 K 100

part 4

Corporative colors

4.5 Rules of use of corporative color: yes or no

part 4

Corporative colors

4.5 Rules of use of corporative color on background: yes or no

part 4

Corporative colors

Part 5 Fonts 5.1 Font of logotype 5.2 Corporative fonts

5.1 Font of logotype

GoodTimes

Bรถlmษ 5 Fonts

5.1 Font of logotype

Good Times Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

part 5 Fonts

5.2 Corporative fonts FCGabala Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz 0123456789 ABCÇDEƏFGĞHXIİJKQLMNOÖPRSŞTUÜVYZ abcçdeəfgğhxıijkqlmnoöprsştuüvyz O123456789 АБВГДЕЁЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯ абвгдеёжзийклмнопрстуфхцчшщъыьэюя 01234567890 FCGabala Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz 0123456789 ABCÇDEƏFGĞHXIİJKQLMNOÖPRSŞTUÜVYZ abcçdeəfgğhxıijkqlmnoöprsştuüvyz O123456789 АБВГДЕЁЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯ абвгдеёжзийклмнопрстуфхцчшщъыьэюя 01234567890 FCGabala Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz 0123456789 ABCÇDEƏFGĞHXIİJKQLMNOÖPRSŞTUÜVYZ abcçdeəfgğhxıijkqlmnoöprsştuüvyz O123456789 АБВГДЕЁЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬ ЭЮЯ абвгдеёжзийклмнопрстуфхцчшщъыьэюя 01234567890

part 5 Fonts

Part 6 Stationary 6.1 About stationary 6.2 Office blank: first and last page 6.3 Business card 6.4 Envelopes 6.5 Folders 6.6 Note books 6.7 Diaries 6.8 Pens and pencils 6.9 CD and DVD

6.1 About Stationary Statonary are substantial moment for office introduction. Thus, office kits are a means of advertisement in office documentation work, contact with business partners of office, contact with postoffice and contact with community. Because, visit cards, form blanks, envelopes, folders, greeting cards, note-books, diaries, pens, corporative invitations â&#x20AC;&#x201C; office kits represent logotype, slogan, address and some other corporative elements.

part 6 Stationary

6.2 Firm blank: first page There has been given design of first and last page of firm blank. Firm blank is standard A4, and it shows logotype, date, number of application, address, and design with corporative elements under address and placement of text. There is everything the same in the next page, except logotype, date, number of application.

210mm 34,8mm

15mm

17,7mm

56mm

№_______________

body text start 100mm

«____»«__________» 20___ il

297mm

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TYPEFACE: SIZE:

body text end 44.7mm Ünvan: AZ3600 Qəbələ, Azərbaycan, E.Kərimov küç. 34 Telefon.: +994 12 563-6-302, Faks.: +994 12 563-6-302 Url: www.gabalafc.az

43.3mm

TYPEFACE: FCGabala SIZE: 10 pt LEADING: 12 pt ALIGNMENT: Right COLOUR: Black

FCGabala min. 11 pt max. 14pt LEADING: min. 13.2 pt max. 16.8pt ALIGNMENT: Left COLOUR: Black

10mm

part 6 Stationary

TYPEFACE: FCGabala SIZE: 10 pt LEADING: 12 pt ALIGNMENT: Left COLOUR: Black

6.2 Firm blank: the next pages The design for the next pages of blank has been shown here. Firm blank is a standard A4, and all elements were placed in the next page except logotype, date and page number.

210mm 34,8mm

15mm

body text start

17,7mm

297mm

Bo. Namus doloratum ullabor amus senimo occata debit, qui doloreri blaut doluptae cuptatur si officidus, voloreped ut velibus evenditasped quuntem et, sanduci enimporite qui dolecus pa as que eum nem voluptatem hillandem eatate preperupti dolorio ssitatiae deremqu iatate non pratur rehendandus et, volupta tiaerspiciis aut ad ut hic tem doloriae volore vellupt atecaboremo maximo et voluptas enis quam lab int re eiur? Acest, nonsequatem delestiur, cus aute con pe voluptate la por si ut ulliquo dignim fuga. Ucipsanducid eroriae et facia conet archil magnisit et, invendent ommo mo et et id ulpa vellab idendit, est maio venditatem quatemporem consequam sam fugit omnis qui que a aut diti non culliqu amende consequo qui aliberum fugiasimeni aligend erernatquid ut a aut odis ene omnihiciis deniam, venda necatem porrupt ationet et modi sit faccullit quias exerumHarchictem dem quo bla pelibus, atumquo quam enducienis doloressimod ea quis aspiet aut landis aute idellab int aut officiur? Adit aut estis nobit et plibus dolupta nis am sandaestium iditaturerum aut fugit ea seque anducium eos ari autem eaturio ommolor emperibus. Reped quam faccum, simagnis autas magnimi, solorias accupiti oditatur? Lit, esequatio. Piendi acearitiam volupta ssimill Bo. Namus doloratum ullabor amus senimo occata debit, qui doloreri blaut doluptae cuptatur si officidus, voloreped ut velibus evenditasped quuntem et, sanduci enimporite qui dolecus pa as que eum nem voluptatem hillandem eatate preperupti dolorio ssitatiae deremqu iatate non pratur rehendandus et, volupta tiaerspiciis aut ad ut hic tem doloriae volore vellupt atecaboremo maximo et voluptas enis quam lab int re eiur? Acest, nonsequatem delestiur, cus aute con pe voluptate la por si ut ulliquo dignim fuga. Ucipsanducid eroriae et facia conet archil magnisit et, invendent ommo mo et et id ulpa vellab idendit, est maio venditatem quatemporem consequam sam fugit omnis qui que a aut diti non culliqu amende consequo qui aliberum fugiasimeni aligend erernatquid ut a aut odis ene omnihiciis deniam, venda necatem porrupt ationet et modi sit faccullit quias exerumHarchictem dem quo bla pelibus, atumquo quam enducienis doloressimod ea quis aspiet aut landis aute idellab int aut officiur? Adit aut estis nobit et plibus dolupta nis am sandaestium iditaturerum aut fugit ea seque anducium eos ari autem eaturio ommolor emperibus. Reped quam faccum, simagnis autas magnimi, solorias accupiti oditatur? Lit, esequatio. Piendi acearitiam volupta ssimillBo. Namus doloratum ullabor amus senimo occata debit, qui doloreri blaut doluptae cuptatur si officidus, voloreped ut velibus evenditasped quuntem et, sanduci enimporite TYPEFACE: SIZE:

body text end 44.7mm Ünvan: AZ3600 Qəbələ, Azərbaycan, E.Kərimov küç. 34 Telefon.: +994 12 563-6-302, Faks.: +994 12 563-6-302 Url: www.gabalafc.az

43.3mm

FCGabala min. 11 pt max. 14pt LEADING: min. 13.2 pt max. 16.8pt ALIGNMENT: Left COLOUR: Black

10mm

part 6 Stationary

TYPEFACE: FCGabala SIZE: 10 pt LEADING: 12 pt ALIGNMENT: Left COLOUR: Black

6.3 Business card We can see the detailed structure of business card. We can see logotype of Gabala FC, name and surname of card owner, position, contact details, address on this card, and even length, size, alignment were shown on the card.

13mm

11.1mm 21.2mm

Ad Soyad

Vəzifə

5.5mm Ünvan: AZ3600 Qəbələ, Azərbaycan,E.Kərimov küç. 34 Telefon.: +994 12 123-4-567 Faks.: +994 12 123-4-567 Mobil: +994 12 123-4-567 E-mail: name@gabalafc.az Url: www.gabalafc.az

54mm 21.2mm

Ünvan: AZ3600 Qəbələ, Azərbaycan,E.Kərimov küç. 34 Telefon.: +994 12 123-4-567 Faks.: +994 12 123-4-567 Mobil: +994 12 123-4-567 E-mail: name@gabalafc.az Url: www.gabalafc.az

TYPEFACE:

FCGabala Bold

SIZE:

13.2 pt

ALIGNMENT: Right COLOUR:

11.6mm

Black

6mm 84mm

part 6 Stationary

TYPEFACE:

FCGabala Regular

SIZE:

6 pt

LEADING:

7.2 pt

TYPEFACE:

FCGabala Bold

SIZE:

7.1 pt

ALIGNMENT: Left

ALIGNMENT: Right

COLOUR:

Black

6.4 Envelopes Corporative envelope design, placement of logotype and address of Gabala FC

12x

2x 5x

4x 1x

Ünvan: AZ3600 Qəbələ, Azərbaycan, E.Kərimov küç. 34 Telefon.: +994 12 563-6-302, Faks.: +994 12 563-6-302 Url: www.gabalafc.az

TYPEFACE: SIZE: LEADING: ALIGNMENT: COLOUR:

Ünvan: AZ3600 Qəbələ, Azərbaycan, E.Kərimov küç. 34 Telefon.: +994 12 563-6-302, Faks.: +994 12 563-6-302 Url: www.gabalafc.az

TYPEFACE: SIZE: LEADING: ALIGNMENT: COLOUR:

part 6 Stationary

FCGabala Regular 7 pt 8.4 pt Left White

FCGabala Regular 14.5 pt 17.4 pt Left White

6.5 Folder We can see corporative folder, placement of Gabala FC logotype and address on this folder. And also, we see special place for firm blank and visit card on the right description.

Ad Soyad

Ünvan: AZ3600 Qəbələ, Azərbaycan,E.Kərimov küç. 34 Telefon.: +994 12 123-4-567 Faks.: +994 12 123-4-567 Mobil: +994 12 123-4-567 E-mail: name@gabalafc.az Url: www.gabalafc.az

Vəzifə

Ünvan: AZ3600 Qəbələ, Azərbaycan, E.Kərimov küç. 34 Telefon.: +994 12 563-6-302, Faks.: +994 12 563-6-302 Url: www.gabalafc.az

part 6 Stationary

6.5 Achieve folder

part 6 Stationary

6.6 Note books

part 6 Stationary

6.6 Coach note book

part 6 Stationary

6.7 Diary

part 6 Stationary

6.8 Pen and pencil there is an example of corporative design on pen and pencil

part 6 Stationary

6.9 CD and DVD

part 6 Stationary

Part 7 Print materials 7.1 Poster 7.2 Billboard 7.3 Tickets for game 7.4 Calendars 7.5 Card for team staff 7.6 Card for constant fans

7.1 Poster

AZƏRBAYCANIN FƏXRI

Bölmə 7 Print materials

7.2 Billboard

Bรถlmษ 7 Print materials

7.3 Tickets for game

UNIBANK

UNIBANK PREMYER LIQASI

PREMYER LIQASI

XXI TUR

XXI TUR GİRİŞ QAPISI: 2 SEKTOR: 3

GİRİŞ QAPISI: 2 SEKTOR: 3

FK QƏBƏLƏ VS FK QARABAĞ

QƏBƏLƏ ŞƏHƏR STADİONU TARIX: BAZAR GÜNÜ, 21 AVQUST, 2010

FK QƏBƏLƏ

SAAT: 21:00

FK QARABAĞ

QƏBƏLƏ ŞƏHƏR STADİONU 21AVQUST2010

WWW.GABALAFC.AZ

SEKTOR

1 2 3 5 6 7

000001

GİRİŞ QAPISI

1 2 3 5 6 7

UNIBANK

UNIBANK PREMYER LIQASI

PREMYER LIQASI

XXI TUR

XXI TUR GİRİŞ QAPISI: 2 SEKTOR: 3

GİRİŞ QAPISI: 2 SEKTOR: 3

FK QƏBƏLƏ VS FK QARABAĞ

QƏBƏLƏ ŞƏHƏR STADİONU TARIX: BAZAR GÜNÜ, 21 AVQUST, 2010

SAAT: 21:00

21AVQUST2010

Bölmə 7 Print materials

WWW.GABALAFC.AZ

SEKTOR

1 2 3 5 6 7

000001

GİRİŞ QAPISI

1 2 3 5 6 7

7.4 Calendar for table

BĂślmÉ&#x2122; 7 Print materials

7.4 Calendar for wall

BĂślmÉ&#x2122; 7 Print materials

7.5 Card for team staff

Bรถlmษ 7 Print materials

7.6 Card for constant fans

FANCARD Name Surname

00001

Bรถlmษ 7 Print materials

Parts 8 Promo materials 8.1 Mug 8.2 Clock and watch 8.3 Scarves 8.4 Bag 8.5 Cap 8.6 T-shirts for fans 8.7 Flags 8.8 Paper and plastic bags 8.9 USB (flash drive) 8.10 Keep-handed 8.11 Badge 8.12 Vimpel

8.1 Mug

part8

Promo materials

8.2 Clock and watch

part8

Promo materials

8.3 Scarves

part8

Promo materials

8.4 Bag

part8

Promo materials

8.5 Cap

part8

Promo materials

8.5 Cap

part8

Promo materials

8.5 Cap

part8

Promo materials

8.6 T-shirts for fans

part8

Promo materials

8.7 Flags

part8

Promo materials

8.7 Flags

part8

Promo materials

8.7 Flags

part8

Promo materials

8.8 Paper and plastic bags

part8

Promo materials

8.9 USB (flash drive)

part8

Promo materials

8.10 Keep-handed

part8

Promo materials

8.11 Badge

part8

Promo materials

8.12 V覺mpel

part8

Promo materials

Part 9 Clothes for team staff 9.1 Clothes for visit games 9.2 Clothes for home games

9.1 Clothes for visit games

SPONSOR

Part 9

Clothes for team staff

9.1 Clothes for visit games

SPONSOR

Part 9

Clothes for team staff

9.2 Clothes for home games

SPONSOR

Part 9

Clothes for team staff

Part 10 Means of transportation 10.1 bus 10.2 Car

10.1 Bus

part 10

Means of transportation

10.2 car

part 10

Means of transportation

Baku 2010