Azhim Firdaus Graphic Standard Manual
MMXIV
“The energy of the mind is the essence of life.� - Aristotle (384 - 322 BC)
Part One
Emblem
T
he Azhim Firdaus logo is designed by Yasmin Nadhirasari (http://cargocollective.com/ nadhirasari), a good friend of Azhim himself. The concept was thoroughly built by both Azhim and Yasmin. It incorporates the elements of the Jewish Kabbalah Tree of Life, which was later modified and designed as if it was based on the letters A and F. The logo represents Azhim’s deep interests in spirituality and religions. There was no intention of altering the meaning of the diagram it is based on. It does not portray any kind of symbolism and is not affiliated with any institution or movement.
I. Azhim Firdaus Logo
II. Kabbalah Tree of Life
Part Two
Permitted & Forbidden
T
he Azhim Firdaus logo can not be modified in any way. It can not be distorted, stretched, squashed or altered. Violation to these rules could lead into problems such as, unrecognizable logo to misconceptionof the brand. Placing an object that disturbs the exclusion zone is also strongly unadvised. The graph below shows the first three colors that are used for the logo and an additional color for the branding
C: 1 M: 19 Y: 100 K: 0
C: 75 M: 65 Y: 60 K: 80
I. Logo and branding colors
C: 0 M: 0 Y: 0 K: 0
C: 59 M: 0 Y: 22 K: 0
II. Additional branding color
III. Exclusion zone: a = 50 mm
Part Three
Script
T
ypography is an essential aspect of the branding of Azhim Firdaus. Serif fonts are used to represent the identity, and two of these typefaces are the only fonts that are used. Mermaid is used for titles and Neuton is used for body text.
abcdefghijklmnopq rstuvwxyz ABCDEFGHIJKLMN OPQRSTUVWXYZ I. Mermaid
abcdefghijklmnopqrstu vwxyz ABCDEFGHIJKLMNOP QRSTUVWXYZ II. Neuton
Part Four
Ornaments
A
zhim draws inspiration from Arabesque-style patterns that are often displayed in mosques, so he has designed a pattern that may be used for several applications. This pattern works best with low opacity when it is placed behind another element, or it can serve as a background of a design. Another ornament that Azhim has designed is influenced by the art deco movement. It is a golden square with geometrical objects placed on each sides. This design may serve as borders for applications such as letterheads, envelopes, etc.
I. Pattern
II. Border sample
Part Five
Applications
I. Letterhead
II. Envelope
III. Business card
IV. Mug
V. Shopping bag
VI. Stationary set