Overview Logo Anatomy Safe Area Logo Size Do’s! Don’ts! Typography Colors!! Shop Contact
Table of Content
4 5 6 7 8 9 10 12 13 18
Overview Once upon a time, a beautiful queen was born out of a duck’s egg that was found at a random river. Just kidding, but yeah, KIM is a graphic designer living in the bustling city of Jakarta, Indonesia. She has a wonderful fascination towards Japanese visual arts culture. It is obvious to trace the inspiration behind KIM’s logo if you spent your childhood watching Dragonball, Digimon or such animes with typefaces that have pointy edges and outer-borders that accompany them.
4
Handlettering as primary element
White inner space used for gradient versions of the logo.
Outer stroke
Logo Anatomy
Safe Area
You wouldn’t want KIM”s logo to be placed too near to any other element in a design so that the wonderful KIM would not be distracted by any other company logo or objects, so please refer to the diagram on the right for the calculation of the logo’s safe area. 6
Logo Size
x: 2.6 cm y: 2.49 cm
KIM’s logo may not be too small so there is a minimum size guideline for you to follow. Please refer to the diagram on the left. 7
Do’s!
KIM certainly loves colors, so you have the freedom to change the gradient of the inner part of the logo. What you have to remember is that the the gradient will only consisnt of two colors from the same hue and the border (the outer part) has to be a solid, darker color. 8
Since KIM’s logo development has gone through a number of thoughtful and conceptual processes, it is best not to modify it. However, if it is very much needed, KIM’s logo can be simplified by just having one color, but the inner white space has to be deleted.
Don’ts!
It is crucial to have KIM’s logo fit the color of the background it is being placed on, so please be mindful of the colors you pick.
9
STATIC REGULAR Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 JUICE BOLD Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890
Typography These fonts represent the youth spirit that KIM possesses so don’t you dare use an ugly or silly looking typeface in the name of this company. STATIC regular is used for body text and JUICE bold is used for titles.
11
Colors!!
KIM ain’t strict about colors so that’s something to be relieved about! But there are certain colors that definitely represent the company, so let’s take a look at them.
R: 182 C: 34 PANTONE: G: 206 M: 3 380 C B: 35 Y: 100 K: 0
12
R: 52 C: 67 PANTONE: G: 179 M: 10 298 C B: 231 Y: 0 K: 0
R: 241 C: 8 PANTONE: G: 231 M: 1 394 C B: 60 Y: 88 K: 0
R: 233 C: 3 PANTONE: G: 67 M: 89 179 C B: 67 Y: 76 K: 0
R: 233 C: 2 PANTONE: G: 65 M: 89 205 C B: 123 Y: 25 K: 0
Another awesome fact you ought to know about KIM is that she owns a stationary shop at her headquarters and she has collaborated with a couple of cool brands for cool products. That’s wassup!
Shop
iPhone 5 case ($10)
Leather stationary case ($12) 13
14
Left - right: Swatch ($40), Snapback hat ($28), Spray paint ($12) Bottom: Leather wallet ($26)
Beats by KIM headphones ($180)
15
Surface To Air x KIM leather jacket ($1200)
16
Stationary set (not for sale) 17
KIM currently works at her own design agency at Menteng, Central Jakarta. She mostly does branding, advertisement and animation works. For inquiries please contact kimgiovanni@kimdesign.com
Contact
Jl.Menteng Raya No.29 Central Jakarta 10350 (021)-3125091