Desert Design Magazine - Spring/Summer 2023

THE IMPACT OF ARTIFICIAL INTELLIGENCE

What is the future of design? What will the interior design industry look like in ten years? This issue will highlight how Artificial Intelligence (AI) and the ongoing evolution of technology will impact the design industry.

As an interior designer in the course of my career, I have seen a significant amount of change in the way we do business, as well as the way our vendors work with the trade.

I was in my final year of school at the Art Institute of San Diego, when the 2008 collapse happened. It was a challenging time for those both in the design industry, and those preparing to enter it, as the industry seemed unstable and there didn’t seem to be a clear path to starting your career in design at the time.

Through the last decade, we have witnessed a rebirth of our field. Myriad technological advances, the explosion of social media, manufacturers expanding their client base to include the retail consumer, and supply chain challenges have all forced us to evolve. Without continual evolution and growth, our businesses would have ceased to be relevant.

As we continue to face an ever-changing landscape, our opportunities are only limited by our creativity. We have a whole new generation of potential clients to service with unique design challenges to solve from reducing our carbon footprint, sustainable design, universal design and aging in place. Just as social media had a major impact on our ability to advertise our services and connect with our target audience, AI will forever change the way we do business. We are on the forefront of a new frontier, where these continually developed technologies have the ability to revolutionize our profession.

How we grow with this new technology will dictate how we define our role within the design industry. I encourage everyone to step outside their comfort zone and explore a new aspect to incorporate into your business. We will need to continually adapt to an ever-changing marketplace as the progression of AI into our industry affects our ability to serve our clients.

JUNE

June 29th

Happy Hour with Oasis Luxury Smart Homes

5:30 PM – 8:00 PM

7255 East Adobe Drive, Ste 115 / Scottsdale

JULY

July 20th

Chapter Meeting at CMF Floors

5:30 PM – 8:00 PM

3150 N San Marcos Pl / Chandler

AUGUST

August 3rd

Happy Hour at Monterrey Tile

225 W Baseline Road / Gilbert

5:30 PM – 8:00 PM

August 19th

Design Excellence Awards 2023 –Through the Looking Glass Gala

5:00 PM – 10:00 PM

Westin Kierland / Scottsdale

SEPTEMBER

September 15th

Crossing Palettes Fundraiser

6 PM - 9 PM

Scottsdale Stadium / Scottsdale

September 21st

Chapter Meeting at Central Arizona Reserve

5:30 PM – 8:00 PM

15550 N Greenway Hayden Loop Ste 103 / Scottsdale

LAURI HOWELL, Allied ASID Arizona North Chapter President

September 29th

Lunch + Learn at Norwood Furniture

11:30 AM - 1 PM

216 N Gilbert Rd / Gilbert

Photo:

2023– 2024 BOARD OF DIRECTORS

President LAURI HOWELL Allied ASID president@azn.asid.org

Lauri has been an interior designer for more than fifteen years. She has degrees in both communications from CSU, and interior design from the Art Institute of San Diego. Lauri believes in giving back to the community working with Habitat for Human, Rady Children’s Hospital San Diego, and the Ronald McDonald House.

Finance Director WANDA FREDERICK ASID finance@azn.asid.org

Wanda is a woman on a mission. After a successful career in the aerospace and automotive industries, a transfer into the Valley in the late 90s generated an opportunity to follow her passion, change career paths, and establish Frederick Interiors in 2001.

Director at Large & Industry Partner Liaison

NICOLE BURKE Industry Partner Rep at-large@azn.asid.org

Nicole Burke is the A&D Representative at Solstice Stone, delivering innovative natural stone and tile solutions to her clients.  While earning her B.A. from NYU, Nicole spent a year abroad in Shanghai, China finding inspiration in its architectural traditions and modern innovations.

Communications Director SUSAN SOLLIDAY ASID

communications@azn.asid.org

Susan holds a B.S. in Business Management, and design degree and professional certification from Phoenix College and Scottsdale Community College. She is a past President of the Arizona North Chapter of ASID, LEED Green Associate, and NCIDQ certified. Susan unites her expertise as a certified designer and luxury real estate advisor to curate homes for discerning clientele.

Professional Development Director

JESSICA ARBURN

Allied ASID professionaldevelopment@azn.asid.org

Jessica has been an interior designer for the past 13 years and is the current owner of Jessica Leigh Design, LLC. She holds a degree in both sociology and interior design.

Membership Director

JULE FAZZ Industry Partner Rep, membership@azn.asid.org

Jule loves to focus on today and her current inspirations. Her hobbies includes off-road racing, hiking, board games, and live music. Jule has worked in the design industry for over thirty years, and is looking forward to bringing her creativity to our team and meeting like-minded people in the Industry.

Student Representative to the Board

BETH COCHRAN Student ASID studentrep@azn.asid.org

Beth is the creative behind the interior design company Piper Republic. Prior to Piper Republic, she owned a PR and content marketing agency for 14 years. Beth also mentors startups with SEED SPOT and Galvanize.

Chapter Administrator

CHRISTINA KOLOKOTRONI info@azn.asid.org

Christina Kolokotroni has been a wonderful additional to our team, and we are fortunate to have her as she also works with other ASID Chapters. Christina brings a depth of knowledge and industry-specific skills to the role. If she can help you in any way, please feel free to contact her.

ASID ARIZONA NORTH CHAPTER

PO Box 36795 Phoenix AZ 85067 602.569.8916

Info@azn.asid.org

www.azn.asid.org

Editorial Staff

EDITOR

PAIGE LEWIS, Allied ASID

ASSISTANT EDITOR

JANET JACKSON, Allied ASID

PROOFREADERS

JEWELL BLAIR, Allied ASID

BETH COCHRAN, Student ASID

MIRANDA GWILLIAM, Industry Partner Rep DEB RITCHIE, Volunteer

ART DIRECTOR

LINDA LONGMIRE

ADVERTISING SALES

RICK EMRICH, Marketing Rep for ASID Arizona North Chapter 602.540.9281

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Submit Date: September 15

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Submit to: administrator@azn.asid.org

Topic: Design Excellence Awards

2023 Community Outreach

Crossing Palettes & The Phoenix Dream Center

Our Charity for the 2022- 2023 term is the Phoenix Dream Center. This organization supports our local community in a number of different ways, from working the streets to rescuing victims of human trafficking, to aiding law enforcement, and creating awareness.

In addition to their ongoing efforts to stop human trafficking and offering housing to both addiction recovery individuals free of charge, there are a series of programs they have created to help the community at large. From ending childhood hunger and assisting homeless families, to creating a life recovery program to help those battling addiction, there is career training, a job placement program, and an internship program to help educate and create tomorrow’s leaders.

We are proud to have partnered with this non-profit and look forward to producing two beneficial events to raise funds and awareness for their organization.

Our biggest fundraiser of this year is Crossing Palettes, and will take place Friday, September 15th at the Scottsdale Stadium. This event will showcase eight design teams, and eight chefs that have been paired up to create their own pop-up restaurant. It is an opportunity for participating designers to share their creative visions within a 10’ x 15’ vignette, and the chefs to share their unique and innovative cuisine. This event will also feature live entertainment, a wine pull and a silent auction. Tickets are now on sale with proceeds benefitting the Dream Center of Phoenix. Tickets are available to the community at large and we look forward to sharing this fun evening with everyone. Follow this link to purchase tickets: https://tinyurl.com/Crossing-Palettes

In addition to Crossing Palettes, we are currently coordinating an auxiliary event called Squandinero. This event is a great opportunity to donate anything that has been taking up space in your garage, storage unit, showroom, or warehouse that you cannot use. From cabinets, plumbing fixtures, to specialty furnishings, linens, and accessories, we will utilize these pieces for our one-of-a-kind designer sale. Final details on date and time of this designer sale will be published soon. In the meantime, if you have any items you wish to donate, please contact our Chapter Administrator, Christina, at info@ azn.asid.org

Our team looks forward to two successful events while supporting and highlighting the Phoenix Dream Center and all of their wonderful contributions and support of our local community.

JAN Ferguson + Dacor

The start of a new year kicked off in grand style at the Scottsdale Ferguson + Dacor Showroom. In the plumbing and appliance showroom we were treated to a tasty array of fresh seafood and culinary delights. Attendees mingled throughout the space discovering the newest products and catching up with one another after the holidays.

We moved to the Ferguson lighting gallery for the presentation and were treated to a KBIS first-look presentation from Shannon Ratcliffe, who is an industry expert on getting published from her many years as a design magazine editor. Shannon presented a helpful guide of the do’s and don’ts of getting your projects published, and tips to navigate the waters in a competitive media industry. Jule Fazz, ASID Membership Director, completed the evening with a student-focused raffle of school supplies to support our ASID student members in the new school year.

Nicole and Ray from Ferguson + Dacor were wonderful hosts.

FEB Solstice Stone

Our February 2023 Chapter meeting, hosted at the Solstice Stone showroom in Scottsdale, featured a unique non-profit named Pen + Napkin. Originally featured at the 2022 ASID Gather Conference in Miami, Catie Bouchard, Founder and CEO, shared her story, the valuable work performed by her team, and how our members can get involved.

Prior to the presentation, Stephanie from Arto introduced Solstice Stone’s new Arto line, Clara. Arto handcrafted tile and brick products are created from locally sourced materials. This new line features the colorful work of Brooklyn-based artist Allison Eden and includes candy-bright glazes, and brilliant mosaics. Attendees were treated to a fun sample bar of the Clara tiles, with the opportunity to take as many tiles as they wished in an organic tote bag provided by Solstice Stone.

Our members were then introduced to the story of Pen + Napkin and the impact the organization has in the communities they touch. Pen + Napkin exists to help survivors of domestic violence, veterans and foster children who have aged out of the foster care system, transition from homelessness into fully furnished homes. Catie shared that families and individuals transitioning into an empty home are more likely to return to the street. However, with a fully furnished home and supportive resources, her team has witnessed an incredible success in ending the cycle of homelessness for these individuals and families.

Catie shared with the audience the seven key components to designing with intention and creating a positive impact in our community. She has found that it is easy for designers to struggle with burnout and become creatively stuck. Through the art of giving back, and the freedom and joy these projects bring, designers can fall back in love with design and rejuvenate their creative spirit. Catie encouraged our members to find projects in their own areas and offered the help and support of the Pen + Napkin team to navigate the process.

We thank Solstice Stone for being gracious hosts, and to Catie and the team at Pen + Napkin for their time and providing a blueprint to start our own community support projects. We are truly inspired to make a difference.

MAR

Expressions Home

The Industry Partner host for our March 2023 Chapter meeting was Expressions Home in Scottsdale. We were treated to a full array of delicious food and beverages. This meeting was special as our speaker for the evening, Alan Siegel, Esq., Hon. FASID, has over forty years of legal experience within the design and architecture industry. Through his career he has represented the interests of interior designers, product designers, and industry resources. In conjunction with ASID, Alan has served as the national legal counsel to ASID and is the author of the ASID interior design contract forms.

During his robust presentation, Alan reviewed simple and beneficial information to integrate into our businesses. From advice on protecting yourself from being liable in specific situations, to discussing how to deal with angry clients, as well as important clauses to add to a design contract. Everything was clear, concise and easy to execute.

It was such a wonderful experience learning from someone with such vast knowledge of the law in our industry. Alan was kind enough to extend his contact information to our Chapter should anyone have a legal question they wish to have answered. For those who were not able to attend the presentation, he has also provided an overview in article form titled "36 Do’s & Don’ts of Interior Design" for us to use as a reference.

The evening ended with Expressions Home providing raffle prizes to two lucky winners. Kohler graciously donated a Kohler Moxie Shower Head, and JennAir donated a Kitchen Aid Hand Mixer. Congratulations to the raffle winners. A big thank you to Expressions Home for being such a welcoming host, and to Alan Siegel, Esq., Hon. FASID for donating his time to our Chapter.

APR Scottsdale Design Center

Our April 2023 Chapter meeting was hosted by the Scottsdale Design Center which includes the showrooms of several industry partner members such as Alyshaan Fine Rugs, Sherwin Williams, Arizona Appliance & Home, and Italian Design Concepts. Those who attended this unique chapter meeting had a VIP tour of these showrooms lead by Alyshaan Fine Rugs representatives Sameer Aslam and Josh Kraak. Sameer and Josh introduced us to the teams at each of these showrooms and highlighted their services and products. In addition, we received a first look at the new Design Lounge our Diamond Sponsor Alyshaan Fine Rugs created and made available to ASID Designers for meetings, remote work, or client presentations. If you are interested in utilizing this space, reach out to any team member at Alyshaan Fine Rugs to reserve a time.

After the tour, we were treated to two guest speakers who discussed the topic of sustainability. Our first presenter was Chuck Warshaver from Stardust Building Supplies, a non-profit organization dedicated to keeping usable design materials out of landfills. Chuck discussed how Stardust will remove reusable materials and fixtures from buildings and resell the materials at their two locations. These materials can be anything from cabinetry to windows, woodwork, appliances, and much more. If you are working on a project and would like to have building materials removed and repurposed, visit the Stardust website at www. stardustbuilding.org/items-we-accept/ to find out how you can donate these items.

Our second speaker of the evening was Phillip Raub, CEO of Model No, an innovative company that is paving the way with a new way to manufacture furniture. Their unique and modern pieces are 3D printed using plant-based materials and produced only upon order. Using 3D printing and digital manufacturing, this type of product reduces waste by approximately 90% and cuts carbon emissions more than 50% compared to traditional furniture manufacturing. Their on-demand strategy allows Model No to hold no inventory, they ship throughout the United States, and their manufacturing facility operates 100% on wind and solar energy.

We appreciate all of our industry partners at Scottsdale Design Center for staying open late to host our April event, as well as our speakers that provided beneficial information on how we can integrate a few easy sustainable practices into our projects. Thank you to the team at Alyshaan for coordinating this evening, as well as making a beautiful, welcoming new space for our members to utilize for their businesses. continued on page 14

continued on page 14

We look forward to the work ahead to create a more sustainable Arizona through community and legislative advocacy. Although we’re in the early stages of this work, there are ways you can get involved today!

https://stardustbuilding.org/items-we-accept/

Chuck Warshaver

Cell: 617-803-0890

Website: https://stardustbuilding.org/

3D model of Model No's latest chairs

Acclaimed for exquisite design and an industry-exclusive gas burner with precision heat controls, the Monogram Professional Range is redefining luxury appliances one detail at a time.

Elevate Everything.

Pella Windows & Doors Lunch and Learn

Design and Specify Luxury Custom Windows

Our March 2023 Lunch and Learn event was hosted by Pella Windows & Doors at their showroom in Scottsdale. Our speaker for this event was Geoffrey Cox, an architectural consultant.

Geoffrey explained the important details of specifying luxury windows and shared unique experiences to enable the audience to understand the intricacies in this important component of design. It was fascinating to learn the many different types of windows and doors available to address unique design requirements. As we all know, just as important as specifying the appropriate product, having the right installer will affect the success of any project. Geoffrey shared the fundamentals of the installation process to ensure the audience had a basic understanding of what is involved.

Geoffrey and the Pella Window and Doors team engaged the audience and truly demonstrated the importance of having knowledgeable, experienced experts as resources to support our members for any level of project.

We are grateful to Pella for hosting our chapter!

KBIS & Las Vegas Market Recap

Earlier this year, designers from across the country had the opportunity to experience Las Vegas Market, KBIS, IBS, and Surfaces all within the same week. The overlapping trends that were showcased through these shows were color, texture and unique applications of material. Here is a recap of the trends we saw at Las Vegas Market and KBIS, along with some visual inspiration.

Las Vegas Market: Market provided a beautiful array of colors. Most prevalent were saturated colors of orange, yellow, and pink. Metallics were still at the forefront as was neon lighting in a variety of fun applications. Many showrooms also integrated natural or nature inspired elements into their product lines and showcased vignettes.

KBIS: We saw color in a wide range of applications through appliances, plumbing fixtures, and countertops.

A big hit was the display by Kohler with their blast-from-the-past colored fixtures and botanical garden theme.

Color was prevalent with a number of vendors including outdoor cooking stations, and appliance companies offering products with a number of customization options. Color was highlighted in a few quartz offerings as well as showcased by Compac, that was displaying their purple, blue, green and gold options to specify.

Organic forms integrated into many different products such as countertops, faucets, soaking tubs and sinks. The soft lines of these pieces provided a new take on old classics.

Cambria showcased a unique booth with vignettes highlighting their backlit quartz slabs, a slab that was stippled from a laser power wash technique, and a slab that was channeled to provide dimension and texture.

Metallics, especially titanium, were prevalent in many different applications. From appliance hardware showcased by Monogram to bathroom fixtures and sinks as well as blackened steel panels, this metal has made its way to the forefront and is the current trendsetter.

Why the design community needs more information and inspiration

“The business of design can be a lonely proposition. While we may spend our days surrounded by our creative colleagues and design partners, at the end of the day when your team goes home and the job site settles, thousands of design entrepreneurs are faced with the business side of design. A prospect that can sometimes feel overwhelming and intimidating”.

Rick Campos knows this story well. He championed his own southern California based interior design business from 2007 to 2012 and then joined a notable design firm for another six years as a design associate and director of business development. All the while, Rick was constantly seeking business resources and continued education specific to the business of design and discovered a void in the industry in desperate need of attention.

In 2017, Rick discovered podcasting on a flight to Italy. A friend and colleague downloaded the hottest podcast of the moment “Dirty John” on his iPhone for him. He was hooked. After binging every episode he quickly scoured the search feature for “business of design” where he discovered A Well Designed Business, a podcast

dedicated to the growth and development of the interior design business model. He consumed dozens of episodes and immediately began to apply the lessons learned to his own life and business practices with great success. It was just the resource he’d been looking for and he shared it with every design business owner he knew. Relatable content and advice specific to the business of design every week at the press of a button. He couldn’t get enough of it.

In 2018, after over 10 years of high-end luxury interior design, Rick was faced with the opportunity for reinvention. He handed in his measuring tape, bought a microphone, and began recording insightful conversations with fellow design professionals about life and the business of design. On a mission to help further fill the void of information and inspiration for design entrepreneurs, the Design Biz Survival Guide podcast was born.

“I didn’t have a clue where to begin. There was about as little information out there about how to launch a podcast as there was about how to run a successful interior design business. I Googled and YouTubed my way through the learning process and convinced my closest and long-time designer friends to endure my learning curve and share their design journey for the world to hear.”

When Rick finally learned how to read his analytics, he discovered that the podcast was being consumed domestically and abroad. Direct messages on social media filled his inbox with thanks for sharing such real conversations and thought-provoking advice with the design community.

“Our design community needs more information about how to scale a design business, how to face the fear of finances, and how to overcome the many obstacles that design entrepreneurs are faced with on a regular basis. I’m thrilled to feature conversations with design professionals who have been in the business for decades as well as designers who are just launching their design business and every phase in between. Every episode informs and inspires a unique and individual group of design professionals. As long as there is a need, I’ll continue the conversation.”

The Design Biz Survival Guide podcast has quickly scaled to a full-blown community platform and Rick now spends his days coaching and consulting with design professionals to help them build better and more profitable businesses. He produces networking and learning opportunities for designers, moderates panel discussions, produces team building experiences, and hosts 24 designers annually for his signature two-day destination course, Design Biz Retreat, where attendees learn business and personal development skills and connect with like-minded entrepreneurs.

Rick is a past president of the Orange County Chapter of ASID and currently serves on the leadership team for NKBA Southern California as the communications chair. You can listen to the podcast on your favorite podcast platform or direct on the website designbizsurvivalguide.com where you can also learn more about the many programs and services available to support your interior design business.

Elevating Interior Design in Arizona

Popular TV shows have shone a spotlight on the design of homes giving interior design the appearance of being a quick, simple, and stress-free profession. When these renovations are revealed after a weekend of work by seemingly well-rested designers with great hair to insanely happy clients that can afford anything, it sends a somewhat inaccurate message about the profession. To anyone “with an eye for design” who is wanting to switch careers or is contemplating what to do “when they grow up,” why wouldn’t interior design be the perfect choice? continued on page 22

We all know why. TV does this to all professions – it only shows the good parts. Even reality TV goes through editing. It is after all, advertising. Less marketed is the design of commercial interior spaces that require expertise, knowledge, and skill as outlined by building and life safety codes, as well as accessibility standards. The design aims to safeguard the health, safety, and welfare of its users in an equitable space. To ensure proper adherence to these “codes,” an interior designer must be qualified by education, experience, and examination. A nationally accepted form of qualification is the NCIDQ certification.

As codes and standards are regularly updated in response to new technologies and materials, as well as data from tragedies, it is imperative that interior designers who provide this scope of work be up to date with the latest adopted codes. One way to ensure this is through the maintenance of credentials, (e.g., NCIDQ), memberships (e.g., ASID or IIDA), or as required by the state as part of the regulation of the profession (i.e., minimum CEU requirements to maintain active status).

Currently, there are 28 states, plus the District of Columbia and Puerto Rico, that have some form of regulation for the practice of interior design. Arizona is not one of them.

Reasonable Regulation

The local chapters of ASID and IIDA, in partnership with ASID National, IIDA Headquarters, and CIDQ, are working to establish reasonable regulation of interior design in Arizona. With the overarching goal of designing equitable code-regulated spaces that safeguard the health, safety, and welfare of the public, reasonable regulation also protects small businesses, expands consumer choices, and makes Arizona interior designers equally competitive with interior designers of other states.

How will reasonable regulation protect small businesses and provide consumer choices?

Many jurisdictions require a registered professional to design, alter, or add to buildings/structures or commercial interior spaces dictating small business owners to work under a registered professional (e.g., registered architect or engineer) resulting in higher fees that are passed onto clients. When interior designers are given the right to “stamp & seal” commercial interior construction documents, they expand consumer choice as they are able to provide full interior design services independently of other professionals.

How will reasonable regulation elevate Arizona interior designers to be at par with states that have regulation?

Many companies (i.e., national hotel chains, etc) require interior designers to be “licensed/registered” by the state. Some projects require professionals to be “certified.” Without these credentials, they will resort to hiring out-of-state interior designers, thereby precluding Arizona interior designers. As a small interior design studio, your only option is to work under an architect.

Without any regulation requiring the need for certification, Arizona interior designers are at a disadvantage when pursuing commercial work requiring credentials.

Does this mean I have to take the NCIDQ Examination?

While there are currently no requirements in Arizona, it would be to your benefit to do so as the credential not only prepares you for future regulation but also allows you to work in states that already have regulation. It also provides a level of professional distinction and competence to work in code-regulated spaces.

I practice residential design – will this affect me? Will it restrict the use of the title “Interior Designer?”

Reasonable regulation only pertains to commercial interior spaces that are code-regulated and accessible to the public. Residential designers may continue to practice residential interior design and use the title “Interior Designer” as they have been.

If you would like to learn more about reasonable regulation or would like to be involved in shaping the future of Arizona Interior Design, please feel free to reach me at iidasw.advocacy@gmail.com

Government Affairs Chair, ASID AZ North VP of Advocacy, IIDA Southwest

AILEEN FABELLA, ASID, IIDA, NCIDQ, WELL AP

Barbara’s Picks & Clicks

Barbara’s Picks & Clicks is an Online Resource Directory recommending the “best of the best” companies and craftspeople in design and lifestyle.

Barbara’s Picks began as a passion project of mine, and I’m thrilled that it has become so successful in fostering a community of successful businesses I’m proud to have handpicked.

I use my expertise in design and lifestyle to further promote our members. I write for several monthly publications and have been voted a Top Interior Design Firm in “Ranking Arizona” in 2022 and 2023. All this influence and visibility is a huge benefit for the P.R., marketing and integrity of Barbara’s Picks and its members. Additionally, the exposure of our online directory provides countless connections and resources to help grow our members’ businesses.

Barbara’s Picks is active on all relevant social media platforms and creates engaging content for frequent email marketing. We also provide events, lectures, and classes for the consumer. I invite you to join our elite members! Barbara Kaplan, Allied ASID. Please visit our website at www.BarbarasPicks.com

TL Floor & Design - Scottsdale

Tile is Everywhere: TL Floor & Design – Scottsdale Helps Transform Spaces

TL Floor & Design – Scottsdale brings expertise, value and a best-in-class buying experience to the Valley’s northern metro area. The full-service design center features top quality name brands from expertly curated collections of ceramic, porcelain, glass, and natural stone tile and mosaics; natural stone and quartz slab for countertops and other surfaces; and LVP, laminate, hardwood and carpet – at great price points. Industry knowledge, building service-centered relationships, providing premium value for superior products, and a comprehensive understanding of supply chain distribution distinguishes TL Floor & Design – Scottsdale from competitors. Come in and meet Joani Woelfel and Hannah Spude

Visit www.tileliquidators.us/scottsdale-az for more information.

ARIZONA FIREPLACES EMSER TILE

ARIZONA FIREPLACES EMSER TILE

Do what you love and love the ones you do it with. Our family business has become an extended family of over 200 employees, and we couldn’t be prouder of the people we work with each day.  We value shared experiences, we gather memories, not things. We work, play, and eat together and hope that our dedication and loyalty to each other, our customers and industry partners, shines through in all that we do.

Our vision is to supply products that help the American family enjoy their time together. Whether gathering around the fireplace during the holidays, welcoming family and friends to a backyard BBQ or just sitting around a firepit or enjoying drinks, conversation, and warmth from outdoor heaters, these are the traditions we want to enhance and celebrate with our products.

This is the foundation of family life and closeness. Faith, family, and freedom – these are the cornerstones of great American values which make us a strong society and the best country in the history of mankind. We are proud to promote these values with every product that we supply.

Keith Richardson graduated from the University of Redlands where he played football serving as team captain.  He is married to wife Christina and together they have two children Luke and Reagan.  Keith coaches his son’s Little League and loves spending time with his family.

M

ichelle Osborne is an Outside Sales Representative in Trade for Emser Tile® in Scottsdale, Arizona. She was the first at Emser to take on this title and instrumental in its spread and success as a companywide position. In 2019, 2021, and 2022, Michelle achieved Emser’s prestigious Presidents Club status and has been the key to driving many record-breaking months in Scottsdale. Her tenacity and determination drive results and her customers appreciate her hands-on approach, communication, and willingness to go above and beyond. With a keen eye on design and a unique ability to manage her book of business, she continues to go after and land big opportunities. Emser Tile® is the largest privately held designer and marketer of tile and natural stone products in the United States. Our principle offering includes an extensive line of ceramic, porcelain, natural stone and decorative products to service the design and product needs of our customers. The company’s products are used extensively in new home construction, remodel applications as well as commercial projects including multi-family housing, hospitality, shopping centers, office buildings and educational facilities.

KOHLER SIGNATURE STORE

KOHLER SIGNATURE STORE BY

HUGHES SUPPLY

BY HUGHES SUPPLY

ontinuing to embrace the growth in Arizona and the design-forward mindset, Hughes Supply is opening the second Kohler Signature Store in the Valley. Arizona encompasses diverse cultures, multifarious landscapes and eclectic tastes, all of which are connected by a common thread, a demand for exceptional quality. Understanding the importance of this, Hughes Supply knows that we need more locations to offer Kohler’s remarkable range of styles, colors and finishes. This is Kohler’s second Signature Store in the state, seeing a need for the luxury retail consumer and trade to receive a white glove experience while shopping for the best in kitchen, bath fixtures and fittings.

The team – Jesse, Heather, Javier, Kathleen, Rachel and Gelly

GABBY AND SUMMER CLASSICS

C S

GABBY AND SUMMER CLASSICS

cottsdale is now home to Gabby and Summer Classics, the outdoor furnishings authority. Family owned and operated in the U.S. since 1978, together, they furnish life’s best moments.

Summer Classics is the authority of timeless luxury outdoor furniture, bringing exceptional living outdoors. Pioneers in the manufacture of outdoor furniture and development of innovative materials to withstand the elements, Summer Classics consistently sets high quality and design standards to deliver on both performance and outdoor comfort.

When Gabby came along in 2007, named after a beloved grandmother, their intention was to share all the beauty they created outdoors within the home. The brand and the new store do all that and much more. Known for inspiring new looks and creating eclectic furnishing and accessories, Gabby has become known for finding and pairing unusual combinations and beautifully designing spaces that make guests dream.

Together with Wendy Jane pillows, Gabby makes beautiful home furnishings and accessories for every room of the house as well as the backyard, front porch and garden where it all began with Summer Classics.

The new Scottsdale store will offer a Trade Program for Designers and an immersive Design Hub. This freeto-use space offers the perfect place to work on upcoming projects, whether designs include Summer Classics or Gabby products or not. Design Consultants are available every step of the way, helping to bring visions to life while transforming a backyard into an outdoor oasis or introducing a new style into the home. Stop in and see Debi Moore and the Summer Classic team.

You can find the new Gabby and Summer Classics store at 6340 N. Scottsdale Road in the Lincoln Plaza shopping center. The store is designed to delight and inspire - Come and see for yourself

The Impact of Artificial Intelligence on the Interior Design Industry

The interior design industry is a continual evolution of inventions and innovations. With the advancements of Artificial Intelligence (AI), we are witnessing a revolution of our profession and the design process as we know it.

With new AI tools emerging as quickly as they can be developed, these tools have become easily accessible, and have had a profound impact on the way we design the world around us.

One primary way AI has impacted our field is through the use of AI-powered software which can aid in space planning. These programs allow designers to optimize spaces and create more efficient layouts. They have the functionality to analyze data such as the dimensions and shape of the space, as well as the placement of windows and doors while integrating the client’s needs and preferences.

These programs also have the ability to assist designers in creating more energy-efficient spaces by optimizing lighting, heating, and cooling. With the ability to create functional spaces in an efficient manner, large scale projects become more manageable.

In addition to utilizing AI for space planning, we also have the ability to create augmented reality (AR), and virtual reality (VR) spaces. These programs allow designers to create experiences that enable clients to fully envision their space before any physical work begins. AI-powered tools can create photorealistic 3D models of

PHOTO: TALOS, AI GENERATED HOUSE BY GG-LOOP

interior spaces that can be explored in virtual or augmented reality. This provides the opportunity for clients to see how different colors, textures and specific furnishings would impact their space before finalizing a design concept. These tools are not only a time-saving measure, but also a cost-saving one as designers can easily make requested changes within their virtual models, reducing the time and expense of change orders later in the design process. Furthermore, designers can show their plans in advance to their clients, experiencing them in a fully immersive way through VR and giving clients the opportunity to see various furniture options in their own space by layering them on through AR.

A great example of a project utilizing AI technology is the Talos residence located in Lake Tahoe, California. This project created by GG-loop, the Amsterdam-and-Milan-based innovative architecture firm known for their use of cutting-edge technology, is a true feat of engineering and design.

Using Artificial Intelligence technology, GG-loop created a home that seamlessly integrates with the surrounding natural environment. The home has been designed with sustainability in mind, featuring solar panels, a greywater recycling system, and energy-efficient appliances. The use of AI technology in this project allowed for a level of precision and detail in the design process that would not have been otherwise possible. The end result is a residence that is not only visually stunning but also highly functional and efficient.

As AI continues to evolve, it will play an increasingly important role in the interior design industry in the coming years. By embracing and leveraging the capabilities of AI, designers can create more effective and efficient designs and provide an even better experience for their clients. As with any technological advancement, it will be important for the interior design profession to adapt and evolve in order to make the most of the opportunities that AI offers.

36 Legal Do’s and Don’ts for Interior Designers

Imust confess; I am a die-hard list maker. Some of my lists are of no real consequence, and others have a very short lifespan, particularly when they are forgotten in a pocket and sent to the dry cleaner. Other lists survive longer, and often become the basis for one of my articles. Such is the case with my ever-evolving list below. The Do’s and Don’ts are in no particular order of importance—they are all important! Some are obvious, others not so much. Some are self-explanatory, others need explanation. No doubt this list is not exhaustive; nor is it intended to be. If you have any questions, need an explanation, or wish to offer a comment, feel free to send me an e-mail at asiegel@lssllp.com

36 Do’s and Don’ts

• Do not select the wrong client to work for.

• Do not do favors for clients at your own peril. If you intend to use a form contract, use the correct one, and be sure to modify it according to the project requirements.

• Do advise your advisors (your attorneys, accountants and insurance brokers) as to what you actually do for a living. They will then be in a much better position to advise you.

• Do understand the legal importance of contract “boilerplate” provisions.

• Do use the contract as an opportunity to educate your client. Remember, a surprised client is not a happy client.

• Do understand your vendor’s terms of sale. They are not in your best interests!

• Do recognize when you have a problem (in other words—do not stick your head in the sand!).

• Deal with the problem on a timely basis. Problems do not go away over time—they only get worse.

• DO familiarize youself with local laws applicable to your services.

• Do not forget the three biggest client complaints: budget, deadlines and contractor performance. They are not necessarily within your control.

• Do not contractually enlarge your client’s remedies against you.

• Do get paid up front and frequently.

• Do not put all your “contractor eggs” in one basket.

• Do not make “innocuous” representations particularly when they are not “innocuous.”

• Do understand contract termination rights.

• Do contractually reserve the right to suspend performance of services and to withhold delivery of merchandise if your client fails to make timely payments.

• Do take a flexible approach to your fees and compensation.

• Do keep historical time records. They help you determine how best to charge fees on your next project.

• Do have the last letter in the file. You will make your attorney happy.

• Do understand your insurance coverage; specifically, what is and what is not covered.

• Do not ignore your client’s calls. The client you don’t want to call back is the first client you should call back.

• Do communicate often with your client, even if nothing is happening.

• Do understand the importance of the pre-contract phase. How can you prepare a contract when you don’t understand your new project?

• Do not relinquish intellectual ownership rights in your designs to your clients.

• Do not underestimate your client’s anger or frustration.

• Do reserve the right to photograph your client’s project and to use the photographs (for business purposes).

• Do try to contractually shift responsibilities over to third parties where they properly belong.

• Do not violate the home improvement contractor laws. The consequences are usually quite severe.

• Do not practice “interior architecture” or hold yourself out as being an “interior architect.”

• Do understand the exclusions of your professional errors and omissions insurance policy.

• Do limit your personal exposure by operating your design business in a legal entity that provides you with the benefit of limited liability.

• Do remember, however, that some types of business liability can become personal obligations (e.g. sales tax), even though your business entity enjoys limited liability.

• Do not ignore the statutory licensing requirements governing interior designers in the states where your client’s project is located.

• Do not be “hard of hearing” during contract negotiations.

• Do practice good risk management techniques.

Alan M. Siegel is a partner of the New York law firm of Levy, Sonet & Siegel, LLP, 630 Third Avenue, New York, New York 10017, (212) 661-1212; asiegel@ lssllp.com, and serves as national legal counsel to the American Society of Interior Designers, Inc. and the Association for Contract Textiles, Inc. He is the coauthor of A Guide to Business Principles and Practices for Interior Designers, published by Whitney Library of Design. Alex K. Ross, a senior associate in the firm, assisted with the preparation of this article.

Benefits of Hiring a Professional Photographer

In today’s modern “nuclear” world, many interior designers, landscape designers, architects and other professionals are relying on their cell phones to capture finished images of their designs…somewhat understandably.

I personally cannot advise against using a high-end smart phone to take beautiful pictures, as I do it myself all the time, particularly while on vacation. However, I would definitely recommend hiring a professional photographer when it comes time to finally capture that finished interior, exterior or landscape design. Professional photographers come in a wide range of skill levels and price points. I can’t recommend a starting budget for anyone wanting high-end photographs of their finished projects, but I do believe continued on page 26

PHOTO: CHRIS LOOMIS

Professional Photography as it relates to Interior Design

you get what you pay for. When looking for a professional image maker and sparing no expense on that perfect design, don’t be short sighted when it comes time to photograph your work. Some clients I’ve shot for have included photography expenses in their design budget and assuming that the photographer isn’t outrageously priced…this isn’t a bad idea…albeit more of a suggestion.

So to really get to the point of “why” one should consider hiring a professional photographer, it really boils down to a few key factors:

Acompetent professional photographer will have a keen understanding of lighting, shadow and highlight detail. Highlights and very bright areas can be lost or look “washed out” with phone cameras as they cannot process certain ranges of highlights (texture and detail on very light surfaces) particularly as is captured in a regular camera’s raw files. Also, darker images, photos shot at night, and shadow areas in any image can look pixelated or unreadable as valuable textures and contours visible in the darkest parts of a photograph (eg: shadows and low light areas).

A good professional photographer will have a keen eye and be able to style and organize a space while shooting to improve the overall compositional quality of the images.

A professional photographer uses a very highresolution camera as well as specialized lighting and other equipment to enhance the look of a space, particularly indoors. These factors will provide much higher quality photography and can make the difference between winning images and ones that fall short visually.

An experienced professional photographer will have a good understanding of perspectives and will ensure that any final image supplied to a client will have straight lines throughout the composition with no linear distortion. A lot of this happens in the post-production process of image capture. This is one area of photography that is particularly noticeable when comparing a photograph shot with a phone compared to an actual camera.

So, when you are ready to document your final finished projects, seriously consider hiring a professional photographer who has the knowledge, experience, tools and resources to provide the images your talent and design work deserve.

Chris Loomis Chris Loomis Photography

Student Career Day Wrap Up

Our Career Day at Helios for our design students was a success, with 80 students in attendance, and NAU students (who were unable to attend due to weather restrictions) participating via a virtual feed. Students were able to take advantage of lectures from professionals including Sara Maier from NAU on making the transition from student to designer, and the value of being NCIDQ certified. The afternoon session featured a design industry panel including professionals from both Gensler and Goodman’s to discuss the trials and tribulations of large-scale projects. Immediately following the panel was a roundtable discussion with Chapter leadership from ASID, IIDA, and NEWH to spotlight the benefits on being involved in a professional organization.

In addition to the educational sessions, students were able to have their head shots taken, participate in portfolio reviews, and enjoy a mix and mingle at the end of the day to network with designers and industry partners.

This event also highlighted our winners of the Student Scholarship Program. This year our chapter provided 3 different scholarships totaling $3,000 to our ASID student members. Each category highlighted students’ connection with their community including leadership, scholastic achievements, and giving back to a local organization.

ASID Arizona North Chapter 2023 Scholarship recipients:

• Leaders in Design Scholarship

ALICIA YAZZIE SUMMERS

• Shining Stars in Design Scholarship

AMNA ALREFAI

• Volunteers in Design Scholarship

ASPEN HOLLMANN

Congratulations to our 2023 scholarship winners!

2023 S PONSOR DIRECTORY

Alyshaan

Sameer Aslam 480-607-4955 sameer@alyshaan.com

• MEDIA • SPONSOR

Modern Luxury Scottsdale/ Interiors

Kelly Persellin 520 576-8796 kpersellin@modernluxury.com

• BRANDING • SPONSOR

Burick Communications

Eileen Burick 602 363-9291

eileen@burick.com

• GOLD •

Monogram

Deron Rensen 480 297-3552 deron.rensen@geappliances.com

• SILVER •

California Closets

Janet Hutchinson 623 434-8888 jhutchinson@calclosets.com

• SILVER •

Expressions Home Gallery

Kristina Bedoe 480 219-4442 Kdbedoe@morsco.com

• SILVER •

Scottsdale Design Center Sameer Alsam 480 490-3140 sdcmarketingaz@gmail.com

• SILVER •

Summer Classics

Manny Bustamante 210 223-4610 mannyb@summerclassics

• BRONZE •

• BRONZE •

Arizona Appliance & Home

Kim Walling 520-400-4922 kimw@azappliancehome.com www.azappliancehome.com

•

Central Arizona Supply

Jeremy Smith 602 943-3488 jeremys@centralazsupply.com

Ferguson Nicole Levy 602 300 6407 nicole.levy@ferguson.com

• BRONZE •

RugWorx

Scott Gwilliam 602 350-4083 info@rugworx.com

• BRONZE •

Jeff Moen 602 563-8101 jeff.moen@cfmfloors.com

• BRONZE •

Dacor Ray Lockrem 602 316-2235 r.lockrem@sea-samsung.com

• BRONZE •

Kohler Signature Store

Aby Mallett 480 397-2021 aby@kohlerscottsdale.com

•

La-Z-Boy Home Furnishings

Jennifer Chandos 602 426-5292 jennifer.chandos@la-z-boy.com

• BRONZE •

Solstice Stone Nicole Burke 480 493-2000 nburke@solsticestone.com

• BRONZE •

Studio 41 Adam Litberg 480 999-1575 alitberg@shopstudio41.com

• BRONZE •

• BRONZE • Arizona APPLIANCE & HOME BRONZE •

Daltile

Denise Bowser 480 443-1057 denise.bowser@daltile.com

Moderno Porcelain Works

Jule Fazz 928 941-0454 jule@modernoworks.com

•

Thomas Printworks Rob Lowe 241-6871 rob.lowe@thomasprintworks.com

• BRONZE •

Emser Tile

Michelle Osborne 480 443-8453 michelleosborne@emser.com

Premier Lighting

Toto - Brizo

• BRONZE

• COPPER •

Here’s to the 2023 Grads!

Sub Zero Wolf

Kelly Dobbins 480-536-5631

kelly.dobbins@subzero.com

Geoworld Gallery

Kira Florence 520 884-4867 kira@geoworldusa.com

• COPPER • • COPPER •

Architectural Surfaces

Kate Turner 480 210-3570

kate@arcsurfaces.com

• COPPER •

Monterrey Tile

Jeffrey Bennett 480 507-3356 jeffrey.b@monterreytile.com

• COPPER •

You’ve put in countless hours studying codes, perfecting your drafting skills with every tool imaginable, creating compatible color palettes, and honing your ability to put together cohesive spaces. And now, with tape measure and architectural scale in hand, it’s time to journey into the next chapter. Whether that means setting off into the professional world or leaping into the next echelon of your education, this is an exciting time filled with limitless opportunity. Make it your own and never be afraid to pursue what you desire.

To quote Walt Disney: “Somehow I can’t believe that there are any heights that can’t be scaled by a [person] who knows the secrets of making dreams come true. This special secret, it seems to me, can be summarized in four Cs. They are curiosity, confidence, courage, and constancy, and the greatest of all is confidence. When you believe in a thing, believe in it all the way, implicitly and unquestionable.”

As you do scale those heights, keep in mind, you have a supportive community within ASID––locally and nationally. Make use of the resources, tools and most importantly, the relationships. Those connections can be powerful.

Arizona Fireplaces

Jackie Carro 480 495-8924

jc@marketingideals.co

• COPPER •

Estrella Cabinetry

Laura Eagan 623 535-7655

Laura@estrellacabinetry.com

Pella Windows and Doors

Adam Homer 602 339-0474 homerad@pellamw.com

• COPPER •

Villagio Tile & Stone

Doug Adamson 480 422-6700 doug@vtile.com

Congratulations to the 2023 graduating class! We can’t wait to see the path you pave! Beam Us Up!

Galleria Kitchen & Bath

Anahi Aguilar 480 210-3570

anahi@galleriakb.com

In May, ASID professional and student members from across the Valley came together to celebrate interior design graduates from Northern Arizona University, Scottsdale Community

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College, Arizona State University, and Phoenix College

The evening kicked off with a tour of The Beam, the first cross laminated timber (CLT) building in Arizona. Jeremi Van Wave and Danielle McPeters from RSP Architects––the architecture and interior design team behind it all––led the behind-the-scenes tour pointing out the sustainability, wellness and technological features that were thoughtfully integrated into nearly every design element.

Grads received curated gift bags with a few tools––architectural scales, measuring tapes, and some items generously provided by Sherwin Williams––to help set them up for success as they head into the professional world. Each grad shared some highlights from their interior design education as well as where they’re headed next––some are continuing their education and a few others already secured full-time positions in the industry.

The evening culminated with a few raffle prizes––an ASID membership provided by Jule Fazz from Moderno Porcelain Works, a personal styling session from Olivia Laine, a midcentury modern interior design book, and several gift cards. Throughout the evening, students, grads and pros got a chance to connect, share portfolios and discuss possible collaborations. It was a great way to celebrate all these grads have accomplished and “beam them up” to the next echelon in their careers.

Here’s to the next exciting chapter!