b* creative Issue #3 April 2010 by b* creative

contents* *con-tents [kon-tents]: the material, including text and images, that constitutes this publication document.

Apr 1st - Apr 2nd (p6-7) Apr 3rd - Apr 4th (p8-9) Apr 5th (p11) Apr 6th - Apr 7th (p12-13) Apr 8th - Apr 9th (p14-15) Apr 10th - Apr 11th (p16-17) Apr 12th - Apr13th (p20-21) Apr 14th (p23) Apr 15th - Apr 16th (p28-29) Apr 17th - Apr 18th (p30-31) Apr 19th - Apr 20th (p34-35) Apr 21st - Apr 22nd (p40-41) Apr 23rd (p44) Apr 24th (p47) Apr 25th - Apr 26th (p48-49) Apr 27th - Apr 28th (p52-53) Apr 29th - Apr 30th (p54-55)

GIVEAWAY: Celebrating 100! (p32-33)

Featuring: Sam Soulek (p18-19)

Featuring: Stephan Farber (p24-25) Featuring: Estela Sanchis (p26-27)

Featuring: Steven Winarta (p10) Featuring: Solveig Petch (p36-37)

Featuring: Digitalpress (p22) Featuring: Teva Hopper (p42-43) Featuring: Postcarden (p45)

Resources: A little bit of green.... (p38-39)

Featuring: Eco Fashion World (p46) Featuring: Pedro Gomes (p50-51)

Look out for these symbols on the various pieces of work that are found throughout this monthâ&#x20AC;&#x2122;s issue to find out just how eco-freindly the projects are.

contents* *con-tents [kon-tents]: the material, including text and images, that constitutes this publication document.

EDITOR & CREATIVE DIRECTOR Branka Injac (aka Baki)

The mastermind behind b* creative, Branka likes to think of herself as an ‘artistic hybrid’. A copywriter by day and graphic designer by night, this young lady also likes to play her guitar, take photos and draw the occasional sketch or two. Branka came across the idea of b* creative when she was archiving inspiration for herself and thought about how great it would be to share it with the rest of the world. She believes that everything happens for a reason and that love can conquer all. When she’s not busy putting together the latest issue of b* creative, Branka is often found worrying about how she’s going to get all of her other work done on time - but somehow she always manages to do it all, and more!

SUB EDITOR Jasna Novovic (aka Jaca) As crazy as she is charming, Jasna is someone with an enthusiasm that is purely contagious and impossible to ignore. She is always full of life and new ideas. She has a University degree in the Romanian language (something she has always been attracted to) and she is a devoted animal lover. When she’s not busy with her job as Sub Editor of b* creative, Jasna is always out with her photo camera, documenting the world at large. In her spare time she likes taking her rabbit out for a stroll and catching up with friends at her favourite cafe.

MUSIC COLUMNIST Marja Barisic (aka Midge)

Jimmy Hendrix once said: “Music doesn’t lie. If there is something to be changed in this world, then it can only happen through music”. Marja is determined to make this happen. Having finished Bachelor of Arts , majoring in languages and Bachelor of Music from VCA and Monash Uni, this free spirit roams between the many lives she has, often forgetting which day of the week it is. Bordering on the edge of crazy, she scampers the world for the beautiful sounds that make it what it is. Having been surrounded by music all her life, it is no surprise that her interests in this field run deep. But beware b*creative readers, she may just be sneaking around your next gig or listening to your new cd…and next thing you know – you are b*-ing a feature!

FASHION COLUMNIST Violeta Jovanovic (aka Violetish)

It’s no surprise that Violeta is the fashion columnist for b* creative. After finishing a Business Degree, Violeta went on to start her own fashion label “Violetish”. Two and a half years later, and going strong, Violetish has built a name for itself with an urban but classy feel. Apart from fashion, Violeta is strongly passionate about chakras and will power. She believes that we are all rulers of our own destiny and that waking up in the morning with positive thoughts is the best way to start a new day.

TECH & GADGETS Sinisa Misic (aka Sinister) Known for his entertaining monologues and loud 2pac tunes, Sinisa is a self professed tech and gadget junkie. He handles all of the ups and downs each month when b* creative is being put together, and he’s saved the magazine from operational doom a number of times (God bless the power of back-up imaging). Sinisa is a whiz with Adobe AE and knows more than his fair share of design tricks. He’s the one we always turn to with the question “why doesn’t this work?” because we know he can fix it.

ILLUSTRATOR Robin Va’auli (aka Rob) Robin is a true artist at heart, he’s one of those guys that wakes up in the morning and thinks about art until the minute he goes to sleep - and even when he dreams, he’s in an artistic world of his own. Balancing his painting career with his culinary one, Robin always manages to infuse creativity into everything that he does. This talented, young man is a walking inspiration and we’re glad to have him onboard.

EDITOR’S NOTE Hello darling readers and friends! We’ve come to that time of the month again, when we send you the inspiration and you absorb it all in order to continue creating the awesome work that you do. I’m sure you’ve noticed that b* creative has a distinct colour this month, and it’ not because InDesign went crazy and didn’t produce our standard ‘crisp black’ layout, but rather because we thought we’d dedicate the Aril issue of b* creative to the colour of nature - green! Yes folks, we’ve gone green this month in order to honor Earth Day 2010 campaign which was launched on the 22nd of April. The campaign is aimed at promoting a more environmentally friendly and sustainable living for all of us wonderful citizens of the world. You can check out the website at http://www.earthday.org/earthday2010 for more information about how you can implement eco-friendliness into you daily life. The truth is that today, more than ever, there are many factors influencing the demise of our planet and this is exactly the reason why we need to focus on building a healthy, prosperous, clean energy economy now and in the future. So we here at the b* creative team decided that we’d do our part, by showing you how certain individuals from the creative community have already started doing theirs. And for the record, although we use up energy to create each month’s issue of b* creative, we like to think that we’re doing good for our planet by utilizing the internet in order to reach our readers, rather than printing each issue on paper. What we have lined up for you this month is an amazing collection of artists and designers, who have all done something worthwhile when it comes to a greener type of creativity. Although all of the people and projects in this issue are equally fantastic, I would like to place a personal emphasis on Sam Soulek’s project “Eco Freako”, something I stumbled upon a while back and completely fell in love with. I would have contacted Sam earlier, but I was waiting for the right moment, and the April issue seemed perfect! Sam was kind enough to take time from his busy schedule to do our interview and he sent me additional materials from his project that you’ll have trouble finding anywhere else but b* creative. Another feature that I’m personally excited about this month is Estela Sanchis, from Spain, who has done the most remarkable series of photos exclusively for b* creative. Estela is a talented young photographer who has a distinct eye for detail and I’m sure that she’ll be making big things happen in fashion photography in a few years to come. And finally, instead of searching around for inspiring quotes this month, we decided that we’d do something a little different, and bring to you instead, the tweets from our friends at Release Your Eco. Yep, that’s right, all of the short and inspiring little readings that you’ve come to enjoy in each issue, have come directly from Release Your Eco’s twitter page because we thought they fit in with our theme better than anything else we would have found. I would like to take this opportunity to remind many of you who follow us on facebook and twitter (and let the rest of you know) that our ‘Celebrating 100 With A Small Giveaway” competition is still on until the 15th of May. I’m sure you’ve all got incredibly crammed schedules, but creating a piece of work with the number “100” or the words “one hundred” should be a piece of cake for all of you. And although the prize is small, remember that it’s produced with love and that we’ll be featuring your work, so hurry up and send those entries in :) My editor’s note is a little longer than usual this month (I’m sure you’ve noticed by the fact that we’ve dedicated an entire page to it), but I wanted to let you know that this month’s issue truly is spectacular. And just in case any of you have been wondering who’s behind this impressive dose of inspiration that we present you with each month, I have introduced you to the team (second page of contents). These people are the ones that help make this dream of mine happen and it was about time that you met them too. The late comer to our team, Robin, is responsible for this month’s incredible, green front cover illustration, so we’re thrilled to have him with us. So darling readers and friends, think about how you can implement a more sustainable and eco-friendly process into your work and life, and don’ forget to: Imagine. Believe. Create. Achieve.

Baki

Title: SEED

Front Cover Illustration by Robin Vaâ&#x20AC;&#x2122;auli.

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*in-spi-ra-tion [in-spuh-rey-shuh n] : a) stimulation of the mind or emotions to special or unusual activity or creativity; b) divine guidance or influence exerted directly on the mind and soul of humankind.

Thursday April 1, 2010

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â&#x20AC;&#x153;The amount of wood and paper we throw away each year is enough to heat 50,000,000 homes for 20 years.â&#x20AC;? - Release Your Eco!

Friday April 2, 2010

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â&#x20AC;&#x153;Recycle everything you can except of course those cool items in your head! Live happy live green!â&#x20AC;? - Release Your Eco!

Saturday April 3, 2010

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featuring* *fea-tur-ing [fee-cher-ing]: a) giving special attention to; b) including as a prominent part.

Steven Winarta Project: 20 Years Ago

1. Name, surname and place of residence. Steven Winarta. Jakarta, Indonesia 2. What sparked your passion for graphic design / photography / branding / art? It is actually started for the love of illustration, all kinds of illustration. I doodle/scribble on everything, my books, my friend’s books, my bags, my friends bags, shoes, walls, etc. I have to say, this habit didn’t help me going through my schools years. but after highschool is done, it seems like all ive been doing is never far from what i love. 3. If you could describe your work in 3 (or 5) words, what would they be? love, passion, fresh, future 4. Tell us about your project “20 years ago”. How did it come about? How did you tackle the challenge? And what were the results? “20 years ago” was a college project. Having to say that this is a college project gives me more opportunity to explore on my creativity. There’s this really old chinese proverb, which said “the best time to plant a tree is 20 years ago, and the second best time is now”. This sparks hundreds of ideas through my head for a brand. The main goal is to create the ultimate seed packaging, creating a package that won’t end up in the rubbish bin. using 100% biodegradable paper material which simply desolve with water. 5. Whose work do you admire and why? There are probably hundreds of artist, designer, or people whose work i truly admire. but if I have to pick one, it will be James Jean, one strong reason is I love his amazingly beautiful illustration. For a sketch artist to reach a high point in their carrier is not easy. 6. What is your advice for aspiring creatives? Being a designer is not as easy as what people think, we have to always think ahead, putting originality before we start on anything, being creative 24/7 and plus because we are human too, we have to be responsible in what we design. These are difficult tasks. But since we love doing what we do, all that seems to just come naturally, well thats what i think, what about you guys? 7. Personal motto? A day is too short. Name: Steven Winarta Nationality: Indonesia/New Zealand YOB: 1987 Country currently living in: Indonesia Currently working at: Kleur Studio, Jakarta Email: shwinarta@gmail.com

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â&#x20AC;&#x153;Plugged plugs use up energy causing you to waste energy and lose money. Unplug your plugs.â&#x20AC;? - Release Your Eco!

Monday April 5, 2010

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Foxglo Eco-Friendly Bulbs At The Dieline Bulldog developed the name and identity for these eco-friendly bulbs: â&#x20AC;&#x153;Foxglo was launched to address European consumer adoption of basic green ideas and specifically, a shift from use of incandescent light bulbs to more energy efficient, compact florescent lighting. Bulldogâ&#x20AC;&#x2122;s remit was to help the brand provide assurance of energy saving benefits, empower consumers to make technical comparisons with traditional incandescent bulbs and to promote correct waste handling for all Foxglo products. Since many European countries have announced intentions to make Eco-friendly bulbs compulsory, campaigners have been calling for warnings and disposal advice to be printed on bulb packaging. Many of the leading European brands in the category have failed to do this, despite the risks posed by a product that requires special waste handling and increasing media pressure to do so. Bulldog developed a name and visual identity that suggest the primary brand benefit with a view to penetrating the market quickly. The packaging solution, using bio-degradable inks and 100% recycled stock, attracts, directs and educates consumers - enabling informed purchasing decisions that will contribute to their wellbeing, as well as that of the environment.â&#x20AC;? 13.

Tuesday April 6, 2010

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Gotta Moo At The Dieline Gotta Moo is the graduation work from Narani Kannan, from OCAD (Ontario College of Art & Design). Here is a small rationale on her project: Gotta Moo focuses on the most ecofriendly method for milk packaging. This greener milk packaging solution would be made out of Sugarcane Bagasse molded pulp paper, coated inside with sugarcane lignin and printed with vegetable based inks, all based on food safe materials. Bagasse is an annually renewable plant resource and is compostable and recyclable. This can replace plastic and plastic coated packaging, which is currently used in the food/beverage industry today. This packaging solution does not rely on oil extraction and it also minimizes green house gas emissions. This new molded pulp milk packaging solution could be an eco-friendly vision of the future.

Thursday April 8, 2010 French Rabbit Wine At The Dieline Innovative packaging make French Rabbit wines unusual. Their 100% recyclable packaging use 90% less material than standard wine bottles. Bold, festive graphics make these wines something to talk about, if only for their design qualities. This product was featured in a recent issue of ID magazine in an article about â&#x20AC;&#x2DC;greenâ&#x20AC;&#x2122; weddings and some eco-conscious celebratory choices you can make. French Rabbit is a great example of how nontraditional packaging methods can be used to make a product more eco-friendly without compromising on design.

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100% Local Sustainable Packaging: xroads Philippine Sea Salts xroads Philippine Sea Salts are packaged in what I think is the most unique sustainable packaging ever. I contacted Lennie DiCarlo, the owner of the company about her packaging. The story, as Lennie tells it, is that she was looking to bring this unique natural sea salt from the Philippines into the US. She wanted the packaging to be easy on the environment. We all know sustainable packaging is a challenge to source, so Lennie was pretty excited when she discovered that the perfect packaging was made from a renewable source right in the same region as the salts are harvested. I had the opportunity to taste the salts - and they are the best I’ve ever tried. If you appreciate specialty salt, these are incredible! (You can buy them on the xroads website.) The boxes are hand-woven by local townspeople, made from native nipa palm. Two kinds are used - a lighter untreated palm and a dark smoked palm - each is used for one of two different salt varieties. Not only is the box itself locally grown and made in the Philippines, but the twine is made from a native banana plant as well. Even the tag is printed on handmade paper made of local cogon grass, abaca and salago fibers. Everything is biodegradable. The only points against its super-eco-friendly cred are the FDA required plastic bag insert and having to transport the products overseas. Still, it’s the closest you’d get to 100% sustainable packaging, short of selling the product locally. The entire product from contents through packaging benefits the economy of the local community in the Philippines, which is a wonderful thing in its own right. Some information provided by Lennie and Anthony about their company: “Company: Co-Founded by Lennie and Anthony DiCarlo in an effort to preserve, protect and exalt artisinal methods of hand-harvesting natural sea salts as a sustainable, eco-friendly product. xroads Philippine Sea Salts™ was launched in 2006 and is based in San Diego, California. The motivation behind our packaging was to provide a vessel that was uniquely from the Philippines. The nipa box, twine and paper are evocative of the islands. Additionally, it had to fit our business philosophy with our belief in sustainable products as well as purchasing from small businesses. The resulting final product from the package to the salt is wholly sustainable and biodegradble (with exception to the required food grade bag). Salt Variety: Philippine Fleur de Sel. The structure of our sea salts contain both the granular and flake (fleur de sel) crystals. This composition provides texture from the hollow crystals while the flakiness melts immediately on the palate to yield instantaneous taste. As a result of extreme temperatures during salt season ranging in 100+ Fahrenheit degrees, crystals form instantaneously, creating hollow saline structures, a textural element that chefs appreciate. Furthermore, because of the temperature, the fleur de sel flake is not separated but harvested as it forms. A combination of the granular and flake crystals creates a unique mouth feel while a rich balance of minerals and texture culminates in a salt crystal that is pleasing to the touch and palate. Flavor Profile: Crafting Philippine Sea Salts™ is an incredibly labor-intensive process. Producing a flavorful, quality salt requires generations of experience, clean seawater and natural heat from the sun. Ilocano Asin (ē’lō-kä’nō ä-sin) is a moist, naturally white sea salt from the pure seawaters of Pangasinan. Wonderful bright, clean, crisp flavors powered by underlying minerals define this complex and well-balanced salt. Sugpo Asin (sûg-pô ä-sin) is a moist, naturally pink sea salt and originates from a sustainable dual crop system. Half the year the property is used as a shrimp farm – harvesting giant tiger prawns – and the other half of the year, a salt farm. As a result of this farming method, the salt obtains the natural pinkish color of shrimp. This is a full-bodied salt, yet it wears its weight gracefully. Craft Production: Small artisan producers using traditional hand-harvesting methods. Terrior: Pangasinan, Philippines; region name – translated “land of salt”. This region is known for it’s fine salt beds. Away from any commercial and/or industrial sites, sea waters from this region is pristine, resulting in beautiful, clean, oceanic mineral rich salts.” - Yael Miller for The Dieline

Friday April 9, 2010

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featuring* Sam *fea-tur-ing [fee-cher-ing]: a) giving special attention to; b) including as a prominent part.

Soulek of Soulseven Project: ECO FREAKO 1. Name, surname and place of residence. Sam Soulek / Soulseven Minneapolis, Minnesota

2. What sparked your passion for graphic design / photography / writing / art? I was an illustrator at a young age, drawing everything from Transformer’s battle scenes and hot pink lamborghini’s to original character faces. Art was something that my Mother instilled in me. Instead of letting me sit and watch cartoons she would encourage me to create. She provided illustrated story books and art supplies to me and that’s just what I thought you did as a kid. That and building forts in the woods. We also had a nanny that watched us often who was an artist. Whenever our folks would go away on vacation she would keep us busy by having us craft elaborate «Welcome Home Mom & Dad!» signs. It got us really excited and took us all week to complete. I just realized how brilliant that was recently. This early seed planting wouldn’t bloom until after High School when I felt uninspired by University life. I couldn’t see myself at a big college, studying for umpteen years to be a Biologist or Physical therapist. (Other interests of mine) Thankfully I was directed to a great little school called The College of Visual Arts (CVA) in Saint Paul, Minnesota. I was

taught by some great designers that were working for brands like Coca-Cola and Target, and our Dean was once the National President of AIGA. This is were I learned about Design and fell in love. 3. If you could describe your work in 3 (or 5) words, what would they be? Colorful. Bold. Geometric. Humorous. Communicative. 4. Tell us about your project “Eco Freako”. How did it come about? How did you tackle the challenge? And what were the results? The design agency I work for, FAME was charged by their holdings company to lower their carbon footprint, and needed a brand created to get its employees excited about getting green. An internal team was formed; The Eco Freakos. I would be the visionary. It was important to minimize impact when producing the brand materials so great care was taken to calculate the cost of printing, producing and shipping. Printing was done using pieces of left over office scrap for the invitations/tags, posters and pins. Reusable bags for lunches, water glasses and coffee mugs helped us lower our trash output. A signing system was also created for recycling receptacles throughout the agency. Finally, a green guide was developed for all employees that outlined our mission, and mapped out recycling locations throughout the office. The end result has been extremely positive. Eco Freako has been going strong for nearly 2 years now and has significantly decreased our carbon emissions. We also started to do several service projects a year for the city of Minneapolis where we go out in teams to pick up trash, plant flower & plant beds, and help beautify city parks. Our agency also now offers rewards to employ-

ees willing to use public transportation or bikes for commuting. Employees wouldn’t have been so responsive to Eco Freako if it hadn’t been created with the integrity and seriousness of a real world campaign. 5. What is your advice for aspiring creatives? You have to put in your dues. Find a good school that is serious about training designers and creative people, and immerse yourself completely. If you aren’t getting punished with an overwhelming number of projects, sleepless nights and crushing critiques, look elsewhere. And 2 years is not enough. There is too much history to be learned and basic skills to be honed. I originally thought an associates degree would be fine. I ended up going back for 4 more years after that. There is a huge difference. Also, don’t underestimate community and networking. Every person you meet is important. Treat them with respect and form freindships when possible. You never know where someone else may end up on their journey, and how you might help each other succeed in your careers or life. Finally, make sure to keep your other interests and passions well fed. These will give you a break from the creative process and refuel your soul. For me it’s fly-fishing, backpacking, camping, snowboarding and Faith that keep me going. 6. Personal motto? I don’t really have one developed yet that wouldn’t make you laugh and say «Yeah right, what a bunch of bs!» I guess what comes to mind is what my Mother always told me when i was struggling through design school. «Take one day at a time and do your very best. That’s all you can do.» -Mom Maybe more pertinent to this article is our Eco Freako Credo developed by a brilliant copywriter and co-worker of mine, Julie Feyerer. It goes something like this... “We, the newly greenified people of FAME, do heretofore solemnly swear to do our part for the earth and all of Omnicom-kind. We will actually read the trash/recycling bin labels and use the right ones. We will place all dead documents into the appropriate receptacle, ensuring safe delivery to their peaceful place in Shredder Heaven. We will think of Green as a guiding principle. Not just a bunch of PMS numbers.

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*fea-tur-ing [fee-cher-ing]: a) giving special attention to; b) including as a prominent part.

We will ink responsibly (i.e. print in moderation). We will switch off our computers and tuck them in for the night (story optional). We will remember Off is the new On when it comes to lights. We will use the ecofriendly cleaning products provided, and not simply comment on the package design. We will carry our caffeinated beverage of choice in an “I (heart) Clients” mug or something else entirely washable, re-usable— and of course, refillable. And finally, we will shoot disapproving looks in the general direction of all non-conformers. Infractions are punishable by 50 lashes with a rolled up sheet of cover stock containing 5% post-consumer material.”

Name: Sam Soulek Website: www.soulseven.com Email: sam@soulseven.com

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Monday April 12, 2010

“The US has less than five percent of the world’s population, but makes up 25 percent of the worlds fossil fuel consumption per year.” - Release Your Eco!

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Tuesday April 13, 2010

featuring* *fea-tur-ing [fee-cher-ing]: a) giving special attention to; b) including as a prominent part.

Digitalpress: IF YOU USE PAPER, YOU CAN PLANT TREES

We here at b* creative look for inspiration all around us - that includes the Australian creative industry magazines such as Desktop, which has been a particular favourite of ours for a while. In the March issue of Desktop, our editor came across a very intriguing article about a Sydney based printer called Digitalpress and their extremely sustainable project with an organization called 10 Thousand Trees. We got in contact with Theo Pettaras, owner of Digitapress, to tell us a little more about the endeavour.

Sydney printers Digitalpress (digitalpress. com.au) are about to embark on a project with an organisation called 10 THOUSAND TREES (10THOUSANDTREES.com). It will give their clients the ability to create not a neutral but a positive environmental legacy through their client’s print orders. As an FSC-certiﬁed program 10 Thousand Trees purchases sustainably managed trees on their behalf to offset the paper used for a specific job. It then puts trees in the ground today, manages them to maturity, harvests them to be used as environmentally-friendly paper, and then reinvests the profit from those sales back into planting more trees. That makes the tree and paper cycle sustainable. By reinvesting the profits it effectively doubles

Website: digitalpress.com.au

the amount of trees in the ground every 12 years. So the 10 trees that plant tomorrow will become 20 trees in 12 years time, 40 trees in 24 years and so on. When clients receive a quote, they will also have the opportunity to offset their print job. When clients offset their print job they don’t just plant a tree today, they purchase a sustainably managed tree legacy, which when looked at in the fullness of 120 years equates to a little less than five cents a tree. All clients have to do is accept the optional extra charge and they can then be assured that trees are planted on their behalf, and will continue to be planted for generations to come. This program suits Digitalpress, as they are thinking long term about the effect on the planet, and want to measure their clients’ future impact, not just what happens today. “Digitalpress are committed to managing our impact on the environment by working with Australian and international paper mills that have environmental management systems in place, and that meet or exceed the standards of internationally recognised accreditation systems” Theo Pettaras MD Digitalpress Theo Pettaras is a self-confessed design junkie and veteran in the printing industry. He was one of the first commercial printers to become an exclusive digital print producer. Since commencing his Sydney company, Digitalpress, in 2005, it has achieved multiple state and national print awards including most innovative printing company in New South Wales for two consecutive years. He is obsessed with Helvetica. Some of the amazing and innovative service that Digitalpress offers include: - Full colour print collateral of a few to a few thousand - Marketing material that can be embellished digitally - Digital foiling (no blocks required and can be personlised) - Digital raised printing (see attached pic) - Direct Mail material that is specific and personalised - Display posters both small and large fully customised, prints using wax based toner on materials such as linen, recycled and butcher papers - Small run books and catalogues - Bespoke invites and flyers utilising digital foiling and raised print techniques

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Wednesday April 14, 2010

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â&#x20AC;&#x153;Buy organic = naturally grown = good for the forest = good for wild life = good for every one = greener world.â&#x20AC;? - Release Your Eco!

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STEPHAN FÄRBER

*fea-tur-ing [fee-cher-ing]: a) Short Bio: Joined Carlson Marketing Worldgiving special attention to; b) wide in 1996 where currently responsible including as a prominent part. for interpreting client objectives, providing innovative design and creative concept solutions for channel, employee, sales performance and consumer marketing as

1. Name, surname and place of residence. Stephan Faerber, Minneapolis, Minnesota, USA 2. What sparked your passion for graphic design and photography? Well, that’s closely conected with the next question/answer below. In my childhood years I was taught by an artist uncle to look at things really closely in order to visually comprehend them. That’s pretty much a recording task. When introduced to graphic design and photography I understood that these are disciplines that can make ideas, thoughts or messages visible. This powerful and meaningful aspect really intrigued me the most. 3. How creative were you as a child? Not sure I was that creative as a child, or now for that matter. But I honestly always enjoyed observing as well as studying objects, people, light and shadow situations, etc.. What I mean by that is that I have always been a very visual person. At the age of 7 an artist uncle of mine introduced and taught me still life drawings. The main lesson here was to look closely at things. Don’t draw what you think an apple for example should look like, but rather draw

Project: eco2

well as branding development. Some clients at Carlson have included Apple Computers, AT&T, Carlson Hotels, Citrix, GE, HP, Morgan Stanley, Oracle, Sprint and Sun MicroSystems. Received numerous design awards including: 1998, 1999, 2000 Merit Award for

“ONE BRAND I ADMIRE: There are so many brands, and each one has a different IQ. There is the brand that should never have happened. The stupid brand. The brand that is green with envy. Then there is the so-so brand. The who-cares-anyway brand....

the “HOW” International Design Competition and publication, 1999 and 2008 “GRAPHIS” International Logo Design Gold Award and publication,and numerous “ACE”, “ECHO”, “Creativity Communication Arts” and IAC Internet Advertising Competition awards.

only what you really see in front of you, not what you know about this object. 4. Who are some of the most inspiring people you’ve worked with? I have been working professionally as a graphic designer for 20 years and I can honestly say that I’m inspired by almost everybody I worked with, or presently work with. Doesn’t matter if they are senior creatives or some younger kids doing an internship during the summer with us. Many projects that I work on are team projects. You have a team of writers and designers brainstorming together. The most inspiring people are the ones that contribute in brainstormings the crucial, big idea. 5. If you could describe your work in 3 (or 5) words, what would they be? Playful; International, hopefully not too German, since I’m not a big fan of the very straight-laced, Helvetica saturated, German Bauhaus design style. 6. What sort of education have you had? I started out with two semesters at a fine arts school in Stuttgart, Germany. This particular year was really about getting into the basics of painting, drawing and some graphic design. In retrospect I realize, this was a very useful and important year, in the sense of providing me with the opportunities to make a more informed decission if I would rather persue a fine arts, or a design education. With the decission to study graphic design and photography I moved to Hildesheim, just south of Hannover, Germany, where I received a bachelor degree in 1990 in communications/design from the Fachhochschule Hildesheim. 7. Tell us about your project “eco2”. How did it come about? At the same time the Australian government announced it would no longer allow the sales of incandescent light bulbs after 2010, Commonwealth Bank of Australia asked for the development of a brand for an environmentally conscious credit card loyalty product. The idea was that the card helps consumers save the environment with every purchase they make by supporting the reduction of CO2 greenhouse gases, water preservation efforts and other environmental causes. How did you tackle the challenge? It was your classic branding task. First the development of a brand identity that clearly conveys the message of what that card product is all about and secondly to create a sub-branded design, meaning to tie it in with the bank’s general overarching brand language and personality.

The creative approach was defined as follows: “Life is about a balance between what you can spend and what you can save. Introducing eCO, the credit and rewards card that lets you save the environment every time you spend.” To bring this brand to life, several card designs have been executed as well as a welcome kit, website, direct mail, posters and outdoor signage. And what were the results? Unfortunately, Commonwealth Bank of Australia didn’t take the high ground to become Australia’s first bank to introduce a dedicated credit card and rewards program that is focused on the future of the planet. Banks in other countries have started to offer financial products helping the cause, e.g. GreenCard Visa – Netherlands. When the cardholder purchases with their card. GreenCard will calculate how much CO2 will be released through this purchase. The carbon emissions are offset through the planting of new trees automatically. 8. Tell us your philosophy on creativity. I don’t really have much of a personal philosophy on creativity. But here is what I do know and believe. In order to achieve anything creative you need to struggle and wrestle with many of your ideas. It can’t be a process of taking the first idea that comes to mind and calling it a day. Good creative requires a lot of work and re-work and that is true for an individual as well as for a creative team. 9. Whose work do you admire and why? During the late 1980s and throughout the 1990s, graphic design was experiencing one of its most exciting and transformative periods. The Apple Macintosh computer had been introduced. Typefaces were suddenly open to everyone who could use a computer. Emigre magazine became both a leading participant and a keen observer of this innovative international design scene, generating a body of work and ideas that still resonate today. This was really big news for a young designer like me coming from Germany, an environment that was (and still is) just overly saturated with one font. Helvetica. But it wasn’t just about these new, playful and modern fonts. The design featured in those early magazines was equalliy exciting, bold and revolutionary. Just not the kind of design and asthetics my professors thaught me as a student. 10. What has been your greatest achievement so far? To become an artist, or commercial artist to be more precise and to be able to do what I love to do, plus getting payed for it. 11. What are the top three websites you like? When it comes to design related content, I probably most often check out : – a blog called Brand New: Opinions on corporate and brand identity www.underconsideration.com/ brandnew/

featuring* .... But somewhere out there is a brand here and there that has something to say. A truly – intelligent brand. A brand with some integrity. That’s the kind of brand for you and me. There’s a brand to be seen with....

*fea-tur-ing [fee-cher-ing]: a) giving special attention to; b) including as a prominent part.

– featured design and photograhy projects on www. projectbehance.net – an overview of international design on www.graphis.com/ blog 12. What is your favourite CD? “Relics” is a collection of very early Pink Floyd singles and rare tracks, covering the band’s first couple of years from 1967 to 1969. Love it! The album may indeed be, as the album cover says, “a bizarre collection of antiques & curios,” but oh, is it good. 13. What are your plans for the future? Simply becoming a better designer and a better photographer. 14. What is your advice for aspiring creatives? Keep on working on what is creatively most fulfilling to you. Never loose sight of the kind of work you really enjoy doing. Another advise that comes to mind is a Bing Crosby quote: «I don’t know the key to success, but the key to failure is trying to please everybody.» 15. Personal motto? Every day is an adventure in design.

....Vivid, vibrant, living, alive. We should spend the better part of our time with a brand like this. Maybe some of it would rub off.”

featuring* *fea-tur-ing [fee-cher-ing]: a) giving special attention to; b) including as a prominent part.

Estela Sanchis Doing our regular inspirational search rounds on Behnace, we came across a talented, young, Spanish photographer by the name of Estela Sanchis. We were so impressed by the natural talent this young lady has with the camera, that we had to contact her and see if she would like to be a part of our magazine. As it turns out, she was not only more than willing to participate, Estela agreed to do a special series of photographs just for our b* creative April issue! With the theme “green” in mind, the wonderful photos you see here are her latest masterpiece. And we are thrilled! This is an exclusive folks, so consider yourselves proud to be the first to see it. Enjoy the interview.

I began photographing when I was 14 and my brother gave me his camera. It started as an experiment but immediately caught me.

1. Name, surname and place of residence. Estela Sanchis, Valencia, Spain.

7. Tell us a little bit about your first project and how you feel about it now? My first project was a collaboration with a fashion design student in the context of a street art festival. The idea was to show the public how it works in a photo shoot. It was good to see how people looked curious. On the other hand the designer was very good and the costumes was a lot of game. I would like to repeat with my

2. What sparked your passion for graphic design / photography / writing / art?

3. How creative were you as a child? As a child I was always painting and making things up with my sister. We loved dressing up, doing crafts and stuff. 4. Do you come from a creative family? Are they supportive of your work? My father , brothers and I are musicians. My mother has the most imaginative mind I have ever know. Everyone is creative in his field. They understand, support my work and even collaborate with me for some of my shoots. Most of my models belong to my family. In this project, my cousin Violet poses for me. 5. If you could describe your work in 3 (or 5) words, what would they be? Hmm… is not easy to answer. I would say… simple, natural and colorful. 6. What sort of education have you had? As a child my parents enrolled me in a lot of extra lessons to stimulate my creativity. I try many different courses such as dance, drama, art... I took piano lessons for years. At school I majored in the study of science. I wanted to be a doctor like my parents. I always had that indecision between science and art but I finally decided to enter on the faculty of Fine Arts where I actually finish my studies.

actual skill to see if there is a big difference. 8. Tell us your philosophy on creativity. In my opinion to create it is necessary learning to look, or rather, do not forget how. It is important not to lose the capacity to be surprised that we all have when we are children. We can take something from everything, we just have to look around as we open our eyes for the first time.

featuring*

*fea-tur-ing [fee-cher-ing]: a) giving special attention to; b) including as a prominent part.

9. Whose work do you admire and why? I admire the work of Spanish photographer Eugenio Recuenco. His way of understanding fashion photography is absolutely amazing, original and creative. Beyond simple job, many of his photos are true works of arts. 10. What has been your greatest achievement so far? I don’t know if it’s my greatest achievement, but years ago I had the honor of playing in the Palau de la Música, the concert hall of Valencia, which made me feel really proud. The piano has always been an important part of my life and to have the chance to play in the main auditorium of Valence was really impressive. 11. What are the top three websites you like? I often look for inspiration in a great number of sites and artists portfolios, but If I had to choose three of them would probably be Behance, Issuu and Dripbook. 12. What is your favourite CD? I’m not sure but if I had to say was probably a Gypsy Punk of Gogol Bordello. 13. What are your plans for the future? At the moment I would like to finish college and then who knows, maybe go to England, Germany, maybe France ... I want to go out for a while and absorb everything I can to return in the future and set up as a fashion photographer. Anyway I am open to any kind of opportunity. 14. What is your advice for aspiring creatives? At the moment I think I’m more in position to receive tips than giving them. Anyway I would say believe in what you do and never stop trying. 15. Personal motto? Aim high that there is always time to fall.

Name: Estela Sanchis Website: www.behance.net/EstelaSanchis

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â&#x20AC;&#x153;Feel the power of the sun, on sunny days let the sun do work for you (dry your cloths outdoors).â&#x20AC;? - Release Your Eco!

Thursday April 15, 2010

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London Tea Co. At The Dieline London Tea Co. line of teas was featured by Wallpaper magazine as an eco-friendly tea. In their words, “Coming across a reference book on Japan in his own home was all it took to inspire The London Tea Company founder to create the environmentally friendly packaging he uses for his organic teas... “Dinuk Dissanayake was struck by the idea of using origami techniques in the construction of the boxes. The result: no glue, cellophane wrapping or sachets are necessary. Only recyclable paper boxes printed with vibrant, eyecatching silhouettes and the signature London Tea Company logo, adding a touch of colour to an eco kitchen. Dissanayake, a member of a generation of tea estate owners in Sri Lanka, has developed three ranges of organic tea; Classic, Gourmet and Youthful, which benefits from being utterly caffein-free. The tea comes in biodegradable pouches which have been oxygen cleansed rather than bleached, without strings, tags, staples or envelopes making for an almost wastefree cuppa.”

38. “If all our newspapers was recycled, we could save about 250,000,000 trees each year!” - Release Your Eco!

Friday April 16, 2010

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“Approximately 1 billion trees worth of paper are thrown away every year in the U.S.” - Release Your Eco!

Saturday April 17, 2010

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“Conserving energy = less CO2 = a greener you = a better planet!” - Release Your Eco!

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Celebrating 100 With A Small Give Away!!! Hello lovely guys and gals, we have some exciting news for you all.... Because we are still very small, and because we know the worth of small but valuable things, we have decided to celebrate the fact that our facebook group has reached the 100 member mark by giving away a little present! That’s right – everyone has the chance to receive our little present just because we have 100 members*. So here’s how it works.... Because we are so wholly dedicated to providing you with the latest and greatest bits and pieces of inspiration, we have decided to run a tiny competition to celebrate all of our 100 members (and those that are still to come). All you have to do is produce a piece of creative work (it can be anything at all – drawing, poem, photograph, design....let your imagination run wild) that contains either the number 100, or the words “one hundred” in it. Once you have done this, send it through to us at b_creative_2010@hotmail.com before May 15th (15/05/2010) - with the subject line: “100” - and we will get our small panel of judges to pick out the best 20 pieces of work. Once the 20 finalists have been chosen, the works will be displayed in an album called “Celebrating 100 With A Small Give Away” via our facebook profile (so if you’re not friends with us yet, make sure you send Bcreative Here a request). The works will also be featured in the May issue of b* creative. Because we believe in fairness, once the album is created with the work of our 20 finalists, all of our friends will have the ability to vote for their favourite pieces of work via the “like” function on facebook. The ten pieces of work that have the most “likes” by the middle of June (15/06/2010) will receive one of our b* creative badges (we’ll be shipping them out no matter where you are on this beautiful planet). Now we know that it doesn’t sound like the prize of a lifetime, but like we said – we’re small, we appreciate small, and we want to do something small and exciting for our members and then reward them with a small gift :)

So to sum up: 1.Create a piece of work that has the number 100 or the words “one hundred” in it. 2.Send it to b_creative_2010@hotmail.com (with the subject line: “100”) by May 15th (15/05/2010). 3.Become a facebook friend with Bcreative Here (if you haven’t already). 4.Once the 20 finalists have been chosen, vote for your favourite piece of work via the “like” function on facebook beforeJune 15th (15/06/2010). 5.If your work is amongst the top 10 who have the most “likes” you’ll receive our b* creative button badge as a small reward. Simple, right?! So come on creative and inspirational people, show us what you’ve got and be rewarded in a small but loving way. P.S. If you have any questions or comments, please don’t hesitate to send them through – you know how to reach us :) *at the time of writing the group had 100 members, now there are more - yay!

For more info visit: http://bcreative2010.weebly.com/celebrating-100-with-a-small-give-away.html

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Monday April 19, 2010

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Tuesday April 20, 2010

featuring* *fea-tur-ing [fee-cher-ing]: a) giving special attention to; b) including as a prominent part.

Solveig Petch

Project: SML Eco Range

1. Name, surname and place of residence. Solveig Petch. Kristiansund, Norway 2. What sparked your passion for graphic design / photography / drawing / art? I cannot remember one single defining thing or time in my life that sparked my creative passion – I have always been creative, I think it is simply a part of my personality. I knew I wanted a career in the creative field from a very early age, and growing up in a creative family probably played a huge part in it too. Though I am a graphic designer by profession, that is only a small part of my passion for design and aesthetics and I find myself always wanting to delve into other media – from photography to sewing and interior design. 3. If you could describe your work in 3 (or 5) words, what would they be? I hate answering these questions about my own work, so I asked a couple of friends and colleagues, and they pretty much summed it up with: Fresh Professional Crafty Scandinavian Fun

4. Tell us about your project “SML Eco Range”. How did it come about? How did you tackle the challenge? And what were the results? I designed this range of environmentally friendly garment trim and labelling items while working for the UK branch of SML (www.sml. com), one of the world’s leading garment trim manufacturers. The collection was created to showcase SML’s broad range of more environmentally friendly labelling products, and features products made from recycled and sustainable materials, using environmentally friendly production and printing processes. All the items were presented in a custom made die cut and screenprinted cardboard presentation folder. I acted as both designer and project manager for this collection, which meant being involved in pretty much every step of the process, from creating the «Eco» brand and logo, sourcing and researching materials and processes, to designing each item in the collection and being involved in the actual production process to ensure everything went according to plan. Having a keen personal interest in environmental issues gave me a head start and was a great advantage when sourcing the various materials and processes used in the project. Organic bamboo and hemp fabrics are fast becoming more mainstream now, but it was certainly fun sourcing some of the more unusual substrates, such as

«e-leather» (made from offcuts from the leather industry) and ElliePoo – yes, as the name suggests, it really is paper made from elephant poo. The Eco collection was a huge hit with clients, and helped SML further strengthen their position as one of the most dynamic and innovative players within the garment labelling industry globally. (Read more at www.sml-eco.com)

featuring*

*fea-tur-ing [fee-cher-ing]: a) giving special attention to; b) including as a prominent part.

5. What is your theory on creativity? I am pretty convinced that everybody has some degree of creativity within themselves. We are born creative, look at children and the way they look at life like nothing is impossible – they see only opportunities and everything has to be explored. As we grow up, this amazing ability is slowly pushed away by society’s expectations that we should take everything so darn seriously. I guess maybe those of us who fight these expectations in varying degrees are the ones who end up in creative professions? 6. What is your advice for aspiring creatives? Know your audience – that way you can communicate with them on a level that really makes an impact. Question everything – who says things need to be a certain way? What happens if...? Shake things up a little. Let the inner impulsive child who believes nothing is impossible come out to play. Dare to propose and explore even the craziest of ideas – it might end up needing some tweaking and toning down, but it might just be exactly the fresh approach that is needed. Don’t get upset if your fantastic idea isn’t a massive hit with your client. By all means, stand up for your work and argue your case if you really believe it is the best solution to the brief – just don’t take it personally if they don’t buy it. Believe me, this WILL happen more than once. It’s called real life, and sometimes it sucks... sorry! 7. Personal motto? I can’t claim these words as my own, but it’s a quote I really feel describes the way I strive to live my life: “Dance like nobody’s watching. Love like you’ve never been hurt. Sing like nobody’s listening. Live like it’s heaven on earth.”

The SML Eco Range was done by Solveig while she was working in the UK, however, this talented and ambitious artist has since co-founded a creative agency in Norway by the name of Eggedosis. For more of Solveig’s intriguing work visit the following sites or contact her directly via the email provided.

www.eggedosis.no solveig@eggedosis.no twitter.com/eggedosis

resources* *re-source-s [ree-sawrs-es]: an available supply that can be drawn on when needed.

A little bit of green from here and a little bit of green from there... In terms of resources that we’ve got for you this month, we thought about what you might need and how we can tie it in with our green/eco-friendly theme. So we decided that we’d give you several different options and then you could pick which you might be in need of the most at this point in time. So here’s what we’ve got lined up for you this month in terms of resources:

- A business card template that you can download and use as is, or modify to your liking. The reason we chose this particular business card template is because it’s predominantly green and there’s fun elements (such as leaves) for you to play with. So if you’ve got a client who has an ecofriendly focused business and needs some business cards designed, this template is definitely a great starting point. - Two different sets of green eco icons for you to choose from. One set is glassy, with a web 2.0 type of feel, whilst the other has more of a hand drawn and sketchy look, so you can be sure that you’ll have a bit of diversity when choosing the right type for your green designs. Both of these sets come in .eps files, so you can drag them out to whatever size you like and apply them to any of your designs.

- And finally, for those of you that are having trouble deciding on a right colour palette for you ecofriendly designs, you need not look any further. We visited

resources* *re-source-s [ree-sawrs-es]: an available supply that can be drawn on when needed.

Adobe Kuler and found 10 colour palettes we thought might come in handy for your next green design job. These palettes do not, however, apply only to designers - we encourage photographers, painters and other artists to use these pallets as inspiration for their next emerald masterpiece. If you do use one of these pallets (or at least draw inspiration from them) please send us a copy of your work to be showcased in one of our next b* creative issues. We love when we get feedback about how weâ&#x20AC;&#x2122;ve inspired and we want to keep doing it!

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Wednesday April 21, 2010

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Thursday April 22, 2010

featuring* *fea-tur-ing [fee-cher-ing]: a) giving special attention to; b) including as a prominent part.

Teva Hopper Project: ECOartist

Name: Teva Hopper Website: www.designbyteva.com

1. Name, surname and place of residence. Teva Hopper, Seattle WA (I’ve lived here since last summer—the rest of my life was spent in Moscow ID) 2. What sparked your passion for graphic design / photography / drawing / art? My passion for graphic design is sparked anytime I see really awesome design. I rembember that was the reason that I started designing, and it’s what motivates me to keep going. I want to be one of those really awesome designers. 3. If you could describe your work in 3 (or 5) words, what would they be? clean, simple, eco-friendly 4. Tell us about your project “ECOartist”. How did it come about? How did you tackle the challenge? And what were the results? During the senior year of my BFA, we were dedicated to one project. That one project was going to be our life for the year. At first I started out with a completely different project–but something wasn’t working. That’s when I figured out I wanted to apply my passion for the environment into my design. That’s when it all clicked for me. Through research and thesis writing, development of the design in every aspect, and plenty of critiques and encouragement, ECOartist was created. Defining what exactly I wanted ECOartist to be (when I didn’t even know it was going to be called ECOartist) was the hard part. Here were my project goals: – To create a store that sells natural arts and crafts supplies. – To create an identity for the store that reflects the environmental values. – To create an inspiring atmosphere and build a “community” feel to the store. Those goals began my research of what I needed to create and how I was going to make it happen. Getting feedback from my professors and peers helped ECOartist develop, and eventually led to the gallery exhbition to showcase my work.

Here is a little bit about the results: The main goal of ECOartist is to introduce alternative art materials that have less impact on the environment. Many artists are environmentally conscious, but have no other options for arts and crafts products. ECOartist provides eco-friendly

products, while encouraging community members to connect with one another featuring* and create artwork in their studio space. To help the product line reflect the *fea-tur-ing [fee-cher-ing]: a) store’s philosophy, the mission statement can be found printed on each product: giving special attention to; b) including as a prominent part. Alternative art materials have less impact on the environment, while great art has more impact on everyone. ECOartist uses recycled and recyclable materials, organic yarns, non-toxic paints and crayons, and eco-friendly packaging. Follow our footprints, create art, and help save the earth. The first phase of the identity was the creation of the store logo. The goal was to have it modern, simple, and earthy. After those qualities were achieved through the typeface choices, an illustration was added to the logo—it could be interpreted as a paint drop or a water drop. The water drop symbolizes the environmental side of the company, whereas the paint drop represents the arts and crafts supplies that ECOartist sells. The letterhead and several of the products uses the tagline, “natural arts and crafts—good for you and the environment.” Based on my research about environmental impact, ECOartist used recycled paper, soy inks, and minimal packaging for the product line. On most of the ECOartist products, you will find a statement similar to “made from soy—not petroleum.” This expresses value to the consumer, so they know that what they are purchasing is better than generic brands like Crayola. All of these decisions create the general look of an environmentally conscious company, which is exactly the image I wanted to portray. Many people are looking for ways to shop eco-friendly to support their sustainable lifestyles. In addition to selling arts and crafts supplies made with un-harmful ingredients, ECOartist practices environmental values throughout the store. As I exhibited in the gallery show, the minimal packaging will use recyclable materials, the store will use renewable energy, and every detail will be environmentally mindful. Businesses that actively reduce their environmental footprint will flourish as the growth of “green” businesses continues. 5. What are your top three websites at the moment? www.designspongeonline.com http://ecoki.com/design www.design21sdn.com 6. What is your advice for aspiring creatives? Find something that you are passionate about to incorporate into your creative oulet. It makes you unique and gives people something to talk about. 7. Personal motto? “life isn’t about finding yourself. life is about creating yourself.” (I just came across this saying not too long ago after I finished my first half-marathon. I think it applies to all aspects of my life.)

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Friday April 23, 2010

â&#x20AC;&#x153;Save dough, buy in bulk, the math is simple buy more spend less = less waste in individual packaging = less trips to the store.â&#x20AC;? - Release Your Eco!

featuring*

*fea-tur-ing [fee-cher-ing]: a) giving special attention to; b) including as a prominent part.

This, dear creatives, is an idea we simply had to show you! Have you ever wanted to send a really special and unique postcard to someone, but just couldn’t find anything that stands out from the standard beautiful, picture-perfect sites of the city that you’re in? Well look no further for that exceptional idea that you’re going to bestow upon your loved one (or colleague) , because this little souvenir is not only a postcard, but also a present! At £7.50 a piece, it’s not the cheapest postcard you’ll find, but it is however, the most exclusive and irreplaceable one, and we believe it’s worth every penny. The seeds sprout in just three days and the plant should last at least two weeks (that’s a whole two weeks that your boss will constantly be thinking about what a thoughtful and caring employee you are, should you choose to send him/her one). We got in touch with the lovely people from Postcarden to give us a little more information on their product and here’s what they told us...

Postcarden is a fantastic new product designed to bring the joy of gardening to your home or work. Combining gift and greeting card, Postcarden is a fun and simple way to grow a mini-garden on your desktop, windowsill or sideboard. Send a friend or loved one Postcarden and introduce them to the life-enhancing ritual of caring for a plant. You don’t need a degree in horticulture to cultivate Postcarden’s easy-grow cress seeds - the simple pleasure and pride of guiding your garden from germination to growth is educating, engrossing and entertaining. Postcarden comes on three different designs. Escape to the sanctuary of your Allotment; experience the grandeur of a Botanical garden; or brighten up a drab City landscape. Each setting also comes with a specially commissioned illustration by an inspiring selection of young artists. Each Postcarden set contains the cardboard scene, inner growing tray, packet of cress seeds and step-by-step growing instructions. The contents come neatly contained in Postcarden’s unique packaging, featuring the exclusive illustration on one side and a postcard-style space for the recipient’s address and sender’s greeting. Sending Postcarden to a loved one in the UK only requires a regular large letter stamp. Postcarden is designed and produced by A Studio For Design, a Londonbased company with an enthusiasm for creating unique gifts for thoughtful givers. Looking to open up the world of design to a wider audience, A Studio For Design produce well crafted and reasonably priced design items for everyone. Postcarden is printed in Wales and uses locally sourced cress seeds and inner-packaging material. Postcarden is available to buy from www.postcarden.com and selected retailers. Check out the website for more details.

featuring* *fea-tur-ing [fee-cher-ing]: a) giving special attention to; b) including as a prominent part.

A WORLD OF HIPHONEST FASHION

Ok, so browsing around the net to bring you latest and greatest in terms of ecofriendly inspiration, we also stumbled upon (and no, not using stumble upon, but here’s an idea for a bookmark!) this wonderful place called Eco Fashion World. Now these guys don’t sell anything, but they are by far (acording to us here at b* creative anyway) the best resource in terms of eco-friendly fashion. Here’s what the very friendly people from Eco Fashion World had to tell us about their site...

contests and fashion shows.

Founded by eco fashionistas on three different continents, Eco Fashion World is quickly becoming the number one info source on all things eco fashion.

If you dream of a career in eco fashion, look to us for info on schools that offer courses. In line with the fast growth in eco fashion, we will soon provide you with the latest job opportunities.

Eco Fashion World doesn’t sell anything but rather aims to inspire you with new ideas, ideals and information. Our goal is to keep you green, gorgeous and growing with daily news and a comprehensive guide to all the beautiful eco fashion labels available. The website informs you about the hottest designers through interviews and brand profiles. Turn to the education section for the latest blogs and book reviews as well as info on certification organisations. The glossary will guide you through the vocabulary of eco fashion world. Subscribe to the newsletter to be updated on the latest store openings, collection launches,

Ready to shop? Check the alwaysexpanding directory where all brands have their own profile complete with glossy pictures. From bikini to tailor made suit, from wedding dress to skinny jeans: with the eco fashion finder you can easily find the greatest brands and their web shop. Do you prefer environmental friendly materials or do you care more about the producer behind the product? Search the eco criteria for labels that best fit your closet. In the future the guide will also help you to track & trace the trendiest eco boutiques in every city.

In summary: Eco Fashion World is a website that belongs in the favorites list of every fashionista. Subscribe today to stay updated on all developments in this exciting industry! For more information about Eco Fashion World, contact Kim Poldner through kim@ecofashionworld.com. Eco Fashion World is a web business registered in Canada with contributors in Paris, Vancouver, Johannesburg, Madrid, Miami, New York, Rio de Janeiro and Amsterdam. Wesite: www.ecofashionworld.com

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Sunday April 25, 2010

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Monday April 26, 2010

featuring* *fea-tur-ing [fee-cher-ing]: a) giving special attention to; b) including as a prominent part.

Pedro Gomes

Project: Compact Cardboard Furniture

We realize that this month we’ve got a little bit more features than you’re perhaps used to, but that can only mean that 1) we’re growing as your source of awesome inspiration, and 2) we just couldn’t pass up bringing you information about the people who are implementing eco-friendly and sustainable design into their work. So instead of choosing to feature only a couple, we decided to feature all of the wonderful creatives that we’ve interviewed this month. Last, but certainly not least, is a talented Portuguese designer called Pedro Gomes. This inspiring creative does both graphic design and interior design, but is willing to take on anything creative. We’ll let Pedro tell you the rest... 1. Name, surname and place of residence. Pedro Gomes – at the moment – Munich, but I am from Portugal, Lisbon 2. What sparked your passion for graphic design / photography / industrial design / art? Well that is a long story, but I guess it runs in the family blood. My dad is a graphic designer and I have always been interested in art/design. It started with a special interest in painting / drawing. After a very interesting experience in the USA – San Diego where I did an exchange program to finish 12th grade (year before University) I decided I wanted to go in the direction of Arts. After deciding to enter the University, I applied to Architecture. After 2 years I felt that Architecture was too big of a scale for me. I wanted something closer to the hand scale. It was then where I realized that Design was my passion. Since I changed coursed all started to make sense and I become passionate about everything that involved design. I work both in Graphic design and Industrial Design, but for sure anything that involves design and creativity is a challenge I am willing to take! 3. If you could describe your work in 3 (or 5) words, what would they be? Sustainable, passionate, emotional and innovative! 4. Tell us about your project “Compact Cardboard Furniture”. How did it come about? How did you tackle the challenge? And what were the results? The Project was a result of a Portuguese Design competition. The brief was to design a piece of furniture which was made out of recycled materials. My approach was first to locate a basic user need.

When I started the project I was living in a small flat and the lack of space was quite annoying. So I thought, why not design a piece of furniture that could solve space problems for users with lack of space in their households.

One main feature that I always try to implement in my projects is the improvement of the user interaction with the product. The IKEA assembling concept changed forever the furniture industries. But it’s what is behind it that makes it even more interesting: the human capacity to build its own products - “making is thinking”! This was for me a very important goal for my project as it creates a stronger connection between the product and the user.

featuring*

*fea-tur-ing [fee-cher-ing]: a) giving special attention to; b) including as a prominent part.

The user benefit was improved by the design of a modular solution. I believe that modular solutions help to create a more effective and sustainable product systems. So I decided to create a product that could be not only assembled at home but it could also multiply itself into multiple products and combinations. Sustainability one of my main focus! My approach within the whole development was to create a highly sustainable piece of furniture. The idea of having recycled materials is never enough. My solution was to design a flat, light package that would decrease cost of production and transportation with an effective difference in the final consumer price and product environmental impact. So, the final result ended up being a modular furniture made of cardboard that could be easy assembled. The patterns imprinted could be either chosen by the user or the units could be sold unprinted and with a marker kit, allowing the user to draw on the furniture. To improve the furniture functionality, the user can also lock a lamp screw on the metal frame and have a light source in one of the acrylic boxes. The project had a great impact over the internet and hopefully will be produced soon! 5. What are your top 5 websites at the moment? www.designboom.com / www.dezeen.com / www.ideo. com / http://designmind.frogdesign.com/ www.ted.com 6. What is your advice for aspiring creatives? If you can imagine you can achieve it, if you can dream you can become it! But I have to congratulate you because I seriously love your signature! Imagine. Believe. Create. Achieve. – pass it on !!!! 7. Personal motto? “be the change you want to have in the world” - Gandhi

Name: Pedro Gomes Website: www.behance.net/pedrogomes

inspiration*

PooPoo Bags At The Dieline Designers Nina Dautzenberg and Andrea Gadesmann of Berlin-based JungeSchactel have done the unthinkable. They’ve managed to take a mundane (and unpleasant) task and make it fashionable and eco-friendly. So get rid of those landfill clogging plastic bags, and pick up a box of these 100% biodegradable, 100% adorable, poo bags. Aside from the cute illustrations, fun color palette, and humorous sayings... the product design is innovative as well. With a built in “scoop” these are certain to make the task at hand a bit more sanitary.

Tuesday April 27, 2010 61.

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Wednesday April 28, 2010

66. Physician’s Formula Organic Wear At The Dieline New eco-friendly mascara from Physician’s Formula. • Revolutionary 100% Natural Origin formula contains the purest ingredients and provides 5x Lash Boosting for lash length, volume & definition naturally. • 100% Recyclable Eco-Brush defines each lash with ultra-soft plastic bristles. • 100% Free of Harsh Chemicals, Synthetic Preservatives, Parabens, Clumping, Smudging, Flaking, Fibers & Dyes.

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Thursday April 29, 2010 73.

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“Buy a supper cool coffee mug then use it for all your cool drinks, coffee, water, juice, hey even booze reduce massive plastic waste.” - Release Your Eco!

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“Recycling one aluminum can saves enough energy to power a television for four hours.” - Release Your Eco! 77. 78.

Friday April 30, 2010

references

1. http://theredgirl.deviantart.com/ art/green-100738284 *** 2. http:// gnato.deviantart.com/art/blackgreen-day-51503165 *** 3. http://www. behance.net/Gallery/Biscuit/241952 *** 4. http://megan-yrrbby.deviantart. com/art/Greedy-Green-126886049 *** 5. http://acidmelo.deviantart.com/art/ green-54380671 *** 6. http://fyta.deviantart.com/art/Butterfly-Green-852756 *** 7. http://www.behance.net/Gallery/ Envi/264728 *** 8. http://markus71. deviantart.com/art/F55-DimensionGreen-600956 *** 9. http://zebr.deviantart.com/art/Green-17882232 *** 10. http://osk-studio.deviantart.com/ art/green-arrow-84177681 *** 11. http:// sergiemag.deviantart.com/art/flyon-green-10722963 *** 12. http://www. thedieline.com/blog/2009/02/foxgloecofriendly-bulbs.html *** 13. http://katikut.deviantart.com/art/Green-60957221 *** 14. http://kvikken.deviantart.com/ art/Did-someone-say-green-93897080 *** 15. http://ssilence.deviantart.com/ art/green-19676539 *** 16. http://ayer7. deviantart.com/art/Green-32662772 *** 17. http://bosorka.deviantart.com/ art/Green-53915399 *** 18. http://www. thedieline.com/blog/2009/05/gottamoo.html *** 19. http://www.thedieline. com/blog/2007/06/french_rabbit_w. html *** 20. http://www.thedieline.com/ blog/2009/07/truly-sustainable-packaging-xroads-philippine-sea-salts.html *** 21. http://afflictedyard.deviantart.com/ art/green-30540366 *** 22. http://www. behance.net/Gallery/ecoSCADA/236272 *** 23. http://www.behance.net/Gallery/ Blue-and-Green-in-Nature/345696 *** 24. http://ashes-lips.deviantart.com/ art/Green-64375104 *** 25. http://emptyshadow.deviantart.com/art/Greenliving-115713026 *** 26. http://i-shadow. deviantart.com/art/green-69146510 *** 27. http://ikaa.deviantart.com/art/ Green-46827813 *** 28. http://www.behance.net/Gallery/-Eco-streetart/220368 *** 29. http://www.behance.net/Gallery/typographic-cuff-bracelets/226868 *** 30. http://hartmut-lerch.devian-

tart.com/art/Green-90466518 *** 31. http://darkpain-akh.deviantart.com/ art/Green-51874290 *** 32. http:// jamesstewart.deviantart.com/art/ green-72834065 *** 33. http://drak0nia. deviantart.com/art/green-19253995 *** 34. http://meemzzz.deviantart. com/art/Green-89028914 *** 35. http:// mariemadame.deviantart.com/art/ Green-57551018 *** 36. http://rapidvision.deviantart.com/art/Green-38356256 *** 37. http://www.thedieline.com/ blog/2007/04/london_tea_co.html *** 38. http://gueuzav.deviantart.com/ art/Green-Candy-41849349 *** 39. http://ladysivali.deviantart.com/art/ green-44214547 *** 40. http://www.behance.net/Gallery/Google-Earth-Alphabet/346478 *** 41. http://robhough.deviantart.com/art/Green-Lantern-34126662 *** 42. http://suiluj.deviantart.com/art/ green-76495031 *** 43. http://temawei. deviantart.com/art/Green-119001889 *** 44. http://tachsheet-jeulian.deviantart. com/art/Green-day-16866821 *** 45. http://revengexd.deviantart.com/art/ Green-74451016 *** 46. http://senselessdot.deviantart.com/art/GREEN-97539134 *** 47. http://tattoomaus78.deviantart.com/art/Green-62969838 *** 48. http://www.behance.net/Gallery/ Cosentino-ECO/326402 *** 49. http:// sa-cool.deviantart.com/art/Greeneye-91856809 *** 50. http://dragonka. deviantart.com/art/Green-7829422 *** 51. http://sneakytomato.deviantart. com/art/GREEN-93017776 *** 52. http:// thorhakonsen.deviantart.com/art/ Green-78884940 *** 53. http://vanadi. deviantart.com/art/Green-37152808 *** 54. http://recycledwax.deviantart. com/art/Green-Thumb-117808814 *** 55. http://tragic-memory.deviantart. com/art/Green-91778184 *** 56. http:// iunewind.deviantart.com/art/GreenDawn-58523794 *** 57. http://de1in. deviantart.com/art/Green-Eye-in-Watercolour-152756043 *** 58. http://gnato. deviantart.com/art/green-eyes-40101596 *** 59. http://gnato.deviantart.com/art/ green-life-33608067 *** 60. http://www.

references thedieline.com/blog/2008/07/poopoobags.html *** 61. http://serenelittlebunny.deviantart.com/art/Green-GreenGreen-110300661 *** 62. http://incontrast. deviantart.com/art/green-no2-45318405 *** 63. http://faegatekeeper.deviantart.com/art/Mystic-Green-129218811 *** 64. http://jenya88.deviantart.com/art/ Green-stone-98295606 *** 65. *** http:// katjafaith.deviantart.com/art/GreenMood-67956574 *** 66. http://littlemewhatever.deviantart.com/art/NeverEnding-Thirst-Green-28776872 *** 67. http://www.thedieline.com/blog/2009/04/ physicians-formula-organic-wear.html *** 68. http://ryo-says-meow.deviantart.com/art/Green-Mohawk-140061668 *** 69. http://nell-fallcard.deviantart. com/art/Green-Wisper-43224581 *** 70. http://cryinghorn.deviantart.com/art/ Open-Green-94870845 *** 71. http://motypest.deviantart.com/art/Green-umbrella-65705264 *** 72. http://blackpixie. deviantart.com/art/Green-Way-53193854 *** 73. http://aleeshii-chic.deviantart. com/art/Green-127726820 *** 74. http:// moronaromadesign.deviantart.com/ art/green-59831690 *** 75. http://valentinakallias.deviantart.com/art/Greenwoman-132448612 *** 76. http://iuliana13. deviantart.com/art/Green-142796662 *** 77. http://ennil.deviantart.com/art/It-sall-green-62027273 *** 78. http://akearayvette.deviantart.com/art/JumpGreen-102278954

FEATURES Steven Winarta: http://www.behance.net/Gallery/20years-ago/123743 Sam Soulek: 1) http://www.behance.net/Gallery/EcoFreako-Brand-Development/332433 2) www.soulseven.com Digitalpress: digitalpress.com.au

Stephan Farber: http://www.behance.net/Gallery/eco2Commonwealth-Bank-Australia/65344 Estela Sanchis: www.behance.net/EstelaSanchis Solveig Petch: 1) http://www.behance.net/Gallery/ Graphic-Design-SML-eco-range/207910 2) www.eggedosis.no Teva Hopper: 1) http://www.behance.net/Gallery/ECOartist-natural-arts-and-crafts/220562 2) www.designbyteva.com Postcarden: www.postcarden.com Eco Fashion World: www.ecofashionworld.com Pedro Gomes: http://www.behance.net/Gallery/ COMPACT-CARDBOARD-FURNITURE-(FORSALE)/277783

RESOURCES 1. http://www.metamags.com/freebiedvd-and-business-card-psd-file *** 2. http://all-free-download.com/graphic/ vector-file/vector-icon/green_eco_ icon_collection_5430.html *** 3. http:// qvectors.net/vector-icons/ecologyicons-2/ *** 4. http://kuler.adobe. com/#themeID/841406 *** 5. http:// kuler.adobe.com/#themeID/841207 *** 6. http://kuler.adobe. com/#themeID/851873 *** 7. http:// kuler.adobe.com/#themeID/849458 *** 8. http://kuler.adobe. com/#themeID/854851 *** 9. http://kuler. adobe.com/#themeID/841489 *** 10. http://kuler.adobe.com/#themeID/115140 *** 11. http://kuler.adobe. com/#themeID/370920 *** 12. http://kuler.adobe.com/#themeID/117772 *** 13. http://kuler.adobe.com/#themeID/121058