b* creative Issue #5 June 2010 by b* creative

contents* *con-tents [kon-tents]: the material, including text and images, that constitutes this publication document.

Jun 1st - Jun 2nd (p6-7) Jun 3rd - Jun 4th (p8-9) Jun 5th - Jun 6th (p10-11)

Jun 7th - Jun 8th (p14-15) Jun 9th - Jun 10th (p16-17) Jun 11th (p20)

Jun 12th - Jun 14th (p22-23) Jun 15th - Jun 16th (p28-29) Jun 17th - Jun 18th (p30-31)

Jun 19th - Jun 20th (p32-33) Jun 21st - Jun 22nd (p36-37) Jun 23rd - Jun 24th (p40-41)

Jun 25th - Jun 26th (p42-43) Jun 27th - Jun 28th (p46-47) Jun 29th - Jun 30th (p48-49)

contents* *con-tents [kon-tents]: the material, including text and images, that constitutes this publication document.

Featuring: Jessica Colaluca (p12-13) Featuring: Vuk Dragovic (p18-19) Featuring: Sandra Markovic (p26-27)

Featuring: T. Iorlano (p34-35) Featuring: Pedja Rusic (p38-39)

ULTIMATE FASHION TIP: Feel Good Naked (p21) South Africa, a World Class Winner (p24-25) World Cup of Creativity: What Position Do You Play? (p44-45)

Branka Injac (aka Baki) EDITOR & CREATIVE DIRECTOR Fav WC team: Argentina Jasna Novovic (aka Jaca) SUB EDITOR Fav WC team: Brazil Marja Barisic (aka Midge) MUSIC COLUMNIST Fav WC team: Australia Violeta Jovanovic (aka Violetish) FASHION COLUMNIST Fav WC team: Portugal Sinisa Misic (aka Simke) TECH & GADGETS Fav WC team: Serbia Robin Vaâ&#x20AC;&#x2122;auli (aka Rob) ILLUSTRATOR Fav WC team: New Zealand

Editor’s Note It has been a month of triumph and heartbreak, cheering and crying, extreme joy and mind numbing pain. It’s almost over and someone will eventually come out on top, but the question remains “will it be the team you are going for?” June this year has been characterised by the legendary Soccer World Cup hosted by the nation of South Africa. For those that don’t know much about it (and I’m sure you would probably fall into 1% of the Earth’s population), the FIFA World Cup is an international soccer tournament contested by the men’s national teams of the members of Fédération Internationale de Football Association (FIFA) – the sport’s governing body. The championship has been played every four years since the first tournament in 1930 (excluding the years of 1942 and 1946 while the Second World War was on). At the moment, the tournament is set out with 32 teams competing for the title at venues within the host nations(s) over a period of about a month – this is called the World Cup Finals. In order to determine which teams will make it to the finals, there is a qualification phase which takes place over the three years prior to the final stage. During the 18 tournaments that have been held so far, the South American nations have dominated in taking home the trophy. Brazil has won the Cup a staggering five times and has been the only team to have played in every single tournament. Italy has four titles, with Germany close behind with three, followed by Urugay and Argentina with two each, and Englend and France with one under their belts. The reason I’m going into so much detail is because I want you to understand that the World Cup is the world’s most widely viewed sporting event; an estimated 715.1 million people watched the final match of the 2006 World Cup held in Germany. It is an event that takes the world by storm and the majority of the world’s population eats, breathes and lives soccer during this period. So naturally, it was no hard task to choose a theme for our June issue. Since our magazine focuses on bringing you inspiration from the month that’s just gone by, we thought that it would be a perfect opportunity for it to serve as a recap of the tournament and mania that was the 2010 Soccer World Cup.However, we do not plan on talking about the results, the disgraceful umpiring and what would have, could have, should have been, we want to show you the art and the creativity behind this epic event. So what you’ll find in the June issue of b* creative is pages of soccer inspired art and the amazing (and sometimes scary) costumes sported by the people who are truly obsessed with the tournament. Speaking of ‘truly obsessed’, I want to mention that b* creative has been more than lucky to have had one of our own in the heart of South Africa this month, cheering pitch-side and living the life of the devoted soccer fan. Marja Barisic, our music columnist, has put aside her passion for melody, and dedicated herself to her love affair with soccer. Although she wasn’t at the tournament the entire month, she was there long enough to experience the joy and wonder of the Cup and even put aside some time to send us in an article and some images from South Africa. We consider ourselves soccer blessed. And finally, I wanted to thank all of the artists we interviewed this month – Vuk Dragovic, Tina Iorlano, Pedja Rusic and Jessica Colaluca. Jessica, a sensational colour palette creator and initiator of Design Seeds (a blog you must add to your RSS feed if you haven’t already), was even kind enough to take the time, not only to complete the interview, but also to create a stunning soccer inspired colour palette exclusively for b* creative that is a definite must see. So that brings me to the end of my editor’s note, and as I say goodbye for this month, I urge you to flip through the pages and get inspired by the remarkable mix of colour and talent. Maybe you’ll decide to do something for the next World Cup (to be held in Brazil in 2014) – you’ve got 4 years to come up with a masterpiece! Imagine. Believe. Create. Achieve. Baki

Title: Champions

Front cover illustration by Robin Vaâ&#x20AC;&#x2122;auli

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*in-spi-ra-tion [in-spuh-rey-shuh n] : a) stimulation of the mind or emotions to special or unusual activity or creativity; b) divine guidance or influence exerted directly on the mind and soul of humankind.

â&#x20AC;&#x153;What is popular is not always right. What is right is not always popular.â&#x20AC;? - Francesco Totti on popularity and righteousness

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3. â&#x20AC;&#x153;Francis Jeffers is a disgusting, dirty little t**t.â&#x20AC;? - Sander Westerveld on Francis Jeffers

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9. “If you don’t concede any goals you’ll win more games than you lose.” - Wayne Bridge on winning

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“You’ve got to believe that you’re going to win, and I believe we’ll win the World Cup until the final whistle blows and we’re knocked out.” - Peter Shilton on winning

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featuring* *fea-tur-ing [fee-cher-ing]: a) giving special attention to; b) including as a prominent part.

Featuring: Jessica Colaluca

Some people have a swipe file, others sketch their ideas or bookmark the sites they find inspiring. Jessica Colaluca kept journals of image boards and colour palettes as part of her ongoing design process. When she established Seed Design Consultancy, Jessica also created Design Seeds, a blog that serves as a digital journal, or rather a modern representation of her previous journals. With over 8,000 fans on Facebook and countless subscribers, Design Seeds is the ultimate inspiration for anyone interested in colour and the creative process of design. P.S. She made these soccer inspired colour palettes exclusively for b* creative! How awesome is that?! 1. Name, surname and place of residence. Jessica Colaluca > Madison, WI 2. What sparked your passion for design / photography / illustration/ colour / art? I have been passionate about design before I was conscious of just how much. As silly as it sounds, I played with crayons and markers as a child not just to create art, but as little action figures and grouping them it different color combinations (essentially, my first palettes). I grew up in the Detroit area, so we would go to the Auto Show every year. I would scoop up all the brochures, bring them home, and cut them up to create a giant collages on my bedroom door. These were two very early indicators of my subconscious passion, and are essentially what I do through Design Seeds now. I began my career as a car designer at Ford, but was drawn to the color and material department because I loved the notion of creating brand stories, creating color palettes, and designing materials. Transitioning to becoming a footwear designer was ideal for me as I could work from the initial seasonal story, color palette, materials, and actual design of the product. Now that I have created my consultancy Seed – it is wonderful to work with clients on all aspects of design where as when you are working in-house, you are often slotted into a role and it is difficult to work across functions. 3. If you could describe your work in 3 (or 5) words,

what would they be? In regards to Design Seeds > “design and concept inspiration” 4. Tell us how and why you started Design Seeds? Did you ever think it would become as popular as it is today? How do you go about looking for inspiration before you create a colour palette? The concept of Design Seeds began when I first started designing professionally. I created journals of image boards and color palettes as part of my ongoing design process. In starting Seed, I realized that offer clients the most relevant insights, a continuous creative process is essential. From this necessity, the concept of Design Seeds began. The blog is a digital journal - a modern interpretation of my original journals. There are so many wonderful art and design blogs, I was not confident my voice would be heard. In the early days, it was primarily all “industry folks” following/subscribing to Design Seeds > designers and product people within large companies and brands that have known me through my career. When I put Design Seeds on Facebook, that is when it took off. I think there has been traditionally an arrogance in the design field which is being eroded. There is such a high level of design awareness in general and very skilled designers who are working independently of large or established studios. The conceptual and inspirational food in our design process is not the sole domain of industry insiders. Regarding inspiration for color palettes…I eat, breath, live this stuff. I target concepts that are trending and will be a relevant over the next year. For example, I created “Blushing

Nude” last summer because I saw lace was going to be a key streetwear texture. When I cracked open the May issue of Nylon and saw their page on lace – I love confirmation like that for others to know I did my job. Then there is also the completely organic side of Design Seeds. One series in particular that was popular was “Scarlet Fever.” My daughter had scarlet fever this past March. When I was tucking her into bed after getting her home from the doctor’s, the imaging was in my head & I just had to get it out to share. 5. Tell us your philosophy on creativity. I believe creativity is equal parts intuition and living a visually absorbent lifestyle. Every second of the day, I am continuously collection visual data. Based on all I have collected visually, it is complete intuition in creating actual designs. Granted it was years of an excellent education and having worked with wonderful mentors that have honed my skill set…but all these acquired skills rely on your ability to tap you’re subconscious to create a compelling point of view. 6. What is your advice for aspiring creatives? Define your own voice. I was a female in a male dominated industry when I graduated as car designer. I always looked to how I could have a unique voice as I clearly had a different point of view and life experience. Don’t ever try to keep up or emulate another designers – take your inspiration from them to have confidence to bring forward why you love designing. It shows in your work when you love what you are doing.

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*fea-tur-ing [fee-cher-ing]: a) giving special attention to; b) including as a prominent part.

The design industry has changed so much during my time in it. I have seen amazing designers falter when they had “made it” because they didn’t keep going back to the well to further their skills and update how they worked to stay relevant with the times. Whether you are aspiring or established, hunger and constantly absorbing new ideas through travel, reading, or just creating through continuous brainstorming is essential. It essential that you define who you are and what you uniquely offer. There is enough opportunity to go around. The guy next to you isn’t your competition – you need to prove what you have to offer through your unique voice as a designer to earn the job. 7. Personal motto? When designing, it is critical to always be thinking about the end goal or consumer – but your personal voice and instincts are essential to getting there successfully.

w: www.design-seeds.com e: inspiration@design-seeds.com

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Deseo At The Dieline Italian design studio, Doni & Associati, have developed a beautiful line of packaging for the various Deseo products. “We have characterized every line of biscuits by the different package material and/ or the background colour. The cantucci and butter biscuits boxes are designed for shops specialized in luxury food products. The different flavour of the product is evidenced by the sample picture on the top of the box. Our following luxury line are sweet biscuits with extra virgin olive oil. To emphasize that the biscuits contain the Tuscany extra virgin olive oil, we have designed a 3D plastic oil dropshaped seal. The line of Salted biscuits with sesame seeds and paprika are ideal for any kind of aperitif. We have chosen black for package color to underline the elegance of the product and to distinguish these spicy biscuits line from the sweet ones.” -Francesco Graziani

Monday June 7, 2010 “I’d like to play for an Italian club, like Barcelona.” - Mark Draper on Italian clubs

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Tuesday June 8, 2010 Hot Dog At The Dieline Designed by Bangkok based Subconscious: “TrueCoffee, the coffee shop that serves coffee and bakery with hi-speed Internet in cozy and modern atmosphere, expanded their food range to a quick bite like hot dog. They wanted hot dog packaging that would attract teenagers. We reinterpreted the word ‘hot dog’ and created a lovely dachshund character. Its unique characteristic was that it’s hot all the time.”

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“I’m as happy as I can be, but I have been happier.” - Ugo Ehiogu on his happiness

“Football is the ballet of the masses.” - Dmitri Shostakovich on football/soccer

featuring* *fea-tur-ing [fee-cher-ing]: a) giving special attention to; b) including as a prominent part.

Featuring: Vuk Dragovic

He’s quickly rising up through the clutter of designers and artists to make a name for himself that, judging by the work he has been doing, is definitely justified. Vuk Dragovic may still be considered young by some people, but he is by no means vulnerable, as this ambitious industrial designer has proven time and time again. His latest project, the Atreides Yacht, has received admirable mention, both in his home country of Serbia and abroad, and he has only recently graduated from university. Watch out for this young man in the future because many are predicting that he will be the next big thing to emerge from the Serbian industrial design industry.

1. Name, surname and place of residence. Vuk Dragovic / Belgrade / Serbia 2. What sparked your passion for graphic design / photography / industrial design / art? Probably the way I grew up. I believe that art is in my genes, that I have inherited it from my parents. I’ve always been interested in painting, sculpting, muzic, even film and acting – any form of art and creation. Industrial design is only one of the ways that I utlize my creativity, it’s what I choose as a profession, but as hobbies I do painting, photography and sculpting. 3. How creative were you as a child? I believe that I chose this profession because I grew up in a home where art and creativity had a great importance. My mother graduated from the University of Art in Belgrade and spent her whole life creating graphics that fascinated me as a child. Because our house resembled a studio when I was growing up, I always had access to my mother’s paints and tools for drawing. Those were my first steps towards creativity. As a child, I knew that I wanted a profession that involved some form of art and creation, so I spent my childhood painting, drawing and creating sculptures out of playdough. 4. If you could describe your work in 3 (or 5) words, what would they be? Innovative, Modern, Eco-Friendly

5. What sort of education have you had? I finished woodcarving highschool and during those four years I made various sculptures from wood. I believe that’s where I first developed a need for indsutrial design. I always yearned to make something multifunctional, something that wasn’t just a form and couldn’t simply be classed as sculpting. I am currently doing my final year and the Belgrade University for Art and Design, Faculty of Industrial Design. 6. Tell us a little bit about your first project and how you feel about it now? My first industrial design project was the Dione Teaset. For that particular project, I recieved an honorable mention at the „Tea Off“ competition in Chigargo. While doing the project, I was also getting accustomed to the software needed for industrial design for the first time, so I’m thinking that after two years and all of the experience I have now, I should refresh the project. 7. What software and hardware do you use to complete your projects? I need a new computer or a render farm. At the moment I’m completing all the projects on a HP Pavilion DV7 1196G :( The software I use: Rhinoceros for 3D modeling, Maxwell Renderer for rendering, and V-ray or Hypershot depending on the need of the project. 8. Tell us your philosophy on creativity. In my case, creativity is a way for me to express my

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*fea-tur-ing [fee-cher-ing]: a) giving special attention to; b) including as a prominent part.

thoughts, emotions or any other form of feeling. When I create, I feel a sense of satisfaction and that satisfaction fulfills me. 9. Whose work do you admire and why? There are a lot of amazing industrial designers and products on the market. I prticularly like Ross-a Lovegrove-a,Luigi Colani-a, Karim Rashida, Phillip Starck-a etc. I also enjoy Chris Cunninghama’s clicps, Terry Gilliama and Johnna Watersa’s films, Mathey Barney and Damian Hirst’s installations, and Luciana Frojda and Francisa Bacon’s paintings. It sounds like a cliche, but I truly am inspired by everything that surrounds me. 10. What has been your greatest achievement so far? My biggest achievement has been discovering industrial design fairly recently. I wanted to study scenography, but when I came into contact with industrial design, I realised that it was my life’s calling and that was exactly what I wanted tro do. 11. What are the top three websites you like? Google chrome – most visited : Smashingmagazine.com

Yankodesign.com 51render.com 12. What is your favourite band? I am a huge music fan! Music has inspired me from a very young age and it is a big part of my life. I cannot imagine a day without music or my MP3 player. I like 90s house, Funk and Jazz. Lately I have been listening to the french DJ Underground Paris. 13. What are your plans for the future? I would like to continue my studies. At the moment I’m looking for an international Master’s program in Fine Arts. I’d love to find an internship at an industrial design company or get an actual full time job after I finish uni. 14. What is your advice for aspiring creatives? B* creative 15. Personal motto? Do not fear, fear is the mind killer.

w: www.behance.net/vukdragovic e: vuk.dragovic@gmail.com

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â&#x20AC;&#x153;I thought he is made of flesh and bone like me. I was wrong.â&#x20AC;? - Tarciso Burgnich after marking Pele in the 1970 World Cup

Friday June 11, 2010

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Ultimate Fashion Tip: FEEL GOOD NAKED I could go on and on about how a person should or shouldn’t dress. I know all the rules about every type of figure. It’s not rocket science really, everybody knows at least something about it, and if you don’t, you can always Google it. I personally think of fashion as an art form, rather than an industry. However, the fact that it is an industry, allows consumers to get whatever they want, quickly and at affordable prices. And this is great because, unlike a century or two ago, these days anyone can afford to express themselves in their own, unique way. It’s fantastic that we have so many choices available to us today, but how does one go about deciding what’s good for him or herself? There is a ton of advice offered by countless industry experts, but there is something that I would like to point out. First of all, none of us ever sit down with a designer or stylist and consult with them faceto-face (and when I say ‘none of us’, I am of course referring to the 98% of us mere mortals who do not have celebrity status). We mostly tend to get our advice from TV or magazines. But let’s keep in mind one very important thing – a perfectly good outfit that you see in a photograph, might not look so great in person and vice versa. Many ladies fall into the common trap of seeing something on a celebrity and automatically thinking that it’s great. So they go out and buy something similar, but it turns out to be a complete disaster. Second of all, you should take into consideration that it’s totally different when, let’s say, Beyonce rocks a tiny little dress at her performance and then you wear the same dress to brunch with your friends. Why? The answer lies in the fact that when people watch Beyonce’s performance they watch it from a great distance, but when you’re out in public you are very close to people and they can see far more of you than of a performer on stage. So be careful about those things and always trust your own eyes. Whatever your choice might be, the most impor-

tant thing is to not try to be someone else. Find out who you really are, what your strengths are and point them out to yourself. Find out what your flaws are and don’t obsessively try to hide them, but rather accept them, because they also contribute to whatever it is that makes you unique. If you try too hard to hide what you consider flaws, you will most certainly fall into the trap of making them stand out. So here is my ultimate fashion tip – GET NAKED, stand in front of a mirror, dance or do whatever you feel like doing, but make sure that you are naked! Do it as many times as you need to until you get to a point where you’re completely comfortable with what you see. Did you know that most women never look at themselves naked? Don’t be ashamed! Get your ass in front of the mirror right now! When you feel fabulous naked, believe me, you’ll look fabulous in any outfit! Once you master this, you will be able to wear everything you’ve always wanted, but were afraid of other people’s criticism. The point is, and I cannot stress this enough, that when you love yourself, you feel good, cheerful, your eyes are smiling all the time and people are touched by those vibes more intensely than they could ever be by the right combination of the colors and shapes of your outfit. Likewise, if you are off in any way, no outfit can get you more friends, dates, lovers, success or whatever is that you’re looking for. So just relax, forget the rules, experiment and let us know what you come up with. Who knows, maybe we could name you the next fashion icon! - Words by Violeta Jovanovic

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South Africa, a World Class Winner Many believed that it couldnâ&#x20AC;&#x2122;t be done. A Football World Cup â&#x20AC;&#x201C; one of the biggest sporting events in the world, hosted by South Africa. But as I stepped onto the striped stadium in Nelspruit, dressed in green and gold, welcomed by the hearty sounds of chants, drumming and of course â&#x20AC;&#x201C; vuvuzelas, I knew South Africa delivered. It delivered everything a fan could have wanted. Not many sat in their seats for longer than five minutes. Being at a World Cup game is something special... surrounded by people from all over the world cheering your team on, like you are one big family. Both teams stepped onto the pitch charged by the love and support of the unknown faces around them. For a country still fresh from the Apartheid era, a country with over fifty percent of its people still living in poverty,

this message of coming together and being stronger together resonated louder than ever. The World Cup temporarily helped the people of Africa, not just South Africa, forget about fear and AIDS, cramped living conditions, poverty and huger. It helped the countries of Africa see a chance for a brighter, cleaner, safer future. Just in order to host the World Cup, South Africa saw their airports and public transport infrastructure improved, as well as the major road networks. Five new stadiums were built, the existing five majorly imrpoved. The World Cup saw to a creation of almost 700 000 new jobs and an overall gross impact of an estimated R-93 billion on the economy. Furthermore, many tourists whose prior apprehentions were dismissed during their stay in the country, ended up extending their stay, which saw them ultimately spening more and surpassing all expectations and predictions that preceeded the event.

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Many have discussed that what FIFA takes away in profits is far greater than that of the host country, and ultimately this is true. In fact, there are alot of immediate consequences which havenâ&#x20AC;&#x2122;t been made public (yet). Sources from Cape Town have implied that money initially put towards the building of new libraries has gone towards the World Cup instead. Furthermore, much controversy still surrounds the â&#x20AC;&#x153;relocation of shanty townsâ&#x20AC;&#x153; in certain areas. However, I strongly believe that what this World Cup will have done for the nation and its continent is far greater than that of the (hopefully) temporary delays. A lot rests on the post World Cup response, but if nothing else comes out of it, the improved conditions around the country and additional money from tourism that will be put toward schooling and education will assist in the ongoing battle of racism, poverty and disease. South Africa may not have won the 2010 World Cup, but it certainly has come out of it a world class winner. - Words & Photos by Marja Barisic

featuring* *fea-tur-ing [fee-cher-ing]: a) giving special attention to; b) including as a prominent part.

Featuring: Sandra Markovic

She’s young, she’s talented and she’s living her dream of working as a creative. We were are so excited to be bringing you this interview, because we’ve been trying to get in contact with Sandra for a while, but didn’t have much luck. When she replied to us at the end of May, our issue had already been put together and we couldn’t include the interview. We did, however, manage to get everything done in time to put Sandra into this month’s issue and we know you’ll enjoy her interview as much as we did. Some of the more ‘scary’ images that you see are actually based on Sandra’s real fears and things that come out due to hallucinations in the darkness (caused by all the scary movies she has watched). Please take some time to check out her website, DeviantArt gallery and blog because, believe us, you’ll be impressed with what you see.

1. Name, surname and place of residence. My name is Aleksandra Markovic (but everyone calls me Sandra) and I live in Sydney, Australia. 2. What sparked your passion for illustration/ graphic design / art? What made me realise that I wanted to be a part of the creative industry was the constant inspiration and encouragement that I received from all the digital art I witnessed over the years on sites such as Deviant Art. Phillip Straub, a fantasy artist, was also a massive inspiration when it came to

my work, as his fantasy art is really stunning and it pushed me to push myself to the limit when it came to my own design. 3. How creative were you as a child? I was slightly quirky when I was a kid and used to draw, paint and make a lot of really random things. As I grew older though I got into more realistic drawings like trying to draw portraits, and then eventually painting fantasy art. 4. If you could describe your work in 3 (or 5) words, what would they be? Urban, Colourful, Ecletic, Minimalist and Balanced. 5. Tell us about Sm-art Design. Sm-art Design is simply my online portfolio showcasing all my work, however it was created through a random conversation with my brother where he was helping me figure a name out. I’d been stressing out for weeks because it was originally meant to be AMCreative, but it had already been taken. Then out of the blue, my brother glanced at a bottle, somehow had an idea and said “how about SMart? It’s like your initials, but smart.” And from there on it just stuck with me. 6. What sort of education have you had? I have a Diploma in Graphic Design, which I studied at Enmore Design Centre, however most of my stuff is self-taught. 7. Tell us a little bit about your first project and how you feel about it now? My first project with my first client was a logo that I had to design for them. It took me about 2 weeks overall to complete. The project was really challenging because it was tricky to capture what they want-

ed to represent. This and because it was my first project for a client, it was pretty nerve racking. It was a big endeavour for me and had me exploring a lot of different styles in order to meet their standards. Looking back on it, with the experience now I don’t think I’d find it as difficult, but it’s always a big step when it’s your first time, especially when it comes to working with a client to meet a deadline.

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*fea-tur-ing [fee-cher-ing]: a) giving special attention to; b) including as a prominent part.

8. Tell us your philosophy on creativity. I think creativity is the world the way the artist sees it, and is an expression of their emotions and feelings towards it. Whether it be macabre, happy and colourful, to completely fantasy based work, all of it is inspired by something or someone in the artists life, and that is ultimately how I work with my art; it’s all based on the things around me. 9. Whose work do you admire and why? Phillip Straub for his amazing fantasy art, and Andreas Smetana for his fantastic photography. 10. What has been your greatest achievement so far? My greatest achievement so far is my current job, which is working as an Art Director for Little Angel magazine, which I’ve found to be an awesome amount of fun. 11. What are the top three websites you like? Deviant Art, The Design Inspiration and CG Society. 12. What is your kind of music? Currently, I’m into metal but I tend to change my genre depending on my mood. Favourite bands include Sevendust, Metallica, Breaking Benjamin, and many others. 13. What are your plans for the future? Hopefully travel the world and continue to move up in my career as a creative! 14. What is your advice for aspiring creatives? Be yourself, learn to take constructive criticism (and try not to take it personally), set your own standards sky high so you push yourself to the limit because there’s no such thing as being the best, and focus on one area rather than everything. It’s better to be a master of one trade rather than average in all. 15. Personal motto? Find a job you love and you’ll never have to work a day in your life.

w: www.sm-art.com.au deviant: m1ss-e.deviantart.com blog: sandramarkovic.wordpress.com

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Tuesday June 15, 2010

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â&#x20AC;&#x153;To play Holland, you have to play the Dutch.â&#x20AC;? - Ruud Gullit on playing Holland

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“I usually don’t have sex. Not on the same day. I say “no, thanks”. I guess that, mentally, I want to keep the feeling in my feet and that’s why. I think the feeling sort of disappears out of your feet if you have sex before. I have tried before and my feet felt like concrete when you are supposed to kick the ball.” - Freddie Ljungberg on having sex before a match

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41. â&#x20AC;&#x153;In Latin America the border between soccer and politics is vague. There is a long list of governments that have fallen or have been overthrown after the defeat of the national team.â&#x20AC;? - Luis Suarez on the situation in Latin America

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featuring* *fea-tur-ing [fee-cher-ing]: a) giving special attention to; b) including as a prominent part.

Featuring: T. Iorlano 1. Name, surname and place of residence. Tina Iorlano, Melbourne, Australia. 2. What sparked your passion for painting? I’ve always loved to “colour in” and blend colours, but because, as children do, I could never keep a full set of coloured pencils for long, I had to work out how to make the colour I wanted with those I had left. Then I discovered you can have so much more fun doing this with paint, so I always had little containers of poster paint and palettes of water colour around with my pencils...and my desk has never been free of them since! Now the discovery is beyond colour mixing and I’ve added some oils to the collection.

3. How creative were you as a child? One day when I was about three or four, I drew a huge rainbow all over the white wall in the living room. I was so proud I gathered everyone to come see it, but couldn’t understand why they weren’t impressed. I was also an avid follower of Neil Buchanan’s “Art Attack” and continuously had one of his projects underway. So yeah, I was creative as a kid. 4. Where do you draw your inspiration from when you set out to create a new piece? I draw my inspiration from moods and feeling I have myself or detect in others and the images I conjure in my head. I’m always looking at people, their body language, and their faces and I am fascinated with the physicality of the human body. I take the reality around me and go on a journey, usually one that isn’t predetermined. I like to play and see what happens. Art has such a power to take a viewer into another world, whatever it may be, and I like to step into these places while I create, sometimes that requires music to provoke a mood or thought, sometimes silence is best. 5. If you could describe your work in 3 (or 5) words, what would they be? Intuitive. Enigmatic. Surreal. 6. What sort of education have you had? I hold a Degree in Fine Art, but my peers showed me how to be an artist. 7. Tell us a little bit about your first project and how you feel about it now? I made a series of paintings of all my siblings. I was obsessed with portraiture at the time and learn-

ing how to paint like a “master”. There were some interesting results, but most of all I remember learning to notice when a painting is telling you it is finished, not the other way around.

featuring*

*fea-tur-ing [fee-cher-ing]: a) giving special attention to; b) including as a prominent part.

8. Tell us your philosophy on creativity. Creativity is a journey. You may not necessarily “create” anything or resolve your ideas into an entity of its own, but the processes you go through, whether controlled or accidental, are what’s exciting. 9. Whose work do you admire and why? I admire any work that can make you stop and ponder and step away from your own reality for even a minute. Rick Berry and Godwin Bradbeer are particular favourites, and I adore Francis Bacon and Salvador Dali (I don’t care how cliché his work may now seem!). 10. What has been your greatest achievement so far? Depends on what is deemed an “achievement”. 11. What do you do for fun? For fun? Paint! But I also love to dance, whether in a class or socially, the fusion of body and music can be amazing (or a rude awakening when you land flat on your face). I also spend a good deal of time out and about in Melbourne, it is a very social place to be, but I also love discovering new places and the food, wine and coffee that goes with all that! 12. What is your favourite colour? Grey. It has so many possibilities and is never what it seems. 13. What are your plans for the future? There are some loose plans, but I find it’s better to make it up as you go. You never know what’s around the corner. 14. What is your advice for aspiring creatives? Have fun, go with your instincts and enjoy the ride. Don’t get preoccupied with the end result; you don’t even know if there will be one. 15. Personal motto? Live with conviction, or what’s the point?

Facebook Fan Page: T. Iorlano e: tiorlano@hotmail.com

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Glorious! Soup I love to hear from my friends at ilovedust; they’ve always got interesting tidbits. Here is their most recent. Branding agency Lambie-Nairn partnered with ilovedust to create “an iconic illustration style for each letter of the alphabet, representing the authentic global influences and flavours of each product. For example, within the soup range, T is for ‘Toulouse Sausage and Bean’ and M stands for ‘Malaysian Chicken’.” - Rachel Dunagan for The Dieline

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Monday June 21, 2010

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Tuesday June 22, 2010

“The difference between right and wrong is often not more than five metres.” - Johan Cruijff on the difference between right and wrong

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“Football is simple but the hardest thing to do is play simple football.”

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- Johan Cruijff on football/soccer

MiawMiaw Japanese design firmTokyu Agency Inc. has designed the packaging for a new brand of catfood called “MiawMiaw”. Unlike most pet foods with flashy colors and energetic animals, Tokyu took a new approach, offering something new to the industry. The black and white photography of sleeping kittens mixed with monochromatic color palettes has made MiawMiaw appear refined, as well as very appealing to their audience of cat lovers. Who doesn’t love a sleeping kitten? - Megan Cummins for The Dieline

featuring* *fea-tur-ing [fee-cher-ing]: a) giving special attention to; b) including as a prominent part.

Featuring: Pedja Rusic 1. Name, surname and place of residence. Pedja Rusic and I live in Belgrade, Serbia. 2. What sparked your passion for graphic design / photography / illustration/ art? My passion for icondesign started back in the days of “Aqua-Soft” ( a forum for customizing windows and mac ) that was hmm 2002 or 2003, when I saw for the very first time images that were so great in detail, and yet such a small size…that just blew my mind completely, so in 2003 I started playing in Photoshop and created my very first icon set, the iKlank a robot based look that had over 30 icons, and it was done in a day! That’s how pumped I was for the first time, just over icons! 3. How creative were you as a child? I’d say very, I remember I found some old drawings sketches and found a way to use some of them in a modern day logo design or even modern icons. 4. What software and hardware do you use when creating your work? I’m all about Photoshop, I don’t like 3D software, I find it to be cheating when creating something in a 3D space, I like to make my angles and perspectives in Photoshop. 5. If you could describe your work in 3 (or 5) words, what would they be? Hmm I guess Detailed, Awesome, Unique! 6. When did do realize that you have a distinct style? When I got featured a bunch of times, and people would say “hey look at this it’s sort of new and awesome”, so yeah I don’t think personally that I have some style that pops from others, I think it’s all about the ideas. 7. What is it that you find interesting about icons? Well like I said the amount of detail, located in every icon, at that small size, it’s pixel pushing to the max!

8. Tell us a little bit about your first project and how you feel about it now? I’m quite proud, it looks like dog pooh but I am proud of what I did, be-

featuring*

*fea-tur-ing [fee-cher-ing]: a) giving special attention to; b) including as a prominent part.

cause I know those iKlank icons will just get a makeover and they will be amazing once more. 9. Tell us your philosophy on creativity. Hmm I sort of don’t have much to say about that, creativity is like candy, you can have too much and have a sugar rush or go insane, or have none and play in the dirt…It’s just that someone will always have more, but I believe in practice over creativity, the creative part comes with time I guess, while practice is always there to help you grow into something more! 10. Whose work do you admire and why? Must say David Lanham for his unique style, the people that I work with at IconBlock Ltd. Well I admire anyone that makes icons and they look good, it’s just great in my mind to have so many talented and good icondesigners. 11. What has been your greatest achievement so far? Having 15 WoW (world of warcraft) characters at level 80. 12. What are the top three websites you like? I really like “www.weloveicons.com” and “www.iconpaper.org” and the sort of newly formed “www.dribbble. com” 13. What are your plans for the future? I don’t want to spoil it, but I want to build my career as an artist. 14. What is your advice for aspiring creatives? Just practice and have fun, if it’s not fun don’t do it, or find an element of fun in what you are doing, will make your life way easy! 15. Personal motto? For the Horde! I’m joking well I don’t have one…I go by without a motto, I guess I don’t need it all that much! I mean I have a goal that I want to make but a motto is just more thinking what I’m actually doing, so I like to keep it simple!

w: pedjarusic.artworkfolio.com

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Thursday June 24, 2010

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â&#x20AC;&#x153;The Dutch change positions quicker than you can make a cup of coffee.â&#x20AC;? - Paolo Rossi on the Dutch

Friday June 25, 2010

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Saturday June 26, 2010

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“International football is the continuation of war by other means.” - George Orwell on football/soccer

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“If you want to score a goal, you have to hit the target.” - Fabio Capello on scoring goals

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World Cup of Creativity: What Position Do You Play? by Jocelyn K. Glei for 99%

In a conversation with illustrator Christoph Neimann a while back, he argued that nearly every creative conundrum can easily be dealt with using a sports metaphor. Considering some of our favourite books are by artist/ athletes, we tend to agree. In honour of World Cup mania, we decided to examine different creative working styles through the lens of soccer positions – and the personas that go with them. Forwards: The architects. Leading the charge, forwards live for the glory of innovation – the big score. They are pro-risk, self-starters, who have little trouble making hard decisions. They’re not afraid to proceed full speed ahead, and risk everything for the sake of maximum return. Typically, they will hone a specific skill set and become an expert in their field. Accordingly, forwards do best when empowered to use their full expertise and creativity to create something new and vital. They are dynamic and mesmerizing, but often highly impatient. They don’t like to document the creation process, and they like even less being asked to

repeat a star performance. Once a forward has solved a problem, his engagement drops off sharply. Change, new challenges, and a regular infusion of triumph (and the attendant praise) are what keep them going. They are natural leaders, but cannot necessarily be counted on to stay around once the novelty of creating something new has worn off. Individuals of this type make great architects, creative directors, designers, developers, entrepreneurs, and “turnaround” CEOs. Midfielders: The communicators. Less interested in individual power and glory, the midfielder thrives on being in the thick of things. Midfielders act as information brokers and drive problem-solving through collaboration. They are excellent communicators with a versatile skill set that helps them easily move between and align different constituencies. They are not usually trailblazers, but – once the way forward is clear – midfielders excel at developing workflow systems, pushing projects forward, and keeping them on track. They are particularly deft at managing numerous moving parts and the occasionally volatile emotions of a creative team. Communicators that they are, midfield-

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ers can require a bit more face-time than either forwards or defenders. They are self-sustaining, but they do not like to work in isolation. Midfielders are also more risk-averse than forwards, and often need some prodding when it comes to taking an unorthodox or unpopular approach. Midfielders typically make good producers, editors, curators, project managers, and strategists – or any other position that requires frequent backand-forth and a flexible skill set. Defenders: The maintainers. This is the group that keeps things running smoothly. Whereas the forward likes invention and improvisation, defenders thrive in a regimented environment. Once a product or position has been created, defenders are great at slipping into a workflow and making sure that everything runs like clockwork.

thankless job. While keeping the finances in order or ensuring that web content gets posted regularly is no small feat, it’s easy to overlook the accomplishments of the person tasked with making sure everything goes exactly as expected. Managers would do well to remember to praise defenders for their tireless work and reliability. Defenders make excellent systems administrators, finance managers, production editors, copyeditors, and office managers. 62.

Defenders love having a clear set of tasks that can be anticipated and managed. The weakness of this “routine” approach is that they can be baffled when a curveball comes their way. Clashes of opinion between out-of-thebox-thinking “forwards” and by-thebook-thinking “defenders” are a frequent occurrence in creative teams. That said, maintenance can be a

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Sunday June 27, 2010 65.

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Smarter Foods At The Dieline

San Diego based design firmMirello Grafico launches Smarter Foods: “When Ajay Chawan, a former NASA engineer, teamed with his father, a lifelong food scientist, to develop a new healthy foods company, the results were almost guaranteed to be smart.” “The Chawans set out to make “foods you love better for you” and did so with diabetic-friendly, healthier versions of on-the-go pastas. The only thing left was what to call it. The father/son duo looked to the creative scientists of MG for branding expertise” including naming, identity, product photography, collateral and web” and Smarter Foods was born.”

“Unconsciously, I fell in love with the small round sphere, with its amusing and capricious rebounds which sometimes play with me.” - Fabien Barthez on the ball

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Monday June 28, 2010

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Tuesday June 29, 2010

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Wednesday June 30, 2010

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28`. http://www.behance.net/gallery/RecentWorks-2010/519937 *** 29. http://www.behance. net/gallery/World-Cup-10/520876 *** 30. http:// www.behance.net/gallery/Soccer-Women/287689 *** 31. http://www.amusingplanet. com/2010/06/wacky-and-colorful-fans-atworld-cup.html *** 32. http://www.amusingplanet.com/2010/06/wacky-and-colorful-fansat-world-cup.html *** 33. http://www.behance. net/gallery/World-Cup-Kits-2010/528821 *** 34. http://www.amusingplanet.com/2010/06/wackyand-colorful-fans-at-world-cup.html *** 35. http://www.amusingplanet.com/2010/06/wackyand-colorful-fans-at-world-cup.html *** 36. http://www.amusingplanet.com/2010/06/wackyand-colorful-fans-at-world-cup.html *** 37. http://www.amusingplanet.com/2010/06/ wacky-and-colorful-fans-at-world-cup. html *** 38. http://feedgrids.com/originals/ post/futball_inspired_art_-_just_in_time_ for_the_2010_world_cup/ *** 39. http://www. amusingplanet.com/2010/06/wacky-and-colorful-fans-at-world-cup.html *** 40. http:// www.amusingplanet.com/2010/06/wacky-andcolorful-fans-at-world-cup.html *** 41. http:// www.amusingplanet.com/2010/06/wacky-andcolorful-fans-at-world-cup.html *** 42. http:// www.amusingplanet.com/2010/06/wacky-andcolorful-fans-at-world-cup.html *** 43. http:// www.amusingplanet.com/2010/06/wackyand-colorful-fans-at-world-cup.html *** 44. http://www.amusingplanet.com/2010/06/ wacky-and-colorful-fans-at-world-cup.html *** 45. http://feedgrids.com/originals/post/ futball_inspired_art_-_just_in_time_for_ the_2010_world_cup/ *** 46. http://feedgrids. com/originals/post/futball_inspired_art_-_ just_in_time_for_the_2010_world_cup/ *** 47. http://www.thedieline.com/blog/2010/06/glorious-soup.html ** 48. http://feedgrids.com/ originals/post/futball_inspired_art_-_just_in_ time_for_the_2010_world_cup/ *** 49. http:// www.amusingplanet.com/2010/06/wacky-andcolorful-fans-at-world-cup.html *** 50. http://

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www.amusingplanet.com/2010/06/wacky-andcolorful-fans-at-world-cup.html *** 75. http:// www.amusingplanet.com/2010/06/wacky-andcolorful-fans-at-world-cup.html *** 76. http:// www.amusingplanet.com/2010/06/wacky-andcolorful-fans-at-world-cup.html *** 77. http:// www.amusingplanet.com/2010/06/wacky-andcolorful-fans-at-world-cup.html *** 78. http:// www.amusingplanet.com/2010/06/wacky-andcolorful-fans-at-world-cup.html *** 79. http:// www.amusingplanet.com/2010/06/wacky-andcolorful-fans-at-world-cup.html *** 80. http:// www.amusingplanet.com/2010/06/wacky-andcolorful-fans-at-world-cup.html *** 81. http:// www.amusingplanet.com/2010/06/wacky-andcolorful-fans-at-world-cup.html *** 82. http:// www.amusingplanet.com/2010/06/wacky-andcolorful-fans-at-world-cup.html *** 83. http:// www.amusingplanet.com/2010/06/wacky-andcolorful-fans-at-world-cup.html *** 84. http:// www.amusingplanet.com/2010/06/wacky-andcolorful-fans-at-world-cup.html *** 85. http:// www.amusingplanet.com/2010/06/wacky-andcolorful-fans-at-world-cup.html *** 86. http:// www.amusingplanet.com/2010/06/wacky-andcolorful-fans-at-world-cup.html *** 87. http:// www.amusingplanet.com/2010/06/wacky-andcolorful-fans-at-world-cup.html

FEATURES: Jessica Colaluca: www.design-seeds.com Vuk Dragovic: www.behance.net/vukdragovic Sandra Markovic: www.sm-art.com.au T. Iorlano: tiorlano@hotmail.com Pedja Rusic: pedjarusic.artworkfolio.com