Media Kit for Encore Magazine

MEDIA KIT

LA NYC BOSTON

ENCORE IS YOUR TICKET to the city’s performing arts scene

ENCORE is a curated guide to what’s on stage in the cities with the most dynamic live performance calendars. Rather than listing everything that’s playing around town, it focuses only on everything worth seeing. With every issue, our pages connect a young, affluent, and culturallysavvy audience with the finest music, dance, and theater, as well as with top spots for pre- and post-show drinking, dining, and shopping.

Inside Each Issue: ›› Performance reviews ›› The latest on upcoming shows ›› Backstage news & interviews ›› Area restaurant guide ›› Lifestyle features on style, design, and more

BRANDS IN THE SPOTLIGHT Marketing Programs

ENCORE offers a slate of high-impact ways to surround your brand in the excitement of live performance and give it true marquee value. Our programs include:

›› Advertising

print and online

›› Direct marketing

mailing lists, emails, advertorials

›› Event marketing

opening night parties, brand nights, launch parties

›› Opening Night Tickets

for select productions

›› Promotions

in-magazine & in-theater

›› Online

site promotions & newsletter sponsorships

ENCORE’s creative services can provide any print and digital design elements for all merchandising programs.

HEADLINING CAST National Advertisers

ENCORE’s current national advertisers represent a range of “the good life” categories:

Absolut Vodka Chivas Regal Sauza Patron Beefeater Seagram’s Gin Tanqueray Eileen Fisher Prada Dreamworks Miramax HBO Warner Brothers IFC Sony/BMG BBC Blue Note Records Lillith USA Penguin Books Picador Random House The British Council Emirates Airline Continental Airlines

NOW PLAYING AT A THEATER NEAR YOU Distribution & Circulation

ENCORE reaches the influential, about-town crowd right where they live it up—in the performance spaces they frequent.

Since 2001, our circulation has increased an average of nearly 14% annually to now reach100,000+ theatergoers in our key markets.

The 2008/2009 season promises to extend the growth trend.

DISTRIBUTION VENUES New York

Boston

Los Angeles

› Arts > World Financial Center

› A.R.T.

UCLA Live associated venues

› BAM

› Actors’ Shakespeare Project

› Royce Hall

› Baruch Performing Arts Center

› Boston Theatre Works

› UCLA Central Ticket Office

› Celebrate Brooklyn

› Central Square Theater

› Freud Playhouse &

› Central Park Summerstage

› Huntington Theatre Company

› City Parks Foundation

› Lyric Stage Company

› Shoenberg Hall

› Daryl Roth Theatre

› Speakeasy Stage Company

› Occasional off-campus venues

› Joyce Theater’s “Evening Stars”

› Stoneham Theatre Company

› Lehman Center for the

CIRCULATION HISTORY › › › › ›

100,000

100,000

100,000

› Town Hall

100,000

› Sundance Institute at BAM

100,000

› St. Ann’s Warehouse

100,000

› Metropolitan Opera Guild

100,000

Performing Arts

100,000

MacGowan Little Theater

2001 2002 2003 2004 2005 2006 2007 2008

› › OUR READERS Median Age 44 Male/Female 40/60 HH Income $104,000 Net Worth $1,204,000 Occupation Professional/Managerial 67% Graduates 87% Post Graduates 43% Attend Off-Broadway Theatre 9x/year

IN THE AUDIENCE Demographics

› › THEIR LIFESTYLE Use credit card for:

They’re the first ones to buy tickets for an experimental dance performance, try the new restaurant before it’s on the radar, and wear the shoes everyone will be walking in later this season.

They’re our readers, a young, affluent, and creative-minded group who are obsessed with all things culture and any media that can keep them connected with what’s playing and where.

Tickets 82% Restaurants 80% Shopping 89% Eat Out 1x a week 62% 2-3x a month 86% Buy music recordings/6 months 90% Go to movies 1x a month 82% See a movie within 2 wks of opening 55% Make at least 1 domestic trip/year 72% Foreign trip 44% Passports 56% Spend $10K+ on apparel/year 28% Shop 1x or more/month 84%

performance space Ad Specs

FORMAT › PDF/X-1a ›

Preferably, text should not be rasterized or vectorized (outlined). Rather, embed and subset all fonts.

› Images: 300 dpi, JPEG compression (max/best quality) › CMYK colorspace › Output intent: U.S. Sheetfed Coated v. 2 › PDF should be exact ad size.

No printer’s marks or extra whitespace. › Please use PDF properties/ metadata for contact info and notes, NOT the ad page

SIZES Width Height Full Page – no bleeds (Trim Size) Artwork must not exceed safety area of 5” x 8”;

5 3/8”

8 3/8”

5 5/8”

8 5/8”

1/2 Page (Vertical)

2 3/8”

7 7/8”

1/2 Page (Horizontal)

4 7/8 “

3 7/8”

1/4 Page (Vertical)

2 3/8”

3 7/8”

1/4 Page (Horizontal)

4 7/8”

1 7/8”

1/8 Page

2 3/8”

1 7/8”

i.e. the ad will have a white 3/8” border.

Full Page – with bleeds (Bleed Size) Trim Size plus 1/8” bleeds on all four sides.

Artwork must reach all the way to the page edge wherever bleeds occur.

Spread Submit two-page PDF at bleed or no-bleed size.